The Best Infrastructure Development Companies to Watch

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F r o m E d i t o r ’ s D e s k

elcometothelatestissueofTheEnterpriseWorldmagazine,wherewe proudlypresentourspotlightfeature:"TheBestInfrastructure DevelopmentCompaniestoWatch."Inthisedition,weshowcasethe leadingplayersintheinfrastructuresectorwhoaredrivinginnovation,shaping landscapes,andbuildingthefoundationforasustainablefuture.

Infrastructuredevelopmentisthebackboneofeconomicgrowthandsocietal progress,providingessentialfacilitiesandservicesthatsupportcommunities, businesses,andindividuals.Fromtransportationandenergytotelecommunications andurbandevelopment,infrastructurecompaniesplayapivotalroleinshapingthe waywelive,work,andinteractwiththeworldaroundus.

Inthisissue,wehighlightthevisionarycompaniesandleaderswhoareatthe forefrontoftransforminginfrastructurelandscapeswiththeirgroundbreaking projects,cutting-edgetechnologies,andforward-thinkingstrategies.Whetherit's revolutionizingtransportationsystems,modernizingutilitynetworks,orcreating smartcitiesofthefuture,thesecompaniesaredrivinginnovationandpushingthe boundariesofwhat'spossibleininfrastructuredevelopment.

Aswenavigatethechallengesandopportunitiesofarapidlychangingworld,the insightsandexpertisesharedbytheseindustryleadersofferinvaluableperspectives onthefutureofinfrastructureandtheroleitplaysindrivingsustainablegrowthand prosperity Weinviteyoutoexploretheirstories,learnfromtheirexperiences,and gaininspirationfromtheirachievementsaswecollectivelyshapeabrighter tomorrowthroughinfrastructuredevelopment.

Thankyouforjoiningusonthisjourneyaswecelebrate"TheBestInfrastructure DevelopmentCompaniestoWatch."Together,let'scontinuetobuildafuturewhere infrastructureisnotjustafoundationforprogress,butacatalystforpositivechange andprosperityforall.

Warmregards

o m E d i t o r ’ s D e s k W

Shalmali W. halmaliS

Forthecoverreadabout-

BharatVanijyaEasternPrivateLimitedisarapidlygrowingInfrastructure DevelopmentCompanybasedinEasternIndia.Sinceitshumblebeginningin 1973,thecompanyhasbeeninvolvedintheconstructionsector,adaptingitself withtherequirementsofthesectoralongtheway

“We intend to change the infrastructure landscape of this booming country, one project at a time.”

BVEPLfocusesonconstructionofroadsandhighways.Workingacrossregions likeWestBengal,Jharkhand,Bihar,ArunachalPradesh,Manipur,andKarnataka.

Thecompanyhasbeeninoperationforabout50yearsnowandhashandledover 112projects.Withasuccessrateof95%,thecompanyshines,reachingthebest andunbeatablelevelofinfrastructurewitheachoftheirprojects.

“Our mission is to build a more prosperous nation by delivering SBD, EPC, HAM projects of the highest quality within the strictest deadlines. It is our unwavering commitment to this mission that has made Bharat Vanijya Eastern Pvt. Ltd. (BVEPL) one of the most trusted names in the infrastructure sector throughout the nation.”

2 2 upshot

3 2 Article

3

4 4 Review

PRADIP KUMAR BHADRA Managing Director

BHARAT VANIJYA EASTERN PRIVATE LIMITED

Crafting Tomorrow’s Infrastructure, Today!

Infrastructuredevelopmentplaysapivotalroleindrivinganation'sprogress,notjustintermsofeconomicexpansionbut

alsoinachievinginclusivegrowth.Byfosteringimprovedconnectivity,reliableutilities,andefficienttransportation networks,robustinfrastructureempowersvarioussectorslikeindustry,agriculture,andtrade,ultimatelyleadingto povertyreduction,incomeequality,andenhancedlivingstandards.

FeaturingforTheEnterpriseWorld’sthisissueofTheBestInfrastructureDevelopmentCompaniestoWatchisthestoryof onesuchcompany,raisingthestandardsofinfrastructureanddevelopment.

About the Company

Founding Year

Founding Year

1973 Headquarters

Industry Construction, Roads & Highways

Founding YearMembers

Kolkata

1500-2000

Founding YearKey People Pradip Kumar Bhadra (Managing Director), Gokul Agarwal (Director), Debdeep Bhadra (Director), Deepanjan Bhadra (CEO)

BharatVanijyaEasternPrivateLimitedisarapidlygrowing InfrastructureDevelopmentCompanybasedinEasternIndia. Sinceitshumblebeginningin1973,thecompanyhasbeen involvedintheconstructionsector,adaptingitselfwiththe requirementsofthesectoralongtheway

“We intend to change the infrastructure landscape of this booming country, one project at a time.”

BVEPLfocusesonconstructionofroadsandhighways. WorkingacrossregionslikeWestBengal,Jharkhand,Bihar, ArunachalPradesh,Manipur,andKarnataka.

Thecompanyhasbeeninoperationforabout50yearsnow andhashandledover112projects.Withasuccessrateof 95%,thecompanyshines,reachingthebestandunbeatable levelofinfrastructurewitheachoftheirprojects.

“Our mission is to build a more prosperous nation by delivering SBD, EPC, HAM projects of the highest quality within the strictest deadlines. It is our unwavering commitment to this mission that has made Bharat Vanijya Eastern Pvt. Ltd. (BVEPL) one of the most trusted names in the infrastructure sector throughout the nation.”

