How to Best
Explore the Holy City of Charleston SC?
Exploring the Longest Rivers in America, the Breathtaking Natural Phenomena of the U.S.
Beyond Rides: How is Fueling Uber Growth in the Transportation Industry
What is the Best Crypto Trading Bot for Beginners?
W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | M A Y 2 0 2 4
DR. SHIN MUKAI IN DRUG DEVELOPMENT ADVANCING INNOVATIONA Visionary Leader DRUG DEVELOPMENT Innovation and Excellence In 2024 Diversified Path to CEO New Wind Therapeutics L3C
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F r o m E d i t o r ’ s D e s k
Welcometothisspecialeditionof The Enterprise World! Weareexcitedto presentourlatestissue,"DiversifiedPathtoInnovationand ExcellenceinDrugDevelopment2024."Thismonth,weshinea spotlightonthepioneersandtrailblazerswhoaretransformingthelandscapeofdrug developmentwiththeirgroundbreakingworkandvisionaryapproaches.
Intheever-evolvingrealmofpharmaceuticals,innovationisthekeytoaddressing theworld’smostpressinghealthchallenges.Theleadersandcompaniesfeaturedin thisissueareattheforefrontofthisvitalindustry,drivingadvancementsthat promisetorevolutionizepatientcareandtreatmentoutcomes.Theireffortsare characterizedbyarelentlesspursuitofexcellenceandacommitmenttoovercoming thecomplexitiesinherentindrugdiscoveryanddevelopment.
Oureditorialteamhasmeticulouslycuratedacollectionofprofilesandstoriesthat highlightthediversestrategiesandcutting-edgetechnologiesbeingemployedto bringnewtherapiestomarket.Fromleveragingartificialintelligenceandmachine learningtopioneeringnovelresearchmethodologies,theseinnovatorsareredefining whatispossibleinthequesttodevelopsafer,moreeffectivedrugs.
Thisissuedelvesintothejourneysoftheseremarkableleaders,exploringthe challengestheyhavefaced,thebreakthroughstheyhaveachieved,andthefuture theyenvisionfortheindustry Theirexperiencesoffervaluableinsightsintothe dynamicandoftenchallengingpathofdrugdevelopment,providinginspirationand knowledgeforprofessionalsacrossthehealthcareandpharmaceuticalsectors.
Wehopethiseditionservesasbothacelebrationoftheirachievementsandasource ofinspirationforcontinuedinnovation.Thankyouforjoiningusinhonoringthe exceptionalcontributionsoftheseleadersandtheirunwaveringdedicationto advancinghumanhealth.
Happyreading!
Shalmali W. halmaliS
F r o m E d i t o r
’ s D e s k
Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. The Enterprise World Publisher Peter J. James H. Ellyse J. Sankalp K. Creative Content Editor Marketing Coordinator (AMERICAS) PR & Marketing Coordinator Business Development Executive Creative Design Head Narendra S. Amanda V. Social Media Manager Digital Circulation Manager editors@theentetpriseworld.com For Editorial Concerns: sales@theenterpriseworld.com For Sales & Branding Enquiries: info@theenterpriseworld.com For Subscription: The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Follow Us On: Shalmali W. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Shweta K. Graphic Designer
Forthecoverreadabout-
Dr.ShinMukai,Co-Founder,CEO,andCSOofNewWind TherapeuticsL3C,isarenownedexpertincancerresearchandthe pharmaceuticalindustry.Hefocusesondevelopingnewanti-cancer drugsandpromotingscientificadvancements.Hisdeterminationled himtogainvaluableexperienceinthepharmaceuticalindustryin additiontoacademia.Focusedontransformingcancercare,he motivatesthenextgenerationofscientificleaders.
FromInspirationtoInnovation
Dr.Mukaiisdedicatedtocancerresearch,drivenbyhisfather'sbattle withthedisease.Hehasexpertiseinsyntheticorganic/medicinal chemistryandbiology/immunologyandhasmadesignificant contributionstothesefields.Dr.MukaipursuedhisMaster'sdegreeat KyotoUniversity,focusingonfunctionalizedDNAsynthesis.He completedhisPhDatTheUniversityofWesternAustralia,wherehe developedinnovativeunnaturalaminoacids.AftercompletinghisPhD, Dr.Mukaiundertookpostdoctoralstudies.AtKeioUniversitySchool ofMedicineinJapan,hedevelopedapatentedtreatmentforchronic Graft-Versus-HostDisease.Inhissecondpostdoctoralworkat BrighamandWomen’sHospital/HarvardMedicalSchool (BWH/HMS),heprovidedsomeinsightsintotheclinicalsignificance ofmacrophageheterogeneityinhumandiseases.Oneofhisgoalsisto bridgethegapbetweenacademiaandthepharmaceuticalindustry. Towardthisgoal,hesoughttogainexperienceinthepharmaceutical industry.HeworkedatthepharmaceuticalcompanySanofiinBoston andreceivedentrepreneurshipeducationatHarvardBusinessSchool. Currently,heistheCo-Founder,ChiefExecutiveOfficerandChief ScientificOfficerofNewWindTherapeuticsL3C,focusedon revolutionizingcancertreatment.
