Most Trusted Antenna Systems Manufacturing Companies

WWW.THEENTERPRISEWORLD.COM | APAC EDITION | FEBRUARY 2024

Case Study -

JOHNSON & JOHNSON: The Dose of Innovation & Sustainability

LAKSHADWEEP: A Hundred Thousand Islands

Comsat Systems Pvt. Ltd. JOHN SARIPALLY MANAGING DIRECTOR

UNLOCKING GROWTH: A Deep Dive into Marketing Development Funds (MDF)

Upshot -

SEYCHELLES: Discover Paradise On Earth

Most Trusted

ANTENNA SYSTEMS

Manufacturing Companies

A Pioneer Revolutionizing SATELLITE COMMUNICATION

with Indigenous Antennas

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From Editor’s Desk

In the dynamic and interconnected world of communication, The Enterprise World proudly unveils its latest issue - "Most Trusted Antenna Systems Manufacturing Companies," spotlighting the industry's vanguards that shape the backbone of seamless connectivity. Adorning the cover is Comsat Systems Pvt. Ltd, a stalwart in antenna systems manufacturing, whose commitment to innovation and reliability has earned them the spotlight in this edition.

As we dive into the pages of this issue, the spotlight turns to the crucial role played by Comsat Systems Pvt. Ltd in driving technological advancements within the antenna systems manufacturing landscape. The cover story unfolds a narrative of excellence, precision, and unwavering dedication to providing cutting-edge solutions that underpin global communication networks.

Comsat Systems Pvt. Ltd's story is not just one of technological prowess but also a testament to the trust they've garnered in the industry. The editorial journey takes readers through the company's evolution, highlighting the values and practices that have solidified its position as one of the most trusted names in antenna systems manufacturing.

"Most Trusted Antenna Systems Manufacturing Companies" is more than just a compilation; it is a celebration of innovation and reliability in an era where connectivity is paramount. Join us in exploring the inspiring journey of Comsat Systems Pvt. Ltd, gaining valuable insights into the intricate world of antenna systems manufacturing, and understanding how trust is earned through a commitment to quality and technological excellence. As we navigate the complexities of modern communication, Comsat Systems Pvt. Ltd emerges as a beacon, fostering connectivity and reliability in every wavelength.

Shalmali W.

Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B,Wakad Aundh Main Road, Pune. 411057

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (Apac)

Shalmali W.

Suchita P.

PR & Marketing Coordinator

Business Development Executive

James H.

Shweta N.

Creative Design Head

Graphic Designer

Sankalp K.

Divya B.

Social Media Manager

Digital Circulation Manager

Narendra S.

Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair.

We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World.

The Enterprise World solely owns all the reprint rights.

Comsat was founded by John Saripally, a former Engineer with MASEG, ISRO and later as Deputy General Manager at ECIL (Electronics Corporation of India Limited). He later transitioned into entrepreneurship and retired voluntarily in 1991 to spearhead the company as the Managing Director. Alongside John, his spouse also serves as a director, contributing to the company’s leadership. With a background comprising a BA in Mathematics from Andhra University, an AMIE (India) qualification in 1964, and an MBA from Osmania University, John brings a wealth of technical expertise to his professional journey.

Commencing his career in 1965 with the Andhra Pradesh state government’s Public Works Department as a junior engineer, he navigated the early stages of his profession within the government sector. In 1968, his career trajectory took a significant turn when he secured a position through UPSC as a civil servant in the central government as Asst. Executive Engineer in the Ministry of Irrigation and Power at Farraka Barrage project. However, his commitment to advancing satellite communication led him to resign from this post in 1971 and join ISRO in an elevated role.

From 1971 onward, John has joined ISRO and been dedicated to satellite communication, making him the longest-serving engineer in this domain. Given the scarcity of individuals with such extensive experience in this specialized line, this tenure is a point of pride for him.

LEADERS IN SPOTLIGHT

For the cover read about -

CONTENTS

12

Comsat Systems Pvt. Ltd.

upshot Seychelles: Discover Paradise On Earth

22 Blog

Lakshadweep: A Hundred Thousand Islands Johnson & Johnson: The Dose of Innovation & Sustainability

32 Case Study

40 Review

Deel Review

Unlocking Growth: A Deep Dive into Marketing Development Funds (MDF)

48 article

52

JOHN SARIPALLY MANAGING DIRECTOR

Comsat Systems Pvt. Ltd. 12 | February 2024

COVER STORY

A Pioneer Revolutionizing Satellite Communication with Indigenous Antennas

H

istorically, the satellite communication sector in India has faced a dependency on foreign suppliers for antennas, posing challenges related to selfsufficiency and control over critical components. This reliance on external sources can result in logistical complexities, cost implications, including huge drain in Foreign exchange resource of our country for imports, and potential vulnerabilities in the supply chain.

Addressing this underlying issue by establishing itself as a leading indigenous antenna manufacturer, Comsat Systems Pvt. Ltd is working towards achieving self-sufficiency and promoting the use of domestically developed antennas in the competitive

landscape of satellite communication.

The company seeks to replace imported solutions, fostering India’s more self-reliant and resilient satellite communication industry. Through this, it aims to meet industry needs while aligning with a broader goal of reducing dependency on foreign suppliers and ensuring a sustainable and competitive domestic landscape.

The Brainchild of an Industry Leader Comsat was founded by John Saripally, a former Engineer with MASEG, ISRO and later as Deputy General Manager at ECIL (Electronics Corporation of India Limited). He later transitioned into entrepreneurship and retired voluntarily in 1991 to spearhead the company as the Managing Director.

Alongside John, his spouse also serves as a director, contributing to the company’s leadership. With a background comprising a BA in Mathematics from Andhra University, an AMIE (India) qualification in 1964,

and an MBA from Osmania University, John brings a wealth of technical expertise to his professional journey.

Commencing his career in 1965 with the Andhra Pradesh state government’s Public Works Department as a junior engineer, he navigated the early stages of his profession within the government sector. In 1968, his career trajectory took a significant turn when he secured a position through UPSC as a civil servant in the central government as Asst. Executive Engineer in the Ministry of Irrigation and Power at Farraka Barrage project.

However, his commitment to advancing satellite communication led him to resign from this post in 1971 and join ISRO in an elevated role.

From 1971 onward, John has joined ISRO and been dedicated to satellite communication, making him the longest-serving engineer in this domain. Given the scarcity of individuals with such extensive experience in this specialized line, this tenure is a point of pride for him.

www.theenterpriseworld.com | 13

S.Sreenivasa Rao

Dr. Muthukrishnana

With an extensive background in satellite communication spanning over 50 years, John’s familiarity with the industry and personal connections facilitated a seamless management transition. In fact, Comsat gained prominence when approached by HCL Comnet and Hughes to develop 3.8meter antennas, aiming to replace imports from foreign suppliers such as Prodelin or ViaSat. Successfully meeting international specifications, including ITU-580-5, the antennas received approval from NOCC for use in VSATs and stations starting in 1994.

This marked a turning point for the company, further propelling it to gradual growth and solidifying its position as a prominent antenna manufacturer in India by 2000.

