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WelcometothelatestissueofTheEnterpriseWorldmagazine!Inthis
edition,wedelveintooneofthemostsought-aftertopicsinthebusiness world:franchising.Titled our "TheBestFranchisestoBuyin2024," magazineaimstoprovidevaluableinsightsandguidancetoentrepreneursand investorslookingtoventureintothefranchisingrealm.
Franchisinghaslongbeenhailedasalucrativebusinessmodelthatoffersboth franchisorsandfranchiseesnumerousbenefits,includingbrandrecognition, establishedoperationalsystems,andongoingsupport.However,withcountless franchiseopportunitiesavailableacrossvariousindustries,findingtherightfitcanbe adauntingtask.That'swhereourexpertanalysisandrecommendationscomein.
Inthisissue,wefeatureadiverserangeoffranchisingopportunitiesspanningsectors suchasfoodandbeverage,retail,healthcare,education,andmore.Oureditorial teamhasmeticulouslyresearchedandcuratedalistofthetopfranchisespoisedfor successin2024,takingintoaccountfactorssuchasmarkettrends,franchisee satisfaction,financialperformance,andgrowthprospects.
Furthermore,wegobeyondmererankingsbyprovidingin-depthprofilesofselect franchises,spotlightingtheiruniquevaluepropositions,growthstrategies,and successstories.Whetheryou'reanaspiringentrepreneurlookingtoembarkonyour firstfranchiseventureoranexperiencedinvestorseekingtoexpandyourportfolio, ourcomprehensivecoverageaimstoempoweryouwiththeknowledgeandinsights neededtomakeinformeddecisions.
Asthebusinesslandscapecontinuestoevolve,franchisingremainsaresilientand dynamicindustryofferingampleopportunitiesforgrowthandsuccess.Wehopethat thisissueofTheEnterpriseWorldservesasavaluableresourceonyourjourneyto findingthebestfranchisestobuyin2024.
Shalmali W. halmaliSForthecoverreadabout-
EstablishedinSpainin1992,NaturHouse’smissionrevolvesaround educatingindividualsandpromotinghealthierlifestylesandimproved dietaryhabits.Asaprimaryoutcome,itaimstofacilitateweightlossin astraightforward,entirelynatural,andcost-effectivemanner. Moreover,itsapproachextendsbeyondmereweightreduction, emphasizingtheacquisitionofskillstomaintainachievedresultsover thelongtermwhilesimultaneouslycontributingtopreventing metabolicdisorders.Founder envisioned,three FelixRevuelta(CEO) decadesago,thedemocratizationofpersonalizeddietservicesby bringingthemintotheretailsector.Overtheseyears,withacustomer baseexceeding7millionsatisfiedindividuals,NaturHousehas continuedtoexpanditspresence,introducingourfranchisingbusiness formattonewterritories.
In2005, hadtheopportunityto RaffaelloPellegrini(GroupCEO) meetMr.Revuelta,activelyseekingaSpanish-speakingmanagerwith anentrepreneurialbackgrond.
Shaping the Future: Poland's Top 10 IT Companies
24
Beyond parallels: discovering new horizons in virtualization solutions
What is the Untold Story of Kellogg's Breakfast Mate Failure?
32 article
38 CASE STUDY upshot
46 Review Seismic Review
Inthecurrentscenario,thereisa recognizedneedtoaddressthe globalissueofunhealthydietary habitsandoverweight.Therefore, theprevalenceofthesehealth issueshasreachedaglobalscale, promptinganeedforinnovative solutionstopromotehealthier lifestylesandcombatthenegative impactsofpoordietarychoices.By offeringanexclusivelineofnatural productsandanutritionaleducation program,NaturHouseispositioning itselftoaddressthisneed.Combining naturalproductswitheducationaims tocontributetoapositiveshiftin dietarybehaviorsandaddressthe broaderissueofunhealthydietary habitsandoverweightglobally
EstablishedinSpainin1992, NaturHouse’smissionrevolvesaround educatingindividualsandpromoting healthierlifestylesandimproved dietaryhabits.Asaprimaryoutcome,it aimstofacilitateweightlossina straightforward,entirelynatural,and cost-effectivemanner.Moreover,its approachextendsbeyondmereweight reduction,emphasizingtheacquisition ofskillstomaintainachievedresults overthelongtermwhile simultaneouslycontributingto preventingmetabolicdisorders.
FounderFelixRevuelta(CEO) envisioned,threedecadesago,the democratizationofpersonalizeddiet servicesbybringingthemintothe retailsector.Overtheseyears,witha customerbaseexceeding7million satisfiedindividuals,NaturHousehas
continuedtoexpanditspresence, introducingourfranchisingbusiness formattonewterritories.
