MARKETING COORDINATOR (AMERICAS)
Peter J.
PR & MARKETING COORDINATOR
James H. Susan B.
BUSINESS DEVELOPMENT EXECUTIVE
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Divya B. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
The Guardians of Our Digital Age! Inaneraofever-evolvingcyberthreats,theroleofcybersecurityleadershasbecomeparamount.Theyarethe guardiansofourdigitalage,thestrategistswhostandbetweenourdataandtherelentlesstideofmaliciousactors. Thisyear,asthelandscapecontinuestoshift,weturnourfocustotheindividualswhoareshapingthefutureof cybersecurity
Theseleadersarenotsimplytechnicalwizards;theyarevisionarieswhounderstandthehumanelementofsecurity Theyarebuildingculturesofawareness,fosteringcollaborationacrossindustries,andpushingtheboundariesof innovation.
TheMostInfluentialCybersecurityLeadersToWatchIn2024issueof TheEnterpriseWorldcelebratesthese influentialfigures. bringsover25yearsof CraigMiller(PartnerandPracticeManageratKeepITSimple) experiencetothetable,havingworkedextensivelyinITandcybersecurityconsulting,engineering,andsupport.His passionliesincybersecurity,wherehehelpsorganisationsdesignandimplementsecureinfrastructureanddata protectionmodelsalignedwithcutting-edgebestpractices.Hestaysaheadofthecurvebyconstantlymonitoring newandemergingthreatsthattargetbusinesses,schools,andgovernmentinstitutions.
Movingbeyondreactivemeasures,cybersecurityleadersareadvocatingforasecurity-firstapproachthatanticipates andmitigatesthreatsbeforetheyoccur.Recognizingthecriticalshortageofcybersecurityprofessionals,theyare spearheadinginitiativestoeducateandempowerthenextgenerationofdefenders.Fromartificialintelligenceto blockchain,theyareharnessingthepowerofnewtoolstocombatincreasinglysophisticatedattacks.Understanding thatcybersecuritythreatstranscendborders,theyarefosteringinternationalcollaborationtocreateamoreunified defence.
Theindividualsprofiledinthesepagesrepresentadiversegroup,eachbringingauniqueperspectiveandexpertiseto thetable.TheyareCISOs,researchers,entrepreneurs,andeducators–allunitedintheirmissiontobuildasafer digitalworld.
Aswenavigatetheever-changinglandscapeofcyberthreats,theseleadersofferabeaconofhopeandinspiration. Bylearningfromtheirexperiencesandinsights,wecanallplayaroleinsecuringourdigitalfuture.
Inthefollowingpages,delveintothestoriesoftheseremarkableindividuals.Discovertheirstrategies,their challenges,andtheirvisionforamoresecuretomorrow. Lettheminspireyoutobecomeamoreinformedand proactiveparticipantintheongoingbattleagainstcybercrime.
Together, let's empower the guardians of our digital age!
Shalmali W.
Forthecoverreadabout-
Imagineyou'reflippingthroughourmagazinetitled "TheMostInfluentialCybersecurityLeadersTo WatchIn2024."Whomightyoufindprofiledthere? Theissuewouldlikelyshowcasearangeofleaders makingtheirmarkonthiscrucialfield.Themagazine couldalsorecognizesecurityexpertsandresearchers whoareunearthingnewdefencesorbringingnew threatstolight.Diversitymightbeafocustoo,with profileshighlightinginfluentialwomenincybersecurity orleaderscomingfromvariouspartsoftheworld.
ForourIssueof “The Most Influential Business Leader to Watch in 2024,” NicholeDaher, wepresent FounderandCEOofSOSFranchising,leadingher waytorevolutionizeAutismTreatmentforgood.
However,beforewegettohertrailblazingstory,we needtounderstandwhatABAtherapyis.Applied BehaviorAnalysis(ABA)isaleadingapproachfor supportingautisticindividuals.Thisscience-based methodfocusesondevelopingobservable improvementsinbehavior Throughpositive reinforcementanderrorlessteaching,ABAtherapy reducesproblembehaviors,teachesessentialskillslike communicationandindependence,andpromotesalove oflearning.
CraigMiller(PartnerandPracticeManageratKeep ITSimple)bringsover25yearsofexperiencetothe table,havingworkedextensivelyinITandcybersecurity consulting,engineering,andsupport.Hispassionliesin cybersecurity,wherehehelpsorganisationsdesignand implementsecureinfrastructureanddataprotection modelsalignedwithcutting-edgebestpractices.He staysaheadofthecurvebyconstantlymonitoringnew andemergingthreatsthattargetbusinesses,schools,and governmentinstitutions.
AMotherBuildingaBridgeofHope ABAtherapyhelpsindividualsmovebeyondtheir symptomsandthriveasfunctionaladultswithintheir communities.ThisiswhereNicholestepsinas someonewhojuststartedherjourneyofbeinga stepmotherofanautisticchild.Newtothesituation,she attendedparenttrainingclassesatherstepdaughter’s ABAtherapyclinic.
