UPSHOT
Laos: Discovering The Heart Of Southeast Asia
CASE STUDY
What Is The Untold Story Of Kellogg's Breakfast Mate Failure?
Gurdeep Singh Juneja
Managing Director & CEO
READ MORE
From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World
READ MORE
New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world.
READ MORE
Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section.
READ MORE
Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.
GreetingsfromTheEnterpriseWorld!
Inourlatestissue,titled weembarkona "MostTrustedIoTSolutionProvidersIn2024," journeytoshowcasethepioneersandinnovatorsattheforefrontoftheInternetofThings(IoT) revolution.Aswenavigatethroughtherapidlyevolvinglandscapeofconnecteddevicesand smarttechnologies,webringtolightthestoriesofcompaniesthathaveearnedthetrustand confidenceofclientsworldwidethroughtheirexceptionalIoTsolutions.
TheInternetofThingshasemergedasatransformativeforce,reshapingindustriesand revolutionizingthewayweliveandwork.Fromsmarthomestoindustrialautomation,IoT solutionsaredrivingefficiency,enhancingproductivity,andunlockingnewopportunitiesfor growthandinnovation.
Inthisissue,wespotlightthemosttrustedIoTsolutionproviderswhoareleadingthechargein deliveringreliable,scalable,andsecureIoTsolutionstoclientsacrossvarioussectors.Through insightfulinterviews,in-depthcasestudies,andexpertanalysis,wedelveintothestrategies, technologies,andbestpracticesthathavepropelledthesecompaniestotheforefrontoftheIoT industry
AtTheEnterpriseWorld,wearecommittedtorecognizingexcellenceandcelebratingthe achievementsofcompaniesthataredrivingmeaningfulchangethroughIoTinnovation.We believethatbyshowcasingthesuccessstoriesofthesetrustedsolutionproviders,wecaninspire otherstoharnessthepowerofIoTtosolvecomplexchallengesandcreateamoreconnectedand sustainablefuture.
Thankyouforjoiningusonthisjourneyasweshineaspotlighton"MostTrustedIoTSolution ProvidersIn2024."Together,letusexplorethelimitlesspotentialofIoTandcelebratethe companiesthatareshapingthefutureofconnectivityandinnovation.
Shalmali W.Forthecoverreadabout-
“Wearepassionateaboutmanufacturingbest-in-classIoTdevices&solutions thatunlockthefullpotentialofDigitization.”-WebdynIndia.
Webdynservesasapowerfulcatalyst,extractingthepotentialoftheInternet ofThings(IoT)todrivebusinessestowardsuccessintheageofdigital transformation.Itscomprehensiveproductportfolioencompassesan impressivearrayofDataConcentrators,Loggers,Controllers,Industrial modems,gateways,routers,SCADAsystems,andIoTsoftwaresolutions. Thisdiversetoolkitempowersthecompanytotacklevariousindustryneeds andapplicationdemands.
However,anunwaveringcommitmenttocustomersatisfactiontrulysets Webdynapart.Byprioritizingqualityandserviceexcellence,thecompanyhas earnedthetrustofoveramilliondelightedcustomersworldwide.Thisloyal baseisatestamenttoitsdedicationtodeliveringvalueandfosteringlonglastingpartnerships.
2 2
3
4 2
Cover Story
We are passionate about manufacturing best-in-class IoT devices & solutions that unlock the full potential of Digitization.
- Webdyn India.
LaosislikeahiddentreasureinSoutheastAsia,a placefullofstoriesandbeautifulsights.Aplace withgreenmountains,fieldsofriceonhills,and theMekongRiverthatflowsgently,sharingits tales.InLaos,ancientcustomsmixwiththespirit ofitsculture,creatingawarmwelcomefor anyonewhocomestoexploreanddiscoverthe hiddenwondersofthisland.
Inthissecrethaven,timetakesitstime,letting youenjoyeachmomentlikethelocalluxuries. Whetheryou'recruisingdowntheMekongor exploringthemountainsinthenorthofLaos, everysteprevealsthewondersofthisuntouched land.Aplacewhereculture,nature,and spiritualitycometogether,let'sknowmoreabout itthroughthisarticle.
CulturalLandscape:
Itisacountrywithabout7millionpeopleanditisalsohometo68 differentgroupsofpeople.ThesegroupsliveinvariouspartsofLaos, likelowlands,midlands,andhighlands.Mostpeople,around68%, liveneartheMekongRiverinthelowlands.Furthermore,22%ofthe populationresidesinthemountains,and9%inthehighlands. Additionally,thereisa1%minoritycomprisingindividualsof VietnameseorChineseorigin.
