MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H. Pranjal F.
BUSINESS DEVELOPMENT EXECUTIVE
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Mahadev P. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
A Glimpse into Tomorrow’s Leaders! Asweusherinaneweraofinnovationandtransformation,itismygreatpleasuretopresentourlatestissue, “TheMostInfluentialBusinessLeaderstoWatchin2024.”Thisspecialeditionisdedicatedtocelebratingthe visionaries,trailblazers,andchange-makerswhoareshapingthefutureofbusinessanddriving unprecedentedgrowthanddevelopmentacrossindustries.
Intoday’srapidlyevolvingglobalmarket,theabilitytoadapt,innovate,andinspirehasneverbeenmore crucial.Theleadersfeaturedinthisissueexemplifythesequalities,demonstratingexceptionalleadershipand acommitmenttoexcellencethatsetsthemapart.Theirstoriesofperseverance,ingenuity,andstrategic thinkingofferinvaluableinsightsandinspirationforaspiringentrepreneursandestablishedprofessionals alike.
Fromgroundbreakingadvancementsintechnologyandsustainabilitytorevolutionaryapproachesinfinance andhealthcare,theseleadersareattheforefrontoftheirfields,pushingboundariesandsettingnewstandards. Theirachievementsunderscoretheimportanceofvisionaryleadershipinnavigatingthecomplexitiesofthe modernbusinesslandscape.
Incuratingthislist,oureditorialteamconductedextensiveresearchandengagedinthoughtfuldiscussionsto identifyindividualswhoarenotonlymakingsignificantcontributionstodaybutarealsopoisedtohavea lastingimpactintheyearstocome.Eachprofilehighlightstheuniquejourneys,challenges,andtriumphsof theseremarkableleaders,providingacomprehensivelookatwhatittakestosucceedinthedynamicworldof business.
Onthecoverofthisissue,wehavefeatured Withover GomathiPerumal(VicePresidentofAgnoShin). twodecadesofexperience,hascloselywitnessedalloftheseleadershipiterations—implementingthelessons learnedalongthewayintoshapingherownleadershipstyle—makingheroneofthemostinfluentialleaders towatchin2024.
Thankyouforyourcontinuedsupportandreadership.Weremaincommittedtobringingyouthemost compellingstoriesandthought-provokingcontentthatreflectthepulseoftheglobalbusinesscommunity
Shalmali W. halmaliS
Onthecoverofthisissue,wehavefeaturedGomathi Perumal(VicePresidentofAgnoShin).Withovertwo decadesofexperience,hascloselywitnessedallofthese leadershipiterations—implementingthelessonslearnedalong thewayintoshapingherownleadershipstyle—makingher oneofthemostinfluentialleaderstowatchin2024.
WhenGomathibeganhercareerinITtwodecadesago,she didn’tplanonbecominganentrepreneur.Instead,shefound herselfinvolvedingreenfieldprojectswithinhercompany, gainingaholisticviewoftheecosystem.Astheseinitiatives flourishedovertheyears,sodidherconfidenceinherown potentialtocreatesomethingmeaningful.
Fortunatetohavesupportiveco-foundersbyherside,she envisionedaworklifethatbalancedenjoymentwith responsibility—cateringtonichecustomerneedsratherthan thescale-drivendemandsoflargecorporations.
“AgnoShin is Six years… if you ask me if we should have grown a little more—I would say yes. If you ask me if our number should be this much by this time—I will respond probably yes…”
However,whatAgnoShindidachieveisremarkable:over 60%oftheworkforcearewomen,manyofwhomreturnedto professionallifeafterextendedmaternitybreaks,andateam predominantlyfromTier-2andTier-3towns.
Gomathisaysit’shardtopinpointasingleidolforherbecause sheisnotadie-hardfanofanyspecificindividual.Whattruly inspiresherarethosewhochallengethestatusquo,pushtheir ownlimits,andtakethemselvestonewheights.Moreover,she isdeeplyinspiredbythosewhogotheextramilefortheir teamandforhumanity,alongwiththosewhopursue knowledgeandwisdomwithoutseekingpersonalgain.
Gomathiconsidersherselffortunatetobesurroundedby exceptionalpeoplewhoexhibitthesequalities.Whileshe knowsshecan’treplicatetheirexactpaths,shestrivestogain valuableinsightsfromtheirexperiencestostayfocusedand driveninherownlife.
10 Gomathi Perumal UPSHOT BLOG BRITISH COLUMBIA A LAND OF NATURAL WONDERS AND CULTURAL DIVERSITY
10 BEST OTT PLATFORMS IN INDIA FOR ULTIMATE ENTERTAINMENT IN 2024
CASE STUDY ARTICLE HOLLISTER - FROM CALIFORNIA VIBES TO ALLINCLUSIVE GLOBAL FASHION BRAND
HOW TO LEVERAGE YOUR LINKEDIN NETWORK TO REACH INVESTORS AS AN ENTREPRENEUR
The CRM Leader Bridging Generations for Success GOMATHI PERUMAL Vice President Modern-dayleadershipisaproductofnumeroustransitionalshiftswherethetraditionaltop-down hierarchy,experiencedbytheoldergenerationsisnolongereffective.Intheoldendays,theentireoffice culturerevolvedaroundkeepingyourbosscontent.Moreoftenthannot,engineerswouldonlyspeakin meetingsifspokento—keepingtheiropinionsandinsightstothemselves.
Duringthenexttransition,customerswouldinteractmorewithworkingengineersratherthanthe leadershippersonnel.Thisapproachwasresponsibleforthebirthofaparticipatorymanagementstyle whereleaderslargelytookonmentoringandsupportingroles.
Today,leadersmustcultivateacollaborativeenvironmentandworkwithayoungergenerationwhomay bemorebrilliantthantheleadersthemselves—focusingprimarilyonbuildingtrust,empoweringteams tostepoutoftheircomfortzones,andrecognizingachievements.
GomathiPerumal,VicePresident AgnoShin,of withovertwodecadesofexperience,hasclosely witnessedalloftheseleadershipiterations—implementingthelessonslearnedalongthewayinto shapingherownleadershipstyle—makingher one of the most influential leaders to watch in 2024.
