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F r o m E d i t o r ’ s D e s k
WelcometothelatesteditionofTheEnterpriseWorld,wherewecelebratethe remarkableachievementsandinspiringstoriesofthemosticonicwomenleaders shapingthebusinesslandscapein2024.Inthisissue,titled"TheMostIconic BusinessWomenLeaderstoWatchin2024,"weshowcasethetrailblazingwomenwhoare breakingbarriers,drivinginnovation,andredefiningsuccessacrossindustries.
Asadvocatesfordiversity,equity,andinclusion,webelieveinamplifyingthevoicesand contributionsofwomenleaderswhoaremakingaprofoundimpactontheglobalbusiness community.Fromentrepreneursandexecutivestothoughtleadersandchange-makers,the womenfeaturedinthisissueembodyresilience,determination,andvisionaryleadership.
Inaneramarkedbyrapidtechnologicaladvancement,evolvingconsumerpreferences,and shiftingmarketdynamics,theinsightsandperspectivesofwomenleadersaremoreinvaluable thanever Throughtheircreativity,tenacity,andstrategicacumen,theyaredrivinggrowth, drivinggrowth,andfosteringinclusiveworkplacesthatempoweremployeesanddrive sustainablebusinessgrowth.
FromstartupsandsmallbusinessestomultinationalcorporationsandFortune500companies,the womenleadersprofiledinthisissuearereshapingindustries,challengingnorms,andinspiringthe nextgenerationofleaders.Theirstoriesserveasasourceofinspirationandempowermentfor aspiringentrepreneurs,emergingleaders,andseasonedexecutivesalike.
JoinusaswecelebrateTheMostIconicBusinessWomenLeaderstoWatchin2024andhonor theircontributionstodrivingpositivechange,fosteringinnovation,andbuildingamoreequitable andinclusivebusinessworld.
Warmregards.
F r o m E d i t o r
Forthecoverreadabout-
Inaworldwheretheconversationaroundsustainabilityisbecoming increasinglycrucial,leaderslikeJuliaWashbourne(Founderof Bamboa)aresteppingforwardtomergeinnovationwithenvironmental consciousness.Notcontentwithgeneratingprofits,thesepioneersaimto leaveapositiveimprintontheplanet,shapingtheircompaniestobeforces forgood.
Givenhowherdiverseroles,fromprojectmanagementinTaipeito merchandisinginHongKong,exposedhertotheharshrealitiesof unsustainablepracticesandtheenvironmentalimpactofdisposable products,shewasintriguedbythepotentialitiesofbambooasa sustainablealternative.Thesefactorspavedthewayfortheinceptionof Bamboa.Currently,thecompany,underJulia'sleadership,isleadingatthe forefrontofreturningtonaturewithoutharmingtheenvironmentwithbiodegradableproducts.
L E A D E R S I N S P O T L I G H T
C O N T E N T S
Oaxaca: Mexico's Hidden Heaven of Breathtaking Landscapes
Fresh Techniques for Bulk Email Deletion in Gmail
Ogilvy: Empowering through Stories that Resonate
Website:
Email : @bamboahome Instagram, Facebook ID
http://www.bamboahome.com
hello@bamboahome.com
Type: Founded:
Inaworldwheretheconversationaround
sustainabilityisbecomingincreasinglycrucial, leaderslikeJuliaWashbourne(Founderof Bamboa)aresteppingforwardtomergeinnovationwith environmentalconsciousness.Notcontentwithgenerating profits,thesepioneersaimtoleaveapositiveimprinton theplanet,shapingtheircompaniestobeforcesforgood.
Givenhowherdiverseroles,fromprojectmanagementin TaipeitomerchandisinginHongKong,exposedhertothe harshrealitiesofunsustainablepracticesandthe environmentalimpactofdisposableproducts,shewas intriguedbythepotentialitiesofbambooasasustainable alternative.Thesefactorspavedthewayfortheinception ofBamboa.Currently,thecompany,underJulia's leadership,isleadingattheforefrontofreturningtonature withoutharmingtheenvironmentwithbio-degradable products.
ABritish/Germanentrepreneurwitharichbackgroundin Chinesestudies,Juliaembarkedonhersustainable journeyin1996bymovingtoChina.Shepursuedher master'sdegreeinChinesestudiesinGermany,achoice thatreflectedheruniqueheritageofbeingbothEnglish andGerman.ThisacademicjourneyledhertoChinain 1996,whereshespentayearstudyingatauniversity Followingherdegree,Julia'scareerbeganinTaipei,where sheassumedtheroleofprojectmanagerinelectronicsfor anAmericancompany.Herprofessionalpaththentookher toHongKongasamerchandisingmanager.Inthis capacity,sheoversawthepurchasingdepartmentfor homewareproducts,engaginginqualitycontroland productdevelopment.Shewasresponsibleforsourcing newproductsbyattendingvariousshowsandvisiting factoriesacrossChina.
DuringthesevisitstonumerousfactoriesinChina,she becameacutelyawareofthedetrimentalimpactof unsustainablepracticesontheenvironment.Sheobserved thevastamountsofplasticanddisposableitemsbeing producedandsold,oftenusedbrieflybeforebeing discarded.Thisexperiencewaspivotal,sparkingadeep interestinsustainablematerials,particularlywhenshe encounteredproductsmadefrombamboo,suchasbamboo socksandtowels.Fascinatedbythepotentialofbamboo asasustainableresource,Juliadedicatedherselfto extensiveresearchonthesubject,markingthebeginning ofhermissiontopromotebambooasaneco-friendly alternative.
