Ralph Lauren: Where Tradition Meets Modernity
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Swati S.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Ashwini D. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Thriving in the Digital Age! Inaworldincreasinglyreliantoninterconnectedsystems,thespecterofcyberthreatslooms large.Fromsophisticatedransomwareattackstonation-stateespionage,businessesofallsizes findthemselvesonthefrontlinesofadigitalbattlefield.ThisissueofTheEnterpriseWorld focusesonacriticalissue:pioneeringthefutureofcyberresiliencein2024.
Thelandscapeofcyberthreatsisconstantlyevolving.Hackersarebecomingmoresophisticated, employingever-moreinventivemethodstobreachdefenses.Thestakeshaveneverbeenhigher Asuccessfulcyberattackcancrippleacompany'soperations,erodeconsumertrust,andinflict significantfinancialdamage.
However,amidstthislandscapeofchallenges,thereisalsoimmenseopportunity.Businessesthat prioritizecyberresiliencearenotjustsafeguardingtheirpresent;theyareinvestingintheir future.Byproactivelyadoptingrobustcybersecuritymeasures,businessescanbuildastrong foundationforsustainablegrowthandinnovation.
ThisissueofTheEnterpriseWorldexploresvariousaspectsofbuildingcyberresiliencein2024. Wedelveintothelatesttrendsincybersecurity,fromthegrowingimportanceofartificial intelligencetotheriseofzero-trustsecuritymodels.Weshowcasesuccessfulcasestudiesof companiesthathaveimplementedinnovativesolutionstofortifytheirdefenses.Wealsoprovide insightsfromindustryexpertsonbestpracticesforbuildingacultureofcyberawarenesswithin organizations.
Onthecoverofthismagazineissue,wehavefeatured (VicePresidentand AnkushChowdhary ChiefInformationSecurityOfficer(CISO)atHewlettPackardEnterprise(HPE).Inthisrole,he spearheadsthedevelopmentandexecutionofaforward-thinkingcybersecuritystrategy.His visionistoproactivelyneutralizethreatsandbuildaresilientsecurityinfrastructure,fosteringa security-firstculturewithintheorganization.
Thefuturebelongstothosewhocanadaptandthriveinadynamicenvironment.Byembracinga proactiveapproachtocyberresilience,businessescannotonlymitigaterisksbutalsounlock newopportunitiesforgrowthandsuccess.Weinviteyoutodelveintothisissueanddiscoverthe toolsandstrategiesyouneedtobecomeapioneerinthefutureofcyberresilience.
Forthecoverreadabout- Onthecoverofthismagazineissue,wehave featured (VicePresidentand AnkushChowdhary ChiefInformationSecurityOfficer(CISO)atHewlett PackardEnterprise(HPE).Inthisrole,hespearheads thedevelopmentandexecutionofaforward-thinking cybersecuritystrategy.Hisvisionistoproactively neutralizethreatsandbuildaresilientsecurity infrastructure,fosteringasecurity-firstculturewithin theorganization.
Ankushisaseasonedcybersecurityleaderwitha progressivecareerspanningover25years.His journeyincludesarchitectingsecurenetworksand lawfulinterceptionplatforms,demonstratingafirm foundationintechnicalexpertise.Throughouthis career,Ankushhasconsistentlysoughtleadership roles,takingonresponsibilitieslikemanagingteams, developingstrategies,anddrivingbusinessgrowth.
Hisexperiencetraversesacrossdiverse organizations,includingindustrygiantslikeIBM, Google,AmazonWebServices,andMicrosoft.This exposurehasequippedhimwithacomprehensive understandingofthesecuritylandscapeacross variousdomainsandcloudenvironments.Ankushis astrongadvocateforstayingaheadofthecurve, whichisevidentinhispursuitofcertificationsin securitybestpracticesandemergingtechnologies likeCloudSecurity
Ankushledadigitalsecuritytransformation, enhancedincidentresponse,andtransformed cybersecuritythroughinnovationandstrategic partnerships.Theseachievementsshowcasehis commitmenttoexcellenceandabilitytotranslate visionintotangibleresults.
Ankush Chowdhary UPSHOT BLOG Dublin: A City of Culture, Craic, and Charm
50 Most Interesting Facts about Nike You Have Never Heard off
Ralph Lauren: Where Tradition Meets Modernity
From Setback to Success 5 Ways to Navigate Software Project Challenges
Navigating Change with ANKUSH CHOWDHARY A Visionary's Role in Cybersecurity Evolution “My interest in cybersecurity was driven by the Importance of Safeguarding Our Digital Ecosystem”
“The dening moment in my choice to pursue a career in cybersecurity came from observing the evolving dynamics of cyber threats. The compelling challenge of crafting responsive defenses against an ever-evolving array of cyber risks solidied my commitment to this eld”
Leveraging both his expertise and strategic thinking, Ankush Chowdhary was able to contribute to shaping cybersecurity initiatives.
“Through roles that involved technical leadership and strategic planning, I gained a deeper understanding of the complexities and difculties involved in securing digital networks,” he adds.
Additionally, the opportunity to safeguard information integrity and privacy for organizations and individuals became a motivator for Ankush.
This responsibility continues to grow throughout his journey alongside advancements in technology, reinforcing his dedication to learning, problem-solving, and contributing meaningfully to safeguarding assets and infrastructure.
ASecurityLeaderontheAscend Ankushisaseasonedcybersecurityleaderwitha progressivecareerspanningover25years.Hisjourney includesarchitectingsecurenetworksandlawful interceptionplatforms,demonstratingafirmfoundation intechnicalexpertise.Throughouthiscareer,Ankushhas consistentlysoughtleadershiproles,takingon responsibilitieslikemanagingteams,developing strategies,anddrivingbusinessgrowth.