CultivatingMeaningfulImpact WhenGomathibeganhercareerinITtwo decadesago,shedidn'tplanonbecomingan entrepreneur.Instead,shefoundherself involvedingreenfieldprojectswithinher company,gainingaholisticviewofthe ecosystem.Astheseinitiativesflourishedover theyears,sodidherconfidenceinherown potentialtocreatesomethingmeaningful.
Fortunatetohavesupportiveco-foundersby herside,sheenvisionedaworklifethat balancedenjoymentwith responsibility—cateringtonichecustomer needsratherthanthescale-drivendemandsof largecorporations.
“AgnoShin is Six years… if you ask me if we should have grown a little more—I would say yes. If you ask me if our number should be this much by this time—I will respond probably yes…”
However,whatAgnoShindidachieveis remarkable:over60%oftheworkforceare women,manyofwhomreturnedto professionallifeafterextendedmaternity breaks,andateampredominantlyfromTier-2 andTier-3towns.
DrawingInspiration Gomathisaysit'shardtopinpointasingleidol forherbecausesheisnotadie-hardfanofany specificindividual.Whattrulyinspiresherare thosewhochallengethestatusquo,pushtheir ownlimits,andtakethemselvestonewheights. Moreover,sheisdeeplyinspiredbythosewho gotheextramilefortheirteamandfor humanity,alongwiththosewhopursue knowledgeandwisdomwithoutseeking personalgain.
Gomathiconsidersherselffortunatetobe surroundedbyexceptionalpeoplewhoexhibit thesequalities.Whilesheknowsshecan't replicatetheirexactpaths,shestrivestogain valuableinsightsfromtheirexperiencestostay focusedanddriveninherownlife.
WearerofManyHats Inlargerorganizations,rolesandresponsibilitiesareoftenclearly definedandsegmented.However,inayoungcompanylikeAgnoShin, leaderslikeGomathiarerequiredtomultitaskasthesituationdemands. Personally,GomathihandlesHR,finance,keycustomerrelations,and alsodedicatestimetosales.Thisflexibilityandrangeofresponsibility areessentialinsmallerstartupswhereagilityandadaptabilityarevital toachievinggrowthandtacklingchallengeseffectively.
Especiallyforyoungstartupsandfirst-generationentrepreneurs,thereis noshortageofnewchallenges.Firstly,there'sthetaskofbelievingin theideaandensuringthatallco-foundersareequallycommitted.Then, oneofthebiggesthurdlesiseffectivelycommunicatingthevisionand plantothecoreteam,aligningthemtothejourneyahead.
“It's crucial to convey to customers that the startup is capable, trustworthy, and committed to delivering on its promises. Building this trust is essential for sustained success.”
CRM Solutions Present & the Future 1. Current Offerings: AgnoShinprovidesITsolutionsacrossverticalsin theCXM-CustomerExpereinceManagementspace supportedbynew-gentechnologieslikeCloud/AI andML.
2. Future Plans: AgnoShinisdevelopingseveralbusiness transformationproductsuitesfortheSMEsegment, leveragingAI/MLplatforms.Thisrepresentsa significanttransitionforus.
IntheITspace,weaimtoenhanceservicedelivery withinourcustomers'nativeecosystems.
Cover Story 6 years ago
150+
INDIA - Chennai & Udumalpet | MEA - UAE & Kenya
APAC - Singapore | US
Beyond services into products and solutions
Encouraging pilot runs in new ventures
Advice to Young Leaders Trust and bond with co-founders are the key. Come what may, you and the organization should not compromise on its values.
You need a good number of friends/advisors who will be with you more in difcult times and give a lot of positivity to you.
Remember—Very few are fortunate to become entrepreneurs, be grateful for the blessings. Companies may succeed or face challenges due to time, but please enjoy the phase of transition—Job seeker to Job creator.
Have a larger purpose and take care of your customers/partners/vendors and employees… Believe me, they will take care of you.
— Gomathi Perumal
SolvingProblemsthroughContinuous Learning Gomathihighlightsthateverytwoorthreeyears, newparadigmsemerge,dictatingnewwaysof working.Tostayahead,shemakessuretoinvest timeinreadingandengagingwithindustry leaders.Sheacknowledgesthatit'simpossibleto figureeverythingoutonherown,sosheoften reachesouttothecompanyadvisorstohelpbetter understandandsolvecomplexissues.Continuous learningiscrucialandshouldneverstop.
NurturingtheEmployees AgnoShinhascultivatedaworkculturethat revolvesaroundthefollowingcorevalues: happiness,fun,mutualrespect,social consciousness,andcustomercommitment.The company'semployeesbecometheprotectorsof thesevalues,passingthemontonewteam members.
Thecompanyhasrecognizedthatmany individualshaveastrongdesiretocontributeto society Toachievethis,AgnoShin provides opportunitiesforemployeestoteachinschools,
mentorchildrenfromchallengingbackgrounds,and serveasscribesforvisuallyimpairedstudentsand takingcareoftheireducationalandotherneeds throughtheirCSRWing“MeiporulChennai foundationTrust”AbasicobjectiveofMeiporul, thenon-profitvolunteeringOrganization establishedin2015,istomakeadifferenceinthe livesofthemostunderprivilegedsectionswithin thepopulationofPersonsWithDisabilities (PWDs).
BalancingWork-Life IfIsayI'mmaintainingaperfectwork-lifebalance, I'dbelying—saysGomathi.Thisbalanceisoften outofcontrolandcanbequitepainful.Overthe years,Gomathihasrealizedthatit'snotaboutthe amountoftime,buttheintensityandqualityofthat time.Whileworkandcustomerprioritieslargely occupyherschedule,shestillmanagestofindquick waystorecharge—spendingqualitytimewithher knowledgeablefriendsandfamily.Eventually,itis theecosystemaroundherthatadapts—allowing Gomathisomespacetobeherself.
“I have a deep love for books, culture, history, temples, travel, good food, and enjoying music with friends.”
“AgnoShin was established in the year 2018 with a mission to build universally relevant technologies by facilitating fuller human potential and resourcefulness.”
