The Most Influential Business Leaders to Watch Out For 2024

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A P A C E D I T I O N | M A R C H 2 0 2 4 CaseStudy Dining at Your Doorstep: From Restaurants to DoorDash Rahul Ghose Founder and CEO Octanom Tech Pvt Ltd Upshot Shaping the Future: Poland's Top 10 IT Companies To Read More : Article Fresh Techniques for Bulk Email Deletion in Gmail Review Product Review Glassbox The Most InfluentialBusiness Leaders to Watch Out For 2024 Focussed On Reducing India’s Investment Losses! MEET THE MAN

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F r o m E d i t o r ’ s D e s k

elcometothelatesteditionofTheEnterpriseWorld,wherewebring youacuratedselectionofthemostinfluentialbusinessleaderspoisedto makewavesin2024.Inthisissue,titled"TheMostInfluentialBusiness LeaderstoWatchOutFor2024,"weshineaspotlightonvisionaries,innovators, andtrailblazerswhoareredefiningindustries,drivingchange,andshapingthe futureofglobalbusiness.

Astheworldcontinuestonavigateunprecedentedchallengesandopportunities,the roleofvisionaryleadershiphasneverbeenmorecritical.Fromdisruptivestartups toestablishedindustrytitans,theleadersfeaturedinthisissueembodythespiritof innovation,resilience,andforwardthinkingthatareessentialforsuccessintoday's rapidlyevolvingbusinesslandscape.

Throughexclusiveinterviews,in-depthprofiles,andexpertanalysis,weprovide readerswithuniqueinsightsintothestrategies,philosophies,andleadershipstyles drivingthesuccessoftheseinfluentialfigures.Whethertheyarespearheading digitaltransformationinitiatives,championingsustainabilityandsocial responsibility,orrevolutionizingtraditionalbusinessmodels,eachleaderfeatured inthisissueoffersvaluablelessonsandinspirationforaspiringentrepreneurs, executives,andindustryprofessionalsalike.

Moreover,thisissueservesasatestamenttothepowerofleadershipindriving positivechangeandfosteringinnovation.Byhighlightingtheachievementsand aspirationsofthesevisionaryleaders,weaimtoinspireourreaderstothinkboldly, actdecisively,andembracethechallengesandopportunitiesthatlieaheadin2024 andbeyond.

Joinusaswecelebratetheindividualswhoareshapingthefutureofbusinessand pavingthewayforabrighter,moreprosperoustomorrow.Diveintothestoriesof TheMostInfluentialBusinessLeaderstoWatchOutForin2024anddiscoverthe insights,ideas,andinspirationthatwillshapethebusinesslandscapeintheyearsto come.

r o m E d i t o r ’ s D e s k W

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Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights. The Enterprise World Publisher Suchita P. James H. Prathamesh K. Sankalp K. Creative Content Editor Marketing Coordinator (APAC) PR & Marketing Coordinator Business Development Executive Creative Design Head Narendra S. Amanda V. Social Media Manager Digital Circulation Manager editor@theentetpriseworld.com For Editorial Concerns: sales@theenterpriseworld.com For Sales & Branding Enquiries: info@theenterpriseworld.com For Subscription: Follow Us On: Shalmali W. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Shweta K. Graphic Designer Ofce No. 102, Bhakti Genesis, S. No. 245, H. No. 2B, Wakad Aundh Main Road, Above Ather Showroom, Pune. 411057

Forthecoverreadabout-

Rahul’sjourneyisfueledbyadeeppassionforthefinancialmarkets,sparkedin histeenageyears.Startinghistradingjourneyatjust17,hewasfascinatedbythe complexitiesoftheindustry.Evenwhileincollege,Rahulremaineddedicatedto trading,spendinghisfreetimeimprovinghisskillsincampusInternetcafes. Withover15yearsofexperience,Rahul’scareerhasbeenimpressive,risingto leadershiproleslikecountryheadatMoneyFlixandVicePresidentattopbroking firms.

However,itwasrecognizingtheuntappedpotentialintradingandinvestingthat droveRahul’sambition.Realizingtheoverlookedcomplexitiesintheindustry,he setouttorevolutionizethenorm.Thisledtothecreationof ,India’sfirst Hedged platformfor‘Hedgedstyle’tradingandinvesting.

Rahul’simpactstretchesfarbeyondpioneeringdigitalinnovations,withmedia outletseagerlyseekinghisinsightsandexpertise.Authoringover100articles,he hassolidifiedhispositionasaprominentfigureinthefinancialdomain.

L E A D E R S I N S P O T L I G H T

Rahul Ghose 1 2

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0 Article Dining at Your Doorstep: From Restaurants to DoorDash Shaping the Future: Poland's Top 10 IT Companies
0 Review Fresh Techniques for Bulk Email Deletion in Gmail
2 Case study Product Review Glassbox
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| March 2024 12

RAHUL GHOSE

MEET THE MAN Focussed On

Reducing India’s Investment Losses!

