The Best Franchises To Buy in 2023

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Article - 2023’s Top Strategies for Successful Software Development Wings and Rings The Harbour City! The Incredible Success Story Of Adidas. The Best FRANCHISES To Buy in 2023 TheClub-level Sports Restaurant and Bar Franchise Sports Restaurant and Bar Franchise To read more Nader Masadeh President & CEO

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F r o m E d i t o r ’ s D e s k

Franchisingisthekindofabusinessmodelthathascreatedastirinthismodernworld. Andwhynot!Withmultiplebenefits,itisoneofthebusinessesthatwithafixedmodule canalsogenerategoodrevenue.Andtostartwithitall,franchisingisalsoabusiness modulethatcanbemuchsaferandlessrisky.Itisunlessthefranchisordecidedtochoosea differentstructure.

Andforthosewithahungertogrow,boththefranchisorandthefranchisee,thisprovestobethe bestbusiness,asitguaranteesgrowthineveryaspect.

FeaturingforTheEnterpriseWorld’sthisissueofTheBestFranchisestoBuyin2023arethe storiesofsuchfranchisors,whohavehelpedandinspiredmanytostartabusiness.

Forthecoverstory,readabout-

WingsandRingsisaglobalrestaurantchainestablishedin1984withasimplevision:tobring peopletogetheroversports.With87locations,intheU.S.,Mexico,EuropeandtheMiddleEast, therestaurantsofferauniqueclub-levelsportsexperience.Customerscanenjoydeliciousfood anddrinksandwatchtheirfavoritesportsgamesinawelcomingandfunenvironment.Wings andRingsdeliversaClub-LevelSportsRestaurantandBarexperiencewithMyPlaceService, Club-LevelAmbianceandCraveworthyWingsandRings,andsomuchmoreonthediverse menuofofferings.

WingsandRingsvaluesteamwork,positivelyimpactingothers,andhavingfun.Therestaurant aimstosetitselfapartwiththisapproachtogreatfoodandfamily-styleguestservice.Thisalso appliestoteammembersandthecommunity.

In2009,BrandonEzra(FounderandCEO)established ,aproperty GrandWelcome managementcompanythatcurrentlyoverseesshort-termvacationhomesin16statesthroughout theUS.Despitehishumblebeginningsasanoutdoorenthusiast,Brandon’sloveforthenatural worldmotivatedhimtoinvestintheindustry

Withakeenfocusondeliveringhighrevenueforpropertyownersandtop-notchserviceto guests,GrandWelcomehasrapidlyexpandeditspresenceintheUS,currentlymanagingover 1500vacationrentalpropertiesinthemostdesirablelocationsnationwide.

Despitetheindustry’slargestplayerscontrollinglessthan5%ofthemarketshare,Grand Welcomehasremainedasignificantforceandcontinuestoexpand. Shalmali

o m E d i t o r ’ s D e s k

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
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Forthecoverstory,readabout-

WingsandRingsisaglobalrestaurantchainestablishedin1984witha simplevision:tobringpeopletogetheroversports.With87locations,inthe U.S.,Mexico,EuropeandtheMiddleEast,,therestaurantsofferaunique club-levelsportsexperience.Customerscanenjoydeliciousfoodanddrinks andwatchtheirfavoritesportsgamesinawelcomingandfunenvironment. WingsandRingsdeliversaClub-LevelSportsRestaurantandBarexperience withMyPlaceService,Club-LevelAmbianceandCraveworthyWingsand Rings,andsomuchmoreonthediversemenuofofferings.

WingsandRingsvaluesteamwork,positivelyimpactingothers,andhaving fun.Therestaurantaimstosetitselfapartwiththisapproachtogreatfood andfamily-styleguestservice.Thisalsoappliestoteammembersandthe community.

In2009,BrandonEzra(FounderandCEO)established ,a GrandWelcome propertymanagementcompanythatcurrentlyoverseesshort-termvacation homesin16statesthroughouttheUS.Despitehishumblebeginningsasan outdoorenthusiast,Brandon’sloveforthenaturalworldmotivatedhimto investintheindustry

Withakeenfocusondeliveringhighrevenueforpropertyownersandtopnotchservicetoguests,GrandWelcomehasrapidlyexpandeditspresencein theUS,currentlymanagingover1500vacationrentalpropertiesinthemost desirablelocationsnationwide.

Despitetheindustry’slargestplayerscontrollinglessthan5%ofthemarket share,GrandWelcomehasremainedasignificantforceandcontinuesto expand.

L E A D E R S I N S P O T L I G H T

C O N T E N T S

Wings and Rings 12

62 aRTICLE 22 uPSHOT The harbour city 52 cASE STUDY THE INCREDIBLE SUCCESS STORY OF ADIDAS 2023’s Top Strategies for Successful Software Development 32 Sp. Profile Grand welcome 44 Blog Are you a History Buff Don’t miss out on these 10 War Memorials in the U.S. 68 Review CCT ContactPro®
C O V E R S T O R Y | MAY 2023 12
THE CLUB-LEVEL SPORTS RESTAURANT AND BAR FRANCHISE NADER MASADEH PRESIDENT & CEO www.theenterpriseworld.com | 13

Manyinvestorsareonthe hunttoinvestinabusiness withaproventrackrecord ofsuccess.Withsomanyoptions available,choosingtherightfranchise canbeoverwhelming.However,afew franchisesstandoutfromthecrowd, duetotheirexcellentreputation, uniqueconceptandstrongsupport systemforfranchisees.Oneofthese franchisesisWingsandRings,ledby NaderMasadeh,thebrand'sPresident andCEO(andco-owner).

Withitsglobalreach,emphasison superiorserviceandcommitmentto providingafunandwelcoming atmosphere,WingsandRingsisoneof thetopfranchisestoinvestinfor2023.

ConnectingPeopleOverSports

WingsandRingsisaglobalrestaurant chainestablishedin1984witha simplevision:tobringpeopletogether oversports.With87locations,inthe U.S.,Mexico,EuropeandtheMiddle East,,therestaurantsofferaunique club-levelsportsexperience. Customerscanenjoydeliciousfood anddrinksandwatchtheirfavorite sportsgamesinawelcomingandfun environment.WingsandRings deliversaClub-LevelSports RestaurantandBarexperiencewith MyPlaceService,Club-Level Ambiance andCraveworthyWings andRings,andsomuchmoreonthe diversemenuofofferings.

WingsandRingsvaluesteamwork, positivelyimpactingothers,andhaving fun.Therestaurantaimstosetitself apartwiththisapproachtogreatfood andfamily-styleguestservice. This alsoappliestoteammembersandthe community.

OvercomingInitialChallenges

WingsandRings,previouslyknownas BuffaloWings&Rings,startedasa smallrestaurantchainwithafew locationsinGreaterCincinnati.Oneof therestaurant'sprimarychallengeswas buildingbrandawarenessasan emergingbrand.However,aswordgot out,therestaurantchainbegantogrow aroundtheMidwestandSouth,andit

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continuestoexpandtodaythroughout theU.S.,Mexico,Europeandthe MiddleEast.Anotherchallengethat WingsandRingsfacedwasconfusion withanotherlargebuffalowing franchise.Thisconfusionledto removingtheword"Buffalo"fromits name.Despitethischallenge,the restaurantchaincontinuestothrive..

WingsandRingsfocusedonbuilding brandawarenessthroughadvertising andword-of-mouthmarketingto overcometheseinitialchallenges.The restaurantchainalsoleveragedsocial mediaplatformstoconnectwith customersandpromoteitsunique brandexperience.

TheKeystoSuccessandFranchising

WingsandRingsowesitslongstandingsuccesstoitsfocusonpeople andbeingagreatplaceforhuman connections.Therestaurantbelievesin theSpiritofContinuousImprovement, meaningneversettlingand continuouslystrivingtoevolveand improveitsbusiness.

WingsandRingshassucceededby takingaparadigm-shiftingapproachin anunderwhelmingfoodsegmentsportsbarsandrestaurants-by focusingongreatfood,warmdesign elements,fun,andpersonalized service.Therestauranthasalsokeptup withtechnologyandinnovation,using A.I.androboticsinitskitchen, acceptingBitcoinforfranchisefees, creatinganewwebsite,Appandpointof-salesystem,andinstallingvalet pick-uplanesordedicatedareasinside theirrestaurants.

ServiceandevolutionarekeytoWings andRings'success,andtherestaurant beganfranchisingin2005whenNader acquiredtherestaurant.Withaloyal fanbase,deliciousfood,andafun businessmodel,itwasonlynaturalfor

therestauranttoexpandthrough franchising. However,itisimportant toadapttochangingwantsandneeds ofWingsandRingsguests.

