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WelcometothelatesteditionofTheEnterpriseWorldmagazine,whereweproudly showcaseTheMostInfluentialBusinessWomenToWatchIn2024.Inthisissue,we highlighttheremarkableachievements,innovativestrategies,andinspiringleadership ofwomenwhoaremakingasignificantimpactinthebusinessworld.
Aschampionsofdiversity,equality,andempowerment,thesevisionaryleadersarebreaking barriers,shatteringglassceilings,andredefiningthefutureofbusiness.Fromleading multinationalcorporationstodrivinggroundbreakingstartups,eachwomanfeaturedinthisissue representsabeaconofinspirationandresilienceintoday'sdynamicbusinesslandscape.
Inaworldwheregenderequalityremainsapressingissue,theseinfluentialwomenserveasrole modelsandtrailblazers,demonstratingthetransformativepoweroffemaleleadership.Through theirvision,tenacity,andunwaveringdetermination,theyaredrivingpositivechange,fostering innovation,andcreatingopportunitiesforwomeninallsectorsoftheeconomy.
Fromtechnologyandfinancetohealthcareandsustainability,thewomenfeaturedinthisissueare makingwavesacrossdiverseindustries,leavinganindeliblemarkonthebusinessworld.Their storiesareatestamenttothelimitlesspotentialoffemaleleadershipandtheinvaluable contributionsofwomentotheglobaleconomy.
JoinusaswecelebrateTheMostInfluentialBusinessWomenToWatchIn2024andhonortheir outstandingachievements,leadership,anddedicationtoexcellence.Weinviteyoutoexploretheir journeys,gaininsightsfromtheirexperiences,anddrawinspirationfromtheirremarkable accomplishments.
Shalmali W.Forthecoverreadabout-
FromAgratoAmerica,Preeti'sprofessionaljourneyhasbeenexhilaratingand packedwithvaluableinsights.TransitioningfromaSoftwareexperttoan entrepreneur,sheisnowdeeplypassionateaboutleadingateamofinnovators dedicatedtocreatingsafeandsecuremobilitysolutionsforall.Earlyinher career,shewasveryconcernedaboutthegrowingautomotivecyber-attacks andrecognizingthevulnerabilityofvehiclesinaneraofrapidtechnological advancementacrossindustries.
Withvehiclesincreasinglyinterconnectedinternallyandtotheirsurroundings, Preetiunderstoodthegrowingrisksofcyberthreats.Thisrealizationledherto co-foundSecureThingsalongsideherpartnerVishalBajpai,withthemission ofsafeguardingthefutureofmobilityandensuringasaferdrivingexperience foreveryone.
AstheCo-Founder&CTOofSecureThings,Preetihasplayedanintegralrole inthecompany'sinceptionandsubsequentsuccesses.
Inrecognitionofsuccessfulwomen worldwide,TheEnterpriseWorld extendstributetoremarkablewomen everywhere—individualswhodefy boundaries,contributetotheir communities,andleavealasting impressionthroughtheiractions. Regardlessoftheirageorlife circumstances,thesewomenserveas genuineheroesdeservingof recognition.Theirresilience,creativity, andleadershipnotonlyinspirebutalso challengeconventionalnorms.
AstheCo-FounderandCTOof SecureThings,PreetiAgarwalaspires tocontinuouslybuildonaCyber Assurancestrategyandaddadvanced
cybersecuritytotheConnectedvehicle ecosystem.Byhonoringherandher accomplishments,ourmagazinelays thefoundationforfuturegenerationsto flourishinaninclusivesocietywhere everyone,irrespectiveofgender,can pursueexcellence.
FromAgratoAmerica,Preeti’s professionaljourneyhasbeen exhilaratingandpackedwithvaluable insights.TransitioningfromaSoftware experttoanentrepreneur,sheisnow deeplypassionateaboutleadingateam ofinnovatorsdedicatedtocreatingsafe andsecuremobilitysolutionsforall.
Earlyinhercareer,shewasvery concernedaboutthegrowing automotivecyber-attacksand recognizingthevulnerabilityof vehiclesinaneraofrapid technologicaladvancementacross industries.Withvehiclesincreasingly interconnectedinternallyandtotheir surroundings,PreetiAgarwal understoodthegrowingrisksofcyber threats.ThisrealizationledhertocofoundSecureThingsalongsideher partnerVishalBajpai,withthemission ofsafeguardingthefutureofmobility andensuringasaferdrivingexperience foreveryone.
AstheCo-Founder&CTOof SecureThings,Preetihasplayedan integralroleinthecompany'sinception andsubsequentsuccesses.Today,she overseesitsoperationswithseasoned leadershipandacommitmentto inclusivity.Beforeestablishingthe company,Preetispent18yearsata prominentITcompanyintheUSA. StartingasaSeniorSoftwareEngineer, sheascendedtothepositionofCoFounder&CTOofhercompany.Preeti ispassionateaboutdevelopingnextgenerationsecuritysolutionstailoredto theautonomous,electric,andconnected mobilityindustry.WhileSecureThings isheadquarteredinCalifornia,Preeti's heartliesinIndia,wherethecompany maintainsarobustresearch& developmentteam.Herteammonitors themodernvehicleecosystemand diligentlyenhancescyberresiliencewith innovativeproductsandservices developedin-house.
