MARKETING COORDINATOR (Americas)
Peter J.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Susan B.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
GRAPHIC DESIGNER
Shweta K.
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
A Testament to Excellence! DearReaders,
Inaneramarkedbyunprecedentedeconomicvolatilityanddigitaltransformation,theroleof financialleadershasneverbeenmorecritical.Theyarethearchitectsofgrowth,thenavigatorsof risk,andthestewardsoforganizationalresilience.WiththisissueofTheEnterpriseWorld,we embarkonajourneytospotlighttheindividualswhoareshapingthefinanciallandscapeof tomorrow
Ourcarefullycuratedlistofthemostinfluentialfinanceleadersisatestamenttotheirexceptional vision,strategicacumen,andabilitytodrivetangibleresults.Theseindividualsarenotmerely number-crunchers;theyarevisionarieswhoaretransformingbusinesses,creatingvalue,and inspiringfuturegenerationsoffinanceprofessionals.
Asyoudelveintotheprofilesoftheseremarkableleaders,youwilldiscoverawealthofinsights intothechallengesandopportunitiesfacingthefinancefunction.Fromnavigatingthecomplexities ofemergingtechnologiestofosteringacultureofinnovation,theseleadersareattheforefrontof drivingchange.
Onthecoverofthisissue,wehavefeatured who Logan Weaver, Founder & CEO of Surmount AI, isaprimeexampleofatrailblazingleaderinthisindustry.Hisdedicationtoexcellenceand personalizedinvestinghasdistinguishedSurmountAIapartasamajorcompetitorintheindustry.
Webelievethatbyunderstandingthestrategiesandmindsetsoftheseinfluentialfigures,youwill gainvaluableperspectivesthatcanhelpyounavigatethecomplexitiesoftoday’sbusiness environment.Whetheryouareaseasonedfinanceprofessionaloranaspiringleader,wehopethis issuewillserveasacatalystforyourownprofessionalgrowth.
Weinviteyoutojoinusinrecognizingtheextraordinarycontributionsofthesefinanceleaders!
Onthecoverofthisissue,wehavefeaturedLoganWeaver, Founder&CEOofSurmountAI,whoisaprimeexampleofa trailblazingleaderinthisindustry.Hisdedicationtoexcellenceand personalizedinvestinghasdistinguishedSurmountAIapartasa majorcompetitorintheindustry.
“I went to a mathematics private school in Maryland and my grandfather (CFA, CPA) thought that my interest in math could apply to markets, so he got me started paper trading on Investopedia in the 6th grade and I was instantly hooked.”—says Logan.
Savingpersistentlyovertwosummers,Logancollectedaround $4,800,whichhetheninvesteddirectly.Hisearlysuccessintrading ledhimtoexploredeeperintothefield.Logandiscoveredbookson algorithmictradingduringhisexploration,whichinfluencedhis approach.Hespentyearslearning,testing,andbuildinghis understandingofthepotentialsynergybetweentechnologyand finance.Incollege,hedevelopedasystemtomakethestrategies accessibletohisfriendsandfamily ThiseventuallyledtoSurmount AI,aplatformthatutilizestechnologytoprovideindividualswith advancedtradingstrategies.
WhenLoganwasinschool,heobservedatrendwheremorepeople investedinpublicmarkets.Thenumberofindividualsmanaging theirinvestmentsdirectlywasincreasingrapidly,anditbecameclear toLoganthatthefutureofwealthmanagementwouldbedifferent fromthepastandpresent.Hewantedtocontributetoshapingthat futurebecause,ifapproachedcorrectly,publicmarketsrepresentone ofthestrongestsourcesforwealthgenerationandpreservation.
Specializinginusingadvancedtechnology,SurmountAIassists individualsintradingstocksmoreeffectively Theprimaryproductof thecompanyisacomputerprogramthatanalyzesstockmarket informationtodeterminetheoptimaltimestobuyorsellstocks.This programutilizesartificialintelligenceandmachinelearningtolearn fromdataandmakeintelligentdecisions.
10 Logan Weaver Sydney: The City of Surprises
3D Printing Ideas for Beginners
How Dunkin' Donuts Became a Cultural Icon?
COVER STORY LOGANWEAVER A Visionary Leader Bridging the Gap in Investment Services Founder & CEO Thestockmarketplaysanimportantroleineconomicgrowth,providingopportunities andrisksforinvestors.Managingthewealthofinformation,includingnewsupdates, financialreports,andbroaddatasets,canbechallengingduetoemotionalpreferences thatmayleadtoimpulsivedecisions.
However,advancementsintechnologyaretransformingthestockmarket.AI-powered toolscananalyzecomplexdata,uncoverhiddenmarkettrends,andguidestrategictrades. Thesetoolscanadaptandimproveovertimewithmachinelearningcapabilities,offering insightsandsupporttoinvestors.
Responsibleleadersinthisindustryprioritizetransparency,accessibilityofthesetools, andethicaldevelopmenttoensureafairandtech-drivenfutureforallinvestors.
