The Best Global Competency Centre to Watch out - 2024

Page 1


FROM LOCAL STORE TO GLOBAL FASHION LEADER: H&M

TIMELESS SYMBOLS OF EXCELLENCE: TOP 10 CAR BRAND LOGOS

CAMBRIDGE: WHERE TRADITION MEETS INNOVATION

MARKETING COORDINATOR (APAC)

Suchita P.

PR & MARKETING COORDINATOR

James H.

BUSINESS DEVELOPMENT EXECUTIVE

Namrata A.

CREATIVE CONTENT EDITOR

Shalmali W.

CREATIVE DESIGN HEAD

Sankalp K.

Divya B. GRAPHIC DESIGNER

SOCIAL MEDIA MANAGER

Narendra S.

DIGITAL CIRCULATION MANAGER

Amanda V.

The Most Promising GCCs!

Theworldofbusinessisundergoingaseismicshift.Globalisation,technologicaladvancements,and theincreasingcomplexityofoperationshavecompelledorganizationstoreimaginetheirstrategies. AttheheartofthistransformationareGlobalCompetencyCentres(GCCs).Thesestrategichubs haveemergedascriticaldriversofinnovation,efficiency,andgrowth.

WiththisissueofTheEnterpriseWorld,wedelvedeepintothedynamiclandscapeofGCCs.We havemeticulouslycuratedalistofthemostpromisingGCCsthatareredefiningindustrystandards. Thesecentresarenotjustcost-savingmeasures;theyareincubatorsoftalent,innovation,and competitiveadvantage.

Insidethisissue,youwilldiscoverthestrategies,technologies,andpeoplepoweringthese exceptionalGCCs.Weexploretheirrolesindrivingdigitaltransformation,fosteringinnovation,and enhancingcustomerexperience.Ourin-depthanalysisprovidesinvaluableinsightsforbusinesses seekingtoestablishorelevatetheirownGCCs.

Onthecoverofthisissue,wehavefeatured TheEQGroupisaUK-basedcompanyand EQIndia. theleadingproviderofprofessionalshareholder,pension,andremediationservicesintheUKand thesecondlargestintheUS.BasedinBangalore,EQIndiaservesastheoffshoreunitoftheEQ Group.ItoperateswithEQ’sentitiesintheUK,US,NetherlandsandPoland.

Asthebusinesslandscapecontinuestoevolve,theimportanceofGCCswillonlygrow Webelieve thatthisissueservesasavaluableresourceforbusinessleaders,policymakers,andanyone interestedinunderstandingthefutureofglobalbusinessoperations.

WeinviteyoutoembarkonthisjourneywithusasweexploretheworldofGCCs.Weareconfident thattheknowledgeandinsightsgainedfromthisissuewillempoweryoutomakeinformed decisionsanddriveyourorganizationtowardsgreater

Have a Happy Read!

Forthecoverreadabout-

ForourIssueof “The Most Influential Business Leader to Watch in 2024,” NicholeDaher, wepresent FounderandCEOofSOSFranchising,leadingher waytorevolutionizeAutismTreatmentforgood.

Onthecoverofthisissue,wehavefeaturedEQIndia. TheEQGroupisaUK-basedcompanyandtheleading providerofprofessionalshareholder,pension,and remediationservicesintheUKandthesecondlargestin theUS.BasedinBangalore,EQIndiaservesasthe offshoreunitoftheEQGroup.ItoperateswithEQ’s entitiesintheUK,US,NetherlandsandPoland.

Foundedin2014,ithandlesback-officetasksfortheEQ Groupandworkswith49%ofFTSE100companiesand 35%ofS&P500firms.Thecompanyoperatesoutof ChennaiandBangalorewitharound1,800employees, comprisingmorethanaquarterofEQ'sglobal workforce.Apioneerinusingtechnologytoenhance clientandend-customerexperience,ithelpsserve36 millionshareholdersworldwide.

However,beforewegettohertrailblazingstory,we needtounderstandwhatABAtherapyis.Applied BehaviorAnalysis(ABA)isaleadingapproachfor supportingautisticindividuals.Thisscience-based methodfocusesondevelopingobservable improvementsinbehavior Throughpositive reinforcementanderrorlessteaching,ABAtherapy reducesproblembehaviors,teachesessentialskillslike communicationandindependence,andpromotesalove oflearning.

AMotherBuildingaBridgeofHope

ABAtherapyhelpsindividualsmovebeyondtheir symptomsandthriveasfunctionaladultswithintheir communities.ThisiswhereNicholestepsinas someonewhojuststartedherjourneyofbeinga stepmotherofanautisticchild.Newtothesituation,she attendedparenttrainingclassesatherstepdaughter’s ABAtherapyclinic.