The Road to Glorious 50 Years

2022-Forthefirst time,BVEPL's revenuecrossed INR700CR.

2014-BVEPL receivedit'sfirstmajor MoRTH(Government ofIndia)orderworth INR361CRinthe stateofWestBengal

2017-BVEPL venturedforthefirst timeinNHAIwith theorderofNH-75 inJharkhand

1999-Bharat Vanijyareceivedit's firstorderoutsideof WestBengalin Jharkhand

1983-BharatVanijya Sanghwas incorporatedasBharat VanijyaEasternPrivate Limitedintheroad infrastructure

1973-BharatVanijya Sanghwasfoundedin Calcuttafortheexport ofbouldersand industrialgarments

NH-60A

SH-01

“ Cover Story www.theenterpriseworld.com | 15

ChallengingtheChallenges

Amidtheintricaciesoftoday'sdynamiceconomy, infrastructurecompaniesfacethetwintaskof navigatingeconomicuncertaintiesandmaintaining sustainablegrowthstrategieswhilerespondingto shiftingmarketconditions.Resilienceandinnovation mustbebalancediftheyaretosucceedoverthelong run.

BVEPL,anewplayerinIndia'sroadbuilding,faced earlyobstaclesthatsloweditsgrowth.Overcoming thesechallengesmarkedacrucialphaseinthe company'sjourneytowardprogressintheconstruction industry.

Followingarethechallengesfacedbythecompanyin itsinitialandformativeyears.

Thebusinessfacedseveralchallengesstemmingfrom itslimitedbackgroundinroadconstruction.Withalack ofexpertiseinthisfield,thecompanystruggledto secureprojectsbothdomesticallyandinternationally, hamperingitsgrowthprospects.Theabsenceofa proventrackrecordfurtherhinderedtrustwithpotential clients,astheywerehesitanttoengagewithacompany lackingahistoryofsuccessfulprojects.

Additionally,financialhurdlesposedsignificant obstacles,asroadconstructioniscapital-intensiveand thecompany'slackoffinancialhistoryandsignificant assetsmadeitdifficulttosecurefunds.Moreover,the complexityoftenderingprocessespresentedstrategic weaknesses,asthecompanyhadnoexperienceinthe competitivebiddingprocessandlackedindustry expertisetonavigatethisaspecteffectively.These challengescollectivelyimpededthecompany'sability toestablishitselfandcompeteintheroadconstruction sector

ExponentialGrowth

Thepivotalturningpointthattriggeredthesignificant growthofBVEPLwassecuringthe"Four-laningof ArrahtoParariasectionofNH-319(OldNH-30)from Km0+000toKm54+530(DesignChainage)inthe StateofBiharunderBharatmalaPariyojanaPhase-1on EPCMode(Package-I)"project.Thisproject,valuedat Rs700crores,markedthefirstinstancewhereBVEPL independentlysecuredaprojectofsuchsubstantial magnitude.

Thesuccessfulacquisitionofthishigh-value projectnotonlyshowcasedBVEPL's competencebutalsodemonstrateditscapability toundertakeandexecutelarge-scale infrastructureventures.Theproject'smagnitude andcomplexitylikelycontributedsignificantlyto thecompany'sgrowth,enhancingitsreputation, attractingattentionwithintheindustry,and establishingBVEPLasacredibleplayerinthe roadconstructionsector.

Thismilestonenotonlyprovidedasubstantial boosttothecompany'sfinancialstandingbut alsoservedasacatalystforfutureopportunities. Thesuccessfulcompletionoftheproject positionedBVEPLasatrustedandcapable entity,openingdoorstoadditionalprojectsand fosteringsustainedgrowthwithintheindustry.

Followingacourageousandflexiblestrategyto overcomeearlysetbacks,BVEPLembarkedona transformationaljourneythatyieldednotable growth.

Thecompany’sexponentialgrowthcanbeseen withmerenumberswhentheywentfromjustan 80Cr.revenuein2018,totenfoldswithan 800Cr.revenuein2022.

BVEPL’sArrayofProductsandServices

BuildingroadsandhighwaysisBVEPL's primarybusiness,anditoperatesinareaslike WestBengal,Jharkhand,Bihar,Arunachal Pradesh,Manipur,andKarnataka.Overthe courseofitsamazing50-yearjourney,ithas completedaround112projects,95%ofwhich werecompletedonschedule,and21%ofwhich werecompletedearly

“BVEPL ensures a smooth and integrated approach by offering end-to-end EPC services that cover the full project lifecycle, from initial planning and design to procurement and construction.”

Cover Story

Pradip Kumar Bhadra, Managing Director

Gokul Agarwal, Director

Deepanjan Bhadra, CEO

“

BVEPL

ensures a

smooth and integrated approach by offering endto-end EPC services that cover the full project lifecycle, from initial planning and design to procurement and construction.

“

Some of the company’s projects include –

NH-150C,Karnataka

Developmentof6-laneAccessControlled GreenfieldHighwaysfromKM162.500to KM203.100BaswantpurtoSingnodi sectionofNH-150C(Package-IVof Akkalkot—KNT/TSBorder)onHybrid AnnuityMode

LOCATION:Karnataka,India

YEAR:2022

PROJECTVALUE:INR849,60,00,000

CLIENT:NationalHighwayAuthorityof India-AshokaBuildonLimited

NH-33,Jharkhand

BalanceWorksforFour/SixLaningof Ranchi-RargaonSectionofNH33fromKm 140.000toKm217.300inthestateof JharkhandunderNHDPphaseIII

LOCATION:Jharkhand,India

YEAR:2019

PROJECTVALUE:INR419,27,00,000

CLIENT:NationalHighwayAuthorityof India

NH-319,Bihar

FourlaningofArrahtoParariasectionof NH-319(OldNH-30)fromKm0+000to Km54+530(DesignChainage)intheState ofBiharunderBharatmalaPariyojanaPhase -1onEPCMode(Package-I).

