Dublin: A City of Culture, Craic, and Charm
Levi’s: The Growth of Denim from Workwear to Style Statement
Tanya Goodwin
CEO and Founder
Botanical Chemist Palm Cove
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Suchita P.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Ashwini D. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Steering Through Disruption! Thebusinesslandscapehasneverbeenmoredynamic.Technologicaladvancements,global shifts,andever-evolvingconsumerdemandshavecreatedanenvironmentwhereagilityand foresightareparamount.Inthisissueof The Enterprise World,weturnourspotlightonthe visionaryleaderswhoarenotonlynavigatingthesecomplexitiesbutactivelyshapingthefuture ofbusiness.
Theseleadersarenotmerelyreactingtochange;theyareanticipatingit.Theypossessthe remarkableabilitytotranslateemergingtrendsintoactionablestrategies.Theyunderstandthe powerofinnovationandfosterculturesthatembracecalculatedrisksandcontinuous improvement.
Theindividualsfeaturedinthisissuerepresentadiverserangeofindustriesandbackgrounds. However,theyshareacommonthread-arelentlesspursuitofexcellenceandacommitmentto buildingamoresustainableandequitablefuture.
Throughtheirstories,wegaininsightsintotheirleadershipphilosophies,thechallengesthey’ve overcome,andtheboldvisionsthey’repursuing.Whetherit’sharnessingthepowerofAIto revolutionizelogisticsorchampioningsocialresponsibilityinitiatives,theseleadersinspireus alltopushboundariesandreachforgreaterheights.
Onthecoverofthisissue,wehavefeaturedTanyaGoodwin(CEOandFounderofBotanical ChemistPalmCove).TanyafoundedBotanicalChemistPalmCovein2011,offering personalizedhealthsolutions.Adeepcommitmenttopatient-centriccarefuelsherpassionfor compoundingandtheartofcraftingmedicationstailoredtoeachindividual’sneeds.Allergies, preferences,anduniquehealthconcerns—Tanyafactorsthemallin,creatingapersonalized approachthatreflectsherholisticvision.
Thefutureofbusinessisunwritten,andthepathforwardwillundoubtedlybefilledwith unforeseentwistsandturns.Butwithvisionaryleadersatthehelm,wecanapproachthecoming yearswithoptimismandasenseofsharedpurpose. Shalmali
Forthecoverreadabout-
Onthecoverofthisissue,wehavefeaturedTanyaGoodwin (CEOandFounderofBotanicalChemistPalmCove). TanyafoundedBotanicalChemistPalmCovein2011,offering personalizedhealthsolutions.Adeepcommitmenttopatientcentriccarefuelsherpassionforcompoundingandtheartof craftingmedicationstailoredtoeachindividual’sneeds. Allergies,preferences,anduniquehealthconcerns—Tanya factorsthemallin,creatingapersonalizedapproachthat reflectsherholisticvision.
Tanya’spathtobecomingaleaderinhealthcarebeganwith over15yearsofexperienceacrossdiversepharmacysettings likecommunity,hospital,andevenpharmaceuticalcompanies. Thisbroadexposureinstilledinheradeepwellofexpertise andarelentlesscommitmenttoongoinglearning.Her impressivecredentials—aBachelorofPharmacyfromthe UniversityofSydney,aGraduateCertificateinGood ManufacturingPracticefromtheUniversityofTechnology Sydney,andspecialistcompoundingtrainingandcosmetic chemistrycourses—testifytothisdedication.
AstheFounderandCEO,Tanya’sroleismultidimensional. Shesetsthecompany’svision,mission,andstrategicdirection, ensuringtheyalignwithlong-termgoalsandadapttomarket trendsandcustomerneeds.Buildingastrongteamisessential, andTanyaleadstherecruitmentandmanagementoftoptalent, enablingacollaborativeenvironmentthatprioritizes excellence.Sheisresponsibleformanagingthecompany’s finances,includingresourceallocation,budgeting,risk management,andensuringlong-termfinancialsustainability
Beyondtheinternaloperations,Tanyaactsasthepublicfaceof BotanicalChemistPalmCove.Shecultivatesrelationshipsand partnershipswhilerepresentingthebrandtostakeholders, investors,andthecommunity.Herkeeneyeonindustry developmentsandemergingtechnologiesensuresthecompany remainsadaptableandinnovative.
10 Tanya Goodwin
Dublin: A City of Culture, Craic, and Charm
Top 10 Strongest Currencies in the World
36
Levi’s: The Growth of Denim from Workwear to Style Statement
44
Common Pitfalls Your Business Partner Agreement Must Avoid
Tanya Goodwin CEO and Founder Botanical Chemist Palm Cove A Story Witnessing the Transformative Power of Medicine “The “aha moment” that inspired me to venture into manufacturing stemmed from witnessing the profound impact that innovative medications could have on individuals’ lives.”
Her interest in pharmaceutical manufacturing wasn’t born from a single event but from a series of impactful experiences. Witnessing rsthand the transformative power of new medications on people’s lives ignited a passion within her. This, coupled with the realization that advancements in drug formulations could address unmet medical needs, fueled a deep desire to contribute to the eld.