AtKeepITSimple(KIS),Craigleadsateamthatoffers comprehensivecybersecurityconsultingservices.These includedesigninganddeployingsecuresystems,along withrespondingtoincidentslikevirusoutbreaks.Craig isastrongproponentofprevention,andhisteamoffers serviceslikecybersecurityframeworkimplementations, assessments,compliancechecks,andvulnerability testingtoproactivelyidentifyandaddresscybersecurity programgapsspecifictoeachclient'srequirements.
Craig'sdedicationtohisfieldisevidentinhistraining, certifications,andmemberships.Heisamemberofthe CenterforInternetSecurity(CIS)workinggroups,a CertifiedEthicalHacker,aCertifiedHackingForensics Investigator,andholdsmultiplevendorcertifications fromMicrosoft®andothers.Thisextensiveknowledge allowshimtoprovideawell-roundedapproachto cybersecurity.
Asthechildprogressedinleapsandbounds,everything seemedwelluntilsheturned7,andtheABAclinic terminatedservices.Atthispoint,Nicholediscovered theflawsinthesystem,likethevastmajorityofABA clinicsonlyacceptedchildrenuptoage7.Additionally, theydidnotofferancillaryservicesthatchildrenwith AutismalsoneedinconjunctionwithABA.Nichole foundthistobeaconcerningtrend,asitwasnearly impossibletofindcompletetreatmentforautistickids.
10 Craig Miller 18
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CRAIG MILLER Crafting Secure Horizons by Building a Legacy in Cyber Defense Partner and Practice Manager at KIS Leadersinthecybersecurityindustryareattheforefrontof protectingdigitalassetsandsystemsfromcyberthreats.These leaderspossessexpertise,innovation,andinfluencethatshape theindustry'sdirectionandstandards.Theyplayacrucialrole inadvancingcybersecuritytechnologies,policies,and practicestoaddresstheevolvinglandscapeofcyberthreats. Theyarepioneersindevelopinginnovativesolutionsto combatcyberthreats.Drivingresearchanddevelopment effortstocreatecutting-edgetechnologiessuchasartificial intelligence(AI),machinelearning(ML),andbehavioral analyticstoenhancesecuritypostureandresilience.
CraigMiller(PartnerandPracticeManagerat KeepITSimple)bringsover25yearsofexperience tothetable,havingworkedextensivelyinITand cybersecurityconsulting,engineering,andsupport. Hispassionliesincybersecurity,wherehehelps organizationsdesignandimplementsecure infrastructureanddataprotectionmodelsalignedwith cutting-edgebestpractices.Hestaysaheadofthe curvebyconstantlymonitoringnewandemerging threatsthattargetbusinesses,schools,andgovernment institutions.
ASecuritySpecialistwithDeep Expertise
AtKeepITSimple(KIS),Craigleads ateamthatofferscomprehensive cybersecurityconsultingservices. Theseincludedesigninganddeploying securesystems,alongwithresponding toincidentslikevirusoutbreaks.Craig isastrongproponentofprevention, andhisteamoffersserviceslike cybersecurityframework implementations,assessments, compliancechecks,andvulnerability testingtoproactivelyidentifyand addresscybersecurityprogramgaps specifictoeachclient'srequirements.
Craig'sdedicationtohisfieldisevident inhistraining,certifications,and memberships.Heisamemberofthe CenterforInternetSecurity(CIS) workinggroups,aCertifiedEthical Hacker,aCertifiedHackingForensics Investigator,andholdsmultiplevendor certificationsfromMicrosoft®and others.Thisextensiveknowledge allowshimtoprovideawell-rounded approachtocybersecurity
36 Years of Excellence KeepITSimple(KIS)isalong-standingIT solutionsproviderbasedinFremont,CA,witha richhistoryspanning36years.Theyhave extensiveexperienceservingbothcommercialand governmentorganizations,havingcompleted thousandsofsuccessfulprojects.KISoffersa comprehensiverangeofsolutions,including networkdesign,securityservices,virtualization, Cloud,telephony,IToutsourcing,ande-business solutions.Notably,theymaintainfullcompliance withUSACrequirements,holdGreen-Lightstatus withtheFCC,andhaveastrongtrackrecordof deliveringsolutionsunderthee-RateProgram. Additionally,KISholdscontractswithCMASand NASPO.
Foundedin1988bySeanCanevaro,KISwas envisionedasacompanythatcouldaddress diverseclientneedswithoutbeingconstrainedby manufacturersalesincentives.Sean'svision emphasizedtheimportanceofgreatpeoplesharing theirtalentsandexpertisewithbotheachotherand theirclients.Today,Seanremainsatthehelmas CEO,andhisvisionhasbecomeareality.
SEAN CANEVARO CEO & Managing Partner
NavigatingTechnologyTrends Throughoutitshistory,KIShas continuouslyadaptedtothepaceof technologicaladvancements,evolving fromprovidingbasichardwareto deliveringcompletevirtualized networks.Despitethesechanges,their commitmenttoprovidingcost-effective solutions,maintainingquality,and deliveringexceptionalcustomer servicehasremainedsteadfast.