Inrecentyears,financialtechnology(fintech)hasemergedasa transformativeforce,reshapingthelandscapeofinvestingand makingtheonce-exclusiverealmoftradingandinvestingmore accessibletothemasses.Yet,amidstthisprogress,acrucialgap remainsthatactuallymakesasignificantdifferencetothe outcomeofparticipants,

However,inthebustlingfintechindustrywherecompaniesvie forprominence,emergesavisionaryentrepreneurwhohasboldly disruptedthestatusquo:RahulGhose.Bypioneeringinnovative solutionstailoredforretailtraders&Investors,hiscompany OctanomTechhasempoweredindividualsfromallwalksoflife toparticipateinthefinancialmarketswithconfidence.Withhis relentlesspursuitofinclusivityandinnovation,Rahulhas solidifiedhispositionasoneofthemostinfluentialbusiness leaderstowatchoutforin2024.

Cover Story
| Octanom Tech Pvt Ltd
Tech Pvt Ltd
- Rahul Ghose
Octanom
www.theenterpriseworld.com | 13

Cover Story

ChartingSuccess:TheStoryofRahulGhose

Rahul’sjourneyisfueledbyadeeppassionforthe financialmarkets,sparkedinhisteenageyears. Startinghistradingjourneyatjust17,hewas fascinatedbythecomplexitiesoftheindustry.Even whileincollege,Rahulremaineddedicatedto trading,spendinghisfreetimeimprovinghisskillsin campusInternetcafes.Withover15yearsof experience,Rahul’scareerhasbeenimpressive,rising toleadershiproleslikecountryheadatMoneyFlix andVicePresidentattopbrokingfirms.

However,itwasrecognizingtheuntappedpotentialin tradingandinvestingthatdroveRahul’sambition. Realizingtheoverlookedcomplexitiesintheindustry, hesetouttorevolutionizethenorm.Thisledtothe creationofHedged,India’sfirstplatformfor‘Hedged style’tradingandinvesting.

Rahul’simpactstretchesfarbeyondpioneeringdigital innovations,withmediaoutletseagerlyseekinghis insightsandexpertise.Authoringover100articles,he hassolidifiedhispositionasaprominentfigureinthe financialdomain.

TransformingTrading:TheOctanomTech Revolution

OctanomTechemergesasabeaconofinnovationin thefinancialtechnologylandscape,drivenbya collectiveexpertiseexceeding100years.Comprising professionalswithdiversebackgroundsinhedging, technicalarchitecture,statisticalanalysis,and extensivetradingexperience,theteamiscommitted topioneeringtransformativesolutions.

OctanomTechproudlyintroducesHedgedand Greein,itsinauguralproducts,signalingaparadigm shiftininvestingandtrading.WithHedged,the companypresentsIndia’spremierplatformdedicated tothe‘HedgedStyle’ofinvesting,addressingcritical marketchallengesoftenoverlookedbyconventional instruments.Inidentifyingkeyissues,OctanomTech recognized:

Astaggering90%ofindividualsreportedlyincur lossesinthefinancialmarkets. ConventionalinvestmentavenuesinIndia predominantlyadopta‘Long-only’approach,lacking inriskmanagement.

Anotableabsenceofplatformstailoredto individualsexperiencinglossesinthemarket,with nospecializedsolutionsavailable.

Alignedwithitsmission,“ReducingIndia’s InvestmentLosses,OneHedgeataTime,”Octanom Techissteadfastinitscommitmenttomitigating financiallossesandempoweringinvestors nationwide.

OctanomTech’sGround-breakingOffering: Hedged

OctanomTech’sflagshipproduct,Hedged,presents asuiteofinnovativesolutionsdesignedtoempower retailtradersandinvestors,settingitapartfrom conventionalplatforms.Theplatformleverages machinelearningandadvancedalgorithmstodeliver “LowRiskOptionsTrades,”providingretailtraders withfullyhedgedoptionspositions.Thisunique approachensuresthatuserscannavigatethe derivativesmarketwithconfidence,mitigatingrisks andfosteringasenseofsecurity

Offeringadistinctiveinvestingexperience,Hedged introduces“SimplyHedgedFunds,”arevolutionary conceptthatcombinesabasketofstockswithbuiltinderivativehedges.Unliketraditionalmutual funds,thesefundsareengineeredtowithstand marketfluctuations,enablinginvestorstoremain investedacrossvariousmarketcycles.Withminimal managementrequired—just5minutesa month—userscaneffortlesslynavigatetheir investments,ensuringconsistentreturns.

Moreover,byaddingnewfeatures,Hedged integratescutting-edgepredictivetechnologyto forecastmarkettrendsaccurately.Itanticipates marketcrashesandupswingsbeforetheyoccur, empoweringtradersandinvestorstomakeinformed decisionswithforesight.

Atitscore,Hedgedremainscommittedtoitsmantra of“fortheloveofretail,”ensuringthatevery productandtechnologyadvancementservesthe needsofsmalltradersandinvestorsinIndia.By prioritizingriskmanagementandaccessibility, OctanomTechstrivestoinstillconfidenceand resiliencewithintheretailtradingcommunity, distinguishingitselfasatrailblazerinthefinancial technologylandscape.

| March 2024 14

Innovative Solutions

Revolutionary Investing Experience

Empowering Retail Trading with Hedged
Predictive Technology Integration
www.theenterpriseworld.com | 15
From Left to Right - SHIV KUMAR PUPPALA (CTO), RAHUL GHOSE (FOUNDER CEO)

Leading the Charge: Rahul’s Impact at Octanom Tech

AtOctanomTech,Rahul’sleadershipspansacrosskeydomains,ensuringthecompanyremainsatthe forefrontofinnovationandcustomersatisfaction:

PRODUCT IDEATION

Rahul spearheads the creative process of conceptualizing groundbreaking solutions that resonate with the needs of retail traders and investors. With a keen eye for market trends and consumer preferences, he drives the development of innovative products and features that set Octanom Tech apart in the industry.