LoganWeaver,Founder&CEOofSurmountAI,isaprimeexampleofatrailblazing leaderinthisindustry.Hisdedicationtoexcellenceandpersonalizedinvestinghas distinguishedSurmountAIapartasamajorcompetitorintheindustry
“ I went to a mathematics private school in Maryland and my grandfather (CFA, CPA) thought that my interest in math could apply to markets, so he got me started paper trading on Investopedia in the 6th grade and I was instantly hooked.”
—Says Logan.
COVER STORY EarlyInspiration Savingpersistentlyovertwosummers,Logan collectedaround$4,800,whichhetheninvested directly.Hisearlysuccessintradingledhimto exploredeeperintothefield.Logandiscovered booksonalgorithmictradingduringhis exploration,whichinfluencedhisapproach.He spentyearslearning,testing,andbuildinghis understandingofthepotentialsynergybetween technologyandfinance.Incollege,hedeveloped asystemtomakethestrategiesaccessibletohis friendsandfamily.Thiseventuallyledto SurmountAI,aplatformthatutilizestechnology toprovideindividualswithadvancedtrading strategies.
PublicMarketsasaSourceofWealth WhenLoganwasinschool,heobservedatrend wheremorepeopleinvestedinpublicmarkets. Thenumberofindividualsmanagingtheir investmentsdirectlywasincreasingrapidly,and itbecamecleartoLoganthatthefutureof wealthmanagementwouldbedifferentfromthe pastandpresent.Hewantedtocontributeto shapingthatfuturebecause,ifapproached correctly,publicmarketsrepresentoneofthe strongestsourcesforwealthgenerationand preservation.
FromBeginnertoExpert Specializinginusingadvancedtechnology, SurmountAIassistsindividualsintradingstocks moreeffectively.Theprimaryproductofthe companyisacomputerprogramthatanalyzes stockmarketinformationtodeterminethe optimaltimestobuyorsellstocks.Thisprogram utilizesartificialintelligenceandmachine learningtolearnfromdataandmakeintelligent decisions.
Regardlessoftheexperiencelevel,Surmount AI'splatformisaccessibletoalltraders.Itoffers toolstoautomatetasksandprovidesinsights basedondatatohelpinmakingwell-informed investmentdecisions.Additionally,SurmountAI prioritizesthesecurityandconfidentialityofuser information,consistentlyseekinginnovative waystoenhancetradingstrategiesintoday's dynamicmarkets.
BreakingtheMold SurmountAIhashelpedvariousinvestorssuccessfullymanagefunds,guidingthemtodiscover strategiestailoredtotheirspecificportfoliosandneeds.AmajorityofSurmountAIusers consistentlyoutperformtheS&Pbyutilizingdata-drivenapproaches.Inthepast,theinvestment processintheindustrytypicallyfollowedastandard,one-size-fits-allmodel.Financialadvisors andmanymodernplatformsusegenericquestionnairestoplaceinvestorsintoprebuiltportfolios. Thisapproachoftenprioritizesstandardizationoverpersonalization,potentiallyoverlookingthe individualclient'srequirements.
Byofferinghighlevelsofcustomization,SurmountAIsetsitselfapart.Whetheritisan individualinvestororarepresentativemanagingaclient'sinterests,thecompanyensuresthat investmentgoals,needs,andpreferencesarealignedseamlessly.Thisapproachassistsinvestors innavigatingthemarketsinawaythatsuitstheiruniquecircumstancesandaspirations.
BuildingTomorrow UnderLogan'sleadership,SurmountAIhasbuiltastrongteamwithyearsofexperienceinthe industry Thecompany’smainfocusisonlearningfromitsusers.Inthepastsixmonths,the teamatSurmountAIhaslearnedalotfromengagingwithusersandhasgainedvaluableinsights intotheirneedsandthecompany'sfuturedirection.Securingadditionalfundinghasopenedup newopportunitiesforgrowthandinnovation,whichisasignificantmilestoneforthecompany.
ExcellenceinAction SurmountAIisproudtohaveateamofindustryprofessionalsdedicatedtoprovidingongoing valuetoconsumers.Theemphasisontalentselectionhighlightsthecompany'scommitmentto excellence,ensuringthateachteammembercontributessignificantlytotheirmission.Thisfocus onbuildingatop-tierteamdemonstratesSurmountAI'sdedicationtoinnovationandcustomer satisfaction,positioningthemforcontinuedsuccessandgrowthinthemarket.
COVER STORY The following are customer testimonials highlighting the impact of Surmount AI's team and services:
“Surmount democratizes access to passive trading to everyone. It's an incredible vision as a business and as an agent of changing how the world invests."— Andy Ballester, Founder of GoFundMe.
"As a former quant, I was excited when I saw the platform that Logan and the Surmount team have built to bring the power of hedge funds and family ofces to everyday investors. As I dug into due diligence, I found more and more to impress me, and it's a pleasure to be both an investor and a strategic advisor to this energetic crew."—David Sifry, Founder of Questy.AI, Former Quant.
