The Most Influential Women Leaders in Business to Watch in 2024

Upshot

Santiago de Chile A Fusion Between History and Modernity A

Deel

Padmaja Reddy

GuidingInclusive

S UB S CRIBE CASE STUDIES

READ MORE

From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

UPSHOT METROS

READ MORE

New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world.

PRESS RELEASE

READ MORE

Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section.

VIDEO INTERVIEWS

READ MORE

Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

F r o m E d i t o r ’ s D e s k

elcometothelatestissueofTheEnterpriseWorldmagazine,wherewe shineaspotlightontheremarkableachievementsandcontributionsof womenleadersinthebusinessworld.Inthisspecialeditiontitled"The MostInfluentialWomenLeadersinBusinesstoWatchin2024,"wecelebrate theinspiringjourneysandimpactfulleadershipofwomenwhoaredriving innovation,shapingindustries,andmakingadifferenceonaglobalscale.

Asadvocatesforgenderequalityanddiversityinleadership,werecognizethe importanceofhighlightingtheachievementsofwomenintraditionallymaledominatedfields.Throughtheirresilience,vision,anddetermination,thesewomen haveshatteredglassceilings,overcomebarriers,andpavedthewayforfuture generationsoffemaleleaders.

Inthisissue,wefeaturestoriesofwomenleadersfromdiversesectors,including technology,finance,healthcare,manufacturing,andmore.FromvisionaryCEOs andgroundbreakingentrepreneurstoinnovativedisruptorsandinfluential executives,eachprofileshowcasestheuniqueperspectivesandtalentsthatwomen bringtothetable.

Aswenavigatetheever-evolvinglandscapeofbusinessandleadership,itis essentialtorecognizeandcelebratetheachievementsofwomenleaderswhoare drivingpositivechangeandshapingthefutureoftheirindustries.Wehopethatthe storiessharedinthisissueinspireandempowerreaderstocontinuechampioning diversity,equality,andinclusionintheirorganizationsandcommunities.

Thankyouforjoiningusonthisjourneyofdiscoveryandcelebration.Together,let ushonorandamplifythevoicesofthemostinfluentialwomenleadersinbusiness towatchin2024.

r o m E d i t o r ’ s D e s k W

Shalmali W. halmaliS

ForthecoverreadaboutLeading the Way!

In1998, establishedSpandana,aMicroFinanceInstitution,which Ms.Padmaja grewtobecomethesecond-largestMicrofinanceInstitutionbytheyear2009. ThefirmhadplannedonbiggerthingswhentheAndhraPradeshGovernment implementedanordinance,whichthenbroughtallthemicrofinanceactivitiesin thestatetoastandstill.

Asaresultofthis,allofSpandana’sportfoliodeteriorated,thusforcingthefirm intoCorporateDebtRestructuring(CDR).Thecompany’snetworthplummeted toanegative1,400Cr.Withunwaveringdetermination,perseverance,and passion,theInstitutionsuccessfullyemergedfromtheCDRprocess.Withinthree yearspost-CDRexit,theirAssetsUnderManagement(AUM)increased eightfold,andthenetworthreboundedfromnegative1,400Crto2,300Cr Spandanawaseventuallylistedin2019.

TheBusinessonceagainfacedamajorsetbackduetotheimpactofCOVID-19. MicroFinance,asamonolineproduct,provedhighlysusceptible,experiencing criseseverythreetofouryears.

“Reflecting on my nearly 22 years in this industry, I couldn't help but think that if I had invested the same effort in a less vulnerable business, it might have experienced exponential growth.”, addsMs.Reddy

Padmaja Reddy 1 2

santiago de Chile A Fusion Between History and Modernity

2 2 upshot

3 2 cASE STUDY A Deep Dive into YouTube's Impactful Marketing and Revenue Strategies

4 2 Review Michael Burry's Investment Hotspots

4 6 aRTICLE

4 8 Blog

ICover Story

PADMAJAREDDY Guiding Inclusive Finance Innovation

Keertana Finserv Private Limited | MD

ndiaisconsideredasthe7thlargesteconomyglobally, andisalsooneoftheleadingcountriesthat demonstrateshigheconomicyear-on-yeargrowth. Now,asopposedtoChina,economicgrowthofIndiahas beenprimarilydrivenbydomesticconsumption.In conclusion,ruralIndiaindeedplaysacrucialrole, consideringtwo-thirdsofthepopulationresidesinsmall townsandvillages.

The2008-09slowdownhadahugeimpactontheurban residingpopulation.Buttheyear2009onwards,therehave beenmanyfactorsthathaveledtoanincreaseintherural purchasingpower.Thisimpacthasbeenbroughtforwardby technologiessuchastheinternet,mobilephones,and satelliteTV,whichhavemadetheruralconsumerwellconnectedandawareofthingshappeningallover

But,bridgingthegapbetweenruralandurbanstillremains asabigchallenge.Tothis,financialinclusionplaysakey role.Inclusivedevelopmentprovidespeoplewithaccessto betterfinancialfacilitiesandimprovespeople’slives.

Onesuchleadertakingstridestobridgethisgapis Ms.PadmajaReddy.FeaturedinTheEnterpriseWorld’s thisissueofTheMostInfluentialWomenLeadersin BusinesstoWatchin2024.

LeadingtheWay!

In1998,Ms.PadmajaestablishedSpandana,aMicro FinanceInstitution,whichgrewtobecomethesecondlargestMicrofinanceInstitutionbytheyear2009.Thefirm hadplannedonbiggerthingswhentheAndhraPradesh Governmentimplementedanordinance,whichthenbrought allthemicrofinanceactivitiesinthestatetoastandstill.

