MARKETING COORDINATOR (EMEA)
Peter J.
PR & MARKETING COORDINATOR
Laura T. Rachel
BUSINESS DEVELOPMENT EXECUTIVE
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Divya B. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Leading with Adaptability and Dedication! DearReader,
Inaworldcharacterizedbyrapidchange,disruption,andunprecedentedchallenges,theroleof leadershiphasneverbeenmorecritical.Itisthevisionaryleaderswhonavigatecomplexities, seizeopportunities,andshapethefutureofindustriesandeconomies.
Withthisissue, The Enterprise World embarksonajourneytoidentifyandcelebratethose exceptionalindividualswhoareredefiningthebusinesslandscape.Ourmeticulouslycuratedlist of isatestamenttotheir "TheMostInfluentialBusinessLeaderToWatchIn2024" remarkableachievements,innovativespirit,andunwaveringcommitmenttoexcellence.
Theseleaders,hailingfromdiversesectorsandbackgrounds,havedemonstratedan extraordinaryabilitytoinspire,innovate,andtransform.Theyarethearchitectsofgrowth,the catalystsofchange,andthebeaconsofhopeinanuncertainworld.
Asyoudelveintotheprofilesoftheseextraordinaryindividuals,weinviteyoutobeinspiredby theirstories,learnfromtheirstrategies,andgaininsightsintothetrendsshapingthebusiness world.
Onthecoverofthisissue,wehavefeaturedLizDrysdale,AreaVicePresidentofMarketing atSentinelOne,isawell-knownleaderinthisindustrydedicatedtodeliveringimpactfulwork. Herleadershipstyleisknownforitsadaptabilityanddedicationtocreatingapositivework environmentthatpromotesinnovationandgrowth.Lizhasbeenworkinginthemarketingfield for24years,startinginBrazilwithintheeducationsector
Webelievethatbyrecognizingandhonoringtheseleaders,wenotonlypaytributetotheir accomplishmentsbutalsoinspirethenextgenerationofbusinesspioneers.
Wehopethisissueempowersyouwithknowledge,ignitesyourentrepreneurialspirit,and encouragesyoutomakeapositiveimpactontheworld!
Shalmali W.
Onthecoverofthisissue,wehavefeaturedLizDrysdale, AreaVicePresidentofMarketingatSentinelOne,isawellknownleaderinthisindustrydedicatedtodeliveringimpactful work.Herleadershipstyleisknownforitsadaptabilityand dedicationtocreatingapositiveworkenvironmentthat promotesinnovationandgrowth.Lizhasbeenworkinginthe marketingfieldfor24years,startinginBrazilwithinthe educationsector.
Throughouthercareer,shehaslivedinfivedifferentcountries, includingBrazil,theUK,Australia,NewZealand,Singapore, andSpain.Shehashadtheopportunitytoworkwith individualsfromdiversebackgroundsandculturesinherroles coveringAsiaPacific,Europe,MiddleEastandAfrica.Liz's careerhasbeenmarkedbysignificantmomentsandchances forgrowth.
UponmovingtoAustraliawithherhusband,Liztransitioned toabusinessdevelopmentroleatacorporateeducation provider.However,shefoundthesalesenvironmenttoo restrictive.ShemovedtotheSpecialReportsdepartmentat Australia'slargestnewspaper,whereshecoulduseher creativitytodriveadvertisingsalesduringthedigital transformationoftheindustry
WhenworkingforafewyearsinNewZealand,Lizexplored variousroles.Sheworkedasagraphicdesignerforareal estateagency,taughtmarketingfundamentalsandproject managementatalocalcollege,andconsultedforlocal businesses.Thoughitseemschallenging,sheexperienceda goldenperiodoverthere.
UponreturningtoAustraliain2012,Lizsecuredajobinthe ITindustry.SheadaptedherselftoB2BITmarketing,which wasanewthing,butherinternationalexperienceand proactiveattitudewereappreciated.Lizfocusedonlearning andrevisitingmarketingbasicstodriveinnovativecampaigns andachievesuccessinherrole.Currently,Lizholdsthe positionofAreaVicePresidentofMarketingatSentinelOne.
10 LIZ DRYSDALE 18
BRITISH COLUMBIA: A LAND OF NATURAL WONDERS AND CULTURAL DIVERSITY
24
10 BEST OTT PLATFORMS IN INDIA FOR ULTIMATE ENTERTAINMENT IN 2024
32 FROM LOCAL STORE TO GLOBAL FASHION LEADER: H&M
38
TOP 10 BIGGEST SPORTING EVENTS IN THE WORLD
Transforming Cybersecurity Through Adaptive Leadership DRYSDALE Many businesses are facing cyber threats that can impact their operations and data security. The Computer and Network Security industry plays a critical role in addressing these challenges with innovative technologies like AI-powered threat detection, endpoint protection platforms, and advanced encryption methods. Leaders in this industry are instrumental in driving these advancements by promoting cybersecurity awareness, implementing strong defense mechanisms, and adhering to regulatory standards. They also prioritize ongoing education and training for their teams to stay informed about emerging threats, collaborate with stakeholders to share threat intelligence, and establish effective incident response strategies to minimize potential harm.
Liz Drysdale, Area Vice President of Marketing at SentinelOne, is a well-known leader in this industry dedicated to delivering impactful work. Her leadership style is known for its adaptability and dedication to creating a positive work environment that promotes innovation and growth. Area Vice President Marketing
Cover Story
EducationtoInnovation Lizhasbeenworkinginthemarketingfieldfor24 years,startinginBrazilwithintheeducation sector Throughouthercareer,shehaslivedinfive differentcountries,includingBrazil,theUK, Australia,NewZealand,Singapore,andSpain. Shehashadtheopportunitytoworkwith individualsfromdiversebackgroundsandcultures inherrolescoveringAsiaPacific,Europe,Middle EastandAfrica.Liz'scareerhasbeenmarkedby significantmomentsandchancesforgrowth.
