MARKETING COORDINATOR (Americas)
PR & MARKETING COORDINATOR
BUSINESS DEVELOPMENT EXECUTIVE
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Laura T. Sankalp K.
GRAPHIC DESIGNER
Shweta K.
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
The Role of Modern Business Leaders! Theyear2024pulsateswiththerelentlesshumoftechnologicaladvancement.Artificialintelligence infiltrateseveryfacetofbusiness,promisingefficiencyandoptimization.Yet,amidstthewhirring algorithmsandlinesofcode,avitalelementremainsstubbornlyhuman:leadership.Butnotjustany leadership–leadershipimbuedwithempathyandvision.
JasonLau,CEOofFenceEmpireLLC,isonesuchleaderwhohasleftanimpactonthefencing industrywithhissustainableandethicalleadership.Withhisexpertiseandunderstandingoffencingand woodwork,heaimstodrivethecompanytowardcontinuedsuccessandgrowthwhilemaintainingthe commitmenttoqualityandcustomersatisfaction.
JasoncomesfromasouthernChinesefamilythathasrunasawmillforthreegenerations.Thefamily’s factoryexpandedaftercreatingbasicfurniture.Aftergraduating,hejoinedastate-ownedexportand importcompanyinChinathatspecialisedinlumber.Hestartedawoodexportenterprisein2009.Large orders,particularlyfromHomeDepot,pushedtheenterprisetoconcentrateonfencepickets—leadingto itsriseasthefenceindustryleader
Whileworking,thechallengesfacedbytheclientsbecauseoftimezonedifferencesinspiredJasonto startFenceEmpireLLC.Whiletheaimwastoprovideexceptional,timelyservice,itbecameapparent thatthecompanyneededamoreflexibleandresponsiveapproach.
Foundedin2017,FenceEmpireLLCdedicatesitselftoovercomingtimezonebarriersandensuringits clientsreceivethebestpossibleservice,regardlessoflocation.ItsprimaryfocusisprovidinghighqualityJapaneseCedarfences,leveragingitsthreegenerationsofexpertiseintheindustry.Itoffersa rangeofproducts,includingresidential,commercial,andindustrialwoodfences.Thecompanyalso investsinornamentalmetalandaluminiumfences.Itsupplieshigh-qualityironandaluminiumfence panelsandrailinginthemarket.Ithasagoodreputationandisassociatedwitheightfamousbrands: JapCedar,Americraft,ProRail,Feshield,FeDeck,AmeriTimber,AmeriGuard,andAmeriRail.
InthisissueofTheEnterpriseWorld,wecelebratetheseiconicleaders–theindividualswhounderstand thatthehumantouch,farfrombeingobsolete,isthecornerstoneofsuccessinthedigitalage.Their storiesshowcasethepowerofempathyinbuildingstrongteamsandtheimportanceofstrategicvisionin shapingacompany'strajectory.Asyoudelveintotheseprofiles,weinviteyoutoconsidertheleadership qualitiesyouadmiremost.Perhapswithinthesepages,you'lldiscoverthesparkthatignitesyourown journeytowardsbecominganiconicleaderforthefuture.
JasonLau,CEOofFenceEmpireLLC,isonesuchleaderwhohas leftanimpactonthefencingindustrywithhissustainableandethical leadership.Withhisexpertiseandunderstandingoffencingand woodwork,heaimstodrivethecompanytowardcontinuedsuccess andgrowthwhilemaintainingthecommitmenttoqualityand customersatisfaction.
JasonLaucomesfromasouthernChinesefamilythathasruna sawmillforthreegenerations.Thefamily’sfactoryexpandedafter creatingbasicfurniture.Aftergraduating,hejoinedastate-owned exportandimportcompanyinChinathatspecializedinlumber.He startedawoodexportenterprisein2009.Largeorders,particularly fromHomeDepot,pushedtheenterprisetoconcentrateonfence pickets—leadingtoitsriseasthefenceindustryleader
Whileworking,thechallengesfacedbytheclientsbecauseoftime zonedifferencesinspiredJasontostartFenceEmpireLLC.Whilethe aimwastoprovideexceptional,timelyservice,itbecameapparent thatthecompanyneededamoreflexibleandresponsiveapproach.