Drivenbyacommitmenttosustainability,Juliafounded hercompany,focusingondesigninganddeveloping everydaynecessitiesmadefrombamboo.Sheconcentrated onproductslikebamboobedsheets,towels,andT-shirts, emphasizingtheirantibacterialproperties,breathability, andsuitabilityforindividualswithskinallergiesduetothe hypoallergenicnatureofbamboofiber.Juliawas captivatedbythefabric'sbenefits,likeningittovegansilk foritssilkysofttexturethatdoesnotrequirefabric softenerandismachinewashable,contrastingwiththe delicatenatureofsilk.Thisdistinctionhighlighted bamboofabric'sdurability,solidifyingherdecisionto championbambooasacornerstoneofhercompany's productline.Moreover,shehasbecomeabambooexpert andforanyenquiries,canbecontactedat julia@bamboahome.com.
JuliaexploredregionsacrossAsia,includingVietnam, Indonesia,andChina,whichareknownfortheirabundant bambooresources.Around2005,shefacedsignificant challengesintheseearlystages,primarilyduetolimited internetconnectivity.Thislackofdigitalinfrastructure madecommunicationdifficult,especiallywithsmall cottageindustriesthatlackedrobustinternetaccess, necessitatingnumerousin-personvisits.Anotherhurdle Juliaencounteredwasthetimingofherventure'sstartin 2008,coincidingwiththeglobalfinancialcrisis.This periodposedconsiderableeconomicchallenges,further complicatedbythefactthatJulia'sfocusonsustainability andbamboowasaheadofitstime.Duringtheseearly years,theconceptofsustainabilityhadnotyetgained widespreadacceptanceorunderstanding,makingit difficulttoconveytheenvironmentalbenefitsofbamboo toamarketthatwasnotyetreceptivetoorpreparedfor suchinnovations.
Despitetheseobstacles,Juliapersevered,drivenbyher passionforsustainablematerialsandpractices.Alongside herventureintobambooproducts,shealsooperatedher owntradingcompany,dealinginhomewareproductsfor theEuropeanmarketbeforeshiftingherfocustowards bambooitems.Sheexportedbambooteawhisks,essential forpreparingJapanesematchatea,eventuallyleadingto substantialorders.In2012,Juliatookasignificantstep forwardbyopeningaretailshopandbeginninganew chapterinherbusiness.Thisventureintoretailwas complementedbybothB2CandB2Boperations, illustratinghercompany'sflexibilityandadaptabilityin cateringtodiversemarketneeds.
Juliawasfeaturedinnumerousnewspaperinterviews toenhancepublicawarenessandadaptabilitytowards sustainability.Sheactivelysoughtoutspeaking opportunitiestoshareherinsightsandexperiences. Additionally,hercompanyparticipatedinseveral expositionsandmadeconcertedeffortstosecure featuresinlocalmedia,includingnewspapers,to promotesustainabilityfurther.Throughtheseavenues, sheaimedtoelevatetheconversationaround sustainablepracticesandthebenefitsofbamboo products.Julia'sresilienceandpassionfor sustainabilityfueledhermission.Balancingher bambooinitiativeswithatradingcompany,she graduallyintroducedinnovativebambooproducts, fromteawhiskstoacomprehensiverangeofbamboo fabric-baseditems,markingasignificantshiftin Bamboa'sproductlineup.
Overthepastfouryears,Juliahasobserveda noticeableincreaseincompetitionwithinthe sustainableresourcessector,particularlyregarding bambooproducts.Shewelcomesthisdevelopment, viewingitasvalidationofhermissionandherbeliefin thepotentialofbamboo.Thegrowingdemandfor sustainablematerialsinrecentyearshasbeen particularlyencouragingforherandhercompany
AdistinguishingfactorforJulia'scompanyhasbeen theinitiationoftheGrowBambooinitiative,aproject focusedonplantingbambooinNepalandSriLankafor nearlyfouryears.Unlikecommontreeplanting,Julia's companyplantsbamboo,thefastest-growingplanton theplanet,whichprovidesnumerousecologicaland communitybenefits.Witheverypurchase,her companycommitstoplantingonebamboointhese countries,contributingtoasustainablefuturein multipleways.TheGrowBambooinitiativestandsout forfourprimaryreasons:
• Itsignificantlycontributestocarbon sequestration,aidingthefightagainstclimate change.
• Itgeneratesanadditionalincomestreamfor impoverishedruralcommunities:
• Communitiescanharvestthebambooforsale.
• Theycancraftitintovariousproductslike baskets,exploitingitsversatilityandeaseofuse withoutheavymachinery
Moreover,bambooplaysacriticalroleinnaturalsoilerosion control:
• Itpreventslandslidesandfloodingduetoitsrhizomeroot system.
• Thismakesitespeciallyvaluableforplantinginareaswith degradedsoil.
Thisinnovativeapproachtosustainabilityandthecompany's continuouseffortstodevelopnewbamboo-basedproductsset Julia'scompanyapartfromitscompetitors.DuringtheCOVID19pandemic,forexample,thecompanywasthefirsttolaunch bamboofacemasks.DesignedbyJulia,thesemaskswere breathableandcapableofpreventingbacterialpenetrationdue totheirtightlyknitfabric.