LOCATION:Bihar,India

YEAR:2021

PROJECTVALUE:INR700,00,00,000

CLIENT:NationalHighwayAuthorityof India

NH-75Flyover,Jharkhand

Constructionof6laneFlyoveratkm.8.640 ofNH-75alongRanchiRingRoad(section VII)inthestateofJharkhandonEPCmode

LOCATION:Jharkhand,India

YEAR:2019

PROJECTVALUE:INR22,00,00,000

CLIENT:NationalHighwaysAuthorityof India

RisingAbove

“Our competitive advantage would be taking small sets of projects and focusing on completing them before time and giving our 100% to those projects.”

Insteadofrapidlyexpandingtheprojectportfolio,theyprioritize qualityandtimelycompletionforalimitednumberofinitiatives. Thetopmanagement'ssignificantinvolvement,whichisamajor reasonfortheirongoingsuccess,distinguishesthemfromrivals.

Ÿ Smallnumberofprojectstakenupinayearasfaraspossible toexecutemaintainingthehighestqualityandtocompletethe saidworksbeforethetime

Ÿ Beforetimecompletion(about90%ofourprojectsare completedbeforetime)

Ÿ Keepingbythetechnologicaltrendsandinnovations

Ÿ Commitmenttovalues

StayingInnovative

Thecompanyremainsdedicatedtokeepingupwiththemost recentdevelopmentsintechnology,guaranteeingcontinuous communicationwithequipmentandservicesuppliersincluding Kovelco,Hyundai,Ammann,Volvo,andWirtgen.Keepingupto speedwiththemostrecentguidelinesandinstructionsfromthe IRC,MinistryofRoadandHighways,StateGovernments,and otherGovernmentBodiesispartofthisproactivestrategy.

Whenexecutingtheirprojects,theygivetoppriorityto theon-siteapplicationofR&Dwhilefollowingthe IRC'sguidelinesforengineeringquality,cost effectiveness,andenvironmentalsafety Their responsibleapproachentailskeepingupwiththe ministry'sandIRC'scirculars,withafocuson recyclingpavementsasapotentiallysustainable technique.

WhattheFutureHolds?

Thecompanyenvisionsafuturethatspeaksof continuousadaptationtotechnologicaltrendsand advancements.Theyareproactivelypursuing opportunitiestosecureHAMprojectsdirectlyfloated byNHAI(NationalHighwayAuthorityofIndia), MoRTH(MinistryofRoadTransportandHighways), stategovernmentsandvariousassetmanagement projects.

BVEPLhasobserveditsGoldenJubileein2023and hasachievedasignificantrevenuemilestoneofnearly Rs800Cr Withanoptimisticoutlook,thecompany aimstodoubleitsrevenuetoRs2000Crinthenext twoyears.Thisambitiousgoalissupportedbyarobust pipelineofmajorprojectsthatnotonlypromisetofuel thecompany’sgrowthbutalsocontributetothe nation’soverallprogress.Theirdeterminationto embraceopportunitiesandtheircommitmenttonationbuildingserveasstrongpillarsfortheirsuccessahead.

Santiago Santiago

Santiago de Chile Santiago de Chile

A Fusion Between History and Modernity

SituatedintheheartofChile,where

thesunpeersthroughthepeaksof theAndes,andwhisperssecretsto thewind,isacitythatpulseswithlife, history,anddreams.Thecapitalandlargest cityofChile- Santiago.

Foundedin1541bytheSpanish conquistadorPedrodeValdivia,thecityhas servedasthecapitalcityofChilesince colonialtimes.Itislocatedinthecenterof theSantiagobasin,anenormousbowlshapedvalleythatconsistsofabroadand fertileplainsurroundedbymountains.

ClimateandBestTimetoTravel

ThebesttimetovisitSantiagoisbetween MarchtoMayandbetweenSeptemberto November.

SpringfallsbetweenSeptembertoNovember makingtheclimatepleasant.Themountainrangeof theAndesisatitsgreenestinthisseasonandthe beautifuljacarandasbloomsacrossthecity

MarchtoMaywitnessestheFallseasonmakingit anotheridealtimetovisitSantiago.Foliageblankets thecityinitslapbyAprilandwineseasonandits eventscommenceatthestartofFall.

DecembertoMarchmarksthesummertimeandthe daysaresunnyanddry.Eventhoughthetourismis high,thestreetsarequietandyougettoenjoythe outdooractivities.

JunetoAugustmarksthewinterseason.Ifyouwant toenjoysnowandwinteractivities,thenthisisthe timeforyoutoplanyourvacation.

ExploringtheRichHistory

ThecityofSantiagowasfoundedinthe16thcenturybytheSpanishexplorerPedrodeValdivia.ItwasnamedSantiago delNuevoExtremo(SantiagoofNewExtremadura),inhonorofapatronofSpainApostleJames,nearHuelén,whichhe renamedSantaLucía.

Theearlyyearsofitsestablishmentweremarkedwithhardshipandconflicts,asSpanishsettlersclashedwithtribes.Despite thewar,thecitystartedtakingshapeandinthecomingyears,itgrewandevolvedasimmigrantsstartedsettlinginthecity

Today,thecityismarkedascosmopolitanandadherestothebeautyofmodernsocietywitharichhistorynotonlyinbooks butalsoinitsstreetsandarchitecture.

