The Drinks Association | February 2019
The most buzzworthy Super Bowl drinks ads
It costs a record $US5.25million to score a 30-second ad during Super Bowl this Sunday. And then there’s the cost of creating the spot, especially if it features a celebrity! But it’s a small price to pay for the buzz that surrounds the sneak peaks of the ads that are released before the match and the massive audience they attract during the game. Page 2 >>
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anel announced for Women in Drinks International Women’s Day event, page 18.
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ielsen completes acquistion of Ebiquity, page 14.
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rinks Trade announces 2019’s Hottest 100 Brands, page 8. Page 1
The Drinks Association | February 2019
Why do companies spend so much to run a 30-second ad during the Super Bowl? It’s all about reach. More than 111 million Americans tuned in for the big game in 2018, which makes it one of the most lucrative advertising opportunities in the the US, next to the Olympics. And drinks brands are eager to share their message with that huge audience. AB InBev leads the pack with exclusive alcohol advertising rights during the game. This year it will feature five of its brands during Super Bowl, including Bon & Viv Spiked Seltzer, Bud, Bud Light, Michelob Ultra and Stella. It will air four 45-second spots, three 30-second spots and one 60-second ad. Aussie wine brand [yellow tail] has been cleverly stealing a piece of the action over the past three years, getting around the AB InBev deal with a
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regional buying strategy. Last year, the brand opted to bought local Super Bowl ads in 70 markets across the US. This year its upping the ante with ads in 80 local markets, with an ad spend of around $6million. Here we look at the ads that have people talking ... [yellow tail] [yellow tail] wine will debut its new “Tastes Like Happy” ad campaign with a new 30-second TV spot airing during the Super Bowl on Sunday, kicking it all off on its third Big Game in a row. In 2017, [yellow tail], became the first wine brand in almost 40 years to advertise during the Big Game. Fans responded, leading the brand to its strongest sales in years. The brand experienced even more success in 2018,
The Drinks Association | February 2019
as it aired its second TV ad. Yellow Tail was up +8% for January and February 2017 according to Nielsen and sales increased +2% in January and +5% in February 2018 following pre-game releases of the Super Bowl ads online and its airing during the game itself.
Many of the contest submissions depict time with family and friends. The most popular activities shared were dancing and singing. The Grand Prize winner was Adrien Colon, dancing the salsa on a beach in Ibiza.
For the first time, [yellow tail] features two fanproduced video segments as part of its commercial. In November, [yellow tail] launched a contest asking consumers to share videos showing what makes them happy. [ yellow tail ] received more than 1500 fan submissions to its website and social pages.
The new campaign will also run on YouTube, Buzzfeed and iHeartRadio in 30 and 15 second versions.
“[yellow tail] brings people together to share their happiness,” said Tom Steffanci, President of Deutsch Family Wine & Spirits, the US importer and marketer for [yellow tail]. “[yellow tail] is the most followed wine brand on social media and the most popular imported wine brand in America because of the love and loyalty of our consumers. It was a natural step forward to feature real [yellow tail] fans in our new commercial.”
Michelob Pure Gold AB InBev’s Pure Gold, an organic beer under its Michelob Ultra brand will make its Super Bowl debut with an ad featuring a YouTube phenomenon called ASMR. The beer is made with organic grains and contains only 85 calories per 12 ounces. Since its launch just after last year’s Super Bowl,
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The Drinks Association | February 2019
Pure Gold has surpassed $59 million in sales according to Azania Andrews, vice president of Michelob Ultra.
power in its operations.
She estimates that 8% of Pure Gold’s volume is coming from consumers new to the category.
“It’s more than just beer,” Angie Slaughter, AB InBev’s vice president of sustainability, told USA Today. “This commercial is for everyone. It’s something we should be thinking about every day.”
“You can anticipate that kind of growth to continue,” Andrews told CNBC. “We’ve just scratched the surface for Pure Gold.”
AB InBev has bought five and a half minutes of air time during the Super Bowl 2019, its biggest media spend for the event to date.