Intheever-evolvingcorridorsof moderndaymobility,PreetiAgarwal foundherselfattheforefrontofa significantchallenge,namely Automotivecybersecurity.Asthe organizationobservedtherapid connectivityofeveryvehicle,a pressingquestionloomed:howcould theyensurecomprehensivesecurity foreachvehicleandit’spassengers inanincreasinglyinterconnected world?Theirmissiontranscended meresecurity;theyaimedtoadopta proactivestance,alwaystwosteps aheadofpotentialhackers.Secure fromdesigntodeployment. However,atinthebeginning,the hurdlewasthereluctanceofOriginal EquipmentManufacturers(OEMs) toshareproprietarydatathusmaking thedreamof‘BornSecure’vehicles difficulttoachieveforPreetiandher
team.MostOEMswereentrenchedin areactivecybersecuritystrategythat waslimitedonlytosoftwarerelated threatsorincidents.Itwasthenthata revolutionaryideacametothe foundersofSecureThings.Noonewas talkingabouthardwaresecurityin 2017.Thisbecametheseedof innovationthatledtoanewpathof bringingsecurityintothevery frameworkofautomobiles.
Preetiandherteamembarkedona missiontoshiftOEMstowards proactivesecuritymeasuresthatwere designedintothevehicle’score.They emphasizedthatsecurityshouldnot merelyreacttothreatsbutbeintrinsic, andpredictiveandbasedon intelligence.Thisapproach,hasbeen thefoundationforPreet’sstart-upnot onlystayingaheadoftheever-evolving automotiveindustrybutalsobeinga namerecognisedforitsunique,holistic approachtocybersecurity
Ithasbeenanextraordinaryjourneyof25+years Preetiasawomaninthetech industry,exploringnumeroustechnicalandtacticalchallenges.
Preetiisavisionaryintherealmofautomotivecybersecurity,Herpassionstems fromaprofoundawarenessofthepotentialramificationsofcyberthreatsonthe automotivesector.Withaproactiveapproachtoidentifyingvulnerabilitiesand implementingpre-emptivesecuritymeasures,herteamcollaboratescloselywith carmanufacturerstosafeguardthevastmultitudeofvehiclesanddrivers traversingtheworld'sroads.Knownforhercomposeddemeanorandpenchantfor fosteringautonomyamongherteammembers,Preetichampionsout-of-the-box thinkingasacatalystforinnovation.BeyondhermasteryofIoTandcybersecurity, sheepitomizescreativityandcohesiveleadership.
In2023,PreetiAgarwalunveiledher brainchildsolutionthe 'xSecureSquadron',themost advanced,AIandML-basedCyber AssurancePlatformdesignedto revolutionizeautomotive cybersecurity.aninnovativesolution designedtosupportOEMsandTier1sintheAutomotiveindustrywith accuratethreatintelligence, compliancetoupcomingregulations andstandardsandwithrapidresponse tothreats/attacks..Duringtheoneof thelargestautoexpos,CAEV2023, SecureThingsmadewaveswiththe announcementof'xSecureSquadron'. Beingthecompany'sCTO,itwas Preeti'smomenttoshine,unveiling thegroundbreakingplatformtothe world.Withcybersecuritytaking centerstageintheautomotive industry,'xSecureSquadron'emerged asagame-changer,offeringa comprehensivesolutionto manufacturers'compliance,security, andresponseneeds.
ThisyearatCAEV2024,Preetileft heraudienceeagertoknowmore aboutthecapabilitiesofthenowfully functionalandactivelydeployed xSecureSquadron.Speakingaboutthe needofthehourforOEMs&Tier-1s tomeetregulatorycompliance standardsandhowhercompanyis probablyoneofthefewsolutions providerswhocanmeetit.Through herunwaveringdedicationand visionaryleadership,Preetipropelled SecureThingstonewheightssince it’sinceptionin2017allthewayto 2024. xSecureSquadron isonlythe beginningforbiggerthingstocome inautomotivecybersecuritysphere andSecureThingspavingthewayfor afuturewherevehiclesarenotjust smarterbutsafer.
Foundedin2018.
HeadquarteredinSiliconValley, US.R&DinPune,India
Awardedthe2020Technology InnovationLeadershipAward byFrost&Sullivan
RecognisedasoneoftheTop 20MostPromisingAutomotive TechnologySolutionProviders byCIOReviewin2019
BaggedtheAwardforSecurity, Privacy&AuthenticationDriven SolutionoftheYearatThe EconomicTimesTelecomAwards
2023
CTOoftheYearAwardby WomeninTechNetwork'
BaggedbySecureThingsCoFounder&CTO-PreetiAgarwal
Winnerofthe5GHackathon OrganisedbyDepartmentof Telecom(Ministryof Communications,India)in2021
LaunchedtheWorld'sFirst DeepestPlatformforEnd-to-End CyberAssuranceandThreat IntelligencePlatform
2023
PaperonSecurityRating FrameworkSelectedbySAE StandardsTechnicalCommittee forWCX
AstheCo-FounderofSecureThings, Preetienvisionsestablishingthe companyasagloballeaderin automotivecybersecurity,fortifying everyvehiclewithanimpenetrable CyberDefense.Thejourneytowardthis ambitiousgoalhasseenremarkable milestonesbothfortheorganizationas wellaspersonallyforPreeti,including winningtheCTOoftheYearAwardby WomenInTechin2023andbeing selectedbytheSAECommitteeto presentherpaperonSecurity Framework.
SecureThingshastoobeenatthe forefrontbybeingthetitlesponsorfor CAEVExpofor4consecutiveyears, Asia'spremiermobilitytradeshow.Also garneringaccoladesfromesteemed organizationslikeCIOTechReview, Frost&Sullivan,andStartUSInsights. Thelatesttriumphisthelaunchof xSecureSquadron,acomprehensive, multi-layeredsecurityassurance platform,solidifyingSecureThings' positionattheforefrontofautomotive cybersecurity.ItisPreeti'sbrainchildfor whichshehasenvisioned,developed, anddeliveredthisone-of-its-kind productavailableinthemarket.