AfterworkingandstudyingmarketinginBrazil, Lizdecidedtopursueapostgraduatedegreein MarketingfromtheRoyalCharteredInstituteof MarketinginLondon.Shealsoworkedasajunior marketingmanageratahospitalchainduringthis time.
UponmovingtoAustraliawithherhusband,Liz transitionedtoabusinessdevelopmentroleata corporateeducationprovider.However,shefound thesalesenvironmenttoorestrictive.Shemoved totheSpecialReportsdepartmentatAustralia's largestnewspaper,whereshecoulduseher creativitytodriveadvertisingsalesduringthe digitaltransformationoftheindustry
WhenworkingforafewyearsinNewZealand, Lizexploredvariousroles.Sheworkedasa graphicdesignerforarealestateagency,taught marketingfundamentalsandprojectmanagement atalocalcollege,andconsultedforlocal businesses.Thoughitseemschallenging,she experiencedagoldenperiodoverthere.
UponreturningtoAustraliain2012,Lizsecureda jobintheITindustry.SheadaptedherselftoB2B ITmarketing,whichwasanewthing,buther internationalexperienceandproactiveattitude wereappreciated.Lizfocusedonlearningand revisitingmarketingbasicstodriveinnovative campaignsandachievesuccessinherrole. Currently,LizholdsthepositionofAreaVice PresidentofMarketingatSentinelOne.
“For me, it’s also important to create a positive work environment with an open-door policy, where my team members and stakeholders can share their experience and success. — says Liz.
TransformingCybersecuritywithAI SentinelOnewasfoundedin2013withanewand innovativeconcept.Insteadofrelyingontraditional, signature-basedtoolsforattackdetection,thecompany aimedtodisrupttheendpointsecuritymarketby introducinganAI-basedsolutioncapableofproactively preventingcyberthreats.Overthepastdecade,the companyhasconsistentlydeliveredinnovationsthathave transformedtheindustry.
ThecompanyintroducedthefirstgenerativeAI-powered platformforcybersecurity Additionally,SentinelOnewas thefirstprovidertolaunchanAI-poweredthreat-hunting platformandintroducedPurpleAI,recognizedasthe industry’sfirstAIsecurityanalyst.Thecompanyrecently revealeditsvisionforautonomoussecurityandnew
Embracing Situational Leadership “Flexibility and agility are key in today's fast-paced environment.”— quotes Liz.
Liz'sleadershipphilosophyisbasedontheprinciplesof “SituationalLeadership.”Sheunderstandsthatleadinga diverseteamrequiresflexibilityandadaptation.Herteam consistsofindividualsfromdifferentbackgrounds,cultures, andpersonalities,eachwithuniquelearningstylesand motivations.Shebelievesthateffectiveleadershipinvolves adjustingherapproachtomeettheneedsofeachteam member
Lizpromotesfairnessandapositiveworkenvironmentby settingagoodexample.Sheholdsherselftohighstandards
“ capabilitiesintegratedintotheSingularityPlatform, markingasignificantleapforwardincybersecurity technology.
Intoday'sdiversethreatlandscape,SentinelOneoffersa comprehensive,AI-poweredsecurityplatformthat safeguardsallareasofanenterprise,fromendpointstothe cloud.FounderandCEOTomerWeingarten emphasizestheimportanceofcontinuousevolutionin securityandunderscoresthecompany'sdedicationto developingsolutionsthatproactivelyaddressandneutralize threats.ThroughadvancementsinAIandautomation, SentinelOnemakescybersecurityaccessibletoall enterprises,allowingthemtooperatewithincreased efficiencyandsophistication.TheSingularityPlatform, DataLake,andPurpleAIenhancethecapabilitiesof securityteams,offeringexpertassistanceandimproved visibility.
andexpectsthesamefromherteamintermsofdelivering excellence,meetingdeadlines,proactivecommunication, andattentiontodetail.Lizrecognizesthatmaintaininghigh standardscanbedifficult,butshealsounderstandsthat everyoneishumanandmakesmistakes.Whenshefalls shortormakeserrors,shetakesresponsibilityforthe situation,showingherteamthatmistakesareanaturalpart ofgrowthaslongastheyarelearnedfromand accountabilityistakenforimprovementinthefuture.
Building Trust and Growth “For me, it’s also important to create a positive work environment with an open-door policy, where my team members and stakeholders can share their experience and success.”— says Liz.
Lizensuresthatherdirectreportsreceivethe appropriateamount,type,andlevelofcoachingthey need.Herteamconsistsofindividualswithvarying levelsofexperienceandeducation.Therefore,she focusesonaskingquestionstoallowthemto demonstratetheirtasksandmethods,nurturinga positiveconversationonaspectsthatmayneed improvement.Withthisapproachof“askquestions, neverassume,”Lizcanalsoidentifyspecificareas whereherteammembersneedherassistanceto developandgrow.Shebelievesthatthebestoutcomes occurwhenteammemberscomeupwithsolutions themselves.
Path to Accomplishment and Growth WhatdrivesLizisherstrongcreativestreak,which ledhertopursueacareerinmarketing.Shefindsthat EnterpriseorB2Bmarketingofferstheidealmixof scientificexpertise,flair,andinnovation.Lizenjoys discoveringinnovativewaystoconnectwith customerswhilealsokeepingtrackofthenumbers. Theaspectofdemandgenerationmarketingbeing project-basedisparticularlymeaningfultoher.She valuesthesenseofaccomplishmentandthe opportunitytolearnandgrowwitheachcampaign. ForLiz,successentailsbeingadaptableinaconstantly evolvingworld.Itisnotjustaboutachievinggoalsbut alsobeingopentonewideasandwillingtoadjust coursewhennecessary
WithstrongleaderslikeLiz,SentinelOnehasachieved successthroughitsinnovativeanddetermined approachtocybersecurity AccordingtoLiz,the companyisknownforbeingateamofinnovatorsand problem-solversdedicatedtosafeguardingglobaldata andsystemsfromever-changingcyberthreats.The companyisaleaderinautonomouscybersecurity, offeringcontinuousprotectionthroughautomationand innovation.Asthefastest-growingcybersecurity company,itstechnologyishighlyregarded.Trustedby prominentorganizationsandgovernments,itis committedtodeliveringtransformativesolutionsto combatpotentialthreatsinthefuture.