OPTIONS RELATED TECH EXPERTISE

As a Derivative enthusiast, Rahul along with the company’s CTO Shiv Kumar play a pivotal role in steering the company’s technological advancements . Leveraging their experience, they ensures that Octanom Tech remains at the cutting edge of technological innovation, constantly evolving to meet the dynamic demands of the nancial markets.

CUSTOMER SATISFACTION

With a relentless focus on customer-centricity, Rahul prioritizes the delivery of exceptional service and support. A testament to his efforts, Octanom Tech boasts a signicant portion of revenue generated from repeat business and referrals, underscoring the company’s commitment to exceeding customer expectations.

Aboveall,RahulremainsdedicatedtorealizingOctanomTech’soverarchingvisionofmitigatingglobal investmentlossesexceedingabilliondollarsoverthenextdecade.Throughempoweringeverytrader andinvestorwithknowledgeandtechnology,RahulensuresthatOctanomTechstandsasaformidable allyagainstfinancialuncertainties,embodyingtheessenceofriskmanagementencapsulatedintheterm ‘Hedged.’

Cover Story | March 2024 16

TheEarlyTrials

ThejourneyofOctanomTechwasa rollercoasterridefromtheoutset, markedbyexhilaratinghighsand dauntinglows.Withinamere18 months,Rahulandhisteam transformedtheirvisionintoa50 Croreenterprise,afeatunparalleled intheindustry Yet,behindthescenes, thecompanyfacedformidable challengesthattesteditsresilienceand resourcefulness.

OctanomTechencounteredcashflow uncertaintiesthatloomedominously, leavingitwithmerereservestosustain operationsforascant1.5months. Sleeplessnightsbecameroutineasthe teamconfrontedrelentlesstechissues, confrontingeachsetbackwith unwaveringdetermination.Through thesetrials,theylearnedinvaluable lessons,recognizingthedelicate balancebetweenprudenceand strategicinvestment.Additionally,in learningtheropesofentrepreneurship, Rahulworkeddiligentlytostrengthen OctanomTech,pavingthewayforits remarkablegrowthinthefinancial technologyindustry

Rahul’sLeadershipInsights

Rahul’sapproachtoleadershipis refreshinglysimpleyeteffective.He believesinlookingbeyondfancy degreesandfocusingonpeople’s naturaltalents,regardlessoftheir educationalbackground.Forhim, talentmattersmorethanwhereyou studied.Furthermore,headvocates threekeyqualitiesthateveryleader shouldhave.

Rahul’s Leadership Insights

01

02

Firstly, he stresses the importance of respecting the competition and learning from them, even if you’re doing well and better than them.

03

Secondly, he values emotional intelligence, which helps leaders understand and connect with their team members better.

Lastly, he emphasizes the need to prepare for failure, warning against being too condent and always having a backup plan.

Thus, Rahul’s leadership ethos encapsulates a blend of humility, empathy, and strategic foresight. This lays the groundwork for Octanom Tech’s continued growth and innovation under his guidance.

www.theenterpriseworld.com | 17

SUSTAINING SUCCESS

Story | March 2024 18
Cover

TheKeytoWork-LifeBalance

Eventhegreatestleadersknowthatallworkandnoplaycandimtheirbrilliance.Rahulbelieves inachievingaperfectwork-lifebalancethroughtwokeyprinciples:delegationanddisconnecting fromtechnologyduringweekends.Understandingthetemptationforleaderstomicromanage, Rahuldelegatesthetaskoverseeingratherthanpersonallyexecutingthem.Thisculturenotonly fostersefficiencybutalsoenablesscalabilitywithintheorganization.Italsohelpshimprioritize qualitytimewithfamilyandfriends.

Outsideofthework,Rahulindulgesinhispassionstomaintainequilibriuminhislife.Anavid traveler,heembarksonadventureswithhispetpup,Hugo,orwithfriendswheneverhegetsthe opportunity Additionally,Rahulfindssolaceinwriting,ahobbythatkeepshimengagedand connectedtohisfield.Leaderswhowriteareleaderswhothinkdeeply,communicateclearly,and inspireotherstoaction.Asoneofthemostquotedindividualsinthepublicmedia,Rahul’s dedicationtohiscraftnotonlyenhanceshisskillsbutalsoprovidesacreativeoutlettounwind fromthedemandsofwork.

Ahead of the Curve

Octanom Tech attributes its enduring success to a combination of factors that have set it apart in the industry. Central to its achievements is the implementation of a ‘Low-Risk’ model, offering users a sense of security and stability in their investments. Moreover, the company prides itself on its integrity, earning trust through transparency and tangible experiences rather than relying solely on the reputation of its team. Offering free trials of its products allows users to experience rsthand the reliability and effectiveness of Octanom Tech’s solutions.