Inarecentinterview,Preetiexpressed hercommitmenttocontinuously enhancingtheirCyberAssurance Strategyandfortifyingvehicleand cloudinfrastructureprotection.By expandingpartnershipswithcomponent suppliersandvehiclemanufacturers,she advocatesforaSecure-by-Design approach,ensuringsecurityisingrained ineveryaspectoftheautomotive ecosystem.Preetiembodiesdedication andleadership,servingasaninspiration towomenintechnology Withher wealthofexperience,shetakes ownershipanddelivershigh-quality solutionstoaddresstheevolving challengesintheinterconnectedrealm ofmobility
2024marksayearwhen mostvehicletypeswillhaveto adheretostandardslike the ISO/SAE21434 andregulations liketheUNR155andR156fortype approval..Onlythenwill manufacturersbeallowedto produceandlaunchconnected vehicles.Thisisahugemilestone fortheindustryandthesafetyof driversandpassengersworldwide. Thisupcomingdeadlineintroduces myriadchallengesforautomakersof allshapesandsizes.Budgets,cyber securityknowledge,multi-layer attacksurfaces,andsoon.Preetiis determinedtoalignSecureThings productsandservices tobefully focusedonhelpingOEMsandTier1snavigatethesechallenges efficiently Themazeofautomotive cybersecuritycompliancecanbe easilynavigatedbyPreeti's preemptivexSecureSquadron.
Amidstthechaos,Preetiremainssteadfast inherdetermination.Sherecognizesthe urgencyofthesituationandworks tirelesslytobridgethegapbetweentheory andpractice.Withherleadership, SecureThingsisbecomingabeaconof innovationintheautomotivecybersecurity landscape,pioneeringproactivesecurity solutionsthatrevolutionizedtheindustry OEMsgraduallyembracedtheproactive approachadvocatedbySecureThings, realizingtheimportanceofstayingahead ofthecurveincybersecurity.
Intheend,Preeti'sunwavering commitmenttoproactivesecurityisnot onlytransformingtheautomotiveindustry butalsosafeguardingcountlesslives.Her storyisatestamenttothepowerof perseveranceandinnovationinthefaceof adversity,inspiringfuturegenerationsto daretodreamandstriveforabetter tomorrow
Addressingthesechallengespromptsthe questionofhowandwheretonavigate thecompanyforward.SecureThings focusesitsproductsandserviceson assistingOEMsinefficientlyaddressing thesechallenges.Whatsetsthecompany apartisitsabilityto:
Ÿ AssistOEMsinimplementing cybersecuritypolicies,processes,and procedureswithina"cybersecurity managementsystem"tomeetnew regulatoryrequirements.
Ÿ Developanddeploya comprehensivesecuritysolutionthat isuser-friendlyandeasytointegrate.
Ÿ Educatethebroaderautomotive communityaboutcybersecurity threats.
Ÿ Advocateforcreating"BornSecure" vehiclesbycollaboratingwithOEMs fromtheinitialstagesofvehicle design.
IntheheartofSecureThings,Preeti Agarwalstandsasabeaconof innovationanddetermination.Her mission:toleadthechargein establishingSecureThingsastheglobal leaderinautomotivecybersecurity
Withaferventcommitmentto continuousinnovationanddisruptive technologies,Preetienvisionsafuture wherevehiclesarenotjustmodesof transportationbutfortressesofsecurity.
AtthecoreofSecureThings'ethoswas adedicationtosocietalwell-being. Preetibelievesthatcybersecurityisnot justaboutprotectingmachinesbut safeguardinglives.Torealizethis vision,shehandpickedateamof cybersecurityexpertswithadeep understandingoftheautomotivesector Together,theyformedaformidable
forcedrivenbyasharedpassionfor creatingcutting-edgesolutions.
Asaleader,Preetiunderstandsthe importanceofnurturingherteam's talents.Shecreatesanenvironment wherecreativityflourishesandskills arehoned.Eachteammemberis encouragedtopushtheboundariesof whatispossible,drivingprogress whileeffectivelymanagingrisks.
ItisaproudmomentforPreetito announcethatherpapertitled'Cyber SecurityRatingFrameworkandits ApplicationtoJ1939-1CStandard'has beenpublishedbySAEInternational andhasbeenchosenforpresentationat theesteemedSAEWorldCongress, scheduledtotakeplaceinDetroitin Aprilofthisyear Theresearchfocuses onaddressingthedisparitybetweenthe frameworkandthestandardfor
automakerstoassessthevehicle's compliancelevelandcalculateacyber securityratingwidelyacceptedbythe public.
RecognizedasoneoftheTop20Most PromisingAutomotiveTechnology SolutionProvidersbyCIOReviewin 2019,SecureThingsisdedicatedto offeringguidanceandadvanced technologytosecureconnected vehicles,ensuringend-to-endsecurity fortheautomotiveindustry.
Strategicallysituatedwithofficesin SiliconValley,USA,andPune,India, SecureThingsleveragestheinnovation hubofSiliconValleyandthe scalabilityadvantageofIndiatoserve esteemedcustomers.WithboththeUS andIndiabeingmajorautomotive markets,thispositioningallowsthe companytoeffectivelycoverkey automotiveecosystemsworldwide, offeringround-the-clocksupport.
