Most Influential HR-Leaders In 2024

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION |JANUARY 2024

Most Influential

HR-LEADERS In 2024

Case Study Beauty Beyond Border: The Fascinating Journey of L’Oreal in Cosmetics

TO READ MORE Upshot Bula! Welcome to Fiji: The Sea and Sand Land

Product Review

Wiz Article Savings Challenge: Understanding The 100 Envelope Method

JILL BURKE Senior Vice President, People| Restaurant365

An Empowering

PEOPLE LEADER

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From Editor’s Desk

W

elcome to the latest edition of The Enterprise World, where we proudly present the "Most Influential HR-Leaders In 2024" In this exclusive issue, we shine a spotlight on the outstanding contributions and leadership of individuals who have redefined the landscape of Human Resources, playing a pivotal role in shaping the workforce of today and tomorrow.

Our cover story features Jill Burke, a trailblazing HR leader whose innovative strategies and unwavering commitment have set new standards in the field. Jill's journey serves as an inspiration to HR professionals across America, showcasing the transformative power of visionary leadership in fostering a dynamic and inclusive workplace.

Throughout this issue, we delve into the stories of HR trailblazers who have navigated the evolving challenges of the business world, demonstrating resilience, creativity, and a passion for nurturing talent. From talent acquisition to employee engagement, diversity and inclusion initiatives to innovative HR technologies, our featured leaders have left an indelible mark on the industry.

As we explore the profiles of these exceptional HR leaders, we invite our readers to gain insights into the strategies, philosophies, and best practices that have propelled them to the forefront of the HR landscape. Their stories serve not only as a celebration of individual accomplishments but also as a source of inspiration for organizations seeking to enhance their human capital strategies.

Join us on this insightful journey as we celebrate the achievements of the "Most Influential HR-Leaders In 2024" Together, let's explore the transformative impact of visionary HR leadership in shaping workplaces that thrive on innovation, collaboration, and the limitless potential of their greatest asset – the people.

Utkarsh D.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

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Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

Jill Burke is an established people leader committed to helping organizations build and scale companies focused on creating an exceptional workplace experience.

In her current role, Jill is the heart of Restaurant365, she stands tall as a true visionary and empathetic HR leader. With a profound understanding of both the human aspect and the business dynamics, she has been a driving force behind the company’s success. Jill exemplifies the qualities that define a stellar HR leader.

She is a passionate and results-driven people leader who has successfully developed and directed successful HR programs in high-growth organizations. She is committed to connecting people to a purpose, progressive recruitment, change management, and creating a culture of innovation, accountability, and trust.

A Philosophy centered on ‘People’ As an HR leader, Jill’s focus is on the business layered with strong emphasis on its people, developing positive employee experiences through a fresh and balanced perspective. “Education, certifications, and mock situations can get you far, however, the genuine connection with people has always been my guiding light,” she says. Jill believes caring for employees with a genuine sense of fairness, empathy, and consistency provides a trusted partner for employees and the business. She cherishes building a team with unique strengths, talents, and a business mindset.

LEADERS IN SPOTLIGHT

For the cover read about -

CONTENTS

12

Jill Burke

Beauty Beyond Border: The Fascinating Journey of L’Oreal in Cosmetics

case study

22 Blog

Green Boots: Single Body, 2 Stories

32 upshot

Bula! Welcome to Fiji: The Sea and Sand Land

38 Review

wix review

44

SAVINGS CHALLENGE: UNDERSTANDING THE 100 ENVELOPE METHOD

Article

48

Cover Story

12 |JANUARY 2024

Jill Burke An Empowering People Leader Senior Vice President, People Restaurant365

I

n the dynamic landscape of modern businesses, the role of Human Resources has evolved significantly. HR leaders are no longer confined to traditional administrative tasks; they are now instrumental in shaping organizational culture, fostering innovation, and nurturing talent. In this era of rapid change, one HR leader stands out as a beacon of inspiration and excellence, demonstrating exceptional qualities that set the bar high for others in the field.

Meet Jill Burke Jill Burke is an established people leader committed to helping organizations build and scale companies focused on creating an exceptional workplace experience.

In her current role, Jill is the heart of Restaurant365, she stands tall as a true visionary and empathetic HR leader. With a profound understanding of both the human aspect and the business dynamics, she has been a driving force behind the company’s success. Jill exemplifies the qualities that define a stellar HR leader.

www.theenterpriseworld.com | 13

Cover Story She is a passionate and results-driven people leader who has successfully developed and directed successful HR programs in high-growth organizations. She is committed to connecting people to a purpose, progressive recruitment, change management, and creating a culture of innovation, accountability, and trust.

A Philosophy centered on ‘People’

Jill is known for building strong relationships with her employees by working together. Her strategic thinking and analytical skills help her make positive changes that lead to great results. She strongly advocates for simplification of complex business transformations by translating strategy into execution. Presently, as the Senior Vice President, People at Restaurant365, Jill is leveraging her expertise to make a difference for its employees.

