MARKETING COORDINATOR (AMERICAS)
Peter J.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Ellen P.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Divya B. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Purpose, Progress, and Profit!
Welcome,esteemedreaders,toanotherthought-provokingeditionofTheEnterpriseWorld.As thebusinesslandscapecontinuesitsrapidevolution,identifyingthemostinfluentialleaders becomesanincreasinglycrucialtask.Thisissuedelvesintotheworldoftheindividualwe believewillleaveasignificantmarkonthecomingyear–ourpickfor“TheMostInfluential BusinessLeadertoWatchIn2024.”
Theselectionprocesswas,asalways,rigorous.Weconsideredindustrytitans,risingstars,and innovativedisruptors,analyzingtheirimpactonspecificsectorsandthebroaderbusiness environment.Ourchosenleaderembodiesauniqueblendofvision,strategicprowess,anda commitmenttoprogress.
Withinthesepages,you’lldiscoverthefascinatingstoryofthisleader’sjourney,their groundbreakingideas,andtheimpactthey’remaking.Butthisissuegoesbeyondasingle profile.Weexplorethetrendsshapingtheseleaders–theskillsandapproachesdemandedbythe ever-changingbusinesslandscape.
Onthecoverofthisissue,wehavefeaturedLydiaGray(PresidentandFounderoftheLydia AmputeesFoundation).AsoneoftheMostInfluentialBusinessLeaderstoWatch,Lydia’s journeyisatestamenttoperseveranceandvisionaryleadership.Havingovercomeracismand hardshipfromayoungage,hercommitmenttoimprovingthelivesofamputeesandher innovativeapproachestoaddressingtheirneedshavegarneredwidespreadadmiration.Lydia’s impactfulworkandinspiringstoryhighlighttheprofounddifferencethatdedicatedand compassionateleadershipcanmakeinsociety
Whetheryou’reaseasonedCEOoranaspiringentrepreneur,thisissueoffersinvaluableinsights andinspiration.Thechosenleaderservesasaprimeexampleofwhat’sessentialforsuccessin today’sdynamicworld.
So,delveintothepages,engagewiththeideas,andpreparetobeinvigorated.Asthebusiness worldcontinuesitsexcitingtransformation,TheEnterpriseWorldremainsyourtrustedguide, offeringaplatformforexplorationandgrowth.
Happyreading!
Shalmali W. halmaliS
Forthecoverreadabout-
Onthecoverofthisissue,wehavefeaturedLydiaGray (PresidentandFounderoftheLydiaAmputeesFoundation). AsoneoftheMostInfluentialBusinessLeaderstoWatch, Lydia’sjourneyisatestamenttoperseveranceandvisionary leadership.Havingovercomeracismandhardshipfromayoung age,hercommitmenttoimprovingthelivesofamputeesand herinnovativeapproachestoaddressingtheirneedshave garneredwidespreadadmiration.Lydia’simpactfulworkand inspiringstoryhighlighttheprofounddifferencethatdedicated andcompassionateleadershipcanmakeinsociety
ForourIssueof “The Most Influential Business Leader to Watch in 2024,” NicholeDaher, wepresent FounderandCEOofSOSFranchising,leadingher waytorevolutionizeAutismTreatmentforgood. However,beforewegettohertrailblazingstory,we needtounderstandwhatABAtherapyis.Applied BehaviorAnalysis(ABA)isaleadingapproachfor supportingautisticindividuals.Thisscience-based methodfocusesondevelopingobservable improvementsinbehavior Throughpositive reinforcementanderrorlessteaching,ABAtherapy reducesproblembehaviors,teachesessentialskillslike communicationandindependence,andpromotesalove oflearning.
AMotherBuildingaBridgeofHope LydiabeganherprofessionaljourneyatRutgersUniversityin November1990asadishwasher.Shelatertransitionedtoarole insecuritywhileattendingtheuniversity.Duringherstudies, shereturnedtodiningservices,advancingtoanoffice administratorpositionwhereshemanagedpayrollandhiring. Thisrolemarkedthebeginningofheradministrativecareer. LydiathenmovedtotheUniversityofMedicineandDentistry, partofthesameuniversitysystem,workinginlogistical servicesforeightmonths.Shetransitionedtoauditing,starting asajuniorauditorandeventuallybecomingtheoffice coordinatorintheOfficeofAuditandAdvisoryServicesat RutgersUniversity Asofficecoordinator,sheattendedevery audit,liaisedwithauditors,andensuredtheefficientoperation oftheoffice.
ABAtherapyhelpsindividualsmovebeyondtheir symptomsandthriveasfunctionaladultswithintheir communities.ThisiswhereNicholestepsinas someonewhojuststartedherjourneyofbeinga stepmotherofanautisticchild.Newtothesituation,she attendedparenttrainingclassesatherstepdaughter’s ABAtherapyclinic.
Afteraccumulatingover25yearsofservice,Lydia contemplatedretirementbutchosetopursueherentrepreneurial ambitionsinstead.ShestartedabusinessproducingChinChin, aWestAfricanfriedpastrysnack.Despiteinitialsuccess,an accidentinMarch2020resultedinthelossofherdominantleft hand,adevastatingeventthatdeeplyaffectedherboth physicallyandemotionally.Theaccidentandsubsequent amputationledLydiatostarttheLydiaAmputeesFoundation, inspiredbythechallengesshefacedinaffordingaprosthetic hand.Thefoundationaimstosupportamputeesandotherswith disabilities,providingprostheticdevicesandencouragingthem thatlifecontinuesafteramputation.Despiteherprofessional success,Lydia’spassionnowliesinraisingawarenessand helpingthosefacingsimilaradversities,drivenbyherpersonal experienceandresilience.
Asthechildprogressedinleapsandbounds,everything seemedwelluntilsheturned7,andtheABAclinic terminatedservices.Atthispoint,Nicholediscovered theflawsinthesystem,likethevastmajorityofABA clinicsonlyacceptedchildrenuptoage7.Additionally, theydidnotofferancillaryservicesthatchildrenwith AutismalsoneedinconjunctionwithABA.Nichole foundthistobeaconcerningtrend,asitwasnearly impossibletofindcompletetreatmentforautistickids.