Hisexperiencetraversesacrossdiverseorganizations, includingindustrygiantslikeIBM,Google,Amazon WebServices,andMicrosoft.Thisexposurehas equippedhimwithacomprehensiveunderstandingofthe securitylandscapeacrossvariousdomainsandcloud environments.Ankushisastrongadvocateforstaying aheadofthecurve,whichisevidentinhispursuitof certificationsinsecuritybestpracticesandemerging technologieslikeCloudSecurity
Currently,Ankushservesasthe and VicePresident ChiefInformationSecurityOfficer(CISO) Hewlettat PackardEnterprise(HPE).Inthisrole,hespearheads thedevelopmentandexecutionofaforward-thinking cybersecuritystrategy.Hisvisionistoproactively neutralizethreatsandbuildaresilientsecurity infrastructure,fosteringasecurity-firstculturewithinthe organization.
Ankushledadigitalsecuritytransformation,enhanced incidentresponse,andtransformedcybersecuritythrough innovationandstrategicpartnerships.These achievementsshowcasehiscommitmenttoexcellence andabilitytotranslatevisionintotangibleresults.
ACybersecurityLeaderinPerpetualLearning Ankushthrivesintheever-evolvingcybersecurity landscape.Heencouragesacultureofcontinuous learningbyactivelyengagingwiththecommunity, pursuingcertifications(Google,AWS,Microsoft),and participatinginindustryevents.Byauthoring“Official GoogleCloudCertifiedProfessionalCloudSecurity EngineerExamGuide,”solidifyhisunderstandingand driveongoingresearch.
Asaleader,hechampionsknowledgesharingwithinhis team,ensuringeveryonestaysaheadofthecurvethrough dedicatedlearningtimeandaccesstoresources.By stayinghands-onindailyoperations,Ankushremainsat theforefrontofadvancementsandthreats,enabling proactivecybersecuritymeasures.Thisdedicationto continuouslearningempowershimandhisteamtoexcel inthedynamicworldofcybersecurity
ACybersecurityLeaderForgingResilience Ankush’scareerexemplifieshiscommitmenttoovercoming cybersecuritychallenges.Hehasconsistentlyfacedandconquered evolvingthreats,shapinghisstrategicapproachalongtheway
• EvolvingThreat:Thecomplexityofcyberthreatshasbeena constantbattle.AtIBM,Ankushledeffortstorefinedetection capabilitiesandproactivelyanticipatebreachestocombatthis growingsophistication.
• SecurityintheCloud:Balancingsecuritywithagilityand performanceincloudarchitecturespresentedanotherhurdle. DuringhistenureatGoogleandAmazonWebServices(AWS), Ankushtackledthischallengehead-on.
• RegulatoryCompliance:Adaptingtodiverselegal frameworkswhilefosteringinnovationhasbeenapersistent challenge.Ankushnavigatedthesecomplexitieswhileleading securityriskandcomplianceeffortsintheAsiaPacificregionat AWS.Influencinggovernmententitiestoshapesecurity regulationsinthepublicsectordemandedasimilarbalance betweenunderstandingconstraintsandopportunities.
• TalentAcquisition:Beyondtechnicalhurdles,Ankush championedtherecruitmentandretentionofcybersecurity professionals.Hefostersacultureofinnovationtokeephis teamsmotivatedandattheforefrontofthefield.
Thesechallengeshaveunderscoredtheimportanceofresilience, creativity,andteamworkincybersecurity TheyshapedAnkush’s viewofthefieldasonethatdemandsconstantvigilanceand adaptability
The Perils of Today’s World of Cybersecurity: Ransomware
Supply Chain Attacks
Phishing and Social Engineering
State-Sponsored Attacks
This persistent threat continues to harm businesses, with the shift to double extortion tactics further escalating the situation.
Recent high-prole incidents highlight the vulnerabilities of interconnected business environments. Attackers exploit third-party services and software to inltrate targeted networks.
Despite advancements, the human element remains a weak point. Advanced phishing schemes and social engineering tactics are still effective ways for attackers to gain access to sensitive data.
The rise of cyber activities backed by nation-states poses a signicant threat to businesses, national security, and vital infrastructure. These attacks are often well-funded and highly sophisticated.
Cloud Security
With more businesses transitioning to cloud-based systems, ensuring the security of these platforms becomes paramount.
Ankush’sexperienceemphasizestheneed foralayeredsecuritystrategy Thisincludes utilizingsecuritytools,educating employees,implementingvigorouspolicies, andstayingaheadofevolvingthreats. However,thetrueaimgoesbeyondmere defense.
“It’s about cultivating a security culture that can adapt and respond effectively,” headds.
LeadingHigh-PerformingCybersecurity Teams Ankush’sapproachtocybersecurityextends beyondtechnicalexpertise.Heunderstands theimportanceofcultivatingateam environmentthatthrivesontechnicalskills andcollaboration.Overtheyearsatleading techfirms,hehashonedamethodfor buildinghigh-performingcybersecurity teams.
Atthecoreliesafocusondiverseexpertise.Ankushprioritizes assemblingteamswitharichblendofskills,incorporatinghackers, complianceexperts,andindividualsfromvariousbackgrounds.He activelymotivateshisteamtopursueongoinglearningopportunities throughcertifications,workshops,andindustryevents.Heensures theteamstaysabreastofthelatestadvancementsandthreats.
Furthermore,Ankushempowershisteammembersbyentrusting themwithownershipoftheirtasksandresponsibilities,creating trust,andallowingindividualstograsptheimpactoftheir contributions. “I understand the importance of appreciation,” Ankushasserts.Heconsistentlyacknowledgesteamachievements andprovidesclearpathsforcareerdevelopment.
Finally,Ankushleadsbyexample.Ascybersecurityprofessionals, theresponsibilityofsafeguardingdataandprivacyiscrucial.He leadswithintegrityandensureshisteamadherestothehighest ethicalstandards.
Byprioritizingthesevalues,Ankushhassuccessfullyguidedteams thatprotectorganizationsanddriveinnovationinthecybersecurity sector.