WingsandRingsServices.

WingsandRingsfocusesonachefdrivenmenuwithvariouscrave-worthy items,includingchickenwings,onion rings,chickentenders,burgers,salads andmore,includingawiderangeof sauces.Therestaurantalsooffersits personalized"MyPlaceService," makingcustomersfeelwelcomedand athomeintheirrestaurants. They strivetobefriendly,accurate,fastand consistent,whilemakingyoufeelat home.

WingsandRingsalsostaysinformed viaindustryorganizationslikethe InternationalFranchiseAssociation andtheNationalRestaurant Associationtostayupdatedwiththe evolvingfranchisingandrestaurant sectors.Therestaurant'sleadership teamhasextensiveexperiencewith multiple,leadingfranchisebrands, whichalsoprovidesabreadthof understandingandapassionfor Excellence.

InnovatingwithTechnology

WingsandRingsrecentlyintroduced severaltechnologicaladvancementsto enhanceitscustomerexperience.The restauranthasredesigneditsmodel withon-andoff-premiseoccasionsin mind,makingiteasierforcustomersto gettheirfavoritefooditems.Ithasalso developedanewApp,POS,and websitefunctionalitytostreamline ordering.Customerscanplacetheir ordersusingtheappandtheyhavean optionalorder-and-pay-at-the-table feature.Thishassignificantlyreduced waittimesandimprovedoverall efficiency

Butthat'snotall.WingsandRingsis alsotestingroboticsandA.Itofurther enhanceitsoperations.Automating certaintaskscanincreaseefficiency andconsistency Thisinnovationisjust thebeginning,astheyhavemore excitingplansinthepipeline.In additiontoallthis,WingsandRings hasalsostartedacceptingBitcoinfor franchisefees.Thisshowsthatthe restaurantiskeepingupwiththetimes andembracingthegrowing cryptocurrencytrend.

CollaboratingforGrowth

WingsandRingstakesacollaborative approachtodecision-makingwhen improvingitsproductsandservices.It workscloselywithitsfranchisees, seekingfeedbackandideastohelp guidetheirstrategicdecisions.Wings andRingsholdsweeklycallswithall franchisees,quarterlywebcasts,andan annualconventiontofacilitatethis collaboration.ItalsohasaFranchise AdvisoryCouncil,whichprovidesa forumforfranchiseestosharetheir thoughtsandopinions.

Thisfeedbackiscriticalinhelping WingsandRings'operations, development,marketing,R&D,and leadershipteamsmakeinformed decisions.Therestaurant’sseasoned leadershipteamisdedicatedto consideringmattersfromthe franchiseeandfranchisorperspectives andmakingstrategicdecisionsbased onthatinsight.Ratherthantryingtodo everything,WingsandRingsfocuses ondoingfewerthingswithmoredepth andquality Thisapproachallowsitto deliverexcellentproductsandservices toitscustomerswhilesupportingits franchisees'growthandsuccess.

TakeonFranchiseLeadership

Naderoverseestheleadershipteam responsibleforthevariousbusiness

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COVER STORY

areas,includingOperations, Development,Finance,Marketing,I.T andHR.Eachleadershipteammember isaccountablefortheirdepartment,as wellasthecommitmenttostrategically riseaboveeachdepartmentandtobe “on”thebusiness,not“in”the business.Thisrequiresobjectivityand theabilitytothinklikebothaBoard MemberandaDepartmentHead, balancingtheneedsofthebusinessas awholewiththeneedsofeach department.

AccordingtoNader,franchise leadershiphasremainedconsistentin itscoreaspects.However,theapproach toexecutingandmeasuringthese aspectshasevolvedsignificantly Effectivecommunication,dedicationto franchiserelationships,solidbusiness andfranchise-supportmodels,focus,

accountabilityandcontinuous improvementhavealwaysbeencrucial elementsoffranchiseleadership.But withtheadvancementsintechnology andchangesincommunicationnorms, thereisnowaneedforspeedin effectivecommunication.

Additionally,theevolutionrequiredto staycompetitiveinanybusiness segmentisakeyconsideration. Franchiseleadershipnowplacesan equalfocusonstrategyandexecution toensurethefranchise'scontinued growthandsuccess.

AccomplishedExecutivesatWings andRings

WingsandRingshasaccomplished executiveswithdiversebackgrounds. NaderwasborninJordanandcameto

theUnitedStatesatayoungage.He earnedaBachelorofSciencein MechanicalEngineeringfromthe UniversityofCincinnatiandlater obtainedhisMBAinInternational BusinessandNegotiationsfromXavier University.Heworkedintherestaurant industry,startingasadishwasher,then laterworkedataBuffaloWings& Rings,ownedbyhisfather,beforehe lateracquiredthebrand.Withhis experienceandexpertiseinthe restaurantindustry,aswellashis experienceatP&Gandinengineering, Naderacquiredthecompanyand workedinanumberofrolespriorto becomingCEO,apositionhehasheld formanyyears.

ThomasFlaherty,theChief DevelopmentOfficerofWingsand Rings,camefromverylittleand

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startedhiscareerasadeliverydriver atPapaJohn's,whentherewereonly fivelocations.Overalmost15yearsat thecompany,Thomasworkedhisway uptoVPofGlobalBusiness Development,responsiblefor expandingPapaJohn'stodozensof internationalmarkets.Withhis dedicationandhardwork,Thomas helpedPapaJohn'sbecomeoneofthe leadingpizzachainsintheworld. AfterhissuccessfulstintatPapa John's,helaterjoinedProcter& Gamble'sAgilePursuitsFranchising, Inc.,inCincinnati,Ohio.Hehelped franchiseorlicenseTideCleanersand Mr.CleanCarWashbrandsatthis organizationandalsoledthat organizationasPresident&CEO, priortojoiningWingsandRingsthree yearsago.

Despitetheirdifferentbackgrounds, NaderandThomasshareapassionfor positivelyimpactingothers,excellence andcontinuousimprovement. Andthis isonlyasampleofthewell-rounded leadershipteamatWingsandRings.

FranchiseeQualificationProcess

WingsandRingshasarigorous30-point FranchiseQualificationProcessthat ensuresprospectivefranchiseesmeetthe criteriaforapotentiallysuccessful partnership.Theprocessisdesignedto assessthecandidate'sfinancial,business andotherqualifications;however, importantly,itisalsotoassessifthereis agoodrelationshipfitintermsof cultureandvalues. Thisisvery importantforfranchisees,notjustthe franchisor.

Financially,theminimum requirementsincludeanetworthof atleast$1.5million,$500,000in liquidcapital,andagoodcredit score.Thebrandalsoseeks franchiseespassionateaboutits businessmodel,relevantbusiness experience(franchisingexperienceis aplus),acollaborativeapproachto businessandacommitmentto continuouslearning.

Throughthisthoroughprocess, WingsandRingsstrivestobuild strongrelationshipswithfranchisees whoshareitsvaluesandvisionfor success.Theresultisanetworkof franchisepartnerswhoare passionateaboutthebrandand committedtostrivingforgreat things.

COVER STORY www.theenterpriseworld.com | 17

Wings and Rings is a global restaurant chain established in 1984 with a simple vision: to bring people together over sports.

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SupportingFranchiseesThrough Crisis

WingsandRingstakesgreatpridein supportingitsfranchisees,particularly duringchallengingtimes,likethe COVID-19pandemicoreconomic recessions.Therestaurantbelieves collaborationandopencommunication arethekeytoovercomingthesecrises. Tohelpfranchiseesnavigatethe pandemic,WingsandRingsdeveloped athree-prongedstrategythatfocused onhowtosurvivethechallenge,how toreboundasquicklyaspossible,and howtogrowsalesandstorescoming outofthesituation.Thisapproach enabledfranchiseestoquicklypivot andadapttheirbusinessmodelstothe changinglandscape.

Communicationisalsoavital componentofWingsandRings’ supportstrategy.WingsandRings holdsweeklycalls,quarterlywebcasts, andannualconventionstoinform franchiseesabouttherestaurant’s directionandstrategy Therestaurant alsohasaFranchiseAdvisoryCouncil representingthemostimportant matterstofranchisees.Inadditionto communication,WingsandRings providesworld-classtrainingand supportinallbusinessareas.This includesfranchising,realestate, construction,operations,purchasing, marketing,I.T.andmore.Italso conductsregularbusinessreviewswith franchiseestomeasureresultsand benchmarkthemagainstsystembest practices.