IfyouwanttoknowaboutmoreLatinAmericanhistory,youshouldvisitthesehistoricplaces.

ChileanMuseumofPre-ColumbianArt

FoundedbyChileanarchitectandantiquitiescollectorSergioLarraínGarcíaMoreno,thismuseumisdedicatedtothestudyanddisplayofpre-Columbian artworksandartifactsfromCentralandSouthAmerica.Itwasfirstopenedin December1981.

CerroSantaLucía

Located629metersabovesealevel,itisanurbanpark thatiscloselyrelatedtothecity.Itisthissitefromwhere PedrodeValdiviafoundedSantiago.Youcanabsorbthe natureandlearnmoreaboutthecity’shistoryhere.

Itwasbuiltduringthesecondhalfofthe18th centuryandisknownforitsbeautifulneoclassicalarchitecture.Inthe19thcentury, moreembellishmentswereaddedtothe building,makingitoneofthemostbeautiful buildingsinSantiago.

ItisapresidentialofficeofChilewithamazingarchitecturaldesign.It wascreatedbyanItalianarchitectinthe18thcentury.Itwassubjected toamissileattackandwasreconstructed.Youcantakeatourofthe palaceorattendashowatitsculturalcenter.

ItisahistoricalsitelocatedatthefoothillsoftheAndeanmountainswherethesmallvillagewasfound.Someofthebest artisansofChileliveinthisvillage.Youcanwitnesshowtheycraftarticlesfromwood,leather,bakedmugs,andother materials.

SantiagoMetropolitanCathedral

LaMonedaPalace

CentroArtesanalPueblitoLosDominicos

PlazadelaConstitucion

Itwasbuiltin1935onthe groundsoftheformer MinistryofWar.Itis surroundedbymany importantbuildingslikethe MinistryofFinance, MinistryofForeignAffairs, MinistryofJustice,and BancoCentraldeChile amongothers.Youwill alwaysfindlocalstaking casualwalkshere.

DivingIntoTheirCulture

PlazadelaConstitucion

Itwasbuiltin1935onthegroundsoftheformerMinistryof War.Itissurroundedbymanyimportantbuildingslikethe MinistryofFinance,MinistryofForeignAffairs,Ministryof Justice,andBancoCentraldeChileamongothers.Youwill alwaysfindlocalstakingcasualwalkshere.

ThecityofSantiagodeChilehasarichcultureandheritage.Itshistoryisdeeplyintertwinedwithindigenoustribes,mostly theMapucheandAymara.ThemajorityofthepopulationfollowsthereligionofRomanCatholicismfollowedby Christianity.WhiletheofficiallanguageofChileisSpanish,inSantiagopeoplespeakChileanSpanish,slightlydifferent fromthenormalSpanishandsometimesEnglishaswell.

Beingacosmopolitancity,youwillfinddiverseculturesoneverystreetandcorner.HerearesomewaystoenjoySantiago’s culturetothefullest.

TheMuseumofFineArts-

ItislocatedintheforestparkofForestInnandshowcasesoverthousandsofartistic heritage.IthasalotofnationalpaintingsandChileansculptures.Ifyouenjoy immersinginart,thisistheperfectspotforyou.

SantiagoBaháʼíTemple-

ItisaBaháʼíhouseofworshipthatwasdesignedby Canadian architect Siamak Hariri and was opened in 2016. Thetempleisopentoallregardlessoftheirreligionandisan architecturalbrilliance.Itiscircularinshapeandcomposedofninearched"sails"made frommarbleandcastglass.

PlazadeArmas-

Itisthecity’scentersquarewhereyoucanseeculturalperformanceslikestreetdance, comedy,music,andculturalevents.YoucanalsoenjoytheEuropeanarchitectureofthe cityHall,CorreoCentralasthesearetheoverlookoftheplaza.

WineToursandTasting-

Fanofwine?ThenthisisdefinitelyforyouaswinesproducedinChilearesomeofthe mostregardedwinesaroundtheglobe.Santiagoissurroundedbyrenownedwineriesso youcantakeatriptoknowaboutthehistoryorforadeliciouswinetasting.

Culturalfestivals-

CulturalfestivalsareheldthroughouttheyearinSantiago.Oneofthemostfamousones is Fiestas Patrias whichisheldin September ofeveryyear.Itisaweek-longcelebration thatcelebratesChile'sindependence.OtherfestivalsareSemanaSanta,LaTirana,and manyothermusicalandreligiousfestivals.

Streetart-

ThewallsofSantiago’sstreetaren'tplain.Theyarerichwithcolorfulandvibrantstreet artthatisn'tjustbeautifulbutalsodepictstheirhistoryandstory.

Otherthanthese,youcanalwaysexploretheirlocalshops,experiencethenightlife,and goonneighborhoodwalksthataren'tfarawayandprovideyouwithcalmandbeautiful views.

SavortheChileanCuisineinSantiago

ChileanCuisineincludesamixoftraditionalSpanishcuisine,ChileanMapucheculture,andlocalingredients.Chilean cuisineismostlyknownforitsvarietyofflavorsandingredientsbecauseagricultureisitsmaineconomy

HerearesomeofthedishesyoucantrywheninSantiago-

Pastel de choclo

Itisthecity’smosticonicdishandismadefroma variantofcorncalledchoclo.It’smadeinaclaypotand servedasasidewithsalads.

Machas a la Parmesana

Servedasanappetizer,itisadishmadeofrazorclams toppedwithparmesancheesequicklybroiledtogether intheoven.