As an HR leader, Jill’s focus is on the business layered with strong emphasis on its people, developing positive employee experiences through a fresh and balanced perspective.

“Education, certifications, and mock situations can get you far, however, the genuine connection with people has always been my guiding light,” she says. Jill believes caring for employees with a genuine sense of fairness, empathy, and consistency provides a trusted partner for employees and the business. She cherishes building a team with unique strengths, talents, and a business mindset.

Jill has spent her career passionately advocating on behalf of employees, designing people-centric programs, operations, and infrastructure, and leading organizations with a lens toward employee centric programs while building impactful teams. She brings her background in conflict resolution and human resources to the table to increase organizational performance and employee engagement. Her approach is informed by her knowledge, skills, and academic & professional experiences ranging from community leadership roles, and learning about the true power of partnership throughout her corporate experience.

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Jill has discovered her passion as a strategic people leader for high-growth tech start-ups like Restaurant365, where she has served as the Senior Vice President, People for the past 4.5 years, responsible for People Operations, Talent Acquisition, Business Partnerships, Enrichment & Development and Employee Experience. She has scaled the company from 150 employees to over 800 resources supporting rapid growth, 2 acquisitions, secured funding and being an active part of company growth, which has now crossed $100M in revenue and $1B in value. During her tenure, R365 has been named an employer of choice through multiple organizations, and Jill received the HR Hero Award in 2022, honoring her compassion for employees from an external source. Jill truly believes in

building unique cultures, aligned wellness programs and overall people initiatives critical to its success and identity.

In past experiences, Jill has co-led acquisitions driving the talent strategy, spearheading the due diligence process, and managing an empathetic integration of teams.

Jill’s dedicated passion shines through when she is actively building strong People organizations, developing and defining company culture, establishing policies and procedures, and creating compliant people and operational strategies. Her areas of expertise include: developing talent management programs, conducting empathetic employee reductions, inclusion programs, and establishing workplace operations that bring distributed workforces together.

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Cover Story

Jill holds a Bachelor of Arts degree with a double major in Conflict Resolution and Family Relations, with double minors in Psychology and Human Resources from California State University, Chico, a Master’s Degree in Conflict Resolution multiple HR certifications, and a certification in Mediation. She lives in South Orange County with her husband and adorable dog, and both of her children are attending out of state Universities.

When she's not creating communities of togetherness, Jill is actively involved with her kids’ schools, and sporting events or being a home body while planning the family’s next adventure.

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Making a Difference to the Restaurant Industry Established in 2011, Restaurant365 (R365) is the leader in restaurant enterprise management, transforming the industry for restaurant concepts nationwide. The company pioneered the Restaurant Enterprise Management (REM) category when it brought key financial, operational, and team-based processes together into a single, cloudbased technology. R365’s solution has become the gold standard in the restaurant industry, with over 40,000 locations depending on R365 to drive their success.

R365’s cloud-based software provides a unique, all-in-one accounting, store operations, and workforce solution for restaurants. The company is passionate about the restaurant industry and is dedicated to facilitating optimal productivity and profitability for restaurants every day. Since its first release in 2012, it has helped thousands of restaurants do away with their generic ERP and move to a platform built for them. With R365, restaurants can manage back-office productivity from a single platform. Seamless integration with POS, banks, vendors, etc. results in less time spent on manual tasks and improved visibility and control of the bottom line.

Portfolio of Industry-leading Products

R365 Workforce:

R365 offers a wide array of cutting-edge products that include:

With 365 Workforce, restaurants can improve productivity and modernize the employee lifecycle.

The software delivers industry-leading hiring, onboarding, scheduling, payroll, and benefits tools.

R365 Accounting: R365 Accounting is an industry-leading restaurant accounting software that helps improve margins and scale without adding overhead costs. This is achieved because of its frictionless POS integration, direct general ledger connection, accounts payable automation, and real-time reporting.

R365 Store Operations: With R365 Store Operations, restaurants can seamlessly connect their back office to the front-of-house to drive margins with real-time inventory management, automated purchasing, forecasting, food costing controls, data-driven scheduling, and seamless shift-to-shift communication.

R365 Intelligence: R365 Intelligence helps restaurants effortlessly visualize, blend, and understand internal and thirdparty data so that they spend less time digging for answers and more time on improving operations and driving growth.

R365 provides these products to small businesses, franchise brands, multi-location groups, accounting firms, as well as enterprises. These products are useful for different kinds of restaurants including QSRs, fast casual restaurants, casual dining, and fine dining.

