March 25, 2016

March 25, 2016 | Vol. 4, Number 13 | www.harrisonreview.com

Happy Easter

Eastchester REVIEW THE

March 25, 2016 | Vol. 4, Number 12 | www.eastchesterreview.com

Herd

T the Mnews? amaroneck Happy Easter

HE

Vincent Miata, a resident of Port Chester, is opening Good Shepherd Distillery in Mamaroneck next month. The distillery will host tours and tastings of handmade spirits, and sell liquors made in New York state.

For story, see page 6.

Photo/Lindsay Danielle

Happy Easter

Town approves Lake Isle golf course repairs

they want. Over the last several years, the comments we’ve gotten have been about the bunkers The town of Eastchester re- and the poor shape they’re in. We cently approved a renovation hear it and we’re all in agreement project for Lake Isle Country that this is what we need to do.”

Papademetriou said the averClub that will cost $75,000 a year over the next three to four years. age lifespan of a sand bunker is which was on anywhere from 10 to 12 years, | www.mamaroneckreview.com March 25, 2016 | The Vol.project, 4, Number 13voted during a town board meeting this and those on Lake Isle’s golf month, will include the replace- course are well beyond that age. ment of approximately four sand He said the revitalization process bunkers a year on the club’s golf will include removing the sand course, which will amount to 16 from existing bunkers, adding new sand bunkers when the proj- a new subsurface and replacing the sand. ect is completed.

The general manager said the Councilman Joe Dooley, a Republican, said the board re- club will try to complete each viewed the town’s annual capi- annual renovation in the early tal budget during its March 15 spring before golf season begins, meeting and allocated funds and that the renovations will accordingly. He said that since neither require a closing of the Lake Isle is town-owned and green nor present much of an inis included on the town’s list convenience to golf players.

Lake Isle has contracted of facilities to be restored, it March 25 & April 1, is2016 Vol. 4, Number www.cityreviewnr.com golf maintetheir |responsibility to keep6 | California-based it as up-to-date as possible in nance company ValleyCrest to order to compete with other carry out the renovations. As golf courses across Westchester part of their contract with ValleyCres, the company replaced County.

“If you leave something run the first two bunkers in the 18down, it’s going to be even more hole course last year at the comcostly to repair down the road,” pany’s expense, and he said the Dooley said. “Golfers expect to country club and their patrons the patio will be a great venue have a course that’s well-main- were happy with the results. for several things, including stoPapademetriou said he is extained; not one that’s outdated ry time for young children, fundcited for the golf course to see and unplayable.” raising initiatives and a general Lake Isle General Manager some renovations. outside reading area.

Lake Isle is open to all resiGeorge Papademetriou said that To accommodate a new shelvreplacing the golf course’s bun- dents of the town of Eastchesing system, the town has set kers was a long-term project he ter, and the villages of Bronxaside $12,000. Colavita also said wanted to prioritize, and after ville and Tuckahoe, and a limthat although $7,500 has been alsubmitting a funding request for ited number of non-residents. located for high-efficiency lightthe renovations, he met with the Their facilities include a newly ing on the lower level of the litown board to discuss specifics. renovated catering hall, swimbrary, the town is anticipating “We have to be sensitive to ming pool, golf course and tenreceiving a grant from the Westthe financial position we’re in,” nis court. chester Library System that will the general manager said. “We offset the cost. listen to the golfers and what CONTACT: suzy@hometwn.com Tracy Wright, the library’s executive director, could not be reached for comment as Follow us on Twitter @eastchesterview of press time.

By SUZY BERKOWITZ Editorial Assistant

REVIEW

Eastchester Public Library to build outdoor patio

By KILEY STEVENS Staff Writer The Eastchester Town Council has funded approximately $65,000 in order for the library to update its shelves, install high-efficiency lighting and build a patio off of the existing building.

Councilman Joe Dooley, a Republican, told the Review that the town is always trying to make improvements to the library. He believes the outdoor patio will give residents a place to read books and do research.

“It would be a nice addition to the existing structure,” he said, adding that he thinks the shelving within the library is the

original shelving dating back to the library’s opening in 1967 and desperately needs to be replaced.

Last year, the library roof, a project which cost the town $226,000, was also replaced. For years, water had been seeping through the rapidly aging roof of the library, staining the ceiling tiles with brown blotches and damaging the carpet in the process.

In addition, the library replaced 39 of its fluorescent light fixtures with LED energy-efficient light fixtures, which were paid for by a state grant awarded to the library. The Public Library Construction Grant program awarded the library $6,714 to-

ward the replacement project.

In May 2017, the library will celebrate its 50th anniversary at 11 Oakridge Place and there are plans for a year-long celebration.

All the renovations dating back to 2013—when the children’s room underwent $60,000 worth of renovations and was restored with a new ceiling, new LED lighting, new furniture, a new circulation desk and new carpeting—will be done with this anniversary in mind.

Town Supervisor Anthony Colavita, a Republican, said the town opted for a patio outside rather than a deck because it was more cost-effective; the deck would have run the town an additional $30,000. He added that

CONTACT: kiley@hometwn.com

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2 • The eastchester review • Month 25, 2016

Month 25, 2016 • The eastchester review • 3

Bronxville fourth-graders take on catapult challenge Bronxville Elementary School fourth-graders had the opportunity to collaborate, innovate, make discoveries and create their own catapults from Feb. 22 to Feb. 26 during a unit study on energy.

The students designed catapults out of a ruler, masking tape, rubber bands and a plastic spoon. They used a cotton ball as a projectile, which they placed at the tip of the plastic spoon to test their inventions.

“The experiment had many layers and embedded skills,” fourth-grade teacher Susan Monaco said. “Primarily, I wanted the students to work together as a team to solve a problem and apply what they know about potential and kinetic energy to the transfer of energy in the catapult. Simply saying that potential energy is stored energy and kinetic energy is motion energy doesn’t have much meaning to the students until they have the opportunity to experience the energy transfer in a meaningful, fun way.”

Monaco said her students were tasked with identifying variables that they could use in the experiment to achieve different results. They collaborat-

Bronxville Elementary School fourth-graders had the opportunity to collaborate, innovate, make discoveries and create their own catapults during a unit study on energy. Photo courtesy Bronxville school district

ed in small groups to test each variable, and to discover which design was most accurate and launched the cotton ball the farthest. Some students added an extra rubber band to the design or used a heavier projectile.

“They learned that the heavier projectiles and using more rubber bands caused the projectile to travel the longest distance,” Monaco said. “They were very engaged and excited about this project.”

Before conducting the catapult challenge, the fourth-graders learned about potential and

kinetic energy using metal balls and ramps. As young scientists and engineers, they observed and compared how the different-sized metal balls behaved on ramps. They discovered that objects that have more mass and are at a higher position have more potential energy.

“In addition to teaching science, the catapult challenge encouraged students to creatively generate ideas, collaborate, critically evaluate shared ideas, problem solve, and generate, test and analyze data,” Monaco said.

(Submitted)

Bob Marrone returns to WVOX on live morning show In a move that makes sense for all kinds of reasons, Bob Marrone has returned to WVOX 1460 AM, where he first made a name for himself in morning drive radio. He takes over the “Good Morning Westchester” program, which airs Monday through Friday from 6 a.m. to 9 a.m.

“Mornings with Bob Marrone” is Westchester County’s local morning talk on WVOX 1460 AM with relevant news and interviews driven by listeners and callers. It is live, local and informative radio, so much more than just traffic and weather.

The first show on Feb. 29 was a homecoming filled with old friends, new voices and lots of fun. Indeed, New Rochelle has always been Marrone’s home base in Westchester County, where he now resides and serves as the executive director of the Chamber of Commerce. Most recently, he broadcast “Mornings with Bob Marrone” at WFAS-AM until the station changed its format at the end of

January. There, he built upon his reputation as a knowledgeable, warm and at times irreverently funny morning host.

The show on WVOX will continue to offer the broad variety of guests and topics that you expect. From Westchester to the White House, from Vietnam to New Rochelle, it will feature those who make the news and those who need their stories told. Of course, Westchester, Putnam and Rockland counties will be Marrone’s primary focus as the show deals with issues important to the communities such as flood mitigation, education and infrastructure.

Marrone will continue to provide public service elements, such as traditional efforts to highlight and help organizations dedicated to mental illness and those associated with curing ALS and other diseases. Lastly, he will continue to welcome allcomers, whether they be callers or local bloggers.