Co ver Sto ry
T a n y a Go od win TanyaGoodwin(CEOandFounderofBotanical ChemistPalmCove)sawanopportunitytoleverage scienceandtechnologytodevelophealthcaresolutions. Thesesolutionscouldtrulyimprovehealthoutcomesand enhancethequalityoflifeforpatientsandanimals.
Thiscombinationoffactors—thetransformativepowerof medicine,thepotentialforinnovation,andthedesireto makeameaningfuldifference—ultimatelypropelledher towardacareerinpharmaceuticalmanufacturing.
TanyafoundedBotanicalChemistPalmCovein2011, offeringpersonalizedhealthsolutions.Adeepcommitment topatient-centriccarefuelsherpassionforcompounding andtheartofcraftingmedicationstailoredtoeach individual’sneeds.Allergies,preferences,andunique healthconcerns—Tanyafactorsthemallin,creatinga personalizedapproachthatreflectsherholisticvision.
“For me, it’s more than just treating symptomsit’s about empowering well-being,” she quotes.
APassionforPersonalizedCare Tanya’spathtobecomingaleaderinhealthcare beganwithover15yearsofexperienceacross diversepharmacysettingslikecommunity, hospital,andevenpharmaceuticalcompanies.This broadexposureinstilledinheradeepwellof expertiseandarelentlesscommitmenttoongoing learning.Herimpressivecredentials—aBachelor ofPharmacyfromtheUniversityofSydney,a GraduateCertificateinGoodManufacturing PracticefromtheUniversityofTechnology Sydney,andspecialistcompoundingtrainingand cosmeticchemistrycourses—testifytothis dedication.
Tanya’s vision materialized as Botanical Chemist Palm Cove, creating a haven for personalized health solutions. Customers found more than just medication:
Expert Consultations Get guidance on medication use, lifestyle changes, preventive care, and informed health decisions.
Convenient Services Simplify medication management with home medication reviews, immunizations, weekly medicine packs, and health screenings.
Advanced Testing Gain deeper insights into your health with cutting-edge Nutripath pathology testing.
Eco-Friendly Therapies Explore natural remedies alongside traditional medication for an all-round approach.
Innovationisattheheartofthecompany,driving ittoimproveproductsandservices.Thisincludes investingintechnologies,exploringnewmarket opportunities,andstayingabreastofthelatest research.
BuildingaCultureofWell-being AstheFounderandCEO,Tanya’sroleis multidimensional.Shesetsthecompany’svision, mission,andstrategicdirection,ensuringthey alignwithlong-termgoalsandadapttomarket trendsandcustomerneeds.Buildingastrongteam isessential,andTanyaleadstherecruitmentand managementoftoptalent,enablinga collaborativeenvironmentthatprioritizes excellence.Sheisresponsibleformanagingthe company’sfinances,includingresourceallocation, budgeting,riskmanagement,andensuringlongtermfinancialsustainability
Beyondtheinternaloperations,Tanyaactsasthepublicfaceof BotanicalChemistPalmCove.Shecultivatesrelationshipsand partnershipswhilerepresentingthebrandtostakeholders,investors,and thecommunity.Herkeeneyeonindustrydevelopmentsandemerging technologiesensuresthecompanyremainsadaptableandinnovative.
Inessence,Tanya’sstorydemonstratestheeffectivenessofpersonalized careandongoingimprovement.AsFounderandCEO,shedrivesthe company’svision,leadsitsstrategicdirection,nurturesitsculture, managesitsresources,andensuresitsimpactonthewell-beingofits customers.
ATrifectaofWellness BotanicalChemistPalmCovedistinguishesitselfthroughaunique trifectaoffactors,prioritizingnaturalhealthcaresolutionsandgenuine customercare.
First,itspersonalizedapproachtohealthadviceensureseachcustomer receivestailoredrecommendationsfocusedonindividualwell-being.
Thisgoesbeyondsimplysellingproductsasit empowerscustomerswithin-depthhealthknowledge andinformeddecision-makingabouthealthand lifestylechoices.
Second,exceptionalserviceisvital.Every interactionischaracterizedbycareandattentionto detail,buildinglong-termrelationshipswithits clientele.Ultimately,thiscommitmenttocareand customersatisfactionreflectsitscore.
LeadingThroughChange:Challengesand Opportunities Theroadaheadforbusinessleadersisfullof challengesandexcitingpossibilities.Rapid technologicaladvancementsdemandconstant adaptationandinnovationtostaycompetitive,while globaluncertaintieslikepandemicsandclimate changerequireresilientandagileleadership. Meetingevolvingsocietalexpectationsaround sustainability,diversity,andsocialresponsibilityis crucialforbusinessestomaintaintrustand relevance.
However,accordingtoTanya,thesechallengesalso presentopportunities.
“Leaders can pioneer new business models, nurture inclusive cultures, and drive positive change. Embracing diversity, leveraging data analytics, and cultivating a culture of continuous learning is essential for navigating these evolving landscapes,” sheadds.
Shebelievesthatbyutilizingemergingtechnologies, nurturingtalent,andbuildingpartnerships,leaders cantransformchallengesintocatalystsforgrowth andinnovation.
“ As a successful business leader, I approach failures and setbacks as invaluable learning opportunities rather than insurmountable obstacles,” - Tanya. OvercomingSetbacks Sheapproachessetbacksasopportunitiestolearn andgrow.First,sheacknowledgesandanalyzes therootcausesandimplicationswithherteam andadvisors.Opendialoguefostersa collaborativeenvironmentwheretheybrainstorm solutionsandextractvaluablelessons.