Deepdomainexpertiseinautomotivesoftware/hardwaredevelopment,networks, processes,andtoolchains
Decadesofexperienceinthecybersecuritydomain
Comprehensiveunderstandingofsecuritythreatsthroughoutthesupplychain
In-houseresearchteamsdedicatedtostayingaheadofemergingthreats
Provisionofend-to-endprotectionwithhighefficacy
Extensiveexperienceinsecurityassessments,encompassingbothbreadthanddepth
SecureThingsiscommittedtoassistingstakeholdersinembracingsecuritytechnologyasacost-savingmeasurewhile uncoveringnewpotentialrevenuestreams.Thisdedicationmakesthecompany,thepreferredpartnerforautomotive manufacturersworldwideforallcybersecurityneeds.
"Technology has the extraordinary power to revolutionize industries and profoundly enhance the quality of human life. As stewards of innovation, it is our responsibility as technologists to ensure that every advancement serves the betterment of humanity." - Preeti Agarwal
StartedasaSeniorSoftwareEngineer,andbecameindispensableintransformativeITand Cybersecurityprojects
Over25yearsofexperienceasaCloudArchitect,CyberSecurityResearcher,IoTexpert,and TechnologyStrategist
CurrentlyservesastheCTOofSecureThings,dedicatedtorevolutionizingautomotive cybersecurity
Filed8patentswiththeUSPTO,expertinIoT,operationaltechnologysecurity,anddataanalysis
PassionateaboutraisingawarenessaboutIoTandcloudsecurity
Playedaleadershiproleinimplementingcomplexsolutionsandpublishedintellectualproperty publications
LedthelaunchofxSecureSquadron,thefirstcomprehensiveThreatIntelligencePlatform
WontheCTOoftheYear2023AwardbytheWomenTechNetworkfordedicationandexpertise
Collaborateswithindustrystandardscommitteesandgovernmentbodiestoshaperegulationsfor automotivecybersecurity
KeyroleindevelopingTheSecurityRatingFrameworkforfuturecybersecuritymanagement
Far away from the hustle and bustle of American cities, is a land where boundless plains stretch through the horizon and a quilt of colors dances in its lap. A land where the wind whispers secrets through prairies, of the legacies of pioneers and warriors - South Dakota.
Located in the North Central region of the United States, it is the fth least populous land. Enriched with beauty and rich history, the people here love a slow-paced life. The four vibrant seasons enhance its existing beauty. Winters add a blanket of snow, spring makes the land alive, summers bring greenery and golden warmth, and fall adds vibrant hues. It is a perfect escape to switch to a calm life and learn about American history.
ThebesttimetovisitSouthDakotaisbetweenlate MaytoSeptember,whenthesummerisatitspeak. Eventhoughalltheseasonsherepaintthetownin beautifulcolors,summerscanbethebestoption becausealltheoutdooractivitiesareopen.
Ifyouareonalowbudget,youcanconsidervisiting betweenOctoberandMarch.However,thesemonths canbechillyandwintersinSouthDakotaare extreme.Ifyoulovesnowandcantolerateintense cold,thenyouwillenjoythemajesticwhiteland.
TheDestinationforExplorers&Adventurers
SouthDakotaoffersamagicallandscapethatconsists ofhistoric,national,andquirkymonumentsand pointsofinterest.Fromexploringscenicbeautyto trekkingandgettinglostinthecalmnessofnature, youwillfindatonofoutdooractivitiesthatare perfectfortheadventurerinsideyou.
MountRushmoreNationalMemorial
SaidtobethemosticonicplaceinSouthDakota, MountRushmoreislocatedwithintheBlackHills.It isamemorialplacewithmountainheadscarvedin theshapeoffourAmericanPresidents,Thomas Jefferson,GeorgeWashington,TheodoreRoosevelt, andAbrahamLincoln.Itisthemostvisitedmemorial andyoucanreachherebya30-minutedrivefrom RapidCity
SiouxFalls
SiouxFallsisSouthDakota’sbiggestcityandhome toTheFallsofBigSiouxRiver Thecityoffersalittle bitofeverything.YoucanexploreFallsPark,theold CourthouseMuseum,andthehistorichouseof PettigrewHomeandMuseum.Youcanalsovisit Benson’sFleaMarket,whichhasover80stallsand vendorsofferingawiderangeofcraftsandantiques.
MammothSite
MammothSiteisliterallyatimestampofwhatlived inthatregionthousandsofyearsago.Itwas establishedtoserveasamuseumandpaleontological siteforresearchers.Thelandholdstheremainsof mammoths,camels,wolves,llamas,andother animals.Itistheworld’slargestsiteformammoth remainsandisopentothepublic.
BadlandsNationalPark
ThelandscapeofBadlandsisenigmaticandincludes vasthillsandpinnaclesformedbyerodedclayand sandovertheyears.Youcanalsowitnessthewildlife whileexploringthelandonfootbutalwaysbecautious whiledoingso.YoucanalsobooktheBadlands NationalParkprivatetouraswell.
CusterStatePark
ItisthebiggestparkinSouthDakotaandoffersa peacefulanduniquelandscapewithdifferentterrains.If youlovetohike,thisgorgeousandbreathtakingplace isoneofthebestplacestovisit.Toenterthepark,you mustpayasmallentryfeeandplanafewdaystripto explorethewholepark.
BlackHillsNationalForest
Knownforitsrecreationalopportunities,BlackHills NationalForestisspreadover1.2millionacresofland. Itencompassesuniquerockformationsandcaves, canyons,opengrasslandparks,tumblingstreams,and deepbluelakes.ThenameBackHillscomesfromthe LakotawordPahaSapawhichmeanshillsthatare black.