Foundedin2017,FenceEmpireLLCdedicatesitselftoovercoming timezonebarriersandensuringitsclientsreceivethebestpossible service,regardlessoflocation.ItsprimaryfocusisprovidinghighqualityJapaneseCedarfences,leveragingitsthreegenerationsof expertiseintheindustry.Itoffersarangeofproducts,including residential,commercial,andindustrialwoodfences.Thecompany alsoinvestsinornamentalmetalandaluminiumfences.Itsupplies high-qualityironandaluminiumfencepanelsandrailinginthe market.Ithasagoodreputationandisassociatedwitheightfamous brands:JapCedar,Americraft,ProRail,Feshield,FeDeck, AmeriTimber,AmeriGuard,andAmeriRail.
FenceEmpiredirectlysourcesrawmaterialsfromJapanandhandles itsownsaw-milling,processing,packaging,andsales—creatinga completeandself-sustainedecosystem.Withanexperienceofover threedecadesinthewoodindustry,ithasdevelopedmature productiontechniques.Itsdirectprocurementofrawmaterials, combinedwithscientificmanagement,allowsittominimise productioncoststothegreatestextent.Bysellingdirectlytothe UnitedStatesandprovidingafter-salesservicewithouttimezone differences,itachievesthemostcompetitivepricesandhigh-quality service.
10 Jason Lau Jason Lau Leading The Fencing Industry by Overcoming Time Zone Barriers Chief Executive A prominent business leader should be adaptable to the changing business environment. He should be emotionally intelligent, innovative, open to new ideas, willing to take risks, and possess effective communication skills.
Jason Lau, CEO of Fence Empire LLC, is one such leader who has left an impact on the fencing industry with his sustainable and ethical leadership. With his expertise and understanding of fencing and woodwork, he aims to drive the company toward continued success and growth while maintaining the commitment to quality and customer satisfaction.
C O V E R S T O R Y
InspirationalFamilyGenerationBusiness JasonLaucomesfromasouthernChinese familythathasrunasawmillforthree generations.Thefamily’sfactoryexpanded aftercreatingbasicfurniture.After graduating,hejoinedastate-ownedexport andimportcompanyinChinathat specializedinlumber.Hestartedawood exportenterprisein2009.Largeorders, particularlyfromHome Depot,pushed theenterprise to concentrat eonfence pickets—l eadingto itsriseas thefence industry leader
Whileworking,thechallengesfacedbytheclientsbecauseoftimezone differencesinspiredJasontostart Fence Empire LLC. Whiletheaimwasto provideexceptional,timelyservice,itbecameapparentthatthecompany neededamoreflexibleandresponsiveapproach.
ChangingtheFencingIndustry Foundedin2017,FenceEmpireLLCdedicatesitselftoovercomingtimezone barriersandensuringitsclientsreceivethebestpossibleservice,regardlessof location.Itsprimaryfocusisprovidinghigh-qualityJapaneseCedarfences, leveragingitsthreegenerationsofexpertiseintheindustry.Itoffersarangeof products,includingresidential,commercial,andindustrialwoodfences.The companyalsoinvestsinornamentalmetalandaluminumfences.Itsupplies high-qualityironandaluminumfencepanelsandrailinginthemarket.Ithasa goodreputationandisassociatedwitheightfamousbrands:JapCedar, Americraft,ProRail,Feshield,FeDeck,AmeriTimber,AmeriGuard,and AmeriRail.
FenceEmpiredirectlysourcesrawmaterialsfromJapanandhandlesitsown saw-milling,processing,packaging,andsales—creatingacompleteand self-sustainedecosystem.Withanexperienceofoverthreedecadesinthe woodindustry,ithasdevelopedmatureproductiontechniques.Itsdirect procurementofrawmaterials,combinedwithscientificmanagement,allows ittominimizeproductioncoststothegreatestextent.Bysellingdirectlyto theUnitedStatesandprovidingafter-salesservicewithouttimezone differences,itachievesthemostcompetitivepricesandhigh-qualityservice.
Spending quality time with family and making time for selfcare is essential for maintaining an overall balance and he makes sure to implement it in his life.” LeadingtheCompanytoSuccess EightyearsastheCEOofFenceEmpire,Jasonhasledthecompanytowardimmensegrowthandsuccess.Belowarethe responsibilitiesheovertooktomaintaintheFenceEmpire’slong-standingsuccess.
Developing and implementing the Fence Empire’s strategic visions and goals and ensuring that its directions align with its mission and values.
Overseeing day-to-day operations to ensure efciency and effectiveness in all business activities. This includes production, procurement, sales, and customer service.