The Pure Gold commercial features actress Zoe Kravitz, daughter of Lenny Kravitz. In the ad, Kravitz uses autonomous sensory meridian response (AMSR) techniques like whispering and tapping a Pure Gold bottle into microphones. Budweiser
Pepsi
AB InBev is hoping an environmental message will be a winner in its Budweiser Super Bowl ad. The ad, which has Bob Dylan’s “Blowin’ in the Wind” as its backing track, celebrates the brewer’s use of wind
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Pepsi’s advertisement stars actor Steve Carell, and singers Cardi B and Lil Jon. It takes on a humorous and playful approach to directly address the exchange people have often been asked by restaurant wait staff when ordering a certain cola – “Is Pepsi OK?” instead. “Every day, there are millions of people who enjoy Pepsi, yet they continue to be asked ‘Is Pepsi OK?,’”
The Drinks Association | February 2019
said Todd Kaplan, Vice President of Marketing, Pepsi. “We felt that it was time to address this question head-on, by unapologetically letting everyone know that Pepsi is way more than OK. With the help of a star-studded lineup, we’re taking this concept, and playfully flipping it on its head to show the world how refreshing, exhilarating, and downright awesome an ice-cold Pepsi truly is.”
asks Carrie if she would like a Cosmopolitan. She replies: “Nope, tonight I’ll have a Stella Artois”, causing the music to stop, people to spill food and drinks and a fire to start in the kitchen.
Stella Artois Stella Artois’s ad stars Sarah Jessica Parker reprising her character Carrie Bradshaw from Sex and the City in the clip, while Jeff Bridges appears as his character from The Big Lebowski.
The pair sit at adjoining tables and congratulate each other on their choice, as the slogan “Change up the usual” appears on the screen. The ad was created by Stella Artois together with Water.org co-founders Matt Damon and Gary White to help end the global water crisis.
As the music from Sex and the City plays, a waiter
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Bridges then wanders in, in character as The Dude from The Big Lebowski, and also decides against his favourite White Russian in favour of a Stella.
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The Drinks Association | February 2019
Photo special: Diageo launches new Johnnie Walker Blue “ghost” whisky
Diageo launched its Johnnie Walker Blue Label Ghost and Rare Port Ellen with a whisky-matched degustation menu at the Sydney Opera House. Johnnie Walker Blue Label Ghost and Rare Port Ellen is the second in a series of special releases crafted using irreplaceable “ghost” whiskies and other incredibly rare whiskies from the Johnnie Walker Blue Label reserves. At the heart of this limited edition is an Islay single malt from Port Ellen - a ‘ghost’ distillery that shut its doors in 1983. For the special release, Master Blender, Dr Jim Beveridge blended ghost whiskies from Port Ellen,
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The Drinks Association | February 2019
Caledonian and Carsebridge, with five rare malts from Mortlach, Dailuaine, Cragganmore, Blair Athol and Oban. The result is a whisky with layers of creamy vanilla sweetness and rolling waves of waxy citrus, rich malt and tropical fruit notes - all balanced by the distinctive maritime smokiness of Port Ellen. There were three delicious canapes served prior to dinner: sashimi of coral trout, zucchini, goats curd, pepita & hemp seed arancini, and divine fried prawn dumplings. Bennelong Executive Chef Peter Gilmore then matched a flight of Johnnie Walker Blue whiskies including the Ghost and Rare Port Ellen, plus Johnnie Walker Blue Ghost & Rare Brora with a degustation menu of slow braised pork belly with mushrooms, shaved squid and sea cucumber crackling; wagyu with roasted onion yorkshire pudding and horseradish emulsion; and creme caramel vs mille-feulle. Diageo’s National Whisky Ambassador Simon McGoram was on hand to lead guests through the whisky journey, which began with a cocktail featuring Johnnie Walker Blue, lemon myrtle syrup, chardonnay vinegar and soda.
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The Drinks Association | February 2019
Drinks Trade Jan/Feb out now Drinks Trade’s latest issue is out now, featuring the annual Hottest 100 Brands across all sectors, from beer to wine, spirits and apertifs. Among the high performers featured are Canadian Club Dry, which was the largest contributor to 2018 spirits category growth; Tattinger, which was the fastest growing champagne; and Yenda Crisp, which was the DT panel’s massive growth pick, up 2143%. “We believe this list will give you some insight into what has performed well over the past 12 months including what is tipped to continue selling well in your stores in 2019,” notes publisher Ashley Pini. “So how did we come up with the Hottest 100 brands for 2019? I’d love to say simple, but of
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course there’s plenty of crystal balling involved. “We started with raw data, turned it upside down, inside out, and came back to the brands that added the most growth, and ultimately dollars, to your businesses over the last year. That gave us the ‘rear view mirror’. “To gain an understanding of what’s on the horizon we turned to the professionals. In partnership with the team at IRI, and the buyers from leading Banner Groups, here is a list we hope you find useful – and sometimes eye opening – to help you build sales in your stores.” Drinks Trade January/February, featuring the Hottest 100, is out now. Click here to read the full Hottest 100 story.