Technology-agnosticcompany AgnoShinisatechnology-agnosticcompany,offering ethicalsolutionsthatworkseamlesslyacrossvarious platforms,protocols,anddevicesintheworldof customerexperiencemanagement.Itcultivatesa professionalculture,stayingalignedwiththelatest markettechnologiestoprotectitscustomersfrom redundancyandkeepthemaheadofthecurve.
Theteamboastsextensiveexpertiseandthought leadershipinCustomerRelationshipManagement (CRM).Theorganizationisstrategicallypositionedto enhancecustomersatisfaction,boostproductivity,and driveorganizationalrevenues.Itsmissionisto leverageitsdeepknowledgeandinnovative approachestoimprovethesekeymetricsforeach client.
Why Choose Agnoshin? TeamInvolvementandResults AgnoShinexpertsdevelop,enhance,andmaintainthe applications,irrespectiveofthetechnologyused.Thecompany isconsciouslyawareofneedtoupgradeapplicationsalongwith thebusinessgrowth.Hence,it providesflexible,24×7support servicesformaintenance,enhancement,andmanagementofall typesofapplicationprocesseswithduediligence.
SuccessDrivenbyCollaboration AtAgnoShin,associatesarethebackboneofthecompany's success.TheirdomainknowledgeintheCRMspace,combined withtheirtransparentworkingstyleandexpertiseinaddressing customerrequirements,aretheprimaryreasonsforAgnoShin's achievements.
Gomathiemphasizesthatwhileearningthetrustandmeeting theexpectationsoftheclientsisachallengingtask,asateam, theorganizationhasmanagedtoachievethesegoalstogether
Maintainingteaminvolvementisessentialforachievingbetterresults.Byincreasingagent engagementandretention,italignsitsteamwithorganizationalgoalsandvalues.
ImprovedPerformanceandCustomer-CentricDevelopment Theapproachfocusesonimprovingperformanceandfosteringcustomer-centric development.Itenablesinstantcustomerfeedback,helpingagentsidentifyandaddress challenges,anddeliveringmeasurablebusinessvalue.
EquippingManagementwithPerformanceInsights Theorganizationprovidesmanagementwithinteractivedatavisualizationsanddashboards foracompleteviewofagentandteamperformance.Supervisorscananalyzeandevaluate performanceeffectively,drivingoverallefficiency.
British Colum A Land of Natural Wonders & Cultural Diversity mbia Have you ever heard of the city of British Columbia? It is one of the provinces with natural landscapes, vibrant cities, economic productivity, and rich cultural heritage. Located in the western part of Canada, British Columbia is known for its coasts, mountains, and forests. It is dedicated to sustainable living and environmental preservation. British Columbia is home to various animals and a special place for tourists to visit. Join us on a journey where we will learn about rich cultural heritage and some interesting facts about this fascinating place.
British Columbia Culture of Thetraditionofthiscityismulticulturalanddiverse owingtoprimaryterritoriesofIndigenouspeoples, Europeanstylesofcolonization,andimmigrant populationsfromaroundtheglobe.Thisdiversity manifestsitselfinthepresenceofnumerousfoods,art, andeveneverydaylifeintheregion.Thus,Original cultureremainsanimportantcomponentofBritish Columbia’sculturalstructure.Theprovinceisa dwellingofnumerousIndigenouspeoplewhohavetheir ownculture,language,andart.Thecraftsmanshipof indigenouspeoples,suchasthecharmpoles,carved works,andwearablearts,isembracedandlinkedinto society’slifeandinfrastructure.
CelebrationslikeNationalIndigenousPeoplesDayand VancouverIndigenousFashionWeekhelpin progressivelypresentingtheculturalessenceofthe NativepeopleinCanada,particularlyinBritish Columbia.Mosttownsandcities,forinstance,provide culturaltourismandtouchwithtraditionallifestylesfor thepeoplewhowanttohaveafeelofthenative Americanlife
ClimateofBritishColumbia BritishColumbia'sclimatevariesgreatlyduetoitsdiversegeographyandproximitytothePacificOcean.Vancouverand Victoriaenjoythecoastalregion'stemperatemarineclimatewithmild,wintersandcool,drysummers.Inthesouthareas, includingKelownaandKamloops,thetemperatureisasemi-aridclimatewithhotsummersandcold,snowywinters.Inthe NorthareassuchasPrinceGeorgehaveasubarcticclimatewithtoughwintersandshort,warmsummers.Themountainous regions,includingtheRockies,haveaclimatewithcoolertemperaturesandheavysnowfall,idealforwintersports.This climateofBritishColumbiasupportsarichbiodiversityandawiderangeofoutdooractivitiesyear-round.
FestivalandEventsofBritishColumbia Itisrichincelebratingdiversityaswellasculturesthroughfestivalsaswellasspecialoccasionsthatareobservedthroughout asociety.ThesearefestivalssuchastheVancouverInternationalFilmFestivalandfireworkscompetition‘Celebrationof Light’,andthefestivalofmusicandculture,theVancouverFolkMusicFestival.Suchoccasionsinvolvepeoplefrom differentpartsoftheglobeasparticipantsaswellasonlookers.Besidesthelarge-scaleculturalfests,certainorganizedfests areparticularfestivalsorseasonalfestslikefarmersmarkets,craftfairs,orculturalfests.Sucheventshelpinbringingthe peopletogetherandalsosupportthetalentofthelocalitywithlocalproduce.
BritishColumbia Iconic foods to try in It offers a delightful fusion of traditional modern-day dining experiences that reect its enthusiastic history and cultural diversity. Here, we are sharing some of the foods you should never miss:
Dugnesscrabs:Itisthemostpopularcrustaceanin BritishColumbia.TheDungenesscrabisknown foritslovely,mouthwateringtasteanddelicious texture.
WhiteSturgeoncaviar:Thetasteofthisiconic foodisnutty,andbutteryundertones,andthedrops areusuallyhardandmediumintexture.
C.Rolls:Thecommoningredientsinthesushiroll aregrilledsalmonwithsauceandcucumberand bakedwiththeskinon,whichmakesitdelicious.