Managing the company's nancial health, including budgeting, forecasting, and nancial planning. Ensuring protability and sustainable growth.
Ensuring a seamless supply chain, from sourcing raw materials directly from Japan to managing its sawmilling, processing, packaging, and sales.
Maintaining high standards of product quality and service, overseeing quality control processes, and addressing any issues promptly.
Leading and motivating the team. Ensuring that employees are engaged, productive, and aligned with the company’s goals. Providing opportunities for professional development and growth.
Ensuring excellent customer service and satisfaction. Addressing customer needs and concerns promptly and effectively, providing after-sales support without time zone barriers.
Identifying and pursuing new business opportunities. Building and maintaining strong relationships with suppliers, partners, and customers.
Ensuring the company complies with all relevant laws and regulations, both domestic and international.
Continuously seeking ways to improve the company’s products, processes, and services. Staying abreast of industry trends and advancements to keep the company competitive.
TheRoleofModernBusinessLeaders Jasonbelievesthatovertheyears,businessleadershiphas evolvedsignificantly Technologicaladvancementshave madeitessentialforleaderstobetech-savvy, understanding,andleveragingnewtoolsandplatformsto staycompetitive.Globalizationhasbroadenedthescopeof businessoperations,requiringleaderstobeculturally awareandadaptabletodifferentmarkets.Theworkforce demographicshavealsoshifted,withmillennialsandGen Zbringingnewexpectationsforflexibility,inclusivity,and amorecollaborativeworkenvironment.
Todaymorethanever,thereisagreateremphasison sustainabilityandethicalleadership,withleadersexpected toprioritizecorporatesocialresponsibility.Moreover,the riseofremoteworkhasfurtherchangedthe landscape—necessitatingeffectivemanagementofvirtual teams.
StrategiestoOvercomeFailures Handlingfailuresandsetbacksisanintegralpartofa businessleader’sjourney.Jasonapproachesthesesetbacks byviewingthemasopportunitiestolearnandgrow.Being resilientisimportant.Heanalyzesandunderstandstheroot causeofthefailuresandextractsvaluablelessonsfrom thoseexperiences.Thisprocesshelpsinmakinginformed decisionsmovingforward.It’salsocrucialtokeepthe teammotivatedandalignedwiththecompany’sgoals, especiallyduringchallengingtimes.
However,Jasonalsorecognizesthatsometimessetbacks requireashiftinapproachornewsolutionstoovercome obstacles.Hedoesthisbybeingflexibleandwillingto adaptstrategiesasneeded.Healsoengageswithmentors, peers,andtheteamforfeedbackandsupport.Hebelieves thatcollaborationoftenbringsnewperspectivesand innovativesolutions.
ImportantLeadershipLessons Throughouthiscareer,Jasonhaslearnedsomevaluable leadershiplessons.Themajorlessonisthathavingclear, transparent,andfrequentcommunicationwiththeteam, suppliers,andcustomersbuildstrustandensureseveryone isonthesamepage.Leadingbyexampleisalsoimportant. Hedemonstratesthevaluesandworkethicsheexpects fromothers.Thisfostersrespectandencouragestheteam toemulatethesebehaviors.
Bytrustinghisteamandempoweringthemtomake decisions,hefostersinnovationandaccountabilitywhile boostingthemoraleofhisemployees.Moreover,he highlightstheimportanceofcontinuousimprovementand havingacustomer-centricapproachaskeyfactorsto stayingaheadintheindustry
Work-lifeBalance Jasonbelievesachievingaperfectwork-lifebalanceis crucialforpersonalwell-beingandprofessionalsuccess. Heallocatesspecifictimesforworkandpersonalactivities andensuresthatheadherestothisscheduleasmuchas possible.Hetrustshisteamanddelegatestaskseffectively Thisempowershisemployeesandfreesuphistimeto focusonhigh-priorityareasandpersonallife.Tostrikea balance,Jasonestablishesclearboundariesbetweenwork andpersonallife.Understandingtheimportanceofregular breaks,hetakesshortbreaksbetweenworkandgoeson vacationstorecharge.
“Spending quality time with family and making time for self-care is essential for maintaining an overall balance and he makes sure to implement it in his life.”
