Case Study A Deep Dive Into Youtube's Impactful Marketing And Revenue Strategies
MOST INSPIRING BUSINESS LEADERS To Watch In 2024
DRIVING EXCELLENCE THROUGH
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Sip to Wellness Delicious and Healthy Smoothie Recipes
Santiago de Chile A Fusion Between History and Modernity Review
Linear : Streamlining Project Management Review
David Carter
Chairman & Founder Entelechy Academy
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From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World
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elcometothelatesteditionofTheEnterpriseWorldmagazine,wherewehighlight theextraordinaryindividualsshapingthefutureofbusinessinourspecialissuetitled "MostInspiringBusinessLeaderstoWatchin2024."Inthisissue,weshowcase thestoriesofvisionaryleaderswhoaredrivinginnovation,fosteringgrowth,andinspiring changeacrossindustries.
Intoday'sdynamicandrapidlyevolvingbusinesslandscape,inspirationisacatalystfor transformationandprogress.Theleadersfeaturedinthisissueepitomizethespiritofinspiration, demonstratingresilience,creativity,andarelentlesscommitmenttoexcellenceintheirpursuits.
Throughexclusiveinterviews,insightfulprofiles,andthought-provokingarticles,wedelveinto thejourneysoftheseinspiringleaders,exploringthestrategies,philosophies,andexperiencesthat haveshapedtheirsuccess.Fromgroundbreakingentrepreneurstovisionaryexecutives,eachstory offersvaluablelessonsandinsightsintothequalitiesthatdefineexceptionalleadership.
Inthisissue,readerswilldiscoverhowtheseinspiringleadersareharnessinginnovation, embracingdiversity,anddrivingpositivechangeintheirorganizationsandcommunities.Whether it'srevolutionizingtechnology,championingsocialimpact,orleadingwithpurpose,theleaders featuredhereserveasbeaconsofinspirationforaspiringentrepreneursandseasoned professionalsalike.
Joinusaswecelebratetheaccomplishmentsandcontributionsof"MostInspiringBusiness LeaderstoWatchin2024"andembarkonajourneyofdiscoveryandinspiration.Thankyoufor beingapartofTheEnterpriseWorldcommunityaswespotlightthevisionariesshapingthefuture ofbusinessandinspireotherstofollowintheirfootsteps.
Shalmali W.ForthecoverreadaboutQuestforCharacter-CentricProductivity
David’sinspirationbehindstartinghiscompanywastodeliverasolutionthat employeesandemployerswantandneedtooptimizeproductivity,well-being, andfulfillmentinwork(andlife).These54characterqualities,accordingto him,havebeena‘missingdomain’fordecades.Thebiggestchallengeshe facedwereregardingrecruitingtherightteamtodriveanddeliveronmission andvision.Itwasdifficultforhimtofindorganizationsthatunderstoodaway todriveproductivitybydevelopingthecharacterqualities.Furthermore,the lastthreeyearswasprobablythehardesttimeevertoraisefundsforastartup.DavidfollowstheleadershipphilosophyofSteveJobsbyhiringtheright personwiththerightskillsandtherightculturetofitin.
Davidfollowstwopowerfulmantras:joiningthedotsanddutytodissent.He hasalwaystriedtodevelophisteamwithasolution-orientedmindset. Product-marketfitrequiresconstantlyseekingfeedbacktoensurewhata companyisbuildingisgenuinelyinnovativeforacustomertoactuallypay for.WhentheEurostar,thetrainservicebetweentheUKandFrance,was planned,itwasexpectedtocostbillionsandtakeseveralyearstostart. However,throughouttheconstructionprocess,theyconsistentlyasked potentialcustomersfortheiropinions.Nearlyallofthefeedbackreceivedwas usedtoimprovethefinalproject,contributingtoitssignificantfinancial success.Evennow,theycontinuetoactivelyseekfeedback.
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Traditionalpersonalityprofilinginmanycompanieshaslimitationsthattheapproachseekstoovercome.Unlikerelying solelyonself-assessments,Entelechyutilizes360-degreefeedbackforamorecomprehensiveunderstanding.Furthermore,its methoddiffersbyprovidingactionableinsightsforpersonalimprovement,unliketraditionalprofiles.Additionally,traditional approachestendtocategorizeindividualsandconfinethemtopredefinedboxes.Itsperspectiveemphasizesabroadrangeof possibilitiesforongoingpersonalgrowthanddevelopment.Thecompanyaimstoempowerlearnerstooptimizeandactualize theirfullpotential.
