Hall of Fame - 2021 (APAC Edition) by The Enterprise World

2021 APAC

HALL OF FAME

From Editor’s Desk “Good buildings come from good people, and all problems are solved by good design.” — Stephen Gardiner

ooking Ahead to a Year of Success and Growth!

With pandemic that brought the whole world to a standstill, 2021 has been a year of hope and new opportunities for many people. With their unending zeal, they showed us how strong is humanity, how we can rise up together and start running the machine again. Our special issue of The Enterprise World’s Hall of Fame, we bring to you the stories of companies that have shown everyone how to run organizations in the hardest of the times. They have shown us that it is when challenges weigh you down, that is the best way ever to spring back up, strongly than ever! It is something like it with the challenges we face. It is very easy to put our heads down and look at all the negatives that could happen. At times such, it gets hard to focus on the positive aspects of life, it becomes hard to believe the fact that good things are happening, if only we remain patient. These companies have shown us what hope looks like. Even when times got hard, when it became hard to focus on what was good, the leaders suited up for the day, each day and presented to us with their amazing stories of success. To put it in diﬀerent words, success sounds nothing like hard work, but hard work does have a ring of success to it! So here we are, appreciating all those people who never gave up and gave our millennials to look up to something. Cheers to a new year of success and growth!

Shalmali Shalmali W.

The Enterprise World, 420, Pride Purple Square, Above SBI, Wakad, Pune. 411057

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For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Shalmali | Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive S. Yadav Creative Design Head: Sushant k. Social Media Manager Narendra S. Digital Circulation Manager Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

CONTENTS.

12.

14.

SBL

Krishna Marathe

16.

20.

Premier Health

Lavelle Networks

22.

24.

Multibagger

Mallika Bajaj

28. Vinay Kalantri

30. C1 India

32.

36.

Analytical Karan Yaramada Wizards

56.

ZeroM

38.

40.

62.

Nextgen

ideas 4 Transformation

Elena Geo

42.

44.

66.

SS Law

ENSCONCE

Seceo

52.

54.

70.

Bhawna Khanna

Harish BV

Quess

Miles

60. Netstairs

64.

76. Gagan Arora

78.

Conversion Perk

Codleo

68.

80.

Skynet

TaxGenie

74. Saiprasad Group

82. SYSOTEL

Making Businesses Smarter!

ncepted in 2005 by Mr. Gopakumar Pillai, SBL Knowledge Services Limited is one of the fastestgrowing and most sought-after knowledge organizations in India. Its dedicated workforce of over 1200 people caters to customers in 10 industry verticals. SBL's expertise lies in Geospatial Science, Smart Technology Solutions, Virtual Reality, and Business Transformation Services. Over the years, they have provided cost-eﬀective and ingenious solutions to over 200 customers, from startups to Fortune 500 companies, and have successfully executed more than 800 projects globally. With 99.1% of projects delivered within the budget and deadline, they have been able to make a distinct mark in the evolving and booming IT ecosystem. Today, SBL enjoys 98% customer retention and executes 70 projects annually, on average. Company's smart solutions have helped them to expand their footprint in the US, UK, and the Middle East. The company believes in strategic business partnerships for enhancing the eﬃciency of the customer's business processes and maximizing the return on investment.

Mr. Gopakumar Pillai, Managing Director

January 2022

Today, SBL caters to diverse verticals such as Innovative Products and Services, Geospatial Science, Multimedia and Graphics, eCommerce, and Business Transformation Services. They support eco-friendly technology and have a wellestablished research division to develop innovative technological solutions that sync with the environment. The eParliament™ solution, an awardwinning product for an end-to-end digitalization of parliaments and lawmaking bodies is well-received globally and has been recommended as a mission mode project by the Government of India. SBL was the first company to explore rural BPO opportunities in Indian villages. The concept was to provide employment to the rural youth and women and make the villages self-sufficient. Even the shortage of skills among the local population was a big hurdle. SBL initiated extensive training and development programs to impart the required skills to local youth. The company started operations in a remote location with 30 members. Today, it has a strong workforce of 1200 employees with branches across the world. SBL has recorded an average growth rate of 30% year after year. SBL started as an ITES company and gradually diversified into geospatial services such as UAV data processing, LiDAR, Mapping, BIM, and Geo-terrain solutions. They have supported the technology requirements of many reputed institutions. SBL's BIM experts supported the rebuilding of King's Cross Railway Station in London. The company has carved a space of its own in the industry and is a leading provider of a wide range of services including multimedia and design, image editing, and business transformation. SBL Knowledge Services Limited provides expert solutions in Data Transcription, Data Abstraction, Data Conversion, Image Editing Services, and Geo-Spatial Services.

The business partnership with SBL has always been praised by its customers for the exceptional value they deliver. One of the company's reputed clients had congratulated them on the unique partnership approach and rated SBL better than their previous service provider of 20 years.

Products Ÿ

eParliament

Healthcare solution

ERP

Services Ÿ

Ecommerce

Mobile Application Development

Robotic Process Automation

Artiﬁcial Intelligence & Machine Learning

Cloud Oﬀerings

Gopakumar shared the experience of the implementation of the eParliament solution.

The team believes in growing together or “Success through partnership”. They serve customers with solutions built using cutting edge technology that increases productivity, automates business processes, reduces the running cost, and improves effectiveness. The products and services they have offered are for major Government and Private Organizations across the globe. SBL has emerged as a credible technological partner to over 200+ customers across the globe and employs 1200 people. SBL's solution was awarded the Highest Civil Service by the Himachal Pradesh Government. The eParliament is the only end to end digital parliament solution in the world and has been running successfully for 6 years without any downtime. It has changed the way of functioning of the law-making bodies by introducing a paperless digital process for higher efficiency and better time management. The solution eliminates paper usage, saves trees, reduces the carbon footprint, increases the oxygen in the air, and conserves gallons of water. “It is an honour to be a pioneer in providing a solution that can transform the functioning of the world parliaments and establish green governance.”

“The concept was new in India and we had to take the digital platform to a large section of lawmakers who were not techsavvy. Many had crossed 80 years and were beyond adapting to technology. Winning their confidence and training them to use the digital platform was challenging. I am delighted to say that our efforts paid off and the members of the legislative bodies are using the eParliament solution and enjoying the benefits of efficiency and time management.” He further adds that their teamwork, dedication, and commitment to supporting the client's business during the COVID-19 lockdown were appreciated and the SBL team supported the clients without any hindrances and maintained the SLA commitments.

“ SBL has

emerged as a credible technological partner to over 200+ customers across the globe and employs 1200 people.

www.theenterpriseworld.com

KRISHNA

MARATHE A Dynamic Leader & Entrepreneur Transforming Businesses

rishna Marathe, Managing Director & Founder, and his team of experts at Swift Technoplast Pvt Ltd is striving smart to transform businesses across the globe with topnotched plastic products oﬀerings.

With advanced production equipment and superb technology, Swift Technoplast ensures the quality of its products. The team of professionals at Swift Technoplast has rich experience in product development, designing, production, sales, and services. Swift Technoplast Pvt ltd is a Unique and technologically advanced industrial Rotomolding & injection Molding plastic products manufacturer in India. Today Swift Technoplast is the bestknown brand for dedicated & ﬁnest, plastic pallets manufacturer in India, having 125+ unique designs of pallets to cater to diﬀerent industrial applications. Swift's product range consists of pallets, ICE Box, Road Safety Products catering to

Managing Director & Founder

January 2022

domestic customers and export more than 12 countries. The company is well-known in the industry for its customer-speciﬁc Solution based approach & long-lasting performance of its products. The company's approach to challenges is always normal and they treat them easygoing. Challenges have never been an issue but it's one of the motivating, energizing factors in any business.

requirements of storage, racking, load capacity, and cargo Packaging needs of various industries. The company has almost 125+ diﬀerent plastic pallet variants by which they are serving diﬀerent customer applications. Apart from plastic pallets, Swift Technoplast also manufactures Spill containment products, Insulated container/ Vaccine box, Road safety products even also custom design products as per customer need.

Mr. Krishna says, “I think everything to be in sync with your growth. Anything in Their Other Products and Servicesbetween is a challenge in business as I said challenges and their resolutions is a Drum Spill Containment Pallets: way of business, we must keep transforming things regularly” Swift Technoplast is a pioneer and 1st company in India that developed Spill Since its establishment, the company has containment pallets in the year 2012 as experienced continuous progress. They per international standard and offered have achieved YOY 30-40% growth and Pallets are made up from High-quality every 3 years the company is increasing virgin grade polymers for excellent its capacity of manufacturing plant. The chemical resistance, & maximum company is in process of doubling its performance as per standard norms of capacity in financial years. spill control pallet which are safe for use in the food industry. The main factor behind the success of any business is Customers, If you make Drum Spill Containment Pallets by customers happy customers will make you successful in business, the customer Swift Technoplast are specially designed for the safe storage of oils experience is most important. They always focus on customers' experiences and chemical containers. It is specialized in catching leaks, drip, with Swift Technoplast must be enriched, whether when discussing with spills. These pallets are made up of customer technical support, guidance to high-quality materials, having reliable select the right product, after-sales query construction and safety on the floors, the most important product performance. and are resistant to most chemicals. The company keeps product innovating, Vaccine/Ice Box: focuses on R& D, and also keeps the team upgraded aligned by regular Swift Technoplast is introducing training. Insulated Iceboxes having up to 70liter capacities. Boxes are Swift Technoplast has a well-known manufactured from Prime Quality range of plastic industrial products in the Virgin Food grade materials, doubleb2b segment, Mainly in Plastic pallets. walled Constructions with a They have expertise in plastic pallets polyethylene exterior, Rubberised manufacturing catering food, Pharma, locks that are easy to use and last long. logistics, Chemical, engineering These containers are having drainage companies. A wide range of pallets meets all types of budgets, performance

plugs for water removal which makes them more demanding. Footwear Sanitization Station: Swift Technoplast has designed Footwear Sanitization Station which helps in stopping viruses from traveling from one place to another via shoes. When people travel risky areas or outside pathogens, germs, viruses may get placed on footwear and ride inside with us in premises hence shoes could be possible carriers for harmful germs, virus & bacteria from risk area to safe area premises, i.e. crosscontamination. Nirmalya Kalash: Swift has come across this idea to ﬁnd a unique solution for one of the major causes which is a religious tradition of throwing 'Nirmalya' – ﬂoral items, pooja items, coconuts, and so on. While most of the contributions are come enveloped by Plastic sacks and in the water of rivers, lakes, and ponds. Swift has designed Nirmalya Kalash in which people can donate all their Nirmalya during religious festivals and poojas. Swift has given this big solution over making Nirmalya Kalash, so let us all get together and save our environment from pollution by using Nirmalya Kalash for disposal of the Holy Nirmalya in a proper way.

“Swift Technoplast

always strives to create customer experiences.

www.theenterpriseworld.com

Enhancing Life, Excelling In Diagnostics

ootstrapped by Mrs. Prasanna Janardhanan and Mr. Janardhanan in 1980, Premier Health Center is a niche chain of diagnostic centres and hospitals empowering the healthcare sector.

“Our primary objective is to maintain an organizational culture that fosters continuous improvement and provide a prompt quality of service to our customers meeting their needs.” Mr. Pradeep Chakravarthy J, Managing Director at the Premier Health Center is the backbone behind the company's long-standing success. Under his visionary leadership PHC's team of experts in providing top-notch and comprehensive diagnosis solutions under one roof.

Mr. Pradeep Chakravarthy, Managing Director

January 2022

Premier Health Center started as the finest diagnostic facility over 40 years ago to become the largest private Diagnostic Center. PHC provides Pathology & Radiology to all private medical facilities, public hospitals, and community centres and also operates a series of standalone Hospitals across Chennai. PHC's team is expert and they attract the finest healthcare professionals. PHC's expanding team of skilled professionals' aims to provide access to high quality, cost-effective, best practice diagnostics 24/7, and 365 days of the year. The company has a full complement of Radiologists, Pathologists, Medical Imaging Technologists, Lab Tech, Clinical Assistants, and Support Staff. Premier Health Center, one of the pioneering diagnostic centres of Chennai offers diagnostic services with a brand new, cutting edge technology providing results of uncompromising quality in a transparent and customerfocused manner. Premier is regarded as one of the finest diagnostic centres; it has been recognized by the government and various hospitals for successful ventures and diagnostic services for over a decade. “What we never compromised in all these achievements over the 40 years are the ethics and the original vision of providing the best in diagnostics at an affordable price.” A clear vision makes a smooth road ahead. Imaging is a vital part of a treatment process as it provides a vision to cure patients. Premier Health Centre's top-notch imaging services like computerized ECG, Digital X-Ray, Ultra sonogram, echocardiogram, helps medical professionals by providing an accurate view of the cause.

Comprehensive Health Packages PHC offers a wide spectrum of health packages that can make your life healthier and happier. Packages like Master Health Check-Up, Premier Executive Health Check-Up, Well Women Health Check-Up, Child Health Check-Up, Premier Senior Citizen Check Up, Pre Martial CheckUp, etc. caters to every health checkup needs of all age groups. A boost in the digital economy has created numerous opportunities for people and businesses to spread their wings and touch the new heights of success. This race has impacted our lives in many ways. Stress, exertion, and other things have ruined a peaceful way to live life. To cater to the corporates PHC offers specially designed corporate packages that can help to track the health and wellness of employees and make a workplace healthier and happier. Home Collection Services – Stay Home Stay Safe! Premier Health Center offers you affordable & Customizable Home collection Service. Premier is regarded as one of the finest diagnostic centres. It has been recognized by the government and various hospitals for successful ventures and diagnostic services for over a decade. Hospital Lab Management Under the Hospital Lab Management (HLM) model, they set-up clinical laboratories in newly established hospitals as well as manage “inhospital” clinical laboratories in existing hospitals, to conduct onsite testing as per the hospital's requirements.

Under the terms of their contractual agreements, the hospital typically provides space and access to its utilities and other infrastructure. Online Report Download While we are getting almost everything on a single click, why wait or visit the centre to collect reports and waste the invaluable time of treatment? Keeping this in mind Premier Health Center delivers all the reports on a specially created mobile app and a website. Using the same one can get the reports anytime, anywhere which can add a pace to the treatment process of the patient. PHC sends the SMS update about the report on your registered mobile number. Mr. Pradeep Chakravarthy J's vision is to make healthcare accessible and aﬀordable to all, his vision, determination, and futuristic approach enabled the common man to access quality diagnosis, which was once unaﬀordable for a set of people.

“ All of my

corporate ventures are aligned with one goal – improving access and affordability of healthcare.

www.theenterpriseworld.com

DN, software-defined networking is the best solution that can cater to the network needs of businesses. An SDN solution makes enterprise networking agile, responsive and effectively support the demands of today's productivity needs. Bangalore, India based company Lavelle Networks is one of the top names in the network landscape that is accelerating the digital revolution around the world. Within a span of 5 years, their flagship product line “ScaleAOn” has become the choice of leading Indian enterprises using SDN technologies. Shyamal Kumar, Karthik Madhava, and Vishal Khare came together to drive this innovative journey, along with a committed team of engineers who wrote the first lines of code and are still building the company. The company began in 2015, in a café on Lavelle Road, Bangalore, and thus the name Lavelle Networks. With a business presence in India, Singapore, Middle East, and North America, Lavelle Networks have developed quickly to turn into a trusted network partner for clients rushing towards the cloud and advanced digital change. Today, Lavelle Networks is the fastestgrowing software-defined networking start-up in Asia, with more than 75 enterprise customers, and over 10,000 places of businesses connected across multiple regions of the world. The company's vision is to provide the best network experience to its customers across all their cloud applications. It took them a couple of years to bring all the right talent, skill, and committed folks into the leadership of the company. The other challenge was to convince customers that they have a long term vision for the market and their future, since they are building

January 2022

core IT infrastructure products, and customers want to believe that the Lavelle team is there for the long haul. Getting the first 5 customers in 2016 triggered the growth of Lavelle Networks. Every technology business is fuelled by a growing customer base as its fulcrum of success. “We are always laser-focused on acquiring more and more customers, and increasing product usage every day. Once we had signed up the first five customers and broke into our first revenue quarter, there was no looking back.” A business is only as successful as the customers it serves. Focusing on what the customers need to be successful is now more important than ever. The next thing is to be as cloud-ready and digital-first as possible, any company that still has manual workflows is going to find it hard to move ahead. Pay extra attention to your people as everyone is going through a survival phase, and be sensitive to the fact the business metrics need to be secondary, and ensuring we make it through this universally trying times is the primary metric. The biggest change is in sheer product usage and customer adoption. Lavelle networks have grown 300% year on year, in terms of revenue, market share, product instances, and several customers. Team Lavelle says, “Starting from scratch, we broke into a market dominated by large incumbent players, and created a 30% market share in terms of deployed software instances. The company's rollout of the first 1000+ network on its ScaleAOn platform in 2017 is a key memory that is special. With a team of fewer than 30

people they delivered on a massive project, considering the technology was brand new. This was India's 2nd largest fashion retail chain at that time. Lavelle Networks focuses on networking software delivered from the cloud as-a-service, with a focus on network performance, security, and management. The company's solutions are different from others in the market because they focus on the performance of the application, rather than on just network metrics. The company develops a verticalized approach to applications like Microsoft Office 365, or SAP, or other major cloud platforms. Customers care only about applications – not about compute, network, or storage directly. Lavelle Networks has hardware, software, and a mature suite of network services for customers including bandwidth aggregation, cloud-based network monitoring centres, and a network helpdesk. Team Lavelle stays close to market inflection points like hybrid cloud usage, BYOD, SASE and build that into our agile and evolving roadmap.