Happy Customer Testimonials Client satisfaction is at the front and center of R365’s approach, which is evident from the feedback it receives from them. Some of these valuable testimonials are:

“The ability to manage all operating metrics, like the prime costs of food and labor, will make it easier for us to provide benchmarking and support to our franchisees. They can see immediately how their results compare to other franchisees and the company performance.”

“I’ve been in this business for forty years, and R365 changed the work I do for better—more than any single thing I’ve ever done.”

- Michael Forte (OperatingPartner, Blaze Pizza)

- Brian Daniels (CFO, Sbarro).

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Cover Story

Maximizing the Opportunities The COVID-19 pandemic outbreak took a heavy toll on a majority of businesses across the globe. During the crisis, its product became imperative for restaurant survival as its all-inone solution was necessary for restaurants to thrive. “Although at the time of the crisis, the overarching lasting effects were unknown, however, we were confident our product solution would be a high priority for restaurant survival,” says Jill.

During the crisis, the company remained financially stable, focused on its employees, and

18 |JANUARY 2024

prioritized its culture. Thanks to this strong foundation and dedication to its product, customers, and employees, R365 secured consistent strategic funding. This helped the company to move forward and expand its service base.

A Multifaceted Approach “Foreseeably, individuals are seeking the ideal job, driven by their genuine motivations, within a suitable environment, complemented by the right package, maintaining a healthy work-life balance, and aligned with the right culture. And as employers, it is our responsibility to ensure the right alignment.” says Jill. She adds that people holistically want to be valued,

acknowledged, and supported throughout all aspects of their lives and work is just a part of that. The unprecedented impacts of the pandemic offered an odd sense of solace and reflection, and for many, putting their holistic self-first rose on the top.

Jill believes that employers need to lean into this concept and invest in the whole person, through a nurturing nature. She adds that if employers ignore this trend, the entire employee lifecycle will have a negative impact. Acknowledging this, R365 has introduced a multifaceted approach such as rich wellbeing and a benefits bundle and offering, creating employee engagement activities and a huge emphasis on personal and professional enrichment and development.

A Culture of Learning!

Achievements and Future Vision

Addressing employee needs on an individual level is important to help create a positive working culture and environment.

Moreover, creativity is also essential as employees crave stability, familiarity, and a sense of security. Here, a wellthought-out communication strategy can help employees understand key business priorities, and team dynamics, and become more efficient because of the intentional interactions.

“Because of this shift, employees will get a deep sense of business acumen by comprehending business complexity and dependencies,” mentions Jill.

Some of her major achievements are,

R365 lives its core values, they Solve Problems, Together in their quest to Relentlessly Seek Greatness. R365 has a robust enrichment and development team focused on employee learning. The company offers tools and individualized programs such as Manager Bootcamp, Leadership series, Micro learnings, management mixers, guest speakers, and book clubs that focus on advancement.

R365 fosters diversity, equity, and inclusion in the workplace.

“We have a Community Resource Group focused on diversity.

The team meets on a monthly basis and all employees are invited to share openly in a safe space,” adds Jill.

Ÿ Leading a ‘culture of excellence’ initiative that increased employee engagement. R365 has been recognized as a ‘Top Places to Work’ for 3 consecutive years. Ÿ Crossed $100M in revenue and $1B in value. Ÿ Defining and implementing people strategies, cultural initiatives, and structural changes to support rapid growth. Ÿ Reducing turnover by building culture, growing leaders, and bringing cultural values to life.

Talking about the future, Jill mentions that HR is an ever-changing business and should continue to grow and evolve as business complexity increases and people dynamics shift. “Technology will drive data analytics to feed factors into a decision, which should be overlayed with people elements,” she concludes.

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22 |JANUARY 2024

www.theenterpriseworld.com | 23

,how simple and catchy to know that your existence has been admired by some brand! L’Oreal is dedicated to empowering every woman in society and providing solutions to anti-aging, skin issues, hairfall problems, etc.

With the change of the seasons and generations, beauty standards keep evolving and every brand needs to cope with the customer requirements.

L’Oreal has captured the essence of elegance and innovation in the industry and become a global giant. In this article, we embark you on the journey of an international brand to understand its various marketing strategies, and the challenges it faced and know how they contributed to its success. From humble beginnings to becoming a powerhouse in cosmetics, L'Oreal's story is one of resilience, challenges, and strategic brilliance.

Humble Beginning L’Oreal, an international beauty brand ruling the cosmetics industry is inventing new standards for female customers worldwide. It gives access to the best cosmetic products in quality, efficiency, and safety. Established in 1909, L’Oreal has become a leading brand with 68,000 employees working in 130 countries and earning revenue of €20.3 billion. It uses traditional recruitment tools to find the best talent in the market and reshapes the leadership qualities through them. In areas like logistics and finance, the brand faced a challenging situation in recruiting, senior, earlycareer professionals, and experts. Usually, many companies target the population looking for a job, however, L’Oreal focused on passive candidates and created its brand value in the market. To attract the best talent and build its employer brand for future candidates applicant, the company developed its online presence.

