THE MAY 2020
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MAGAZINE
Enlightening The Educational Landscape
Best Institutes in
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of 2020
DOMINICAN UNIVERSITY COLLEGE Offering Inspiring Learning Environment www.theeducationmagazine.com
across various beautiful campuses offering distinct programs suited for many aspirants.
Better Education For The Better Future For many years, Canada has been one of the favorite destinations. Factors such as low crime rate, low cost of living attract students from all over the world. Moreover, Canada also has one of the best education systems in the world. It offers plenty of opportunities in terms of universities and colleges located
This magazine issue will help students who are looking for education opportunities in Canada. The team of The Education Magazine went a step ahead to aid such student by featuring prominent institutes in Canada offering various programs in our latest magazine issue, “The 10 Best Institute in Canada of 2020.” On the cover of the magazine, we have Dominican University College. Established in Ottawa in 1900, it offers all cycles of studies, certi icates, Bachelor, Master's and Doctoral degrees in Philosophy, and graduate degrees in Theology. Moreover, Canada is home to universities with some of the lowest
People Behind This Issue
Publisher: Archana Ghule
Art Director: Vinod Alhat
Editor–in–Chief: Vikram Suryawanshi
Marketing Head: Robert Smith
Associate Editor: Shubham Biradar
Research Team: Daisy, Rahul,
Content Contributors: Vidya Joshi Rakesh Mahto Utkarsh Despande
Maranda, Rocky, Anil Mantge
From The Editor’s Desk ‘‘ Let’s focus
on positives and make books our best friend!
‘‘
tuition fees among English-speaking countries. Continuing the Canadian tradition, Dominican University offers its students the lowest tuition fees in the country.
Alongside, you will also ind Portage College and the University of Northern British Columbia featured in the magazine issue. Both
Sales & Marketing Project Head: Abhishek Patil Sales Co-ordinators: Peter Gomes Kevin Gonsalves Je Smith
these colleges are known for providing quality education to the students. Also, to enhance students' knowledge about education, we have published two comprehensive articles featured in “How Startups Can Leverage Digital Marketing For Their Growth?” and “How Technology is rewriting the Higher Education De initions?” respectively. Enjoy reading!
Shubham Biradar Associate Editor
The Education Magazine is published by Pericles Ventures Pvt Ltd. This magazine contains material protected under International and Federal Copyright Laws and Treaties. You may not publish, display, disclose, rent, lease, modify, loan, distribute, or create derivative works based on the magazine contents or any part thereof, whether by yourself or as a consultant, employee, partner or in any other role unless authorised in writing by the creator/publisher of the article/, video, audio or any content contained herein. We, the team of The Education Magazine put all the efforts to keep up with the content accuracy. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors or omissions therein. All rights reserved by Pericles Ventures Pvt Ltd.
CONTENT PG. NO. 10
DOMINICAN UNIVERSITY COLLEGE
TS
PORTAGE COLLEGE PG. NO. 20
UNIVERSITY OF NORTHERN BRITISH COLUMBIA PG. NO. 30
REWRITING EDUCATION DEFINITION
How Technology is rewriting the Higher Education DeямБnitions? PG. NO. 24
DIGITAL BUSINESS
How Startups Can Leverage Digital Marketing For Their Growth? PG. NO. 34
Alberta Prion Research Institute
Balsillie School of International A airs
Dominican University College
Glendon College
www.prioninstitute.ca
www.balsillieschool.ca
www.dominicanu.ca
www.glendon.yorku.ca
Portage College
Providence College and Theological Seminary
St. Lawrence College
Tyndale University College and Seminary
University of Northern British Columbia
Yorkville University
www.portagecollege.ca
www.stlawrencecollege.ca
www.unbc.ca
www.prov.ca
www.tyndale.ca
www.yorkvilleu.ca
COVER STORY
DOMINICAN UNIVERSITY COLLEGE
Offering Inspiring Learning Environment
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COVER STORY
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anada is considered one of the safest countries in the world for international students. It offers an opportunity to experience a way of life, climate and culture beyond comparison. From eating in a posh French restaurant in Ottawa to strolling through Gatineau Park and taking in the colours of the glorious fall rhapsody of the region, each place and season has so much to offer. For decades, Canada has been recognized worldwide for its high education standards and has welcomed international students from around the globe. Canadian culture embraces diversity. With 22% of the Canadian population being foreign-born, international students find themselves surrounded by multinational and multicultural communities which makes it easy to blend in and contribute to Canada's prosperity and growth. Located in Ottawa, Dominican University College (DUC) offers all cycles of studies, certificates, Bachelor, Master's and Doctoral degrees in Philosophy, and graduate degrees in Theology. Dual Specialisation Programs Established in Ottawa in 1900, the university became the institutional centre of studies of the Order of
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NOTE TO THE STUDENTS
The degrees from Dominican University College teach students how to absorb knowledge, analyze it, draw meaningful conclusions and take responsibility for one's actions.