Overtheyears,KIShasexpanded throughstrategiccollaborationswith sixdifferentcompanies,each contributingtobuildingamorerobust business.WithoneofNorthern California'slargestmultidisciplinary consultingstaff,manyofwhomhave beenwiththecompanyforadecadeor longer,KISpridesitselfonbeingthe bestatwhattheydo.Theyinvite potentialclientstodiscoverhowthey canleveragetheirexpertisetoaddress theirITneedseffectively.
FromMilitarytoCybersecurity Atayoungage,Craigjoinedthe militaryandservedfor14years, gainingexperienceinintelligence, reconnaissance,andotherskills relevanttosecurityingeneral.During hisservice,healsopursuedcollege, includinglegalstudies.Inhismilitary career,heservedasaninfrastructure engineer,developinggeneralnetwork designusingCisco,Microsoft,and Novellskills.Thislaidthefoundation forhisexpertiseasanetworkand systemsengineer.Craigalsoservedas anIntelligenceAnalystresponsiblefor securingdatahoninghissecurityskills.
Afterleavingthemilitary,Craigjoined KISandbecamealeaderinbuildingits servicesorganization.UnderCEO SeanCanevaro’svision,KIS transitionedfromavalue-added resellertoaconsultingandservices
firm.Craigplayedakeyrolein formalizingthisserviceofferingand developinganewmodelwithpractice areasmanagedbypracticemanagers. ThiscollaborativestructureallowedKIS tobecomeafullycapablecybersecurity firm,whereCraignowleadsin acquiringanddevelopingcybersecurity solutionsandoptimizingskillsto supportclients.
LeadingThroughChange OneofCraig'sbiggestchallengeswas maintaininganddevelopingthe necessaryskillsforhisteamasthe companyevolvedandformedmultiple partnerships.Thereneededtobemore intheirabilitytosupportclientsacross varioustechnologies.Toaddressthis, Craigchampionedandimplementeda formalizedtrainingprogramtoensure engineersandpracticemanagersquickly acquiredtheneededskills.Giventhe rapidlychangingmarket,particularlyin cybersecurity,Craig'sfocuswason buildingastrongfoundationin cybersecurityskillsandadvancingtheir capabilitiesspecifictotheclient’sneeds. Thisapproachenabledthecompanyto providedeep,efficientsupporttoclients andstaycurrentwithemergingtrends andtechnologies,continuously improvingtheirserviceofferings.
ProjectManagementExcellence CraigexplainsthatKISoffersvarious services,withcybersecuritybeinga primarypracticearea.Additionally,they specializeincloudservices,including privatecloudandpartnershipswith providerslikeAWSandMicrosoft. Theirexpertiseextendstovirtualization, workingwithmajorvendorssuchas VMware,Microsoft,andAmazon.
KISstayscommittedtoadjustingand optimizingitssupportofcurrentand evolvingmarkets,suchastherecent VMwareacquisitionbyBroadcom.
Craigsupportsconsultingservicesto assistclientswithbestpracticesand formalizingtheirimplementations. Moreover,KISprovidesproject managementsupport,ensuringclients havethenecessaryoversightand managementtocompleteprojects effectively.
HolisticServiceDelivery KIS'suniquenessliesinthedeep understandingandknowledgewithin eachpracticearea,coupledwiththe crossoverofskillsamongthem.Their cloudengineers,forinstance,possess expertisenotonlyincloud technologiesbutalsoinareaslike Microsoft,virtualization,andLinux. Thisinterdisciplinaryapproachallows KIStopullskillsfromdifferent practiceareasasneededtofulfillclient projectsorservicesinternally.Unlike organizationsthatfocusonvertical markets,KISprioritizesthediverse needsoftheirclients,spanningvarious industriessuchaseducation, government,commercial,healthcare, andtransportation.Ratherthan specializinginverticalapplicationlevelaspects,KISfocuseson enhancingtheirclient’sabilityto communicate,processdata,and operatewithintheirrespective industries.
Recently,KISintroducedaManaged ServiceProvider(MSP)modelto betterservetheirclients.This outsourcedmanagedservicesolution encompassesdesktopinfrastructure, desktopasaservice,infrastructureasa service,softwareasaservice,and cybersecurityasaservice.Although stillindevelopment,themanagement portionoftheMSPmodelhasbeen completedandlaunchedoverthepast months.Despitebeinginitsearly stages,theservicedeskhasgarnered significantattention,withoverfive companiessigningupsolelythrough
wordofmouth.Thissuccesshighlights thepromisingpotentialofthenew practiceareaevenbeforeitsfull implementation.
Craigwantstohighlightanotherpractice areaatKIS,thecablingandphysical securitypractice,encompassingsecurity camerasandphysicallayer infrastructure.Thisadditionexpandsthe KISportfolio,reflectingthecommitment toofferingcomprehensivesolutions tailoredtoclientneeds.Thesuccessof KISisrootedinthephilosophyof prioritizingclientsuccess.While maintainingstrongpartnershipswith vendorsandmarketleaders,KIS's primaryfocusisunderstandingand meetingtheuniquegoalsandobjectives ofeachclient.Thisclient-centric approachhasgarneredlong-termloyalty, withmanyclientsremainingwithKIS fordecadesduetotheirunwavering dedicationtoclientinterests.