Asaresultofthis,allofSpandana’sportfolio deteriorated,thusforcingthefirmintoCorporateDebt Restructuring(CDR).Thecompany’snetworth plummetedtoanegative1,400Cr Withunwavering determination,perseverance,andpassion,theInstitution successfullyemergedfromtheCDRprocess.Withinthree yearspost-CDRexit,theirAssetsUnderManagement (AUM)increasedeightfold,andthenetworthrebounded fromnegative1,400Crto2,300Cr.Spandanawas eventuallylistedin2019.

TheBusinessonceagainfacedamajorsetbackduetothe impactofCOVID-19.MicroFinance,asamonoline product,provedhighlysusceptible,experiencingcrises everythreetofouryears.

“Reflecting on my nearly 22 years in this industry, I couldn't help but think that if I had invested the same effort in a less vulnerable business, it might have experienced exponential growth.”, addsMs.Reddy

Whileproudtobeoneofthepioneersinthisemerging industry,thereremainsasenseofdissatisfactiondueto theinabilitytobuildamoresustainableandstable business.

“This dissatisfaction fuelled a more sustainable and stable business.”

Thusfar,thejourneyhasbeenrelativelysmooth,withno majorchallengesinleadingthecompany.However,there isacontinuousfocusonscalingthebusiness, institutionalizingsystemsandpolicies,establishinglayers ofleadership,andoptimizingtechnologyadoption,aset ofcriticalareastheteamhasbeenactivelyaddressing.

Cover Story

SettingSailintheToughTimes

Staunchleadershipbecomesacrucialparttosuccessfullyrunafinancialinstitution.Partakingthishugeresponsibilityto bridgetheverynecessarygapwasachallengeindeedforMs.Reddy.Butwithherethicsandprinciples,shehastodaybeen abletostandstrongdespiteallthechallenges.

“My leadership philosophy centers on leading by example, and I strive to instill this principle at various organizational levels,” shefurtheradds.

Ms.Reddyisafirmbelieverinthepursuitofexcellence,emphasizingthateverythingthefirmundertakesshouldbeexecuted withexceptionalquality. Regardlessofthebusinesssector,heraspirationistoconsistentlyoccupyaposition,whichenables hertoprovideemployementandhelplowincomehouseholdstocrossthepovertyline.

“Ethics and high integrity are paramount values in my leadership approach.”

Ms.Reddymakessurethatsheadherestotheseprinciplestohercoreandensuresthateverystakeholderwithinthe organizationupholdsthesefundamentalvalues.Byembodyingtheseprinciplesandfosteringacultureofexcellence,she aimstocreateaworkenvironmentwhereleadershipissynonymouswithintegrityandtherelentlesspursuitofexcellence.

Reflecting On My Nearly 22 Years In This Industry, I Couldn't Help But Think That If I Had Invested The Same Effort In A Less Vulnerable Business, It Might Have Experienced Exponential Growth.

KeyTakeaways:

1.

ResilienceandDetermination

StrategicVisionandPlanning

• Initiatedscalingofmicrofinanceinstitution.

• Realizedtheneedforasustainableandstablebusinessmodel.

• Emphasizesstrategicplanning,adaptability,andforesightin navigatingthefinancialindustry

3.

LeadershipbyExample

ContinuousLearningandAdaptation

2.

4.

5.

Values-DrivenLeadership

7.

ScalingwithaFocusonSystemsandTechnology

• Continuousfocusonscalingthebusiness.

• Institutionalizingsystemsandpoliciesforefficiency

• Establishinglayersofleadershipandoptimizingtechnology adoptionforsustainablegrowth.

LeadershipasaContinuousJourney

• Acknowledgestheleadershipjourneyasacontinuousprocess.

• Ongoingfocusonscaling,institutionalizing,andoptimizing.

• Leadershipisportrayedasanongoingjourneyrequiring adaptabilityandcommitmenttoimprovement.

6.

Cover Story

OverallImpact:

Padmaja'sjourneyunderscoresthechallengesinthefinancialindustryandthesignificanceofresilientleadership,strategic vision,values-drivendecision-making,andcontinuouslearning.

AboutKeertanaFinservPrivateLimited

KeertanaFinservPrivateLimited,formerlyknownasRajshreeTracom,emergedasaprominentNon-BankingFinancial Institution(NBFI)inSouthIndia.Initiallystartedoutasabusiness,thefirmlatercametoberecognizedforitskeenattention andservicescateringtothefinancialneedsofthelowerandmiddle-incomesegments.Thefirmswiftlyroseuptheranksand hastodaybecomeakeyplayerintheindustrywithanAUMof1,205CrbyDec23.

Ms.PadmajaReddyPromoterandManagingDirectorofKeertana,tookthehelminApril2022.Withaformidable backgroundinfinancialservices,herleadershiphasbeeninstrumentalinthecompany'sremarkablegrowth.Priortojoining Keertana,Ms.ReddyservedastheManagingDirectorofSpandanaSphoortyFinancialLimited,asignificantMicrofinance InstitutioninIndia,whichgrewtothesecondlargestMFIinIndiaduringMs.Reddy’sstint. SheistheFounderandpromoter ofSpandanaandwastheManagingDirectorfor20years.

QuickOverview

ChallengingtheChallenges

JoinKeertanaonitsearlyjourneyin2022,whereitfacedthe constantneedformoney,beitloansorinvestments,anda uniquechallengeofnothavingalongtrackrecord.Thisinfo graphictellsthestoryofhowKeertanacleverlydealtwith theseissues,highlightingitsstrengthingettingfunds, standingoutasaspecialcase,andhandlingtalentneedsallat once.SeehowKeertanaturnedchallengesintoopportunities, bringinginmanysupportersandensuringsteadygrowthfor thebusiness.

InitialPhase

CapitalNeed:

• Constantneedforcapital(debtorequity).