10 Lydia Gray
DUBLIN: A CITY OF CULTURE, CRAIC, AND CHARM
TOP 10 STRONGEST CURRENCIES IN THE WORLD
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LEVI’S: THE GROWTH OF DENIM FROM WORKWEAR TO STYLE STATEMENT
LAUNCHING THE POWER OF THE 4PS IN MARKETING STRATEGY 22
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Cover Story Lydia Gray A Beacon of Resilience and Transformative Leadership President and Founder Lydia Amputees Foundation Theriseofwomeninleadershiphasbeenaprofoundandtransformativemovement,onethathasreshaped industries,communities,andtheworldatlarge.Theyhavenotonlydemonstratedcapabilitiesindrivinggrowth andinnovationbuthavealsochampionedcausesofequity,inclusion,andsocialjustice.Theirjourneysstandas powerfulnarrativesofcourageanddetermination,pavingthewayforfuturegenerationstoleadwithconfidence andpurpose.
LydiaGray,PresidentandFounderoftheLydiaAmputeesFoundation,isonesuchpersonalitywho exemplifiessuchleadership.AsoneoftheMostInfluentialBusinessLeaderstoWatch,Lydia’sjourneyisa testamenttoperseveranceandvisionaryleadership.Havingovercomeracismandhardshipfromayoungage,her commitmenttoimprovingthelivesofamputeesandherinnovativeapproachestoaddressingtheirneedshave garneredwidespreadadmiration.Lydia’simpactfulworkandinspiringstoryhighlighttheprofounddifferencethat dedicatedandcompassionateleadershipcanmakeinsociety.
Cover Story Professional Journey LydiabeganherprofessionaljourneyatRutgersUniversityin November1990asadishwasher.Shelatertransitionedtoarolein securitywhileattendingtheuniversity.Duringherstudies,she returnedtodiningservices,advancingtoanofficeadministrator positionwhereshemanagedpayrollandhiring.Thisrolemarked thebeginningofheradministrativecareer.Lydiathenmovedtothe UniversityofMedicineandDentistry,partofthesameuniversity system,workinginlogisticalservicesforeightmonths.She transitionedtoauditing,startingasajuniorauditorandeventually becomingtheofficecoordinatorintheOfficeofAuditand AdvisoryServicesatRutgersUniversity.Asofficecoordinator,she attendedeveryaudit,liaisedwithauditors,andensuredtheefficient operationoftheoffice.
Afteraccumulatingover25yearsofservice,Lydiacontemplated retirementbutchosetopursueherentrepreneurialambitions instead.ShestartedabusinessproducingChinChin,aWest Africanfriedpastrysnack.Despiteinitialsuccess,anaccidentin March2020resultedinthelossofherdominantlefthand,a devastatingeventthatdeeplyaffectedherbothphysicallyand emotionally TheaccidentandsubsequentamputationledLydiato starttheLydiaAmputeesFoundation,inspiredbythechallenges shefacedinaffordingaprosthetichand.Thefoundationaimsto supportamputeesandotherswithdisabilities,providingprosthetic devicesandencouragingthemthatlifecontinuesafteramputation. Despiteherprofessionalsuccess,Lydia’spassionnowliesin raisingawarenessandhelpingthosefacingsimilaradversities, drivenbyherpersonalexperienceandresilience.
ServicesOffered LydiaAmputeesFoundationoffersa rangeoffinancialandsupportive servicestoamputees.Thefoundation providesfinancialassistanceforurgent needssuchasrentandbills, recognizingthatSocialSecurity disabilitybenefitsoftentaketimeto
process,leavingamputeesin immediateneed.Lydia’s foundationalsodistributes wheelchairsandconnects individualswithmedical professionals,includingdoctors, physicaltherapists,andprosthetic specialists,toensuretheyreceive necessarycare.
Additionally,thefoundationis exploringthedevelopmentofmodular orcontainerhomesforamputeesto helpthemliveindependentlyrather thaninnursinghomes.Throughthese services,thefoundationaimsto alleviatefinancialstressandpromote hopeandindependenceamong amputees.
HopeforAmputees Adjustingtolifeafteranamputationis achallengingjourney.TheLydia AmputeesFoundationisdedicatedto supportingthosefacingsuch hardships,providinghopeand assistancetoamputeesandindividuals withotherdisabilities.
Mission
ThemissionoftheLydiaAmputees Foundationistosupportamputees strugglingwithlife’schallengesby offeringemploymenttrainingand rehabilitationservices.
Goals Tobecomealeaderinthe prostheticsindustry
Tobeareliablesourceof informationonnewprosthetic technologyandproductreviews, leveragingdirectaccesstotheuser group.
Tobeasourceofknowledgeinthe prosthesisengineeringdevelopment field.
Touseourexpertiseandproceeds tohelpasmanypeopleaffectedby limblossandamputationsas possible.
Throughtheseinitiatives,theLydia AmputeesFoundationaimsto improvethelivesofamputeesand advancethefieldofprosthetics.
OvercomingChallenges Lydiafacedsignificantchallenges throughoutherprofessionaljourney andwhilefoundingtheLydia AmputeesFoundation.AsaBlack womanwithanaccent,shestruggled togaincredibilityandtrustina predominantlywhitesociety.People oftenquestionedthegenuinenessof herefforts,makingitdifficultto convinceothersofhermission’s sincerityandeffectiveness.
Lydia’sprimarygoalistohelp amputeesandindividualswith disabilitiesrealizethatlifecontinues aftersuchsetbacks.However,even theamputeessheaimstoassist sometimesdoubtedherintentions. Despitetheseobstacles,Lydia remainssteadfast,choosingtoignore skepticismandpersistently advocatingforhercause.
IntegratingTechnology TheLydiaAmputeesFoundationhas itsownwebsite.Thisplatform facilitatesregistrationandpayment forevents,suchastheannual5K walkheldonApril20th.Participants canregisterandpurchaseevent merchandise,likeT-shirts,directly fromthewebsite.Whilethe foundationhasnotyetstartedselling merchandisebeyondevent-specific items,thewebsiteissetuptosupport futuresales.