"It's very exciting to see Surmount not only give users the power to create unique strategies but also a place where they can help others put them to action. Finally, users aren't forced into limited opaque strategies."—Brian Gillis, CoFounder of DNS Filter.
"Surmount is on a mission to democratize investing and algo-trading for everyone. I truly believe in Surmount's platform and marketplace approach for the community of individual and institutional investors to share trading strategies."—Ram Boreda, VP of Product at Egnyte.
The City of Sur SYDN Did you know there are more than 250 languages spoken in Sydney? One-third of the residents speak a language different from English. Apart from the Opera House and sun-kissing beaches, there are many things you should know about. You can taste amazing foods at top-notch dining markets with local crafts and avors, stay and play at western parklands, learn to surf, enjoy Q station, swim at Bondi Icebergs, and explore other beautiful sites in the city.
Join us on a journey where we will learn about Sydney's rich and fascinating history, some of its interesting facts, and a brief guide on how to explore the city.
Surprises DNEY Where is SYDNEY Located ? Sydney is the most populous and largest city on Australia’s southeast coast Tasman Sea. of the The city is built around a beautiful natural harbor, often considered one of the most beautiful places in the world, and features multiple landmarks to explore and enjoy.
Climate and Best Time To Visit Here, you will learn about temperatures in different seasons. Pick the one that suits you best for your travels.
Summer(DecembertoFebruary)
Theaveragetemperatureduringthesummerseasonlies between26.33°Cand19°C.Onecanenjoythebrilliant beaches,harborsides,open-airtheatres,andbayrestaurants. ThisistheseasonofmagicalChristmasmarketsand thrillingNewYearparties.Andmoreimportantly,during thisseason,youcanenjoytheenchantingfireworksdisplay, whichisworldfamous.
Autumn(MarchtoMay)
Theaveragetemperatureduringtheautumnseasonlies between10.9°Cand25.2°C.Itisbetterfortravelerslooking foracool,crisp,andpleasantenvironmenttoseethe nation'sbounty-AutumnHarvestFestival,theLeura GardensFestival,TulipTime,andthemagnificentlyvivid SydneyFestival.
Winter(JunetoAugust)
Theaveragetemperatureduringthewinterseasonlies between7.1°Cand18.3°C.Inthesemonths,youcan experiencemultiplethings:outdooriceskating,swimming inheatedpools,citrusfruitpicking,galleryhopping,and sippinghotchocolates.Ifyou’replanningtovisitinthe winterseason,makesuretopackwarmclothes,including scarvesandboots,andawaterproofjacket.
Spring(SeptembertoNovember)
Theaverageairtemperatureduringthespringseasonlies between10.3°Cand24°C.Inthesemonths,touristscanbe involvedinvariousactivities,includingkiteflying,beer drinking,andindiemusic.Youcanalsoenjoythemost renownedoccasions: theUndergroundFilmFestival,the SurryHillsFestivals,theCabramattaMoonFestivals,the CamdenGardenFestival,andtheSydneyCraftBeer Festival.TemperaturesinAustraliaareunpredictable,soit's alwaysbettertocarrysafetyclothes.
Rich & Fascinating History Sydneyhasalongandinterestinghistory Thearea hasbeenhometotheIndigenousEorapeopleforat least40,000years,wholivedinharmonywiththe landanddevelopedrichculturaltraditions.
Itshistorybeganin1770,whenBritishexplorer CaptainJamesCooksailedintoBotanyBay.In 1788,CaptainArthurPhillipledtheFirstFleetto PortJackson,wheretheysetupaprisoncolonyfor convicts.Theearlyyearsweretough,withsettlers facingharshconditionsandconflictswiththe Indigenouspeople.Despitethesechallenges,the colonygrew,andconvictsbuiltmuchoftheearly infrastructure.
Inthe19thcentury,thecitychangedfromapenal colonytoabusyportcity Thegoldrushofthe 1850sbroughtmanyimmigrants,boostingthe economyandpopulation.Bythelate1800s,ithad becomeamajortradecenter.
The20thcenturysawthecitytransformintoaglobal citywiththeconstructionoflandmarkslikethe SydneyHarbourBridgeandtheSydneyOpera House.AfterWorldWarII,immigrationmadeitone oftheworld'smostmulticulturalcities.Today,itisa vibrantmetropolis,celebratingitsrichhistoryand diverseculturalheritage.
ClampizzaatBellaBruttaisfamousforits freshclamsandcrispycrusts.Thegarlicand lemonzestgiveitadelicioustaste.Themajor ingredientsusedtomakeitare:freshclams, garlic,oliveoil,parsley,lemonzest,mozzarella cheese,tomatosauce,andpizzabase.
Yellowfintunacheeseburger:Itisfamous becauseofitshigher-qualitytunausethanbeef. Itistastyanddifferentfromotherclassicburgers. Themajoringredientsusedinitare-yellowfin tunafillet,cheddarcheese,briochebun,lettuce, tomato,onion,pickles,andsomespecialsauce.
Wood-firedbreadatTotti’s:It'scrispyoutside andsoftinside,whichmakesitapopular ingredientinmeals.Itisbakedinawood-fired oventogiveitabrillianttaste.Themajor ingredientsusedinitare-flour,water,yeast,salt, andoliveoil.