• Lendershavestringentcriteria(rating,vintage, demondtaratedtrackrecordofprofitability).

LackofVintage:

• Startedoperationsin2022.

• Absenceofasubstantialvintage.

• Uniquechallengeingaininglenderattention.

NavigatingFundingChallenges

ExceptionalCasePositioning:

• Despitenotrackrecord,positionedasanexceptional case.

• Businessneversloweddownforlackoffunds

• Growth,financialperformance,mixofsecuredand unsecuredlonsasastrategyandworldclassITand highestleveloftransparencyattractednumerouslenders.

SuccessinAttractingLenders:

• Overcameinitialhurdles.

• Successfulattractionofnumerouslenders.

• Fundingisnolongerahindrance.

TalentAcquisitionStruggles

OngoingTalentAcquisitionChallenge:

• Acquiringtherighttalentiscrucial.

• RemaininganongoingchallengeforKeertana.

• Simultaneouslyaddressedalongwithfunding challenges.

ProactiveApproach:

• Positioneditselfasagreatplatformforsomeone aspiringtobuildwealthandbepartofthesenior management;

• Providingamplegrowthopportunities.

• Fosteringanemployee-friendlyenvironment.

• Holisticapproachtotalentacquisitionand retention.

KeyTakeaways:

ResilienceinFunding:

• Overcameinitialfundingchallenges.

• Positionedasanexceptionalcase.

• Successfulattractionofnumerouslenders.

SimultaneousTalentManagement:

• Addressingtalentacquisitionalongsidefunding challenges.

• Proactivemeasuresforemployeegrowthand retention.

BusinessGrowthDespiteChallenges:

• Businessneversloweddownininitialquarters.

• Growthandfinancialperformanceasatestamentto success.

OverallImpact:

Keertana'sjourneyhighlightsresilienceinfunding, proactivetalentmanagement,andsustainedbusiness growthdespiteinitialchallenges.Thestrategic positioningandproactivemeasurescontributetoits successstory

Keertana’sSuiteofProductsandServices

Keertanastrategicallycaterstothefinancialneedsof low-incomeandmiddle-incomehouseholds,providing adiversearrayoffinancialproductssuchasMicro EnterpriseLoans,BusinessLoans,GoldLoans,Loan againstProperty,andHousingLoans.

“Our distinctiveness lies in our dedicated focus on rural areas, particularly the interior and remote regions where financial services are sparse.”

Cover Story

Operatingwithacommitmenttofairnessandethical conduct,Keertanaensuresthatitsemployeesarenotonly skilledprofessionalsbutalsotrainedtoremaingrounded, treatingcustomerswithutmostrespectanddignity This approachispivotalinestablishingstrongandtrustworthy relationshipswiththeclientele.

HowitWorks?

GoldLoans

• Loansaregivenagainstpledgeofgold;

• Rangeofproductswithawidechoiceofinterestrate, LoantoValue(LTV)loantenor,interestpayment frequency;

• Branchessetupinremoteruralregions,whereGold Loanspenetrationisalmostnegligible;

• SuperiorinfrastructurewithSecurityAlarmSystems, CCCamerasandControlCentreatCorporateOffice holding digitalkeyfortheVaultsinBranches;

• Excellentcustomerexperiencewithquickservice

• NorestrictionsonPledgereleaseandpartialreleaseof Goldispossible;

• OverRs.6CrportfoliobuiltatBranchlevelinashort spanofsixmonths;

• ChecksandcontrolsbuiltattheBranchlevelwith SalesTeamnotinvolvedinGoldAppraisal;

• InternalAuditorvisitingBranchesatleastonceaweek;

• Interestraterangesfrom0.66%toto2%pm.

• Loantenorrangingfrom3monthsto12months

• LTVRangingfrom60%t75%

• LoanSizestartingwithRs.1Kto1Cr

MicroEnterpriseLoans

• TargetingLowincomeandmiddle-incomehouseholds;

• Targetsegmentincludesdailywagelaborers,skilled labor,factoryworkers,privateemployees,small businessowners,smallandmarginalfarmers,tenant farmersandClassIVGovernmentEmployees

• LoanssizerangingfromRs.30KtoRs.1L.

• Loantenor–2years

• LoanissanctionedonthebasisofcashflowsandLoan repaymenttrackrecord

• 30%rejectionrateeliminatingBorrowers,whohaveno repaymentcapacity

• RuleEngineisautomatedandloansanction/rejection isfullyautomated;

• Focusonruralareas,whereNBFCpenetrationislow;

• Quickturnaroundtime

LAP&HomeLoans

• LoanSizerangesfromRs.2Lto50L

• LoansareSecuredbyhardcollateral–residentialor commercialproperty

• Loanisdisbursedinlessthanaweek’stime

• LoanTenorrangesfrom3yearsto10years

Whatthe FutureHolds?

KeertanaFinservisaNonBankingFinance Companythatstandsoutbyofferingdifferent kindsofloans-somewhereyouneedto providesecurity,andotherswhereyoudon't. ThismakesKeertanauniquebecausemany othercompaniesinthisindustryfocusonjust onetypeofloan.Keertana'ssmartwayof doingthingshelpsitstaystrong,grow,and makeaprofit.

Injust20months,Keertanahasbecomeabig playerinthemarket,knownfordoingagreat jobinatoughindustry.Theyofferloans rangingfromINR20,000toINR20,00,000, carefullymanagingthestrangethsand weaknessesofeachloantheyprovide.

Lookingahead,Keertanahasbigplans-they wanttoopentwiceasmanybranchesinthe nexttwoyearsandmaketheirbusinessfive timesbigger.Thisshowshowseriousthey areaboutreachingmorepeopleandmaking theirservicesavailabletoalargeraudience.