For better and faster recruitment the company used the LinkedIn platform and reached up to potential candidates. It started increasing its visibility through social ads which include offsite campaigning, link ads, and carousel ads. Moreover, the company implemented its marketing strategy on social media platforms like Instagram and Facebook. It took advantage of Christmas and New Year occasions and showed how the right marketing at the right time can be reflected in increasing its revenue in the last quarter of the corporate companies. By placing targeted ads, L’Oreal was able to generate clicks and sales at the same time which proves that its timing to run ads was accurate.

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Ÿ A model based on listening and engaging

L’Oreal’s Social Media Marketing Strategy is focused upon : Ÿ Improving Customer Experience Management According to Marc Duquesnoy, Social Media Performance Director, L’Oreal, “We had 120 tools to manage social networks and we did some streamlining to migrate to Sprinklr in every country by involving 3,000 users with 35 brands in 75 countries. Sprinklr is the foundation of our social media strategy. It is our backbone.”

Every single customer-facing department was targeted and community managers were trained to strengthen their roles. Moreover, its social media marketing strategy increased its autonomy and responsibilities.

The ‘Listen-to-engage’ campaign was run by L’Oreal’s digital team to understand customer expectations and better serve them.

The model consists of the following things: 1. Monitor brand reputation and collect insights from customers to track the product marketing. Catering to this, it is important to listen to all social media channels, blogs, news, etc.

2. Publishing the content on the social media accounts of the brand and building engagement with customers. Community managers find Sprinkler’s social listening capabilities interesting to trace the interesting conversations and react to them in a personalized way.

3. Detecting influencers to deploy a brand ambassador program.

4. Customer care across social channels

Listen

Customer Care

Publish & Engage

LISTEN TO ENGAGE

Inuencers

Paid Amplify www.theenterpriseworld.com | 25

Being the only cosmetics company to earn more than one brand franchisee, L’Oreal is a Francebased global cosmetics company. With a market share of 16.8 percent, it has remained the global brand across the industry.

Road to Success

Focus areas:

1.

2.

3.

4.

Skin Care

Hair Care and Colour

Fragrance

Colour Cosmetics

L’Oreal started an extraordinary and legendary advertisement for hair color, “Because, you are worth it”. The advertisement was diversified into a wide range of beauty products across the USA, South Asia, the Far East, Russia, etc. The company started expanding globally by introducing Maybelline in the USA, whose tagline was, “Maybe she’s borne with it.” The brand was popular for various lipstick products and nail polishes in the USA. By adding the tagline “Urban American Chic”, the company promoted its products. L’Oreal acquired Maybelline in 1996 when the brand lost its focus and equity. It was extended to the Japanese market and captured nearly 56% of the market outside the USA. By acquiring different brands, it is collaborating with the national culture and diversifying its portfolio which is part of its long-term growth strategy. With the help of research centers in New York and Paris, L’Oreal attained 493 patents registered in the name of the company in 2001. Challenges and Solutions

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Key Takeaways 1. L’Oreal owns 36 brands worldwide and continues to acquire famous beauty brands like Maybelline New York, a leading beauty product.

2. Its other acquisitions and mergers include Granier, NYX Professional Makeup, CeraVe, Redken, etc.

3. Since its establishment, L’Oreal has kept buying its competitors which are highly desirable brands, and increases the scope of its product offerings.

L’OREAL OWNS BRANDS WORLDWIDE

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Challenges and Solutions Before becoming a global brand, L’Oreal faced severe challenges in its journey that proliferated its presence at the international level. Keeping different brands in one basket was one of the biggest issues the company faced in its early years. However, the company built its strategy to deal with it and constructed good brand management. Hitting the right target audience at the right time with the right product is the solution that the company came up with. Celebrities from different cultures were hired for advertisement and promotion. Furthermore, the company has an efficient R & D department on which the company spends at least 3% of its revenue every year.

Middle-aged and working women are the main target audience of the company and established educational centers to create awareness about its products in various countries and conducted various programs regarding hairdressers. By providing a wide range of products, the company opted for the complete makeover. L’Oreal has established long-term positioning within the minds of teen-age girls and working women. Due to its science-based products, it is the only company that is known as a scientific beauty company.

L'Oreal's strategic acquisitions have helped the company to catch a market cap of nearly $227 billion, with annual sales of $38 billion.

Customer Experience Management L’Oreal Paris gave access to deep customer experience management based on their unique journey, regardless of the device they use. However, mobile devices lack responsive design and their complicated time-consuming management activities could be problematic. It is been claimed that customers using L’Oreal products for a long are diagnosed with cancer including hair and skin problems. CO2 emissions during its manufacturing have raised issues over the sustainability of the brand. Its efforts have been drawn out in its ‘For the Future’ program, launched in 2020 to address specific objectives, such as reducing all GHG emissions by 50 percent per product by 2030.