Coupled with these, Comsat’s commitment to innovation, stringent testing, and adherence to international standards reflect its dedication to providing high-quality, domestically manufactured antenna systems in the current industry scenario.

Journey of Entrepreneurial Vision and Business Resilience

CKV Sastri 14 | February 2024

Comsat’s journey is a narrative of entrepreneurial vision, technical expertise, and strategic agreement with ISRO for Transfer of Technology’s collaboration. From its establishment in 1991 to emerging as a leading antenna manufacturer by 2000, the company exemplifies resilience, innovation, and a commitment to excellence in satellite communication.

With a foundation built on expertise, quality, and strategic partnerships, the company continues to contribute significantly to the domestic satellite communication industry. Moreover, its success is not only rooted in technical prowess but also in effective collaboration. Leveraging the founder’s industry relationships, the

COVER STORY

company navigated challenges and earned the trust of key players like HCL Comnet, HFCL and Hughes in the initial years, but later on with all the major players in the industry like ISRO, Defense & Broadcasting sectors. The approval of its antennas for VSATs and Hub stations solidified its position in the market.

In the modern industry landscape, Comsat stands as a testament to the potential for indigenous manufacturing to thrive in a competitive landscape.

By replacing imported antennas with domestically developed and approved solutions, the company met industry needs and contributed to reducing dependency on foreign suppliers.

John’s contribution to the field has led many to view the company as a pioneer in satellite communication.

Comsat’s sustained success is evident through its current order book, which stands at crores. Furthermore, the validation of their antennas in the USA, Germany, and other global locations attests to the company’s technical prowess and unwavering caliber. He spearheads the Comsat at the forefront and significantly propels it towards greater heights of success.

Trusted Choice for Defense and Military Applications Comsat Systems Pvt. Ltd. is pioneering in the Indian antenna systems market. Its commitment to quality, innovative solutions, and strategic collaborations have positioned the company as the goto choice for ISRO, Defense, and various entities involved in satellite communication. Beyond military applications, Comsat’s antennas have impacted remote areas like Assam, where the Hindustan HCL community deployed them for satellite communication in 2002

Rising to the Ranks by Overcoming Hindrances Although empowered by a resilient journey in the satellite communication sector, Comsat has undergone several challenges that hindered its growth. During the initial stages, the company faced a subdued market demand due to the prerequisite of international specifications approval for its products. It invested nearly three to four years in the meticulous manufacturing, testing, and approval processes for its antennas to gain market acceptance. Since 1991, the Indian Space Research Organization (ISRO), specifically the Space Application Center in Ahmedabad, has emerged as the sole entity placing orders on its innovative antenna concepts.

However, the turning point for Comsat occurred in 1994 or 1995 when Indian companies involved in satellite communication embraced Comsat Systems Pvt. Ltd.’s antennas. The company witnessed a significant surge in orders, with thousands of antennas being purchased. The 3.8-meter antenna, approved by HCL Comnet and Hindustan HFCL, gained remarkable traction, with the latter acquiring over 1000 units. In 1998, following the Kargil War, Comsat’s antennas played a pivotal role in the line of control. Approximately 56 antennas were strategically positioned along the line of sight, and the primary station was established on Delhi Ridge Rd. This project has endured since its inception, spanning more than 25 years, and the end-users continue to express satisfaction with its antennas’ performance.

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COVER STORY

or 2003. These antennas still facilitate Internet access, underscoring their enduring reliability. Its antennas extend their reach to Andaman, Nicobar, and Lakshadweep Island. Comsat antennas are operational from Kanyakumari to Kashmir, and from Assam in the Far East to Rajasthan in the West, numbering over 5000 across India. The company has firmly established itself as the country’s primary provider of antenna systems.

Comsat’s key clientele includes ISRO, covering all its constituent units, such as the Space Application Center in Ahmedabad, Hassan Master Control Facility in Hassan, and ISTRAC in Bangalore, NRSA in Hyderabad and Sriharikota other locations for satellite tracking during launch, is another area where its antennas play a crucial role.

Defense establishments, recognizing the quality and reliability of its products, have also become significant clients over the years. Additionally, the Signal Intelligence Directorate of Delhi has incorporated Comsat’s antennas in various locations, showcasing their versatility and effectiveness in defense applications A Dominant Force in the Indian Market Presently, Comsat stands as a dominant force in the Indian market, strategically managing its competitive landscape, expanding its international footprint, and maintaining financial stability while actively contributing to significant defense and space-related initiatives.

Standing headstrong in the market with strong recognition, it acknowledges ECIL Electronics Corporation of India as its sole competitor within the Indian market, both companies originating from ECIL. The company has a rich history, with its founder working at ECIL for two decades. Currently, ECIL Electronics Corporation of India stands as the only domestic rival.

16 | February 2024

S.S. Murali Krishna

B.Koteshwara Rao

M. Mariyadasu

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In a noteworthy development, Comsat’s antennas have gained traction not only domestically but also internationally. A specific company has emerged as a significant buyer, supplying these antennas to Germany, France, Brazil, Vietnam, Singapore, Maldives, Mali, and neighboring South Asian countries like Bhutan, Bangladesh, Afghanistan, and Myanmar. This expansion attests to Comsat’s antenna systems’ widespread acceptance and global reach.

K.SachinChand

Vivek

Despite undertaking substantial projects related to the Kargil War and collaborations with ISRO, the company emphasizes its role in supplying earth station antennas and associated electronics. Even on a larger scale, the projects undertaken do not pose an overwhelming financial burden. Comsat Systems Pvt. Ltd. maintains a prudent financial approach, managing operations with its funds and relying on the working capital deposited in Union Bank of India. The annual turnover averages around 30 crores, and the company remains financially self-sufficient, with projects typically not exceeding 20 crores.

Keynote on Embracing the Evolution of Technology John emphasizes the importance of staying updated with the latest technology trends in antenna manufacturing. The company has successfully transitioned from producing antennas for geostationary orbit satellites to those designed for Low Earth Orbit (Leo) and Medium Earth Orbit (Mio) satellites. This shift represents a mastery of diverse technologies within the antenna manufacturing domain.

Adapting to present technology trends is crucial for the company’s sustained growth. The company has a robust engineering background with a team of

18 | February 2024

COVER STORY

approximately 30 engineers, all holding graduate degrees. The engineering team covers a spectrum of disciplines, including mechanical engineering, electronics and telecommunications engineering, electrical engineering, and even civil engineering.

This multidisciplinary approach allows the company to address various antenna design and production aspects.To Attain self sufficiency in the RF Design, the company invested crores of rupees on acquiring CST Suite & Abacus software of Dassault Systems and test equipments.

The engineering team’s expertise extends to both traditional and emerging technologies, enabling the company to meet the demands of a dynamic market.

The company remains agile as technology evolves, ensuring its products align seamlessly with the latest advancements.

The engineers play a pivotal role in this process, contributing their knowledge and skills across diverse engineering disciplines. John underscores the company’s commitment to continuous learning and adaptation to evolving technology trends. The engineering team’s proficiency across multiple disciplines positions the company as a versatile player in the antenna manufacturing industry, capable of delivering cutting-edge solutions consistently.