MostpeoplespeakLao,butsomeinruralareasspeakotherlanguages likeKhmuandHmong.TheyalsolearnFrenchinschool.Buddhism isthemainreligion,andit'sessentialindailylife.Ithassomesocial rules,likegreetingswithagesturecalled"nop"orasmileandbow Peopleavoidthingslikebackslappingandpublicdisplaysof affection.Buddhismalsoinfluencesthingslikerespectingelders,not touchingheads,andremovingshoesbeforeenteringhomesor temples.
GeographicalRange:
LaosisalandlockedcountryinSoutheastAsia,borderedby severalneighboringcountries.Itissituatedtothenorthwestof Vietnam,westofCambodia,southofChina,eastofThailand, andnorthofMyanmar(Burma).TheMekongRiverrunsalong itswesternborder,servingasanaturalboundarywithThailand. Laoshasadiversetopography,withmountainousregions, plateaus,andthefertileMekongRivervalley.Thecountry's geographicalrangeencompassesavarietyoflandscapes, contributingtoitsrichbiodiversityandculturalheritage.
Laosexperiencesatropicalclimatewithdistinctwet anddryseasons.Thebesttimetovisitdependson personalpreferences,withthecool,dryseasonfrom NovembertoFebruarybeingthemostpopular This periodofferspleasanttemperatures,makingitidealfor exploringthecountrywithoutheavyrainfall.Thewet season,fromMaytoOctober,bringslushgreen landscapesbutischaracterizedbyfrequentrain showers.
Kaipen:Kaipen,orkaipaen,isaLaotiansnackmadefromgreenalgaefoundinthe MekongRiverinnorthernLaos.Afterwashing,thealgaeispressedintothinsheetsand seasonedwithgarlicandsesameseedsbeforebeinglefttodryinthesun.Thebestway toenjoykaipenistofrythesheetsuntiltheybecomecrispy.Itisoftenpairedwithjaew bong,adippingsaucemadefromroastedchiliandthinpiecesofbuffaloskin.This combinationcreatesatastyandflavorfultreatthatrepresentsLaotianculinarytradition.
Khaopoon:Khaopoonisabelovedcomfortlocalfood,featuringricevermicellinoodles inaflavorful,spicysoup.Thesoupiscraftedbysimmeringpoundedmeat(chicken,fish, orpork)withingredientslikefishsauce,garlic,shallots,chilies,limeleaves,galangal,and perillaleavesToenhancethedish,varioustoppingsareadded,includingshredded cabbage,shallots,springonion,coriander,mintleaves,andstringbeans.Thiscombination createsadeliciousandsatisfyingmealenjoyedbymanyinLaos.
Laospho:Laospho,originatingfromVietnam,isabelovedsoupenjoyedbymany locals.Ithasthinslicesofbeef,pork,orchicken,alongwithtripe,meatballs,and sometimesinnardslikeheart,liver,ortongue.Youcanpickwhetheryouwantitwithflat orthinricenoodles.Peopleoftenaddtoppingslikechilioil,limejuice,beansprouts, longbeans,holybasil,andcilantrotomakeitevenmoredelicious.
Orlam:OrlamisakindofthickandmildlyspicystewfromLuangPrabanginLaos.It hasbeans,eggplant,lemongrass,basil,chilies,woodearmushrooms,cilantro,andgreen onion.Aspecialthinginthisstewismaisakaan,alocallygrownvinethatyou'renot supposedtoeat(justchewandspititout).Orlamalsohasdriedbuffalomeat,beef,or chickenmeatinit.
Ÿ LuangPrabang:LuangPrabangisaspecialcityinLaos.It'saUNESCOWorldHeritagesitebecauseofitsancient templesandthedailyceremonywheremonkscollectfood.Riverssurroundthecity,offeringapicturesqueviewfrom MountPhouSi.LuangPrabang,withitsrichhistoryandserenebeauty,isworthavisit,featuringattractionssuchasthe stunningKuangSiwaterfalls.
Ÿ Vientiane:VientianeisLaos'capitalcitybytheMekongRiver,nearThailand.IthasplaceslikePhaThatLuangandHaw PhraKaew TheseplacesshowLaos'historyandmixofFrenchinfluence.Vientianehasbeenimportantforalongtime, fromancientkingdomstoFrenchrule,andnowasamoderncitywithoveramillionpeople.It'sacitywhereoldtemples andnewthingscometogether,tellingthestoryofthisplace.