EmployeeDevelopmentandWellBeing

AtWingsandRings,employee developmentandwell-beingaretop priorities.TherestauranthasaCareer &ProfessionalDevelopmentPlanfor everycorporateteammemberand offersbenefits,includingflexible

remoteworkoptions,tohelpsupport itsemployees'growthandsuccess.The restaurant'sCoreValues-Positively ImpactOthers,EncourageFunand StandTogetherasFamily-guideits approachtoemployeecareand organizationalculture.

WingsandRingstakesprideinits commitmenttoemployeedevelopment andwell-being.Itrecognizesthatlife andworkcanbechallengingto balance,soitstrivestoprovide competitivesalaries,affordable medicalbenefitsandopportunitiesfor growthanddevelopment,aswellas remote-workopportunities.By focusingonitsCoreValues,the restaurantfostersasupportiveand flexibleworkenvironmentthathelps employeesmaintainahealthyworklifebalance.

WingsandRingshasbuiltaunique teamthatispassionate,dedicatedand committedtodeliveringexcellentwork andcustomerservicebycultivatinga workplaceculturethatprioritizes employeedevelopmentandwell-being. Therestaurant’sCoreValueshelpit createapositiveworkenvironment thatencouragesemployeestosupport eachotherandworktogetherasa family,whichsetsthemapartfrom othercompaniesinthefoodservice industry Theyalsoregularlyhave “volunteerdays”withWingsand Ringsteammembersandmultiple organizations. Theyalsohaveanonprofitorganization,calledBuffalove, whichfocusesonprovidingfoodfor childreninneed.

AnOptimisticOutlook

WingsandRingsisoptimisticabout thefutureofthefranchiseindustry,as ithasremainedhealthyandsteadyin recentyears.Accordingtothe InternationalFranchiseAssociation (IFA),theindustryisexpectedto

continuegrowingoverthenextfive years,andbeyond.Entrepreneursand franchiseesareresilientandfindways tocompeteandsucceeddespite potentialchallengeslikejointemployerlegislation,macroeconomic pressuresandgeopolitical uncertainties.

WingsandRingsiscommittedto supportingaspiringentrepreneursand franchiseesandwillcontinueto growingandevolve.Theybelievethe franchiseindustrywillremainan excellentchoiceforthoselookingto startabusiness. Infranchising,you’re inbusinessforyourself,butnotby yourself…

AdviceforAspiringFranchise Entrepreneurs

Naderhassomewordsofadvicefor aspiringentrepreneursinthefranchise sector.Hisfirstpieceofadviceis simple-doit!However,heemphasizes theimportanceofdoinghomeworkand duediligencebeforemakingdecisions. Beingprepared,educated,andboldare keyingredientsforsuccess.

Inadditiontobeingprepared,Nader stressestheimportanceofworking hardandtreatingpeoplewell.Beinga goodhumanbeing,strivingtoachieve greatthingsandservingothersareall essentialingredientstosuccess,inthe franchisesector,inbusinessandinlife. Naderalsoencouragesaspiring entrepreneurstohelpothersachieve theirgoalsanddreams. Ifyouare fortunateenoughtobesuccessful,lend ahandtothenextpersoninline.

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COVER STORY
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A Peek into the Top Tourist Attractions of Sydney, 'THE HARBOUR CITY'!

Australiaisacountryblessedwith

nature,history,andtraditionand whenwetalkaboutthemost significantcitiesinthecountry,Sydney isonenameyoucan'tmiss.Knownas thetourists'paradise,theunmissable touristAttractionsofSydneyare acknowledgedbypeoplealloverthe world.Fromdeliciousfoodtolively nightlifescenes,thecityofSydneynever disappoints.Tomakethingsmore interesting,letusintroduceyoutosome ofthelesser-knownfactsaboutthewellknownSydneycity

GoingbacktotheRoots!

Sydney'searlyhistorywasdominatedby itsstatusasaBritishprisoncolony Convictsweredroppedonthis extraterrestrialcoastandfoundthe climatehard.Thesoilwaspoor,andthe areawasrugged,requiringmanual clearing.Untilthesettlerswereableto traversetheBlueMountainsanddiscover thebetterterritorywestoftheGreat DividingRange,thelittletownwasoften shortoffood.Therewerealsofrequent clashesbetweenthegovernors,free settlers,andprisoners.

Thecity'scontemporaryhistorystartedin 1788,withthelandingofaFirstFleetof Britishshipsandtheestablishmentofa penalcolonybyGreatBritain.Sydney wasthecapitaloftheBritishcolonyof NewSouthWalesfrom1788until1900. Sydneywasdesignatedasacityin1842, andamunicipalgovernmentwas founded.Sydneybecamethecapitalof thestateofNewSouthWaleswhenthe Australiancoloniesunitedtobecomethe CommonwealthofAustraliain1901.

Whatarethemajortouristattractions ofSydney?

1. SydneyOperaHouse

TheSydneyOperaHouseis,inreality, oneoftheworld'smostdistinctive

twentieth-centurystructures,awonder, andanaccomplishmentoftremendous engineeringandarchitecture.The OperaHouse,whichissynonymous withAustralia,isoneofthemost recognizedtouristattractionsof Sydney.Itissituatedontheeasterntip ofCircularQuayandisfamousacross theglobeforitsinnovative architecture.

2. VictoriaBarracks

Thislate-Georgianhistoricmonument ofSydneycomplextooksevenyearsto completeandcontainsAustralia's oldestsurvivingarmybarracks.Major GeorgeBarney,commandingtheRoyal Engineers,oversawtheconstruction, whichincludessandstoneminedonthe site.Volunteersprovidefreeguided toursonceaweek,whichincludea30minutebandperformance, aone-hourtourofthecomplex,andan optionalvisittotheArmyMuseum. Thelatterfocusesonthehistoryof NewSouthWales'militaryservices andincludesitemssuchasweapons, clothing,andpaperrelics.

WhencanyouvisittheTourist AttractionsofSydney?

ThetouristattractionsofSydneyare oneofthemostpopulartourist attractionsaroundtheworld.Thereare nosevereweatherconditionsduetothe city'stropicallybalancedclimate, whichismaintainedallyear.However, ifyouwanttoknowwhattheseasons arelikeinSydneybeforeyouarrive, heretheyare.

Springisanexcellentseasontovisit Sydney Theweatherispleasantand comfortable,withjustenoughsunlight toallowyoutoenjoythelively metropolis.

SummersinSydneymayquicklyturn fromwarmtoscorching,soprepare

aheadoftimebypackingplentyof sunscreens,hats,andsunglassesbefore yougo.

Autumnisagreatseasontoembarkon walkingtoursanddayexcursionsfrom Sydneytoitssuburbs.

Unlikeotherplaces,Sydney'swinters aremildandnottoocold.Itisalovely timeinthecity,withlotsofthingsto dosuchaswhalewatching,hiking,and evenvisitingtheaquariums.

ThingstoKeepinMind

Herearesometipsthatwouldbe helpfulwhentravelingtoyourfavorite touristattractionsofSydney

1.Optforaferry

Ferriesareapopularmeansofpublic transportationamongcityresidents sinceitisthequickestmethodtomove fromonelocationtoanother.Itis inexpensive,quick,andenjoyable becauseharbourvistasarebestseenon oneoftheseboatrides.TheOpalCard maybeusedtoreserveandpayfor ferries.Dependingonthelengthof yourvacation,youmaychargethecard dailyorweekly.

2.Makethemostoffreeartgalleries

InSydney,thereareseveralfreeart galleries.Theseprovidesome wonderfulinsightsintoallsortsofart formsinAustraliabyservingasa platformforfledglingartistsaswellas expertswhowishtosharetheirwork withothers.Arriveatthesegalleries earlyinthemorningsincemostof themshutaroundmidday

3.Explorethestreetswithfree walkingtours

ThestreetsofSydneyareas entertainingasitsgreatsites,andfree

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walkingtoursareonewaytoexplore them.Twoofthemostpopularfree walkingtourstoexperiencethecity center,CircularQuay,andTheRocks areFreeToursSydneyandI'mFree WalkingTours.

FamousPersonalitiesfromSydney

Alongwiththetouristattractionsof Sydney,therearesomesignificant peoplefrom'TheCityofHarbour'who arewell-knowninAustralia,and aroundtheglobe.Let'stakealookata fewofthem.

1.AdamAshley-Cooper(bornMarch 27,1984,inSydney)isarugbyunion playerfromAustralia.Henowplays forKobelcoSteelersinJapan'sTop Leagueandhas116capsforAustralia,

whichisthethirdmostofany Australianplayer.Mr.Versatileishis moniker

2.IndianaRoseEvans(born27July 1990)isanAustralianactressand singer-songwriterbestknownforher appearancesasMatildaHunterin HomeandAway,BellaHartleyin H2O:JustAddWater,andEmmaline RobinsoninBlueLagoon:The Awakening.

