The Best Meditation Apps: Your Guide to Find Inner Peace Blog
Resilient Leader in the How Dunkin' Donuts Became a Cultural Icon? Sydney: The City of Surprises
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Utkarsha P.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Ashwini D. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Impact-driven Leadership! DearReaders,
Welcometoourspecialeditionof The Enterprise World, wherewespotlight“TheMost InfluentialBusinessLeaderstoWatchIn2024.”Thisissueisdedicatedtocelebratingthe trailblazers,visionaries,andinnovatorswhoareredefiningthebusinesslandscapewiththeir unparalleledleadershipandforward-thinkingstrategies.
Aswenavigatethroughaneramarkedbyrapidtechnologicaladvancements,shiftingmarket dynamics,andevolvingconsumerexpectations,theroleofinfluentialbusinessleadershasnever beenmorecritical.Theseleadersarenotjustadaptingtochange;theyaredrivingit,settingnew standardsofexcellence,andinspiringcountlessotherstofollowintheirfootsteps.
Inthisissue,wehavemeticulouslycuratedalistofexceptionalleadersfromdiverseindustries, eachofwhomhasdemonstratedremarkableingenuity,resilience,andacommitmenttomakinga positiveimpactontheworld.FromtransformativeCEOsanddisruptiveentrepreneursto visionarythoughtleadersandindustrypioneers,ourselectionrepresentsthebestandbrightest mindsshapingthefutureofbusiness.
Throughin-depthinterviews,personalstories,andexpertinsights,wedelveintothejourneysof theseextraordinaryindividuals.Weexplorethechallengestheyhaveovercome,theinnovative strategiestheyhaveemployed,andthevisionthatpropelsthemforward.Theirstoriesarenot justnarrativesofsuccessbutalsopowerfultestimoniesofleadership,perseverance,andthe relentlesspursuitofexcellence.
Onthecoverofthisissue,wehavefeatured (GlobalDistributionLeadat Dr.FaizR.Abbasi Barco).Faizhaslednumerousteams,consistentlystrivingforcollectivesuccess.Currently,he leadstheglobaldistributionstrategyforBarco’sImmersiveExperiencebusinessunit,which includesprojectionandimageprocessingproducts—workingwithdiversepartnersworldwide.
Thankyouforjoiningusonthisjourneyofdiscoveryandinspiration.Weareexcitedtobring youclosertotheleaderswhoareshapingthefutureofbusinessandlookforwardtowitnessing thecontinuedsuccessandinfluenceoftheseremarkableindividualsintheyearstocome.
Shalmali W. halmali
Forthecoverreadabout-
Onthecoverofthisissue,wehavefeaturedDr.FaizR.Abbasi (GlobalDistributionLeadatBarco).Faizhaslednumerous teams,consistentlystrivingforcollectivesuccess.Currently,he leadstheglobaldistributionstrategyforBarco’sImmersive Experiencebusinessunit,whichincludesprojectionandimage processingproducts—workingwithdiversepartners worldwide.
Faiz’sbreakthroughintothefieldbeganwhenaleadingaudiovisualcompanyvisitedhiscollegeforcampusplacements. PursuinganMBAatthetime,Faizsuccessfullysecureda placementthrougharigorousselectionprocessandbeganhis professionalcareerasaTerritoryManagerforSalesinMumbai, India.
Itwas“the”momentthatsparkedinFaizapassionforthe audio-visualindustrythathasonlygrownstrongerastheyears havepassed—markingthebeginningofhisillustriouscareeras one of the most influential business leaders to watch in 2024.
Faiz’sjourneytoleadershipbeganinhisschoolanduniversity days,operatinginrolessuchasclassmonitor,cultural secretary,andgeneralsecretaryoftheStudent Union—instillinginhimasenseofresponsibilityand leadershipearlyon.
AturningpointwaswhenFaizwasaskedtoleadateaminthe MiddleEast.Itwasaprofessionalmilestone,asitinvolved managingdiverseteamsandnavigatingcomplexmarket dynamics.Sincethen,Faizhaslednumerousteams, consistentlystrivingforcollectivesuccess.
HisjourneywithBarcostartedfiveyearsago,astheNational BusinessHeadforIndiaandtheSAARCregion.Hehas progressedintovariousrolesandcapacitieswithinthesame organizationsincethen.
Dr. Faiz R. Abbasi
UPSHOT BLOG Sydney: The City of Surprises
The Best Meditation Apps: Your Guide to Find Inner Peace
CASE STUDY Article 38 How Dunkin' Donuts Became a Cultural Icon?
How To Leverage Your LinkedIn Network To Reach Investors as an Entrepreneur
DR. FAIZ R. ABBASI A Resilient Leader in the Audio-Visual Industry In his humble words, Dr. Faiz R. Abbasi, Global Distribution Lead at Barco, describes his entry into the audio-visual as quite accidental. However, as you delve deeper into his fascinating journey, you realize the amount of industry success he has achieved is not a product of mere luck.
Faiz’s breakthrough into the eld began when a leading audio-visual company visited his college for campus placements. Pursuing an MBA at the time, Faiz successfully secured a placement through a rigorous selection process and began his professional career as a Territory Manager for Sales in Mumbai, India.
It was “the” moment that sparked in Faiz a passion for the audio-visual industry that has only grown stronger as the years have passed—marking the beginning of his illustrious career as one of the most inuential business leaders to watch in 2024.
Barco | Global Distribution Lead
Cover Story
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Sources of Inspiration for Faiz: Prophet Mohammad Lee Iacocca • Nelson Mandela
• Abraham Lincoln
ATurningPoint Faiz’sjourneytoleadershipbeganinhisschooland universitydays,operatinginrolessuchasclassmonitor, culturalsecretary,andgeneralsecretaryoftheStudent Union—instillinginhimasenseofresponsibilityand leadershipearlyon.