LAVELLE NETWORKS Connecting Better For The Brighter Future

“We also believe that

the challenges faced by our customer's in-network access are what we should focus on, instead of looking at solutions that we might be excited to build but might not be the pressing problems for our customers.

Mr. Shyamal Kumar, Founder & CEO www.theenterpriseworld.com

oday, with the boost in the digital economy there is a signiﬁcant change in almost all sectors which is empowering businesses and individuals to grow more. To climb the sky touching mountain of success we must take risks. Strategically taken risks can help you to achieve your desired.

catering to clients in approx. 12-15 countries now and their AUM is increasing exponentially

Mr. Manish Goyal, CEO, and his team of expert professionals is striving hard to transform their client's portfolio.

Currently, they are providing long term multi-bagger stock picks. The company focuses mainly on quality small-cap ideas. The company is diﬀerent in the way that it substantiates its past performance with original Facebook posts

Multibagger Securities Research & Advisory Pvt. ltd was incorporated in Feb 2017 to bring quality in the equity research and advisory ﬁeld. It is a SEBI Registered and ISO 9001 Registered Investment Company incorporated mainly for quality research & advisory in Indian equity markets with a special focus on identifying Multibagger Stocks. After its inception, the company is growing very well and has both domestic and international clients. The most important task and challenge they faced, in the beginning, was to change the mind-set of investors from gambling to investing. The majority of investors were looking towards the stock market as a casino and most of them were engaged in short term trading to make quick money. Multibagger tried and succeeded in educating investors that stock investing is a science and we should take a stock investing as a business instead of treating it as a gamble. And after all this, there comes a point in the organization, when you start seeing steady growth. For Multibagger, it didn't take a lot of time as their trustworthy services, hard and smart work paid oﬀ soon. Company graphs are on the uptrend similar to their stock picks ever since they started the company. They are

January 2022

“We believe that Truth is infectious. We just kept focusing on quality equity research and then client satisfaction leads to word of mouth publicity for us.”

The team of experienced professionals at Multibagger aims to make this company a one-stop solution for many financial services. They are planning to launch PMS services in near future and after that, they will foray into other areas of capital markets also. Currently, the company offers one kind of long term investing plan. Soon they are planning to announce a plethora of comprehensive services at the right time. The unmatched leadership at Multibagger believes that a happy mind is more productive and efficient. So they focus on providing a good quality of life to employees and give them a good working environment to bring the best out of them. They offer the work from home facility also if required. “The thing which makes my team unique is that I choose a person who has a passion for research and investing. So they enjoy their work and this increase their efficiency and success ratio”, Manish commented. Mr. Manish Goyal, CEO at Multibagger is a chartered accountant from 2004 batch and he did his BCOM (Hons) from Delhi University.

When we asked him about his achievements he said, “Most important achievement I think I got is making wealth for my friends and clients. In addition to that, I am granted exclusive rights to using the word 'Multibagger' by the government of India” Manish says, “Stock market has changed a lot in last 15-20 years. A lot of new regulations and checks & balances are brought in by SEBI to protect the interest of investors. Retail investors also have become more intelligent with time” He says he admires Warren Buffett a lot and the business story of most innovative businessman Elon Musk's journey inspires him a lot. Sharing his views on constant vigilance he says, “I think constant vigilance is a need because in the last few years many well-known companies have nosedived due to corporate governance issues. An investor should be vigilant towards new developments taking place in company, industry, and economy.” Client Experiences that Speak of the ExcellenceI would urge all prospective investors of the stock market to take help from Mr. Manish; he is a Chartered Accountant by profession who can understand the financial data of a company better than any other professional. – TS Narasimhan I was looking for someone who does a fundamental analysis of stocks. I searched a lot and finally found Manishji. I was with him only for 6months and reaping benefits already. One of the stocks doubled in 4 months and another is about to double. Very humble, down to earth guy. We have a few common interests and hence our

Your Companion To Assure The Security Of Tomorrow

talk, communication goes beyond investment! If you are with Manishji, rest assured that your investments are in safe hands! – Harish MK

“Have been tracking

Mr. Manish's picks for four years or so … you need to have a lot of patience and hold those stocks for long-term, no need to track those shares on daily basis, just buy and forget for a couple of years and allow those stocks to grow many folds.

Mr. Manish Goyal, CEO www.theenterpriseworld.com

MALLIKA BAJAJ Web Wonder Woman Rooting For Tech-Tonic Shift

allika Bajaj and her companies, Little Yellow Beetle, Apna Dr, and Ballistic Learning a Moodle Partner have been one of the pioneers in the Media & Communication, Innovation, Sustainability in the Technology industry, providing a plethora of unique products/services with varied approaches that command their client's high satisfaction ratings but also their utmost respect and loyalty towards them.

Founder & CEO

January 2022

However, this story is not about Little Yellow Beetle, Apna Dr, or Ballistic Learning – it's about celebrating the inspiring stories of one of the most dynamic, internationally awarded women business leaders, Mallika Bajaj. Mallika Bajaj has always been a media person by training and profession, living and working in one of the most culturally diverse countries in the world, India. From the beginning of her formative years, her interest lied in the interplay of media, technology, and society. However, her assignments challenged her to delve deeper into the people she met, and understand what made them – them. Mallika Bajaj's association with people with next-to-no access to information and technology showed her that such people didn't just exist in history — they live and breathe around us. It showed her the two nations were living in one country, and one of them needed a voice that she decided to become. These repercussions were courtesy the same – basic human right/ necessity, or platforms enabling a voice and she started working on how she could contribute and give back to society.

“If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.” As with all start-ups and companies, setting them up is easy but keeping them aﬂoat is the bigger question and hurdle, and along the way, an entrepreneur faces varieties of challenges and hurdles, which not only test their resilience but also the overall capability and mettle of an entrepreneur and the mammoth task that Mallika Bajaj has been navigating through has been the need to juggle the manifold growth within new media and the dearth of knowledge, and its comprehension. Little Yellow Beetle and its team, believe and function by ideating and designing. All their clients need to do is provide them with any of the one – an idea, product, skill training, person, brand, furniture, automobile, sports academy, rockets, rice, healthcare, hats, mugs, real estate, robots, wedding cards, anything – and they will construct it for you. Once the design is done, they digitize it for the world to consume. Their other services include

Ÿ Social Media Marketing As she moved up, and within the divisions and onwards to setting up her Ÿ Applications ventures, be it the Little Yellow Beetle or Ÿ Websites ApnaDr, she continued to see adversity and a pressing need to contribute, with Ÿ e-Courses all of her limited capacity. Ÿ Online classrooms Now, her team aims to innovate with purpose and consciously work towards They do not use templates and take creating kinder content with Little great pride in curating custom designs Yellow Beetle and ApnaDr by being and using video and audio to impart erelevant in the 21st century, maximizing skill and for e-courses. Little Yellow the reach by enabling technology to Beetle is striving day in and out for a eﬀectively mend the broken ladder and day when every Indian will be able to hopefully be holistic as society gears connect, comprehend and consume towards an innovative, succinct digital technology on her/his palm, and not eco-system. limit it to a luxury/utility.

This farsightedness not only helps them stand out but also provides a notch above the competition in the market and helps in lifting the Media & Communication industry as a whole. Little Yellow Beetle believes and works diligently towards learning, growing and maturing, every single day. They are now imparting training on newer trends for consuming content, skill training, and how to supply large-scale content to help the masses self-learn, self-skill, and sustainably grow in their genres. Mallika Bajaj has always vouched by the principle that it would take a concoction of hard work and the brightest, truly extraordinary designers, developers, innovators with exceptional intellect, passion, and creativity to come up with newer, even better ideas to succeed, around the clock. What she didn't recognize when she set foot in the industry was perhaps the incredible power of faith – faith in the timing of things, in the universe, and most importantly in herself. Mallika Bajaj strongly feels and remarks that one of the key achievements of her entrepreneurial journey is her team. Starting from nudging her sister to drop her dream job, her mother to forgo her successful teaching career, spanning two decades, right down to the people they have hired, whom today they call their family – they're her key achievements and buttress in running their business ventures.

“Content with a

human touch.

www.theenterpriseworld.com

nline games are pretty popular among the youth these days, and why not? For the graphics and everything, they become too hard to miss. Fun and games are on one side, but what is even more interesting is that online gaming has also established itself as a prominent growth sector in the current and the global economy as well! Now, who would have thought about that? In fact, in the past few years, its growth has been increasing widely, owing to the evolution of mobile platforms in the gaming sector. This evolution has thus added diversity and flexibility for the players across the globe. Here are a few facts about online gaming you don't want to miss. Grand Theft Auto V The Grand Theft Auto V games series is probably one of the most loved games in the world. What you did not know was the fact that GTA V is the most expensive game ever made! It cost approximately $137 million to just build the game, and about $128 million more for its marketing, making it one of the most expensive games ever made. Rockstar North, the developer of the game earned over $1 billion just in its initial 3 days! Isn't that baffling? Next in line with the most expensive game is 'Call of Duty: Modern War Far 2' which cost around $250 million overall including the development and the marketing. South Korea Had Once Banned Midnight Gaming Because of the excessive gaming of South Korean children, the country had once passed a law popularly called the 'Cinderella Law'. According to this law, children under the age of 16 were not to play online video games after midnight (from 12 AM to 6 AM). Although the law did not affect mobiles and gaming consoles,

January 2022

the children just couldn't resist playing the games and thus began stealing resident registration numbers so that they could elude the law. This is an important fact in the list of facts about online gaming. So much for the online video games! VPN Making Online Games Better In recent years, the Virtual Private Network or the VPN has been giving the players so much more beneﬁts that it has now become a necessity. The VPN simply allows the players to re-route their connection through a server in any country they want. Now isn't that amazing? It makes the gameplay smoother. This is an important fact in the list of facts about online gaming. Thus VPN allows early access to DLC and its updates with the players' security online. VR Becoming the New Trend We have all known of Virtual Reality through sci-ﬁ movies, but today it is not limited to just that. It has now become a part of our lives. The newly introduced VR Gaming Console has gained a lot of popularity making it a grand success. Looking at it in such a way, it is for sure that VR Gaming will have a bright future. This is an important fact in the list of facts about online gaming. 68% of Smartphone and Tablet Owners Enjoy Online Gaming With the evolution of gaming in smartphones, there is no doubt that they have been a huge source for the industry's growth. Even though the quality of the games on mobile phones is not as great as compared to the PC or the Xbox, the developers have developed certain limits to it and have made it available to more people. And considering its reach, mobile gaming will only get much bigger and popular. These are some facts about online gaming.

www.theenterpriseworld.com

he healthy investment activity in FIntech sector is a testimony of its performance and resilience. With the industry becoming more organized, transparent, and profitable, it will continue to attract investments from global as well as domestic players. The steps initiated by the government to increase liquidity in the market have also worked well in increasing the confidence of investors. “As a leader, I believe we should “empower” individuals to do their best work by making every day seamless: identify and address needs quietly and with great care before they surface. As we maintain business continuity for the clients we serve, we must also prioritize providing great, whole-person care for our employees.” Que Processing is a secure open API issuer processing platform, which focuses on powering payment innovators. Que Processing Pvt. Ltd. aims at providing Flexibility to design the program you want, build card programs, and run test transactions which enables you to launch as quickly as you can develop without dependencies on Que Processing Pvt. Ltd. QPS is a platform to help Fintech and Banks to address Credit and manage their Cash flow management. It provides you a platform where you can manage your rules-based authorizations with real-time data insights that don't just let you grow but also innovate and continue to roll out new features with ease. Que Processing offers unlimited possibilities on one platform like World-class APIs, a Dedicated developer portal Integrated with a modern core banking platform that provides an instantly accessible private sandbox environment that

January 2022

enables you to have the control in your hands. “Innovation is the calling card of the future.” Since Que Processing is a new player in the market and a legacy company in the market already exists. They are trying to break the legacy infrastructure and become a modern Fin-tech platform. The global coronavirus pandemic has farreaching implications for every aspect of the economy, Fin-tech industry was also feeling some of the consequences of the escalating crisis. Just sitting back relax is not their Thing! The company is striving smart to gain the pace in growth and empowering their client's businesses to be relevant in the market race after the pandemic. User first! Keeping this commitment in mind, Que Processing doesn't build its product based on the technology that is available but is built on the technology as per the end-user needs. Unlike the legacy system, the company's growth is spurred by constant innovation to meet the end customer's needs. Que Processing Pvt. Ltd.' Diversified plethora of offerings Que Processing Pvt. Ltd. offers unlimited possibilities on one platform like World-class APIs, Dedicated developer portal Integrated with a modern core banking platform that provides an instantly accessible private sandbox environment that enables you to have the control in your hands. What differs Que Processing Pvt. Ltd. from others is they deliver financial services at the point of customer need, help banks reach new customers through their partners enabling brands to serve more to their customers'

needs, and also help these brands offer new finance capabilities better and faster than they could alone. They are the program manager who caters end to end needs of the issuance industry. Que Processing Pvt. Ltd. aims at providing Flexibility to design the program you want, build card programs, and run test transactions, enables you to launch as quickly as you can develop without dependencies on Que Processing Pvt. Ltd. provides you a platform where you can manage your own rules based authorizations with real-time data insights that don't just let you grow but also innovate and continue to roll out new features with ease. Mr. Vinay Kalantri is the founder & CEO of Que Processing Private Limited, a Mumbai-based Fintech Start-up. He is a well-known secondgeneration industrialist and technocrat and he was listed as 50 Most Promising Entrepreneurs of 2017. Vinay is a Fintech and payment leader with over a decade year of experience. He has been a young entrepreneur for the last 20 years. He strongly believes that the MSME sector is one of the largest contributors to the Indian economy. It is significant to provide solutions in managing working capital and improving productivity by digitizing payments for them. Fintech as the sector has always supported the BFSI segment to seamlessly digitize their business spends.

VINAY KALANTRI A Leader Driving The Fintech Revolution

“Having control over

cash ﬂows is what any entrepreneur would dream of and he has always worked towards that dream.

Founder & CEO

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1 India has made a revolutionary change in India's e-procurement space. The company is a leading global provider of SaaS-based/On-Premises procurement solutions. With over two decades of experience in the procurement space, the company has grown to be a trusted partner, helping tomorrow's enterprises to grow and empowering their clients across many industries to automate the procurement process. Founded in the year 2000, the leaders of C1 India realized the beneﬁts and revolutionary changes e-procurement would bring to the B2B market. They launched their suite of e-procurement services in a then-nascent market. And within 2 years of introducing their services, they formed their niche in the market.

based procurement solutions, incorporating industries best practices and guidelines which can further be adapted to the organizations' unique requirements.” C1 India's services enable enterprises to transform their bottom-line to a more sophisticated, strategic business unit to drive significant value, increase efficiency, optimize maverick spending, manage associated risks, leverage advanced analytics to gain actionable insights, and deliver a superior experience. E-Marketplace SolutionE-Marketplace solution allows the companies to build their B2B marketplace. This helps you to work and trade more effectively with your customers, suppliers and business partners by automating key business processes.

