Enterprising Women of the Year

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MICHAEL BURRY'S Investment Hotspots + + A Dynamic Leader REDEFINING CONVENTIONAL NORMS of Business with Innovation Co-Founder, MD & CEO Pocket Aces Pictures Pvt. Ltd ADITI SHRIVASTAVA The Unseen The Thread: How New York Times Connects Us to the World SOUTH DAKOTA: The Land of Innite Variety + ENTERPRISING Women Of The Year

S UB S CRIBE CASE STUDIES

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S UB S CRIBE How about showcasing your products to 150,000+ C-suite Subscribers? To get recent updates of our magazines SUBSCRIBE US info@theenterpriseworld.com AMaestroDefining NEW-AGEREALESTATE ANKIT KANSAL FOUNDER ANDMD JOHNSON & JOHNSON: The Dose of Innovation & Sustainability SEYCHELLES: Discover Paradise On Earth MICHAEL BURRY'S Investment Hotspots INFLUENTIAL Leaders To Watch The Most TO WATCH OUT + + +

r o m E d i t o r ’ s D e s k

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WelcometothelatestissueofTheEnterpriseWorldmagazine,whereweproudly presentthe

AswecelebrateInternationalWomen's EnterprisingWomenoftheYear.

Dayandhonortheachievementsofwomeninbusiness,leadership,and entrepreneurship,thisissueshinesaspotlightontheremarkablecontributionsof femaleleadersacrossindustries.

Inthisspecialedition,weshowcasethestoriesofwomenwhoembodyresilience, determination,andinnovationinthefaceofchallenges.FromtrailblazingCEOs breakingglassceilingstovisionaryentrepreneursdisruptingindustries,eachprofile offersaglimpseintotheinspiringjourneysofwomenwhoareshapingthefutureof businessandsociety.

Asadvocatesforgenderequalityandchampionsofdiversityandinclusion,webelieve inthepoweroffemaleleadershiptodrivepositivechangeandfosterinclusivegrowth. TheEnterprisingWomenoftheYearfeaturedinthisissueexemplifythevaluesof empowerment,collaboration,andexcellence,inspiringotherstopursuetheirdreams andovercomeobstacleswithcourageandgrace.

Weinviteyoutojoinusincelebratingtheachievementsandaccomplishmentsofthese remarkablewomenwhoaremakingadifferenceintheirrespectivefields.Theirstories serveasatestamenttothelimitlesspotentialofwomeninbusinessandtheprofound impacttheyhaveonshapingamoreequitableandprosperousworldforall.

ThankyouforjoiningusonthisjourneyaswehonorandrecognizetheEnterprising WomenoftheYear Together,let'scontinuetochampiondiversity,empowerwomen, andbuildafuturewhereeveryvoiceisheardandeverydreamiswithinreach.

Warmregards

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r o m E d i t o r ’ s D e s k
Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. The Enterprise World Publisher Suchita P. James H. Priyanka N. Sankalp K. Creative Content Editor Marketing Coordinator (Apac) PR & Marketing Coordinator Business Development Executive Creative Design Head Narendra S. Amanda V. Social Media Manager Digital Circulation Manager editors@theentetpriseworld.com For Editorial Concerns: sales@theenterpriseworld.com For Sales & Branding Enquiries: info@theenterpriseworld.com For Subscription: Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057 Follow Us On: Shalmali W. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Divya B. Graphic Designer

Forthecoverreadabout-

BorninBombay, movedtotheMiddleEastwithherparentswhen Aditi shewasfour,andwasraisedinKuwait.Shecompletedherundergraduate studiesinelectricalengineeringandcomputerscienceatPrinceton UniversityinNewJersey,USA.Aftergraduatingduringathrivingperiod onWallStreet,AditiembarkedonhercareeratGoldmanSachsinNew Yorkwithintheirassetmanagementgroup.Sheactivelymanagedportfolios andtradedforinstitutionalclients,overseeingassetstotaling$3billionwith herteam.

Whileexcellinginherfinancialcareer,Aditidevelopedakeeninterestin philanthropyandbecameactivelyinvolvedintheAmericanIndia Foundation,connectingaffluentIndiansintheUSwithnon-profitinitiatives inIndia.Duringthistime,shecateredtovettingnon-profitsandpresenting themtopotentialdonors,contributingtofundingtheseinitiatives. Simultaneously,Aditi’shusband,AshwinSuresh(Founder,PocketAces &Loco),delvedintotheworldoffilmfestivalsinNewYork.

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Case Study The Unseen Thread: How The New York Times Connects Us to the World
upshot South Dakota: The Land of Infinite Variety
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Blog Michael Burry's Investment Hotspots
Review bamboohr
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Pocket
Pictures
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Co-Founder, MD & CEO
Aces
Pvt.

ADITI SHRIVASTAVA

A Dynamic Leader Redening Conventional Norms of Business with Innovation

Mediaisachallengingsector,and

tothriveamidstsuch challenges,leadersneedto harborapowerfulmindsetthatembraces innovation,adaptability,andadeep understandingoftherapidlyevolving landscape.Inmedia,wheretechnological advancementsandchangingconsumer behaviorsreshapetheindustry,leaders mustcultivateamindsetbeyondtraditional paradigms.

Characterizedbyablendoftheattributes neededtothriveasacontemporaryleader, AditiShrivastava(Co-Founder,MD, andCEOofPocketAcesPicturesPvt. Ltd)hasemergedasapowerfulpersonaof leadershipinthemedia.Withherastute expertiseintheindustry,Aditiistakingthe companytowardssustainedsuccess.

TheBeginningofanIllustrious Journey

BorninBombay,Aditimovedto theMiddleEastwithherparents whenshewasfour,andwasraised inKuwait.Shecompletedher undergraduatestudiesinelectrical engineeringandcomputerscience atPrincetonUniversityinNew Jersey,USA.Aftergraduating duringathrivingperiodonWall Street,Aditiembarkedonher careeratGoldmanSachsinNew Yorkwithintheirasset managementgroup.Sheactively managedportfoliosandtradedfor institutionalclients,overseeing assetstotaling$3billionwithher team.