Bamboa,establishedinHongKongsince2012,boaststworetailstoresintheheartofthecity WhileinApril2024,the companyexpandeditspresencewiththeopeningofasecondlocation,italsomaintainsapresenceintheUSthroughits incorporatedentity,BamboaLLC. Beyondretail,Bamboahasdevelopedandtailoredawidevarietyofbambooproductsfor well-respectedbanks,hotelgroups,andbrands.
Bamboabeganitsjourneywithafocusoncreatingbowls,plates,andcupscraftedfromspunbamboo,atraditionalmaterial madebyartisansincottagevillagesinVietnam.Theseitemswereproduceddirectlyintheartisans'homes,contributingtoa collectionthatremainsabeautifulpartofBamboa'srange.However,JuliasoonrecognizedthatthemarketdynamicsinAsia, particularlyduetothesmallerlivingspacesanddistinctcustomsthatdidnotprioritizeitemslikesaladbowls,requiredashift instrategy.Despitethisrealization,BamboasuccessfullyexportedthesebambooproductsinlargequantitiestoCarrefourin FranceandSpain,highlightingtheinternationalappealoftheirinitialofferings.
Adaptingtotheneedsandinterestsofhermarket,Julia'sfascinationwithbamboofabricsledBamboatoexploreanddevelop productsbeyondtraditionaltableware.Thecompanyexpandeditsproductlinetoincludebamboobedsheetsandtowels, chosenfortheirsoftness,silkiness,andantibacterialproperties.Thisexpansionwasparticularlydrivenbythedesiretooffer solutionsforpeoplesufferingfromallergiesandskinconditionsinHongKong.TheevolutionofBamboa'sproductrangedid notstopthere;itfurtherextendedintoapparelwiththeintroductionofbambooT-shirts,amongotheritems.Julia'sown preferencesinspiredeachnewproductanddesiretofillgapsinthemarketwithhigh-quality,sustainableoptions.Through thisapproach,Bamboahascontinuouslygrownitsassortmentofbambooproducts,stayingtruetoitsrootswhileadaptingto meetthediverseneedsofconsumers.
Bamboa prioritizes ensuring a seamless customer experience in retail, focusing on exceptional customer service. Here are the key strategies employed by the company:
• Accessibility: Bamboa's physical store is open daily, ensuring customers can visit and purchase conveniently.
• Flexible Returns Policy: The company offers an accommodating returns policy. Customers can easily return items, opting for a refund or exchange, contributing to a hassle-free shopping experience.
• Low Return Rate: The company experiences a return rate of less than 0.5%, underscoring the high quality and satisfaction associated with its products.
• High Customer Retention: Bamboa boasts a return customer rate of over 50%, indicating strong customer satisfaction and loyalty.
• Commitment to Quality: Drawing on Julia's experience as a purchasing manager, Bamboa emphasizes quality control and rigorous product testing. This ensures that all products meet a high standard of excellence.
• Notable B2B Partnerships: Bamboa has partnered with prestigious clients such as UBS, JP Morgan, Cathay, Mandarin Oriental, and the Ritz Carlton. These collaborations are a testament to Bamboa's commitment to providing excellent quality and service, fostering repeat business from reputable organizations.
These checkpoints and practices underscore Bamboa's dedication to delivering a superior customer experience in retail and B2B sectors through accessibility, quality, and exemplary service.
howareyouplanningtotakethecompany forward
Lookingtothefuture,Bamboa,underJulia's guidance,isembarkingonprojectslikerevitalizinga formergemmineinSriLankaandtransformingit intoabamboohaven.Thecompanyissettobroaden theirproductrange,includingarecentlaunchto enhancethecomfortofpets.Juliadesigneda bamboofittedsheetfordogbeds,inspiredbyher owndog'sdiscomfortwiththetypicallypolyester, heat-retainingbedscommoninthehotandhumid climateofHongKong.Herinnovation,around, easilywashablebamboosheet,offersapractical, cooleralternativeforpets.
Inadditiontopetproducts,Juliaplanstoexpand Bamboa'ssleepwearline,emphasizingthe importanceofcomfortandqualitysleep.Hergoalis tointroducemorepajamasmadefrombamboo fabric,cateringtobothmenandwomen,focusingon thecozinessandenvironmentalbenefitsofthe material.
AsignificantinitiativebyBamboa,ledbyJulia,istheupcoming projectinSriLanka,wherebamboowillbeplantedoveraformer gemmine.Thisendeavoraimstorehabilitatelanddegradedby mining,preventinglandslidesandfloodingwhilecontributingto carbonsequestration.Thisprojectalignswiththecompany'sGrow BambooInitiative(GBI),showcasingitscommitmentto environmentalrestorationandcommunitysupport.
Moreover,JuliaandBamboahaveengagedinnonprofitactivities, includinglaunchingaT-shirtrangeincollaborationwithAnimals Asia.Thisinitiativesupportstheorganization'seffortstoendthe cruelbileextractionfrommoonbearsusedintraditionalChinese medicine.TheT-shirtdesigns,createdbylocalartists,depictthe moonbearinvariousartisticstyles,withallproceedsgoingtowards rescuingandprovidingsanctuaryforthesebearsinVietnam.