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For more than 100 years, customers have believed in the products of the L’Oreal Group. It is fulfilling the requirements of customers for performance and quality and is committed to giving the best cosmetics products. Quality is a global commitment upheld by the entire company and all of the Group's brands worldwide. The company guarantees packaging quality and safety with the help of its packaging and development teams. The packaging of the product is designed and approved through formula design, and the company checks its stability, compatibility, and dispensing system.

Lessons of Worth For many decades, L’Oreal has emphasized its mission to increase its self-worth. It has dedicated its “Lessons of Worth” dedicated of the self-esteem of every woman and gives voice to celebrities from various cultures and their opinions about the beauty standards of women. Whether it is lipstick that empowers you to be the best version of yourself or a nourishing act of self-care to boost your confidence, L’Oreal is there to encourage every woman. With the help of the ‘Lessons of Worth’ campaign, the company asked every woman to embrace their character. It included various celebrities like Kate Winslet, Helen Mirren, Camila Cabello, Jane Fonda, etc.

From making shampoos and serums to lipsticks, L’Oreal has made a long journey, and if you are willing to build your own brand in the future, here are some lessons you should learn from it: 1. Create Opportunities To establish your brand, rather than waiting for the best opportunity, it is always recommended to create your opportunity. Through L’Oréal Women of Color Think Tank, the company made connections with women of all ethnicities and celebrate diversity. The initiative gave a competitive edge to the company and raised its authenticity among the customers. The company took models of natural hair to promote the brand.

2. Be brave to make out-of-the-box decisions As you know the beauty industry is growing continuously, it is important to be brave enough to come up with next-generation life-changing decisions. When your target customers are mainly women, it is important to break the stereotypes and make them feel empowered through your brand. That’s how you create truly disruptive, superior, and addictive beauty experiences for your consumers.

3. Being hungry and ambitious At L’Oreal, employees are asked to stay creative and encouraged to be curious all the time to oppose the status quo and be never satisfied. The company has developed various serums, lotions, cleansers, creams, and face masks to deal with antiaging and enhance brightening, shine control, hydration, etc.

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T

he Mt. Everest. Imagine yourself looking at it with the sound of a cold breeze gushing over your ears. The serenity, the calm, witnessing each breath of yours as you keep staring at the peak, and simultaneously feel a bit scared as you want to return home safe. In the midst of all this, your group head calls out to you, and BOOM.. you're out of your thoughts. Cursing him in your mind you start climbing while you gasp for breath. As you keep walking, you feel a numbness in your lower limb as you're in extreme cold conditions. A fellow climber approaches you from behind and asks about any stories you've heard about Mt. Everest. You say no, as you aren't in the mood to strike up a conversation with anyone at the moment.

The fellow climber increases pace to approach another person ahead and overhear him asking the same question to that person and you just shake your head in irritation. As you keep walking, gasping continuously, the group head announces to halt right there in your respective positions for a short break. Some days before your trek to Mt. Everest, you remember you'd read about the Green Boots, and the controversy surrounding it. People have also told you that there are some horror stories which prevail on the mountain. Scared of your thoughts you swallow your saliva to wet your dried throat. While you're resting your group head yells, "Guys, we're going to the Northeast ridge of Mt. Everest tomorrow to see the Green Boots. All of you be ready tomorrow at 4.30 AM".

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But, what exactly is this thing called Green Boots?

•

Story 1:

Green Boots is the body of an unidentified climber who was wearing green Koflach boots on the day he and two of his colleagues attempted to climb Mt. Everest. Tsewang Paljor is believed to be the name of the person who was wearing green boots on that day. A total of eight climbers died in the Everest Disaster in 1996. Five climbers from two mountaineering companies and three climbers from the Northeast route were on the list of the deceased. All these 8 people were caught in a blizzard, while they were attempting to summit.

•

Story 2:

Another possibility is raised in line with the green boots theory. The green boots are also anticipated by Dorje Morup, a climber in the group. In a 1997 article titled "The Indian Ascent of Qomolungma by the North Ridge" was published in the Himalayan Journal. P. M. Das, the deputy leader of the journal wrote that- by the lights of their head-torches at 19:30- two climbers were spotted coming down. Unfortunately, they couldn't be seen later. On the next day, the leader of the second summit group radioed the base camp that he'd witnessed Morup moving slowly between the First and Second Steps. He had refused to wear gloves over his frost-bitten hands.

More often than not, there are horror stories revolving around such famous scenic beauties. The tallest mountains are surrounded by haunting tales. Mt. Everest and K2 are no exceptions. These 8000-meter peaks have a dark side for climbers. We also get to hear stories of hardships, defeats, and deaths on the summit. The environment up there on the hill is somewhat unpleasant.