Ÿ PlainofJars:InLaos,there'saspecialplacecalledthePlainofJars.Here,numerouslargestonejarsarescatteredacross thelandscape.Discoveredin1930,thesejarsarebelievedtobeassociatedwithancientburialcustoms.Thejarsvaryin sizeandareoftenarrangedinclusters.Theyhaveasignificantage,datingbacktoaperiodbetween1240and660BC, makingthissitecrucialtoSoutheastAsianhistory.Despitefacingheavybombingduringthewar,ongoingeffortsare beingmadetoensureitssafetyforvisitors.In2019,thePlainofJarsachievedUNESCOWorldHeritageSitestatus.
Ÿ KuangSiFalls:KuangSiFalls,isamagicalspotinthemiddleofnature.Thefallshavelotsoflayers,likestepsmadeof water Thewaterisastunningbluecolor,anditmakespoolswhereyoucangoforacoolswim.TogettoKuangSiFalls, youwalkthroughtheforest,enjoyingalltheplantsandanimals.It'sapeacefuljourney,andwhenyouarrive,thebig waterfallisreallyimpressive.YoucanevenexploretheKuangSiButterflyParknearby,wherecolorfulbutterflieslive freely.KuangSiFallsisaspecialpartofLaos,showingoffthebeautyofuntouchednature.It'saperfectplaceforpeople wholovebeingoutdoorsandwanttoseesomethingamazing.
VisiticonictempleslikeWatXieng Thong,WatSisaket,andWatPhufor aspiritualexperienceinLaos.
Enjoyascenicjourneyalongthe MekongRiver,witnessingrurallife andpicturesquelandscapes.
Hikethroughlushhillsandvalleys, discoveringethnicminorityvillages andbreathtakingvistas.
ExplorethehighlandsofsouthernLaos, knownforcoffeeplantations,stunning waterfalls,andindigenouscommunities.
Supportlocalartisansbypurchasing handmadetextiles,ceramics,andwood carvingsfromtraditionalmarketsand workshops.
TomakethemostofyourLaosexperience,consider planningyourvisitduringthedryseason.The monthsofNovembertoFebruaryoffercool temperatures,makingitcomfortableforexploring culturalsitesandoutdooractivities.However,those seekingadifferentperspectivemayoptforthewet seasonwhennatureflourishes,providingaunique andverdantbackdrop.
Itisaplacewithitsculturalrichness,diverse landscapes,andwarmhospitality,providesan extraordinarytravelexperience.Whetheryou seekspiritualserenity,outdooradventures,ora tasteofauthenticSoutheastAsiancuisine,Laos welcomesyouwithopenarms.Asyouexplore thishiddengem,you'lldiscoveralandwhere timeseemstoslowdown,allowingyoutoenjoy thebeautyandcalmnessthatdefinetheheartof Laos.
After one year of experimentation, Kellogg decided to dismantle Breakfast Mate in 1999 and announced that it would stop production. Cereal, milk, and spoon were not just needed to make the launch successful and only one parameter can prove a fatal mistake. There are few lessons new food companies can learn from the mistakes of Kellogg:
Ÿ For any food and beverages company, it is important to do deep research which helps to understand customer choices and preferences. For example, Kellogg's failed miserably in its initial move into the Indian market because the company showed how Indian breakfast is harmful to health.
Ÿ Do not try to confuse the customers. Adding milk with cereals did not offer anything new but showed that the combo would be easy to eat. Through the advertisements, Kellogg was implying that it is needed to store in a refrigerator.
Ÿ Selling the brand in the right place. Selling cereal was the main agenda rather than anything else, however, including milk in the Breakfast Mates was a bad decision as where will you exactly nd it on the shelves of the supermarket?
Ÿ Being best in at least one thing. It is an important lesson that can be learned from Kellogg’s failure of Breakfast Mates. Focusing on a single product is more essential than combining both of them in a single package.
Ÿ If you are introducing something new in the market, keep the price low. Why will a consumer prefer to try a new product by paying more than the usual one?
By learning from Kellogg’s mistakes, we hope you have received important insights. The company soared high and achieved new milestones in the market and never looked back. The next time you are shopping at the supermarket and watching different avors of Kellogg’s, do not forget to buy it separately and not with the milk.
Overview:
SuperhumanisaspecialemailservicecreatedbyRahul Vohrain2015.Rahulwantedtomakeemailsbetter.He usedhisexperienceingaminganddesigntochangehow peopleuseemails.Superhumanisknownforbeing differentandcoolbecauseitmakessendingandgetting emailsfasterandeasier.It'slikeanupgradeforyour emailexperience.