LeadingbyExample Fromayoungageinthemilitary,Craig learnedleadershipprinciples emphasizingproficiencyandgrowth. SincejoiningKISin1999,his leadershipphilosophyhasrevolved aroundleadingbyexampleandfostering leadershipamongemployees.Craig seeksqualifiedtechnicalexpertsand individualswithleadershippotential, aimingtodevelopthemintopractice managersandpartnersthrough mentorshipandprofessional developmentprograms.Several employeeshavealreadyprogressed alongthispath,withmoreontrackto becomepracticemanagersandpartners inthefuture.
Future-ProofingCybersecurity Transitioningfromamilitaryleadership roletobeingateammemberandthena leaderasacivilianwasinitially challengingforCraig,whohadamore
top-downleadershipstyle.However, helearnedthevalueofcollaboration earlyon.Embracingacollaborative approachprovedtobemoreeffective inleadershipandtechnologywork. Thisshiftinleadershipstylehasbeen incorporatedintoCraig'smentorship efforts,assistingotherprospective leadersintheirdevelopment.
Craighasextensiveexperiencein cybersecuritycompliance,pentesting, incidentresponse,threatanalytics,and forensics.Throughhisexperience,he haslearnedthatcybersecurity,while important,ismoremanageablethan oftenportrayed.Hisphilosophy emphasizestheimportanceof identifyingandprotectingsensitive data,havingimmutablerecovery capabilitiesfollowingbestpractices, andmaintainingvisibilitywithinthe overallenvironmenttodetect anomaliesandthreats.Responseis critical,andanincidentresponseplan isacriticalelementofany cybersecurityprogram.Hestressesthe needforcontrols,policies,and procedurestobeapplied,alongwith implementingtoolsthatcan automaticallyrespondtoanomalous behavior.
Lookingtothefuture,Craigpredicts thatcybersecuritywillbecomemore AI-focused,withAIbeingfurther integratedintovariousproductsand
solutionstocombatevolvingthreats effectively.HebelievesthatAIwill playacrucialroleinthefutureof cybersecurityandisworkingto bringthistoclientsasvendors producequalityAIservicesintheir products.
BlueprintforTomorrow Craig'sinspirationstemsfromhis childhoodexperiences,particularly fromhisparents,whotaughthimthe importanceoftakingownershipof hisactionsandself.Thistransferred toowningtheclient'sconcernsashis ownandconsultingwiththem accordingly Additionally,many earlytechnologyleadersinfluenced him,showingthatonecanstart smallandstillachievegreatness throughdedicationandcommitment. TheconsistentmessageCraig receivedwasthathavingastrong workethic,applyingoneself,and takingpersonalresponsibilityis crucialforsuccess.
Speakingabouthislegacy,Craig thinksitrevolvesaroundleaving everythingbetterthanhefoundit. Specifically,heaimstocreateand growKISintoamoreprosperous, significant,andthrivingbusiness thatcanstandthetestoftime.His goalistoleavealastingimpactthat otherscanbuildupon.
Did you know Budapest is home to one of the world’s oldest metro systems? After London, Budapest Metro is the second oldest underground railway in the world. It is widely known for its stunning architecture, vibrant nightlife, and rich cultural heritage. But this is not all about it. From the majestic Hungarian parliament building to the lively ruin bars, there’s an endless array of experiences to be discovered in this city.
Join us on a journey where we will learn about the rich and fascinating history of the city, its cultural heritage, some of its interesting facts, and a brief guide on how to explore the city.
Climate & Best Time To Visit Budapest experiences a humid continental climate. Summers are hot, often reaching high temperatures, while winters are cold and dry, though they tend to be relatively short.
In winter, the average temperature is between 34°F - 40°F, but it can get low as -14°F.
In summer, the average temperature is 69°F, but the city suffers from several heat waves with highs of over 86°F.
ThebesttimetovisitthecityisMayorSeptember.Youwillbeabletowalkaroundinshort sleevesatthattimeandneedwarmjacketsatnight..
Rich and Fascinating History TheearliestevidenceofhabitationinBudapestdatesbacktotheStoneAge.Inthelate9thcentury,Hungarians arrivedandestablishedBudaandPest,withBudabecomingtheroyalresidenceinthe13thcentury
In1541,theOttomanEmpiretookoverBudaandrulednearlyfor150years.In1686,Habsburg,apowerful EuropeanDynastyborecontroloverBuda.Itcametolifein1873whenthethreehistoricallyrichtownsofBuda, Óbuda,andPestcombinedtoformthecityofBudapest.
WorldWarIIcausedheavydestruction,resultinginextensivedamageandlossoflife.Manybuildings,including thebridgesovertheDanubeRiver,weredestroyed. Afterthewar,thecitywasunderthecontroloftheSoviets untiltheendofcommunismin1989.ThecitybecamepartoftheEasternBloc,underthegroupofcommunist statesunderSovietdominance.
