10 Best OTT Platforms in India for Ultimate Entertainment in 2024
CASE STUDY ARTICLE
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Pinterest: The Journey to 10 Million Monthly Visitors
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How Authoritative Leadership Can Save Your Business During a Crisis
Ensuring Organizational Success through People-Centric Strategies
Chief People Ofcer
Believing in continuous learning, Intan Shahira Binti Mohd Shahru (Chief People Ofcer, AirAsia Group) started her career at the age of 21, and now, 22 years later, her journey reects how quickly time has passed. Her rst job was with Korn Ferry, an international management consultancy rm. A signicant moment in her career was when she met her mentor, Tharuma, at Unilever’s regional ofce in Singapore. He advised her against pursuing an MBA and recommended consulting for the hands-on experience she needed. His advice proved to be valuable. Ten years in consulting provided her with the technical skills, knowledge, and network essential for her success.
Cover Story
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I am a rm believer in learning constantly by keeping tabs on news and articles, be they professional or personal. Learning does not stop, no matter the age. The day you decide that you know it all is the day you refuse to change.”
She believes that to be a great HR leader, several qualities are essential:
Business Acumen:
An effective HR leader must be a subject matter expert in all HR and people facets. They should have the ability to advise on people strategies that align with the organization’s business needs.
Advisor and Condant:
The CHRO bears signicant responsibility for the entire organization, with high expectations of condentiality and trust in daily workplace affairs. Trust and communication are crucial in fostering a cohesive team and organization.
Resilience:
A successful CHRO must have the courage and persistence to push back, speak up, and act in the best interests of both the organization and its employees. They should advocate for what is right, nd a balance between employees and the organization, and effectively play the roles of both a good and bad cop.
Intan has a secret: Thereisnowork-lifebalancewhenyou holdaseniorleadershiprole.It’sallaboutmanagingyour time.With24hoursinaday,it’scrucialhowsheallocatesher timetowardwhatisimportanttoher-work,kids,andherself.
Nestled in the Arabian Peninsula is the capital city of Oman, Muscat, a city that seamlessly blends tradition and modernity. With contemporary Omani-styled buildings with round towers, huge walls, carved wooden doors, and small windows to keep out the heat to the soothing vibes of beaches and vast stretches of mountains, this city offers you layers of history and culture.
The total population of Muscat Governorate was estimated to be 1.72 million as of 2022. The metropolitan area of Muscat spans approximately 3,500 square kilometers (1,400 square miles) and includes six provinces called wilayats. This makes it the largest city in the Arabian Peninsula by area.
Famous for its ancient and modern structures, muscat is a city that goes beyond the beauty of its architecture. It is lled with glittering marketplaces, also known as souks, and delicious seafood. While Muscat has Arabic heritage, with it being the predominant language, English is also widely spoken. Here are a few more ways you can explore the culture and history of Muskat.
Al Alam Palace is a ceremonial palace located in the heart of Old Muscat. It is also known as the Flag Palace and has a rich history spanning over 200 years. The palace was adorned in regal colors of blue and gold. It was renovated in 1972 and is now used for ofcial ceremonies of His Majesty the Sultan. The palace is one of six royal residences and is surrounded by the 16th-century Portuguese Mirani and Jalali Forts. While visitors are not allowed to enter the palace, they are permitted to take pictures and walk around the palace grounds.
Sultan Qaboos Grand Mosque
It was inaugurated by Sultan Qaboos bin Said Al Said on May 4, 2001, to celebrate 30 years of his reign. The mosque is a signicant landmark, with a total site area of 416,000 square meters and a complex covering an area of 40,000 square meters. The main prayer hall, with its imposing dome, is anked by four minarets and colonnaded walkways, creating a visually stunning sight, especially in the evenings when the dome appears to glow from within.