Marrone looks forward to bringing together the listen-

ers and callers of WVOX. The station is also planning ways to keep the conversation going as the news day proceeds. Most importantly, it will be nice for Marrone to come home to the “Americas Great Community Radio Station,” 1460 WVOX. Marrone’s achievements include two New York State Broadcaster Association awards: one for best news in New York state, the other for best public affairs program. He also was given the Habitat for Humanity’s media coverage award for his work on the 2007 floods, which devastated areas of Westchester.

The YMCA recognized him with its 2009 Strong Communities award for his efforts to get out from behind his microphone and involve himself in the community. He also received a citation from the United States Army for his annual holiday troop calls events during which he conferencecalled soldiers deployed in war regions with their loved ones.

(Submitted)

4 • The eastchester review • Month 25, 2016

What’s going on...

Eastchester Public Library

free and open to the public. All are welcome. For more information, call the library at 793-5055.

Mr. Lemoncello’s Great Library Escape Game

Visit eastchesterlibrary.org for more information on these and other events and programs. The library will be closed on Sunday, March 27 for Easter.

20-/30-Somethings Book Club This book club for adults in their 20s and 30s will meet monthly and explore a variety of genres.

This month’s book is “Modern Romance” by Aziz Ansari. Join fellow 20- and 30-somethings for a book discussion of this popular New York Times-reviewed book, led by 20-something librarian, Elizabeth Portillo. Light refreshments will be served. Copies of the books are available at the circulation desk. Pre-registration is suggested online.

For more information, contact Portillo at 793-5055 or eportillo@wlsmail.org.

Free AARP tax help Are you planning to file your own taxes without hiring an accountant? There will be free tax help

by AARP every Tuesday from 9 a.m. to 2 p.m. until April 12. You do not need to be a senior citizen or an AARP member to take advantage of this service. Appointments are not necessary. This service will run on a first-come, first-served basis.

Tech Fair On Saturday, April 2 from 10 a.m. to 2 p.m. The Eastchester Public Library Tech Fair will showcase digital services available to all Westchester cardholders free of charge. At the library’s digital content open house, learn how to download books, music and film to your tablet, smartphone or ereader. Choose a business or technology course available online through Lynda.com. Learn how to sew your own creations at the University of Fashion or master a foreign language using RocketLanguages.com. The library’s technology staff will be available to answer all questions. This program is

Are you a big fan of “Escape from Mr. Lemoncello’s Library?” To celebrate National Library Week (April 10 to April 16), the library will be hosting a Mr. Lemoncello’s Great Library Escape Game in the library. Like scavenger hunts and solving puzzles? You will get to team up with other players and face the challenged together to win.

Don’t worry, nobody will be locked in at the end of day, but there will be balloons and prizes. Each teammate of the winning team will be rewarded gift certificates from Barnes & Noble. For grades three to six. Online registration starts March 29.

Bronxville Public Library Visit bronxvillelibrary.org for more information on these and other events and programs. The library will be closed on Sunday, March 27 for Easter.

Wednesday Matinee: ‘The Hours’ On Wednesday, March 30 from 1:30 p.m. to 3:30 p.m. “The Hours” will be screened. In 1929, Virginia Woolf is starting to write her novel, “Mrs. Dalloway,” under the care of doctors and family. In 1951, Laura Brown is planning for her husband’s birthday, but is preoccupied with reading Woolf’s novel. In 2001, Clarrisa Vaughn is planning an award party for her friend, an author dying of AIDS. Taking place over one day, all three stories are interconnected with the novel: one is writing it, one is reading it, and one is living it. Rated PG-13; running time: 114 minutes.

Orchids for beginners On Thursday, March 31 from 1:30 p.m. to 3:30 p.m. This workshop will provide you with the essentials needed to successfully grow orchids. It is designed for people who have had minimal success and/or experience with orchids and the essentials needed to successfully grow them. It is an extremely interactive, hands-on experience. You will practice repotting actual orchids and identify common pests and bacteria associated with species Phalaenopsis, Oncidium, Vanda and Dendrobium—these orchids are particularly suited for this climate and indoor growing. You’ll leave the workshop with an orchid to grow at home. Class size is

Eastchester REVIEW THE

The eastchesterreview.com is under construction Stay tuned for updates on the release of our new and improved website

limited to 10. Register by calling 337-7680 ext. 24.

Tuckahoe Public Library

ebdlax@gmail.com. To register, visit bluedevilslax.com.

Eastchester school district news Eastchester High School EGO blood drive

Visit tuckahoelibrary.org for more information on this and other events and programs. The library will be closed on Sunday, March 27 for Easter.

Meditation class On Thursday, March 31 from 9:15 a.m. to 10:15 a.m. Join Ann Casapini for a meditation class for adults. A portion of the registration fee will be donated to the Friends of the Tuckahoe Library. Preregistration is recommended to reserve your place.

Fee is $10 for drop-ins. To register, call Casapini at 917-882-0921.

39th annual poetry contest The 39th annual Tuckahoe library poetry contest is back and open to children in grades four to eight. One entry per student is allowed, so pick your best poem. Make sure to include your name, address, phone number, school name and grade on your entry and give it to your English teacher. All entries must be at the library by Friday, April 1. An awards ceremony will be held for poets who win first, second and third prize for each grade. This program is sponsored by the Friends of the Tuckahoe Public Library.

Eastchester Recreation Department Eastchester Soccer Youth Association registration Let your child join the fun. Register now for the ESYA’s spring 2016 season. Visit sportssignup. com/eastchester.start or eysoccer.com for additional information and for online registration.

Eastchester Blue Devils lacrosse Registration for the 2016 Eastchester Blue Devils’ spring lacrosse is now open for boys and girls grades three to eight. Registrations for boys and girls grades K-2 is currently underway. For more information, contact Neill Kelly at kelly.

The high school EGO along with Eastchester Rotary is sponsoring a blood drive for the American Red Cross on Thursday, March 31, from 3 p.m. to 7 p.m. in the middle school cafeteria. Remember, one pint of blood helps to save the lives of three people. The demand is always great. Make a difference. Hope begins with you. To reserve a time, please contact the EGO adviser at prothschild@eastchester.k12.ny.us.

Las Vegas at Leewood The Eastchester School Foundation presents Las Vegas at Leewood Golf Club on Saturday, April 2 from 7 p.m. to 11 p.m. Come by for music, dining, socializing and other “royale” diversions.

Visit eastchesterschoolfoundation.org for tickets and more information about this annual fundraising event that benefits our children directly. Help the foundation continue to enrich the lives of your children in technology, academics, athletics and the arts. To date, $250,000 has been granted to Eastchester teachers with worthy and creative ideas in how to better prepare your child for the competitive road to college, and ultimately, the job market.

Bronxville school district news Transportation to nonpublic schools Residents of the Bronxville Union Free School District who wish for transportation for their school-aged children to private or parochial schools for the 2016-17 school year must submit their request in writing by April 1 to: The Board of Education, Attn: L. Daniel Carlin, 177 Pondfield Road, Bronxville, NY 10708. For more details, visit the district’s website at bronxvilleschool.org.

You can find information by clicking on “District,” then “Other Information” and then “Transportation Procedures.”

Deadline for our What’s Going On section is every Thursday at noon. Though space is not guaranteed, we will do our best to accommodate your listing. Please send all items to news@hometwn.com.

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Month 25, 2016 • The eastchester review • 5

BMS Olympiad club take home the gold Members of the Bronxville Middle School Science Olympiad club took home medals and placed sixth overall as a team when they showcased their skills at the annual Science Olympiad on Feb. 27 at Scarsdale Middle School.

The regional competition encompassed 15 study events on topics ranging from human anatomy to meteorology, optics and ecology. It also included five building events that required students to build their projects ahead of time and bring

Caroline Ircha and teammate Jude Haase-Puissant place first in the Scrambler event.

them to the competition.

“Students had to build cars that carried an egg down a track and stopped before hitting a wall,” said eighth-grade science teacher Jean Windels, the club’s advisor. “Other students had to build an air cannon that shoots a ping pong at various targets, while others built gliders, wooden bridges and Rube Goldberg projects.”

Ted Conway, Liam Heraty, Caroline Ircha and Bethany Lee earned individual medals in the “Write It, Do It” event. In addition, Ircha and teammate Jude Haase-Puissant placed first in a separate event, the Scrambler.

“It was a great competition that truly celebrated student accomplishments in science in addition to being a lot of fun,” Windels said.