Additionally, the company’s commitment to transparency is exemplied through third-party audits of all results on the Hedged platform, ensuring accuracy and credibility. This dedication to accountability distinguishes Octanom Tech as a trustworthy platform in an industry often plagued by uncertainty and malpractice.

Every effort dedicated to enhancing customer experience is an investment that never goes to waste. The company’s instant response system for premium users has garnered appreciation, underscoring Octanom Tech’s commitment to customer satisfaction and support. With Rahul’s visionary leadership steering the company, Octanom Tech continues to uphold its legacy of reliability and innovation, setting new benchmarks in the nancial technology sector.

www.theenterpriseworld.com | 19

Cover Story

GuidingLights

ForRahul,trueinspirationstems fromindividualswhohavebuilt theirlivesfromscratch,rising againstalloddstoachieve greatness.Headmiresthosewho haven’thadaprivileged backgroundoraccesstosignificant capitalandconnectionsbuthave stillmanagedtocarveoutsuccess forthemselves.Rahulfinds visionariesinthosewhoexhibit rawtalent,resilience,andan unwaveringworkethic.Heis drawntostoriesofindividualswho havefacedadversityhead-on,only tobouncebackstrongereachtime, fueledbysheerdeterminationand grit.ForRahul,thesequalitiesof perseveranceanddetermination epitomizetheessenceoftrue success,servingasconstant remindersofwhatheaspiresto achieveinhisownjourney.

AheadoftheCurve

OctanomTechisgearinguptorevolutionizethetradinglandscapewiththelaunch ofaground-breakingplatformequippedwithcutting-edgetechnology.Recognizing theoverwhelmingarrayoftechnicalanalysistypesandtoolsavailableintoday’s market,OctanomTechisstreamliningthetradingexperiencebyintroducingsix proprietarytechnologiesandtools.

Thesesophisticatedtoolsaremeticulouslydesignedtoempowerretailtraders, providingthemwiththeessentialresourcesneededtonavigatethemarkets confidently.Withafocusonsimplicityandeffectiveness,OctanomTech’splatform promisestoleveltheplayingfield,offeringtradersofalllevelsacomprehensive solutionforsuccessfultradinginanymarketcondition.Rahulurgeseveryfin-tech enthusiasttokeepaneyeoutforitshighlyanticipatedlaunchlaterthisyear

WordsofWisdomforFutureLeaders

Whileideasmayabound,itistheabilitytoexecutethoseideaseffectivelythattruly setsleadersapart.Rahulemphasizesthathavingagoodideaaloneisinsufficient; whatmattersmostistheabilitytobringthatideatofruition.Moreover,budding leaders,particularlyinthestartupworld,mustnotallowfundingtodictatethe trajectoryoftheirbusinesses.Instead,Rahuladvisesmaintainingabalancebetween ambitionandprudence,ensuringthatthereisenoughrunwaytosustainandscalethe businesswithoutoverextendingresources.Drawingafinelinebetweenambition andfinancialsustainabilityiscrucialforlong-termsuccess,alessoneveryaspiring leadershouldheed.

| March 2024 20

POLAND'S

10 10

Poland’s IT sector is like a hub of smart ideas and cool tech stuff. Imagine busy cities with tall buildings where people work on computers to create all sorts of digital things. From websites to apps, Poland’s IT experts are good at making cool stuff with technology.

In 2024, the IT Services market is projected to generate revenue totaling US$8.31 billion, with IT Outsourcing standing out as the leading segment, expected to hit US$3.05 billion. There’s an anticipation of steady yearly growth, with a forecasted annual growth rate of 7.60% by 2028. In this article, we will look at the top 10 IT companies in Poland

ShapingtheFuture I T C O M P A N I E S
22| March 2024

1.

AVENGA

Headquarters: Cologne, North Rhine-Westphalia

Founded: 1799

Size: 1,001-5,000 employees

Revenue: $1 Billion

Avenga is a top-tier global company in IT engineering and consulting, focusing on custom software development solutions. With more than 20 years of experience, Avenga has helped over 410 clients worldwide by providing effective software solutions tailored to their specic needs. Its team consists of over 4300 digital transformation experts working from delivery centers located across Europe, the Americas, and Asia, ensuring accessibility to clients worldwide. Renowned for its extensive technical knowledge, Avenga is dedicated to being a competitive advantage for businesses in today’s corporate landscape.

2.

FUTURE PROCESSING

Headquarters: Gliwice, woj. Śląskie

Founded: 2000

Size: 1,001-5,000 employees

Founded in 2000 as a software company in Poland, it has now expanded to over 1000 professionals delivering tech solutions globally. It provides end-to-end services, guiding clients from idea to reality, offering expertise in consulting, digital product design, software development, and more. With established frameworks, it has worked on many projects for SMEs and Fortune 500 companies, focusing on agile and user-friendly products. The company prioritizes client and employee satisfaction, believing it’s crucial for their success.

Revenue: $128.2 Million www.theenterpriseworld.com | 23

3.