Royal Oman Opera
The Royal Oman Opera House in Muscat offers a wide range of performances and educational programs. It was created by His Majesty Sultan Qaboos bin Said to promote cultural tourism. The Opera House hosts various shows including ballet, jazz, operas, Arab music, musicals, and world music performances. Artists from diverse countries such as Georgia, Argentina, Russia, and others also come to Muscat to showcase their talents.
Al Alam Palace
Mutrah Fort
The Mutrah area in Muscat offers stunning views along the bay, surrounded by buildings and mountains. One of the highlights of Muscat's tourism is the Mutrah Fort, constructed by the Portuguese in the 1580s for military use. The fort features cannons and three circular towers and is accessible through the Mutrah Souk.
Mutrah Souk
Mutrah Souk is the perfect place to nd the nest souvenirs. You can bargain for a wide variety of items including antiques, Arabian gems, silver jewelry, and traditional Omani attire. This market in Muscat also offers Omani caps (kumma) and essential oils.
Al Alam Palace
Oman National Museum
The Oman National Museum, which opened in 2016, showcases the culture and heritage of Oman. The idea for the museum originated in the 1970s with His Majesty Sultan Qaboos bin Said and took many years to come to life. The museum presents Oman’s maritime history, architectural wonders, unique irrigation systems, the culture of Islam, and more. It covers an area of 13,700 square meters, with 4,000 square meters dedicated to 14 permanent galleries.
Amouage Perfume Factory
Oman has been a signicant center for trading incense and myrrh. These precious ingredients are found only in the southern, mountainous area of Dhofar. You can easily explore this by visiting the Amouage Perfume Factory, which was established in 1983 and now sells its perfumes worldwide (exclusively in Harrods in the UK). A free tour of the factory provides a quick and interesting look at how the perfumes are made, along with complimentary Omani coffee and locally grown dates at the start.
Choosing the right place to stay is important to relax and unwind for a comfortable stay. While staying in Muscat, it is important to consider what type of transportation arrangement you have and what kind of experience you want. Here are a few recommendations for you to consider.
In today’s fast-paced world, everyone is living a hectic life, whether it is a 10-year-old boy or a 70-year-old person. They are caught up in their academics and professional work, leaving little time for relaxation and fun. The major source of their fun, enjoyment, and entertainment is watching movies, web series, TV shows, sports, and cartoons. This is where the best OTT platforms come into play, offering everything in one place. But the question arises: which one to choose? There are 57 OTT platforms available today.
In this blog, you will learn about the 10 best OTT platforms in India that are most watched, have millions of subscribers, and most especially their prices of subscriptions.
Available in Hindi, Tamil, Telugu, Kannada, Bengali and more.
Foundation Year
2017 by Vodaphone
Subscription Prices
Monthly Subscription: 99 per month ₹
Annual Subscription: 499 per year ₹
Subscribers
25 million subscribers in India
Languages Available in English, Hindi, and some other regional languages.
Foundation Year
2020
Subscription Prices
₹99 per month
₹299 per year.
Conclusion:
According to a 2023 report from data analytics rm Kantar, there are a staggering 707 million internet users in India actively engaged with OTT platforms. Today, they have become a big source of fun and entertainment for kids, teenagers, and elders. Being an Indian I understand your preferences in movies and web series, the above best OTT platforms in India are arranged accordingly. Dive into streaming experiences tailored just for you!
Note: All of these platforms support viewing on mobile devices, TVs, and laptops.
Pinterest
The Journey to 10 Million Monthly Visitors
Did you know that Pinterest was originally conceptualized as a catalog of online shopping ideas? When it launched in 2010, it was primarily aimed at helping users discover products they might want to buy. However, it quickly evolved into a broader platform for inspiration and creativity, where users could save and share ideas across various interests, from DIY projects to travel destinations and beyond. Let’s uncover how Pinterest transforms everyday browsing into a tailored experience of inspiration and discovery.
HISTORY OF PINTEREST
Founding and Launch:
Ÿ Co-founded by Ben Silbermann, Paul Sciarra, and Evan Sharp.