RoastchickenatSean’sPanorama:Itis famousforitssimpleanddeliciousflavor.Itis madewithsimpleandfreshingredientschicken,herbs,garlic,lemon,andoliveoiland roastedforatastymeal.
ChocolateganachetartatBourkeStreet Bakery:Ifyou’resomeonewholikeschocolate, youshouldgiveitatry.Theingredientsusedinit are-darkchocolates,heavycream,butter,tart crust,andseasalt.
Must-Eat Dishes 5 10 Interesting Facts About SYDNEY You Didn’t Know ThenicknameofSydneyisSinCity.
Sydneyisoneofthemostexpensivecitiesintheworld.
Itisoneofthemostmulticulturalcitiesintheworld.
Eachyear,thecityhostsanaverageof3.5millioninternationalvisitors.
Ithasover100beachesofdifferentsizes.
In2010,thecityhostedtheworld’slargestrunningrace,with80,000runners.
ThecityhassettheGuinnessBookofRecordsforproducingacontinuouslineofpizzas measuring221metersinlength.
TheSydneywebfunnelspideristhemostdangerousspideronearthandcankillhuman beingswithin15minutesofabite.
TheSydneyHarbourBridgeisthewidestandtalleststeelarchbridgeintheworld.
QueenElizabethIIopenedtheSydneyOperaHouseonOctober20,1973.Itis185meterslongand120 meterswide.Today,eachyear,ithosts200,000visitors.
Tips For Travelers Must-visit places: There are endless things to see in Sydney. Here you will nd the top 10 of them
Opera House
Bondi Beach
Harbour Bridge
Royal Botanic Garden
Taronga Zoo
Blue Mountains
Art Gallery of New South Wales
Darling Harbour
Manly Beach
The Rocks.
Currency
ThecurrencyusedinthecityistheAustraliandollarforalltypesoftransactions.Youcanexchangecurrencyanywhereat airports,banks,orexchangeoffices.
Clothes To Carry Forsummercarry- lightclothing,swimsuits,sunscreen,andahatforsunprotection;andforwintercarry-warmlayers, includingajacket,scarf,andglovesforcoolertemperatures.
C O N C L U S I O N
Sydney is an amazing destination that has something for everyone. Whether you are a history explorer, a traveler, or someone who loves eating, enjoying the weather, and attending festivals, this city will never upset you. Plan your next trip to this amazing destination.
15 Coolest Ideas for Beginners Technology is making breakthrough inventions, one such invention is 3D printing. 3D printing has been used to make various day-to-day necessities such as toothpaste squeezers, keychains, and Phone holders. 3D Printing has its major conveniences.
If you want to learn 3D printing, you have come to the right place. Here we will show you what is 3D printing and the 15 coolest 3D printing ideas for beginners.
What is 3D Printing? 3D printing is the process of creating a threedimensional object. The printing is carried out by placing the material layer by layer on top of itself. The printer reads the le in the computer which guides the printer on how to implement the material layer by layer.
3D Printing ideas for beginners: Steps to follow Itisimportanttonotethatdependingonthesize andcomplexityoftheproduct,stepsmayvary:
1. Createorfindadesign:Youshould createyourdesignwith3Ddesignsoftware mostlyCAD(Computer-Aideddesign) software.Ifyoucan'tcreateadesignon yourown,youcanfindmanyfree resourcesonline.
2. ExporttheSTLFile:Aftercreatingthe design,youshouldexportordownloadthe STLFile.TheSTLFilestoresthe informationforyourconceptual3Dobject.
3. Choosethematerial:Youshouldchoose thematerialwiththesameproperties, whichpropertiesyouwishyour3Dobject tohave.Therearecountless3Dprinting materialsavailable.
4. Chooseyourparameter:Choosethe parameterstodictatethesizeand placementofyourprint.
5. CreatetheGcode:Youwillthenimport theSTLFileintoaslicingsoftware,like BCN3DCura.Theslicingsoftwarewill converttheSTLfileintoaGcodewhich containstheexactinstructionsforthe printer
6. Print:Thisiswhentherealprinting begins,theprinterwillstarttoprintthe productlayerbylayer.Dependingonthe object'ssize,thematerialused,andyour printerthejobcouldbefinishedinminutes orseveralhours.
15Coolest3Dprintingideasforbeginners 1. PenHolders:Penholdersmakeyourdesklookclassy With 3Dprinting,youcouldmakeyourpenholdermoreuniqueand lessconventional.
2. Shelves:Yes,youreaditright.Youcanalsomakefurniture with3Dprinting.Theusefulnessandbrillianceof3Dprinting nowletsyoucreatecomplexthingslikeshelves.Theseshelves canbeusedtokeepbooksandshowfigurinesortoysaligned decoratively
3. PhoneStandorTabletHolder:Phonestandsareuseful dailyastheyprovideadesignatedspottokeepourphones.You canalsousethephonestandwhileonavideocall,listeningto music,orwatchingmovies.Phonestandscanbecreatedby usingsimpledesignsoryoucanincorporateyourideastocreate somethingunique.