The Bronxville Middle School Science Olympiad team consists of 19 students in grades six through eight. It’s coached

by Windels, with the assistance of sixth-grade science teacher Frank Viggiani and parent Joseph Hutchins. (Submitted)

Members of the Bronxville Middle School Science Olympiad club take home medals and place sixth overall as a team when they showcased their skills at the annual Science Olympiad on Feb. 27 at Scarsdale Middle School. Photos courtesy Bronxville school district

6 • The eastchester review • Month 25, 2016

Eastchester REVIEW THE

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Publisher | Howard Sturman ext. 21, publisher@hometwn.com Executive Vice President | Ira Ellenthal ext. 31, irathal@hometwn.com Editor-in-Chief | Christian Falcone ext. 19, chris@hometwn.com Sports Editor | Mike Smith ext. 22, sports@hometwn.com Editorial Assistant | Sibylla Chipaziwa ext. 25, sibylla@hometwn.com Editorial Assistant | Suzy Berkowitz ext. 30, suzy@hometwn.com Education Reporter | Sarah Varney ext. 17, sarah@hometwn.com Graphic Designer | Arthur Gedin Graphic Designer | Jim Grasso Advertising | Barbara Riehl ext. 16, barbara@hometwn.com Advertising Coordinator | Sibylla Chipaziwa ext. 27, ads@hometwn.com Staff Writers James Pero, Angela Jordan, Kiley Stevens Staff Photographer Bobby Begun Columnists Mary Marvin, Richard Forliano, Lenore Skenazy Letters

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Community Events

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New distillery set to shepherd in locals

The Miatas’ silver German shepherd, Loki, is the distillery’s namesake and the inspiration for its interior décor.

By SUZY BERKOWITZ Editorial Assistant The village of Mamaroneck is about to get a lot more spirited, as Port Chester resident Vincent Miata will soon be turning his hobby into a business with the opening of Good Shepherd Distillery.

The business, which will be located at 360 Mount Pleasant Ave., will distill vodka, brandy, and—down the line—whiskey and gin, and will also offer tours, tastings and the retail selling of liquors made in New York state.

“I’ve been doing this as a hobby for a long time and I’m excited to share it with other people,” Miata told the Review. “I think coming here is something different for people to do, especially when we start offering private tours or tastings.”

Miata, whose wife and family have helped bring his dream to fruition, said Good Shepherd plans to open on Saturday afternoons at first, but will soon expand to Sunday hours. Miata Vincent Miata, his wife, Carly Miata, and their dog, Loki, are excited for said he is excited to also start Good Shepherd Distillery’s grand opening on Saturday, April 2. holding classes on how to cook

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Good Shepard Distillery plans on distilling vodka, brandy, whiskey and gin, and offering tours, tastings and the selling of spirits made in New York state. Photos/Lindsay Danielle

and distill liquor once the distillery has settled into its new location. His other business goals include reaching out to bars and liquor stores within a 3-mile radius in the hopes that they will carry his products, as well as selling them at local farmers markets.

Mike Hofer, owner of the Smokehouse Tailgate Grill on Mamaroneck Avenue in Mamaroneck, said he tries to buy and carry local products.

“We’re excited to feature some of Vinny’s products and be able to tell customers that it was made right here in Mamaroneck,” Hofer said. “Local residents feel a certain sense of pride knowing liquors were made where they live; it’s something they can connect with.”

Although Miata’s liquor license only permits him to carry products made within the state, he said he’s happy to open Mamaroneck’s first business that specifically supports locally handmade spirits.

His wife Carly shares his sentiment.

“We take pride in the fact that our license only allows us to carry statewide liquors,” she said. “We love to shop local and we support small businesses. We were both born and raised in New York and we don’t see ourselves leaving.”

Carly Miata designed the interior of Good Shepherd Distillery, which is named and themed after the couple’s silver German shep-

herd, Loki. The business’ logo includes a doghouse, and the distillery’s interior will feature photos of Loki on canvas.

Carly Miata said she and her husband wanted to give the business a name that was both catchy and sentimental, and since Loki is such a big part of their lives, they settled on naming the distillery after him. She said they are also Catholic and spiritual, so they like the name’s religious undertones.

Vincent Miata said the effort to get his business off the ground has come with few hiccups, save for logistical paperwork and ensuring residents that his location would not cause commotion in the community. He said after attending village board meetings and explaining the distillery’s sophisticated, hyperlocal demeanor and Saturday afternoon hours, people were more comfortable with the business.

The owner said residents now regularly stop by the shop to knock on the window and express their excitement for its anticipated opening.

“People are naturally afraid of what they don’t understand, but over time, they’re going to be happy with what they see,” Vincent Miata said.

Good Shepherd Distillery’s grand opening will take place on Saturday, April 2 from noon to 4 p.m.

CONTACT: suzy@hometwn.com

Month 25, 2016 • The eastchester review • 7

Larchmont native brings grass-fed beef to meat eaters

By ANGELA JORDAN Staff Writer A local entrepreneur invited guests to the Larchmont Public Library on Thursday, March 10 for a free seminar on the benefits of grass-fed beef, followed by a chili tasting made with beef from his company, FarmEats.

FarmEats is a Westchesterbased, grass-fed organic beef company founded approximately two years ago by Drew George, a Larchmont native.

The company’s mission statement says that they are “committed to sustainable farming methods and raise [their] animals naturally and stress-free. [They] do not use growth hormones or routinely use antibiotics. [Their] beef is 100 percent grass-fed and finished, with no grain and no confinement, ever.”

At the presentation, George asserted that in comparison to conventional beef, grass-fed beef is not only more humane for the cattle, but it is also significantly healthier for the consumer.

To illustrate this, George pre-

sented a hypothetical example that he called “The Tale of Two Cows” to highlight the differences between conventionally raised and grass-fed, free range beef via the cattle’s quality of life, diet, drug use and method of slaughter.

According to George, as opposed to being allowed to roam free through fields and graze all their lives, conventionally raised cattle are confined to feeding lots when they’re about a year old, which can be as small as 23 square feet.

He said that while conventionally raised cattle eat mostly corn and soy, they are sometimes also fed candy, chicken coop waste and plastic pellets, while grass-fed cattle have a diet of plants naturally foraged by the cows. Additionally, conventionally raised cows are given ample hormones and antibiotics, which are later ingested by consumers of the meat, while grassfed cows are given minimal to no antibiotics and no hormones.

Finally, he added, while conventionally raised cattle are

sent to slaughterhouses which sometimes process upwards of 400 animals per hour, grass-fed cows are usually taken to smaller plants, where the killings are deemed more humane by animal welfare groups.

Because of these differences, George said that the meat provided by grass-fed cattle is lower in saturated fat, but contains more essential fatty acids like omega-3 fats. He also said that grass-fed beef is richer in vitamins B12, A and E in addition to also being richer in zinc, iron, potassium and creatine.

George said that the inspiration to start his business came when he realized it was too difficult to find these locally sourced, humanely raised farm animals in New York.

“I realized that most folks do not know where their food comes from, the health consequences of choosing what to eat, and how to cook grass-fed beef. I offer cooking tips and recipes for all FarmEats beef, and raise awareness of healthy choices of the foods that we

FarmEats is a Westchester-based company that produces grass-fed, free range beef that comes exclusively from upstate New York. Photo courtesy Larchmont Public Library

eat,” George said.

Customers can order steaks online in cuts ranging from $9 to $25 on the FarmEats website, or purchase meats at farmers markets in Bronxville, Hastings, Chappaqua and Irvington. All

the cattle for these steaks come from the Sweet Tree Farm, located upstate in Carlisle.

FarmEats considers itself to be part of the farm-to-table movement, which concerns itself with providing locally sourced food

for restaurants and markets. Both Sweet Tree Farm and The Double L Ranch, the butcher that prepares FarmEats’ steaks, are family-owned and -operated.

CONTACT: angela@hometwn.com

8 • The eastchester review • Month 25, 2016

Producing an adoptable villagewide budget by May 1 Mamaroneck passes unprecedented dog law BRONXVILLE TODAY Mayor Mary Marvin

For village staff and trustees, March and April are crunch time as we work to produce a budget that must be adopted per state law

by May 1.

Though concentrated in the spring, budget adoption must be a year-long process to be effective.

Throughout the year, we stay in constant contact with our legislators, service providers and professional organizations and read their newsletters to discern trends in costs and services. Chief among these are the state retirement system, New York Power Authority, Suez Water and legislative initiatives that may ultimately impact the village’s bottom line. Our vigilant monitoring aids us in making informed projections of price fluctuations and trends.