PlanAtoPlanD Lizapproachesrisk-takingand decision-makinginbothherbusiness andpersonallifewithacombination ofboldnessandcarefulplanning.She hasexperiencedlivingonfive differentcontinentsandchanging careerpathsmultipletimes,which hasshapedherbeliefinembracing riskandchange.Whilethismindset canbechallenging,Lizmanages potentialrisksbyalwayshaving contingencyplans—PlanB,C,and D—preparedincaseherinitialplan (PlanA)doesn'tworkout.
Toevaluatethesuccessofaplan,Liz usesspecificmeasurementstiedto herobjectives.Sheconsistently appliesthisapproachinallaspectsof herlife,bothprofessionallyand personally.Foranyhigh-risk endeavor,suchaspurchasinganew homeorlaunchingaglobal campaign,sheestablishescleargoals andsuccessmetricstomonitor progressandensurealignmentwith herstakeholders.
BalancingInnovationandStability Lizbelievesthatachievingabalance betweeninnovation,stability,and profitabilityrequiresastrategic approach.Thisinvolvesnurturinga culturethatencouragesexperimentation whileupholdingcorevalues,and implementingadual-strategyapproach thatallocatesresourcestoexisting productsandnewopportunities. Effectiveriskmanagement,including thoroughassessmentsandpilotprojects, minimizesdownsides.SentinelOne's strongleadershipemphasizesstability andinnovation,supportedby governancestructuresalignedwith strategicgoals.Continuousfeedbackand acustomer-centricfocusensurethat innovationsmeetmarketneeds,driving bothprofitabilityandlong-termstability
SentinelOne'sAI-poweredplatformaims toenhancecybersecurityoperationsby automatingtaskssuchasquery formulationanddataanalysis.Thiscan helpalleviatetheworkloadonsecurity teamswhoareofteninundatedwith alerts,enablingthemtorespondto
threatsmoreefficiently.Feedbackfrom usershasshownthatPurpleAIcan streamlineinvestigativeprocessesand increaseefficiencyinmanagingsecurity incidents.SentinelOne'sAItechnology isseenasapracticalsolutionthatis makingasignificantimpactinthe cybersecurityindustry.
EssentialAdviceforAspiring Professionals Lizsuggeststhatfemaleprofessionals enteringthefieldofcybersecurity shouldprioritizetechnicallearning, recognizingitscontinuousevolution despitepreviousmalepredominance. Sheunderscoresthesignificanceof developingcommunicationandsoft skills,suchasteamworkandleadership, toestablishconnections.Lizalso recommendsadvocatingforoneselfand beingreadyforfavorableand unfavorableresultswhenstrivingfor careerprogress.Lastly,leadersshould encouragethecreationofsupportive workenvironmentsthroughactive involvementindiversityandinclusion effortstopromoteinclusivity
The following is her advice to young leaders starting in marketing within cybersecurity with three key points :
Understand the marketing fundamentals
Stay up-to-date with technology
Be data-driven to avoid personal bias
British Colum A Land of Natural Wonders & Cultural Diversity mbia Have you ever heard of the city of British Columbia? It is one of the provinces with natural landscapes, vibrant cities, economic productivity, and rich cultural heritage. Located in the western part of Canada, British Columbia is known for its coasts, mountains, and forests. It is dedicated to sustainable living and environmental preservation. British Columbia is home to various animals and a special place for tourists to visit. Join us on a journey where we will learn about rich cultural heritage and some interesting facts about this fascinating place.
British Columbia Culture of Thetraditionofthiscityismulticulturalanddiverse owingtoprimaryterritoriesofIndigenouspeoples, Europeanstylesofcolonization,andimmigrant populationsfromaroundtheglobe.Thisdiversity manifestsitselfinthepresenceofnumerousfoods,art, andeveneverydaylifeintheregion.Thus,Original cultureremainsanimportantcomponentofBritish Columbia’sculturalstructure.Theprovinceisa dwellingofnumerousIndigenouspeoplewhohavetheir ownculture,language,andart.Thecraftsmanshipof indigenouspeoples,suchasthecharmpoles,carved works,andwearablearts,isembracedandlinkedinto society’slifeandinfrastructure.
CelebrationslikeNationalIndigenousPeoplesDayand VancouverIndigenousFashionWeekhelpin progressivelypresentingtheculturalessenceofthe NativepeopleinCanada,particularlyinBritish Columbia.Mosttownsandcities,forinstance,provide culturaltourismandtouchwithtraditionallifestylesfor thepeoplewhowanttohaveafeelofthenative Americanlife
ClimateofBritishColumbia BritishColumbia'sclimatevariesgreatlyduetoitsdiversegeographyandproximitytothePacificOcean.Vancouverand Victoriaenjoythecoastalregion'stemperatemarineclimatewithmild,wintersandcool,drysummers.Inthesouthareas, includingKelownaandKamloops,thetemperatureisasemi-aridclimatewithhotsummersandcold,snowywinters.Inthe NorthareassuchasPrinceGeorgehaveasubarcticclimatewithtoughwintersandshort,warmsummers.Themountainous regions,includingtheRockies,haveaclimatewithcoolertemperaturesandheavysnowfall,idealforwintersports.This climateofBritishColumbiasupportsarichbiodiversityandawiderangeofoutdooractivitiesyear-round.