In2005,RaffaelloPellegrini(Group CEO)hadtheopportunitytomeetMr Revuelta,activelyseekingaSpanishspeakingmanagerwithan entrepreneurialbackground.Atthat time,theobjectivewasclear: establishingandelevatingtheItalian marketfromitsnascentstages.Over theyears,thisendeavorproved immenselysuccessful.By2015,when thecompanyachievedlistingonthe Madridstockexchange,Italyemerged asthesecond-largestmarketinterms ofsell-out,boastinganextensive networkofover500shops.
Remarkably,theItalianbranchtookthe leadinprofitability,showcasingthe remarkablegrowthandstrategic successachievedunderRaffaello’s management.
Inasignificantturningpointforthe company,Mr.Revuelta,recognizing Raffaello’ssubstantialcontributionsand leadershipcapabilities,madeapivotal decisioninFebruary2023.Heentrusted Raffaellowiththeentiregroup’sCEOrole, endowinghimwithfullresponsibilities.This appointmentmarkednotonlyarecognition ofpastaccomplishmentsbutalsoastrategic movetoentrustthereinsoftheentire organizationtoanindividualwhohadplayed acrucialroleintheflourishingtrajectoryof theItalianmarket.FrombuildingtheItalian markettosteeringittowardsbecominga cornerstoneofthecompany’ssuccess,his leadershipplayedapivotalrole.The decisiontoappointhimastheCEOofthe groupin2023isareflectionofMr. Revuelta’sconfidenceinRaffaello’sability toleadthecompanyforwardintonewrealms ofgrowthandprosperity.Itunderscoresnot onlytheachievementsofthepastbutalso thetrustplacedinRaffaellotonavigatethe companythroughthedynamiclandscapeof thefuture.
Afterfiveyearsofmeticulouscommercial refinement,NaturHouseexpandedits footprintbyopeningfouradditionalshops. In1997,recognizingthelimitationsimposed bythepre-e-commerceera,thecompany venturedintofranchising.Thisstrategic movewaspromptedbythenecessityto increasethe“NaturHouseMethod”in differentcitiesandcountries.Withoutonline commerceoptions,establishingnewphysical shopswasthesolemethod.Thefranchising contractemergedastheoptimalsolution, allowingthecompanytoexpanditsnetwork whileretainingcontrolovercrucialelements likeshoplocations,layouts,servicequality, productscaleeconomies,andbrandidentity CentraltotheexclusivityofNaturHouseis itsproprietaryknow-howencapsulatedinthe “NaturHouseMethod,”seamlesslyblending complementaryprofessionalserviceswith herbalsupplements.Fromtheperspectiveof franchisees,thedistinctivenatureof
NaturHouse’sfranchisingmodelliesinits abilitytoprovideacost-effectivemeansof enteringthenutritionbusiness,offeringa substantialreturnoninvestmentandthe satisfactionofcontributingtopeople’s improvedandpotentiallyprolongedlives.
NaturHousehasmeticulouslyadaptedits franchisingformattoalignwithsectoral changesthroughoutitsevolution.The companyembracesnewtechnologiesto modernizeitsapproach,recognizingthat whileadvancementsarecrucial,thecore businessremainsrootedinhuman-tohumaninteractions.Anotableexampleof thisadaptabilityisthesuccessfullaunchof e-commerceandtele-consultationservices duringtheinitialCOVIDlockdown. NaturHouseleveragedtechnologyto enhanceperformance,demonstratingits abilitytoremainresponsivetochanging circumstances.Presently,thecompanyis activelydevelopinganewappand wearabledevicestoelevatetheperceived qualityofremoteservicestomirrortheinshopcustomerexperience.Thisinitiative signifiesNaturHouse’scommitmentto utilizingtechnologyforefficiencyand deliveringaseamlessandhigh-quality customerexperience,irrespectiveofthe interactionmode.
Presently,theglobalriseinobesityand overweightissueshasreachedapandemic scale,emergingasasignificanthealth concernworldwide.However,in1992, whenNaturHouseinaugurateditsfirststore inVitoria,asmalltowninnorthernSpain, societalawarenessofthesehealthissues wasnearlynonexistent.Inlightofthese challenges,establishingaretailchain centeredaroundthe“NaturHouse Method”—featuringcomplimentary professionaldietaryconsultationsand herbalsupplements—becameaformidable culturalundertaking.Infact,NaturHouse hassuccessfullyovercometheseobstacles bydeliveringoutstandingresultstoclients andofferingeffective,genuinely professional,andsimultaneouslyaffordable service.