ITRANSITION

Headquarters: Lakewood, Colorado

Founded: 1998

Size: 1,001-5,000 employees

Revenue: $630.2 Million

Itransition is a trusted global software company with 20+ years of experience. It serves clients from 40+ countries, from small businesses to Fortune 500 companies, offering various software services. With a team of 3000 skilled IT professionals, it can handle any project size. Their methods and efcient model have earned them recognition as a top outsourcing provider by industry authorities like IOAP and Software Magazine.

4.

BRITENET

Headquarters: Warsaw, Masovian Voivodeship

Founded: 2006

Size: 1,001-5,000 employees

Revenue: $204.9 Million

Britenet, a prominent IT rm, has been in the industry for 16+ years, creating innovative tech solutions. With a diverse team, including entrepreneurs and experts, they adapt to market changes. Starting small in 2006 with 10 employees, grown to over 1000 specialists, offering various services. It prioritizes trust, longterm relationships, and exibility as it expands in Poland and internationally.

| March 2024 24

5.

LEVERX

Headquarters: Miami, Florida

Founded: 2003

Size: 1,001-5,000 employees

Revenue: $109.0 Million

LeverX, founded in 2003, focuses on SAP solutions. By merging LeverX and Emerline, it provides full-cycle technology services for business transformations. It has 20+ years of experience, collaborating with SAP as a Preferred Vendor. It prioritizes talent acquisition and maintains partnerships with universities. As an SAP Gold Partner, LeverX has completed 950+ projects for 800+ customers. Emerline offers software engineering services globally, specializing in web and mobile platforms. LeverX and Emerline work together to deliver innovative solutions for various industries.

CLOUDFLIGHT POLAND

Headquarters: New York

Founded: 2019

Size: 501-1,000 employees

Revenue: N/A

Cloudight stands out as a premier full-service provider specializing in industrial digital transformation. Boasting a team of over 1000 procient IT strategists, consultants, data scientists, cloud specialists, and top-notch software architects, Cloudight elevates enterprise digitalization to unprecedented heights. From conceptualization to development and implementation, it accompanies companies throughout their journey. Leveraging its extensive experience and expertise, it strives to be your exible, dependable, and forward-thinking long-term partner.

www.theenterpriseworld.com | 25
6.

8.

TESTARMY

Headquarters: Poland

Founded: 2010

Size: 51-200 employees

Revenue: $22.6 million

7.

LIGHTPOINT GLOBAL

Headquarters: Tallinn

Founded: 2011

Size: 51-200 employees

Revenue: $16 Million

Lightpoint Global has been making software for over 12 years, always focusing on clients’ needs. They’re experts in IT consulting, web development, software testing, UI/UX design, and IT infrastructure. It works with businesses, big and small, providing tailored solutions to meet their needs. With years of experience, Lightpoint Global is known for doing top-notch work and serving a wide range of clients.

TestArmy Group has been helping clients improve their projects for 10 years. It focuses on making software safe, functional, and without errors before it’s released. It’s growing in Central Europe and has completed over 800 projects. Most clients come back because they trust TestArmy, especially in cybersecurity. It has certications and is recognized as a top company. The brand is exible, adapts to clients’ needs, and has lots of experience. It cares about keeping clients’ promises to their customers and making sure their products work well.

| March 2024 26

9.

SECURING

Headquarters: Kraków, małopolskie

Founded: 2003

Size: 11-50 employees

Revenue: N/A

This company has a team of experts in IT security. It helps with various IT solutions like web, mobile, and cloud. Its focus is working closely with clients and providing support from start to nish. Also, share its knowledge by speaking at IT security events around the globe.

10.

EFFECTIVESOFT

Headquarters: San Diego, California

Founded: 2000

Size: 201-500 employees

EffectiveSoft Software Outsourcing started in 2000. It makes software for other companies. It has over 300 workers and has nished more than 1500 projects. The company focuses on quality and making clients happy. It works with clients all over the world. The company’s goal is to use the best technology to make custom solutions for each client. It wants to be transparent and deliver on time. They are proud that many clients stay with them for a long time.

Revenue: $25.0 million www.theenterpriseworld.com | 27
Conclusion:
In this article, we've looked at the best IT companies in Poland.

From big names like Avenga and Itransition to local favorites like Britenet and LeverX, each company brings its strengths to the table. They're all focused on making their clients happy, taking care of their employees, and staying ahead in the tech game. Together, they're shaping the future of technology not only in Poland but around the world.

| March 2024 28
| March 2024 30

Utilizingthe“SelectAllConversations”Feature

Thisisasimpleyetpowerfulfeature.Afterperformingasearchorselectinga category,clickonthe“Selectallconversations”checkbox.Thisallowsyouto selectmorethanjusttheemailsvisibleonthecurrentpage.Withthismethod,you candeletehundredsofemailsinafewclicks.It’slikeusinganettocatchallthe fishinthepondatonce.

KeyboardShortcuts

Timetobringoutthebigguns–keyboardshortcuts.EnabletheminyourGmail settingsandlearnafewthathelpwithbulkemaildeletion.Forinstance,use“*” followedby“a”toselectallemailsinview,then“#”todelete.Itturnsyourbulk emaildeletiontaskintoaswift,keyboard-drivendance.