Tabletholdersarefrequentlymadeasbeginnerprojectsasthey areusedasday-to-dayobjects.Youcangetcreativewiththe designbymakingtheholderfoldableoradjustable.
4. Toys:Toysarethemostcommonthingsmostbeginners create,mostlybecausetheyarenottoocomplex.
5. Keychains:Keychainsaresmallinsize,makingthemideal forabeginnerproject.
6. Vase:Notonlyyoucanusevasesforholdingflowersbut alsomakethemintricatelybeautifulsotheylookbestalongwith flowers.
7. ToothpasteTubeSqueezer:Youcanalsomakeadailyuse objectlikeatoothpastetubesqueezer.Insteadofmanually squeezingtoothpaste,youcanmakeyourowntoothpastetube squeezer.
8. PhoneCase:Aphonecasehastwo functions,oneistoprotectthephoneandthe secondistomakeyourphonemorerecognizable. Nowwith3Dprinting,youcancustomdesign yourphonecasegivingitauniquetouch.
9. BoardGamePieces:Ifyoutendtoloseor misplaceboardgamepieces,youcansimply createnewones.
10. Bookholder:Abookholderisanessential accessoryforbookreaders.Withthehelpofa bookreader,youcankeepthebookonthe desiredpage,makingreadingeasier.With3D printing,youcancustomizebookholders accordingtoyourtasteandneeds.
11. Dice:Whenwecreatediceby3Dprinting, wecancustomizetheirsize,shape,andstyle. Thesegamingitemscanalsobeusedas collector’sitems,conversationstarters,ortokens ofpersonalexpression.
12. PaintPalette:Apaintpaletteisatoolthat canbecreatedthrough3Dprinting.Itsdesign canfeaturemultiplewellsforpainting,allowing artiststokeeptheirpalettesorganizedandclean.
13. Whistles:Wecan3Dprintwhistleswith customizabledesignsandsizes.
14. KeyHolder:Akeyholdermadebythe3D printingtechnologycanbeusedtoorganizekeys. Itreducestheriskoflosingormisplacingkeys. Bymakingkeyholdersbeautiful,wecanblend functionalitywithaesthetics.
15. Christmastrees:TheChristmastreeisone festivethingyoucouldcreateusing3Dprinting. Christmastreehasaprintingoptionof“Vase mode”.Thismodeallowsyoutoprintveryfast comparedtothetraditionalhorizontallayer printingmode.Thisprintingmethodwillprint continuousandseamlesslayersresultingina smoothandelegantappearance.ThisChristmas treewillbringwarmthandcheertoyourfamily.
Wehopethese153Dprintingideasforbeginners werehelpful.Chooseanyoneofthemtomake theprocessofyourfirst3D-printedproject enjoyable!
How Became a Cultural Icon?
StartyourdaywithDunkin'Donuts' mouth-wateringcoffeeandfreshly bakeddelights.Fromclassic donutstoboldcoffeeblends,Dunkin'is yourgo-toforadelightfulmorningboost orasweetafternoon.Dunkin’isthe brandthathascapturedasuccessful brandimageforitstastydonutsand coffeewithitsstandardserviceareain thefoodandbeverageindustry.Since beingestablished,Dunkin’haschanged noticeably.Inthisarticle,wewillseethe strategiesandtheirdetailedtimeline historyandevolution,alongwiththe factorsthathavehelpedthiscompany growandhaveastrongposition.
HistoryandEvolution Intheearlyyears,WilliamRosenberg establishedthecompanyin1950in Quincy,UnitedStatesofAmerica. Rosenberg’svisionfocusedonthe ordinaryandtastefulimageofacoffee anddonutoutletthatwouldtargetthe workingpopulation.Inthefirststore, therewereonlyfifty-twotypesofdonuts documented,withfreshcoffeebeingits specialty.Expansionandfranchising foundationalstoresuccessledhimto considerfranchisingasawayof expandingthebusiness.In1955,Dunkin’ Donutshaditsfirstfranchiseand discovereditswaytoaquickexpansion. Thefranchisingmodelwassomewhat successful,asthecompanymanagedto expanditsoutlets,strengthenitsposition, andretainhigh-qualityaswellas customer-orientedservice.
In2018,itdeclaredatoprebranding exercisewherethequalityofthe company’snamewasreducedtomere ‘Dunkin’toshowitsmenubeyond doughnuts.Thiswasdoneaspartofthe othermovesdesignedtoupdatethe imageofthisbrandandtargetyounger, moremulticulturalconsumers.Though, withthechangeofthename,Dunkin’ Donutsisstillpopularamongmillionsof customersallaroundtheworld.
Business Model and Strategy Franchise Model:
The company mainly uses a franchising business model, which has been a central factor in the expansion of the company. Through this model, it can manage people in each market and gain local workers and capital while maintaining the same rules throughout all the stores. In return, franchisees receive detailed courses, regular assistance, and use to supply networks.
