DUBLIN: A CITY OF CULTURE, CRAIC, AND CHARM
TOP 10 STRONGEST CURRENCIES IN THE WORLD
Most BUSINESS LEADERS To Watch In 2024
LEVI’S: THE GROWTH OF DENIM FROM WORKWEAR TO STYLE STATEMENT
MASTERING THE ART OF BUSINESS COMMUNICATION 6 TIPS FOR BUSINESSMEN
MEDICINES PATENT POOL EXECUTIVE DIRECTOR
MARKETING COORDINATOR (EMEA)
Peter J.
PR & MARKETING COORDINATOR
Laura T.
BUSINESS DEVELOPMENT EXECUTIVE
Ellen P.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
GRAPHIC DESIGNER
Divya B.
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Blueprint of the Future of Business!
Welcome,valuedreaders,toanewchapterintheever-evolvingsagaofbusinessleadership.As wenavigatetheexhilarating,yetundeniablycomplexlandscapeof2024,“TheEnterprise World”isthrilledtopresentourannualfeature:“TheMostIconicBusinessLeadersto Watch.”
Thisyear’sselectionreflectsafascinatingshiftinthebusinessworld.Weseearesurgenceof disruptiveinnovation,arenewedfocusonsustainability,andagrowingemphasisonhuman capital.Ourfeaturedleadersarenotsimplycaptainsofindustry;theyarevisionarieswho understandthatsuccesshingesonadaptability,responsibility,andacommitmenttobuildinga betterfuture.
Withinthesepages,you’llencounterpioneersinartificialintelligencewhoarepushingthe boundariesofautomation,whilechampioningethicaldevelopment.You’llmeetenvironmental crusaderswhoareredefiningtheconceptof“green”businesses,turningprofitintoatoolfor positivechange.Andyou’lldiscovercharismaticleaderswhoarereimaginingtheveryessence oftheworkplace,fosteringacultureofcollaborationandemployeewell-being.
Thesearenotjuststoriesofsuccess;theyareblueprintsforthefutureofbusiness.Eachleader offersauniqueperspective,acompellingstrategy,andapowerfulreminderthatleadershipisnot asingularact,butanongoingconversation.Bylearningfromtheirexperiences,bothtriumphs andchallenges,wecanallcollectivelypropelthebusinessworldtowardsamoreprosperousand sustainabletomorrow
Onthecoverofthisissue,wehavefeaturedCharlesGore(theExecutiveDirectorofthe MedicinesPatentPool).Charlesisonesuchwell-knownleaderinthehealthcaresector.Hewas namedasoneofTheMostInfluentialPeoplein2024inHealthbyTimeMagazine.His leadershipstyledemonstratesacommitmenttoaddressingglobalhealthchallengesanddriving positivechangethroughcompassion,innovation,andstrategicleadership.
Here’stoafutureshapedbyinnovation,responsibility,andtheunwaveringspiritofleadership!
Shalmali W. halmaliS
Onthecoverofthisissue,wehavefeaturedCharlesGore(the ExecutiveDirectoroftheMedicinesPatentPool).Charlesis onesuchwell-knownleaderinthehealthcaresector.Hewas namedasoneofTheMostInfluentialPeoplein2024inHealth byTimeMagazine.Hisleadershipstyledemonstratesa commitmenttoaddressingglobalhealthchallengesanddriving positivechangethroughcompassion,innovation,andstrategic leadership.
Charleshadajourneyfullofsurprisesandbigmoments.He wasdeterminedtomaketheworldhealthier.Hegraduatedwith adegreeinlawandeconomicsandwasreadytostartworking infinance.Heworkedinbanking,brokering,andhedgefunds, hopingtosucceedfinancially.However,lifehaddifferentplans forhim.
Charlesexperiencedanunexpectedandsevereillnesswhenhe wasdiagnosedwithcirrhosiscausedbyhepatitisC.Duringthis hardtime,henoticedalackofsupportandreliableinformation forindividualsintheUKfacingsimilarchallengeswith hepatitisC.Thisinspiredhimtotakeactionandbringabouta positivechange.In2000,Charles,withthreeotherindividuals facingsimilarchallenges,foundedTheHepatitisCTrust.
In2004,CharlesplayedapartinsettingupaEuropean associationforhepatitispatients,showinghisstrong commitmenttothecause.Thenin2007Charlesfoundedthe WorldHepatitisAllianceafterrealizingitsglobalsignificance, yetitwasnotreceivingsufficientattentioninhealth discussions.AsthePresident,heworkedtirelesslytoadvocate formorerecognition,resources,andaction,whichchanged howtheworldsawhealthissues.
Thenin2018,Charleswasofferedthejobofrunningthe MedicinesPatentPool,aGeneva-basedinternational organizationthataimstoprovidethelatestandbesthealth productstolow-andmiddle-incomecountries(LMICs)at affordablepricesthroughvoluntarylicensingandpatent pooling.
10 Charles Gore DUBLIN: A CITY OF CULTURE, CRAIC, AND CHARM
TOP 10 STRONGEST CURRENCIES IN THE WORLD
36
LEVI’S: THE GROWTH OF DENIM FROM WORKWEAR TO STYLE STATEMENT
44 MASTERING THE ART OF BUSINESS COMMUNICATION 6 TIPS FOR BUSINESSMEN
CHARLES GORE MEDICINES PATENT POOL EXECUTIVE DIRECTOR An Ambitious Leader Transforming Global Health Healthcarehasgainedattentionrecently,especiallyduetotheCOVID-19 pandemic.However,itisimportanttorememberthatdiseaseslikeHepatitisC, tuberculosis,andHIVaswellasnon-communicablediseasesstillaffectmany peopleworldwide.Whileindividualsinhigh-incomecountriesmayhavebetter accesstoadvancedtreatments,thoseinlow-andmiddle-incomecountriesface challengesinaddressingthesehealthissues.However,someleadersare committedtoaddressingtheseongoinghealthchallengesinthehealthcaresector andaredeterminedtofindwayssothateveryonecangetthecaretheyneed.