BalancingSecurityandUsability Heprioritizesuserexperiencebydesigningeasy-to-usesecurity processesandintegratingsecurityfromthestartofproduct development.
Educationiskey Ankushempowersusersthroughsecurityawareness programsandleveragesfeedbackloopstocontinuouslyimproveuser experiencewithoutcompromisingsafety.Herecognizesthevalueof securityadvocatesbutemphasizesmanagingthisapproachtoavoid hinderingcoresecurityfunctions.
Furthermore,AnkushseesAIandautomationastoolstoenhance securitywhilereducinguserburden.Hisfocusoninnovativesolutions fostersauser-friendlysecurityenvironmentthatempowersuserswhile safeguardingassets.Thisapproachcreatesawin-winforbothusersand securityprofessionals.
Collaboration for Stronger Cybersecurity Ankushchampionscollaborationtocombatevolvingcyberthreats.
Shared intelligence Combined expertise Fueling innovation Industry standards Supply chain security Coordinated response Addressing talent shortage To balance between cybersecurity with user-friendly technology is a constant challenge,” “ Real-time sharing of information enables quicker detection and response to potential threats.
Partnerships leverage unique knowledge from various organizations.
Collaboration with research institutions drives advancements in security solutions.
Alliance establish and advocate for robust security frameworks.
Close association safeguards the entire interconnected ecosystem.
Established team-work enables a swift and unied response to cyber incidents.
Afliation allows organizations to share resources for talent acquisition.
Bypromotingacollaborativeapproach,Ankush hasstrengthenedindividualdefensesand elevatedindustry-widesecurity.
AMemorableProject:BalancingSecurity andPrivacy “One of the demanding projects I oversaw was, during my time at Telstra. I was in charge of developing a cutting-edge lawful interception platform, which posed challenges as well as legal and ethical considerations,” Ankush asserts.
AdefiningprojectinAnkush’scareerinvolved thedevelopmentofasystemforlaw enforcementagenciestointerceptvarious communications.Thissystemencompassed mobilecalls,landlines,internetdata,emails, textmessages,multimediamessages,andeven videocalls.
Theprojectdemandedadelicatebalancing act—ensuringpublicsafetywhileupholding fundamentalprivacyrights.Ankush’steam requireddeepexpertiseinnetworkstructures, encryptionmethods,anddatasecurity measures.Theirchallengewastodesigna secure,reliablesolutioncapableofhandling massivedatavolumeswithoutdisruptinguser services.
Asignificanthurdlewasfuture-proofingthe system.Anticipatingevolvingcommunication technologieswascrucialtoensureTelstra remainedcompliantandattheforefrontof capabilities.Collaborationwasparamount. Workingwithgovernmentpartnersensuredthe systemadheredtoalllegalstandardswhile maintainingthehighestsecurityandprivacy protocols.
ManagingthisinitiativehashonedAnkush’s leadershipskillsandunderscoredthesignificant impactcybersecuritycanhaveonthebroader community.Itexemplifiesthepowerof leveragingtechnologyforthepublicgoodwhile maintainingrigoroussecurityandprivacy safeguards.
ANKUSH Cover Story Measuring Success with a Multifaceted Approach Ankushunderstandsthatmeasuringthesuccessofcybersecuritygoesbeyondsimplysafeguardingtheorganization.
Effectivecybersecurityinitiativesmustalsoalignwithbusinessgoals.Here’showheevaluatesthesemetrics:
Reduced Security Incidents and Faster Response Times: A decline in the frequency and severity of security breaches over time, coupled with faster identication, response, and recovery from incidents, indicates a stronger defense posture. Ankush has a proven track record of achieving this, notably reducing breach response times in previous roles.
Compliance and User Education: Adherence to industry standards like GDPR and SOC 2 demonstrates a commitment to strong security practices. Additionally, evaluating the decrease in user-related security incidents after awareness training sessions helps gauge the effectiveness of user education programs.
Security Posture of Vendors and Partners: In today’s interconnected environment, Ankush recognizes the importance of evaluating the security posture of vendors and partners as potential sources of risk.
Security Culture and Continuous Improvement: While assessing the integration of security into company culture can be challenging, Ankush utilizes surveys, participation in security training, and regular security audits to evaluate its effectiveness. He believes that successful cybersecurity programs enhance business operations without hindering efciency.
Return on Investment (ROI) and Risk Management: Ankush measures the ROI of security investments by considering cost savings from preventing incidents and improved business continuity. He also uses maturity models to benchmark the cybersecurity program against industry standards and identify areas for improvement. Penetration testing provides additional insights into vulnerabilities and the effectiveness of existing security measures. Risk exposure levels are assessed before and after implementing security measures to quantify the value of cybersecurity efforts.
Cover Story Byanalyzingqualitativeandquantitativemetrics, Ankushcontinuouslyadjustscybersecuritystrategies toprotecttheorganizationandboostitsgrowth.His approachensuresthatcybersecurityisnotjustashield butalsoanenablerforbusinesssuccess.
ADynamicCybersecurityFuture Ankushanticipatesafutureshapedbyamodular securityframework(cybersecuritymesh)foradaptable defenses.Cybersecurityprofessionalsmustadaptand cultivateuserawarenesstocombatevolvingthreats. Artificialintelligenceandmachinelearningwillplaya vitalroleinproactivethreatpredictionandprevention.
Cloudsecuritywillbeparamountasbusinesses migrate.Zero-trustarchitecturesandenhancedaccess controlsareexpected.Quantumcomputingpresents threatsaswellasinnovativedefenses,potentially requiringupdatedencryptionmethodsandongoing securityR&D.
Regulationsmaybecomestricter,emphasizing proactivecompliancelikeGDPR.Thethreatterrain willdiversify,highlightingtheimportanceof cybersecurityfornationalsecurity.Educatingusers remainsessential,andincidentresponsemaysee automationforimprovedefficiency.Heightenedefforts willbolstersecurityacrosssupplychains.