Additionally,thefoundation collaborateswithprosthetic innovationexpertswhounderstand theadvancedmechanismsof prostheticdevices.Thiscollaboration ensuresthatthelatesttechnological advancementsareaccessibletothose
thefoundationserves,enhancingthe functionalityandusabilityofprosthetic hands.
LeadershipPhilosophy Lydialeadsalongsideavicepresident, boardmembers,andadvisorymembers. Herleadershipphilosophycenterson diversityandinclusivity.Lydia’s organizationassistsindividuals regardlessofrace,color,orcreed.She believesinhelpinganyoneinneed, irrespectiveoftheirbackground, language,ororigin.Thiscommitmentto diversityandinclusivityisacore principlethatLydiaactivelypromotes andintegratesintoallaspectsofthe foundation’swork.
Long-TermVision Lydia’svisionfortheLydiaAmputees Foundationistocreateasignificant positiveimpactonthelivesofamputees. Sheaimstohelpamputeessecure employmentatmajorcompanieslike WalmartandTarget,orinadministrative rolessuitedtotheirabilities.Lydia believesthatbeinganamputeeshould notbeabarriertoemployment.Hergoal istoensurethatamputeescanlead fruitfullives,completewithstable housingtheycancalltheirown.
Lydiaenvisionsafuturewhereher foundationsupportsindividualsin achievingasenseofpurposeand fulfillment.Shehopestoseethoseshe helps,hypotheticallyreferredtoas“Joe Blow,”thrivingintheirpersonaland professionallives.Thisvision encompassesenablingamputeestolive independentlyandenjoyactivitiessuch asdriving,demonstratingtheprofound andpositiveimpactofthefoundation’s efforts.
Key Life Lessons LydiawasborninFreetown,SierraLeone,andfacednumeroushardshipsfromanearlyage. Orphanedbytheageof11,shegrewupinextremepoverty,experiencinghungerandsleepingon thefloor.Despitethesechallenges,shemovedtotheUnitedStatesinherearly20s,determinedto changeherlifethroughhardworkandeducation.Lydiaworkedmultiplejobswhilepursuingher education,strivingtoescapethecycleofpovertyandbuildabetterfutureforherselfandherfamily Herperseverancepaidoffassheachievedacademicandprofessionalsuccess.However,justwhen herlifeseemedtobeimproving,shefacedanothermajorsetback—losingherdominanthandinan accident.
Despitequestioningherfaithandfacingimmensephysicalandemotionalpain,Lydiachoseto channelherenergyintohelpingothers.ShefoundedtheLydiaAmputeesFoundation,dedicatingher time,effort,andresourcestosupportamputees.Lydiaacknowledgesthatthisjourneyischallenging andmaynotyieldfinancialreturns,buthercommitmenttomakingapositiveimpactremains unwavering.ThekeylessonsfromLydia’sjourneyincluderesilienceinthefaceofadversity,the importanceofeducation,andthepowerofhelpingothers.Sheemphasizesthatwhilethepathto successmaybelonganddifficult,therewardsofperseveranceandcompassionareinvaluable.
SourceofInspiration Lydiaattributesherresilienceand determinationtoherinherentlygoodheartednature.Knownforher generosityandwillingnesstohelp others,shewouldgivetheclothesoff herbacktosomeoneinneed.This deep-seatedcompassionandempathy havedrivenheractionsthroughouther life.
StartingtheLydiaAmputees FoundationcamenaturallytoLydia. Evenwhenfacedwithherfinancial burdens,suchasa$25,000billforher prosthetichand,herthoughtswerewith thosewhocouldn’taffordevena fractionofthatcost.Herfocusremains onhelpingothersandproviding supporttothosewhomaynothavethe
meanstohelpthemselves.This commitmenttomakingadifference keepshermovingforward,regardless ofthechallengesshefaces.
CoreLeadershipValues Lydialeadswithafocusondiversity andaccountability Whilesheprimarily managesthefoundationonherown, balancingherroleatRutgers Universitywithherresponsibilitiesto thefoundation,sheupholdshigh standardsinleadership.Lydiaensures thatallactionstakenwithinthe foundationreflecthercorevalues.She promotesdiversityineveryaspectof thefoundation’soperationsand maintainsstrictaccountabilityforall fundscollected.Thisdedicationto transparencyandinclusivitydefines
herapproachtomanagingthefoundation, guidingittowardfulfillingitsmission.
KeyAchievements LydiaAmputeesFoundationhasmade significantstridesinsupporting amputees.Onenotableachievementis thesuccessfulrehabilitationofan amputeeinNewBrunswickwholostall fourlimbs.WiththehelpofDr.Shahand histeam,sheisnowupandworkingin lessthanayear.Anotheraccomplishment includesprovidinghousingsupporttoa maninMassachusetts,enablinghimto movefromamoteltohisapartment. Thesesuccesseshighlightthe foundation’simpactful“HelpOne,Reach One”program,reflectingitscommitment tomakingatangibledifferenceinthe livesofamputees.
“ Perseverance is the key to transforming adversity into triumph. Every challenge faced is an opportunity to create a brighter future.” - Lydia Gray OvercomingBias Lydia,asablackwomanandleader,facessignificantchallengesin gainingrecognitionandsupportforherfoundation.Sheobserves thatdespiteherimpactfulworkwithamputeesoverthepastfour years,shehasnotreceivedthemediaattentionorsupportthatshe believeswouldhavecomeifshewereawhitewoman.Shefeels thatthemediaoftenhighlightslessimpactfulstorieswhile overlookingsubstantialeffortstohelphumanity,likethoseofher foundation.Thislackofrecognitionandsupportoftenleadsto feelingsofdiscouragementandraisesquestionsaboutthevalue placedonherwork.Despitethesechallenges,Lydiaremains committedtohermissionandcontinuestoseekthesupportneeded toadvanceherfoundation’sgoals.