SpotPrawns:TheBritishColumbiaprawnsare namedspotprawnsbecauseofthewhitehorizontal barsontheirshellandwhitespotsontheirtail.
SushiandSashimi:Withitsrichseafood,itoffers someofthefreshestsushiandsashimioutsideof Japan.Trythelocals'favoriteslikeBCRollwith salmonandavocado.
Poutine:Thisisaverypopularmealof Frenchfrieswithcheesecurdsandcovered inaheartygravy;thereareseveral variationsfromthebasic,includingmeat suchasmushroomsandseafood.
Nanaimobars:Thisno-bakedessertbar hasacoconut-chocolatecrustanda custard-stylemiddlelayerandistopped withchocolateganache.They recommendedittheseafoodpaella,garlic, shrimp,andOzunapotatoes.
GameMeat:Someofthegamemeats commoninBCarevenison,elk,andbison duetotheregions’geographical differences.Includefoodssuchasstews, sausages,andgrilledsteaksastheseare typesofmealswithenhancedandintensely flavoredmeats.
InterestingFactsAbout BRITISH COLUMBIA YouDidn’tKnow HomegrownpeoplewalkedacrosstheBeringiafromSiberiatoNorthAmerica20000yearsago.Manyoftheoldest archaeologicalsitesareunderwater.
Indigenouspeoplewerelivinginpermanentsettlementsandstarteddoingagriculturearound5000yearsago.
In1843VancouverIsland,FortVictoriawasbuiltandtheBritishlaidclaimtotheislandandsmallerGulfIsland.
IntheNootkaConventionsofthe1790s,thelandnorthofJuandeFucaStraitwasofficiallyacquiredbyBritain.
In1775,SpanishexplorerssailedtheBritishColumbiaandclaimedtheareaforSpain.
Tipsfor Travelers CostsandpricesinthecityarerelativelyinexpensivecomparedtoothercitiesinCanada.
Youcanvisitthecityonfoot,butifyouprefernottowalk,publictransportisavailableliketheMetro,Train,Tram, Bus,Funicular,Trolleybus,andTaxis.
ThecurrencyinthecityisCanadiandollars($).Creditcardsareacceptedeverywhere,butmakesuretokeepsome cashforemergencies.
OverallBCisfairlysafe,butalwaysbecarefulandextracarefulwheninthewilderness.Getthedigitsforthe emergencylearntheemergencynumbertheplaceyouareinusewhichis911forinstance,bealert,andmakesureyour propertyissafeguarded.
Ensureyoutakeatravelinsurancepolicy,especiallyhealthinsurance,accidents,andanyothercancellationinsurance policy.HealthcostsinCanadacanbeveryhighforminors,andatleastbecauseofthis,insuranceisarelief.
Conclusion British Columbia stands out as a fascinating destination blending natural wonders, cultural diversity, and a rich historical culture. From its stunning coastal landscapes and majestic mountains to vibrant cities like Vancouver and Victoria, this province offers a wealth of experiences for travelers. The province's commitment to environmental sustainability and conservation adds another layer of appeal, making it a sanctuary for nature lovers and eco-conscious tourists alike. Whether exploring the craftsmanship of Indigenous peoples, enjoying local delicacies like Dungeness crab and sushi, or participating in cultural celebrations such as the Vancouver International Film Festival, visitors are immersed in a unique blend of traditions and modernity.
Best in India for Ultimate Entertainment in 2 0 2 4
In today’s fast-paced world, everyone is living a hectic life, whether it is a 10-year-old boy or a 70-year-old person. They are caught up in their academics and professional work, leaving little time for relaxation and fun. The major source of their fun, enjoyment, and entertainment is watching movies, web series, TV shows, sports, and cartoons. This is where the best OTT platforms come into play, offering everything in one place. But the question arises: which one to choose? There are 57 OTT platforms available today.
In this blog, you will learn about the 10 best OTT platforms in India that are most watched, have millions of subscribers, and most especially their prices of subscriptions.
1. Amazon Prime Video AmazonPrimeVideoisoneofthebestOTTplatforms andquicklybecameamajorplayerintheIndian streamingmarket.Itisbelovedforitsvastlibraryof contentavailableinmultiplegenresandlanguages.If someonepurchasesitssubscriptionadditionally,theyget benefitslikefreeshippingonAmazonpurchasesand accesstoAmazonPrimeMusic.
2. Disney+ Hotstar Subscribers
60 Million Subscribers In India And Over 200 Million Subscribers Worldwide.
Content
Offers A Wide Range Of Content, Including Hollywood Movies, Bollywood Movies, Tv Shows, And Amazon Originals.
Languages
Available In English, Hindi, Tamil, Telugu, Kannada, Bengali, And More.
Types Of Movies
Includes A Wide Range Of Genres - Action, Drama, Comedy, Romance, Thriller, And International Cinema.
Subscription Prices
₹ ₹ 179 Per Month Or 1,499 Per Year
Disney+HotstarcomesinsecondonthelistofthebestOTTplatformsinIndia.Itattractsviewerswithitswidecollectionof Disney’sbelovedcontent,offeringdualsubscriptionplans,VIPandPremium.
Subscribers
50 Million Subscribers In India
Content
It Provides Disney Content From Marvel, Pixar, Star Wars, And National Geographic. Also Features Indian Movies, Tv Shows, And Live Sports.
Languages
Available In English, Hindi, Tamil, Telugu, Kannada, Bengali, And More.
Types Of Movies
Offers Disney Classics, Bollywood Films, Regional Cinema, And International Movies. Also, Give Live Sports Coverage Like Cricket And Football.
Subscription Prices
₹899 Per Year For The Vip Plan
₹1,499 Per Year For The Premium Plan
3. Netix Netflixcomesinthirdonthelistofthebest OTTplatformsinIndia.Itisfamousforits impressivelibraryoforiginalseries,movies, anddocumentaries.Theplatformoffersa user-friendlyinterfacethatenhancesthe overallviewingexperiencefortheuser There arethreemainsubscriptionplansavailable foreaseofuse,eachofferingdifferentuser experiences.
