Cambridge Where Tradition Meets Innovation
Levi’s The Growth Of Denim From Workwear To Style Statement
Timeless Symbols Of Excellence
Top 10 Car Brand Logos
SUDHIR KUNDER
DE-CIX India | CBO
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H. Shraddha S.
BUSINESS DEVELOPMENT EXECUTIVE
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Mahadev P. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Peering into the Future!
Intoday’sinterconnectedworld,theseamlessexchangeofdataisthelifebloodofbusinesses. Thebackboneofthisdigitalecosystemispeering,thedirectinterconnectionofnetworks.Asthe complexitiesofnetworkinfrastructurecontinuetogrow,theroleofpeeringserviceproviders hasbecomeincreasinglycritical.
ThisissueofTheEnterpriseWorldisdedicatedtoshiningaspotlightontheindustryleaders whoareattheforefrontofpeeringtechnologyandservices.Ourcomprehensiveanalysisandindepthprofilesoffervaluableinsightsintothecompaniesthatareshapingthefutureofnetwork connectivity.
Fromevaluatingnetworkperformanceandlatencytounderstandingtheintricaciesofpeering agreements,ourexpertcontributorshavemeticulouslyexaminedthekeyfactorsthat differentiatetop-tierpeeringserviceproviders.Webelievethisinformationwillempower businessestomakeinformeddecisionswhenselectingpartnerstooptimizetheirnetwork infrastructure.
Onthecoverofthisissue,wehavefeatured (the of ). SudhirKunder CBO DE-CIXIndia Sudhirisawell-knownleaderinthisindustry.HedecidedtojoinDE-CIXIndiatotransformthe internetindustryinoneoftheworld’slargestandmostdiversecountries.Hisinspirationcame fromadesiretomaketheInternetefficientlyaccessibleandreliablethroughoutIndia.Starting withjust74customersinDecember2019,Sudhirhasfacedthrillingchallengesinexpanding andimprovingtheservice.
Asthedigitallandscapeevolves,sotoodothedemandsonnetworkperformance.By understandingthecapabilitiesandstrategiesofthebestpeeringserviceproviders,businessescan gainacompetitiveedgeandensureuninterruptedoperations.
Weinviteyoutoexplorethisissueanddiscoverthecompaniesthataredrivinginnovationinthe peeringindustry
Thank you for your continued support of The Enterprise World!
Shalmali W. halmaliS
Onthecoverofthisissue,wehavefeaturedSudhirKunder (the of ).Sudhirisawell-knownleader CBO DE-CIXIndia inthisindustry.HedecidedtojoinDE-CIXIndiatotransform theinternetindustryinoneoftheworld’slargestandmost diversecountries.Hisinspirationcamefromadesiretomake theInternetefficientlyaccessibleandreliablethroughout India.Startingwithjust74customersinDecember2019, Sudhirhasfacedthrillingchallengesinexpandingand improvingtheservice.
Sudhirutilisesaleadershipapproachfocusedonempowering individualstoreachtheirfullpotentialandpromotinga cultureofinnovationandcollaboration.Heplacesimportance onclearcommunicationandtransparencytoensurealignment withcollectivegoals.Bybuildingstrongrelationshipsbased ontrustandrespect,heaimstocreateaninclusive environmentwherediverseperspectivesareappreciatedand innovativeideascanflourish.
Hismanagementstyleischaracterisedbysituational leadership,emphasisingteamwork,empowerment,and continuousdevelopment.Sudhirbelievesinprovidingthe teamwiththenecessarytools,support,andtrusttoencourage creativityandasenseofownership.Collaborationiskeyto achievingoptimalresults,supportedbyongoingtrainingand skillenhancementefforts.
IdentifyinganddevelopingtalentwithinDE-CIXIndiaisa keypriorityforSudhir.Hisapproachiscenteredonthebelief thatpeopleareimportant,guidingthecompanyincreatinga supportiveenvironmentwherethepotentialisacknowledged andnurturedfromthegroundup.Sudhir’srecruitment strategyprioritisesattitudeovertalent,recognisingthe invaluableimportanceoftherightmindset.Whileskillscan beimprovedanddeveloped,heunderstandsthatapositive attitudeisfoundationalforsuccesswithinDE-CIXIndia.
10 SUDHIR KUNDER
UPSHOT BLOG
CAMBRIDGE WHERE TRADITION MEETS INNOVATION
TIMELESS SYMBOLS OF EXCELLENCE TOP 10 CAR BRAND LOGOS
CASE STUDY ARTICLE
LEVI’S THE GROWTH OF DENIM FROM WORKWEAR TO STYLE STATEMENT
HOW TO LEVERAGE YOUR LINKEDIN NETWORK TO REACH INVESTORS AS AN ENTREPRENEUR
SUDHIR KUNDER
Shaping the Future of Digital Connectivity
DE-CIX India | CBO
Thetechnology,information,andinternetindustryare significantforseveralreasons.Itdrivesinnovationand economicgrowthbycontinuouslydevelopingnew products,services,andbusinessmodels.ThroughInternet servicesanddigitaltechnologies,individuals,businesses, andorganisationscanconnect,collaborate,andexchange informationdirectly,regardlessofgeographicalbarriers. Leadersinthisindustryplayacrucialrole.Theyare responsiblefordrivinginnovation,settingindustry standards,andshapingthedirectionoftechnological development.
