The Eisen Agency B/A and Timelines

SOAR WITH US

Marketing mixologists

Before

After Smith & Schaefer The logo and general design remained untouched for nearly 60 years, and leadership felt it was time to reflect the new vibrancy of this healthcare and research brand.

Through research and creativity through our groundbreaking BOA program, The Eisen Agency developed the “wedge and wheel” logo and branding, complete with new website, comprehensive collateral development, sales training and programs and local media relations. In 2010, the design earned a Platinum MarCom Award for “Best Business Branding.”

Before

After Neighborhood Foundations The Housing Authority of Newport felt it had a stodgy, “authoritarian” name and wanted to soften its image.

One of the agency’s most award winning campaigns, the housing authority worked with the agency for a complete brand makeover, becoming Neighborhood Foundations. This new brand conversation and look/feel was incarnated in a website, social media, comprehensive collateral and a local and national media relations and image campaign. The agency earned PRSA Blacksmith honors for Best Government Relations Campaign, Best Branding and Best Article.

EAST CENTRAL DISTRICT EISEN DEVELOPS STRATEGIC PLAN,

PRSA DIAMOND BEST VIDEO

REBRAND, PR & VIDEO DEVELOPMENT

(DEATH OF THE DIRECT CREMATION)

2009 AURORA SIGNS WITH EISEN

2010

2011

PRSA BLACKSMITH

GOLD MARCOM BEST

BEST WEBINAR/WEB CONTENT

EMPLOYEE PUBLICATION

(DEATH OF THE DIRECT

+

CREMATION)

KEY PERFORMANCE INDICATORS • Increase Visibility & Develop Campaigns to Influencers (Funeral Homes) and Media • Craft New and Fresh Designs for Products & Services, and New Rollouts • Communicate with Internal Audiences

PRSA BLACKSMITH KOHLBERG ACQUIRES

BEST INVESTOR

AURORA FEATURED

AURORA CASKET

RELATIONS CAMPAIGN

IN USA TODAY

2012

2014

2013 AURORA CFO WINS

FIVE NEW PRODUCTS

BUSINESS COURIER

ROLLED OUT

CFO OF THE YEAR

INVEST IN A BETTER WAY FOR YOUR FAMILIES TO SAY THANK YOU

Aurora is the largest privately owned casket manufacture in the United States, and second only to publicly held Batesville Casket. Aurora provides comprehensive funeral services products and support throughout the funeral industry, and Eisen has been instrumental in sharing that message with leading funeral homes and their families, both pre and at need. We have

developed new corporate branding for a number of services and products rolled out, developed content featured in media outlets across the country, and crafted promotions that have made the Designer Series the best selling casket in America.

AWARDED PRSA

ROTO-ROOTER

BLACKSMITH FOR

APPEARS ON

BEST SATELITTE MEDIA TOUR

UNDERCOVER BOSS

2009

2010

2008 ROTO-ROOTER

PLATINUM MARCOM

SIGNS WITH EISEN

BEST PROMOTION

2011

(CHILLING TALES CAMPAIGN)

+ PLATINUM MARCOM BEST MEDIA PLACEMENT (UNDERCOVER BOSS)

AWARDED PRSA BLACKSMITH FOR BEST MEDIA PLACEMENT & BEST INVESTOR RELATIONS CAMPAIGN

KEY PERFORMANCE INDICATORS • Increase Local and National Media Coverage & Publicity • Develop Corporate and How To Videos for DIY Education • Increase Investor Education & Returns

AWARDED PRSA BLACKSMITH FOR AWARDED PRSA

RESEARCH , BEST PLACEMENT (MSNBC)

BLACKSMITH FOR

& BEST MEDIA RELATIONS CAMPAIGN

BEST VIDEO (THANKSGIVING)

(HOLIDAYS & PLUMBING)

2012

2013

2014

PRSA BLACKSMITH BEST MEDIA HIT/ONLINE MEDIA ROOM

Roto-Rooter is the largest plumbing and drain company in North America, and we have the honor and pleasure of representing this flagship B2C and B2B professional service brand. We work with the client in the development of local and national media coverage, and have earned millions upon millions of dollars in advertising equivalencies and impressions with strategically

timed and well placed earned media. Our video development work has earned several honors, and has been a contributor in the massive increase in website traffic – more than 8xs its nearest competitor. Eisen continues to work with Roto-Rooter on social media, co-branding initiatives with other major kitchen and bath related brands, media relations and video.

CREATED NEW BRAND:

MULTI-CRAFT BEGINS

“IDEAS IN MOTION”

EISEN SALES PROGRAM

2010

VIDEO DEVELOPMENT

2011

2010 MULTI-CRAFT

LAUNCHES NATIONAL

WEBSITE & SEO

SIGNS WITH EISEN

MEDIA RELATIONS

DEVELOPMENT BEGINS

CAMPAIGN

+ WIZARD BOOK DEVELOPMENT

KEY PERFORMANCE INDICATORS • Increase Online Search Rankings • Develop Integrated Sales & Marketing Program • Strategically Manage Social Media

MULTI-CRAFT RANKS

FAT TUESDAY PROGRAM

NATIONAL MEDIA

#1 IN GOOGLE SEARCHES

BIG SUCCESS

CONTINUES

2012

2013

2014

SOCIAL MEDIA

MONTHLY

CAMPAIGN

LUNCH N’ LEARNS

MULTI-CRAFT NAMED AMA MARKETER OF THE YEAR

Multi-Craft is one of the oldest and most admired marketing services and print services providers in Greater Cincinnati and the region. They work with our firm to develop their leadership as true thought leaders and experts in the industry through the development and placement of articles and news releases, case studies, and local and national media interviews.

The agency crafts their creative messages and designs on collateral, paid advertising and throughout the social media universe keeping the Multi-Craft name and their offerings top of mind among their current and prospective clients.

Before

After JANCOA While one of the most recognized local B2B janitorial services, the branding and materials lacked spark and quality.

Instead of a complete rebrand, The Eisen Agency developed an “evolutionary” concept to freshen up the logo and tweak the colors, adding silver and white, and removing “the yellow.” New collateral, website, local and national media relations, awards, sponsorships and sales programming were part of an incredibly successful lead generation and brand awareness initiative.

Before

After TPA While one of the most respected 401k administrators around, the business was a well-kept secret to the general business community.

TPA hired the agency to completely refresh a brand that had not been touched since it was created in the 80s. Going through our BOA process, The Eisen Agency developed a number of contemporary yet timeless looks that also incorporated the client’s love of early 1970s moon landings and paintings that adorn their downtown Cincinnati office. The colors and the logos are more reflective of that classic 70s mod look, yet timeless in the way it was developed across mediums to incorporate online and collateral pieces.

Likely, each day you experience our work and our expert team of marketing communications professionals.

Reading your favorite daily newspaper, listening to a radio broadcast, enjoying your favorite local or national news online, on TV, in print or on the air – chances are you experience The Eisen Agency. Our award winning work helps to shape and share the stories of remarkable businesses and professionals across the country and in local communities. We are the premier marketing communications and public relations firm in Greater Cincinnati, offering decades of experience and expertise to top B2B and B2C professional services brands. Trusted, valued and relied upon by top doctors and health care providers, insurers, finance professionals, lawyers, accountants, manufacturers, franchisors and tech firms count on Eisen to be their competitive advantage.

Soar with us.