EmpoweringtheYoungGeneration Lydiaemphasizestheimportanceofstandingupforoneselfand pursuinggoalswithdetermination,particularlyfortheyounger generation.Sheacknowledgesthediscriminationshefacesand hopesherchild,andotherslikeher,willnotexperiencethesame challenges.Lydiaadvisesyoungpeopletoadvocateforthemselves andpursuetheiraspirationswithoutwaitingforsocietytohand themopportunities.Sheencouragesassertivenesstemperedwith respect,urgingthemtobeproactiveinachievingtheirdreams.
MakeaDifference
Yourcontributioncanmakea significantdifferenceinthelivesof amputeesinneed.
Yourdonations willsupport:
Thepaymentofoperations duetoAmputationorlimb loss
Subsidingprostheticsfor peoplewhocan’taffordit
Obtaining3Dprintersinlowincomecountries(Sierra Leone,India,InitialFocuson theAfricancontinent
DonatetodaytotheLydia AmputeesFoundationand beapartofamovement thatbringshopeand assistancetothoseinneed.
Did you know Dublin is the center of the oldest pub in Ireland, the Brazen Head? The city is worldwide known for its long literary traditions, its culture, and its friendly welcome. It promises to be an exciting venue for both conference activities and further excursions. If you haven’t visited Ireland before, Dublin is an ideal base where you can start exploring the cultural, historical, and natural attractions of the country.
Join us on a journey where we will learn about the rich and fascinating history of the city, some of its interesting facts, and a brief guide on how to explore the city.
Culture, Craic, & Charm Where is DUBLIN Located? The city is located in Leinster Province on the east coast of Ireland, at the mouth of the river Liffey. If you’re traveling west from England, it is the rst city you meet as you cross the Irish Sea.
Climate and Best Time To Visit TheidealtimetovisittheplaceisJulytoAugustwhentemperaturesarewarm(byIrishStandards)andthecityhostsmany festivals.Thisperiodisthemostexpensiveastheflightandhotelratesarehigh,anditcanbeverycrowded.Ifyouwantto savemoneyandavoidbigcrowds,considervisitinginthewinter(atlowseason)withyourheaviestcoat.
Dublin,thecapitaloftheRepublicof Ireland,wasfoundedbytheVikings inthe9thcentury Theliving conditionsoftheVikingswerefar fromideal.Theysimplyliveinhuts madeofwoodwiththatchedroofs.
Inthe11thcentury,Dublinbeganto builditstradinglinkswithvarious EnglishtownslikeChesterand Bristol.Thiswasthethrivingperiod ofthecityasitquicklybecamethe mostimportanttowninallofIreland, whichhadapopulationof approximately4000people.
Atragedystruckin1190whenalarge fireengulfedthecityinflames.As mostofthebuildingsweremadeof woodandthatch,thefirespread quicklyandcreatedsignificant damage.Theresidentsescapedtothe surroundinghillswherethey constructedtemporaryshelters. Duringthe13thcenturyEnglishKing tooksomebrilliantstepsconcerning protection.Theyreconstructeditwith
History Rich and Fascinating stones,includingthefortressandthesurrounding walls.
Attheendofthe13thcentury,thepopulationwas over8,000andthecitywasbenefitingasa prominenttradecenter.Itemssuchaspottery, wine,andironwerebeingimportedwhileexports includedpulses,grain,andhides.
Therewasalotofgrowthduringthe18thcentury, hospitals,parks,andbotanicalgardenswerebuilt.
In1735,theIrishParliamentHousewasbuilt. Soon,transportlinesimprovedasstagecoaches begantravelingfromthecitytovarioustowns, suchasBelfast,Cork,andKilkenny
Today,Dublinisanincrediblypopulardestination. Itisrichinculture,withfriendlypeopleattracting visitorsfromallovertheworld.
FOOD to Tryto Try to Try BAXTY
Itisatraditionalheavymorningmeal consistingofeggs,potatoes,bacon, sausage,tomato,andblackandwhite pudding.Onceyoueatit,youwon’t askforalunch.
ItisanIrish-styledishthatincludes potatoes,cabbage,onions,andkale, blendedwithasolidsquirtofmilk andcream.
Itisatraditionalandbeloveddishof thecity,enjoyedonspecialoccasions. Thedishistypicallycuredandthen slow-roastedtoperfection,resulting inflavorfulmeatwithaslightlysalty taste.
It is a traditional Irish pancake consisting of nely grated and mashed potatoes, pan-fried with buttermilk, eggs, and our.
IRISH STEW It is considered the national dish of Ireland made with beef, garlic, stock, guinness, red wine, potatoes, carrots, and onions.
Irish Breakfast
Colcannon
Roast gammon
1 2 3 4 5 6 7
Thename‘Dublin’comesfromanoldIrishGaelicPhrase‘DubhLinn’whichmeans“BlackPool”when translatedintomodernEnglish.ThisnamewasinspiredbyalargelakethatformedaftertheRiverLiffeyand PoddleStreammerged.
DublinwasrecognizedasaUNESCOCityofLiteraturein2010.Itisthefourthcityintheworldtobe designatedwiththistitleshowcasingitsculturalprofileandinternationalstandingasacityofliterature excellence.
Itishometo750pubs:Ifyou’reseekingtraditionalIrishmusicsessions,cozyfiresidechats,orbustlingsocial hubs,itensuresthereissomethinguniquetodelighteveryvisitor
Dublin’sPhoenixParkisOneoftheLargestWalledCityParksinEurope,comprising1750acres.Itwasfirst openedtothepublicin1747asaplaceofenjoymentforthecitizensofDublin.Today,theparkisenjoyedby10 Millionvisitorsannually.
Dublin’sSpireisTallerthantheStatueofLiberty:TheSpireofDublin,alsoknownastheMonumentofLight, isa120-metertallstainlesssteelpin-likestructureonO’ConnellStreet.ItstandsontheformerNelson’spillarsite andwascompletedin2003.Todayitservesasoneofthecity’smostrecognizablelandmarks.
Believeitornot,Dublinerswillhappilyspend10minutesgivingyoudirections:TheIrisharethefriendliest fellowsontheplanetEarth.Theyarealwayshappytohelpyouwitheverything,theywillhelpyoutotake differentroutesforyourhotel,whichplacestostayawayfrom,andwhatfoodyoushouldtakethere.