Whileexcellinginherfinancialcareer, Aditidevelopedakeeninterestin philanthropyandbecameactively involvedintheAmericanIndia Foundation,connectingaffluentIndians intheUSwithnon-profitinitiativesin India.Duringthistime,shecateredto vettingnon-profitsandpresentingthem topotentialdonors,contributingto fundingtheseinitiatives.

Simultaneously,Aditi’shusband, AshwinSuresh(Founder,Pocket Aces&Loco),delvedintotheworldof filmfestivalsinNewYork.Amidthe 2008economicslowdown,Aditiand Ashwinretainedtheirjobs,butthe reducedworkloadpromptedthemto contemplatetheirfuture.Uninterested inpursuingMBAslikemanyothersat

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thetime,theyexploredalternative paths.Aditi’spassionfor developmentworkintensified whileAshwinbecamemore involvedinfilmfestivals,and participatedintheSouthAsian FilmFestivalandtheTribecaFilm Festival.In2011,aftercareful consideration,theyrelocatedto Indiatopursuetheirdistinct passions.WhileAshwinentered themediaindustrybyjoining RelianceEntertainment,Aditi continuedherdevelopmentwork byjoiningIntellicapAvishkar, wheresheworkedforfouryears, focusingonfundingcompanies thatoperatedforasocialcause, suchaslow-costeducation, healthcare,cleanenergy,and microfinance.Shealsoestablished anAngelnetwork,mirroringher previouseffortsinNewYork, wherehigh-net-worthindividuals inIndiainvestedinthesesocially impactfulbusinesses.Duringthis period,Ashwincontributedtothe establishmentofJungleePictures, aproductionstudiounderTimesof India.Afterrealizingthebusiness potentialinthestudiobusiness, Ashwin,alongwithhiscollege mateAnirudhPandita,setup PocketAces.

Whatinitiallystartedasastudio, PocketAcespivotedtocatering contentafterseeingtherisein digitalviewership.Startingwith short-formcontent,thecompany graduallyexpandedtolong-form contentandeventuallyventured intoOTTplatforms,becomingone ofthefirsttoputcontentonthese platforms.Aditijoinedthe organizationcirca2016,andled thekeyverticalofrevenue,which involvededucationofthedigital contentasamediumfor advertiserstopromotetheir brand/product.

Broadening an Impactful Cause via Media

Earlier engaged in development work, Aditi found fulllment yet noticed the challenge of scaling such initiatives. Despite successfully running low-cost healthcare clinics, the depth of impact seemed constrained compared to the desire for a broader reach. This realization dawned that the work was profound but not expensive, and as a result, striving for a wider impact became crucial for Aditi.

Teaming up with Ashwin & Anirudh, Aditi embraced leveraging media to magnify their inuence on the country. Acknowledging the substantial power of media in shaping mindsets, particularly among the youth, they aimed to create content that would resonate positively. This realization sparked a motivation to reach millions and convey progressive messages, addressing women’s empowerment, fair skin bias, career guidance, education, and mental health. Essentially, Aditi perceived an opportunity to extend the impact she sought through development work on a much broader scale using media. Recognizing the potential to inuence a wider audience through content creation for young people, she embraced the idea wholeheartedly.

With its signicant development, the mission of Pocket Aces evolved into being a culture creator that positively inuences people–summarizing the essence of their journey and emphasizing the subtle messaging and mindset that initially captivated Aditi’s interest in the business. Highlighting how the evolution of the company’s mission statement marks a full circle, afrming its commitment to positively impacting society through media, Aditi says,

“Early last year, we put out our new mission statement: to be a culture creator that inuences people positively. The subtle message I had in my mind was why I got involved in this business. We have come full circle and made it a very mission statement for our company.”
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ADITI SHRIVASTAVA Co-Founder, MD & CEO

ScalingSuccessBeyondtheGrowthCurve

ThejourneyofPocketAceshasbeenthatof severalupsandnotabledowns.Althoughthe companyhasrisentooneofIndia’sleadingdigital entertainmentcompanies,itfacednumerous challenges,especiallyduringitsinceptionwhile attemptingtocarveamarkintheindustry. Reflectingonthecompany’sgrowth,Incontrastto manywhohadadvertisingordirectorialassistant experience,Aditiandherteamfaceddisadvantages asoutsiders,strugglingtosecuremeetingsinitially However,theadvantagesofbeing outsiders—approachingthingsdifferentlyand fosteringnaturalinnovationduetotheirlackof preconceivednotions–turnedoutbeneficialfor Aditi.Acknowledgingthechallengeofbeing dismissedearlyon,sherecallsagencies questioningwhytheyshouldmeetwithindividuals outsidetheindustry.Despitetheinitialskepticism, thesuccessoftheircontentpromptedagenciesto reachout,recognizingtheirpotential.

Aditirecollectsthelearningcurveinadaptingto thecreativesector’suniquedynamics,stressingthe importanceofbeingopentounderstandingthe creativeprocessandfosteringacollaborative environment.Despitedifferences,Aditiandher teamintroducedsomebestpracticesthatwere appreciatedbythecreativeside.

Essentially,Aditiensuredtheimplementationand inculcatingofauniquecareerapproachthat allowedcreativeindividualstojoinasfreshers, progress,engageincomprehensiveappraisals,and contributetothecompany’sdistinctiveposition. Additionally,PocketAcestransformedfroma traditionalcash-orientedprocesstoastreamlined, digitized,andcashlessapproach.Inthispursuit, threekeyfactorscontributedsignificantlytothe company’ssuccess–namely,astrong organizationalculture,prioritizingtransparent businesspracticesandhighlevelsofservices,and harboringadata-drivenmindset,focusingon understandingwhatworksefficientlyandusing dataforcontentcreationdecisions,includingshortformtestingforlong-formcontent. “We brought a unique culture to this industry, which is very meritocratic, gender and age agnostic. We introduced new and innovative ways of working,” addsAditi.

We brought a unique culture to this industry, which is very meritocratic, gender and age agnostic. We introduced new and innovative ways of working.