Manyorganizationsconfrontsubstantialproductivitychallengesarisingfromtheevolvingattitudesandmindsetsofyounger employees,compoundedbyfactorssuchasremoteworkandbroaderuncertaintiesintheeconomiclandscape.Asthe organizationexpands,thereisarecognitionofthenecessitytostreamlinebackendprocessesthroughautomation.This scalingeffortwillinvolveadiscerningintegrationofAIandotheremergingtechnologiestoaugmentandimprovetheoverall product.
EntelechyispartneringwithaUKuniversitycurrentlyrankedlow,aimingtoelevateitintothetopquartilewithinfiveyears. Thevisionistotransformitintotheworld’sfirstUniversityofCharacter.Itsapproachinvolvesenhancingstudentexam performance,leadingtoimprovedemploymentprospects,which,inturn,willattractmorestudentsandenhanceretention rates.Thispioneeringinitiative,ifsuccessful,couldhaveglobalscalability.
Entelechy facilitates the development of innate Character Qualities in individuals, applicable across diverse cultures and life domains.
To elevate the significance of human qualities in a technology- driven world, influencing realms of overall human fulfillment.
To transform human qualities into valuable personal assets with a combination of Continuing Professional Development (CPD) and best practices in education, coaching, and mentoring.
Machas a la Parmesana
Pastel de choclo
Empanadas
Findingquickandhealthymealsisa toppriorityinourbusylives. Healthysmoothiesareatasty solutiontonourishyourbodywith essentialvitaminsandminerals.Sobefore steppingintothecolorfulworldof HealthySmoothieRecipes.Imagineamix oftastyflavorsdancinginablender,with avarietyofnutrientsbendingtogether intoadeliciousdrink.Thesecolorful blendsnotonlytastegreatbutalsooffer manyhealthbenefits.Inthebusyrapidof ourmodernlives,thesehealthydrinksare likearefreshingbreak.Thatoffers,a simpleandnourishingbreakinthemiddle ofourhecticdays.Let'stravelaroundthe worldofHealthySmoothieRecipes, whereeverysipbringsyouclosertoa brightermorningandahealthier,energetic life.
Homerefrigerationwasintroducedin1915,butsafetyconcernsdelayeditsusage tillthe1930s.
StephenPoplawski'sblenderinventionwasinventedinthe1930sandimprovedby FredOsiusin1935.Ithelpedinmakingmilkshakesandsodadrinksathome.
Blendersandrefrigeratorsbecamecommon.
Thehealthyfoodtrendmadepeoplewantfreshfruitdrinks.
BigmuscleguyslikeArnoldSchwarzeneggerandJackLalanneloveddrinking smoothiesforgoodnutrition.
StevenKuhnaumadefrozenfruitblendscalled"smoothies."In1973,heopened aplacecalled"TheSmoothieKing,"whichmadesmoothiesmorepopular.
Smoothiesarelikeamixofgoodstuff,withfruitsandveggiesthatgiveyoulotsofvitamins,minerals, andfiber Whileblendingthemupmakesurethatyougetallthegoodthingstheseingredientshave,by makingthemsuperhealthyforyourbody.
Oneofthestandoutfeaturesofsmoothiesistheirfibercontent.Itislikeafriendtoyourdigestive system,makingdigestioneasyandkeepingyourstomachhappy.Also,thefiberinsmoothieshelps controlthesugarlevelsinyourbloodbymakingthemagoodpickforpeoplewhocareabouttheir health.
Itisasubstituteforwater;ifyougetboredbecauseofdrinkingwatertostayhydrated,thenyoucantry varioushealthysmoothies.Notonlydotheybringthefruityandrefreshingtasteofabeverage,butthey alsohelpyoustayhydrated.It'satastymethodtoreachyourdailygoalofdrinkingenoughliquids. Thefruitsandveggiesfoundinsmoothiesareloadedwithantioxidants,actingasguardiansagainst harmfulelementsinyourbody Thinkofthemasyourbody'sprotectiveshield,fightingagainstthebad stuffandpromotingoverallwell-being.Smoothiesaren'tjusttasty,theyareapackageofhealthbenefits.
Ÿ BusyBees:Ifyou'realwaysbusy, smoothiesareafastandsimplewayto grabyournutrients.
Ÿ SportsStars:Aftertheworkout,a smoothiewithcarbsandproteincando miraclesforyourbody'srecovery.