The1956HungarianRevolutionwasakeymomentofresistanceagainstthecommunistregime.InOctober 1956,theSoviet-imposedpoliciesandthecommunistgovernmentbeganinBudapest.TheHungarianRevolution sawmassprotests,armedresistance,andatemporaryoverthrowofthegovernment.Therevolutionledto thousandsofdeathsandremainsasignificantsymbolofthestruggleforfreedomandresistanceagainst oppressioninHungarianhistory
Budapest,thecapitalofHungary,ispopular amongtouristsandvisitors.In2019,itwas awardedasoneofthefinestdestinationsin Europe.Thecityoffersmultipleculturaland wonderfulviewstovisitors.Whicheverside youchoose,onethingisforsure:afantastic panoramaopensbeforeyoureyesfromthe banksoftheDanube.Itwasthefirsttobe listedintheWorldHeritageSite,followed bytheBudaCastleDistrictandthehistoric surroundingsofAndrássyAvenue.
OnbothsidesoftheDanubeRiver,there arefantasticmasterpiecesofarchitecture, suchastheparliament,theheadquartersof theHungarianAcademy,theGresham Palace,andtheVigadobuildinginthePest.
Anothermasterpiece,AndrássyAvenuewas addedtotheUNESCOWorldHeritageList duetoitsstunningbuildingsalongthe roadside.Theseinclude-theOperaHouse, theNeo-RenaissanceAcademyofMusic, theArtNouveauFashionHall,Heroes’ Square,theMuseumofFineArts,andthe MilleniumMonument.
MUST-SEE SIGHTS 8 DanubePromenade:ItisascenicwalkwayalongthebanksoftheDanube River,offeringbreathtakingviewsofthecity'siconiclandmarks.Visitorscan strollalongtheriver,enjoyingviewsoftheParliamentBuilding,BudaCastle, andtheChainBridge,especiallyatthetimeofsunset.
DohanyStreetSynagogue:ItisthelargestsynagogueinEuropethatservesas asymbolofBudapest’sJewishHistory.Peopleallaroundvisitheretoseeits MoorishRevivalarchitecture,stunninginteriors,andmovingHolocaust memorial.
BudaCastle:ItstandsasamajesticsymboloftheroyalhistoryofBudapest’s past,offeringpanoramicviewsofthecityandhousingmuseums.
GellertBaths:ItisthemostfamousArtNouveauthermalbathinBudapest, HungaryaswellasinEurope.Thereare10poolsofvarioussizesand temperaturesopeneverydayfrom9amto7pm.Visitingthebathisindeeda beautifulandhistoricalexperienceforvisitors.
MargaretIslands:ItislocatedinthemiddleoftheDanube River,andfeatureslushgardens,joggingpaths,recreational facilities,andhistoricallandmarkssuchastheruinsofa medievalmonasteryandamusicalfountain.
HungarianParliamentBuilding:Itisthelargestbuildingin HungarydesignedintheGothicRevivalstylethathousesthe nationalassembly.
St.Stephen’sBasilica:ItisthemostsacredCatholicChurch inHungary Visitorscanenjoythestunningviewsofthecity fromthetopoftheBasilica.
BudaCastleCaves:TheyarethenetworkofnaturalandmanmadecavesbeneathBudaCastle.Inhistory,theywereusedfor multiplepurposeslike;storagespaces,shelters,andasa hospitalduringWorldWarII.
Interesting Facts About Budapest You Didn’t Know It hosts the Sziget Festival, one of Europe’s largest music and cultural events, attracting over 500,000 attendees annually.
The Budapest Zoo and Botanical Garden, founded in 1866, is one of the oldest zoos in the world.
Margaret Bridge is the second-oldest in the city, connecting Buda and Pest.
The Dohány Street Synagogue in the city is the largest synagogue in Europe. It can seat 3,000 people and was built in 1854 and completed in 1859.
Budapest’s Museum of Fine Arts houses an extensive collection spanning from Ancient Egypt to modern masters.
The ofcial currency of Budapest is the Hungarian Forint(Ft, HUF), sometimes mistakenly called the Florin. Hungary has been planning to replace the Forint with the euro since 2003, but still, there is no target date to adopt the euro.
Food to Try in Budapest ItoffersadelightfulfusionoftraditionalHungariancuisinesandcontemporarydiningexperiencesthatreflectitsvibrant historyandculturaldiversity.Here,wearesharingsomeofthefoodsyoushouldnevermiss;
LÁNGOS:
ItisBudapest’stastieststreetfoodsnack.Itis madeusingflour,yeast,water,andsalt.
LECSÓ:
ItisaclassicHungariancomfortfood consistingoftomatoes,sweetpeppers,onions, andpaprika.
FŐZELÉK:
ItisoneofBudapest’smostfillingvegetarian dishesandfallssomewherebetweenasoup andastew.
PÖRKÖLT:
ItisaHungarian-stylemeatandonionstew oftenservedwithpotatoesorpasta.
RAKOTT KRUMPLI:
Itisadishoflayeredpotatoes,bakedwith sourcreamandhard-boiledegg.