Atthehelm,RaffaellospearheadstheNaturHouseteamandpropelsit towardgrowthandsuccess.However,despitebeingoneoftheleaders attheforefront,heemphasizesthattheconceptof“bossloneliness”is oftendiscussed,firmlybelievingthattheexperienceofleadingateam isnotpredetermined;rather,itisshapedbyhowoneexercises leadership.Anembodimentofthisbeliefisevidentinhislong-standing teammembers,showcasingtheprofoundimpactofeffectiveleadership onteamdynamics.Since2005,Chiara,theinauguralalimentary consultantofthefirstItalianshops,hasbeenanintegralpartof Raffaello’sjourney.Fromtheseearlydays,shehasevolvedwithinthe organization,nowholdingtheesteemedpositionofChiefTechnical Officerfortheentiregroup.Similarly,thefirstareamanagerhiredin 2007toaidindevelopingtheItaliannetworkhasrecentlybeen appointedasChiefDevelopmentOfficer.Thisstrategicevolutionof teammembersreflectstheirindividualgrowthandthecohesiveand lastingbondformedunderRaffaello’sleadership.
TheuniquestrengthofRaffaello’steamextendsbeyondmere professionalresilience;itliesinthesharedpassionforthecompany’s mission.DespiteRaffaello’srenownedworkaholictendencies,theteam maintainsasenseofenjoymentandfulfillmentintheirdailyendeavors. Theabilitytoinfusepassionintotheirworkwhileadaptingto Raffaello’sworkstyleisatestamenttotheteam’sexceptionalcharacter.
Regardinghisteam’slongevityandsatisfaction,Raffaelloattributesit toastraightforwardapproach.Heemphasizestreatingteammembersas hewouldliketobetreated,coupledwithacommitmenttotransparency andconsistency.Raffaello’sleadershipischaracterizedby openness—sayingwhathethinksanddoingwhathesays.Intimesof success,hecelebrateswiththeteam.Duringchallenges,heempathizes, fosteringaculturethattranscendsindividualvictoriesandlossesto focusoncollectiveachievements.Raffaello’sleadershipphilosophy revolvesaroundacollective“us”ratherthananindividual“me.”This approach,combinedwithsincerity,coherence,andashared commitmenttothecompany’smission,hascultivatedaresilient, focused,andcontentteam.
Withover1,500operationalshopsandanetworkofmorethan2,000dietaryconsultantsrequiringongoingtraining, NaturHouseacknowledgesthedelicatenatureoftheinnovationprocess.Thecompanyprioritizeseffectivelyverifyingnew productsandservices,typicallyinitiatingtrialsinaselectnumberofdirectlymanagedshopswithinaspecificmarket.This carefulapproachensuresthatanyinnovationsarerigorouslytestedbeforebeingextendedtofranchiseesandintroducedin othercountries,ensuringameasuredandsuccessfulimplementation.Followingaretheselectioncriteriaforfranchisingwith NaturHouse:
ForIndividual Franchisee:
Ÿ Preferablywitha backgroundin nutrition-related studies
Ÿ Commitmenttoselfemployment
Ÿ Passionateabout promotingahealthier lifestyle
For Multifranchisee:
Ÿ Currentsingleshop ownerwithambitions forexpansion
Ÿ Localentrepreneur withavisionfor developingspecific geographicalareas
ForMaster Franchise:
Ÿ Localentrepreneurs withinternational expansionaspirations
Ÿ Financialcapacityto investinastartupplan
Ÿ Previoussuccessin introducingnew franchisingformatsto theirrespective countries
Astheleaderinanichemarketitpioneeredthree decadesago,NaturHousefindsitselfatthe forefrontforseveralcompellingreasons.The company’ssustainedsuccesscanbeattributedtoits unwaveringcommitmenttoanicheitestablished andcontinuestolead.Thisuniquepositioninghas becomeahallmarkofNaturHouse,markingits influenceandexpertiseinthefield.Theglobal prevalenceofoverweightissues,exacerbatedbythe ongoingpandemic,hasledtoanever-expanding marketforNaturHouse.Thecompany’srelevance hasgrownastheworldgrappleswiththehealth implicationsofbeingoverweight,reinforcing NaturHouse’sroleasacrucialplayerinthe wellnessandweightmanagementindustry.