Ÿ KidsCorner:Addsomeveggiestothe kids'meals–theymightnotrealizeit, andit'sayummytricktokeepthem strongandhealthy!
Ÿ IndividualswithAllergies:Ifyou haveallergiestospecificfruits, vegetables,orothersmoothie ingredients,avoidthemtoprevent allergicreactions.
Ÿ SugarCheckers:Ifyou'rewatching yourbloodsugarlevels,pickyourfruits carefullytocontrolyoursugarintake.
Ÿ IndividualswithDigestive Sensitivities:Ifyourstomachis sensitiveorifyouhaveissueslike irritablebowelsyndrome(IBS),choose healthysmoothierecipeswith ingredientsthatareeasyforyour stomachtodigest.
Ÿ In2020,smoothiesworldwidewereworth$9.84 billion.
Ÿ Nearly60%ofsmoothieconsumersprioritizehealth benefitswhileselectingasmoothie.
Ÿ Inthecomingyears,from2021to2026,thesmoothie marketinAsiaPacificisexpectedtobethefastest growing,witharateof8.6%.
Ÿ Over90millionpeopleintheU.S.consume smoothiesannually
Ÿ MostpeopleintheUnitedStateswholovesmoothies areunder40,makingup67%ofthegroup.
Ÿ In2019,U.S.smoothieandjuicebarsgenerated$3.07 billioninrevenue.
Ÿ Smoothiescontributeto39%oftotalsalesinjuice andsmoothiebars.
Ÿ Marketresearchindicatesthat78%ofwomenare morelikelytopurchasesmoothiesifcomparedto men.
BeforewestartmakingtheHealthySmoothieRecipes,let'sunderstandhowtocreateawell-balanced smoothie.Awell-balancedsmoothieisn'tjustatastymixoffruits;it’spackedwithnutrientsthatare usefulfordifferentaspectsofourhealth.Herearethekeyelements:
Startwithalmondmilk,coconutwater,orgreenteafora tasty,vitamin-packedfoundation.
Mixfreshandfrozenfruitsfortexture,consideringvitamin Cinberriesorpotassiuminbananas.
Blendinspinachorkaleforantioxidantsandfiberwithout alteringtaste.
AddGreekyogurt,proteinpowder,ornutbutterfor creaminessandlastingenergy
Elevatewithchiaseeds,flaxseeds,orturmericforextra nutrientsandantioxidants.
Tryhoney,maplesyrup,ormedjooldatesforsweetness withaddedflavorandnutrients.
IceorFrozen Goodies:ChillandThrill
Startwithalmondmilk,coconutwater,orgreenteafora tasty,vitamin-packedfoundation.
Experimentwithcinnamon,nutmeg,orgingerforwarmth andcomplexity.
Addchiaseedsforcrunchandanutrientboostwithomega3fattyacids,fiber,andprotein.
Includeturmericforanti-inflammatoryandantioxidant benefits,addingawarmdepthofflavor.
Asweenjoythesetastyblends,it'snecessarytoknowtheadvantages thatgobeyondthehealthysmoothierecipes,addingnutritious smoothiestoyourroutinecanbring:
Thecombinationoffruits,vegetables,andprotein providesaconstantenergyboostthroughouttheday.
Thefibercontenthelpsdigestionandkeepsyour healthgood.
Smoothiesofferaneasyandtastywaytomeetyour dailynutritionalrequirements,ensuringyougeta varietyofvitaminsandminerals.
Theliquidbasekeepsyouhydratedbycontributingto overallwell-being.
Nowthatwe'velearnedhowtomakeabalancedsmoothie,let'sexploresomeyummyrecipesthatsuit differenttastesandnutritionalneeds.
-1cupcoconutwater
-1/2cuppineapple chunks
-1/2cupmangoslices
-Handfulofspinach
-Icecubes
-1cupalmondmilk
-1/2cupmixedberries
-1/2banana
-Handfulofkale
-1scoopproteinpowder
1.Blendcoconutwater,pineapple, mango,andspinachuntilsmooth.
2.Addchiaseedsandblendforan additional10seconds.
3.Pourovericeandenvision yourselfonatropicalgetaway.
1.Blendalmondmilk,mixedberries, banana,andkaleuntilcreamy
2.Addproteinpowderandblendfor anextraproteinkick.