SudhirKunder,theCBOofDE-CIX India,isawell-knownleaderinthis industry.HedecidedtojoinDE-CIX Indiatotransformtheinternetindustry inoneoftheworld'slargestandmost diversecountries.Hisinspirationcame fromadesiretomaketheInternet efficientlyaccessibleandreliable throughoutIndia.Startingwithjust74 customersinDecember2019,Sudhir hasfacedthrillingchallengesin expandingandimprovingtheservice.
LeadingtheAsia-Pacific
DE-CIXIndia,thelargest InterconnectionPlatforminthe country,hasover600+connected networksacrossIndia,offering PremiumInterconnectionPlatform Serviceslikepeering,DirectCLOUD, andMicrosoftAzurePeeringService (MAPS).OperatingcarrierandData CentreNeutralExchanges,it interconnectsInternetService Providers(ISPs),ContentDelivery Networks(CDNs),Over-The-Top (OTT)players,DNSrootservers, nationalandinternationaltelco networks,andsocialmedianetworks acrossmajormetropolitanareas.With InternetExchangesinMumbai,Delhi, Chennai,Kolkata,andHyderabad,DECIXMumbaiquicklybecamethe LargestInternetExchangeintheAsia-
Pacificregionamongst153exchanges and29countries.PoweredbyDE-CIX, theoperatorofoneoftheworld's largestInterconnectionPlatformsin Frankfurt,Germany.DE-CIXIndiaisa datacenterandcarrier-neutralInternet exchangeoperatorwithanationwide license,operatingfullylegally compliantservicesconsistently.
OvercomingAwarenessChallenges
OneofthechallengesforDE-CIX IndiawaseducatingtheirISP customersaboutthebenefitsof peering.SomeISPswereinitially unawareofhowtofullyutilisethe servicestheyhad.Thisrequireda significantinvestmentoftimeand effortinmanagingtheentirecustomer lifecycle.DE-CIXIndia'scommitment toprovidingsupportthroughoutthe customer'sjourney,includingsales, pre-sales,andpost-sales,hasbeen noticeable.Itassistscustomersin obtainingASNnumbers,procuring licenses,andensuringthefinancialand technicalwell-beingoftheir organisations.Thecompanyhas observedthatsomecustomersmaynot beoptimisingtheirinvestmentin peeringservicesornegotiating effectivelywithtransportlayerpartners forcompetitivepricing.Byengaging withcustomersthroughouttheir
lifecycles,thecompanyaimsto facilitatetheonboardingprocess andeducatethemonleveraging existingfiberinfrastructurewithin differentnetworktypes.
EmpoweringLeadership
Sudhirutilisesaleadership approachfocusedonempowering individualstoreachtheirfull potentialandpromotingacultureof innovationandcollaboration.He placesimportanceonclear communicationandtransparencyto ensurealignmentwithcollective goals.Bybuildingstrong relationshipsbasedontrustand respect,heaimstocreatean inclusiveenvironmentwhere diverseperspectivesareappreciated andinnovativeideascanflourish.
Hismanagementstyleis characterisedbysituational leadership,emphasisingteamwork, empowerment,andcontinuous development.Sudhirbelievesin providingtheteamwiththe necessarytools,support,andtrust toencouragecreativityandasense ofownership.Collaborationiskey toachievingoptimalresults, supportedbyongoingtrainingand skillenhancementefforts.
“ “ — Sudhir.
We
have been dedicated to making business operations seamless for our customers, ensuring that assistance was always just a phone call away. As a result, we strive a lot to give them the best-in-class services.
PRIORITISING ATTITUDE OVER TALENT
Identifyinganddevelopingtalentwithin DE-CIXIndiaisakeypriorityforSudhir. Hisapproachiscenteredonthebeliefthat peopleareimportant,guidingthe companyincreatingasupportive environmentwherethepotentialis acknowledgedandnurturedfromthe groundup.Sudhir’srecruitmentstrategy prioritisesattitudeovertalent, recognisingtheinvaluableimportanceof therightmindset.Whileskillscanbe improvedanddeveloped,heunderstands thatapositiveattitudeisfoundationalfor successwithinDE-CIXIndia.
Todeveloptalent,acomprehensive approachisutilised,includingtraining, coaching,mentoring,andguidance, ensuringthattheteamisequippedwith thenecessaryskillsandknowledgeto succeedintheirroles.Mentorshipplaysa crucialroleinthisprocess,developingan environmentofcontinuouslearningand growth.ThishashelpedDE-CIXIndiato createaculturewhereindividualsare recognised,nurtured,andgiven opportunitiestosucceed.
As we build this new business unit, we will also ensure that we take care of our partners’ interests every step of the way.”
— quotes Sudhir.
BuildingaResilientNetwork
DE-CIXIndiahasintroducedinnovativesolutionssuchas PeeringDirectCLOUDandMAPSthathavetransformed theconnectivitylandscape.Thesesolutionsofferscalable, reliable,andultra-low-latencyconnectivityoptions, replacingtraditionaltransitmethods.Byfacilitatingdirect interconnectionstoCDNsandCSPs,theplatformhelps reducecostsassociatedwithdependenceonfullduplex bandwidth.Thisallowsbusinessestoreinvesttheirsavings intogrowthandinnovation.