Essentially,thecornerstoneofNaturHouse’s enduringsuccessliesintheeffectivenessofthe “NaturHouseMethod,”asolutionthattranscends bordersandresonatesglobally.Followingarethe pillarsofthe“NaturHouseMethod’’solidifyits universalapplicability:
99.7%Effectiveness:
Ÿ Proventrackrecordwithover7millionclients
Ÿ Demonstratedsatisfactionasonly0.3%didnotreturnfora secondconsultation
100%NaturalApproach:
Ÿ Rootedindietaryeducationandherbalsupplements
Ÿ Alignedwithnatural,holisticprinciplesforoverallwell-being
EaseofApplication:
Ÿ Incorporatespracticalteachingsonconsciousfoodbuying, combining,andcooking
Ÿ Simpletointegrateintodailylifeforsustainedresults
AffordabilityforAll:
Ÿ Positionedasthemostcost-effectiveweightmanagement solutioninthemarket
Ÿ Accessibletoadiversedemographic,ensuringinclusivity
NaturHousenotonlyprovidesbenefitsand opportunitiestofranchiseesbutalsorecognizes theirsuccessaspivotaltotheenduringvitality ofitsnetwork.Thecompanybelievesthriving franchiseescontributesignificantlytothe network’slong-termsuccess.Thesymbiotic relationshipisgroundedintheprinciplethat financiallysuccessfulfranchiseesareinherently content,emphasizingNaturHouse’s commitmenttotheirprofitabilityand prosperity.Thiscommitmentisbothstrategic andethical,extendingbeyondfinancial transactionstofosteracollaborativeand mutuallybeneficialpartnership.Byprioritizing franchiseesatisfactionandfinancialwell-being, NaturHousepositionsitselfasastewardof long-termsuccess,ensuringitsbrand’s sustainedperformanceandresilienceinthe competitivelandscape.
Asaseasonedindustryleader,Raffaello assertsthatfranchisingcontractsremain optimalandtightlycontrolledfor distributingproductsorserviceswithina country Thisbeliefisgroundedinthe recognitionthat,despitetheprevalenceof franchisedbrands,ongoingfranchising developmentopportunitiespersistdueto emerginginnovativeretailconcepts.Even intheU.S.,whereover40%ofretail operatesunderfranchisedbrands,the landscapewelcomesnovelretailideas.
Theevolutionofinformationaccessibility onlinehasreshapedfranchisingdynamics. Raffaelloemphasizesthatonlyserious franchisorswithatrackrecordofsatisfied franchiseeswillthriveandexpandinthis ageofimmediateinformation.Thedigital eranecessitatesacommitmentto excellence,transparency,andpartner satisfactionforsustainedsuccessin competitivefranchising.Raffaelloobserves atransformativeshiftinfranchise leadershipintandemwithindustry evolution.Heacknowledgesitscomplexity, emphasizingthatmaintainingleadership andcredibilitywithfranchiseesrequiresa fundamentalcommitmenttoproviding continuousopportunitiesforfinancial successintheirventures.
Advisingtheaspiringentrepreneursseeking tomakeamarkinthissector,Raffaello states: “If we’re talking about a potential franchisor, always put your franchisee’s profit before yours because the only way to create and give a future to a franchising network is to make them happy. Suppose we’re considering the issue from a potential franchisee perspective. In that case, I’d strongly suggest analyzing the franchisor’s quality, talking to another franchisee of the aimed brand to ask if they are happy, and trying the products or services as a ghost client before deciding. It is impossible to be a successful franchisee without being a potential customer or, worse, an unsatisfied one.”
10 10
Poland’s IT sector is like a hub of smart ideas and cool tech stuff. Imagine busy cities with tall buildings where people work on computers to create all sorts of digital things. From websites to apps, Poland’s IT experts are good at making cool stuff with technology.
In 2024, the IT Services market is projected to generate revenue totaling US$8.31 billion, with IT Outsourcing standing out as the leading segment, expected to hit US$3.05 billion. There’s an anticipation of steady yearly growth, with a forecasted annual growth rate of 7.60% by 2028. In this article, we will look at the top 10 IT companies in Poland
Revenue: $1 Billion 1.
Headquarters: Cologne, North Rhine-Westphalia
Founded: 1799
Size: 1,001-5,000 employees
Avenga is a top-tier global company in IT engineering and consulting, focusing on custom software development solutions. With more than 20 years of experience, Avenga has helped over 410 clients worldwide by providing effective software solutions tailored to their specic needs. Its team consists of over 4300 digital transformation experts working from delivery centers located across Europe, the Americas, and Asia, ensuring accessibility to clients worldwide. Renowned for its extensive technical knowledge, Avenga is dedicated to being a competitive advantage for businesses in today’s corporate landscape.
Revenue: $128.2 Million 2.