AdviceforYoungBusinessLeaders Foraspiringyoungbusinessleaderswhowanttoattain successintheirrespectiveindustries,Jasonhasthe followingadvice:
Build O V E R S T O R
Where Tradition Meets Innovation BeingfamousforthemostlegendaryuniversityintheWorld,CambridgeisoneofthemostfamouscitiesinEngland.The cityhasaverypopulargetaway-spotforBritsandtouristsalongwithgreenerygaloreandbeautifuloldbuildingsasfarasthe eyecansee.Ithasthereputationofbeingtheslightlyquieterdestinationinadditiontocharmandbeautifulscenerywith hiddengemsofarchitecture.
BRIEFHISTORY OFTHECITY Danes conquered Eastern England Cambridge was founded. They built a fortied town called burgh from which the word borough was derived. Later, in the tenth century, the city was captured by Saxons. Not long after, returning Danes set re to its thatched roof buildings, burning it to the ground. However, a period of rebuilding soon saw the city ourish. The church St. Benet was built in 1025, being the oldest in the town. By the time of the Domesday Book in 1086, the city grew to a population of about 2,000 – a medium-sized town by the time’s standards.
Reasons to love the Cambridge City Many tourists visit the city and fall in love with its culture, cuisine, architecture, etc. Let’s explore the reasons to love the city.
Language: Traditionally the city has a kind of standard English accent which has changed over the years, however, this is the best location if you are willing to learn quintessential British English. It is a blend of estuary English, East Anglian English and Queen’s English and you will notice the change in the language once you pass the borders of the city.
Culture: Every city is culturally unique and nurtures its distinctiveness throughout the years. Along with remarkable buildings and greenery, the city represents an awe-inspiring piece of British Tradition. Being home to one of the most famous Universities in the world, once you enter into the city, you won’t leave from here without a sizeable dose of good old Blighty culture
Museums: The museums in the city speak about its legacy and the history. There are collections of historic artefacts spanning from over two million years. Moreover, if you want to get a little dose of scientic knowledge you can visit the Whipple museum. Fitzwilliam Museum is known for historic art, here you can get mingled with the city's enriching history.
Cycling: The city is also known as the cycling city, as people prefer cycles over any other transportation. Mostly, students comprise the major part of the population, the city's architecture is bicycle friendly and as a result you won’t see any trafc congestion here. This would be so rare in any metro city, isn’t it?
I bet you don’t know these things about this city: Aplethoraofamazingandweirdfactsfromthecityaddto itscharmandcharacterduetowhichyouareabsolutely wonderingaboutitspresenceinthecountry
• Till2024,aspertherecentrecords,89NobelPrizewinners arefromCambridge(Oxfordhasonly58)ofwhich23arein Physics,prettyintelligent!!
• Itisthebirthplaceoffootball,thegameforwhichmanyof youstayupallnightandcheerforyourfavouriteteam.Back in1863,“TheCambridgeRules”influencedtheFootball Association’soriginalrulesduetowhichthesenewrules wereadded:nocarryingtheball,no“hacking”(kickingthe shins)andnoloiteringbetween“theballandtheadversaries’ goal”
• StudentsintheUniversityaren’tallowedtokeepdogsand hencethepoetLordByrononcekeptabearinhisroom instead!
• Inveryearlydays,thesettlementwasknownas Grantabrycge,whichmeantbridgeovertheriverGranta.A fewyearslater,thenamewaschangedtoCambridge,based ontheroverCam.
• Duetoitsreputationintheindustryoftechnologyand innovation,nowadays,thecompanyisknownasSiliconFen. Therearearound3000scienceandtechbusinessesbasedin thecity.
Things to do in the city: Studentsalloverfromtheworldcomeheretolearnand advanceintheircareer.Theycantrythesethingsinthe citytogetridofhomesicknessandbuildsomenew connectionsthatmaylastforlong.
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Onceyourroutineissetinthehostel andyouhaveattendedclassesinthe University,it'sthetimetograbadrink ontheweekend.Sayhellotothecity's best-lovedbars.Theyarewaitingfor youtorelaxandreleasetension.Witha greatselectionoffoodanddrinksanda chilled-outatmosphere,thisartsybaris alwaysahighlightonSaturdays.
Youcanchillinthebotanicalgarden thatistailor-madeforoutdoortypes andpackedwithexoticplantsina greenhousewithvibrantflowers.This gardentourwillmakeyoueducated aboutdifferenttypesoffloraandfauna.
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Thecityhasgotsomethingforbook loverstoo.Youcancheckoutthe University’slibrarywhereyouwillget toreadmanyinterestingbooks.The WrenLibraryisthemust-visitone thankstoitsoriginalmanuscriptof WinniethePoohandIsaacNewton’s notebook,whichjustsohappensto containalockofhishair!