Promoting and Engaging in the Development of Fresh Talent In the annual recruitment process at Comsat, the company actively develops fresh talent by onboarding 4 to 5 fresh engineering graduates each year. The company’s commitment to skill enhancement is reflected in its training programs, providing these recruits with the necessary expertise in the Satellite Communication. The training initiatives have borne fruit, with numerous engineers who underwent training at Comsat now contributing to major satellite communication and telecom companies, both domestically and internationally.

The impact of the training program extends beyond the confines of Comsat, as the trained engineers have successfully transitioned to prominent positions in significant industry players. This outcome not only underscores the effectiveness of the training but also contributes to the broader talent pool in the satellite communication and telecommunications field.

personal resources and avoiding overreliance on external factors/ borrowing from Financial Institutions.

As the primary leader, John takes pride in Comsat’s contribution to the skill development landscape. By imparting valuable training to the new engineering graduates, the company plays a role in augmenting the workforce in the satellite communication sector. This commitment aligns with the broader goals of the government’s investment in skill training, showcasing Comsat’s dedication to providing impactful, industry-relevant education.

Essentially, Comsat, under John’s leadership, not only sustains its position as a key player in the satellite communication industry but also actively contributes to the skill development ecosystem. The trained engineers, now dispersed across various renowned companies, serve as living testaments to the company’s commitment to nurturing talent and furthering the capabilities of the broader engineering community.

Token of Advice to Aspirants Recognized as a pioneer in satellite communication, John is perceived as an inspirational figure by several aspirants and leaders seeking to make a mark in the industry. His philosophy revolves around self-dependence, unwavering commitment, and prudent financial management. Individuals can navigate challenges and succeed in their chosen endeavors by focusing on

Judging from the current scenario and industry narrative, he emphasizes the importance of selfreliance and steadfastness in pursuing one’s chosen field. He further believes that individuals should choose a field of genuine interest and satisfaction, holding onto it firmly despite inevitable challenges, especially financial ones. He says the key to success lies in wholeheartedly committing to one’s endeavors and persisting through difficulties until victory is achieved. He adds, “That is the main secret to success. Whatever you want to do, do it with your heart and see you finally win.”

While relying on oneself is paramount, John discourages being dependent on external factors such as politicians, government, or bankers. He cautions against counting on others, including bankers who may withdraw support when least expected. Instead, individuals are advised to rely on their internal resources to the extent possible.

In addition to the above, John strongly emphasizes the importance of prudent financial management.

He advises against opting for excessively high loans that might strain the ability to repay. While acknowledging the necessity of loans, John emphasizes the need to carefully assess the borrowing capacity, ensuring that both the inflows and outflows align effectively. Lastly, he encourages individuals to maintain financial control and operate their businesses within the confines of available resources.

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# STORIES TOLD WITH A NEW PERSPECTIVE!

Life is like a snowball, all you need is wet snow and a long hill.

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-Frank Huang Chief Marketing Ofcer & Dealing Representative Genesis Wealth Management Corp.

When you picture Africa, greenery, dense forests, and wildlife come to your mind, but imagine this. Turquoise water sloshing against your feet, hues of blue, pink, and gold painting the sky, and fresh scent of flora and fauna. Such is the vibe of Seychelles, a small country located in the Indian Ocean, off East Africa.

Consisting of 115 islands perfect for a romantic getaway, Seychelles has become a go-to honeymoon destination for couples across the globe. These archipelagos are divided into two parts, 40 central granitic islands and 70 outer coralline islands.

They are the home of the numerous breathtaking beaches of Africa.

22 | February 2024

Best time to travel Have a beach trip in mind to the isolated, beautiful islands of Seychelles?

The best month to explore the beauty of the land is November, as it marks the start of the summer season in Seychelles and is less crowded compared to December. Other than November, the next ideal months are from April and May or October when the humidity is less and you can relax under the shade of tropical trees.

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The beaches of Seychelles are ideal not just for thalassophile but also for diving enthusiasts. The coastline of Seychelles is spread with soft white sand and turquoise blue water, offering an idyllic view. It is home to remote and secluded beaches to the world-renowned Anse Lazio, every single one of them being a treat for your eyes and soul.

These beaches not only offer a soothing retreat but also a wide range of activities like surfing, snorkeling, and paraboarding.

It is a paradise for divers offering the underwater beauty of coral reefs, shipwrecks, rock formations swarming with colorful fishes, sea turtles, and whale sharks. One of the best diving spots of Seychelles is Aldabra Atoll offering over a thousand species of fish and seven hundred species of corals.

Let yourself immerse in these captivating beaches of Seychelles -

1. Anse Source d’Argent (La Digue Island) This beach is known as the most photographed beach in the world and photographers and filmmakers love coming to this beach. Surrounded by naturally sculptured granite boulders and sheltered by reefs, this beach is a sight to behold.

However, this beauty comes with a price as you need to pay a small entrance fee to access this beach.

2. Anse Lazio (Praslin Island) Being one of the most popular beaches globally, it attracts a lot of crowds. It has a broad stretch of soft white sand merging with calm, tranquil clear turquoise water with a slight gradient, and beautiful granite rocks on both ends. This beach is the perfect destination for swimming and snorkeling enthusiasts.

24 | February 2024

3. Anse Intendance (Mahe Island) Located in the far south of Mahe Island, this beach is jaw-droppingly beautiful. It is spread over half a mile, where you can find the whitest sand with the backdrop of lush greenery, palm trees, huge boulders, and forest-covered hills.

With no reef, the waves are much larger than other beaches in the country, making it the perfect beach for surfing.

4. Anse Cocos (La Digue Island) Want to get away from the chatter of the crowd and immerse yourself in calm and peace? Then this hidden gem is the perfect spot for you.

Tucked away on the eastern coast of La Digue Island, this beach has similar vibes as Anse Source d’Argent beach, having the advantage of less to no crowd. To reach here, you have to take a hike for about 30 minutes from Grand Anse.

5. Petite Anse (Mahe Island) Surrounded by two giant granite cliffs, it offers powder-white sand and clear water. This beach faces northwards so you get to enjoy the mesmerizing views of Mahe Island’s verdant peaks. To gain access, you have to register at the gates of Four Seasons Resort and take a fifteen-minute walk down the hill. You can avoid this hassle by staying in the resort itself.

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Exploring The Seychelles Culture The Islands of Seychelles reside around 90,000 people with 90% of that population located in the main island of Mahe. While the official languages are Creole, English, and French, most of the population speak their own Creole variant called Seychellois Creole or Seselwa - a mix of African languages with French influence.

Seychelles holds a multi-ethnic culture, with the majority of its population being of Creole descent and others of European origin. Furthermore, this country also has roots in France, India, the UK, and China.

The majority of the Seychelles population follows Roman Catholicism followed by Anglician Christianity, Hinduism, and Islam. Some minor populations also indulge in the spiritual belief of witchcraft, magic, and superstition.

Following the enthusiasm and beauty of African dances, the two dance forms prevalent in Seychellois society are sega and moutya, mirroring its customs.