While these are the top places you shouldn't miss, here are more places to explore,
Oglala Lakota College Historical Center
TheReligioninSouthDakotaismostlyChristianity followedbyJudaismandLutheran.Forthem,religionis animportantfactorineverydaylife,thustheygoto churchfrequently.Agricultureisthemainindustryhere andhasahugeinfluenceonpeopleandsociety.
ThemajorityofthepopulationspeaksEnglishinSouth Dakota,butsomeNativeAmericanwordshavemadeit intocommonpractice.Asmallpartofthepopulation alsospeaksGerman.
SouthDakotanshavetheirrootsfromAmericanIndians, theAmericanWest,andtheMidwest,andEurope,thus,
theircultureandtraditionsarereflectionsofthesame.They alsoholdmanyfestivalsthroughouttheyearthatcelebrate theirhistory
SouthDakotawasinhabitedbypeoplemorethan11,000years ago.SahnishorAkirawerethefirstestablishedgroup,who migratedfromCentralAmericatoNorthAmerica.Theother tribeswereLakotaSioux,DakotaSioux,andCheyenne. Throughoutthe19thcentury,itwastheheartofthewestward expansionmovement.
Ifyouwanttoexploremoreaboutthestate’sNativeAmerican cultureandhistory,youmustvisittheseplacesandsites.
Bear Butte State Park
CrazyHorseMemorial
TheCrazyHorseMemorialsite attractsaroundonemillion visitorseveryyearbecauseofits magnificenceandhistory.Itis believedthataLakotawarrior whofoughttoprovehimselfina battleearnedhisfather’stitle TasunkaWitco(CrazyHorse).
OglalaLakotaCollege HistoricalCenter
Youcangatherinformationon theWoundedKneeMassacrefor freeatOglalaLakotaCollege HistoricalCenteronthePine RidgeReservationinsouthwest SouthDakota.Theeventis believedtobeoneofthedarkest chaptersinAmericanhistory. There’sasolitarystone monumentatPineRidge Reservationasagravetohonor thepeoplewholosttheirlives.
BearButteStatePark
BearButteisoftenmislabelledas amountainasit'sover1,200feet tallandisformedbyseveral ingeniousrocks.Itisconsidered tobeasacredsitetoNative Americansandhasseveral interestingstoriesbehindits name.
SicaHollowStatePark
Sica Hollow State Park
Ifyouareafanofmystery,andbelieve inspirits,thenyouwilllovetoexplore thehistorybehindSicaHollowatSica HollowStatePark.Sicawasnamedby NativeAmericanswhentheyfirst visitedtheplace.Itmeansevilorbad. Theynameditbecauseofthered-tinted watertheywitnessedatthestream.The placeisspookybutbeautifultoo. Wanttolearnaboutthetribesandrich cultureofSouthDakota?Thenattend oneofthepow-wowfestivals.Pow woworwacipiisDakota,Lakotaland Nakotaworldfordance.Itisnotonlya festivalbutasocialeventwherethey performtheirtraditionaldances. Differenttribeshostpowwow throughouttheyearbuttheBlackHills powwowheldinRapidCityevery Octoberisthebiggest.
Pow Wow FestivalKuchen - It is a cake-like German pastry that is made from sweet dough with a lling of custard, fruits, or nuts. The locals love this dessert so much that it was declared the national dessert of The Mount Rushmore State.
Chislic - A dish you can miss. It is named the ofcial food of South Dakota. Halfinch cubes of meat, mostly lamb, venison, or beef are deep-fried or grilled and served on dish or skewers.
Kolaches - It is a puff pastry with fruits packed in the middle. They're a staple in South Dakota culture and are known to be the unofcial pastry of the state.
Wasna - It is a combination of dried buffalo meat, cranberries, and meat. The word wasna is a Lakota word that means all mixed up.
Pheasant and Walleye - Walleye is a freshwater white sh that is prepared by baking, boiling, frying, or grilling. While Pheasant is prepared by garnishing with herbs and vegetables before roasting.
Indian Tacos - The taco with a twist. Instead of traditional shell or tortilla, Indian tacos are served on fry bread and use bison meat.
Fromcampingtolodgestoluxuryandbudgethotelsand uniquestays,SouthDakotahasmanyoptionstologe whileyouexplorethebeautyoftheland.Hereareafew recommendationsforyou,
Ÿ Mt.RushmoreViewRetreat,CusterCounty
Ÿ StargazerA-Frame,CusterCounty
Ÿ RusticWildernessLodge,CusterCounty
Ÿ TheHobbitHouse,CusterCounty
Ÿ CozyTreetopCabin,LawrenceCounty
Ÿ SecludedBlackHillsLodge,LawrenceCounty
Ÿ TheTurtleHouse,LawrenceCounty
Ÿ RetroA-FrameRetreat,LawrenceCounty
Ÿ TheBankHotelDeadwood,Deadwood
Ÿ TheDepot,Deadwood
Ÿ CityLodge,SiouxFalls
Ÿ HotelOnPhillips,SiouxFalls
Whattoknowbeforeyoustartplanningthetrip?
Ÿ Itisintwotimezones-OverhalfofSouthDakota isintheCentralTimeZone.ButRapidCityand westerntownsareintheMountainTimeZone, makingitanhourbehind.
