10 minute read
UnfoldLabs Inc
Think.. Create.. Innovate
eeping up with the K changing technology trends can sometimes be too intimidating. Owing to the technology trends, the business landscape has become even more dynamic. As technology trends are growing/changing at a tremendous rate, organizations need to re-focus and align with the new waves to keep pace with the changing trends and technology.
In this new world of ever changing market dynamics, having products or new product ideas is not sufficient to capitalize. With disruptive technologies coming out each day, it is imperative that we get ideas out there on time, with right user-experience and innovation in products to capture the imagination of the consumers. UnfoldLabs is well equipped to partner with you and your team to identify and taking the new challenges and converting them into right opportunities for you.
Asokan Ashok CEO
UnfoldLabs is an Innovative Products and Services Company based in Sunny San Diego, California. The professionals at UnfoldLabs are there to help you capture these changes through innovation and reach new heights.
The Journey
Believing that innovation is the only way to win and succeed, UnfoldLabs Inc. started its journey in 2015. Their motto has always been to ease people’s life with innovative technology products & solutions. The company is backed up by a great team that bring out creative, best ideas and work together. Over the years, the company has grown with many happy clients considering all the customer needs.
“Our team strives to bring best output that fits customers requirement.”
But building this successful company has been a tough luck. For a team that succeeds at work, you need to start by building it right. You need to mould the mindset of the people and instil in them the values that work the best. In the initial days of UnfoldLabs, this posed as a challenge.
The initial few comments – both positive and negative boosted the work quality. Being an innovative technology products/ solution developing company, it was tough to get first few customers.
Whatever the challenges may be, giving up is never an option. After all the challenges UnfoldLabs faced, what triggered the growth was the consequent on-boarding of many happy clients for their creative thoughts and excellent product delivery. RedGreen – the best Android optimiser was their first project which got 500k downloads in the initial years only.
“Our innovative & creative thoughts made us stand different from others and brought success.”
During the last 4 years, • Products number increased from 1 to 7 • RedGreen is our first project – reached 500K user downloads and received many awards as an innovative product • 2020Applock – Got great progress initially that boosted our progress and made us work better • MyFamily – A creative digital parenting product gave us happy users for making their life easy and better • Team size increased from 2 to 35
The Products and Services
UnfoldLabs focuses on world/user problems then create a solution that is easy to access and user friendly. Continuous learning keeps them updated with trends and this helps in developing innovative products/ solutions. Each of their products are project creative and innovative with an intention to give best solutions for mankind. The team at UnfoldLabs has the right expertise to help the companies to take your ideas to fruition through tough marketing strategies and business plans.
Their Services include
Architecture, Design and Development
In this digital-era, all are moving to cloud and depend on mobile solutions for their interactions with the consumers. UnfoldLabs has a strong expertise in this area and can cover both iOS and Android solutions. Their architecture takes into account the strength and weakness of cloud-based solutions
and can optimize the solutions accordingly.
Based on the needs and financial resources of the customers, they are in a position to deliver quality products. UnfoldLabs has the flexibility of using on-site/ off-site (based in San Diego) teams & offshore teams from our offices in India.
UnfoldLabs is focused on quality – quality in their interactions, quality in the products, quality in their adherence to schedules. They assure you high quality projects and products, with customer satisfaction as one of the core values.
User Experience Design
User experience plays an important role in the success of any product. UnfoldLabs understands the importance of user-centric design. They work with you to define the use case flows based on the consumer design paradigms. The team is well versed in UI/ UX design and information architecture that are critical in product development. This will be aptly supported by strong data driven/ analytics architecture ensuring a flexible and data-driven UI/ UX that can drive user-friendly customer interactions.
Product Management and Maintenance
UnfoldLabs’ product managers are hands-on technical folks and not just managers. Their technical expertise ensures that the products that are reaching the market are of highest standards, while having the project management skills to keep the budget and schedule in check. Efficiency and quality are their mantras. Using agile methodologies and scrum-based meetings, they partner with your teams to ensure that we deliver what customers want, and not just have a cool idea with no buyers. Their expertise on iOS and Android application stores can help you get your products certified and also have right content for delivery.