AturningpointwaswhenFaizwasaskedtoleadateamin theMiddleEast.Itwasaprofessionalmilestone,asit involvedmanagingdiverseteamsandnavigatingcomplex marketdynamics.Sincethen,Faizhaslednumerous teams,consistentlystrivingforcollectivesuccess.
HisjourneywithBarcostartedfiveyearsago,asthe NationalBusinessHeadforIndiaandtheSAARCregion. Hehasprogressedintovariousrolesandcapacitieswithin thesameorganizationsincethen.Currently,heleadsthe globaldistributionstrategyforBarco’sImmersive Experiencebusinessunit,whichincludesprojectionand imageprocessingproducts—workingwithdiverse partnersworldwide.
AdaptingtoChange Managingchangehasbeenoneofthebiggestchallenges Faizfaced.Especiallyintheaudio-visualindustry, balancingshiftingprioritieswhilemaintainingteam moralecanbedaunting.Toovercomethischallenge,he focusesontransparentcommunication—ensuringhisteam isinformedandinvolvedinkeydecision-making processes.
• Warren Buffett
• Mahatma Gandhi • Tariq bin Ziyad
• Oprah Winfrey
Conflictresolutionanddecision-makingduringuncertain timesisyetanotherblockade.Tonavigatethesecomplex challenges,developingleadershipskillsandseeking mentorshiphavebeenpivotal.
Whethertriumphorchallenges,theprofoundimpactFaiz canmakeonhisteam,organization,andtheindustryis whatmotivateshimtocontinueleadingthrough.Witnessing histeamgrowandsucceed,andknowingthattheir collectiveeffortsdriveinnovationandpositivechange, fuelshispassionforleadership.AccordingtoFaiz, challengesareopportunitiesforgrowthandlearning,and overcomingthemtogetherstrengthenstheteamspirit.
“The vision of a better, more connected world through advanced audio-visual technology keeps me motivated and inspired every day.” Cover Story
“The opportunity to work with diverse teams and partners across the globe to deliver cutting-edge audio-visual solutions is incredibly fullling.” Cover Story Industry Mentors: The following leaders have imparted invaluable knowledge and insights into the audio-visual business. Ankur Goel
Roshan Gupta
Sanjay Bansal
Rajiv Bhalla
Marc Remond
Wouter Bonte
Ta Loong Gan
Nathalie Andersen
EmbracingDiversity Integrity,empathy,collaboration,accountability,respect, transparency,andcontinuouslearningarethesevencore valuesthatguideFaizasaleader.Faizbelievesinleading withauthenticityandmaintaininghighethicalstandardsin allhisinteractions.
Professionally,heprioritizesthewell-beingofhisteam, cultivatinganinclusiveenvironmentwherediverse perspectivesarevalued.Tostayaheadofthecurveinthe audio-visualindustry,Faizisalsodedicatedtocontinuous learning,bothforhimselfandhisteam.
Faiz’speople-firstapproachsetshisleadershipstyleapart. Heprioritizesbuildingstrong,trustingrelationshipswithhis teamandstakeholders—notoverlookingthekeyroleofa motivatedandstructuredteaminachievingorganizational goals.Bybeingadaptable,Faizeffectivelynavigatesa diverseculturallandscape,promotingcollaborationacross borders.
“My commitment to data-driven decision-making ensures that our strategies are grounded in accurate insights and trends, enabling informed and effective actions.”
Inuential Leadership Insights Book: "Leaders Eat Last" by Simon Sinek: Emphasizes creating a culture of trust and collaboration, prioritizing team well-being.
Philosophy: Servant Leadership: Focuses on serving others and putting team needs rst, empowering them to reach their full leadership potential.
Quote:
John C. Maxwell: “A leader is one who knows the way, goes the way, and shows the way.” Encapsulates leading by example, knowledge, and effective guidance.
The Expansion Vision As the Global Distribution Lead, Faiz is passionate about driving innovation and expanding Barco’s reach into new markets. Equally important to him is mentoring and developing future leaders, ensuring that the audio-visual industry continues to thrive with fresh talent and innovative ideas.
Faiz has a unique approach to enhancing Barco’s market presence. For mature markets, he aims to grow further by keeping relationships alive and partners motivated. Under his leadership, the company maintains transparency and a healthy relationship with its long-term partners.
For emerging markets, Barco plans to expand its distribution footprints and work with distribution partners to ll gaps and distribute its products. For this, the strategies include promotions, campaigns, and a continuous learning approach to remain innovative.
“The opportunity to work with diverse teams and partners across the globe to deliver cutting-edge audio-visual solutions is incredibly fullling.”
MemorableLearningExperiences Throughouthiscareer,thepoweroflisteningisoneofthe mostinvaluablelessonsFaizhaslearned.Bytruly understandingtheperspectivesandconcernsofhisteam,he makesinformeddecisionstofosteracollaborative environment.Adaptabilityisanothercornerstoneofhis leadershipphilosophy—embracingflexibilityandopennessto change.
Faiz highlights two significant sales pitches as learning experiences:
1.Onhisfirstdayatthejob,Faizaccompaniedaseniorsales associatetoapresentationforaBank.Unfortunately,hewas unawareofthecustomerdetailsandwasjustaskedtoshadow hissenior.Theproposalwasnotwell-received.Thistaught Faiztheimportanceofthoroughlyresearchingthe organizationandcustomizingthesalespitchtofittheir specificneeds.
2.FaizwasaskedtopresenthissalespitchtotheformerCEO ofareputedbank.HealsometmanyotherC-levelexecutives frommajorcompanies,wherehehadtobepolished,welltrained,andthoroughlypreparedtopresentinfrontofsuch esteemedleaders.Itwasaremarkableopportunityanda substantiallearningexperience.