For climbers, death is a constant possibility. More than 220 people have died while climbing Everest and have not been retrieved. As the circumstances aren't that favorable, many bodies lie over there, frozen. The hill is sometimes referred to as a high-altitude cemetery due to the bodies lying over there.

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Let s Go Through Some Mysterious And Creepy Events On The Mt. Everest: 1. Sleeping beauties: The sight on the Everest is appalling. Not only due to the environment but also because of the hundreds of frozen corpses. Carrying a body down is dangerous and expensive, so most of them are simply left on the mountain only to be converted into mummies. The most famous body is the sleeping beauty. Their actual name is Francys Arsentiev, she was a Hawaiian woman, the first female to scale Everest without the use of supplemental oxygen. But, she became exhausted from oxygen deprivation and collapsed on the slope.

2. The Vanishing Snowboarder: Imagine riding down on a snowboard on Everest. Yes, this is true. A person named Marco Siffredi did this adventure as he rode down to Advanced Base Camp at North Col. Then he rode down the Norton Coulior for two hours. The following year he wanted to achieve something more. So he decided to tumble down the more challenging Hornbein Couloir for two hours straight. The local Sherpas tried their level best to persuade Siffredi to not go as he was exhausted but he went anyway, to never return.

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3. Everest Rainbow Valley: The Everest Rainbow Valley sounds like a place that is colorful, beautiful, and full of fun.

But in reality, it isn't the case. No doubt the place is colorful, but where do these colors from? A horrible number of deaths of climbers who lost their lives in terms of ascending or descending over the peak. It is a part of the peak that lies in the Everest Death Zone. The place looks colorful because of the jackets worn by the climbers during their voyages.

4. Constant debris: As the levels of global warming are increasing day by day, the snowfall is getting lesser. As a result, the mountain sheds a layer of ice and rock which collapses from the mountain.

Everest isn't a regular mountain, you need to be aware of some technicalities to survive and dodge any stuff that is thrown by the mountain at you.

5. Reaching the summit is an early experience: Many people think reaching the top would be an experience to die for. But, it gives the feel of death in real. You feel way out of help, as no one is around, oxygen levels are minimal, and an unfriendly vibe. The wind adds to the suspense, due to low oxygen levels all you care is about yourself at the moment. You want to reach down safe and sound is what goes on in your mind.

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When Was Green Boots Discovered?

Green Boots was discovered in 2001 for the very first time. The Sherpas initially thought that the body belonged to a Chinese mountaineer who had passed away some 6 months earlier. Quite later it came to notice that the body was of an Indian who passed away in 1996, due to a landslide that claimed the lives of 8 climbers.

Rumors followed that Tsewang Paljor who was a member of the first Indian expedition team that attempted to climb Everest, was Green Boots.

He was a 28-year-old Indo-Tibetan climber from Sakti, a small mountain town in North India. He was a climber, and a border officer grown up in the Himalayas. Due to his job as a border police, he was pretty confident about himself in successfully climbing Everest. Not only reached the summit, but he aimed to become the first Indian to climb Everest from the North side. Despite being informed that the weather conditions are worsening up there, Paljor and two of his co-workers decide not to give up. The rest is history which we know in the name of Green Boots.

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Conclusion: As we have tried our best to unlock the mystery behind Green Boots, we hope NOT to witness any more such incidences. A request to all mountaineering enthusiasts: please follow all the safety precautions and come back safe. You guys are the pride of the nation and we respect you for your dedication, but safety and precautions also should come into the priority list. The story of the green boots remains a mystery for most of us, but we hope we've cracked it right for our readers. One needs exceptional courage and grit to face dangers like climbing a difficult terrain, but that is what keeps the mountaineers going, isn't it? Adrenaline levels shoot up just by the thought of it! To the mountaineers reading this article, climb that mountain you aspire to, but be safe, follow instructions, no impulsive decisions, and do not underestimate the weather. All the best and happy climbing!!!

B

The S

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Bula!

Welcome to Fiji:

Sea And Sand Land A

ll of us wish to head to the islands at some point in time.

If you’re planning your next holiday to an island, we suggest you think about Fiji. It is an island country in Melanesia, a part of Oceania in the South Pacific Ocean. It lies about 2000 km north-west of New Zealand. With approximately 322 islands, the most important islands are Vanua Levu and Viti Levu. An archipelago in the South Pacific Ocean, it also surrounds the Koro Sea which is about 1300 miles north of Auckland, New Zealand. It has a complex geologic history. The Vanua Levu has an area of about 5,540 kms and Viti Levu has an area of about 10,000 kms.

The Vanua Levu is divided along its length by a mountain range with peaks rising to more than 3000 feet. The Viti Levu accounts for more than half of the island’s land area. A jagged dividing range running from North to South has several peaks above 3,000 feet. To the southeast and southwest, as well as to the south where the range divides, the mountains make the roads clear for

plateaus and lowlands. Talking about the climate in Fiji's capital, Suva, the average summer high temperature is about 29 degrees Celsius and the average winter low is 20 degrees Celsius. The temperatures are typically lower in elevated inland areas.