Byembracingthesetrendsandcontinuouslearning, Ankushbelievescybersecurityprofessionalscansteer thechallengesandopportunitiesahead.
AdviceforBuildingSuccess Ankushoutlinesaroadmapforaspiringcybersecurity professionals.Afoundationincorecybersecurity concepts,riskmanagement,governance,and complianceisessential.Specializationinnetwork security,cloudsecurity,orethicalhacking,coupled withrelevantcertifications,validatesexpertise.
Continuouslearningisparamountinthisdynamic field.Industrypublications,webinars,workshops,and conferenceskeepprofessionalsabreastofemerging threatsandtechnologies.Hands-onexperienceis invaluable.Seekprojectopportunities,internships,or createpersonallabs.Hackathonsandcapture-the-flag competitionsprovideexcellentlearninggrounds.
Developingsoftskillslikecommunication,leadership,and problem-solvingiscrucial.Effectivecommunication translatescomplexsecurityconcepts,whileleadershipskills areessentialforguidingteams.Cybersecurityprofessionals whoalignsecurityeffortswithbusinessobjectivesare invaluableassets.
Maintainingthehighestethicalstandardsisprominentina fieldentrustedwithsensitivedata.Upholdingintegritybuilds respectandtrustwithintheindustry.Byembracing continuouslearningandreadilyconfrontingchallenges, aspiringprofessionalscancarvesuccessfulcareersin cybersecurity
“Remember, a career in cybersecurity goes beyond defending against threats. It involves being at the forefront of safeguarding and shaping the future of society,” Cover Story Did you know Dublin is the center of the oldest pub in Ireland, the Brazen Head? The city is worldwide known for its long literary traditions, its culture, and its friendly welcome. It promises to be an exciting venue for both conference activities and further excursions. If you haven’t visited Ireland before, Dublin is an ideal base where you can start exploring the cultural, historical, and natural attractions of the country.
Join us on a journey where we will learn about the rich and fascinating history of the city, some of its interesting facts, and a brief guide on how to explore the city.
Culture, Craic, & Charm Where is DUBLIN Located? The city is located in Leinster Province on the east coast of Ireland, at the mouth of the river Liffey. If you’re traveling west from England, it is the rst city you meet as you cross the Irish Sea.
Climate and Best Time To Visit TheidealtimetovisittheplaceisJunetoAugustwhentemperaturesarewarm(byIrishStandards)andthecityhostsmany festivals.Thisperiodisthemostexpensiveastheflightandhotelratesarehigh,anditcanbeverycrowded.Ifyouwantto savemoneyandavoidbigcrowds,considervisitinginthewinter(atlowseason)withyourheaviestcoat.
Dublin,thecapitaloftheRepublicof Ireland,wasfoundedbytheVikings inthe9thcentury Theliving conditionsoftheVikingswerefar fromideal.Theysimplyliveinhuts madeofwoodwiththatchedroofs.
Inthe11thcentury,Dublinbeganto builditstradinglinkswithvarious EnglishtownslikeChesterand Bristol.Thiswasthethrivingperiod ofthecityasitquicklybecamethe mostimportanttowninallofIreland, whichhadapopulationof approximately4000people.
Atragedystruckin1190whenalarge fireengulfedthecityinflames.As mostofthebuildingsweremadeof woodandthatch,thefirespread quicklyandcreatedsignificant damage.Theresidentsescapedtothe surroundinghillswherethey constructedtemporaryshelters. Duringthe13thcenturyEnglishKing tooksomebrilliantstepsconcerning protection.Theyreconstructeditwith stones,includingthefortressandthe surroundingwalls.
Rich and Fascinating History Attheendofthe13thcentury,thepopulationwas over8,000andthecitywasbenefitingasa prominenttradecenter.Itemssuchaspottery, wine,andironwerebeingimportedwhileexports includedpulses,grain,andhides.
Therewasalotofgrowthduringthe18thcentury, hospitals,parks,andbotanicalgardenswerebuilt. In1735,theIrishParliamentHousewasbuilt. Soon,transportlinesimprovedasstagecoaches begantravelingfromthecitytovarioustowns, suchasBelfast,Cork,andKilkenny
Today,Dublinisanincrediblypopulardestination. Itisrichinculture,withfriendlypeopleattracting visitorsfromallovertheworld.
FOOD to Tryto Try to Try BAXTY
Itisatraditionalheavymorningmeal consistingofeggs,potatoes,bacon, sausage,tomato,andblackandwhite pudding.Onceyoueatit,youwon’t askforalunch.
ItisanIrish-styledishthatincludes potatoes,cabbage,onions,andkale, blendedwithasolidsquirtofmilk andcream.
Itisatraditionalandbeloveddishof thecity,enjoyedonspecialoccasions. Thedishistypicallycuredandthen slow-roastedtoperfection,resulting inflavorfulmeatwithaslightlysalty taste.
It is a traditional Irish pancake consisting of nely grated and mashed potatoes, pan-fried with buttermilk, eggs, and our.
IRISH STEW It is considered the national dish of Ireland made with beef, garlic, stock, guinness, red wine, potatoes, carrots, and onions.
Irish Breakfast
Colcannon
Roast gammon
1 2 3 4 5 6 7
Thename‘Dublin’comesfromanoldIrishGaelicPhrase‘DubhLinn’whichmeans“BlackPool”when translatedintomodernEnglish.ThisnamewasinspiredbyalargelakethatformedaftertheRiverLiffeyand PoddleStreammerged.
DublinwasrecognizedasaUNESCOCityofLiteraturein2010.Itisthefourthcityintheworldtobe designatedwiththistitleshowcasingitsculturalprofileandinternationalstandingasacityofliterature excellence.