EQIndiahasadoptedtheEQGroup’scorevaluesof commercial,collaboration,improvement,andtrust. Trustformsthefoundationofthecompany’sservicesin thesensitiveandspecializedfieldofglobalfinancial operations.Forthecompany’ssuccess,collaboration playsacrucialroleastheteamsarespreadacross countries.Itunderstandsandworksonconstant improvementtowardsgrowth.Beingacommercial organizationensurescustomersuccessandprofitability TheteamsofEQIndiaaretaughttoadheretothese valueswhilecarryingouttheirdailyresponsibilitiesand intheirinteractionswithcolleaguesworldwide.

Inrecentyears,EQIndiahasexperiencedsignificant growth.Itaimstoexpandbymorethan20%eachyear inthecomingyears.Thisgrowthwillleadtothe companyconstituting50%oftheEQGroup'sglobal workforce.Apartfromcoreoperations,itwillalsofocus oninnovationandtechnologytransformation.

Asthechildprogressedinleapsandbounds,everything seemedwelluntilsheturned7,andtheABAclinic terminatedservices.Atthispoint,Nicholediscovered theflawsinthesystem,likethevastmajorityofABA clinicsonlyacceptedchildrenuptoage7.Additionally, theydidnotofferancillaryservicesthatchildrenwith AutismalsoneedinconjunctionwithABA.Nichole foundthistobeaconcerningtrend,asitwasnearly impossibletofindcompletetreatmentforautistickids.

EQ India

18

CAMBRIDGE: WHERE TRADITION MEETS INNOVATION

36 FROM LOCAL STORE TO GLOBAL FASHION LEADER: H&M

28

TIMELESS SYMBOLS OF EXCELLENCE: TOP 10 CAR BRAND LOGOS

44

MASTERING THE ART OF BUSINESS COMMUNICATION 6 TIPS FOR BUSINESSMEN

Journey

to Leadership in

Shared Services and Innovation

ANAND RAMKRISHNAN Managing Director EQINDIA'S

Today,technologyhasproveninvaluableinmanagingspecializedservicesandcomplexfinancialtasks acrossvariousindustries.Topcompaniesutilizeittoprovidecustomersatisfaction.Onesuchcompanyis EQIndia,whichoffersfinancialtechnologyservicestotheEQGroup’sglobalclients.Recently,ithasbeen recognizedasaTopEmployerforitsHRpracticesintheUK,US,andIndia.

OffshoreUnitofEQGroup

TheEQGroupisaUK-basedcompanyandthe leadingproviderofprofessionalshareholder,pension, andremediationservicesintheUKandthesecond largestintheUS.BasedinBangalore,EQIndia servesastheoffshoreunitoftheEQGroup.It operateswithEQ’sentitiesintheUK,US, NetherlandsandPoland.

Foundedin2014,ithandlesback-officetasksforthe EQGroupandworkswith49%ofFTSE100 companiesand35%ofS&P500firms.Thecompany operatesoutofChennaiandBangalorewitharound 1,800employees,comprisingmorethanaquarterof EQ'sglobalworkforce.Apioneerinusingtechnology toenhanceclientandend-customerexperience,it helpsserve36millionshareholdersworldwide.

Overcoming Hurdles

CoreValuesitThrivesOn

EQIndiahasadoptedtheEQGroup’score valuesofcommercial,collaboration, improvement,andtrust.Trustformsthe foundationofthecompany’sservicesinthe sensitiveandspecializedfieldofglobal financialoperations.Forthecompany’s success,collaborationplaysacrucialroleas theteamsarespreadacrosscountries.It understandsandworksonconstant improvementtowardsgrowth.Beinga commercialorganizationensurescustomer successandprofitability.TheteamsofEQ Indiaaretaughttoadheretothesevalues whilecarryingouttheirdailyresponsibilities andintheirinteractionswithcolleagues worldwide.

Theshareregistryindustryishighlyspecialized,andfinding individualswiththeexpertiseofdomainandtechnicalknowledge ismoredemanding.EquinitiIndiaaddressedthischallengeby recruitingpromisingindividualsandtransformingtheminto specialiststhroughcomprehensivetrainingprograms.Thesenior managementsupportscontinuouslearningthroughcertifications, onlinetrainingmodules,andevenbringingintrainersfromtheUS andUK.Internalpromotionsareprioritized,ensuringasteadypool ofloyal,experiencedtalenttofuelgrowthandserveasinternal ambassadors.

ContinuousGrowthandSuccess

Inrecentyears,EQIndiahasexperiencedsignificantgrowth.Itaimstoexpandbymorethan20% eachyearinthecomingyears.Thisgrowthwillleadtothecompanyconstituting50%oftheEQ Group'sglobalworkforce.Apartfromcoreoperations,itwillalsofocusoninnovationandtechnology transformation.