Asdigitaloperationscontinuetogrow,DE-CIXIndia’s platformplaysacrucialroleinprovidingreliablecloud connectservices,CDNs,andenterpriseapplications.Italso reducesrelianceonon-premisesinfrastructureandprivate networks.Withadistributedarchitecturethatensures continuousuptimeandrobustdisasterrecovery,DE-CIX Indiaoffersunparallelednetworkresilienceand redundancy Theplatformhelpsbusinessesembracedigital transformationbyofferingadvanced,cost-effective,and scalableinterconnectionsolutions.Thispromotes innovationandagilityforamodern,efficient,andresilient future.
AGameChangerforBusiness Efficiency
DE-CIXIndiahasmadeenhancementstonetwork performance,decreasedlatency,andimprovedconnectivity forcustomerswiththeimplementationofadvanced technologyandstrategicservices.
HOCHTIEF and Microsoft Azure Peering Service (MAPS):
HOCHTIEF,World's5thlargestconstructionconglomerate, facedlatencyissueswithMicrosoft'sservers.ByusingDECIXGermany'sMAPS,itreducedlatencyby90%and halvedtroubletickets.ConnectiontimetoMicrosoftTeams droppedfrom53millisecondsto5milliseconds,enhancing communicationandboostingproductivity.
Narayana Nethralaya and DirectCLOUD Service:
NarayanaNethralaya,arenownedeyecareinstitution, enhanceditsdigitaloperationsbyimplementingDE-CIX India’sDirectCLOUDservice.Thisresultedinasignificant decreaseinlatencyfrom330millisecondsto40 milliseconds,improvingpatientcaremanagementand internalprocesses.
DrivingSuccess ThroughInnovation
DE-CIXIndiahasshownnotablegrowth sinceitsestablishment,nowservingover 600customerscomparedto74in December2019.Thecompanyhas expandeditsInterconnectionPlatformto Hyderabad,improvingitspresenceand connectivityoptions.Technological advancements,suchas400Gigabit EthernetAccessinMumbai,guaranteefast andreliabledataexchange.Withan increasednetworkcapacityof800Gigabit inMumbai,DE-CIXIndiacontinuesto prioritiseprovidinghigh-qualityfuture readyservicestoitscustomersand supportingthegrowthofthedigital ecosystem.
PromotingPeeringServiceshelpedISPs saveonbandwidthcostsandattractmore participants,establishingitselfasahubof interconnectivity.Initiativeslike DirectCLOUDandMAPStransformed ISPsintoDigitalSolutionProviders, offeringfasterandmoresecurecloud connectivity.Thisshiftdiversifiedrevenue streams,increasedcompetitiveness,and metevolvingcustomerdemands.DECIX’slow-latencyconnectivitybenefited Enterprises,SMEs,andSMBs,providing scalableITinfrastructurewithout compromisingperformance.Overall,DECIXIndia’sdedicationtocustomerneeds andinnovationledtosignificantgrowth andsuccess.
OwnershipforSeamlessService Delivery
ThedecisiontoexpandDE-CIXIndia's serviceportfolioisastrategicprocess ledbySudhirandhisteam.Withinthe DE-CIXecosystem,innovationand expansionareongoingprioritiesto meetthechangingneedsofcustomers. Therecentacquisitionofnationallongdistance(NLD)licensebyDE-CIX Indiahascreatednewopportunitiesfor strategicgrowth.Thislicensewill enabletheestablishmentofan EnterpriseBusinessUnit(EBU), incorporatingbothdirectandindirect
businessmodels.TheEBUwillallow Sudhirandhisteamtooverseethe entirecustomerlifecycleinthe enterprisedomain.
BalancingInnovation,Stability, Profitability
AccordingtoSudhir,atDE-CIXIndia, itisimportanttomaintainabalance betweeninnovation,stability,and profitability.Itplacesahighpriorityon complianceandcarefullyconsidersits investments,asevidencedbyits decisiontoobtainlicensingearlyon despiteambiguities.Thisdedicationto
Here is how DE-CIX India has accomplished this:
CustomerFocus: DE-CIXIndiaprioritisescustomerfeedbacktoshaperelevantandvaluableservices.
followingthelawhashelpedinstill confidenceindomesticand internationalclients,highlightingthe company’scustomer-focused approach.Sudhirbelievesthatthis emphasisoncustomerexperiencehas playedasignificantroleinDE-CIX India’ssuccessasoneofthemost profitableInternetExchanges worldwide,knownforitsreliability.
Remaininginnovativeand competitiveinthechanging interconnectionandnetworking industryisessentialforDE-CIX India.
TechnologyIntegration:InitiativeslikeDirectCLOUDandMAPSintegrateadvancedtechforsecurecloudconnections withtopcloudserviceproviderslikeAWS.OracleCloud,MicrosoftAzure,andGoogleCloud.
StrategicExpansion:Recentinvestments,includingobtaininganationallong-distance(NLD)license,enhanceservice portfoliotomeetmarketdemands.
InformedDecision-Making
Sudhir’sapproachtorisk-takinganddecision-makingatDE-CIXIndiacombinescarefulanalysisandstrategic foresight.Heseeseachdecisionasanopportunitytosteertowardsuccesswithaclearunderstandingofthe businessenvironment.