WordsofWisdomfortheAspiring Toaspiringfutureleaders,Faiz’sforemostadviceisto identify your passion and purpose early on. Heemphasizes thatcontinuouslearningandalwaysseekingknowledgeare crucialqualitiestostayupdatedwithindustrytrends. Embraceinnovationandremainopentonewideasand technologies.Buildingarobustnetworkofmentorsandpeers canprovideinvaluablesupportandopportunitiesforgrowth.
Moreover,hesuggestsprioritizingcustomerneedsand leadingwithintegritytoensureyouractionsconsistently alignwithyourvalues.Effectivecommunicationisessential forbuildingtrustandfosteringcollaboration.
“Stay persistent and patient—success often requires time and perseverance.”
AdvicetoYoungerSelf Reflectingonhiscareer,onepieceofadviceFaizwouldlike togivetohisyoungerselfisto prioritize self-care and set boundaries early on—underliningtheimportanceof
maintainingahealthywork-lifebalance.Learningtosayno whennecessaryiscrucialformanagingworkloadand avoidingburnout.
Hewouldalsoadviseembracingfailuresaslearning opportunitiesandremainingpersistentduringchallenging times.Trustingthejourneyandstayingtruetohisvalues havebeenkeytohisgrowthandsuccess.Hebelievesthese principleswouldhaveguidedhiminnavigatinghiscareer withgreaterresilienceandfulfillment.
StrikingtheWork-LifeBalance Maintainingawork-lifebalanceasaleaderrequires intentionalityanddiscipline.Isetclearboundariesbetween workandpersonallife,prioritizingtaskstoensure efficiency.Regularbreaksandshortwalkshelpmestay focusedandenergized.Planningfamilytimeandvacations isessentialforrechargingandmaintainingahealthy balance.
Reflectingonhisdailyactivitiesandadjustingtheschedule asneededhelpsFaizstayorganizedandproductive.By committingtothesepractices,hesustainsbothhis professionaleffectivenessandpersonalwell-being.
EarnedAccolades Nineyearsago,Faizsetupthegovernmentbusiness practiceforanaudio-visualcompany Thisinitiativeopened newavenuesandsignificantlycontributedtothecompany’s growth.Beyondthat,expandingthedistributionfootprintin theSAARCregionastheNationalBusinessHeadfor SAARCwasanothernotablemilestoneforFaiz.
UnderFaiz’sleadership,Barcohasdemonstrated adaptabilityandstrategicvision—expandingitsdistribution networkintonumerousemergingglobalmarkets.Moreover, gettingnominatedforthe “APAC 40 under 40” and “Channel Chief” awardswereproudmomentsthat recognizedFaiz’sleadershipefforts.
Did you know there are more than 250 languages spoken in Sydney? One-third of the residents speak a language different from English. Apart from the Opera House and sun-kissing beaches, there are many things you should know about. You can taste amazing foods at top-notch dining markets with local crafts and avors, stay and play at western parklands, learn to surf, enjoy Q station, swim at Bondi Icebergs, and explore other beautiful sites in the city.
Join us on a journey where we will learn about Sydney's rich and fascinating history, some of its interesting facts, and a brief guide on how to explore the city.
Where is SYDNEY Located ? Sydney is the most populous and largest city on Australia’s southeast coast Tasman Sea. of the The city is built around a beautiful natural harbor, often considered one of the most beautiful places in the world, and features multiple landmarks to explore and enjoy.
Climate and Best Time To Visit Here, you will learn about temperatures in different seasons. Pick the one that suits you best for your travels.
Summer(DecembertoFebruary)
Theaveragetemperatureduringthesummerseasonlies between26.33°Cand19°C.Onecanenjoythebrilliant beaches,harborsides,open-airtheatres,andbayrestaurants. ThisistheseasonofmagicalChristmasmarketsand thrillingNewYearparties.Andmoreimportantly,during thisseason,youcanenjoytheenchantingfireworksdisplay, whichisworldfamous.
Autumn(MarchtoMay)
Theaveragetemperatureduringtheautumnseasonlies between10.9°Cand25.2°C.Itisbetterfortravelerslooking foracool,crisp,andpleasantenvironmenttoseethe nation'sbounty-AutumnHarvestFestival,theLeura GardensFestival,TulipTime,andthemagnificentlyvivid SydneyFestival.
Winter(AugusttoAugust)
Theaveragetemperatureduringthewinterseasonlies between7.1°Cand18.3°C.Inthesemonths,youcan experiencemultiplethings:outdooriceskating,swimming inheatedpools,citrusfruitpicking,galleryhopping,and sippinghotchocolates.Ifyou’replanningtovisitinthe winterseason,makesuretopackwarmclothes,including scarvesandboots,andawaterproofjacket.
Spring(SeptembertoNovember)
Theaverageairtemperatureduringthespringseasonlies between10.3°Cand24°C.Inthesemonths,touristscanbe involvedinvariousactivities,includingkiteflying,beer drinking,andindiemusic.Youcanalsoenjoythemost renownedoccasions: theUndergroundFilmFestival,the SurryHillsFestivals,theCabramattaMoonFestivals,the CamdenGardenFestival,andtheSydneyCraftBeer Festival.TemperaturesinAustraliaareunpredictable,soit's alwaysbettertocarrysafetyclothes.
Rich & Fascinating History Sydneyhasalongandinterestinghistory Thearea hasbeenhometotheIndigenousEorapeopleforat least40,000years,wholivedinharmonywiththe landanddevelopedrichculturaltraditions.
Itshistorybeganin1770,whenBritishexplorer CaptainJamesCooksailedintoBotanyBay.In 1788,CaptainArthurPhillipledtheFirstFleetto PortJackson,wheretheysetupaprisoncolonyfor convicts.Theearlyyearsweretough,withsettlers facingharshconditionsandconflictswiththe Indigenouspeople.Despitethesechallenges,the colonygrew,andconvictsbuiltmuchoftheearly infrastructure.