3.JamesDavidWolfensohn(born December1,1933)isanAustralianAmericanlawyer,investmentbanker, andeconomistwhoservedasthe WorldBankGroup'sninthpresident (1995–2005).HewasborninSydney, Australia,andattendedtheUniversity ofSydneyandHarvardBusiness

School,aswellascompetedinfencing attheOlympics.Heworkedformany firmsintheUnitedKingdomandthe UnitedStatesbeforeestablishinghis owninvestingcompany.

4.RowanWoods(born1959)isafilm andtelevisiondirector,actor,and screenwriterfromAustralia.In1998, WoodsearnedanAFIawardforbest directorforhisworkonTheBoys.In addition,thepicturewasacceptedinto the48thBerlinInternationalFilm Festival.

5.RobertJohnChristoakaBobChristo wasanAustralian-Indiancivilengineer andBollywoodactor.Beginningwith SanjayKhan'sAbdullah(1980),he wentontoappearinover200Hindi filmsinthe1980sand1990s,including

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Qurbani(1980),Kaalia(1981),Nastik (1983),Mard(1985),Mr.India(1987), RoopKiRaniChoronKaRaja(1993), andGumraah(1993).

TheBiggestEconomyofAustralia

Sydney'seconomyplaysavitalrolein Australia'scommerce,manufacturing, banking,education,anddistribution sectors.TouristattractionsofSydney havealsoplayedamajorrolein makingSydneyintoagigantic economyofAustralia.Sydney'sCBD

isthebiggestinAustralia,anditis surroundedbyseveralbusinessregions thatarealsoconsideredpartofSydney OneprominentexampleisParramatta, whichislargerthanotherstatecapitals.

ThecityofSydneyextendsacrossthe harbourbridgetoestablishNorth Sydney,whichisacontinuationofthe CBD.NorthSydneyhasasignificant economy,however,ithasahigh vacancyrate.Chatswood,Sydney's thirdbiggestbusinessregion,islocated onlyafewkilometersnorthofthecity

center.Chatswood'smajorbusinessis retail,andthecityhasseveralhigh-rise buildingswithadistinctskyline.20th CenturyFoxhasextensivestudio facilitiesinSydney

WhatmakesSydneySpecial?

1.Food

ThegreatestplacestodineinSydney arelargelydeterminedbyyourbudget andyourmood.Ifyou'researchingfor affordablefood,therearelotsof

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excellentselections.Ifyou'rereadyto payalittleextra,you'llbeableto locatesomegenuinelyamazing eateries.MisterGeeBurgerTruck, MomofukuSeiobo,andSepiaare amongourpersonalfavorites.

Whilethereisabroadvarietyoffoods andsweetsavailable,herearesome solidfavorites:

Ÿ Barramundi

Ÿ Sydneyrockoyster

Ÿ Australianprawns

Ÿ Avocadoontoast

Ÿ Baconandeggroll

Ÿ Lamingtoncake

Ÿ Potatocake

Ÿ Yellowfintuna

Ÿ

2.CulturalSignificance

Australianshavebeenaccusedof beingsportsnuts,andSydneysiders, astheyareknown,arenoless passionateaboutsportsthantheir counterpartsinotherplaces. Nonetheless,Sydneyboastsavibrant culturalandintellectuallife.

Sydney,Australiahasavibrantand diversifiedculturalscene.Manyof thedistinctculturesthatcomprise Sydney'smosaicarecenteredon cultural,artistic,ethnic,linguistic, andreligiousgroupsfounded throughwavesofimmigration. Sydneyisamajorworldwide metropoliswithathrivingarts culturethatincludesmusical,

dramatic,visual,literary,andother endeavors.

OurTop10TouristAttractionsof Sydney

1.RoyalBotanicGardenSydney

TheRoyalBotanicGardenSydney, locatedclosetotheOperaHouseand overlookingSydney'sspectacular metropolitanskyline,hasahuge collectionofexoticplantsfromallover theglobe.

TheRoyalBotanicGarden,Australia's oldestbotanicgardenandscientific institution,wasfoundedin1816. Wanderingthroughthis30-acrelush sanctuaryisatruepleasure.

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PayingavisittooneofSydney's numerousislandsisanexcellent opportunitytolearnmoreaboutthe city'shistoryandprogress.Cockatoo Islandisoneofthoseislandsthatare wellworthavisitandafundayout.

CockatooIslandisaUNESCOWorld HeritageandNationalHeritageListed islandintheheartofSydneyHarbour Theislandhasoperatedasa shipbuildingyard,aCommonwealth navalstation,andaprisonisland throughouttheyears.

3.

TherenownedSydneyHarbourBridge, whichopenedin1932,notonlyhasthe nicestappearance,butit'salsoan extraordinaryfeatofexcellent engineering.The134mhighSydney HarbourBridge,sometimesknownas theCoathangerduetoitsarch-based form,linksthecity'sCBDwiththe city'sNorthShore.

4.DarlingHarbour

DarlingHarbour,Sydney'sbiggest recreationalandpedestrianzone,is hometoawiderangeoffamilyfriendlyactivities.DarlingHarbourhas somethingforeveryone,from beachfrontrestaurantsandfrequent fireworksshowstointeresting museumsandsprawlingparks. TheSydneyAquarium,theAustralian NationalMaritimeMuseum,Madame Tussauds,theWildLifeSydneyZoo, theChineseGardenofFriendship,and theDarlingQuarterKidsPlayground areallmust-seeattractions.

5.TheRocks

TheRocks,oneofSydney'soldest neighborhoods,wasformerlyan infamousprisontownbutisnowa

renownedtouristattractionofSydney. Friendlypubs,cobblestonelaneways, oldbuildings,andavarietyof interestingeventstakeplace throughouttheyear

6.SydneyTowerEye

AvisittotheSydneyTowerEye shouldbeatthetopofyourlistof must-seesitesifyouwanttoview Sydney,theHarbour,theshoreline,and itssurroundingdistrictsfromabove. TheSydneyTowerEyeoffersthe greatestviewsofthecityfromthe second-highestobservationtowerin theSouthernHemisphere,aswellasan innovative4Dfilmexperience.

7.Sydney'sTarongaZoo

TarongaZooinMosmanisaterrific dayoutforyoungandelderlyalike,set againstthebackgroundofSydney's CBDcityscape.Therearemanyways totraveltoTarongaZoo,buttheboat ridefromCircularQuayisthemost convenient.

TarongaZoo,Australia'sbiggestzoo,is quietlynestledawayonthenorthside ofSydneyHarbourwithmagnificent cityviews.Ithasfantastic performancesandoffersintimate interactionswithmanyanimalspecies.

8.SeaLifeSydneyAquarium

TheSeaLifeSydneyAquariumisone ofthemostfamoustouristattractions ofSydney,locatedonthenorthernside ofDarlingHarbour,justnorthofthe historicPyrmontBridge.

9.TheHydePark

HydePark,locatedontheeastern outskirtsofSydney'sCBD,is Australia'soldestpublicparkland.The parkstretchesnorthwardtothe DomainandtheRoyalBotanicGarden.

Whilenotasbig,Sydney'sHydePark hasasimilarappearanceandfeelto NewYork'siconicCentralPark,owing toitspositioninthecity

10.PalmBeach

PalmBeach,located40kilometers northofSydney'sCBD,hasadistinct ambiancereminiscentofalittle subtropicalparadise.PalmBeachisa popularday-triplocationforSydney residentsaswellasaspecialized vacationdestinationforvisitors, backpackers,andAustralianand worldwidecelebrities.

HowistheNightlifeScene?

Sydneyhasgreatnightlife,including operaconcerts,karaokebars,clubs, andcafes.Thereareinfinitelocations tounwindafteraharddayatworkfor everykindofnightcrawler,soyou'll neverbestuckforthingstodoin Sydneyaftersunset.Sydneyoffers everything,fromnoisyandhectic nightclubstotranquilbeachshacksand cafés.

FrequentlyAskedQuestionsabout Sydney

1.HowtotravelwithinSydney?

TheeasiestmethodtotraveltoSydney isdeterminedbyyourbudgetand whereyouwanttostay.Ifyou're stayinginthecitycenter,walkingor usingpublictransitistypicallythe mostconvenientandleastexpensive choice.However,ifyouwanttodoa lotoftouringoutsideofthecity,you mightthinkabouthiringavehicle.Just keepinmindthatparkinginSydney mayberatherpricey

2.Howmuchdoesastaycost?

