Ubertesters

A Preferred Beta Testing Partner

With novel tech advancements joining the race, the software testing market is growing by leaps and bounds. Many organizations are now embracing Agile and DevOps methodologies and rolling out solutions that have the potential to quench the needs of the customers to the core.

Established in 2013, Ubertesters is one such organization offering comprehensive Crowd Testing services to its customers. Providing access to freelance, vetted, experienced QA testers to test any digital product with their own devices is the company’s forte. Outshining the traditional testing patterns, it uses the ‘wisdom of the crowd’ alongside enabling companies to test their digital product under real-life conditions. It helps customers to use a variety of devices, geographies, carriers, OSs, etc. and offer full flexibility & high speed at a competitive price.

The Challenging Journey

Creating a prominent niche in an industry that was flooded with experienced giants was not an easy task for Ubertesters.

Ran Rachlin

Co-founder Coming up with solutions showcasing a unique value proposition was the only way to stand against all odds. On the other hand, choosing what to sell and what to focus on was one of the major challenges the company had to face during its initial years of establishment.

Acknowledging the market scenario and needs of the customers, the company started focusing on crowd testing services. Holding back its early days SaaS product and making a firm decision to embrace crowd testing created a do-or-die situation. But, Ubertesters successfully transformed its sales & marketing strategy, the team &their required roles, etc. and converted this challenge into an opportunity.

No doubt, the consistent efforts paid off and the company has witnessed a major growth quarterly. Today, the company stands tall in being at the forefront of innovation and aims to build long-lasting relationships with its clientele.

A Leader who Acknowledged the Need

With exhaustive global experience across various industry sectors, Ran Rachlin is the Co-founder of Ubertesters. Analyzing the market closely, he concluded that there is a need for a different type of software testing that can satisfy different devices, platforms, carriers, or geographies. And thus, Ubertesters came to the origin intending to bring in ‘Change’.

Today, his expertise in management and business development helps

team Ubertesters in taking the right decisions thereby, unlocking countless milestones. Under his aegis, the company reached its first 100 clients and made a tangible profit like never before.

Apart from co-founding Ubertesters, Ran had successfully stirred various eminent management profiles in General Engineers (The Israeli distributor of GE), Mul-T-Lock, and Silicom Inc (NASDAQ: SILC). He is proudly invited as a speaker at various industry events and is well-known for his unique view about the QA and testing world. Ran also holds an MBA degree in honors.

Meet the Cornerstones of Success

Ubertesters is standing on the cornerstones of Solid Vision, Excellent Execution, and Exceptional Service. The company started small but always had the vision to make it large and is following the same till date. It is well-equipped with a pool of talented, hard-working professionals who had the passion to execute this vision with excellence.

The no-compromise practices to

We are the Right Solution to Launch your Digital Product with Confidence.

offer superior customer services were and are one of the USP of Ubertesters that helped to engage a trustworthy customer base. In addition, with Ran Rachlin at the helm, implementing a tight set of controls and operating principles, as well as operating metrics measures to monitor progress have what made success come alive.

An Ambit of Holistic Solutions

Ubertesters is a one-of-a-kind endto-end software testing solutions provider for digital products. It helps organizations to beta test their products before bringing them to the table. Its range of solutions includes:

SaaS Product - A robust platform to manage the entire mobile beta testing process and teams.

Crowd Testing Service –The services emphasize on global, professional, certified testers for hire with devices for most flexible and cost-effective global testing under real-life conditions.

Offshore Outsourcing

Services–Outlining QA experts’ on a full-time basis based in the company’s East European facilities.

The Bottom Line

Ubertesters believe in customer feedback. It’s their subsequent needs, wants, and responses that help the company in providing seamless services and being future

ready. Customer perspectives help the company in connecting the dots and delivering nothing but the best.

However, delivering the best is all about having the best. This best is the result of its proficient employees. Employees for whom the company goes out of the way and ensures work satisfaction. The company has carved out a hasslefree work environment that promotes transparency and always cherishes its employees as a key differentiator.

With quality at the top, Ubertesters is all about consistent efforts that strive for success and meant to succeed.

BUILT TO BREAK THROUGH

Available in Men’s, Women’s, and kid’s

Online games are pretty popular among the youth these days, and why not? For the graphics and everything, they become too hard to miss. Fun and games are on one side, but what is even more interesting is that online gaming has also established itself as a prominent growth sectors in the current and the global economy as well!

Now who would have thought about that? In fact, in the past few years its growth has been increasing widely, owing to the evolution of mobile platform in the gaming sector. This evolution has thus added a diversity and flexibility for the players across the globe.

Here are a few facts about some of your favorite online games you don't want to miss.