4. Zee 5 Subscribers
Subscribers
10 million in India, 230 million worldwide
Content
It offers a wide range of content in genresdrama, thriller, comedy, and science ction
Languages
Available in English, Hindi, Tamil, Telugu, Kannada and others.
Types of Movies
Hollywood blockbusters, international lms original contents
Subscription Prices
₹199 per month for the Basic plan
₹499 per month for the Standard plan
₹649 per month for the Premium plan
Zee5comesinfourthonthelistofthebestOTTplatformsin India.ItisfamousforitsextensivecollectionofIndiancontentBollywoodfilms,regionaldramas,andwebseries.Theplatform primarilyfocusesonthelocallanguagesandculturesofIndiato connecteasilywithusers'emotions.Itofferstwomain subscriptionplans-KidsandPremium,bothavailableatthe sameprice.
90 million subscribers in India
Content
Provide exclusive series, and international lms across various genres.
Languages
Available in Hindi, Tamil, Telugu, Kannada, Bengali and more.
Types of Movies
Action, drama, comedy, romance, thriller, and international cinema.
Subscription Prices
₹99 per month
₹999 per year
5. Sony LIV SonyLIVcomesinfifthonthelistofthebest OTTplatformsinIndia.Itattractsviewerswith itsbroadrangeofIndianandInternational content,includingmovies,TVshows,andlive sports.TheplatformconnectswiththeSony channelandsportscoverage,whichopensa widerangeofentertainmentoptionsforits users.LikeZee5,italsoofferstwomainplansKidandPremiumplansavailableatthesame price.
6. Jio Cinema Subscribers
40 Million Subscribers In India
Languages
Available In English, Hindi, Tamil, Telugu, And More.
Foundation Year 2013 By Sony Pictures
Subscription Prices
₹299 Per Month | ₹699 For 6 Months | ₹999 Per Year
JioCinemaisoneofthebestOTTplatformsinIndia,andithasgrownpopularinIndia,especiallyamongJionetwork subscribers,foritsvastcollectionofBollywoodmoviesandregionalmovies,allavailableforfree.Yes,youreaditrightafter integrationwiththeJioecosystemJiousersdon’tneedtopayadditionalfeestoenjoymoviesandTVshows.
Subscribers
100 million users, mainly JIo network subscribers
Languages
Available in Hindi, Telugu, Tamil, Kannada and more.
Foundation Year 2016
Subscription Prices
Free for Jio users with JIO sim cards
7. MX Player MXPlayerstandsoutinseventhplaceonthelistofthebestOTT platformsinIndia.Itisfamousforofferingad-supportedand premiumcontent,including-Bollywoodfilms,regionalcinema,and originalwebseries.Theavailabilityofawiderangeofmoviesand showsindifferentlanguagesmakesitdifferentfromotherOTT platforms.Fortheeaseofitsusers,itprovidesbothfreeandpremium plans.Freeversionisad-supportedwhilethepremiumversiongives youanad-freeexperience,allowingyoutoaccessavarietyof content.
8. ALTBalaji Subscribers
200 Million subscribers in India
Languages
Available in Hindi, Tamil, Telugu, Kannada, Bengali and more.
Foundation Year In 2011, transformed into OTT in 2019.
Subscription Prices
MX Player Premium costs
₹199 per year for ad-free viewing.
ALTBalajistandsoutineighthplaceonthelistofthebestOTTplatformsinIndia.Itisfamousforitsfocusonoriginalweb series,givingitsusersfresh,uniquestoriesacrossgenreslikedrama,romance,andthrillers.Therearetwomainsubscription plansavailableatanaffordablepricerange-MonthlyandAnnual.
Subscribers
76 million subscribers in India
Languages Available only in Hindi
Foundation Year 2017 by Balaji Telelms.
Subscription Prices
₹100 per month
₹300 per year.
Ifyouarelookingforasinglesolutionforbothbroadbandand entertainment,VodafonePlaycanmeetyourneeds.Vodafone Playofferstheabilitytostreamapproximately400liveTV channelsandaccessavarietyofcontent,includingBollywood andHollywoodmovies,regionalandinternationaloriginals,TV shows,andwebseries.Additionally,itincludescontentfrom variouspopularplatformslikeHungamaandmanyothers.
10. Discovery+ Discovery+liesintenthplaceonthelistofbestOTTplatforms forgeographylovers.Itisfamousamongtheviewerswhoare interestedindocumentaries,realityandTV,andlifestylecontent. Theplatformprimarilyfocusesonnature,science,history history-relatedprogramsprovidingeducationalandinformative content.Itofferstwomainsubscriptionplans-Monthlyand Annual,availableatanaffordableprice.
9. Vodafone Play Subscribers
10 million subscribers in India
Languages
Available in Hindi, Tamil, Telugu, Kannada, Bengali and more.
Foundation Year
2017 by Vodaphone
Subscription Prices
Monthly Subscription: 99 per month ₹
Annual Subscription: 499 per year ₹
Subscribers
25 million subscribers in India
Languages Available in English, Hindi, and some other regional languages.
Foundation Year
2020
Subscription Prices
₹99 per month
₹299 per year.
Conclusion: According to a 2023 report from data analytics rm Kantar, there are a staggering 707 million internet users in India actively engaged with OTT platforms. Today, they have become a big source of fun and entertainment for kids, teenagers, and elders. Being an Indian I understand your preferences in movies and web series, the above best OTT platforms in India are arranged accordingly. Dive into streaming experiences tailored just for you!
Note: All of these platforms support viewing on mobile devices, TVs, and laptops.
FROM CALIFORNIA VIBES TO ALL- INCLUSIVE GLOBAL FASHION BRAND Since sustainable and conscious fashion was
introduced in the fashion industry, many brands have taken the initiative to develop conscious fashion lines. While we see a lot of brands complying with this, there have been brands that have been in controversy regarding their nonsustainable products. One of those brands has been Hollister, a fast fashion retail brand that is known for its California vibes. In this article, we will learn more about the retail brand, its history, global presence, and marketing strategies.