YoushouldbudgetroughlyAU$352 ($250)perdayforyourtriptothecity,

2.TheCockatooIsland SydneyHarbourBridge
| MAY 2023 28

asyoupreparetowitnessoneofthe besttouristattractionsofSydney.The averagedailypriceisbasedon previoustravelers'costs.Previous visitorsspentanaverageofAU$55 ($39)onmealsandAU$18($13)on localtransportationinoneday

BonusFactsaboutSydney

1.Climate

SummersinSydneyarepleasant,while wintersaremild.Inthewinter, temperaturesseldomfallbelow freezing,andsnowfallisevenmore infrequent.

2.Entertainment

VividSydney,alightfestival,isoneof Sydney'smostmagnificentyearly spectacles.TheSydneyOperaHouse andtheSydneyHarbourBridgeare transformedintolightartfortourists and"Sydneysiders"fromMaythrough June.

3.Lesser-known

AnotherinterestingfactaboutSydney isthat,becauseofitsproximitytothe InternationalDateLine,itisusually thefirstmajorcityintheworldto welcometheNewYear.

TheEndnote

Fromtheprimetouristattractionsof Sydneytosomeofthelessexplored partsofthecity,thereisareasonwhy Sydneyisthebiggesteconomyof Australia.Ifyou'vereadeverythingwe havementionedsofar,yourexperience whenyouvisitthebeautifulcityof Sydneyisabouttobecomealotmore enjoyable.

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| MAY 2023 32
Leading the Way into the Future of Travel
www.theenterpriseworld.com | 33
Brandon Ezra | CEO

GrandWelcomeisarapidly expandingfranchisebrandin theshort-termvacationrental sector,providingfull-serviceproperty managementtobothownersand visitorsofshort-termrentalproperties. TheEnterpriseWorldisproudto introducethecompanytoTheBest Franchisestobuyin2023.

In2009,BrandonEzra(Founderand CEO)establishedGrandWelcome,a propertymanagementcompanythat currentlyoverseesshort-termvacation homesin16statesthroughouttheUS. Despitehishumblebeginningsasan outdoorenthusiast,Brandon’slovefor thenaturalworldmotivatedhimto investintheindustry

Thishasledtothegrowthofhis businessintooneofthemost prominentpropertymanagement companiesintheMammothLakes area.Startingwithalimitednumberof condominiums,Brandon’svisionand entrepreneurialspiritpropelledthe establishmentofGrandWelcome.

Asistypicalofmostsmallbusiness ownersinthevacationrentalindustry, Brandoninitiallyhadtoovercomethe lackofsupportandtraining. Nonetheless,hisentrepreneurialspirit andunwaveringcommitmenttogrowth enabledhimtodevelopcutting-edge systemsthatarebothuser-friendlyand translatabletoanyoneseekingto expandtheirexistingbusinessorenter theindustryanew.

Withakeenfocusondeliveringhigh revenueforpropertyownersandtopnotchservicetoguests,Grand Welcomehasrapidlyexpandedits presenceintheUS,currentlymanaging over1500vacationrentalpropertiesin themostdesirablelocations nationwide.

Despitetheindustry'slargestplayers controllinglessthan5%ofthemarket

share,GrandWelcomehasremained asignificantforceandcontinuesto expand.

In2019,GrandWelcomelauncheda franchiseopportunity,which coincidedwiththeonsetofthe pandemic.Despitethechallenges posedbytheglobalcrisis,the franchiseopportunitysawsteady growththroughout2020and2021 andenjoyedsignificantgrowthin 2022,withatotalof47franchises awardedacross16USstatesbyyearend.

Talkingaboutthefranchisegrowth, KitSteen(VPofSalesatGrand Welcome)says,“Eachindividual franchiseownerissouniqueand special.It’sauniqueopportunityto partnerwiththem,seetheindustry throughtheireyes,andwhile mentoringorcoaching,learnfrom themaswell.”

GrandWelcomehasreceived numerouspressmentionsandawards inrecentyears,attestingtothe company’sexcellenceandgrowthin thepropertymanagementindustry.In 2022,thecompanywasnamedto Fran-Serve’sFran-tastic500List, whichrecognizesoutstanding franchiseopportunities.

Itwasalsorecognizedasoneofthe topnewandemergingfranchisesby Entrepreneurmagazine.The InternationalFranchiseAssociation awardedStevenBrown,aGrand WelcomefranchiseeinNashvilleand Austin,theFranchiseeoftheYear honor

Additionally,throughaunique partnershipwithThirdHome, vacationhomeownerscanusetheir luxurysecondhometotravelthe world.In2021,GrandWelcomewas namedtoRental’sUnited’sTop50 VacationRentalPropertyManagers

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Each individual franchise owner is so unique and special. It’s a unique opportunity to partner with them, see the industry through their eyes, and while mentoring or coaching, learn from them as well.

“ “ www.theenterpriseworld.com | 35

intheWorld,furthersolidifyingits positionasatopplayerintheindustry Recently.GrandWelcomeofthe Ozarksfranchiseeshavewonthe FranchiseeoftheYearawardbythe IFA(InternationalFranchise Association).

TheFacebehindtheCurtain

Forentrepreneurs,achievingabalance betweengrowthandsustainabilitycan beachallengingtask.Theymust allocateresourcesequallytosupport theirteamsandclients,andavoid overextendingthemselves,especially duringtheearlystagesofgrowth.

Aperfectexampleofasteadfast entrepreneurisBrandonEzra.Foras longashecanremember,hehasbeena businessowner.Duetothelackof corporateoptionswhenhewas growingupinSouthAfrica, entrepreneurshipwasessential. Brandonhasworkedmanyjobsand triedvariousbusinessesinhisearly career.Fortunately,hestumbledupon thevacationrentalindustry,whichhas beenasignificantpartofhislifefor over20years.

Brandonaddsaboutthekey achievementsofhisentrepreneurial journey,“Itwouldhavetobebuilding afranchisethatisdoingsowelland supportingsomanycommunitiesin doingso.Imeasuresuccessbyhow ourfranchiseesaredoing.Ithinkthat shouldalwaysbethehallmarkofany franchisor.”

BrandonbeyondtheCabin

Brandonisanavidreaderwhohasa loveforbooks,andamonghis collectionofpreferredbooks,hehasa currentfavorite,TheOneThing.This bookhascaughthisattentionbecause ofitsdiscussionontheimportanceof focusandresilience,twoqualitiesthat hebelievesareessentialforsuccessin entrepreneurship.

| MAY 2023 36

Stay focused on your health, your family, and your business. Do your best to not let outside influences affect your decision-making and try and overextend yourself.

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Asanentrepreneurhimself,Brandon knowsthechallengesofstaying focusedandremainingresilientinthe faceofadversity.Heunderstandsthatit takesdedicationandperseveranceto achievesuccessandthatthesequalities arewhatdifferentiatesuccessful entrepreneursfromthosewhofall short.

Moreover,Brandonhasgreat admirationforElonMusk,whois knownforhisvisionaryleadershipand innovativeapproachtobusiness.Musk hasdemonstratedremarkableresilience andfocusinhispursuitofgroundbreakingtechnology,suchashiswork withTeslaandSpaceX.Brandonsees Muskasaninspirationandamodelfor whatispossiblewhenanentrepreneur isfocusedanddeterminedintheir vision.

Brandonalsofindsinspirationinthe quote–Nothinggreatwasever achievedwithoutenthusiasmbyRalph WaldoEmerson.Hebelievesthat maintainingconstantvigilanceis essentialtoachievinggreatness.

Hesays,“Stayfocusedonyourhealth, yourfamily,andyourbusiness.Do yourbesttonotletoutsideinfluences affectyourdecision-makingandtry andoverextendyourself.”

LeadingfromtheFront

AlongsideBrandonandKit,Matthew Clare(SeniorVicePresidentCommercial)andKevinDrudge (SeniorVicePresidentofFranchise Development)arealsoplayingan importantroleinthecompany’s growth.Matthewmentionsthatthe teamatGrandWelcomeismadeupof industryveteransaswellaspeople wholovetoplayaroleinbuilding somethingbiggerthanthemselves. Thisteamspendseachdaysupporting entrepreneursastheyworktobuild theirbusinessesandraisethestandard

forhospitalityintheirdestination.“It isaspecialgroupwehavehereat GrandWelcome,”headds.

Theroleofaleaderiscrucialin ensuringeveryoneintheteamis productiveandmotivated.Expressing hisviewsontheresponsibilitiesofan entrepreneur,Kevinsays,“Beingable tofaceamoderateamountofriskand dealwithchallengesandchangeona regularbasis.Alsobeingresourceful andcontinuingtostreamlineoperations andcreateefficiencies.”Accordingto Kevin,anentrepreneurshouldalways bewillingtoreinvestinanexisting businessorinnewones.