CharlesGore,theExecutiveDirectoroftheMedicinesPatentPool,isonesuch well-knownleaderinthehealthcaresector.HewasnamedasoneofTheMost InfluentialPeoplein2024inHealthbyTimeMagazine.Hisleadershipstyle demonstratesacommitmenttoaddressingglobalhealthchallengesanddriving positivechangethroughcompassion,innovation,andstrategicleadership.
ADeterminedBeginning Charleshadajourneyfullofsurprises andbigmoments.Hewasdetermined tomaketheworldhealthier.He graduatedwithadegreeinlawand economicsandwasreadytostart workinginfinance.Heworkedin banking,brokering,andhedgefunds, hopingtosucceedfinancially However,lifehaddifferentplansfor him.
Charlesexperiencedanunexpectedand severeillnesswhenhewasdiagnosed withcirrhosiscausedbyhepatitisC. Duringthishardtime,henoticedalack ofsupportandreliableinformationfor individualsintheUKfacingsimilar challengeswithhepatitisC.This inspiredhimtotakeactionandbring aboutapositivechange.In2000, Charles,withthreeotherindividuals facingsimilarchallenges,foundedThe HepatitisCTrust.
Charlesexperiencedhisfirst‘aha moment’duringthedevelopingstages ofTheHepatitisCTrust.Although uncertainandlackingexperiencein non-profitwork,heledtheTrustfor almosteighteenyears.Heacquired knowledgethroughexperience,facing challenges,andmakingmistakes,but hisdeterminationhelpedtheTrust growandmakeabigimpact.
Acoupleofyearslater,another significantmomentoccurred.Charles realizedhelovedadvocatingforthose whosevoicesfrequentlywentunheard, sharingtheirstories,andeffecting meaningfulchange.Hediscoveredthat helpingothersbroughthimmore happinessthanchasingwealth, revealingasignificantshiftinhis priorities.
In2004,Charlesplayedapartin settingupaEuropeanassociationfor hepatitispatients,showinghisstrong commitmenttothecause.Thenin2007
CharlesfoundedtheWorldHepatitis Allianceafterrealizingitsglobal significance,yetitwasnotreceiving sufficientattentioninhealth discussions.AsthePresident,he workedtirelesslytoadvocateformore recognition,resources,andaction, whichchangedhowtheworldsaw healthissues.
Thenin2018,Charleswasofferedthe jobofrunningtheMedicinesPatent Pool,aGeneva-basedinternational organizationthataimstoprovidethe latestandbesthealthproductstolowandmiddle-incomecountries(LMICs) ataffordablepricesthroughvoluntary licensingandpatentpooling.
ShapingtheFutureofHealthcare TheMedicinesPatentPool,established in2010,providesanalternativeaccess mechanismfororiginator pharmaceuticalcompanies.The organization’sgoalistoacquire licensesfornewlypatentedhealth productsfromthesecompanies.These licensesarethengiventogeneric companies,allowingthemtoproduce high-qualitybutaffordableversionsof theseproductsforsaleinlow-and middle-incomecountries(LMICs).
Atfirst,theMedicinesPatentPool concentratedonHIVmedications.It hassincebroadenedthescopeto includemultiplesdiseaseareasand vaccines.Theorganizationandthe WorldHealthOrganization(WHO)are collaboratingtoco-leadthemRNA TechnologyTransferProgramme.
Thisprojectaimstoassistcountries withlimitedresourcesinproducing morevaccinesduetothechallenges posedbytheCOVID-19pandemic. Theprogramfocusesondevelopingan mRNAvaccineplatformapplicableto variousmRNAvaccines.Subsequently, thetechnologywillbeprovidedto companiesin15LMICs,aidingthem
inproducingmRNAvaccinesnot onlyforfuturepandemicsbutalsofor addressingprevalentdiseasesintheir regions.
CompetitiveAdvantage UnderCharles’leadershipthe MedicinesPatentPoolfocuseson publichealth-drivenlicensingand patentpooling.Itfocusesonfinding solutionsthatbenefitmajor pharmaceuticalpatentholders, genericmanufacturers,andglobal publichealth.Theorganization’s mRNATechnologyTransfer Programme,co-ledwithWHO,takes amultilateralapproachandaimsto improveinternationalpublichealth andhealthsecurity.
ManagingTasksand Responsibilities AsanNGOCEO,Charleshasaset ofrolesandresponsibilitiessimilarto thoseofacompanyCEO.Heis responsibleforputtingtheBoard’s strategicvisionintoaction, supervisingdifferentareassuchas organizationalstructureandhuman resources,coordinatingworkstreams, managingpartnerships,developing policies,handlingcommunications, growingthebusiness,andmanaging contracts.
Inaddition,Charlesisresponsiblefor securingenoughresourcesforthe organization.Hedoesthisby workingwithfunders,likeUnited NationsOrganizationsandnational governments,whogivemoneyto supporttheorganization’swork. Charlescollaborateswithnational governmentstosmoothaccessto medicinesinlow-andmiddle-income countries(LMICs).Heworkson globalpublichealthissues,including duringpandemics,andsupports LMICsintheireffortsforindustrial development.