Multi-FacetedLeadershipApproach

Beingatthecompany’sforefrontandspearheadingatthehelm,Aditioversees multipleresponsibilitieswhilebeingdedicatedtopivotingPocketAces consistentlytothetop.Inherrole,sheoverseestheformulationofthe company’sstrategy.Giventhedynamicnatureoftheindustry,markedby continualinnovationandtheinfluxofnewplayers,Aditiemphasizesthat adaptabilityandforesightaretwonecessaryelementstosucceed.Forinstance, despitethechallengesposedbytheCOVID-19pandemic,PocketAces successfullyovercamethehurdlesandexperiencedtremendousgrowthunder herleadership.Aditi’sprimaryfocusisensuringthecompanyremainsagile andresponsivetothemarketenvironment.Thisdynamicaspect,while exciting,presentsitsownsetofchallenges.Thisinvolvesidentifyingsuitable headsforeachdepartment,formulatingannualplans,andstrategizingfor profitabilityandleanperiods.

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PocketAces’sclientelecomprisesAgencies,AdvertisersandOTTplatforms,withadditionalcollaborationswithprominent platformslikeFacebookandYouTube.Hence,Aditialsodedicatesmuchofhertimetofosteringlong-termpartnershipswith thesekeyclients.Shebelievesbuildingandnurturingtheserelationshipscontributesignificantlytothecompany’ssustained successandgrowth.Asaleader,Aditialsorecognizestheimportanceofdedicatingtimetoherteam,focusingontheir developmentandwell-being.Shefurtheracknowledgestheessentialaspectoffundraising,apursuitthateveryleaderand founderinthestartupecosystemmustengagein.

MappingProfitabilityandScalingSuccess

Whileaddressingthechallengeofbalancinginnovationandrisk-takingwithprofitability,Aditiemphasizesthecompany’s adaptability.Reflectingontheearlyyears,sheacknowledgesthecompany’sfortunatestartwithsubstantialinvestmentsfrom arcadefundssuchas3one4Capital,PeakXV(EarlierSequoiaCapital),andDSPGroup.Duringthisphase,thefocuswas primarilyonexperimentationandinnovation,aimingtodiscoverproductswithpotentialmarketfitandscalingthemonce identified.Unlikeotherleaders,Aditiemphasizesthatmonetizationbeginsonceproduct-marketfitisachieved.Forinstance, FilterCopyhasemergedasahighlyprofitableproduct,andtheprofitsgeneratedfromitwerechanneledintoresearch& developmentofnewchannels,exemplifiedbytheinvestmentinNutshell.

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Shehighlycreditsherfinancial backgroundfornavigatingsuch challengesandacknowledgingthe needforfinancialacumen.Drawinga contrastwithentrepreneurs specializinginspecificindustries,she highlightsthattheadvantageof havingafinancialbackground, especiallyinstructuringsolutionsfor diversebusinesslines,isbeneficial andoffersanupperhand.With carefulfinancialplanning,Pocket Aceshassteadilygrownitsrevenue, leadingtoaprestigiousand successfulacquisitionintheindustry AccordingtoAditi,thecompany emphasizedthestrategicdecisionto spinoffLoco,thegamingapp, recognizingtheinherentdifferences betweenthelifecyclesofthegaming industryandPocketAces.Bydoing so,itraisedabout$60millionfrom gaminginvestorsworldwide.Overall, Aditimanagesabalancebetweena revenue-startingbusinesswithahigh burnrateandaprofitableone,each keptdistinctlyseparateforstrategic reasons.

NurturingTalentwithaGrowth Mindset

Ininfluencertalentmanagement, Aditifounditstraightforward,given thepopularityoftheircontentandthe emergenceofactorslikeDhruvand Mithilafromshowslike“Little Things”and“Adulting.”Recognizing theneedformanagement,they initiallysignedactorsfromtheir content,suchasAkashdeepAroraand SukhanGoyal.Overtime,the company’stalentmanagement division,Clout'srosterexpanded significantly,encompassingfashion, beauty,dance,music,fitness,food, comedy,andentertainment influencers.Aditihighlightsthe importanceofgrowing,nurturing, andprovingtheirabilitytosecure betterinfluenceropportunities.Pocket Acesleveragesitsstatusasacontent

Leading The Strategic Acquisition by SAREGAMA

Post the spin-off of Loco, Aditi, who at that time got elevated to Chief Executive Ofcer, focused on guiding Pocket Aces to protability. In that journey, she also had multiple conversations with strategics who wanted to partner and take Pocket Aces to the next level. While the company was able to sustain itself and didn’t require external investments, Aditi knew the value a strategic would bring in and doubled down the efforts of nding the right t.

Those efforts culminated in 2023 when Pocket Aces announced that it was acquired by Saregama, India’s oldest music label company. Through this acquisition, Pocket Aces would help Saregama expand its digital footprint to the youth of the country, an audience on which the Pocket Aces team had signicant knowledge.

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producertocasttalentinitsowncontentandutilizechannelslike FilterCopy,DiceMedia,Nutshell,andotherstobuildandenhance influencers’socialmediapresence.

Aditiemphasizesthecompany’sculture,whichvalueshigh performancewhileprovidingasupportiveenvironmentfortheirinhousetalent.Youngprofessionalsappreciatetheabilitytoexpress theiropinionsandcontributetodecision-makingprocessesfreely Combiningapositiveculture,meaningfulwork,andbelovedbrands makesPocketAcesanappealingworkplacefortoday’syoungtalent. AcingtheRacewithConsistencyandStrategy

Presently,itischallengingfordebut/newplatformstoestablish themselvesdespitetheavailabilityofmanyoptions.AlthoughDice MediaandFilterCopyconsistentlydeliverhighlyrelatablecontent, manystillfindthemselvesreturningtotheseplatformsduetothe comfortandfamiliaritytheircontentprovides.AditirecallsPocket Aces’sjourneyinshort-formcontent,highlightingitssuccessby consistentlylaunchingnewchannels.Despitefiercecompetitionwith majorplayersenteringOTTplatforms,thecompanysuccessfully distinguisheditselfbytargetingayoungurbanaudience.