KeertanaFinservislikeasuccessstory, provingthatwithhardwork,commitment, andtherightmindset,youcanachievegreat things.It'saninspirationforallofus, encouragingustokeepgoingandaimhighto makeourdreamscometrue.

Santiago Santiago

Santiago de Chile Santiago de Chile

A Fusion Between History and Modernity

SituatedintheheartofChile,where

thesunpeersthroughthepeaksof theAndes,andwhisperssecretsto thewind,isacitythatpulseswithlife, history,anddreams.Thecapitalandlargest cityofChile- Santiago.

Foundedin1541bytheSpanish conquistadorPedrodeValdivia,thecityhas servedasthecapitalcityofChilesince colonialtimes.Itislocatedinthecenterof theSantiagobasin,anenormousbowlshapedvalleythatconsistsofabroadand fertileplainsurroundedbymountains.

ClimateandBestTimetoTravel

ThebesttimetovisitSantiagoisbetween MarchtoMayandbetweenSeptemberto November.

SpringfallsbetweenSeptembertoNovember makingtheclimatepleasant.Themountainrangeof theAndesisatitsgreenestinthisseasonandthe beautifuljacarandasbloomsacrossthecity

MarchtoMaywitnessestheFallseasonmakingit anotheridealtimetovisitSantiago.Foliageblankets thecityinitslapbyAprilandwineseasonandits eventscommenceatthestartofFall.

DecembertoFebruarymarksthesummertimeand thedaysaresunnyanddry.Eventhoughthetourism ishigh,thestreetsarequietandyougettoenjoythe outdooractivities.

JunetoAugustmarksthewinterseason.Ifyouwant toenjoysnowandwinteractivities,thenthisisthe timeforyoutoplanyourvacation.

ExploringtheRichHistory

ThecityofSantiagowasfoundedinthe16thcenturybytheSpanishexplorerPedrodeValdivia.ItwasnamedSantiago delNuevoExtremo(SantiagoofNewExtremadura),inhonorofapatronofSpainApostleJames,nearHuelén,whichhe renamedSantaLucía.

Theearlyyearsofitsestablishmentweremarkedwithhardshipandconflicts,asSpanishsettlersclashedwithtribes.Despite thewar,thecitystartedtakingshapeandinthecomingyears,itgrewandevolvedasimmigrantsstartedsettlinginthecity

Today,thecityismarkedascosmopolitanandadherestothebeautyofmodernsocietywitharichhistorynotonlyinbooks butalsoinitsstreetsandarchitecture.

IfyouwanttoknowaboutmoreLatinAmericanhistory,youshouldvisitthesehistoricplaces.

ChileanMuseumofPre-ColumbianArt

FoundedbyChileanarchitectandantiquitiescollectorSergioLarraínGarcíaMoreno,thismuseumisdedicatedtothestudyanddisplayofpre-Columbian artworksandartifactsfromCentralandSouthAmerica.Itwasfirstopenedin December1981.

CerroSantaLucía

Located629metersabovesealevel,itisanurbanpark thatiscloselyrelatedtothecity.Itisthissitefromwhere PedrodeValdiviafoundedSantiago.Youcanabsorbthe natureandlearnmoreaboutthecity’shistoryhere.

Itwasbuiltduringthesecondhalfofthe18th centuryandisknownforitsbeautifulneoclassicalarchitecture.Inthe19thcentury, moreembellishmentswereaddedtothe building,makingitoneofthemostbeautiful buildingsinSantiago.

ItisapresidentialofficeofChilewithamazingarchitecturaldesign.It wascreatedbyanItalianarchitectinthe18thcentury.Itwassubjected toamissileattackandwasreconstructed.Youcantakeatourofthe palaceorattendashowatitsculturalcenter.

ItisahistoricalsitelocatedatthefoothillsoftheAndeanmountainswherethesmallvillagewasfound.Someofthebest artisansofChileliveinthisvillage.Youcanwitnesshowtheycraftarticlesfromwood,leather,bakedmugs,andother materials.

SantiagoMetropolitanCathedral

LaMonedaPalace

CentroArtesanalPueblitoLosDominicos

PlazadelaConstitucion

Itwasbuiltin1935onthe groundsoftheformer MinistryofWar.Itis surroundedbymany importantbuildingslikethe MinistryofFinance, MinistryofForeignAffairs, MinistryofJustice,and BancoCentraldeChile amongothers.Youwill alwaysfindlocalstaking casualwalkshere.

DivingIntoTheirCulture

PlazadelaConstitucion

Itwasbuiltin1935onthegroundsoftheformerMinistryof War.Itissurroundedbymanyimportantbuildingslikethe MinistryofFinance,MinistryofForeignAffairs,Ministryof Justice,andBancoCentraldeChileamongothers.Youwill alwaysfindlocalstakingcasualwalkshere.

ThecityofSantiagodeChilehasarichcultureandheritage.Itshistoryisdeeplyintertwinedwithindigenoustribes,mostly theMapucheandAymara.ThemajorityofthepopulationfollowsthereligionofRomanCatholicismfollowedby Christianity.WhiletheofficiallanguageofChileisSpanish,inSantiagopeoplespeakChileanSpanish,slightlydifferent fromthenormalSpanishandsometimesEnglishaswell.

Beingacosmopolitancity,youwillfinddiverseculturesoneverystreetandcorner.HerearesomewaystoenjoySantiago’s culturetothefullest.

TheMuseumofFineArts-

ItislocatedintheforestparkofForestInnandshowcasesoverthousandsofartistic heritage.IthasalotofnationalpaintingsandChileansculptures.Ifyouenjoy immersinginart,thisistheperfectspotforyou.