‘‘ The Path To Success As a successful business leader, Charles has learned to approach failures and setbacks with a different mindset. Initially, he struggled with failures, which led to self-doubt and sometimes giving up. However, Charles now sees setbacks as valuable learning opportunities that provide essential lessons. Instead of focusing on the negatives, he uses setbacks as chances to rethink, adjust strategies, or use resources differently. While he may not be thankful for setbacks, he understands their role in building resilience and personal growth, which has helped him to accomplish his achievements.
Finding a balance between delegation and oversight and being open to learning from failure and making necessary adjustments.” EvolutionofBusinessLeadership “Finding a balance between delegation and oversight and being open to learning from failure and making necessary adjustments.” quotesCharles.
Charlesbelievesthatbusiness leadershiphaschanged,becoming morestrategicandefficientovertime. Astheleaderofanon-governmental organization(NGO),henotesthe growingsimilaritiesinapproach betweenNGOsandfor-profit businesses,stressingtheimportanceof cleargoalsandtargetsinbothsectors. Charles,alongwithmanyotherNGO leaders,appliestheexpertisegained fromthebusinessworldtomakea meaningfulimpactinthesocialsector.
Charlesbelievesthateffective leadershiprequiresstrategicforesight andadaptability.Hevalues collaborationandinputfromhis executiveteamwhilemakingdecisive
Predicting The Path Charleshas identifiedfour majorchallenges:
decisionswhennecessary.Charles believesinmotivatingandinspiring hisstafftobelieveinthe organization’smissionleadingto success.
ThePathtoSuccess Asasuccessfulbusinessleader, Charleshaslearnedtoapproach failuresandsetbackswitha differentmindset.Initially,he struggledwithfailures,whichledto self-doubtandsometimesgivingup. However,Charlesnowsees setbacksasvaluablelearning opportunitiesthatprovideessential lessons.Insteadoffocusingonthe negatives,heusessetbacksas chancestorethink,adjuststrategies, oruseresourcesdifferently.While hemaynotbethankfulforsetbacks, heunderstandstheirroleinbuilding resilienceandpersonalgrowth, whichhashelpedhimtoaccomplish hisachievements.
SpotlightonCareerAchievements Charleshasachievedsignificant milestonesinhiscareer,includinghis contributiontoraisingawarenessabout viralhepatitis,adiseasethatclaimsthe livesof1.3millionpeopleannually.His effortsinadvocatingforWorldHepatitis Dayandworkingtowardseliminating viralhepatitisby2030are commendable.Charleshasalsoplayeda crucialroleinlicensingHIVmedicines for24millionindividualsinlow-and middle-incomecountries.Duringthe COVID-19pandemic,hecollaborated withpharmaceuticalcompaniesto ensureaccesstoessentialtreatments. Also,hispartnershipwiththeWorld HealthOrganizationisestablishing mRNAvaccinemanufacturing capabilitiesin15countries,enhancing globalvaccineaccessandpreparation forfuturehealthemergencies.Charles’ achievementsshowcasehiscommitment toimprovingglobalpublichealth throughovercomingchallenges.
HepointsouthoweventslikeCOVID-19,Ukraine,and Gazacancauseunexpectedproblemsthataredifficultto predict atfirst.
Hementionsthattheincreaseinisolationistideasputs atriskworkingtogetheronglobalproblemsliketrade, protectingtheenvironment,andhealthcare.
Charlesexpressesconcernabouthowdividednational politicsarebecoming,asitcouldmakeithardfor governmentstomakeimportantdecisionsabout changinglawsandallocatingresources.
Lastly,hementionshowmisinformationisspreading andpeoplearelosingtrustinscience,makingthese challengesevenworse.
InspirationalFigures Inspirationhelpsleaderstackle challengesbygivingthemmotivation anddeterminationtosucceed.Charles considersDameAnitaRoddickashis rolemodel.Herespectsherforher entrepreneurialsuccesswithTheBody Shop,whichshestartedinherkitchen in1976andsoldforover$1billion.In additiontoherbusinessachievements, Roddickwasknownforherethical businesspracticesandcommitmentto sustainability.Charlesbecamefamiliar withRoddickthroughheradvocacyfor hepatitisC,andherpassion, dedication,andstrongvaluesinspired
him.Sheprioritizeddoingwhatwas rightandapproachedchallengeswitha determinedmindset,whichinfluenced Charles’scareer.
BeyondtheCabin "Ifinditchallengingtomaintainan idealwork-lifebalance,butIviewmy rolemoreasamissionthansimplya job."quotesCharles
Charlesacknowledgesthatconsidering hisage,thispositionmaylikelybehis finalcareeropportunity.Hence,it becomescrucialforhimtomakea lastingimpression.Hisgoalis straightforward:hewants
pharmaceuticalcompaniestoensure thatwhentheylaunchnewhealth productsintheUSandEurope,they alsohaveaclearplantomakethem availableworldwidewithinayear, helpingeveryonewhoneedsthem.
NurturingAmbition Charlessaysthatbeingbigdoesnot alwaysmeanyouwilldowellin business.Adaptabilityandquick decision-makingarecrucialina rapidlychangingworld.Itisalso essentialtohaveconfidenceinwhat youaredoing.Ifnot,considering alternativeapproachesisadvisable.