Julia'sleadershipatBamboaextendsbeyondprofit-making;she emphasizesthecompany'sroleinpositivelyimpactingtheworld. Bamboaaimstocreatemeaningfulproductsthatbenefit communities,animals,andtheenvironmentthroughcollaborations withorganizationslikeWWFandAnimalsAsia.Juliabelievesthat everybusinessshouldoperatewithaconsciousnessofitsimpact, strivingtodogoodasanintegralpartofitsmission.
Since2021,GBIhasbecomeanofficialimpactpartnerofHandprint,offeringcorporationstodonateto impactprojectsthatmakeapositivesocialandenvironmentaldifferenceforourplanet.
Mission:
• Topreventandtacklesoilerosionandlanddegradation
• CoolDowntheplanettofightGlobalWarming
• Bamboahassofarplanted10,000bambootreesinNepalandSriLankatohelpCreateIncomefor thelocalCommunities.
Mexico's Hidden Heaven of thtaking
Oaxaca is a place where nature shows off its amazing sights – a paradise of valleys, diverse
plant and animal life, and grand mountains that capture your heart. This perfect spot combines the peace of green valleys with the magnicence of mountain views, creating a beautiful blend of nature.
This beautiful place isn’t just lovely to look at; it’s a haven for nature lovers. Different environments, ranging from the seaside to the high mountains, are home to various plants and animals. Whether you’re in the valleys or the mountains, every part of this scenery displays a colorful variety of Mexico’s ecosystems.
In Oaxaca, nature is like a haven and a playground. When you hike through the rough mountains, walk in the fertile valleys, and explore the different environments, each step reveals something beautiful. It’s a chance to see the wonders of a location where valleys, biodiversity, and mountains all come together in a perfect blend. This article is a quick journey to Oaxaca – a place with cool traditions, yummy foods, Spiritual festivals, weather, famous spots, and much more.
Cultural Heritage: A Tapestry Woven through Time
Oaxaca is a special place with lots of different cultures. People there speak different languages, and they keep old traditions alive. They have big celebrations, like the Day of the Dead, where they remember loved ones who passed away. It is famous for its talented artists who make colorful sculptures, clothes, and pottery. They also have ancient ruins at a place called Monte Albán, showing how clever and creative the people were a long time ago. The food in Oaxaca is delicious, especially a sauce called mole. The people there mix their old beliefs with newer ones, creating a unique way of celebrating and worshiping. Every year, they have a big party called the Guelaguetza Festival, where they dance and wear bright costumes to share their diverse cultures with everyone. It is a special and lively place with a rich history and lots of things to celebrate.
Ithasasub-tropicalclimatethatisgenerallypleasantyear-round,summersarerainy,withJuneasthewettestmonth.Spring ishotanddry,whilewintersaregenerallymild,experiencinglittlerain.Oaxaca’sweatheroffersdiverseexperiences,from lushsummerstocomfortablewinters.ThebesttimestovisitthisplaceareduringthemonthsofApriltoMayandSeptember toOctober.Bothspringandfallarecharacterizedbymoderatetemperaturesandfewertourists.
GeographicalRange:
MountainousTopography:ItsRockyMountainsareabeautifulandimpressivesightforadventuroustravelers.Whether you’rehikingintheSierraMadreorexploringthepeaksoftheMixtecaregion,thediversemountainsofferstunningviews andachancetoconnectwithnature.
LushValleys:Oaxacahasvalleys,suchasTlacolulaandOcotlán,whereagriculturegrowswell.Theselushlandscapes, packedwithgreenery,highlightthelocalexpertiseincultivatingcrops.Duringyourvisit,you’llwitnessthecultivationof uniquelocalproductsandengageyourselfinthepeacefulandtraditionalruralwayoflife.
Biodiversity: Oaxacahasmanydifferentplantsandanimals,showingalotofvarietyinitscoastalandmountainareas.If youlovenature,itislikeaparadise,greatforexploringMexico’sdifferentecosystems.
Memela:Memelaisayummystreetfoodfromthis place,smallerthantlayudas.It’slikeasmall,crunchy discmadefrommasa,toppedwithtastythingslike beans,salsa,chicken,guacamole,andfreshcheese. PeopleinOaxacaloveit!Youcanalsofindmemelas aspopularsnacksinotherplaceslikeGuerreroand PueblainMexico.Dependingonwhereyouare,they mighthavedifferentnameslikesopeorhuarache,but they’realldeliciousmasatreatswithdifferent toppings.
Enmoladas:Enmoladasarelikeatastyversionof enchiladasfromhere.They’remadebywrapping tortillasaroundyummyfillingsandthencovering themwithaspecialdarksaucecalledmolenegro. Thissauceiswhatmakesenmoladasdifferentand delicious.PeopleinOaxacaoftenhavethemfor breakfast,andyoucanfindtheminlocalmarkets. They’relikeaflavorfulMexicanmorningtreatwith toppingsliketasajo(curedbeef)andquesofresco (freshcheese)thataddevenmoreyumminess.
Mole:MoleisaspecialMexicansaucemadefromavarietyof ingredientslikechilipeppers,fruits,nuts,seeds,andchocolate. TherearemanytypesofmolerecipesfoundthroughoutMexico, withOaxacahavingover200variations.Makingauthentic Oaxacanmoleisatime-consumingprocess,oftentakingseveral days,butit’sconsideredalaboroflove.Theingredientsare toasted,ground,andsimmeredtocreateathickandflavorful sauce.Moleiscommonlyservedwithriceandmeat,suchas chickenorpork,orusedasadelicioussauceindisheslike enmoladas.It’sauniqueandcherishedpartofMexicanculinary tradition.