Insteadofwaitingforemailstopileup,scheduleregularcleanups.Setacalendar reminderforamonthlyorbi-monthlyemaildeclutteringsession.Thisproactive approachensuresthatyourinboxneverreachesastateofoverwhelmingchaos again.It’slikeregularmaintenanceforyourdigitalgarden,keepingitfreefrom weeds.

Conclusion

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In the earlier days, the pleasure of enjoying tasty dishes on multiple occasions involved entering a warm and attractive restaurant, where the atmosphere and the culinary mastery of the chefs created unforgettable dining moments. Sometimes, due to time limitations, hectic schedules, or unexpected circumstances, it becomes quite challenging to go out and eat at a traditional restaurant.

Restaurants have experienced transformation from being exclusive spots to enjoying tasty meals to using digital platforms and delivery services such as DoorDash. Making it incredibly convenient – with a simple tap on your phone, you can order, and soon, a delicious meal arrives at your doorstep.

Brands like DoorDash not only changed how we enjoy meals but also became a lifeline for local restaurants by helping them reach more people. The industry continues to develop with the perfect mix of technology, customer preferences, and culinary innovation. This ensures that in the future, enjoying delicious food will be both convenient and not restricted by distance.

In this article, let's dive into the exciting changes and the adventures in DoorDash's journey. We'll discover the creativity and deliciousness that inuence the present and upcoming scenes of restaurants and food delivery.

| March 2024 32
www.theenterpriseworld.com | 33

History of the Brand:

| March 2024 34

Itisanonlineplatformthatallowscustomerstoeasilyorderfoodfromlocalrestaurantsandhaveitdeliveredstraighttotheir doorstep.EstablishedbyTonyXuAndyFangStanleyTangEvanMoorein2013.Itoperatesinseveralcountries,offeringa widerangeoffoodoptionsanddeliveryservicesforvarioustypesofcuisines.Theplatformpartnerswithdiverserestaurants. Italsohelpsuserstobrowseavarietyoffoodoptionsandplacefoodordersthroughitsapporwebsite.DoorDashhas becomeaprominentplayerinthefooddeliveryindustry,servingasaconvenientandefficientwayforpeopletoaccesstheir favoriterestaurants.

BrandOverview:
Company Foundation Year App Rating on Play Store Uber Eats 2014 GrubHub 2004 Instacart 2012 Postmates 2011 Seamless 1999 GoPuff 2013 ChowNow 2011 Deliveroo 2013 Just Eat 2001 Competitors of DoorDash: www.theenterpriseworld.com | 35

Marketing Strategies Used by DoorDash:

TargetedSegmentation:Itfocuses onthreemaingroups-Dashers (deliverydrivers),Restaurants,and Users.Understandingtheneedsof eachgrouphelpsDoorDashtailor itsmarketingandservicestomeet theirspecificrequirements.

FindingMarketGaps:Itidentified opportunitiesbydeliveringto suburbsratherthanjustcitiesand alsoprovidedvaluableinformation torestaurantsaboutcustomer preferences.

EmphasisonQuality:prioritized thequalityofdeliveryensuringhigh ratingsforbothpartnerrestaurants andDasherstargetedtoprovide userswithapositiveandreliable experience.

UniqueValueProposition(UVP): Itsetsitselfapartbyhighlighting qualityinamarketwhereothers focusonspeedorprice.This differencewassupportedbyhighratedrestaurantsandDashers.

ContinuousTechnological Improvement:Thebrandinvestsin technologytoenhanceuser experience,includingauserfriendlymobileappwithfeatures likeordersuggestions,livetracking, andschedulingdeliveries,meeting changingconsumerexpectationsin thedigitalage.

Customer-CentricApproach: placesastrongweightoncustomer satisfaction,withastrongsupport system,includingadedicated Twitteraccountand24/7website support,quicklyaddressing customerissuestobuildapositive reputation.

AdaptingtoWorldEvents:During COVID-19,thebrandprioritized safetybyofferingcontact-free deliveries,providingsafetysupplies toDashers,andsupportinglocal restaurantsbygivingup commissionfeestemporarily

PartnershipsandCollaborations: Theyformedstrategicpartnerships withmajorbrandslikeWalmartand localbusinessestoenternew marketssuchasgrocerydelivery, contributingtogrowthandchange.

PromotionalStrategies:Itengages intraditionaladvertisingand partnerswithrestaurantstocreate attractivedealsandpromotions,as seenincollaborationslike"Geta BigMacfor1cent,Onlyon DoorDash"withMcDonald's.

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LatestMarketingCampaign:

User Loyalty Programs: It offers the DashPass subscription, providing benets like $0 delivery fees on orders over $12 for a monthly fee, encouraging repeat business and customer retention.

"ANeighborhoodofGoodinEveryOrder"isDoorDash'slatestcampaign, showcasingthepositiveimpactofeveryorderonlocalcommunities.Beyond fulfillingimmediateneeds,eachordersupportslocalbusinesses,paysDashers,and contributestotheoverallwell-beingofneighborhoods.ThroughTV,digital,social media,in-app,andoutdoorads,whichreframesordinaryordersasvitalcontributors tothecollectivegood.Thisinitiativereflectsitsongoingcommitmenttoempower andupliftlocaleconomies,celebratingthediversecommunitiestheyserve.