SantiagoBaháʼíTemple-

ItisaBaháʼíhouseofworshipthatwasdesignedby Canadian architect Siamak Hariri and was opened in 2016. Thetempleisopentoallregardlessoftheirreligionandisan architecturalbrilliance.Itiscircularinshapeandcomposedofninearched"sails"made frommarbleandcastglass.

PlazadeArmas-

Itisthecity’scentersquarewhereyoucanseeculturalperformanceslikestreetdance, comedy,music,andculturalevents.YoucanalsoenjoytheEuropeanarchitectureofthe cityHall,CorreoCentralasthesearetheoverlookoftheplaza.

WineToursandTasting-

Fanofwine?ThenthisisdefinitelyforyouaswinesproducedinChilearesomeofthe mostregardedwinesaroundtheglobe.Santiagoissurroundedbyrenownedwineriesso youcantakeatriptoknowaboutthehistoryorforadeliciouswinetasting.

Culturalfestivals-

CulturalfestivalsareheldthroughouttheyearinSantiago.Oneofthemostfamousones is Fiestas Patrias whichisheldin September ofeveryyear.Itisaweek-longcelebration thatcelebratesChile'sindependence.OtherfestivalsareSemanaSanta,LaTirana,and manyothermusicalandreligiousfestivals.

Streetart-

ThewallsofSantiago’sstreetaren'tplain.Theyarerichwithcolorfulandvibrantstreet artthatisn'tjustbeautifulbutalsodepictstheirhistoryandstory.

Otherthanthese,youcanalwaysexploretheirlocalshops,experiencethenightlife,and goonneighborhoodwalksthataren'tfarawayandprovideyouwithcalmandbeautiful views.

SavortheChileanCuisineinSantiago

ChileanCuisineincludesamixoftraditionalSpanishcuisine,ChileanMapucheculture,andlocalingredients.Chilean cuisineismostlyknownforitsvarietyofflavorsandingredientsbecauseagricultureisitsmaineconomy

HerearesomeofthedishesyoucantrywheninSantiago-

Pastel de choclo

Itisthecity’smosticonicdishandismadefroma variantofcorncalledchoclo.It’smadeinaclaypotand servedasasidewithsalads.

Machas a la Parmesana

Servedasanappetizer,itisadishmadeofrazorclams toppedwithparmesancheesequicklybroiledtogether intheoven.

Itisadrinkmadefromthedrypeachthatisput backinitsjuiceandmixedwithwater,caramelized sugarwithahintofcinnamon.

Empanadas

Theseareafamousstreetfood/snackof Santiagoandcomeinmanyvarietiessavory,sweet,withallnon-vegetarian, vegetarian,andveganoptions.

Alfajores

Itisthefavorite sweetdishofthe Santiagopeople. Madewithtwo lightcrispy biscuitswhich arestuffedwitha typeofcaramel andcoatedwith darkchocolateor coconutpowder.

Mote con Huesillo

Hike in the Andes

• ActivitiesToPartakeIn

WhiletherearesomanyplacesforsightseeingtodivulgeinSantiago'sdiversehistoryandculture,donotforgettofreeyour adventurersideandparticipateinactivitiesthatarementionedbelow.

•

Hike

intheAndes

ThemountainrangeofAndesisknowntobethelongestcontinentalmountainrangeintheworld.ItisintheeastofSantiago andispartiallyvisiblefromthecity YoucangoonahikeintheAndesandexploreitsbeauty

• TakeaWalkingTour

ThewalkabilityofSantiagoisquiteimpressivesoyoucantakeafreewalkingtouraroundthecityandexploreitscafes,local shops,andfoodstands.

• SkiingandSnowboarding

Ifyou’revisitinginwinter,don'tforgettoenjoyskiingandsnowboarding.SomeofthebestskiresortsinChilearewithinthe reachofthecityincludingElColorado/Farellones,LaParva,andValleNevado.

• VisitGranTorreSantiago

GranTorreSantiagois300metershighandoffersa360-degreeviewofthecity.LocatedintheheartofSantiago,itisthe symbolofthecity’smodernityandprogress.

• RelaxatCajóndelMaipo

LocatedinRioMaipo,CajóndelMaipoisamassivegorge15milesawayfromsoutheastofSantiago.Youcancomehereto relax,hike,camp,anddonumerousactivities.

Find Your Perfect Place To Relax

Confusedastowheretostayinthecosmopolitancityof Santago?Hereareafewrecommendations.

TheSingularSantiago,Lastarria

HotelCumbresLastarria

PlazaElBosqueEbro,Lastarria

HotelBoutiqueCastilloRojo,Bellavista

HotelLoreto,Bellavista

HotelGranPalace,Centro

Novapark,Centro

HotelDiegodeAlmagroSantiago,Centro

LaderaBoutiqueHotel,PedrodeValdiviaNorte

HotelLosEspañolesPlus,PedrodeValdiviaNorte

TipsForTravelers

• AdjustinginSantiagomaytakesometimeastheymostly speakChileanSpanish.Youmayfindverylesspeoplewho speakEnglish.HavingabasicknowledgeofSpanishmay comeinhandy.

• Theeveningcanbecool,eveninsummer,sopackbasic winteressentialswithyou.

• Santiagopeopleeattheirdinnerlate,aslateas10PM,so makesuretohavesnacksintheeveningtime.

• ThecurrencyusedistheChileanPesos.Makesuretocarry somecashtopayinlocalshopsandcafes.

AnIdealVacationSpot

SurroundedbythemajesticmountainsandbeautifulPacific Ocean,thecityofSantiagohasalottoofferandcanbeyournext destinationforaperfectvacation.Leavethestressbehindand exploretherichcultureandhistoryofSantiagocityandhavefun whiledoingso.