Inthe19thcentury,thecitychangedfromapenal colonytoabusyportcity Thegoldrushofthe 1850sbroughtmanyimmigrants,boostingthe economyandpopulation.Bythelate1800s,ithad becomeamajortradecenter.
The20thcenturysawthecitytransformintoaglobal citywiththeconstructionoflandmarkslikethe SydneyHarbourBridgeandtheSydneyOpera House.AfterWorldWarII,immigrationmadeitone oftheworld'smostmulticulturalcities.Today,itisa vibrantmetropolis,celebratingitsrichhistoryand diverseculturalheritage.
ClampizzaatBellaBruttaisfamousforits freshclamsandcrispycrusts.Thegarlicand lemonzestgiveitadelicioustaste.Themajor ingredientsusedtomakeitare:freshclams, garlic,oliveoil,parsley,lemonzest,mozzarella cheese,tomatosauce,andpizzabase.
Yellowfintunacheeseburger:Itisfamous becauseofitshigher-qualitytunausethanbeef. Itistastyanddifferentfromotherclassicburgers. Themajoringredientsusedinitare-yellowfin tunafillet,cheddarcheese,briochebun,lettuce, tomato,onion,pickles,andsomespecialsauce.
Wood-firedbreadatTotti’s:It'scrispyoutside andsoftinside,whichmakesitapopular ingredientinmeals.Itisbakedinawood-fired oventogiveitabrillianttaste.Themajor ingredientsusedinitare-flour,water,yeast,salt, andoliveoil.
RoastchickenatSean’sPanorama:Itis famousforitssimpleanddeliciousflavor.Itis madewithsimpleandfreshingredientschicken,herbs,garlic,lemon,andoliveoiland roastedforatastymeal.
ChocolateganachetartatBourkeStreet Bakery:Ifyou’resomeonewholikeschocolate, youshouldgiveitatry.Theingredientsusedinit are-darkchocolates,heavycream,butter,tart crust,andseasalt.
Must-Eat Dishes 5 Interesting Facts About SYDNEY You Know 10 Didn’t ThenicknameofSydneyisSinCity.
Sydneyisoneofthemostexpensivecitiesintheworld.
Itisoneofthemostmulticulturalcitiesintheworld.
Eachyear,thecityhostsanaverageof3.5millioninternationalvisitors.
Ithasover100beachesofdifferentsizes.
In2010,thecityhostedtheworld’slargestrunningrace,with80,000runners.
ThecityhassettheGuinnessBookofRecordsforproducingacontinuouslineofpizzas measuring221metersinlength.
TheSydneywebfunnelspideristhemostdangerousspideronearthandcankillhuman beingswithin15minutesofabite.
TheSydneyHarbourBridgeisthewidestandtalleststeelarchbridgeintheworld.
QueenElizabethIIopenedtheSydneyOperaHouseonOctober20,1973.Itis185meterslongand120 meterswide.Today,eachyear,ithosts200,000visitors.
Tips For Travelers Must-visit places: There are endless things to see in Sydney. Here you will nd the top 10 of them
Opera House
Bondi Beach
Harbour Bridge
Royal Botanic Garden
Taronga Zoo
Blue Mountains
Art Gallery of New South Wales
Darling Harbour
Manly Beach
The Rocks.
Currency Clothes To Carry ThecurrencyusedinthecityistheAustraliandollarforalltypesoftransactions.Youcanexchangecurrencyanywhereat airports,banks,orexchangeoffices.
Forsummercarry- lightclothing,swimsuits,sunscreen,andahatforsunprotection;andforwintercarry-warmlayers, includingajacket,scarf,andglovesforcoolertemperatures.
C O N C L U S I O N
Sydney is an amazing destination that has something for everyone. Whether you are a history explorer, a traveler, or someone who loves eating, enjoying the weather, and attending festivals, this city will never upset you. Plan your next trip to this amazing destination.
Inthemodernworld,peopleoftencannotreplacesome qualitytimetorelaxandlookafterthemselves,that’swhy theyneedthebestmeditationapps.Anxietyandstressare somecommonconditionsthatcanaffectthelivesof millionsofpeople.Meditationremainsagreatwayfor individualstocountertheseproblemssinceithasmany positiveeffectsonthehumanmind,emotions,andeventhe physicalself.Meditation,especiallywiththeflexibility offeredbytechnology,hasbecomemucheasierthrough meditationapps.Inthisarticle,wewilldiscoverthebest meditationappsandlearnaboutthefacilitiestheyprovide andhowtheycanmakeyoufeelcalmandhappy
TheRiseoftheBestMeditationApps TheNeedforMindfulness: Intoday'sworld,morepeoplearelookingforwaystomaketheirliveshappierandhealthierwiththehelpofmeditation.The life-changingeffectsofmeditationincludestressreduction,improvedfocus,betteremotionalwell-being,andenhancedsleep. However,settingasidetimeandsearchingforaplaceforpracticecanbecomeamajorproblem.Thisisespeciallytruefora newclientwhodoesnotknowwhatkindofmeditationispreferable.
Technologymeetsmindfulness: Thebestmeditationappshavebeendevelopedasasolutiontothisproblem,allowingpeopletobringmeditationintotheir lives.Theseapplicationshavedonationsforsessions,music,breathingexercises,andotherfacilitiesaccordingtothe requirements.Thesemeditationappsareeasilydownloadableandeasytouse.Everyone,includingchildren,preferstouse themtohelppromotemindfulnessandrelaxation.
FeaturesandBenefits:
Headspaceisoneofmyfavoritemeditationapplicationsbecauseithasalotofguided sessionstailoredtothepurpose,includingstress,focusing,sleeping,andanxiety The benefitisthatnomatterwhetherapersonisafirst-timeuseroftheapporan experiencedmeditator,itispossibletosearchforaspecifictypeofsessioneasily Headspaceisperfectfornewcomersandthosewholikeprogrammedmeditation. Hence,withadifferentcontentlibraryandafocusonprovidingpeoplewiththetools foreducation,thisisoneofthemostcompleteprogramsforself-improvementandwellbeing.