These dance forms which were originally performed under the moonlight under the beats of drums are sensual and bends religion and social relations.

26 | February 2024

Dive Into Mouth Watering Cuisine The Creole or Seychellois cuisine’s flavors are majorly influenced by France, China, and India having its own unique blend of herbs and spices. Dominated mostly by seafood, you can also find a wide range of vegetarian and vegan-friendly options. It has an array of native and fresh tropical fruits, juices, and some bizarre food options that you might want to try at least once.

Being a tropical land with exotic fruits, it has over 23 banana species. The people of Seychelles use banana leaves for cooking as well as storing. Coconut husk is used as a tinder in the grill fires, giving the meat of coconut a sweetened flavor and aroma.

Some of the dishes you can try are: Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

Bouyon Blan (a thick soup made with whitefish, loffa, and bilenbi) Salted fish Giraffe Crab soup Octopus curry Breadfruit Chips Shark Chutney and Ladob (a dessert made with banana/sweet potato and coconut milk)

If you want to experience authentic Creole cuisine, local restaurants like Le Reduit restaurant, Mimi’s Cafe, and Mi mum Takeaway are good options.

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If you are traveling for the first time, we recommend staying in Mahe, where you can find many budget-friendly options. The next best options are the dreamy islands of Praslin and La Digue.

Ÿ Constance Ephelia (Luxury Hotel) Ÿ Story (Luxury Hotel) Ÿ Carana Beach (Mid-range hotel) Ÿ L’Habitation Cerf Island (Budget friendly hotel) Ÿ Vallon (Budget friendly hotel) Ÿ RedCoconut Villa (Airbnb) Ÿ Cozy House (Airbnb)

Ÿ Ÿ Ÿ Ÿ Ÿ

Ÿ Sea Splash (Budget friendly hotel) Ÿ Paradise Sun (Midrange hotel) Ÿ Terrasse Sur Lazio (Luxury Hotel)

The currency of Seychelles is Rupee, but US dollars and Euros are widely used.

Credit cards are accepted in hotels and resorts.

Expenses like rentals, entry fees, etc. are quoted in Euros and US dollars.

Seychellois Rupee is mostly used in shops and local stores.

No visa is required to visit Seychelles, though you should have your passport the whole time. Ÿ Carry lightweight clothes, trekking essentials, and smart casuals for your stay.

28 | February 2024

Ÿ Le Domaine de L’Orangeraie (Luxury Hotel) Ÿ La Digue Apartments (Budget friendly hotel) Ÿ Le Repaire (Mid-range hotel) Ÿ Villa Familia (Airbnb)

?

Apart from scuba diving, sunbathing, shopping, and island hopping, try some of these adventurous activities Ÿ Rock Climbing - Constance Ephélia Resort offers various grades of rock climbing, from beginners to advanced.

Challenge yourself with this one of the best adventure sports of Seychelles. Ÿ Copolia Trail in Mahe Island - This trail leading to the granite hilltop offers an enchanting view and is absolutely free and a perfect activity to try for trekkers and hikers. Ÿ Vallee de Mai Tour - Love birds? Then you must visit Vallee de Mai. It is considered a World Heritage Site by UNESCO and is one of the rarest places where coco de mer palm (sea coconut) grows in its natural form. Ÿ Coconut Plantation House - One of the best things to do is to explore the vintage plantation house of La Digue which showcases its historical and cultural significance.

If you want to escape the hustle and stress of your life, this small county can be your next destination. Imagine cold and gentle waves touching your feet in the summer heat and calming your soul, vibrant hues of dusk and dawn casting upon the turquoise water, and a peaceful time with your loved ones. Seychelles offers an amalgamation of different ethnicities with African culture and should be a part of your bucket list.

www.theenterpriseworld.com | 29

The Most SUCCESSFUL BUSINESS LEADER To Watch Out For 2024

Case Study

“Because you are worth it”, how simple and catchy to know that your existence has been admired by some brand! L’Oreal is dedicated to empowering every woman in society and providing solutions to anti-aging, skin issues, hairfall problems, etc.

With the change of the seasons and generations, beauty standards keep evolving and every brand needs to cope with the customer requirements. L’Oreal has captured the essence of elegance and innovation in the industry and become a global giant. In this article, we embark you on the journey of an international brand to understand its various marketing strategies, and the challenges it faced and know how they contributed to its success. From humble beginnings to becoming a powerhouse in cosmetics, L’Oreal’s story is one of resilience, challenges, and strategic brilliance.

Humble Beginning L’Oreal, an international beauty brand ruling the cosmetics industry is inventing new standards for female customers worldwide. It gives access to the best cosmetic products in quality, efficiency, and safety. Established in 1909, L’Oreal has become a leading brand with 68,000 employees working in 130 countries and earning revenue of €20.3 billion. It uses traditional recruitment tools to find the best talent in the market and reshapes the leadership qualities through them. In areas like logistics and finance, the brand faced a challenging situation in recruiting, senior, early-career professionals, and experts.

Usually, many companies target the population looking for a job, however, L’Oreal focused on passive candidates and created its brand value in the market. To attract the best talent and build its employer brand for future candidates applicant, the company developed its online presence. Read More

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32 | February 2024

Lakshadweep is like a real-life Avalon, a mysterious island from the Arthurian legend. Similar to the Avalon’s legendary charm, Lakshadweep islands are known for its beautiful and isolated coral atolls. It also features stunning lagoons that disguise many biodiverse mysteries beneath their surface. In Lakshadweep, cultural treasures and vibrant marine life create a unique attraction, making it a real-world counterpart to the legendary Avalon. It’s a place where time seems to stand still, and the boundaries between reality and fantasy blur. This article makes that boundary a bit clear and denes everything you need to know about Lakshadweep islands.

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HISTORY OF LAKSHADWEEP 34 | February 2024

Arrival of a Muslim saint Legend has it that a Muslim saint, guided by a dream of the Prophet, traveled to Lakshadweep to spread Islam. Initially rejected, a girl fell in love with him, leading to conflict. The saint's prayers caused temporary blindness, and when he left, sight returned. Through miracles, he won people's trust, and Lakshadweep embraced Islam, blending Islamic and Hindu traditions. Today, his grave on Andrott Island remains sacred.

The Race between India and Pakistan In 1947, right after India gained independence, Pakistan eyed Lakshadweep despite the geographical distance. Sardar Patel, the Home Minister, swiftly acted.

The Mudaliyar brothers from Malabar, with a limited battalion and scarce weapons, hoisted the Indian flag on Lakshadweep on Patel's orders. Just in time, a ship with a Pakistani flag approached, creating a nail-biting situation!

First humans to set foot on Lakshadweep King Perumal of the Chera dynasty is believed to have converted to Islam and left for Mecca from his Malabar empire in the 7th century. Hindu sailors who were searching for him landed on Bangaram island after their ship was wrecked in a storm near Lakshadweep. When they returned to Malabar, they explored other Lakshadweep islands.

Later, a group from Malabar, including sailors and soldiers, settled permanently on Amini Island.