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Preachers (Dominicans) and in 1967 started granting civil bilingual degrees in Philosophy and Theology. The decades passed by, DUC evolved as an institution and became formally affiliated with Carleton University in 2012 (all degrees granted by DUC are conjoint with Carleton University and students have an opportunity to enrol in classes on both campuses). In addition to the traditional programs, students can also enrol in certificates in Ethics. DUC offers a dual specialization program with a major in Philosophy and a minor in Theology. At present, a one-year dual specialization program in Philosophy and Theology is under consideration. Students, who are interested in studying theology, might obtain a civil or canonical degree at the Master's and
Doctorate levels. Graduate programs are offered in a bilingual environment that allows students to benefit from both English and French philosophical, theological, and cultural backgrounds. Enhancing Students' Skills and Abilities Dominican University College offers an inspiring learning environment, where every student contributes mentally, physically and emotionally to making the university a stimulating, innovative and energizing place to be in. Students' experiences are shaped by the rich Dominican spiritual and intellectual traditions, characterized by the search for truth, rigorous and free reflection, and sensitivity to current cultural and social contexts. The skills and abilities that the students acquire
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throughout the learning process, allow them to explore a variety of potential future endeavours. Requirements to comply DUC specializes in Philosophy and Theology, and welcomes students from all walks of life. At the undergraduate level, the requirements comply with those of all Canadian universities, namely, Dominican University College requires a transcript (translated if necessary) from a completed secondary school degree or equivalent, and a language proficiency certificate in one of Canada's official languages if the transcript is from a non-Canadian secondary institution. At the graduate level, DUC requires proof of a completed undergraduate degree (BA or equivalent for the
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COVER STORY
By cultivating the habits of academic and human excellence, we strive to develop versatile & critical minds that propose creative solutions to today’s complex problems. THE EDUCATION MAGAZINE
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COVER STORY
MA degree and MA degree or equivalent for the PhD) in either Philosophy or Theology. In the cases when the students have taken only a certain number of credits in either discipline (Philosophy or Theology), depending on what the student is applying for, the Deans of the respective faculties could and often do offer a one-year qualifying year prior to the commencement of the graduate degree. DUC also requires functional bilingualism which means that graduate students are expected to have at least a passive knowledge of the other official language in Canada (for example, if the students have chosen to complete their studies in English, DUC requires that they have at least an oral and written comprehension of French).
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A Tenured Professor Iva Apostolova, VP Academic Affairs at DUC, has completed her PhD in Philosophy from the University of Ottawa. Dr. Apostolova has been a full-time Philosophy faculty member at DUC since 2014. Prior to her tenure at DUC, she has taught at the Philosophy Departments of her alma mater, University of Ottawa, as well as at St. Paul's University, and Carleton University. Dr. Apostolova earned her other university degrees in Europe, thereby experiencing the best of both worlds. Her areas of specialization are Analytic Philosophy, Philosophy of Mind, and Feminist Ethics. Growing up in a multi-cultural and multi-lingual environment, Canada became a
home for her quickly and easily. Recalling her academic memories, Iva says, “My most vivid experience is from the first course I taught. I was in the second year of my PhD program and the chair of the Philosophy Department at the time offered me to teach a course on Feminism.” Dr. Apostolova's feminist convictions have made her aware and sensitive to the social conditions of intellectual labour that all academics engage in, and it is her hope that she can contribute to a positive change in the academe. Stimulating Learning Environment Our students have the privilege of studying at one of the most beautiful heritage buildings
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OPEN TO RECEIVE. EAGER TO DISCUSS. STRIVING TO TRANSFORM.
featured in Ottawa's annual Open Doors event taking place in June of every year. Conveniently located in the downtown core, DUC offers easy access to the Rideau Canal, Parliament Hill, as well as the many shopping, dining and strolling areas in Ottawa. The small size of the institution facilitates positive academic interactions where the university administration pays special attention to fostering a supportive and caring intellectual environment, and maintaining a respectful and trusting relationship between faculty and students.
individual's needs. DUC hosts numerous conference series on Philosophy, Literature, Science, and other cultural activities. It has a band composed of students and professors performing at every major event. Every year the Student Association organizes a conference for and led by students only, attended by Philosophy, History and Theology students from universities and colleges from the region, and abroad.