AnandRamakrishnan,theManaging DirectorofEQIndia,andhisteam havebeenfocusedonimprovingthe company'scapabilities.Theyaimto movebeyondsimplyreplicating processesandinsteadevolveinto CentersofExcellence(CoE).These CoEswilldrivevaluefortheEQ Group.ThishashelpedtheGroup offshoremodulesofworkratherthan justspecificprocesses,whichhas immenselyaidedEQIndia’sgrowth.

Mr Anandcreditstherobusttalent strategyforthecompany'scontinuous growth.Theprinciplesthatthe companyadopted,likefocusingon employeeengagement,diversity, encouraginginnovation,andhaving openandtransparentcommunication acrossthecompany,alsocontributedto itsgrowth.Hebelievesthatthese principlesandthecompany’svaluestie allcolleaguesacrosscountries together,leadingtoanabilityto contributequicklyandseamlesslyin multiculturalenvironments.Healso emphasizestheimportanceofhavinga razor-sharpfocusoncustomersand buildingacustomer-centric organization.Withtheadvancementof AIacrossindustries,GCCshaveto upskill,reskill,andrecruitforthe technologyanduseit,withcontextand cautioninmind.

CompanyCulture

EQIndia’sleadershipteamhasa strongawarenessthatsofterand intangiblefactorscreateagood workspace.Tokeepmoraleand engagementhigh,seniormanagement payscarefulattentiontoemployee satisfaction.Initiativeslikeacting quicklyontheanonymousmonthly employeefeedbackfromthePeakon toolandofferingwell-beingprograms arecontinuouslyidentifiedand followedthrough.Theleadershipteam takestheinitiativetopersonally

mentortheemployees,build customizedcareerpaths,andupskill theframeworksotheyoungteam memberscanachievethehighest potential.

AtEQIndia,diversityisanimportant tenetsoeveryemployeecanfeel valuedandheard.Thecountry’svaried culturalidentitiesarecelebrated throughnumerousfestivalsandevents. Fortypercentofthecompany’steams arewomen,andprogramssuchas return-to-workfornewmothersarein placetoo,makingitafairandequalopportunityemployer.

LeadingThroughEmpowerment

Mr Anand'sleadershipphilosophy revolvesaroundempoweringhis teams.Allleaders,managers,andteam membersareencouragedto collectivelyadvancethevision.They arealsoencouragedtotapintotheir individualstrengthsandingenuity.This approachensurescollectivesuccess, ratherthanindividualglory.Openness tonewideasthroughoutthecompany, especiallyamongleaders,isalso importanttoestablishastrongculture ofinnovation.Knowingthatmanagers supportthemwhentheyexperiment andfailprovidesafertilegroundfor creativitytoflourish.Leadersofa pioneeringset-upmustalwaysbe preparedtoguidetheteamthrough anticipatedandunforeseenchallenges.

TechnologicalAdvancements

TheFinanceSharedServicesCoEhas successfullyunifiedcompany-wide financeprocessesontoasingle platformasasignificantstepinthe group’sglobaldigitaltransformation. Coreshareholderoperationsfromthe USAhavebeenmovedhere,freeingup theonshoreofficestobuilddeeper relationshipswithclients.EQIndia followsameasuredapproachwhile

achievingtheseadvancements.TheEQ Grouptakesabalancedstancetoward digitizationinthelargercontextofits sensitiveroleasafinancialcustodian.

Mr Anandandhisteamhavebeen mindfulnottorushintoadoptingor implementingtoday’stechnologies becauseothersareusingthem.Any platformorsolutionhastogothrough rigorousevaluationtoensureitwillnot compromisethesensitivefinancialand personaldatathecompanyhandles. Additionally,anin-housesolutionshould alignwiththeorganization'scorevalues.

Company’sPlansforFuture

EQIndiacontinuestoworkonthe conceptofGCC4.0whilefulfillingthe EQGroup’sgoals.Itisworkingon variousgroupinitiatives,including digitization,self-service,data management,enterprisearchitecture, datamanagement,processautomation, andmanyothersuchgroupinitiatives. Increasingdigitizationwillunlockdata foranalytics-leddecision-makingforthe entireorganization.India'sCoEsare beingsetupformoreglobalfunctions, likeprocurementandproject management.Thecompanyisalsoakey playerinthegroup’sjourneytothe cloud.

Similartoallcorporations,whetherlocal orglobal,GCCsmustcollaboratewith broaderIndianecosystems,suchas academiaanduniversities.This collaborationaimstocreatesymbiotic relationshipsthatcombinethebestfrom theHQ’sglobalpracticesandIndia’s talent.GCCscanreachouttolocal communityleadersandNGOsto participateinsocialimpactinitiatives,so employeesandcommunitiescan contributemeaningfully.EQIndiaisalso activelyinvolvedinbuildinglocal schoolsandcontributingtoothersocial causes.