FestivalandEventsofBritishColumbia Itisrichincelebratingdiversityaswellasculturesthroughfestivalsaswellasspecialoccasionsthatareobservedthroughout asociety.ThesearefestivalssuchastheVancouverInternationalFilmFestivalandfireworkscompetition‘Celebrationof Light’,andthefestivalofmusicandculture,theVancouverFolkMusicFestival.Suchoccasionsinvolvepeoplefrom differentpartsoftheglobeasparticipantsaswellasonlookers.Besidesthelarge-scaleculturalfests,certainorganizedfests areparticularfestivalsorseasonalfestslikefarmersmarkets,craftfairs,orculturalfests.Sucheventshelpinbringingthe peopletogetherandalsosupportthetalentofthelocalitywithlocalproduce.
BritishColumbia Iconic foods to try in It offers a delightful fusion of traditional modern-day dining experiences that reect its enthusiastic history and cultural diversity. Here, we are sharing some of the foods you should never miss:
Dugnesscrabs:Itisthemostpopularcrustaceanin BritishColumbia.TheDungenesscrabisknown foritslovely,mouthwateringtasteanddelicious texture.
WhiteSturgeoncaviar:Thetasteofthisiconic foodisnutty,andbutteryundertones,andthedrops areusuallyhardandmediumintexture.
C.Rolls:Thecommoningredientsinthesushiroll aregrilledsalmonwithsauceandcucumberand bakedwiththeskinon,whichmakesitdelicious.
SpotPrawns:TheBritishColumbiaprawnsare namedspotprawnsbecauseofthewhitehorizontal barsontheirshellandwhitespotsontheirtail.
SushiandSashimi:Withitsrichseafood,itoffers someofthefreshestsushiandsashimioutsideof Japan.Trythelocals'favoriteslikeBCRollwith salmonandavocado.
Poutine:Thisisaverypopularmealof Frenchfrieswithcheesecurdsandcovered inaheartygravy;thereareseveral variationsfromthebasic,includingmeat suchasmushroomsandseafood.
Nanaimobars:Thisno-bakedessertbar hasacoconut-chocolatecrustanda custard-stylemiddlelayerandistopped withchocolateganache.They recommendedittheseafoodpaella,garlic, shrimp,andOzunapotatoes.
GameMeat:Someofthegamemeats commoninBCarevenison,elk,andbison duetotheregions’geographical differences.Includefoodssuchasstews, sausages,andgrilledsteaksastheseare typesofmealswithenhancedandintensely flavoredmeats.
InterestingFactsAbout BRITISH COLUMBIA YouDidn’tKnow HomegrownpeoplewalkedacrosstheBeringiafromSiberiatoNorthAmerica20000yearsago.Manyoftheoldest archaeologicalsitesareunderwater.
Indigenouspeoplewerelivinginpermanentsettlementsandstarteddoingagriculturearound5000yearsago.
In1843VancouverIsland,FortVictoriawasbuiltandtheBritishlaidclaimtotheislandandsmallerGulfIsland.
IntheNootkaConventionsofthe1790s,thelandnorthofJuandeFucaStraitwasofficiallyacquiredbyBritain.
In1775,SpanishexplorerssailedtheBritishColumbiaandclaimedtheareaforSpain.
Tipsfor Travelers CostsandpricesinthecityarerelativelyinexpensivecomparedtoothercitiesinCanada.
Youcanvisitthecityonfoot,butifyouprefernottowalk,publictransportisavailableliketheMetro,Train,Tram, Bus,Funicular,Trolleybus,andTaxis.
ThecurrencyinthecityisCanadiandollars($).Creditcardsareacceptedeverywhere,butmakesuretokeepsome cashforemergencies.
OverallBCisfairlysafe,butalwaysbecarefulandextracarefulwheninthewilderness.Getthedigitsforthe emergencylearntheemergencynumbertheplaceyouareinusewhichis911forinstance,bealert,andmakesureyour propertyissafeguarded.
Ensureyoutakeatravelinsurancepolicy,especiallyhealthinsurance,accidents,andanyothercancellationinsurance policy.HealthcostsinCanadacanbeveryhighforminors,andatleastbecauseofthis,insuranceisarelief.
Conclusion British Columbia stands out as a fascinating destination blending natural wonders, cultural diversity, and a rich historical culture. From its stunning coastal landscapes and majestic mountains to vibrant cities like Vancouver and Victoria, this province offers a wealth of experiences for travelers. The province's commitment to environmental sustainability and conservation adds another layer of appeal, making it a sanctuary for nature lovers and eco-conscious tourists alike. Whether exploring the craftsmanship of Indigenous peoples, enjoying local delicacies like Dungeness crab and sushi, or participating in cultural celebrations such as the Vancouver International Film Festival, visitors are immersed in a unique blend of traditions and modernity.
Best in India for Ultimate Entertainment in 2 0 2 4
In today’s fast-paced world, everyone is living a hectic life, whether it is a 10-year-old boy or a 70-year-old person. They are caught up in their academics and professional work, leaving little time for relaxation and fun. The major source of their fun, enjoyment, and entertainment is watching movies, web series, TV shows, sports, and cartoons. This is where the best OTT platforms come into play, offering everything in one place. But the question arises: which one to choose? There are 57 OTT platforms available today.
In this blog, you will learn about the 10 best OTT platforms in India that are most watched, have millions of subscribers, and most especially their prices of subscriptions.
1. Amazon Prime Video AmazonPrimeVideoisoneofthebestOTTplatforms andquicklybecameamajorplayerintheIndian streamingmarket.Itisbelovedforitsvastlibraryof contentavailableinmultiplegenresandlanguages.If someonepurchasesitssubscriptionadditionally,theyget benefitslikefreeshippingonAmazonpurchasesand accesstoAmazonPrimeMusic.
2. Disney+ Hotstar Subscribers
60 Million Subscribers In India And Over 200 Million Subscribers Worldwide.
Content
Offers A Wide Range Of Content, Including Hollywood Movies, Bollywood Movies, Tv Shows, And Amazon Originals.
Languages
Available In English, Hindi, Tamil, Telugu, Kannada, Bengali, And More.
Types Of Movies
Includes A Wide Range Of Genres - Action, Drama, Comedy, Romance, Thriller, And International Cinema.