Students can choose to study in either Ottawa or Montreal, and some courses are being offered through videoconferencing. In either setting, students benefit from a stimulating learning environment, focused on the
Canada is home to universities with some of the lowest tuition fees among English-speaking countries. Continuing the Canadian tradition, Dominican University offers its students the lowest tuition fees in the country. Full-time
Financial Support and Lowest Tuition Fees
undergraduate students pay only $4 364 per year, while graduate students' tuition fees are as low as $7 032 per year. Dominican University College as an institution supports the incoming and current students through the provision of domestic and external grants, bursaries, and scholarships. The DUC Foundation and its benefactors, religious communities, organizations and individual donors offer support to students in financial need. To apply for grants, varying from $300 to $2000 per year, students need to be enrolled full-time in an undergraduate or graduate program in the Faculty of Philosophy or Theology.
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PORTAGE COLLEGE Right Pathway to Your Career Success
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ortage College began in 1968 as part of the federal government's initiative to research basic adult education. It was originally named as NewStart, and offered instruction in areas as diverse as academic upgrading trapping wild fur management and oilfield management. In 1970, the government had stopped funding and as a sign of protest, the founders, students and community stood up for adult education in the region with a 26day sit in. The sit-in worked and a new name was given, Pe-Ta-Pun, meaning New Dawn. From then until now, the College has seen a few name changes to finally becoming Portage College. The college continues with the determination to change the lives of the students. Portage College has seven unique campus locations spread across north east Alberta. These campuses are situated in the boreal forest which is home to a diverse environment to live and learn in. The college offers over 30 certificate and diploma programs to give students the ability to choose their own path through education.
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Programs with Multiple Instructional Modalities As a student— we all are looking for an overall educational experience where we are provided with the right balance of theoretical and practical knowledge. Striking the right balance, Portage College offers an educational experience that is personal, unique and flexible. If you are a student who is looking to start a university degree or thinking of a hands-on practical career in the trades, Portage College has you covered. It excels in designing and delivering programs responding to the learning needs of the students and local employers. Understanding the needs of the market, Portage utilizes leading edge learning technologies to offer programs in multiple instructional modalities, including traditional face-to-face, off site videoconferencing and distributed self-paced learning. The College's blended learning offerings, mobile trades training units, outreach programming and service to small cohorts demonstrate its ability to make both instruction and learning supports
readily available to students at times and places convenient to them. Offering Endless Opportunities Portage College is where adventure meets passion and transcends the classroom in an environment that is as unique and diverse as you. The college works closely with High Schools to offer dual credit options. These opportunities gives school students a head start for career training as well as provide credits towards postsecondary before arriving at college. The college also has university transfer agreements in place with many different post-secondary institutions across the province and the country, including the University of Alberta, the University of Calgary and MacEwan University. Portage College and the University of Alberta have partnered to offer the Aboriginal Teacher Education Program (ATEP), available to students in Portage College's rural region. This partnership allows students to achieve a Bachelor of Education degree without leaving their home community.
Furthermore, Portage offers a Bachelor of Business Degree in partnership with NAIT. Students can attend courses at the Cold Lake or Lac La Biche campus. This gives students the opportunity to complete a Bachelor of Business degree granted by NAIT without having to relocate to Edmonton. Unique Programming Highlighting Region and Culture Along with academics, it is important for universities to conduct cultural events and programs helping students to connect with each other. These activities also boost up the students' moral levels and help them to perform better academically. Moreover, Portage College region is very diverse with culture. The region it serves comprises of Indigenous, Lebanese, White Russian, Ukranian and many other various cultures. The college has annual events like Round Dance, Metis Week and various cultural days to stimulate the morals of students and introduce them to these various cultures.