Did you know Dublin is the center of the oldest pub in Ireland, the Brazen Head? The city is worldwide known for its long literary traditions, its culture, and its friendly welcome. It promises to be an exciting venue for both conference activities and further excursions. If you haven’t visited Ireland before, Dublin is an ideal base where you can start exploring the cultural, historical, and natural attractions of the country.
Join us on a journey where we will learn about the rich and fascinating history of the city, some of its interesting facts, and a brief guide on how to explore the city.
Culture, Craic, & Charm Where is DUBLIN Located? The city is located in Leinster Province on the east coast of Ireland, at the mouth of the river Liffey. If you’re traveling west from England, it is the rst city you meet as you cross the Irish Sea.
Climate and Best Time To Visit TheidealtimetovisittheplaceisJunetoAugustwhentemperaturesarewarm(byIrishStandards)andthecityhostsmany festivals.Thisperiodisthemostexpensiveastheflightandhotelratesarehigh,anditcanbeverycrowded.Ifyouwantto savemoneyandavoidbigcrowds,considervisitinginthewinter(atlowseason)withyourheaviestcoat.
Dublin,thecapitaloftheRepublicof Ireland,wasfoundedbytheVikings inthe9thcentury Theliving conditionsoftheVikingswerefar fromideal.Theysimplyliveinhuts madeofwoodwiththatchedroofs.
Inthe11thcentury,Dublinbeganto builditstradinglinkswithvarious EnglishtownslikeChesterand Bristol.Thiswasthethrivingperiod ofthecityasitquicklybecamethe mostimportanttowninallofIreland, whichhadapopulationof approximately4000people.
Atragedystruckin1190whenalarge fireengulfedthecityinflames.As mostofthebuildingsweremadeof woodandthatch,thefirespread quicklyandcreatedsignificant damage.Theresidentsescapedtothe surroundinghillswherethey constructedtemporaryshelters. Duringthe13thcenturyEnglishKing tooksomebrilliantstepsconcerning protection.Theyreconstructeditwith
History Rich and Fascinating stones,includingthefortressandthesurrounding walls.
Attheendofthe13thcentury,thepopulationwas over8,000andthecitywasbenefitingasa prominenttradecenter.Itemssuchaspottery, wine,andironwerebeingimportedwhileexports includedpulses,grain,andhides.
Therewasalotofgrowthduringthe18thcentury, hospitals,parks,andbotanicalgardenswerebuilt.
In1735,theIrishParliamentHousewasbuilt. Soon,transportlinesimprovedasstagecoaches begantravelingfromthecitytovarioustowns, suchasBelfast,Cork,andKilkenny
Today,Dublinisanincrediblypopulardestination. Itisrichinculture,withfriendlypeopleattracting visitorsfromallovertheworld.
FOOD to Tryto Try to Try BAXTY
Itisatraditionalheavymorningmeal consistingofeggs,potatoes,bacon, sausage,tomato,andblackandwhite pudding.Onceyoueatit,youwon’t askforalunch.
ItisanIrish-styledishthatincludes potatoes,cabbage,onions,andkale, blendedwithasolidsquirtofmilk andcream.
Itisatraditionalandbeloveddishof thecity,enjoyedonspecialoccasions. Thedishistypicallycuredandthen slow-roastedtoperfection,resulting inflavorfulmeatwithaslightlysalty taste.
It is a traditional Irish pancake consisting of nely grated and mashed potatoes, pan-fried with buttermilk, eggs, and our.
IRISH STEW It is considered the national dish of Ireland made with beef, garlic, stock, guinness, red wine, potatoes, carrots, and onions.
Irish Breakfast
Colcannon
Roast gammon
1 2 3 4 5 6 7
Thename‘Dublin’comesfromanoldIrishGaelicPhrase‘DubhLinn’whichmeans“BlackPool”when translatedintomodernEnglish.ThisnamewasinspiredbyalargelakethatformedaftertheRiverLiffeyand PoddleStreammerged.
DublinwasrecognizedasaUNESCOCityofLiteraturein2010.Itisthefourthcityintheworldtobe designatedwiththistitleshowcasingitsculturalprofileandinternationalstandingasacityofliterature excellence.
Itishometo750pubs:Ifyou’reseekingtraditionalIrishmusicsessions,cozyfiresidechats,orbustlingsocial hubs,itensuresthereissomethinguniquetodelighteveryvisitor
Dublin’sPhoenixParkisOneoftheLargestWalledCityParksinEurope,comprising1750acres.Itwasfirst openedtothepublicin1747asaplaceofenjoymentforthecitizensofDublin.Today,theparkisenjoyedby10 Millionvisitorsannually.
Dublin’sSpireisTallerthantheStatueofLiberty:TheSpireofDublin,alsoknownastheMonumentofLight, isa120-metertallstainlesssteelpin-likestructureonO’ConnellStreet.ItstandsontheformerNelson’spillarsite andwascompletedin2003.Todayitservesasoneofthecity’smostrecognizablelandmarks.
Believeitornot,Dublinerswillhappilyspend10minutesgivingyoudirections:TheIrisharethefriendliest fellowsontheplanetEarth.Theyarealwayshappytohelpyouwitheverything,theywillhelpyoutotake differentroutesforyourhotel,whichplacestostayawayfrom,andwhatfoodyoushouldtakethere.
Cigarettesarereallyexpensive:Ifyou’reasmoker,beexpectedtopayatleast€15forapackofcigarettes.Soif you’replanningtovisithereandhaveasmokinghabit,thenitwouldbebetterifyoucarryyourpackstoavoid yourexpenses.