During the actual budget deliberations, we first look at past years’ budget/cost sheets and review all existing negotiated labor agreements and debt service obligations.

Next, department heads, including the police chief, public works superintendent and superintendent of buildings, are interviewed by the village administrator and treasurer to ascertain their operating needs and visions for the services needed by the taxpayers going forward.

At this juncture, our assessor updates staff about the changes in assessed value during the year as a result of home improvements or updated revaluation.

Armed with all of this data, a preliminary budget is crafted by the village administrator and treasurer.

As in all service industries, personnel costs are the overwhelming fixed-cost drivers. In our current proposed budget of approximately $15 million, $10 million are dedicated to employee salaries and benefits.

For example, if a village staffer earns a salary of $50,000, an additional 60 percent of this amount, or $30,000, is expended to cover the cost of benefits— health care, pension funding and workers’ compensation being the significant dollar amounts.

Providing health care for our entire staff represents a cost that equates to 11 percent of the village’s yearly budget. We have been notified that village health care costs will increase 7 percent in the coming budget year.

The factors driving this include the provision in the Affordable Care Act that allow parents to keep dependents on their policies until age 26; the increased documentation and bookkeeping obligations associated with new health care compliance requirements; and the lack of a cap on the costs of catastrophic illnesses.

Unfortunately, at least from my perspective, the passage of the Affordable Care Act was not accompanied by a set of controls placed on costs; particularly pharmaceutical ones. The result is astronomical and unsustainable costs for certain patented medicines, far outpacing a reasonable rate of return.

Bottom line, the only way to significantly reduce our budget is to reduce staffing. The village has trimmed positions since 2008, resulting in the leanest staffed Police Department and Department of Public Works in decades. For example, from a maximum of 23 officers in the Police Department, we are now staffed by 21, and DPW manpower has decreased from 23 to 18, even though the workload and taxpayers’ expectation of services have increased.

Since we operate now at minimum staffing levels, savings or revenue producers have to be found in other budget lines if we are to maintain the current level of village services. A spending/ revenue change of just $90,000 equates to a 1 percent tax increase so even the smallest fluctuations have a significant tax impact.

To achieve any savings requires intensive line-by-line analysis and some intelligent forecasting. To make concrete, for the village to purchase salt at the most advantageous price, we must order through a state contract in July the year prior. Regardless of the subsequent weather conditions, 75 percent of the order must be paid for, received and then stockpiled.

As it happens when running a household or a small business, a

savings on one expenditure line is often negated by an overage on another expenditure line. This year, our snow removal budget was obviously underspent, but our water costs far outpaced our estimates.

As an ancillary factoid, our water provider, Suez, estimates that 24 percent of the water supply is lost through leakage, contributing significantly to the cost per gallon.

After analyzing the expense side, trustees have to look to revenues to cover any shortfalls and on this side of the ledger, we have precious few options. With the exception of the Kensington Road project and Lawrence Hospital upgrades, the village is essentially built out and landlocked. We have no open land or waterfront to sell or lease.

As a consequence, we are forced to look to user fees—be it alarm permit costs, special pickup fees, parking meter rates and ticket costs—to fill the funding gaps.

Following the lead of many of our neighboring municipalities, we are exploring the idea of PILOT, Payment in Lieu of Taxes, agreements, with some of our nonprofits to cover just a fraction of the costs we incur in maintaining the village services provided to them. Significant among the services are road maintenance, sewer and sanitary system cleaning and repair, street lighting and, most importantly, police protection. We also extract no revenue from any cell tower payments received by nonprofits, even though most local governments require a first right of refusal for installations to the municipality. As example, Northern Westchester Hospital contributes $150,000 yearly to the Mount Kisco budget to partially offset the municipal services they receive.

None of the above cost cuts/ revenue opportunities will allow us to stay below the “2 percent” tax cap (a political euphemism), that equates this year to only a $30,000 budget-to-budget spending increase as it is tied to other fiscal controls.

Our first budget workshop is scheduled for March 28 at 7:30 p.m. at Village Hall.

By KILEY STEVENS Staff Writer The village of Mamaroneck is the first municipality in the state of New York to ban the sale of commercially bred animals in local pet stores.

This unprecedented law was passed by a 4-0 vote, with one trustee abstaining, at a raucous Board of Trustees meeting last month after weeks of discussion and public hearings. Trustee Leon Potok, a Democrat, abstained from the vote out of fear of a potential lawsuit.

The law, dubbed “Public Local Law D-2016” was proposed

by Mayor Norman Rosenblum, a Republican, and passed with the help of Susan Chana Lask, an attorney based in Manhattan.

Lask said she became involved with the local legislation when a village resident emailed her asking for help. Although Lask is a litigator, she speaks to towns nationwide about animal protection. “I do that out of passion, pro bono,” she said.

Though Lask and Rosenblum faced opposition from some members of the village board citing concerns over the constitutionality of the mayor’s proposal, Lask told the Review that she has worked on at least four federal cases that would upheld the legality of the law.

“You’re not prohibiting the sale of all animals, you’re just regulating the source,” she said.

The law, as written, states that pet stores within the village may only sell animals that come from animal shelters or humane

Last month, the village of Mamaroneck passed a law that prohibits the sale of commercially bred animals in pet stores, the first of its kind in New York state. It is unclear how the law will affect National Breeders, pictured, in Mamaroneck, since the pet store does not currently source its collections of dogs for sale from shelters. Photo/Andrew Dapolite

societies within New York state.

Under the law, no animal that comes from a breeder or puppy mill is permissible to be sold in the village of Mamaroneck.

The push for legislation began in August 2015 when residents began protesting a local pet store on Mamaroneck Avenue, then named Best Breeds Puppies and Kittens. The owner of the store at the time, Richard Doyle, of Mahopac, New York, has been in trouble with the law multiple times. He has been charged with three counts of misdemeanor counts of animal cruelty, and one count of selling a diseased animal. One of his store fronts, located in Wappingers Falls,

Mayor Norman Rosenblum with Susan Chana Lask, who defended the passing of the law to ban the sale of commercially bred animals in local pet stores. Photo courtesy Susan Chana Lask

New York, has since closed. In December 2015, he was arrested at one of his other store fronts in Mohegan Lake on two felony counts of witness tampering.

The storefront in Mamaroneck was sold to a new owner in December, Kevin Casiraghi, who renamed the store National Breeders. However, Lask investigated the license number posted on a dog cage in the store, which was connected to a breeder in the Midwest who, according to Lask, was laden with violations. Some of the violations included shivering animals, the use of unapproved medications and animals who had not been examined by veterinarians.

When reached by phone, an employee at National Breeders declined to comment.

Part of the problem with regulating the source of animals, according to Lask, is the 120 U.S. Department of Agriculture inspectors that inspect breeders nationwide “do not have the resources to police these puppy mills.” She told the Review that their job is to simply give breeders in violation a notice—not to fine them or shut them down.

As for Rosenblum, the vote proved to be a victory he was eager to celebrate.

“I could not be prouder to be part of any community, anywhere in the United States,” the mayor said.

CONTACT: kiley@hometwn.com

Month 25, 2016 • The eastchester review • 9

Bronxville students compete in History Day regionals Sarah Lawrence to offer online writing courses

Bronxville High School freshmen and sophomores advanced to the Lower Hudson Valley Regional National History Day Competition, held on March 12, where they showcased the historical research they’ve conducted over several months. Photo courtesy Bronxville school district

Forty-three Bronxville High School freshmen and sophomores have advanced to the Lower Hudson Valley Regional National History Day Competition, which was held on March 12. Students showcased the historical research they conducted over several months.

Their authentic work focused on this year’s theme of “Exploration, Encounter and Exchange” and is displayed in one of five ways: website, documentary, paper, performance or exhibit. Those who advanced to the regional competition were named winners in one of several categories at the schoolwide competition, held on Feb. 9.

“Our National History Day participants demonstrated a passion for their topics and a dedication to their work that surpassed our expectations,” High School Principal Ann Meyer said. “In particular, the students who won the school-based competition and who will represent us at the regional competition conducted indepth, insightful research.”

As part of their research, which allowed students to further explore their interest in a specific topic, many of them contacted experts in the field, analyzed the evidence and data they collected and developed theses that addressed

the National History Day theme.

At the regional competition, students were interviewed by professors and scholars and articulate what they’ve discovered through their historical research.