Where Tradition Meets Innovation

BeingfamousforthemostlegendaryuniversityintheWorld,CambridgeisoneofthemostfamouscitiesinEngland.The cityhasaverypopulargetaway-spotforBritsandtouristsalongwithgreenerygaloreandbeautifuloldbuildingsasfarasthe eyecansee.Ithasthereputationofbeingtheslightlyquieterdestinationinadditiontocharmandbeautifulscenerywith hiddengemsofarchitecture.

BRIEFHISTORY

OFTHECITY

Danes conquered Eastern England Cambridge was founded. They built a fortied town called burgh from which the word borough was derived. Later, in the tenth century, the city was captured by Saxons. Not long after, returning Danes set re to its thatched roof buildings, burning it to the ground. However, a period of rebuilding soon saw the city ourish. The church St. Benet was built in 1025, being the oldest in the town. By the time of the Domesday Book in 1086, the city grew to a population of about 2,000 – a medium-sized town by the time’s standards.

Reasons to love the Cambridge City

Many tourists visit the city and fall in love with its culture, cuisine, architecture, etc. Let’s explore the reasons to love the city.

Language: Traditionally the city has a kind of standard English accent which has changed over the years, however, this is the best location if you are willing to learn quintessential British English. It is a blend of estuary English, East Anglian English and Queen’s English and you will notice the change in the language once you pass the borders of the city.

Culture: Every city is culturally unique and nurtures its distinctiveness throughout the years. Along with remarkable buildings and greenery, the city represents an awe-inspiring piece of British Tradition. Being home to one of the most famous Universities in the world, once you enter into the city, you won’t leave from here without a sizeable dose of good old Blighty culture

Museums: The museums in the city speak about its legacy and the history. There are collections of historic artefacts spanning from over two million years. Moreover, if you want to get a little dose of scientic knowledge you can visit the Whipple museum. Fitzwilliam Museum is known for historic art, here you can get mingled with the city's enriching history.

Cycling: The city is also known as the cycling city, as people prefer cycles over any other transportation. Mostly, students comprise the major part of the population, the city's architecture is bicycle friendly and as a result you won’t see any trafc congestion here. This would be so rare in any metro city, isn’t it?

I bet you don’t know these things about this city:

Aplethoraofamazingandweirdfactsfromthecityaddto itscharmandcharacterduetowhichyouareabsolutely wonderingaboutitspresenceinthecountry

• Till2024,aspertherecentrecords,89NobelPrizewinners arefromCambridge(Oxfordhasonly58)ofwhich23arein Physics,prettyintelligent!!

• Itisthebirthplaceoffootball,thegameforwhichmanyof youstayupallnightandcheerforyourfavouriteteam.Back in1863,“TheCambridgeRules”influencedtheFootball Association’soriginalrulesduetowhichthesenewrules wereadded:nocarryingtheball,no“hacking”(kickingthe shins)andnoloiteringbetween“theballandtheadversaries’ goal”

• StudentsintheUniversityaren’tallowedtokeepdogsand hencethepoetLordByrononcekeptabearinhisroom instead!

• Inveryearlydays,thesettlementwasknownas Grantabrycge,whichmeantbridgeovertheriverGranta.A fewyearslater,thenamewaschangedtoCambridge,based ontheroverCam.

• Duetoitsreputationintheindustryoftechnologyand innovation,nowadays,thecompanyisknownasSiliconFen. Therearearound3000scienceandtechbusinessesbasedin thecity.

Things to do in the city:

Studentsalloverfromtheworldcomeheretolearnand advanceintheircareer.Theycantrythesethingsinthe citytogetridofhomesicknessandbuildsomenew connectionsthatmaylastforlong.

1.

Onceyourroutineissetinthehostel andyouhaveattendedclassesinthe University,it'sthetimetograbadrink ontheweekend.Sayhellotothecity's best-lovedbars.Theyarewaitingfor youtorelaxandreleasetension.Witha greatselectionoffoodanddrinksanda chilled-outatmosphere,thisartsybaris alwaysahighlightonSaturdays.

Youcanchillinthebotanicalgarden thatistailor-madeforoutdoortypes andpackedwithexoticplantsina greenhousewithvibrantflowers.This gardentourwillmakeyoueducated aboutdifferenttypesoffloraandfauna.

3.

2.

Thecityhasgotsomethingforbook loverstoo.Youcancheckoutthe University’slibrarywhereyouwillget toreadmanyinterestingbooks.The WrenLibraryisthemust-visitone thankstoitsoriginalmanuscriptof WinniethePoohandIsaacNewton’s notebook,whichjustsohappensto containalockofhishair!

Ifnotabooklover,formovieenthusiasts, youcanvisitGrantchestermeadowsthat transformyouralfredosummer entertainmentforanoutdoorcinema watchingexperience.Thesecouldbeyour getawayplaceintheeveningtospend timewithfriendsorwithyourdate. Moreover,Grantchestermeadowsmakesa primelocationforaspotofstargazing afterthecreditshaverolledtoo!