TheFictionalBeginning Hollister,oftenknownasHCo.isaretailbrandownedbyAbercrombie&FitchCo.Itsellsapparel,accessories, andfragrances.ItopeneditsfirststoreonJuly27,2000,attheEastonTownCenterinColumbus,Ohio. Abercrombie&FitchlaunchedHollistertotargetayoungerdemographic,specificallyconsumersaged14-18, withitsSoCal-inspiredimageandcasualwear.Despiteitstargetagegroup,theappealofthebrandextends beyondteenagersandhasgainedpopularityamongawideraudience.
MikeJeffries,theformerCEOofAbercrombie&Fitch,createdafictionalbackgroundstorytoformtheconcept ofHollisterandprovideauniqueatmosphereforitsshoppers.Accordingtothefictionalstory-J.M.Hollister foundedthebrandin1922asaPacificmerchantshopinSouthernCalifornia.Thisfictionalbackstorywas designedtoattractconsumersandcreatealifestylebrandthatconsumerscouldengagewith.
Thebrandquicklygainedpopularityandexpandeditspresenceglobally.By2013,therewere587stores worldwide,generatingovertwobilliondollarsinsales.Thebrand'ssuccesscanbeattributedtoAbercrombie& Fitch'seffectivebrandpenetrationstrategies.
IsHollisterSustainable&Ethical? Hollisterhasbeeninquestionaboutitsethicalpracticesbecauseofitsfabricchoices.Itusesfabricslikemixed polyester,wool,down,leather,andotheranimal-basedmaterials.Ithasreceivedaratingof‘notgoodenough’in termsofsustainabilityon‘GoodOnYou’,aplatformthatevaluatesbrandsbasedontheirsustainabilitypractices.
Onitswebsite,thebrandhasmentionedthatitpracticessustainability,butthereisnoevidencethatitistaking meaningfulaction.Neithertoreduceoreliminatehazardouschemicalsinitsmanufacturingprocessesnortoprotect biodiversityinitssupplychain.Itreceivedalowratingfromexpertsforitslackofsupplychaintransparencyand useofsustainablematerials.Peoplehavecriticizedthebrandfornotbeingtransparentaboutworkingconditionsin itssupplychain.
Itfallsshortwhenitcomestotakingcareofitsworkers.Noneofitssupplychainiscertifiedtoensureworkerhealth, safety,andlaborrights.Accordingtothe2023FashionTransparencyIndex,Hollisterreceivedascoreof31-40%, whichisaslightimprovementfrombefore,butthere'sstillalongwaytogo.There'snoproofthatthebrand promotesdiversityandinclusioninitssupplychain.Italsousesfewlower-impactmaterials,andwhileitaimsto source25%ofitscottonsustainablyby2025,thisisstillasmallpercentageofitsoverallcottonusage.Despitethis, thebrandhasshownintentionsofintroducingmoresustainablematerials.
Hollister Challenges Faced by Hollister Hollister has faced several challenges, be it legal issues or controversies. Here are some challenges the brand went through.
The Trademark Battle
An article from the Los Angeles Times in April 2009 mentioned that Abercrombie & Fitch issued threats to the people of Hollister, California, who wanted to use the name "Hollister" on their clothing. It also shared a story from 2006 when Stacey Crummett, the CEO of Rag City Blues, added the word "Hollister" to the label of her vintage blue jeans. When Crummett applied to register this trademark, Abercrombie & Fitch's lawyers sent her a letter claiming she was infringing on their trademark and threatened to sue her. As a result, Crummett withdrew her application.
Morrisvs.Abercrombie&FitchCo.
In2007,therewasalawsuitcalledMorrisvs.Abercrombie&FitchCo.,anditwaseventuallysettled.Abercrombie&Fitch Co.admittedthattheymadeamistakebyaskingtheircustomersinCaliforniaforpersonalidentificationinformationwhen theyweregettingrefundsusingtheircreditcards.CustomerswhowereaskedforthisinformationbetweenJune9,2005,and May31,2007,wereeligibletoreceivegiftcardsascompensation.Sincethesettlement,Abercrombie&FitchCo.stores havestoppedaskingforthisinformationwhencustomersreturnitemstheyboughtwithacreditcard.
WheelchairAccessibility InAugust2011,ajudgenamedWileyDanielruledthattwoHollisterstoresinColoradowerenotfollowingtheAmericans withDisabilitiesAct(ADA).Thiswasbecausethestoreshadentranceswithsteps,makingitdifficultforcustomersin wheelchairstoenter.Instead,theyhadtouseautomaticsidedoors.Thecaseexpandedintoanationwideclass-actionlawsuit in2012.InMarch2013,JudgeDanielruledinfavorofthepeoplewhofiledthelawsuit.Hefoundthatoutof483stores acrossthecountry,248ofthemhadentrancesthatviolatedtheADA.Itcametolightthatallofthesestoreswerebuiltafter theADAwasestablished.InAugust2013,ajudgeinColoradoruledthatHollisterCo.anditsparentcompany,Abercrombie &Fitch,hadtoredesign248storeswiththe"porchentrance"tomakethemwheelchairaccessible.
Religious Discrimination Claims A&Ffacedchargesofdiscriminationagainstan employeeataHollisterCo.storeinCalifornia.The employeeclaimedthattheywerecriticizedforwearing ahijabwhileworkingthere.Theemployeehadworn thehijabduringtheinterviewandwashiredthatway Duringtheconversation,theinterviewermentionedthat thehijabcouldonlybewornincertaincolors,likegray, navy,andwhite.However,aDistrictManagerlatertold theemployeetoremovethehijabwhileworking.
OnFebruary23,theCouncilonAmerican-IslamicRelations filedacomplaintagainstAbercrombie&Fitchwiththe federalEqualEmploymentOpportunityCommission.This wasnotthefirsttimeA&Ffacedsuchacomplaint.They hadreceivedasimilarcomplaintinSeptember2009, involvingasimilarcircumstanceinOklahoma.
MarketingStrategiesForSuccess Hollisterisknownforitslaid-back,California-inspiredstyle andstrongmarketingstrategiesthathelpeditreachsuccess. Hereareafewstrategiesitincorporatedtomakeaglobal name.