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Speaking of culture, Native Arts and Culture is a unique program provided by the college where you will learn traditional and contemporary Aboriginal art forms such as beading, carving, footwear, sewing, and hide tanning as well as the cultural and historic significance of these art forms.
NOTE TO THE STUDENTS
A Resilient in Ever-Changing World Nancy Broadbent, President and CEO of Portage College comes from a small town. She completed her high school with approximately 100 grade twelve students and then ventured off to the big city to complete her university degree in Business. Later, she choose to pursue a masters degree that was online in order to balance working and caring for her young family. Remembering one instance from those days, she says, “While it was tough to have my back to my kids as I read my text books and completed assignments, I was very fortunate to have the support of my husband on my journey.” Now that there are so many opportunities to learn every day, she is grateful to have the access for online learning whether it is to partake in full credit courses or listen to world class experts in a small lecture. Furthermore, Nancy explains about the key competencies that students
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We are Portage College, connecting students with opportunities and empowering you to transform in an environment as unique and diverse as you.
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need to master in the changing world. She says, “Resiliency for the ever-changing world we live in comes from confidence in our ability to adapt. I think we all need to realize that learning is continuous. We need to continuously feed our hunger for knowledge by taking advantage of the world at our finger tips.” Welcoming International Students In 2014, Portage College became a Designation Institution with Citizenship and Immigration Canada International Student Program. Since that time, it has seen a significant increase in the number of inquiries from international students. Portage began fielding outdoor ACAC soccer teams in 2019-2020. Included in the original proposal was a made to attract international student athletes. Portage has an approved tuition reduction in place for hockey players and soccer players (approved in June 2018) which reduces the triple tuition rate for international
students to normal domestic tuition for athletes. Portage College ensures you feel like a part of the college community with excellent faculty and small, intimate class sizes. It invites both national and international students though the application process is different for both students. The student meeting all the requirements are admitted to the college and in case, if they don't meet requirements, they can get upgrading through college and transfer easily into the program of their choice. Offering excellent college program to its student, the College continues to have the lowest tuition fee ranking in Human Services and Practical Nursing in Alberta and the third lowest in Business. Students are able to access scholarships and bursaries. The Awards Committee continues to work towards ensuring the College bursary program is continually enhanced in order to assist those with financial need.
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Rewriting Education DeďŹ nition
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HIGHER
EDUCATION
DEFINITION? I
n a world where nearly everything is ‘tech’ driven, this is the beginning of a revolution where things are moving extremely fast. The way students best learn won’t change in the next ten years, but the tools they use will. Technology and education are evolving together and transforming each other. The exponential growth of technology has been redefining the learning experience, since the past century. For instance, technology has shifted classroom teachings into the mobile screens. Many profit/non-profit companies are planning to construct lots of low-cost universities, from data-driven classrooms to professors teaching for free online such as Udacity—rephrasing higher education definition for the future tech jobs. Blended learning, an integration to boost knowledge Previously, it was impossible for a professor to teach hundreds of thousands of students at a same time but now it is happening thanks to digitalization. The younger generations are glued to their smartphones from morning to night – learning through social media and informative websites. The combination of both formal (traditional classrooms) and non-formal (online courses) methodologies represents a model that boosts learning and delivers business. Everybody cannot go to Stanford University or Harvard Business School, but now truly high-quality materials can be made available at very low cost to anybody whoever they are, whatever their class, and whatever their race. This brings the democratization of education to an extent that's never been true before in human history. The sudden burst of these massively open online courses is one of the most visible ways through which digital technologies are reshaping colleges in universities. Computers and internet connections are delivering college
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Rewriting Education Definition classrooms to people down the block and around the world. Computers are making real bricks and mortars classrooms more interesting, more effective, and more affordable. Online boom just down the road Currently, a great education is available to a few tens of thousands of people but there are still millions who cannot get access even to basic education. Thousands of universities are capable of scattering good quality education and reshaping higher education definition, but they miserably fail when students want to see demonstrated ROI on their education costs. It’s been a decade since people are using mobile phones, they download apps that help them connect with people and watch YouTube videos to learn how to cook Veg Shawarma. Yet, when it comes to learning online courses, they’ve barely scratched the surface of what’s possible. An online learning platform like Udacity has made effective learning possible to millions of students around the world. Sebastian Thrun, David Stavens, and Mike Sokolsky created Udacity after the success of the free online artificial intelligence class at Stanford where 160,000 people signed up for that class. Udacity's most classes are made up of a series of short instructional videos. In a lot of videos, the instructor writes on the screen with an electronic pen, “it's a 21st-century chalkboard.” Where Udacity claims to be a new 21st-century university, Coursera is a collaboration of 16 longestablished and distinguished names. The group includes Stanford, Caltech, Princeton, University of Michigan and the University of Pennsylvania. Enrolment is free and more than 33 million students from some 200 countries have already registered. Coursera offers a wide range of online classes more than a hundred in business, sciences, mathematics, and humanities, a true diverse higher education definition. Coursera’s classes are made up of videotape lectures that run five or ten minutes to nearly an hour. EdX: Learning how to improve teaching both online and face to face For many people, higher education is becoming unaffordable because of its increasing cost. To address this issue, many capable universities are installing technologies that can raise the quality of education while lowering costs. Online podcasts, blended conferences, video/audio tapes, and game-based learning are some effective methods that many universities have started practicing.