4.

1. What is Cambridge famous for?

The city is renowned for its prestigious University of Cambridge, historic architecture, and vibrant cultural scene. It's also known for being a hub of innovation and technology, often referred to as "Silicon Fen.”

2. Can I visit the University of Cambridge?

Yes, many of the Universities are open to the public, though some may charge an entry fee. It's best to check individual college websites for visitor information and opening times.

3. What events can I attend in Cambridge?

The city hosts various events throughout the year, including the Folk Festival, the Science Festival, and the Literary Festival. There are also numerous theatrical and musical performances at venues like the Corn Exchange and ADC Theatre.

4. What is the best time to visit?

Spring and summer are popular times to visit the city due to the pleasant weather and the abundance of events and outdoor activities. However, each season offers its own unique charm and opportunities for exploration.

5. Where can I enjoy nature in the city?

For nature enthusiasts, the Cambridge University Botanic Garden, Parker's Piece, Jesus Green, and Grantchester Meadows are excellent spots to enjoy green spaces and natural beauty.

What makes car brand logos so popular is the idea of beauty and

luxury, as well as unique symbols representing strength, power, and anything else relevant to makers and buyers. Car brand logos have developed over time, reecting technological changes, design trends, and market preferences. From the classic elegance of luxury brands to the sleek minimalism of modern electric vehicles, each logo tells a unique story. In this article, we will learn more about some of the most popular car brand logos in 2024.

Here are the top 10 Car Brand logos in 2024: Rolls-Royce

Rolls-Royce is known for its commitment to luxury and has one of the most famous vehicle car brand logos. The SUV variant of RR has superb performance characteristics and attractive accents, making sure a better driving experience on every trip. With a commitment to craftsmanship, engineering excellence, and modern innovation, RollsRoyce continues to create vehicles that are not only a pleasure to drive but also a testament to the enduring appeal of true luxury.

Mercedes-Benz

BMW

The Mercedes-Benz logo represents the company's rich history and devotion to new inventions. As technology and design develop, the symbol of it remains a timeless gure of luxury and greatness in the automotive industry. Hence, this car brand logo also shows power, strength, and safety.

The BMW car brand logo shows accuracy, performance, strength, power, and pure driving pleasure. The car brand logos inuenced the future inventions of BMW, and the BMW logo remains a timeless symbol of brilliance and provides dedication to the best driving experience. As the automotive landscape evolves with advancements in electric and autonomous driving technologies, BMW continues to lead the way. The logo, with its modern renements, serves as a beacon of the brand's future-oriented vision while honoring its storied past.

Maserati

All the car brand logos of Maserati show the strength, elegance, and rich history of the company. Maserati’s car brand logo represents the brand, culture, heritage, and promise of excellence. The current logo of Maserati has been stylized with a bright red color theme, paying tribute to the origin of the brand. Hence, this car brand logo demonstrates the beauty, luxury, and best driving experience in the car companies.

Mustang

The Mustang car brand logo is known as an American muscle symbol. The Mustang logo is more than just a badge; it's a symbol of passion, performance, and the enduring legacy of an American automotive icon. This logo remains to inspire passion in the world, from classic models to modern The Mustang proves to be the best car in the sports segment because of its horse logo and impressive exhaust sound. It is the company with one of the most popular car brand logos.

Audi

Without the wordmark symbols, the Audi is a perfect example of a logo. Audi continues to push the boundaries of automotive innovation with advancements in electric mobility, autonomous driving technology, and sustainable practices. The Audi logo, with its timeless elegance and modern relevance, remains a symbol of Audi's commitment to shaping the future of mobility while staying true to its rich heritage of excellence. As Audi continues to make new inventions with advances in electric digitalization and some autonomous articial intelligence driving technologies, the logo remains a symbol of the brand and its commitment to sustainable mobility. From luxury sedans to sports SUVs, the Audi logo represents the legacy of innovation.

Ferrari

The Ferrari logo is more than just a symbol; it represents the speed, strength, power, passion, and pursuit of automotive perfection. As Ferrari shows the tradition of the racing industry, its logos show Italian pride. The design philosophy behind the Ferrari car brand logo has new technology innovations and elegance; Ferrari’s car brand logos have changed over time, and it continues to inspire collectors worldwide. The dynamic posture and graceful lines of the prancing horse convey a sense of agility and speed, reecting Ferrari's commitment.

Honda

The Honda logo represents more than just a brand. It shows the value of innovation, reliability, and customer satisfaction. As Honda continues to lead the car industry with the best performance and customer-focused solutions, the logo remains a permanent symbol of trust and excellence. The design behind the Honda car brand logos is to focus on clarity, timeless appeal, and functionality. The H symbol stands for the Honda. The brand logo remains a symbol of innovative spirit and commitment to sustainability and reliability. As Honda expands its lineup with electric vehicles and advances in autonomous driving technology, the logo remains a symbol of Honda's vision for the future of mobility. It represents reliability, efciency, and a legacy of engineering excellence that continues to drive Honda forward as a leader in the automotive industry.