Tlayudas:TlayudasarelikespecialOaxacanpizzasthatpeople lovetoeat,especiallyonthestreets.Imagineabig,partlycrispy tortillawithtastybeans,porklard,andcheeseontop–that’sa Tlayuda!It’sabitlikeapizzabutwithuniqueflavors.These yummytreatsareabigdealinOaxacanfood,justlikehow everyonelovespizza.Originallyfromit,Tlayudashavebecomea popularsnackinthecity.Eachbiteisamixofcrunchyand delicious,tellingatastystoryaboutthewonderfulfoodinthis place.
OntheDayoftheDead,peoplebelievethatthespiritsoftheirloved onesreturntovisitthem.Children’sspiritscomefirst,followedby adults,oftenguidedbydogs.Insteadofbeingasadtime,it’sabig celebration!
Inthepast,mourningdeathwasseenasdisrespectfulinpreHispanicMexico.Peoplebelievedthatdeathwasjustaphysical separation,andmourningsuggestedthatthedepartedweregoneand nolongerpartofthecommunity
So,theDayoftheDead,or“DiadelosMuertos,”isagrand celebrationofthelivesofthosewhopassedaway.It’sawaytokeep theirmemoryalive,recognizingthatdeathisanaturalpartoflife’s cycle.It’snotsadorscary;instead,it’sapositivecelebrationwithan incredibleatmosphere!
Familiesvisitthegravesoftheirlovedones,makingcemeteries glowwithlights,flowers,anddecorations.It’strulyabreathtaking sight!Familiesalsocreatebeautifulaltarsathometohonorthe dead.Thesealtars,adornedwithcandles,photographs,andthe departed’sfavoritefoodanddrinks,servetoguidetheirspiritsback home.Theseofferingsprovidesustenanceasthespiritsjourney betweenworlds.
HuatulcoNationalPark:HuatulcoNationalPark,orBahiasdeHuatulcoNationalPark,islikeaspecialnatureareain Oaxaca,Mexico.ThegovernmentdeclareditaNationalParkonJuly24,1998.It’sinSantaMaríaHuatulcoandisbig, covering11,890hectares(29,400acres).
Thisparkishometolotsofdifferentplantsandanimals.Therearearound9,000kindsofplants,264animalslikearmadillos anddeer,and701typesofbirdsincludinghummingbirdsandpelicans.Inthecoastalareas,you’llfindmangrovesandtall treesreaching50feethigh.
Peoplelovevisitingbecausetheycanseedolphins,whales,andturtlesintheocean.It’slikeaspecialplacewherenatureis protected,andeveryonecanenjoyitsbeauty
Huatulco National Park:
CascadasdeLlanoGrande:CascadasdeLlanoGrande,orLlanoGrande Waterfalls,isabeautifulspotinOaxaca,Mexico.Here,stunning waterfallscreateapeacefulandscenicenvironment,offeringarefreshing escape.Surroundedbylushgreenery,it’saperfectplacefornaturelovers andthoseseekingacalmingretreat.Thesoundofflowingwaterandthe naturalbeautymakeCascadasdeLlanoGrandeamemorabledestination inOaxaca.
LaCrucecita:LaCrucecitaisacharmingtowninOaxaca,Mexico,near Huatulco.IthasacolorfulsquarewiththeChurchofLaVirgende Guadalupe,alivelymarket,andfriendlystreetsfilledwithshopsand cafes.ThetownisagreatbaseforexploringnearbybeachesandHuatulco NationalPark.Withwarmhospitalityandarelaxedvibe,LaCrucecita offersanauthenticMexicanexperience.
MagueyBay:MagueyBay,alsoknownasBahíaMaguey,isa beautifulandpeacefulcoastalspotinthisplace,Mexico.With goldensandsandclearwaterssurroundedbygreenhills,it’sa perfectplacetorelax.Visitorscanenjoyactivitieslikesnorkeling andboattoursinthisquietandunspoiledbay,offeringaserene escapealongthecoastline.
MonteAlbán:MonteAlbáninOaxaca,Mexico,isanancient cityonamountainplateau.BuiltbytheZapoteccivilization,it reacheditspeakbetween300and900CE.Thesitefeatures pyramids,temples,andballcourts,showcasingadvanced architecture.Withceremonialplazasandstonereliefslikethe Danzantes,MonteAlbánoffersinsightsintoZapotecculture.A UNESCOWorldHeritagesite,itstandsasatestamentto Oaxaca’srichhistoryandtheskillsofitsancientinhabitants.
VisitorstoOaxacashouldbekindtolocalcustomsandtraditions.It’sgoodtorespecthowpeopledressandbehavefora happytrip.Also,knowingabouthealthandsafetytipskeepseveryonewellduringthevisit.
Conclusion:TimelessGlamor
AswefinishourlookatOaxaca,it’slikeabeautifulartworkfullofrichculture,stunningnature,anddeepspirituality.From theamazingmountainstothelivelymarkets,everyexperienceinthisplacetakesyouonajourneywhereoldtraditionsmix withmodernlife.TheDayoftheDead,withitsspecialmeaning,makesthisplaceevenmoreenchanting.
