BOA

I’m I’m aa successful successful business business owner, owner, but but indeed indeed found found our our business business to to be be stagnating. stagnating.

II had had no no marketing marketing plan, plan, and and generally generally flew flew by by the the seat seat of of my my pants pants when when it it came came to to marketing marketing my my business. business.

My My business business was was all all about about relationships, relationships, so so II didn’t didn’t think think II needed needed aa marketing marketing firm. firm. After After three three years years of of declining declining and and stagnating stagnating business, business, II realized realized we we needed needed help. help. With With Eisen, Eisen, business business is is up up more more than than 200 200

BOA

percent percent in in only only one one year. year.

PR/IR

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ADVERTISING

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MARKETING STRATEGY

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WEB

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BUSINESS CONSULTING

BOA IT IS THE FLAGSHIP PROGRAM OF OUR AGENCY, AND QUITE SIMPLY, IT IS THE ROADMAP TO THE MARKETING AND MARKETING COMMUNICATIONS SUCCESS OF YOUR ORGANIZATION. BOA IS AN ACRONYM WHICH STANDS FOR BRAND OPERATIONS ALIGNMENT – WHAT YOU “SAY YOU DO” AND “WHAT YOU DO” ARE IN PROACTIVE ALIGNMENT TO ALL OF YOUR BUSINESS, MARKETING AND COMMUNICATIONS GOALS AND OBJECTIVES. Going through the BOA process means you understand that you must better communicate to your target publics – both externally and internally. Through comprehensive market research, competitive analysis and the analysis of your current situation and communications, our expert team will create a cohesive business strategy and marketing plan custom tailored to you – with distinct and measurable goals – that will achieve your overarching business objectives.

If you don’t know where you’re going, any path will take you there. BOA eliminates all the guesswork, creates a distinctive and memorable brand, as well as value propositions, strategies, tactics, and budgets in both near term and long term programs, and involves Eisen’s exclusive “six steps to success.”

SIX STEPS TO SUCCESS Step 1: IF YOU DON’T HAVE A MARKETING OR

Competitive Analysis

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Communications Audit

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Internal & External Reviews/Focus Groups/Surveys

MARKETING COMMUNICATIONS PLAN, BOA

Step 2:

MAY BE THE BEST INVESTMENT YOU’VE EVER MADE FOR YOUR ORGANIZATION. IT WILL ENABLE YOU, EMPOWER YOU TO BETTER COMMUNICATE WHO YOU ARE, WHAT YOU ARE AND WHY YOU ARE TO YOUR TARGET IN A WORLD OF COMPETITION, BOA WILL HELP SET YOU APART AS IT LIFTS BURDENS AND MAKES YOUR BUSINESS MORE RECOGNIZED, MORE UNDERSTOOD, MORE APPRECIATED AND ULTIMATELY MAKES YOUR BUSINESS

Analysis & Reports

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Review, Analysis, Provide Reports & Suggestions for Improvement

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Budget Development

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Key Messages & Value Propositions

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Testing (If Necessary)

Step 3:

PUBLICS WITH WHICH YOU WISH TO RELATE.

Comprehensive Research & Discovery

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Marketing Plan Development

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Presentation of Comprehensive Plan (6 Month, 12 Month, 24 Month)

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Creative Presentation (If Necessary)

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Messaging

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Rollout to Target Publics

Step 4:

Plan Execution

Step 5:

Monthly Comprehensive Metrics & Measurement of Success

Step 6:

Plan End RePlan

MORE PROFITABLE.

www.TheEisenAgency.com