AcoreleadershipprincipleforTanyaisresilience inthefaceofadversity.Sheviewsfailureasa naturalpartoftheentrepreneurialjourney, promotinginnovationandcontinuous improvementwithinherorganization.She activelyenablesagrowthmindsetamongteam members,highlightingtheimportanceof perseveranceandlearningfromchallenges.
Anotherprincipleiseffectivecommunicationand collaborationduringdifficulttimes.Ultimately, Tanyabelievesthatleveragingfailuresasstimuli forgrowthandinnovationisfundamentalto sustainedbusinessleadershipsuccess.
ATrailblazingLegacy Tanya’sillustriouscareerinpharmacyis evidenceofherpassionanddedication.Itall beganwithafascinationfortheintricateworldof drugformulations.Witnessingthelife-changing impactofmedicationsonpatientssparkedafire withinher.Earlyon,shehonedherskillsin craftingcustomizeddosages,ensuring underservedindividualsreceivedtheprecisecare theyneeded.
Thispassionforpersonalizedcarefueledher transitionintoaleadershiprole.Sheestablished herownpharmacy,whereshedidn’tjustdispense medicationbutpioneeredinnovativeservicesthat demonstrablyimprovedthelivesofthoseinthe community.Seeingthepositiveimpactonpatient healthoutcomeswasaconstantsourceof gratification.
Beyonddirectpatientcare,Tanyahasdevoted herselftonurturingfuturegenerationsof pharmacists.Shehasservedasamentorto countlessaspiringstudentsandintern pharmacists,sharingherknowledgeandpassion forthefield.
Reflectingonherachievements,Tanyatakesprideinthe positiverippleeffectofherwork.Fromempowering underprivilegedpatientstoadvocatingforcomprehensive healthcaresolutions,herinfluencehasbeenextensive. Ultimately,herjourneyisalegacythatwillcontinuetoinspire futuregenerationsofhealthcareprofessionals.
LifebeyondthePharmacy Maintainingahealthywork-lifebalancehasbeenacontinuous pursuitforTanya.Withthehelpofanexecutivecoach,she’s implementedthetransformative“Key8”program,prioritizing self-careandsettingboundaries.Thisallowshertodedicate qualitytimetofamily,friends,andexercise,ensuringshe’s rechargedandrefocusedforherprofessionalendeavors.
Beyondthepharmacy,Tanya’slifebrimswithdiverse interests.Sheprioritizesspendingtimewithlovedones, cherishingmomentsofconnection.
Anavidoutdoorsenthusiast,sheenjoysexploringnature throughhikesandindulginginsportslikerunning,basketball, andsnowboarding.Whenindoors,sheembarksonculinary adventures,delvesintolearningJapanese,andexploresartistic pursuitslikepottery.Readingandcontinuouslearningarealso fundamentaltoherpersonalgrowth.
Strikingabalancebetweenpersonalwell-beingand productivityfuelsTanya’screativity.It’sajourneyofselfdiscoveryandfulfillment,whereeveryaspectoflife contributestoheroverallhappinessandsuccess.
AGuidingLightforAspiringLeaders “My advice to young business leaders is to prioritize learning and adaptability,” Tanyaasserts.
Embraceeverychancetoexpandyourknowledgebase-beit throughformaleducation,mentorship,orhands-onexperience. Cultivateacuriousandopenmind,constantlyseekingoutnew perspectives.
“Remember, challenges and setbacks are inevitable. Build resilience and flexibility to navigate these hurdles. View failure as a stepping stone, a chance to learn and grow,” she adds.
Finally,Tanyaemphasizesthepowerofrelationships. Surroundyourselfwithsupportivementors,peers,and advisorswhocanofferguidanceandencouragement.Astrong networkencouragesyourgrowthandsuccess.
“ By remaining committed to learning, resilience, and building meaningful connections, you’ll be well-equipped to navigate the complexities of business and make a lasting impact in your industry. Don’t forget to have fun!”
- Tanya.
Did you know Dublin is the center of the oldest pub in Ireland, the Brazen Head? The city is worldwide known for its long literary traditions, its culture, and its friendly welcome. It promises to be an exciting venue for both conference activities and further excursions. If you haven’t visited Ireland before, Dublin is an ideal base where you can start exploring the cultural, historical, and natural attractions of the country.
Join us on a journey where we will learn about the rich and fascinating history of the city, some of its interesting facts, and a brief guide on how to explore the city.
Culture, Craic, & Charm Where is DUBLIN Located? The city is located in Leinster Province on the east coast of Ireland, at the mouth of the river Liffey. If you’re traveling west from England, it is the rst city you meet as you cross the Irish Sea.
Climate and Best Time To Visit TheidealtimetovisittheplaceisJunetoAugustwhentemperaturesarewarm(byIrishStandards)andthecityhostsmany festivals.Thisperiodisthemostexpensiveastheflightandhotelratesarehigh,anditcanbeverycrowded.Ifyouwantto savemoneyandavoidbigcrowds,considervisitinginthewinter(atlowseason)withyourheaviestcoat.