AsperAditi,PocketAces’sstrategyistoplaytoitsstrengthsand expandintodiversegenreswhileadheringtotimelycontentdelivery; however,sheanticipatesshiftsintheindustry,withfilmproducers returningtotheatersandTVproducersfocusingonTVpluscontent. Nevertheless,PocketAces’approachinvolvescontinuously producingqualitywork,collaboratingwithtalentedcreators,and

consistentlyexecuting,whileothersmayadopt opportunisticperspectives.Notably,Aditibelieves industryfluctuationsaretemporary,anditis importanttoexecutetheirstrategyconsistently BreakingGenderNormswithInfluential Entrepreneurship

Beingawomanleaderinthemediaindustryposed severalchallenges,especiallygenderstereotypes,for Aditi.Shereflectsonhercomparativelyfewer challengesasawomanfounder,attributingittoher strongprofessionalbackground,includingrolesat Goldmanandassistingstartupsinraisingcapital. Havingmaleco-foundersaddedapracticaldynamic, allowinghertofocusonefficiencyratherthan genderdynamicsinmeetings.Aditiacknowledges discriminationbutemphasizestheimportanceofnot lettingitaffectherandaddressingitwhennecessary.

Intermsoffundraising,Aditisharesapositive experience,highlightingtheculturalfitwith investorsandthesignificanceofhavingagoodfilter indecision-making.Regardingwomen’sinclusionin herorganization,Aditiacknowledgestheneedfor morewomeninseniormanagementandemphasizes meritocracy,valuingdiversitywhileprioritizingthe rightpersonforthejob.Sheseestheimportanceof diverseperspectivesandadvocatesforabalanced approachtoteamcomposition.

Aditi’sjourneyasoneofthetopmedialeadersand aninfluentialentrepreneurinspiresmanyaspirants lookingforwardtojoiningtheindustryand establishingthemselvesasrecognizedplayers.Asa seasonedleaderinthemedia,sheemphasizesthe significanceofhypothesisbuildingandtesting.She encouragesfounderstoarticulatetheirproblem, definetheirhypothesis,determinethemetricsfor product-marketfit,andoutlineascalingplan.Aditi suggestsconsideringmarketsizeandrecommends bootstrappinginsteadofrelyingheavilyonexternal funding.

Inconclusion,Aditihighlightsthechallengesof entrepreneurship,cautioningagainststartinga businesswithoutagenuinepassionforsolvinga specificproblem.Asoneofthepopularmedia leadersandawomanentrepreneur,Aditiactively advocatesforsmartpeopletojoinexistingstartups, promotingthegrowthofafewscaled-up,impactful venturesovernumeroussmallbusinesses.

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T I M E TO TRAVEL Best

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ThebesttimetovisitSouthDakotaisbetweenlate MaytoSeptember,whenthesummerisatitspeak. Eventhoughalltheseasonsherepaintthetownin beautifulcolors,summerscanbethebestoption becausealltheoutdooractivitiesareopen.

Ifyouareonalowbudget,youcanconsidervisiting betweenOctoberandMarch.However,thesemonths canbechillyandwintersinSouthDakotaare extreme.Ifyoulovesnowandcantolerateintense cold,thenyouwillenjoythemajesticwhiteland.

TheDestinationforExplorers&Adventurers

SouthDakotaoffersamagicallandscapethatconsists ofhistoric,national,andquirkymonumentsand pointsofinterest.Fromexploringscenicbeautyto trekkingandgettinglostinthecalmnessofnature, youwillfindatonofoutdooractivitiesthatare perfectfortheadventurerinsideyou.

MountRushmoreNationalMemorial

SaidtobethemosticonicplaceinSouthDakota, MountRushmoreislocatedwithintheBlackHills.It isamemorialplacewithmountainheadscarvedin theshapeoffourAmericanPresidents,Thomas Jefferson,GeorgeWashington,TheodoreRoosevelt, andAbrahamLincoln.Itisthemostvisitedmemorial andyoucanreachherebya30-minutedrivefrom RapidCity

SiouxFalls

SiouxFallsisSouthDakota’sbiggestcityandhome toTheFallsofBigSiouxRiver Thecityoffersalittle bitofeverything.YoucanexploreFallsPark,theold CourthouseMuseum,andthehistorichouseof PettigrewHomeandMuseum.Youcanalsovisit Benson’sFleaMarket,whichhasover80stallsand vendorsofferingawiderangeofcraftsandantiques.

MammothSite

MammothSiteisliterallyatimestampofwhatlived inthatregionthousandsofyearsago.Itwas establishedtoserveasamuseumandpaleontological siteforresearchers.Thelandholdstheremainsof mammoths,camels,wolves,llamas,andother animals.Itistheworld’slargestsiteformammoth remainsandisopentothepublic.

BadlandsNationalPark

ThelandscapeofBadlandsisenigmaticandincludes vasthillsandpinnaclesformedbyerodedclayand sandovertheyears.Youcanalsowitnessthewildlife whileexploringthelandonfootbutalwaysbecautious whiledoingso.YoucanalsobooktheBadlands NationalParkprivatetouraswell.

CusterStatePark

ItisthebiggestparkinSouthDakotaandoffersa peacefulanduniquelandscapewithdifferentterrains.If youlovetohike,thisgorgeousandbreathtakingplace isoneofthebestplacestovisit.Toenterthepark,you mustpayasmallentryfeeandplanafewdaystripto explorethewholepark.

BlackHillsNationalForest

Knownforitsrecreationalopportunities,BlackHills NationalForestisspreadover1.2millionacresofland. Itencompassesuniquerockformationsandcaves, canyons,opengrasslandparks,tumblingstreams,and deepbluelakes.ThenameBackHillscomesfromthe LakotawordPahaSapawhichmeanshillsthatare black.

While these are the top places you shouldn't miss, here are more places to explore,
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Crazy Horse Memorial

PeekingIntoTheirCulture

TheReligioninSouthDakotaismostlyChristianity followedbyJudaismandLutheran.Forthem,religionis animportantfactorineverydaylife,thustheygoto churchfrequently.Agricultureisthemainindustryhere andhasahugeinfluenceonpeopleandsociety.

ThemajorityofthepopulationspeaksEnglishinSouth Dakota,butsomeNativeAmericanwordshavemadeit intocommonpractice.Asmallpartofthepopulation alsospeaksGerman.