Headquarters: Gliwice, woj. Śląskie
Founded: 2000
Size: 1,001-5,000 employees
Founded in 2000 as a software company in Poland, it has now expanded to over 1000 professionals delivering tech solutions globally. It provides end-to-end services, guiding clients from idea to reality, offering expertise in consulting, digital product design, software development, and more. With established frameworks, it has worked on many projects for SMEs and Fortune 500 companies, focusing on agile and user-friendly products. The company prioritizes client and employee satisfaction, believing it’s crucial for their success.
3.
Headquarters: Lakewood, Colorado
Founded: 1998
Size: 1,001-5,000 employees
Revenue: $630.2 Million
Itransition is a trusted global software company with 20+ years of experience. It serves clients from 40+ countries, from small businesses to Fortune 500 companies, offering various software services. With a team of 3000 skilled IT professionals, it can handle any project size. Their methods and efcient model have earned them recognition as a top outsourcing provider by industry authorities like IOAP and Software Magazine.
4.
Headquarters: Warsaw, Masovian Voivodeship
Founded: 2006
Size: 1,001-5,000 employees
Revenue: $204.9 Million
Britenet, a prominent IT rm, has been in the industry for 16+ years, creating innovative tech solutions. With a diverse team, including entrepreneurs and experts, they adapt to market changes. Starting small in 2006 with 10 employees, grown to over 1000 specialists, offering various services. It prioritizes trust, longterm relationships, and exibility as it expands in Poland and internationally.
Headquarters: New York
Founded: 2019
Size: 501-1,000 employees
Revenue: N/A
Headquarters: Miami, Florida
Founded: 2003
Size: 1,001-5,000 employees
Revenue: $109.0 Million 5.
LeverX, founded in 2003, focuses on SAP solutions. By merging LeverX and Emerline, it provides full-cycle technology services for business transformations. It has 20+ years of experience, collaborating with SAP as a Preferred Vendor. It prioritizes talent acquisition and maintains partnerships with universities. As an SAP Gold Partner, LeverX has completed 950+ projects for 800+ customers. Emerline offers software engineering services globally, specializing in web and mobile platforms. LeverX and Emerline work together to deliver innovative solutions for various industries.
Cloudight stands out as a premier full-service provider specializing in industrial digital transformation. Boasting a team of over 1000 procient IT strategists, consultants, data scientists, cloud specialists, and top-notch software architects, Cloudight elevates enterprise digitalization to unprecedented heights. From conceptualization to development and implementation, it accompanies companies throughout their journey. Leveraging its extensive experience and expertise, it strives to be your exible, dependable, and forward-thinking long-term partner.
Headquarters: Poland
Founded: 2010
Size: 51-200 employees
Revenue: $22.6 million
Headquarters: Tallinn
Founded: 2011
Size: 51-200 employees
Revenue: $16 Million
Lightpoint Global has been making software for over 12 years, always focusing on clients’ needs. They’re experts in IT consulting, web development, software testing, UI/UX design, and IT infrastructure. It works with businesses, big and small, providing tailored solutions to meet their needs. With years of experience, Lightpoint Global is known for doing top-notch work and serving a wide range of clients.
TestArmy Group has been helping clients improve their projects for 10 years. It focuses on making software safe, functional, and without errors before it’s released. It’s growing in Central Europe and has completed over 800 projects. Most clients come back because they trust TestArmy, especially in cybersecurity. It has certications and is recognized as a top company. The brand is exible, adapts to clients’ needs, and has lots of experience. It cares about keeping clients’ promises to their customers and making sure their products work well.
Headquarters: Kraków, małopolskie
Founded: 2003
Size: 11-50 employees
Revenue: N/A
This company has a team of experts in IT security. It helps with various IT solutions like web, mobile, and cloud. Its focus is working closely with clients and providing support from start to nish. Also, share its knowledge by speaking at IT security events around the globe.
Revenue: $25.0 million 10.
Headquarters: San Diego, California
Founded: 2000
Size: 201-500 employees
EffectiveSoft Software Outsourcing started in 2000. It makes software for other companies. It has over 300 workers and has nished more than 1500 projects. The company focuses on quality and making clients happy. It works with clients all over the world. The company’s goal is to use the best technology to make custom solutions for each client. It wants to be transparent and deliver on time. They are proud that many clients stay with them for a long time.
Conclusion:
In this article, we've looked at the best IT companies in Poland.
From big names like Avenga and Itransition to local favorites like Britenet and LeverX, each company brings its strengths to the table. They're all focused on making their clients happy, taking care of their employees, and staying ahead in the tech game. Together, they're shaping the future of technology not only in Poland but around the world.
Beforewesetsailonourjourney,it’scrucialtounravelthe essenceofvirtualization.Atitscore,virtualizationinvolves thecreationofvirtualrepresentationsofphysicalresources suchasservers,storagedevices,andnetworks.This ingeniousprocessenablesmultiplevirtualinstancesto operateconcurrentlyonasinglephysicalmachine, maximizingresourceutilizationandefficiency.