TIPS FOR TRAVELERS Must-seesights:TrinityCollegeandtheBookofKells, GuinnessStorehouse,DublinCastle,St.Patrick’sCathedral, PhoenixPark,TempleBar,NationalMuseumofIreland,Dublin Zoo,Ha’pennyBridge,KilmainhamGaolarethefewincredible sitesinthecitythatyoushouldnevermiss.
Currency:ThecurrencyinDublinisEuro(€).CreditandDebit cardsarewidelyacceptedhere,butitwouldbebetterifyoucarry somecash.
Safety:Theplaceisgenerallysafebutbemindfultocarefor yourgoodsincrowdedareas.
Shopping:GraftonStreetisfamousforshoppingandstreet performances.YoucanalsovisitmarketplacesforGeorge’sStreet Arcadeforuniquefindsandlocalcrafts.
AirportTransport:Aircoach,DublinBus,andTaxisare availableasaservicethatconnectstheairporttothecitycenter andthesurroundingareas.
CONCLUSION Dublinstandsasavibrantcityinhistory,culture,and moderncharm.Fromitsancientorigins,itplaysa pivotalroleinliteratureandthearts.Whetheryou’re exploringhistoricsites,enjoyingtheatmosphereof pubs,ortastingcuisines,Dublinpromisesyouan unforgettableexperience.Planyournexttriptothis amazingdestination.
Top 10 Haveyoueverwonderedwhichisthestrongest currencyintheworld?Ifyouthinkit’stheUS dollar,you’rewrong.Whileitisthemosttraded currencyontheglobalstage,itdoesn'tmeanitis thestrongest.Thereare9strongestcurrenciesin theworldthatareworthmorethanaUSdollar.
Inthisblog,wewillrunthroughthetop10listof thestrongestcurrenciesintheworldin2024.You maybesurprisedtoseewhatcomesatthetop.
1. Kuwaiti Dinar Symbol: 1 KWD
INR Value: INR 271.65
USD Value: $ 3.25
TheKuwaitiDinaristhenationalcurrencyofthe stateofKuwait.Itwasintroducedin1960,the sameyeartheKuwaitiCurrencyBoardwas created.Thecurrencyiswellknownforits exchangerate.Thevastquantityofoilthatis accessibleinthemarkethelpstomaintainthis rate.KuwaitiDinarbanknotesareprintedin denominationsof¼dinar,½dinar,1dinar,5 dinars,10dinars,and20dinars.
BahrainiDinarisonethesecondstrongestcurrenciesintheworld. Itisdividedinto1000smallercurrencyunitscalled“fils”.When tradingintheUSdollaryouwillreceive0.38Bahrainidinar
Before1965,BahrainwasusedinthePersianGulfrupeeasits currency.Bahrainidinarbegancirculationin1965andreplaced thePersianGulfrupeeataconversionrateofonedinarto10 rupees.After1973,thisresponsibilityfellunderthecontrolofthe BahrainMonetaryAgency
3. Omani Rial Symbol: 1 OMR
INR Value: INR 216.89
USD Value: $ 2.60
2. Bahraini Dinar Symbol: 1 BHD
INR Value: INR 221.50 USD Value: $ 2.65
OmaniRialisthenationalcurrencyoftheSultanateofOman.Itisoneof thethirdstrongestcurrenciesintheworld.Beginningin1970,theOMR wasknownastheRialSaidiandhadavalueequaltotheBritishPound.
ItbecamethecurrencyofOmanafterSultanQaboosbinSaidofficially changedthenameofthecountrytotheSultanateofOman.Themost notabledevelopmentinthehistoryoftheOmanirialtookplacein1970 whenSultanQaboosbinSaidassumedpowerafteroverthrowingand exilinghisfatherSultanSaidbinTaimur.Subsequently,heembarkedona programofeconomicandsocialreform.Hisreformsincludedthe establishmentoftheCentralBankofOmanin1974.TheCentralBank issuesandmanagestheOmaniRial.
4. Jordanian Dinar Symbol: 1 JOD
INR Value: INR 117.79
Value: $1.41
ThenationalcurrencyofJordanisthe JordaniandinarorJOD,whichearnedthe positionasoneofthefourthstrongest currenciesintheworldtoday.1USdollar istransferableforaround0.71Jordanian Dinar ThiscurrencybecameJordan’s officialcurrencyin1950afteritreplaced thePalestinianpound.
TheBritishPound,alsoknownasthesterlingBritishPound usedintheUnitedKingdom,isoneofthestrongest currenciesintheworld.Thepoundwasfirstintroducedin the1400s.Itisthefourthmosttradedcurrencyglobally, accountingforaround12.8%ofdailytradesintheforeign exchangemarket.ItistheofficialcurrencyofJersey, Guernsey,theIsleofMan,SouthGeorgia,theSouth SandwichIslands,theBritishAntarcticTerritory,and TristandaCunha.
6. Cayman Islands Dollar Symbol: 1 KYD
5. British Pound TheofficialcurrencyoftheCaymanIslandsis theCaymanIslandsDollar.Itisoneofthe sixthstrongestcurrenciesintheworld.This currencyisexclusivelyusedintheterritory andholdsafixedexchangeratewiththe UnitedStatesDollar Thefixedexchangerate ensuresstabilityinthecurrencyandfacilitates economictransactionswithintheislands.
7.Gibraltar Pound Symbol: 1 GIP
INR Value: INR 105.10
USD Value: $1.26
TheGibraltarpoundisoneoftheseventhstrongestcurrenciesinthe world.ItistheofficialcurrencyofGibraltar,aBritishOverseasTerritory locatedatthesoutherntipoftheIberianPeninsula.