Itishometo750pubs:Ifyou’reseekingtraditionalIrishmusicsessions,cozyfiresidechats,orbustlingsocial hubs,itensuresthereissomethinguniquetodelighteveryvisitor
Dublin’sPhoenixParkisOneoftheLargestWalledCityParksinEurope,comprising1750acres.Itwasfirst openedtothepublicin1747asaplaceofenjoymentforthecitizensofDublin.Today,theparkisenjoyedby10 Millionvisitorsannually.
Dublin’sSpireisTallerthantheStatueofLiberty:TheSpireofDublin,alsoknownastheMonumentofLight, isa120-metertallstainlesssteelpin-likestructureonO’ConnellStreet.ItstandsontheformerNelson’spillarsite andwascompletedin2003.Todayitservesasoneofthecity’smostrecognizablelandmarks.
Believeitornot,Dublinerswillhappilyspend10minutesgivingyoudirections:TheIrisharethefriendliest fellowsontheplanetEarth.Theyarealwayshappytohelpyouwitheverything,theywillhelpyoutotake differentroutesforyourhotel,whichplacestostayawayfrom,andwhatfoodyoushouldtakethere.
Cigarettesarereallyexpensive:Ifyou’reasmoker,beexpectedtopayatleast€15forapackofcigarettes.Soif you’replanningtovisithereandhaveasmokinghabit,thenitwouldbebetterifyoucarryyourpackstoavoid yourexpenses.
TIPS FOR TRAVELERS Must-seesights:TrinityCollegeandtheBookofKells, GuinnessStorehouse,DublinCastle,St.Patrick’sCathedral, PhoenixPark,TempleBar,NationalMuseumofIreland,Dublin Zoo,Ha’pennyBridge,KilmainhamGaolarethefewincredible sitesinthecitythatyoushouldnevermiss.
Currency:ThecurrencyinDublinisEuro(€).CreditandDebit cardsarewidelyacceptedhere,butitwouldbebetterifyoucarry somecash.
Safety:Theplaceisgenerallysafebutbemindfultocarefor yourgoodsincrowdedareas.
Shopping:GraftonStreetisfamousforshoppingandstreet performances.YoucanalsovisitmarketplacesforGeorge’sStreet Arcadeforuniquefindsandlocalcrafts.
AirportTransport:Aircoach,DublinBus,andTaxisare availableasaservicethatconnectstheairporttothecitycenter andthesurroundingareas.
CONCLUSION Dublinstandsasavibrantcityinhistory,culture,and moderncharm.Fromitsancientorigins,itplaysa pivotalroleinliteratureandthearts.Whetheryou’re exploringhistoricsites,enjoyingtheatmosphereof pubs,ortastingcuisines,Dublinpromisesyouan unforgettableexperience.Planyournexttriptothis amazingdestination.
Nikewasestablishedon25January1964, makingitoneoftheoldestapparelbrandsin theindustry.Thecontroversiesandfacts aboutNikearenotlessthanthenumberof productsithaslaunchedinthemarket.
TherearealotoffactsaboutNikethatstill havethepowertoblowyourmind.Ifyou arethebiggestNikefan,thesefactswillact likeyourdailydoseofCaffeine.
ThehistoryofNikeisfullofinterestingfactsandcaptivating stories.HereareafewentertaininghistoricalfactsaboutNikefor alltheradicalfansoutthere:
CarolynDaviswasinspiredtodrawtheswooshfromthe Adidaslogo.
Daviswasgivensharesinthecompanyandagoldenring fortheircontributiontothelogo.
DavidsontransformedtheanglesoftheAdidaslogointoa bold,thick,andcontinuousemblemasatributetothespirit ofperseveranceinovercominginsurmountableobstacles.
MostoftheNikeproductsarenamedafterpopularsports franchises.Forinstance,theproduct,ColumbiaBlue,was inspiredbytheintercollegiatebasketballteamColumbia Lions,whowillforeverremainpopularfortheirbluelion logo.
TheLeBronshoeswereanacknowledgingstatementmade bythecompany’sdesigner,JasonPetrie,toappreciate LeBronJames’firstMVPcampaign.
PhilKnightwasnotonlyoneofthefoundersofthisshoe brand.HewasalsothefirstuseroftheNikeShoes.
NikeMag,knownforitsappearanceintheBacktothe Future-II,isnotthereplicaoftheshoefromthefilm.The shoelackspowerlaces,aprominentfeatureoftheshoe.
Nikehascollaboratedwithmultiplesportsstars.Ken GriffeyJr.isconsideredsuchagoldenfeatherinNike’s hat.
TheNikeAirGriffy1istheresultofthecollaborative effortstakenbyKenGriffeyandTerryTeague.
TheJordan13,popularforitson-fieldperformance,was usedbyMichaelJordanin1997-98.Thisistheshoethat propelledMJthroughhissixthandfinalchampionship duringthe1997-’98season.
AllthefansknowthefactsaboutNikeMagusedby MichaelJ.Fox’stime-travelingcharacterinthemovie ‘BacktotheFuture-II.’Butonlyafewfansknowthatthe shoeswereredesignedandrelaunchedbyTinkerHatfield andTiffanyBeers.
Nikehasproducedsomeamazingdesignsforathletes. HereareafewfactsaboutNikeshoedesigns:
NikeAirTrainer1,Nike’sfirstcross-trainingshoes gainedtheappreciationofnumerouspersonalitieslike BoJacksonandDeionSanders.
NikeMagwasthefirstrechargeablepairofshoes designedbyNike.
OtisDevistodateclaimsthatBillBowermandesigned hisfirstshoesforDavis.
ThetermNikecausednumerousfeudsbetweenthefans. The‘NikevsNykee’warwashaltedbythechairman PhilipKnightwhoconfirmedtheofficialpronouninthe year2014.
ThetrademarkoftheNikecompany—‘Justdoit’— wasinspiredbytheAmericanserialkillerGary Gilmore’slastwords-‘Let’sdoit.’
Nikehiredanadvertisingagencyandthengottheidea fortheirnewsloganfromGary’sfinalwords.
BowermancameupwiththeideaofWaffleshoesby pouringrubberonhiswife’swaffleiron.