YouTube's

Marketing and

REVENUE STRATEGIES

If I want to watch a particular video, I’ll go to YouTube. Undoubtedly, it is the biggest and the most popular video platform that has shaped the way we consume online content. Having about 2.1 billion users worldwide, it is a daily source of entertainment for many users and a source of income for content creators. However, while watching videos on it, have you ever thought about its journey, transformations, etc.? If not, then think about it now and read our article that speaks everything you need to know about YouTube. Enjoy reading!

“MeattheZoo”

Though the rst-ever video was uploaded on YouTube in April 2005, “Me at the Zero”, its journey began three months back with Chad Hurley, Steve Chen, and Jawed Karim. They wished to create a simple landscape for users that can reach up to the global level, as before YouTube there was no viable video-sharing platform. One of its three founders, Jawed Karim created a video of 18 seconds, shot in the San Diego Zoo, named “Me at the Zoo” and received 240 million views. Five months later, an advertisement from Nike was uploaded which depicted Brazilian soccer star Ronaldinho collecting his Golden Boots. The advertisement resulted in the potential growth of both YouTube and Nike.

The Growth Phase

In the era of immediacy and hyper-connectivity, technology is shifting almost every aspect of our daily lives. From beauty tutorials to vlogging it has revolutionized social media. Let’s explore its growth phase:

Trademark, Logo, and Domain were registered

Google bought this fastexpanding video-sharing for $1.65 billion

Partner Program was launched through which a few content creators earned six-gure salaries via YouTube

YouTube Live started to broadcast concerts, royal weddings, news, and the Olympic

February 2005

October 2006

May 2007

April 2011

Google initiated YouTube Go due to which users can download videos

YouTube Music subscription service started

Introducing AIpowered ads for better outcomes and user engagement

YouTube became the second-most popular social network globally

September 2016

May 2018

September 2019

January 2022

Adwords/Adsense:AsyoumightknowGoogle’smostofitsrevenue comesfromitsproprietaryadvertisingservices,GoogleAdwords. Advertisersearnmoneywheneverusersclickontheadvertisement. CreatorspayGoogleforrunningtheiradsthroughAdwordsandmost ofthemincludeinsurance,homeloans,products,andservices.

YouTubePremium:Tomaketheend-userexperiencemore engagingandad-free,YouTubePremiumstarted.Thecompany sharespartofthepremiumwiththecreatorsthroughamonthly membershipfee.Moreover,creatorsgetmoneyifyouwatchtheir contentrepeatedly Today,YouTubePremiumLiteisbecoming popularintheEuropeanregionsbecauseofitsmonthlyaffordable subscriptionplans.

Channelmembership:Itisapaidmonthlysubscriptionfora particularchannel.Tosupporttheirfavoritecreators,andgetaccess toextrabenefits,andexclusivecontent,subscriberspayamonthly fee.Theyreceiveextrabenefitslikelivestreams,livechats,badges, andcustomemojis.Pricesvarybycountryandcreators,ittakesa 30%shareofmembershipprofitsofchannels.

YouTubeTV:IntheUnitedStatesitisaTVstreamingservicethat allowspaidsubscriberstowatchliveTVfrom100+cables, broadcasts,regionalsportsnetworks,etc.Withinfiveyearsofits launch,thepaidsubscribershavesurpassed5millionusers.

COMPONENTS OFASUCCESSFUL VIDEO

YouTubecreatesagreatopportunityformarketing yourproductsandservices.Toimprove performance,drivingmoretraffictoyoursiteand morerevenueforyourbusiness,applythesebest practicesinyourvideocreationprocess.

ThesetriedandtestedYouTubevideoelementswill surelycontributetoyourvideomarketingsuccess!

Trythesestrategiestomakeyourvideoviral:

Branded Intro Footage

Ÿ Branding enhances loyalty, users will recognize your efforts and stick to your conetnt.

Ÿ It ensures that viewers will remember the video and recommend it to others.

An Attention-Grabbing Intro

Ÿ It gives viewers the right reason to watch your video and convinces them to remember you.

Ÿ Helps you to gain trust due to which audience feels that solution is valuable.

Keeps Titles And Opening Credits Short

Ÿ Over alf of YouTube viewers will watch the entire video when it's under one minute in length.

Ÿ Keep 5 seconds opener that are punchy and straight.

Trending Topics into Your Video Content

Ÿ Consider themes that are current, noteworthy, distinctive, local, gaming, movie, music, or even unexpected.

Ÿ Google and Twitter are the greatest source to discover trends.

Background Music

Ÿ Watching videos without music is dull so include the background music

Ÿ It will instantly grab the attention and set the mood for watching whole video and stablish emotional connection.

A Call To Action

Ÿ You can consider clickable annotations in the rst few seconds of the video

Ÿ Without a call to action your audience will disappear over the course of your video

Customized Experiences

Ÿ Give people what they want, when they want it, by using data.

Ÿ Create excitement around the big events and leverage data to deliver personalized content.

A Call To Action

Ÿ You can consider clickable annotations in the rst few seconds of the video

Ÿ Without a call to action your audience will disappear over the course of your video

WhyDoesYouTubeMattermorethanany othersocialmediaplatform?

OnalazySundayafternoon,therearehundredsofchanceswhereyouhave spentlotsofyourtimewatchingvideosonYouTube.Sowhydoesitmatter toyoumorethananyothersocialmediaplatform?

In 2021, 81% of Americans used this platform.

500 hours of videos are uploaded every minute.

It is localized in more than 100 countries and is available in 80 languages.

59% of executives prefer watching videos to reading text.

Thisvideoplatformholdsauniqueandextraordinary positionintherealmofsocialmedia.Beingthefirst video-centricplatform,itallowsyoutoengrossin storytellingandgivesamultisensoryexperienceas comparedtotextandimagealone.Itpromoteslongformvideosduetowhichcreatorscandelvein-depth intocomplexandcontroversialtopicstranscend geographicalboundariesandconquerlanguage barriers.