Itisadrinkmadefromthedrypeachthatisput backinitsjuiceandmixedwithwater,caramelized sugarwithahintofcinnamon.

Empanadas

Theseareafamousstreetfood/snackof Santiagoandcomeinmanyvarietiessavory,sweet,withallnon-vegetarian, vegetarian,andveganoptions.

Alfajores

Itisthefavorite sweetdishofthe Santiagopeople. Madewithtwo lightcrispy biscuitswhich arestuffedwitha typeofcaramel andcoatedwith darkchocolateor coconutpowder.

Mote con Huesillo

Hike in the Andes

• ActivitiesToPartakeIn

WhiletherearesomanyplacesforsightseeingtodivulgeinSantiago'sdiversehistoryandculture,donotforgettofreeyour adventurersideandparticipateinactivitiesthatarementionedbelow.

•

Hike

intheAndes

ThemountainrangeofAndesisknowntobethelongestcontinentalmountainrangeintheworld.ItisintheeastofSantiago andispartiallyvisiblefromthecity YoucangoonahikeintheAndesandexploreitsbeauty

• TakeaWalkingTour

ThewalkabilityofSantiagoisquiteimpressivesoyoucantakeafreewalkingtouraroundthecityandexploreitscafes,local shops,andfoodstands.

• SkiingandSnowboarding

Ifyou’revisitinginwinter,don'tforgettoenjoyskiingandsnowboarding.SomeofthebestskiresortsinChilearewithinthe reachofthecityincludingElColorado/Farellones,LaParva,andValleNevado.

• VisitGranTorreSantiago

GranTorreSantiagois300metershighandoffersa360-degreeviewofthecity.LocatedintheheartofSantiago,itisthe symbolofthecity’smodernityandprogress.

• RelaxatCajóndelMaipo

LocatedinRioMaipo,CajóndelMaipoisamassivegorge15milesawayfromsoutheastofSantiago.Youcancomehereto relax,hike,camp,anddonumerousactivities.

Find Your Perfect Place To Relax

Confusedastowheretostayinthecosmopolitancityof Santago?Hereareafewrecommendations.

TheSingularSantiago,Lastarria

HotelCumbresLastarria

PlazaElBosqueEbro,Lastarria

HotelBoutiqueCastilloRojo,Bellavista

HotelLoreto,Bellavista

HotelGranPalace,Centro

Novapark,Centro

HotelDiegodeAlmagroSantiago,Centro

LaderaBoutiqueHotel,PedrodeValdiviaNorte

HotelLosEspañolesPlus,PedrodeValdiviaNorte

TipsForTravelers

• AdjustinginSantiagomaytakesometimeastheymostly speakChileanSpanish.Youmayfindverylesspeoplewho speakEnglish.HavingabasicknowledgeofSpanishmay comeinhandy.

• Theeveningcanbecool,eveninsummer,sopackbasic winteressentialswithyou.

• Santiagopeopleeattheirdinnerlate,aslateas10PM,so makesuretohavesnacksintheeveningtime.

• ThecurrencyusedistheChileanPesos.Makesuretocarry somecashtopayinlocalshopsandcafes.

AnIdealVacationSpot

SurroundedbythemajesticmountainsandbeautifulPacific Ocean,thecityofSantiagohasalottoofferandcanbeyournext destinationforaperfectvacation.Leavethestressbehindand exploretherichcultureandhistoryofSantiagocityandhavefun whiledoingso.

Utilizingthe“SelectAllConversations”Feature

Thisisasimpleyetpowerfulfeature.Afterperformingasearchorselectinga category,clickonthe“Selectallconversations”checkbox.Thisallowsyouto selectmorethanjusttheemailsvisibleonthecurrentpage.Withthismethod,you candeletehundredsofemailsinafewclicks.It’slikeusinganettocatchallthe fishinthepondatonce.

KeyboardShortcuts

Timetobringoutthebigguns–keyboardshortcuts.EnabletheminyourGmail settingsandlearnafewthathelpwithbulkemaildeletion.Forinstance,use“*” followedby“a”toselectallemailsinview,then“#”todelete.Itturnsyourbulk emaildeletiontaskintoaswift,keyboard-drivendance.

Insteadofwaitingforemailstopileup,scheduleregularcleanups.Setacalendar reminderforamonthlyorbi-monthlyemaildeclutteringsession.Thisproactive approachensuresthatyourinboxneverreachesastateofoverwhelmingchaos again.It’slikeregularmaintenanceforyourdigitalgarden,keepingitfreefrom weeds.

Conclusion

YouTube's

Marketing and

REVENUE STRATEGIES

If I want to watch a particular video, I’ll go to YouTube. Undoubtedly, it is the biggest and the most popular video platform that has shaped the way we consume online content. Having about 2.1 billion users worldwide, it is a daily source of entertainment for many users and a source of income for content creators. However, while watching videos on it, have you ever thought about its journey, transformations, etc.? If not, then think about it now and read our article that speaks everything you need to know about YouTube. Enjoy reading!

“MeattheZoo”

Though the rst-ever video was uploaded on YouTube in April 2005, “Me at the Zero”, its journey began three months back with Chad Hurley, Steve Chen, and Jawed Karim. They wished to create a simple landscape for users that can reach up to the global level, as before YouTube there was no viable video-sharing platform. One of its three founders, Jawed Karim created a video of 18 seconds, shot in the San Diego Zoo, named “Me at the Zoo” and received 240 million views. Five months later, an advertisement from Nike was uploaded which depicted Brazilian soccer star Ronaldinho collecting his Golden Boots. The advertisement resulted in the potential growth of both YouTube and Nike.