Thewaffleshoeswereknownforhavinggrooveson theirsoles.
Themoonshoewasreleasedin1972.Thiswasthefirst timethatNikeincludeditslogoinitsshoes.
Nikehassignednumerouscollaborationsinthepastfewyears.HereareafewfactsaboutNikecollabs:
Ÿ NikelaunchedtheBlazerbasketballshowintheyear 1973whichgainedthempopularityamongstthe fans.TheshoewaswornbyGeorgeGervinwhowas alsoknownasthe‘iceman.’
Ÿ TheAirJordanonewasinitiallyproduced exclusivelyforMichaelJordan.Thiscontainedthe ‘Jumpman’logoforthefirsttime.
Ÿ ThefirstNikestorewasestablishedinDowntown Portland,Oregon.
Ÿ Oneoftheleast-knownfactsaboutNikeisthatits mostexpensiveshoeseversoldwereapairof‘Nike moonshoes.’Thiswassoldforanastonishingprice of$4,37,500.
Ÿ By2023,thetotalcountofthefootwearproductsthis brandproducedreached773.
Ÿ Nikehasincorporatedtheworksofvariousartistsas well.DunkLowPro,SBPariswasonesuch collectionthatfeaturesthepaintingsoflateFrench painterBernardBuffet.Thisshoeshowshowthe companyhasengagedwithbothartandculture.
Ÿ Here’safactaboutNikeforourfashionablefans. Beforehisuntimelypassing,DesignerVirgilAbloh createdanevolutionarysneakerthatmergedthe realmsofcultureandfashion.Heblendedtheiconic AirForce1withLouisVuitton’ssignaturestyle.
Ÿ Thebrandlaunchedoneofitsmostcontroversial shoes-Satanshoes-incollaborationwiththe AmericanmusicianLilNasXandMSCHF.The shoesarecalledoutforusingadropofhumanblood, whichwasclaimedtobedonatedby6ofthe MSCHFemployees.
Ÿ Nikeisknownforitsbolddesignsandstandoutcoloredsneakers.Butthebrandhasalsoproduced somequestionabledesigns.Onesuchweirddesign wastheAirMax1GolfNRG“Grass”whichwas coveredingrass.
Ÿ Nikeownsapproximately700storesaroundthe world.
Ÿ Thecompanyownedmorethan50%ofthemarketshare after1980.NikeownsonlyonesubsidiarycompanyConverseInc.Thisisalifestylebrandthatengagesin marketing,distributing,andlicensingfootwear,apparel, andaccessories.
Ÿ The2010ssawahugeboostinthesaleofshoesduetothe nostalgiaforthe90s.Numerousnewdesignswere launchedafterthis.ThisisanotablefactaboutNike, showcasingitsabilitytoadapttochangingconsumer preferenceswhilemaintainingitsbrandheritage.
Ÿ In1987,thefootwearcompanyusedthesong “Revolution”foranadfeaturingtheirNikeAirMax1 sneaker.TheBeatlessuedthemfor$15million,stating thattheydon’tendorsesneakersorpantyhose.After negotiations,Nikeprotestedandkeptairingthe commercialuntilthecampaignendedin1988.
Ÿ Thebrandisalsoknownforitsinnovativeandunique commercials.Thepopularityofthecommercialshasalso baggedNiketwoGrammyawards,onein2000andthe otherin2002.
Ÿ NikedesignedcustomizedbatbootswornbyMichael KeatoninaBatmanmovie.Theseshoeswerealsoputup forauctionandwereexpectedtobesoldfor$30,000
Ÿ Beforetheshoesbecamepopularamongathletes,tennis playerIIlieNastasewasthefirstprofessionalathleteto endorseNike.Hesignedacontractwiththemin1972.
Ÿ Nikehaslauncheda‘Reuse-a-shoe’drive.Thisprogram recycledmaterialsfromsneakerstocreatesurfacesfor playgrounds,tracks,andgymfloors.
Ÿ Theshoesbrandpossessesapatentforashoecontaining anembeddedcommunicationdevice,markingitasoneof thepioneeringbrandsofasportswearandapparel companyembracingsmartclothingtechnologyglobally.
Ÿ Overtheyears,thecompanyhascontributedsubstantial financialsupporttoaidintherenovationandupkeepof trackandfieldfacilitiesattheUniversityofOregon.
Ÿ Withover60%ofthemarketshare,Nikerulesoverthe shoeandsneakerindustry
AllofuslovewearingNike.Thebrandhas launched1000sofproductsinthemarket. Thecompanynotonlyproducesshoes,but itisthesymbolofourpersonality.Nikeis aglobalbrandwithalegacyofsuccess. ThesenoteworthyfactsaboutNike highlightitseffortstobuildasustainable brand.Ithasestablishedbusiness practices,leavingapositiveimpactonthe marketbeyonditsproducts.
Nikehasbeenapartofthefootwear industryforover60successfulyearsnow TheseinterestingfactsaboutNikehave blownourminds.
Where Tradition Meets Modernity RALPH LAUREN In the world of fashion, where trends come and go in the blink of an eye, there are few brands that continue to reign supreme. One such brand is Polo Ralph Lauren.
Ralph Lauren, a prominent fashion designer founded the brand Polo Ralph Lauren in 1967. Through this brand, he decidedly mixed two fashion worlds: fancy couture (the business of designing, making, and selling fashionable clothes) and classic-style values. It is a fancy name, with big stores and high-quality materials, that reminds people about their craving for luxury fashion.
Join us to explore the secrets behind the brand's enduring legacy and its inuence on the world of fashion.
Brand History of POLO RALPH LAUREN Thehistoryofthebrandisthesuccessstoryofthemostfamouscorporationintheworld.Startingfromasmallfirmtothe presentglobaldominance,thisbrandissynonymouswithhigh-endproductsandfashion.