Subscription Prices
₹ ₹ 179 Per Month Or 1,499 Per Year
Disney+HotstarcomesinsecondonthelistofthebestOTTplatformsinIndia.Itattractsviewerswithitswidecollectionof Disney’sbelovedcontent,offeringdualsubscriptionplans,VIPandPremium.
Subscribers
50 Million Subscribers In India
Content
It Provides Disney Content From Marvel, Pixar, Star Wars, And National Geographic. Also Features Indian Movies, Tv Shows, And Live Sports.
Languages
Available In English, Hindi, Tamil, Telugu, Kannada, Bengali, And More.
Types Of Movies
Offers Disney Classics, Bollywood Films, Regional Cinema, And International Movies. Also, Give Live Sports Coverage Like Cricket And Football.
Subscription Prices
₹899 Per Year For The Vip Plan
₹1,499 Per Year For The Premium Plan
3. Netix Netflixcomesinthirdonthelistofthebest OTTplatformsinIndia.Itisfamousforits impressivelibraryoforiginalseries,movies, anddocumentaries.Theplatformoffersa user-friendlyinterfacethatenhancesthe overallviewingexperiencefortheuser There arethreemainsubscriptionplansavailable foreaseofuse,eachofferingdifferentuser experiences.
4. Zee 5 Subscribers
Subscribers
10 million in India, 230 million worldwide
Content
It offers a wide range of content in genresdrama, thriller, comedy, and science ction
Languages
Available in English, Hindi, Tamil, Telugu, Kannada and others.
Types of Movies
Hollywood blockbusters, international lms original contents
Subscription Prices
₹199 per month for the Basic plan
₹499 per month for the Standard plan
₹649 per month for the Premium plan
Zee5comesinfourthonthelistofthebestOTTplatformsin India.ItisfamousforitsextensivecollectionofIndiancontentBollywoodfilms,regionaldramas,andwebseries.Theplatform primarilyfocusesonthelocallanguagesandculturesofIndiato connecteasilywithusers'emotions.Itofferstwomain subscriptionplans-KidsandPremium,bothavailableatthe sameprice.
90 million subscribers in India
Content
Provide exclusive series, and international lms across various genres.
Languages
Available in Hindi, Tamil, Telugu, Kannada, Bengali and more.
Types of Movies
Action, drama, comedy, romance, thriller, and international cinema.
Subscription Prices
₹99 per month
₹999 per year
5. Sony LIV SonyLIVcomesinfifthonthelistofthebest OTTplatformsinIndia.Itattractsviewerswith itsbroadrangeofIndianandInternational content,includingmovies,TVshows,andlive sports.TheplatformconnectswiththeSony channelandsportscoverage,whichopensa widerangeofentertainmentoptionsforits users.LikeZee5,italsoofferstwomainplansKidandPremiumplansavailableatthesame price.
6. Jio Cinema Subscribers
40 Million Subscribers In India
Languages
Available In English, Hindi, Tamil, Telugu, And More.
Foundation Year 2013 By Sony Pictures
Subscription Prices ₹299 Per Month | ₹699 For 6 Months | ₹999 Per Year
JioCinemaisoneofthebestOTTplatformsinIndia,andithasgrownpopularinIndia,especiallyamongJionetwork subscribers,foritsvastcollectionofBollywoodmoviesandregionalmovies,allavailableforfree.Yes,youreaditrightafter integrationwiththeJioecosystemJiousersdon’tneedtopayadditionalfeestoenjoymoviesandTVshows.
Subscribers
100 million users, mainly JIo network subscribers
Languages
Available in Hindi, Telugu, Tamil, Kannada and more.
Foundation Year 2016
Subscription Prices
Free for Jio users with JIO sim cards
7. MX Player MXPlayerstandsoutinseventhplaceonthelistofthebestOTT platformsinIndia.Itisfamousforofferingad-supportedand premiumcontent,including-Bollywoodfilms,regionalcinema,and originalwebseries.Theavailabilityofawiderangeofmoviesand showsindifferentlanguagesmakesitdifferentfromotherOTT platforms.Fortheeaseofitsusers,itprovidesbothfreeandpremium plans.Freeversionisad-supportedwhilethepremiumversiongives youanad-freeexperience,allowingyoutoaccessavarietyof content.
8. ALTBalaji Subscribers
200 Million subscribers in India
Languages
Available in Hindi, Tamil, Telugu, Kannada, Bengali and more.
Foundation Year
In 2011, transformed into OTT in 2019.
Subscription Prices
MX Player Premium costs ₹199 per year for ad-free viewing.
ALTBalajistandsoutineighthplaceonthelistofthebestOTTplatformsinIndia.Itisfamousforitsfocusonoriginalweb series,givingitsusersfresh,uniquestoriesacrossgenreslikedrama,romance,andthrillers.Therearetwomainsubscription plansavailableatanaffordablepricerange-MonthlyandAnnual.
Subscribers
76 million subscribers in India
Languages
Available only in Hindi
Foundation Year 2017 by Balaji Telelms.
Subscription Prices
₹100 per month
₹300 per year.
VootstandsoutinninthplaceonthelistofthebestOTT platformsinIndia.ItisfamousforitsTVshows,movies,and originalwebseriesfromViacom18channels.Theplatform primarilyfocusesonrealityshowsandsoapoperas,withregional languageoptions.Therearetwomainsubscriptionplans available-theVootSelectPlanandtheVootFreePlan.Freeplan isad-supportedwhileselectplansgiveyouapremiumexperience withavarietyofcontent.
10. Discovery+ Discovery+liesintenthplaceonthelistofbestOTTplatforms forgeographylovers.Itisfamousamongtheviewerswhoare interestedindocumentaries,realityandTV,andlifestylecontent. Theplatformprimarilyfocusesonnature,science,history history-relatedprogramsprovidingeducationalandinformative content.Itofferstwomainsubscriptionplans-Monthlyand Annual,availableatanaffordableprice.
9. Voot Subscribers
30 million users in India
Languages
Available in Hindi, Tamil, Telugu, Kannada, Bengali, and more.