The Drinks Association | February 2019
International move for Moët’s Ashley Powell
Congratulations to Ashley Powell on his appointment as Managing Director, Moët Hennessy Champagne and Wines Korea. Powell was previously Marketing & Business Development Director, Moët Hennessy Australia. He was also a board member of The Drinks Association and Deputy Chair of its Diversity & Inclusion Council. Following a Leadership Summit for Diversity & Inclusion Council, industry leaders joined together to show their support for a more inclusive drinks community via a series of YouTube videos. Click here to see what Powell had to say.
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The Drinks Association | February 2019
Coca-Cola Amatil to phase out plastic straws Coca-Cola Amatil has announced it will no longer distribute plastic drinking straws or stirrers in Australia. The drinks company will instead stock fully recyclable and biodegradable Forest Stewardship Council accredited paper straws. Group Managing Director Alison Watkins said the decision was another step forward in the company’s efforts to reduce single-use plastics. “We’re serious about playing our part in reducing unnecessary plastic packaging,” Watkins said. “We’ve heard the community message loud and clear - that unnecessary packaging is unacceptable and we all need to work together to reduce the amount entering litter streams, the environment and the oceans. “ The new paper drinking straws will be sourced from suppliers BioPak and Austraw and made available through Amatil’s ordering platform to around 115,000 outlets nationwide including grocery, petrol and convenience stores, bars, cafes and quick service restaurants. Distribution of the old single-use plastic drinking straws and stirrers would cease as stocks run out over the next two months. The new sustainable paper straws would be available from February. Work was continuing on sustainable solutions for straws on Tetra Pak-supplied packaging, as well as
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for plastic spoons and scoops used with frozen drinks. Watkins said the intention was for 100% of Coca-Cola Amatil’s Australian packaging to be fully recyclable by 2025, including all bottles, cans, plastic wrap, straws, glass and cardboard. “We are working towards phasing out unnecessary and problematic single-use plastics entirely, through improved design, innovation or the use of recycled alternatives,” Watkins said. Amatil’s move follows Woolworths announcing it would stop selling plastic straws by the end of 2018. In January last year, both Diageo and Pernod Ricard announced they were phasing out plastic straws and plastic drink stirrers across their businesses. Bacardi banned plastic straws in 2016 as part of its ‘Good Spirited: Building a Sustainable Future’ campaign.
The Drinks Association | February 2019
Breville expands relationship with StayinFront
Breville has announced it will expand its Asia Pacific relationship with StayinFront to the Americas and deploy StayinFront TouchCG® to their new US-based sales force. StayinFront is a leading global provider of mobile, cloud-based field force solutions and a Corporate Partner of The Drinks Association. Its best-in-class mobile field force technology will enable Breville’s field teams to manage territories more effectively and both standardise and complete in-store tasks more efficiently. Sales representatives will have real time field access to critical store information as well as actionable insights delivered to their mobile platforms to seamlessly prioritise and execute in-store activities. StayinFront was ranked “Best-in-Class” for Mobile UX, Analytical Insights, Guided Selling, Coaching and Interactive Customer Presentations in the
Promotion Optimization Institute’s Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018. “We are delighted to be further partnering with Breville and to build on the success we’ve had in the Asia Pacific region,” commented Ken Arbadji, Vice President of US Sales at StayinFront. “We look forward to providing the Breville field teams in the US with the tools that will enable them to maximize their in-store effectiveness. Our technology delivers innovation and its easy-to-use SaaS technology enables field teams and managers to Do More, Know More and Sell More on every visit.” “We are pleased to be expanding our global footprint with StayinFront,” added Jessie Hartigan, Sales Director, Breville US. “We will leverage our Asia Pacific solutions and learnings with StayinFront to support our continued global expansion.” Page 11
The Drinks Association | February 2019
The secret to Starward Two-Fold whisky’s accessible price tag
Starward has revealed how it kept the price so accesible on its new Two-Fold whisky. Two-Fold retails for $65 a bottle, which is highly competitive compared to many Australian craft spirits on the market. It’s made from a blend of 60% wheat spirit and 40% malted barley spirit and has 40% alcohol by volume. Starward founder David Vitale chose the lower ABV to minimise the effect of excise tax on alcohol. He pays $24 in excise tax on every $95 bottle of single malt whisky he produces and didn’t want to juggle the same financial pain on Two-Fold. “Staward’s revenue is split between wholesale and
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direct sales, but the tax office always gets their $24 either way,” he explained to Fairfax Media earlier this year. The use of wheat spirit was also a budget-friendly move, with Vitale buying it ready-made in bulk from ethanol producer Manildra Group. “Wheat distillation requires substantial investment,” Vitale told the Australian Financial Review. “So, we’ve partnered with Manildra [Group, an industrial distiller in southern NSW] and they’ve effectively created a custom distillation stream for Starward that we mature in our barrels here. We’re able to leverage their scale of production and meet the
The Drinks Association | February 2019
market [with Two-Fold] at a price point that is far more attractive from a sales perspective.” Vitale proudly added to Business Insider: “They supply pretty much every well-credentialed gin distillery in Australia. “They were kind of confounded by the fact that we didn’t want grain neutral spirit, what we wanted was something that still had flavour in it. “From their perspective they’d view that as impure, but for us it’s exactly what we’re looking for. We partnered with them to get the flavour profile just right and then started to lay it into barrels.”