Ifnotabooklover,formovieenthusiasts, youcanvisitGrantchestermeadowsthat transformyouralfredosummer entertainmentforanoutdoorcinema watchingexperience.Thesecouldbeyour getawayplaceintheeveningtospend timewithfriendsorwithyourdate. Moreover,Grantchestermeadowsmakesa primelocationforaspotofstargazing afterthecreditshaverolledtoo!
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FAQs 1. What is Cambridge famous for?
The city is renowned for its prestigious University of Cambridge, historic architecture, and vibrant cultural scene. It's also known for being a hub of innovation and technology, often referred to as "Silicon Fen.”
2. Can I visit the University of Cambridge?
Yes, many of the Universities are open to the public, though some may charge an entry fee. It's best to check individual college websites for visitor information and opening times.
3. What events can I attend in Cambridge?
The city hosts various events throughout the year, including the Folk Festival, the Science Festival, and the Literary Festival. There are also numerous theatrical and musical performances at venues like the Corn Exchange and ADC Theatre.
4. What is the best time to visit?
Spring and summer are popular times to visit the city due to the pleasant weather and the abundance of events and outdoor activities. However, each season offers its own unique charm and opportunities for exploration.
5. Where can I enjoy nature in the city?
For nature enthusiasts, the Cambridge University Botanic Garden, Parker's Piece, Jesus Green, and Grantchester Meadows are excellent spots to enjoy green spaces and natural beauty.
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Did you know H&M, a renowned international clothing fashion retailer initially originated from a hunting and shing store? Starting in 1947, today it has grown into a global brand known for its trendy and affordable clothing for men, women, and children. Over the years, there are thousands of retail stores around the globe. It has expanded to every corner of the globe with 4743 stores in over 50 countries making an average sale of 236 Billion SEK each year.
In this article, you will learn about this brand's enduring legacy, history, challenges, marketing strategies, and inuence on the fashion industry.
BrandHistoryof H&M H&Mstartedin1947inSwedenwithawomen’sclothingstorecalledHennes,openedbyErlingPersson.In1968,Persson boughtahuntingandfishingstorenamedMauritzWidforss.Hestartedsellingmen’sandchildren’sclothestooand renamedthestoreHennes&Mauritz,orH&M.
Inthe1970sand1980s,H&MopenedmorestoresacrossEurope.Bythe1990s,theyhadstoresintheU.S.andAsia.It becamefamousforworkingwithtopdesignersandcelebritiesinthe2000s.
Inthe2010s,H&MstartedonlineshoppingandintroducedtheConsciousCollection,focusingoneco-friendlyfashion.In the2020s,itcontinuestogrowworldwideandonline,whileworkinghardtobemoresustainable.
H&M'sjourneyshowsitsgoalofmakingstylishclothesaccessibletoeveryoneandcaringfortheenvironment.
How Is the Brand Different From Others? H&M Thereare10majorfactorsthatcreateahugedifferencebetweenH&M andtherestofthebrands.
DesigningandProduction Strategy:H&Mreliesheavilyon outsidedesignersandsuppliersto createitsclothingcollections, whichallowsittoproduceawide rangeofstylesatlowcosts.Onthe otherhand,therestofthebrands havedifferentbusinessmodels, whichmeanstheydesign, produce,anddistributetheir clothing.
AffordablePrice:H&M's maindifferentiatorisits abilitytoofferstylish, fashionableclothesatalower pricepoint.Itopensan opportunityforthemiddle classtowearmodernclothes whichindirectlyenhances sellingrates.
GlobalPresence:Today,it hasavastnetworkin numerouscountries,which meanscustomersdon’tneed totravellongdistancesto accessitsbrand'sproducts. 1 2 3 4 5 6 7 8
OnlineShoppingExperience: Itconnectsitsstorewithonline platformstogetthesame shoppingexperiencesittingat home.Youcanshoponline, pickupyourorders,andreturn orreplacethemeitheronlineor inastore. 9
StoreDesigningandLayout:It tendstohaveamoretraditional retaillayout,withclothingdisplayed bycategory,suchasmen’s, women’s,andchildren’sclothing. Ontheotherhand,therestofthe brandsoftenhaveamore experimentallayout,withclothing displayedmoreeditorially
FollowtheTrend-DrivenMarket: H&Mtargetsabroadermarketwitha widerangeofclothingstylesand pricepoints,whiletherestclothing brandsfocusonamorefashionconsciousmarket.