Dublin,thecapitaloftheRepublicof Ireland,wasfoundedbytheVikings inthe9thcentury Theliving conditionsoftheVikingswerefar fromideal.Theysimplyliveinhuts madeofwoodwiththatchedroofs.
Inthe11thcentury,Dublinbeganto builditstradinglinkswithvarious EnglishtownslikeChesterand Bristol.Thiswasthethrivingperiod ofthecityasitquicklybecamethe mostimportanttowninallofIreland, whichhadapopulationof approximately4000people.
Atragedystruckin1190whenalarge fireengulfedthecityinflames.As mostofthebuildingsweremadeof woodandthatch,thefirespread quicklyandcreatedsignificant damage.Theresidentsescapedtothe surroundinghillswherethey constructedtemporaryshelters. Duringthe13thcenturyEnglishKing tooksomebrilliantstepsconcerning protection.Theyreconstructeditwith
History Rich and Fascinating stones,includingthefortressandthesurrounding walls.
Attheendofthe13thcentury,thepopulationwas over8,000andthecitywasbenefitingasa prominenttradecenter.Itemssuchaspottery, wine,andironwerebeingimportedwhileexports includedpulses,grain,andhides.
Therewasalotofgrowthduringthe18thcentury, hospitals,parks,andbotanicalgardenswerebuilt.
In1735,theIrishParliamentHousewasbuilt. Soon,transportlinesimprovedasstagecoaches begantravelingfromthecitytovarioustowns, suchasBelfast,Cork,andKilkenny
Today,Dublinisanincrediblypopulardestination. Itisrichinculture,withfriendlypeopleattracting visitorsfromallovertheworld.
FOOD to Tryto Try to Try BAXTY
Itisatraditionalheavymorningmeal consistingofeggs,potatoes,bacon, sausage,tomato,andblackandwhite pudding.Onceyoueatit,youwon’t askforalunch.
ItisanIrish-styledishthatincludes potatoes,cabbage,onions,andkale, blendedwithasolidsquirtofmilk andcream.
Itisatraditionalandbeloveddishof thecity,enjoyedonspecialoccasions. Thedishistypicallycuredandthen slow-roastedtoperfection,resulting inflavorfulmeatwithaslightlysalty taste.
It is a traditional Irish pancake consisting of nely grated and mashed potatoes, pan-fried with buttermilk, eggs, and our.
IRISH STEW It is considered the national dish of Ireland made with beef, garlic, stock, guinness, red wine, potatoes, carrots, and onions.
Irish Breakfast
Colcannon
Roast gammon
1 2 3 4 5 6 7
Thename‘Dublin’comesfromanoldIrishGaelicPhrase‘DubhLinn’whichmeans“BlackPool”when translatedintomodernEnglish.ThisnamewasinspiredbyalargelakethatformedaftertheRiverLiffeyand PoddleStreammerged.
DublinwasrecognizedasaUNESCOCityofLiteraturein2010.Itisthefourthcityintheworldtobe designatedwiththistitleshowcasingitsculturalprofileandinternationalstandingasacityofliterature excellence.
Itishometo750pubs:Ifyou’reseekingtraditionalIrishmusicsessions,cozyfiresidechats,orbustlingsocial hubs,itensuresthereissomethinguniquetodelighteveryvisitor
Dublin’sPhoenixParkisOneoftheLargestWalledCityParksinEurope,comprising1750acres.Itwasfirst openedtothepublicin1747asaplaceofenjoymentforthecitizensofDublin.Today,theparkisenjoyedby10 Millionvisitorsannually.
Dublin’sSpireisTallerthantheStatueofLiberty:TheSpireofDublin,alsoknownastheMonumentofLight, isa120-metertallstainlesssteelpin-likestructureonO’ConnellStreet.ItstandsontheformerNelson’spillarsite andwascompletedin2003.Todayitservesasoneofthecity’smostrecognizablelandmarks.
Believeitornot,Dublinerswillhappilyspend10minutesgivingyoudirections:TheIrisharethefriendliest fellowsontheplanetEarth.Theyarealwayshappytohelpyouwitheverything,theywillhelpyoutotake differentroutesforyourhotel,whichplacestostayawayfrom,andwhatfoodyoushouldtakethere.
Cigarettesarereallyexpensive:Ifyou’reasmoker,beexpectedtopayatleast€15forapackofcigarettes.Soif you’replanningtovisithereandhaveasmokinghabit,thenitwouldbebetterifyoucarryyourpackstoavoid yourexpenses.
TIPS FOR TRAVELERS Must-seesights:TrinityCollegeandtheBookofKells, GuinnessStorehouse,DublinCastle,St.Patrick’sCathedral, PhoenixPark,TempleBar,NationalMuseumofIreland,Dublin Zoo,Ha’pennyBridge,KilmainhamGaolarethefewincredible sitesinthecitythatyoushouldnevermiss.
Currency:ThecurrencyinDublinisEuro(€).CreditandDebit cardsarewidelyacceptedhere,butitwouldbebetterifyoucarry somecash.
Safety:Theplaceisgenerallysafebutbemindfultocarefor yourgoodsincrowdedareas.
Shopping:GraftonStreetisfamousforshoppingandstreet performances.YoucanalsovisitmarketplacesforGeorge’sStreet Arcadeforuniquefindsandlocalcrafts.