With over two decades of research in the changing trends, experience and expertise in the industry, C1 India has been a pioneer in e-procurement solutions. With new products and services under their umbrella, C1 India continues to lead the innovation curve with client feedbacks and constant research and analyzation of the market.

We aim to help buyers and suppliers build vertical-speciﬁc marketplaces, optimize revenue streams through a secure and transparent platform, enriched with advanced tools whilst fully integrating the end-to-end procurement solution.

The Products and Services-

C1's E-Marketplace gives the entrepreneurs global access for trade and visibility.

C1 India's products and services encompass the entire gamut of end-toend procurement lifecycle including, Indent Management, Tender Management, e-Auctions, Catalogue Management, Warehouse Management, Supplier Management and Contract Management. C1 India since its inception has been providing technologically advanced solutions that deliver a diﬀerentiated customer experience, accelerated cycle times, and helps customers in achieving numerous business outcomes. “We provide on-premise and SAAS

January 2022

E-Procurement SuiteC1 India's award-winning eProcurement System empowers clients across industries to automate the procurement process through rich domain knowledge and a flexible & agile workflow based procurement engine. This is the most advanced eprocurement solution in the market to achieve 100% user adoption and automates the entire procurement process from catalogue management to order requisition all the way through fast approval workflows, PO delivery,

and receipt of goods, spend analytics, and beyond. Our e-Procurement suite encompasses the entire procurement functionality starting from indent management to contract management. E-Sourcing Solution– C1's e-Sourcing solution is a robust platform that delivers the ability to source both simple and complex categories with ease and ensures higher sourcing savings through increased visibility into the complete procurement process. Whether it's a complex tender or a simple RFP/RFQ proceeding, C1's Tender Management System helps enterprises to execute an effective tender management strategy without any hassle and ensures top-notch security, transparency, increased efficiency, and mitigates all associated risks. Their Auction Management System is a technologically advanced solution for managing the most complex and challenging negotiations with utmost transparency in real-time to ensure that you'll get the right price for the right item at the right time. Auction On-ClickAuctionOnClick.com is India's marketleading e-marketplace space for all kinds of bank auction assets (NPAs) ranging from residential & commercial properties to all types of motor vehicles. The portal lists all the properties that are to be auctioned across the country. The venture aims to empower investors by helping them to seek investment opportunities through credible and legitimate auction sources and better insights for listed NPAs via banks and financial institutions.

C1 India Pvt. Ltd. Empowering Enterprises Through Sheer Technological Transformations

“We are committed to delivering investors, sellers, and banks the opportunity to meet their respective auction and investment goals.” In the coming future, C1 's procurement solutions will be a driver of corporate goals and an enabler of business innovation and digitization. Real-time data insights via predictive analytics, blockchain, IoT and AI technologies will make procurement simpler, smarter, and more strategic than ever before. They aim to make their procurement solutions as robust as possible by integrating the latest cognitive tools and technologies. Which will make the procurement experience more intuitive and capable to proactively deliver actionable information to the end-users.

C1 India team “The represents two

decades of support and service experience led by some of the industry's most innovative entrepreneurs and knowledgeable personnel.

Mr. Sanjay Puri, CEO

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s COVID-19 has highlighted the need for innovation and adoption of technologies in the healthcare sector, businesses are in continuous search of a trustworthy data analytics solution provider that can accelerate their growth. Analytical Wizards is one of the leading companies in the healthcare domain that is transmogrifying commercial analytics. Behind Analytical Wizards' long-standing success is a team of expert professionals led by Mr. Ram Sharma, CEO & Chairman at the company. “To become a successful entrepreneur, one should inspire and support continuous innovation and growth.”

pharma companies, and 4 of the top 7 Biotechs. With multiple awards and recognition, Analytical Wizards continue to add new clients and win new business. Central to their growth is innovation by design, an iterative approach, a strong emphasis on customer delight, ensuring their knowledge grows within the advanced analytic space, mastering the latest algorithms emerging from scientiﬁc research and practice. Like most companies, the pandemic arrived bringing a level of uncertainty as to its impact on business. Once companies grasped the impact of COVID-19 and how to navigate within the pandemic-controlled work environment, it brought to light the urgent need for agility, and ﬂexibility.

Traditionally, pharmaceutical and biotech organizations have been hampered in their eﬀorts to understand the patient journey, treatment continuum, or market dynamics by data assets that are aggregated and lack identiﬁers to allow cross-referencing. It required piecing together multiple analyses and reports.

Digital communications became critical to business continuity, and therefore increased the need for many of the solutions provided by Analytical Wizards.

The result has been business teams buried in high volumes of reports that deliver few insights, are out of date, and lack mutual consistency. The focus has been on descriptive analytics (understanding what happened historically) as opposed to prescriptive (recommending what a team should be doing) or predictive (what is likely to happen next).

“Great things in business are never done by one person. They're done by a team of people.”-

Established in 2015, Analytical Wizards was recognized by INC5000 in 2020 as being among the top 25% Fastest-Growing Private Companies in the US. The company is currently engaged by 3 of the top 5 pharma companies, 10 of the top 30 bio-

January 2022

Today, across the industry, you can feel the revolution. Change is taking place and those that harness digital and technology innovations will be the most successful.

Steve Jobs Analytical Wizards has developed two customizable platform solutions, WIZ and IZE. These platforms provide a data-agnostic approach that allows for multiple and disparate data sets to be ingested quickly for advanced analytics application.

Across the healthcare and retail industries, commercial analytics steers business decision-making across sales, marketing, access, and pricing. The past two decades have witnessed firms, large and small, entrusting this critical function to technology outsourcing companies. This has allowed firms to contain IT & Analytics expenditure but only at the cost of increased external dependencies. WIZ seeks to set in motion a reversal of this trend. WIZ challenges the idea that marketers need to rely on an army of consultants to fulfil their need for analytical insights. Whether it is optimizing marketing investments across a portfolio of brands, customizing message content to induce higher rates of response, or testing a campaign to see whether it will fly, WIZ aims to put brand teams back in charge. Analytical Wizards' products are designed to be flexible on the front end, while scalable at the back end, allowing for easy customization to meet client needs. They are constantly evolving their products to meet market demands. “Technology enables real-time analytics and delivers three main competitive advantages” Data readiness for on-demand analytics which includes consolidation of big data (claims, EMR/HER, lab, etc.), promotional activity (marketing, salesforce, etc), descriptive data (segments, customer information, etc), and advanced analytics feedback (channel propensity, messaging impact, promotional cadence impact, etc.) into an analytics ecosystem that is well beyond a data repository.

ANALYTICAL WIZARDS Transforming Healthcare Analytics

Deploying platforms and analytic engines to drive advanced analytic scale. This is the natural next step to transition scheduled, point-intime analyses into real-time insights that shape marketing and sales initiatives. This allows for consistency of recurring analytics while freeing time from advanced analytics resources to solve new business needs. Linking analytic outputs to CRM platforms to ensure Action ability. Most companies are using static business rules for promotional delivery which are already dated by the time they are deployed. However, data readiness, as well as scaling of advanced analytics, allows for real-time inputs on segmentation shifts, promotional impact, promotional aﬃnity, messaging impact, and channel cadence & frequency. This information allows for true personalization of how we engage with the customers (HCPs, patients, caregivers, and pharmacists) along their journey.

Mr. Ram Sharma, CEO & Chairman

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KARAN YARAMADA Rethinking Business Models Amidst The Crisis

irca 2003, looking for a future in the hotbed of IT was not a great option, let alone building one. The valley was still recovering from the whiplash of the recession and though talent was at large, ﬁnding the right people was not the easiest. Businesses and investors were careful and naturally reluctant. But for our Visionary, it was as George Bernard Shaw said, “Don't wait for the right opportunity, create it.” Karan Yaramada founded Jade Global in 2003 after having worked for about 11 years in the IT industry. He discovered an opportunity in the market amidst the chaos, where the nature of IT services was becoming more global.

President & CEO, Jade Global

January 2022

Karan left his secured IT position, having worked with big names like KPMG, Tata Consultancy Services, and General Electric, this was one of the greatest risks he took at the peak of his career. It paid off and how. He landed himself the job of the first employee and CEO of Jade Global, working independently with no pay check for the first three months. Jade Global began as a small business that handled Oracle support services and upgrades projects.

For Jade Global being adaptable to change is imperative to remain relevant and innovative and in the IT industry Change is innovation. And their composure through the COVID-19 storm stands testimony to that. People at Jade Global attribute the stability to Karan's and the leadership team's nature and demeanour that safeguarded them emotionally. But being the leader Karan is, he fairly places the merit on them collectively.

“The people. I was fortunate to meet a lot of good people over on this journey. I met people who had built their careers successfully in the same “There was an opportunity in the market industry and they influenced me to start an IT services company that had greatly. I am fortunate to work with the culture, competitive pricing, and teams who stand by me come what benefits of a boutique firm, but at the may. And of course, having customers same time could provide customers with who are trusting and willing to work large-scale IT projects”, says Karan. with us repeatedly has also helped!” Karan observed a major shift in IT services and business. They were becoming more global,

The stage of ideation though came with study and research, was only the beginning of a not-so-smooth path. Bootstrapped, bottom-up undertaking, Karan's ﬁrst year with Jade Global was spent working simultaneously on three Oracle upgrade projects. His movement from a solo ship to one with others on board was a gradual one. As Jade Global grew, they expanded its oﬀerings to include enterprise business application implementations, integrations, software product engineering, testing, support, Cloud services, and technology advisory, and managed services. Jade Global's mission and vision statements are about creating a company culture where both customer and employee satisfaction are high. Jade Global embarked on another major expansion, physically. They opened a second US headquarter located on the East Coast in Philadelphia through acquisition. In 2019, Jade Global set up new entities in Toronto, Canada, and Vienna, Austria.

While many are harping on about the “digital transformation” wave, Jade Global has been living and realizing it for its clients. Jade Global has steered 2600+ technology projects across a range of industries. One of the company's mainstays is adaptation through digital synergies that are at the very root of all its processes. Digitization is a way of life at Jade Global, which was in effect even before the pandemic hit and virtual offices came into being. “We had almost unknowingly been preparing for this period over the past few years. We went on to become a 100% remote workforce almost overnight without any glitches. This was possible because all our employees had company-issued laptops and secured VPN Access; everything was on the cloud, including our office collaboration suite, time and billing system, and network security.” Karan beams.

It was not just about the set-up, those were pieces that naturally fell into place, it was also the state of mind that needed attention. Jade Global's leadership team along with Karan created guidelines to follow for the entire company based on a well-conceived and forethought design: the 3Ps Approach: In their first Virtual meeting the CEO urged his people to internalize this approach; Protect-Preserve-Promote. The role of IT partners is rapidly changing with companies becoming more and more aware of how much they are spending, concurrently consuming technology at an unprecedented rate. And one of the things that CIOs are driving while innovating is cost optimization. In the face of this abundance and prudence, how does Jade Global bring in a differentiator to its customers? In Karan's own words, in an exclusive ET Now interview, “In IT services it is difficult to differentiate the unique value we provide, but the Customer Experience that Jade Global offers remain unparalleled.” The company is known for having one of the highest customer retention rates in the industry.

We have been careful “ in selecting our customers

and partners. We have 1created a niche with Mid to Large companies with a focus on certain industries, where the CIOs are looking for a nimble (technology) partner to work with. This is the space we ﬁt in very well.

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NEXTGEN LIFE SCIENCES PVT. LTD. The Leading Solutions Provider In The Biotechnology Industry

extGen Life Sciences delivers true to its longstanding name and reputation in the Biotechnology industry when it comes to providing high-end and best-in-class solutions for testing equipment, reagents, kits, and instruments, and also other highly sought-after tools and materials for conducting medical research and other related tasks. With their network and tries spread around the globe, NextGen Life Sciences truly redeﬁnes standards of service along with the highest delivery standards as they make sure their clients receive the highest quality products for their research and testing or other purposes and also the desired testing equipment and machines, etc. delivered at their doorstep in pristine condition and under the given stipulated time.

Nagma Abbasi Founder & CEO

January 2022

NextGen Life Sciences with its very high satisﬁed client base has earned an impeccable reputation for their promising service quality, standards, the quality of their products and not to forget their best-in-class and highly eﬃcient delivery system. All

of the above combine to form the brand and make NextGen Life Sciences one of the leaders in the Biotechnology industry and also one of the most respected in their space and among the competition.

collaborated with partners from the USA, Europe, Singapore, and other South East Asia countries for distribution business, manufacturing, and R&D.

NextGen Life Sciences has been successful in attaining customer trust in a short period by providing excellent services in the industry. Like all start-up companies, Nextgen also faced initial challenges like capital investment, ﬁnding good talent, building customer trust, and good relationships.

The factors that helped NextGen to grow-

NextGen Life Sciences was started in 2014 to become a frontrunner in the distribution of innovative biological products and services for the Life Science Research and Diagnostic market. NextGen Life Sciences is poised to become a one-stop solution to cater to the research needs of scientists in the Field of Molecular biology, Cell Biology, Immunology, Healthcare, Drug Development, and more. NextGen Life Sciences wants to deliver the right products with complete precision and accuracy to facilitate research ﬁndings to lift and advance human health and the healthcare industry as a whole. NextGen Life Sciences also provides complete solutions in Instrumentation, Reagents, Next Generation Sequencing Services, Bioinformatics, and customized solutions to Scientists and Researchers.

Company Culture

Knowledge Management

Clearly Deﬁned Roles

Continued Scalability

Cash Flow

Development of Internal Tools

Consistent Team Quality

Customer Happiness

Core Values

Little Wins

Team Performance Evaluations

challenges in the pharmaceutical, biotechnology, academic, government, environmental and industrial research, and the clinical laboratory. Currently, NextGen is enthusiastic about the futuristic innovations in Biotechnology like Next Generation Sequencing (NGS) and CRISPR in clinical laboratories, NGS Data analysis, and interpretation of unknown genetic variants. CRISPR technology is a simple yet powerful tool for editing genomes. With its presence in North India, it is planning to expand its network in West and South India as well.

NextGen is growing every year by 1-2 percent in terms of proﬁtability and signiﬁcantly growing in terms of turnover every year since the foundation. In terms of the employee as well they have a 100 percent retention rate. NextGen has grown its presence in the market as well and adding more customers every year.

“NextGen Life Sciences is poised to become one-stop-solution to cater to the research needs of scientists in the Field of Molecular biology, Cell Biology, Immunology, Healthcare, Drug Development and more.”

NextGen Life Sciences aims to bridge the gap between the needs and pains of researchers of the Life Science/ Biotech Industry and assist the scientists to gain insight on the recent innovations and technologies, assuring a sound knowledge of the subject matter.

They work very closely with their customers and aim to gain recognition, success, and growth with a focus on scientist's research needs and by following three principles viz; value, service, and support. They have

With their augmented spectrum of products and solutions, NextGen Life Sciences aims in empowering the mounting realm of complex analytical

Dr. Nagma strongly feels and believes that learning new things is ever-going progress and also emphasizes smart work which is not short of hard work, dedication, and complete efforts. Today, with her determination to deliver the best of services and solutions which are smart and futuristic, NextGen Life Sciences Pvt. Ltd. has become the most preferred brand for clients in the Biotechnology industry. The biotechnology sector has always been tremendously innovative and is on a robust increase trajectory. The sector, with its huge growth capability, will maintain to play a sizable role as a modern manufacturing hub. The Biotechnology / Life sciences sector is one of the major significant sectors in enhancing India's global profile in addition to contributing to the boom of the economy.