The Portuguese & British invasion In the 1490s, the Portuguese attempted to colonize Kochi but were driven away. They then turned Lakshadweep into a seafarers' hub, exploiting coconut coir. Islanders cleverly ousted them later.

Over time, Lakshadweep's rule shifted among Malabar royal houses, eventually under the care of the Arakkal family. Dissatisfied with oppressive rulers, islanders sought help from Tipu Sultan in Mangalore, Karnataka. Following discussions, Tipu gained control over parts of Lakshadweep.

After Tipu's demise in the 1790s, the British acquired five islands under him. This might explain the rare presence of Kannada speakers in Lakshadweep.

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These points broadly summarize the history of Lakshadweep Islands. However there are many more such tales that define the mystique of this place.

ECONOMY OF LAKSHADWEEP ISLANDS Agriculture and shing: Lakshadweep relies on coconut palms for agriculture, exporting copra to the mainland. In certain areas, coral removal and organic fertilization enable the cultivation of bananas, vegetables, root crops, and millet. Fishing, especially for tuna, is a significant economic activity, with skilled navigators using traditional boats called odam to sail between islands and the mainland.

Manufacturing: Lakshadweep’s main industry revolves around fish processing, particularly tuna. Minicoy hosts a tuna cannery and follows traditional bonito drying methods. Other manufacturing activities in the region include coir production, hosiery production, weaving, and boat building.

Lakshadweep Tourism: Lakshadweep promotes responsible tourism with mandatory permits and governmentsponsored tour packages. Additionally, the islands boast vibrant coral reefs and pristine beaches, offering a unique natural experience.

Transportation: Lakshadweep is linked to mainland India by sea and air. The nearest seaport is Kozhikode and ships to the islands depart from Kochi. Agatti Island has an airport with regular flights to and from Kochi. Helicopter services connect the mainland and islands.

However, Lakshadweep has limited road infrastructure, with only a few miles of roads.

36 | February 2024

Eco-System at Lakshadweep

Ÿ Why visit Lakshadweep?

Ÿ Land and Climate:

Just 10m from the shore, dive into turquoise waters to discover vibrant coral and Nemo (yes, the Clownfish).

The islands, surrounded by coconut groves, offer constant sea views as you drive. With a small population of 66,000, it feels like there are more coconut trees than people. Lakshadweep’s regulated tourism preserves its marine and land ecosystems, creating an eco-friendly haven. For an affordable beach getaway with India’s cleanest shores, head to the less-explored Lakshadweep.

Lakshadweep consists of small islands, without exceeding the width of 1 mile. The Amindivis are the northmost, and Minicoy is the southmost. Inhabited islands are mostly coral atolls, with higher eastern sides suitable for living and lagoons on the west protecting from monsoons. The sandy soils are coral-derived. Temperatures range from about 70 °F to nearly 90 °F throughout the year. Cyclones rarely make landfall on the Arabian Sea islands, but their associated winds and waves can alter the topography. Ÿ Plant and Animal Life: Lakshadweep Islands teems with coconut palms and diverse trees, including banyans, casuarinas, pandani (screw pines), breadfruits, tamarinds, and tropical almonds. Betel nuts and betel leaves thrive here. In the surrounding waters, sharks, bonitos, tunas, snappers, and flying fish are prominent, while manta rays, octopuses, crabs, turtles, and various gastropods abound. The islands also host a variety of water birds like herons, teals, and gulls. Ÿ People and Faith: People in Lakshadweep, except on Minicoy, trace their roots to migrants from the Malabar Coast in southwest India, arriving before the 7th century CE. These migrants, later converting to Islam, established the predominant religion in Lakshadweep. While Islam is the main faith, remnants of the original Hindu migrants’ religious and social practices persist, as seen in matrilineal kinship and caste-like groups. Malayalam is the primary language, with Mahi spoken on Minicoy and some Hindi speakers. The population is concentrated on Andrott, Kavaratti, Minicoy, and Amini islands.

What, Where, and Why Lakshadweep Islands? Ÿ What and where is Lakshadweep?

Located 500 km southwest of Kochi, the 4200 sq km lagoon land of Lakshadweep comprises 36 islands, of which only ten are inhabited, covering a total landmass of 32 sqm. Despite its political and historical connection to India, it remains somewhat isolated from mainland developments. The islands faced challenges due to the delayed communication of Gandhi’s assassination, which took 14 days to reach them. Primarily dependent on imports, from tissue paper to vegetables and electricity, everything comes from the Indian mainland, as the islands lack power plants for electricity generation.

Ÿ How to reach Lakshadweep?

Start your Lakshadweep journey in Kochi, Kerala, accessible by cruise or flight. Kochi, a delightful blend of colonial and Malabar architecture, offers a fascinating start. Spend a few days exploring this vibrant city before choosing between a flight or cruise to Lakshadweep Islands based on your preferences. Once on the islands, walking is sufficient, as they are easily navigable. Boats are the primary mode of transport, and while there’s a chopper service, it’s pricier for island hopping.

Best Things to do in Lakshadweep: A Group of 36 Islands 1. Don’t miss the beautiful view during Agatti’s landing After landing at 30+ airports worldwide, most flights are uneventful. Ladakh stands out with its stunning Himalayan views, but nothing compares to Agatti’s runway, Measuring 7 km on Google Maps. A 120m-wide black runway, seemingly floating amid turquoise waters, bordered by green bushes and white sand. It is one of the most beautiful sights as your first glimpse of this island paradise is from the plane. Capturing the moment is like securing a Lakshadweep travel permit – challenging.

2. Go Scuba Diving and Snorkeling Dive into the wonders of Lakshadweep Islands through scuba diving and snorkeling. Although smaller than the Red Sea in marine life, it’s perfect for occasional divers.

Boats take you to prime diving spots, while just a short walk from your room unveils a psychedelic underwater world for snorkeling. Wear water-resistant shoes to explore sunken shipwrecks with metal plates underneath.

The underwater is covered with vibrant corals and fish, disconnecting you from the everyday hustle. Experience the magical transition from chirping birds to the soothing sound of flowing water. The diving instructors there can summon a school of fish with a snap, creating a mesmerizing underwater spectacle.

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3. Have a hammock dream.

Lie back and dream in a hammock amid the mesmerizing beauty of Lakshadweep. For non-avid sailors, the irresistible beachscape keeps us outdoors, away from our rooms. The soft sand is inviting, but locals frequent the beach in the evening. For a peaceful nap, savor your heavenly “Me Time,” observing palm leaves sway and the turquoise water transforms into golden hues.

4. Explore Islands and Fishing Adventures.

Fall in love with an island, where the coral world is a short walk away, and good food is always at your fingertips. The true charm, however, lies in scuba diving and boat rides.

Engage with local boatmen and learn the art of fishing with sharp hooks. Witness fishermen patiently waiting with widespread nets in shallow lagoons. Despite not spotting turtles while diving, the fishermen had caught one in their nets, releasing it back into the sea. As a seafood enthusiast, relish the delicious catch cooked by boatmen, offering an authentic taste of Lakshadweep. Experience island hopping, engage in fishing, and savor the best Lakshadweep cuisine.

