Most Trusted Real Estate Companies Leading The Innovation In 2024

MARKETING COORDINATOR (APAC)

Suchita P.

PR & MARKETING COORDINATOR

James H.

BUSINESS DEVELOPMENT EXECUTIVE

Suzanne W.

CREATIVE CONTENT EDITOR

Shalmali W.

CREATIVE DESIGN HEAD

Sankalp K.

Ashwini D. GRAPHIC DESIGNER

SOCIAL MEDIA MANAGER

Narendra S.

DIGITAL CIRCULATION MANAGER

Amanda V.

Welcometothismonth'sspecialeditionofTheEnterpriseWorld,wherewearethrilledto presentourfeatureon"MostTrustedRealEstateCompaniesLeadingThe InnovationIn2024."Inthisissue,wehighlightthetrailblazersintherealestatesector whoaresettingnewstandardsofexcellencethroughinnovativepracticesandunwaveringtrust.

Therealestateindustryisundergoingaremarkabletransformation.Withrapidadvancementsin technology,shiftsinmarketdynamics,andevolvingconsumerexpectations,companiesmust innovatetostaycompetitive.Theorganizationsfeaturedinthiseditionhavenotonlyrisentothis challengebuthavealsobecomebeaconsoftrustandreliabilityintheindustry.

Thesecompanieshavedistinguishedthemselvesbyleveragingcutting-edgetechnologies,suchas artificialintelligence,blockchain,andsustainablebuildingpractices,toredefinetherealestate landscape.Theircommitmenttoinnovationismatchedbytheirdedicationtomaintainingthe higheststandardsofintegrityandcustomersatisfaction.Byprioritizingtransparency,ethical conduct,andcustomer-centricstrategies,theyhaveearnedthetrustandloyaltyoftheirclientsand stakeholders.

Inthisissue,youwillfindin-depthprofilesandsuccessstoriesofthesepioneeringcompanies.We delveintotheirstrategicapproaches,explorethetechnologiestheyareimplementing,andexamine howtheyareaddressingcurrentchallengesandopportunitieswithintheindustry.Theirjourneys offervaluableinsightsintowhatittakestoleadwithinnovationandtrustintoday’scompetitive market.

Asyoureadthroughthisedition,wehopeyougaininspirationandpracticalknowledgethatcanbe appliedtoyourownventures.Letthestoriesofthesetrustedinnovatorsmotivateyoutoembrace changeanddriveforward-thinkingsolutionsinyourownprofessionalendeavors.

Thankyouforjoiningusincelebratingtheleaderswhoareshapingthefutureofrealestate.

Shalmali W. halmaliS

Forthecoverreadabout-

MagnomGroupwasfoundedin2000andin2021 MagnomProperties,RawabiHolding’sreal-estate arm,cameintoexistence.MagnomPropertiesisa dedicatedteamofdevelopersoperatinginEgyptand acrosstheMiddleEast.Itsgoalistoestablishitself asaleaderindeliveringiconicdevelopmentsthatset newstandardsintheindustry.Itsambitionisto becomerenownedforcreatinghigh-endluxury buildingsthataresmartandsustainableand representthefutureofarchitecture.

Whilestrivingtopushboundariesandenvisiona smartertomorrowforallstakeholders,Magnom Propertiesisalsodeeplycommittedtoitscorporate socialresponsibilities.

10 Magnom Properties

Santorini: A Volcanic Haven of Wonders

MAMBA MENTALITY: The Mindset That Can Lead To Better Career & Lifestyle 20 30

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TOMMY HILFIGER: Where Classic Meets Contemporary

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Latest Fintech Solutions for Your Financial Wellbeing

Magnom PROPERTIES

MAGED MARIE CEO

Building the Skyline of Tomorrow through Innovation in the Real Estate

The real estate industry is undergoing a transformative shift. Gone are the days of static brickand-mortar structures. In 2024, innovation is taking center stage, with forward-thinking companies pushing the boundaries of design, sustainability, and technology. This evolution is driven by a new breed of leaders – visionaries who are redening what it means to create exceptional living and working spaces. Magnom Properties pushes industry boundaries and pursues excellence through its distinctive approach to world-class sustainability, innovative smart solutions, and luxurious opulence. It crafts unforgettable experiences that epitomize iconic development in the year 2024.

Maged Marie (CEO of Magnom Properties) holds memberships with the Egyptian Businessmen's Association and the American Chamber of Commerce in Egypt (AmCham Egypt). Additionally, he holds the distinction of being the rst Egyptian commercial astronaut.

COVER STORY

TheVisionaryJourneyofMagedMarie

Magedwassurroundedbyartfromayoungage,thankstohis mother'stalentasanartist.Hestronglybelievesthatartiswhat takesarchitecturetothenextlevel.Thisbeliefinspiredhimto pursueacareerintherealestatesector,wherehecouldenvision andcreateiconicstructuresthatembodyluxuryandinnovation.