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For example, Harvard University has already more than a hundred online classes in its extension school. And for a decade, MIT has been putting much of its raw courses where the lectures, notes, and quizzes along with the $60 million plan to make Harvard and MIT courses available online for free. Together, they formed an open-source technology platform, edX. With this pace, they hope to reach a billion people around the world. “This is the era of disruption for education. Things are being disrupted in a big way and things are moving extremely, extremely fast. The time is right because computing technologies are finally here. The internet is available in large parts of the world. Computers and tablets have become relatively low cost so people around the world customarily have one of these devices and have a connection over the internet,” says Anant Agarwal, MIT Computer Scientist, the former president of edX. EdX wants to reach a lot of people with free education but Agarwal says that an equally important mission is; learning how to improve teaching both online and face to face. We have not applied computing technologies to education in a big consulting way. We still do lectures in lots of classrooms with chalkboards and things of a sort. We really haven't entirely much dramatic progress. We use PowerPoint as one of the bigger advancements over the past many decades. Because online education platforms can capture and store a user’s every word and mouse click, edX promises to be a massive deeply granular experiment to help people live, study, and learn with computer technology. Miami University of Ohio projecting a computer display on the wall, it’s called a learning dashboard. It shows students how well they did with an online assignment ‘do the night before.’ The software scores how each student is learning and what concepts they are struggling with. This data-driven classroom approach produces deeper learning in less time than the standard textbook learning format. Conclusion: Online education resulted in giving a greater ROI than traditional classroom learning. The courses are also designed for Gen Z to fit 85% of jobs that will exist in 2030. It's been observed that 20-30% of the entire student body comes to the lecture is surprisingly often times at the end of a course. They are just not going to lectures and so by making available online videos with interaction built into that, colleges can now make learning available at any place, at any time to anyone. This can significantly improve the whole learning experience for either on-campus students or students worldwide.
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UNIVERSITY OF NORTHERN BRITISH COLUMBIA Dedicated To Academic Excellence And Integrity
L
ocated in Prince George, in the spectacular landscape of northern British Columbia, the University of Northern British Columbia is one of Canada's best small universities as ranked by Maclean's magazine. UNBC's motto, from the Dakelh (Carrier) language, directly translates as “that person also lives” and is interpreted as “respecting all forms of life”— a reminder of the spirit of academic freedom, respect for others, willingness to recognize different perspectives and inclusiveness. Despite being a small university, the campus embraces diversity, welcoming international students from more than 50 countries. UNBC is a young university, just 30-years old, which was established to serve British Columbia's northern communities but is now having a global impact. Along with being one of the best small universities in
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Canada, it was recognized in 2018 as one of the elite young universities in the world by Times Higher Education. A Wide Range of Programs UNBC strives to provide a safe and challenging learning environment where students gain leadership skills and stretch their boundaries. It is a great choice for students who aspire to learn in Canada. With a student population of more than 3,800, it offers students a personal experience through small class sizes and close connections to their professors that is hard to find at other institutions. Students are able to access up to 90 degree programs–60 Bachelors, 27 Masters and 3 PhDs. Ÿ
Bachelor's Degrees include Arts
Ÿ
Ÿ
Ÿ
(BA), Science (BSc), Commerce (B Comm), Education (BEd), Health Sciences (BHSc), Applied Science (BASc), Nursing (BScN), Planning (BPI), Social Work (BSW). Master's Degrees – Applied Science (MASc) (Engineering), Arts (MA), Education (MEd), Master of Engineering in Integrated Wood Design (MEng), Business Administration (MBA), Science (MSc), Natural Resources and Environmental Studies (MNRES), Nursing (MScN) (MScN – First Nations Planning), Social Work (MSW). Doctorate Degrees (PhD) – Health Sciences, Natural Resources and Environmental Studies, Psychology