5. Sunset Magic in Lakshadweep Islands Lakshadweep offers a unique sunset experience. There is no need to scout for the perfect spot, whether on the beach with kids flying kites or on a boat heading back to Kavaratti, facing west unveils a mesmerizing sunset. The sun, seemingly larger, paints the turquoise waters in shades of gray and copper. The beauty of Lakshadweep is that you can savor this magical moment without any prior planning.

Just face west and let the enchantment unfold.

Lakshadweep vs Maldives: A Closer Look into the Controversy The Indian Prime Minister, Narendra Modi’s recent visit to Lakshadweep on January 2, 2024, has triggered a significant shift in travel plans for many Indians, diverting attention from the Maldives. While this move is beneficial for the Indian economy, questions arise about Lakshadweep’s readiness for a sudden surge in tourism.

Obtaining a permit is a prerequisite for visiting Lakshadweep, even for Indian citizens, setting it apart from more accessible destinations like Andamans or Pondicherry.

Striking a balance, the local authorities must manage tourist inflow to prevent over-tourism and maintain the island’s unique charm.

With the local community’s pride and love for Lakshadweep Islands, there is confidence that conscious travel practices will be embraced. Tourists must view these

38 | February 2024

places beyond being mere backdrops for Instagram selfies. As we advocate to “Save the earth,” let’s remember that nature has its ways of preserving itself, urging us to travel responsibly and respect the destinations we explore.

Why Choose Lakshadweep over Maldives?

Lakshadweep has a unique charm that might make it a preferred choice over the Maldives. Here’s why: 1. Less Crowded: Lakshadweep is quieter and less crowded than the Maldives. Strict entry regulations help maintain the islands’ pristine beauty, offering a more serene and secluded atmosphere.

2. Authentic Cultural Experience: Lakshadweep provides a genuine Indian cultural experience. Interact with local communities, learn about traditions, and immerse yourself in an authentic cultural environment.

3. Untouched Natural Beauty: Known for its untouched natural beauty, Lakshadweep boasts pristine coral reefs, lagoons, and marine life—ideal for nature lovers and those into underwater activities.

4. Biodiversity: Home to diverse marine life, including various fish, coral, and turtles, Lakshadweep is a paradise for snorkeling and diving enthusiasts.

5. Government Regulations: Strict government regulations in Lakshadweep preserve ecological balance and promote sustainability, making it an attractive destination for environmentally conscious travelers.

6. Less Commercialized: Lakshadweep is less commercialized than the Maldives, offering an off-the-beaten-path experience. Limited tourist infrastructure contributes to a more authentic and unspoiled environment.

7. Cost Considerations: Traveling to Lakshadweep can be more cost-effective compared to international destinations like the Maldives, eliminating the need for international flights.

Comparison of Trip Costs: Lakshadweep vs. Maldives Here is a detailed breakdown of the estimated expenses for a romantic getaway to the enchanting destinations of Lakshadweep and the Maldives. From flight costs to daily expenditures, this comparison aims to assist travelers in making an informed decision based on their preferences and financial plans.

www.theenterpriseworld.com | 39

Case Study

THE DOSE OF

&

Innovation

Sustainability

TOC? Speaking of pharma giants, Johnson & Johnson comes into the mind without any second thought. A brand so enormous, that it’s impossible to miss it. From skin-care products, consumer products, medical devices, prescription pharmaceuticals, and hair-care products, they have it all.

Headquartered in New Jersey, Johnson & Johnson was founded by three brothers in 1886. Robert Johnson, James Johnson, and Edward Johnson. They started by selling ready-to-use sterile surgical dressings.

The common stock of the component is the component of the Dow Jones Industrial Average, and the company is ranked at number 40 on the 2023 Fortune 500 companies list of the United States Corporations.

40 | February 2024

In 2023, the company split off its consumer healthcare business sector into a new publicly traded company called as Kenvue. It is exclusively focused on developing and producing pharmaceutical prescription drugs and medical device technologies. Johnson & Johnson is the world's most valuable company and has a prime credit rating of AAA. The company has a long history of innovation and product diversification designed to improve human health and well-being. Via mergers, acquisitions, and the formation of new companies, Johnson & Johnson has become the world’s largest healthcare company. At present, the company employs approximately 1,19,000 people in more than 57 countries. It sells products in more than 175 countries and serves the pharmaceutical, consumer, and medical devices and diagnostics market. The focus is researchbased and to build technology-driven products.

Johnson & Johnson has issued dividends to shareholders every quarter since 1944.

Sales gures have been on a constant rise for 75 years.

Dividends have been on the rise for 46 consecutive years.

The company was ranked in the 36th position on the 2007 Fortune 500 companies list.

The investment returns for shareholders have averaged more than 17% over the past 20 years.

Start Thinking About Purchasing J&J's Stocks!

Here's Why: Johnson & Johnson has reported more than two decades of double-digit revenue earnings.

The returns provided by the company to its shareholders are impeccable. Over the past 5 years, the returns for shareholders have averaged almost 30%. The CAGR of the company over 10 years shows the shareholder returns exceeding other indices. Some reasons for shareholders to be satisfied are:

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Marketing Strategy of J&J: Johnson & Johnson is one of the best multinational corporations that operates in various sectors like healthcare, pharmaceutical, consumer goods, and more. The company’s products treat a wide range of conditions like cancer, cardiovascular disease, and infectious diseases. It leads the medical device industry too. In the context of global marketing strategy, the company has kept up with the times and has established a strong network for distribution purposes.

Let’s go through some marketing strategies of J&J:

Branding and trust building: A strong brand that shows continuous growth is bound to make it big. Despite the fierce competition in the market, Johnson & Johnson has been successful in raising the bar constantly. Consumers love relatability and emotional connection when they see a commercial.

The “Band-Aid Brand” campaign did just that. The company prioritizes authenticity to the fullest. Any type of customer issues are addressed immediately which depicts accountability and integrity.

Innovation and Research: Johnson & Johnson holds high regard for research and innovation as part of its marketing strategy. It invests heavily in R&D to develop products that solve consumers' issues daily. E.g. the Ebola vaccine. It was developed rapidly in a short period in response to the 2014-2016 West African epidemic. The company conducts regular clinical trials and evidence-based marketing to support the potency of its products. The company acknowledges the fact that ideas can be generated from anywhere and everywhere. Hence, they encourage external contributions via crowdsourcing platforms like InnoCentive and JLabs. Intellectual Property Rights are significantly regarded as for securing patents, trademarks, and copyrights.

42 | February 2024

Multi-channel marketing: Multi-channel marketing is an inclusive approach that makes use of multiple communication platforms and points of contact. The brand’s omnipresence on digital mediums like social media, online channels, search engines, and e-commerce websites makes the brand reach a humongous number of people. The engagement rates and visibility of diverse audiences are immense.

Partnerships and Collaborations: Research collaborations with academic institutions, research organizations, and non-profit firms come together with Johnson & Johnson to conduct in-depth research and scrutiny to develop innovative solutions to face medical challenges. Alliances with distributors, wholesalers, and retail chains around the globe prove significant in capturing the attention of a global audience. These partnerships provide mutual benefits to leverage their respective strengths and networks.