L E A D E R S I N S P O T L I G H T
Dr. Shin Mukai 1 2
C O N T E N T S
3 0 blog Exploring the Longest Rivers in America, the Breathtaking Natural Phenomena of the U.S. How to Best Explore the Holy City of Charleston SC? 2 0
8 CASE STUDY upshot Beyond Rides: How Uber is Fueling Growth in the Transportation Industry
3
4 6 article What is the Best Crypto Trading Bot for Beginners?
DR . SHIN MUKAI
Cove r Story
| May 2024 12
A Visionary Leader Advancing Innovation In Drug Development
Leadership in the pharmaceutical industry, particularly in areas like pancreatic cancer treatment, is crucial. Leaders guide research and development, directing resources toward innovative therapies that address important medical needs. They also plan and conduct pre-clinical and clinical studies, essential for testing and bringing new treatments to clinical settings. At a Low-prot Limited Liability Company (L3C), strong leadership is important in balancing nancial objectives with the mission of improving patient outcomes and expanding treatment accessibility.
Dr. Shin Mukai, Co-Founder, CEO, and CSO of New Wind Therapeutics L3C, is a renowned expert in cancer research and the pharmaceutical industry. He focuses on developing new anti-cancer drugs and promoting scientic advancements. His determination led him to gain valuable experience in the pharmaceutical industry in addition to academia. Focused on transforming cancer care, he motivates the next generation of scientic leaders.
CEO
www.theenterpriseworld.com | 13
FromInspirationtoInnovation
Dr.Mukaiisdedicatedtocancerresearch,drivenbyhis father'sbattlewiththedisease.Hehasexpertiseinsynthetic organic/medicinalchemistryandbiology/immunologyand hasmadesignificantcontributionstothesefields.Dr.Mukai pursuedhisMaster'sdegreeatKyotoUniversity,focusing onfunctionalizedDNAsynthesis.HecompletedhisPhDat TheUniversityofWesternAustralia,wherehedeveloped innovativeunnaturalaminoacids.Aftercompletinghis PhD,Dr.Mukaiundertookpostdoctoralstudies.AtKeio UniversitySchoolofMedicineinJapan,hedevelopeda patentedtreatmentforchronicGraft-Versus-HostDisease. InhissecondpostdoctoralworkatBrighamandWomen’s Hospital/HarvardMedicalSchool(BWH/HMS),he providedsomeinsightsintotheclinicalsignificanceof macrophageheterogeneityinhumandiseases.Oneofhis goalsistobridgethegapbetweenacademiaandthe pharmaceuticalindustry Towardthisgoal,hesoughttogain experienceinthepharmaceuticalindustry.Heworkedatthe pharmaceuticalcompanySanofiinBostonandreceived entrepreneurshipeducationatHarvardBusinessSchool. Currently,heistheCo-Founder,ChiefExecutiveOfficer andChiefScientificOfficerofNewWindTherapeutics L3C,focusedonrevolutionizingcancertreatment.
TechnologymeetsMedicine
ThegenesisofNewWindTherapeuticsL3Cwasmarkedby anextraordinarycollaborationbetweenDr.ShinMukai,a committedchemicalbiologist,andCarlWilliams,a seasonedIBMITspecialistandhumanitarian.Theyteamed uptofightcancer,usingtheirprofessionalskillsand personalexperiences—aimingtofindnewwaystostudy cancerandcreatenewsolutionsforthechallenges.New WindTherapeuticsL3Cisacompanyfocusedonmakinga positiveimpactglobally.Itaimstodevelopnewdrugs targetingcancerstemcellsforthetreatmentofpancreatic cancerandsupportfuturescientificleadersinhealthcare.It operatesasaLow-profitLimitedLiabilityCompany(L3C), puttingsocialimpactfirst.Thissetupblendsfor-profit efficiencywithnonprofitphilanthropy,allowingthe companytopursuedualgoals.
NewWindTherapeuticsL3Cfocusesonmakinga meaningfulimpactintheglobalfightagainstpancreatic cancer.Thecompany’sresearchemphasizesadvancing scientificknowledgeandnurturingfuturehealthcare leaders.Byovercomingvariousobstaclesandguidedbya clearvisionfocusedonscientificexcellenceandsocial responsibility,thecompanyisdeterminedtocatalyze positivechangeinhealthcareandotherfields.
InventionThroughCollaboration
NewWindTherapeuticsisskilledinadaptingtothe changingbusinesslandscape.Itacknowledgesthe challengesposedbymarketfluctuationsandunexpected eventsandcommitstomitigatingrisksanddevising solutions.Developinganti-cancerdrugsrequiresateamof expertsinorganicchemistry,medicinalchemistry,biology, andimmunology.NewWindTherapeuticscollaborateswith otherresearchers,clinicians,andprofessionalstoovercome thehurdlesofdrugdevelopment.Usingthiscollaborative approachallowsthecompanytoaccessspecialized knowledgeandgeneratenewideas.