Winners in that competition advanced to the state competition and ultimately to the national finals.

Congratulations to the following students who have advanced to the regional competition in the below categories: Paper Fabian Kerj Caroline Kirby Isabella Lamadrid Website (Individual) Eliza McFadden Tim McGrath Brian Sperber Website (Group) Aidan Denning, Leo Gretzinger, Tyler Stupart and Alex Swenson Jack Kochansky and Julian Thomet Sam Abukhadra, Jeb Burnell and Mac Crawford Performance (Group) Peyton Kinon and Anton Tarazi

SCHOOL NEWS?

Contact OUR EDUCATION reporter

Alexandra Brumbaugh and Eliza Elder Ned McCann and Hannah Weirens Documentary (Individual) Michelle Coppola Griffin Garbarini

The Writing Institute at Sarah Lawrence College is now offering online courses—but with the same small classes and individual faculty attention that are a hallmark of the 30-year-old program.

Small classes in the noncredit institute allow participants group interaction, as well as one-onone time with Sarah Lawrence’s award-winning writing professionals who bring their passion, creativity and talent to students of The Writing Institute.

Editor Caitlin Alexander’s workshop, “Self-Edit Your Fiction,” will help writers get plot, structure, and character development just right. Alexander has acquired and edited upmarket fiction, women’s fiction, historical fiction, suspense, romance and narrative nonfiction, in addition

to advising on trade paperback acquisitions for major publishers.

She has edited New York Times bestsellers such as “The Year of Fog” by Michelle Richmond and “Homer’s Odyssey” by Gwen Cooper, among other books.

“Revision is an exhausting, maddening, utterly transformative and essential part of the writing process,” Alexander says. “In this five-week online workshop, you’ll learn how to revise smarter.”

Memoir writers needing extra motivation and direction to stay on track may find “Jump Start Your Memoir” helpful. Author Alexandra Soiseth has been teaching personal and memoir writing at Sarah Lawrence for more than 15 years, helping writers deepen their voice and maxi-

mize their story telling potential.

Her humorous, sensitive and poignant memoir “Choosing You” was published in 2008 by Seal Press.

For more information on The Writing Institute or to register for online courses, visit sarahlawrence.edu/writing-institute.

Founded in 1926, Sarah Lawrence College is a prestigious, coeducational liberal arts college. Consistently ranked among the leading liberal arts colleges in the country, Sarah Lawrence is known for its pioneering approach to education, for its long history of impassioned, intellectual engagement, and for its vibrant, successful alumni. For more information, please visit sarahlawrence.edu. (Submitted)

WVOX holds live St. Patrick’s Day broadcast

Documentary (Group) Hana Eddib, Cindy Kwok and Chloe Paris Julia Curran, Mary Greely and Isabel Sodney Andrew Babyak, George Daskalakis and Jeff Sargent Exhibit (Individual) Nanda Fraser Margaux Frohlich Olivia Scotti Exhibit (Group) Sarah Flanagan, Erin Fryer and Kiki Shinsato Gabby Amboss and Laura Holland Mimi Buendia, Gigi Pennoyer and Martha Thomas For more information on the students’ projects and to watch a video on the National History Day competition at Bronxville High School, visit bronxvilleschool.org. (Submitted)

sarah varney

sarah@hometwn.com

Former Mamaroneck Town Supervisor Valerie O’Keeffe with Gregorio Alvarez, host of the WVOX show “Momentos Latino.” Photos courtesy Kevin Elliott

On Thursday, March 17, Dudley’s in New Rochelle played host to WVOX’s annual live St. Patrick’s Day broadcast. The event marks the festive gathering of some of the elite in Westchester politics for a day of community celebration and camaraderie.

This year, the broadcast honored Herman Geist, the former chairman of the Westchester County Board of Legislators and director of Westchester Medical Center, and the late Sal Generoso, a New Rochelle elected official and business and civic leader.

Howard Sturman, publisher of the Review newspapers, stopped by Dudley’s on the waterfront in New Rochelle for the annual WVOX St. Patrick’s Day live broadcast. Sturman also hosts his own radio show, “The Home Town Hour,” on the local radio station.

10 • The eastchester review • Month 25, 2016

Business Briefs Sara Frajnd joins Berkshire Hathaway of Larchmont

Julia B. Fee Sotheby’s welcomes new associates

Sara Frajnd has recently joined Berkshire Hathaway HomeServices Westchester Properties. The announcement was made by Mark Nadler, director of Westchester sales for the Scarsdale and Larchmont offices. In a released statement, Nadler said, “I am delighted to announce that Sara has joined forces with us. She will be a tremendous addition to our staff.”

Prior to joining Berkshire Hathaway HomeServices Westchester Properties, Frajnd received her bachelor’s degree from Columbia University and later studied at the New York School of Interior Design. She pursued a career in the fashion and design industry both in New York and Tel Aviv, Israel.

“As a result of both my work experiences and my creative nature, I tend to visualize things differently than other people due to,” Frajnd said.

“For example, I can imagine what it would take to turn a fixer-upper into your dream home, or I can help you stage the home you are selling to get the best price possible. Sometimes it’s all in the details.”

When representing clients, Frajnd’s mission is to connect with you. Contact Frajnd today with buying and selling requests in Westchester County.

Call 207-329-9908, email SaraFrajnd@bhhswestchester.com or visit bhhsNEproperties.com.

Julia B. Fee Sotheby’s International Realty announced that six real estate agents Joan Capaldi, Alexandra Filipov, Danielle Longhitano, Martha Rubio, Cat Runcie and Heather Stone, have joined the company and will be based in the firm’s Larchmont brokerage. These agents, who are new to the industry, possess a wealth of varied skills and professional backgrounds, and are all recent graduates of the Larchmont Brokerage’s New Agent Academy training program, which aims to hone agent skills when entering the business.

The New Agent Academy is a six-month program designed by Carolyn Fugere to fully prepare real estate sales associates who are brand new to the business with necessary skills and training in the field. Topics cover all aspects of the industry, including marketing, prospecting, legal understanding, conducting open houses, ethics, client representation and finance.

Capaldi has an extensive background in the financial industry, and has held a variety of positions at an investment firm in Boston. Capaldi later received her MBA in marketing and moved to Westchester County to pursue a career in brand management. Now a Larchmont resident of 17 years, Capaldi is a professional who offers a wealth of community knowledge to potential clients.

Runcie, a current resident of the Orienta neighborhood of Mamaroneck, also has a broad professional background to enhance her real estate career, with more than a decade of marketing and advertising experience. She is recognized for her “hands-on” interactions with clients, and works closely with them to deliver the smoothest transactions possible.

International expertise is second nature to Filipov, who was born and raised in Normandy, France, and was involved in the travel and tourism industry for more than 12 years, working for both Walt Disney World and United Airlines. After marrying an American in Paris, Filipov relocated to Westchester County, where she purchased a home in Larchmont and became greatly involved in the local community.

Rubio, who was born in Mexico, also boasts an abundance of global knowledge ideal for supporting an international clientele. Rubio speaks English, Spanish, French and German, and has past experience in the hospitality industry and diplomacy. She moved from Manhattan to Westchester County in 2007, and has since gained vast familiarity with the area. This asset, along with her strong negotiation skills and diverse background, allows Rubio to connect with both local and international clients.

A Larchmont resident of more than 25 years, Longhitano brings a passion for both her work and native Westchester County community to the firm. Longhitano has a degree in school psychology and a master’s in therapeutic interventions, as well as hands-on experience in the housing industry through her family’s commercial and residential real estate firm, where she developed the passion and foundation for her current career.

Longhitano now resides in Larchmont with her husband and son, and welcomes clients to the surrounding neighborhoods she knows so well.

Houlihan-Parnes Properties hires two property managers David Lulgjuraj joined Houlihan-Parnes Properties as an asset manager in 2015. He manages a portfolio of retail, office and residential properties, and he also oversees construction projects. Lulgjuraj is a New York state licensed real estate salesperson, graduating from Fordham University with a bachelor’s degree in economics. During his time at Fordham, Lulgjuraj played wide receiver on the football team. He grew up in the Woodlawn section of The Bronx.

Tomasz Olfans also joined Houlihan-Parnes Properties as an asset manager in 2015 for a portfolio of retail, office and residential properties. Olfans was on a varsity tennis team at Concordia College in Bronxville, which ranked as high as No. 4 in the nation. He is from Poland, and graduated from Concordia with a bachelor’s in business administration.