Growingupasaself-maderealestatedeveloperinEgypt, MagedalwayshadagrandvisionofleadingtheArabworld towardsagreener,moresustainablefuture.Hehasalwaysbeen drivenbyambitionandthebeliefthatanythingispossiblewith determinationandhardwork.

Maged'sambitionknowsnobounds.Heaimstoinspireyouth bypushingtheboundariesandsteppingoutofhiscomfortzone. HisannouncementofhisintentiontobecomeEgypt'sfirst commercialastronautwithVirginGalacticwasmotivatedbyhis desiretoshowthatbreakingbarriersisachievablewith determination.

ThissamephilosophydrivesMaged'scareerinrealestate.He seesendlesspossibilitiesinthesector,believingthatthegreater one'svision,themoremagnificentitsrealization.With advancementsintechnology,Magedknowsthateventhemost outlandishdreamscanbebroughttolifeintherealestate industry

ForMaged,thebeautyoftherealestateindustryliesinits limitlesspotential.Withtherightvisionanddetermination,he believesthatanythingispossible,andheiscommittedto pushingtheboundariesofwhatcanbeachievedinthesector

CommitmenttoSocialResponsibility

MagnomGroupwasfoundedin2000andin2021Magnom Properties,RawabiHolding’sreal-estatearm,cameinto existence.MagnomPropertiesisadedicatedteamofdevelopers operatinginEgyptandacrosstheMiddleEast.Itsgoalisto establishitselfasaleaderindeliveringiconicdevelopmentsthat setnewstandardsintheindustry.Itsambitionistobecome renownedforcreatinghigh-endluxurybuildingsthataresmart andsustainableandrepresentthefutureofarchitecture.

Whilestrivingtopushboundariesandenvisiona smartertomorrowforallstakeholders,Magnom Propertiesisalsodeeplycommittedtoitscorporate socialresponsibilities.Itscollaborationwiththe esteemedAdrianSmith+GordonGillArchitecture (AS+GGArchitecture)onprojectsliketheForbes InternationalTowerexemplifiesitscommitmentto buildinggreener,smartercitieswhileraisingthebar formodernconstructionstandards.

MagnomPropertiesfirmlybelievesthateconomicand environmentalsustainabilitycanandshouldgohandin hand.Theprimaryobjectiveisestablishingthe companytominimizeitscarbonfootprint,enhancethe environment,andintegrateintelligenceintothebuilt environment.Throughitswork,thecompanyaimsto contributetoamoresustainablefuturewhiledelivering exceptionaldevelopmentsthatinspireandinnovate.

Zero-CarbonFuturewiththeForbesInternational Tower

MagedMarie,thevisionaryfounderofMagnom Properties,hasbeeninstrumentalinredefiningthereal estatesectorwithhisinnovativeprojects.The upcomingForbesInternationalTower,settobe developedinSaudiArabia,UAE,andEgypt,isa testamenttoMaged'sforward-thinkingapproachand commitmenttosustainability

BycollaboratingwithForbestoenvisionthe environmentallyresponsiveForbesInternational Tower,Magedaimstopushtheboundariesofmodern constructionandpursueazero-carbonstrategy.This ambitiousprojectreflectshisvisionforthefutureof architecture,whichemphasizessustainabilityandthe integrationofcutting-edgetechnologyintothebuilt environment.

Magedrecognizestheimportanceofstayingaheadof thecurveinthedynamicglobalrealestatemarket.He understandsthateconomic,social,environmental,and technologicalfactorswillshapetheindustry'sfuturein theMENAregion.Withaportfolioofinnovative projectsonthehorizon,MagedisleadingMagnom Propertiestowardafuturewheremodernmethodsof construction,sustainablebuildingtechnologies,and smarttechnologyintegrationareparamount.Through hisleadershipandvision,Magedispoisedtomakea lastingimpactontherealestatelandscapeintheregion andbeyond.

CommitmenttoEnvironmentalStewardship

MagnomPropertiesfaceschallengesinrealizingtheambitiousgoalof achievinganetnegativecarbonfootprintfortheForbesInternational Tower.Overcominghurdlesrequiresashiftinapproach,including adoptingnewtechnologiesandmaterials,andfosteringcollaboration acrosssectors.Theslowadaptationoftheconstructionindustryandthe lackofstandardizationinlow-carbonpracticesaddcomplexity. Additionally,tappingintocleanhydrogenpresentsfurtherobstacles. However,throughstrategicpartnershipsandmeticulousplanning, MagnomPropertiesiscommittedtoenvironmentalstewardshipinthereal estateindustry

CollaborativeApproachtoRealEstateInnovation

AtMagnomProperties,strategiccollaborationandinnovationare recognizedasessentialdriversofbusinessgrowthintoday'srapidly evolvinglandscape.Withtherapidadvancementoftechnology,staying abreastofdevelopmentscanbechallenging.Therefore,Magnom Propertiesemphasizestheimportanceofpartneringwithindustryleaders toexpandtheirreachandcapabilities.