Cove r Story
| May 2024 14
FromConcepttoCure
Overcomingchallengesoftenleadstoimprovementsin servicesbecauseitrequiresfindingcreativesolutions andrefiningprocesses.NewWindTherapeutics specializesinthestudyofpancreaticcancer,ahighly lethalformofcancerwithalowsurvivalrate.The companyisdedicatedtoaddressingtheurgentneedsof cancerpatientsandisactivelyinvolvedindeveloping targetedtherapiesforcancer Thesetherapies specificallytargetmoleculesorpathwaysinvolvedin thegrowthandsurvivalofcancercells.
Combiningexpertiseinsyntheticorganic/medicinal chemistry,biology,andimmunology,NewWind Therapeuticsaimstocreatetreatmentsthatminimize harmtonormalcells,providingamoreeffectiveand lessdebilitatingformofcancercare.Thecompany's effortsofferhopeforadvancementsincancertreatment andadeeperunderstandingofthemolecular mechanismsofcancer.NewWindTherapeuticsserves asavaluablelinkbetweenacademiaandthe pharmaceuticalindustry.Itfacilitatesthetransferof knowledgeandadvancementsfromresearchto practicalapplicationsindrugdevelopment.
NurturingSuccess
Dr.Mukaiiscommittedtocreatingapositivework environmentwhereeveryonecanfreelyexpresstheir ideas,resultinginexcellentoutcomes.Hevaluesgood communicationandhonestyasthemainelementsfor buildingtrustatwork.Supportingthecompanyandthe teammemberstogrow,Dr.Mukaiplaysacrucialrole intheirsuccesses.Heusesthefollowingstrategiesto makehisteamexcel:
• InclusiveDecision-Making:Hekeepstheteam informedandinvolvedinmakingdecisionsand solvingproblems.
• DelegationandOwnership:Hegiveseachteam memberspecificprojectsortaskssothattheycan showtheirleadershipskills.
• EncouragingCreativity:Heencouragesteam memberstoexplorefreshideasandalternative approaches,fosteringcreativityandinnovation.
• RecognitionandAppreciation:Heconsistently recognizesandappreciateshisteam'seffortsand achievements,creatingacultureofappreciationin theorganization.
FromLabtoLimelight
Workinginateamhelpsthecompanytobemore successfulbysupportingeachothertoreachtheir goals.NewWindTherapeuticsL3Chasgained recognitionforitsinnovativeapproachtofighting pancreaticcancer.Thecompany'sfocusonscientific innovationandsocietalimpactsetsitapart,reflecting thecommitmenttoasociallyconsciousbusiness model.The2024GlobalRecognitionAward showcasesNewWindTherapeutics'pioneeringrolein advancingsociallyresponsiblebiotechprojects.The company'sworkraisesawarenessaboutthe importanceofcancerresearchandshowcasesthe potentialimpactoftheL3Cbusinessmodelinthe pharmaceuticalfield.Throughappearancesinreputed publications,NewWindTherapeuticsrepresentsthe company’scommitmenttoadvancingscientific knowledge,promotingcorporateresponsibility,and undertakinginnovativeresearch.
LeadershipinAction
Achievementsdrivebusinessgrowthbyboosting confidence,attractingsupporters,andimproving reputation,leadingtoexpansionopportunities.New WindTherapeuticshasbeenaddedtotheengagement listintheBidenCancerMoonshot.AsCEOandCSO, Dr.Mukaiiscommittedtomentoringandguidingthe nextgenerationofscientificleaderswithinthe organizationwhiledrivinggrowthandadvancements incancerresearch.Dr.Mukaidedicateshimselfto strengtheningglobalconnectionsandadvocatingfor collaborativescientificandmedicalresearchbetween theUnitedStatesandJapan.Additionally,asaSubject MatterExpertatHarvardAlumniEntrepreneurs,Dr Mukaiprovidessupportandinspirationtoleadersand innovatorsacrossvariousHarvardSchools, significantlyimpactingthefieldofglobalscientific andmedicalresearch.
CompetingwithConfidence
Dr.Mukaihasmorethan15yearsofexperiencein SyntheticOrganic/MedicinalChemistry,specializing inmulti-steporganicsynthesis.Healsopossesses skillsinBiology/Immunology,specificallyin conventionalandspectralflowcytometry,mass cytometry,single-cellmRNA/ATACsequencing,and animalexperiments.Withhisuniqueblendof expertise,heleadsresearchteamsandprioritizesthe well-beingofmembersatNewWindTherapeutics.
www.theenterpriseworld.com | 15
DrivenbyVision
https://newwindl3c.com/ https://www.linkedin.com/company/new-wind-therapeutics-l3c/ Leaders should be open to new challenges and embrace innovation. They should demonstrate resilience, professionalism, and positivity, even in the face of obstacles.” Dr. Mukai says. He adds, “Qualities like creativity, enthusiasm, determination, and courage are more important than intelligence for empowering leaders to create positive change. It is also essential for leaders to prioritize their wellbeing and avoid burnout. By managing their health effectively, leaders can set an example for their team members.”