The Road Ahead
The company is currently focusing on “Mood Detection” project to understand human mood and make him/her happy. Their entry into AI, ML and NLP technologies will bring a change in the human lifestyle soon. They are also all set to launch “MyFamily” – a digital parenting application that helps people to secure and monitor their family members, kids. SecureME is another innovative Android kiosk mode launcher that allows businesses to restrict users access to only allowed applications on a device.
Asokan Ashok- Leading the Way
Asokan Ashok, CEO of UnfoldLabs Inc. – have 25+ years of international experience in high technology sectors. He has held a variety of senior technology management positions in high-tech companies like Samsung, Motorola, Nokia, Ericsson, Compaq (HP) and some start-ups. Presently he is serving on the board of directors/advisors of some technology start-ups. Recommending strategies to address technology & market trends along with strategic alliances is one of the main things to be noted.
“If you want something that you never had – you have to do something that you have never done”
The Team
“Employees are the greatest asset of a successful company.”
UnfoldLabs gives liberty to every employee to express his/ her views at any point of time and make them feel sense of ownership. Projecting how important their contribution in a project makes them feel that they are not doing a 9-5 job.
“We appreciate and give them a chance to grow.”
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If you were given a choice to be a fox and a hedgehog, what would you choose? Anyone in their right minds would immediately go for the fox. And why not? Foxes are sleek, beautiful and cunning! While on the other hand, hedgehogs are small animals that are prickly, slow and also at times plodding.
Now you might wonder, why does it even matter in running a business?
The Hedgehog concept was developed in the book ‘Good to Great’ by Jim Collins. And it has everything to do with the running of your organization! If you wish to achieve great levels of success, simplicity is the key. And that is exactly what we can learn from hedgehogs.
Let us have a look at how being a hedgehog pays off better than being
The Hedgehog Theory
the fox!
What exactly is the Hedgehog Concept?
Even though this theory is used by the famous American business consultant and author, Jim Collins, it is originally derived from a Greek parable that says, ‘The fox knows many things, but the hedgehog knows one big thing.’
The fox tries to catch the hedgehog, he uses all his different tactics, he runs towards it, and he pounces on the hedgehog and what not. But even after using every little trick of his, the fox remains defeated. The hedgehog may not know as many things as the fox, but he knows one thing that he is best at; to defend himself.
Collins in his book applied this parable to the companies. The people who have started large companies and are successful portray similar
behavior to that of the hedgehog. They focus on only one thing, and that is success. Unlike many other organizations, who focus on multiple things. In this case, they can be compared to the foxes. Looking over a number of things can reduce the chances of success as they can lose focus.
Moral being, despite being slow, if you are able to simplify the world around you and focus all your energies on the one thing that you are passionate about, you can achieve great heights.
It is important to understand the fact that, finding the right thing to do takes time, and for that you do have to try out different things. And once you find the right thing, you should channelize al your energies there. So even if the going gets tough, focusing on that one particular thing that you are good at can help you thrive and survive in the dire situations.
How Do You Apply the Hedgehog Concept in your Business?
Hedgehog Concept by Jim Collins
What are you deeply passionate about?
What can you be the best in the world at?
Hedgehog Concept
What drives your economic engine?
We can understand the Hedgehog concept by understanding these three circles. And the portion where the three circles overlap is the Hedgehog concept, the 'mantra' for success.
Circle 1-
Find what you are passionate about
To start with, you have to the most basic thing, and find out what everyone in the organization is deeply passionate about. What is that thing that is truly important to your employees? What kind of work inspires them? What kind of work makes them enthusiastic?
Circle 2-
Find out what you are best at
The next, you need to find out what your organization is the absolute best at. What is that one thing that your organization does better than the others? A distinguishing factor. You need to make sure that your emphasis and focus is on the strengths of your organization. And not just the competencies, but the competences that you have been wanting to achieve for a long time. Weaknesses are not bad, as an organization you are allowed to have a few low score in some areas.
Circle 3-
Find out what drives the economic engine
As an organization, you need to be aware of the economic engine of your company. Because it is the thing that is used to generate the revenue and profit for the company.
And then once you have researched over the three circles, you need to determine where your organization overlaps; which is where you can find the Hedgehog concept. One thing that you need to note is that this Hedgehog concept is not a goal or a strategy, but an insight that can be a guiding principle for your further strategies!