Menu Innovation:
Another strength that is well-proven with Dunkin’ Donuts is exibility in menu offerings to reect everchanging consumer preferences. However, with core products such as donuts and coffee, there has been the inclusion of breakfast sandwiches, bagels, and smoothies, among others. Daily and weekly specials like pumpkin spice products are helpful in terms of food variety and attractiveness.
Digital Transformation:
Digital technology has been adopted as part of the company’s strategies. The brand also introduced its mobile application in 2012, including ordering from the mobile app, membership reward programs, and offers. Smartphone user interfaces have grown to become a powerful marketing arm through mobile applications; a clear case is the Dunkin’ Donuts mobile application.
MarketingandBrandPositioning • TargetAudience:Itfocusesonasomewhatdiverse audienceofconsumers,involvingworkersandotherbusy individuals,smallfamilies,andtheyouth,insearchof quickservesoffoodanddrinkingwater Thetarget marketingmessageconsistsofdeliveringthemessagethat thebrandisreliable,fast,andofgoodquality.
• AdvertisingCampaigns:Throughouttheyearsthatithas beeninoperation,Dunkin’Donutshasdevelopedseveral advertisingcampaignsthathavegainedacceptanceinthe market.The“AmericaRunonDunkin”slogan,whichwas launchedin2006,furthersupportsthispropositionby focusingontheinstitution'severydayinvolvementinthe livesofAmericans.Thisparticularcampaignhasbeen particularlybeneficialforimprovingbrandassociationwith thatofacoffeeandbreakfastplace.
• SocialMediaandInfluencerMarketing:Ithas successfullyusedsocialmediaplatformstocapture customersandintroducenewproducts.Thepresentplans forsocialmediaincludeofferingenjoyableand understandingcontent,encouragingconsumers'comments andactivity,andformingpartnershipswithkeyopinion leaders.Suchactionshaveprovidedthebrandwithdetailed informationregardingitsfansandestablishedanonline communityforthem.
Marketing And Brand Positioning • KeyCompetitors:Dunkin’Donutsfaces hardcompetitionandpotentialglobal competitorsinthemarket,withmajor strategiccompetitorsbeingStarbucks, McDonald's,andTimHortons.Thesebrands offerdifferentvaluepropositions,sothe industrycanbeconsideredhighly competitive.
DifferentiationStrategies Dunkin'Donutshastoofferitsservicesatlower prices,beeasilyaccessible,andhaveawiderange ofservicesandproducts.Thetargetconsumption patterncanhencebeattributedtothebrandfocus, whichhighlightsconvenienceintermsofspeed, findingwhatcustomersneed,andsatisfactionwith theirhunger Also,theaccessibility,whichrefers tonumerousoutletsavailablethroughoutthe country,indicatesthatitcannotbelimited.
FinancialPerformance Dunkin'Donutshassteadyrevenuegrowth coupledwithwell-managedcosts.Itstatesthatthe brand'srevenuegrowthisdrivenbynewstore development,greatersame-storesales,and expandedmenuoptions.
Profitability:Thefranchisemodelisutilizedto increasethefirm'sproductivitybyloweringthe capitalrequiredforstoreexpansion.Thefee collectedasafranchise,alongwiththeroyalty income,guaranteesaregularincomeandisthe reasonforoperationalsuccessinachievingthe chosengrossmargin.
ChallengesandOpportunities • Challenges:Italsohassomedifficulties,like competitors'actions,shiftsincustomers’ preferences,anddissimilaritiesinthemacro environmentthatmayaffectthebrand.Further, behindthequalityandserviceithascollectedover theyears,formingahugefranchisingnetwork,is anotheractiveprocess.
• Opportunities:Thefirmcanexpanditsmarketing inthedomesticandglobalmarketsformoresales andgrowth.Also,thereisalwaysanopportunityto investmoreindigitaltechnologiesandsustainability tomakethemmoreappealingtopresentcustomers.
FutureOutlook Thecopyrightstatusremainstrueastheschemeis determinedtorecordrapidgrowthandexpansion strategiesbyincreasingthestore’soutletsinboth traditionalandevolvinglocations.Theexpansion opportunitiesarisefromthebrand’sbusinessmodel, whichhasinsightintothecompanylocationslike airportsandcampuses.Dunkin’Donutstodayhasa wholelotofopportunities,anditisreadytograbevery singleoneofthemandcreatenewopportunitiesfor coffeedrinkersinthefuture.
Conclusion Inconclusion,Dunkin'Donuts'journeyfroma singlestoreinQuincytoaglobalcoffeeand donuticonshowcasesitsremarkableevolution andsuccess.FoundedbyWilliamRosenbergin 1950,thebrand'scommitmenttoquality, innovativefranchising,andadaptabilityhasbeen keytoitsgrowth.Thecompany'sabilitytostay relevantthroughmenuinnovation,digital transformation,andeffectivemarketinghaskept itattheforefrontoftheindustry.Despitefacing challengesfromcompetitorsandchanging markettrends,Dunkin'Donutscontinuestothrive byseizingnewopportunitiesforexpansionand enhancingcustomerexperience.Asitmoves forward,thebrandremainsdedicatedtooffering itssignaturedelightsandadaptingtotheevolving needsofitsdiversecustomerbase.