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Competitors:

1. Pzer

2. Novartis

Ÿ Product type: Pharmaceutical and medical equipment Ÿ Industry: Healthcare Ÿ Revenue: $12.734B (June 30, 2023) Ÿ Market Cap: $191.62B (September 11, 2023).

Ÿ Product Type: Pharmaceutical and medical equipment Ÿ Industry: Healthcare Ÿ Revenue: $13.936B (June 30, 2023) Ÿ Market Cap: $210.35B (September 12, 2023)

Pfizer is one of the largest pharmaceutical and research-based companies. It manufactures vaccines and medicines for many areas of medicine including oncology, cardiology, immunology, diabetology, and many more. To manage its commercial operations the company gets help from its two business segments, namely, Pfizer Innovative Health, and Pfizer Essential Health. The company has an excellent R&D wing that comes up with excellent and innovative products.

Novartis is a Swiss pharmaceutical company headquartered in Basel, Switzerland. It is considered as one of the largest in the pharmacy sector by sales and market capitalization. It produces medicines for respiratory and infectious diseases, neuroscience, dermatology, urinary issues, visual issues, and animal health problems. The main focus of Novartis is to research, develop, and promote thoughtful products related to medicine that will help to cure the suffering of people and help them lead a better quality of life.

5. Roche

44 | February 2024

Ÿ Product Type: Pharmaceutical and medical equipment Ÿ Industry: Healthcare Ÿ Revenue: $69.608B (2022) Ÿ Market Cap: $231.58 Billion (September 2023)

3. Bayer

4. Merck

Ÿ Product Type: Pharmaceutical and medical equipment Ÿ Industry: Healthcare Ÿ Revenue: $15,445B (March 31, 2023) Ÿ Market Cap: $54.19B (September 2023)

Ÿ Product Type: Pharmaceutical and medical equipment Ÿ Industry: Healthcare Ÿ Revenue: $15.035B (June 30, 2023) Ÿ Market Cap: $275.57B (September 12, 2023).

A life science, and pharmaceutical company, based in Germany, Bayer, is headquartered in Germany. It is a multinational company with its core skills in the life science fields of agriculture and healthcare. The organization’s main business idea includes veterinary, human medicines, agriculture chemicals, and biotechnology products. The organization's main strength lies in the products related to pediatric vitamins and dietary supplements which have a total share of 25%.

One of the largest pharmaceutical companies in the world, Merck is headquartered in the United States.

It was founded in the year 1891; it is a global healthcare company. The company provides various health solutions through its vaccines, medicines, and animal health products. The Animal Health segment produces and sells animal health products, including vaccines. They are sold to animal producers, veterinarians, and distributors. The Company's Healthcare Services offer services and solutions that will focus on engagement, health analytics, and clinical services.

The Swiss healthcare company, Roche operates worldwide under two divisions i.e. Diagnostics and Pharmaceuticals. Roche is one of the pioneers to commence targeted treatments for patients. With its strength in pharmaceuticals and diagnostics, the company is prepared well to promote customized healthcare. Two-thirds of the diagnostics projects are based on their research and development. The company boasts of producing a variety of antiretroviral drugs and HIV tests.

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Weaknesses of J&J: 1. Litigation risks:

Competitive Advantage: 1. Heavy investments in research and development:

The company faces potential litigation risks from various government investigations that can result in high costs and damage its reputation. As the litigations go on for a prolonged period, the news spreads globally, directly affecting the consumption of the products and resulting in low sales volumes.

Johnson & Johnson spends a huge amount on research and development which is a key factor. To develop new products and technologies, that improve the patient results and to meet unmet medical needs the amount of investment becomes mandatory. The investments are focused on therapeutic areas like oncology, neuroscience, infectious diseases, and immunology.

2. Product recalls:

2. Thorough Global Reach:

The pharmaceuticals segment has seen sluggish growth in recent years due to increased competition and pricing pressure. It has impacted the company’s overall growth in terms of sales figures.

With operations in over 60 countries, Johnson & Johnson has a global reach. This presence allows the company to access a diverse range of resources and markets. It diminishes the dependence on a single region. The extensive reach helps the company to target a diverse audience, unlike its competitors, who have targets region-wise.

3. Excellent Supply Chain Management: The heavy investments in technology and processes improve the efficiency of the supply chain. Johnson & Johnson’s competitive advantage also accommodates its effective supply chain. It allows the company to manage costs and respond quickly to the market demand. It is an important factor for fields like healthcare, where speed and availability are quite vital.

4. Innovative Culture: The company has a legacy of innovation with many groundbreaking products and technologies that have transformed the healthcare sector. The innovation culture is backed by collaborations and partnerships, academic institutions, research organizations, and other companies. By adhering to an innovative culture, Johnson & Johnson can continue to bring new products and technologies to the market that address the unmet medical needs of the people.

46 | February 2024

The company has often faced recalls which has impacted its reputation and financial performance. Handling the product recalls is a daunting task for the customers, as they don't get to use the product and have to return it. It becomes a hassle for them.

3. Slow growth in some segments:

4. Currency risks: Johnson & Johnson has its operations in various countries and is exposed to currency risks that can impact its financial performance. The exchange rates may shift from one number to a different number abruptly. So it is risky for the company to carry out smooth business in all the functioning areas.

5. Patent expirations: Some of the important products of the company suffer from expired patents that have led to increased competition and pricing pressure.

Conclusion: Johnson & Johnson is a brand that has a legacy of its own.

Sustainability and continuous efforts towards research and innovation are a culture nurtured at all times. The company knows its priorities straight and remains stuck to them no matter what. The company’s commitment to consumer safety is impeccable. Crisis communication is also an element to learn from the brand. Sustained trust and resilience is what it is known for.

Review Establishment Year: Founder:

2018 Alex Bouaziz, Shuo Wang, and Ofer Simon

Headquartered:

San Francisco, California

No. of Employees:

2,200

Website:

https://www.deel.com/

Overview of Deel: Deel was established in 2018 in San Francisco and is a leader in global hiring and payroll services. Founded by Alex Bouaziz, Shuo Wang, and Ofer Simon, the platform addresses the challenges of recruiting international talent. Specializing in professional employer organization (PEO) services and payroll solutions, it caters to startups, small businesses, and HR teams managing remote workforces. The platform streamlines international hiring, payroll, and compliance, providing tools for handling local labor laws, multiple currencies, and international payroll taxes. With features like automated tax form collection, Employer of Record (EOR) services, and a user-friendly dashboard, it is a go-to solution for companies with a global workforce operating in over 150 countries.

48 | February 2024

Pros and Cons of Deel: Pros:

Cons:

1.

Automated Compliance: Deel ensures contracts and payments follow local laws, providing businesses peace of mind regarding the legality of their global operations.

1.

Learning Curve: Some users may find its extensive features overwhelming initially, requiring time for new users to become experts.

2.

2.

Multiple Currencies: The platform supports payouts in various currencies, simplifying payments for international team members in their local currency.