Dr.Mukai,anentrepreneur,ismotivated byhisuniquevisionanddetermination tomakeadifference.Hisdecisionto startthisbusinesswasinfluencedby personalandprofessionalexperiences. Helearnedthingsbyobservingthe impactofcanceronindividualsand families,includinghisfather.NewWind Therapeuticsaimstointroduce innovativeapproachesinthebattle againstcancerandbringabout meaningfulchange.
The Blueprint of Entrepreneurial Success according to Dr. Mukai:
• SettingVisionandDirection
• ProvidingEffectiveLeadership
• PromotingInnovationand Adaptability
• CommitmenttoLifelongLearning
https://www.linkedin.com/in/shin-mukai-phd-32419640/
Ofcial
Dr.
Mukai’s LinkedIn New Wind Therapeutics L3C’s website New
Therapeutics L3C’s LinkedIn
Social Handles
Shin
Wind
“ | May 2024 16
Cove r Story
www.theenterpriseworld.com | 17
CHARLES How to Best Explore the Holy City of
| May 2024 20
STON SC?
There is a reason several tourist websites like Travel and Leisure have included Charleston in their top cities list. Located on the Atlantic coast, the beauty of the “Holy City” captivates you instantly with its rich history, culture, and southern heritage.
Now, we understand, all that piece of information may not be enough when traveling to Charleston, especially for rst-time visitors. You’ll want to know all the best spots to eat, places to visit, and more, to truly seal the deal.
*Drum Rolls* We are here to help you do exactly that—ensure you have the best time in Charleston SC.
www.theenterpriseworld.com | 21
HowtoNavigatetheCity?
Let’sbehonest:Charleston’sPublic transportisnotsomethingtowrite homeabout.WhileCharlestonArea RegionalTransitAuthority(CARTA)is agoodoptioninthemetroarea,itisn’t perfecteitherandyoucouldface serviceissues.
Servicesyoucanobtain:
• TheDASHTrolley:Free downtownservicethatstopsat majortouristattractions.
• CARTAFareService: Reach CHSAirport,Amtrakstation,and GreyhoundTerminals
• TaxiorCabServices
DowntowninCharlestonSChas severalwalkabletouristspots.While Uber,Lyft,andothertraditionaltaxi servicesareavailableintheentirecity, youcanalsooptforservicessuchas BikeTaxi,Rickshaws,orPedicabs.
• Bikes
Despitetheavailabilityofbikerentals likeAfordbikeandHolySpokes,the areaisn’tidealforbikes.Reason?The construction,traffic(vehicles+ pedestrians).
Beyondthat,whywewouldn’t recommendbikingherebecauseit’sa touristarea.Manytouristdriversand pedestriansarefirst-timevisitorswho areunfamiliarwiththeroutesand mightmoveinanunpredictable manner,causingchaos.
| May 2024 22
Howistheclimate?
Thecityisgenerallyassociatedwithhumidityandsub-tropicalclimate—hotsummers andmildorcoolwinters.Thecitywasbuiltonaformermarshland.Unfortunately,that alsomakesitpronetofloods.Werecommendthisflood-pronemapthatwouldhelpyou avoidroadsduringheavyorsuddenrains,especiallyindowntowninCharlestonSC.
Inextremelyhottemperatures,werecommendcarryingabugspraytotacklemosquitos andotherflyingcreaturesofthatsort.TheareacanalsobevulnerabletoHurricanesand tropicalstorms—makesureyouchecktheforecastinadvance.
BestSeasontovisitCharleston
Whileyoucanvisitthecityatanytimeoftheyear,herearethespecificstohelpyou picktheperfectmoment
• Spring:
Hotelpricessurgesignificantlyduringspring.Oneoftheprimaryreasonsforthisprice increaseistheSpringWeddingSeasonandtheheavyfestivalseason.Iffestivalsare yourthing,you’reinforatreat—youcanvisittheWineandFoodFestival,Fashion Week,SouthEasternWildlifeExpo,PiccoloSpoleto,andmore.
TheweekendoftheCooperRiverBridgerunisoneofthebusiesttimes.Moreover, thereisalsoaflower-townfestivalinSummervilleonthesameweekendandother eventslikeCajun.
• Summer:
Naturally,beachesarethepopularchoiceduringthesummer Youcansetupbasecamps asothersormaketripsacrossCharleston.Wanttoknowthebestbeachestovisit?Letus tellyou.
www.theenterpriseworld.com | 23
Best Beaches in Charleston SC
1. KiawahIsland
Whetherwithfamilyorasacouple,youcanhavea relaxingtimeonthisislandonbeachesspreadacross10 miles.Kiawahalsoincorporatesaworld-classresortand ashoppingvillage.