SouthDakotanshavetheirrootsfromAmericanIndians, theAmericanWest,andtheMidwest,andEurope,thus,

Sioux Family

theircultureandtraditionsarereflectionsofthesame.They alsoholdmanyfestivalsthroughouttheyearthatcelebrate theirhistory

TheLandofRichHistory

SouthDakotawasinhabitedbypeoplemorethan11,000years ago.SahnishorAkirawerethefirstestablishedgroup,who migratedfromCentralAmericatoNorthAmerica.Theother tribeswereLakotaSioux,DakotaSioux,andCheyenne. Throughoutthe19thcentury,itwastheheartofthewestward expansionmovement.

Ifyouwanttoexploremoreaboutthestate’sNativeAmerican cultureandhistory,youmustvisittheseplacesandsites.

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Oglala Lakota College Historical Center

Bear Butte State Park

CrazyHorseMemorial

TheCrazyHorseMemorialsite attractsaroundonemillion visitorseveryyearbecauseofits magnificenceandhistory.Itis believedthataLakotawarrior whofoughttoprovehimselfina battleearnedhisfather’stitle TasunkaWitco(CrazyHorse).

Oglala

LakotaCollege HistoricalCenter

Youcangatherinformationon theWoundedKneeMassacrefor freeatOglalaLakotaCollege HistoricalCenteronthePine RidgeReservationinsouthwest SouthDakota.Theeventis believedtobeoneofthedarkest chaptersinAmericanhistory. There’sasolitarystone monumentatPineRidge Reservationasagravetohonor thepeoplewholosttheirlives.

Bear

ButteStatePark

BearButteisoftenmislabelledas amountainasit'sover1,200feet tallandisformedbyseveral ingeniousrocks.Itisconsidered tobeasacredsitetoNative Americansandhasseveral interestingstoriesbehindits name.

Sica

HollowStatePark

Hollow State Park

THE LAND OF RICH HISTORY

Ifyouareafanofmystery,andbelieve inspirits,thenyouwilllovetoexplore thehistorybehindSicaHollowatSica HollowStatePark.Sicawasnamedby NativeAmericanswhentheyfirst visitedtheplace.Itmeansevilorbad. Theynameditbecauseofthered-tinted watertheywitnessedatthestream.The placeisspookybutbeautifultoo.

Wanttolearnaboutthetribesandrich cultureofSouthDakota?Thenattend oneofthepow-wowfestivals.Pow woworwacipiisDakota,Lakotaland Nakotaworldfordance.Itisnotonlya festivalbutasocialeventwherethey performtheirtraditionaldances.

Differenttribeshostpowwow throughouttheyearbuttheBlackHills powwowheldinRapidCityevery Octoberisthebiggest.

Pow Wow Festival Sica
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Kuchen - It is a cake-like German pastry that is made from sweet dough with a lling of custard, fruits, or nuts. The locals love this dessert so much that it was declared the national dessert of The Mount Rushmore State.

CUISINE You Can’t Miss

Chislic - A dish you can miss. It is named the ofcial food of South Dakota. Halfinch cubes of meat, mostly lamb, venison, or beef are deep-fried or grilled and served on dish or skewers.

Kolaches - It is a puff pastry with fruits packed in the middle. They're a staple in South Dakota culture and are known to be the unofcial pastry of the state.

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Wasna - It is a combination of dried buffalo meat, cranberries, and meat. The word wasna is a Lakota word that means all mixed up.

Pheasant and Walleye - Walleye is a freshwater white sh that is prepared by baking, boiling, frying, or grilling. While Pheasant is prepared by garnishing with herbs and vegetables before roasting.

Indian Tacos - The taco with a twist. Instead of traditional shell or tortilla, Indian tacos are served on fry bread and use bison meat.

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StayIntheLapofComfortandBeauty

Fromcampingtolodgestoluxuryandbudgethotelsand uniquestays,SouthDakotahasmanyoptionstologe whileyouexplorethebeautyoftheland.Hereareafew recommendationsforyou,

Ÿ Mt.RushmoreViewRetreat,CusterCounty

Ÿ StargazerA-Frame,CusterCounty

Ÿ RusticWildernessLodge,CusterCounty

Ÿ TheHobbitHouse,CusterCounty

Ÿ CozyTreetopCabin,LawrenceCounty

Ÿ SecludedBlackHillsLodge,LawrenceCounty

Ÿ TheTurtleHouse,LawrenceCounty

Ÿ RetroA-FrameRetreat,LawrenceCounty

Ÿ TheBankHotelDeadwood,Deadwood

Ÿ TheDepot,Deadwood

Ÿ CityLodge,SiouxFalls

Ÿ HotelOnPhillips,SiouxFalls

Whattoknowbeforeyoustartplanningthetrip?

Ÿ Itisintwotimezones-OverhalfofSouthDakota isintheCentralTimeZone.ButRapidCityand westerntownsareintheMountainTimeZone, makingitanhourbehind.

Ÿ LowPopulation-SiouxFalls,thelargestcityof SouthDakotahasundertwolackresidentsandsome havelessthan20,000.Thatmeansyoumightnot findshopsandgrocerieseverywheresoyouneedto packessentialswhileyoutravel.

Ÿ Wintersareextreme-SouthDakotaexperiences freezingtemperaturesbetweenDecembertoMarch soifyouareplanningtovisitatthattime,makesure youhaveallthewinteressentialswithyou.

ThemajesticstateofSouthDakotaislikeawarmhug onwinterdays,youwillfeelcalm,refreshed,and nourishedwithinyoursoul.Ifyouwanttoescapethe hassleandstressofyourday-to-daylifeandfreeyour spirit,thiscouldbeyournextdestination.

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Investingisnoteveryone’scupoftea,andtherehavebeenfarlesssuccessful

stories.Naturally,whenitcomestoinvesting,youcan’thelpbutdraw inspirationfromMichaelBurry.Justayoungboy,tryingouthishandin investingwhileinmedicalschool,MichaelBurrycaughtthespotlight,wherehis nameevenreachedhighlyregardedcompanieslikeVanguard.