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n industry-leading, prominent firm, ideas 4 Transformation (i4T) rose as a savior, helping businesses to transmogrify their processes, boost up productivity, be New Normal ready and add push to their growth graph with cutting edge technological solutions. Incepted in 2016, ideas 4 Transformation is an eminent firm that offers cutting-edge and best-in-class technology-led business consulting services that include smart retail solutions & shopping mall management, track & trace, mobility solutions, and IT management services. i4T is the brainchild of Mr. Rajesh Saboo (Founder & CEO), an ace and eminent leader instrumental in the growth of every organization (Future Group, Raymond Limited, Ashok Piramal Group, Aditya Birla Group & Wadia Group) with which he has associated. A technocrat with 33+ years of industry exposure in IT, retail, manufacturing, supply chain, logistics, and business services, Rajesh has instilled all his prowess in i4T. Under his aegis, i4T has secured a clutch in the industry as one of the reliable firms that operate as a highly professional partner for retail consultancy.

i4T truly dominates the industry with its position as a leader in the technoled business consulting space. Their sole aim is to provide products and services that are unique, differentiated, and standing up to their legacy in the technology domain by offering newage techno-powered AI-based solutions. i4T offers solutions, products, and services for capturing, analysing, and transforming business needs by using technology innovations and analytics models. Their offerings are ingenious

January 2022

and highly adaptable at the same time, and they have made it possible with their relevant partner eco-system. The key esteemed partners of i4T are FootfallCam, MagicMirror, Chainway, Airsec, and HP to name a few. I4T developed Software products & Mobile Application have a unique offering for problem Solving and business expectation at CXO level. Leveraging the partnership & their Retail understanding i4T offers top-class business solutions for large & small retailers, shopping malls, warehouses, and much more. The driving force of perfection takes the company forward. i4T's action plans executed with a team of expertise transmogrifies the businesses of their clients and make them future-ready. i4T's team of experts has the expertise in offering sustainable retail solutions, while at the same time maintaining a balance between quality and costeffectiveness. Well-versed in everything right from retail to QSR operations, this ace team at i4T has delivered various qualitative projects in the last four years. The workforce is further backed by a leadership team of experienced professionals with strong domain knowledge, who come from customerfacing organizations and believe in the core proposition of customer delight.

Group, Metro Brands Limited, Vishal Mega Mart, Asian Paints, and Taco Bell to name a few. Sharing his insights about the future roadmap of the firm, Mr. Rajesh stated, “We have PAN India presence, and currently we are covering more than 70+ cities in India thru our engineers and aligned engineers but now i4T wishes to reach 100+ locations and the focus would be on Tier3 & Tier4 locations to provide an innovative way of SLA based IT Managed Services which will enable the Retailers to reduced their IT Support Costs without compromising in quality. From the first year onward we have witnessed the continuous growth of more than 100 percent in the revenue. Last year the statistic was 200 percent and we are expecting to bounce back quickly post-pandemic impact. To keep excelling at what we are doing, our plan for the coming future is to focus on the following key aspects, one is consolidating our Services portfolio and the other is increasing location presence”. i4T's offerings are ingenious and highly adaptable at the same time, and they made this possible with their relevant partner eco-system & Team that understands Retail World. Wait for RETAIL EXPRESS which will redefine Store Support.

“Rajesh strongly believes 'Supporting & maintaining same SLA for QSR in Malls, High Streets & Highways far away from Cities give them unique advantage and cutting edge to oﬀer IT managed services to any form of Retailers any part of geography'.”

i4T's Oﬀerings

With such dedicated oﬀerings, i4T has bagged several national as well as international clients. Some of them are Burger King, Pizza Hut, KFC, Future

They have established themselves as a one-stop solution for all problems and services related to retail, mall and warehouse management solutions. Their solutions are user-friendly, easily accessible, providing their clients with

i4T's unique and innovative solutions were not only technologically and cognitively ahead but to this date are far more advanced and sophisticated than any other company in the space.

Ideas 4 Transformation Simplifying Businesses With Smart Technologies

a sense of familiarity and conﬁdence, working for their growth and development, and instilling loyalty and faith in i4T. i4T's diﬀerentiated plethora of services and products includes: Ÿ

Smart Retail & Shopping Mall Solutions

POS Systems & Self Ordering Kiosk

Magic Mirror: Key Connector to All Services

Mall Operations Management with ADSR

Integrated Footfall Management Solutions

AI Video Analytics using CCTV

BI & B2B Mobile Applications

Digital: Omni Channel Solutions for QSR & Cloud Kitchen

Trace & Track: Fixed Asset & Inventory Audit Software, Infrastructure & Services (RFID & Mobility)

Integrated Managed IT Services, Infrastructure for Retail Stores

Solutions, Products & Services for Capturing, Analysing and Transforming business needs by using technology innovations and analytics model.

Mr. Rajesh Saboo, Founder & CEO

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SUDHINDRA BHAT'S SS LAW The Leading and The Most Admired Law Firm in India

r. Sudhindra Bhat's SS Law, a leading law firm is empowering businesses and individuals with all professional law services with a personal touch under one roof. The firm specializes in criminal law, family/divorce, civil, IPR, personal injury, property, corporate law, arbitration, and mediation. SS Law also provides advisory, training, and investigation services under Anti-Corruption Laws and White-Collar Crimes to corporates. It provides advisory, compliance, and litigation support services Trial Court, High court, and Supreme Court. Additionally, SS Law firm assists clients in Immigration, during and after raid or investigations by Customs and Regulatory authorities like Directorate of Revenue Intelligence, Enforcement Directorate, Narcotics Control Bureau, etc. to take a view on key issues and options to deal with high-risk positions, briefing and debriefing of employees and discussions with authorities to close the case. “The law maintains a balance between poor and rich, strong and weak!”

Advocate

January 2022

Increased Competition/Diﬃculty Acquiring New Clients and Pressure to Become More Specialized was the initial year's challenge SS Law faced. Mr. Sudhindra says, “As I stated because potential clients are digitally showrooming, ﬁrms have to stand out from the crowd.

government have opened up new avenues of opportunity for the industry.

The team of passionate professionals at SS Law serves their clients with utmost dedication. They don't believe in presets and so they design personalized services for every client. Their Technical Excellence combined with commercial insight empowers them to lead. It's the ability to take the most complex questions and provide clear answers to their corporate as well as individual clients. Despite many years of practice, SS Law considers itself a learner in this domain and still refers to the basics of each assignment and is diﬀerent from the other players. Over the years, SS Law has received respect and admiration for the law. SS Law recognizes India's growing dominance as a global powerhouse, client trust, quality work recognition as key elements driving the future of SS Law. Recent reforms and tougher policies of the

Family dispute counseling

Arbitration

Taxation

Litigation criminal and civil

Their oﬀerings: SS Law focuses on Litigation (Criminal & Civil) & Corporate Law.

The firm delivers a world-class Legal service – providing the highest quality Additionally, across all industries, support, as efficiently and effectively as consumers are demanding subject matter possible every time with a pool of highly experts rather than a jack of all trades qualified and trained professionals with a service provider. In the legal space, that pool of highly qualified and trained means both personal and corporate consumers would rather spread their legal professionals at SS Law a world-class needs across multiple specialized firms on client experience right at the heart of a need-by-need basis than partner with one what they do. firm who can ostensibly do everything.” Legal Services While younger firms and young solo attorneys are creating specialized firms from the get-go, older firms who have not need to specialize for decades are struggling to adapt. Unfortunately for them, consumers are only going to demand more specialization over the coming years. Thanks largely to the internet, consumers have more power than ever, which means they're making more demands than ever.

SS Law Firm has a specialized team of lawyers for handling cases in the following areas: Ÿ

Drafting of deeds and agreement services

Family/divorce.

Legal notice

Auto accident/ traﬃc/ personal injury.

Property and real estate.

Human resources & employment law.

Corporate and commercial law

Incorporation of entities

Banking & ﬁnance

Capital markets and securities law

Corporate/m&a

Competition/antitrust law

IPR- trademarks domain names, copyrights, industrial designs, and patents

Education

SS Law stretches its limits to make sure the services they provide are consistent and timely. they follow protocols which allow them to manage their clients and new area of services. Emigration and Family Law services are the latest addition to their diversified plethora of law services. The firm also intends to be the number one go-to firm for insolvency matters which has seen a huge number of cases being filed since the IBC has come into effect. They also aim to further expand knowledge and practice areas in international arbitration, data privacy, competition, consolidated labor codes, etc. The workforce is a true treasure for any organization as it drives growth. At SS Law, they Recognize employees progress, team building exercises unrelated to work, make their team a part of the master plan, celebrate both individual and group achievements, empower breaks, give advantages (without burning up available resources), firm give apparatuses to progress, they permit workplace adaptability and the firm is consistently conveying thanks to the team. Diversity is important in law because it creates a better reflection of society as a whole, enabling firms and legal departments to better serve their clients. For lawyers and their organizations, a diverse workplace also creates new opportunities and leads to better employee engagement and retention.

A diverse “ workforce promotes

diverse perspectives, which leads to innovation. www.theenterpriseworld.com

he significant lift in the digitized economy has engaged business visionaries and organizations to grow more. In this pandemic influenced times, developed organizations, unicorns endure well however the majority of the new, small and mid-size businesses are yet battling to restore or enhance their pace in these challenging markets. Organizations need to re-examine and revamp their operation cycles time to time to be consistent or performing in the market race. ENSCONCE's solutions and standards differentiate them from the rest in the market, making them a leader, commanding the business consulting sector with their expertise and innovative vision. ENSCONCE is highly-respected among their highly satisfied clients and their competition. Why do organizations struggle when they grow? Organizations lose 20 to 30 % revenue year on year due to operational inefficiencies. This slows them down and hamper their ability to grow and scale. Even if they achieve scale, often, they struggle to maintain the quality of their products or services. Most of the organizations do not realize that their Back Office Operations are equally important as their Front End/ Revenue generating functions. Change is inevitable. However, if the change is not managed well, it creates friction within the system and hinders smooth functioning. Culture of the Organization can be an enabler or barrier to an organization's growth but this is often an afterthought.

January 2022

Does this sound familiar? ENSCONCE BUSINESS PROCESS CONSULTING SERVICES, is one of the trusted SME Service Advisors that is helping businesses leap in their transformational journey. Under the exemplary leadership of founder, Ms. Srividya Puppala, ENSCONCE is charting new paths of success every day and transforming businesses with top-notched oﬀerings. ENSCONCE is a Atmanirbhar Bharat 2021 Award Winner for Business Consulting; recognized by other reputed Indian Institutions like Silicon India, Consultants Review and New York based CIO Views. ENSCONCE helps Entrepreneurs, start-ups, and established organizations to accelerate their PEG (Proﬁtability, Excellence & Growth): provide a holistic approach to People, Business, and Organizational Development. ENSCONCE provides end-to-end support to Clients for planning, management, and execution challenges from Ideation through Transformation. The word ENSCONCE means to establish or settle someone/something in a comfortable place and that is what all the clients who are associated with the company over the years have felt after leveraging their services. "ENSCONCE functions like your own extended team." Srividya Puppala, Founder of ENSCONCE carries the vision of transforming Startups and established businesses. She says," if we can bring about as low as 10% change in the structural and process controls in running the Business, these businesses will Excel. We have already seen the

growth in case of the IT or IT Services industry in the last couple of years. Business Transformation can truly happen in any company when the stakeholders involved believe in its beneﬁts." ENSCONCE is proud to Oﬀer well managed, end-to-end company establishment and business management services: Ÿ

Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

Company Registrations and Licenses including Trademark Services Statutory Compliances Services including Taxation Business Advisory and Business Transformation Services Branding & Digital Marketing Services Website and Application Development Digital Marketing and Lead Generation Services Well managed Outsourced end to end HR Services including Recruitment IT Funding; Merger Acquisition Support including Company Valuations

Having worked with many MSMEs, ENSCONCE now understands the challenges in the MSME and is a lot more agile. ENSCONCE operates with a 3-point vision of Culture, Quality & Customer Experience. ENSCONCE's tailor-made approach helps organizations accelerate their growth trajectory. Our core focus has always been for building business capabilities, governance structures, improve employee and customer experience, build company brand both internally and externally.

ENSCONCE Strengthen Value Chain Build on Operational Capabilities and eliminate Business Wastes

“We are happy to

play a role in the success of our clients in every possible way; increase their potential – be it within India or going global.

Srividya Puppala, Founder www.theenterpriseworld.com

THE STARBUCKS

January 2022

tarbucks Corporation, based in Seattle, Washington, is an American global coﬀeehouse and roastery business. As of early 2020, the ﬁrm has over 30,000 outlets in 70 countries across the world.

This blog is a comprehensive examination of Starbucks’ marketing techniques, including their target market, social media strategy, marketing mix, digital marketing presence, campaigns, and marketing activities throughout the ongoing pandemic. About Starbucks In the 1980s, all-out espresso offerings in the United States were on the decline. Strength espresso, on the other hand, grew in popularity and accounted for 10% of the market in 1989, compared to only 3% in 1983. By 1986, the group had six locations in Seattle and had only recently begun selling coffee. By 1989, Starbucks had 46 locations across the Northwest and Midwest, and each year it brewed more than 2,000,000 pounds (907,185 kg) of coffee. Starbucks had 140 locations with $73.5 million in revenue at the time of its first public offering (IPO) on the stock exchange in June 1992, up from $1.3 million in 1987. At this stage, the organization’s fair market value was judged to be $271 million. The sale of a 12% stake in the company earned roughly $25 million for the company, resulting in a two-fold increase in the number of outlets over the next two years. Starbucks’ offer cost had risen by 70% to more than double times the income per component of the previous year by September 1992. In July 2013, over 10% of in-store purchases were made via the Starbucks app on customers’ phones. Starbucks is ranked 132nd on the Fortune 500 list of the largest companies in the United States by revenue as of 2018. Starbucks said in July 2019 that their “monetary second-quarter total compensation of $1.37 billion, or $1.12 per share, up from $852.5 million, or 61 cents for each offer, a year earlier.” In the middle of 2019, the organization’s fair assessed worth of $110.2 billion increased by 41%. In the third quarter, earnings per share were 78 pennies, significantly more than the forecasted 72 cents. Starbucks, as the world’s largest coffeehouse chain, is often regarded as the face of America’s second wave of coffee culture. Starbucks coffee houses serve: Ÿ

Hot and cold drinks

Evolution Fresh juices

Whole-bean coﬀee

Caﬀe lattes

Microground instant coﬀee known as VIA

Frappuccino beverages

Espresso

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Full- and loose-leaf teas including Teavana tea products

Snacks including items such as chips and crackers

La Boulange pastries

And also, some offerings that are seasonal or specific to the locality of the store. Starbucks in India Starbucks was interested in entering the Indian market in the 2010s. By focusing on the specific upper-class demographic in India, the firm hoped to profit from the development of coffee culture. Starbucks Corporation and Tata Coffee announced plans to launch Starbucks stores in India in January 2011. Despite a phony start in 2007, Starbucks said in January 2012 that it will form a 50:50 joint venture with Tata Global Beverages named Tata Starbucks Ltd., which would own and operate shops labelled “Starbucks, A Tata Alliance”. In 2007, Starbucks attempted to enter the Indian market. It did not, however, offer a rationale for the cancellation. Starbucks launched its first store in a long time on October 19, 2012, a 4,500-square-foot location at Horniman Circle, Mumbai. In 2013, Starbucks launched its first cooking and wrapping factory in Coorg, Karnataka, in order to service the company’s customers. Tata in 2017-18, Starbucks added 25 locations, and in 201819, it plans to open 30. From June 2020, according to CEO Navin Gurnaney, Tata Starbucks will utilize solely biodegradable and recyclable wrapping materials across its entire shop network. On August 7, 2019, Starbucks announced its arrival in Gujarat. The next day, the group launched five outlets in Surat and Ahmedabad. The state's largest Starbucks location is in Prahlad Nagar, Ahmedabad, and it provides more vegan options than other Indian locations. In the 2019-20 fiscal year, Navin stated that the company will open more than 30 outlets, 11 of which have been opened. Following the successful launch of their brand, the next critical stage in guaranteeing their long-term viability was to pinpoint their target demographic. The Target Market of Starbucks Starbucks is a high-end coffee company with a clientele that is predominantly from the upper-middle and upper classes. The brand is aimed at customers who desire a relaxing environment to consume coffee and unwind. These are primarily higher-wage professionals, company owners, or

January 2022

other high-end clientele between the ages of 22 and 50. People who live fast-paced lives desire delicious coﬀee and a quiet place to unwind after a long day. Starbucks provides all of these beneﬁts in one convenient location. Starbucks’ target demographic comprises both male and female consumers, with the majority of these customers falling within the 25-45 age bracket. Those who are mostly urban, health-conscious, and class-conscious consumers. The target audience that Starbucks usually looks for are: Ÿ

Urban-ish, on the go

High-income spenders

Reaching Beyond the storefront

Health-conscious professionals

Technology early adopters

Flexible to change

The Marketing Strategies of Starbucks Starbucks’ ﬁrst marketing strategy in India was to segregate customer segments based on socioeconomic status. Working professionals and their demand for a relaxing environment are the focus of this project. Starbucks additionally separates its market based on geography and demographics by establishing locations that cater to the aforementioned target clientele. Most businesses start out in a new market by focusing on a particular section and then expand into other categories if they succeed. Starbucks followed suit, expanding its product line and social media marketing presence to target teens and young adults as well.