Youcanalsoexplore:
• Fishing
• NatureTours
• Health&Wellness
• Golf
• BicycleRentals
• Boating&WaterSports
• Tennis
2. FollyBeach
Thisistheclosestbeachtodowntown.Aperfect destinationforalaid-backindulgence,thisisaheaven forsurfersandfishermenalike.Beyondthat,thereare alsonumerousrestaurants,bars,andlivemusictoenjoy
Youcanalsoexplore:
• Kayaking
• Sailing
• Photography
• Paddle-boarding
3. SullivansIsland
Oneofthebestspotsforseafoodlovers,theislandis locatedintheheartoftheHarborandnexttotheIsleof Palms.AtSullivans,you’llbegreetedwithwidespread beachesandwatersports,historyandfolklore,andlocal restaurantsandshops.
Youcanalsoexplore:
• Kayaking
• Sailing
• Photography
• Fishing
• Kiteboarding
• Paddleboarding
4. IsleofPalms
IsleofPalms,alsoknownasIOP, usuallycaterstofamiliesandcan beconsideredatoned-down versionoftheFolly.Thebeach offersabundantamenities.
Youcanalsoexplore:
• Golf
• Kayaking
• Sailing
• CharteraBoat
• Photography
• Tennis
• Fishing
• Surfing
• Paddleboarding
• FallHotelpricesjumpback up,asCharlestonexperiences asecondWeddingseason.
• Winter:Thisistheoff-peak seasonwhenthehoteland rentalpricesarereasonableor offeredatadiscount.
| May 2024 24
www.theenterpriseworld.com | 25
Unskippable Food Places
Whileresearchingthefoodinthecity,wecameacrossthislistby theReddituseru/rjohnson182,whichaptlysumsupthefood scene.
FineDining:
• Splurge-worthy:EdmundsOast,FIG,ChezNous,Maison, Vern's,RKitchen
Seafood:
• HighlyRated:167Raw,TheOrdinary,ChubbyFish,Bowen's Island,CodFather.
Burgers:
• Casual:LittleJack'sTavern,Paddock&Whisky,Felix,JL's SouthwestBrisketBurgers,BaratHusk
Steak:
• High-End:Hall'sChophouse,OakSteakhouse
Pizza:
• Sit-Down:EVOPizzeria,Renzo
• Take-Out:ParkPizza
Barbecue:
• PopularSpots:LewisBarbecue,HomeTeam,KingBBQ
SoulFood:
• ClassicSouthern:Bertha's,Nigel'sGoodFood
EthnicCuisine:
• Italian:Melfi's,Indaco
• Asian/Sushi:JackrabbitFilly,Kanpai,SushiWaIzakaya,Xiao BaoBiscuit
• SpanishTapas:Malagon,Estadio
Breakfast:
• QuickBites:MarinaVarietyStore,WaffleHouse
• Sit-Down:TheDaily,MillersAll-Day
Brunch:
• Trendy:PinkCactus,Park&Grove
Drinks:
• Breweries:HolyCityBrewing, Coast,Commonhouse,Edmunds OastBrewery,Westbrook,The BrewCellar(beerbar)
• Cocktails:Stems&Skins,Gin Joint,Proof
• Wine:Stems&Skins,Bin152, BarRollins
• CoffeeShops:Orangespot,Kudu SummingUp
Fromthereligioustolerancethatgave itthename“HolyCity”todelicious cuisineandturquoisebeaches, Charlestonhassomethingalluringfor everyone’staste—makingitamustvisittouristdestination.
| May 2024 26
www.theenterpriseworld.com | 27
Exploring the Longest RIVERS IN
| May 2024 30
the Breathtaking Natural Phenomena of the U.S.
America is a bright western country where the rivers occupy 3.5 miles of land (approximately 4.9% of the country). The longest rivers in America also hold a place in some of the longest rivers in the world. These rivers include all sizes, from large river systems- like the Mississippi and Missouri to small streams and creeks.
The Native Americans also held great spiritual and cultural signicance for these rivers. The longest rivers in America, like the Mississippi, Missouri, and Colorado, ow across multiple states. They are the primary source of water for the Native Americans. These rivers facilitated transport within the country, helping the economy ourish. Many Native American cultures believed that rivers were embedded with spiritual signicance and worshiped them. These tribes conducted rituals and ceremonies on the river bank.
The signicance of rivers increased with time. That is why various geographical surveys take place to measure any notable changes happening to them. One such research is- measuring the length of the river.
You might wonder- what are the major rivers that ow around you? We got the answer to your question.
www.theenterpriseworld.com | 31
Longest Rivers in America:
The Missouri River
The Blackfeet, Crow, and Native American people have made the upper Missouri River their home for centuries. The Missouri is the longest river in the U.S. Although some people can argue to the contrary, The Missouri River surpasses the Mississippi River by 200 miles (322 km). The Missouri River originates from the Rocky Mountains and ows up to 2540 miles. Also popularly known as the Big Muddy River, owing through the seven states- Montana, North Dakota, South Dakota, Nebraska, Kansas, and Missouri and then unites with the mighty Mississippi River around St. Louis.