Cigarettesarereallyexpensive:Ifyou’reasmoker,beexpectedtopayatleast€15forapackofcigarettes.Soif you’replanningtovisithereandhaveasmokinghabit,thenitwouldbebetterifyoucarryyourpackstoavoid yourexpenses.
TIPS FOR TRAVELERS Must-seesights:TrinityCollegeandtheBookofKells, GuinnessStorehouse,DublinCastle,St.Patrick’sCathedral, PhoenixPark,TempleBar,NationalMuseumofIreland,Dublin Zoo,Ha’pennyBridge,KilmainhamGaolarethefewincredible sitesinthecitythatyoushouldnevermiss.
Currency:ThecurrencyinDublinisEuro(€).CreditandDebit cardsarewidelyacceptedhere,butitwouldbebetterifyoucarry somecash.
Safety:Theplaceisgenerallysafebutbemindfultocarefor yourgoodsincrowdedareas.
Shopping:GraftonStreetisfamousforshoppingandstreet performances.YoucanalsovisitmarketplacesforGeorge’sStreet Arcadeforuniquefindsandlocalcrafts.
AirportTransport:Aircoach,DublinBus,andTaxisare availableasaservicethatconnectstheairporttothecitycenter andthesurroundingareas.
CONCLUSION Dublinstandsasavibrantcityinhistory,culture,and moderncharm.Fromitsancientorigins,itplaysa pivotalroleinliteratureandthearts.Whetheryou’re exploringhistoricsites,enjoyingtheatmosphereof pubs,ortastingcuisines,Dublinpromisesyouan unforgettableexperience.Planyournexttriptothis amazingdestination.
Top 10 Haveyoueverwonderedwhichisthestrongest currencyintheworld?Ifyouthinkit’stheUS dollar,you’rewrong.Whileitisthemosttraded currencyontheglobalstage,itdoesn'tmeanitis thestrongest.Thereare9strongestcurrenciesin theworldthatareworthmorethanaUSdollar.
Inthisblog,wewillrunthroughthetop10listof thestrongestcurrenciesintheworldin2024.You maybesurprisedtoseewhatcomesatthetop.
1. Kuwaiti Dinar Symbol: 1 KWD
INR Value: INR 271.65
USD Value: $ 3.25
TheKuwaitiDinaristhenationalcurrencyofthe stateofKuwait.Itwasintroducedin1960,the sameyeartheKuwaitiCurrencyBoardwas created.Thecurrencyiswellknownforits exchangerate.Thevastquantityofoilthatis accessibleinthemarkethelpstomaintainthis rate.KuwaitiDinarbanknotesareprintedin denominationsof¼dinar,½dinar,1dinar,5 dinars,10dinars,and20dinars.
BahrainiDinarisonethesecondstrongestcurrenciesintheworld. Itisdividedinto1000smallercurrencyunitscalled“fils”.When tradingintheUSdollaryouwillreceive0.38Bahrainidinar
Before1965,BahrainwasusedinthePersianGulfrupeeasits currency.Bahrainidinarbegancirculationin1965andreplaced thePersianGulfrupeeataconversionrateofonedinarto10 rupees.After1973,thisresponsibilityfellunderthecontrolofthe BahrainMonetaryAgency
3. Omani Rial Symbol: 1 OMR
INR Value: INR 216.89
USD Value: $ 2.60
2. Bahraini Dinar Symbol: 1 BHD
INR Value: INR 221.50 USD Value: $ 2.65
OmaniRialisthenationalcurrencyoftheSultanateofOman.Itisoneof thethirdstrongestcurrenciesintheworld.Beginningin1970,theOMR wasknownastheRialSaidiandhadavalueequaltotheBritishPound.
ItbecamethecurrencyofOmanafterSultanQaboosbinSaidofficially changedthenameofthecountrytotheSultanateofOman.Themost notabledevelopmentinthehistoryoftheOmanirialtookplacein1970 whenSultanQaboosbinSaidassumedpowerafteroverthrowingand exilinghisfatherSultanSaidbinTaimur.Subsequently,heembarkedona programofeconomicandsocialreform.Hisreformsincludedthe establishmentoftheCentralBankofOmanin1974.TheCentralBank issuesandmanagestheOmaniRial.
4. Jordanian Dinar Symbol: 1 JOD
INR Value: INR 117.79
Value: $1.41
ThenationalcurrencyofJordanisthe JordaniandinarorJOD,whichearnedthe positionasoneofthefourthstrongest currenciesintheworldtoday.1USdollar istransferableforaround0.71Jordanian Dinar ThiscurrencybecameJordan’s officialcurrencyin1950afteritreplaced thePalestinianpound.
TheBritishPound,alsoknownasthesterlingBritishPound usedintheUnitedKingdom,isoneofthestrongest currenciesintheworld.Thepoundwasfirstintroducedin the1400s.Itisthefourthmosttradedcurrencyglobally, accountingforaround12.8%ofdailytradesintheforeign exchangemarket.ItistheofficialcurrencyofJersey, Guernsey,theIsleofMan,SouthGeorgia,theSouth SandwichIslands,theBritishAntarcticTerritory,and TristandaCunha.
6. Cayman Islands Dollar Symbol: 1 KYD
5. British Pound TheofficialcurrencyoftheCaymanIslandsis theCaymanIslandsDollar.Itisoneofthe sixthstrongestcurrenciesintheworld.This currencyisexclusivelyusedintheterritory andholdsafixedexchangeratewiththe UnitedStatesDollar Thefixedexchangerate ensuresstabilityinthecurrencyandfacilitates economictransactionswithintheislands.
7.Gibraltar Pound Symbol: 1 GIP
INR Value: INR 105.10
USD Value: $1.26
TheGibraltarpoundisoneoftheseventhstrongestcurrenciesinthe world.ItistheofficialcurrencyofGibraltar,aBritishOverseasTerritory locatedatthesoutherntipoftheIberianPeninsula.