RalphwasborninBelarustotheLifshitzfamilyin1939.DuringWorldWarII,alongwithhisfamily,hemovedtotheUnited NationsandchangedhissurnametoLorens.AfterstudyingeconomicsatBaruchCollege,hedroppedoutduringtheVietnam War.HemetandmarriedRickyLowbyafterhehadservedinthearmy Tomakeendsmeet,hewentintoBrooksBrothers anddiscoveredhisinterestinfashion.Shortlyaftergettingmarried,hetookajobatBrooksBrotherstopaythebillsforhis newfamily.Intheprocessofworkingthere,hediscoveredhistalentindesign.FascinatedbytheideaoftheclassicAmerican dream,hewaseagertogetwealthyandsoonbegandesigningclothesforladiesinadditiontohismainwork.
Ralphdidnotstopthere.Hetookasignificantstepin1967whenheborrowed$50,000tocreatehisbrandknownasPolo Fashion.Thisbrandwasinvolvedinpoloclothesbecauseitborroweditsnamefromthesport.Hesettledonpolosinceitwas agamefortherichtogetintouchwiththemtosellhisclothes.Theseindividualsrequiredappareldesignedforsport,which theyusuallyboughtfromRalph.Hewishedtoapplytheoldroutineof"TheBankofPickles".Thiswasawayofexplaining thatacucumbercouldonlyturnintoapicklebyplacingitinsidethepicklejar.Inotherwords,ifonewishestobelongtoa specificcommunity,onemustfindthemselvesamongthosewhoconstitutesuchacommunity.Healwaysdreamtofbeing
filthyrich,andthatiswhyhewasseeking wealthyfriends.Heshowcasedhistalentsfor themtoadmireandeventuallyjoinedthem intheirsocialclass.Thisidearepresentsthe quintessential"Americandream"andRalph manageditsowell.
In1971,PoloRalphLaurenwasthefirst brandtounveilT-shirts.Eachoftheshirts haditsnewandprestigiouslogoinscribedon thechest.Itwasfromthiscollectionthatthe popularpoloshirttrendspreadabroad,even reachingUkraineandmanyEuropean countries.ThespecialthingaboutPolo RalphLaurenandLaMartinapoloshirtsis thattheyfeatureauniquetechnologyknown asGrassertechnology Thistechnique requiressmoothandhollowfiberstomake cottonmaterialsuitableformanufacturing. PoloRalphLaurenmen'scottonteesare awesomeatwickingawaysweatfromyour body,hencetheydryveryfast.Thename PoloRalphLaurenissynonymouswith luxury,polo,casual,orclassicattire.
APoloshopisavailableinmostlargecities inEuropeandtheUSleadingtoincreased availabilityofclothes,nomatterwhereyou comefrom.Themostpurchasedstuff includesmen’spoloshirtsthatcanbefound almosteverywhere.Ukrainealsowelcomes high-qualityluxurygoodssuchasthePolo RalphLaurenbrand.
How is the Brand Different from the Rest of the Brands? Thepolot-shirtsaremanufacturedfromthepiqueknitfabric material.Itisoneofthemostrecognizedclothingmaterials usedinthehugerangeofclothingcollectionstoprovide morecomfort.
Wecangetvariouskindsoftexturesandfabriccolorsin polot-shirts.Thepolot-shirtsaremadefrompurekindof qualityfabriccottoncollectionslikeprimacotton,softsilk cotton,andmanyotherfabricmaterials.
Polot-shirtsareusedtoprovidehugenumbersofpractical benefitstoourphysicalbodytokeepusverycoolanddry
Allofthebrand’sproductsareaccessibleworldwidefrom storesinallcornersoftheworld.
Thebrandhasareputationforofferingcommendable customerserviceandawonderfulexperience.
What Are the Challenges Faced By Polo Ralph Lauren Brand? Excess Inventory Problems: Sometimesproductionhousesmanufactureexcessproductstomeetcustomers'demands.Butaftermanufacturing,demands quicklydeclineresultinginexcessinventoryproblems.
Getting Materials and Making Clothes: Toensurethatclothesaremadeunderoptimalconditionsusingqualityfabrics,nowtheproductionsitesaredispersedacross theglobe.
Changing Trends: Fashiontrendschangequickly,whichmeansthebrandmustalwaysremainonestepaheadtoretaincustomerinterest.
Managing Costs: Makinghigh-qualityclothesisindeedlikelytobeexpensive.
EmployeeTraining:Brandawarenessandcustomercarearetwothingsthattaketimetoachieve.Therearemanyworkersin differentgeographicallocations,suchasretailshops,warehouses,andcustomerservicecenters.Itisatoughpartforthe trainerstotrainthematthesametime.
InnovativeMarketingCampaign:
LAUREN’S WINNING STRATEGIES TO REACH POTENTIAL CUSTOMERS RalphLaurenlaunchedanAR(AugmentedReality)-poweredmobileapplicationthatenablescustomerstotryclothes virtually.Sothatgloballyaccessiblevirtualrealityfashionshowscanbeheld,itwouldalsomeanthebrandcouldconvene them.Consequently,bydrawingpeople,thepartnershipwithpromoterswouldincreaseengagementandvisibilityconcerning suchscenarios.Inthisway,customersexperienceinteractiveshopping.
CollaborationWithCelebrities:
RalphLaurenworkswithactors,musicians,orsportspersonalitiestoreachcustomers.
StrongOnlinePresence:
ToreachouttothedemandsofthecustomersRalphLaurenshowstheirstrongonlinepresence.Thishelpsthemto manufacturethesameproductscustomersdemand.