3.Enjoyaburstofantioxidantsand energy
-1cupmilk(dairyor plant-based)
-1banana
-2tablespoonspeanut butter
-Handfulofspinach
-1tablespoonflaxseeds
-1cupgreentea
-1teaspoonmatchapowder
-1/2cuppineapplechunks
-Handfulofspinach
-1tablespooncoconut flakes
-Icecubes
-1cupcoconutmilk
-1/2banana
-1teaspoonturmeric powder
-Pinchofblackpepper
-1tablespoonchiaseeds
1.Blendmilk,banana,peanut butter,andspinachuntilvelvety.
2.Sprinkleflaxseedsforanomega3boost.
3.Indulgeinacreamy,proteinpackeddelight.
1.Brewgreenteaandletitcool.
2.Blendgreentea,matchapowder, pineapple,spinach,andcoconut flakesuntilcreamy.
3.Addicecubesforarefreshing twist.
1.Blendcoconutmilk,banana, mango,turmericpowder,andblack pepperuntilsmooth.
2.Sprinklechiaseedsforanomega-3 boostandaddedtexture.
3.Siponthegoldengoodness.
Smoothiesaren'tjustfruitsandveggies blended;theyareapartyofdelicioustastes, creativity,andfeelinggood.Inourbusy days,thesecolorfuldrinksarelikeaquick, refreshingbreakfullofgoodstuffforour bodies.Sincefridgescamearoundtothe smoothiecrazeinthe1970s,ourlovefor thesehealthysmoothierecipeshasgrown. Also,famouspeoplelikeArnold Schwarzeneggerlovedthemforgood nutrition,makingthemevenmorepopular. Thesciencebehindthemrevealsamixof goodnesswithvitamins,minerals,andfiber. Beyondtaste,smoothieshelpdigestion, regulatesugarlevels,andhydrate,actingas yourbody'sprotectiveshieldwith antioxidants.Numberstellusthatthe smoothiemarketisgrowingworldwide, especiallyinAsia.Makingawell-balanced smoothieislikecreatingartwithhealthy smoothierecipesforeveryone.Andit'snot justabouttaste;itgivesyouenergy,helps digestion,providesnutrients,andkeepsyou hydrated.Drinkinghealthysmoothiesis liketakingasteptowardsabrighterand healthierlife.
Adwords/Adsense:AsyoumightknowGoogle’smostofitsrevenue comesfromitsproprietaryadvertisingservices,GoogleAdwords. Advertisersearnmoneywheneverusersclickontheadvertisement. CreatorspayGoogleforrunningtheiradsthroughAdwordsandmost ofthemincludeinsurance,homeloans,products,andservices.
YouTubePremium:Tomaketheend-userexperiencemore engagingandad-free,YouTubePremiumstarted.Thecompany sharespartofthepremiumwiththecreatorsthroughamonthly membershipfee.Moreover,creatorsgetmoneyifyouwatchtheir contentrepeatedly Today,YouTubePremiumLiteisbecoming popularintheEuropeanregionsbecauseofitsmonthlyaffordable subscriptionplans.
Channelmembership:Itisapaidmonthlysubscriptionfora particularchannel.Tosupporttheirfavoritecreators,andgetaccess toextrabenefits,andexclusivecontent,subscriberspayamonthly fee.Theyreceiveextrabenefitslikelivestreams,livechats,badges, andcustomemojis.Pricesvarybycountryandcreators,ittakesa 30%shareofmembershipprofitsofchannels.
YouTubeTV:IntheUnitedStatesitisaTVstreamingservicethat allowspaidsubscriberstowatchliveTVfrom100+cables, broadcasts,regionalsportsnetworks,etc.Withinfiveyearsofits launch,thepaidsubscribershavesurpassed5millionusers.
YouTubecreatesagreatopportunityformarketing yourproductsandservices.Toimprove performance,drivingmoretraffictoyoursiteand morerevenueforyourbusiness,applythesebest practicesinyourvideocreationprocess.
ThesetriedandtestedYouTubevideoelementswill surelycontributetoyourvideomarketingsuccess!
Trythesestrategiestomakeyourvideoviral:
Ÿ Branding enhances loyalty, users will recognize your efforts and stick to your conetnt.
Ÿ It ensures that viewers will remember the video and recommend it to others.
Ÿ It gives viewers the right reason to watch your video and convinces them to remember you.
Ÿ Helps you to gain trust due to which audience feels that solution is valuable.
Ÿ Over alf of YouTube viewers will watch the entire video when it's under one minute in length.
Ÿ Keep 5 seconds opener that are punchy and straight.