IneverycornerofOaxaca,fromlivelyfestivalstomouth-wateringculinarydelights,astoryunfolds.Theregion’s commitmenttosustainabletourismensuresthatitstreasuresendure,promisinganimmersiveexperienceforgenerationsto come.Itisnotjustadestination;it’saninvitationtodelveintothesoulofMexico,whereeverystreetcornertellsastory, everyfestivalechoesancienttraditions,andeverydishservedisaculinarymasterpiece.Asyouexplorethewondersofthis place,youembarkonanimmersivejourneyintotheheartandspiritofthisextraordinaryplace.
CASCADAS
Utilizingthe“SelectAllConversations”Feature
Thisisasimpleyetpowerfulfeature.Afterperformingasearchorselectinga category,clickonthe“Selectallconversations”checkbox.Thisallowsyouto selectmorethanjusttheemailsvisibleonthecurrentpage.Withthismethod,you candeletehundredsofemailsinafewclicks.It’slikeusinganettocatchallthe fishinthepondatonce.
Timetobringoutthebigguns–keyboardshortcuts.EnabletheminyourGmail settingsandlearnafewthathelpwithbulkemaildeletion.Forinstance,use“*” followedby“a”toselectallemailsinview,then“#”todelete.Itturnsyourbulk emaildeletiontaskintoaswift,keyboard-drivendance.
Insteadofwaitingforemailstopileup,scheduleregularcleanups.Setacalendar reminderforamonthlyorbi-monthlyemaildeclutteringsession.Thisproactive approachensuresthatyourinboxneverreachesastateofoverwhelmingchaos again.It’slikeregularmaintenanceforyourdigitalgarden,keepingitfreefrom weeds.
What is that one thing connecting Humans across seas? What is that links between human existence and their purpose? Is it Love, religion, our consciousness, or the ability to think and ask this very question in the rst plac
“A Story” — whether man or God, we are all bound to have one, and anyone who learns to create and express one - rules the society
According to PLATO.
Ogilvyisonesuchbrandrulingtheadvertisingandmarketingsectorwithitsabilitytovoicegoodstories.Itisaglobal advertising,marketing,andpublicrelationsagencyofferingdirectanddigitalmarketingandmarketingconsultingnetwork services.
Letusdivestraightintoallthewhat’s,why’s,andhowaboutOgilvytodissectandunderstandthisbrand.
“Talent, I Believe, Is Most Likely To Be Found Among Nonconformists, Rebels, And Dissenters.
- DAVID OGILVY.
David,themastermindbehindthe company,wasn’tafraidtobebold.Take Dovesoap,forinstance.Insteadof marketingitasjustanothercleaningbar, hepositioneditasasolutionforwomen withdryskin–astrategythatcontinues toresonatedecadeslater.However,his geniuswasn’tlimitedtounderstanding consumerneeds.
InNorway,Saabcarslackedbrand recognition.David,evertheshowman, declaredthemtheultimatewinter vehicle.Thisaudaciousclaim,backedby hismarketingmuscle,propelledSaabto thetopoftheNorwegianwintercar rankingswithinthreeyears.Thetruthis, Saabwasn’tinherentlysuperiorinwinter conditions.ButDavid,amaster storyteller,hadcreatedapersuasive narrativethatreflectedNorwegian drivers.
Thisabilitytocraftpowerfulbrand narrativesisthecornerstoneofthe company’ssuccess.Establishedin1948 asasingleoffice,ithasblossomedintoa globalcreativenetwork.Spanning continents,thecompanyoffersa powerfulpartnershipforitsclients.The companysetfootonamissiontoguide theworld’sleadingbrandsthroughthe dynamicmarketplace,helpingbrands adaptandstayrelevantforthelonghaul.
Thiscommitmenttoclientsuccessis rootedinDavid’scoreprincipleof mutualrespect.Hecultivatedacompany culturethatvaluedbothitsemployees anditsclients.Today,Ogilvytoaststhis legacy,ensuringanenvironmentwhere creativitycontinuestoflourish.
TheOgilvyEffect
Ogilvy,theadvertisingworld’ssilvertonguedstoryteller,knowsthesecret weaponforbrandsuccess—a captivatingnarrative.Itcraftsstoriesthat tugatheartstrings,ticklefunnybones, andleavealastingimpression.
It’snotjustaboutfeaturesandbenefitsbutmakingconsumersfeelsomething, remembersomething,andultimately,choosesomething(yourbrand!).
However,Ogilvyisn’tallsmokeandmirrors.Itsdatadetectives-diggingintothe “why”and“how”ofconsumerbehavior.Byunderstandingwhatmakespeople tick,ittailorsitscampaignswithlaserfocus,ensuringthemessagelandsright whereitneedsto.
Thecompanydoesnotplayfavoriteswhenitcomestoreachingaudiences.It’s everywhere–television,yourfavoritemagazine,andeventhosesneakyadsthat followyouaroundtheinternet.Thismulti-channelapproachensuresthatbrands areseen(andheard)bytherightpeopleattherighttime.
Finally,Ogilvywalksthewalk,notjusttalksthetalk.Itconstantlypushesthe boundariesofadvertising,sharingitsexpertisethroughthought-provoking articles,insightfulreports,andindustryevents.Establishingthemselvesas thoughtleaders,thecompanybuildstrustandattractsclientswhowantapieceof itsmagic.