Pumpkin Spiced Latte and Frappuccino, where they share pertinent and relatable memes with their devoted fans. User-generated content (UGC) plays a role here as well. Consumer photographs of more Instagrammable items, like the Unicorn Frappuccino, are frequently chosen to be reshared via oﬃcial channels and utilized in inﬂuencer marketing. Starbucks Corporate Social Responsibility-Based Campaign Starbucks positions itself as open-minded and inclusive by using social change as a marketing strategy. The #ExtraShotOfPride campaign, which promotes the LGBT+ community, is one example.

This marketing mix has helped Starbucks to develop a unique market position for its products which has thereby differentiated the brand’s overall experience and has positioned itself as a highly reputed brand. This marketing mix strategy to target the modern and tech-savvy generation has thus helped in the growth of the use of digital technology as well as social media for promotions and customer engagement. The Rapid Digital Expansion Amongst the several key priorities of Starbucks, expanding the brand’s digital reach to interact with its customers is of utmost importance. In order to keep up with the customers, it is implementing new ways to attract digitally registered customers beyond Starbucks’ rewards program. For instance, the coffee chain is offering mobile order services and leveraging Wi-Fi sign-ins at its brick-and-mortar stores. Starbucks Social Media Strategy: Several people are aware and familiar with the social media pages of Starbucks. The company’s social media pages stand out amongst the rest because of their distinctive branding, interactive posts, and visually pleasing content. It also has a diverse range of content includes recipes, photography, articles, and features; however, this stream can be broken down into a sequence of campaigns pitched at creating a better sense of brand awareness and community. Starbucks Product-based Marketing Campaigns: Starbucks promotes one-of-a-kind and fan-favorite drinks. The brand is well aware of how popular their flagship goods are, but more significantly, they are also aware that their target audience is hungry for this type of material. They've also built social pages for their most popular drinks, like

Community-Based Campaigns: Starbucks’ digital approach also places a premium on spotlighting individuals and communities. Consider the #RedCupArt campaign, which not only boosts interaction but also creates a library of usergenerated material. They localize the information by using narrative to demonstrate examples of bravery and charity in American neighborhoods. Starbucks makes a conscious attempt to humanize the firm by publishing tales on their Instagram account that emphasize the employees that play an important role, particularly when it comes to customer service. This sense of belonging also makes online coffee content sociable, just like they did when they effectively founded contemporary coffeehouse culture. Festive Marketing: Starbucks has also launched a new seasonal whole-bean coffee, the #StarbucksDiwaliBlend, for customers in the United States and certain international markets. Hand-picked and obtained from Tata Estates in Karnataka and Tamil Nadu, the current exquisite mix is a must-try. Starbucks Diwali Blend pays homage to the region’s rich coffee legacy and skill. It created the #SketchTheBlend promotion, in which consumers could win 5 free drinks by sharing their creativity on the Diwali Blend cup and sleeve. Let’s dive deeper and analyze their overall digital presence. Digital Marketing Presence of Starbucks Starbucks recognizes that its customers are digitally savvy, making a solid digital marketing plan essential. Starbucks clearly favors marketing on platforms that allow for twoway contact over channels that only allow for one-way communication, such as print and television. Instagram – 248K+ followers Facebook – 1.1M+ likes

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Twitter – 161K+ followers Starbucks updates its social media accounts on a regular basis and creates challenges and games to engage customers and grow its fan base. The content and engagement are consistent across all platforms, and the company believes in providing an experience rather than merely a route for marketing. The Marketing Strategy During Covid-19 We’ve all seen how quickly the Covid-19 outbreak spread over the world. Overnight, every business in the world was impacted. And they had to figure out how to stay afloat in these uncharted waters. The epidemic had a significant influence on the Indian market, but Starbucks was continually improving to lessen the economic impact. These were the actions performed by the coffee behemoth during the epidemic, demonstrating why it is the most valuable: The Expansion of Starbucks CEO Navin Gurnaney indicated that they will open drivethrus to encourage people to interact with them, as well as home deliveries to keep in touch with clients during the epidemic. The first drive-thru was at Ambala Chandigarh Expressway in Zirakpur. The company has launched its app as well—Starbucks India App so that customers can easily navigate and purchase their offerings. Starbucks Social Media Campaigns #ReconnectWithStarbucks campaign: Starbucks’ social media campaign was launched in two stages. Customers were urged to submit their means of reconnecting despite the epidemic and their favorite Starbucks memory on their personal Instagram accounts with the hashtag #ReconnectWithStarbucks in the first phase. They encouraged their consumers to remark on their favorite beverage on the post in the second phase, “Half Cup Full.” They then sent these consumers audio memos with their favorite beverage and baristas yelling their names to remind them of the famed in-store experience. This was an excellent advertisement since it not only reminded consumers of their fond recollections of Starbucks, but it also made them feel good about themselves. #StarbucksAtHome and #StarbucksDance: Starbucks has launched a 1 liter of freshly brewed drinks that can be ordered through Swiggy and Zomato for takeout or delivery. Seven flavors were introduced, each costing

January 2022

Rs.550 per bottle. Starbucks announced the #StarbucksDance challenge to advertise the drink, asking consumers to film a dance video with the drink and post it to their personal accounts. They guaranteed the winner a year of free Starbucks. Strategic Alliances to Enhance the Experience and Reach Signature Merchandise Launch with Flipkart: The epidemic changed people’s shopping habits and pushed them to buy locally produced goods rather than imported or foreign-made goods. Starbucks took advantage of this transition by teaming up with Flipkart to sell Starbucks Signature Merchandise on the online marketplace. Custom mugs, tumblers, cold cups, and other items were available. Customers will be able to order coffee-making equipment from the convenience of their own homes in the near future. Starbucks only had a presence in 12 cities; thus, this was a calculated effort to reach out to customers in their homes across India during the epidemic, taking advantage of the country’s growing reliance on E-Commerce. Stand-up Comedy Festival: Starbucks has launched the #StarbucksComedyFestival, which will give select fortunate customers a free ticket to the comic festival. On the customer’s invoice, the fortunate codes would be present. Customers would be excited to shop m now that they have a prominent line-up of presenters including Sapan Verma, Azeem Banatwalla, and Rahul Subramanian. Conclusion In summary, Starbucks is the market leader because of its dominant worldwide presence and leadership. Because of its intimate ambiance, inviting environment, and unrivaled service, a customer's experience at a Starbucks store is undoubtedly unlike any other coffee shop. Their welcoming “perfect coffee shop atmosphere” should be a long-term competitive advantage. Starbucks’ retail outlets and on-site collaborations have earned higher response rates, putting them in front of the pack in the mature business. As a result of its all-encompassing marketing approach, Starbucks enjoys a strong market position.

www.theenterpriseworld.com

BHAWNA KHANNA Inspiring The Better Living

Founder & Owner

January 2022

hawna Khanna is the Founder and Owner of one of the leading architecture studios, Studio Astrid India. She is not only a leading architecture designer but an entrepreneur providing immaculate and top-notch services to her customers, based on their demands and requirements with the latest industry trends and knowledge packed in a powerful combination of fool proof standards and practices. Bhawna, with her relentless efforts and a never-giving-up attitude, has made her not only a successful entrepreneur but her story is not less than an answer to those who feel women cannot overcome critical situations and perform at their peak capability no matter the hurdle, no matter the stake. It's not the success, it's not the story, it's the dynamic leading businesswomen, we are here to celebrate and tell the tale of, as inspiration is just the first flavour of this exemplary entrepreneur's life. Having no prior knowledge or connections, Bhawna set off to secure admission in one of the top colleges outside Delhi. She travelled 60 km one way to her college via public transport, showing up to learn, to gain all that she can, every single day and without any hesitation. Bhawna has proved that that where there is a will there's always the way! Bhawna's journey is a story of courage, resilience, and determination, dotted with numerous traits- truly worth emulating. Bhawna's break came dressed as midnight thought; she decided to start her venture by the name of Studio Astrid Design. Upon sharing her dream with her parents, she did not receive support as they had fear of rejection and she did not have experience and money. With no experience but immense willpower, Bhawna knew that it would be super hard. However, she also knew that it was always meant to be. With faith in herself and her God, Bhawna plodded ahead, and the rest is history.

“Success isn't overnight. It's when every day you get a little better than the day before. It all adds up” Dwayne “The Rock” Johnson Every assignment is vital to her team and most of all to Bhawna and they believe in carrying it with utmost dedication and sincerity. From installing a small book-shelf to a space crafted till perfection, there is no way they will not deliver their best and their utmost standards no matter how big or small the project is, which not only speaks a great deal about the engagement of the studio with their customer but also speaks of their goals and mission to provide no less than perfect products and services to their customers. Bhawna is a young entrepreneur who grabbed an entrepreneur award for her determination and leading an example of success by her actions. From being a one-woman army to managing a team of 10 people in her firm, she is paving the path for success each day, making sure that she not only enables her dream and providing exquisite products and services, leading business. New offerings, and the reasons for the studio's superiority in the competition in the market. The services offered by Studio Astrid Design are: Ÿ

Architecture and Interior Design consultation.

Vastu Consultation.

Set Designing.

Furniture Designing and Turnkey solutions.

Paintings and wall arts.

customized theme-based cutleries and crockeries for their project-based clients. Over the years, they have always seen their clients finding it difficult to pick interior-based products in the existing market, so they decided to customize different products for them. No matter how much they do, they always find it less. The driving force of perfection takes them forward. They now do turnkey projects and everything, from structure to linen. Their team of experts handles these projects. What makes them different is their belief- “Anything but Ordinary”. Each space is unique and important for them and they cater it with utmost dedication and sincerity. These are some of the reasons catapulting Studio Astrid Design to the hall of fame among the leading and most successful design studios. Bhawna believes she is not a part of any race or any competition in the market. She and the team of Studio Astrid Design believe in improving their work each day by learning from their success and failures. Bhawna has a very unique and different approach and ideas for promoting women entrepreneurs. She believes instead of doing a baby shower for women, we should focus on the business shower. The occasion where we have these informal meets to get our friends started with networking and marketing their start-ups.

They are planning to launch

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he boost in such a digital economy attracted many firsttime investors and many small business owners to invest in crypto currency. With increasing demand, there was a need for a platform that could help users to streamline and smoothen their crypto transactions. Having this need of the hour in mind, a leader with a futuristic vision, a role model to many budding entrepreneurs, Harish B V, in 2013 co-founded Unocoin along with Abhinand Kaseti, Sathvik Vishwanath, and Sunny Ray. Today, Unocoin is one of India's leading bitcoin companies that enables Indians to buy, sell, store, use & accept bitcoin. Let's dwell more on the most innovative and easy-to-use crypto assets' platform, the company's story, and most of all the iconic entrepreneur's journey! “I like the fact that the citizens of my country are having control over their money. Once they know what works best for them, they invest their funds at the right time, on the right asset, over our platform, to make better investment decisions for themselves. This gives me a feeling of empowerment. This is the empowerment and independence that I want my countrymen to have.” Unocoin truly dominates the industry with its position as a leader in the crypto currency space. Its sole aim is to provide services that are unique & differentiated and stand up to its legacy in the technology domain by offering new-age technology-powered security. Its platform has one-of-a-kind user engagement and experience, as its unwavering focus is on emerging as a top global player in the crypto assets arena and contributing to the Indian as well as the global economy. Unocoin has transformed into one of the most

January 2022

popular bitcoin and ether platforms in recent times. To provide better services, numerous other components have been added to its ecosystem. It believes that continuously supporting the best quality service is the choicest way to develop this industry. Unocoin will continue to improve its services, as it is committed to render the best. However, for Unocoin, this is far from enough. Harish B V says, “Our customer is our topmost priority when it comes to being the best among the competitors. I also believe in having the perfect balance between innovations and maintaining the core values we have built our brand on. While innovations are happening day in and day out, based on the volatility of the market and crypto space, we also always make sure, the core agenda as to why Unocoin emerged in the ﬁrst place is also maintained.” Unocoin's unique and innovative platform is cognitively ahead, more advanced, sophisticated, and easier to use than any other platform in the market. Unocoin is more intuitive and proactively delivering the best-in-class experience to the users. Unocoin oﬀers a unique blend of customer-centric support and userfriendly features on its platform. It understands the relationship between crypto trading concepts and user's issues. Hence it acts as a perfect bridge between these to help the Indians do trading and exchanges on its platform. The applications and website is designed in such a way that it gives services beyond the wants of the customers. The auto-sell, SBP, earn interest are some of the most unparalleled features of Unocoin, which makes it a pioneer in the Indian market's trading platform.

Unocoin, a platform made with the dedication to not let India lose out on the new economy and technology that is getting built based on crypto-assets markets. Team Unocoin is working hard on making this platform more userfriendly and easy to use. It is revamping its applications' and website's layouts, increasing the visibility of the most underrated but very useful services, expanding its user base, boosting PR activities, publishing articles and blogs to educate cryptoenthusiasts, energizing social media content, and working on educational video content creation to make the whole process feel seamless for the users. “Somewhere out there, somebody is working harder than you.” Unocoin is a group of many creative, highly-skilled, and passionate professionals. Talents from different social foundations with comparable interests and enthusiasm for innovation in crypto currency make the Unocoin group remarkable. Everyone in the team is excited and consistently looking for cutting-edge innovations to help users in running their crypto transaction processes easily. The solid obligation of companionship and common trust between individuals at Unocoin makes the workplace sound that mirrors the best outcomes. At Unocoin, people don't compete with each other. As it is a diversified group of talents with various skillsets, it always shares knowledge among itself, which assists it in enhancing, pioneering, and preparing to stun the world out of the crate. A little thought or idea can have a gigantic effect. Thus, at Unocoin, there is respect for everybody's view.

Harish B V A Man Who Paved The Way For Crypto Currency In India

“Everyone is enthusiastic about what they have to achieve as far as their roles and responsibilities are considered.

Co-Founder www.theenterpriseworld.com

Empowering Businesses with Most Simpliﬁed AV Collaboration Solutions

oday, if a business is running its processes with traditional techniques, it might be facing a pause and keeping its growth down. In this context, to cater to the AV communication needs of businesses across the globe, ZeroMiles is offering comprehensive and most innovative AV solutions. Under the innovative vision of Cofounder, Mr. Pankaj Jha, ZeroMiles' team of passionate and multi-skilled professionals is striving smartly to empower their clients and make them future-ready. With dedication and strong will to deliver the utmost innovative solutions, ZeroMiles has marked its firm footing in the Indian as well as global AV landscape within a short span. ZeroMiles dominates the industry with its position as a flag bearer in AV space. Their solutions deliver an unparalleled user engagement and experience as they focus on enterprise development and growth.

Co-Founder

January 2022

They provide Audio-Visual solutions, cloud-centric collaboration, and communication solutions that are state-ofthe-art, user-friendly, and cost-effective, empowering their clients. Their services and work showcase their rich domain knowledge and a flexible & agile workflow. “Revolutionizing the AV industry with the emphasis on simplification aptly summarised by ZeroMiles design philosophy: Less is More” ZeroMiles is a NASSCOM incubated company established in 2016, specializing in Audio-Visual solutions, cloud-centric collaboration, and communication solutions. Established by a team of experts with decades of experience in designing, engineering, deploying, integrating, and maintaining AV, Collaboration, and UC solutions, ZeroMiles brings to its customers the widest repertoire of solutions and services from the world's best technologies. ZeroMiles has the industry's deepest expertise in integrating the complete range of premise-based solutions with cloud-based services enabling people to connect at any time, any place, and from any device. ZeroMiles services come with unmatched flexibility in scaling up or down in terms of the number of users, features, or functionalities in response to changing business needs. ZeroMiles' Diversified Plethora of Offerings A: Collaboration Spaces- For Simple, User-Friendly, Effective Meetings So that Meetings can focus on business and not the technology behind ZeroMiles is reimagining Collaboration Space design by leveraging innovations and deep expertise in AV solutions. B: Video Collaboration – Cloud-Based ZeroMiles is India's #1 Cloud Collaboration Company offering the widest range of secure cloud technologies packaged and priced just right for India.