AirportTransport:Aircoach,DublinBus,andTaxisare availableasaservicethatconnectstheairporttothecitycenter andthesurroundingareas.
CONCLUSION Dublinstandsasavibrantcityinhistory,culture,and moderncharm.Fromitsancientorigins,itplaysa pivotalroleinliteratureandthearts.Whetheryou’re exploringhistoricsites,enjoyingtheatmosphereof pubs,ortastingcuisines,Dublinpromisesyouan unforgettableexperience.Planyournexttriptothis amazingdestination.
Haveyoueverwonderedwhichisthestrongest currencyintheworld?Ifyouthinkit’stheUS dollar,you’rewrong.Whileitisthemosttraded currencyontheglobalstage,itdoesn'tmeanitis thestrongest.Thereare9strongestcurrenciesin theworldthatareworthmorethanaUSdollar.
Inthisblog,wewillrunthroughthetop10listof thestrongestcurrenciesintheworldin2024.You maybesurprisedtoseewhatcomesatthetop.
1. Kuwaiti Dinar Symbol: 1 KWD
INR Value: INR 271.65
USD Value: $ 3.25
TheKuwaitiDinaristhenationalcurrencyofthe stateofKuwait.Itwasintroducedin1960,the sameyeartheKuwaitiCurrencyBoardwas created.Thecurrencyiswellknownforits exchangerate.Thevastquantityofoilthatis accessibleinthemarkethelpstomaintainthis rate.KuwaitiDinarbanknotesareprintedin denominationsof¼dinar,½dinar,1dinar,5 dinars,10dinars,and20dinars.
BahrainiDinarisonethesecondstrongestcurrenciesintheworld. Itisdividedinto1000smallercurrencyunitscalled“fils”.When tradingintheUSdollaryouwillreceive0.38Bahrainidinar
Before1965,BahrainwasusedinthePersianGulfrupeeasits currency.Bahrainidinarbegancirculationin1965andreplaced thePersianGulfrupeeataconversionrateofonedinarto10 rupees.After1973,thisresponsibilityfellunderthecontrolofthe BahrainMonetaryAgency
3. Omani Rial Symbol: 1 OMR
INR Value: INR 216.89
USD Value: $ 2.60
2. Bahraini Dinar Symbol: 1 BHD
INR Value: INR 221.50 USD Value: $ 2.65
OmaniRialisthenationalcurrencyoftheSultanateofOman.Itisoneof thethirdstrongestcurrenciesintheworld.Beginningin1970,theOMR wasknownastheRialSaidiandhadavalueequaltotheBritishPound.
ItbecamethecurrencyofOmanafterSultanQaboosbinSaidofficially changedthenameofthecountrytotheSultanateofOman.Themost notabledevelopmentinthehistoryoftheOmanirialtookplacein1970 whenSultanQaboosbinSaidassumedpowerafteroverthrowingand exilinghisfatherSultanSaidbinTaimur.Subsequently,heembarkedona programofeconomicandsocialreform.Hisreformsincludedthe establishmentoftheCentralBankofOmanin1974.TheCentralBank issuesandmanagestheOmaniRial.
4. Jordanian Dinar Symbol: 1 JOD
INR Value: INR 117.79
Value: $1.41
ThenationalcurrencyofJordanisthe JordaniandinarorJOD,whichearnedthe positionasoneofthefourthstrongest currenciesintheworldtoday.1USdollar istransferableforaround0.71Jordanian Dinar ThiscurrencybecameJordan’s officialcurrencyin1950afteritreplaced thePalestinianpound.
TheBritishPound,alsoknownasthesterlingBritishPound usedintheUnitedKingdom,isoneofthestrongest currenciesintheworld.Thepoundwasfirstintroducedin the1400s.Itisthefourthmosttradedcurrencyglobally, accountingforaround12.8%ofdailytradesintheforeign exchangemarket.ItistheofficialcurrencyofJersey, Guernsey,theIsleofMan,SouthGeorgia,theSouth SandwichIslands,theBritishAntarcticTerritory,and TristandaCunha.
6. Cayman Islands Dollar Symbol: 1 KYD
5. British Pound TheofficialcurrencyoftheCaymanIslandsis theCaymanIslandsDollar.Itisoneofthe sixthstrongestcurrenciesintheworld.This currencyisexclusivelyusedintheterritory andholdsafixedexchangeratewiththe UnitedStatesDollar Thefixedexchangerate ensuresstabilityinthecurrencyandfacilitates economictransactionswithintheislands.
7.Gibraltar Pound Symbol: 1 GIP
INR Value: INR 105.10
USD Value: $1.26
TheGibraltarpoundisoneoftheseventhstrongestcurrenciesinthe world.ItistheofficialcurrencyofGibraltar,aBritishOverseasTerritory locatedatthesoutherntipoftheIberianPeninsula.
TheGibraltarPoundissubdividedinto100smallerunitscalledpence. Theyareavailableincoinsandbanknotes.Coinsareissuedin denominationsof1,2,5,10,20and50pence,aswellas1and2-pound coins.Banknotesareavailableindenominationsof5,10,20and50pounds. GibraltarFinancialServicesCommissionmanagesthecurrency
TheofficialcurrencyofSwitzerlandand LiechtensteinisSwissFranc.Itis consideredoneofthestrongestcurrencies intheworldforbusinessesandinvestors. This,however,isnosurprisethat Switzerlandisoneofthemoststableand wealthycountriesintheworld.TheSwiss Francwasintroducedin1850andwas laterbrieflypeggedtotheeuro.