Ogilvy bridges the gap, crafting impactful campaigns that break through the noise and achieve results. Its proven track record speaks for itself, as evidenced by the following examples:
Dove’s“CampaignforRealBeauty”:Thisiconiccampaignchallenged traditionalbeautystandardsbyfeaturingdiversewomen.Itsparkedaglobal conversationaboutself-acceptanceandbodypositivity,becomingacultural phenomenonratherthanjustanadvertisement.
Coca-Cola’s“ShareaCoke”campaign:Personalizationwasthekey here.PrintingpopularnamesandphrasesonCokebottlescreatedaninstant connection.Consumerslovedseeingtheirnames,sharedphotosonsocial media,andsalessoared.Thiscampaignleveragedthepowerofinfluencers togeneratebrandbuzz.
IBM’s“SmarterPlanet”campaign: Usingtechnologytoaddressglobal challengeslikeenergyconsumptionandtransportationwasthemainfocus ofthiscampaign.Byshowcasinginnovativesolutions,itpositionedIBMas athoughtleaderandaforceforpositivechange,inspiringhopeforabetter future.
ThesearejustafewexamplesofhowOgilvybringsitsexpertisetothe table.Itcombinesdeepconsumerunderstandingwithcreativebrillianceto craftcampaignsthatresonateanddriveresults.
Thereareamillionthingsabrandcoulddo,butwhatactuallyworks?That’swhereOgilvycomesin–likeapersonal marketingSherpa,guidingbrandstothepeakofsuccess.
Here’swhatmakesitdifferent: Why Ogilvy is every Brand’s Marketing Dream Team
Mind Reader Superpowers (almost):
It digs deep to understand who the brand is trying to reach. No vague messaging here – the company crafts stories that resonate with your target audience on a personal level.
Research Rockstars:
Data is its middle name, as it uses research and analysis to uncover hidden insights that inform winning strategies. Think of it as a treasure map to marketing gold.
From Billboards to Apps and Beyond:
Thinking outside the Box (Literally):
Marketing isn’t just about fancy TV commercials anymore. Ogilvy offers a complete toolbox of solutions, including digital and social media marketing, content creation that keeps people hooked, and data analysis that helps brands understand what’s working (and what’s not).
Forget boring marketing that blends into the background. The company embraces creativity and innovation with fresh ideas that grab attention and leave a lasting impression.
Thebottomline?Itisnotjustanothermarketingagencybutateamofexpertswhocancraftmarketingcampaignsthatare uniqueandpowerful.
Whatdoweleavebehind?Weoftenencounterthisquestionasweintrospectapathtofindoraddmeaningtoourlives. Often,theansweris“stories.”Filledwithallthewrongsandrightsandourmoralabilitytomakedecisionsandfallinandout oflove,craftingastory,orastheysay, “ALegacy.”
ThatiswhatOgilvyis—alegacyenrichedwithfirmrootsofcreativityandasenseofempowermentthroughadvertisement andmarketing.Itsexpertiseinconsumerbehavior,industryconnections,andtrackrecordofsuccessmakeitanidealchoice forbrandslookingtomakeanimpact.
- Exploring the
As we navigate through the digital landscape of the 21st century, blockchain technology continues to evolve and disrupt traditional industries across the globe. From nance and supply chain management to healthcare and beyond, blockchain's potential for innovation is virtually limitless. In this blog, we'll delve into the top nine current trends in blockchain technology that are shaping the future in 2024 and beyond.
1.DecentralizedFinance (DeFi)ContinuestoFlourish:
Decentralizedfinance,orDeFi,hasemergedasoneofthemostsignificanttrendsinblockchaintechnology.In2024,wecan expectDeFitocontinueitsrapidgrowth,offeringinnovativefinancialservicessuchaslending,borrowing,andtrading withouttheneedfortraditionalintermediaries.Withtheriseofdecentralizedexchanges(DEXs),liquidityprotocols,and yieldfarming,DeFiisdemocratizingaccesstofinancialservicesandreshapingtheglobalfinanciallandscape.
Non-fungibletokens(NFTs)havetakentheworldbystorm, enablingdigitalartists,creators,andcollectorstobuy,sell, andtradeuniquedigitalassetsonblockchainplatforms.In 2024,we'llwitnessthecontinuedexpansionoftheNFT market,withnewusecasesemergingingaming,virtualreal estate,andintellectualpropertyrights.NFTsare revolutionizingtheconceptofdigitalownershipand creatingnewopportunitiesforcreatorstomonetizetheir work.
Enterprisesacrossvariousindustriesareembracingtrends inblockchaintechnologytostreamlineoperations,enhance transparency,andreducecosts.In2024,we'llseeincreased adoptionofblockchainsolutionsinsupplychain management,healthcare,identityverification,andbeyond. Asmoreenterprisesrecognizethepotentialofblockchain todriveinnovationandimproveefficiency,wecanexpect toseeaproliferationofenterprise-gradeblockchain platformsandsolutions.
Asthetrendsinblockchaintechnologyecosystemcontinue toexpand,interoperabilityhasbecomeakeyfocusareafor developersandblockchainprojects.In2024,we'llseethe emergenceofinteroperabilitysolutionsthatenableseamless communicationanddataexchangebetweendifferent blockchainnetworks.Interoperabilitybridgeswillfacilitate cross-chaintransactions,assettransfers,andsmartcontract interoperability,fosteringcollaborationandinnovation acrosstheblockchainecosystem.