Tips For Travelers Prices:
Pricesandcostsinthecityarerelativelyinexpensive,especiallywhencomparedtootherEuropeancapitalcities.Youcanhavea goodmealfor€10oreatduringaboatridefor€69.
PublicTransports:
Youcanvisitthecityonfoot,butifyouprefernottowalk,publictransportisavailable-Metro,Tram,Bus,Trolleybus, Funicular,SuburbanTrains,andTaxis.
CONCLUSION
Budapest offers visitors an unforgettable experience, with its rich history, stunning architecture, and vibrant cuisines. Whether exploring the Danube Promenade, Gellert Baths, or tasting Hungarian avors, Budapest captivates you with beauty and charm. Its welcoming atmosphere and cultural richness invite you to create long-lasting memories with its beauty.
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Did you know H&M, a renowned international clothing fashion retailer initially originated from a hunting and shing store? Starting in 1947, today it has grown into a global brand known for its trendy and affordable clothing for men, women, and children. Over the years, there are thousands of retail stores around the globe. It has expanded to every corner of the globe with 4743 stores in over 50 countries making an average sale of 236 Billion SEK each year.
In this article, you will learn about this brand's enduring legacy, history, challenges, marketing strategies, and inuence on the fashion industry.
BrandHistoryof H&M H&Mstartedin1947inSwedenwithawomen’sclothingstorecalledHennes,openedbyErlingPersson.In1968,Persson boughtahuntingandfishingstorenamedMauritzWidforss.Hestartedsellingmen’sandchildren’sclothestooand renamedthestoreHennes&Mauritz,orH&M.
Inthe1970sand1980s,H&MopenedmorestoresacrossEurope.Bythe1990s,theyhadstoresintheU.S.andAsia.It becamefamousforworkingwithtopdesignersandcelebritiesinthe2000s.
Inthe2010s,H&MstartedonlineshoppingandintroducedtheConsciousCollection,focusingoneco-friendlyfashion.In the2020s,itcontinuestogrowworldwideandonline,whileworkinghardtobemoresustainable.
H&M'sjourneyshowsitsgoalofmakingstylishclothesaccessibletoeveryoneandcaringfortheenvironment.
How Is the Brand Different From Others? H&M Thereare10majorfactorsthatcreateahugedifferencebetweenH&M andtherestofthebrands.
DesigningandProduction Strategy:H&Mreliesheavilyon outsidedesignersandsuppliersto createitsclothingcollections, whichallowsittoproduceawide rangeofstylesatlowcosts.Onthe otherhand,therestofthebrands havedifferentbusinessmodels, whichmeanstheydesign, produce,anddistributetheir clothing.
AffordablePrice:H&M's maindifferentiatorisits abilitytoofferstylish, fashionableclothesatalower pricepoint.Itopensan opportunityforthemiddle classtowearmodernclothes whichindirectlyenhances sellingrates.
GlobalPresence:Today,it hasavastnetworkin numerouscountries,which meanscustomersdon’tneed totravellongdistancesto accessitsbrand'sproducts. 1 2 3 4 5 6 7 8
OnlineShoppingExperience: Itconnectsitsstorewithonline platformstogetthesame shoppingexperiencesittingat home.Youcanshoponline, pickupyourorders,andreturn orreplacethemeitheronlineor inastore. 9
StoreDesigningandLayout:It tendstohaveamoretraditional retaillayout,withclothingdisplayed bycategory,suchasmen’s, women’s,andchildren’sclothing. Ontheotherhand,therestofthe brandsoftenhaveamore experimentallayout,withclothing displayedmoreeditorially
FollowtheTrend-DrivenMarket: H&Mtargetsabroadermarketwitha widerangeofclothingstylesand pricepoints,whiletherestclothing brandsfocusonamorefashionconsciousmarket.
FocusonCustomerFeedback: Ittrainsitsemployeestoask customersforreviewsjustafter purchasing.Thisgivesanideato understandthetrendandreach outtomaximumcustomers.
InnovativeMarketing:Itincludes socialmediacampaigns,influencer partnerships,andexperimental marketing.Theseeffortshelpthe brandstayinthemarketplaceand engagewithitstargetcustomers effectively
Sustainability:Itisworking hardtobecomealeaderinecofriendlyfashion.Ithasstarted garmentrecyclingprograms wherecustomerscanbringback oldclothesratherthanthrowing theminthegarbage.
FastFashionModel:Ithas madeateamespeciallyto analyzethetrendonsocial media.Thisallowsittooffer trendyclothingataffordable prices. 10
What Are the Challenges Faced by H&M? FastFashion:Wherefastfashionisabigdifferentiatoritisalsoabigchallengeaswell.Tokeepupwiththe trendH&Mleadstolotsofwasteandharmtotheoldenvironmentbecauseoldclothesarethrownaway.
EconomicFluctuations:Changesintheeconomyaffectthesalesofthisbrand.Whenpeoplehavenomoneyto spendonclothes,theybuyafewclotheswhichaffectstheirsales.
Competition:Thebrandhastoconstantlyworktostayinthemarket,keeppriceslow,andgiveanenjoyable shoppingexperiencetocompetewithotherbrandsZara,andonlineshopslikeASOS.
