Eisen 2015 Agency Overview

A PREMIER PUBLIC RELATIONS & MARKETING CONSULTANCY

SUCCESS IS FUN We are resourceful, proactive, responsive and entrepreneurial – always striving to outsmart, outwork and out hustle our competition. We are well connected professionals cross trained throughout the marketing mix to deliver cohesive integrated marketing strategies, rather than single channel solutions. We craft exceptionally creative ideas and help develop and position brands for ongoing success and easier growth. If that sounds like your type of firm, we’d love to hear from you.

THEEISENAGENCY.COM

INFO@THEEISENAGENCY.COM

Our industry specific team works as an expert level marketing “project manager,” putting together all the pieces of an integrated marketing mix — from initial strategy and brand development, to efficient execution and tactical management of a marketing communications project, program or campaign. We brim with big ideas and have the expertise on how to most effectively and efficiently turn those concepts into reality, empowering our clients to more easily gain market share, increase awareness, generate leads, and thrive as a business or organization.

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P

M

A

B

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Online

Public Relations

Marketing

Advertising

Branding

Experiential

• Comprehensive Website Development

• Image & Brand Development

• Strategic Planning

• Copywriting

• Narrative & Brand Alignments

• Events

• SEO

• Operational Strategies

• Market & Demographic Research/Analysis

• Print, Radio, TV & Online Creative

• Brand Extensions &

• Promotions

• Competitive Website & Social

• Media Monitoring & Competitive

• Sales Promotions Coordination

• Paid Media Buying & Scheduling

• Internal Sales Team Training & Evaluation

• Graphic Design

• Research & Testing

• Leave Behinds/Take Aways

Audits/Reports

Media Monitoring

New Market Opportunities

• Front Of House Interior Design

• Social Media Strategy and Management

• Media Relations & Publicity Initiatives

• Guerilla Marketing

• Value Added Editorial

• Messaging, Slogans & Taglines

• Speaking Engagements

• Social Media Training

• Content, Case Studies & Bylined Articles

• Brand Identity Development

• Product Placement

• Brand Promotions

• Secret Shopper

• Blog Development & Content

• Interview Coordination & Fulfillment

• Customer Rewards & Incentives

• Corporate Video Development

• Customer Surveys

• Online/eNewsletter Development

• PR Strategy

• Direct Response

• Sponsorships

• Staff Training

• Crisis & Reputation Management

• Marketing & Communications Audit

& Distribution • Webinars/Webisode Development

• Referral/Loyalty Programs

• Competitive Analysis

• Online Newsroom Development

THE EISEN PLANNING PROCESS You sign the contract giving us permission to begin our business relationship.

Complete our step-by-step planning workbook and gather necessary materials for review.

We will then analyze and assess your challenges & reveal opportunities.

We will create a custom profile of all of your target customers and clients as well as their buying patterns, demographics & psychographic research.

We meet with you to discover your goals, challenges, needs & wants.

Once we have an understanding of what you want and need, we will conduct industry & market research. This could include focus groups, product testing & third-party research.*

Here, we take all of our ideas & strategies and put them on a calendar complete with budgets, timelines & concepts.

We proudly represent some of the best known professional services, franchised and manufacturing businesses in the country which rely on our team to provide professional strategies, guidance and marketing support at a fraction of the cost of additional internal overhead.

We will review your communications and marketing activity thus far as well as your current marketing budget.

Then, we establish benchmarks to help you track and measure further successes.

Based on research, opportunities & our expertise, we put our creative minds to work & create the strategy and tactical design of your plan. We look at the who’s, what’s, where’s, when’s, why’s & most importantly, how.

THE PLAN PRESENTATION