malt enthusiasts, they’re not the customer Starward is targeting. Vitale says his aim is to provide a local alternative to the imported blended whiskies that are usually used as mixers. “Ultimately we’re here to serve a customer, and give them perhaps their first ever opportunity to try an Australian whisky because they can afford it for once,” Vitale concluded. Manildra is an Associate Member of The Drinks Association. Click here to find out more.
Jason Davis, Manildra Group – Head of Ethanol Sales (Victoria), said the company is thrilled with the collaboration. “It’s terrific to support and work with like-minded Australian-owned businesses such as Starward Whisky. David and Andrew’s approach is to revolutionise the whisky industry in Australia – creating products that are world-class in quality and craftmanship, but accessible to every-day Australians. We’re proud to partner and supply Starward with our premium wheat-based alcohol to create a flavour-full distinctly Australian whisky.” Vitale also scaled up production in 2016 to bring costs down, expanding into new premises in Port Melbourne. The move was partially funded by Distilled Ventures, a venture capital business backed by Diageo. The distillery is now on track to produce 500,000 litres of alcohol a year, with half that volume destined for the Two-Fold brand. While Two-Fold may not appeal to hardcore single
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The Drinks Association | February 2019
Nielsen completes acquisition of Ebiquity
Nielsen has completed its acquisition of Ebiquity’s advertising intelligence business. The sale was subject to UK Competition and Markets Authority approval, with the transaction officially closing on January 2, 2019. The acquisition complements and broadens Nielsen’s existing capabilities in key countries - the UK, Germany, Australia and the US - and enables a more powerful offering, providing clients with more granular intelligence on advertising spend and creatives to differentiate themselves from the competition. It will be business as usual for the services provided by Ebiquity to The Drinks Association and its members. Nielsen noted that the acquisition demonstrates its continued commitment to its clients. Nielsen’s Pacific CEO, Justin Sargent said: “This is an exciting acquisition that demonstrates Nielsen’s continued commitment to our clients. We look forward to working closely with the Ebiquity team over the coming months, to explore ways to complement their existing service to the The Drinks Association and its members. “In addition, there will certainly be fantastic opportunities for the Ebiquity team to complement Nielsen’s soon-to-be-launched liquor measurement service in Australia.” Page 14
The new service - slated to be switched on in the coming months - will include core liquor measurement solutions, as well as fold in Nielsen’s global and broader measurement capabilities across sports, media and e-commerce services. Nielsen’s Pacific Head of Product, Bernie Hughes, said the new liquor service is being built with the liquor industry’s needs at its core. “Over the past 12 months, the team at Nielsen has held over 20 exploratory conversations with various stakeholders across the Australian liquor industry,” he noted recently. “The very open conversations have allowed us to understand measurement pain points and requirements of the individual companies, as well as the broader industry, enabling us to build innovative and relevant solutions that are ready to take the liquor industry into the future.” Nielsen is a Corporate Partner of The Drinks Association. CEO Georgia Lennon added: “We are pleased with the time that Nielsen has spent over the past 12 months getting to know our industry and our members’ needs. We encourage the industry to keep providing feedback on their needs and look forward to hearing more from Nielsen on their new liquor measurement service over the coming months.”