Thiscommitmenttocollaborationextendsto MagnomProperties'internalteam.The companyprioritizesthecultivationoftalent thatbringsinnovationandacollaborative spirittothetable.Byfosteringacultureof teamworkandcreativity,MagnomProperties ensuresthatitiswell-equippedtoenvision andplandevelopmentsthatmeetfuture needs.

StrategyforFuture-ProofingDevelopments

MagnomPropertiesoperateswithasteadfast commitmenttolong-termsustainabilityinall itsendeavors.ForMagedMarie,thisprinciple isparamountineveryrealestateinvestment andprojectdevelopment.Hefirmlybelieves thattheworkundertakentodaymusthavea lastingimpactonfuturegenerations, exemplifyingthetransformativepotentialof realestatedevelopment.

Inalignmentwiththisvision,MagnomPropertiesnolonger focusessolelyonpresentneedsbutstrivestoenvisionand createfuture-proofbuildings.Byanticipatingandadapting tofuturetrendsandchallenges,thecompanyensuresthat developmentsstandthetestoftimeandcontinuetomeet theneedsofevolvingcommunitiesforgenerationstocome.

ThrivinginaChangingWorld

Intoday'sdynamiclandscape,Magedemphasizesthe importanceofvisionaryleadership.Heacknowledgesthat strategiesthatwereeffectiveinthepastJunenotsufficein thecurrentindustryclimate.Therefore,havingaclear visioncoupledwiththeagilitytoadaptandinnovateis essential.

Furthermore,Magedbelievesthatsustainabilityandthe earlyadoptionofsmarttechnologyareintegralforany effectiveleaderlookingtoprepareforthefuture.By championingtheseprinciples,leaderscanposition themselvesandtheirorganizationstothriveinaneverevolvingenvironment.

StayingAheadoftheCurve

MagnomPropertiesrecognizesthattherealestatemarket isintricatelyconnectedtothebroadereconomyand globaltrends.Tonavigatethisdynamiclandscape successfully,thecompanyprioritizesstayinginformed aboutindustrydevelopmentsandmaintaininga comprehensivemarketvision.Understandingthe interplaybetweentherealestatemarketandthe surroundingeconomyiscrucialformakinginformed strategicdecisions.

Incraftinglong-termstrategies,MagnomProperties alwaysconsidersthefutureoutlook,ensuringflexibility toadapttochangingcircumstances.Thecompany's successisattributedtoitsabilitytoleverageadvanced technologiestodriveinnovationinitsambitiousprojects. Byembracingcutting-edgetechnologies,Magnom Propertieshasachievedsignificantreturnsonits investments,cementingitspositionasaleaderinthereal estateindustry

AtMagnomProperties,thepillarsofquality,reliability,andsustainabilityformthefoundationofthe company Thesecoreprinciplesextendbeyondconstructionanddevelopment,shapingthewayMagnom Propertiesfostersenduringanddedicatedrelationshipswithclients,stakeholders,andindustrypartnersalike.

InvestinginTalent

MagnomPropertiesinitiatedTheYouthEmpowermentProgram(YEPI)in2022tosupportrecentgraduates forthreemonths.Theprogramfocusesonequippingparticipantswiththenecessaryskillsetsrelevanttotheir fieldsofstudy.IncollaborationwithEgypt'sleadingacademicinstitutions,MagnomPropertiesoffers internshipopportunitiestocultivatethenextgenerationoftalent.

ThroughYEPI,youngindividualshavethechancetogainpracticalskillsandinsightswithinMagnom Properties,settingthemonapathtowardapromisingcareerthatcontributestoshapingthenation'sfuture. TheprogramalignswiththeSustainableDevelopmentStrategy:EgyptVision2030,aimingtonurtureand empoweryouthwhileprovidingthemwithjobopportunities.Thecompanytakesprideinwitnessingthe growthandsuccessoftheprogram'sparticipants,whoemergeashighlyskilledandmotivatedindividuals readytocontributetothecountry'sadvancement.

MagnomPropertiesisproudtohighlightitsimpactfulcollaborationwithUNICEF,focused onempoweringadolescentsandyouth.Thispartnershipaimstobridgethedigitaldivideby providinginternetaccessanddigitaltrainingtoyounggirlsandboysnationwide. Additionally,MagnomPropertiesisofferingadiversearrayofskillsdevelopment opportunitiestoenhancethesocio-economicprospectsofthenextgeneration.

ModelforSustainableRealEstate

SustainabilityhasbeenacorevalueforMagnomPropertiessinceitsinception.Itsapproach torealestateprojectsprioritizescreatingenvironmentsthatpromoteoptimalliving conditionsforfuturegenerations.Byembeddingenvironmentalandsocialresponsibilityinto itsstrategicplanningfromtheoutset,MagnomPropertiesensuresthatprofitabilityand sustainabilityarenotmutuallyexclusive.Theyfirmlybelievethatenvironmentalstewardship andeconomicsuccesscancoexistharmoniously.