HowcanaChannelEarnfromotherthanYouTube PartnershipProgramsorAdsense?

Ithasmultiplewaysofearningthoughyourchannels getrejectedinitspartnershipprogramdueto noncompliancewithconditions.Youcanalsopromote theproductviayourvideosonthechannel.Referto thesepointstoknowindetail:

Sponsoredvideos:Sponsorthepaidvideostopromote anyparticularproductorservice.Variousbrandsand organizationsreachuptochannelsthathavehuge subscriberbaseandmakesavideothatcanpromote theirsales.

Embeddedadvertisements:Thereareembedded videosthatshowIn-streamandIn-videooverlayads withmoreactiveadvertisingagreements.Throughthis videocanbestreameddirectlyandyourchannelsget paidforit.

AffiliateAdvertisement:Creatorscantakeadvantageof affiliatemarketingadsofferedbybrandswithone-timeor evenrecurringcommissionsonsales.Forexample,ifa creatordecidestopromoteaneditingtoollikeCanva,then theycanfirstcreateanaffiliateaccountwiththem.Afterthat, theywillgetanaffiliatelinkwithtrackingparametersthat needtobeplacedinyourvideoorchanneltextdescription. Conversionthroughclicksonthelinkwillearnyouaffiliate income.

Challenges:Copyright,Controversies,andAlgorithmic Evolution

YouTube'sjourneytosuccesswasnotwithoutchallenges. Copyrightinfringementissues,controversiessurrounding contentmoderation,andconcernsaboutbrandsafety presentedformidablehurdles.Theplatformrespondedby refiningitspolicies,implementingadvancedcontent moderationtools,andcollaboratingwithcreatorstostrikea balancebetweenfreedomofexpressionandresponsible contentgovernance.

Theevolutionofitsalgorithmsalsoplayedapivotalrolein itssuccess.Therecommendationalgorithm,inparticular,not onlybecameadouble-edgedsword,drivingengagementby suggestingpersonalizedcontentbutalsofacingscrutinyfor contributingtoechochambersandthespreadof misinformation.Ithasfine-tuneditsalgorithms,aimingto enhanceuserexperiencewhileaddressingconcernsrelatedto contentdiscoverabilityandplatformaccountability

MAJORVIDEOTRENDSON YOUTUBEFOR2024:

MentalHealth andWell-being

VideoAI-Enhanced Editing

Short-form videos

Celebrity Collaborations andSustainability

Eco-Friendly Content

Crypto and Blockchain Content

Ÿ MentalHealthandWell-being:VariousYouTubersare creatingstoriesaroundmentalwell-beingandsharing theirownexperiences.Thereisadeepemphasisona healthylifestylethatleadstomentalpeacewhich includesmeditation,journaling,etc.Moreover,the audienceisrespondingwelltothesevideosasthisvideo platformhasremainedtheplatformforentertainmentand maintainsapositivemindset.

Ÿ AI-EnhancedVideoEditing:AI-poweredvideoediting toolsaresimplifyingthecontent-makingprocessand allowingcreatorstouploadhigh-qualityvideos. Moreover,peopleareusingAItocreatemusicand soundtracksforvideos.

Ÿ CryptoandBlockchainContent:Thereisahuge contenttrendregardingcryptoandblockchain technology.Youwillfindeducationalcontentandtipsto earnmoneythroughNFTs,andteachingaboutcrypto laws.Suchinvestment-orientedvideosaregaining prominenceononlineplatforms.

Ÿ CelebrityCollaborations:Everyoneiscuriousaboutthe livesofcelebritiesandtheyareconsideredrolemodels foryachts.Videosthatconsistofcollaborationsbetween YouTubecreatorsandtraditionalcelebritiesarebecoming morecommon,bridgingthegapbetweenonlineand offlineentertainment.

Ÿ SustainabilityandEco-FriendlyContent:Tosavethe environmentandpreventnaturaldisasters,many countriesaremakingeffortsattheinternationallevel. Therefore,thecontentfocusingoneco-friendlyproducts, climatechangeevents,andsustainablebehavioris contributingtoraisingawareness.Suchcreatorsare contributingtobuildingasensationtowardsthesocial responsibilityofeverycitizen.

Ÿ Short-formvideos:Attentionspanisdecreasingdayby dayamongusers,henceshortvideosaregoingviraland ithasbecomechallengingforeverycreatortoupload valuablecontentinminimumtime.Suchvideoscan capturetheattentionofusersquickly

No. of Employees:

Website: https://www.deel.com/

OverviewofDeel:

Deelwasestablishedin2018inSanFranciscoandisaleaderinglobalhiringandpayrollservices.Foundedby AlexBouaziz,ShuoWang,andOferSimon,theplatformaddressesthechallengesofrecruitinginternational talent.Specializinginprofessionalemployerorganization(PEO)servicesandpayrollsolutions,itcatersto startups,smallbusinesses,andHRteamsmanagingremoteworkforces.Theplatformstreamlinesinternational hiring,payroll,andcompliance,providingtoolsforhandlinglocallaborlaws,multiplecurrencies,and internationalpayrolltaxes.Withfeatureslikeautomatedtaxformcollection,EmployerofRecord(EOR)services, andauser-friendlydashboard,itisago-tosolutionforcompanieswithaglobalworkforceoperatinginover150 countries.

ProsandConsofDeel:

Pros:

• AutomatedCompliance:Deelensurescontracts andpaymentsfollowlocallaws,providing businessespeaceofmindregardingthelegalityof theirglobaloperations.