Jaguar

The Jaguar car brand logo is sleek and iconic. It’s that cool leaping jaguar. It has this wild, dynamic vibe, almost like the big cat leaped into action. The emblem goes back to the roots of the company. The founder, Sir William Lyons, wanted a symbol representing grace, power, and speed, everything a jaguar embodies. So, he chose the jaguar as the brand logo. The original company, SS Company, was founded in 1922 and specialized in making motorcycle sidecars. It was later renamed SS Cars Limited in 1934 when they started producing complete cars with custom bodies.

Lamborghini

The founder of Lamborghini created the logo for his car, designed ideas from Ferrari, and then turned them upside down. This bull symbol shows or represents the power, strength, beauty, speed, and aggressive performance of Lamborghini supercars. This bull's black and gold logo is inverted from the Ferrari. The Lamborghini is for luxury performance and the pursuit of automotive perfection. The Lamborghini car brand logo denes the supercar industry with a beautiful design, and the new technology logo remains an enduring symbol of automotive excellence.

Conclusion

Well-structured logos help to identify the brand, reect its history and ambitions, and make it memorable. It can also convey traditional attitudes, represent the product line identity, and showcase innovation and technology. A unique and well-designed car brand logo can make the familiar car brand logos, inuence buyers' decisions, and create a lasting impression on the customers; hence, these car brand logos not only decorate the covers and denitions of vehicles but also show the support worldwide, expressing targets, achievements, and the search for excellence in car design and performance of car brand logos.

Did you know H&M, a renowned international clothing fashion retailer initially originated from a hunting and shing store? Starting in 1947, today it has grown into a global brand known for its trendy and affordable clothing for men, women, and children. Over the years, there are thousands of retail stores around the globe. It has expanded to every corner of the globe with 4743 stores in over 50 countries making an average sale of 236 Billion SEK each year.

In this article, you will learn about this brand's enduring legacy, history, challenges, marketing strategies, and inuence on the fashion industry.

BrandHistoryof H&M

H&Mstartedin1947inSwedenwithawomen’sclothingstorecalledHennes,openedbyErlingPersson.In1968,Persson boughtahuntingandfishingstorenamedMauritzWidforss.Hestartedsellingmen’sandchildren’sclothestooand renamedthestoreHennes&Mauritz,orH&M.

Inthe1970sand1980s,H&MopenedmorestoresacrossEurope.Bythe1990s,theyhadstoresintheU.S.andAsia.It becamefamousforworkingwithtopdesignersandcelebritiesinthe2000s.

Inthe2010s,H&MstartedonlineshoppingandintroducedtheConsciousCollection,focusingoneco-friendlyfashion.In the2020s,itcontinuestogrowworldwideandonline,whileworkinghardtobemoresustainable.

H&M'sjourneyshowsitsgoalofmakingstylishclothesaccessibletoeveryoneandcaringfortheenvironment.

How Is the Brand Different From Others? H&M

Thereare10majorfactorsthatcreateahugedifferencebetweenH&M andtherestofthebrands.

DesigningandProduction Strategy:H&Mreliesheavilyon outsidedesignersandsuppliersto createitsclothingcollections, whichallowsittoproduceawide rangeofstylesatlowcosts.Onthe otherhand,therestofthebrands havedifferentbusinessmodels, whichmeanstheydesign, produce,anddistributetheir clothing.

AffordablePrice:H&M's maindifferentiatorisits abilitytoofferstylish, fashionableclothesatalower pricepoint.Itopensan opportunityforthemiddle classtowearmodernclothes whichindirectlyenhances sellingrates.

GlobalPresence:Today,it hasavastnetworkin numerouscountries,which meanscustomersdon’tneed totravellongdistancesto accessitsbrand'sproducts. 1 2 3 4 5 6 7 8

OnlineShoppingExperience: Itconnectsitsstorewithonline platformstogetthesame shoppingexperiencesittingat home.Youcanshoponline, pickupyourorders,andreturn orreplacethemeitheronlineor inastore. 9

StoreDesigningandLayout:It tendstohaveamoretraditional retaillayout,withclothingdisplayed bycategory,suchasmen’s, women’s,andchildren’sclothing. Ontheotherhand,therestofthe brandsoftenhaveamore experimentallayout,withclothing displayedmoreeditorially

FollowtheTrend-DrivenMarket: H&Mtargetsabroadermarketwitha widerangeofclothingstylesand pricepoints,whiletherestclothing brandsfocusonamorefashionconsciousmarket.