Symbol: 1 CHF
Value: INR 92.38 USD Value: $1.11
9. Euro Symbol: 1 EUR
INR Value: INR 90.06
USD Value: $1.08
Euroisthesecondlargestreservecurrencyandthesecondmosttraded currencyworldwide.Itisoneofthestrongestcurrenciesintheworld, holdingtheninthposition.
TheEuroistheofficialcurrencyoftheeuro-zone,encompassing19of27 EuropeanUnionmemberstates.ThesenationsincludeAustria,Belgium, Cyprus,Estonia,Finland,France,Germany,Greece,Ireland,Italy,Latvia, Lithuania,Luxembourg,Malta,theNetherlands,Portugal,Slovakia, Slovenia,andSpain.Itsstrengthandstabilityaredrivenbyfactorslikea strongeconomy,politicalstability,andconsistentlylowinterestrates comparedtoothernations.
ThecurrencyoftheUnitedStatesofAmericaisUSDorUSDollars.Itis the10thstrongestcurrencyintheworld.Allotherunitsofcurrencyacross theglobeareworthlessthanUSdollars.Becauseofwidespreadadoption, theUSdollaralsoaccountsforaround88.3%ofdailytradesintheforeign exchangemarket.Asoneofthestrongestcurrenciesintheworld,theUS dollarplaysanimportantroleintradeandfinance.
Almosteverycentralbankandcommercialbankholdsitastheworld’s primaryreservecurrency.Itissaidthatnocurrencywilleverreplacethe USdollarasthemosttradedcurrency
Conclusion Itbecomesimportanttounderstandthestrongestcurrenciesintheworld. Thesepowerfulcurrenciesnotonlyshowthestrengthoftheircountriesbut alsotheirinvestmentsandglobaltrade.Ifyou’reinterestedininvestments, knowingaboutthesetopcurrenciescanhelpyoumakebetterdecisions.
10. US Dollar Symbol: 1 USD
INR Value: INR 83.50
USD Value: $1.00
The Growth of Denim from Workwear to Style Statement Jeans in today's time have become more than a fashion statement. Everyone owns multiple pairs of jeans, be it for fashion or comfort. But have you ever wondered how this everyday essential item became a part of our lives? Levi’s, the brand popular for its denim collection, introduced ‘waist overalls’ that we now call ‘jeans’. In this article, we will learn more about this iconic brand and how it transformed the fashion world throughout history.
History of Levi’ s LeviStrauss&Co.isanAmericanclothingcompanyknownworldwideforitsLevi’sbrandofdenim jeans.ItwasfoundedbyaGerman-Jewishimmigrant,LeviStrauss,andJacobDavis,atailorin1853, inSanFrancisco,California.LeviStraussinitiallyemigratedtoGoldRushSanFranciscoandopened hisowndrygoodsbusinesstoservethesmallgeneralstoresoftheAmericanWest.Thecompany's impactgrewsignificantlyduringthegoldrush,anditsoonbecameaprominentnameintheindustry
JacobDaviswasatailorinReno,Nevada.HeusedtobuydenimclothfromLeviStrauss&Co.One day,acustomeraskedhimtoreinforcetornpants,sohecameupwiththeideaofusingcopperrivets tomakethepantsstronger.Jacobdidn'thaveenoughmoneytogetapatentforhisidea,sohewroteto LeviStrauss,proposingtheygointobusinesstogether.Levilikedtheidea,andtheygotapatentforit in1873.Theystartedusingthecopperrivetsintheirjeans,anditbecameverypopular Theybegan makingdenimoverallsinthe1870s.In1890,thepatentfortherivetsbecamepublic,andtheystarted usingnumberstomarktheirproducts.
TheTwoHorseBrand The Levi's Two Horse concept is a signicant and enduring symbol that has been a part of the brand since 1886. It features a pair of Levi Strauss & Co. waist overalls, the original name for 501 jeans, attached to two horses attempting to pull them apart. The early trademark read, "It's no use, they can't be ripped," visually reinforcing the quality and durability of the pants while being distinctive and unique. This concept was originally called "The Two Horse Brand" until 1928, when the company adopted its Levi's trademark.
The logo was designed with the understanding that not all consumers spoke English as their rst language, and not everyone in the remote West was literate. Hence, it served as a visual identier that allowed immediate recognition of Levi's jeans, catering to a diverse consumer base. It was meant to represent the dual vision that the founders intended to convey: the quality and durability of the product and its authenticity.
Is Levi’s & LikethebrandsZara,andH&M, Levi’sisalsoafastfashionbrandthat hasbeenquestionedforitsethical practices.'GoodonYou'ratedita middlescoreof"It'saStart"forits sustainabilityefforts.Thebrandhas madesomeprogressinsustainability, particularlyinitsuseofcotton.In 2020,83%ofitscottoncamefrom moresustainablesources,including BetterCotton,organiccotton,and recycledcotton.Ithasalsointroduced sustainablematerialslikeTENCEL lyocell,cottonizedhemp,andrecycled polyesterintoitscollections.Recently, ithasupdateditssustainabilitystrategy withcleargoalstoadvanceitsprogress andmeetstakeholderexpectationsfor environmental,social,andgovernance commitmentsandperformance.