Ÿ Consider themes that are current, noteworthy, distinctive, local, gaming, movie, music, or even unexpected.
Ÿ Google and Twitter are the greatest source to discover trends.
Ÿ Watching videos without music is dull so include the background music
Ÿ It will instantly grab the attention and set the mood for watching whole video and stablish emotional connection.
Ÿ You can consider clickable annotations in the rst few seconds of the video
Ÿ Without a call to action your audience will disappear over the course of your video
Ÿ Give people what they want, when they want it, by using data.
Ÿ Create excitement around the big events and leverage data to deliver personalized content.
Ÿ You can consider clickable annotations in the rst few seconds of the video
Ÿ Without a call to action your audience will disappear over the course of your video
Short-form videos
Ÿ MentalHealthandWell-being:VariousYouTubersare creatingstoriesaroundmentalwell-beingandsharing theirownexperiences.Thereisadeepemphasisona healthylifestylethatleadstomentalpeacewhich includesmeditation,journaling,etc.Moreover,the audienceisrespondingwelltothesevideosasthisvideo platformhasremainedtheplatformforentertainmentand maintainsapositivemindset.
Ÿ AI-EnhancedVideoEditing:AI-poweredvideoediting toolsaresimplifyingthecontent-makingprocessand allowingcreatorstouploadhigh-qualityvideos. Moreover,peopleareusingAItocreatemusicand soundtracksforvideos.
Ÿ CryptoandBlockchainContent:Thereisahuge contenttrendregardingcryptoandblockchain technology.Youwillfindeducationalcontentandtipsto earnmoneythroughNFTs,andteachingaboutcrypto laws.Suchinvestment-orientedvideosaregaining prominenceononlineplatforms.
Ÿ CelebrityCollaborations:Everyoneiscuriousaboutthe livesofcelebritiesandtheyareconsideredrolemodels foryachts.Videosthatconsistofcollaborationsbetween YouTubecreatorsandtraditionalcelebritiesarebecoming morecommon,bridgingthegapbetweenonlineand offlineentertainment.
Ÿ SustainabilityandEco-FriendlyContent:Tosavethe environmentandpreventnaturaldisasters,many countriesaremakingeffortsattheinternationallevel. Therefore,thecontentfocusingoneco-friendlyproducts, climatechangeevents,andsustainablebehavioris contributingtoraisingawareness.Suchcreatorsare contributingtobuildingasensationtowardsthesocial responsibilityofeverycitizen.
Ÿ Short-formvideos:Attentionspanisdecreasingdayby dayamongusers,henceshortvideosaregoingviraland ithasbecomechallengingforeverycreatortoupload valuablecontentinminimumtime.Suchvideoscan capturetheattentionofusersquickly
The Most Streamlined Issue-Tracking Tool:
TheMostStreamlined Issue-TrackingTool:It's simpleandeasytouse, withallthefeaturesyou wantandverylittlethat youdon'tneed.Itintegrates wellwithotherserviceswe uselikeSlack,Figma,and Canny
The Most Streamlined Issue-Tracking Tool:
AnEasyandIntuitiveWay toTrackandManageTasks:
IlikethatLinearisa powerfulproject managementplatformthat allowsitsuserstoeasily organize,track,and collaborateontasksand projects.Theintuitiveuser interfacemakesiteasyto createtasks,assignthemto teammembers,andsee progressupdatesinreal time.
The Most Streamlined Issue-Tracking Tool:
PerfectProject ManagementToolfor SoftwareCompanies: Linearisfast,easy,and carefullydesigned.Unlike otherprojectmanagement tools,youareaskedto workinamethodologythat theyhavedefinedasbest forsoftwarecompanies. Solvedmostofthe problemsofotherPM tools.
1.IsLinearsecuresoftware?
Ans:Yes,Linearusesindustry-standardsecuritymeasurestoprotectyourdata.
2.DoesLinearoffermobileaccess?
Ans:Yes,mobileappaccessisavailable,butthefullfunctionalitycurrentlyresidesonthewebapp.
3.IscustomersupportavailablewithLinear?
Ans:Yes,Linearprovidescustomersupporttoassistuserswithanyquestionsorissuestheymay encounterwhileusingtheplatform.
4.CanIcancelmyLinearsubscriptionatanytime?
Ans:Yes,youhavetheflexibilitytocancelyourLinearsubscriptionatanytimewithoutanylong-term commitmentsorpenalties.