The Growth Phase

In the era of immediacy and hyper-connectivity, technology is shifting almost every aspect of our daily lives. From beauty tutorials to vlogging it has revolutionized social media. Let’s explore its growth phase:

Google bought this fastexpanding video-sharing for $1.65 billion

Trademark, Logo, and Domain were registered

Partner Program was launched through which a few content creators earned six-gure salaries via YouTube

YouTube Live started to broadcast concerts, royal weddings, news, and the Olympic

February 2005

October 2006

May 2007

April 2011

Google initiated YouTube Go due to which users can download videos

YouTube Music subscription service started

Introducing AIpowered ads for better outcomes and user engagement

YouTube became the second-most popular social network globally

September 2016

May 2018

September 2019

January 2022

Adwords/Adsense:AsyoumightknowGoogle’smostofitsrevenue comesfromitsproprietaryadvertisingservices,GoogleAdwords. Advertisersearnmoneywheneverusersclickontheadvertisement. CreatorspayGoogleforrunningtheiradsthroughAdwordsandmost ofthemincludeinsurance,homeloans,products,andservices.

YouTubePremium:Tomaketheend-userexperiencemore engagingandad-free,YouTubePremiumstarted.Thecompany sharespartofthepremiumwiththecreatorsthroughamonthly membershipfee.Moreover,creatorsgetmoneyifyouwatchtheir contentrepeatedly Today,YouTubePremiumLiteisbecoming popularintheEuropeanregionsbecauseofitsmonthlyaffordable subscriptionplans.

Channelmembership:Itisapaidmonthlysubscriptionfora particularchannel.Tosupporttheirfavoritecreators,andgetaccess toextrabenefits,andexclusivecontent,subscriberspayamonthly fee.Theyreceiveextrabenefitslikelivestreams,livechats,badges, andcustomemojis.Pricesvarybycountryandcreators,ittakesa 30%shareofmembershipprofitsofchannels.

YouTubeTV:IntheUnitedStatesitisaTVstreamingservicethat allowspaidsubscriberstowatchliveTVfrom100+cables, broadcasts,regionalsportsnetworks,etc.Withinfiveyearsofits launch,thepaidsubscribershavesurpassed5millionusers.

COMPONENTS OFASUCCESSFUL VIDEO

YouTubecreatesagreatopportunityformarketing yourproductsandservices.Toimprove performance,drivingmoretraffictoyoursiteand morerevenueforyourbusiness,applythesebest practicesinyourvideocreationprocess.

ThesetriedandtestedYouTubevideoelementswill surelycontributetoyourvideomarketingsuccess!

Trythesestrategiestomakeyourvideoviral:

Branded Intro Footage

Ÿ Branding enhances loyalty, users will recognize your efforts and stick to your conetnt.

Ÿ It ensures that viewers will remember the video and recommend it to others.

An Attention-Grabbing Intro

Ÿ It gives viewers the right reason to watch your video and convinces them to remember you.

Ÿ Helps you to gain trust due to which audience feels that solution is valuable.

Keeps Titles And Opening Credits Short

Ÿ Over alf of YouTube viewers will watch the entire video when it's under one minute in length.

Ÿ Keep 5 seconds opener that are punchy and straight.

Trending Topics into Your Video Content

Ÿ Consider themes that are current, noteworthy, distinctive, local, gaming, movie, music, or even unexpected.

Ÿ Google and Twitter are the greatest source to discover trends.

Background Music

Ÿ Watching videos without music is dull so include the background music

Ÿ It will instantly grab the attention and set the mood for watching whole video and stablish emotional connection.

A Call To Action

Ÿ You can consider clickable annotations in the rst few seconds of the video

Ÿ Without a call to action your audience will disappear over the course of your video

Customized Experiences

Ÿ Give people what they want, when they want it, by using data.

Ÿ Create excitement around the big events and leverage data to deliver personalized content.

A Call To Action

Ÿ You can consider clickable annotations in the rst few seconds of the video

Ÿ Without a call to action your audience will disappear over the course of your video

WhyDoesYouTubeMattermorethanany othersocialmediaplatform?

OnalazySundayafternoon,therearehundredsofchanceswhereyouhave spentlotsofyourtimewatchingvideosonYouTube.Sowhydoesitmatter toyoumorethananyothersocialmediaplatform?

In 2021, 81% of Americans used this platform.

500 hours of videos are uploaded every minute.

It is localized in more than 100 countries and is available in 80 languages.

59% of executives prefer watching videos to reading text.

Thisvideoplatformholdsauniqueandextraordinary positionintherealmofsocialmedia.Beingthefirst video-centricplatform,itallowsyoutoengrossin storytellingandgivesamultisensoryexperienceas comparedtotextandimagealone.Itpromoteslongformvideosduetowhichcreatorscandelvein-depth intocomplexandcontroversialtopicstranscend geographicalboundariesandconquerlanguage barriers.

HowcanaChannelEarnfromotherthanYouTube PartnershipProgramsorAdsense?

Ithasmultiplewaysofearningthoughyourchannels getrejectedinitspartnershipprogramdueto noncompliancewithconditions.Youcanalsopromote theproductviayourvideosonthechannel.Referto thesepointstoknowindetail:

Sponsoredvideos:Sponsorthepaidvideostopromote anyparticularproductorservice.Variousbrandsand organizationsreachuptochannelsthathavehuge subscriberbaseandmakesavideothatcanpromote theirsales.