Houlihan-Parnes Properties is a full-service property management company headquartered in White Plains, New York. Its highly skilled professional staff oversees the operation of multifamily and commercial investment property located in the Northeast. For further information, contact James K. Coleman at 694-6070 or jcoleman@houlihanparnes.com.

Stone, who is originally from Harrison, also settled down with her family in Larchmont, and serves as a second-generation Westchester County real estate broker with intimate knowledge of the neighboring historic towns. Stone additionally possesses legal skills as an attorney and active New York State Bar Association member, securing a competitive advantage for her clients during every step of the home buying and selling process.

“The incredible skills and versatility that has entered our Larchmont brokerage with this new graduating class of sales associates is remarkable,” Fugere said. “Our brokerage’s new agent training program allows their true potential to shine through, and after witnessing it firsthand, I am certain that they will be a valuable asset to our team. I am thrilled to welcome them, and can’t wait to see their positive contributions to the firm.”

Founded in 1949, William Pitt and Julia B. Fee Sotheby’s International Realty manages a $3.3-billion-plus portfolio with more than 1,000 sales associates in 29 brokerages spanning Connecticut, Massachusetts and Westchester County, New York. William Pitt and Julia B. Fee Sotheby’s International Realty is the largest Sotheby’s International Realty affiliate globally and the 28th-largest real estate company by sales volume in the United States. Sotheby’s International Realty’s worldwide network includes approximately 18,000 sales associates located in approximately 825 offices throughout 61 countries and territories. For more information, visit williampitt.com.

Hospice & Palliative Care of Westchester elects new officers Hospice & Palliative Care of Westchester, HPCW, has voted in new officers and three new members for its 2016-2017 board of directors.

Susan Yubas, of Rye, will serve as board chair; Kathleen McArdle, of Port Chester, will serve as vice chair; Joanne Ciaramella, of White Plains, will serve as secretary; and Charles Trainor, of Briarcliff Manor, will serve as treasurer.

Mary Gibbons Gardiner, Jean LePere and George Whitehead have also been named the newest members of the board.

Gibbons Gardiner, a Larchmont resident, is a vice president, financial advisor and senior partner of the Gardiner Epstein Group at Morgan Stanley.

She focuses on wealth management for families, executives and business owners. As a certified divorce financial analyst, Gibbons Gardiner’s team has a specialization in helping women in transition, especially during divorce and widowhood. She is a member of Westchester Community College’s Salon Series and has co-chaired the YWCA’s Women’s Marketplace on several occasions.

LePere, a Brewster resident, is the regional corporate and community engagement manager for Memorial Sloan Kettering Cancer Center in New York City. Dedicated to health, wellness and finding a cure for cancer, she is an involved board member of Visiting Nurse Services in Westchester. LePere is also a member of Putnam County Medical Reserve Corps, New York State Collaborative for Palliative Care and New York State Cancer Consortium. Rounding out her resume, she is a professional advisory board member of Cancer Support Community of Central New Jersey and a grants reviewer for the New York City affiliate of Susan G. Komen for the Cure.

Whitehead hails from Hopewell Junction, and professionally works a partner at PKF O’Connor Davies LLP, specializing in the commercial audit practice focusing on the manufacturing, retail, distribution, construction and technology industries.

He has been an active volunteer with HPCW, serving on the development advisory board since 2014 and is also a certified public accountant.

Hospice & Palliative Care of Westchester is a private, nonprofit health care agency that provides skilled, compassionate and comprehensive endof-life home care to patients diagnosed with any serious or life-limiting illness and gives support to their families and loved ones. Hospice & Palliative Care of Westchester is located at 1025 Westchester Ave., Suite 200, in White Plains. For additional information, visit hospiceofwestchester.com or call 682-1484.

The next Business Briefs section will run in April. Please send any submission for our April edition to news@hometwn. com, with “Business” in the subject line of your email. Each submission may include one picture. If you have any questions, email us at news@hometwn.com.

She’s not crazy, her name just rhymes with it. Read Lenore Skenazy’s column every week in the Review.

A past contributor to the Daily News and the New York Sun, Skenazy has also appeared on “The Daily Show,” been profiled in the New Yorker and even had her own reality TV show, “World’s Worst Mom.”

Month 25, 2016 • The eastchester review • 11

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12 • The eastchester review • Month 25, 2016

The religious roots of Eastchester HISTORICALLY SPEAKING Richard Forliano

Improving their financial condition was not the only reason why the men and women originally began the settlement of Eastchester. These New England Puritans were very interested in preserving the spiritual condition of their lives. Seventeenth-century New England covenants like the Eastchester Covenant expressed a community life based on love, order for the blessings of all, and the glory of God. Long before American democracy was achieved, Eastchester’s founding families created this unusual document to govern their relations with each other and outsiders. The Eastchester Covenant was unique; a reflection of spiritual beliefs and unique parochial circumstances experienced by certain town founders.

Put more simply, the Eastchester Covenant was a framework for a good society, a blueprint or mission statement about what type of community the founders wanted to build. The covenant gave structure to the lives that they wanted to build together. First and foremost, the Eastchester Covenant stated that the community would be based on sound, moral and Christian principles. There was no separation of church and state; the sacred and secular were one.

Family, church, town; all were covenanted with God. Article No. 2 of the Eastchester Covenant reads “that we endeavor to keep and maintain Christian love and civil honesty.” Article No. 4 goes on to say, “We will deal with each other in Christian love.” Put in modern language, the 26 men who signed the covenant were saying that the principles upon which this town would be based were love, compassion, integrity, generosity and cooperation.

Much is made of the Puritan intolerance, joylessness and persecution. Town records show that stocks were built in the town as early as 1682 and as late as 1754 a town whipper, Mark Christian, was appointed.

Puritan settlements like Eastchester were much more complex and vital than previously thought. To judge the early town of Eastchester by isolated events in 17th-century New England towns like the Salem witchcraft trials would be similar to someone today looking at contemporary American culture by referring to the student massacres at Columbine and Newtown.

The Eastchester Covenant stressed that the settlers should help each other in times of spiritual or mental weakness, disputes were to be settled by arbitration conducted by fellow inhabitants, and all families initially receive equal size home lots. An overseer of the poor was appointed by the town government to take care of people who could not take care of themselves. This position remained part of the town government until 1932 when the Great Depression of the 1930s made this office obsolete.

By Oct. 15, 1683, Eastchester had built its first church, arguably the first building designed for worship in Westchester County. It was a frame building, 28 square feet and about 18 feet to the eaves, and both sides and roof were shingled. It stood on the village green where St. Paul’s National Historic Site is today in Mount Vernon, New York.

Yet the proximity to New York City provided a challenge as well as opportunity. The availability of navigable waterways allowed grain and livestock to be sold at a profit. But to the Puritans who settled Eastchester in the late 17th century, New York City was viewed as a tower of babble with many different spoken languages; a Sodom and Gomorrah comprised of pirates, whores and taverns frequented by different nationalities, religions and races.

For that reason, the Eastchester Covenant implied that a new arrival could only purchase land after a vote of the inhabitants. Restrictions on the sale of land according the New England model of town development were common in order to prevent the influx of objectionable characters. Between 1665 and

1682, 26 male heads of household were asked to sign or make their mark on the Eastchester Covenant pledging their support before God to the communal success of the group, to order for the blessings of all, and committing to subjugate their individual desires to the communal success of the entire community.

The homogeneous town of Eastchester, founded by Puritans from New England, was more like a town outside of Hartford, Connecticut, or Boston than one only 18 miles from New England. The covenant provided for the support of a minister, but finding a minister in a rural area would prove difficult.

Phillip Pinckney, the son of an important minister in England, served for a good deal of the time. Then, in 1693, a law was passed that taxes collected for the support of the minister only go to support clergy of the Anglican faith. While the people of Eastchester were still granted liberty of conscience, they were required to pay taxes to support a church that was not their own.

The children and grandchildren of the founding families, less than three decades after the founding of town, were being asked by the crown to support the same Anglican Church that drove their ancestors out of England. This incident would be only one of many conflicts that the people in Eastchester had with the English government and crown.

In the next article, the story Eastchester’s 17th- and early 18th-century struggle for human rights will be elaborated upon.

Many thanks to Regina Baio for her extensive research, documentation and written analysis from which much of the material in this article is taken. Baio is the author of “The 1665 Covenant: Life in Seventeenth-Century Eastchester” in “Out of the Wilderness: The Emergence of Eastchester, Tuckahoe, and Bronxville.”