Privacy-enhancingtechnologies(PETs)suchaszeroknowledgeproofs(ZKPs)andsecuremulti-party computation(MPC)aregainingtractionasconcernsabout dataprivacyandsecuritycontinuetogrow.In2024,we'll seeincreasedadoptionofPETsinblockchainapplications, particularlyindecentralizedfinance,identitymanagement, andhealthcare.PETsenableuserstoprotecttheirsensitive datawhilestillparticipatinginblockchaintransactionsand interactions.
6.EnvironmentalSustainabilityandEnergyEfficiency:
Astheenvironmentalimpactoftrendsinblockchain technologycomesunderscrutiny,thereisagrowingfocus onenvironmentalsustainabilityandenergyefficiency.In 2024,we'llseeeffortstoaddresstheenergyconsumption ofblockchainnetworksthroughtheadoptionofmore energy-efficientconsensusmechanismsandtheuseof renewableenergysources.Sustainableblockchain initiativesandcarbonoffsetprogramswillbecome increasinglyprevalentastheindustryseekstominimizeits ecologicalfootprint.
7.IntegrationofArtificialIntelligence(AI)and MachineLearning(ML):
Theintegrationofartificialintelligence(AI)andmachine learning(ML)withblockchaintechnologyhasthepotential tounlocknewcapabilitiesandinsights.In2024,we'llsee advancementsinAI-poweredblockchainanalytics,fraud detection,andpredictivemodeling.AIandMLalgorithms willbeusedtoanalyzeblockchaindata,detectpatternsand anomalies,andoptimizeblockchainoperationsinrealtime.
Astrendsinblockchaintechnologymature,regulatory frameworksandcompliancestandardsareevolvingto addresslegalandregulatoryconcerns.In2024,we'llsee increasedregulatoryclarityandguidanceforblockchainbasedprojectsandcryptocurrencies.Governmentsand regulatorybodieswillworktoestablishclearguidelinesfor blockchaingovernance,taxation,andconsumerprotection, fosteringgreatertrustandconfidenceintheblockchain ecosystem.
9.DecentralizedAutonomousOrganizations(DAOs) EmpowerCommunities:
Decentralizedautonomousorganizations(DAOs)are emergingasanewparadigmfororganizationalgovernance anddecision-making.In2024,we'llseetheproliferationof DAOsacrossvarioussectors,enablingcommunitiesto collaborate,govern,andmanageresourcesina decentralizedmanner.DAOswillempowerindividualsand communitiestoparticipateincollectivedecision-making, fundingallocation,andprojectgovernance,driving innovationandinclusivityintheblockchainecosystem.
10.Cross-ChainCommunicationandInteroperability SolutionsStrengthen:
In2024,wecanexpecttoseefurtheradvancementsin cross-chaincommunicationandinteroperabilitysolutions. Asthetrendsinblockchaintechnologyecosystemcontinue toexpandwithamultitudeofnetworksandprotocols, interoperabilitybecomesincreasinglycrucial.Projects focusedonenablingseamlesscommunicationbetween differentblockchainswillgainmomentum,facilitatingthe transferofassetsanddataacrossdisparatenetworks. Interoperabilityprotocolsandstandardswillplayapivotal roleinfosteringcollaborationandintegrationwithinthe blockchainspace,drivinginnovationandefficiency
11.TokenizationofReal-WorldAssetsSurges:
Thetokenizationofreal-worldassetsispoisedto experiencesignificantgrowthin2024.Trendsinblockchain technologyenablethedigitizationandfractionalizationof physicalassetssuchasrealestate,artwork,commodities, andintellectualproperty.Bytokenizingtheseassets,they canbeeasilybought,sold,andtradedonblockchain platforms,providingliquidityandaccessibilitytoinvestors globally.Assettokenizationunlocksnewinvestment opportunities,lowersbarrierstoentry,andincreasesmarket efficiency Asregulatoryframeworksevolveto accommodateassettokenization,we'llseeanexpansionof tokenizedassetofferingsandinvestmentvehiclesacross variousassetclasses.
12.EnhancedSecurityandScalabilitySolutions Emerge:
In2024,therewillbeacontinuedfocusonenhancingthe securityandscalabilityofblockchainnetworks.Security remainsaparamountconcernintheblockchainspace,with high-profilehacksandvulnerabilitiesposingsignificant riskstousersandassets.Trendsinblockchaintechnology projectswillinvestinrobustsecuritymeasuressuchas multi-signaturewallets,encryptiontechniques,andthreat detectionsystemstosafeguardagainstcyberthreatsand attacks.
Additionally,scalabilitysolutionssuchaslayer2protocols, sharding,andsidechainswillbedevelopedanddeployedto addressthescalabilitylimitationsofexistingblockchain networks.Thesesolutionswillenableblockchainnetworks toprocessagreatervolumeoftransactionsandsupport massadoptionwithoutcompromisingonsecurityor decentralization.
As we look ahead to 2024 and beyond, trends in blockchain technology are brimming with promise and potential. From decentralized nance and NFTs to enterprise adoption and privacyenhancing technologies, the blockchain landscape is evolving at a rapid pace. By staying abreast of these top trends and developments, businesses, developers, and enthusiasts can harness the transformative power of blockchain to drive innovation, create value, and shape the future of the digital economy.