TheGibraltarPoundissubdividedinto100smallerunitscalledpence. Theyareavailableincoinsandbanknotes.Coinsareissuedin denominationsof1,2,5,10,20and50pence,aswellas1and2-pound coins.Banknotesareavailableindenominationsof5,10,20and50pounds. GibraltarFinancialServicesCommissionmanagesthecurrency
TheofficialcurrencyofSwitzerlandand LiechtensteinisSwissFranc.Itis consideredoneofthestrongestcurrencies intheworldforbusinessesandinvestors. This,however,isnosurprisethat Switzerlandisoneofthemoststableand wealthycountriesintheworld.TheSwiss Francwasintroducedin1850andwas laterbrieflypeggedtotheeuro.
Symbol: 1 CHF
Value: INR 92.38 USD Value: $1.11
9. Euro Symbol: 1 EUR
INR Value: INR 90.06
USD Value: $1.08
Euroisthesecondlargestreservecurrencyandthesecondmosttraded currencyworldwide.Itisoneofthestrongestcurrenciesintheworld, holdingtheninthposition.
TheEuroistheofficialcurrencyoftheeuro-zone,encompassing19of27 EuropeanUnionmemberstates.ThesenationsincludeAustria,Belgium, Cyprus,Estonia,Finland,France,Germany,Greece,Ireland,Italy,Latvia, Lithuania,Luxembourg,Malta,theNetherlands,Portugal,Slovakia, Slovenia,andSpain.Itsstrengthandstabilityaredrivenbyfactorslikea strongeconomy,politicalstability,andconsistentlylowinterestrates comparedtoothernations.
ThecurrencyoftheUnitedStatesofAmericaisUSDorUSDollars.Itis the10thstrongestcurrencyintheworld.Allotherunitsofcurrencyacross theglobeareworthlessthanUSdollars.Becauseofwidespreadadoption, theUSdollaralsoaccountsforaround88.3%ofdailytradesintheforeign exchangemarket.Asoneofthestrongestcurrenciesintheworld,theUS dollarplaysanimportantroleintradeandfinance.
Almosteverycentralbankandcommercialbankholdsitastheworld’s primaryreservecurrency.Itissaidthatnocurrencywilleverreplacethe USdollarasthemosttradedcurrency
Conclusion Itbecomesimportanttounderstandthestrongestcurrenciesintheworld. Thesepowerfulcurrenciesnotonlyshowthestrengthoftheircountriesbut alsotheirinvestmentsandglobaltrade.Ifyou’reinterestedininvestments, knowingaboutthesetopcurrenciescanhelpyoumakebetterdecisions.
10. US Dollar Symbol: 1 USD
INR Value: INR 83.50
USD Value: $1.00
The Growth of Denim from Workwear to Style Statement Jeans in today's time have become more than a fashion statement. Everyone owns multiple pairs of jeans, be it for fashion or comfort. But have you ever wondered how this everyday essential item became a part of our lives? Levi’s, the brand popular for its denim collection, introduced ‘waist overalls’ that we now call ‘jeans’. In this article, we will learn more about this iconic brand and how it transformed the fashion world throughout history.
History of Levi’ s LeviStrauss&Co.isanAmericanclothingcompanyknownworldwideforitsLevi’sbrandofdenim jeans.ItwasfoundedbyaGerman-Jewishimmigrant,LeviStrauss,andJacobDavis,atailorin1853, inSanFrancisco,California.LeviStraussinitiallyemigratedtoGoldRushSanFranciscoandopened hisowndrygoodsbusinesstoservethesmallgeneralstoresoftheAmericanWest.Thecompany's impactgrewsignificantlyduringthegoldrush,anditsoonbecameaprominentnameintheindustry
JacobDaviswasatailorinReno,Nevada.HeusedtobuydenimclothfromLeviStrauss&Co.One day,acustomeraskedhimtoreinforcetornpants,sohecameupwiththeideaofusingcopperrivets tomakethepantsstronger.Jacobdidn'thaveenoughmoneytogetapatentforhisidea,sohewroteto LeviStrauss,proposingtheygointobusinesstogether.Levilikedtheidea,andtheygotapatentforit in1873.Theystartedusingthecopperrivetsintheirjeans,anditbecameverypopular Theybegan makingdenimoverallsinthe1870s.In1890,thepatentfortherivetsbecamepublic,andtheystarted usingnumberstomarktheirproducts.
TheTwoHorseBrand The Levi's Two Horse concept is a signicant and enduring symbol that has been a part of the brand since 1886. It features a pair of Levi Strauss & Co. waist overalls, the original name for 501 jeans, attached to two horses attempting to pull them apart. The early trademark read, "It's no use, they can't be ripped," visually reinforcing the quality and durability of the pants while being distinctive and unique. This concept was originally called "The Two Horse Brand" until 1928, when the company adopted its Levi's trademark.
The logo was designed with the understanding that not all consumers spoke English as their rst language, and not everyone in the remote West was literate. Hence, it served as a visual identier that allowed immediate recognition of Levi's jeans, catering to a diverse consumer base. It was meant to represent the dual vision that the founders intended to convey: the quality and durability of the product and its authenticity.