Please contact us at historian@eastchesterhistoricalsociety.org about any comments or questions you might have about this column.

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Month 25, 2016 • The eastchester review • 13

Talking Business:

withMark stevens

By IRA ELLENTHAL Where to begin?

Perhaps with the fact that my interview the other day with entrepreneur Mark Stevens opened with him telling me that nothing’s off the record, that I can print anything he says, no matter how personal or controversial.

No one has ever said that to me before.

Within minutes, I realized I was interacting with someone who just might be the most interesting man in the world. No, not the distinguished bearded guy in the Dos Equis beer commercials; the one who made a weeping willow laugh; the one who once ran a marathon because it was on his way; the one who has taught old dogs a variety of new tricks.

Unlike the fictional character in the celebrated commercials, this one is flesh-and-blood real.

Stevens lives in Bedford and attracts prospective clients to his Rye Brook office so they can try to convince him to handle their marketing.

“I’ve never had to ask anyone for an order,” he says matter-offactly and seems to mean it, no matter how unlikely it sounds.

Stevens is the wildly successful chief executive officer of MSCO, a firm specializing in strategy and integrated marketing solutions.

For the past 22 years, he and his team have been engaged in high-stakes business-building initiatives with both senior corporate executives and smallbusiness owners, advising them how and why their marketing falls short, and how it can be vastly improved to grow their companies. He plays it in person; he plays it in his high-powered, drive time radio commercials on which he spent $2.1 million last year; and he plays it in his runaway bestseller, “Your Marketing Sucks.”

When he isn’t talking to the players in the business world about their marketing, he’s either solving their problems or writing

Mark Stevens, CEO of MSCO, a firm that specializes in strategies and integrated marketing solutions. Photo courtesy jobs.lovetoknow.com

Mark Stevens’ bestseller, “Your Marketing Sucks,” is one of his 20 books.

This book says that a company’s only marketing goal should be to cause the company to grow—“extreme marketing.” Photo courtesy Amazon.com

books. He’s written 20 so far, including the only biography ever written about financier and selfdescribed shareholder activist Carl Icahn, a multibillionaire.

“Carl’s the smartest businessman I’ve ever met,” Stevens says, “but he threatened to sue me for everything I had if I went forward with his biography. I held fast and eventually he dropped his threat and agreed to cooperate with me on the bio, which is available on Amazon and just contracted to be published in China.”

Stevens has been close friends with Icahn for more than 50 years, going back to our days in Far Rockaway, and I can count on one hand the number of times he has lost such a stare down.

But back to Stevens and corporate marketing. His passion for it is palpable. “The problem with their marketing,” he says, “is that it’s often poorly designed and terribly executed—to the point that it just plain sucks. It fails to achieve the only legitimate goal… to drive a company’s growth.”

Clearly, Stevens is a pleasure to interview, answering all of my questions; many before I even asked them.

During the 10th anniversary sequel to “Your Marketing Sucks,” Stevens underscores that most marketing programs are the equivalent of throwing $1,000 bills out the window. “I call it spending camouflaged as marketing,” he says. “You’ve got to demand that money spent

on marketing brings in more money than you’ve spent on it.”

Stevens calls this branding concept “extreme marketing,” a term he coined and—you guessed it—marketed successfully.

“In essence, extreme marketing means that you have to do everything possible to guarantee that every marketing dollar you spend is set in a strategic context and is based on a plan construct-

ed to make certain that every tactic and tool reinforces every other you are using,” Stevens says. “And, of course, it means that you must bring back a return that’s more than the dollars you invested.”

When he first sat down to write “Your Marketing Sucks,” he says he did so “with a strategic and philosophical goal in mind: to posit that market-

ing was increasingly a show of aesthetic grandstanding to win awards for creativity. Its real aim should be to deliver marketing’s only legitimate prize, the sale of more products and services.”

While that perspective, and roadmap for accomplishing it, remains the bedrock of the Stevens’ recent book, he notes that much has changed in the world since it was first published and immediately became a bestseller.

“There was no social media to speak of,” he said. “E-commerce was alive but in its infancy. Mark Zuckerberg was an obscure Harvard student. Steve Jobs was diagnosed with a pancreatic tumor. And Instagram was seven years away from launch.”

When I asked him to give me an example of great marketing, he smiled, opened the 10th anniversary edition to its dedication and politely asked me to read it: “To the creators of all the cheesy commercials I watched as a kid, which made me bug my mother to buy cereals I detested so that I could win a horse (which would have had to be housed in a onebedroom apartment in Queens).

That’s great marketing.”

Happily married and the father of two fully grown, financially successful sons, Stevens says that he considers himself blessed. He also says that he loves his life and loves being interested in so many passions.

And all of it shows in every possible way.

Ira Ellenthal is the executive vice president of Home Town Media Group.

Advertise with us!

Coming in April, Inside WC will feature health industry professionals. If you’re interested in advertising in the “Health Professionals” issue, please contact sales representative Ira Ellenthal at 653-1000 ext.31 or irathal@hometwn.com.

14 • The eastchester review • Month 25, 2016

TV reports toy turns toddler into sex slave Refacing finally gets accepted in remodeling industry RHYMES WITH CRAZY Lenore Skenazy

A mom just bought a toy for her 2-year-old daughter that signals to pedophiles that the girl is ready to be traded for sex.

WHAT? I’d repeat it, but it still wouldn’t make any sense. And yet, this modern day myth has gone viral. It’s everywhere from headline news to AOL to local media, and of course, Facebook.

One mom there lamented, “I did not know that pedophiles have their own insidious silent language that is infiltrating society through pretty pink images... which signal to other pedophiles the child can be traded.”

Do we really live in that kind of hell for kids?

The real story involves a Florida mom who bought a pink plush truck for her daughter at a monster truck rally down there.

Somehow (the original WFLATV reporter never tells us how), the mom came to believe the heart-within-a-heart logo on the toy is a code pedophiles use.

I should mention that that the heart-within-a-heart logo is also the logo you see on Good Humor bars or when your barista has mastered the art of making a heart in your cappuccino foam.

And yet, using a garbled mishmash of horror and hysteria, the TV reporter told viewers that because of that heart logo, the toy “held a sick secret; a dis-

gusting calling card for creeps.”

And now, “When a pedophile sees children with the heart symbol, it’s a code meaning that child is ready to be traded for sex.”

While presenting zero evidence that the world works like this, the reporter then interviewed the mom, who seemed as distraught, as if her child had just narrowly escaped the clutches of Cropsy. “I’m absolutely sick!” she cried. “This is pink! This is for little girls, especially at a predominantly male event.”

So... does the mom think the “male event” deliberately stocked up on pink toys so that unwitting parents would buy them? And that predators would see the symbol, and go, “Look! A heart on a toy. This mom must be willing to sell her child into sex slavery!” And then what? Would she feel obligated to trade her kid for cash because that’s how the system works?

I can’t stop marveling at this “news” story, because it shows that we are so obsessed with the fear of predators—or at least news editors are so obsessed with feeding us these stories—that we never even stop to say, “Wait... what?”

For a dose of actual facts, I dropped a line to David Finkelhor, head of the Crimes Against Children Research Center at the University of New Hampshire.

“I can’t reassure you that there isn’t some lonely pedophile club somewhere that has decided to make a logo,” he wrote back.

And it’s true. In trying to find

whether there was anything that could suggest even a scintilla of justification for the story, I learned there was one lone government file, written about 10 years ago—and played up in an episode of “Law & Order: SVU,” of course—that suggested pedophiles might wear logos that indicated their leanings. “But what is certainly true is that pedophiles would not simply decide to pick a victim based on carrying an item with a logo. No one should worry about the logo being dangerous for their kids,” Finkelhor said.

But that’s the problem.

We are worried all the time about this least likely of crimes: stranger danger.

Christie Barnes, author of “The Paranoid Parents Guide,” found that the very top worry of parents is kidnappings. (And No. 4 is “dangerous strangers.”)

This fear haunts us even though our crime rate is the lowest it’s been in decades. It haunts us even though we know that when it comes to crimes against children, the vast majority are committed not by strangers, but by trusted adults.

When stories like this fan the flames of predator panic, we get a population ever more obsessed with sex offenders, ever more demanding of police protection, and ever more convinced that their kids are in constant danger, even from a plush toy.

Here’s the real news: they’re not.