RoadblocksalongtheWay

Withinthebusinessworld,eachsector hasitsownrequirementsand challenges.Someoftheissues drasticallyaffectbusinessesand organizationsacrossarangeof industriesandsectors.Everybusiness strivestomaintainthequalityofits customerrelationships,thevibrancyof itsbrands,andthesatisfactionofits workforce.Acompanythatis successfulovercomesobstaclestoset itselfapartfromitscompetitors.

Similarchallengeswerefacedby GrandWelcome,especiallyasastartup.Theywerecertainlymanyand consistent.Brandonsays,“When startinganenterpriselikethisyou reallydonotknowwhatyou’regetting intountilyou’reinit.Thatsaidmy attitudehasalwaysbeentoaddress challengesonechallengeatatimeand notlooktoofarintothefuture.Ihave surroundedmyselfwithgreatpeople andthathasmadeallthedifferencein theworld.”

Brandonmentionsthathavingenough cashtokeepupwithyourgrowthis criticalandhighlyrecommendsnot beingundercapitalized.Headdsthat nothingwillkillabusinessquicker

thanalackofcashevenifyouare profitable.“I’minanindustrythatis developingandintheearlydayswas veryunderdeveloped.Thiscreated someproblemswithvendorsand simplyfindingtherightpeopleto scalethisbusiness,”assertsBrandon.

Priortolaunchingthefranchise,the biggestchallengeswerethat technologyhadnotmadeitswayinto theshort-termrentalindustrymuch. CompanieslikeAirbnbandVRBO werenotaroundandcertainlynot mainstreamliketheyaretoday.And

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allthetechnologythataccompanied thathadn'tevolvedyeteither.In launchingthefranchise,oneofthe biggestinitialchallengesGrand Welcomefacedwaslaunchingin Decemberof2019,rightbeforethe. COVID-19pandemichit.That obviouslysloweditsgrowthinthe beginning.

TriggersofGrowth

Thecompany’srealgrowthbeganto takeoffafteritstartedoffering franchises,whichprovedtobeamore

suitablebusinessmodelcomparedtoa largecorporatestructure.Despitethe inherentchallengesinrunninga franchise,itwastheperfectapproach fortheirbusiness.

Thesuccessoftheinitialfranchisees helpedthecompanyachievesignificant growthandcontinuedsuccess. Additionally,thecompanyattracted greatpeoplewhocontributedtoits success.Thekeytoanycompany’s successisthequalityofitspeople.The companyiscommittedtomaking decisionsthatbenefittheentire

franchisesystem,andtheyarehonest withthemselvesinthisregard.

Kitadds,“Ithinkoneofthebiggest turningpointscamewhenwebeganto hireindustrysalesprofessionalsto assistourfranchiseownerswithunit growth.Thesalesteamisahighly trainedandsuccessfulgroupof professionalswithanaccumulationof over150yearsofindustryexperience. Collectively,theyworktogetherto helpourfranchiseownersbuilddensity intheirmarkets.”

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Kevinmentionsthattheabilitytoadapt andinnovateinahighlydynamic industryisalsoaprominentreason drivingthecompany’sgrowth.Grand Welcomeisastrongcompany financiallythatdevelopedastrong businessbasethroughcorporate operationswhiledefiningthe franchisingmodeltogotomarket with.Thestrategyislikenootherin theindustrytothispointandisneeded andwell-received.GrandWelcome continuestodialinthefranchise businessmodelandmakeitstronger forfuturesuccess.

GrandWelcomehassettledonthe Franchisemodelasitspathforgrowth. Expandingacorporateentityis incrediblychallengingandcostly With thefranchisemodel,itgetstosharethe successofitsapproachwith entrepreneursfromalloverthe country.Thedemandhasbeen tremendous,andGrandWelcomehas farfewerobstaclesforexpansionthan acorporateentitywould.

Statistics

AverageTotalRevenue:$4,180,546

AverageGrossProfit:$902,368

AverageNetFranchiseeIncome: $456,180AverageAnnualRevenuePer Property:$68,193

*FiguresabovearepertheGrand WelcomeFranchiseDisclosure Document(FDD)Item19reflecting performancefor2021.Morefinancial performancerepresentationdetailsare providedintheFDD.Torequestyour copyoftheGrandWelcomeFDD pleasesubmityourapplicationtoday

SuccessCatalyst

Inthehighlyfragmentedshort-term vacationrentalindustry,Grand Welcomeisleadingtheway.This industryhasonlyafewnationalnonfranchisedcompetitorsmanagingtens ofthousandsofpropertiesandtensof thousandsoflocalboutiquemanagers, individuallyhandlinglessthan20 properties.Infact,onlyasmall

percentageofvacationrentalmanagers overseeover100properties.

GrandWelcomeoffersthebestofboth worldsbycombiningtheefficiencyof thelargernationalmanagerswiththe localboutiquestyleofsmaller managers.Thisisachievedthrough franchising,wherelocallyownedand operatedfranchiseescanbenefitfroma provenmodel,systems,technology, andprocessestoachievequicksuccess. Unlikeotherindustries,thesizeofthe territoryorthenumberoflocations doesnotimpactthepotentialfor growthinthevacationrentalmarket. WithGrandWelcome,franchiseeshave thepotentialtoquicklygrowand expandtheirbusinessbyaddingnew vacationpropertiestotheirprogram. Themorepropertiesadded,thegreater thepotentialforearning.

TurnkeyFranchiseOpportunity

Theturnkeyfranchiseopportunity offeredbyGrandWelcomemeans

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franchiseesdon’tneedtostressabout revenuemanagement,backend support,reservations,technology,and optionalcustomerservice.The company’ssuperiortechnology,proven operationalmodel,anddedicated supportteamsareallinplaceand scalabletomakegrowingtheir businessaseasyaspossible.

GrandWelcomeaimstoreshapethe vacationrentalindustry.Itisexpanding intonewterritoriesandlocations acrosstheUnitedStatesandsoontobe international.Onceafranchisee launchestheirownfranchise,their maingoalistoacquirehomeownersto addtotheirfull-servicevacationrental managementportfolio.

Thecompanyalsohandlesonboarding andlistingnewpropertiesforits franchisees.Itmanageseverything relatedtogeneratingthehighest possiblerevenueontheirpropertiesto generatinggueststobookstaysatthe properties.GrandWelcomehas

multipleteamsthatworkeverydayto ensurethebestresultsandinvest heavilyintechnologyandsystemsto supporttheefforts.It’scompletely hands-offforthefranchiseestofocus onotheraspectsoftheirbusiness.

GrandWelcomealsostaffsateamto handleanythingguestsneedasit relatestoreservations.Itprovides guestswithassistanceinanything relatedtobookingareservation, makingchangestoexisting reservations,directionstoproperties, andevenliaisingbetweenAirBNBor otherOnlineTravelAgencysupport teams.Guestscanalsobooktheirstays onitswebsite, www.grandwelcome.com

AStepAhead

TheapproachadoptedbyGrand Welcomeisbottom-up,whichmeans thattheconcernsandprioritiesof franchiseesaregiventoppriority The companycontinuouslymakessmall andbigadjustmentsonadaily,weekly,

andmonthlybasistobettersupportits franchisees.Thissustainedefforthas resultedinsignificantandnoteworthy changesthathavegiventhecompanya competitiveedgeinthemarket.

Thecompanyrecognizesthat technologyisacriticalaspectof successinthemodernbusiness landscape,andassuch,isinvesting heavilyinthisarea.Theseinvestments areaimedatdevelopingtechnology solutionsthatcandriveefficiencyand growthforfranchisees.

Forthepasttwoyearsinarow,Grand Welcomehashadtwoofitsfranchisees winthefranchiseeoftheyearaward withtheIFA(InternationalFranchise Association).Forafranchisethathas beeninbusinessforjustafewyears, thisisaprettyremarkable accomplishment.Forthisandmany otheraccomplishments,Brandonis gratefultothesefranchiseesandallthe otherfranchiseesthatthecompany workswith.

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ARE DON'T 10 WAR

| MAY 2023 44

ARE YOU A HISTORY BUFF? DON'T MISS OUT ON THESE AR MEMORIALS IN THE U.S.

MetaDescription:Ifyoulikeunfoldingthehistorypagesby

visitingdifferentplaces,herearethe10warmemorialsin theU.S.thatyoumustvisit.