Is Levi’s & LikethebrandsZara,andH&M, Levi’sisalsoafastfashionbrandthat hasbeenquestionedforitsethical practices.'GoodonYou'ratedita middlescoreof"It'saStart"forits sustainabilityefforts.Thebrandhas madesomeprogressinsustainability, particularlyinitsuseofcotton.In 2020,83%ofitscottoncamefrom moresustainablesources,including BetterCotton,organiccotton,and recycledcotton.Ithasalsointroduced sustainablematerialslikeTENCEL lyocell,cottonizedhemp,andrecycled polyesterintoitscollections.Recently, ithasupdateditssustainabilitystrategy withcleargoalstoadvanceitsprogress andmeetstakeholderexpectationsfor environmental,social,andgovernance commitmentsandperformance.
WhileLevi'sdoesn'tuseexoticanimal skin,fur,orangora,itdoesusewool, leather,silk,anddownfeathers.There arealsoconcernsaboutthebrand’s laborjusticeandhumanrights practices.Ithasnotsignedontothe InternationalAccord,anagreementthat ensuresbettersafetyfortheworkers sewingtheirjeans.Peoplehavealso raisedconcernsaboutimprovingthe brand’slaborconditionsandensuring equalrightsandprotectionsforall workersinthefactorieswhereits productsaremade.
Despitethis,thebrandiscommittedto improvingitspractices,reducingwater consumptionthatgoesintoproduction, andadoptingmoresustainableefforts inthefuture.
Sustainable Ethical? The Iconic 501 Jeans ThemosticonicjeansofLevi’s,the 501jeans,werefirstreleasedin1873, makingthemover150yearsold.The jeanswereoriginallyintendedtobe durableworkpantsforminersand laborers,buteventuallyevolvedintoa fashionstapleandasymbolof Americanheritage.
The501sarestraight-fit,medium-rise jeanswithnotaperingintheleg.They areknownfortheircomfortablefitand haveaclassic,timelessappeal.The originalfitjeansformenareacultural iconthatholdsaspecialplacein Americanhistory.Variousiconic figures,includingminers,rockstars, andactorslikeMarlonBrando,James Dean,andElvisPresley,thathave contributedtotheirstatusasa quintessentialAmericangarmenthave wornit.Despitetheirlonghistory,the 501jeanshavecontinuedtoevolveand remainrelevant.Peoplehaveembraced themforcenturiesanddesignershave reinventedtheminfreshandrelevant ways,solidifyingtheirplaceinfashion history
The Levi’s 501 jeans are iconic for several reasons. Ithasundergoneseveraltransformationsthroughouthistory.Fromrelocatingrivetstoremovingbrandedbuttonsandadjusting thedesignduringWorldWarII,thejeanshaveadaptedtochangingneedsandpreferences.
It’sclassicandhasatimelesselegance.Itcanbeadaptedbyeverybodywithoutchangingtocapturetrends.Duetothisquality, awiderangeofindividualscanembraceit.
Levi’s501jeansareknownfortheirsturdyconstructionanddemocraticfit,makingthemmorethanjustasturdypairofpants.
Marketing Strategies for Success With a history of over 150 years, Levi's marketing strategies have changed and adapted to modern times while staying true to its denim heritage. Let's learn what strategies they have incorporated to mark their name in the fashion industry and make a global name.
CinematicStorytelling
Leviusescinematicstorytellingtoconnect withitstargetaudienceandtobuildbrand awareness.Oneofthemostfamous examplesofitisthe‘GoForth’campaign, whichwaslaunchedin2009.Thecampaign featuredaseriesofshortfilmsthattoldthe storiesofrealpeoplewhowerelivingtheir livestothefullest.Therecentuseof cinematicstorytellingwasthe2021 campaign,‘TheGreatestStoryEverWorn’, thatshowcasedstoriesofpeoplewhohad wornLevi’sjeansthroughouttheirlives. Levishaspartneredwithseveralbrandsand
ImmersiveShoppingExperience
Levibrick-and-mortarstoresaredesignedto createimmersiveshoppingexperiences.Its storeshaveinteractivedisplaysdesignedto showcaseproductversatilityoreducate shoppersaboutfit,washoptions,or constructiontechniques.Italsohas augmentedreality(AR)try-ontechnology inmanyofitsstores.
EmbracingAuthenticityandHeritage OneofthekeymarketingstrategiesofLevi’shasbeen embracingauthenticityandheritage.Ithasalways focusedonproducinghigh-qualitydenimproductsthat canwithstandwearandtear Thishashelpedthebrand inbuildingthetrustoftheconsumers.Ithasalsoalways highlighteditstiestoAmericancultureandhistory.The brandusesclassicAmericansymbolslikecowboysand horses,andworkswithfamousAmericanartistslike RoyRogers,toshowthatitisatrulyAmericanbrand.
StayingRelevant Levi’sconstantlyevolvesitsmarketingstrategiestostay relevantandtrendy.Itunderstandsitstargetconsumers, knowswhattheywant,andcreatesmarketingcampaigns aroundit.Italsocollaborateswithcelebritiesand influencestoreachthetargeteddemographic.These partnershipshelptogiveLevi’sjeansasenseof authenticityandcredibility.Italsohasahugesocial mediapresenceandutilizesittostayup-to-datewiththe latesttrends.
RetailCollaborations
retailerstolaunchlimitededitioncollectionsornewproducts. Thishelpsincreatingasenseofexclusivityandexcitement aroundtheproduct.SomeofthesebrandsincludeSupreme, Off-White,andJustinBieber Thesepartnershipshelpedthe brandreachawideraudience.
MARKETING REVENUE Levi’s net revenue in 2023 was $6.17 billion, a 0.17% increase from 2022 revenue. Over the years, it has seen growth and popularity among the youth and adults. While it has a lot to work towards its sustainable approach, it has made a name in the fashion industry and is synonymous with durability, comfort, and style.