Insteadofrelyingongutfeel,DE-CIXIndiamakesinformedchoicesbasedonthoroughresearchandmarket insights,ensuringthateveryriskiscalculatedandalignedwithlong-termobjectives.Thisapproachextendsto expandingintonewmarkets,investinginnewtechnologies,andlaunchinginnovativeservices.
Financialprudenceiscrucialinthecompany’sdecision-making.Itinvestsingrowthresponsibly,ensuring expendituresarejustifiedandsustainable.Regularreviewsandassessmentsarekeytoitsapproach.Recognising theconstantlychangingbusinesslandscape,DE-CIXIndiafrequentlyevaluatesstrategiesandperformanceto identifyimprovementsandpotentialrisks.Thisproactiveapproachallowsittoadaptquickly,ensuringagility andresilienceinthefaceofchallenges.
Where Tradition Meets Innovation
BeingfamousforthemostlegendaryuniversityintheWorld,CambridgeisoneofthemostfamouscitiesinEngland.The cityhasaverypopulargetaway-spotforBritsandtouristsalongwithgreenerygaloreandbeautifuloldbuildingsasfarasthe eyecansee.Ithasthereputationofbeingtheslightlyquieterdestinationinadditiontocharmandbeautifulscenerywith hiddengemsofarchitecture.
BRIEFHISTORY
OFTHECITY
Danes conquered Eastern England Cambridge was founded. They built a fortied town called burgh from which the word borough was derived. Later, in the tenth century, the city was captured by Saxons. Not long after, returning Danes set re to its thatched roof buildings, burning it to the ground. However, a period of rebuilding soon saw the city ourish. The church St. Benet was built in 1025, being the oldest in the town. By the time of the Domesday Book in 1086, the city grew to a population of about 2,000 – a medium-sized town by the time’s standards.
Reasons to love the Cambridge City
Many tourists visit the city and fall in love with its culture, cuisine, architecture, etc. Let’s explore the reasons to love the city.
Language: Traditionally the city has a kind of standard English accent which has changed over the years, however, this is the best location if you are willing to learn quintessential British English. It is a blend of estuary English, East Anglian English and Queen’s English and you will notice the change in the language once you pass the borders of the city.
Culture: Every city is culturally unique and nurtures its distinctiveness throughout the years. Along with remarkable buildings and greenery, the city represents an awe-inspiring piece of British Tradition. Being home to one of the most famous Universities in the world, once you enter into the city, you won’t leave from here without a sizeable dose of good old Blighty culture
Museums: The museums in the city speak about its legacy and the history. There are collections of historic artefacts spanning from over two million years. Moreover, if you want to get a little dose of scientic knowledge you can visit the Whipple museum. Fitzwilliam Museum is known for historic art, here you can get mingled with the city's enriching history.
Cycling: The city is also known as the cycling city, as people prefer cycles over any other transportation. Mostly, students comprise the major part of the population, the city's architecture is bicycle friendly and as a result you won’t see any trafc congestion here. This would be so rare in any metro city, isn’t it?
I bet you don’t know these things about this city:
Aplethoraofamazingandweirdfactsfromthecityaddto itscharmandcharacterduetowhichyouareabsolutely wonderingaboutitspresenceinthecountry
• Till2024,aspertherecentrecords,89NobelPrizewinners arefromCambridge(Oxfordhasonly58)ofwhich23arein Physics,prettyintelligent!!
• Itisthebirthplaceoffootball,thegameforwhichmanyof youstayupallnightandcheerforyourfavouriteteam.Back in1863,“TheCambridgeRules”influencedtheFootball Association’soriginalrulesduetowhichthesenewrules wereadded:nocarryingtheball,no“hacking”(kickingthe shins)andnoloiteringbetween“theballandtheadversaries’ goal”
• StudentsintheUniversityaren’tallowedtokeepdogsand hencethepoetLordByrononcekeptabearinhisroom instead!
• Inveryearlydays,thesettlementwasknownas Grantabrycge,whichmeantbridgeovertheriverGranta.A fewyearslater,thenamewaschangedtoCambridge,based ontheroverCam.
• Duetoitsreputationintheindustryoftechnologyand innovation,nowadays,thecompanyisknownasSiliconFen. Therearearound3000scienceandtechbusinessesbasedin thecity.
Things to do in the city:
Studentsalloverfromtheworldcomeheretolearnand advanceintheircareer.Theycantrythesethingsinthe citytogetridofhomesicknessandbuildsomenew connectionsthatmaylastforlong.
1.
Onceyourroutineissetinthehostel andyouhaveattendedclassesinthe University,it'sthetimetograbadrink ontheweekend.Sayhellotothecity's best-lovedbars.Theyarewaitingfor youtorelaxandreleasetension.Witha greatselectionoffoodanddrinksanda chilled-outatmosphere,thisartsybaris alwaysahighlightonSaturdays.
Youcanchillinthebotanicalgarden thatistailor-madeforoutdoortypes andpackedwithexoticplantsina greenhousewithvibrantflowers.This gardentourwillmakeyoueducated aboutdifferenttypesoffloraandfauna.
3.
2.
Thecityhasgotsomethingforbook loverstoo.Youcancheckoutthe University’slibrarywhereyouwillget toreadmanyinterestingbooks.The WrenLibraryisthemust-visitone thankstoitsoriginalmanuscriptof WinniethePoohandIsaacNewton’s notebook,whichjustsohappensto containalockofhishair!