Historyfascinateseveryone,regardlessofcountry,religion,orage group.Itissomethingthattakesyouonajourneywhereyoucandive intothepast,observewhatwasrightandwherethingswentwrong,and comeoutwisertoconfrontwhatliesahead.Ifyouarealsointohistory, visitinghistoricalplaceslikeforts,monuments,palaces,andwar memorialsmustalwaysbeanoverwhelmingfeeling.

Visitingwarmemorials,inparticular,isanidealwaytopayhomageto thosewholosttheirlivesfightingforthenationandrelivetheirfond memories.Eachwarmemorialrepresentsthecountry'senthrallingand vibranthistoryandremindsusofthesacrificesandvalorofour ancestors.Ifyouareplanningtovisitawarmemorial,letushelpyou withthe10warmemorialsintheU.S.youcannotmiss.

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10WarMemorialsintheU.S.you mustVisit

1.WorldWarIIMemorial

Ÿ Location:NationalMall, WashingtonD.C.

Ÿ Opened:2004

Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)

TheWorldWarIIMemorialisbuiltin thehonorof16millionAmericanswho servedintheU.S.armedforcesduring theSecondWorldWar Thenationalwar memorialaestheticallyrepresents America'svictoryinWorldWarII.It has56pillarsthatsymbolizeunity amongtheU.S.statesandterritories.It alsocomprisesacoupleofsmall triumphalarchesforthePacificand Atlantictheatersthatsurrounda fountainandanovalplazaatthecenter

2.DCWarMemorial

Ÿ Location:NationalMall, WashingtonD.C.

Ÿ Opened:1931

Ÿ OperatingHours:24 hours

BrieflyknownastheDistrict ofColumbiaWarMemorial, theDCWarmemorialisone ofthemust-watchwar memorialsintheU.S. Originallyconstructedasa domedtemple,thememorial underwentrenovationin 2010.Itshowcasesthenames oftroopswholosttheirlives duringthewarinalphabetical order.In2014,theNRHP (NationalRegisterofHistoric Places)listedthememorial.

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Ÿ Location:ConstitutionGardens, WashingtonD.C.

Ÿ Opened:1982

Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)

PeoplealsoknowVietnamWar MemorialasVietnamVeterans Memorial.Thememorialhonorsthe valianteffortsofthosewhoservedin theVietnamWar.Theprimaryattraction ofthismemorialistwogranitewalls engravedwiththenamesof58,318 braveheartswhosacrificedtheirlives forthecountry Allthenamesare engravedinchronologicalorder

Ÿ Location:WestPotomacPark,Washington D.C.

Ÿ Opened:1995

Ÿ OperatingHours:24hours

AlsoknownastheKoreanWarVeterans Memorial,thisisoneoftheiconicwar memorialsintheU.S.commemoratingthe sacrificeofthemilitarypeoplewhodiedinthe KoreanWar.Thememorialcomprises19 statuesalongsideawallofremembrance engravedwiththenamesofmartyrs.

Ÿ Location:PershingPark,WashingtonD.C.

Ÿ Opened:1981

Ÿ OperatingHours:24hours

TheWorldWarIMemorialpaystributetothe servicesofmartyredAmericancitizensintheFirst WorldWar.ItwasoriginallydedicatedinPershing Parkin1981andwasopenedtothepublicin2021. ThememorialfeaturesthestatueofJohnJ.Pershing, thethenGeneraloftheArmies.Thewallsofthe memorialalsoshowcasethesoldiers'journeys.

3.VietnamWarMemorial 4.KoreanWarMemorial 5.WorldWarIMemorial
www.theenterpriseworld.com | 47

Ÿ Location:VermontAvenue,Washington D.C.

Ÿ Opened:2004

Ÿ OperatingHours:24hours

Thiswarmemorialservesasatributetothe UnitedStatesColoredTroops(USCT)who foughtduringtheAmericanCivilWar.It honorsthememoriesofapproximately 209,145USCT.“TheSpiritofFreedom” statueistheprimaryattractionofthiswar memorial.Itisabronzestatueshowcasing threemenfromtheinfantryandasailorwho isdefendingfreedom.

7.AmericanVeteransDisabledforLife Memorial

Ÿ Location:WashingtonD.C.

Ÿ Opened:2014

Ÿ OperatingHours:9amto5pm

AmericanVeteransDisabledforLifeMemorial isoneofthefewwarmemorialsdedicatedto thosedisabledduringthewar Thememorial honorsveteransoftheU.S.Armywhowere permanentlydisabledduringtheirnational service.Thefundraisingforthismemorial startedwaybackin2000,thetargetamount wasreachedin2010,andthememorialwas opentothepublicin2014.

Ÿ Location:ValleyForgeNationalHistoricPark,Pennsylvania

Ÿ Opened:1917

Ÿ OperatingHours:6amto8pm

NationalMemorialArchcelebratesthearrivalofGeorge WashingtonandtheContinentalArmyatValleyForge.During the1777-78continentalwar,theU.S.Armyspentthewhole winterattheValleyForgemilitarycamp.Inspiredbythe“Arch ofTitus”inRome,thearchwasplannedduringthepost-Civil Warerawhenmanywarmemorialsandmonumentswere plannedandbuilt.

6.AfricanAmericanCivilWarMemorial 8.NationalMemorialArch
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Ÿ Location:1954

Ÿ Opened:ArlingtonCounty, Virginia

Ÿ OperatingHours:6amto midnight

MarineCorpsWarMemorialisa nationalmemorialthatis dedicatedtoalltheUnitedStates MarineCorps(USMC)wholost theirliveswhileservingthe country.Thememorialhonorsall themartyrssince1775.Itis inspiredbyaniconicphotograph in1945.Thephotograph comprisedsixUSMCraisinga U.S.flagontopofMount SuribachiduringWorldWarII.

Ÿ Location:GrossePointe Farms,Michigan

Ÿ Opened:1910

Ÿ OperatingHours:9amto7 pm

LiketheWorldWarIIMemorial, theGrossePointeWarMemorial isalsobuiltinmemoryofthose wholosttheirlivesinWorldWar II.Thememorialisalsoknownas RussellA.AlgerJr.House. Besidesbeingamongthetopwar memorialsintheU.S.,ithostsa varietyofprograms,including holidaycelebrations,concerts, socialdancesforschoolchildren, obedienceschoolfordogs,etc.

Thisconcludesourlistof10warmemorialsintheU.S.you mustvisit.Wehopethisbloghascoveredeverythingyouneed toknowaboutthesememorials.

So,whenareyouplanningtovisitawarmemorial?

9.MarineCorpsWar Memorial 10.GrossePointeWar Memorial
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Yesterday,oneofmyfriends

bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.

WhatexactlyisAdidas?

Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe

nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.

Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.

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PeepingintotheHistoryofAdidas!

Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.

AdiDasslerdiedin1978,anddespite aninnovativeendorsement

arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.

Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.

Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.

HowmuchAdidasspendson Marketing?

Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.

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TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.

Ad Campaigns that proved

“Impossible is Nothing”!

Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.

Ÿ The'AllInOrNothing' Campaign

The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.

“Thisadvertisementillustratesthe

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“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.

TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry

Ÿ ImpossibleisNothing

Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.

ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.

Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.

Ÿ AllAdidas

The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.

Competitors that made it difficult for Adidas!

Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany

3.NewBalance

NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.

Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.

FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.

PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.

Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of

1.Nike 2.Puma 4.FILA 5.UnderArmour
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itsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.

ControversiesintheStoryofAdidas

Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.

1.

Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits

customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.

TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,

expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.

2.

Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough

Adidasattemptedtolaunchthe ShackleShoe. USSR-ThemedAdidasProducts
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duringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.

PartnersinSuccess!

Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.

Ÿ TheAdidasYeezycollaboration

Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.

Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh

fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.

Ÿ CollaborationwithManchester United

AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.

AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.

ExpansionsinthePipeline

Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.

AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis

quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.

TheConcludingNote:

So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!

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2023’S

TOP STRATEGIES FOR SUCCESSFUL SOF TWARE DEVELOPMENT | MAY 2023 62
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Introduction:SuccessfulSoftware

Development

Thesoftwaredevelopmentindustryisa dynamicandever-evolvingfieldthat requirescompaniestobeontopofthe latesttrendsandadvancementsto remaincompetitive.Withnew technologiesandinnovationsemerging onaregularbasis,itcanbechallenging forcompaniestokeepup.However, it’sessentialforcompaniestostay informedandadapttochangesinorder tosucceed.Inthisarticle,we’lldive intothetopstrategiesforsuccessful softwaredevelopmentin2023. We’llexplorethelatesttrends,best practices,andcutting-edge technologiesthatcompaniesshould embracetostayaheadofthecurve. Whetheryou’reaseasonedsoftware developerorjuststartingout,this articlewillprovidevaluableinsights andguidanceforhowtosucceedinthe fast-pacedworldofsoftware development.