MichaelBurrythenwentontoshortthehousingmarket,wherehemaderoughlya $100million.HewasalsooneofthemaincharactersinanOscar-winningmovie–TheBigShort.Now,ifyouhaveseenthemovie,youmusthavewonderedwhatit wouldtaketoinvestlike‘the’MichaelBurry Whileitmaynotbeaseasyasit seems,letustakealookathisportfolioandhisuniqueapproachtoinvesting.

Where is Michael Burry Investing?

5. Alibaba Group Holding Limited (NYSE:BABA)

ScionCapital’sQ32023Investment:$4.3million

AlibabaGroupHoldingLimited(NYSE:BABA)isabigonlinesellerandtech companyworldwide.It'sratedStrongBuyandanalyststhinkitsshareprice couldgoupby$57,aimingforanaveragesharepricetargetof$140.

InJune2023,outof910hedgefunds,112ownedsharesofAlibabaGroup HoldingLimited(NYSE:BABA).ThelargestofthesewasDavidTepper’s AppaloosaManagementLP,withasignificantinvestmentworth$372million.

4. Booking Holdings Inc. (NASDAQ:BKNG)

ScionCapital’sQ32023Investment:$4.6million

BookingHoldingsInc.(NASDAQ:BKNG)isacompanythatprovidestravel services.It'sinterestingtonotethatMichaelBurryhada$4.6million investmentinthecompanyasofSeptember2023,buthealsohadputoptions worth$7.7million.ThissuggeststhatBurrymightbeanticipatingadropinthe stockpriceandhastakenstepstoprotecthisinvestments.AlongsideAlibaba andJD,BookingHoldingsInc.wasanewadditiontoScion’sinvestment portfolioinQ3.

InQ22023,78outof910hedgefundshadinvestedinBookingHoldingsInc. (NASDAQ:BKNG).ThelargestshareholderatthattimewasArrowstreet Capital,ledbyPeterRathjens,BruceClarke,andJohnCampbell.Theyowned 511,104sharesvaluedat$1.3billion.

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3. Star Bulk Carriers Corp. (NASDAQ:SBLK)

ScionCapital’sQ32023Investment:$4.8million

StarBulkCarriersCorp.(NASDAQ:SBLK)isaGreekcompanythatshipsdry bulkcargo.Itssuccessistiedtoastrongglobaleconomy,andanalyststhinkits sharesareaStrongBuyonaverage,withanaveragepricetargetof$23.97.

IntheJunequarterof2023,portfoliosof910hedgefundswereanalyzed, revealingthat15hadpurchasedsharesofStarBulkCarriersCorp. (NASDAQ:SBLK).HowardMarks’OaktreeCapitalManagementemergedas thelargestinvestoramongthem,withsharesvaluedat$461million.

2. Nexstar Media Group, Inc. (NASDAQ:NXST)

ScionCapital’sQ32023Investment:$6.9million

NexstarMediaGroup,Inc.(NASDAQ:NXST)isanAmericancompanythat focusesontelevisionandbroadcasting.Dr.Burryhadasignificantincreasein hisinvestmentinthecompanyduringthethirdquarter,boostinghisholdingsby 225%,whichwasoneofthelargestjumpsseen.Additionally,analystsratethe company'ssharesasaStrongBuy,withanexpectedaveragepriceincreaseof around$55.

AsoftheendoftheJunequarterin2023,30outof910hedgefundswere investorsinNexstarMediaGroup,Inc.Thelargesthedgefundshareholderat thattimewasAmyMinella’sCardinalCapital,withholdingsvaluedat$129 million.

1. Stellantis N.V. (NYSE:STLA)

ScionCapital’sQ32023Investment:$7.6million

StellantisN.V.(NYSE:STLA)isamongthelargestcarmakersglobally Currently,thecompanyisaddressingtheaftermathofsignificantunionstrikes intheUnitedStates.Tomanagethis,it'sofferingbuyoutoptionstoworkers, aimingtocreatefinancialroomforproducingelectricvehicleswhilealso honoringunionagreements.

Inthesecondquarterof2023,27outof910hedgefundshadinvestmentsin StellantisN.V.(NYSE:STLA).Thelargeststakeamongthesewasheldby ArrowstreetCapital,ledbyPeterRathjens,BruceClarke,andJohnCampbell, valuedat$420million.

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The Investment Approach of Michael Burry

MichaelBurry,avalueinvestor,followstheprinciplesoutlinedinthebookSecurity AnalysisbyBenjaminGrahamandDavidDodd.Hefocusesonakeyideacalledthe "marginofsafety."Thismeanshelooksforcompanieswhosestockpriceislowerthan whatthey'reactuallyworth.Burrybelievesthatinvestinginsuchcompaniesissafe becausetheirstockpricesarelikelytoincreaseovertimetomatchtheirtruevalue.

Manyinvestorsuseavalueinvestingstrategy,butBurryhassomeuniquemethodsthat sethimapartandcontributetohissuccess.Here'swhatmakeshisapproachdifferent:

Hesearchesforvalueeverywhere,saying,"IfIsee valueinit,it'sapotentialportfoliocandidate.”

Hismostfamousinvestmentwasn'tastock,butcredit defaultswapsthatheusedtobetagainstthehousingmarket.

Hemakesdecisionsbasedonhisownanalysis, notinfluencedbyothersormarketemotions.

Burryiswillingtotakeadifferentstancefrom thecrowdandreliesonhisownresearch.

Heofteninvestsinunpopularsectors,believingit'sachance tobuystrongcompaniesduringtimesofirrationalselling.

Burryisknownforbeingselectiveinhisinvestments.Atthecloseof2022, ScionAssetManagementheldonlyninestocks,reflectingBurry'spreference forqualityoverquantity.Heoptsforstocksthatoffergoodvalueanda marginofsafety,ratherthanspreadinghisinvestmentsacrossnumerous companies.Thisapproachcontrastswiththestrategyofinvestinginmany companieswiththehopethatafewwillyieldsignificantreturns,asBurry aimstomakeeachinvestmentcount.