TheGibraltarPoundissubdividedinto100smallerunitscalledpence. Theyareavailableincoinsandbanknotes.Coinsareissuedin denominationsof1,2,5,10,20and50pence,aswellas1and2-pound coins.Banknotesareavailableindenominationsof5,10,20and50pounds. GibraltarFinancialServicesCommissionmanagesthecurrency
TheofficialcurrencyofSwitzerlandand LiechtensteinisSwissFranc.Itis consideredoneofthestrongestcurrencies intheworldforbusinessesandinvestors. This,however,isnosurprisethat Switzerlandisoneofthemoststableand wealthycountriesintheworld.TheSwiss Francwasintroducedin1850andwas laterbrieflypeggedtotheeuro.
Symbol: 1 CHF
Value: INR 92.38 USD Value: $1.11
9. Euro Symbol: 1 EUR
INR Value: INR 90.06
USD Value: $1.08
Euroisthesecondlargestreservecurrencyandthesecondmosttraded currencyworldwide.Itisoneofthestrongestcurrenciesintheworld, holdingtheninthposition.
TheEuroistheofficialcurrencyoftheeuro-zone,encompassing19of27 EuropeanUnionmemberstates.ThesenationsincludeAustria,Belgium, Cyprus,Estonia,Finland,France,Germany,Greece,Ireland,Italy,Latvia, Lithuania,Luxembourg,Malta,theNetherlands,Portugal,Slovakia, Slovenia,andSpain.Itsstrengthandstabilityaredrivenbyfactorslikea strongeconomy,politicalstability,andconsistentlylowinterestrates comparedtoothernations.
ThecurrencyoftheUnitedStatesofAmericaisUSDorUSDollars.Itis the10thstrongestcurrencyintheworld.Allotherunitsofcurrencyacross theglobeareworthlessthanUSdollars.Becauseofwidespreadadoption, theUSdollaralsoaccountsforaround88.3%ofdailytradesintheforeign exchangemarket.Asoneofthestrongestcurrenciesintheworld,theUS dollarplaysanimportantroleintradeandfinance.
Almosteverycentralbankandcommercialbankholdsitastheworld’s primaryreservecurrency.Itissaidthatnocurrencywilleverreplacethe USdollarasthemosttradedcurrency
Conclusion Itbecomesimportanttounderstandthestrongestcurrenciesintheworld. Thesepowerfulcurrenciesnotonlyshowthestrengthoftheircountriesbut alsotheirinvestmentsandglobaltrade.Ifyou’reinterestedininvestments, knowingaboutthesetopcurrenciescanhelpyoumakebetterdecisions.
10. US Dollar Symbol: 1 USD
INR Value: INR 83.50
USD Value: $1.00
The Growth of Denim from Workwear to Style Statement Jeans in today's time have become more than a fashion statement. Everyone owns multiple pairs of jeans, be it for fashion or comfort. But have you ever wondered how this everyday essential item became a part of our lives? Levi’s, the brand popular for its denim collection, introduced ‘waist overalls’ that we now call ‘jeans’. In this article, we will learn more about this iconic brand and how it transformed the fashion world throughout history.
History of Levi’ s LeviStrauss&Co.isanAmericanclothingcompanyknownworldwideforitsLevi’sbrandofdenim jeans.ItwasfoundedbyaGerman-Jewishimmigrant,LeviStrauss,andJacobDavis,atailorin1853, inSanFrancisco,California.LeviStraussinitiallyemigratedtoGoldRushSanFranciscoandopened hisowndrygoodsbusinesstoservethesmallgeneralstoresoftheAmericanWest.Thecompany's impactgrewsignificantlyduringthegoldrush,anditsoonbecameaprominentnameintheindustry
JacobDaviswasatailorinReno,Nevada.HeusedtobuydenimclothfromLeviStrauss&Co.One day,acustomeraskedhimtoreinforcetornpants,sohecameupwiththeideaofusingcopperrivets tomakethepantsstronger.Jacobdidn'thaveenoughmoneytogetapatentforhisidea,sohewroteto LeviStrauss,proposingtheygointobusinesstogether.Levilikedtheidea,andtheygotapatentforit in1873.Theystartedusingthecopperrivetsintheirjeans,anditbecameverypopular Theybegan makingdenimoverallsinthe1870s.In1890,thepatentfortherivetsbecamepublic,andtheystarted usingnumberstomarktheirproducts.
TheTwoHorseBrand The Levi's Two Horse concept is a signicant and enduring symbol that has been a part of the brand since 1886. It features a pair of Levi Strauss & Co. waist overalls, the original name for 501 jeans, attached to two horses attempting to pull them apart. The early trademark read, "It's no use, they can't be ripped," visually reinforcing the quality and durability of the pants while being distinctive and unique. This concept was originally called "The Two Horse Brand" until 1928, when the company adopted its Levi's trademark.
The logo was designed with the understanding that not all consumers spoke English as their rst language, and not everyone in the remote West was literate. Hence, it served as a visual identier that allowed immediate recognition of Levi's jeans, catering to a diverse consumer base. It was meant to represent the dual vision that the founders intended to convey: the quality and durability of the product and its authenticity.
Is Levi’s & LikethebrandsZara,andH&M, Levi’sisalsoafastfashionbrandthat hasbeenquestionedforitsethical practices.'GoodonYou'ratedita middlescoreof"It'saStart"forits sustainabilityefforts.Thebrandhas madesomeprogressinsustainability, particularlyinitsuseofcotton.In 2020,83%ofitscottoncamefrom moresustainablesources,including BetterCotton,organiccotton,and recycledcotton.Ithasalsointroduced sustainablematerialslikeTENCEL lyocell,cottonizedhemp,andrecycled polyesterintoitscollections.Recently, ithasupdateditssustainabilitystrategy withcleargoalstoadvanceitsprogress andmeetstakeholderexpectationsfor environmental,social,andgovernance commitmentsandperformance.
WhileLevi'sdoesn'tuseexoticanimal skin,fur,orangora,itdoesusewool, leather,silk,anddownfeathers.There arealsoconcernsaboutthebrand’s laborjusticeandhumanrights practices.Ithasnotsignedontothe InternationalAccord,anagreementthat ensuresbettersafetyfortheworkers sewingtheirjeans.Peoplehavealso raisedconcernsaboutimprovingthe brand’slaborconditionsandensuring equalrightsandprotectionsforall workersinthefactorieswhereits productsaremade.