Price Point: The cost can be a hurdle for small operations, making it potentially less cost-effective for businesses with very small teams.

3.

Integration Limitations: While Deel incorporates major accounting software, some users may find it lacking in broader third-party integrations, meaning it might not sync with every tool your business currently uses.

3.

EOR Services: It acts as an employer of record, sparing businesses from the complicated process of establishing legal entities in different countries.

Attendance Management

Contractor Management

Document Management

Contact Management

HR & Payroll

Employee Self-Service Management

Compliance Management

Payroll Management Billing & Invoicing

Performance Management

Background Screening

Features of Deel:

Time & Attendance Management

Performance Appraisal

Contract Management Equipment Tracking

Reporting/Analytics

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Deel Plans: Plan Name

Price

EOR Contractors Global Payroll Deel HR Immigration

Starting at $599/month Starting at $49/month Custom Quote Free for up to 200 people Custom Quote

Deel Customer Reviews: “Necessary ally”: I am relieved to have Deel as my payroll platform. We the contractors needed a flexible tool like this that offers different methods of withdrawing your money, clarity on contract management, and many useful tools that are constantly added while keeping its GUI simple. The most valuable tool for me is the "advance Deel" tool that allows you to request multiple cash advances of your contract payments at very low rates. You don't have to wait for your client to pay you to have the funds. It would be more comfortable to have language management for the GUI, but that's more a desire than a need.

Deel Helped Me Focus on My Job: Deel provides an intuitive and user-friendly platform that simplifies the entire process of working with international clients. As a programmer from Brazil, navigating through the platform was seamless, making it easy to understand and use. This helps me focus solely on my job instead of getting worried about my finances and how I'm going to receive payments that month. Once a month I open the app and check my

50 | February 2024

current contract, withdrawing to my account or advancing a payment. All documents and invoices are conveniently placed and it's easy to transfer everything to my accounting service. Another great thing to consider is customer support, available in multiple languages, which helped me when I got started. One small issue I had, which was more on my end, was relying on the Deel advance service. I had to pause a contract for a month, and when resuming it I couldn't use the advance as it required two consecutive months of payment.

Great Platform (Robust and good support team): I have been using Deel for a year now and I have seen many new features coming all this time moreover the most important and best thing that I like is the fast withdrawal everything else is just the cherry on top + when you withdraw the support team is always there to support in case you need any other assistance. Regarding usability, I can add my fullday / half-day leave and new expenses, and payment tracking is just amazing. I think the wallet thing they have set up is a bit expensive to withdraw and use.

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The Automotive Industry’s Shift To Stainless Steel Etching

T

The automotive industry has consistently been a beacon of progress, pioneering changes that have reshaped societies' functions. Since Henry Ford introduced the revolutionary assembly line, drastically reducing the time to produce a single vehicle, the sector has showcased its ability to adapt, innovate, and redefine transportation.

With each passing era, the industry has integrated newer technologies, making cars more efficient, safer, and environmentally friendly. Let's learn more about stainless steel etching in this article.

In recent years, the drive towards electric vehicles underscores this relentless pursuit of innovation, proving the sector's commitment to addressing global concerns like environmental sustainability. Let's learn more about steel etching in this article.

52 | February 2024

Interestingly, while high-tech advancements like autonomous driving or electric propulsion often grab headlines, equally impactful shifts occur in subtler areas of car manufacturing. The industry's exploration and adaptation of different materials and methods are a testament to its continuous quest for improvement. Among these evolutions, the adoption of stainless steel etching stands out. This technique, though not as outwardly flashy as some technological changes, plays a significant role in enhancing the quality, durability, and aesthetic appeal of vehicles.

The commitment to such details further emphasizes the industry's holistic approach to innovation.

AUTOMOTIVE IN AUTOMOTIVE IND AUTOMOTIVE INDUST AUTOMOTIVE INDUSTR

www.theenterpriseworld.com | 53

1. Understanding Stainless Steel Etching You might be wondering, what exactly is stainless steel etching? At its core, it's a process that involves using chemicals to cut or engrave designs onto stainless steel surfaces. This method ensures precision, which is crucial for the intricate parts required in vehicles. Not only does it produce sharp, clear, and complex patterns, but it also offers advantages in terms of cost and efficiency.

2. Why The Shift? The Benefits Unfolded There's a reason why the automotive industry is leaning more towards stainless steel etching. It's not just about being trendy; it's about the realworld benefits you, the consumer, experience in the vehicles you drive.

Firstly, it ensures durability. Cars are exposed to various elements, from extreme weather conditions to the wear and tear of everyday use. Etched components resist corrosion, ensuring a longer lifespan for vehicle parts.

Moreover, the process is highly efficient. The precision of etching eliminates the need for secondary processes like deburring. This speeds up the manufacturing process and reduces costs, savings that can be passed on to you.

3. A Sustainable Choice Stainless steel etching has emerged as a sustainable choice for the automotive industry, aligning with the growing environmental consciousness of our times. Unlike traditional manufacturing methods, this process significantly reduces waste products. The etching process of stainless steel generates minimal byproducts, contributing to a smaller carbon footprint. Additionally, the recyclability of stainless steel

54 | February 2024

further enhances its eco-friendly appeal. Any offcuts or waste from the etching process can be melted down and reused, promoting a circular economy and reducing the demand for new raw materials.

4. The Role Of Aesthetics And Design Aesthetics and design play a significant role in car ownership, and stainless steel etching delivers on both fronts.

With its sleek and modern appearance, etched stainless steel enhances the overall look of a car. The designs achieved through etching are functional and visually appealing, adding a touch of sophistication.

Whether the emblem is proudly displayed on the car's hood or the intricate patterns adorning interior components, stainless steel etching elevates the overall aesthetic, providing a premium and captivating look that is difficult to surpass.

5. Safety Implications The automotive industry places utmost importance on safety, and stainless steel etching is crucial in achieving this objective. One key safety implication of etching is the elimination of sharp edges on parts, significantly reducing the risk of injuries during assembly and maintenance.

Automobile manufacturers employ stainless steel etching to ensure that mechanics and workers are protected from potential harm. Moreover, the inherent durability of etched components ensures their long-lasting performance, preventing premature wear and tear that could compromise the vehicle's overall integrity.

6. Impact On Vehicle Performance Stainless steel etching not only plays a role in enhancing design and safety but also has a positive impact on vehicle

performance. The lightweight nature of etched components can significantly improve a vehicle's efficiency. With reduced weight, cars become more fuel-efficient, allowing for better mileage and reduced emissions. The lighter weight of etched parts also contributes to more responsive handling, giving drivers better control and maneuverability. By incorporating etched components, automotive manufacturers have the opportunity to optimize the vehicle's performance and provide customers with an exceptional driving experience that combines style, safety, and efficiency.

Conclusion: The automotive industry's embrace of stainless steel etching is more than a fleeting trend. It's a calculated move rooted in the pursuit of excellence, sustainability, and a commitment to delivering superior vehicles. As you navigate the roads in your car, remember that the shift to stainless steel etching is not just about looks but about a holistic approach to innovation in the automotive world.

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