MagnomPropertiesreceiveddualhonorsattheesteemed2023-2024InternationalProperty AwardsheldinLondon.ThegroundbreakingForbesInternationalTower,boastingafuturistic lifecycleandzero-carbonfootprint,wasrecognizedastheBestCommercialHigh-Rise DevelopmentandBestMixed-UseDevelopment.Theseprestigiousglobalaccolades underscoreMagnomProperties'innovativeprowessandexemplarypositionwithinthe internationalrealestateindustry.

A Volcanic Haven of Wonders

Aplace where nature's dramatic forces have sculpted a landscape

of unparalleled beauty— Santorini. The towering cliffs are home to charming villages with Cycladic architecture against a backdrop of azure skies. Both black and red beaches are remnants of volcanic eruptions and provide peaceful spots for sunbathing. The terraced vineyards on the volcanic slopes produce delicious wines that are well-loved. As the day comes to an end, the skies over Santorini are painted with a variety of colors, creating mesmerizing sunsets that reect the island's timeless charm. In this article, we will explore the unique blend of nature's power and human creativity in Santorini's captivating story.

Climate of Santorini

SantoriniboastsofaMediterraneanclimate characterizedbyhotdrysummersthataremild,wet winters.Duringsummer,temperaturesrangefrom25°C to35°C(77°Fto95°F).Hence,itisafantasticplacefor peoplewholovegoingtothebeachestohavefununder thesun.Thewinterisslightlycolder,butitremains greatfun.Thetemperatureisaround10°Cwithaverage temperaturesofabout15°C(50°Fto59°F).

GeographicalRange

Santorini’swell-knowncliffsandcrescentshapeareinagroupofGreekislandsCyclades,whichwasthe resultofadisastrousexplosionnearlyfourthousandyearsago;however,thiscatastropheforever significantlychangedthelivesofpeoplebuthasledtothecreationofthisuniquelocationweadmire currently ThisGreekislandhasbecomehugelypopularamongholidaymakersduetoitsscenicattraction combinedwithitsconnectionwithMinoancivilization.

Culture of Santorini

Santorinicontainsarichandactiveculture,revisitthisexotic sensationineachvillage.Ontheisland,itiscommontosee howvitaltraditioncontinuesinsideeachvillage.Avisitorto Santorinicanmaketheirholidayperiodmatch,withoneof theisland’sreligiousfestivals,locallyreferredtoas “AGIOMNISIA”,includingmarchesthroughthestreetsto livemusic.GatheringsofpeoplecelebratingWeddingsare oftensimilartoanimaginedperfectworld,somewherefar awaywhereeveryoneknowseachotherthroughdiverse traits.Onecannotignorethatwinesareproducedfrom varietiesofgrapesharvestedonSantoriniIsland.Itisfamous formanythingsasidefromitsfertilevolcanicland.The architectureinthisplacestandsoutsomuchmorebecauseof itswhite-paintedbuildingsonvariousheightsofland, symbolizinghowinheritancehasgoneonfromyeartoyear Itisabeautifulmergerofculture,faith,mealpreparation style,andbuildingdesignsthatshowsuswhatSantoriniis.

Top 5 Local Foods in Santorini

This cheese is extraordinary as it is a brined, tangy cheese made of the nest sheep or goat’s milk. Crumble it over some bread or put it in a green salad for an unforgettable taste of the regional avors.

Fava bean puree is a Santorini and Greece favorite. The smooth consistency of this dip makes it simply irresistible. People usually eat fava when it is drizzled with olive oil or topped with capers, diced onions, and lemon slices. It is an authentic Greek avor, which would make everyone happy.

These delicious fritters are made with juicy Santorini cherry tomatoes bursting with avor. Mixed with herbs, onions, and peppers, these fritters are deepfried to a perfect golden brown. Ntomatokeftedes are a beloved choice for a delightful appetizer or a light lunch.

Chlorotyri

Chlorotyri

Fava

Ntomatokeftedes (Tomato Fritters)

This delicious dip is made from roasted white eggplants, a special variety from Santorini. The eggplants are mashed with olive oil, lemon juice, garlic, and capers to create a smoky and creamy spread that is incredibly tempting. Melitzanosalata is the perfect addition to any meal, especially when paired with pita bread or fresh crudités.

If you're a meat lover, you have to try Apochti. This delicious airdried pork is like jerky and is made from pork loin that has been brined in vinegar, seasoned, and fried to perfection. Apochti is perfect for snacking or pairing with a glass of wine.

Melitzanosalata

Apochti

Famous Places in Santorini

Fira(Thera):ThecliffsidecapitalofSantoriniis amazeofcharmingwhitewashedhouses, charmingnarrowstreets,andstunningviewsof thecaldera.Firaisburstingwithlife,offering vibrantcafes,deliciousrestaurants,uniqueshops, andfascinatingmuseums.

Oia:Thisvillageisfamousforitsbreathtaking sunsets,wheretheskyburstswithvibrantcolors asthesunsetsbelowthehorizon.Oia'sdelightful streetsarefilledwithtraditionalCycladichouses, artgalleries,andboutiques.