BenefitsofVirtualizationSolutions
CostEfficiency–Byconsolidatingmultiplevirtual instancesontoasingleserver,organizationscanreduce hardwarecostsandoptimizeresourceusage.
Flexibility–Virtualizationenableson-demandprovisioning ofresources,allowingbusinessestoscaleupordownas neededtomeetfluctuatingdemands.
DisasterRecovery–Virtualizationfacilitatesthecreationof redundantandresilientinfrastructure,minimizingdowntime anddatalossintheeventofadisaster.
TestEnvironments–Virtualizationprovidesasandbox environmentfortestingsoftwareandapplicationswithout impactingproductionsystems.
ExploringAlternativestoParallels
WhileParallelshaslongbeensynonymouswith virtualizationforMacusers,thereareseveralalternative solutionsthatofferuniquefeaturesandcapabilitiesworth considering.
VMwareFusion
SeamlessIntegration–VMwareFusionseamlessly integrateswithmacOS,providinganativevirtualization experienceforMacusers.
AdvancedNetworking–Withsupportforcomplex networkingconfigurations,VMwareFusionisidealfor developersandITprofessionalsrequiringintricatenetwork setups.
HighPerformance–LeveragingVMware’sindustryleadingvirtualizationtechnology,Fusiondelivers exceptionalperformancefordemandingworkloads.
VirtualBox
Open-SourceFreedom–VirtualBox,developedbyOracle, isanopen-sourcevirtualizationplatformthatoffers unparalleledflexibilityandcustomizationoptions.
Cross-PlatformCompatibility–VirtualBoxsupportsa widerangeofoperatingsystems,makingitsuitableforusers withdiversecomputingneeds.
CommunitySupport–Withavibrantcommunityofusers anddevelopers,VirtualBoxbenefitsfromongoing developmentandsupport.
Built-InIntegration–Hyper-Visincludedasafeaturein Windows10ProandWindowsServereditions,providinga seamlessvirtualizationexperienceforWindowsusers.
Scalability–Hyper-Vscaleseffortlesslyfromsingle-user environmentstoenterprise-gradedeployments,makingit suitableforbusinessesofallsizes.
IntegrationwithAzure–Withnativeintegrationwith MicrosoftAzure,Hyper-Venablesseamlesshybridcloud deploymentsfororganizationsembracingcloudcomputing.
BestPracticesforVirtualizationSuccess
Regardlessofthevirtualizationsolutionyouchoose, adheringtobestpracticesisessentialtoensureoptimal performance,reliability,andsecurity
Schedulebackups–Implementaregularbackupschedule toprotectagainstdatalossandensurebusinesscontinuity
Testbackups–Regularlytestbackupstoverifytheir integrityandrestorecapabilitiesincaseofemergencies.
PatchManagement–Keepvirtualizationhostsandguest operatingsystemsuptodatewiththelatestsecuritypatches tomitigatevulnerabilities.
NetworkSegmentation–Implementnetworksegmentation toisolatevirtualmachinesandpreventunauthorizedaccess tosensitivedata.
PLAN FOR GROWTH: Anticipate future growth and scalability needs when designing your virtualized environment. Plan for additional resources and scalability options to accommodate future demands.
REGULAR MAINTENANCE: Implement a regular maintenance schedule for your virtualized infrastructure. This includes applying software updates, patches, and security xes to ensure optimal performance and security.
BACKUP AND DISASTER RECOVERY: Develop a comprehensive backup and disaster recovery strategy for your virtualized environment. Regularly backup critical data and test your disaster recovery procedures to ensure quick recovery in case of system failures or disasters.
SECURITY FIRST: Prioritize security in your virtualized environment by implementing robust access controls, encryption, and intrusion detection systems. Regularly assess and update security measures to protect against emerging threats and vulnerabilities.
PERFORMANCE MONITORING: Monitor the performance of your virtualized infrastructure using specialized tools and software.
• Lightweight Isolation – Containerization offers lightweight, portable, and isolated environments for deploying applications, revolutionizing software development and deployment practices.
• Orchestration Platforms – Platforms like Kubernetes enable automated deployment, scaling, and management of containerized applications, driving efciency and agility in modern IT environments.
• Distributed Architecture – Edge computing decentralizes computing resources by moving processing closer to the source of data generation, reducing latency and enhancing responsiveness for real-time applications.
• Edge Virtualization – Virtualization technologies are instrumental in enabling edge computing deployments by providing efcient resource utilization and management at the network edge.