ExpansionintheGlobalMarket:Withtheincreasingdemandfortheproductsindifferentareasthestores needtobeexpandedwhichneedslotsofeffort.
DigitalExperience:Storesneedtoupgradetheirplatformeachtimewiththedevelopmentintechnologyfor customer’spremiumexperience.
5Interesting FactsAbout H&MYou Didn’tKnow In2017,thestoreearnedthetoprankinginthefashionindustrybyForbes. H&Mpridesitselfintreatingemployeeswellandprovidingcareerpaths.
ThemeaningoftheHandMlettersinH&Misunique:
HstandsforHennes,whichmeans “hers” inSwedish.Thisgaveanideafor thewomen’sclothingstoretoErlingPersson.
Perssondecidedtosellmen'sclothesaswellsohepurchasedahuntingstore calledMauritzWidforss.
Lateron,herenamedhisstoretosellmen'sandwomen'sclothestogetheras Hennes&Mauritz(H&M).
Customerswhoparticipateintheclothingrecyclingprogramsgetan opportunitytowingiftcardsfrom$50-$500invalue.
Thereisatraditionthatwhennewstoreswillopen,allnewemployees celebrateitbyperformingachoreographeddanceinfrontofcustomersand thepress.
Sevenoutofelevenmembersoftheboardarefemale.Thefemale-driven boardhelpsinauditingfinancesandotherissuesthatarise.Itisalsoworthto knowthatelevenmembersoftheboardarewhite.
H&M’s Marketing Strategy to Reachv Potential Customers
ThisstrategyinvolvesthreestagesshortlycalledSTPSegmentation,Targeting,andPositioning.
Segmentation:Ittargetsyoungadultsaged18to35,including childrenandteenagers.Further,itissegmentedwithinthisage groupbyfactorslikelifestyleandincome.
Targeting:Itprimarilytargetsmiddle-classpeopleseeking affordableandtrendyclothes.Moreover,itfocusesonurban dwellerswithaccesstotheirstoresandonlinepresence.
Positioning:Thebrandpositionsitselfas “the go-to brand for trendy and affordable fashion”.Itshowcasestheircommitment tosustainabilityandethicalsourcingtoattractenvironmentally consciouscustomers.Thisleveragesinfluencerstocollaborate andshowitonsocialmediatobuildasenseofcommunity aroundthebrand.
Abovethisoneimportantfactorthatworkswellis collaborationwithcelebrities.Theycollaboratewith celebritiesfromhigh-profiledesignerslikeKarlLagerfeldto popstarslikeBeyoncéandJustinBieber.
CONCLUSION Starting as a small store in Sweden, H&M has become a major player in the global fashion scene. It is known for its fast fashion model, innovative marketing, and commitment to sustainability. Despite facing various challenges it continued to provide clothing products to men, women, and children at affordable prices. H&M is a prime example that shows staying true to your values and adapting to change can lead to remarkable success.
5Reasons Why Outsourcing IT SAVES YOUR BUSINESS Intoday’sbusinessworld,technologyisnon-negotiable,butmanagingit in-housecanquicklybecomeamajordrainonresources.Findingskilled techtalentisachallenge,unexpectedcostsseemtoappearoutofthinair, andyourteamislikelyspendingmoretimetroubleshootingthan innovating.
ManybusinessesarestuckinthisITstruggle,tryingtobalancetechneeds withtheircoregoals.Butthere’sasmartersolution:IToutsourcing.
It’snotjustatrend;it’sastrategicadvantage.Imaginehavingateamof techexpertshandlingtheITheadaches,soyoucanfocusonwhattruly matters–growingyourbusiness.
ThispostwillexplorethetopfivereasonswhyoutsourcingITis becomingthego-tochoiceforbusinessesofallsizes,fromstartupsto establishedcompanies.Whetheryou’relookingtostreamlineoperations orgainacompetitiveedge,outsourcingmightbethekeytounlocking yourbusiness’sfullpotential.
HereAretheTop5ReasonsWhyOutsourcingIT SavesYourBusiness
Reason1:AccesstoExpertise Imaginehavinganentireteamoftechexpertsatyour fingertips,specializingineverythingfrom cybersecuritytocloudcomputing.Buildingsucha teamin-houseiscostlyandtime-consuming.
OutsourcingITsavesyourbusinessandgivesyou instantaccesstothisexpertise.Doyouneedto strengthenyourcybersecurity,migratetothecloud,or solveacomplextechnicalissue?OutsourcedIT providersandmanagedserviceproviders(MSPs)have youcovered.
Partneringwiththemislikehavingadedicatedtech departmentwithouttheoverhead.Theyoffer everythingfromday-to-daysupporttostrategicIT planning,ensuringyourtechnologyrunssmoothlyso youcanfocusonyourcorebusinessfunctions.
Ifyouwanttolearnmoreaboutmanagedservice providers,checkoutreputableonesinyourarea.It’sa smartwaytoleveragespecializedknowledgeandstay aheadofthetechcurve.