FocusonCustomerFeedback: Ittrainsitsemployeestoask customersforreviewsjustafter purchasing.Thisgivesanideato understandthetrendandreach outtomaximumcustomers.
InnovativeMarketing:Itincludes socialmediacampaigns,influencer partnerships,andexperimental marketing.Theseeffortshelpthe brandstayinthemarketplaceand engagewithitstargetcustomers effectively
Sustainability:Itisworking hardtobecomealeaderinecofriendlyfashion.Ithasstarted garmentrecyclingprograms wherecustomerscanbringback oldclothesratherthanthrowing theminthegarbage.
FastFashionModel:Ithas madeateamespeciallyto analyzethetrendonsocial media.Thisallowsittooffer trendyclothingataffordable prices. 10
What Are the Challenges Faced by H&M? FastFashion:Wherefastfashionisabigdifferentiatoritisalsoabigchallengeaswell.Tokeepupwiththe trendH&Mleadstolotsofwasteandharmtotheoldenvironmentbecauseoldclothesarethrownaway.
EconomicFluctuations:Changesintheeconomyaffectthesalesofthisbrand.Whenpeoplehavenomoneyto spendonclothes,theybuyafewclotheswhichaffectstheirsales.
Competition:Thebrandhastoconstantlyworktostayinthemarket,keeppriceslow,andgiveanenjoyable shoppingexperiencetocompetewithotherbrandsZara,andonlineshopslikeASOS.
ExpansionintheGlobalMarket:Withtheincreasingdemandfortheproductsindifferentareasthestores needtobeexpandedwhichneedslotsofeffort.
DigitalExperience:Storesneedtoupgradetheirplatformeachtimewiththedevelopmentintechnologyfor customer’spremiumexperience.
5Interesting FactsAbout H&MYou Didn’tKnow In2017,thestoreearnedthetoprankinginthefashionindustrybyForbes. H&Mpridesitselfintreatingemployeeswellandprovidingcareerpaths.
ThemeaningoftheHandMlettersinH&Misunique:
HstandsforHennes,whichmeans “hers” inSwedish.Thisgaveanideafor thewomen’sclothingstoretoErlingPersson.
Perssondecidedtosellmen'sclothesaswellsohepurchasedahuntingstore calledMauritzWidforss.
Lateron,herenamedhisstoretosellmen'sandwomen'sclothestogetheras Hennes&Mauritz(H&M).
Customerswhoparticipateintheclothingrecyclingprogramsgetan opportunitytowingiftcardsfrom$50-$500invalue.
Thereisatraditionthatwhennewstoreswillopen,allnewemployees celebrateitbyperformingachoreographeddanceinfrontofcustomersand thepress.
Sevenoutofelevenmembersoftheboardarefemale.Thefemale-driven boardhelpsinauditingfinancesandotherissuesthatarise.Itisalsoworthto knowthatelevenmembersoftheboardarewhite.
H&M’s Marketing Strategy to Reachv Potential Customers
ThisstrategyinvolvesthreestagesshortlycalledSTPSegmentation,Targeting,andPositioning.
Segmentation:Ittargetsyoungadultsaged18to35,including childrenandteenagers.Further,itissegmentedwithinthisage groupbyfactorslikelifestyleandincome.
Targeting:Itprimarilytargetsmiddle-classpeopleseeking affordableandtrendyclothes.Moreover,itfocusesonurban dwellerswithaccesstotheirstoresandonlinepresence.
Positioning:Thebrandpositionsitselfas “the go-to brand for trendy and affordable fashion”.Itshowcasestheircommitment tosustainabilityandethicalsourcingtoattractenvironmentally consciouscustomers.Thisleveragesinfluencerstocollaborate andshowitonsocialmediatobuildasenseofcommunity aroundthebrand.
Abovethisoneimportantfactorthatworkswellis collaborationwithcelebrities.Theycollaboratewith celebritiesfromhigh-profiledesignerslikeKarlLagerfeldto popstarslikeBeyoncéandJustinBieber.
CONCLUSION Starting as a small store in Sweden, H&M has become a major player in the global fashion scene. It is known for its fast fashion model, innovative marketing, and commitment to sustainability. Despite facing various challenges it continued to provide clothing products to men, women, and children at affordable prices. H&M is a prime example that shows staying true to your values and adapting to change can lead to remarkable success.