Their solutions lab rigorously tests Key Differentiators of ZeroMiles every solution in the local environment Technologies before they are offered to end-users. Ÿ Unique ability to design video and C: Video Collaborations – Meeting audio collaboration solutions from the Rooms for all scenarios best of technologies blending them with the most user-friendly The company delivers customized applications and UIs. These solutions collaboration solutions using building are usually a combination of cloud and blocks from the world's leading premise-based offerings relevant to the technologies, that simplify enterprise customer's environment. video communication between organizations, meeting rooms, people, Ÿ ZeroMiles does not ever force-fit and locations. Whether you are looking solutions in customer business to provision small huddle rooms, large requirements as delivering the right conference rooms, get more out of your solution is paramount to our Microsoft Teams or Cisco Webex or philosophy. Zoom subscriptions, they create tailorŸ Our ability to blend traditional made collaboration tools redeploying premise-based solutions with cloudmost of your existing video based technologies creates unmatched conferencing equipment. flexibility and the best possible investment protection. D: Unified Communications: WorldClass IP Telephony & UCaaS Ÿ Enterprises are looking for simplicity Solutions as one of the primary features in AV solutions and increasingly looking The company offers customer-centric away from the traditional hardware enterprise voice solutions for all intensive, OEM locked solutions of business requirements. With deep yesteryears. expertise and experience across varied technology platforms, they understand and offer the right communication and “Serving customers across 50+ cities and towns of India.” collaboration solutions that suit varied business scenarios. Mr. Pankaj Jha says, “Solutions need to be designed such that it should be adaptable E: Contact Centers: Great Customer in terms of scale. Collaboration and Experiences – Through CaaS and communication between two organizations On-Premise Solutions or two human minds must be agnostic of ZeroMiles' experience and innovation their physical locations meaning, it really can help give your customers a smart, should not matter whether one is communicating with a colleague across positive experience every time they interact with you. You can rely on our the office aisle or a supplier across the expertise to select the most appropriate seven seas. Communication between people needs to be as if they were solution for your business need from separated by zero distance (or as we say the wide range of award-winning and 'ZeroMiles') between them. A 'ZeroMiles' customer-preferred solutions. communication enables an individual to ZeroMiles solutions ensure effortless, easily and cost-effectively connect, seamless, and context-driven communicate and collaborate with another omnichannel customer experiences individual or a group of individuals with automation and AI-infused without any consideration to the physical components. distance or the device they use to communicate.”

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NETSTAIRS Bonding World Closer In Real-Time

ETSTAIRS is a solid-standing company that provides creative and cutting-edge videobased solutions for businesses in various verticals. The company mainly works on advanced media delivery, cloud infrastructure, platforms, and software as a service.

NETSTAIRS is a brainchild of a leader with a highres futuristic vision, Mr. Ahmad Moradi. Established in 2000, with two decades of experience, hard and smart eﬀorts of highly skilled professionals, and a passion to deliver something unique that lasts longer, NETSTAIRS has marked its ﬁrm footing in the videobased solutions sector across the globe. The Company is experiencing an insatiable yearn for extended information move limit and better quality for Real-Time video codec serving organizations, for instance, governments, ventures distance learning, telehealth, banking, and corporate undertaking both for Intranet and Internet use are advising relationship for smooth advancement into HD quality and 5G frameworks.

Mr. Ahmad Moradi, CEO

January 2022

NETSTAIRS creates an intuitive Broadcast, Collaboration, and Communications Platform as a Service. An iBCC-PaaS running on Interactive Content Delivery Network (iCDN), serving an assortment of customers throughout the globe including yet not restricted to serving Governments, Industries, enterprises, Brands, Production Houses, TV Networks, Publishers, and Ad Agencies. “Spirituality for peace of mind is the crucial requirement of today's hectic and speedy life.” NETSTAIRS' Diversified plethora of offerings NETSTAIRS' unique and innovative solutions are cognitively ahead, more advanced, sophisticated, and easier to use than any other solution in the space. Its video communication experience is more intuitive and proactively delivering the best cross-functional connectivity to the users. ICDN – INTERACTIVE CONTENT DELIVERY NETWORK: iCDN infrastructure is a multi-cloud layer as a service that empowers existing CDN services such as AKAMAI, Level3, Limelight Networks connected with WebRTC delivery services. NETSTAIRS engineers, designs, and builds tailor-made CAPEX & OPEX WebRTC & Real-Time video topology services over existing CDN. CDN providers could adapt and provide WebRTC Digital Media Rooms with minimum effort serving their clients through Mesh, SFU, and MCU topologies. IMHS – INTERACTIVE MANAGED HOSTED SERVICES: By connecting team members with intuitive video conference, broadcast, collaboration, and communications NETSTAIRS is the WebRTC video choice provider. NETSTAIRS' mission is to enable rich, high-quality multi-cast RTC platforms to be developed for the browser, mobile platforms, and IoT devices, and

allow them all to communicate via a common set of protocols. The future is Real-Time Communications. NETSTAIRS provides ROI or carbon footprint cost-cutting driven best interactive WebRTC and video integration.

NETSTAIRS provides integrated Interactive Broadcast, Collaboration & Communication solutions with the assured quality that helps their clients to fulﬁll their need for real-time group interaction.

ICPT – INTERACTIVE COST PER TIME:

PIXEL DMR or Digital Media Room(s) are made with pure HTML5 – designed to provide not one but many virtual rooms where could be customized for clients' use with a variety of services serving governments, consumers, businesses, enterprises, industries, education, health, events, and media networks.

PIXEL SERIES:

NETSTAIRS Digital Media Rooms and Digital Media Channels are ideal for staging and building brand loyalty. It is a powerful leapfrog as a corridor for event and promo advertising. With Guaranteed eyeball, time spent, & content share, iCPT is the perfect way to advertise your brand. DMR & DMC build peer trusts as social media originally intended. Give away DMR at trade shows while hosting live events. It could become a great valuediﬀerentiator. DMR and DMC Channels deliver the most non-intrusive branded message face-to-face with peer engagement. DMR & DMC are made to bring realtime experience that could complement your online Social Ad, CPM, and KPI derivatives. ICPS – INTERACTIVE CREATIVE PROGRAMMING SERVICES:

ZIMZIM: ZIMZIM by NETSTAIRS is made for 5G to take Broadcast, Collaboration & Communications to the Next Level. Using ZIMZIM real communication gets a new easier and more quality dimension. It lets you connect with family, friends, co-workers easily. With HD quality real-time streaming it gives a mesmerizing experience to the user. It is ideal for Secured Banking, Trade, Insurance, Finance, Mortgage, and more processes. ZIMZIM makes communication, collaboration, and broadcasting simple and easy. Wall of OZ:

The Wall of OZ is a video wall containing several multi-cast video streams. The Video NETSTAIRS delivers creative and programming experience with a team of streams are placed together and are completely manageable in all shapes and multi-cultural designers & developers who bring you extensive experience in sizes. Anyone can join the real stream on The Wall of OZ. One can invite guests using Video and Real-Time Broadcasting, Facebook, YouTube or can keep the session Collaboration & Communications as a private. The Wall of OZ is ideal for Service. classrooms connecting teachers and students NETSTAIRS team provides incredible in real-time. NETSTAIRS deliver verity of creative solutions through highly OZ wall in every size to any physical motivated & qualiﬁed specialists with a location. Their expert team helps clients with focus on exceeding clients' expectations consulting and further services. time after time. They assist with integrated RTC services through the use Interactive OTT: of AI, Blockchain, IoE, Smart Cities, NETSTAIRS provides unique solutions that Workﬂow, Web services and give new help you to connect with the audience in realways to enhance your online user time while broadcasting content. You can experience. create real-time game shows and can interact with the audience in real-time. They say 'Never watch TV & Content alone'

www.theenterpriseworld.com

avigation with Indian Constellation (NavIC) is the name of Indian GPS, which consists of Indian Regional Navigation Satellite System (IRNSS) and GPS Aided Geo Augmented Navigation (GAGAN). Together, it consists of 11 satellites. It provides completely accurate information about 1500 kilometers from the borders across the country —it also has an extended service area which covers the equatorial region. The 'NavIC' system launched by the Indian Space Research Organization (ISRO) has been recognized by the International Maritime Organization (IMO). This recognition was received in November 2020. According to ISRO, the Maritime Safety Committee of IMO has given the green signal to NavIC to help it navigate the sea while meeting all operational needs. It is fully functional from June 2019 and has been approved by 3GPP for wider commercial adoption. Elena Geo Systems, a leading navigation company is transforming Indian businesses by enabling them to use 'Atmanirbhar' navigation system through their highly innovative hardware, software, applications, and systems. A visionary leader tracking the future, Lt Col V S Velan founded Elena Geo Systems in 2012. Today Elena Geo Systems truly dominates the industry with its position as a leader in geo navigation space. Their sole aim is to provide solutions that are unique, diﬀerentiated, and standing up to their legacy in the technology domain by oﬀering new-age technology powered by and based on NavIC. Elena Geo Systems, as a space technology start-up founded in the Technology Business Incubator of IIT Kharagpur that later moved to

January 2022

Bangalore in 2016 to expand further. It works only in the niche domain of NavIC-based monitoring solutions. It has an end-to-end presence in this domain with its own set of hardware, software, and systems all optimized for NavIC, the Indian GPS. Elena Geo Systems was incorporated in 2012 and today, has grown to be an Indian Company with a Global Outlook, focused on “Make in India”. It remains the Indian leader by far when it comes to technology, innovation and implementation of cutting-edge technology-based tracking solutions. The company delivers to its clients, multiple beneﬁts from its superior R & D infrastructure, deep domain knowledge and streamlined processes combined with speed of design and implementation at the best cost. The scope of Elena's products encompasses applicability in Space, Maritime, and Ground-based Assets. Elena is the only company as on date to have a NavIC processor working on L1, L5 and S bands on a commercial basis. Its B2D module has no equivalence internationally. Elena's niche line of indigenous products, allows it to provide quality articles to its prospective customers at reasonable cost. It has the best-suited solution for India and the Asian region. Elena follows an integrated approach in that it uses satellites of India (NavIC), US (GPS), Russia (GLONASS), and other augmentation systems, to give the best possible solution to the users. Its systems can replace all existing navigation systems in the equatorial region and can enable much more new applications which were not possible till now. Elena Geo Systems is a specialist in NavIC; it is Of NavIC, By NavIC, and For NavIC. “GPS is in every ﬁeld today. It is used

in almost all walks of life. We expect that NavIC which is suitable for the Indian region will get adapted similarly.” The launching of Indian satellites and their stabilization from 2016 to 2018 triggered the growth of Elena. We were now having our satellites to use. The company could concentrate on the development of complete NavIC-based monitoring systems. Existing products in the GPS domain did not fulﬁll the requirements of the users. Elena developed its own set of hardware, software, and systems, all optimized for NavIC that made its end-to-end presence in this domain. In the beginning, Elena was a technology start-up company, focusing on the development of products. Then, they gradually became innovators, providing monitoring solutions to the end-users through their innovation. Today, Elena Geo Systems is a leader in NavIC-based monitoring solutions. The company's vision of continuous innovation through R & D and dedicated focus in this domain are the reasons that have made Elena stand out among the rest. Innovation is one of their four pillars and is the core of the company's business model. Elena Geo Systems is focused only on this niche domain of NavIC based monitoring.

The Only Specialists in NavIC

“Of NavIC, By NavIC, and For NavIC

Lt. Col. V S Velan, CTO & Founder www.theenterpriseworld.com

Transforming Businesses Digitally!

onversion Perk is transforming businesses and empowering them to become futureready with innovative oﬀerings and smart

eﬀorts.

Conversion Perk is a digital marketing agency founded in 2018 with an incredible team of passionate, intelligent, digital marketing growth specialists based in Mohali. The agency oﬀers great digital marketing solutions for your business needs, including Amazon account management, SEO, PPC, Social Media Marketing, Email Marketing, and Amazon Marketing. Conversion Perk's main objective is committed to its overall success, not just delivering exactly what they pay them for. They are dedicated to building long-term business relationships. Agency believes in hard work, honest feedback, and measurable results. Mr.Devjeet Singh, Director of the company is the backbone behind the company's longstanding success.

Mr. Devjeet Singh, Director

January 2022

The company has covered a varied range of industries, from healthcare to tourism industry and from e-Commerce to news website. Over 85% of their clients are the repetitive one and they are with the company from the beginning. Team Conversion Perk always believe in thinking about their client's interests and how they can get better market coverage. “Success doesn't come from what you do occasionally; it comes from what you do consistently.” Conversion Perk is growing since its inception as far as the quantity of presumed customers, brand name, and team. All through its birth, it has encountered many good and bad times, yet with the endeavours of its team, it has been accomplishing huge achievements as time passes. By a long shot, it has been fruitful in producing in excess of 4 million organic page hits with its SEO benefits each month and taking care of PPC crusades with more than $500K month to month financial plan. It has been developing consistently since its initiation and is effectively working with 40 + customers. Conversion Perk is expanding in the form of the team, and the number of reputed clients has been added on board since their inception. At Conversion Perk, they believe in the word “T.E.A.M” – Together. Everyone. Achieve. More.” So, they work together towards one goal by keeping the team motivated by actively participating in numerous projects assigned every week. They always try to improve their services and provide marketing solutions coping with the ever-demanding market. Conversion Perk's dedicated team of experts is determined to provide top-notch service, ensuring the client's expectations and goals are met.

Planning and implementing a growth strategy and proper market research helps the company keep up with trends, make better business decisions, and maintain our company's competitive edge. They create short-term milestones and try to achieve them to expand their business, which will not only help the business survive tough times but could also give a considerable edge.

As the Director of Conversion Perk Pvt. Ltd., Devjeet strategies, implements and monitors all marketing aspects. Devjeet has handled marketing for some highly reputed clients, including MobiKwik, SEO Site Check-up, Private School Review, Boarding School Review, Life Savers Emergency Room, Planet Ayurveda and many more.

He says, “My most signiﬁcant achievement in life is to overcome the initial impediments of my business and getting “We are planning to expand our recognized by companies like Good Firms, company in terms of clients and the number of team members. As a digital Clutch & Silicone India. Within a year of inception, we were crowned as the Start of marketing company, we try to target the Year 2019 by Silicone India and then the next generation techniques and Labelled as “Top Marketing & Advertising strategies to improve our client's Agency” and “Leading Real Estate PPC online presence and build a good Agency” by Clutch followed.” reputation in the market. At conversion Perk, we are pursuing information for and within our core vertical and inline them with our Every experience with mission to provide quality marketing a client is somehow solutions to our clients”, Mr.Devjeet unique and special commented.