MarketDynamicsofDoorDash:

AsofJanuary2024,DoorDashisvaluedat$43.10billion,rankingasthe426thmost valuablecompanyglobally.Holdingastrong66percentofthemarketshare,itleads theonlinefooddeliverymarketintheUnitedStates.Also,theirappboastsastrong ratingof4.6outof5stars.

Controversies:

Ithasbeenthetargetofvariouslegalchallengesaswellascriticism.Onemajor problemthatraisesquestionsabouttransparencyistheunsupportedpracticeof withholdingtipsfromdeliverydrivers.Additionally,thebusinessischargedwith antitrustpricemanipulation,whichcouldreducecompetitioninthefooddelivery industry.Duetoitsunapprovedrestaurantlisting,thecompanyhasdrawncriticism andfacedstruggleswithrestaurantowners.Also,thereiscontroversysurrounding themisclassificationofworkersasindependentcontractorsratherthanemployees, whichaffectslaborrights.DoorDashfacesdifficultiesinrespondingtopublic concernsandresolvinglegalissuesintheeconomicenvironmentasaresultofthese controversies.

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FutureoftheFoodDeliveryIndustry:

Eco-friendlyandbeneficialdeliveryservices arethefocusofthefutureoffooddelivery. Personalizedexperienceswillbeprovidedby cutting-edgetechnologieslikeAIandAR. Sustainabilitywillbehighlighted,witha focusonenvironmentallyfriendlybehavior Formingpartnershipswillincreasethe varietyoffoodchoicesthatareopentoyou. Itcombinestechnology,sustainability,and effectivesatisfyingofyourappetite!

Dronesandself-drivingcarsofthefuture willexpeditedeliveriesandcutdownonwait times.AIwillpersonalizerecommendations accordingtoyourpreferences,makingeach ordermoreenjoyable.Menuexploration throughvirtualrealitycouldbemade possible.Sustainablepackagingandlocal sourcingwillbethemainfocusofthese initiatives.Newanddistinctiveoptionswill beintroducedthroughpartnershipswith regionalfarmersandartisans.Itisthought thatfooddeliveryinthefuturewillbequick, environmentallyfriendly,andcustomized justlikeyourpreference.

Conclusion:

Ithastransformedhowweexperience dining,providingalifelineforlocal restaurantsandleadingtheonlinefood deliverymarket.Throughstrategicmarketing andtechnologicaladvancements,ithas becomeamajorplayer,adaptingto challengesliketheCOVID-19pandemic. Thecompany'scommitmenttocommunity impactisevidentinitslatestcampaign.

Despiteitssuccess,itfacescontroversies relatedtotransparency,workerclassification, andantitrustconcerns.Lookingtothefuture, thefooddeliveryindustryaimsfor sustainabilityandtechnologicalinnovation, withDoorDashcontrolledtoplaya significantrole.Expectafuturemarkedby quick,eco-friendly,andpersonalizedfood deliveryexperiences.

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Overview

Glassboxisasoftwarethathelpsstreamlinewebanalyticsviasessionreplay,customerjourneymapping,andheatmaps.It allowsorganizationstorecord,replay,andanalyzecustomerinteractionswiththeirdigitalproductssuchaswebsitesand mobileapplications.Itwasfoundedin2010byYoavSchreiber,YaronGueta,andHananBlumsteinwhoenvisionedtohavea platformthatsupportedbothwebandmobileappstogiveusersamorecompletepictureofthecustomerjourney.The softwareworksbycollectingdatalikemousemovements,keystrokes,andanyotherinteractionsonthewebpage.By providingtheseinsights,ithelpsorganizationsthathaveadigitalpresencelikee-commerce,healthcare,finance,and hospitalitytoimproveandoptimizetheiruserexperience.

Features

Glassboxhasawiderangeoffeaturesthathelpingaininginsightaboutuserinteractionsandbehaviorsondigitalplatforms likewebsitesandapplications.

Sessionreplay-Thesoftwareallowsitsusersto replayindividualsessionsthatoccuronwebsites andapplications.Yougettoviewhowvisitors navigatethroughyourplatform,interactwith variouselements,orencounteranyissues.This featurecanhelpwithidentifyingusability issues,userfrustrationsandimproveuser experience.

DataVisualisation-Glassboxhasmanydata visualizationtoolslikegraphs,charts,and heatmapstorepresentuserbehavioreffectively Withthehelpofthesetools,youcangetinsights intouserengagement,navigationpaths,click patterns,andmanymore.

Hanan Blumstein Headquarters
Employees - 300+ Website
Establishment year - 2010 Founder - Yoav Schreiber, Yaron Gueta and
- London, England
- https://www.glassbox.com/
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AnomalyDetection-Withthehelpofthis feature,businessescanidentifyunusualpatterns, deviations,orbehaviorsthatmayindicate technicalissues,securitybreaches,orfraudulent activity.

ConversionFunnelAnalysis-Aconversion funnelisastep-by-stepjourneyausertakesto takeanactionlikemakingapurchase.This featureallowsyoutoanalyzeandvisualizethat. Thiscanhelpinidentifyingdrop-offpoints,and areasofoptimizationtomaximizeconversion rates.