Superhumanislikeanemailservicethatusessmart technologyanddesign.It'smadetogiveyouasuper-fast andeasywaytodealwithemails.Youcanuseshortcuts onyourkeyboardandcleverautomationtomakeyour emailworksmoothly.Ithelpsyougetthingsdonequickly andmakesmanagingyourmessagessuper-fast.
Superhumancareabouthowthingslookandwantto makesureeverythingissimpleandeasytouse.Theyuse
smartcomputerfeatures,likeartificialintelligence,to helporganizeyouremails.It'slikehavingahelpertosort andprioritizeyourmessages,soyoucanfocusonwhat's important.Superhumanwantstogiveyoumoretimeby makingemailmanagementquickandeasy.
Superhumanislikeaspecialandfancyemailservicethat noteveryonecanuse.Youneedaninvitationtojoin, whichmakesitfeelexclusiveandcool.Peoplewhouseit likethatit'snotforeveryone–it'slikehavingsomething specialandhigh-qualityjustforthem.Superhumanwants togiveusersagreatandtop-levelexperience.
Sinceitstartedin2015,Superhumanhasbeengetting betterbasedonwhatuserssayandastechnology changes.ThepersonbehindSuperhuman,RahulVohra, wantstomakeemailsdifferentandbetter.Itiscommitted tomakingaproductthatchangeshowpeopleusetheir emailandmakesitamoreenjoyableexperience.
“Veryhigh-qualityandefficientappacrossiOSandMacOS”
OnMac:thebestthingisakeyboard-centricapproachtoeverythingwhichmakesanyactionsuper-fast andeasilyaccessible.Also,thisistheONLYemailclientIknowthatallowsyoutonavigatebetweenthe emailsinathread,andexpandandcollapsethem-allusingyourkeyboard.I'vedreamedaboutthissinceI useditintheGmailwebappalongtimeago.
OniOS:anemailthreaddisplayedasachatisjustawesome.Afamiliarcommandbarisaccessiblevia swipedown,andalsoasuitableactiontoolbaratthebottom-veryconvenient.FullGmaillabelsupportis rareonmobiletoo.
"Incredibleemailexperience”
I am someone who absolutely hates email - I have wrestled with being up to date for a decade on email...untilItriedSuperhuman.Thedesktopisespeciallyamazingwiththeeaseofuseofthecommand shortcuts - the product is so well designed, that it is as if the creators tapped unique human behavioral insights to create an ideal app. It is almost like email is a fun game - and finally, one I can win. I use Superhuman5-6timesadayinsteadofwhenIwouldcheckemailonceortwiceadaymaxwithoutit.
Idolikethefollow-up/reminderfeaturethemost.Ihatelettingthingsfallthroughthecracks,soI'dendup keepingemailsinmyinboxtofollowuponlater,butthenjustforgettingaboutthembecausetherewereso many WithSuperhuman,IcanpusheveryemailIneedtofollowupontoacertainpointinthefuturesoit's outofmywayandoffmyshoulders.It'sonlytherewhenIneedittobe.
IuseSuperhumaneveryday,butIfindIneedtogobacktoOutlook.comafewtimesadaytousecontacts,and thecalendar,andtoseecertainattachments,like.emlfiles.IunderstandSuperhumanisanemailclient,butI domisstheintegrationofMicrosoftOfficeproductssometimesandcannotentirelycutthecord.
Ans:
Superhumanisanemailplatformdesignedtoenhanceyouremailexperience.Itfocuseson makingemailfaster,moreefficient,andenjoyablebyincorporatingcutting-edgetechnologyand thoughtfuldesign.
Ans:
Superhumanstandsoutforitsemphasisonspeed,user-friendlydesign,andexclusiveinvitationonlymodel.Itutilizeskeyboardshortcuts,smartautomation,andAI-drivenfeaturesto streamlinetheemailworkflowandprovideatop-tierexperience.
Ans:
Superhumanoperatesonaninvitation-onlymodel,makingitaccessibletoalimiteduserbase. Thisexclusivitycontributestoitsreputationasapremiumemailservice,attractinguserswho valuebothfunctionalityandacurated,andhigh-qualityexperience.
Ans:
SuperhumanincorporatesAI-drivenfeatures,suchasadvancedemailfilteringandprioritization, tohelpusersfocusonimportantmessages.Thisintelligentsystemassistsinorganizingemails, makingtheoverallemailexperiencemoreefficient.
Ans:
RahulVohraisthefounderofSuperhuman.Hisvisioninvolveschallengingthetraditionalway peopleinteractwithemails.HeiscommittedtorefiningSuperhumanbasedonuserfeedback andtechnologicaladvancements,aimingtoredefinetheemailexperienceforusers.