“

Their Offerings The most popular type of services that Conversion Perk offers involve a full spectrum of digital marketing services, including SEO, Social Media Marketing, Email Marketing, Amazon Marketing, and Google Ads. We often get approached by various customers regarding these services. Mr.Devjeet Singh believes that If you want to stand out and get noticed, you have to differentiate your business from others. Otherwise, you'll just look like every other penguin in the flock. Therefore, conversion perk's digital expert's team has developed an innovative approach by combining multiple marketing techniques and forming a complete solution for all their clients.

as it helps me grow. One client came to me in the initial phase of the business and was quite unimpressed with the services I was offering. I took it as a challenge and worked aggressively to deliver him better results. Everything turned out to be exceptionally great in a few weeks, and he is still doing business with us. The experience taught me patience

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Comprehensive Cyber Security For The Digital Era

eceon Inc is global provider of most advanced Artificial Intelligence driven cyber threat detection and remediation platform for Enterprises and Managed Security Service Providers (MSSP). It empowers Enterprises and MSSPs to analyse operational security data, proactively detect threats and vulnerabilities, and automatically contain & eliminate them in real-time. Moreover, it goes beyond traditional defensein-depth to “Comprehensive Cyber security for the Digital-Era” through the coalescence of Seceon Inc's Dynamic Threat Models, Machine Learning and Artificial Intelligence (AI) with actionable contextual awareness. Seceon's Open Threat Management (OTM) platform scales to millions of assets to collect raw data such as streaming logs, network flows and identities from all apps, devices, network infrastructure and cloud infrastructure including SaaS, PaaS, IaaS, IoTs and IIoTs, as well as advanced threat intelligence to provide comprehensive visibility of users, hosts, applications, and services. aiSIEM™, aiMSSP™ and aiXDR™ are award-winning solutions built on the OTM platform to support enterprise comprehensive

Chandra S Panday, Founder & CEO

January 2022

cyber security and MSSPs offering aiMDR, aiSOC and aiSIEM services with flexible deployment models. The platform is perfectly suited for any-size organization that would like to build AI assisted SOC to protect their on-premise, cloud assets while improving the efficiency and effectiveness of security analysts plus significantly reducing the TCO. Seceon's long-standing is drawn upon the 60+ passionate professionals on mission to do Cyber security done RIGHT, instead of doing another bolt-on product. It is led by a team of industry experts that have diverse and unique experience, spanning decades of working in cyber security and technology. Chandra Pandey, the Founder and CEO of Seceon Inc, is renowned for developing innovative cyber security solutions. With his team of experts in cyber security, machine learning, artificial intelligence (AI), fast/big data streaming and dynamic threat modelling, he developed Seceon's award-winning “Comprehensive Cyber security Platform for Digital-Era.” As CEO of Seceon Inc, Chandra fosters innovation by empowering all team members with decision-making capacities, advocating open and respectful communications, and building a culture of continuous improvement. Seceon Inc empowers Enterprises and MSSPs to provide “Comprehensive Cyber security for the Digital-Era”. Seceon's Open Threat Management (OTM) Platform scales to millions of assets to collect raw data such as streaming logs, network flows and identities from all apps, devices, network infrastructure and cloud infrastructure including SaaS, PaaS, IaaS, IoTs and IIoTs, as well as advanced threat intelligence to provide comprehensive visibility of users, hosts, applications,

and services. aiSIEM™, aiMSSP™, and aiXDR™ are award-winning solutions built on the OTM platform to support enterprise Comprehensive Cyber security and MSSPs oﬀering aiMDR, aiSOC and aiSIEM services with ﬂexible deployment models.

Increase operational eﬃciency and scalability with Multi-Tier, MultiTenancy

Reduce Mean-Time-To-Identify (MTTI) with Proactive Threat Detection

capacities, advocating open and respectful communications, and building a culture of continuous improvement.”

The platform proactively detects threats and surfaces threats in realtime without an agent or alert fatigue.

Seceon Inc aspires to provide the most effective and affordable cyber threat detection and elimination solutions so that any organization and managed service provider, regardless of size, can be properly protected from cyber risks. By empowering our customers to stay protected, we enable them to focus their efforts on what truly matters to them, namely, running a successful business in accordance with their own missions.

Multi-tier, Multi-tenancy supports MSSPs that provide a shared services environment with end-to-end data separation and reporting, and accelerates revenue Factors that separate Seceon Inc's generation from new customers. This solution from competitors include: makes it easy for MSSPs to eﬃciently scale and meet the requirements of SMBs that Comprehensive Visibility don't warrant dedicated infrastructure, as well as large enterprises that need access to The OTM Platform ingests all raw streaming data (Logs, Packets, Flows, virtually unlimited compute resources and support for compliance regulations while Identities) and provides real-time reducing complexity and cost with fully extensive view of all assets (users, hosts, servers, endpoints, applications, integrated MDR, MSS Multi-Tenant Platform. data access and movement, traﬃc) that are on premise, cloud or hybrid “We foster innovation by empowering all and their interactions. team members with decision-making

Reduce Mean-Time-To-Resolve (MTTR) with Automatic Threat Remediation The OTM Platform performs automatic threat containment and elimination in real-time. It also provides clear actionable steps to eliminate the threats that can either be taken automatically by the system or manually by the security expert postanalysis. Continuous Compliance, Policy Management and Risk Monitoring The platform provides continuous compliance and scheduled or ondemand reporting for HIPAA, GDPR, PCI-DSS, NIST and many other similar regulations.

imperative for an “ It isadvanced security

solution to stay ahead of the threat curve that constantly looms and shifts on the horizon. ADT has launched ADT-IQ service based on the Seceon Inc aiMSSP solution.

www.theenterpriseworld.com

SKYNET EXPERTS PVT. LTD. Assessment At Your Fingertips.

kynet Experts Pvt. Ltd. is a leading company, dealing in the domain of assessment solutions, providing exemplary, unmatched, and accurate services, making sure that your company, business, etc. gets the best course of action and the results to each solution with best-in-class services, industry standards, and practices. They are not only leading the innovation curve but also their team of experts is one of the best and specialized groups of personnel working relentlessly to provide the best services and that too in the best possible time. They are known for their extremely high customer satisfaction ratings and vivid industry-wide base of loyal clients. They deliver their expert assessment solutions in the Consulting, Content Development, Delivery, Platform, and Assessment Management Services, making them a complete assessment solutions company. They are not only the best among the competition in the market but also their experience and enormous client base is what truly makes them one of the best in the assessment solutions domain. The company was founded with one inspiration, one goal in mind – Pursuit of excellence. The team is in sync with the idea and mission behind the company's foundation, allowing

Dr. Rajesh Joshi, Chairman & MD

January 2022

them to push past the barriers of normal and conventional methodologies and break the barriers of innovation and service standards, i.e., in pursuing excellence, no matter what the problems, situations, and circumstances, they feel compelled to provide the best and most dedicated services to their clients. “Our mission is to unlock opportunity through education for India's workforce, with a double-bottom-line business model. Using the latest technology to develop better livelihood for the professional, unqualified at Global level. Simply put, we're trying to become the bridge that brings students from where they're now, to where they want to be.” Skynet provides state-of-the-art assessment services to Consulting, Content Development, Delivery, Platform, and Assessment Management Services. That not only makes them a one-stop assessment solutions company but also makes them one of the efficient trusted and scalable solutions providers in their domain. Their services are accurate, definitive, efficient, and provide their clients the results promised by the team and the company in the best possible manner and with the use of the latest technology packed with thorough experience and knowledge of their unrivalled team at Skynet Exports. As a Technology Company, they also provide skills and vocational career guidance, certification, and assessment solution platform. To date, they have issued more than 2 million evaluations in 200 + districts in 20 states of India. Their three-dimensional work style helps their corporate partners to reduce the frequency of interviews using their central evaluation platform. It also helps their institutional partners in measuring and improving employability and helps candidates to move ahead on their career path. They provide guaranteed placement to their certified candidates. “Our vision is to build a global platform and a connected community to guide the students on their journey to achieve their aspirations.”

They also provide other services such as:

Education and Training.

Research and Development.

International Collaborations and Programs

Consultant: They work as a consultant for the criteria for skills training and business evaluation for various governments and private entities too, viz. Govt. of Nepal, Govt. of Thailand, Govt. of Malaysia, and corporate clients i.e. Acumen Healthcare and Wellness Pvt. Ltd., City Trancelink, Sai Social Micro Finance Foundation, Abhinav IT Solutions Pvt. Ltd., RT Divine EduTech Pvt. Ltd., Vedone Foundation, Geet Growth Pvt. Ltd., SSBSS Trust, and The Imperial Foundation, etc. for developing new business models to them.

Other Core Services Government consultant on Educational Changes and Policies. Ÿ

Career Mapping Test of ideal career for children aged between 12 to 17.

Career Guidance Counselling.

Sports Interest Test (Psychometric & Physical).

Gap identiﬁcation of the criteria of educational skills and industry.

Fundraising: They are an expert in the Fund-Raising Ÿ field. They have also worked for private entities in the field of fund-raising, Ÿ marketing, public relations, sales, and over the years they have discovered how to raise money. Now, they have Ÿ turned a decade of successes into a lucrative consulting business. They are always looking forward to pushing past their boundaries, with only one thing in mind, no matter what they Ÿ do, whom they do it for, and that thing driving the team and Skynet Experts is – Excellence. List of new additions to the services offered by Skynet Exports: Public Sector: Regional Development and Innovation

Quality Assurance.

Business Intelligence – BI Services.

Big Data Analysis.

Informatics and Technologies.

Communication and Marketing.

Business placement of qualiﬁed candidates. Use of the latest technologies such as AI, cloud computing, chatbots, proctoring, face recognition, visual analysis, and machine learning. Online Marketing Solutions, Web-based Applications, Mobile applications, ECommerce Platforms for SHG's, Bachat-Gats, and Farmers of India.

Content designing and content development, as per client's requirement.

In-house developed LMS and AI-based assessment tool available and can be customized as required.

VFX, 2D, 3D, Audio-Visual and Augmented Technology Content development as per client's requirement.

Smart Anganwadi, Smart School, Smart Village Council – technology development and implementation

Private Sector: Advisory Services Mutual for both Sector:

State professional training and business evaluation needs a consultant.

www.theenterpriseworld.com

uess Corp Limited (Quess) is one of the most promising HR Tech solution providers in 2021 and among the top 10 players in the space. Their client-oriented services and consistent support services make them a premier company, offering a wide range of solutions and one of the most acclaimed in the field. Their long list of satisfied clients not only boasts of their highly specialized, genuine, and committed team but also their exceptional service standards and accuracy. Ranked amongst the 50 largest staffing firms globally by Staffing Industry Analysts (SIA), Quess is India's largest private-sector employer and a leading business services provider, leveraging extensive domain knowledge and future-ready digital platforms to drive client productivity through outsourced solutions. Their passion for delivering exceptional services, augmented by proprietary digital platforms, has firmly established their credentials as the biggest integrated business services provider in the country. A core value driving their business is consistent efforts towards making the workforce more productive. Their business strategy is aligned to this as well, and includes training and skill development for better employability, helping job seekers find employment opportunities with ease, digitising workflows, and providing social security benefits to a wider employable population. Established in 2007 and headquartered in Bengaluru, Quess today has an unmatched geographic presence and scale with many locations across India, Southeast Asia, and North America, backed by technology and domain

January 2022

specialisation to create exceptional service experiences across their clientele. They are also certified as 'A Great Place to Work' – a testament to its outstanding culture, people, and processes. “Effective Performance is Preceded by Painstaking Preparation” Brian Tracy Quess provides a host of technologyenabled staffing and managed outsourcing services across processes such as sales and marketing, customer care, aftersales service, back-office operations, manufacturing operations, facilities and security management, HR and F&A operations, IT and mobility services, etc. With in-house digital capabilities across hiring platforms, Quess works with new-age technologies to enhance operational efficiencies and productivity for its clients. Quess has the most comprehensive suite of digital hire-toretire HR platforms in the market. Quess, through their various group companies, works with clients from several industries (Retail, Security, Logistics, IT, Facility Management, BFSI) at different levels of maturity (Small, Medium, and Large). This unmatched exposure to the varied needs of the market has helped Quess develop one of the most effective endto-end Hire-to-Retire solutions that help drive efficiency and agility through the complete process. Quess has been hiring ~20000 associates every month in recent times for its clients, and it has been possible only because of its efficient process and technology platforms from sourcing, on-boarding and payroll processing, statutory compliance management to employee engagement and benefits programs.

Quess has been evolving to become an operationally fitter, financially stronger, and technology-intense organisation. They have been closely working with their clients and incubating innovation Hub internally to innovate and deliver industry-relevant and future-ready solutions. With business models and client needs changing rapidly, Quess is focusing heavily on the need to keep innovating and reinventing its services to stay ahead of the curve and relevant. Quess has always been driven by powerful goals, shared behaviours, and a consistent focus on their clients' needs. Through the years, they have been able to establish a pole position in the domestic market in most of their businesses and are now well poised to strengthen their global footprints. As they transition into a globally competitive business service provider, they are discovering new ways of expanding and enhancing business value and efficiency for their clients. Allsec, a Quess company, is positioned to be the extended arm of Quess for all HR process outsourcing activities, including compliance. It is investing heavily in technology to provide superior value to end customers and is in the process of building a highly automated, cloud-based, state-of-theart integrated HR platform using cutting-edge technology that spans the entire HR process from on boarding, pay rolling, compliances to exits of employees. They are also working on extending their platform offerings to multiple regions, including the US, UK, Europe, Australia, and Latin America. Currently, their Smart Pay platform processes payroll across 34 countries in Asia, the Middle East, and Africa.

Providing Power To Enterprises, HR Solutions At Its Best!

“There are risk and costs

to action. But they are far less than the long-range risks of comfortable inaction.

Mr. Suraj Moraje, MD & Group CEO www.theenterpriseworld.com

SAIPRASAD GROUP Constructing Dreams with Smart Spaces!

Mr. Saiprasad Jonnalagadda, Founder

January 2022

he industry-leading SAIPRASAD GROUP is an Industrial, Residential, and Infrastructure construction company on PAN INDIA Basis. With a strong professional team along with Subcontractors and vendors the group has proven its potential and marked its ﬁrm footing in the national infra industry sector by achieving desired targets in time.

With a dream to become a flag bearer in the construction sector in India, Mr. Saiprasad Jonnalagadda established SAIPRASD GROUP. Just after graduation he worked and showed up skills as a site engineer for 3 years. He worked with a corporate group, whose chairman is a huge source of motivation and as he says, a godfather behind all his success. With proving his mettle in the construction sector for the last two and half decades, Mr. Saiprasad has established SAIPRASAD GROUP as a niche and one of the top-notch construction companies. SAIPRASAD GROUP has not only succeeded in completing projects on time but in an effective manner, and has earned respect for its brand among customers, financial institutions, and associates. “The volatile nature of economies in general, poses a key challenge for companies in dealing with the uncertainties. However, I am confident that our core values will provide us with adequate strength to face them.” Speed, Quality and Timely completion has always been the guiding principle of SAIPRASAD GROUP but the feature which makes it stand out among others is the ability of Construction projects delivered on time and budget. The pool of in-house engineers and the experience which they share makes it possible to

remove bottlenecks quickly thus delivering the project to the satisfaction of the client and the Customers.

dominates the industry with its position as a ﬂag-bearer as they deliver an unparalleled experience with a focus on mutual development and growth.

Quality has been one of the topmost items on the agenda and the utmost determination of the company and its adherence to stringent quality control procedures thus making it one of the few companies in INDIA of its stature.

“A narrow view of success is simply deﬁned as a good plan that will help you increase your chance of success if you follow it. It is your roadmap.”

The group focuses on developing longterm satisfactory professional relationships with Clients and SAIPRASAD GROUP prides itself on Consultants by continuously trying to having the privilege to work with one achieve set goals and delivering a quality product. They are specialized in of the most prestigious clients and consultants in INDIA. SAIPRASAD Industrial and Residential Constructions. The group now diversifying into the GROUP has been on a path of Production of Construction Materials to continual development; both provide their customers 360-degree technically and financially. services at their best. It prides itself on having one of the best resources of Engineers and One of the most important factors that Technical personnel available, and the define organizational culture within a continuous acquiring of construction company is the synergy of the team. To machinery to keep up to date with the develop a highly successful team, we latest engineering practices thus make need to hire suitable candidates. There is SAIPRASAD GROUP not only a a huge pool of aspiring individuals competition in INDIA but also an available. Selecting a suitable candidate example to follow. that fits the job well enough is a peculiarly tricky task together. While The group aims to continue its hiring a suitable organization should journey towards the larger vision of remember one of the golden rules is building a brighter world. Mr. “BIRDS OF A FEATHER FLOCK Saiprasad says, “I firmly believe and TOGETHER''. wish the Company uninterrupted success while continuing to maintain The group did the same and luckily, they its core values. I will end with Vince have a very strong technical and backLombardi's quote: Individual office team to deliver the projects in time commitment to a group effort – that is to customer satisfaction. what makes a teamwork, a company “I doubled up on my success with work, a society work, a civilization multiple businesses that now have work.” traction and are growing. I am glad that SAIPRASAD GROUP affirms I did not give up and just go back to a strategic development with the traditional job. Instead, I started and persistent approach and inherent built it up believing I could do it and I foresightedness and passion. The did it. That's why I always tell my people company is passionate about offering to learn from Spider. It always teaches the most suitable solution for every good lessons to all. Now I look back and unique requirement and adopts a feel proud of having a team that trust and brand design approach. The group moves towards the same goal.”

www.theenterpriseworld.com

GAGAN ARORA Opening Skies Of Opportunities For Businesses With Keeping Feet Grounded!

is everywhere “ Talent and it must come out to the world.