MICHAEL BURR Y'S T OP 5 0 INVES TMENTS | March 2024 36
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THE NEW YORK TIMES

THE NEW ORK | March 2024 40

The Unseen Thread: How The New York Times Connects Us to the World

Apart from charging my phone, the rst thing I do is make black tea and read the headlines of The New York Times. Most of the time, I don’t have any idea about what to do with my life but yes, I want to know what is happening around the world. I nd it one of the popular and trustworthy sources of information acting as a watchdog and holding governments, institutions, and individuals accountable. It plays a crucial part in shaping public opinion and due to this, I can debate with my colleagues about controversial topics in the world. Instead of going online and searching the speciality of my region, I can read about it in The New York Times. Here, you can read about the newspaper and understand what journey it has made to reach to our hands in every morning.

The New York Times Through the Ages

Often called the "Gray Lady," The New York Times (NYT) has been a prominent newspaper since it was founded in 1851. Started by Henry J. Raymond and George Jones, the paper aimed to provide readers with reliable news and information. In its early years, it focused on reporting signicant events, including the Civil War. Over time, it became known for its commitment to journalistic integrity and high editorial standards. It played a crucial role in shaping public opinion and has won numerous Pulitzer Prizes for its outstanding journalism.

In the digital age, NYT transitioned to online platforms, offering news through its website and mobile apps. It covers a wide range of topics, from politics and culture to science and sports, making it a go-to source for news enthusiasts worldwide. Despite facing challenges and controversies, The New York Times continues to be a respected institution, providing valuable insights and information to readers, and making it a vital part of the global media landscape.

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Civil War Coverage: The NYT Began its journey during the Civil War, providing readers with reliable coverage of the conict. it set the stage for the newspaper's dedication to inforing the public.

Digital Transition:

The NYT successfully transitioned to online platforms, expanding its global reach. Its website and mobile apps now provide timely and diverse news coverage.

TheNewYork Time s’ s C o n rt i noitub

Pulitzer Prizes: The NYT has been awarded numerous Pulitzer Prizes, showcasing its excellence in journalism. They recognize its outstanding reporting, Photography, and editorial commentary.

Watergate Scandal: The NYT played a crucial role in exposing the Watergate scandal, contributing to the downfall of President Richard Nixon. It the power of the press in holding those in power accountable

Pentagon Papers: The publication of the Pentagon Papers, a top-secret government report on the Vietnam War, showcased The New York Times' commitment to transparency and the public's right to know.

msilanruoJot
| March 2024 42

The New York Times' historical milestones reect its enduring commitment to journalistic excellence, contributing signicantly to shaping the standards and practices of modern journalism.

www.theenterpriseworld.com | 43

The New York Times (NYT), renowned for its editorial standards, has signicantly inuenced the global media landscape. Its commitment to journalistic integrity, accuracy, and impartiality sets the bar for newspapers worldwide. The following aspects highlight the editorial policies that have shaped its inuence:

Fact-Checking

and Verication: The NYT places a strong emphasis on rigorous fact-checking processes to ensure the accuracy of information before publication. This commitment to veriable reporting reinforces its credibility.

Impartiality and Objectivity: The newspaper strives to present news stories in an unbiased manner, separating news reporting from opinion pieces. This dedication to objectivity sets a standard for fair and balanced journalism.

EEditorial Independence: The NYT maintains editorial independence, resisting undue inuence from external forces. This commitment allows the newspaper to act as a watchdog and hold those in power accountable.

ditorialPolicies

| March 2024 44

Inuence on Other Newspapers

TheeditorialpoliciesofTheNewYorkTimesserveasabenchmark,influencingothernewspapers globally.Mediaoutletsoftenlooktoemulateitscommitmenttoaccuracy,impartiality,andinvestigative journalism,seekingtobuildtrustwiththeiraudiences.

Throughthesecontroversies,TheNewYorkTimesengagesinongoingself-reflection,adaptingits editorialpoliciestoaddressevolvingchallengesandmaintainitscommitmenttojournalisticexcellence. Asamediatrailblazer,itcontinuestoshapetheeditoriallandscapeandcontributetothebroader discourseonmediaethicsandresponsibility.

www.theenterpriseworld.com | 45

The New York Times (NYT) has maintained an active and engaging presence across various social media platforms through strategic campaigns. Notable among these is the #NYTReadalong initiative on Twitter, where readers are encouraged to share their thoughts and favorite articles, fostering a sense of community engagement. Additionally, the NYT's participation in the #COVID19FrontLine campaign showcased its commitment to frontline workers during the pandemic, emphasizing the importance of reliable news.

On Instagram, the #NYTPhotoChallenge allows followers to share their visual interpretations of current events, creating an interactive space for artistic expression. The newspaper's Facebook Live sessions, including "The New York Times Book Club," provide an opportunity for real-time discussions with authors and journalists, fostering a dynamic online community. Through these diverse social media campaigns, The New York Times not only disseminates news but also actively involves its audience in meaningful conversations, solidifying its digital presence and adapting to the evolving landscape of news consumption.

| March 2024 46

1. Digital Transformation Challenges:

Challenge: With the rise of digital media, The New York Times faced the challenge of adapting to an online landscape and monetizing digital content effectively.

Response: The Times implemented a digital subscription model, requiring readers to pay for online access. This move proved successful, contributing signicantly to the newspaper's revenue and allowing it to invest in quality journalism.

2. Criticism of Bias:

Challenge: The newspaper often faced criticism for perceived political bias in its reporting, raising concerns about journalistic objectivity.

Response: The New York Times acknowledged the need for impartiality and instituted measures to ensure balanced reporting. It invested in diverse newsrooms and editorial practices to present a more comprehensive and fair perspective.

3. Competition in the Digital Age:

Challenge: The proliferation of online news sources led to increased competition, challenging The New York Times to stand out in a crowded digital space.

Response: The Times focused on high-quality journalism, investigative reporting, and in-depth analysis to differentiate itself. Continuous innovation, multimedia storytelling, and interactive features enhanced the reader experience.

4. Press Freedom and Security Concerns:

Challenge: Operating in a world facing increasing threats to press freedom and journalists' security, The New York Times had to navigate these challenges.