WhileLevi'sdoesn'tuseexoticanimal skin,fur,orangora,itdoesusewool, leather,silk,anddownfeathers.There arealsoconcernsaboutthebrand’s laborjusticeandhumanrights practices.Ithasnotsignedontothe InternationalAccord,anagreementthat ensuresbettersafetyfortheworkers sewingtheirjeans.Peoplehavealso raisedconcernsaboutimprovingthe brand’slaborconditionsandensuring equalrightsandprotectionsforall workersinthefactorieswhereits productsaremade.
Despitethis,thebrandiscommittedto improvingitspractices,reducingwater consumptionthatgoesintoproduction, andadoptingmoresustainableefforts inthefuture.
Sustainable Ethical? The Iconic 501 Jeans ThemosticonicjeansofLevi’s,the 501jeans,werefirstreleasedin1873, makingthemover150yearsold.The jeanswereoriginallyintendedtobe durableworkpantsforminersand laborers,buteventuallyevolvedintoa fashionstapleandasymbolof Americanheritage.
The501sarestraight-fit,medium-rise jeanswithnotaperingintheleg.They areknownfortheircomfortablefitand haveaclassic,timelessappeal.The originalfitjeansformenareacultural iconthatholdsaspecialplacein Americanhistory.Variousiconic figures,includingminers,rockstars, andactorslikeMarlonBrando,James Dean,andElvisPresley,thathave contributedtotheirstatusasa quintessentialAmericangarmenthave wornit.Despitetheirlonghistory,the 501jeanshavecontinuedtoevolveand remainrelevant.Peoplehaveembraced themforcenturiesanddesignershave reinventedtheminfreshandrelevant ways,solidifyingtheirplaceinfashion history
The Levi’s 501 jeans are iconic for several reasons. Ithasundergoneseveraltransformationsthroughouthistory.Fromrelocatingrivetstoremovingbrandedbuttonsandadjusting thedesignduringWorldWarII,thejeanshaveadaptedtochangingneedsandpreferences.
It’sclassicandhasatimelesselegance.Itcanbeadaptedbyeverybodywithoutchangingtocapturetrends.Duetothisquality, awiderangeofindividualscanembraceit.
Levi’s501jeansareknownfortheirsturdyconstructionanddemocraticfit,makingthemmorethanjustasturdypairofpants.
Marketing Strategies for Success With a history of over 150 years, Levi's marketing strategies have changed and adapted to modern times while staying true to its denim heritage. Let's learn what strategies they have incorporated to mark their name in the fashion industry and make a global name.
CinematicStorytelling
Leviusescinematicstorytellingtoconnect withitstargetaudienceandtobuildbrand awareness.Oneofthemostfamous examplesofitisthe‘GoForth’campaign, whichwaslaunchedin2009.Thecampaign featuredaseriesofshortfilmsthattoldthe storiesofrealpeoplewhowerelivingtheir livestothefullest.Therecentuseof cinematicstorytellingwasthe2021 campaign,‘TheGreatestStoryEverWorn’, thatshowcasedstoriesofpeoplewhohad wornLevi’sjeansthroughouttheirlives. Levishaspartneredwithseveralbrandsand
ImmersiveShoppingExperience
Levibrick-and-mortarstoresaredesignedto createimmersiveshoppingexperiences.Its storeshaveinteractivedisplaysdesignedto showcaseproductversatilityoreducate shoppersaboutfit,washoptions,or constructiontechniques.Italsohas augmentedreality(AR)try-ontechnology inmanyofitsstores.
EmbracingAuthenticityandHeritage OneofthekeymarketingstrategiesofLevi’shasbeen embracingauthenticityandheritage.Ithasalways focusedonproducinghigh-qualitydenimproductsthat canwithstandwearandtear Thishashelpedthebrand inbuildingthetrustoftheconsumers.Ithasalsoalways highlighteditstiestoAmericancultureandhistory.The brandusesclassicAmericansymbolslikecowboysand horses,andworkswithfamousAmericanartistslike RoyRogers,toshowthatitisatrulyAmericanbrand.
StayingRelevant Levi’sconstantlyevolvesitsmarketingstrategiestostay relevantandtrendy.Itunderstandsitstargetconsumers, knowswhattheywant,andcreatesmarketingcampaigns aroundit.Italsocollaborateswithcelebritiesand influencestoreachthetargeteddemographic.These partnershipshelptogiveLevi’sjeansasenseof authenticityandcredibility.Italsohasahugesocial mediapresenceandutilizesittostayup-to-datewiththe latesttrends.
RetailCollaborations
retailerstolaunchlimitededitioncollectionsornewproducts. Thishelpsincreatingasenseofexclusivityandexcitement aroundtheproduct.SomeofthesebrandsincludeSupreme, Off-White,andJustinBieber Thesepartnershipshelpedthe brandreachawideraudience.
MARKETING REVENUE Levi’s net revenue in 2023 was $6.17 billion, a 0.17% increase from 2022 revenue. Over the years, it has seen growth and popularity among the youth and adults. While it has a lot to work towards its sustainable approach, it has made a name in the fashion industry and is synonymous with durability, comfort, and style.