How To Leverage Your LinkedIn Network To Reach Investors as an ENTREPRENEUR? Asanentrepreneur,oneofthemostcriticaltasksyouface israisingcapitaltofuelyourbusiness'sgrowth.While traditionalmethodsoffundraising,suchasseeking investmentsfromventurecapitalistsorangelinvestors, canbeeffective,theyarealsohighlycompetitiveand challengingtosecure.However,withtheadventofsocial mediaplatforms,entrepreneurshaveanewavenuefor connectingwithpotentialinvestors:LinkedIn.
LinkedInisaprofessionalnetworkingsite,bestplatform toleverageyourLinkedInnetworkforyourbusiness currentlygatheringover930millionmembersworldwide. Itdoesanexcellentjobofhelpingentrepreneursdothe following:
LinkedInisaprofessionalnetworkingsite,bestplatformto leverageyourLinkedInnetworkforyourbusiness currentlygatheringover930millionmembersworldwide. Itdoesanexcellentjobofhelpingentrepreneursdothe following:
• BuildRelationships
• EstablishCredibility
• ReachInvestors
Inthisarticle,wewillexplorehowentrepreneurscan leveragetheirLinkedInnetworktoreachinvestorsand sharestoriesofcontententrepreneurswhohave successfullydoneso.
TipsFormakingleverageyourLinkedInnetwork
1.ItAllStartsWithaGoodProfile
ThefirststeptoleverageyourLinkedInnetworktoreach investorsistocreateastrongLinkedInprofile.
Yourprofileshouldhighlightyourexperience,skills,and accomplishmentsandincludeaprofessionalheadshotand backgroundimage.Youshouldalsooptimizeyourprofile forsearchbyincludingrelevantkeywordsinyourheadline andsummary.
OnecontententrepreneurwhohasusedLinkedIntobuild astrongprofileisJeriWalker,thehostoftheYourBest DesignedCareerpodcast.
Walkerhasusedtheplatformtopromoteherchanneland connectwithpotentialinvestors.
InaYouTubeeducationalvideo,Walkersharedhowshe optimizedherLinkedInprofileforsearchbyincluding keywordsrelatedtoherpodcastandentrepreneurship.
Walker'sstoryhighlightstheimportanceofcreatinga strongLinkedInprofilethatshowcasesyourexperience andskills.
Byoptimizingyourprofileforsearchandhighlighting youraccomplishments,youcanpositionyourselfasa credibleandtrustworthyentrepreneur
2.ReachInvestorsThroughYourNetwork
ThenextsteptoleverageyourLinkedInnetworktoreach investorsistobuildyournetwork.Thismeansconnecting withotherprofessionalsinyourindustryandengaging withtheircontent.
Andonceyournetworkbecomesabundantandbranched,it isalwaysagoodideatoemployanoutsidesoftwarethat makesyourLinkedIninboxaloteasiertask,thanoriginally envisionedbyLinkedInitself.
Youcanparticipateinforumsanddebatesbyjoining LinkedIngroupsrelevanttoyourindustry.
Onecontententrepreneurwhohasbuiltarobustnetworkon LinkedInisSujanPatel,theco-founderofMailshakeand Webprofits.
Patelhasusedtheplatformmainlytobuildrelationships withpotentialinvestorsandpartners.
InaninterviewwithOutgrow,Patelsharedhowhegrewhis networkbysharingvaluablecontentandengagingwith otherprofessionalsinhisindustry
Patel'sstoryhighlightstheimportanceofbuildingastrong networkonLinkedIn.Byconnectingwithother professionalsinyourindustryandengagingwiththeir content,youcanbuildrelationshipsandpositionyourselfas athoughtleaderinyourfield.
3.IdentifyingandReachingtheInvestors
AnotherimportantaspectofleverageyourLinkedIn networktoreachinvestorsistotargetyouroutreachefforts. Thismeansidentifyingpotentialinvestorswhoare interestedinyourindustryandreachingouttothemdirectly.
OnewaytodothisisbyusingLinkedIn'sadvancedsearch feature.Thisfeatureallowsyoutosearchforpeopleby location,industry,jobtitle,andmore.
Youcanalsofilteryoursearchresultsbyconnectionlevel, whichcanhelpyouprioritizeyouroutreachefforts.
WhenreachingouttopotentialinvestorsonLinkedIn,it's importanttopersonalizeyourmessages.Thismeanstaking thetimetoresearchthepersonyouarereachingouttoand tailoringyourmessagetotheirinterestsandneeds.