and 'interaction with small cohorts' as factors of their success. As early as their first year, students are able to participate in groundbreaking research and can attend field schools in more than 17 programs. With research clusters in natural resources; the environment; rural, remote, and northern health; sustainable communities; and sciences, technology, and engineering, UNBC's faculty and students are leading research that confronts important issues and explores new opportunities that address the realities of living in the North while proposing solutions relevant around the world. WIRL: State-Of-The-Art Research Facility
A Research-Intensive Institute UNBC is a research-intensive institute that is recognized in the top 50 Canadian Research Universities by Research Infosource Inc. Graduates of UNBC express that 'close access to professors,' 'research opportunities,' 'interdisciplinary learning,'
The Wood Innovation Research Lab (WIRL) is UNBC's new state-of-the-art wood science and engineering research facility. WIRL provides students, faculty members and researchers from UNBC's Master of Engineering in Integrated Wood Design program with the ability to build and test large-scale integrated
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wood structures using engineered wood products such as Cross-Laminated Timber, Glued Laminated Timber and Laminated Veneer Lumber. WIRL complements the nearby Wood Innovation and Design Centre by providing dedicated research space, which enables researchers to discover new, sustainable ways to integrate wood into building design and construction. Green and Sustainable Campus Green is UNBC's official colour – and way of life. It honours the environment with its campus, architecture, teaching and research, and initiatives led by its students, faculty and staff. UNBC's main campus in Prince George is designed to reflect the northern environment and the spectacular landscape surroundings. The poetic location includes large wood beams that frame sunlit atriums, while slate and stone are featured prominently on floors and columns. In addition, an on-campus bioenergy plant uses local sawmill residue, reducing the fossil fuel consumption
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to heat the University by 85 per cent. The Wood Pellet Plant saves 140 tonnes of carbon dioxide per year. The campus sits on about 550 hectares of university property, providing an ideal outdoor classroom for courses ranging from forestry to anthropology. As well, trails from the campus connect to a network of nearly 50km of hiking, biking, and skiing. All students have access to incredible recreation and natural wilderness, minutes from each campus. From the Rocky Mountains to the coastal rain forest, northern B.C. has it all. Celebrating Green Initiatives and Diversity Every year, UNBC celebrates Green Day and Global U. Green Day has been running for 13 years and signifies the University's dedication to the environment. It welcomes local vendors who are committed to sustainable community-based objectives who hold presentations that educate the faculty, staff, students and the community about ongoing Green initiatives. Global U is an annual four-day event that embraces diversity, inclusion, and culture. This event brings the community together to celebrate the diversity of the
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campus through speakers, dialogue, performances, crafts and food. The purpose of this week is to raise awareness and honour cultural diversity across campus. Through celebration and discussion, it recognizes the value of these diverse viewpoints and what they bring to the community. UNBC is home to a large and active international student population with close to 400 students from all over the world enrolled in its undergraduate and graduate programs. International students must meet the equivalent of the criteria outlined for High School Admission and University Transfer in British Columbia. Admission is based on the comparison of standards for credentials and grading in the country of origin. For those applicants whose first language is not English, they must be able to demonstrate an acceptable level of proficiency in English. Visit unbc.ca/apply/undergraduate/internationaladmission-requirements for information about English Language Requirements at UNBC.
Assisting Students with Awards and Funds 1 in 4 UNBC students receives a financial award and there is $3m in financial awards given each year. Awards requirements vary. Students are advised to contact UNBC Awards and Financial Aid at least three weeks prior to the start of classes for further instructions on how to receive their student loan funding.