Polo Ralph Lauren is luxurious and has maintained its popularity since time immemorial. It started small and then grew globally but has never changed in quality. Their excellence and dedication to providing exceptional products are commendable. As the fashion industry continues to evolve, the brand’s ability to innovate will likely continue to drive its success. CONCLUSION
5 WAYS TO NAVIGATE SOFTWARE PROJECT CHALLENGES Althoughmanagingsoftwareprojectsmightbedifficult,failurescanbeturnedinto successesifthecorrecttacticsareused.Duetoitscomplexity,software developmentfrequentlyfacesawiderangeofchallenges,frominterpersonal problemsinteamstochangesinthemarket.Projectmanagers,however,may successfullytransformthesedifficultiesintochancesfordevelopmentandadvancement byusingaproactiveandflexibleattitude.Thisarticleexamines5WaystoNavigate SoftwareProjectChallenges,offeringpracticaladviceandtried-and-truetacticstosavea failingsoftwareprojectandproducetheintendedresults.
DiagnoseandAnalyzeProblems Troubleshootingandrootcauseanalysisareessentialforovercomingsoftwareproject obstacles.Timeandresourcesaresavedbythisearlydetection,allowingyoutogetback ontrackbeforedeviatingtoofarfromtheplannedroadmap.Detailedinformation collectedfromallpartiesandextensiveinvestigationsareimportanttechniques. TheParetoChartshowsthemajorcomponentscontributingtoanissue,whereasRoot CauseAnalysisassistsindeterminingtheunderlyingcausesofproblems.Projectissues maybecomprehensivelyviewedandprobablereasonscanbevisualizedwiththeuseof toolssuchastheFishboneDiagramandSWOTAnalysis.Forinstance,asoftware developmentteamthatishavingtroublemeetingdeadlinesmayfindthattheprimary problemsarealackofclarityinrequirementsandinadequatecommunication.Theymay prioritizetheseelementsandconcentrateonenhancingrequirementclarityand communicationchannelsbyemployingaParetochart.
StrengthenTeamDynamics Anysoftwareprojectneedsacohesiveteamtosucceed.Increasingteamcohesionhasa bigimpactonmorale,output,andcooperation.Projectoutcomesaredirectlyimpactedby teamcohesiveness.Acohesiveteamismoreabletoovercomeobstacles,thinkcreatively, andcollaborateeffectivelytoachievegoals.Ontheotherhand,alackofcohesiveness canresultinmiscommunication,hold-ups,andpoorperformance.Arobust,cooperative teammaybefosteredbyanumberofstrategies.Frequentteam-buildingactivitiescan improvecommunicationandtrustamongthegroup.Regularmeetingsandcheck-ins guaranteethateveryoneisonthesamepageandthatanyproblemsaredealtwithright away Thecorrecttoolscanhelptoimproveteamdynamicsevenfurther Task managementmaybestreamlinedandclearcommunicationcanbefacilitatedbyproject managementsoftware.Collaborationplatformsfacilitateconstantandefficient communicationbetweenmembersofateam.
EmbraceAdaptivePlanning Flexibilityisessentialinthefast-pacedfieldofsoftwaredevelopment.Teamsmaybe flexibleandresponsivetounforeseenobstaclesandchangesbyusingadaptiveplanning. Teamsthatuseflexibleplanningarebetterpreparedtoadjusttonewknowledgeand evolvingsituations.Thisstrategylowersthepossibilityofmajorsetbacksandpermits ongoingdevelopment.Adaptiveplanningissupportedbyseveralapproaches.Agile placesastrongemphasisoniterativedevelopment,whichpermitsfrequentfeedbackand modification.Itpromotescooperationandclientparticipationthroughouttheproject's lifetime.MaximizingvaluewhilereducingwasteisthemaingoaloftheLean managementprinciple.Itencouragesproductivityandtheconsistentdeliveryoftiny, doabletaskincrements.
ThinkofasoftwarecompanythatusedAgile methodology Theywereabletoswiftlyrespondto customerinputanddevelopmentsinthemarketby dividingtheirprojectintosprintsanddoingfrequent retrospectives.
Theirabilitytoadaptallowedthemtosuccessfully launchtheirproductbeforerivalswhowerelockedinto strictplanningstages.
CultivateaLearningEnvironment Long-termprojectsuccessdependsonacultureof ongoingeducationandprofessionalgrowth.Itdevelops creativity,strengthensteamdynamics,andequipsgroups totakeonnewproblems.Teammembersstaycurrenton emergingtechnologies,techniques,andbestpractices throughongoinglearning.Employeeengagementand moralearealsoraisedsincetheyfeelappreciatedand caredfor.Thereareseveralwaystogoaboutfosteringa cultureoflearning.Teammemberscanlearnnewskills andinformationpertinenttotheirresponsibilities throughregulartrainingsessions.Acollaborative learningenvironmentisfosteredbyencouragingteam memberstosharetheirknowledgeandexperiences.A softwarefirmismorelikelytoproducecreativeideas andadjusttomarketchangesifitregularlyfunds trainingandknowledge-sharingevents.Theycan overcomeobstaclesandmaintaintheircompetitiveness becauseofthisproactivestrategy
DevelopaRobustRiskStrategy Managingriskseffectivelyiscriticaltoovercoming obstaclesinsoftwareprojects.Teamsmayavoid potentialdifficultiesfromderailingtheirprojectsby recognizingandminimizingrisksearlyon. Identification,evaluation,andprioritizationofrisksare allpartofastrongriskstrategy,whichisthenfollowed bytheimplementationofmitigatingactions.Several methodscanhelpinriskassessmentandreduction. Prioritizingpossiblehazardsaccordingtotheirseverity, theRiskAssessmentMatrixassistsinassessingtheir effectandlikelihood.Awarenesstraininghasalsoproven usefulintransformingandimprovingyourriskand securitystrategy.Aquantitativeanalytictechniquecalled MonteCarloSimulationmakesuseofstatistical modelingtoforecasthowrisksmayaffectprojectresults, enablingmoreinformeddecision-making.Companies areabletoforeseehazardsandtakeactionbeforethey developintoseriousproblemsbyroutinelyupdatingand assessingthismatrix.Theirprojectsuccessratesand stakeholdersatisfactionincreaseddramaticallyasa resultofthisproactivestrategy.