The Mississippi River
The Mississippi River originates from the Minnesota Woodlands. Some people consider it the major river in the country, while others view it as one of the longest rivers in America. It once acted as the boundary between the American West and the rest of the country. The river ows through 10 states and travels a journey of 2,340 Miles. It deposits itself in the Gulf of Mexico. The river holds enormous historical signicance. It is an important trade route that has molded the economic and cultural landscape of the U.S. It has inspired various artists and musicians and symbolizes the true spirit of America.
The Yukon River
The Yukon River emerges from the Pelly Mountains in Canada’s Yukon Territory in British Columbia. This mighty river streams across 1980 miles (3,187 km) through the rocky terrains of Alaska and deposits in the Bering Sea. The Yukon River drainage system covers 52,865 square kilometers, which is larger than Turkey. The river creates an easy way for the citizens to travel. The river linked the remote villages to each other and gave access to resources like salmon and freshwater. The river’s magnicent course brings it to the list of the longest rivers in America.
| May 2024 32
The Rio Grande
The Rio Grande, also known as the Big River in Spanish, is one of the longest rivers in America. It paves up to 1,900 miles (3,058 km), forming a natural border between the United States and Mexico. Its origins lie in the San Juan Mountains of Colorado. The river ows through New Mexico and Texas before reaching the Gulf of Mexico.
Rio Grande’s river basin covers 336,000 square miles (540,740 square km). It has carved out impressive canyons as it ows. One such canyon is the Santa Elena Canyon in Texas, famous for its tall limestone cliffs and breathtaking scenery. However, Rio Grande’s unpredictable ow has led to many disputes between the U.S. and Mexico due to water rights. The ghts extend to the rights of water distribution for agriculture and communities.
The Arkansas River commences close to the Continental Division in the rocky mountains of Colorado. It is renowned for being one of the best places in the country for whitewater rafting. The thrill of the Arkansas River attracts adventurous people from all over the world. People who want to tackle its exciting rapids, like the famous Royal Gorge section, visit here often. The river system covers 161,000 square miles.
The river travels up to 1,469 miles (2,364 km) through Kansas and Oklahoma before meeting the Mississippi River in Arkansas.
The Arkansas River
www.theenterpriseworld.com | 33
RIVERS
America is a country with geographical glory. The rivers and coastlines in America are as pretty as its heavy terrains and deep valleys. These were the longest rivers in America. All these rivers have a beautiful coastline. You can see many tourist sites on these coasts. Have you witnessed the beauty of any of these?
| May 2024 34
The Colorado River
The iconic Colorado River system extends over 1,450 miles (2,334 km). This river has carved the awe-inspiring Grand Canyon in a period of a million years. The river is also the home to several dams, including the Hoover Dam.
The Atchafalaya River
The Atchafalaya River is one of the major distributaries of the Mississippi River. It splits from the main channel of Mississippi at Simmesport and ows across 95,100 square miles. This river streams towards the Gulf of Mexico. The river acts like a natural ood relief valve. The ood control solutions by the U.S. Army Corps of Engineers help to eradicate the risk of destructive oods in the downstream areas. The Atchafalaya River, stretching 1,420 miles (2,285 km), acts important in protecting Louisiana’s unique ecosystems.
The Ohio River
The Ohio River is formed by the convergence of the Allegheny and Monongahela Rivers in Pittsburgh, owing up to 1,310 miles (2,108 km), and is one of the longest rivers in America. It serves as the largest tributary of the Mississippi River. Its river system lies 203,000 square miles (326,697 square km). Rivers like the Tennessee, Cumberland, and Kanawha contribute to the river basin of Ohio. Many major cities have developed around the banks of this river.
The Brazos River
The Brazos is the ninth longest river in the U.S. that streams down for 1,280 miles (2,060 km). The Brazos River is known to be the longest river in the state of Texas. The river ows from the panhandle to the Lone Star state and opens up in the Gulf of Mexico.
www.theenterpriseworld.com | 35
| May 2024 38
Uberemergedasatransformativeforceinthefieldofglobaltransportation thatconnectscustomerstodriversthroughinnovativemobileplatforms.
“Igniteopportunitybysettingtheworldinmotion”isamissionofthe organizationanditoperatesin900citiesworldwide.Moreover,ithas representedamultifacetedbusinessmodelbyofferingride-hailing,food delivery,andfreightlogisticsservices.Itleveragesadvancedtechnologieslike GPStrackingandmachinelearningthatcancopewithredefinedurban mobility.Despiteanycontroversiesandchallenges,Uber’scommitmentto excellenceisnever-endingandinthisarticle,wearegoingtostudyhowthe companyconqueredmountainsofsuccess.
www.theenterpriseworld.com | 39
HistoricalBackground
GarrettCampandTravisKalanickfoundedUberin2009fromthefrustrationofnotbeingabletohailacabinSanFrancisco. Initially,thebusinessmodelfocusedontheideaofsendingarequesttobookacabbyusingamobileandconnectingthem withnearbydrivers.Byprovidingamoreconvenientandefficientway,thiscabservicedisruptedthetraditional transportationindustry.ItwasnamedUberCabandlaterchangedtoUberasitexpandeditsservicesbeyondtaxisincluding UberX,UberPools,andUberEats.Thisexpansionmarkedthebeginningofthecompanyfromasimpleride-hailingserviceto aglobaltechgiantrevolutionizingtransportationandlogistics.