FocusonCustomerFeedback: Ittrainsitsemployeestoask customersforreviewsjustafter purchasing.Thisgivesanideato understandthetrendandreach outtomaximumcustomers.

Sustainability:Itisworking hardtobecomealeaderinecofriendlyfashion.Ithasstarted garmentrecyclingprograms wherecustomerscanbringback oldclothesratherthanthrowing theminthegarbage.

FastFashionModel:Ithas madeateamespeciallyto analyzethetrendonsocial media.Thisallowsittooffer trendyclothingataffordable prices. 10

InnovativeMarketing:Itincludes socialmediacampaigns,influencer partnerships,andexperimental marketing.Theseeffortshelpthe brandstayinthemarketplaceand engagewithitstargetcustomers effectively

What Are the Challenges Faced by H&M?

FastFashion:Wherefastfashionisabigdifferentiatoritisalsoabigchallengeaswell.Tokeepupwiththe trendH&Mleadstolotsofwasteandharmtotheoldenvironmentbecauseoldclothesarethrownaway.

EconomicFluctuations:Changesintheeconomyaffectthesalesofthisbrand.Whenpeoplehavenomoneyto spendonclothes,theybuyafewclotheswhichaffectstheirsales.

Competition:Thebrandhastoconstantlyworktostayinthemarket,keeppriceslow,andgiveanenjoyable shoppingexperiencetocompetewithotherbrandsZara,andonlineshopslikeASOS.

ExpansionintheGlobalMarket:Withtheincreasingdemandfortheproductsindifferentareasthestores needtobeexpandedwhichneedslotsofeffort.

DigitalExperience:Storesneedtoupgradetheirplatformeachtimewiththedevelopmentintechnologyfor customer’spremiumexperience.

5Interesting FactsAbout H&MYou

Didn’tKnow

In2017,thestoreearnedthetoprankinginthefashionindustryby Forbes.H&Mpridesitselfintreatingemployeeswellandprovidingcareer paths.

ThemeaningoftheHandMlettersinH&Misunique:

HstandsforHennes,whichmeans “hers” inSwedish.Thisgaveanidea forthewomen’sclothingstoretoErlingPersson.

Perssondecidedtosellmen'sclothesaswellsohepurchasedahunting storecalledMauritzWidforss.

Lateron,herenamedhisstoretosellmen'sandwomen'sclothestogether asHennes&Mauritz(H&M).

Customerswhoparticipateintheclothingrecyclingprogramsgetan opportunitytowingiftcardsfrom$50-$500invalue.

Thereisatraditionthatwhennewstoreswillopen,allnewemployees celebrateitbyperformingachoreographeddanceinfrontofcustomers andthepress.

Sevenoutofelevenmembersoftheboardarefemale.Thefemale-driven boardhelpsinauditingfinancesandotherissuesthatarise.Itisalsoworth toknowthatelevenmembersoftheboardarewhite.

ThisstrategyinvolvesthreestagesshortlycalledSTPSegmentation,Targeting,andPositioning.

Segmentation:Ittargetsyoungadultsaged18to35, includingchildrenandteenagers.Further,itissegmented withinthisagegroupbyfactorslikelifestyleandincome.

Targeting:Itprimarilytargetsmiddle-classpeople seekingaffordableandtrendyclothes.Moreover,itfocuses onurbandwellerswithaccesstotheirstoresandonline presence.

Positioning:Thebrandpositionsitselfas “the go-to brand for trendy and affordable fashion”.Itshowcases theircommitmenttosustainabilityandethicalsourcingto attractenvironmentallyconsciouscustomers.This leveragesinfluencerstocollaborateandshowitonsocial mediatobuildasenseofcommunityaroundthebrand.

Abovethisoneimportantfactorthatworkswellis collaborationwithcelebrities.Theycollaboratewith celebritiesfromhigh-profiledesignerslikeKarl LagerfeldtopopstarslikeBeyoncéandJustinBieber

CONCLUSION

Starting as a small store in Sweden, H&M has become a major player in the global fashion scene. It is known for its fast fashion model, innovative marketing, and commitment to sustainability. Despite facing various challenges it continued to provide clothing products to men, women, and children at affordable prices. H&M is a prime example that shows staying true to your values and adapting to change can lead to remarkable success.

H&M’s Marketing Strategy to Reachv Potential Customers

Intoday’scompetitivebusinessworld,effective communicationforbusinessmenisessentialfordriving successandfosteringinnovationacrossvarioussectors.The capacitytoexpressstrategies,motivateteams,andestablish enduringrelationshipsthroughcommunicationisn’tjust advantageous;it’snecessary.Take,forinstance,arecent statisticthatemphasizesthesignificanceofadept communication:companiesexcellingincommunicationand supportprogramsare3.5timesmorelikelytooutperform theirrivals.Thisclearfacthighlightsthepivotalroleof communicationinenablingbusinessestothriveinabustling market.Inthisarticle,weexploresixvitalcommunication practicesthatcanelevateordinaryinteractionsintopotent strategiesforbusinesssuccess.Eachsuggestioniscraftedto providebusinessmenwiththetoolsnecessaryforhoning theircommunicationstrategies,ensuringtheynotonlymeet butexceedthedynamicdemandsoftheirroles.