Foundation Year 2016
Subscription Prices
₹99 per month
₹399 per year
Subscribers
25 million subscribers in India
Languages
Available in English, Hindi, and some other regional languages.
Foundation Year 2020
Subscription Prices
₹99 per month
₹299 per year.
Conclusion: According to a 2023 report from data analytics rm Kantar, there are a staggering 707 million internet users in India actively engaged with OTT platforms. Today, they have become a big source of fun and entertainment for kids, teenagers, and elders. Being an Indian I understand your preferences in movies and web series, the above best OTT platforms in India are arranged accordingly. Dive into streaming experiences tailored just for you!
Note: All of these platforms support viewing on mobile devices, TVs, and laptops.
Did you know H&M, a renowned international clothing fashion retailer initially originated from a hunting and shing store? Starting in 1947, today it has grown into a global brand known for its trendy and affordable clothing for men, women, and children. Over the years, there are thousands of retail stores around the globe. It has expanded to every corner of the globe with 4743 stores in over 50 countries making an average sale of 236 Billion SEK each year.
In this article, you will learn about this brand's enduring legacy, history, challenges, marketing strategies, and inuence on the fashion industry.
BrandHistoryof H&M H&Mstartedin1947inSwedenwithawomen’sclothingstorecalledHennes,openedbyErlingPersson.In1968,Persson boughtahuntingandfishingstorenamedMauritzWidforss.Hestartedsellingmen’sandchildren’sclothestooand renamedthestoreHennes&Mauritz,orH&M.
Inthe1970sand1980s,H&MopenedmorestoresacrossEurope.Bythe1990s,theyhadstoresintheU.S.andAsia.It becamefamousforworkingwithtopdesignersandcelebritiesinthe2000s.
Inthe2010s,H&MstartedonlineshoppingandintroducedtheConsciousCollection,focusingoneco-friendlyfashion.In the2020s,itcontinuestogrowworldwideandonline,whileworkinghardtobemoresustainable.
H&M'sjourneyshowsitsgoalofmakingstylishclothesaccessibletoeveryoneandcaringfortheenvironment.
1 4 7 9
How Is the Brand Different From Others? H&M Thereare10majorfactorsthatcreateahugedifferencebetweenH&M andtherestofthebrands.
DesigningandProduction Strategy:H&Mreliesheavilyon outsidedesignersandsuppliersto createitsclothingcollections, whichallowsittoproduceawide rangeofstylesatlowcosts.Onthe otherhand,therestofthebrands havedifferentbusinessmodels, whichmeanstheydesign, produce,anddistributetheir clothing.
AffordablePrice:H&M's maindifferentiatorisits abilitytoofferstylish, fashionableclothesatalower pricepoint.Itopensan opportunityforthemiddle classtowearmodernclothes whichindirectlyenhances sellingrates.
GlobalPresence:Today,it hasavastnetworkin numerouscountries,which meanscustomersdon’tneed totravellongdistancesto accessitsbrand'sproducts. 2
StoreDesigningandLayout:It tendstohaveamoretraditional retaillayout,withclothingdisplayed bycategory,suchasmen’s, women’s,andchildren’sclothing. Ontheotherhand,therestofthe brandsoftenhaveamore experimentallayout,withclothing displayedmoreeditorially
3 5 6 8
FocusonCustomerFeedback: Ittrainsitsemployeestoask customersforreviewsjustafter purchasing.Thisgivesanideato understandthetrendandreach outtomaximumcustomers.
FollowtheTrend-DrivenMarket: H&Mtargetsabroadermarketwitha widerangeofclothingstylesand pricepoints,whiletherestclothing brandsfocusonamorefashionconsciousmarket.
OnlineShoppingExperience: Itconnectsitsstorewithonline platformstogetthesame shoppingexperiencesittingat home.Youcanshoponline, pickupyourorders,andreturn orreplacethemeitheronlineor inastore.
Sustainability:Itisworking hardtobecomealeaderinecofriendlyfashion.Ithasstarted garmentrecyclingprograms wherecustomerscanbringback oldclothesratherthanthrowing theminthegarbage.
FastFashionModel:Ithas madeateamespeciallyto analyzethetrendonsocial media.Thisallowsittooffer trendyclothingataffordable prices. 10
InnovativeMarketing:Itincludes socialmediacampaigns,influencer partnerships,andexperimental marketing.Theseeffortshelpthe brandstayinthemarketplaceand engagewithitstargetcustomers effectively
What Are the Challenges Faced by H&M? FastFashion:Wherefastfashionisabigdifferentiatoritisalsoabigchallengeaswell.Tokeepupwiththe trendH&Mleadstolotsofwasteandharmtotheoldenvironmentbecauseoldclothesarethrownaway.
EconomicFluctuations:Changesintheeconomyaffectthesalesofthisbrand.Whenpeoplehavenomoneyto spendonclothes,theybuyafewclotheswhichaffectstheirsales.
Competition:Thebrandhastoconstantlyworktostayinthemarket,keeppriceslow,andgiveanenjoyable shoppingexperiencetocompetewithotherbrandsZara,andonlineshopslikeASOS.
ExpansionintheGlobalMarket:Withtheincreasingdemandfortheproductsindifferentareasthestores needtobeexpandedwhichneedslotsofeffort.
DigitalExperience:Storesneedtoupgradetheirplatformeachtimewiththedevelopmentintechnologyfor customer’spremiumexperience.
5Interesting FactsAbout H&MYou Didn’tKnow In2017,thestoreearnedthetoprankinginthefashionindustryby Forbes.H&Mpridesitselfintreatingemployeeswellandprovidingcareer paths.
ThemeaningoftheHandMlettersinH&Misunique:
HstandsforHennes,whichmeans “hers” inSwedish.Thisgaveanidea forthewomen’sclothingstoretoErlingPersson.
Perssondecidedtosellmen'sclothesaswellsohepurchasedahunting storecalledMauritzWidforss.