1. Grand Theft Auto V

The Grand Theft Auto games series is probably one of the most loved games in the world. What you did not know was the fact that GTAV is the most expensive game ever made! It cost approximately $137 million to just build the game, and about $128 million more for its marketing, making it one of the most expensive games ever made. Rockstar North, the developer of the game earned over $1 billion just in its initial 3 days! Isn’t that baffling? Next in line to the most expensive game is ‘Call of Duty: Modern War Far 2’which cost around $250 million overall including the development and the marketing.

2. South Korea Had Once Banned Midnight Gaming

Because of the excessive gaming of the South Korean children, the country had once passed a law popularly called as the ‘Cinderella Law’. According to this law, children under the age of 16 were not to play online video games after midnight (from 12AM to 6AM). Although the law did not affect mobiles and gaming consoles, the children just couldn’t resist from playing the games and thus began stealing resident registration number so that they could elude the law. So much for the online video games!

3. VPN Making Online Games Better

In the recent years, the Virtual Private Network or the VPN has been giving the players so much more benefits that it has now become a necessity. The VPN simply allows the players to re-route their connection through a server in any country they want. Now isn’t that amazing? It makes the gameplay smoother. Thus VPN allows an early access to DLC and its updates with the players’ security online.

4. VR Becoming the New Trend

We have all known of Virtual Reality through the sci-fi movies, but today it is not limited to just that. It has now become a part of our lives. The newly introduced VR Gaming Console has gained a lot of popularity making it a grand success. Looking at it in such a way, it is for sure that VR Gaming will have a bright future.

5. 68% of Smartphone and Tablet Owners Enjoy Online Gaming

With the evolution of gaming in the smart phones, there is no doubt that they have been a huge source for the industry’s growth. Even though the quality of the games on mobile phones is not as great as compared to the PC or the Xbox, the developers have developed certain limits to it and have made it available to more people. And considering its reach, mobile gaming will only get much bigger and popular.

While the global economy is facing a major slowdown, hospitality, restaurant and franchisee businesses have guts to provide employment as well as the boost to the economy. SQuare Consulting is a name that made its unique position in the market by providing comprehensive solutions to transform businesses.

SQuare Consulting was initiated as an enabler of sorts with benefits for businesses and the industry at its core, they started in 2007 with an aim to help and develop businesses scale up, expand and develop in the best possible way. Providing expert assistance and advisory services for brands and businesses who want to excel at what they do but are limited to the means and methodology of book-based knowledge and age-old practices. They also kept working towards building new business models and brands with the aim of giving solutions to businesses to develop at a better pace than the industry. The key strategy for success at SQuare Consulting is to convert vision to reality by making Problems meet Solutions! In an interview with Mr. Rohan Bhatt, Founder and CEO at SQuare Consulting, let’s get known to their cutting edge offerings and their journey since inception.

• What were the initial challenges

you faced?

We had begun our journey back in 2007 in a market where business families doing their traditional businesses were primarily of dominance and it was extremely difficult in explaining the whole idea of an external consultant pointing out ways and strategies to fuel the growth and value addition to their business by doing things that were set on being done in a way. That part was a majority of the struggle in the initial days. Beyond that, the company saw that finding our own core competency or expertise was the key to being successful in the consulting field where a lot of consultants focused on pointing out the problems and dodging the questions, we started finding effective solutions and answering all the questions that the market posed.

• Which was that point that

triggered the growth of the company?

It was the first generation of startups and the whole economic transition from manufacturing and industrial project to the rise of the middle class which gave a retail boom around 2014-2018 that fuelled the steady rise of SQuare Consulting INDIA as a Business Consulting and Solutions providing the company with a major focus on Hospitality, Franchising, and Retail.

• How have the company graphs changed since the foundation? Can you share a few statistics?

• What is the reason behind your

company’s long-standing success?

We wouldn’t call ourselves a success but we are surely on the path to success and the sole reason that we feel is driving this journey for us is the fact that our focus is on our customers and creating value. It is difficult to be able to define one significant achievement as greatest but the fact that in the last 12 years, we have managed to serve around 1,93,000 customers across our 60+ projects is something that we would consider a great milestone on a professional level. We have managed to help more than 50 clients across different industries ranging from small start-ups to national and international clients with large turnovers, we have managed to assist businesses to grow and realize their true potential.

• What are the products/services

the company focuses on? How are your services different from

those in the market? The company basically deals in 3 major verticals; Hospitality Consulting – Setup and operations of new and existing projects in the Hospitality and Restaurant Business, Franchise Consulting – Assisting new and existing businesses and people become brands in themselves and try and convert them into sellable, sustainable franchises, Retail Consulting – Helping businesses understand the dynamics of Retailing or Sales where selling a product/service becomes a smooth and streamlined process.

• How do you decide to take the

company a step further in terms of your products/services?