ProsandCons

FormAnalytics-Withthisfeature,youcanget insightsonhowauserinteractswithforms, wheretheyencounterdifficulties,andhowform designcanbeoptimizedtoimproveconversion ratesandusersatisfaction.

Integrationandcustomization-Thesoftware seamlesslyintegrateswithawiderangeofthirdpartytoolsandplatforms,includingcontent managementsystems,customerrelationship management,andmarketingautomation software.Italsohasanextensivecustomization option,whichallowsyoutocustomizethe platformasperyourpreferences.

Pros Cons

Itoffersadetailedinsightintouserbehavior,allowing businessestounderstandhowtheirvisitorsinteractwith theirwebsite.

Withtoolslikegraphsandheatmaps,itbecomeseasierfor businessestointerpretcomplexanalyticdata.

Withthehelpofadvancedalgorithmfeatures,businesses candetecttechnicalglitchesorsecuritybreaches.

Withfeatureslikedataanonymization,masking,and redaction,businessescanbeassuredthatsensitive informationisprotectedwhiletheystillgetdetailedinsight. Yougettocustomizethelayoutasperyourneedsand requirements.

Itoffersthird-partyintegrationoptionswithvarioustools andplatforms.

Itisacomplexsoftwarethatcanbeanissuefor beginnersandnoviceusersandcantakeawhileto learnalltheadvancedfeatures.

Itsfeatureslikesessionreplayorcomprehensive analyticscanberesourceintensivewhichmayleadto increasedstorageandprocessingrequirementsand mightimpacttheperformance.

Itisapremiumsoftwarethatcanbeexpensivefor smallbusinessesandstartups.

Itisheavilydependentondataqualityandaccuracyso businessesneedtoensurethatthedataisproperly implementedandmaintained.

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PlansandPricing

GlassboxoffersplansaccordingtoConversionoptimization,Customerengagement,ProductionSupport,andCompliance.Foreach businesstheplanisdifferentandcustomizable,hencetoknowthepricingforyourbusinessyouhavetocontactGlassbox.

Friendly UI Business

WhatdoyoulikebestaboutGlassbox?

IlikethefriendlyUIofglassboxconsole,everythingis wellorganizedandwelllaidoutonthescreen.Itiseasy tosearchtherecordedsessionsusingdifferentsearch criteria.Itcoversalltheinformationthatweneedfor investigatingeachsession,includingthebrowser information,IPaddress,anddeviceinformation.Itis alsoeasytoimport,export,andsharesessions.

WhatdoyoudislikeaboutGlassbox?

Therearetoomanycolumnsonthedefaultrecorded sessionspage.Ithinksomeofthemcanbehiddenfirst, forexample,theStartTime(GMT)column.andit wouldbehelpfulifthereweresomereal-timetipsfor searchingandotherusage.

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Investigatingerrorsinourcustomer'ssessionsand locatingtheareaswhicharepronetoissues.fixingthem andgivingourcustomersabetterdigitalexperience.

A lot of great insights

WhatdoyoulikebestaboutGlassbox?

IlikethefactthatIcanuseGlassboxtoreviewsessions whereourcustomersarestruggling.Thishelpsusto quicklylookatwhatintheproductorprocessisbroken andwhatweneedtodoinordertofixit.

WhatdoyoudislikeaboutGlassbox?

Thereisalotofdata.Sometimes,itcanbecomplicated toknowhowtocreatefiltersandbettercriteria.The recreationofscreensalsoisn'tstraightforwardmany times.

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Fixingoursiteandsupportingourdevlopsteam.it takesmuchlesstimetoidentifyissuesandtoconvince othersintheorgasweallareworkingaroundasingle sourceoftruth.

Oriented

WhatdoyoulikebestaboutGlassbox?

Seeingasaccuratelyaspossiblewhatourcustomersof visiblyexperiencinginourwebapps.Itcomplements ourloggingandhelpsusmonitorreleases.

WhatdoyoudislikeaboutGlassbox?

AlotoftheresourcesontheGlassboxwebsitearesalesoriented.ButI'dliketoseemoreresourcesgeared towardsengineers,andhowtheybestimplement Glassbox,alongsideguidedtutorialsonhowtogetthe mostoutofGlassbox.SellingtheideaofGlassboxto 'HeadofProduct'iseasyenough,buttoreallygetthe valueoutoftheproductitneedstobesoldtotheteams implementingandusingit.

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Reducingcustomerabandonmentfromourwebsiteand gainingahigherlevelofadoption. ingourcustomersabetterdigitalexperience.

You get what you pay for

WhatdoyoulikebestaboutGlassbox?

IhavetosaythatIamverypleasedwiththistoolspecificallywithitsaugmentedjourneymapwhichhas varioustypesofinsightsregardingthereasonwhymy customersarehavingissues.

WhatdoyoudislikeaboutGlassbox?

Thesolutionperformeditwastold,butwould appreciateifthereweremoretrainingvideoson onboardingsothatourteamcouldgetuptospeed quicker

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Sortingthesessionsaccordingtowherecustomershave problemswecanthenprioritizewhatweneedtodeal withfirst(intermsoferrors)sothatwegetthemostout ofourresources.

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