The Drinks Association | February 2019
news Bacardi MD Denis Brown: why inclusion matters to me
Following a Leadership Summit for The Drinks Association’s Diversity & Inclusion Council, industry leaders have joined together to give their views on shifting the dial. Senior executives are showing their support for a more inclusive drinks community via a series of YouTube videos. The purpose of The Drinks Association is to make a positive difference to the industry, by being a dynamic, vibrant and collaborative partner for members and strengthening the brand proposition
of the industry in Australia and beyond. Within this purpose, we have developed three ‘Promises’ for our members. We INFORM our members by identifying needs and coordinating industry’s ready access to valuable, current and trusted data and information. We CONNECT our industry through the creation of events and initiatives that engage our community and strengthen meaningful, valuable networks. And finally we STRENGTHEN our industry through initiatives >>
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The Drinks Association | February 2019
that establish the drinks industry as a destination of choice that attracts and retains diverse industry talent.
“I have two sons and two daughters and I can’t imagine a future where there would be disproportionate opportunities for them,” he said.
The Diversity & Inclusion Council is a priority for The Drinks Association in supporting those pillars, with the Leadership Summit a milestone event for the industry.
“I’m also really interested in leadership development and the idea of developing inclusive leaders is absolutely fundamental to me.”
Industry leaders gathered at the Leadership Summit in September 2018. Chair of the Diversity & Inclusion Council Denis Brown (pictured main) said: “I am delighted at the support shown by the CEOs and Managing Directors who were so willing to invest their time. This is a powerful message from our leaders leading inclusively and with diverse people is great for culture, customers, business and ultimately our industry.” Brown, who is Managing Director of Bacardi-Martini Australia, is among those who have appeared in the video series. Brown notes that he has both personal and professional reasons for championing diversity.
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At Bacardi-Martini, Brown is focussed on “how do we hire, attract and retain female talent? Click here to watch his video
The Drinks Association | February 2019
Diageo to distribute Jane Walker signs at 2019 Women’s March Diageo’s Jane Walker is showing her support for the 2019 Women’s March through a series of customdesigned posters. The march will be held on Saturday, January 19, in Washington D.C and other cities in the US and globally. The Striding Woman icon will walk with the millions of people who join together with a shared vision of progress in gender equality. Leading up to the march, the brand is offering customdesigned artwork to download and print for marches at WalkWithJane.com. The custom posters were designed by graphic artists Monica Ahanonu, Libby VanderPloeg, Ali Macdonald, Edward Ubiera, Laurène Boglio, Grace Miceli, William de Lannoy, Bari Schechter and Laura Zalewski. The “Signs of Progress” aim to celebrate the spirit of the women’s movement and are inspired by the work of non-profit brand partners Monumental Women and She Should Run – organistions that honor historic women who have paved the way and champion future female leaders. At the Women’s March in Washington D.C, Jane Walker by Johnnie Walker will host a ‘Signs of Progress’ truck along the March route to distribute complimentary signs. The brand will have a designated donation booth near the conclusion of the route for participants to donate any and all signs. The signs will be preserved for a future pop-up exhibit curated in partnership with the New York Historical Society – Center for Women’s History.
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The Drinks Association | February 2019
Panel announced for Women in Drinks International Women’s Day event
Inclusion, gender equity and flexibility in the workplace will be among the topics discussed by this year’s panel at the Women in Drinks annual International Women’s Day event. The panel will showcase stand-out performers in the Contribution to Industry categories for Gender Equity and Diversity and Inclusion at the 2018 Australian Drinks Awards. Attendees will hear examples of companies who have implemented and successfully executed internal initiatives from the leaders who have championed them.
and how male leaders are leading change in their organisations with regards to attracting, supporting and retaining female talent. Brindley was appointed Managing Director Lion Beer, Spirits & Wine Australia in October 2009. He joined Lion as a Business Analyst in 1994, and moved through a number of finance, strategy and procurement roles before being appointed to the role of Commercial Director in 2004.
The panel will feature James Brindley, Managing Director, Lion Beer Australia; Oscar McMahon, Gentleman at Large, Young Henrys; Victoria Tulloch, Head of Marketing, Archie Rose; and Peter Filipovic, CEO, Australia & New Zealand, CUB.
McMahon spent 13 years touring Australia as a guitarist with Hell City Glamours, modelling for Lee Jeans and working behind the scenes on food television shows. For a bit over six years he worked behind bars, crafting his skills and refining his tastes as a mixologist. This led to meeting Richard Adamson and the pair starting Young Henrys brewery together.