Despitethis,thebrandiscommittedto improvingitspractices,reducingwater consumptionthatgoesintoproduction, andadoptingmoresustainableefforts inthefuture.
Sustainable Ethical? The Iconic 501 Jeans ThemosticonicjeansofLevi’s,the 501jeans,werefirstreleasedin1873, makingthemover150yearsold.The jeanswereoriginallyintendedtobe durableworkpantsforminersand laborers,buteventuallyevolvedintoa fashionstapleandasymbolof Americanheritage.
The501sarestraight-fit,medium-rise jeanswithnotaperingintheleg.They areknownfortheircomfortablefitand haveaclassic,timelessappeal.The originalfitjeansformenareacultural iconthatholdsaspecialplacein Americanhistory.Variousiconic figures,includingminers,rockstars, andactorslikeMarlonBrando,James Dean,andElvisPresley,thathave contributedtotheirstatusasa quintessentialAmericangarmenthave wornit.Despitetheirlonghistory,the 501jeanshavecontinuedtoevolveand remainrelevant.Peoplehaveembraced themforcenturiesanddesignershave reinventedtheminfreshandrelevant ways,solidifyingtheirplaceinfashion history
The Levi’s 501 jeans are iconic for several reasons. Ithasundergoneseveraltransformationsthroughouthistory.Fromrelocatingrivetstoremovingbrandedbuttonsandadjusting thedesignduringWorldWarII,thejeanshaveadaptedtochangingneedsandpreferences.
It’sclassicandhasatimelesselegance.Itcanbeadaptedbyeverybodywithoutchangingtocapturetrends.Duetothisquality, awiderangeofindividualscanembraceit.
Levi’s501jeansareknownfortheirsturdyconstructionanddemocraticfit,makingthemmorethanjustasturdypairofpants.
Marketing Strategies for Success With a history of over 150 years, Levi's marketing strategies have changed and adapted to modern times while staying true to its denim heritage. Let's learn what strategies they have incorporated to mark their name in the fashion industry and make a global name.
CinematicStorytelling
Leviusescinematicstorytellingtoconnect withitstargetaudienceandtobuildbrand awareness.Oneofthemostfamous examplesofitisthe‘GoForth’campaign, whichwaslaunchedin2009.Thecampaign featuredaseriesofshortfilmsthattoldthe storiesofrealpeoplewhowerelivingtheir livestothefullest.Therecentuseof cinematicstorytellingwasthe2021 campaign,‘TheGreatestStoryEverWorn’, thatshowcasedstoriesofpeoplewhohad wornLevi’sjeansthroughouttheirlives. Levishaspartneredwithseveralbrandsand
ImmersiveShoppingExperience
Levibrick-and-mortarstoresaredesignedto createimmersiveshoppingexperiences.Its storeshaveinteractivedisplaysdesignedto showcaseproductversatilityoreducate shoppersaboutfit,washoptions,or constructiontechniques.Italsohas augmentedreality(AR)try-ontechnology inmanyofitsstores.
EmbracingAuthenticityandHeritage OneofthekeymarketingstrategiesofLevi’shasbeen embracingauthenticityandheritage.Ithasalways focusedonproducinghigh-qualitydenimproductsthat canwithstandwearandtear Thishashelpedthebrand inbuildingthetrustoftheconsumers.Ithasalsoalways highlighteditstiestoAmericancultureandhistory.The brandusesclassicAmericansymbolslikecowboysand horses,andworkswithfamousAmericanartistslike RoyRogers,toshowthatitisatrulyAmericanbrand.
StayingRelevant Levi’sconstantlyevolvesitsmarketingstrategiestostay relevantandtrendy.Itunderstandsitstargetconsumers, knowswhattheywant,andcreatesmarketingcampaigns aroundit.Italsocollaborateswithcelebritiesand influencestoreachthetargeteddemographic.These partnershipshelptogiveLevi’sjeansasenseof authenticityandcredibility.Italsohasahugesocial mediapresenceandutilizesittostayup-to-datewiththe latesttrends.
RetailCollaborations
retailerstolaunchlimitededitioncollectionsornewproducts. Thishelpsincreatingasenseofexclusivityandexcitement aroundtheproduct.SomeofthesebrandsincludeSupreme, Off-White,andJustinBieber Thesepartnershipshelpedthe brandreachawideraudience.
MARKETING REVENUE Levi’s net revenue in 2023 was $6.17 billion, a 0.17% increase from 2022 revenue. Over the years, it has seen growth and popularity among the youth and adults. While it has a lot to work towards its sustainable approach, it has made a name in the fashion industry and is synonymous with durability, comfort, and style.
Inthedynamiclandscapeofmarketing,astrategicapproachisessentialfor businessestothrive.Onetime-testedandwidelyrecognizedframeworkisthe 4Psinmarketingstrategy,whichencompassesProduct,Price,Place,and Promotion.Thiscomprehensiveguidewilldelveintoeachelement,unraveling thesignificanceofthe4Psinshapingsuccessfulmarketingstrategies.
Product: Atthecoreofanymarketingstrategyliestheproduct,theveryoffering thatacompanybringstothemarket.TheProductelementofthe4Psin marketingstrategyfocusesondevelopingaproductthatmeetsthe needsanddesiresofthetargetaudience.Thisinvolvesunderstanding consumerpreferences,conductingmarketresearch,andcontinuously innovatingtostayaheadofthecompetition.
Inaconsumer-centricera,creatingaproductthatnotonlyfulfillsa needbutalsoresonateswiththevaluesandaspirationsofthetarget marketisparamount.Businessesneedtocarefullyconsiderfeatures, quality,design,andbrandingtomaketheirproductstandout. Moreover,theProductelementinvolvesadaptingtochanging consumerpreferencesandevolvingmarkettrends.
CaseStudy:AppleInc.