Common Pitfalls Your Business Partner Agreement Must Avoid Goingintobusinesswithsomeoneelseisanexcitingopportunity,butstillposesplentyofrisks.Abusinesscontractbetween partnershastobeairtight,orelsetheentirejointenterprisemayfallapart.Inthisguide,wesetoutsevencommonbusiness partneragreementpitfallsandhowyoucanavoidthem.
Herearethe7commonpitfallsyourbusinesspartneragreementmustavoid
1.UnclearPartnershipDefinitions
Youragreementshouldclarifythepartnership'spreciseterms.Thisincludeswhereeachparty'sdutiesstartandend — and willformthebackboneofanysuccessfuljointventure.Yourcontractmustbeasspecificaspossibleacrosseveryclause. Otherwise,theremaybeseriousdelaysordeadlocksinkeydecisions.
Youcanavoidtheseissuesbydefiningeachpartner'stitle,position,andresponsibilities.Ontopofthis,thedocumentshould establishaclearreportingstructureandnotethetypesofdecisionseitherofyoumightmake.Theremustbesomeflexibility, however,includinganannualreviewofthisdynamic.
2.NoSharedVision Manypeoplerushintobusinesspartnershipsasameansof makingmoney.However,thesearesuretofailifyoudon't shareavisionorkeycompanyvalues.Yourbusinesspartner agreementmightevenreflectthesedifferentgoals.However, youshouldinsteadagreeuponamissionstatementthatfits yourpartnership.
Thisstatementcanactuallybeapartofyourbusiness partneragreement.Youcouldevenreferbacktoitatevery opportunitytomakesureyou'restillfollowingthesame vision.Whenplacingyoursharedvaluesintheagreement, outlineanypossibleconsequencesapartnermightfaceif theybreakthem.
3.UnequalProfits Justasmoneycancreatepartnerships,itmayevenbring themtoanearlyend.Youragreementmustspecifyif partnersshareequalprofits.Ifnot,itshouldalsosetoutthe reasonsforthis.Forexample,apartnerwithmore responsibilitiesmightcreatemorevalueforthebusiness.
Addeachparty'spercentagestaketothebusinesspartner agreement;thishastoaccountfortheirmaincontributions. Ifactivepartnersmakethesameamountaspassive investors,however,theycanendupfeelingundervalued. Thisresentmentthenleadstoarguments;aswellasthe possibilityofalegalchallenge.
4.UsingtheWrongStructure Ageneralpartnershipisthemostcommonformatfor businessarrangements.Thisisarelativelysimplestructure thatiseasytoestablish,butitmightnotfityourunique needs.Ifyou'dbenefitfrompassiveinvestors,limited partnershipsletthemjoinwithouttakingcontrolawayfrom activepartners.
Youandyourpartner(orpartners)mustcomparelimitedand generalsetupsbeforedefiningthearrangementonewayor another.Onceyoubothagreeonastructurethatworks,write thisintoyouragreement.Allpartiesshouldalsobeopento thepossibilityofthebeststructurechangingovertime.
5.PoorConflictResolution Youragreementneedstodetailhowyourpartnershipwill handledisputes.Theseformapartofvirtuallyanybusiness deal,buthowyourespondtoitcandefineitssuccessor failure.Withoutamechanismtoresolvetheseproblems, theywilllikelycontinuetoescalateuntilyourpartnership ends.
Youcanfixthisbyaddingthoroughconflictresolution processestoyourbusinesspartneragreement.Thisshould includeroutesforarbitrationandmediation,preferably withhelpfromathirdparty.Ifyoucannotreacha compromise,thebusinesswillsuffer; andmaybeunable tomakecriticaldecisions.
6.ForegoinganExitStrategy Youmightwanttoholdoffonimplementinganexit strategyincasethissuggestsyouaren'tverycommittedto thepartnership.However,you'resimplybeing realistic — theagreementwilllikelyneedtoendoneday. Whenitdoes,youhavetomakesureit'saseamless transition.
Leavingtheexitstrategytothefuturewilljustmakeit hardertoagreeoncethatdaycomes.Youandyourpartner mustdecideuponthisfromthestart.Inmanycases,the exitstrategychangesovertime,whichisentirelynormal; butyoumustupdatetheagreement.
7.NoLegalAid Evenwhengoingintobusinesswithsomeoneyoutrust implicitly,getalawyertolookoveryouragreement.A legalprofessionalwillhelpguaranteethecontractisfairto youateverystage.It'sparamountthatyouhaveafullidea ofyourlegalobligationsbeforethepartnershipbegins.
Thismightseemlikeanirrelevantinvestmentifyouand yourpartnerbothhaveaclearideaofyourgoals. However,gettingthecontracttothehighestpossible standardfromthestartwillonlymakeeverythingeasier foryou.Forthisreasonalone,alwaysconsulta professional.
Conclusion
Nomatterthestepsyoutake,there'salwaysriskina businesspartnership.Astrongagreementthatremainsfair throughout,however,couldsaveeveryonealotofstress. Withthehelpofanonlinetemplate,youcanbuilda legally-sounddocumentthatletsyoumakethemostof yourarrangement.