Ÿ Launched as a closed beta in March 2010, available by invitation only.
Design and Features:
Ÿ Simple design focused on easy pinning and organizing of images.
Ÿ The “Pin It” button became a central feature.
User Growth:
Ÿ Initially struggled to gain traction.
Ÿ Ben Silbermann personally emailed the rst 5,000 users for feedback.
Early Users:
Ÿ Early adopters were mainly designers, crafters, and creatives.
Ÿ Popular categories included fashion, home decor, and DIY projects.
Growth Strategy:
Ÿ Leveraged social media and word-ofmouth for growth.
Ÿ Users invited friends and family to join.
Recognition:
Ÿ Named one of Time magazine’s “50 Best Websites of 2011.”
Ÿ Became one of the fastest-growing social networks, reaching 10 million unique monthly visitors quickly.
Community and Culture:
Funding:
Ÿ Early funding from angel investors and venture capital rms, including Andreessen Horowitz, in 2011.
Ÿ Launched iPhone app in March 2011, boosting engagement.
Ÿ Nurtured a sense of community through shared passions and connections.
Ÿ The visual nature and focus on inspiration resonated with a broad audience.
Ÿ Challenge: Attracting users against established platforms.
Ÿ Solution: Used invite-only strategy and inuencer marketing.
Value Proposition
Ÿ Challenge: Differentiating from other social media.
Ÿ Solution: Invested in robust backend systems and cloud services.
Technical Infrastructure
Ÿ Challenge: Scaling to support growth.
Ÿ Solution: Invested in robust backend systems and cloud services.
Monetization
Ÿ Challenge: Monetizing without disrupting user experience.
Ÿ Solution: Introduced Promoted Pins and seamless advertising solutions.
Current Challenges
Competition
Ÿ Challenge: Competing with platforms like Instagram and TikTok,
Ÿ Solution: Innovated with features like Idea Pins and focused on niche areas.
User Retention
Ÿ Challenge: Keeping users engaged long-term.
Ÿ Solution: Personalized recommendations and continuous content updates.
Global Expansion
Ÿ Challenge: Catering to diverse cultures.
Ÿ Solution: Localized content and marketing, partnered with local inuencers.
Content Moderation
Ÿ Challenge: Maintaining a safe and positive space.
Ÿ Solution: Stricter moderation policies and AI-driven tools.
Revenue Growth
Ÿ Challenge: Increasing revenue without harming user experience.
Ÿ Solution: Expanded e-commerce, improved ad targeting, and explored subscriptions.
Privacy and Security
Ÿ Challenge: Ensuring data security and regulatory compliance.
Ÿ Solution: Adhered to regulations like GDPR, and invest in advanced security measures.
Future Prospects of Pinterest
Strategic Initiatives
In the future, Pinterest is looking to broaden its presence in new markets and demographics, as well as improve its shopping features and capabilities. Strategic partnerships and collaborations with tech companies are expected to be key in driving future growth and innovation.
Predictions and Market Trends
As visual content continues to dominate digital media, Pinterest is wellpositioned to capitalize on this trend. Augmented reality (AR) experiences, enhanced personalization, and deeper integration with other digital platforms are likely to shape Pinterest’s evolution in the coming years.
Conclusion
Pinterest’s journey from a startup founded on creative inspiration to a global platform inuencing digital discovery highlights its resilience, innovation, and user-centric approach. By staying true to its core values and continually changing with market trends, Pinterest is well-positioned to overcome the challenges and seize opportunities in the dynamic social media landscape.
How Authoritative Leadership Can Save Your Business During a Crisis?
In tough times, businesses face big challenges. Authoritative leadership can make a difference. Strong leaders guide their teams. They provide clear direction and condence. This type of leadership helps keep everyone focused.
When a crisis hits, people look for stability. Authoritative leaders step up. They inspire trust and action.