We also undertake start-ups under our start-up incubation packages where we do pro-bono consulting for them till the time they kick-off. So, we kind of become their angel consultants for the time till they can sustain flight on their own. We are working for the industry and the economy at large; thinking about our company and its growth is not going to be healthy in the long run. We are looking to empower our industry and then the industry will take care of our needs.

• Is there any new addition to the

list of products/services? Anything exciting you would like to share?

We have recently started taking existing brands or models that show potential for growth under our wing and helping them out with the best out of the right kind of business models. We are also working on developing a collaborative fund that will invest in good quality start-ups and will be funded by traditional investors' money which will grow and deliver results without the hassle of choosing the right kind of start-ups to fund and operational monitoring of the money to ensure the smooth operational usage of the same. • What do you think are the

responsibilities of an entrepreneur?

In my opinion, the only responsibility of any entrepreneur is to be able to distinguish between the necessary evils and the unnecessary devils that one comes across during the journey towards excellence.

• Can you please brief us about

your professional experience?

I have been sales and marketing guy for the better part of my journey, I jokingly say this a lot but once a salesman, always a salesman. I was 13 when I accidentally sold my first insurance policy when I was taken by my father who is now retired at work with him during school vacation. So that became the turning point for me when my love for sales started showing first. I have sold many things over the years, from software, IT and ITES, Branded SMSs, Club Mahindra Memberships, Tour and Travel Packages, Wooden Flooring, Lights, Elevators, Franchise Businesses, Real Estate and a brief stint with the Outsourcing industry as well. Now we sell dreams of owning and growing a business.

A JOURNEY THROUGH THE TIMES, NOT LOOKING AT SLOWING DOWN

Grabbed local brands’ attention to encompass organised Management Consulting ideas to small time businesses

Entered Hospitality Consulting and Franchise Consulting Industry and helped create Success stories Launched Turn Key Solutions for Projects

SQuare Consulting founded as a Business Consulting company Explored Franchise Consulting scenario with National and International Brands Launched the Marketing Consultancy and Brand Consultancy into the bouquet of services offered Surging ahead with Aggression while keeping the momentum to raise the bar

• How do you look after your employees? What makes your team unique?

We do not have a fixed team to begin with, each project has a set of requirements and skill set that needs to be in place. So, we target the kind of employees we want for each of our projects by hand picking talent from various parts of the country and various sources. We try and bring them on board with the pre joining training programmes and workshops that help them in understanding what we expect out of them and what needs they have in terms of their training programme. This creates commanding loyalty and enormous support to the system. We work for our team growth, which includes both our clients and employees.

• Is there any special experience

with your clients you would like to highlight?

A client that had worked with us in 2013 (name cannot be disclosed due to our consultant-client confidentiality clause) had a model that needed assistance from our end. We helped the brand out and even opened up 2 franchise units for them. Then for almost a period of 5 years, the brand went on its own growth trajectory and managed to open as much as 25 units on their own. A lot of these units shut down due to the common issues between franchisees and franchisor brands. Later, the brand reproached us and made sure that the company hands over all of the control over the administration and operations to SQuare Consulting (INDIA). This confidence of the client in our capabilities as a company to help them in the worst possible time for any brand is what makes us happy about what we do. We help people in trouble and that is who we are and shall remain.

• One person, who you admire

the most?

I truly admire Bill Gates the most as in my opinion he is the perfect example of what makes a great businessman. He has to be a resourceful, shrewd, competitive, eternal learner, profit-oriented and after all of that, he has achieved he is still active with the Bill and Melinda Gates Foundation to eradicate some of the deadliest diseases from the face of the planet. So never losing sight of the purpose and never stopping is a virtue that makes me admire him the most.

• Whose business story do you

find the most inspiring?

A business story that is most inspiring to me is the story of Ray Kroc and the Mc Donald’s brothers where a milkshake mixer salesman sees opportunity in helping a duo of brothers do something about their amazing business model and wants to grow with them to face multiple issues of hostile behavior from the very same duo who later have to give up against the legendary man behind Mc Donald’s as we know it. It is inspirational for 2 reasons; first, that Ray tried to help the good guys but in most of the stories it is the good guys that turn bad first and becoming the bad guy might be a better way around in the long run.

• Constant vigilance- a need or a

strategy? Please share your views.

A strategy that has all the variables in order will remove the need for constant vigilance. But nothing can compare to awareness of what is actually right or wrong that goes on at your business. Staying oblivious to your own flaws is what will often lead to doom.

• It’s a rat-race out there. How do

you cope with that?

We have always stayed above the level of the rat race by taking the efforts to work hard enough to become the soaring eagle that oversees the rat race and swoops in to finish off the finisher who has already eliminated competition by proving it’s worth.