All have fascinating insights to share on how Australian drinks companies focus on being diverse and inclusive,
Born with a glass in hand as part of a fourthgeneration wine family, Tulloch has launched
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The Drinks Association | February 2019
hundreds of products, events, venues and campaigns for consumer brands around the world. She’s now head of marketing for Archie Rose along with founder of her own growth marketing business, Kindred. Prior to becoming CEO of CUB, Peter was the Business Unit President for Australia, and Sales Director. He has held a variety of roles within the company since joining in 1997, including Sales Director on Premise, Commercial Finance Director and General Manager of Taxation. The panel dicussion will be moderated by Sally Byrne, Marketing Director for Coca-Cola Amatil’s Alcohol & Coffee business. Naomi Simson to be guest speaker at IWD event The Women in Drinks International Women’s Day event will be held on March 8, with the theme “Be The Change You Want To See”. It will feature one of Australia’s most prominent
entrepreneurs, Naomi Simson, as guest speaker. Simson will share her passionate views on the workplace and how she transformed her start-up into a multi-million dollar business. In a time before gender quotas, flexible working hours, paternity leave and unconscious bias training, Naomi was building an empire that lived all of this and more. Simson is known as the founder of online experience retailer RedBalloon and the co-founder of the Big Red Group, which houses a number of brands including Adrenaline, Albert AI (Marketics) and Redii.com with the purpose of shifting the way people experience life. Simson is a passionate supporter of Australian businesses, a prolific blogger and business commentator, best-selling author and much soughtafter keynote speaker. She has appeared in four seasons of the Australian Shark Tank as the #redshark.
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The Drinks Association | February 2019
with major achievements, including most recently leading major Chinese wine distributor Summergate Fine Wines, an EDG subsidiary. In these roles she’s earned a reputation as an inspirational leader who is results driven and, importantly for us, always respectful. “She is aligned to CUB’s values in other ways too. This means setting bold visions and always having the consumer at the forefront of her thinking when considering any innovation. “Rose will be responsible for the sales function in Australia and NZ. This includes field sales, key accounts, customer contact centre and trade marketing. “Part of being a good supplier is understanding customers’ objectives and motives when solving a problem. Rose understands these better than most having worked in senior roles for the biggest retailer in Australia.”
Industry veteran Rose Scott joins CUB Endeavour Drinks Group’s Rose Scott has moved to CUB as VP - Sales. Scott had been with EDG for five years in a variety of roles including Head of Category Strategy, General Manager Buying & Marketing and her most recent role as CEO of Summergate Fine Wines in China. Scott has worked in the Australian liquor industry for 20 years and has also held senior roles at Southcorp Wines, Foster’s and McWilliam’s Wines. She has also managed a number of international wine brands. “We’re thrilled Rose has decided to join CUB,” CEO Peter Filipovic said. “Rose has extensive industry experience marked
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“In addition, Rose worked on the supply side, including at Foster’s, before moving into retail earlier in her career. Her learnings from both side of the fence will help CUB achieve its vision over the next 3-5 years.” Summergate Fine Wines has appointed Craig Aldous, the former chairman of the Australian Chamber of Commerce, as its new CEO. Summergate Fine Wines has a portfolio of wines from over 60 wineries and 12 countries in the Greater China region. Regarding her two years at Summergate, Scott said: “The Chinese market is arguably the most disruptive and rapidly changing market globally which presents new challenges almost daily. Leading the transformation of our business, as well as working with such passionate partners has been a career highlight”. Scott commences her role with CUB next week.
The Drinks Association | February 2019
Helen Masters wins NZ Winemaker of the Year 2019 Gourmet Traveller Wine magazine has crowned Ata Rangi winemaker Helen Masters as its 2019 NZ Winemaker of the Year. Ata Rangi is one of the Martinborough region’s founding wine producers, with Masters joining the vineyard as Head Winemaker in 2003. In 2010, Ata Rangi attained New Zealand’s first-ever Grand Cru status. Chair of judges Bob Campbell said: “Helen Masters is the thoughtfully rebellious Head Winemaker at Ata Rangi in Martinborough. She prefers to lead rather than follow. The Ata Rangi style, certainly with pinot noir, is less fruity with more vinosity than many of its peers. It tastes of the land.” During the evening three other Awards were announced. Rudi Bauer of Quartz Reef received the Leadership Award for his services to the wine
industry. Second-time finalist Peter Cowley of Te Mata Estate received a special one-off Lifetime Achievement Award, while Ivan Sutherland of Dog Point Vineyard was named Viticulturist of the Year. Campbell commented: “Viticulturists are often the unsung heroes of the wine industry. It seems quite unfair to me that they seldom get the chance to collect trophies and medal awards at wine competitions or to feature on critic profiles. Finalist James Healy of Dog Point Vineyards said, “it’s all about fruit quality”. GT WINE editor, Judy Sarris said “it was a privilege and an honour to be able to celebrate the achievements of New Zealand’s top winemakers.” Stories on the winners can be sourced on GTWINE digital and print from January 31.