SPORTING Top Biggest10 TING EVENTS In The World Imaginesittinginastadiumandwatchingyourfavoritesportslive.Thethrill,theadrenalinerushwhenyoucheer foryourfavoriteplayer Theemotionyoufeelthroughouttheeventissurreal.Andwhenit'soneofthebiggest sportingeventsintheworld,thefeelingsareoverwhelming, it'slikeadreamcometrueforasportsfan.
Ineveryfouryears,footballteamsfromover200countriescompeteforthehonorofhoistingtheFIFAworldcup trophy TheFIFAWorldCupwasfoundedin1930andisoneoftherenownedsportingevents.Itisaninternational associationfootballcompetitionbetweentheseniormen'snationalteamsofthemembersoftheFédération InternationaledeFootballAssociation(FIFA),thesport'sglobalgoverningbody.TheFIFAWorldCupisthemost prestigioustournamentandmostlyviewedeventintheworld.Seventeencountrieshavehostedtheevent,with Qatarbeingthemostrecentin2022.Thisisoneofthebiggestsportingeventsintheworld.
1.FIFAWorldCup
2.OlympicGames TheOlympicGamesisahugesportseventthathappensevery fouryears.Itbringspeopletogetherandcelebrateshowstrong anddeterminedhumanscanbe.Overthousandsofathletes competeinvariousformsofsportscompetitions.Itispopular notjustforitsgrandeurstatusbutalsoforitsiconicfive-ring symbol.
ThecreationoftheOlympicgameswasinspiredbythe ancientOlympicGames,heldinOlympia,Greecefromthe 8thcenturyBCtothe4thcenturyAD.BaronPierrede CoubertinfoundedtheInternationalOlympicCommittee (IOC)in1894,leadingtothefirstmodernGamesinAthensin 1896.Awholelotoftalentedfolksparticipatefromoverthe world,soitisregardedasoneofthebiggestsportingeventsin theworld.
3.SuperBowl TheSuperBowlistheannualleaguechampionshipgameof theNationalFootballLeague(NFL)oftheUnitedStates.It hasservedasthefinalgameofeveryNFLseasonsince1966, replacingtheNFLChampionshipGame.Itisasignificant eventintheUnitedStates,attractingmillionsofviewers.The gameishostedbyadifferentcityeachyear,andithasbecome anationalholidayofsorts,withmanypeoplehostingSuper Bowlpartiesorwatchingthegameatbarsandrestaurants.
ThefirstSuperBowlwasplayedonJanuary15,1967, betweentheAFL(KansasCityChiefs)andtheNFLchampion (GreenBayPackers).Thegamewasoriginallycalledthe AFL-NFLWorldChampionshipGame.Later,theterm“Super Bowl”wasproposedtorefertothechampionshipgame.Since then,theSuperBowlhasbecomeoneofthemost recognizableAmericantraditions.EachSuperBowlgamehas itsownMVP(MostValuablePlayer),whoistypicallya standoutperformerinthegame.FortheUnitedStates,itis oneofthebiggestsportingeventsintheworld.
4.WimbledonChampionships Itistheoldesttennistournamentintheworldandisregarded asthemostprestigiousbymanypeople. Ithasbeenheldat theAllEnglandLawnTennisandCroquetClubin Wimbledon,London,since1877andisplayedonoutdoor grasscourts,withretractableroofsoverthetwomaincourts since2019.
Itisoneofthefourgrandslamtournamentsandisthe onlymajorthatisplayedongrass,whichisthe traditionaltennisplayingsurface.Traditionally,it takesplaceovertwoweeksinlateJuneandearlyJuly ThetraditionsofWimbledonincludeastrictall-white dresscodeforcompetitorsandroyalpatronage. Strawberriesandcreamaretraditionallyconsumedat thetournament.
5.TourdeFrance Itisanannualmen'smultiple-stagebicycleraceand isthemostprestigiousandchallenging.Itisoneof thethreemajorracesinprofessionalcycling,along withtheGirod'ItaliaandtheVueltaaEspaña.It attractsthebestridersfromaroundtheworldandis heldannuallyforthreeweeksinJuly Therace typicallyincludes20professionalteams,each consistingof9riders.Thetotaldistancecoveredin theTourdeFranceisaround3,600km(2,235miles), mainlyinFrance,withoccasionalvisitstoother countriessuchasBelgium,Italy,Germany,andSpain.
Thiseventisknownforitschallengingterrain,which includesbothtime-trialracingandracingstages.Itis consideredoneofthesupremetestsofathletic enduranceandiswatchedbyhugecrowdsalongthe roadside.Theraceisalsotelevisedworldwide,further highlightingitsglobalpopularity TheTourdeFrance in2024willhaveadifferentfinaleinNiceinsteadof ParisduetotheSummerOlympicsinParis.Therace willstartinFlorence,Italy,andfeaturechallenging terrainsintheAlps,withamountain-stageconclusion attheColdelaCouillole.Thisisamuchrecognized raceglobally,andisoneofthebiggestsportingevents intheworld.