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Digital Business
STARTU CAN LEVERAGE DIGI MARKETING F THEIR GROWTH HOW
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tarting a business is a rewarding experience but it has its share of challenges. The most challenging aspect of a high gross startup is in regard to financing. A startup needs a lot of financing and this often comes from external sources. As an entrepreneur, an individual is answerable to his investors who are looking for high returns on their investments while setting their risks. The risk and failure rates are associated with any startup are high. Startups often look to fill a gap in the market and offer products and services that bring solutions to address that gap in the market. This involves developing a niche which can be a risky venture.
company and its products and services. Having a niche market that caters to a specific market audience requires innovative marketing strategies. However, there is a cache that needs to accomplish all of these with limited resources, which can be very tricky. Nowadays, everyone finds the products or services they are looking for through google search engine. The easier to find one's products or services, the better the company's sales.
As startups are expected to bring high returns with limited resources, how can one as an entrepreneur maximize his profits while minimizing costs?
Here we will talk about different parts of digital marketing and how they can be utilized for maximum ROI:
Digital Marketing Discovers New Talents
Search Engine Optimization
Being a startup many people don't know about the
Using Search Engine Optimization (SEO) one can
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However, numerous startups tend to turn a blind eye on building appropriate marketing strategies. A study found an astonishing 84 percent of marketers do not have a formal content strategy.
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UPS ITAL
FOR
H? optimize the company's website structure and content with the help of web design services to match perfectly with user intentions so that the website is the first result a user sees after typing his searching entry on various search engines. Although it sounds simple, getting to the top can be difficult without the right strategy. This is because of the number of competitors in the market and the plethora of products and services out there. The right strategy uses a combination of techniques like increasing the number of backlinks or other websites that link back to a website. Off-page optimization improves a website structure and content by using keywords relevant to the user search entries. On-page
optimization to get you to the top of result pages. Social media presence People use social media to connect, communicate, and share with their peers. Hence, using social media as a platform to launch a marketing campaign can one of the most costeffective methods out there to help a startup connect with a large audience. The benefits of social media marketing are plentiful, especially when an entrepreneur is in the infancy of his business. According to McKinsey, word of mouth drives 20 to 50 percent of purchasing decisions. Not only this, on Instagram alone 80 percent of people follow at least one business.
Inbound marketing Digital marketing can be a great way to engage customers with great content either in the form of video design and graphic design or by writing helpful informative blog posts that engage users. Marketing in a digital age no longer focuses on pushing products and services onto people because it involves the waste of time and resources on selling to people who see no relevance in the product. Instead, the focus has shifted to inbound marketing which focuses on drawing people and by engaging them effectively through the creation of content that prospects find useful and informative. However, the content should not be thought of as an end but it means a kind of an end.
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Digital Business Content writing/marketing Good content writing delivers a call to action from the user either to subscribe to a newsletter, try a demo version of the product, or get them to contact an expert. This can be accomplished by using content writing services, which strategically use keywords, relevant to user intentions to be easily discoverable and persuade a call to action from the user. This is also a great way to enhance user experience and build brand value for the company. With the number of marketing channels out there it can become very difficult to manage the progress of a marketing campaign. But by automating marketing efforts an entrepreneur can streamline marketing campaigns. According to CMI's digital content marketing, 72% of marketers say content marketing increases engagement. Email marketing Automating marketing services through email marketing services not only helps automate the marketing process but it also helps to deliver personalized messages to prospects based on user behaviors. Let's say some customers made an inquiry about a product. Executives can email them information about the product and other related products based on their preferences. In fact, email marketing is a part of lead generation services that help businesses nurture and develop new leads by building personal connections with new customers. Long-term marketing strategy Traditional mediums of marketing like brochures, TV advertisements are no longer having the impact
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MAY 2020
they used to have. Not only are traditional mediums expensive but they are hard to customize for a specific audience and therefore not the best marketing option for any startup company. The digital age has completely transformed the way people consume and the way people process information. This has given way to the establishment of the e-commerce industry which capitalizes on this digital transformation, particularly ecommerce management. Most successful startup companies have come from long-term wins with search engine optimization and conversion rate optimization. Such companies identify the nerve of customers through phenomenal market research that allows them to predict and set their ROI. For
instance, they develop a huge following very quickly by allowing the customers to help promote their products or services for them. It is critical to use as 92% of people trust personal recommendations more than other marketing forms. Conclusion Getting people to click on a website is hard enough to get ahead of the game. A startup strategy should be to convert as many website visitors into customers, which is the ultimate goal of developing a website in the first place. This tactic is referred to as conversion rate optimization. The size of a company no longer matters, it is the way a person projects his brand image and product/service quality that truly matters at the end of the day.