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The Drinks Association | February 2019
How The Drinks Association keeps you informed Here’s a handy guide to the ways The Drinks Association spreads the word about great achievements and initiatives in our industry. The Drinks Association’s mission is to connect, inform and strengthen the drinks industry. We aim to keep you up to date with all the latest drinks news and developments, both in Australia and overseas.
We have a LinkedIn company page and three groups: the drinks association, drinks trade and Women in drinks.
Take a look at the many ways we keep you in touch. Connect with us on social media Get your news even faster by following us on social media. You can follow us on Instagram at the drinks association, where we have more than 1000 followers. We have a monthly newsletter - drinks news We have more than 4000 followers on our three Facebook pages: drinks trade, the drinks association and Women in drinks.
We have almost 3000 followers on Twitter at drinks trade, the drinks association and Women in drinks.
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Click here to become a subscriber.
The Drinks Association | February 2019
Visit our websites We feature the latest news updates at drinkscentral.com.au, diversity&inclusion@drinks. com.au and drinksbulletin.com.au drinks bulletin also sends out weekly newsletters that round-up the top stories. Click here to subscibe. Our websites reach almost 40,000 unique users every month, with almost 1 million page impressions. How you can feature in our digital and print publications Email our Social Media & Communications manager Alana House on alanah@drinks.asn.au and Drinks Trade’s executive editor Melissa Parker on melissa@hip.com.au We have a bi-monthly magazine - drinks trade
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The Drinks Association | February 2019
3 easy ways to learn more about The Drinks Association’s services The Drinks Association has created a series of videos and infographics highlighting how we can help you. The Drinks Association Learn more about the drinks association and the services it offers. Click here to view the infographic.
Drinks Bulletin Keep your finger on the pulse of the whole industry with our weekly drinks bulletin. Click here to view the infographic.
Drinks Trade Want to know what drinks trade magazine can do for you and your business? Click here to view the infographic.
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The Drinks Association | February 2019
What our Associate Members can do for you ... A guide to the services provided by The Drinks Association’s Associate Members. AMA AMA Commercial Collections is an Australian owned and operated enterprise that has served credit managers since 1977. It provides a full range of services and products including debt recovery, trade bureaus, credit consulting, credit insurance and information services. Click here to learn more. Hip Media Hip Media is a specialist, mid-sized publisher dedicated to meeting your marketing and corporative objectives. Hip creates publications that communicate with customers, members or stakeholders in an informative, entertaining and inspirational voice; specialising in print and digital content in the B2C and B2B sectors. Click here to learn more. IRI IRI has the world’s largest set of consumer, purchase, media, social and mobile data, igniting growth for clients in the FMCG, retail and health sector. Whether it’s analyzing how to make your assortment, pricing and promotions more profitable, tailoring media strategies, or guiding you through new product or market planning, IRI helps grow your business. Click here to learn more. Kegstar Kegstar is an asset pooling business specialising in stainless steel kegs used to transport beverages. It collects empty kegs from venues and then redeploys them to other customers in the pool. Each keg is uniquely identified and tracked as it moves through the supply chain. Click here to learn more. Mondo Search Mondo Search provides executive search and recruitment services across a range of industries in Australia, including direct selling, digital/direct marketing, drinks, FMCG, franchising/retail and hospitality. Mondo offers tailored recruitment services through its Sydney and Melbourne consultancies, and has national and international affiliates through The Worldwide Recruiting Network. Click here to learn more. tic technologies tic technologies provides custom internet and CMS solutions. tic’s team is available at all times, providing ongoing complimentary support. Its powerful, yet
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The Drinks Association | February 2019
easy to use CMS can be extended to multiple, independent web sites. When you need quality web technology, strategic marketing and support; think tic technologies. Click here to learn more. BARSCAN BARSCAN delivers insights into the on-premise liquor trade. BARSCAN for Venues takes the hassle out of retrieving data from your POS, delivering a simple way to understand and analyse sales, margins and profit performance. BARSCAN delivers insights into trends, trading dynamics, occasion dynamics and promotions in the on-premise liquor trade. Click here to learn more. JEM Computer Systems JEM provides Information Communication Technology (ICT) management and support for small to medium organisations. It offers 24-hour, 7-day-a-week remote support, ICT Project Management, software auditing and licensing compliance, regular system health reporting and proactive monitoring, disaster recovery planning and data back-up services, domain and DNS management, system integration, service and virtualisation, and hardware. Click here to learn more. Mainfreight As a global supply chain business with over 240 branches around the world, Mainfreight offers sophisticated logistics solutions in and out of the most dynamic economies. The company also offers specialised warehousing and distribution solutions. Click here to learn more. NCI Established in 1985 as a specialist trade credit insurance broker, NCI has grown to become the leading trade credit insurance broker throughout Australia, New Zealand and Asia. NCI focusses on protecting its client’s profitability while credit insurance is the ultimate safeguard against bad debts, better business practices in trade credit management can also help to improve profitability on a day to day basis. Click here to learn more. Merch & Effect
Merch & Effect has a proven integrated approach to the management of merchandise-based projects and campaigns providing full-circle project management, including market research; product conceptualisation, creative development & production; warehousing & logistics: quality control; assembly & packaging; and international shipping & delivery.