FocusedTargetAudienceReach ThetargetaudienceofHollisterprimarilyconsistsof teenagersandyoungadultswhoareinterestedinsurfing, skateboarding,andotheroutdooractivities.Itsfashionline appealstothetargetcustomer’sloveforcasual, comfortable,andfunctionalattire.Toeffectivelyreachand connectwithitsintendedaudience,thebrandusesdifferent marketingstrategies.
Itpartnerswithpopularsocialmediainfluencersand supportseventsandactivitiesthatmatchtheirbrandimage. Thiscreatesexcitementaroundthebrandandgivesvaluable insightsintowhatcustomerslike.Recently,thebrandmade changestobecomemoreinclusive.Theyintroducedaplussizerangeandexpandedtheirsizeoptionsforbothmenand women.
SocialMediaMarketing Hollisterusessocialmediaalottoengagewithits customers.TheyhaveaccountsonInstagram,Facebook, Snapchat,Twitter,TikTok,LinkedIn,andGlassdoortoreach awiderangeofpeople.Itpostsshortvideoseverydayto keepupwiththelatesttrendsonsocialmediaandhasrealtimeconversationswithitsfollowers.Thishelpsthebrand connectwithdifferenttypesofpeoplewhohavedifferent interests.
Oneimportantpartofitssocialmediastrategyisworking withinfluencers.Theyformlong-termpartnershipswith popularcontentcreatorsliketheD'Ameliosisterson TikTok.Thishelpsincreasethebrand'svisibilityandbuild trust,especiallyamonghighschoolstudentswhoarethe maintargetaudienceforHollister.
ExperimentalMarketing Thebrandbelievesincreatingmemorableand engagingexperiencesforitsaudiencethrough experientialmarketing.Itsmainaimistotransport customersintotheCalifornialifestyle,givingthema tasteoftheWestCoast.Itsstoresaredesignedto resemblecozybeachhouses,completewithwooden boardwalks,beach-themeddecorations,andeven lifeguardstands.Thebrandalsoorganizesin-store eventslikeconcerts,movienights,andsurfboard demonstrations.
Toenhancetheshoppingexperience,ithasalso introducedaugmentedreality(AR)features.This allowscustomerstovirtuallytryclothesonandsee howtheywouldlookindifferentsettings.Theyhave alsoimplementedinteractivefittingrooms,where customerscanrequestdifferentsizesandcolorsof clotheswithoutleavingthedressingroom.
RetailPartnerships Hollisterhasformedasignificantpartnershipwith GillyHicks,asubsidiaryofAbercrombie&Fitch.This collaborationallowsthebrandtoofferawiderrangeof productsandreachalargeraudiencebysharinga brandidentity Tomaintainastrongconnectionwithits targetaudience,ithasestablishedthe‘HollisterCreator Collective’.Thiscollectiveconsistsofmanymid-sized influencerswhocollaboratewiththebrandthroughout theyear.Byworkingwithadiversegroupof influencers,itensuresaconsistentpresenceand connectionwithitsaudience.
LatestSalesRevenue In2023,Hollistermadeanetsaleofovertwobillion U.S.dollars.AfteritsrebrandingandaTikTok campaign,ithasseenagrowthinitsin-storetrafficand revenue.InFebruaryandMarch,itsengagementrates weremorethan136%highercomparedtothesummer of2022,reachingall-timehighs.Inthefourthquarter oflastyear,itssalesgrewby9%,reaching$698 million.Thismarksthethirdconsecutivequarterof growthforthebrandandshowsthattheyare successfullyreconnectingwiththeirteenage customers.
Asanentrepreneur,oneofthemostcriticaltasksyouface israisingcapitaltofuelyourbusiness'sgrowth.While traditionalmethodsoffundraising,suchasseeking investmentsfromventurecapitalistsorangelinvestors, canbeeffective,theyarealsohighlycompetitiveand challengingtosecure.However,withtheadventofsocial mediaplatforms,entrepreneurshaveanewavenuefor connectingwithpotentialinvestors:LinkedIn.
LinkedInisaprofessionalnetworkingsite,bestplatform toleverageyourLinkedInnetworkforyourbusiness currentlygatheringover930millionmembersworldwide. Itdoesanexcellentjobofhelpingentrepreneursdothe following:
LinkedInisaprofessionalnetworkingsite,bestplatformto leverageyourLinkedInnetworkforyourbusiness currentlygatheringover930millionmembersworldwide. Itdoesanexcellentjobofhelpingentrepreneursdothe following:
• BuildRelationships
• EstablishCredibility
• ReachInvestors
Inthisarticle,wewillexplorehowentrepreneurscan leveragetheirLinkedInnetworktoreachinvestorsand sharestoriesofcontententrepreneurswhohave successfullydoneso.
TipsFormakingleverageyourLinkedInnetwork
1.ItAllStartsWithaGoodProfile
ThefirststeptoleverageyourLinkedInnetworktoreach investorsistocreateastrongLinkedInprofile.
Yourprofileshouldhighlightyourexperience,skills,and accomplishmentsandincludeaprofessionalheadshotand backgroundimage.Youshouldalsooptimizeyourprofile forsearchbyincludingrelevantkeywordsinyourheadline andsummary.
OnecontententrepreneurwhohasusedLinkedIntobuild astrongprofileisJeriWalker,thehostoftheYourBest DesignedCareerpodcast.
Walkerhasusedtheplatformtopromoteherchanneland connectwithpotentialinvestors.
InaYouTubeeducationalvideo,Walkersharedhowshe optimizedherLinkedInprofileforsearchbyincluding keywordsrelatedtoherpodcastandentrepreneurship.
Walker'sstoryhighlightstheimportanceofcreatinga strongLinkedInprofilethatshowcasesyourexperience andskills.
Byoptimizingyourprofileforsearchandhighlighting youraccomplishments,youcanpositionyourselfasa credibleandtrustworthyentrepreneur
2.ReachInvestorsThroughYourNetwork
ThenextsteptoleverageyourLinkedInnetworktoreach investorsistobuildyournetwork.Thismeansconnecting withotherprofessionalsinyourindustryandengaging withtheircontent.