6.CricketWorldCup ThefirstCricketWorldCupwasheldin1975in Englandandconsistedofaseriesofone-daymatches with60oversperside.Sincethen,thetournamenthas evolved,withchangesinformatandrules.In1987, thenumberofoverspersidewasreducedto50.Itis aninternationalcricketchampionshipheldeveryfour yearsandisconsideredthepremiercontestinone-day cricket.Thetournamentfeaturesteamsfromaround theworldcompetingforthetitle.
TheCricketWorldCuphasseenmanyamazing moments.SunilValsonofIndiaistheonlyplayerto havewonaWorldCupwithoutplayingan internationalmatch.ChetanSharmaisknownasthe “WorldCuphat-trickman”forbeingthefirstperson tocleanbowlthreebatsmeninaWorldCupmatch.
TheoldestcricketertoplayinaCricketWorldCup wasNolanClarkefromtheNetherlands,who participatedinthe1996tournamentattheageof47 yearsand257days.KeplerWesselsisthefirstplayer torepresenttwocountriesinODIhistory.Heplayed forAustraliafrom1982to1985andlaterrepresented SouthAfricain1991.Allthesefamousfiguresmakeit thebiggestsportingeventsintheworld.
7.RugbyWorldCup TheRugbyWorldCupisaninternationalrugbyunion tournamentheldeveryfouryears.Itisahigh-level eventinthesportofrugbyandfeaturesteamsfrom aroundtheworldcompetingfortheprestigiousWebb EllisCup.ThefirstRugbyWorldCupwasheldin 1987inAustraliaandNewZealand.Sincethen,the tournamenthasgrowninpopularityandsignificance, attractingaglobalaudienceandshowcasingthebest talentinthesport.
Themostrecenteditionofthetournamentwasheldin Japanin2019,markingthefirsttimeitwashostedin Asia.TheRugbyWorldCupisorganizedbyWorld Rugby,theglobalgoverningbodyforthesport.The tournamentfollowsaformatwhereteamscompetein aseriesofmatches,includingpoolstages,knockout rounds,andultimatelyculminatinginafinalto determinetheworldchampion.Knownasaviolent sport,itisalsooneofthebiggestsportingeventsin theworld.
8.Formula1GrandPrix Formula1GrandPrixisthepremierinternational championshipforsingle-seaterautoracing.Itis consideredtheverybestofmotorsportandfeatures theworld'sbestdriverscompetinginhighperformancecars.Thechampionshipisorganizedby theInternationalAutomobileFederation(FIA)and consistsofaseriesofracesheldaroundtheworld.
TheFormula1WorldChampionshipbeganin1950andhas sincebecomeoneofthemostprestigiousandwidelyfollowed sportingeventsglobally Thechampionshipconsistsofaseries ofracescalledtheGrandPrix,whichtakeplaceonvarious circuits,includingpurpose-builttracks,streetcircuits,and historicvenues.TheformatofaGrandPrixweekendtypically includespracticesessions,qualifyingsessions,andtherace itself.
9.NBAFinals TheNBAFinalsisthechampionshipseriesoftheNational BasketballAssociation(NBA),wherethebestteamsfromthe EasternConferenceandWesternConferencecompeteforthe NBAtitle.Theseriesisplayedunderabest-of-sevenplayoff format,withtheteamwinningfourgamesfirstbeingcrowned thechampion.
Itstartedin1950withthemergeroftheBasketballAssociation ofAmerica(BAA)andtheNationalBasketballLeague(NBL). Theserieshasundergonenamechangesovertheyears, includingtheNBAWorldChampionshipSeriesandthe Showdown,beforesettlingontheNBAFinalsin1986.
10.TheMastersGolfTournament TheMastersTournament,commonlyreferredtoasTheMasters, isoneofthefourmajorchampionshipsinprofessionalgolf.Itis heldannuallyinAugusta,Georgia,attheAugustaNationalGolf Club.Thetournamentisthefirstmajorchampionshipofthe yearandisscheduledforthefirstfullweekofApril.The MastersTournamenthasarichhistorydatingbacktoits inceptionin1934.BobbyJones,alegendarygolfer,andClifford Roberts,aninvestmentbanker,foundedthetournamentwiththe visionofcreatingachallengingcoursethatwouldshowcasethe naturalbeautyofthearea.TheAugustaNationalGolfClubwas designedbyJonesandAlisterMacKenzieandopenedin1932.
Thetournamentfollowsastrokeplayformat,whereplayers competeoverfourroundsofgolf.Thefieldconsistsofthe world'stopprofessionalgolfers,aswellasamateurplayerswho haveearnedinvitations.ThewinnerofTheMastersreceivesthe iconicGreenJacket,whichhasbecomesynonymouswiththe tournament.
Thesewerethetop10biggestsportingeventsintheworldthat youdon'twanttomissouton,whetheritbewatchingon televisionortravelingtothedestinationtoabsorbthebeautyof thegrandeventlive.