Embeddedadvertisements:Thereareembedded videosthatshowIn-streamandIn-videooverlayads withmoreactiveadvertisingagreements.Throughthis videocanbestreameddirectlyandyourchannelsget paidforit.

AffiliateAdvertisement:Creatorscantakeadvantageof affiliatemarketingadsofferedbybrandswithone-timeor evenrecurringcommissionsonsales.Forexample,ifa creatordecidestopromoteaneditingtoollikeCanva,then theycanfirstcreateanaffiliateaccountwiththem.Afterthat, theywillgetanaffiliatelinkwithtrackingparametersthat needtobeplacedinyourvideoorchanneltextdescription. Conversionthroughclicksonthelinkwillearnyouaffiliate income.

Challenges:Copyright,Controversies,andAlgorithmic Evolution

YouTube'sjourneytosuccesswasnotwithoutchallenges. Copyrightinfringementissues,controversiessurrounding contentmoderation,andconcernsaboutbrandsafety presentedformidablehurdles.Theplatformrespondedby refiningitspolicies,implementingadvancedcontent moderationtools,andcollaboratingwithcreatorstostrikea balancebetweenfreedomofexpressionandresponsible contentgovernance.

Theevolutionofitsalgorithmsalsoplayedapivotalrolein itssuccess.Therecommendationalgorithm,inparticular,not onlybecameadouble-edgedsword,drivingengagementby suggestingpersonalizedcontentbutalsofacingscrutinyfor contributingtoechochambersandthespreadof misinformation.Ithasfine-tuneditsalgorithms,aimingto enhanceuserexperiencewhileaddressingconcernsrelatedto contentdiscoverabilityandplatformaccountability

MAJORVIDEOTRENDSON YOUTUBEFOR2024:

MentalHealth andWell-being

Short-form videos

VideoAI-Enhanced Editing

Crypto and Blockchain Content

Eco-Friendly Content

Celebrity Collaborations andSustainability

Ÿ MentalHealthandWell-being:VariousYouTubersare creatingstoriesaroundmentalwell-beingandsharing theirownexperiences.Thereisadeepemphasisona healthylifestylethatleadstomentalpeacewhich includesmeditation,journaling,etc.Moreover,the audienceisrespondingwelltothesevideosasthisvideo platformhasremainedtheplatformforentertainmentand maintainsapositivemindset.

Ÿ AI-EnhancedVideoEditing:AI-poweredvideoediting toolsaresimplifyingthecontent-makingprocessand allowingcreatorstouploadhigh-qualityvideos. Moreover,peopleareusingAItocreatemusicand soundtracksforvideos.

Ÿ CryptoandBlockchainContent:Thereisahuge contenttrendregardingcryptoandblockchain technology.Youwillfindeducationalcontentandtipsto earnmoneythroughNFTs,andteachingaboutcrypto laws.Suchinvestment-orientedvideosaregaining prominenceononlineplatforms.

Ÿ CelebrityCollaborations:Everyoneiscuriousaboutthe livesofcelebritiesandtheyareconsideredrolemodels foryachts.Videosthatconsistofcollaborationsbetween YouTubecreatorsandtraditionalcelebritiesarebecoming morecommon,bridgingthegapbetweenonlineand offlineentertainment.

Ÿ SustainabilityandEco-FriendlyContent:Tosavethe environmentandpreventnaturaldisasters,many countriesaremakingeffortsattheinternationallevel. Therefore,thecontentfocusingoneco-friendlyproducts, climatechangeevents,andsustainablebehavioris contributingtoraisingawareness.Suchcreatorsare contributingtobuildingasensationtowardsthesocial responsibilityofeverycitizen.

Ÿ Short-formvideos:Attentionspanisdecreasingdayby dayamongusers,henceshortvideosaregoingviraland ithasbecomechallengingforeverycreatortoupload valuablecontentinminimumtime.Suchvideoscan capturetheattentionofusersquickly

Overview

Glassboxisasoftwarethathelpsstreamlinewebanalyticsviasessionreplay,customerjourneymapping,andheatmaps.It allowsorganizationstorecord,replay,andanalyzecustomerinteractionswiththeirdigitalproductssuchaswebsitesand mobileapplications.Itwasfoundedin2010byYoavSchreiber,YaronGueta,andHananBlumsteinwhoenvisionedtohavea platformthatsupportedbothwebandmobileappstogiveusersamorecompletepictureofthecustomerjourney.The softwareworksbycollectingdatalikemousemovements,keystrokes,andanyotherinteractionsonthewebpage.By providingtheseinsights,ithelpsorganizationsthathaveadigitalpresencelikee-commerce,healthcare,finance,and hospitalitytoimproveandoptimizetheiruserexperience.

Features

Glassboxhasawiderangeoffeaturesthathelpingaininginsightaboutuserinteractionsandbehaviorsondigitalplatforms likewebsitesandapplications.

Sessionreplay-Thesoftwareallowsitsusersto replayindividualsessionsthatoccuronwebsites andapplications.Yougettoviewhowvisitors navigatethroughyourplatform,interactwith variouselements,orencounteranyissues.This featurecanhelpwithidentifyingusability issues,userfrustrationsandimproveuser experience.

DataVisualisation-Glassboxhasmanydata visualizationtoolslikegraphs,charts,and heatmapstorepresentuserbehavioreffectively Withthehelpofthesetools,youcangetinsights intouserengagement,navigationpaths,click patterns,andmanymore.

AnomalyDetection-Withthehelpofthis feature,businessescanidentifyunusualpatterns, deviations,orbehaviorsthatmayindicate technicalissues,securitybreaches,orfraudulent activity.