Intoday’scompetitivebusinessworld,effective communicationforbusinessmenisessentialfordriving successandfosteringinnovationacrossvarioussectors.The capacitytoexpressstrategies,motivateteams,andestablish enduringrelationshipsthroughcommunicationisn’tjust advantageous;it’snecessary.Take,forinstance,arecent statisticthatemphasizesthesignificanceofadept communication:companiesexcellingincommunicationand supportprogramsare3.5timesmorelikelytooutperform theirrivals.Thisclearfacthighlightsthepivotalroleof communicationinenablingbusinessestothriveinabustling market.Inthisarticle,weexploresixvitalcommunication practicesthatcanelevateordinaryinteractionsintopotent strategiesforbusinesssuccess.Eachsuggestioniscraftedto providebusinessmenwiththetoolsnecessaryforhoning theircommunicationstrategies,ensuringtheynotonlymeet butexceedthedynamicdemandsoftheirroles.
Hereare6tipsofcommunicationforbusinessmen:
1.ImprovingStakeholderEngagement Incommunicationforbusinessmen,involvingkeyplayersis crucial.Toenhancethisinvolvement,thefirststepisto clearlypinpointwhothesekeyplayersare—beitinvestors, employees,customers,orsuppliers.Knowingtheneeds, expectations,andpreferencesofthesediversegroupscan greatlyinfluencehowyouinteractwiththem.Forinstance, investorsmayrequirethoroughfinancialupdates,while employeesmightneedmorefrequentprojectstatusreports andmotivationalmessages.Adaptingyourcommunication styleandcontenttosuitthespecificaudiencenotonly maintainstheirinterestbutalsoensurestheyfeelappreciated andheard.
Providingregularupdatesandbeingtransparentinsharing bothachievementsandchallengesareessentialtacticsthat buildtrustandkeepkeyplayersactivelyengagedinthe discussion.Additionally,utilizingstakeholderrelationship managementsoftwarecanfurtherelevatestakeholder engagementbystreamliningcommunicationprocessesand facilitatingbetterinteractionwithkeyplayers.
2.EnhancingClarityandConciseness Clearcommunicationforbusinessmenisakeyaspectof successfulbusinessinteractions.Inafast-pacedworld,the abilitytoconveyideasanddirectionsclearlyandbrieflyis crucial.Thisinvolvesfocusingonstraightforwardnessand steeringclearoftechnicaltermsthatmightpuzzlethe recipient.
Usingsimplerlanguagedoesn’tweakenthemessagebut insteadmakessureit’sunderstandabletoallparties. Whenyoucommunicateclearly,youminimize confusionandenhancetheeffectivenessofyourbusiness activities.
3.MasteringNon-VerbalCommunication Intheworldofbusiness,whatyoudocanspeaklouder thanwhatyousay.Afirmhandshake,unwaveringgaze, andassuredstancecanconveyproficiencyand genuineness.Conversely,avoidingeyecontactor adoptingadefensiveposturecanconveynegativity, regardlessofverbalcontent.
Effectivebusinessmenarehighlyattunedtotheirbody languageandmakedeliberateeffortstosynchronize theirnon-verbalsignalswiththeirspokenwords.This harmonyfostersconnectionandreliabilitywith communicationcounterparts,enhancingtheefficiencyof interactions.
4.UtilizingTechnologyEffectively Intoday’sdigitallandscape,thewaybusinesses communicatehasundergoneasignificantshift.Awide arrayoftoolsnowexiststofosterconnectionswith colleaguesandstakeholdersworldwide.Whetherit’s throughemails,instantmessaging,videoconferences,or collaborativeplatforms,technologyenablesswiftand effectivecommunication.Yet,thekeyliesinselecting theappropriatetoolforthetaskathand.
Forinstance,whileemailsexcelatconveyingdetailed progressreports,instantmessagingmaybemoresuitable forbriefupdatesorurgentinquiries.Masteringtheartof whenandhowtoutilizethesetoolscangreatlybolster yourcommunicationstrategy,ensuringmessagesare deliveredpromptlyandinthedesiredmanner
5.DevelopingListeningSkills Inbusinesscommunication,activelisteningtendstoget overlooked.It’snotjustabouthearingwords;it’sabout graspingthespeaker’smessageandintentions.
Tolisteneffectively,youneedtechniquesliketaking notes,repeatingorsummarizingwhat’ssaid,andasking clarifyingquestions.Improvinghowwellyoulisten guaranteesadeepergraspofinformation,resultingin smarterchoicesandfewermix-ups.
6.FosteringaCultureofOpen Communication Buildingaworkplacewhereeveryonefeels comfortablespeakingupcangreatly enhancehowwellpeoplecommunicateina company Whenpeoplefeelfreetoshare theirideasandworries,itboostscreativity, helpscatchproblemsearly,andkeeps thingsrunningsmoothly.
Tomakethishappen,holdteammeetings often,setupwaysforanonymous feedback,andmakesurepeoplefeel encouragedtotalkopenly Whenyoumake communicationeasier,you’realsomaking teamworkandhonestystronger,whichare keytoanybusinessdoingwell.
Final Thoughts Improving how you communicate in business is an ongoing journey that greatly impacts your career achievements. Whether it’s connecting well with stakeholders or truly hearing out your team’s worries, every communication for businessmen facet shapes business results. Begin by putting these suggestions into practice daily and watch how they enhance your business environment.