Ÿ LowPopulation-SiouxFalls,thelargestcityof SouthDakotahasundertwolackresidentsandsome havelessthan20,000.Thatmeansyoumightnot findshopsandgrocerieseverywheresoyouneedto packessentialswhileyoutravel.
Ÿ Wintersareextreme-SouthDakotaexperiences freezingtemperaturesbetweenDecemberto Februarysoifyouareplanningtovisitatthattime, makesureyouhaveallthewinteressentialswith you.
ThemajesticstateofSouthDakotaislikeawarmhug onwinterdays,youwillfeelcalm,refreshed,and nourishedwithinyoursoul.Ifyouwanttoescapethe hassleandstressofyourday-to-daylifeandfreeyour spirit,thiscouldbeyournextdestination.
Inthevastlandscapeofbusiness,
understandingandconnectingwith thetargetaudienceisparamount. Oneofthestrategictoolsthat businessesemploytoachievethisis geographicsegmentation.Thisapproach involvesdividingamarketbasedonits geographicalboundaries,allowing companiestotailortheirproductsand marketingeffortstospecificregions.In thisarticle,we’lldelveintothenuances ofgeographicsegmentation,exploring itsimportance,methods,andreal-world applications.
UnderstandingThePowerOf GeographicSegmentation:
Geographicsegmentationisamarketing strategythatrecognizesandtargetsthe diverseneedsandpreferencesof consumersindifferentlocations.By acknowledgingthatconsumerbehaviors anddemandscanvarysignificantly basedongeography,businessescan customizetheirproducts,services,and marketingcampaignstoresonatewith specificregionalcharacteristics.
Importance:
DiverseConsumerPreferences:Different regionsoftenexhibituniquepreferences, influencedbycultural,climatic,oreconomic factors.Geographicsegmentationenables businessestoadapttheirofferingstoalignwith thesedistinctconsumertastes.
LocalizedMarketing:Effectivecommunication isessentialinmarketing.Geographic segmentationallowsbusinessestocraftmessages thatarenotonlyculturallyrelevantbutalso resonatewiththespecificconcernsand aspirationsofaparticularregion.
OptimizedDistribution:Understandingwhere yourtargetaudienceisconcentratedhelps optimizethedistributionchannels.Thiscanlead tomoreefficientsupplychains,reducedcosts, andbetteravailabilityofproductsinhighdemandareas.
AdaptationtoRegulatoryEnvironment: Regulationsandcompliancerequirementscan varyfromoneregiontoanother.Bysegmenting geographically,businessescantailortheir strategiestocomplywithlocallawsand regulations.
DemographicFactors:Population density,agedistribution,ethnicity,and incomelevelscanvarysignificantly fromoneregiontoanother.Businesses canusethesedemographicfactorsto createprofilesoftheirtargetcustomers inspecificlocations.
CulturalandSocialFactors:Culture playsapivotalroleinshaping consumerbehavior.Geographic segmentationconsiderscultural nuancesandsocialtrendstoensurethat marketingmessagesalignwiththe valuesandnormsofeachregion.
ClimateandGeography:Weather patternsandphysicalgeography influenceconsumerneeds.For instance,productsthatcatertowarm climatesmightnotbeasappealingin colderregions.Geographic segmentationhelpsbusinessestailor theirofferingstosuitlocalclimates.
EconomicFactors:Economic conditions,suchasthelevelof urbanizationortheprevalenceof specificindustries,canimpact consumerpurchasingpower. Businessescanuseeconomicdatato targetregionswheretheirproductsor servicesaremorelikelytogain traction.
Real-WorldApplications:
FastFoodChains:Internationalfastfoodchainsprovideaclassicexample ofsegmentationonageographiclevel. Whilethecoremenuremains consistent,thesechainsoftenintroduce regionalvariationstocatertolocal tastes.Forexample,afast-food restaurantinIndiamightofferaspicy menutailoredtothelocalpalate.
RetailChains:Retailersoftenuse geographicsegmentationtooptimize inventoryandpricing.Theymayoffer differentproductsorpromotionsin
variouslocationsbasedonconsumer preferencesandpurchasingpowerin thoseareas.
AutomobileIndustry:Car manufacturerstakeintoaccount geographicfactorswhendesigningand marketingtheirvehicles.Carsmarketed inregionswithroughterrainsmight emphasizedurabilityandoff-road capabilities,whilethoseinurbanareas mightfocusonfuelefficiencyand compactdesign.
TourismIndustry:Thetourismsector heavilyreliesonsegmentation.Travel agenciescustomizetheirpackagesbased onthepreferencesofcustomersfrom specificregions,consideringfactors suchasclimate,culturalattractions,and travelregulations.
RealEstateIndustry:Therealestate sectorisdeeplyinfluencedbyit. Housingpreferences,propertyvalues, anddesignaestheticscanvary significantlyfromoneregiontoanother. Developersandrealestateagents leveragethisinformationtotailortheir offeringsandmarketingstrategiestosuit thespecificdemandsofeachlocation.
HealthcareServices:Inthehealthcare industry,segmentationiscrucialfor understandingtheprevalenceofspecific healthissuesindifferentregions. Hospitalsandhealthcareprovidersuse thisinformationtoallocateresources efficiently,targethealtheducation campaigns,andaddressregion-specific healthconcerns.
OnlineRetailers:Eveninthedigital realm,whereproductscanbeaccessed fromanywhereglobally,geographic segmentationplaysarole.Online retailersoftenmodifytheirwebsites, marketingmessages,andpromotions basedontheuser’slocation.Thiscan includeshowcasingproductsrelevantto localtrendsorofferinglocation-specific discounts.