Ifnotabooklover,formovieenthusiasts, youcanvisitGrantchestermeadowsthat transformyouralfredosummer entertainmentforanoutdoorcinema watchingexperience.Thesecouldbeyour getawayplaceintheeveningtospend timewithfriendsorwithyourdate. Moreover,Grantchestermeadowsmakesa primelocationforaspotofstargazing afterthecreditshaverolledtoo!
4.
FAQs
1. What is Cambridge famous for?
The city is renowned for its prestigious University of Cambridge, historic architecture, and vibrant cultural scene. It's also known for being a hub of innovation and technology, often referred to as "Silicon Fen.”
2. Can I visit the University of Cambridge?
Yes, many of the Universities are open to the public, though some may charge an entry fee. It's best to check individual college websites for visitor information and opening times.
3. What events can I attend in Cambridge?
The city hosts various events throughout the year, including the Folk Festival, the Science Festival, and the Literary Festival. There are also numerous theatrical and musical performances at venues like the Corn Exchange and ADC Theatre.
4. What is the best time to visit?
Spring and summer are popular times to visit the city due to the pleasant weather and the abundance of events and outdoor activities. However, each season offers its own unique charm and opportunities for exploration.
5. Where can I enjoy nature in the city?
For nature enthusiasts, the Cambridge University Botanic Garden, Parker's Piece, Jesus Green, and Grantchester Meadows are excellent spots to enjoy green spaces and natural beauty.
UNIVERSITY OF CAMBRIDGE
What makes car brand logos so popular is the idea of beauty and
luxury, as well as unique symbols representing strength, power, and anything else relevant to makers and buyers. Car brand logos have developed over time, reecting technological changes, design trends, and market preferences. From the classic elegance of luxury brands to the sleek minimalism of modern electric vehicles, each logo tells a unique story. In this article, we will learn more about some of the most popular car brand logos in 2024.
Here are the top 10 Car Brand logos in 2024: Rolls-Royce
Rolls-Royce is known for its commitment to luxury and has one of the most famous vehicle car brand logos. The SUV variant of RR has superb performance characteristics and attractive accents, making sure a better driving experience on every trip. With a commitment to craftsmanship, engineering excellence, and modern innovation, RollsRoyce continues to create vehicles that are not only a pleasure to drive but also a testament to the enduring appeal of true luxury.
Mercedes-Benz
BMW
The Mercedes-Benz logo represents the company's rich history and devotion to new inventions. As technology and design develop, the symbol of it remains a timeless gure of luxury and greatness in the automotive industry. Hence, this car brand logo also shows power, strength, and safety.
The BMW car brand logo shows accuracy, performance, strength, power, and pure driving pleasure. The car brand logos inuenced the future inventions of BMW, and the BMW logo remains a timeless symbol of brilliance and provides dedication to the best driving experience. As the automotive landscape evolves with advancements in electric and autonomous driving technologies, BMW continues to lead the way. The logo, with its modern renements, serves as a beacon of the brand's future-oriented vision while honoring its storied past.
Maserati
All the car brand logos of Maserati show the strength, elegance, and rich history of the company. Maserati’s car brand logo represents the brand, culture, heritage, and promise of excellence. The current logo of Maserati has been stylized with a bright red color theme, paying tribute to the origin of the brand. Hence, this car brand logo demonstrates the beauty, luxury, and best driving experience in the car companies.
Mustang
The Mustang car brand logo is known as an American muscle symbol. The Mustang logo is more than just a badge; it's a symbol of passion, performance, and the enduring legacy of an American automotive icon. This logo remains to inspire passion in the world, from classic models to modern The Mustang proves to be the best car in the sports segment because of its horse logo and impressive exhaust sound. It is the company with one of the most popular car brand logos.
Audi
Without the wordmark symbols, the Audi is a perfect example of a logo. Audi continues to push the boundaries of automotive innovation with advancements in electric mobility, autonomous driving technology, and sustainable practices. The Audi logo, with its timeless elegance and modern relevance, remains a symbol of Audi's commitment to shaping the future of mobility while staying true to its rich heritage of excellence. As Audi continues to make new inventions with advances in electric digitalization and some autonomous articial intelligence driving technologies, the logo remains a symbol of the brand and its commitment to sustainable mobility. From luxury sedans to sports SUVs, the Audi logo represents the legacy of innovation.
The Growth of Denim from Workwear to Style Statement
Jeans in today's time have become more than a fashion statement. Everyone owns multiple pairs of jeans, be it for fashion or comfort. But have you ever wondered how this everyday essential item became a part of our lives? Levi’s, the brand popular for its denim collection, introduced ‘waist overalls’ that we now call ‘jeans’. In this article, we will learn more about this iconic brand and how it transformed the fashion world throughout history.
History of Levi’ s
LeviStrauss&Co.isanAmericanclothingcompanyknownworldwideforitsLevi’sbrandofdenim jeans.ItwasfoundedbyaGerman-Jewishimmigrant,LeviStrauss,andJacobDavis,atailorin1853, inSanFrancisco,California.LeviStraussinitiallyemigratedtoGoldRushSanFranciscoandopened hisowndrygoodsbusinesstoservethesmallgeneralstoresoftheAmericanWest.Thecompany's impactgrewsignificantlyduringthegoldrush,anditsoonbecameaprominentnameintheindustry
JacobDaviswasatailorinReno,Nevada.HeusedtobuydenimclothfromLeviStrauss&Co.One day,acustomeraskedhimtoreinforcetornpants,sohecameupwiththeideaofusingcopperrivets tomakethepantsstronger.Jacobdidn'thaveenoughmoneytogetapatentforhisidea,sohewroteto LeviStrauss,proposingtheygointobusinesstogether.Levilikedtheidea,andtheygotapatentforit in1873.Theystartedusingthecopperrivetsintheirjeans,anditbecameverypopular Theybegan makingdenimoverallsinthe1870s.In1890,thepatentfortherivetsbecamepublic,andtheystarted usingnumberstomarktheirproducts.