How did the Island get its name?

The Tu'I Tonga Empire ruled over Fiji and brought Polynesian influences to the island. The locals called their home Vita, the Tongan people called it Fisi.

According to history about Fiji, many assume Captain Cook botched the name, calling the islands Fiji and the name stayed.

Culture: The culture has evolved throughout the nation's history, being shaped by influences from Melanesia, Europe, India, and beyond. Fijian people love their family and community. They are warm, friendly, and approachable.

They love to express their love of life with a ubiquitous and enthusiastic Bula!

Fijian people live an unhurried life and they fondly call their time Fiji time. When you are there, expect time to go slow. Even you get easily accustomed to their environment and learn to live in the present.

Religion: As diverse cultures and races exist in the island country, several religions are practiced in the country. Christianity, Hinduism, and Islam are some of those. Religions tend to split along ethnic lines with most Indigenous populations practicing Christianity and most Indo-Fijians practicing Hinduism and Islam.

As you traverse the Fijian islands, you'll come across Christian churches, Sikh and Hindu temples, and Islamic mosques. To get to know the core of their culture we'd suggest you attend the Sunday service. It is a special occasion in all cultural temples that celebrate their culture and share short stories and theories about the same.

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Toust Actions: Fiji gained popularity gradually due to its attractive oceans in the Pacific Ocean. It is known for its fantabulous islands, but there is more to its beauty than just the islands. It also dons the hat of jungle rivers, pristine shorelines, white sand beaches, museums, and whatnot. From one attraction to another, the list is endless. We will try to jot down a list here of the most vibrant and different tourist spots:

1. Suva Municipal Market: The capital city, Suva, is amongst the best places to visit for tourists in Fiji. For those who see the world through a lens, it is an exceptional place to click pictures. The young sellers occupy the sides of the road to sell cabbages, tomatoes, chilies, etc. A heap of vegetables is there at your dispense kept in symmetry for visual delight. Products have a valid price so there isn't much need for bargaining here.

2. Sigatoka Sand Dunes: Dunes are an attraction other than beaches. These dunes are located close to the mouth of the Sigatoka River. The dimensions of these wind-blown dunes are about 5 km long, 1 km wide, and around 20 m in height. The dunes are also ascending to 60m at the western end due to which they were made a national stop in 1989.

3. Taveuni Hill Fort: This is considered the best place for honeymoon in Fiji. Among the many forts across the island, Tavuni hill fort is the most famous one. The view from the top of the fort is very scenic. The fort was built in the eighteenth century by Tongan Boss Maile Latumai. This was used as a guarded site during the war and is the most intriguing sight for tourists.

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Located at a distance of 23 km from Korovou, the Snake God Cave, is one of the largest caves in Fiji.

The name is inspired by six sparkling stalactites in the state of snakes' heads. At the time of ancestral war, the town would pack up as a group and look for protection in its pitch-dark maze.

4. Fiji Museum: The island's cultural and historical development is perfectly depicted in this museum. To appreciate the shows in sequential order, begin with the presentations behind the ticket counter and work your way around clockwise. The highlight of this museum is the gigantic Ratu Finau which is the island’s last double-hulled kayak famed to be over 13 meters long.

Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multicultural and multi-racial society. The cuisine reflects this diversity and many of the dishes. E.g. Indian dishes now differ from the original recipes and have changed over the past century or so since Indo-Fijians.

These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s.

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Delicacies in Fiji: Of the 333 islands, only 100 islands are inhabited which carries a total population of 9,00,000. Due to such a demography in its population, it boasts a multi-cultural and multi-racial society. The cuisine reflects this diversity and many of the dishes. E.g. Indian dishes now differ from the original recipes and have changed over the past century or so since Indo-Fijians. These dishes were brought over by the English colonial government to work in the sugar cane farms in the 1800s.

Lovo is a conventional Fijian method of cooking using an underground oven with hot stones. The common foods cooked in a lovo are root vegetables- whole taro or cassava; meat-marinated pork, whole chicken, and even fish. The food is prepared beforehand and wrapped in foil before placing it in hot stones in the lovo pit. It is covered and cooked for 2 to 3 hours.

Here are the delicacies:

Conclusion:

1. Curry chicken:

So, one thing is for sure, Fiji Island is one hell of a place for an exotic holiday. You'll get all types of scenery over there.

From beaches to mountains to caves, to forts, to museums, and whatnot! Food is exceptional too with a whole lot of delicacies to choose from. A variety of local-made food you'll wish to extend your stay by a day or two to explore more about the food, culture, and history of the place. Not to forget the wildlife, foxes, whales, turtles, and much more. One can find different kinds of animals in the deep forests who are enthusiasts of it. All in all, Fiji falls under the "must-visit" category for those who love to experience diverse moods.