Hereare6tipsofcommunicationforbusinessmen:

1.ImprovingStakeholderEngagement

Incommunicationforbusinessmen,involvingkeyplayersis crucial.Toenhancethisinvolvement,thefirststepisto clearlypinpointwhothesekeyplayersare—beitinvestors, employees,customers,orsuppliers.Knowingtheneeds, expectations,andpreferencesofthesediversegroupscan greatlyinfluencehowyouinteractwiththem.Forinstance, investorsmayrequirethoroughfinancialupdates,while employeesmightneedmorefrequentprojectstatusreports andmotivationalmessages.Adaptingyourcommunication styleandcontenttosuitthespecificaudiencenotonly maintainstheirinterestbutalsoensurestheyfeelappreciated andheard.

Providingregularupdatesandbeingtransparentinsharing bothachievementsandchallengesareessentialtacticsthat buildtrustandkeepkeyplayersactivelyengagedinthe discussion.Additionally,utilizingstakeholderrelationship managementsoftwarecanfurtherelevatestakeholder engagementbystreamliningcommunicationprocessesand facilitatingbetterinteractionwithkeyplayers.

2.EnhancingClarityandConciseness

Clearcommunicationforbusinessmenisakeyaspectof successfulbusinessinteractions.Inafast-pacedworld,the abilitytoconveyideasanddirectionsclearlyandbrieflyis crucial.Thisinvolvesfocusingonstraightforwardnessand steeringclearoftechnicaltermsthatmightpuzzlethe recipient.

Usingsimplerlanguagedoesn’tweakenthemessagebut insteadmakessureit’sunderstandabletoallparties. Whenyoucommunicateclearly,youminimize confusionandenhancetheeffectivenessofyourbusiness activities.

3.MasteringNon-VerbalCommunication

Intheworldofbusiness,whatyoudocanspeaklouder thanwhatyousay.Afirmhandshake,unwaveringgaze, andassuredstancecanconveyproficiencyand genuineness.Conversely,avoidingeyecontactor adoptingadefensiveposturecanconveynegativity, regardlessofverbalcontent.

Effectivebusinessmenarehighlyattunedtotheirbody languageandmakedeliberateeffortstosynchronize theirnon-verbalsignalswiththeirspokenwords.This harmonyfostersconnectionandreliabilitywith communicationcounterparts,enhancingtheefficiencyof interactions.

4.UtilizingTechnologyEffectively

Intoday’sdigitallandscape,thewaybusinesses communicatehasundergoneasignificantshift.Awide arrayoftoolsnowexiststofosterconnectionswith colleaguesandstakeholdersworldwide.Whetherit’s throughemails,instantmessaging,videoconferences,or collaborativeplatforms,technologyenablesswiftand effectivecommunication.Yet,thekeyliesinselecting theappropriatetoolforthetaskathand.

Forinstance,whileemailsexcelatconveyingdetailed progressreports,instantmessagingmaybemoresuitable forbriefupdatesorurgentinquiries.Masteringtheartof whenandhowtoutilizethesetoolscangreatlybolster yourcommunicationstrategy,ensuringmessagesare deliveredpromptlyandinthedesiredmanner

5.DevelopingListeningSkills

Inbusinesscommunication,activelisteningtendstoget overlooked.It’snotjustabouthearingwords;it’sabout graspingthespeaker’smessageandintentions.

Tolisteneffectively,youneedtechniquesliketaking notes,repeatingorsummarizingwhat’ssaid,andasking clarifyingquestions.Improvinghowwellyoulisten guaranteesadeepergraspofinformation,resultingin smarterchoicesandfewermix-ups.

6.FosteringaCultureofOpen Communication

Buildingaworkplacewhereeveryonefeels comfortablespeakingupcangreatly enhancehowwellpeoplecommunicateina company Whenpeoplefeelfreetoshare theirideasandworries,itboostscreativity, helpscatchproblemsearly,andkeeps thingsrunningsmoothly.

Tomakethishappen,holdteammeetings often,setupwaysforanonymous feedback,andmakesurepeoplefeel encouragedtotalkopenly Whenyoumake communicationeasier,you’realsomaking teamworkandhonestystronger,whichare keytoanybusinessdoingwell.

Final Thoughts

Improving how you communicate in business is an ongoing journey that greatly impacts your career achievements. Whether it’s connecting well with stakeholders or truly hearing out your team’s worries, every communication for businessmen facet shapes business results. Begin by putting these suggestions into practice daily and watch how they enhance your business environment.

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.