1. Headspace
FeaturesandBenefits:
Calmisanotherverypopularapplicationforlearningmeditation.Ithasasimpledesign andanextremelywidecollectionofguidedmeditations.Theapplicationiscenteredon relaxation,mindfulpresence,andimprovingthequalityofsleep.Ithasmanyfeatures fortheuser.Calmfitsbestfortheaudiencewhowantsanappwithabeautiful appearanceandagreatselectionofmeditativeandrelaxationmaterials.Duetothe concentrationonsleepandthemasterclassesledbyspecialists,itcanbeusefulfor improvingone’squalityoflife
3. Insight Timer FeaturesandBenefits:
2. Calm FeaturesandBenefits:
InsightTimerisafreemeditationappwiththelargestcollectionofguidedmeditations. Therearethousandsofsessionswithintheappcreatedbydifferentteachersand followingdifferenttraditions.Thesocialpartoftheapplicationmakesusersengagewith othersanddiscoverdifferenttypesofmeditation.Hence,InsightTimerissuitablefor thoseclientswhoarelookingforawide-rangingandcommunity-basedmeditationapp. Theresourcesofguidedmeditationthatitoffers,togetherwiththeavailabilityofits extensivelibraryforthousandsofsessions,makeithighlyusefulfornewandold meditationenthusiasts.
4. Ten Percent Happier TenPercentHappierisanappthatoffersguidedmeditationwithinstructorstrainedto communicatewithcompletebeginners.CreatedbasedonthestoryrelatedbyDanHarris, theapplicationprovidesusefultipsonpracticingmeditationaswellasintroducingsuch anapproachtoone’slifestyle.Nothingissugar-coatedoroverpromisedinTenPercent Happier Thereforesuitsthosewhohavelittletonoknowledgeandexperiencein meditatingorthosewhoarestillindoubtregardingtheimpactsofmeditating.The practicalityofitsuseanditsimportanceineverydayapplicationsmakeitaneffective methodforincorporatingmindfulnessintoone’slifestyle.
5. Simple Habit FeaturesandBenefits:
SimpleHabitisanappformeditationaimedathelpingpeoplewithabusyschedulefind shortyetefficientmindfulnessexercises.Anotheradvantagethatstandsoutisthe availabilityofmanyshorter,5to15-minute-longsessionsthatareeasilysuitablefora fast-pacedlife.GivenhoweasySimpleHabitistofitintoone’sdailyschedule,itis perfectforpeoplewithtightscheduleswhowishtobemindful.Duetoitsshortduration andconcentrationinthegivenbrief,itisaperfectstress-relievingandrelaxationaid.
FeaturesandBenefits:
Talkingaboutthebestmeditationapps,Breatheisanextensiveapplicationaimedat enhancingpsychologicalandemotionalqualitiesfortheusers,andtheapplication’s catalogincludesmanymaterialsofvariousthemesandformats.Theuserinterfaceof theappisquitefriendly,anditseemsthatnewusersarenotgoingtohavemanyissues adaptingtotheappwhenithasarathervastcontentcollection.Customersinterestedin all-inclusivemeditationappsshouldusetheBreatheapp,asithascustomizedmaterials andaccesstoalifecoach.Becauseitaddressesissuesconcerningthementaland emotionalcapacitiesofanindividual,itprovestobeabeneficialresourceforpersonal development.Henceitisalsothepopularandbestmeditationapps.
7. Smiling Mind FeaturesandBenefits:
6. Breathe FeaturesandBenefits:
SmilingMindisafree-to-usemeditationappthathasespeciallybeendevelopedfor citizensofallagesandchildrenandteenagersinparticular.Basedonitsdependenceon theprinciplesofresearchandconcernformentalwell-being,theappisusefulforthose whowanttoembracemindfulnessintheirandtheirfamilies’lives.SmilingMindis perfectforpeopleandhouseholdswhoarelookingforascientificallyresearched meditationapplicationthatisavailableforfree.Onaccountofthebook’sspecial emphasisonmentalhealthandage-appropriateinvolvement,thereaderwillfinditvery usefulincultivatingmindfulnessandpositivepsychologicalhealthineachphaseofthe lifecycle.
8. Mindfulness Daily
MindfulnessDailyisameditationapplicationthatassistsusersinpracticingmindfulness ineverydaylife.Itismorerigidthanthepreviousoneandisfocusedoncreating mindfulnessskills.Forexample,theMindfulnessDailyappwillsuituserswhowantto integratemindfulnessintotheirlives.Thus,theprimarystrengthofthisapplicationliesin itsdailyhabitsandtheprogress-trackingfeaturesthatmakeiteasyforonetodevelop mindfulnesspractice.
9. Aura FeaturesandBenefits:
FeaturesandBenefits:
Auraisameditationapplicationthatadaptsmeditationsessionswiththehelpof artificialintelligencedependingontheuser’sfeedback.Itprovidesvastcontent exclusively,whichcanenhanceone’spsychologicalfitness.Auraisperfectforusers whowouldliketohaveameditationwithaprogramthatwillchangeaccordingtoone’s well-beingandmood.Duetoitsrestrictedsessionsandtheabilitytotrackmoods,itisa greatappforpeoplewithlittletime.
TheMindfulnessAppisplannedtoguideusersindevelopingastableand,atthesame time,easilymanageablemeditationroutine.Herearethefeaturesthatuserswillfind helpfulinimprovingtheirlevelofmindfulness.Thesebestmeditationappsaregreatfor peoplewhowanttomeditatedailybutatthesametimewantsomeorderinitbecause thereisanoptionforguidedandsilentmeditation.Duetoitssimplestructurebasedon thenotificationtoimprovemindfulnesslevelsandtherecordoftheresultsachieved,it isusefulforself-development.