AppleInc.servesasanexemplarycaseinmasteringtheProduct elementofthe4Psinmarketingstrategy.Renownedforitsinnovative andaestheticallypleasingproducts,Appleconsistentlyintroduces cutting-edgetechnology,sleekdesign,andseamlessuserexperiences. Thecompany’scommitmenttoqualityanddesignhascreatedaloyal customerbaseandsetindustrybenchmarks.
PrICE: Determiningtherightpriceforaproductisadelicatebalancingactthat significantlyinfluencesconsumerbehaviorandmarketpositioning.The Priceelementofthe4Psinmarketingstrategyinvolvessettingaprice thatreflectstheproduct’svaluewhileremainingcompetitiveinthe market.Pricingstrategiescanvary,rangingfromcost-basedpricing andvalue-basedpricingtodynamicpricingbasedonmarketdemand. Businessesmustconsiderfactorssuchasproductioncosts,competitor pricing,perceivedvalue,andtargetmarketaffordabilitywhen establishingthepricefortheirproductsorservices.Moreover,pricing decisionscanimpactoverallbrandpositioning,withpremiumpricing signalingexclusivityandlowerpricingstrategiesemphasizing accessibility.
CaseStudy:Netflix
NetflixprovidesaninterestingcasestudyinthePriceelement, employingasubscription-basedmodel.Offeringtieredpricingplans, Netflixcaterstovariousconsumersegments.Theplatform’sabilityto adaptitspricingstrategyasitexpandsgloballyshowcasesthe importanceofflexibilityinpricingtomeetdiversemarketneeds.
Place,thethirdelementofthe4Psinmarketingstrategy,emphasizes thedistributionstrategyforgettingtheproductintothehandsof consumers.Effectivedistributioninvolvesselectingtheright channels,establishingastrongsupplychain,andensuringproducts areavailablewhereandwhenconsumersneedthem.Placeisabout makingtheproducteasilyaccessibleandconvenientforthetarget audience.
Thiselementisparticularlycrucialintheeraofe-commerceand globalmarkets.Businessesneedtooptimizetheirdistribution channels,whetherthroughtraditionalretail,e-commerceplatforms oracombinationofboth.Strategicplacementcanenhancevisibility, accessibility,andoverallcustomerexperience.
CaseStudy:Amazon AmazonstandsasaprimeexampleofmasteringthePlaceelement. Withitsextensivenetworkoffulfillmentcentersandefficient deliveryservices,Amazonensuresthatcustomerscanaccessan arrayofproductswithunparalleledconvenience.Thecompany’s focusonlogisticsandrapiddeliveryhastransformedtheecommercelandscape.
PLACE: Promotion: Promotion,thefinalelementofthe4Psinmarketingstrategy, centersonthecommunicationstrategyusedtoraiseawarenessand persuadeconsumerstochooseaparticularproductorservice. Promotioninvolvesamixofadvertising,publicrelations,sales promotions,andpersonalselling.Thegoalistocreateastrong brandidentity,generateinterest,andultimatelydrivesales.
Inthedigitalage,promotionhasexpandedtoincludeonline channels,socialmedia,influencermarketing,andcontentcreation. Buildingacohesivepromotionalstrategythatresonateswiththe targetaudienceandalignswiththeoverallbrandmessageis essentialforcreatingalastingimpact.
CaseStudy:Coca-Cola Coca-Cola’slong-standingsuccessisoftenattributedtoitsiconic promotionalefforts.Frommemorableadvertisingcampaignsto strategicpartnershipsandsponsorships,Coca-Colahasconsistently reinforceditsbrandimageglobally.Thecompany’sabilitytoadapt itspromotionalstrategiestodiversecultureswhilemaintaininga consistentbrandmessageexemplifieseffectivepromotion.
Integrationofthe4Psinmarketingstrategy: Thetruepowerofthe4Psinmarketingstrategy liesintheirintegration,aseachelement complementsandreinforcestheothers.A successfulmarketingstrategyrequiresacohesive approachthatalignstheproductwiththeright price,distributionchannels,andpromotional activities.Let’sexplorehowtheseelementswork togetherusingahypotheticalexample.
CaseStudy:XYZElectronics XYZElectronics,afictionalelectronicscompany, islaunchinganewsmartphone:
Product:XYZElectronicsfocusesoncreatinga feature-richsmartphonewithcutting-edge technology,sleekdesign,andauser-friendly interface.Marketresearchindicatesademandfor advancedcameracapabilities,longbatterylife,and seamlessintegrationwithotherdevices.
Price:Consideringproductioncosts,competitor pricing,andtargetmarketaffordability,XYZ Electronicsadoptsavalue-basedpricingstrategy Thegoalistopositionthesmartphoneasa premiumyetanaccessibleoptioninthemarket.
Place:Toensurewideaccessibility,XYZ Electronicsstrategicallypartnerswithestablished retailchains,telecomcarriers,ande-commerce platforms.Thismulti-channeldistributionapproach maximizestheproduct’svisibilityandavailability.
Promotion:XYZElectronicsleveragesamixof traditionaladvertising,socialmediacampaigns, andinfluencerpartnershipstocreatebuzzaround thenewsmartphone.Thepromotionalstrategy emphasizesthedevice’suniquefeaturesand highlightsitsvalueproposition.
Byseamlesslyintegratingthe4Psinitsmarketing strategy,XYZElectronicsmaximizesitschancesof successinthecompetitivesmartphonemarket.The cohesiveapproachensuresthattheproductmeets consumerneeds,iscompetitivelypriced,easily accessible,andeffectivelypromotedtothetarget audience.
CONCLUSION The4Psinmarketingstrategyremainacornerstoneindevelopingeffective marketingstrategies.Asbusinessesnavigateanever-evolvinglandscape, understandingandoptimizingtheProduct,Price,Place,andPromotion elementscanpavethewayforsuccess.Bycarefullybalancingthese components,businessescancreateacompellingvalueproposition,resonate withtheirtargetaudience,andbuildstrong,enduringbrandsinthemarket.
The4Psofferatimelessframeworkthatcontinuestoguidemarketersin shapingimpactfulstrategiesandadaptingtotheevolvingneedsof consumersandmarketsalike.