1: What exactly is virtualization?
Virtualizationistheprocessofcreatingavirtualrepresentationofphysicalresourcessuchasservers,storagedevices,or networks.Thisallowsmultiplevirtualinstancestooperatesimultaneouslyonasinglephysicalmachine,maximizingresource utilizationandefficiency
2: What are some alternatives to Parallels for virtualization?
SomealternativestoParallelsincludeVMwareFusion,VirtualBox,andMicrosoftHyper-V.Eachofthesesolutionsoffers distinctadvantagesandmaybebettersuitedtodifferentusecasesorpreferences.
3: What are some best practices for optimizing virtualization performance?
Optimizingvirtualizationperformanceinvolvesallocatingresourcesjudiciously,monitoringperformancemetrics,andfinetuningconfigurationsasneeded.Regularmaintenance,suchasapplyingupdatesandpatches,canalsohelpkeepvirtualized environmentsrunningsmoothly
Whether you’re a Mac user seeking seamless integration or a Windows user exploring new horizons, there’s a virtualization solution tailored to your needs.
Kellogg's Breakfast Mate was a breakfast product introduced by Kellogg's, a renowned food company known for its cereal and snack offerings. Breakfast Mates aims to provide consumers with a convenient and quick breakfast solution, ideal for busy mornings or on-the-go lifestyles. The product typically consisted of a combination of ingredients such as cereal, fruit, nuts, and yogurt, packaged together in a single serving container. With its promise of convenience and nutrition, Kellogg's Breakfast Mates entered the market as a potential solution for consumers seeking a hassle-free breakfast option.
Launch Year: 1998
Discontinued Year:
Company/Parent Company:
Price:
Competitors:
Total Invested Amount in Marketing:
Kids can prepare breakfast for themselves and they do not have to depend on their parents.
A ready-to-eat perfect snack during any time of the day. Due to increased working hours of the day, many people in the U.S. do not get enough time to make food for themselves. So Breakfast Mates would have been an easy choice for them.
Competing with the fast-food industry. People do not have any choice but to eat highly nutritious food when it comes to the fast-food industry. However, Breakfast Mates offers a healthy and ready-to-eat option to kill your starving and not compromise on nutrition.
Kellogg’s Breakfast Mates included four popular brands: Corn Flakes, Fruit Loops, Mini Wheats, and Frosted Flakes. Along with a container of aseptically packaged milk [no refrigeration required] and a plastic spoon, Kellogg placed the product in the refrigerator dairy section besides yogurt, Jell-O pudding, and other refrigerated desserts. It was perceived by the company that most Americans eat cereals by pouring milk over cereal so they will welcome the Breakfast Mates.
Kellogg’s started marketing its products through various advertisements in which the company promoted its nutritional value for kids as well as adults. Having a breakfast that consists of high nutritional value was the Unique Selling Point (USP) of Kellogg’s. However, this USP failed when the company launched a new product named Breakfast Mates which came along with cereal, milk, and spoon in it. Due to a lack of market research and understanding of customer choices, the product couldn’t reach up to the mark. According to studies, the following factors were responsible for its failure:
What was Breakfast Mates Consisted
Factor one: Warm Milk. Yes, though we eat cereals with milk, many customers did not like the idea of eating cereals with warm milk. Each container of milk was ‘aseptically packaged,’ it didn’t need refrigeration.
Factor two: As it was reected in the advertisement, the idea of opening the package was not that easy. The advertisement showed that children open Breakfast Mates package when their parents are asleep, however, it couldn’t be the same. The product wasn’t child-friendly.
Factor three: Consumers found Breakfast Mates too expensive and competitors like Nestle, Quaker, etc. offered better choices. Its retail price ranged from $1.39 to $1.69 depending on the retail store. Combining milk with cereal is considered as Kellogg’s move to enter into the dairy industry.
Factor four: Breakfast Mate was re-educating people on how to eat milk with cereal when consumers were not ready to buy milk in the same package of cereal. However, people expect to have cold milk with cereal of their own choice.
Factor ve: Many Americans who have tried eating aseptically packaged milk were not satised with the taste. Some of them had given reviews that the milk’s taste was burnt. Targeting the wrong audience can prove to be a disaster for any company.
Factor six: Breakfast Mate had portable packaging so that children who live away from home can have it. It could be kept in a lunchbox, suitcase, brown bag, etc. However, the problem was that milk can get warm at room temperature which changes its taste.
Factor seven: Packaging and Portion Size Issues: Packaging that did not appeal to consumers or portion sizes that were deemed inadequate or excessive may have contributed to dissatisfaction with the product.