Andonceyournetworkbecomesabundantandbranched,it isalwaysagoodideatoemployanoutsidesoftwarethat makesyourLinkedIninboxaloteasiertask,thanoriginally envisionedbyLinkedInitself.
Youcanparticipateinforumsanddebatesbyjoining LinkedIngroupsrelevanttoyourindustry.
Onecontententrepreneurwhohasbuiltarobustnetworkon LinkedInisSujanPatel,theco-founderofMailshakeand Webprofits.
Patelhasusedtheplatformmainlytobuildrelationships withpotentialinvestorsandpartners.
InaninterviewwithOutgrow,Patelsharedhowhegrewhis networkbysharingvaluablecontentandengagingwith otherprofessionalsinhisindustry
Patel'sstoryhighlightstheimportanceofbuildingastrong networkonLinkedIn.Byconnectingwithother professionalsinyourindustryandengagingwiththeir content,youcanbuildrelationshipsandpositionyourselfas athoughtleaderinyourfield.
3.IdentifyingandReachingtheInvestors
AnotherimportantaspectofleverageyourLinkedIn networktoreachinvestorsistotargetyouroutreachefforts. Thismeansidentifyingpotentialinvestorswhoare interestedinyourindustryandreachingouttothemdirectly.
OnewaytodothisisbyusingLinkedIn'sadvancedsearch feature.Thisfeatureallowsyoutosearchforpeopleby location,industry,jobtitle,andmore.
Youcanalsofilteryoursearchresultsbyconnectionlevel, whichcanhelpyouprioritizeyouroutreachefforts.
WhenreachingouttopotentialinvestorsonLinkedIn,it's importanttopersonalizeyourmessages.Thismeanstaking thetimetoresearchthepersonyouarereachingouttoand tailoringyourmessagetotheirinterestsandneeds.
Youshouldalsobeclearaboutwhatyouareaskingfor, whetherit'sfeedbackonyourbusinessplanorameetingto discusspotentialinvestmentopportunities.
Onecontententrepreneurwhosuccessfullytargetedher outreacheffortsonLinkedInisLianaZavo,thefounderand CEOofExecutiveImpact.
ExecutiveImpactisapublicspeakingandmediatraining firmthathelpsexecutivesandentrepreneursimprovetheir communicationskills.
InaForbesarticle,Zavohighlightedthe importanceofestablishingbrandauthorityfor smallbusinessesinpursuitofinvestors,and offeredfourstrategies:
• focusondeliveringconsistentmessaging acrossallplatformstobuildtrustand credibility,
• establishthoughtleadershipbysharing industryinsightsandexpertisethrough contentcreationandpublicspeaking,
• leveragecustomertestimonialsandpositive reviewstoshowcaseyourbrand's credibility,
• formstrategicpartnershipswithother reputablebrandstoenhanceyourauthority
Zavo'sstoryhighlightstheimportanceof targetingyouroutreacheffortsonLinkedIn.By identifyingpotentialinvestorswhoareinterested inyourindustryandreachingouttothem directlywithpersonalizedmessages,youcan increaseyourchancesofsecuringinvestmentand buildingmeaningfulrelationships.
4.AlwaysCreateContent Inadditiontobuildingastrongprofileand network,andtargetingyouroutreachefforts,it's importanttocreateandsharevaluablecontenton LinkedIn. Itisabestoptiontoleverageyour LinkedInnetwork
Bysharinginsightsandperspectivesonindustry trendsandtopics,youcanestablishyourselfasa thoughtleaderinyourfieldandattractthe attentionofpotentialinvestors.
OnecontententrepreneurwhohasusedLinkedIn tosharevaluablecontentisNeilPatel,thecofounderofNeilPatelDigital.
Usinghisownplatform,Patelsharedhowhe usesLinkedIntobuildhispersonalbrandand connectwithpotentialinvestors.
Patel'sstoryhighlightstheimportanceofcreating andsharingvaluablecontentonLinkedIn.By sharingyourexpertiseandinsights,youcan establishyourselfasathoughtleaderandattract theattentionofpotentialinvestors.
5.SolidRelationshipsTakeTime Finally,it'simportanttobepatientandpersistentwhenleverageyour LinkedInnetworktoreachinvestors.
Buildingrelationshipsandsecuringinvestmenttakestime,andit's importanttostaycommittedtoyourgoalsandstayengagedwith yournetwork.Goodadviceonbuildingyouraudienceandnetwork issuccinctlylaidoutinthisarticlebyauthorandfounderoftheTilt JoePulizzi,whowritesaboutcreatingaparticularhitlistasa methodofbuildingstrongrelationships.
Onecontententrepreneurwhohasdemonstratedpatienceand persistenceinleveragingherLinkedInnetworkisShamaHyder,the founderandCEOofZenMedia.
OvertimeHyderhasbuiltahugefollowersbaseonLinkedInand hasusedtheplatformtobuildrelationshipswithpotentialinvestors andclients.
Hyder'sstoryhighlightstheimportanceofbeingpatientand persistentwhenleveragingyourLinkedInnetwork.Bystaying engagedwithyournetworkandcommittedtoyourgoals,youcan buildmeaningfulrelationshipsandsecureinvestmentovertime.
InConclusion LinkedInisapowerfultoolforentrepreneurslookingtoreach investors.
Bycreatingastrongprofile,buildingarobustnetwork,targeting youroutreachefforts,creatingandsharingvaluablecontent,and beingpatientandpersistent,youcanpositionyourselfasacredible andtrustworthyentrepreneurandattracttheattentionofpotential investors.
ThestoriesofcontententrepreneurssuchasJeriWalker,SujanPatel, LianaZavo,NeilPatel,andShamaHyderdemonstratehow leveragingyourLinkedInnetworkcanleadtosuccessinsecuring investmentandbuildingmeaningfulrelationships.
Brendaisapassionatebusinessblogger,technerdandgamer.Sheis interestedintopicsthatcoverbusinesscommunication,sales,online branding,digitalmarketingandsocialmedia,businesstoolsand extensions,aswellasorganizationandmanagementofLinkedIn connections.