This is a popular curry dish for takeaways. It is considered a quick work lunch or an easy-to-make meal. A whole chicken is used and chopped into bite-sized pieces with bone-in with skin intact for added flavor. The delicacy can range from mild to extra spicy and is usually served with rice or roti.

2. Kuita Vakalolo: This Fijian dish is popular in the ocean-going provinces and is welcome at any feast. The dish contains octopus and is generally cleaned fully and made by experienced cooks. The octopus is chopped into manageable pieces and then steamed into thick coconut milk with onions, tomatoes, and chilies for a couple of hours. This thick savory stew is then served with taco, cassava, or kumala.

3. Lote: A popular simple dessert made from pumpkin, bananas (optional), and coconut cream. The pumpkin is peeled cut in 1-inch cubes and boiled in sugared water for sweetness. The pumpkin is mashed and mixed up with bananas. The fresh coconut milk is also incorporated then the dish is cooled in the refrigerator. It is served with ice cream or just like that.

4. Vakasikera (Shredded Cabbage with Fish in Coconut Milk): This is a dish from Lau province and is famous for events or just a simple home-cooked meal. It is made from shredded bitter mustard cabbage soaked in salted water for 2 to 3 hours.

It is then squeezed dried and placed in a large bowl with chopped onions, tomatoes, and chili peppers. Crispy fried fish is crumbled on top and then mixed with fresh coconut milk. It helps to enhance the taste.

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5. Lovo food:

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SAVINGS CHALLENGE: UNDERSTANDING THE 100 ENVELOPE METHOD

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S

aving money can sometimes feel like an uphill battle, but a fun approach can change that perception. Enter the 100 envelope challenge, a savings strategy that has caught the attention of many looking to put away a little extra cash. The method is simple engaging, and can lead to significant savings. This article explores how it works and why it’s become so popular.

What Is the 100 Envelope Challenge?

At its core, the 100 envelope challenge is a systematic way to save money over a specific period, typically 100 days.

Participants get 100 envelopes and number them from 1 to 100. Each day, they randomly pick an envelope and deposit the amount corresponding to the number written on it. For instance, if they select envelope number 30, they’ll put $30 into it.

anticipation into the process, making it more enjoyable and sustainable over time.

savings capacity and maintaining financial stability.

Engaging the Community

Potential Savings with the Method The beauty of this challenge is its potential. Participants can save a whopping $5,050 over 100 days if completed successfully. This amount can substantially boost an emergency fund, a nice vacation, or even a down payment on a significant purchase.

Considering the simplicity of the challenge, the potential returns are impressive.

The 100 envelope challenge demonstrates that consistent, small contributions can lead to significant savings over time. It reinforces the idea that even modest daily savings can add to a substantial financial cushion.

Adapting the Challenge to Your Needs

The Appeal: Gamifying Savings Understanding the 100 Envelope Challenge | The Enterprise World One of the main reasons the 100envelope method has become a hit is its game-like nature. Instead of viewing savings as a chore, it becomes a daily surprise. You never know how much you’ll save that day until you pick an envelope. This unpredictability adds a fun twist to the otherwise mundane task of saving money.

Understanding the 100 Envelope Challenge | The Enterprise World Not everyone might be comfortable with the idea of possibly saving $100 in a day. That’s okay! The 100envelope challenge can be adapted to fit various budgets. Instead of $1 to $100, envelopes could be labeled with smaller amounts, such as 10 cents to $10. The primary aim is consistency, making savings enjoyable, and not straining one’s finances.

The gamification aspect of this challenge can be a game-changer for individuals who struggle with traditional savings methods. It injects an element of excitement and

The flexibility of this challenge is one of its strengths. It can be tailored to suit individual financial circumstances and goals. The key is to find the right balance between stretching one’s

One of the joys of this challenge is its communal aspect. Many participants share their progress on social media, encouraging friends and family to join.

This shared experience fosters motivation and accountability.

Watching others succeed can be a strong driving force to stick with the challenge until the end.

Understanding the 100 Envelope Challenge | The Enterprise World The sense of community that arises from participating in the 100 envelope challenge adds an extra layer of motivation. It transforms saving from a solitary endeavor into a collective achievement. The support and encouragement of peers can make the journey more enjoyable and increase the likelihood of completing the challenge.

SoFi states, “These gamified savings techniques provide motivation for you to stash away cash and see your savings account steadily grow.”

The 100 envelope challenge offers a fresh and exciting way to approach savings. By turning the process into a game and potentially engaging with a community, it becomes less about the money and more about the journey. It’s a testament to the fact that even tasks as routine as saving can be revitalized and made enjoyable with a bit of creativity.

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