Factor eight: Distribution Network Issues: Issues with the distribution network, such as logistical problems or inefciencies, could have hindered the product's reach to target markets.
After one year of experimentation, Kellogg decided to dismantle Breakfast Mate in 1999 and announced that it would stop production. Cereal, milk, and spoon were not just needed to make the launch successful and only one parameter can prove a fatal mistake. There are few lessons new food companies can learn from the mistakes of Kellogg:
Ÿ For any food and beverages company, it is important to do deep research which helps to understand customer choices and preferences. For example, Kellogg's failed miserably in its initial move into the Indian market because the company showed how Indian breakfast is harmful to health.
Ÿ Do not try to confuse the customers. Adding milk with cereals did not offer anything new but showed that the combo would be easy to eat. Through the advertisements, Kellogg was implying that it is needed to store in a refrigerator.
Ÿ Selling the brand in the right place. Selling cereal was the main agenda rather than anything else, however, including milk in the Breakfast Mates was a bad decision as where will you exactly nd it on the shelves of the supermarket?
Ÿ Being best in at least one thing. It is an important lesson that can be learned from Kellogg’s failure of Breakfast Mates. Focusing on a single product is more essential than combining both of them in a single package.
Ÿ If you are introducing something new in the market, keep the price low. Why will a consumer prefer to try a new product by paying more than the usual one?
By learning from Kellogg’s mistakes, we hope you have received important insights. The company soared high and achieved new milestones in the market and never looked back. The next time you are shopping at the supermarket and watching different avors of Kellogg’s, do not forget to buy it separately and not with the milk.
• Establishment Year: 2010
• Founder: Doug Winter
• Headquartered: San Diego, California, United States
• No. of Employees: 1500
• Website: https://seismic.com/
Overview:
Seismicisatopcompanyworldwide,helpingbusinessesconnectwithcustomers,empowerteams,and boostsales.TheirSeismicEnablementCloud™isaleadingplatformthatgivesteamsthetoolsand knowledgetheyneedtosucceed.Over2,200organizations,bigandsmall,relyonSeismicfortheir needs.HeadquarteredinSanDiego,SeismicalsohasofficesacrossNorthAmerica,Europe,and Australia.
Seismic'sStorytellingPlatformoffersnewwaysformarketerstosharecontentacrossallchannels,and forsalespeopletoconnectwithpotentialbuyersengaginglythroughoutthebuyingprocess.Over700big companieslikeIBMandAmericanExpressuseSeismicforsalessupport.TheSeismicStorytelling PlatformworksseamlesslywithimportantbusinesstoolslikeMicrosoft,Salesforce,Google,andAdobe.
API
Access
Controls/Permissions
Approval Process Control
Archiving & Retention
Audit Management
Audit Trail
Automated Publishing
Batch Processing
Campaign Management
Cataloging/Categorization
Change Management
Collaboration Tools
Commenting/Notes
Communication Management
Compliance Management
Compliance Tracking
Content Delivery
Content Discovery
Content Library
Content Management
Content Publishing
Options
Contract/License Management
Customizable Templates
Data Import/Export
Data Synchronization
Digital Asset Management
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Document Automation
Document Capture
Image Editing
Information Governance
Knowledge Management
Lead Engagement
Meeting Management
Mobile Access
Multiple Output Formats
Ofine Access
Performance Metrics
Personalization
Pre-Approved Content
Library
Presentation Tools
Process/Workow Automation
Proposal Management
• Top-notch CRM tool visually tracks lead and opportunity growth.
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• Limited customization compared to enterprise platforms
• Lack of clear support contacts during downtime
• The lead section was perceived as ineffective
• Top-notch CRM tool visually tracks lead and opportunity growth.
• Pipedrive's free plan lets you try it out at no cost.
• No Salesforce integration, hindering ROI tracking
• Difficult navigation compared to competitors
StreamlinedAutomation:Seismicempowersmarketingteamstoeffortlesslycreatecustomizabletemplatesthatguide sellersthroughgeneratingon-brand,personalizedpresentationdecks,proposals,andmore.Updatesacrossnumerous documentscanbeswiftlyimplementedviaSeismic'sdashboard.
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- Bryson N.1. What level of support does Seismic offer?
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Seismicoffersthefollowingsupportoptions:Email/HelpDesk,PhoneSupport,KnowledgeBase,Chat
2. Does Seismic offer an API?
Yes,SeismichasanAPIavailableforuse.
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Seismichasthefollowingtypicalcustomers:LargeEnterprises,MidSizeBusinesses,Non-Profit,PublicAdministrations
4. What mobile devices does Seismic support?
Seismicsupportsthefollowingdevices:Android,iPad,iPhone