Caldera:·Discoverthemagicalheartof Santorini,whichisthefloodedvolcaniccrater. Youcaneasilyhoponaboatorrideacablecarto explorethevolcanicislandsofNeaKameni, PaleaKameni,andThirassia.Don'tforgettotreat yourselftoarejuvenatingmudbathinthe geothermalsprings.

AkrotiriArchaeologicalSite:ThisMinoan settlementwasburiedbyavolcaniceruption aroundthe16thcenturyBC.Itistrulyamazingto seethewell-preservedstreets,houses,and artifactsthatofferaglimpseintoalost civilizationandprovidevaluableinsightinto Minoanlife.

PerissaBlackSandBeach:Perissa'sblacksand beachistrulyone-of-a-kind,formedbyvolcanic ashforauniqueexperienceunlikeanyotherin Santorini.Enjoysoakingupthesun,tryingout excitingwatersports,andindulgingindelicious mealsatthemanyrestaurantsandbeachbars alongtheshore.It'stheperfectplacetohavea blastandcreateunforgettablememories.

Things to Do in Santorini

Cruise the Caldera: You can enjoy a boat tour around the island's volcanic caldera, taking in the rugged cliffs and submerged crater. Explore Vineyards: Visit local wineries to sample Santorini’s exceptional wines, including the famous Assyrtiko varietal.

Hike from Fira to Oia: Enjoy a scenic hike along the Caldera rim, where you will be rewarded with panoramic views and charming villages.

Relax on Beaches: Santorini has a variety of beaches, from the black sands of Perissa to the tranquil coves of Kamari, making it a great destination for sun and sea lovers.

Dine with a View: Enjoy romantic meals overlooking the caldera in cliffside restaurants, savoring fresh seafood and local specialties.

BestTimetoVisitSantorini

ThebesttimetogotoSantoriniiseither inlatespring,whichisbetweenApril andJune,orearlyautumn,during SeptemberthroughOctober,with pleasanttemperaturesallowingmore peoplethanusualtovisititbecausethey arenotcrowdedliketheyusuallyare duringsummerwhenitishot.Such conditionsenableonetocomfortably travelaroundtheislandandengagein variousoutdoorevents,unlikein summerwhenitgetstoohot.

AdviceforTourists

• BookAccommodationEarly:Make sureyoubookaccommodationin yourdesiredlocationearlyenough, especiallyforhotelsduringthepick seasons.

• RespectLocalCustoms:Itisquite importantwhilevisitingSantorinito payattentiontolocaltraditions hencedresscodesofreligious placesotherthangeneraletiquette withinthecommunity.

• StayHydrated:Toremainboth hydratedaswellassun-protected, oneshouldcarryawaterbottle togetherwithsunscreenlotion becausesummerheatsupsomuch inthisregion.

• ExploreBeyondtheTourist Hotspots:EventhoughOiaandFira aremust-visits,thereissomuch moreexposureforyouasatraveler inless-knowntownsonTheIsland, aswellashiddengems.

Conclusion

Santoriniisnotsimplyanisland; instead,itisanenchantingencounter thatcomprisesoverwhelmingnatural beauty,pleasingfoods,aswellas profoundculturalexperiences.Santorini invitesanyoneinterestedinexploring romance,gettingentertainedthrillingly, aswellasdelvingdeepinsideGreek cultureheartily.

SANTORINI

Mamba

The Mindset That Can Lead To Better Career & Lifestyle

A positive and healthy mindset is essential, be it for a career or life. Creating a routine that can help you in getting better every day is necessary and that's what Kobe Bryant practiced and believed in. This led him to not only coin the term Mamba Mentality but also later convert it into a book about his career and life.

WhoisKobeBryant?

KobeBryant(nicknamedBlackMamba)was anAmericanprofessionalbasketballplayer whospenthisentire20-yearcareerwiththe LosAngelesLakersintheNational BasketballAssociation(NBA).Hewasborn onAugust23,1978,inPhiladelphia, Pennsylvania,andtragicallypassedawayon January26,2020,inahelicoptercrashalong withhis13-year-olddaughterandseven others.

WhatisMambaMentality?

InKobeBryant’swords,

“The Mamba mentality is all about focusing on the process and trusting in the hard work when it matters most. It’s the ultimate mantra for the competitive spirit. It started just as a hashtag that came to me one day, and it’s grown into something athletes - and even non-athletes - embrace as a mindset. Hard work outweighs talent - every time. Mamba mentality is about 4 a.m. workouts, doing more than the next guy, and then trusting in the work you’ve put in when it’s time to perform. Without studying, preparation, and practice, you’re leaving the outcome to fate. I don’t do fate.”

“To sum up what mamba mentality is, it means to be able to constantly try to be the best version of yourself.”

ThereisnoparticulardefinitionofMambaMentality.ItisKobe’s mentalityandmindsetthathenamed.Itcametohimrandomly whenhewasmentoringthekidsduringoneofthetours.With time,itbecameasymbolofhavingamindsetthatincludes workinghard,beingextremelyprepared,andnevergivingupon thepathtoreachingagoal.Thephrasebecameamotivationnot onlyforathletesbutalsofornon-athletestokeepgoing,keep pushing,andkeepfighting.