So,buckleupandgetreadytodiscover thetopstrategiesforsuccessful softwaredevelopmentin2023:

1.EmbraceAgileMethodologies

Agilemethodologieshavebeena game-changerinthesoftware developmentindustry,andthey’rehere tostay Agileapproaches,suchas ScrumandKanban,allowteamsto quicklyrespondtochangesanddeliver high-qualitysoftware.

2.FocusonUserExperience(UX)

Userexperience(UX)shouldbeatthe forefrontofallsoftwaredevelopment projects.Companiesmustprioritize theirusers’needsanddesignsoftware thatmeetstheirexpectations.Investing inUXresearchandtestingcanleadto betterengagementandhighercustomer satisfaction.

3.UtilizeCloudComputing

Cloudcomputinghasrevolutionized thewaysoftwareisdevelopedand deployed.Byleveragingcloud services,companiescanreducecosts, increasescalability,andimprove security.FromAWStoMicrosoft Azure,thereareplentyofcloud servicestochoosefrom.

4.EmpowerYourTeamswith Automation

Automationistransformingthe softwaredevelopmentindustry,and companiesmustembraceit. Automatingroutinetasksfreesup teamstofocusonhigher-valuework andhelpstoreducetheriskoferrors. ToolslikeJenkinsandGitHubActions aregreatoptionstoconsider

5.CollaboratewithRemoteTeams

WiththeCOVID-19pandemic,remote workhasbecomethenormformany teams.Toremaincompetitive, companiesmustdevelopstrategiesfor effectiveremotecollaboration.Tools likeSlackandMicrosoftTeamshave madeiteasierforremoteteamsto communicateandworktogether

6.InvestinCybersecurity

Cybersecurityisagrowingconcernfor companies,andsoftwaredevelopment teamsmustprioritizeit.Fromsecure codingpracticestoregularsecurity audits,therearemanywaystoreduce theriskofcyberattacks.

7.TurntoBespokeSoftwareLondon forCustomSolutions

Forcompaniesthatrequirespecialized softwaresolutions,bespokesoftware Londonproviderscandelivercustom softwarethatmeetstheiruniqueneeds. Bypartneringwithatrustedprovider, companiescanachievetheirgoalsand achieveacompetitiveedge.

Conclusion:

Softwaredevelopmentisarapidly evolvingfield,andcompaniesmust keepupwiththelatesttrendsand advancementstoremaincompetitive. Byembracingagilemethodologies, focusingonUX,leveragingcloud computing,automatingtasks, collaboratingwithremoteteams, investingincybersecurity,andturning tobespokesoftwareLondonproviders, companiescanachievesuccessin2023 andbeyond.

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PRODUCT REVIEW

Founder: Uwe Kreuter

Founded: 1991

Headquarters: Frankfurt, Deutschland

No. of Employees: 50+

Website: www.cct-solutions.com

ContactPro® Review

Overview:

CCT is leading the way in multiexperience customer engagement solutions. CCT helps companies communicate with existing contact channels and next generation customer interactions. CCT provides web and mobile based applications for on prem and cloud deployments. This includes the automation of voice, web, email, chat, co-browsing, instant messaging and video, ensuring customer service agents and knowledge workers adapt easily to the changing customer expectations, decreasing contact center costs and providing efcient relationships with their customers.

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BackgroundofCCT:

CCTservescustomersaroundthe globe.Focusedonmidsizedandlarge organizationswantingtoachievea competitiveadvantagewith individuallydesignedcommunication andcontactcentersolutions.CCT ContactPro®isapowerfuland scalableomnichannelcontactcenter solutionwithanexcellentagent desktopandintelligentautomation functionality.Enablingefficient servicesforanexcellentcustomer experience(CX).

Ouremployeesarecertifiedexperts. Constanttrainingandeducationaswell asknowledgetransferwithour partnersassureprofessional implementationandexcellentsupport. Customspecificimplementations providethebestpossibleintegrationof existingsystemsandnewcomponents. Enablingdemand-orientedactivation ofinnovativefunctionsandservices.

TofulfillindividualrequirementsCCT offerstailoredsupportandmanaged service.

Ourexpertsareavailable24by7to assistandhelpclientsortodeliver proactiveservices.Inourprojectswe useprovensystemsandsolutionsfrom well-knownvendors.Toassurebest serviceforourclients,ouroperation andsupportstructureisalignedwith theprocessesofourkey-partners.

ProductDetails:

CCTContactPro®(CP)istheperfect solutionforautomationandtheagent desktopinanomnichannelcontact centerenvironment.Contact-Pro® empowersagentstoefficientlyserve customersintoday'sdemandingworld ofomnichannelcommunication.The state-ofthe-arttechnologysolution helpsleverageexistinginfrastructure whiledecreasingcontactcentercosts andincreasingcustomersatisfaction.

Theflexibleandadoptabledesktopin combinationwithautomationand integrationcapabilitiesenables efficientserviceswiththebest availableresourcesattherighttimeto deliveranexcellentcustomer experience(CX).Higheragent productivity,therightinformationfora successfulcustomerdialogand reducedover-headthroughautomation increasetheagentproductivity, Customerjourney,CRM/ERPsupport, Reporting&Analytics.Increased customersatisfactionandCX, Consistentinformationthroughall mediachannelsandintegrationofselfservicesystemswithAIdriven automationincreasecustomer satisfaction.

Optimizedworkflowsandnew services,aworklistconceptand configurablefunctionsprovidea flexiblealignmentwithdesired workflows.Itenablesaneasy implementationofnewservices. Inbound,outbound,call-backand omnichannelhandling.CCT ContactPro®supportsblendedinbound andoutboundinteractionsincluding call-back.Tooptimizethecustomer experienceCPoffersfullomnichannel capabilities.

OtherProminentFeaturesofCCT

ContactPro®:

Ÿ StrategicConsulting

Ÿ SolutionDesign

Ÿ Systemintegration

Ÿ SoftwareDevelopment

Ÿ CustomizedTraining

Ÿ CloudandManagedServices CCaaS

Ÿ CommunicationPlatformasa ServiceCPaaS

Ÿ CCTContactProUnifiedDesktop

Ÿ Omni-ChannelSoftware Solution

Ÿ VoiceManagementincl.CTI

Ÿ Voice Recording/Compliance/Quality

Ÿ RealtimeAnalytics/Agent Coaching

Ÿ Outbound&AgentScripting

Ÿ EmailManagement

Ÿ Mobile&WebChat Management

Ÿ MobileBusinessChat

Ÿ SMSIntegrations

Ÿ ConversationalAIIntegration Cognigy/Google

Ÿ GoogleDialogFlowIntegration

Ÿ PCICompliancecertified

WhyPeopleShouldUseYour Product?

Ÿ IncreaseyourAgent productivity,optimizeyour Agentengagement“happiness” withahighlyefficientUnified AgentDesktopWorkspace

Ÿ Reduceaveragehandlingand reducethecostspercontactsby 30-50%,reducecostforagent training.Increasethefirst contactresolutionrate.

FrequentlyAskedQuestions:

HowisCCTbetterthanother solutions?

CCTensuresmulti-experience customerengagementsolutions. Thesoftwareadaptseasilytothe changingcustomerexpectations, thusdecreasingcontactcentercosts andprovidingefficientrelationships withtheircustomers.

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HowdoCCTSolutionsoperate?

CCTSolutionsoperatein4basic steps-

1.Purchaseorrent–Weadapttothe financingpossibilitiesofyour company

2.Subscriptionsmodels–Usage-based subscriptionmodelssupportcloudbaseddeployment.

3.ManagedService–SimplyletCCT operatethesysteminacomputer centerwiththehighestsecurityand availabilitystandards.

4.LifeCycleManagement–CCT managesyourcontactcenter,agent productivityimprovementsandthe ongoingoptimizationofthecustomer experienceinallprojectphases.

Categories:

ACD/Omnichannel/UnifiedDesktop /IVR/ERMSSelf-Service/ KnowledgeManagement

WorkforceManagement/Dialer/ Outbound/ConversationalAI(Chatbot, Voicebot)Reporting/

CustomerAnalytics/KPI´s/Robotic

ProcessAutomation/Distance Learning/WebBasedTraining

InstantMessengerCRM/Customer ServiceSoftware/Chat/Videochat/ Co-Browsing/Remote

VisualQuality-Management

Costing:

SubscriptionPricingbetweenBasic Package40–PremiumPackage80 USDperconcurrentAgentpermonth

*TermsandConditionsApply

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