By PAUL BOOKBINDER Contributor It took more than 25 years, but refacing is finally being accepted by the kitchen and bath industry as a legitimate remodeling solution for the consumer. In a recent issue of Professional Remodeler magazine, for the first time in history, refacing is not only mentioned, but included as the fourth item in their list of “Kitchen and Bath Design Trends.”

So what made the powers that be finally recognize this creative remodeling technique? Apparently, so many people are choosing to reface, rather than replace their cabinets, they didn’t have much choice. Especially since the results are not only beautiful, but with additional accessories, they rival the functionality of an all-new kitchen, and at the same time save the consumer money.

The process couldn’t just be ignored anymore, no matter how much they tried.

Granted, in the past, refacing (or resurfacing as it is also called), used to conjure up a less-than-beautiful kitchen, where the material covering the cabinets and doors didn’t look real and would peel off in a few years. While this may have been true 20 years ago, the materials and adhesives used for refacing have improved dramatically.

Most contractors who offer this service now replace the door and

drawer fronts and cover the cabinet with the same material the new fronts are made of. Today, a custom refacing job, if done properly, looks just like a new kitchen and lasts just as long.

The selection of replacement fronts has expanded exponentially over the past few years.

You can now get real wood, and select from maple, cherry, alder, birch, pine and exotic woods. If you want to go with laminate fronts, there are close to a hundred colors to choose from, and now the laminates can be handcrafted with a glazed finish or Italian high gloss lacquer, just like real wood. Add to this the modern internal conveniences that you find in new kitchen cabinets and refacing becomes a viable alternative.

Over the past 25 years, I’ve found that the three most popular reasons for refacing cabinets, rather than replacing them, are the three Cs: convenience, conservation and cost. With our hectic schedules, most of us don’t want to have our lifestyles disrupted any longer than necessary. It’s hard enough getting everything done that we’re supposed to each day without having construction going on for several weeks. Refacing takes much less time than replacing a kitchen and is much less stressful than a total renovation, and in most cases, it’s usually much more economical and environ-

mentally friendly than installing a new kitchen. I say usually much more economical because there are factors that can increase the costs of refacing. When you select thermofoil replacement fronts, the cost is about 50 percent less than buying and installing new, all-wood cabinets. However, if you choose special shapes or wood fronts, the savings begins to diminish.

Another factor that can add to the expense of refacing is changing the layout of your kitchen.

You realize the greatest saving when no alterations are made to the floor plan. If you intend on changing more than 10 percent of the cabinets in the kitchen, it makes more sense to think about replacing all of them.

If you are considering renovating your kitchen, bath or wall unit, it certainly would be worthwhile to investigate all the possibilities, especially now that the taboo associated with refacing has been lifted. It’s a good idea to visit showrooms that offer both new cabinets and refacing.

And, with the wide range of replacement fronts available, you may be pleasantly surprised.

Paul Bookbinder, is president of DreamWork Kitchens, Inc. located in Mamaroneck.

He can be reached for questions at 777-0437 or dreamworkkitchens.com.

CONTACT: lskenazy@yahoo.com

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March sadness LIVE MIKE Mike Smith

After the first weekend of the NCAA basketball tournament, I have to say, I don’t hate my bracket. Sure, it’s pretty much busted to pieces, but despite all the schools I’ve already had to cross out, there is some method to my March madness.

Let’s get it out in the open before we start: my picks were not, by any stretch of the imagination, good. In the “Review Championship,” a bracket I joined with several of my coworkers and some elected officials from the communities we cover, I’m currently in eighth place, and there are enough red marks in my Midwest region to make me think I’m taking algebra all over again.

But all is not lost, at least, not yet.

Given the large number of massive upsets that occurred, al-

most everyone lost a Final Four team or two. I, unfortunately, had Michigan State going to the championship game, only to see them toppled in the first round by that perennial juggernaut of a No. 15 seed Middle Tennessee.

But as bad as my Midwest region was—I picked only three of 12 games correctly—I have to look at the positives. My bracket in the West region, on the other hand, was perfect: a whopping 12-out-of-12 picks right.

Small victories like that are enough to keep me going, and make me somewhat confident in my sports knowledge, even if winning the Review pool is all but impossible.

I was smart, though. I hedged my bets.

One might look at my second-round loss for No. 2 seed Villanova as a big mistake. After all, Villanova is coming off a generally terrific regular season that even saw the Wildcats nab the top spot in the nation for a couple of weeks. Villanova has

SPORTS

played to form in the tournament thus far, dominating UNC Asheville in the opener and crushing No. 7 seed Iowa in the second round.

But Villanova is the team I’ve rooted for since my elementary school days, so I played it safe.

If I had them making a run to the Final Four, and then watched the Wildcats flounder in the earlygoings of the tourney—as they have done quite often in recent years—that’s a lose-lose scenario. My bracket would have been in shambles and the one rooting interest I had would have been eliminated.

This way, even though I may not be headed for a win in the office pool, I’ll still get to tune in with something on the line, at least for one more game, as Nova sets to take on Miami in the Sweet 16.

So yeah, my bracket’s a mess.

I’m not going to win any money, I’m not going to have any office bragging rights, and honestly, with a showing this bad, I

To COVER local sports, you need a

LIVE MIKE! Follow Mike Smith @LiveMike_Sports stats • recaps • commentary Follow @eastchesterview for Mike’s live, in-game action updates

Month 25, 2016 • The eastchester review • 15

Sports Editor Mike Smith’s bracket might not look so good this week, but he still has hope for this year’s NCAA Tournament. Photo courtesy sports.yahoo.com

should be forced to vacate my position as sports editor at the Review. But, regardless of my picks, I still have a vested inter-

est in the outcome of this tournament.

Well, at least until the Hurricanes win on Thursday.

Then it’s on to baseball season.

Follow Mike on Twitter @LiveMike_Sports

16 • The eastchester review • Month 25, 2016

SPORTS

Eagles eye tough campaign

Joe Michalski rips a shot on March 17. Michalski could turn some heads as a freshman, according to head coach Steve Lennon. Photos/Mike Smith

By MIKE SMITH Sports Editor Eastchester’s lacrosse team has made great strides over the last few years, but the 2016 season looks like an important one for the Eagles, as a tough sched-

ule provides them with their stiffest challenge to date. But if the Eagles fare well this spring, it would mean the program has arrived.

With seven returning starters, including several players who have been on the varsity team for

An Eastchester player makes an acrobatic shot during a preseason practice.

several years, head coach Steve Lennon is hoping that a difficult regular season campaign will prepare the Eagles for postseason success. Along with traditional league foes like Rye and Harrison, the Eagles have scheduled games against teams like Tappan Zee and reigning Class A champion Mamaroneck.

“It’s definitely a step up; a few years ago, we went 13-3 in a weaker league,” Lennon said.

“So we might lose a few more games, but ultimately playing a tough schedule is going to help us get better.”

Lennon said the early signs have been positive, considering the experience the Eagles return.

“I think procedurally, we’ve been able to amp things up a bit,” he said. “Because guys come in with the knowledge of how we do things, we’re going to be able to get a little more intricate on both offense and defense.”

According to the head coach, the defensive unit will be a strength this year, thanks to contributions from brothers JC and Ryan Blume. JC Blume has been a captain for the last two years, and will be attending LIU Post next season, while his younger

John Guido takes a look at the net during a practice. Guido will likely surpass the 100-goal mark in one of Eastchester’s first two games.

brother could emerge as a breakout star this year.

“Defensively, we are extremely deep,” Lennon said. “JC is one of our leaders and Ryan is just a sophomore but plays like he’s a senior.”

Lennon is also high on Brian Donovan, who will take over goaltending duties following the graduation of All-Section standout Wayne Hoffman.

“Brian just hasn’t gotten a chance to play much, sitting behind Wayne,” Lennon said. “But he would have started for a lot of other teams last year.”

Offensively, the Eagles will rely on midfielder John Arcidiacono to distribute the ball and John Guido—who is nearing the 100th career goal mark—as their primary goal scorer. But the Eagles also have other options, including freshman Joe Michalski. “[Arcidiacono] is going to be one of our MVPs; he’s a threesport athlete who can score goals or dish out assists,” Lennon said.

“And Guido is the type of player that can pass the ball or score two or three goals a game.”

The Eagles’ season begins on March 31, when they host West-

Jordan Avlontis controls the ball.

lake. The league schedule kicks off on April 9 against Byram Hills.

“We’re going to be playing a lot of good teams,” Lennon said.

“We’re going to have to show

the ability to make adjustments at halftime if we want to be successful this year.”

Contact: sports@hometwn.com