Founder & CEO, Vertex Group

January 2022

agan is a serial entrepreneur, and technology enthusiast, enabling the new-age Indian businesses to adopt modern technology to get transformed. Gagan's utmost interest and fondness towards technology made him motivated to share his ideas and thoughts with the world. He adores the way technological advancements have changed the shape of the world, markets, and businesses. His prime idea behind the inception of Vertex Global Services was to deliver passionate and dedicated services to businesses. He wanted to change the dynamics of business strategies with technology and do something on a wider scale. Although his first few start-ups did not lift off, this didn't let him lose hope and he finally decided to create Vertex Global Services. It was only a two-member team in the beginning when Gagan started his venture in operating out of a garage in Miami, Florida. He left the job, forfeited salaries & perks as well, and worked out of a base with minimal essentialities to achieve his dream. He always works in a diversified manner that can initiate more possibilities for him and his team. Gagan says, “We strive for unparalleled innovation and perfection with our single window services of staff augmentation, ar ficial intelligence, managed services, and digital marketing. We thoroughly revise our digital solutions considering the market situation to ensure streamlined services for our endearing clients. Currently, we are focusing on strengthening the portfolio with BPO and Vertex Digital Academy.” Vertex truly dominates the industry with its position as a leader in the techno-led business solutions space. Their sole aim is to provide products and services that are unique, differentiated, and standing up to their legacy in the technology domain by offering new-age techno-powered solutions. Bootstrapped and incepted in 2016, Vertex has been a prime independent entity.

Every successful company has its ups and downs, and the road for Vertex was also one with its fair share of hurdles and achievements, but one thing that remained consistent was their unwavering spirit and their aim to provide the best to their clients. Competition in the vast market world has been one of the challenges for team Vertex primarily, basically a competition for “price value of products and services''. Various factors could easily inﬂuence the ultimate choice of the customers.

unmatched leadership team and go inventiveness they have embarked on the types of innovation by – Artiﬁcial Intelligence & Machine Learning, Managed Services & Consulting, HRO, 24×7 One-Stop Help Desk, and Virtual Reality. Vertex Global Services facilitates businesses by building cutting-edge solutions that enable them to achieve the ﬁrst-moving advantage to be a leader in the better future.

“Vertex Global Services' catchword is to innovate, design, and transform to become But the price component always caught malleable and susceptible to new the eyes of buyers at first and is mostly challenges' and exceed those challenges with flair and flamboyance.” liable for changes in the business strategies and models. And Vertex is an Growth is an integral part for everyone at organization where the majority of its Vertex, it means offering consistent focus is put to drive amazing deliverables to consumers with a innovations in products and services continuous process where both employees along with refining the quality of our and employers put their efforts to create a work from time to time. conducive environment. Developing a growth strategy involves penetrating new “Our pristine services and value for markets and new segments, which aids the our clients make us unique and differentiate us from all other existing business to scale to new heights. For this Vertex into the e-learning sector, with companies and is the key reason for Vertex Digital Academy, which is the our long-standing success.” second-largest after the US and is Vertex Global Services' objective is to predicted to grow by 15.64 percent and lend support to all other small- or increased by $48 billion by 2020. large-scale businesses that are desiring to up their game in the business world. They have expanded the cores with their Train and Deploy agenda focused on They provide companies the utmost upskilling people with the exact skill set as cutting-edge solutions and help them to required by the companies which will propagate their performance all over enable more than 100,000 people to be with their finest expertise. From job-ready. Moving forward, the company companies' registration to business will recourse its strengths to reinstate the optimization to up skilling their services that ascertain quality of human workforces, Vertex offer all types of lives too by reskilling especially-abled integrated business solutions and services. The company has always put people and create an opportunity of employment for them. forward impeccable services to the clients with premium solutions at costcutting prices. Launched in 2016, Vertex has proven transformative evangelist who is now leading innovations to create an ecosystem of its advanced technological services. Company's pool of knowledge combined with the

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stablished in 2019, Codleo Consulting is amongst the most trusted IT companies for its CRM solutions on the Salesforce #1 CRM platform. The company was started with the sole aim of transforming & automating the business processes of different business industries. It was founded by Late Mrs. Bimla Singh, an educationist with an aim to create a company with a heart & soul. Beginning with just 2 people, the company has now grown to a team of 65+ experts who provide out-of-thebox Salesforce solutions for an eclectic range of businesses, who wish to enhance engagement and forger strong ties with their clients. Their purpose is to connect their clients with their end customers. Codleo Consulting works at par with global standards since it is a strategic alliance partner of Salesforce. The company has helped in addressing business needs and building strong customer relationships for its clients across several domains— healthcare, education, manufacturing, finance, and non-profit organizations. Codleo Consulting is also assisting their customers with different technology stacks of Google, Microsoft, Docusign, HubSpot, and Zendesk etc.

Putting Together the Core Team: With hitches along the road, it took time and careful planning to choose the ideal group of brilliant and motivated young people to ensure that the right mix would be present. Finding the appropriate person for the right job was and continues to be difficult. Getting Brands and Businesses to Trust a Start-up with Work: The initialization of Codleo Consulting was not easy. However, the team believed in themselves during the difficult times. This confidence helped them to persuade brands to give them a chance, since no brand wants to work with new players who aren't tried and tested. Within a year, they acquired around 30+ customers of several sizes, regions, and industry verticals. Reputation in the Market: To be a trusted brand in the market is a massive undertaking that is achieved slowly and steadily, with both perseverance and heart. The company has secured its standing in a short period of time due to its adherence to best practices, client-first focus & the quality of solutions offered by Codleo Consulting.

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Notable Services Oﬀered The company is known to be one of the best digital transformer and CRM solution providers. It oﬀers a range of solutions to

Overcoming Challenging Obstacles Codleo Consulting faced several challenges when it was initially started, some of which are: Financial Investment and Funding:Investing personal capital was the only option to get started with a start-up. During that time, the founder was not exactly ﬂush with funds and money to invest because she came from a middle-class family. However, investing all of one's savings into the business was a risky move.

Mr. Mohit Sharma (Practice Lead) & M 78

January 2022

companies who wish to connect, engage, and build long-lasting ties with their customers, leading to growth and higher ROI. Amongst these services, Codleo Consulting offers Salesforce Business Consulting, Greenfield Implementation, Integration with other systems, and Support management as well. Moreover, the firm takes care of a brand's online presence along with extending marketing, automating the customer's buying pattern, and marketing analytics services. These services are generally covered in the digital marketing portfolio of the company. The company provides holistic solutions for their customers, rather than just providing consulting and leave them with technology only.

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Being a Leader Present CEO Mr. RS Maan believes that a good leader has an open mind, is quick on the uptake, and is open to taking advice/suggestions/ideas. Being a leader has taught him how to inculcate learning, development, and continuous improvement amongst the Best employees as these are the key credits for any ﬁrm to grow. He also considers an empowered workforce to be a powerful engine of growth for the company and each person

in their journey. The steps taken to help them in their journey are by creating plenty of learning opportunities. Here, the company encourages its employees to upskill, and join the various free webinars & online courses that they are running via their CSR wing – the Codleo foundation. The genesis of the foundation lies in creating an army of employable coders in India. Additionally, the firm is open to suggestions, ideas, and thoughts right from the interns to the managers. The idea behind this is to motivate the employees to think, plan, ideate, and execute. Codleo Consulting has prospered under his leadership and thus, the company is known to offer the best and most appropriate CRM solutions. Future Plans of Codleo Consulting In the near future, Codleo Consulting wants to focus on MSMEs and Global businesses not only in India but also in North America, Canada, Australia, and the UK. In North America, Codleo Consulting Inc has been incorporated, and soon they will start operations in the East Coast area of the USA. The company is also deciding to open its delivery centers in Hyderabad and the hills of North India to capture the right talent. The company wants to introduce CRM as a subject in collaboration with educational institutions especially under technical programs like B. Tech and get young Indians trained in Salesforce as a technology. Codleo Consulting is also taking the initiative of giving profit/share to the employees who are contributing significantly to the growth of the company to boost employee motivation.

Mr. RS Maan (MD & Global CRO) www.theenterpriseworld.com

Offering Services To Make GST Compliance Easier

axGenie, a Mumbai-based application service provider, has made considerable progress in assisting ﬁrms trying to comply with tax regulations. Rakesh Dube, Founder, and Managing Director of TaxGenie wanted the company's core expertise to allow its clients to create a ﬁling system that makes GST compliance simple, stressfree, and straightforward, thus allowing businesses to concentrate on their core value creation. GST compliance: Tax Genie's Remarkable Services TaxGenie is a company that provides products, solutions, and associated services to its customers who in turn raise invoices on their customers, which also includes the tax component that they collect on behalf of the Government.

Mr. Rajesh Dube, Founder & Managing Director

January 2022

GST compliance services are amongst the many services offered by TaxGenie that assist corporations and small businesses to file returns on time and to claim the entire permitted input tax credit. The company works with firms to

assist them to unearth any input tax credits that may be missing from their ledger, allowing them to improve their working capital. The firm has been continuously innovating in this space to provide value-added services to its customers such as a special engine for Banking customers that assisted in determining GST due, recognizing input tax credit, and managing invoices. This solution combines all raw income and spending data from CBS (Core Banking System) and other peripheral systems which are analyzed and create invoice numbers according to prescribed logic. Additionally, it also reconciles the raw inputs with invoice numbers and is processed in Tax Genie's GST compliance platform for the filing of GSTR1 and GSTR3b returns. The complete cycle takes a few minutes and additional benefit tax invoices created outside of CBS (Core Banking System) are further emailed to consumers. The firm also developed a technological solution that extracts all data from record systems such as ERP (Enterprise Resource Planning), accounting, and so on. Recon++, a unique feature of TaxGenie products, identifies all causes of mismatches, corrects them, and conducts an in-depth study to avoid costly mistakes made when gathering vendor information. From a CFO perspective, Clean transactional data, and clean master data in Accounts Payable/Accounts Receivable, each vendor's compliance history, and up-to-date accounts payable/accounts receivable in the ERP of any business, are a few absolute prerequisites. Furthermore, GST Compliance issues can cost an enterprise both from a regulation and reputation perspective. TaxGenie strives to be a one-stop-shop for all compliance-related issues for CFOs.

Therefore, the company launched PayInvoice to provide self-service The Tax Intelligence Platform capabilities through a web-based supplier (TIP)—is a comprehensive suite of portal or vendor portal software may cut indirect tax software that includes supplier onboarding time. It would analytical tools, frameworks, thereby eliminate the supplier questions approaches, and insights. This and invoice discrepancies, and free up solution by TaxGenie enables firms to staff time to focus on higher-value tasks. acquire quantitative insights and visibility into compliance status, Rakesh Dube has over 20 years of operational efficiencies, and experience working with Fortune possibilities, resulting in actual 500/FTSE 100 customers through bluefinancial benefit for the tax chip consulting firms in developed department and the entire company. nations. Rakesh has put together a top MIS solutions are created with the leadership team with combined expertise problems and opportunities with GST of over one hundred years. While in mind. The solution is built on the concurrently strengthening its digital AWS Cloud platform, which is solutions, TaxGenie continues to learn certified, and it makes use of other from professional clients and CA firms. critical technologies like machine learning and predictive capabilities to Mr. Rakesh Dube also addressed the problems and opportunities that arose enable scalable, real-time data because of the Goods and Services Tax analysis. (GST), which was implemented in July Services offered by TaxGenie have of 2017. After the implementation of transactional and analytical benefits, GST, the landscape of indirect taxes in for example, TaxGenie ensures EIndia completely transformed. filings are accurate and any open items are reconciled on time. The root cause analysis together with data The positive impact analytics to find abnormalities, is the digitalization of eliminate mistakes, and improve return quality outside EPR. TIP

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PayInvoice: A Feather in Cap of Solutions Several suppliers and purchasing agents are wanting faster and simpler access to information in today's everchanging industry and are very much keen to conduct business in real-time. These ﬁrms still spend a considerable amount of time bringing on new suppliers, responding to basic supplier inquiries and executing other manual processes related to invoice data entry and invoice discrepancies after deploying invoice processing automation systems.

entire business ecosystem leading to transparency which is also helping in reducing fraud businesses whereas on the contrary government systems are not completely mature to manage 100% transparency.

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mongst the various SaaSbased companies which provide an end-to-end hospitality solution is Sysotel. Sysotel was founded by Raj Sahu to provide affordable and insightful solutions to the hospitality industry. His background has given him a unique perspective on what it takes to succeed in the competitive market. This encouraged Raj to build a product that would help hotels increase their revenue by using AI & Machine Learning in order to make intelligent decisions about how to push their rates on various platforms like Expedia or Booking.com without having to deal with all of the hassles. Solutions Offered Sysotel offers plenty of solutions that consist of hospitality tech software. This software is generally based on an Augmented Reality based Hotel website builder, Simple and UI friendly RMS & Powerful hotel channel manager. The key product of the company is SYSIRMS. This solution is much different than the traditional RMS systems which are available within the market. SYSIRMS is mainly powered by AI. In addition to that,

the solution is powered with AI with unlimited features and options with Data science trends. The solutions oﬀered are quite costeﬀective for the low-scale, mid-scale, and large-scale industries. The company is known to have ventured with several like-minded groups of experienced persons with a proven track record. This has thereby helped SYSOTEL to observe case studies that have successful hospitality management when teamed up with operations management, ecommerce management, revenue management, sales, top line, and bottom-line GOP achievements. Apart from that, SYSOTEL is renowned for providing unmatched solutions to entrepreneurs. This has helped these entrepreneurs to accomplish their desired goals without any limitations.

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SYSOTEL also oﬀers a powerful Revenue Management AI (Automated Intelligence) System. This AI system helps the small to mid-scale hotel operators to sustain in high traction competition, oﬀers multiple rate discount conditions customization on

Mr. Raj Sahu, Founder

January 2022

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ford to react to what want; they need to their needs.”

rates, dates, time, seasons, inventory, and a user-friendly yet informative dashboard. Reputation Management The diﬀerence between a hotel's income and earnings can be determined by its reputation. Taking into consideration the usage of the online reputation management services of a ﬁrm like SYSOTEL to monitor and manage the online reputation of a hotel. SYSOTEL assists your hotel in maintaining its online reputation with a portfolio of the best online reputation management technologies. Controlling how a hotel is perceived by customers or other approaching parties is the goal of hotel reputation management. Because the hotel industry deals directly with consumers, what they have to say about the hotel is essential because they will carry their experience with them. The hotel sector is a customer-facing industry, thus public relations is critical to ensure that clients have a positive impression of the establishment. Because there are so many online venues to manage reputation on, reputation management is more crucial than ever. Customers are talking about hotels all over the place, from search engine reviews to third-party booking sites to social media. As a result, using online reputation management services to monitor and regulate what they are saying is critical.

Dealing with the Challenges The company has faced its share of true challenges. The initial challenge for the company was to find and develop an affordable world-class system assisted with AI technology. After plenty of effort and lots of research, the company found a way to develop a more agile, powerful, reasonable, and stable solution for the hospitality industry. This solution would help hotels to recover fast and effectively from the effect of the ongoing COVID-19 pandemic. Since the hospitality industry has been affected badly by the pandemic, there was a clash in the profits of these companies. This triggered the growth of SYSOTEL as the company offered solutions with proven track records of hotels that had recovered faster and started earning profits. Futuristic Developments SYSOTEL has envisioned being at the forefront of the technological revolution in the hospitality industry and emerge as a pioneer in the field. The company wants to be an established firm that would work as a one-stop solution for all kinds of hospitality tech innovations and added AI elements to solve complex solutions in the user-friendly and simple interactive platform which also enables user to control everything efficiently without having heavy equipment or by just using a simple basic smartphone or tablet with the internet.