TelecommunicationServices: Telecomcompaniestailortheir servicesbasedonregionaldemand andinfrastructure.Forinstance,in denselypopulatedurbanareas,there mightbeahigherdemandforhighspeedinternetandadvanced communicationservices,whilerural areasmayrequireafocuson expandingnetworkcoverage.
EnvironmentalConservation Initiatives:Itisalsorelevantin environmentalinitiatives. Conservationorganizationsmaytarget specificregionsforbiodiversity protection,takingintoaccountthe uniqueecosystemsandspeciesfound ineacharea.Thistargetedapproach helpsallocateresourcesmore effectivelyforconservationefforts.
EducationalInstitutions:Colleges anduniversitiesoftenconsider segmentationintheirrecruitmentand admissionsstrategies.Understanding thedemographicandacademic characteristicsofstudentsfrom differentregionsallowsinstitutionsto tailortheiroutreacheffortsand academicprogramstoattractadiverse studentbody
PoliticalCampaigns:Duringpolitical campaigns,candidatesoften implementittounderstandthe politicallandscapeinvariousregions. Thisenablesthemtocraftmessages thatresonatewithlocalconcernsand priorities,increasingtheirchancesof connectingwithvoters.
SupplyChainManagement:
Businesseswithcomplexsupply chainsbenefitsignificantlyfrom geographicsegmentation.By understandingwhererawmaterialsare sourced,wheremanufacturingtakes place,andwherethefinalproductsare distributed,companiescanstreamline theirsupplychainprocesses,reducing costsandimprovingefficiency
In the ever-evolving landscape of business, segmentation stands out as a powerful tool for understanding and connecting with diverse consumer bases. By acknowledging the uniqueness of each region, businesses can tailor their strategies to meet specic needs, fostering stronger connections with their target audience. As technology continues to advance, businesses will likely nd even more sophisticated ways to implement geographic segmentation, rening their approaches and staying attuned to the dynamic nature of markets worldwide.
Kellogg's Breakfast Mate was a breakfast product introduced by Kellogg's, a renowned food company known for its cereal and snack offerings. Breakfast Mates aims to provide consumers with a convenient and quick breakfast solution, ideal for busy mornings or on-the-go lifestyles. The product typically consisted of a combination of ingredients such as cereal, fruit, nuts, and yogurt, packaged together in a single serving container. With its promise of convenience and nutrition, Kellogg's Breakfast Mates entered the market as a potential solution for consumers seeking a hassle-free breakfast option.
Launch Year: 1998
Discontinued Year:
Company/Parent Company:
Price:
Competitors: Total Invested Amount in Marketing:
Kellogg $1.29 Honey Nut Corn Flakes, Cereal Clusters, Crispy Muesli, and Fruit & Fibre $30 million
Kids can prepare breakfast for themselves and they do not have to depend on their parents.
A ready-to-eat perfect snack during any time of the day. Due to increased working hours of the day, many people in the U.S. do not get enough time to make food for themselves. So Breakfast Mates would have been an easy choice for them.
Competing with the fast-food industry. People do not have any choice but to eat highly nutritious food when it comes to the fast-food industry. However, Breakfast Mates offers a healthy and ready-to-eat option to kill your starving and not compromise on nutrition.
Kellogg’s Breakfast Mates included four popular brands: Corn Flakes, Fruit Loops, Mini Wheats, and Frosted Flakes. Along with a container of aseptically packaged milk [no refrigeration required] and a plastic spoon, Kellogg placed the product in the refrigerator dairy section besides yogurt, Jell-O pudding, and other refrigerated desserts. It was perceived by the company that most Americans eat cereals by pouring milk over cereal so they will welcome the Breakfast Mates.
Why did Kellogg’s Breakfast Mates fail in the market?
Kellogg’s started marketing its products through various advertisements in which the company promoted its nutritional value for kids as well as adults. Having a breakfast that consists of high nutritional value was the Unique Selling Point (USP) of Kellogg’s. However, this USP failed when the company launched a new product named Breakfast Mates which came along with cereal, milk, and spoon in it. Due to a lack of market research and understanding of customer choices, the product couldn’t reach up to the mark. According to studies, the following factors were responsible for its failure:
After one year of experimentation, Kellogg decided to dismantle Breakfast Mate in 1999 and announced that it would stop production. Cereal, milk, and spoon were not just needed to make the launch successful and only one parameter can prove a fatal mistake. There are few lessons new food companies can learn from the mistakes of Kellogg:
Ÿ For any food and beverages company, it is important to do deep research which helps to understand customer choices and preferences. For example, Kellogg's failed miserably in its initial move into the Indian market because the company showed how Indian breakfast is harmful to health.
Ÿ Do not try to confuse the customers. Adding milk with cereals did not offer anything new but showed that the combo would be easy to eat. Through the advertisements, Kellogg was implying that it is needed to store in a refrigerator.
Ÿ Selling the brand in the right place. Selling cereal was the main agenda rather than anything else, however, including milk in the Breakfast Mates was a bad decision as where will you exactly nd it on the shelves of the supermarket?
Ÿ Being best in at least one thing. It is an important lesson that can be learned from Kellogg’s failure of Breakfast Mates. Focusing on a single product is more essential than combining both of them in a single package.
Ÿ If you are introducing something new in the market, keep the price low. Why will a consumer prefer to try a new product by paying more than the usual one?
By learning from Kellogg’s mistakes, we hope you have received important insights. The company soared high and achieved new milestones in the market and never looked back. The next time you are shopping at the supermarket and watching different avors of Kellogg’s, do not forget to buy it separately and not with the milk.