Youshouldalsobeclearaboutwhatyouareaskingfor, whetherit'sfeedbackonyourbusinessplanorameetingto discusspotentialinvestmentopportunities.
Onecontententrepreneurwhosuccessfullytargetedher outreacheffortsonLinkedInisLianaZavo,thefounderand CEOofExecutiveImpact.
ExecutiveImpactisapublicspeakingandmediatraining firmthathelpsexecutivesandentrepreneursimprovetheir communicationskills.
InaForbesarticle,Zavohighlightedthe importanceofestablishingbrandauthorityfor smallbusinessesinpursuitofinvestors,and offeredfourstrategies:
• focusondeliveringconsistentmessaging acrossallplatformstobuildtrustand credibility,
• establishthoughtleadershipbysharing industryinsightsandexpertisethrough contentcreationandpublicspeaking,
• leveragecustomertestimonialsandpositive reviewstoshowcaseyourbrand's credibility,
• formstrategicpartnershipswithother reputablebrandstoenhanceyourauthority
Zavo'sstoryhighlightstheimportanceof targetingyouroutreacheffortsonLinkedIn.By identifyingpotentialinvestorswhoareinterested inyourindustryandreachingouttothem directlywithpersonalizedmessages,youcan increaseyourchancesofsecuringinvestmentand buildingmeaningfulrelationships.
4.AlwaysCreateContent Inadditiontobuildingastrongprofileand network,andtargetingyouroutreachefforts,it's importanttocreateandsharevaluablecontenton LinkedIn. Itisabestoptiontoleverageyour LinkedInnetwork
Bysharinginsightsandperspectivesonindustry trendsandtopics,youcanestablishyourselfasa thoughtleaderinyourfieldandattractthe attentionofpotentialinvestors.
OnecontententrepreneurwhohasusedLinkedIn tosharevaluablecontentisNeilPatel,thecofounderofNeilPatelDigital.
Usinghisownplatform,Patelsharedhowhe usesLinkedIntobuildhispersonalbrandand connectwithpotentialinvestors.
Patel'sstoryhighlightstheimportanceofcreating andsharingvaluablecontentonLinkedIn.By sharingyourexpertiseandinsights,youcan establishyourselfasathoughtleaderandattract theattentionofpotentialinvestors.
5.SolidRelationshipsTakeTime Finally,it'simportanttobepatientandpersistentwhenleverageyour LinkedInnetworktoreachinvestors.
Buildingrelationshipsandsecuringinvestmenttakestime,andit's importanttostaycommittedtoyourgoalsandstayengagedwith yournetwork.Goodadviceonbuildingyouraudienceandnetwork issuccinctlylaidoutinthisarticlebyauthorandfounderoftheTilt JoePulizzi,whowritesaboutcreatingaparticularhitlistasa methodofbuildingstrongrelationships.
Onecontententrepreneurwhohasdemonstratedpatienceand persistenceinleveragingherLinkedInnetworkisShamaHyder,the founderandCEOofZenMedia.
OvertimeHyderhasbuiltahugefollowersbaseonLinkedInand hasusedtheplatformtobuildrelationshipswithpotentialinvestors andclients.
Hyder'sstoryhighlightstheimportanceofbeingpatientand persistentwhenleveragingyourLinkedInnetwork.Bystaying engagedwithyournetworkandcommittedtoyourgoals,youcan buildmeaningfulrelationshipsandsecureinvestmentovertime.
InConclusion LinkedInisapowerfultoolforentrepreneurslookingtoreach investors.
Bycreatingastrongprofile,buildingarobustnetwork,targeting youroutreachefforts,creatingandsharingvaluablecontent,and beingpatientandpersistent,youcanpositionyourselfasacredible andtrustworthyentrepreneurandattracttheattentionofpotential investors.
ThestoriesofcontententrepreneurssuchasJeriWalker,SujanPatel, LianaZavo,NeilPatel,andShamaHyderdemonstratehow leveragingyourLinkedInnetworkcanleadtosuccessinsecuring investmentandbuildingmeaningfulrelationships.
Brendaisapassionatebusinessblogger,technerdandgamer.Sheis interestedintopicsthatcoverbusinesscommunication,sales,online branding,digitalmarketingandsocialmedia,businesstoolsand extensions,aswellasorganizationandmanagementofLinkedIn connections.