| May 2024 40
RevenueStreams
Intermsofitssuccess,manyfactorscontributed toit.Robusttechnologyisatthecenterofitdue towhichuserexperienceregardingbookingand cancelingthecabhasimprovedinadditionto thepaymentprocess.Togeneraterevenue,it chargesriderstheride-hailingfeesforeachtrip withacommissionfromdrivers’faresasa servicefee.UberPassandUberRewardsare partofitssubscriptionservicesthatoffer additionalrevenuestreamswithbenefits regardingdiscountedfaresandfreedeliveryfor UberEatsformonthlyandyearlyfees. Additionally,itmonetizesitsplatformthrough advertisingpartnershipswithbusinessesand brands,alongwithrevenuefromventuressuch asUberFreightandUberHealth.
EconomicContribution
Intermsofjobcreation,Uberisprovidingjobsto unskilledgigworkersinurbanareaswithoutany socialsecurity.Byofferingadjustableemployment opportunitiesasindependentcontractors,Uber encouragescountlessindividualstoearnincomeon theirown.Throughthis,theappisimmensely contributingtoworkforceparticipationandthe globaleconomy.Duetothegrowthin transportation,thereisariseinmobility,tourism activities,andlocalbusinesses.Furthermore,the apphasreshapedtransportationpatternsby redefiningwaysofhowpeoplemovewithincities. Duetoconvenientandon-demandcabservices, peoplearedivertedfrombuyingandowningcars duetolesscongestionandlowerairpollutionwith increasedpublictransitoptions.
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BrandingandMarketingStrategies
Inresponsetothecrisisandchallengingsituations,Uber hasimplementedvariousmarketingandbranding strategiestoupholdcustomertrustandbrandreputation. Itemphasizedtransparencyandaccountabilityby apologizingandcorrectingactionsthroughsocialmedia campaigns.Itsdigitalmarketingteamleveragedexposure tosocialmediaandprovidedreal-timeupdatesonservice improvements.
Investinginproactivemarketingandbrandinginitiatives, Uberhashighlighteditscommitmenttosustainability, innovation,safety,etc.Theappensuresvehiclesafety standardsalongwithparticipatinginenvironmental initiatives.Furthermore,ithascollaboratedwith reputableorganizationsandinfluencerstoamplify positivemessagingandrebuildstakeholdertrust.These effortsreflectitsproactiveapproachtomanagingcrises andreinforcingitsbrandimageamidstchallenging situations.
FutureOutlookoftheTransportationIndustry
Autonomous Vehicles: Investmentinself-driving cartechnologycouldsignificantlyalterthegame. Driverlesscarscouldreducecostsandfurther improveefficiency
Urban Mobility Solutions: Byintegratingvarious transportationoptions(bikes,scooters,publictransit) intotheirapp,Ubercanbecomeaone-stopshopfor urbanmobility.
Logistics Powerhouse: TheexpansionofUber Freight'sreachandserviceshasthepotentialto disruptthetraditionallogisticsindustry,offering moreefficientanddata-drivenfreightmovement.
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Conclusion
Insummary,thecasestudyhighlightsits groundbreakingjourneyintransforming urbanmobility.Fromitsinceptionasa ride-hailingstartuptoitsglobaltech dominance,Uberhasrevolutionized transportation.Despitechallengeslike regulatoryhurdlesandcompetition,its resilience,andinnovationcontinueto shapetheindustry.Asitchartsitsfuture path,itsimpactremainsprofound, reshapinghowwenavigatecitiesand definingthefutureoftransportation.
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What Is The
Best Crypto
Trading Bot for Beginners?
Cryptocurrency trading has become increasingly popular in recent years, with more and more people looking to invest in digital assets. However, the volatile nature of the crypto market can make it challenging for beginners to navigate. This is where crypto trading bots come in handy. These automated software programs can help traders make informed decisions and execute trades quickly and efficiently.
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WHY USE CRYPTO TRADING BOTS?
Cryptotradingbotsaredesignedtoanalyzemarket data,identifytradingopportunities,andexecutetrades basedonpredeterminedstrategies.Theycanoperate 24/7,continuouslymonitoringthemarketandmaking tradesevenwhenthetraderisoffline.Thiscanbe particularlyusefulforbeginnerswhomaynothave thetimeorexpertisetomonitorthemarketandmake tradesmanuallyconstantly.
However,withsomanycryptotradingbotsavailable onthemarket,itcanbeoverwhelmingforbeginners tochoosetherightone.Inthisarticle,we'llexplore whatthebest-automatedcryptotradingplatformfor beginnersis,takingintoaccountfactorssuchasease ofuse,features,andpricing.
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Here are some Crypto trading platforms for Beginners:
1.3Commas
3Commasisanotherpopularcryptotradingbotthatiswidely usedbybothbeginnersandexperiencedtraders.Itoffersauserfriendlyinterfaceandavarietyoftradingstrategies,including gridtrading,dollarcostaveraging,andtrailingstoploss.