TheTwoHorseBrand
The Levi's Two Horse concept is a signicant and enduring symbol that has been a part of the brand since 1886. It features a pair of Levi Strauss & Co. waist overalls, the original name for 501 jeans, attached to two horses attempting to pull them apart. The early trademark read, "It's no use, they can't be ripped," visually reinforcing the quality and durability of the pants while being distinctive and unique. This concept was originally called "The Two Horse Brand" until 1928, when the company adopted its Levi's trademark.
The logo was designed with the understanding that not all consumers spoke English as their rst language, and not everyone in the remote West was literate. Hence, it served as a visual identier that allowed immediate recognition of Levi's jeans, catering to a diverse consumer base. It was meant to represent the dual vision that the founders intended to convey: the quality and durability of the product and its authenticity.
Is Levi’s &
LikethebrandsZara,andH&M, Levi’sisalsoafastfashionbrandthat hasbeenquestionedforitsethical practices.'GoodonYou'ratedita middlescoreof"It'saStart"forits sustainabilityefforts.Thebrandhas madesomeprogressinsustainability, particularlyinitsuseofcotton.In 2020,83%ofitscottoncamefrom moresustainablesources,including BetterCotton,organiccotton,and recycledcotton.Ithasalsointroduced sustainablematerialslikeTENCEL lyocell,cottonizedhemp,andrecycled polyesterintoitscollections.Recently, ithasupdateditssustainabilitystrategy withcleargoalstoadvanceitsprogress andmeetstakeholderexpectationsfor environmental,social,andgovernance commitmentsandperformance.
WhileLevi'sdoesn'tuseexoticanimal skin,fur,orangora,itdoesusewool, leather,silk,anddownfeathers.There arealsoconcernsaboutthebrand’s laborjusticeandhumanrights practices.Ithasnotsignedontothe InternationalAccord,anagreementthat ensuresbettersafetyfortheworkers sewingtheirjeans.Peoplehavealso raisedconcernsaboutimprovingthe brand’slaborconditionsandensuring equalrightsandprotectionsforall workersinthefactorieswhereits productsaremade.
Despitethis,thebrandiscommittedto improvingitspractices,reducingwater consumptionthatgoesintoproduction, andadoptingmoresustainableefforts inthefuture.
Sustainable Ethical?
The Iconic 501 Jeans
ThemosticonicjeansofLevi’s,the 501jeans,werefirstreleasedin1873, makingthemover150yearsold.The jeanswereoriginallyintendedtobe durableworkpantsforminersand laborers,buteventuallyevolvedintoa fashionstapleandasymbolof Americanheritage.
The501sarestraight-fit,medium-rise jeanswithnotaperingintheleg.They areknownfortheircomfortablefitand haveaclassic,timelessappeal.The originalfitjeansformenareacultural iconthatholdsaspecialplacein Americanhistory.Variousiconic figures,includingminers,rockstars, andactorslikeMarlonBrando,James Dean,andElvisPresley,thathave contributedtotheirstatusasa quintessentialAmericangarmenthave wornit.Despitetheirlonghistory,the 501jeanshavecontinuedtoevolveand remainrelevant.Peoplehaveembraced themforcenturiesanddesignershave reinventedtheminfreshandrelevant ways,solidifyingtheirplaceinfashion history
The Levi’s 501 jeans are iconic for several reasons.
Ithasundergoneseveraltransformationsthroughouthistory.Fromrelocatingrivetstoremovingbrandedbuttonsandadjusting thedesignduringWorldWarII,thejeanshaveadaptedtochangingneedsandpreferences.
It’sclassicandhasatimelesselegance.Itcanbeadaptedbyeverybodywithoutchangingtocapturetrends.Duetothisquality, awiderangeofindividualscanembraceit.
Levi’s501jeansareknownfortheirsturdyconstructionanddemocraticfit,makingthemmorethanjustasturdypairofpants.
Marketing Strategies for Success
With a history of over 150 years, Levi's marketing strategies have changed and adapted to modern times while staying true to its denim heritage. Let's learn what strategies they have incorporated to mark their name in the fashion industry and make a global name.
CinematicStorytelling
Leviusescinematicstorytellingtoconnect withitstargetaudienceandtobuildbrand awareness.Oneofthemostfamous examplesofitisthe‘GoForth’campaign, whichwaslaunchedin2009.Thecampaign featuredaseriesofshortfilmsthattoldthe storiesofrealpeoplewhowerelivingtheir livestothefullest.Therecentuseof cinematicstorytellingwasthe2021 campaign,‘TheGreatestStoryEverWorn’, thatshowcasedstoriesofpeoplewhohad wornLevi’sjeansthroughouttheirlives. Levishaspartneredwithseveralbrandsand
ImmersiveShoppingExperience
Levibrick-and-mortarstoresaredesignedto createimmersiveshoppingexperiences.Its storeshaveinteractivedisplaysdesignedto showcaseproductversatilityoreducate shoppersaboutfit,washoptions,or constructiontechniques.Italsohas augmentedreality(AR)try-ontechnology inmanyofitsstores.