Ÿ AccessibilityandConvenience:Mobileapplicationsthatofferguidedmeditationhelptointroducemindfulnesstopeople andletthemmeditatewhereandwhentheywant.Theadvantagethiscomeswithisthattheycanbeeasilyscheduledin theuser'sdailyschedulestostartincorporatingmeditation,regardlessoftheday’sbusyschedule.
Ÿ GuidedSupport:Asfornewcomerstomeditation,thepresenceofapplicationsismorethanusefulasitgivesthe necessaryguidanceandexplainstheprocessindetail,suggestingvariousmethodstocreateareliablebaseformeditation. Othergeneraladvantagesincludethoseforexperiencedmeditators.Gettingintroducedtonewpracticesandincreasing meditationisalwaysgoodforthemeditator.Togetsuchguidedsupportathomeisoneoftheimportantbenefitsofabove -mentionedbestmeditationapps.
Ÿ Personalization:Awidevarietyofmeditationapplicationsprovideuserswithspecificsofsuggestedmeditations accordingtotheusers’productiveprofiles,preferredstyles,andearlierpracticeexperiences.Thisformofpersonalization makesitpossiblefortheuserstogetcontentthatsuitsthembestandthereforemakestheprocessofmeditatingmore productiveandfuntoassume.
Ÿ CommunityEngagement:However,someapplicationsenableuserstomeetpeoplewithsimilaraimsandobjectivesand becomepartofacommunity.Severalfeaturesofthecommunitycanalsobeusedtofurtherencourageuserstostickto theirmeditationroutine.
Thesebestmeditationappshavetakenpracticesoncereservedformonksornew-agespiritualists.Andputthematone’s fingertips,allowingfortheconvenientandpainlessinsertionofmeditationintoone’sdailyroutine.Astheseappshave numerousfeatures,contents,andbenefits,theyarevaluableforenhancingmental,emotional,andphysicalhealth.Thereare varietiesofmeditationappsthatareavailableonthemarketwithdifferenttechniquesthathelpbeginnersaswellas experiencedmeditators.Therefore,byreadingthroughtheoffersbestmeditationapps,itwillbepossibletochoosethe practicesandmethodsthatmakesenseinthedailylivesofusers.
How Became a Cultural Icon?
StartyourdaywithDunkin'Donuts' mouth-wateringcoffeeandfreshly bakeddelights.Fromclassic donutstoboldcoffeeblends,Dunkin'is yourgo-toforadelightfulmorningboost orasweetafternoon.Dunkin’isthe brandthathascapturedasuccessful brandimageforitstastydonutsand coffeewithitsstandardserviceareain thefoodandbeverageindustry.Since beingestablished,Dunkin’haschanged noticeably.Inthisarticle,wewillseethe strategiesandtheirdetailedtimeline historyandevolution,alongwiththe factorsthathavehelpedthiscompany growandhaveastrongposition.
HistoryandEvolution Intheearlyyears,WilliamRosenberg establishedthecompanyin1950in Quincy,UnitedStatesofAmerica. Rosenberg’svisionfocusedonthe ordinaryandtastefulimageofacoffee anddonutoutletthatwouldtargetthe workingpopulation.Inthefirststore, therewereonlyfifty-twotypesofdonuts documented,withfreshcoffeebeingits specialty.Expansionandfranchising foundationalstoresuccessledhimto considerfranchisingasawayof expandingthebusiness.In1955,Dunkin’ Donutshaditsfirstfranchiseand discovereditswaytoaquickexpansion. Thefranchisingmodelwassomewhat successful,asthecompanymanagedto expanditsoutlets,strengthenitsposition, andretainhigh-qualityaswellas customer-orientedservice.
In2018,itdeclaredatoprebranding exercisewherethequalityofthe company’snamewasreducedtomere ‘Dunkin’toshowitsmenubeyond doughnuts.Thiswasdoneaspartofthe othermovesdesignedtoupdatethe imageofthisbrandandtargetyounger, moremulticulturalconsumers.Though, withthechangeofthename,Dunkin’ Donutsisstillpopularamongmillionsof customersallaroundtheworld.
Business Model and Strategy Franchise Model:
The company mainly uses a franchising business model, which has been a central factor in the expansion of the company. Through this model, it can manage people in each market and gain local workers and capital while maintaining the same rules throughout all the stores. In return, franchisees receive detailed courses, regular assistance, and use to supply networks.
Menu Innovation:
Another strength that is well-proven with Dunkin’ Donuts is exibility in menu offerings to reect everchanging consumer preferences. However, with core products such as donuts and coffee, there has been the inclusion of breakfast sandwiches, bagels, and smoothies, among others. Daily and weekly specials like pumpkin spice products are helpful in terms of food variety and attractiveness.
Digital Transformation:
Digital technology has been adopted as part of the company’s strategies. The brand also introduced its mobile application in 2012, including ordering from the mobile app, membership reward programs, and offers. Smartphone user interfaces have grown to become a powerful marketing arm through mobile applications; a clear case is the Dunkin’ Donuts mobile application.
MarketingandBrandPositioning • TargetAudience:Itfocusesonasomewhatdiverse audienceofconsumers,involvingworkersandotherbusy individuals,smallfamilies,andtheyouth,insearchof quickservesoffoodanddrinkingwater Thetarget marketingmessageconsistsofdeliveringthemessagethat thebrandisreliable,fast,andofgoodquality.
• AdvertisingCampaigns:Throughouttheyearsthatithas beeninoperation,Dunkin’Donutshasdevelopedseveral advertisingcampaignsthathavegainedacceptanceinthe market.The“AmericaRunonDunkin”slogan,whichwas launchedin2006,furthersupportsthispropositionby focusingontheinstitution'severydayinvolvementinthe livesofAmericans.Thisparticularcampaignhasbeen particularlybeneficialforimprovingbrandassociationwith thatofacoffeeandbreakfastplace.