“

“Initially, I thought the phrase “Mamba Mentality” was just a catchy hashtag that I’d start on Twitter. Something witty and memorable. But it took off from there and came to symbolize much more. The mindset isn’t about seeking a result—it’s more about the process of getting to that result. It’s about the journey and the approach. It’s a way of life. I do think that it’s important, in all endeavors, to have that mentality.”

Ko b e Bry ant

Pillars of Mamba Mentality

In his book, Kobe has mentioned that there are ve pillars of Mamba Mentality,

BePassionate

“If you really want to be great at something, you have to truly care about it. If you want to be great in a particular area, you have to obsess over it.”

BasketballwasKobe’spassionandlife.Beingpassionateabout yourdreamiseverythingtobesuccessfulinit.Passionisa powerfuldrivingforcethatcanpropelustoachievegreat things.Whenwearepassionateaboutsomething,wehavea deepsenseofenthusiasm,dedication,andcommitment towardsit.Thispassionprovidesuswiththeenergyand motivationtoputinthenecessaryeffortandworkhardto achieveourgoals.

BeObsessive

“People just don’t understand how obsessed I am with winning.”

Kobewasalwaysobsessedwithwinninghisgamesandtriedto workharderthaneveryoneelse.Obsessioncandriveustogo theextramile,wakeupearlier,workharder,andstriveforthe best.Whenweareobsessedwithachievingaspecificoutcome, weJunefeelanintensesenseofurgencyanddetermination. Thiscanleadustoputinmoreeffort,spendmoretime practicingorworkingtowardsourgoal,andconstantlyseek waystoimprove.

BeRelentless

“I wasn’t willing to sacrifice my game, but I also wasn’t willing to sacrifice my family time. So, I decided to sacrifice sleep, and that was that.”

Beingrelentlessmeanshavinganunwaveringdetermination andpersistenceinpursuingourgoals.Whenwearerelentless towardsourgoals,wearewillingtomakesacrificestoachieve whatwewant.ThisJuneinvolvegivingupcertaincomforts, leisureactivities,orevenpersonaltime.Wearewillingtoput inthenecessaryeffortandworkhard,sometimesgoingbeyond whatisexpectedorrequired.Thislevelofdedicationand sacrificecandemonstrateourcommitmentandresilience.

BeResilient

“Everything negative; pressure, challenges, is an opportunity for me to rise.”

Kobehasfacedalotofcriticisminhisbasketball careerbuthehadstrongresiliencetofacethoseand proveitwrong.Resilienceisapowerfulqualitythat enablesustoovercomechallengesandeliminate worries.Itallowsustofacedifficultsituationswitha proactiveandoptimisticmindset,focusingonfinding solutionsratherthangettingoverwhelmedby worries.Resiliencehelpsusmaintainemotional well-beingbybouncingbackfromdisappointments withoutlosinghope,relyingonastrongsenseof self-beliefandinnerstrength.It'sabout acknowledgingandacceptingdifficultieswhile findinghealthywaystocopeandmoveforward, seekingsupportfromothers,andpracticingself-care.

BeFearless

“If I wanted to implement something new into my game, I’d see it and try incorporating it immediately I wasn’t scared of missing, looking bad, or being embarrassed. That’s because I always kept the end result, the long game, in my mind. I always focused on the fact that I had to try something to get it, and once I got it, I’d have another tool in my arsenal. If the price was a lot of work and a few missed shots, I was OK with that.”

Beingfearlessmeanshavingthecouragetoface challengesandtakeriskswithoutthefearoffailure orjudgment.Itallowsustoembracetheideathat failureisanaturalpartoflifeandanopportunityfor growth.Whenwearefearless,weadoptamindset thatfailingisnotsomethingtobeashamedofor discouragedby,butratheravaluablelearning experience.Itfreesusfromtheconstraintsof perfectionismandencouragesustostepoutofour comfortzone,trynewthings,andpushour boundaries.

How to Apply Mamba Mentality in Your Career and Life

• Becommittedtohardworkandexcellence. Rememberyourgoalsandstayfocusedon them.

• Alwaysstaycuriousandbeopentotryingnew waysofdoingthings.

• Knowyourinnerself.Takethetimeto recognizeyourstrengthsandweaknesses,and embracethemaspartofwhoyouare.

• Don'tbeafraidtoexpressyourthoughtsand ideasinyourownuniqueway.Beopenand honestinyourcommunication.

1.

• Makeitahabittospendsometimeeverydayexploring newreadingmaterial.Setrealisticgoalsthatyoucan easilyachievedaily,andkeeptrackofyourprogress.

• Takethetimetodiscoverandwritedownyourunique talentsandskills.Focusondevelopingandenhancing thosestrengths.

• Committoinvestinginyourpersonalgrowthandwellbeing.Remembertoprioritizeactivitiesthatbringyou joyandfulfillment.