EmbracingAuthenticityandHeritage
OneofthekeymarketingstrategiesofLevi’shasbeen embracingauthenticityandheritage.Ithasalways focusedonproducinghigh-qualitydenimproductsthat canwithstandwearandtear Thishashelpedthebrand inbuildingthetrustoftheconsumers.Ithasalsoalways highlighteditstiestoAmericancultureandhistory.The brandusesclassicAmericansymbolslikecowboysand horses,andworkswithfamousAmericanartistslike RoyRogers,toshowthatitisatrulyAmericanbrand.
StayingRelevant
Levi’sconstantlyevolvesitsmarketingstrategiestostay relevantandtrendy.Itunderstandsitstargetconsumers, knowswhattheywant,andcreatesmarketingcampaigns aroundit.Italsocollaborateswithcelebritiesand influencestoreachthetargeteddemographic.These partnershipshelptogiveLevi’sjeansasenseof authenticityandcredibility.Italsohasahugesocial mediapresenceandutilizesittostayup-to-datewiththe latesttrends.
RetailCollaborations
retailerstolaunchlimitededitioncollectionsornewproducts. Thishelpsincreatingasenseofexclusivityandexcitement aroundtheproduct.SomeofthesebrandsincludeSupreme, Off-White,andJustinBieber Thesepartnershipshelpedthe brandreachawideraudience.
MARKETING REVENUE
Levi’s net revenue in 2023 was $6.17 billion, a 0.17% increase from 2022 revenue. Over the years, it has seen growth and popularity among the youth and adults. While it has a lot to work towards its sustainable approach, it has made a name in the fashion industry and is synonymous with durability, comfort, and style.
Asanentrepreneur,oneofthemostcriticaltasksyouface israisingcapitaltofuelyourbusiness'sgrowth.While traditionalmethodsoffundraising,suchasseeking investmentsfromventurecapitalistsorangelinvestors, canbeeffective,theyarealsohighlycompetitiveand challengingtosecure.However,withtheadventofsocial mediaplatforms,entrepreneurshaveanewavenuefor connectingwithpotentialinvestors:LinkedIn.
LinkedInisaprofessionalnetworkingsite,bestplatform toleverageyourLinkedInnetworkforyourbusiness currentlygatheringover930millionmembersworldwide. Itdoesanexcellentjobofhelpingentrepreneursdothe following:
LinkedInisaprofessionalnetworkingsite,bestplatformto leverageyourLinkedInnetworkforyourbusiness currentlygatheringover930millionmembersworldwide. Itdoesanexcellentjobofhelpingentrepreneursdothe following:
• BuildRelationships
• EstablishCredibility
• ReachInvestors
Inthisarticle,wewillexplorehowentrepreneurscan leveragetheirLinkedInnetworktoreachinvestorsand sharestoriesofcontententrepreneurswhohave successfullydoneso.
TipsFormakingleverageyourLinkedInnetwork
1.ItAllStartsWithaGoodProfile
ThefirststeptoleverageyourLinkedInnetworktoreach investorsistocreateastrongLinkedInprofile.
Yourprofileshouldhighlightyourexperience,skills,and accomplishmentsandincludeaprofessionalheadshotand backgroundimage.Youshouldalsooptimizeyourprofile forsearchbyincludingrelevantkeywordsinyourheadline andsummary.
OnecontententrepreneurwhohasusedLinkedIntobuild astrongprofileisJeriWalker,thehostoftheYourBest DesignedCareerpodcast.
Walkerhasusedtheplatformtopromoteherchanneland connectwithpotentialinvestors.
InaYouTubeeducationalvideo,Walkersharedhowshe optimizedherLinkedInprofileforsearchbyincluding keywordsrelatedtoherpodcastandentrepreneurship.
Walker'sstoryhighlightstheimportanceofcreatinga strongLinkedInprofilethatshowcasesyourexperience andskills.
Byoptimizingyourprofileforsearchandhighlighting youraccomplishments,youcanpositionyourselfasa credibleandtrustworthyentrepreneur
2.ReachInvestorsThroughYourNetwork
ThenextsteptoleverageyourLinkedInnetworktoreach investorsistobuildyournetwork.Thismeansconnecting withotherprofessionalsinyourindustryandengaging withtheircontent.
Andonceyournetworkbecomesabundantandbranched,it isalwaysagoodideatoemployanoutsidesoftwarethat makesyourLinkedIninboxaloteasiertask,thanoriginally envisionedbyLinkedInitself.
Youcanparticipateinforumsanddebatesbyjoining LinkedIngroupsrelevanttoyourindustry.
Onecontententrepreneurwhohasbuiltarobustnetworkon LinkedInisSujanPatel,theco-founderofMailshakeand Webprofits.
Patelhasusedtheplatformmainlytobuildrelationships withpotentialinvestorsandpartners.