• SocialMediaandInfluencerMarketing:Ithas successfullyusedsocialmediaplatformstocapture customersandintroducenewproducts.Thepresentplans forsocialmediaincludeofferingenjoyableand understandingcontent,encouragingconsumers'comments andactivity,andformingpartnershipswithkeyopinion leaders.Suchactionshaveprovidedthebrandwithdetailed informationregardingitsfansandestablishedanonline communityforthem.
Marketing And Brand Positioning • KeyCompetitors:Dunkin’Donutsfaces hardcompetitionandpotentialglobal competitorsinthemarket,withmajor strategiccompetitorsbeingStarbucks, McDonald's,andTimHortons.Thesebrands offerdifferentvaluepropositions,sothe industrycanbeconsideredhighly competitive.
DifferentiationStrategies Dunkin'Donutshastoofferitsservicesatlower prices,beeasilyaccessible,andhaveawiderange ofservicesandproducts.Thetargetconsumption patterncanhencebeattributedtothebrandfocus, whichhighlightsconvenienceintermsofspeed, findingwhatcustomersneed,andsatisfactionwith theirhunger Also,theaccessibility,whichrefers tonumerousoutletsavailablethroughoutthe country,indicatesthatitcannotbelimited.
FinancialPerformance Dunkin'Donutshassteadyrevenuegrowth coupledwithwell-managedcosts.Itstatesthatthe brand'srevenuegrowthisdrivenbynewstore development,greatersame-storesales,and expandedmenuoptions.
Profitability:Thefranchisemodelisutilizedto increasethefirm'sproductivitybyloweringthe capitalrequiredforstoreexpansion.Thefee collectedasafranchise,alongwiththeroyalty income,guaranteesaregularincomeandisthe reasonforoperationalsuccessinachievingthe chosengrossmargin.
ChallengesandOpportunities • Challenges:Italsohassomedifficulties,like competitors'actions,shiftsincustomers’ preferences,anddissimilaritiesinthemacro environmentthatmayaffectthebrand.Further, behindthequalityandserviceithascollectedover theyears,formingahugefranchisingnetwork,is anotheractiveprocess.
• Opportunities:Thefirmcanexpanditsmarketing inthedomesticandglobalmarketsformoresales andgrowth.Also,thereisalwaysanopportunityto investmoreindigitaltechnologiesandsustainability tomakethemmoreappealingtopresentcustomers.
FutureOutlook Thecopyrightstatusremainstrueastheschemeis determinedtorecordrapidgrowthandexpansion strategiesbyincreasingthestore’soutletsinboth traditionalandevolvinglocations.Theexpansion opportunitiesarisefromthebrand’sbusinessmodel, whichhasinsightintothecompanylocationslike airportsandcampuses.Dunkin’Donutstodayhasa wholelotofopportunities,anditisreadytograbevery singleoneofthemandcreatenewopportunitiesfor coffeedrinkersinthefuture.
Conclusion Inconclusion,Dunkin'Donuts'journeyfroma singlestoreinQuincytoaglobalcoffeeand donuticonshowcasesitsremarkableevolution andsuccess.FoundedbyWilliamRosenbergin 1950,thebrand'scommitmenttoquality, innovativefranchising,andadaptabilityhasbeen keytoitsgrowth.Thecompany'sabilitytostay relevantthroughmenuinnovation,digital transformation,andeffectivemarketinghaskept itattheforefrontoftheindustry.Despitefacing challengesfromcompetitorsandchanging markettrends,Dunkin'Donutscontinuestothrive byseizingnewopportunitiesforexpansionand enhancingcustomerexperience.Asitmoves forward,thebrandremainsdedicatedtooffering itssignaturedelightsandadaptingtotheevolving needsofitsdiversecustomerbase.
LinkedInisaprofessionalnetworkingsite,bestplatformto leverageyourLinkedInnetworkforyourbusiness currentlygatheringover930millionmembersworldwide. Itdoesanexcellentjobofhelpingentrepreneursdothe following:
• BuildRelationships
• EstablishCredibility
• ReachInvestors
Inthisarticle,wewillexplorehowentrepreneurscan leveragetheirLinkedInnetworktoreachinvestorsand sharestoriesofcontententrepreneurswhohave successfullydoneso.
TipsFormakingleverageyourLinkedInnetwork
1.ItAllStartsWithaGoodProfile
ThefirststeptoleverageyourLinkedInnetworktoreach investorsistocreateastrongLinkedInprofile.
Yourprofileshouldhighlightyourexperience,skills,and accomplishmentsandincludeaprofessionalheadshotand backgroundimage.Youshouldalsooptimizeyourprofile forsearchbyincludingrelevantkeywordsinyourheadline andsummary.
OnecontententrepreneurwhohasusedLinkedIntobuild astrongprofileisJeriWalker,thehostoftheYourBest DesignedCareerpodcast.
Walkerhasusedtheplatformtopromoteherchanneland connectwithpotentialinvestors.
InaYouTubeeducationalvideo,Walkersharedhowshe optimizedherLinkedInprofileforsearchbyincluding keywordsrelatedtoherpodcastandentrepreneurship.
Walker'sstoryhighlightstheimportanceofcreatinga strongLinkedInprofilethatshowcasesyourexperience andskills.
Byoptimizingyourprofileforsearchandhighlighting youraccomplishments,youcanpositionyourselfasa credibleandtrustworthyentrepreneur
2.ReachInvestorsThroughYourNetwork
ThenextsteptoleverageyourLinkedInnetworktoreach investorsistobuildyournetwork.Thismeansconnecting withotherprofessionalsinyourindustryandengaging withtheircontent.
Andonceyournetworkbecomesabundantandbranched,it isalwaysagoodideatoemployanoutsidesoftwarethat makesyourLinkedIninboxaloteasiertask,thanoriginally envisionedbyLinkedInitself.