Establishment Year: 2015
Headquartered: San Francisco, California
No. of Employees: 51-200 employees
Website: https://superhuman.com/
Founder: Rahul VohraOverview:
SuperhumanisaspecialemailservicecreatedbyRahul Vohrain2015.Rahulwantedtomakeemailsbetter.He usedhisexperienceingaminganddesigntochangehow peopleuseemails.Superhumanisknownforbeing differentandcoolbecauseitmakessendingandgetting emailsfasterandeasier.It'slikeanupgradeforyour emailexperience.
Superhumanislikeanemailservicethatusessmart technologyanddesign.It'smadetogiveyouasuper-fast andeasywaytodealwithemails.Youcanuseshortcuts onyourkeyboardandcleverautomationtomakeyour emailworksmoothly.Ithelpsyougetthingsdonequickly andmakesmanagingyourmessagessuper-fast.
Superhumancareabouthowthingslookandwantto makesureeverythingissimpleandeasytouse.Theyuse
smartcomputerfeatures,likeartificialintelligence,to helporganizeyouremails.It'slikehavingahelpertosort andprioritizeyourmessages,soyoucanfocusonwhat's important.Superhumanwantstogiveyoumoretimeby makingemailmanagementquickandeasy.
Superhumanislikeaspecialandfancyemailservicethat noteveryonecanuse.Youneedaninvitationtojoin, whichmakesitfeelexclusiveandcool.Peoplewhouseit likethatit'snotforeveryone–it'slikehavingsomething specialandhigh-qualityjustforthem.Superhumanwants togiveusersagreatandtop-levelexperience.
Sinceitstartedin2015,Superhumanhasbeengetting betterbasedonwhatuserssayandastechnology changes.ThepersonbehindSuperhuman,RahulVohra, wantstomakeemailsdifferentandbetter.Itiscommitted tomakingaproductthatchangeshowpeopleusetheir emailandmakesitamoreenjoyableexperience.
“Veryhigh-qualityandefficientappacrossiOSandMacOS”
OnMac:thebestthingisakeyboard-centricapproachtoeverythingwhichmakesanyactionsuper-fast andeasilyaccessible.Also,thisistheONLYemailclientIknowthatallowsyoutonavigatebetweenthe emailsinathread,andexpandandcollapsethem-allusingyourkeyboard.I'vedreamedaboutthissinceI useditintheGmailwebappalongtimeago.
OniOS:anemailthreaddisplayedasachatisjustawesome.Afamiliarcommandbarisaccessiblevia swipedown,andalsoasuitableactiontoolbaratthebottom-veryconvenient.FullGmaillabelsupportis rareonmobiletoo.
"Incredibleemailexperience”
I am someone who absolutely hates email - I have wrestled with being up to date for a decade on email...untilItriedSuperhuman.Thedesktopisespeciallyamazingwiththeeaseofuseofthecommand shortcuts - the product is so well designed, that it is as if the creators tapped unique human behavioral insights to create an ideal app. It is almost like email is a fun game - and finally, one I can win. I use Superhuman5-6timesadayinsteadofwhenIwouldcheckemailonceortwiceadaymaxwithoutit.
"Does
Idolikethefollow-up/reminderfeaturethemost.Ihatelettingthingsfallthroughthecracks,soI'dendup keepingemailsinmyinboxtofollowuponlater,butthenjustforgettingaboutthembecausetherewereso many WithSuperhuman,IcanpusheveryemailIneedtofollowupontoacertainpointinthefuturesoit's outofmywayandoffmyshoulders.It'sonlytherewhenIneedittobe.
IuseSuperhumaneveryday,butIfindIneedtogobacktoOutlook.comafewtimesadaytousecontacts,and thecalendar,andtoseecertainattachments,like.emlfiles.IunderstandSuperhumanisanemailclient,butI domisstheintegrationofMicrosoftOfficeproductssometimesandcannotentirelycutthecord.
1.WhatisSuperhuman?
Ans:
Superhumanisanemailplatformdesignedtoenhanceyouremailexperience.Itfocuseson makingemailfaster,moreefficient,andenjoyablebyincorporatingcutting-edgetechnologyand thoughtfuldesign.
2.HowisSuperhumandifferentfromotheremailservices?
Ans:
Superhumanstandsoutforitsemphasisonspeed,user-friendlydesign,andexclusiveinvitationonlymodel.Itutilizeskeyboardshortcuts,smartautomation,andAI-drivenfeaturesto streamlinetheemailworkflowandprovideatop-tierexperience.
3.WhySuperhumanisconsideredexclusive?
Ans:
Superhumanoperatesonaninvitation-onlymodel,makingitaccessibletoalimiteduserbase. Thisexclusivitycontributestoitsreputationasapremiumemailservice,attractinguserswho valuebothfunctionalityandacurated,andhigh-qualityexperience.
4.HowdoesSuperhumanuseAIinemailmanagement?
Ans:
SuperhumanincorporatesAI-drivenfeatures,suchasadvancedemailfilteringandprioritization, tohelpusersfocusonimportantmessages.Thisintelligentsystemassistsinorganizingemails, makingtheoverallemailexperiencemoreefficient.
5.WhoisRahulVohra,andwhatishisvisionforSuperhuman?
Ans:
RahulVohraisthefounderofSuperhuman.Hisvisioninvolveschallengingthetraditionalway peopleinteractwithemails.HeiscommittedtorefiningSuperhumanbasedonuserfeedback andtechnologicaladvancements,aimingtoredefinetheemailexperienceforusers.