InaninterviewwithOutgrow,Patelsharedhowhegrewhis networkbysharingvaluablecontentandengagingwith otherprofessionalsinhisindustry
Patel'sstoryhighlightstheimportanceofbuildingastrong networkonLinkedIn.Byconnectingwithother professionalsinyourindustryandengagingwiththeir content,youcanbuildrelationshipsandpositionyourselfas athoughtleaderinyourfield.
3.IdentifyingandReachingtheInvestors
AnotherimportantaspectofleverageyourLinkedIn networktoreachinvestorsistotargetyouroutreachefforts. Thismeansidentifyingpotentialinvestorswhoare interestedinyourindustryandreachingouttothemdirectly.
OnewaytodothisisbyusingLinkedIn'sadvancedsearch feature.Thisfeatureallowsyoutosearchforpeopleby location,industry,jobtitle,andmore.
Youcanalsofilteryoursearchresultsbyconnectionlevel, whichcanhelpyouprioritizeyouroutreachefforts.
WhenreachingouttopotentialinvestorsonLinkedIn,it's importanttopersonalizeyourmessages.Thismeanstaking thetimetoresearchthepersonyouarereachingouttoand tailoringyourmessagetotheirinterestsandneeds.
Youshouldalsobeclearaboutwhatyouareaskingfor, whetherit'sfeedbackonyourbusinessplanorameetingto discusspotentialinvestmentopportunities.
Onecontententrepreneurwhosuccessfullytargetedher outreacheffortsonLinkedInisLianaZavo,thefounderand CEOofExecutiveImpact.
ExecutiveImpactisapublicspeakingandmediatraining firmthathelpsexecutivesandentrepreneursimprovetheir communicationskills.
InaForbesarticle,Zavohighlightedthe importanceofestablishingbrandauthorityfor smallbusinessesinpursuitofinvestors,and offeredfourstrategies:
• focusondeliveringconsistentmessaging acrossallplatformstobuildtrustand credibility,
• establishthoughtleadershipbysharing industryinsightsandexpertisethrough contentcreationandpublicspeaking,
• leveragecustomertestimonialsandpositive reviewstoshowcaseyourbrand's credibility,
• formstrategicpartnershipswithother reputablebrandstoenhanceyourauthority
Zavo'sstoryhighlightstheimportanceof targetingyouroutreacheffortsonLinkedIn.By identifyingpotentialinvestorswhoareinterested inyourindustryandreachingouttothem directlywithpersonalizedmessages,youcan increaseyourchancesofsecuringinvestmentand buildingmeaningfulrelationships.
4.AlwaysCreateContent
Inadditiontobuildingastrongprofileand network,andtargetingyouroutreachefforts,it's importanttocreateandsharevaluablecontenton LinkedIn. Itisabestoptiontoleverageyour LinkedInnetwork
Bysharinginsightsandperspectivesonindustry trendsandtopics,youcanestablishyourselfasa thoughtleaderinyourfieldandattractthe attentionofpotentialinvestors.
OnecontententrepreneurwhohasusedLinkedIn tosharevaluablecontentisNeilPatel,thecofounderofNeilPatelDigital.
Usinghisownplatform,Patelsharedhowhe usesLinkedIntobuildhispersonalbrandand connectwithpotentialinvestors.
Patel'sstoryhighlightstheimportanceofcreating andsharingvaluablecontentonLinkedIn.By sharingyourexpertiseandinsights,youcan establishyourselfasathoughtleaderandattract theattentionofpotentialinvestors.
5.SolidRelationshipsTakeTime
Finally,it'simportanttobepatientandpersistentwhenleverageyour LinkedInnetworktoreachinvestors.
Buildingrelationshipsandsecuringinvestmenttakestime,andit's importanttostaycommittedtoyourgoalsandstayengagedwith yournetwork.Goodadviceonbuildingyouraudienceandnetwork issuccinctlylaidoutinthisarticlebyauthorandfounderoftheTilt JoePulizzi,whowritesaboutcreatingaparticularhitlistasa methodofbuildingstrongrelationships.
Onecontententrepreneurwhohasdemonstratedpatienceand persistenceinleveragingherLinkedInnetworkisShamaHyder,the founderandCEOofZenMedia.
OvertimeHyderhasbuiltahugefollowersbaseonLinkedInand hasusedtheplatformtobuildrelationshipswithpotentialinvestors andclients.
Hyder'sstoryhighlightstheimportanceofbeingpatientand persistentwhenleveragingyourLinkedInnetwork.Bystaying engagedwithyournetworkandcommittedtoyourgoals,youcan buildmeaningfulrelationshipsandsecureinvestmentovertime.
InConclusion
LinkedInisapowerfultoolforentrepreneurslookingtoreach investors.
Bycreatingastrongprofile,buildingarobustnetwork,targeting youroutreachefforts,creatingandsharingvaluablecontent,and beingpatientandpersistent,youcanpositionyourselfasacredible andtrustworthyentrepreneurandattracttheattentionofpotential investors.
ThestoriesofcontententrepreneurssuchasJeriWalker,SujanPatel, LianaZavo,NeilPatel,andShamaHyderdemonstratehow leveragingyourLinkedInnetworkcanleadtosuccessinsecuring investmentandbuildingmeaningfulrelationships.
Brendaisapassionatebusinessblogger,technerdandgamer.Sheis interestedintopicsthatcoverbusinesscommunication,sales,online branding,digitalmarketingandsocialmedia,businesstoolsand extensions,aswellasorganizationandmanagementofLinkedIn connections.