Lateron,herenamedhisstoretosellmen'sandwomen'sclothestogether asHennes&Mauritz(H&M).
Customerswhoparticipateintheclothingrecyclingprogramsgetan opportunitytowingiftcardsfrom$50-$500invalue.
Thereisatraditionthatwhennewstoreswillopen,allnewemployees celebrateitbyperformingachoreographeddanceinfrontofcustomers andthepress.
Sevenoutofelevenmembersoftheboardarefemale.Thefemale-driven boardhelpsinauditingfinancesandotherissuesthatarise.Itisalsoworth toknowthatelevenmembersoftheboardarewhite.
ThisstrategyinvolvesthreestagesshortlycalledSTPSegmentation,Targeting,andPositioning.
Segmentation:Ittargetsyoungadultsaged18to35, includingchildrenandteenagers.Further,itissegmented withinthisagegroupbyfactorslikelifestyleandincome.
Targeting:Itprimarilytargetsmiddle-classpeople seekingaffordableandtrendyclothes.Moreover,itfocuses onurbandwellerswithaccesstotheirstoresandonline presence.
Positioning:Thebrandpositionsitselfas “the go-to brand for trendy and affordable fashion”.Itshowcases theircommitmenttosustainabilityandethicalsourcingto attractenvironmentallyconsciouscustomers.This leveragesinfluencerstocollaborateandshowitonsocial mediatobuildasenseofcommunityaroundthebrand.
Abovethisoneimportantfactorthatworkswellis collaborationwithcelebrities.Theycollaboratewith celebritiesfromhigh-profiledesignerslikeKarl LagerfeldtopopstarslikeBeyoncéandJustinBieber
CONCLUSION Starting as a small store in Sweden, H&M has become a major player in the global fashion scene. It is known for its fast fashion model, innovative marketing, and commitment to sustainability. Despite facing various challenges it continued to provide clothing products to men, women, and children at affordable prices. H&M is a prime example that shows staying true to your values and adapting to change can lead to remarkable success.
H&M’s Marketing Strategy to Reachv Potential Customers
SPORTING Top Biggest10 TING EVENTS In The World Imaginesittinginastadiumandwatchingyourfavoritesportslive.Thethrill,theadrenalinerushwhenyoucheer foryourfavoriteplayer Theemotionyoufeelthroughouttheeventissurreal.Andwhenit'soneofthebiggest sportingeventsintheworld,thefeelingsareoverwhelming, it'slikeadreamcometrueforasportsfan.
Ineveryfouryears,footballteamsfromover200countriescompeteforthehonorofhoistingtheFIFAworldcup trophy TheFIFAWorldCupwasfoundedin1930andisoneoftherenownedsportingevents.Itisaninternational associationfootballcompetitionbetweentheseniormen'snationalteamsofthemembersoftheFédération InternationaledeFootballAssociation(FIFA),thesport'sglobalgoverningbody.TheFIFAWorldCupisthemost prestigioustournamentandmostlyviewedeventintheworld.Seventeencountrieshavehostedtheevent,with Qatarbeingthemostrecentin2022.Thisisoneofthebiggestsportingeventsintheworld.
1.FIFAWorldCup
2.OlympicGames TheOlympicGamesisahugesportseventthathappensevery fouryears.Itbringspeopletogetherandcelebrateshowstrong anddeterminedhumanscanbe.Overthousandsofathletes competeinvariousformsofsportscompetitions.Itispopular notjustforitsgrandeurstatusbutalsoforitsiconicfive-ring symbol.
ThecreationoftheOlympicgameswasinspiredbythe ancientOlympicGames,heldinOlympia,Greecefromthe 8thcenturyBCtothe4thcenturyAD.BaronPierrede CoubertinfoundedtheInternationalOlympicCommittee (IOC)in1894,leadingtothefirstmodernGamesinAthensin 1896.Awholelotoftalentedfolksparticipatefromoverthe world,soitisregardedasoneofthebiggestsportingeventsin theworld.
3.SuperBowl TheSuperBowlistheannualleaguechampionshipgameof theNationalFootballLeague(NFL)oftheUnitedStates.It hasservedasthefinalgameofeveryNFLseasonsince1966, replacingtheNFLChampionshipGame.Itisasignificant eventintheUnitedStates,attractingmillionsofviewers.The gameishostedbyadifferentcityeachyear,andithasbecome anationalholidayofsorts,withmanypeoplehostingSuper Bowlpartiesorwatchingthegameatbarsandrestaurants.
ThefirstSuperBowlwasplayedonJanuary15,1967, betweentheAFL(KansasCityChiefs)andtheNFLchampion (GreenBayPackers).Thegamewasoriginallycalledthe AFL-NFLWorldChampionshipGame.Later,theterm“Super Bowl”wasproposedtorefertothechampionshipgame.Since then,theSuperBowlhasbecomeoneofthemost recognizableAmericantraditions.EachSuperBowlgamehas itsownMVP(MostValuablePlayer),whoistypicallya standoutperformerinthegame.FortheUnitedStates,itis oneofthebiggestsportingeventsintheworld.
4.WimbledonChampionships Itistheoldesttennistournamentintheworldandisregarded asthemostprestigiousbymanypeople. Ithasbeenheldat theAllEnglandLawnTennisandCroquetClubin Wimbledon,London,since1877andisplayedonoutdoor grasscourts,withretractableroofsoverthetwomaincourts since2019.
Itisoneofthefourgrandslamtournamentsandisthe onlymajorthatisplayedongrass,whichisthe traditionaltennisplayingsurface.Traditionally,it takesplaceovertwoweeksinlateJuneandearlyJuly ThetraditionsofWimbledonincludeastrictall-white dresscodeforcompetitorsandroyalpatronage. Strawberriesandcreamaretraditionallyconsumedat thetournament.