Oneofthestandoutfeaturesof3Commasisitssocialtrading feature,whichallowsuserstocopythetradesofsuccessful traders.Thiscanbeparticularlyusefulforbeginnerswhoarestill learningandmaynothavetheconfidencetodeveloptheirown tradingstrategies.
3Commassupportsmultipleexchanges,includingBinance, CoinbasePro,andKraken.Itoffersafreeplanwithlimited featuresandpaidplansstartingat$22permonth.
2.Cryptohopper
Cryptohopperisapopularcryptotradingbotthatisknownforits user-friendlyinterfaceandpowerfulfeatures.Itoffersawide rangeoftechnicalanalysisindicators,backtestingcapabilities, andcustomizabletradingstrategies.Cryptohoppersupports multipleexchanges,includingBinance,CoinbasePro,and Kraken,makingitaversatileoptionforbeginners.
OneofthestandoutfeaturesofCryptohopperisits comprehensivebacktestingtool,whichallowsuserstotesttheir tradingstrategiesonhistoricaldatabeforedeployingtheminthe livemarket.Thiscanbeparticularlyusefulforbeginnerswho arestilllearningandexperimentingwithdifferentstrategies.
Cryptohopperoffersafreetrialandarangeofpaidplansstarting at$19permonth,makingitanaffordableoptionforbeginners.
3.Shrimpy
Shrimpyisacryptotradingbotthatisdesignedtobebeginnerfriendlywhilestillofferingpowerfulfeatures.Itoffersarangeof pre-builttradingstrategies,aswellastheabilitytocreatecustom strategiesusingitsstrategybuilder
Shrimpyisoftenconsideredoneofthebest automatedcryptotradingplatformsforbeginnersdue toitsuser-friendlyinterfaceandcomprehensive features.
OneofthestandoutfeaturesofShrimpyisits portfoliomanagementtools,whichallowusersto easilymanagetheircryptoportfoliosacrossmultiple exchanges.Shrimpyalsooffersbacktesting capabilitiesandadvancedordertypes,suchasstoplossandtake-profitorders.
Shrimpysupportsmultipleexchanges,including Binance,CoinbasePro,andKraken.Itoffersafree planwithlimitedfeaturesandpaidplansstartingat $19permonth.
4.Haasbot
Haasbotisapopularcryptotradingbotthatisknown foritsadvancedfeaturesandcustomizabletrading strategies.Itoffersawiderangeoftechnicalanalysis indicators,backtestingcapabilities,andtheabilityto createcustomindicatorsandstrategiesusingtheir scriptinglanguage.
OneofthestandoutfeaturesofHaasbotisits advancedordertypes,whichincludeicebergorders andtrailingstop-lossorders.Thiscanbeparticularly usefulforadvancedtraderswhoarelookingto implementmorecomplextradingstrategies.
Haasbotsupportsmultipleexchanges,including Binance,CoinbasePro,andKraken.Itoffersafree trialandpaidplansstartingat$22permonth.
5.Zignaly
Zignalyisacryptotradingbotthatisdesignedtobe user-friendlywhilestillofferingpowerfulfeatures.It offersarangeofpre-builttradingstrategies,aswell astheabilitytocreatecustomstrategiesusingits strategybuilder
OneofthestandoutfeaturesofZignalyisitssocial tradingfeature,whichallowsuserstocopythetrades ofsuccessfultraders.Thiscanbeparticularlyuseful forbeginnerswhoarestilllearningandmaynothave theconfidencetodeveloptheirowntradingstrategies.
Zignalysupportsmultipleexchanges,including Binance,CoinbasePro,andKraken.Itoffersafree planwithlimitedfeaturesandpaidplansstartingat $12permonth.
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Choosing the Right Crypto Trading Bot
When choosing a crypto trading bot, it’s important to consider your trading experience, budget, and specific needs. Beginners may want to prioritize userfriendliness and ease of use, while more experienced traders may be looking for advanced features and customization options.
It’s also important to consider the fees associated with each trading bot, as well as the exchanges they support. Some trading bots may offer free plans with limited features, while others may require a paid subscription.
Ultimately, the best crypto trading bot for beginners will depend on your individual needs and preferences. It’s always a good idea to do your research, read reviews, and potentially try out a few different trading bots before committing to one.
conclusion
Crypto trading bots can be a valuable tool for beginners and experienced traders alike, offering automated trading capabilities, advanced features, and the ability to execute trades quickly and efficiently. While there are many crypto trading bots available on the market, some of the best options for beginners include Cryptohopper, 3Commas, Shrimpy, Haasbot, and Zignaly.
When choosing a crypto trading bot, it’s important to consider factors such as ease of use, features, pricing, and the exchanges they support. Additionally, it’s always a good idea to practice with a demo account or a small amount of capital before committing larger sums to automated trading.
Ultimately, the key to successful crypto trading is to educate yourself, develop a sound trading strategy, and use the right tools and resources to execute your trades effectively.
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