Response: The newspaper prioritized the safety of its journalists, investing in security measures and protocols. It also continued to champion press freedom, advocating for the protection of journalists worldwide.

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5. Trust and Credibility Issues:

Challenge: Trust in media became a global concern, and The New York Times faced challenges in maintaining its reputation and credibility.

Response: The Times doubled down on transparency, factchecking, and correction policies. It engaged with its audience through ombudsman columns, reader feedback mechanisms, and public editor positions to address concerns directly.

Conclusion

In navigating these challenges and responding effectively, The New York Times has not only sustained its legacy but also emerged as a digital powerhouse. By embracing change, prioritizing journalistic integrity, and adapting to evolving reader preferences, the newspaper continues to drive growth and maintain its position as a leading global media outlet.

The New York Times has played a signicant role in shaping the trajectory of journalism, standing as a beacon for high-quality, investigative reporting. Its rich history reects a commitment to journalistic integrity and adapting to technological changes. The lessons from its legacy include navigating challenges, upholding truth, and illustrating the transformative power of a free press. The newspaper's enduring impact underscores the importance of responsible journalism, providing valuable insights for aspiring journalists and media organizations aiming to inform and enlighten society.

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Overview:

BambooHRisacloud-basedhuman resource(HR)softwarecompany The company’sflagshipproductisanHRIS (humanresourceinformationsystem) thatstreamlinesHRfunctionssuchas:

Founder: Ben Peterson and Ryan Sanders

Headquartered:

Website:

https://www.bamboohr.com/

EmployeeData Management

Time Management

Benefits Administration Performance Management

BambooHRworkswithorganizations ofallsizes.Thecompanyfocuseson workplaceculture,continuoussoftware development,anduser-friendly, scalablesolutions.

Establishment Year: 2008
+
London, Utah No. of Employees: 700
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ProsandCons:

Itisknownforitsuser-friendlyinterfaceandefficienttime-offrequestsystem.UsersappreciateitscentralizedHR informationhubandresponsivecustomerservice.However,somehavefacedchallengeswiththepayrollfeatureand interfaceconvenience.ThisoverviewprovidesinformationonBambooHR'sstrengthsandareasforimprovement.

Cons
Centralized HR Information
User-Friendly Interface
Efcient Time-Off Requests
Excellent Customer Service
Error Reduction
Payroll Feature Challenges
Minor Inconvenience
in Interface
Information Accessibility Challenges
of BambooHr:
Pros
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Features
Employeedatamanagement Timetracking Hiringtools
Performancereviews Benefitsadministration Mobileaccess
support www.theenterpriseworld.com | 51
Customreporting Documentmanagement Onboarding

BambooHr Plans:

Advantage Plan:

Thisplancosts$8.75permonthfor advancedstrategicHRneeds,which includesfeatureslikeemployee onboarding,advancedreports,andmore.

Essentials Plan:

Thisplancosts$5.25permonthfor basicHRfunctionswhichis100% web-basedwithstandardaccesslevels.

Bothplansallowadd-onsforpayroll,performancemanagement,andtimetracking,providingflexibilitytotailorHR solutionstospecificorganizationalneeds.

Customer Reviews:

"EverythingIneedinoneplace":IlikethatIcanviewmypaydetailsincludingwhat'stakenoutfortaxesand mytaxforms.IwasabletogetmyW2directlyoffofBambooHRwhichwashelpful.Ialsoreallylikebeingable toseewhoisoffthatdayandupcomingcompanyholidaysIthinkitsolvestheproblemofcomplicatedinputof hoursandnotknowingexactlyhowmuchofmypaycheckwillbedeductedfortaxes.Inputtingmyhoursissuper easy,andIlikethatittellsmemytotalhoursforeachweekandeachpayperiod.Ialsolovethatittellsmewhat percentageofmypaycheckisdeductedfortaxes.I'veneverhadthatbefore,anditmakesiteasytoknowexactly whatwillbeonmypaycheck.

"User-FriendlyHRSolutionwithaFewManagerialLimitations":I'vebeenusingBambooHRatmy organization,andoverall,it'sbeenavaluabletoolformanagingvariousHRprocesses.Theinterfaceisuserfriendly,makingnavigationabreeze.Thehiringfeaturesareastandout,streamliningtheentirehiringprocess andensuringasmootherexperienceforbothrecruitersandcandidates.BambooHRhasaddressedseveralcritical issuesandstreamlinedessentialHRprocesses.Onenotablebenefitisitsefficiencyintimemanagementand tracking,providinganaccuratesystemforpayrollprocessing.BeforeBambooHR,wehadphysicaltimecards. Thehiringprocesshasbeentransformed,withBambooHRofferingfeaturesthatenhancerecruitment,makingita breezetomanageandonboardnewteammembers.Overall,BambooHRhasincreasedefficiencyandstreamlined theworkflowforourteam.

"Greatapp,superuserfriendlyandeasytonavigate.”: WhatIlikemostaboutBambooHRisthatIcan easilyclockinandout,scheduletimeoffforreview,andviewotherusers'timeoffonthecompanycalendarto knowhowtoplan.Themessage/announcementaspectisgreattoosothatimportantinfocangeteasily communicatedtothewholeteam.AsauserIappreciatebeingabletoviewmyexactaccruedhoursfortimeoff, andbeingabletotakethosehoursoutasIrequesttimeoffmakesitsupereasytoknowhowmanyhoursIhave lefttouse.

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1.IsBambooHrsafetouse?

Ans:BambooHRencryptscustomerdataduringtransmissionandatrest,hostingitinthe UnitedStates,Canada,orIrelandbasedoncustomerpreferencesandlegalrequirements.

2.WhatisuniqueaboutBambooHR?

Ans: BambooHRhasitsadd-onpayrollsolutionthatallowsdatatoflowautomatically

3.WhichcompaniesuseBambooHR?

Ans: ThissoftwarehasbeenusedbymanycompaniesincludingDoorDash,DutchBros Coffee,andFurnitureRow.

4.IsBambooHRanERPsystem?

Ans: BambooHRisanEnterpriseResourcePlanning(ERP)softwareenablingbusiness managerstoadministratetheircompaniescorrectly.

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