5.TourdeFrance Itisanannualmen'smultiple-stagebicycleraceand isthemostprestigiousandchallenging.Itisoneof thethreemajorracesinprofessionalcycling,along withtheGirod'ItaliaandtheVueltaaEspaña.It attractsthebestridersfromaroundtheworldandis heldannuallyforthreeweeksinJuly Therace typicallyincludes20professionalteams,each consistingof9riders.Thetotaldistancecoveredin theTourdeFranceisaround3,600km(2,235miles), mainlyinFrance,withoccasionalvisitstoother countriessuchasBelgium,Italy,Germany,andSpain.
Thiseventisknownforitschallengingterrain,which includesbothtime-trialracingandracingstages.Itis consideredoneofthesupremetestsofathletic enduranceandiswatchedbyhugecrowdsalongthe roadside.Theraceisalsotelevisedworldwide,further highlightingitsglobalpopularity TheTourdeFrance in2024willhaveadifferentfinaleinNiceinsteadof ParisduetotheSummerOlympicsinParis.Therace willstartinFlorence,Italy,andfeaturechallenging terrainsintheAlps,withamountain-stageconclusion attheColdelaCouillole.Thisisamuchrecognized raceglobally,andisoneofthebiggestsportingevents intheworld.
6.CricketWorldCup ThefirstCricketWorldCupwasheldin1975in Englandandconsistedofaseriesofone-daymatches with60oversperside.Sincethen,thetournamenthas evolved,withchangesinformatandrules.In1987, thenumberofoverspersidewasreducedto50.Itis aninternationalcricketchampionshipheldeveryfour yearsandisconsideredthepremiercontestinone-day cricket.Thetournamentfeaturesteamsfromaround theworldcompetingforthetitle.
TheCricketWorldCuphasseenmanyamazing moments.SunilValsonofIndiaistheonlyplayerto havewonaWorldCupwithoutplayingan internationalmatch.ChetanSharmaisknownasthe “WorldCuphat-trickman”forbeingthefirstperson tocleanbowlthreebatsmeninaWorldCupmatch.
TheoldestcricketertoplayinaCricketWorldCup wasNolanClarkefromtheNetherlands,who participatedinthe1996tournamentattheageof47 yearsand257days.KeplerWesselsisthefirstplayer torepresenttwocountriesinODIhistory.Heplayed forAustraliafrom1982to1985andlaterrepresented SouthAfricain1991.Allthesefamousfiguresmakeit thebiggestsportingeventsintheworld.
7.RugbyWorldCup TheRugbyWorldCupisaninternationalrugbyunion tournamentheldeveryfouryears.Itisahigh-level eventinthesportofrugbyandfeaturesteamsfrom aroundtheworldcompetingfortheprestigiousWebb EllisCup.ThefirstRugbyWorldCupwasheldin 1987inAustraliaandNewZealand.Sincethen,the tournamenthasgrowninpopularityandsignificance, attractingaglobalaudienceandshowcasingthebest talentinthesport.
Themostrecenteditionofthetournamentwasheldin Japanin2019,markingthefirsttimeitwashostedin Asia.TheRugbyWorldCupisorganizedbyWorld Rugby,theglobalgoverningbodyforthesport.The tournamentfollowsaformatwhereteamscompetein aseriesofmatches,includingpoolstages,knockout rounds,andultimatelyculminatinginafinalto determinetheworldchampion.Knownasaviolent sport,itisalsooneofthebiggestsportingeventsin theworld.
8.Formula1GrandPrix Formula1GrandPrixisthepremierinternational championshipforsingle-seaterautoracing.Itis consideredtheverybestofmotorsportandfeatures theworld'sbestdriverscompetinginhighperformancecars.Thechampionshipisorganizedby theInternationalAutomobileFederation(FIA)and consistsofaseriesofracesheldaroundtheworld.
TheFormula1WorldChampionshipbeganin1950andhas sincebecomeoneofthemostprestigiousandwidelyfollowed sportingeventsglobally Thechampionshipconsistsofaseries ofracescalledtheGrandPrix,whichtakeplaceonvarious circuits,includingpurpose-builttracks,streetcircuits,and historicvenues.TheformatofaGrandPrixweekendtypically includespracticesessions,qualifyingsessions,andtherace itself.
9.NBAFinals TheNBAFinalsisthechampionshipseriesoftheNational BasketballAssociation(NBA),wherethebestteamsfromthe EasternConferenceandWesternConferencecompeteforthe NBAtitle.Theseriesisplayedunderabest-of-sevenplayoff format,withtheteamwinningfourgamesfirstbeingcrowned thechampion.
Itstartedin1950withthemergeroftheBasketballAssociation ofAmerica(BAA)andtheNationalBasketballLeague(NBL). Theserieshasundergonenamechangesovertheyears, includingtheNBAWorldChampionshipSeriesandthe Showdown,beforesettlingontheNBAFinalsin1986.
10.TheMastersGolfTournament TheMastersTournament,commonlyreferredtoasTheMasters, isoneofthefourmajorchampionshipsinprofessionalgolf.Itis heldannuallyinAugusta,Georgia,attheAugustaNationalGolf Club.Thetournamentisthefirstmajorchampionshipofthe yearandisscheduledforthefirstfullweekofApril.The MastersTournamenthasarichhistorydatingbacktoits inceptionin1934.BobbyJones,alegendarygolfer,andClifford Roberts,aninvestmentbanker,foundedthetournamentwiththe visionofcreatingachallengingcoursethatwouldshowcasethe naturalbeautyofthearea.TheAugustaNationalGolfClubwas designedbyJonesandAlisterMacKenzieandopenedin1932.
Thetournamentfollowsastrokeplayformat,whereplayers competeoverfourroundsofgolf.Thefieldconsistsofthe world'stopprofessionalgolfers,aswellasamateurplayerswho haveearnedinvitations.ThewinnerofTheMastersreceivesthe iconicGreenJacket,whichhasbecomesynonymouswiththe tournament.
Thesewerethetop10biggestsportingeventsintheworldthat youdon'twanttomissouton,whetheritbewatchingon televisionortravelingtothedestinationtoabsorbthebeautyof thegrandeventlive.