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Click here to learn more.
Touchstone Executive Search Touchstone has been helping clients secure the best senior executive talent since 2003. The company advises major Australian and multinational companies on senior appointments across the Asia Pacific region. Through research and global network relationships Touchstone builds deep industry background and behavioural knowledge, which allows it to deliver high caliber shortlists quickly and efficiently. Click here to learn more. Manildra Group This world-class distillery produces grain neutral spirits for a range of craft and big brand beverages – including vodka, gin, blended whiskies, liquor and read-to-drink packaged alcohol. Click here to learn more NextGen NextGen Group is is a shopper insight and strategy consultancy that helps brand owners build their brands with and through retailers. It specialises in helpling clients generate breakthrough shopper insights and turning those insights into POP solutions in store. Click here to learn more Corporate Diversity Pathways Corporate Diversity Pathways is a management consulting firm specialising in corporate organisations’ Diversity & Inclusion needs. CDP has a shared vision to leverage female talent for diversity, equality, inclusion and peak performance through methods such as executive leadership programs and career placements for Women. Click here to learn more Powerforce Powerforce is part of the Blueprint Group, which works with retailers and manufacturers to help unlock value for them through its integrated range of data, sales and marketing solutions. Powerforce and Blueprint’s CCS offer a full range of sales and marketing solutions through brand names such as Extravert, Retail Facts! and Auserep; and Retail Insight. Click here to learn more
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The Drinks Association | February 2019
Meet our valued Corporate Partners
It was another amazing year for The Drinks Association in 2018 and we couldn’t have done it without our valued Corporate Partners. Our corporate partnerships aim to further our common goal of building stronger, more progressive, competitive and valued services to the drinks industry. It was great to have our Corporate Partners on the journey with us this year and we can’t wait to work with them again in 2019. If you’d like to become a Corporate Partner of The Drinks Association or know a company that would be a great match for us, contact Rachel Wormald on rachelw@drinks.asn.au Here’s a guide to our Corporate Partners: Advantage Australia Advantage is one of the leading business-to-business market research companies operating worldwide. They help clients create more rewarding business relationships through benchmarking. Shopper Intelligence is a quantitative measurement research
program based on shopper interviews, covering all major categories and retailers in one benchmarking process. The team at Real World Marketing are consumer, shopper and category experts. Aon Aon is the global leader in human resource consulting and outsourcing solutions. Their services focus in helping organisations mitigate risk in their workforce and realise the untapped potential of their employees. Aon also helps individuals maximise their wealth to enable people to live the life they want. The Aon Hewitt team of experts partner with your organisation to develop and deliver people strategies that achieve positive business outcomes. BevChain BevChain provides national tailored supply chain solutions for the alcoholic beverage industry across Australia with ‘best-in-class’ warehouse and distribution services.
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The Drinks Association | February 2019
Nielsen Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. StayinFront Group StayinFront is a complete consumer goods CRM solution for the liquor and beverage industry providing an automated solution for field forces on iPads, iPhones, Android devices and Windows laptops and tablets. Supporting account selling, retail execution and direct store delivery activities it is a robust and highly-proven system that has been deployed by leading beverage and consumer goods companies worldwide to meet the challenging needs of the rapidly changing industry. GS1 GS1 is a neutral, not-for-profit organisation that develops and maintains the most widely used global standards for efficient business communication. It is best known for the barcode, named by the BBC as one of “the 50 things that made the world economy�. GS1 standards and services improve supply chain efficiency, traceability and food safety across physical and digital channels in the food and beverage sector.
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