ConversionFunnelAnalysis-Aconversion funnelisastep-by-stepjourneyausertakesto takeanactionlikemakingapurchase.This featureallowsyoutoanalyzeandvisualizethat. Thiscanhelpinidentifyingdrop-offpoints,and areasofoptimizationtomaximizeconversion rates.

ProsandCons

FormAnalytics-Withthisfeature,youcanget insightsonhowauserinteractswithforms, wheretheyencounterdifficulties,andhowform designcanbeoptimizedtoimproveconversion ratesandusersatisfaction.

Integrationandcustomization-Thesoftware seamlesslyintegrateswithawiderangeofthirdpartytoolsandplatforms,includingcontent managementsystems,customerrelationship management,andmarketingautomation software.Italsohasanextensivecustomization option,whichallowsyoutocustomizethe platformasperyourpreferences.

Pros Cons

Itoffersadetailedinsightintouserbehavior,allowing businessestounderstandhowtheirvisitorsinteractwith theirwebsite.

Withtoolslikegraphsandheatmaps,itbecomeseasierfor businessestointerpretcomplexanalyticdata.

Withthehelpofadvancedalgorithmfeatures,businesses candetecttechnicalglitchesorsecuritybreaches.

Withfeatureslikedataanonymization,masking,and redaction,businessescanbeassuredthatsensitive informationisprotectedwhiletheystillgetdetailedinsight. Yougettocustomizethelayoutasperyourneedsand requirements.

Itoffersthird-partyintegrationoptionswithvarioustools andplatforms.

Itisacomplexsoftwarethatcanbeanissuefor beginnersandnoviceusersandcantakeawhileto learnalltheadvancedfeatures.

Itsfeatureslikesessionreplayorcomprehensive analyticscanberesourceintensivewhichmayleadto increasedstorageandprocessingrequirementsand mightimpacttheperformance.

Itisapremiumsoftwarethatcanbeexpensivefor smallbusinessesandstartups.

Itisheavilydependentondataqualityandaccuracyso businessesneedtoensurethatthedataisproperly implementedandmaintained.

PlansandPricing

GlassboxoffersplansaccordingtoConversionoptimization,Customerengagement,ProductionSupport,andCompliance.Foreach businesstheplanisdifferentandcustomizable,hencetoknowthepricingforyourbusinessyouhavetocontactGlassbox.

Friendly UI Business

WhatdoyoulikebestaboutGlassbox?

IlikethefriendlyUIofglassboxconsole,everythingis wellorganizedandwelllaidoutonthescreen.Itiseasy tosearchtherecordedsessionsusingdifferentsearch criteria.Itcoversalltheinformationthatweneedfor investigatingeachsession,includingthebrowser information,IPaddress,anddeviceinformation.Itis alsoeasytoimport,export,andsharesessions.

WhatdoyoudislikeaboutGlassbox?

Therearetoomanycolumnsonthedefaultrecorded sessionspage.Ithinksomeofthemcanbehiddenfirst, forexample,theStartTime(GMT)column.andit wouldbehelpfulifthereweresomereal-timetipsfor searchingandotherusage.

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Investigatingerrorsinourcustomer'ssessionsand locatingtheareaswhicharepronetoissues.fixingthem andgivingourcustomersabetterdigitalexperience.

A lot of great insights

WhatdoyoulikebestaboutGlassbox?

IlikethefactthatIcanuseGlassboxtoreviewsessions whereourcustomersarestruggling.Thishelpsusto quicklylookatwhatintheproductorprocessisbroken andwhatweneedtodoinordertofixit.

WhatdoyoudislikeaboutGlassbox?

Thereisalotofdata.Sometimes,itcanbecomplicated toknowhowtocreatefiltersandbettercriteria.The recreationofscreensalsoisn'tstraightforwardmany times.

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Fixingoursiteandsupportingourdevlopsteam.it takesmuchlesstimetoidentifyissuesandtoconvince othersintheorgasweallareworkingaroundasingle sourceoftruth.

Oriented

WhatdoyoulikebestaboutGlassbox?

Seeingasaccuratelyaspossiblewhatourcustomersof visiblyexperiencinginourwebapps.Itcomplements ourloggingandhelpsusmonitorreleases.

WhatdoyoudislikeaboutGlassbox?

AlotoftheresourcesontheGlassboxwebsitearesalesoriented.ButI'dliketoseemoreresourcesgeared towardsengineers,andhowtheybestimplement Glassbox,alongsideguidedtutorialsonhowtogetthe mostoutofGlassbox.SellingtheideaofGlassboxto 'HeadofProduct'iseasyenough,buttoreallygetthe valueoutoftheproductitneedstobesoldtotheteams implementingandusingit.

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Reducingcustomerabandonmentfromourwebsiteand gainingahigherlevelofadoption. ingourcustomersabetterdigitalexperience.

You get what you pay for

WhatdoyoulikebestaboutGlassbox?

IhavetosaythatIamverypleasedwiththistoolspecificallywithitsaugmentedjourneymapwhichhas varioustypesofinsightsregardingthereasonwhymy customersarehavingissues.

WhatdoyoudislikeaboutGlassbox?

Thesolutionperformeditwastold,butwould appreciateifthereweremoretrainingvideoson onboardingsothatourteamcouldgetuptospeed quicker

WhatproblemsisGlassboxsolvingandhowisthat benefitingyou?

Sortingthesessionsaccordingtowherecustomershave problemswecanthenprioritizewhatweneedtodeal withfirst(intermsoferrors)sothatwegetthemostout ofourresources.