Youcanparticipateinforumsanddebatesbyjoining LinkedIngroupsrelevanttoyourindustry.
Onecontententrepreneurwhohasbuiltarobustnetworkon LinkedInisSujanPatel,theco-founderofMailshakeand Webprofits.
Patelhasusedtheplatformmainlytobuildrelationships withpotentialinvestorsandpartners.
InaninterviewwithOutgrow,Patelsharedhowhegrewhis networkbysharingvaluablecontentandengagingwith otherprofessionalsinhisindustry
Patel'sstoryhighlightstheimportanceofbuildingastrong networkonLinkedIn.Byconnectingwithother professionalsinyourindustryandengagingwiththeir content,youcanbuildrelationshipsandpositionyourselfas athoughtleaderinyourfield.
3.IdentifyingandReachingtheInvestors
AnotherimportantaspectofleverageyourLinkedIn networktoreachinvestorsistotargetyouroutreachefforts. Thismeansidentifyingpotentialinvestorswhoare interestedinyourindustryandreachingouttothemdirectly.
OnewaytodothisisbyusingLinkedIn'sadvancedsearch feature.Thisfeatureallowsyoutosearchforpeopleby location,industry,jobtitle,andmore.
Youcanalsofilteryoursearchresultsbyconnectionlevel, whichcanhelpyouprioritizeyouroutreachefforts.
WhenreachingouttopotentialinvestorsonLinkedIn,it's importanttopersonalizeyourmessages.Thismeanstaking thetimetoresearchthepersonyouarereachingouttoand tailoringyourmessagetotheirinterestsandneeds.
Youshouldalsobeclearaboutwhatyouareaskingfor, whetherit'sfeedbackonyourbusinessplanorameetingto discusspotentialinvestmentopportunities.
Onecontententrepreneurwhosuccessfullytargetedher outreacheffortsonLinkedInisLianaZavo,thefounderand CEOofExecutiveImpact.
ExecutiveImpactisapublicspeakingandmediatraining firmthathelpsexecutivesandentrepreneursimprovetheir communicationskills.
InaForbesarticle,Zavohighlightedthe importanceofestablishingbrandauthorityfor smallbusinessesinpursuitofinvestors,and offeredfourstrategies:
• focusondeliveringconsistentmessaging acrossallplatformstobuildtrustand credibility,
• establishthoughtleadershipbysharing industryinsightsandexpertisethrough contentcreationandpublicspeaking,
• leveragecustomertestimonialsandpositive reviewstoshowcaseyourbrand's credibility,
• formstrategicpartnershipswithother reputablebrandstoenhanceyourauthority
Zavo'sstoryhighlightstheimportanceof targetingyouroutreacheffortsonLinkedIn.By identifyingpotentialinvestorswhoareinterested inyourindustryandreachingouttothem directlywithpersonalizedmessages,youcan increaseyourchancesofsecuringinvestmentand buildingmeaningfulrelationships.
4.AlwaysCreateContent Inadditiontobuildingastrongprofileand network,andtargetingyouroutreachefforts,it's importanttocreateandsharevaluablecontenton LinkedIn. Itisabestoptiontoleverageyour LinkedInnetwork
Bysharinginsightsandperspectivesonindustry trendsandtopics,youcanestablishyourselfasa thoughtleaderinyourfieldandattractthe attentionofpotentialinvestors.
OnecontententrepreneurwhohasusedLinkedIn tosharevaluablecontentisNeilPatel,thecofounderofNeilPatelDigital.
Usinghisownplatform,Patelsharedhowhe usesLinkedIntobuildhispersonalbrandand connectwithpotentialinvestors.
Patel'sstoryhighlightstheimportanceofcreating andsharingvaluablecontentonLinkedIn.By sharingyourexpertiseandinsights,youcan establishyourselfasathoughtleaderandattract theattentionofpotentialinvestors.
5.SolidRelationshipsTakeTime Finally,it'simportanttobepatientandpersistentwhenleverageyour LinkedInnetworktoreachinvestors.
Buildingrelationshipsandsecuringinvestmenttakestime,andit's importanttostaycommittedtoyourgoalsandstayengagedwith yournetwork.Goodadviceonbuildingyouraudienceandnetwork issuccinctlylaidoutinthisarticlebyauthorandfounderoftheTilt JoePulizzi,whowritesaboutcreatingaparticularhitlistasa methodofbuildingstrongrelationships.
Onecontententrepreneurwhohasdemonstratedpatienceand persistenceinleveragingherLinkedInnetworkisShamaHyder,the founderandCEOofZenMedia.
OvertimeHyderhasbuiltahugefollowersbaseonLinkedInand hasusedtheplatformtobuildrelationshipswithpotentialinvestors andclients.
Hyder'sstoryhighlightstheimportanceofbeingpatientand persistentwhenleveragingyourLinkedInnetwork.Bystaying engagedwithyournetworkandcommittedtoyourgoals,youcan buildmeaningfulrelationshipsandsecureinvestmentovertime.
InConclusion LinkedInisapowerfultoolforentrepreneurslookingtoreach investors.
Bycreatingastrongprofile,buildingarobustnetwork,targeting youroutreachefforts,creatingandsharingvaluablecontent,and beingpatientandpersistent,youcanpositionyourselfasacredible andtrustworthyentrepreneurandattracttheattentionofpotential investors.
ThestoriesofcontententrepreneurssuchasJeriWalker,SujanPatel, LianaZavo,NeilPatel,andShamaHyderdemonstratehow leveragingyourLinkedInnetworkcanleadtosuccessinsecuring investmentandbuildingmeaningfulrelationships.
Brendaisapassionatebusinessblogger,technerdandgamer.Sheis interestedintopicsthatcoverbusinesscommunication,sales,online branding,digitalmarketingandsocialmedia,businesstoolsand extensions,aswellasorganizationandmanagementofLinkedIn connections.