Reason2:CostSavings Buildinganin-houseITteamisn’tjustexpensive;it’sa financiallabyrinthoflaborcosts,softwarelicenses, hardwareupgrades,andthosepeskyunexpectedcosts thatalwaysseemtopopup.
OutsourcingIToffersarefreshingchange–predictable,transparentpricingmodelsthatcanleadto significantcostsavings.Insteadofjugglingmultiple expenses,youhaveonefixedmonthlyfeeforthetech supportyouneed.It’sliketradinginagas-guzzlerfora fuel-efficientcar:youknowexactlywhatyou’repaying for,andtherearenohiddencoststhatwillsuddenly surpriseyou.
Forexample,asmallmanufacturingcompany strugglingwithitsITneedsfoundthemselves constantlyshellingoutforemergencyrepairsand upgrades.AfterswitchingtoanoutsourcedITprovider, theycuttheirannualITcostsbyawhopping30%. That’smoneytheycouldnowinvestingrowingtheir business,ratherthanjustkeepingthelightson.
Remember,costreductionisn’tjustaboutcostsaving;it’s aboutallocatingyourresourcesmoreeffectively.By outsourcingIT,youfreeupcapitaltoinvestinareasthat directlyimpactyourbottomline,likemarketing,product development,andcustomerservice.
Reason3:EnhancedFocusonCoreBusiness Intoday’sfast-pacedbusinesslandscape,stayingaheadof thecompetitionrequiresalaserfocusonyourcorebusiness activities.However,theconstantdemandsofITmanagement caneasilydistractyourteamfromwhattrulymatters.
OutsourcingITservicesallowsyoutorefocusyourteam’s energyandexpertiseontheactivitiesthatdriveyour businessstrategyforward,whetherthat’sdeveloping innovativeproducts,deliveringexceptionalcustomerservice, orexpandingintonewmarkets.
WithadedicatedteamofITexpertshandlingthetechnical detailsbehindthescenes,youremployeesarefreetodowhat theydobest.Thisnotonlystreamlinesyouroperationsand boostsproductivitybutalsocreatesamorefocusedand efficientworkenvironment.
OutsourcingITisaninvestmentinyourcompany’score strengths.ByfreeingyourteamfromITburdens,you empowerthemtofocusonachievingyourbusinessgoals.
Reason4:ImprovedSecurity Cyberthreatsareaconstantandevolvingdangerfor businesses.Fromransomwareattackstophishingscams,the risksareendless.Tryingtostayaheadofthesethreatscan feellikeanever-endingbattle.ButwithoutsourcedIT,you haveateamofcybersecurityexpertsonyourside,constantly monitoringyoursystems,identifyingvulnerabilities,and implementingrobustsecuritymeasures.
Theyunderstandthelatestthreatsandhavethetoolsand expertisetomitigatethem.Thinkofthemasyourdigital bodyguards,protectingyourbusinessfromharm.They’ll helpyoudevelopacomprehensiveriskmanagement strategy,implementbestpracticesfordatasecurity,and ensureyourbusinessispreparedtorespondtoanycyber incident.
It’snotjustaboutpreventingattacks;it’sabouthavingaplan torecoverquicklyifsomethingdoeshappen.Theycan providethebackupanddisasterrecoverysolutionsyouneed tominimizedowntimeandensurebusinesscontinuity,even inthefaceofacyberattack.
Reason5:ScalabilityandFlexibility YourITneedstodaymaybevastlydifferentfrom yourneedsnextmonth,letalonenextyear.Maybe you’relaunchinganewproduct,expandingintoa newmarket,orexperiencingasuddensurgein customerdemand.
Withanin-houseITteam,scalingupordowncan beamajorheadache.Hiringandtrainingnewstaff takestimeandresources,whiledownsizingcanbea painfulanddisruptiveprocess.
OutsourcingIToffersamuchmoreagilesolution. Youroutsourcedprovidercanquicklyadapttoyour changingneeds,addingorremovingresourcesas necessary.Needmorebandwidthtohandleaspike inwebsitetraffic?Noproblem.Wanttoimplement anewsoftwaresolutionbutdon’thavethein-house expertise?They’vegotyoucovered.
Thinkofitlikehavingaflexibleworkforceforyourtechnology.You canscaleupordownasneeded,withoutthelong-termcommitments andoverheadcostsassociatedwithanin-houseteam.Thiskindof flexibilityisessentialintoday’sfast-pacedbusinessenvironment, wheretheabilitytopivotquicklycanmeanthedifferencebetween successandfailure.
Thissolutionallowsyourbusinesstostaynimbleandresponsive, adaptingtonewopportunitiesandchallengeswithease.It’slike havingabuilt-inshockabsorberforyourtechnology,ensuringthat yourITinfrastructurecanhandlewhatevercomesyourway
Conclusion Thebottomline?OutsourcingyourITisn’tjustaboutoffloading tasks;it’saboutstrategicallypositioningyourbusinessforgrowth andsuccessinthedigitalage.Ifyou’rereadytounlockthefull potentialofyourbusiness,considerexploringthebenefitsthat outsourcedITcanbring.Itmightjustbethesmartestinvestmentyou makethisyear