• Learntheartofempathyandacknowledgethefeelings ofothersinyourlifeandcareer

Motivational Quotes from the BookThe Mamba Mentality: How I Play

“Over the years, my routine might have changed some but my philosophy never did. If something has worked for other greats before you, and if something is working for you, why change it up and embrace some new fad? Stick with what works, even if it’s unpopular.”

“My approach always was that I’d rather risk embarrassment now than be embarrassed later, when I’ve won zero titles.”

KobeBryantcoinedthetermMambaMentalityafterhisownmentalityofwinninginhislifeandcareer,butitisthesumof apositivemindsetandbeingconsistentandresilientinlife.Havingapositiveoutlooktowardthegoalswillnotonlylead youtobesuccessfulbutwillalsohelpyoutobebettereverydaywiththeconsistenteffortsyouputtowardyourgoal. 2 3 4 5.

“Pain doesn't tell you when you ought to stop. Pain is the little voice in your head that tries to hold you back because it knows if you continue, you will change.” . . .

“There’s beauty in the process of pursuing what you love. You have to embrace these moments to understand the joy that comes with the grind.”

“The process is the most beautiful part of the journey because that’s where you gure out who you are.”

INTRODUCTION

After a decade of strong growth, Tommy Hilger Corporation suffered a signicant decline in sales and prots in 2000. Shareholders were worried when the company’s stock price decreased rapidly. That means favorite stock on Wall Street was now facing challenges.

In 1985; the Tommy Hilger brand was established by Thomas Jacob Hilger. He found immediate success by appealing directly to the hip-hop community and expanding its line of products. However; it had grown too popular and lost track of the market. The reduction in the prices negatively impacted the reputation of the company for good quality, while its image needs to be simplied.

In the years 2001 and 2002, the Tommy Hilger brand underwent major challenges which included a decrease in revenue and the departure of some of its top leadership. As the revenue fell down the CEO had to decide on an organic restructuring over regaining the lost ground in the US market.

Today after facing tons of challenges, Tommy Hilger has grown to become an apparel brand with 1,000 stores in over 90 countries worldwide. The company has agship stores in major cities such as New York, London, Paris, and Milan, and is currently actively pursuing Japan and Asia as vulnerable future markets.

This case study delves into the journey of Tommy Hilger, examining its strategic initiatives, marketing endeavors, and global expansion efforts.

Where Classic Meets Contemporary

The success of Tommy Hilger is a result of its distinct brand identity and positioning which have made it outstanding in terms of these two things. This brand has always been associated with classical America brought out by merging oldfashioned preppy looks in a more contemporary manner. The use of vivid colors with fearless stripes alongside its iconography (comprising reds/blues) has made Tommy Hilger manage to capture the taste of its customers everywhere around the world. The company has found its way into the crowded fashion industry by using the image of the American lifestyle that people dream about.

MARKETING AND CELEBRITY ENDEAVORS

Tommy Hilger has made its strategic marketing campaigns and celebrity advocacy its key aspects. For it to be seen clearly by many people and be appealing to different groups of people, this brand connects itself with prominent gures in music, sports, and entertainment. Tommy Hilger made several remarkable associations with artists such as Aaliyah, Beyoncé, The Chainsmokers, and sportspeople such as Rafael Nadal and Lewis Hamilton which have increased its popularity among youthful populations. Besides, Tommy Hilger has stayed popular in showbiz thanks to numerous mentions on television as well as appearances in movies making it an important icon in others' lives.

RetailExpansionandE-Commerce:

TommyHilfigerhasbeentoan aggressiveretailexpansionstrategy, settingupaglobalnetworkofbrand stores,departmentstorecounters,and factoryoutlets.Itsbrick-and-mortar shopsinmajorfashioncapitals worldwide,aswellasitse-commerce site,allowittoreachouttothemarket throughvariouschannels.Tommy Hilfigerisembracingdigitalandhas usedtechnologytomakeshoppingon theinternetmoreconvenient.This includessuggestionsthatare customizedjustforyou,afeaturethat letsyoutryonclothesvirtuallyaswell asvariouspaymentoptionsthatyou canmakewithoutencountering hustles.Furthermore,ithasembraced omnichannelretailingtocaterto changingcustomerpreferencesand prepareitselfforgrowthintheeraof theinternet.

StoryBehindTheBrandTommy Hilfiger:It'sBeginning

TommyHilfiger,theguybehindthe brand,isfromElmira,NewYorkstate hadlivedtherewhilethinkingfor himselfhowhewouldonedaybecome abigmusicianlikehisidolsfromthe 1960s.Herealizedthatthepeoplein thetownwherehelivedneedednice clothessimilartothosewornby famousmusicianElvisPresleyamong othersduringthoseyears.Itwasonly 17yearswhenTommyaftersaving $150earnedfromagasstationjob decidedtopurchasebellbottomsfrom thefamouscityofNewYork, afterwardheandhisfriendLarry Stemermansoldthemtofellowcollege matesintheirlocality.

Sameyearafteropeningthefirstshop named‘People’sPlace’inthe basement,theyinstantlyattractedthe

attentionofyoungesterswhowereinterestedinmusicandfashion,hence makingitgrowveryfast;bythetimeitwasending,theyhadmadesalesthat amounteduptoonemilliondollarstherebyrunningtenotheroutletsaround colleges’vicinity

In1970thingstookadownturn,morecompetitorscamein,theeconomic situationwasquiteproblematic,andgenerallypoorleadershipmeantfailure. ThiswastheyearwhenPeople’sPlacewentintoliquidationandconsequently, alltheoutletsbelongingtheJimmyHilfigerwereshutdown.Lateron,he admittedthathehadlostfocusonthebusinesssideofthings,leadingtothe downfallofhisventure.

The Benets - Delivering A Scalable, Digitally Engaging Buying Experience

ACCELERATING SALES, AND ENHANCING EFFICIENCY

With Couchbase(Couchbase is the NoSQL cloud database platform for business-critical and AI-powered applications), Tommy Hilger has accelerated the sales process. The company is also recording sales increases, with pre-fall sales for the Middle East, Africa, and the Netherlands growing.

Dening the present and future of the showroom:

Tommy Hilger said,” Our Digital Showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams. We are passionate about providing our clients with the best service, experience, and quality. Our Digital Showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales.”

Delivering anywhere, anytime engagement:

With the support of Couchbase, Tommy Hilger can develop and deliver a universally engaging experience regardless of device, location, or connectivity. The company can add, access, and combine data in real-time due to Couchbase’s NoSQL architecture, so retailers can not only inspect, modify, and create orders as they browse collections, but also place their nal order and arrange delivery immediately.

Tommy Hilger can continuously add to the number of collections available through the Digital Showroom and expand the concept to locations across the world.

CHALLENGE

A Partnership That Overcomes Differences In Language, Time, And Business Practices Between Europe And Japan

Althoughtheprojectstartedin2011,in Novemberthereweresomehurdlesit encountered.Thecontrastbetween JapanandEuropeispronounced.Here, wecanmentionnotonlylanguagebut alsooperationalmodelsofcompanies, logisticsystems,marketexchange processes,andotherpeculiarities.

Hence,theSAPsystemrequiredmore amendmentsthananticipatedandnone oftheHeadOfficestaffcouldaddress alldistinctions.ArneTajlmafromSVO ICTinTommyHilfigerEurope remarked,“ABeamhasdonesimilar projectswellinthepast.Theyarequite awareofhowbusinessesarerunin Japan.Inaddition,theseguysare specialistsinSAPapplications.Even thoughJapanspeaksadifferent languagefromEurope,hasdifferent schedules,andtheydothings differently“.JapanandEuropehave separatelanguages,distinctschedules, anduniquewaysofdoingbusiness. Buttheystillregardedthemasagood partnerbecausetheybelieveinthe abilityofABeamtosupportandsolve anyissues.

SOLUTION

SAP as the platform for global integration, interfacing with external systems

ThestandardSAPsolutionfortheapparelindustry,knownasAFS,wasusedforglobalintegration.Japanwasunique hencerequiringadifferentapproachfromwhatwasbeingdoneelsewhereintheworld,andthissystemfailedtofully catertotheirneedsandexpectations.Europeadoptedblanketpoliciesunderonesoftwarepackagewhileitwas mandatoryforJapantododifferentthingsinareasliketransportandshops.BeginningAFS,beingthestandardSAP solutionfortheapparelindustryacrosstheglobegotusedbutitdidnotsatisfywellenoughtoenableJapan’s distinctivemodesofoperations.UnlikeinEuropewhereeverythingisfoundunderonesystemi.e.SAP,InJapan logisticsneedstohaveitssystemaswellasstoreoperationsbecauseofthiswecannotimplementwhathadbeendone inEurope.

"TakashiKato,aprojectmanagerinchargeofbusinessplanning,analysis,andIT,hasmoreinsights:"InJapan,they haveacustomarytradingsystemcalledshoka-shiire,whereretailersawaitpaymentforgoodssuppliesuntiltheyare soldoverthecountertocustomers,asituationalsoreferredtoas‘consignmentsales’or‘sale-basedrent.Additionally,

CONCLUSION

JimmyHilfigerbeganinasmallwaybut grewintoaseriousforceinfashion.Bornin 1985,ThomasJacobHilfigerfoundeditand itbecameknownforitspreppystyleand coolpartnerships.Thoughithadproblems suchastoomuchvisibilityandbeingina crowdedfieldovertheyears,itneverthrew inthetowel.Thebrandgotinto partnershipswithcelebritiesforpromotion purposesandthusmanagedtobuildan internationalimagebesidesembracing technology.Utilizingexpertisewasa solutiontoproblemslikecultureshock. Today,TommyHilfigerisstillabigdealin theworldoffashion,showingthatonecan achieveanythingthroughcreativityand hardwork.