• MultipleCurrencies:Theplatformsupportspayoutsinvariouscurrencies,simplifyingpayments forinternationalteammembersintheirlocal currency

• EORServices:Itactsasanemployerofrecord, sparingbusinessesfromthecomplicatedprocess ofestablishinglegalentitiesindifferentcountries.

Cons:

• LearningCurve:Someusersmayfinditsextensive featuresoverwhelminginitially,requiringtimefornew userstobecomeexperts.

• PricePoint:Thecostcanbeahurdleforsmalloperations, makingitpotentiallylesscost-effectiveforbusinesseswith verysmallteams.

• IntegrationLimitations:WhileDeelincorporatesmajor accountingsoftware,someusersmayfinditlackingin broaderthird-partyintegrations,meaningitmightnotsync witheverytoolyourbusinesscurrentlyuses.

Deel Plans: Plan Name Price EOR Contractors

Global Payroll

Deel HR Immigration

DeelCustomerReviews:

“Necessaryally”:IamrelievedtohaveDeelasmypayroll platform.Wethecontractorsneededaflexibletoollikethis thatoffersdifferentmethodsofwithdrawingyourmoney, clarityoncontractmanagement,andmanyusefultoolsthat areconstantlyaddedwhilekeepingitsGUIsimple.The mostvaluabletoolformeisthe"advanceDeel"toolthat allowsyoutorequestmultiplecashadvancesofyour contractpaymentsatverylowrates.Youdon'thavetowait foryourclienttopayyoutohavethefunds.Itwouldbe morecomfortabletohavelanguagemanagementforthe GUI,butthat'smoreadesirethananeed.

DeelHelpedMeFocusonMyJob:Deelprovidesan intuitiveanduser-friendlyplatformthatsimplifiestheentire processofworkingwithinternationalclients.Asa programmerfromBrazil,navigatingthroughtheplatform wasseamless,makingiteasytounderstandanduse.This helpsmefocussolelyonmyjobinsteadofgettingworried aboutmyfinancesandhowI'mgoingtoreceivepayments thatmonth.OnceamonthIopentheappandcheckmy

currentcontract,withdrawingtomyaccountoradvancinga payment.Alldocumentsandinvoicesareconveniently placedandit'seasytotransfereverythingtomyaccounting service.Anothergreatthingtoconsideriscustomersupport, availableinmultiplelanguages,whichhelpedmewhenI gotstarted. OnesmallissueIhad,whichwasmoreonmy end,wasrelyingontheDeeladvanceservice.Ihadto pauseacontractforamonth,andwhenresumingitI couldn'tusetheadvanceasitrequiredtwoconsecutive monthsofpayment.

GreatPlatform(Robustandgoodsupportteam): Ihave beenusingDeelforayearnowandIhaveseenmanynew featurescomingallthistimemoreoverthemostimportant andbestthingthatIlikeisthefastwithdrawaleverything elseisjustthecherryontop+whenyouwithdrawthe supportteamisalwaystheretosupportincaseyouneed anyotherassistance.Regardingusability,Icanaddmyfullday/half-dayleaveandnewexpenses,andpayment trackingisjustamazing.Ithinkthewalletthingtheyhave setupisabitexpensivetowithdrawanduse.

A Deep Dive into Unlocking Growth:

Marketing Development Funds (MDF)

Inthedynamicrealmofbusiness,companiesareconstantly seekingstrategiestopropeltheirgrowthandexpandtheir marketpresence.Onepowerfultoolinthemarketingarsenal isMarketingDevelopmentFunds(MDF).Inthis comprehensiveexploration,wewillunraveltheintricaciesof MDF,understanditssignificance,andoutlineeffectiveways toleveragethisresourceforsustainablebusiness development.

UnderstandingMarketingDevelopmentFunds(MDF):

MarketingDevelopmentFunds,oftenabbreviatedasMDF, arefinancialresourcesallocatedbymanufacturersorvendors totheirchannelpartners,typicallyresellers,distributors,or retailers.Thesefundsareintendedtosupportthemarketing andpromotionalactivitiesofthepartners,fostering collaborativeeffortstodriveproductawareness,demand generation,andoverallbrandvisibility

TheprimarygoalofMDFistocreateamutuallybeneficial relationshipbetweenmanufacturersandtheirchannel partners.Manufacturerscontributefunds,andinreturn, channelpartnersutilizetheseresourcestoexecutemarketing campaignsthatboostsales,enhancebrandvisibility,and strengthentheoverallmarketpresenceoftheproductsor services.

KeyComponentsofMarketingDevelopmentFunds:

FinancialAllocation:Manufacturersallocateaspecific budgetorpercentageofsalestoMarketingDevelopment Funds(MDF).Thisfinancialcommitmentformsthe foundationofthepartnershipandisacriticalfactorin determiningthescaleandimpactofthemarketinginitiatives.

EligibleActivities:MDFcanbeutilizedforawiderangeof marketingactivities.Commonexamplesincludeadvertising, tradeshows,events,contentcreation,digitalmarketing,cobrandedcollateral,andpromotionalcampaigns.The activitieseligibleforMarketingDevelopmentFunds(MDF) supportaretypicallyoutlinedinaclearagreementbetween themanufacturerandthechannelpartner.

ApprovalProcess:Beforeinitiatingmarketingactivities, channelpartnersoftenneedtosubmitproposalsoutlining theirplansandhowtheallocatedMDFwillbeutilized. Approvalprocessesensurealignmentwiththeoverallbrand strategyandobjectives.Clearcommunicationand collaborationbetweenmanufacturersandpartnersare essentialforastreamlinedapprovalprocess.

MeasurableMetrics:Manufacturersoftensetspecific metricsorKeyPerformanceIndicators(KPIs)tomeasurethe successofMDF-supportedactivities.Metricsmayinclude increasedsales,leadgeneration,brandvisibility,orother quantifiableoutcomes.Establishingmeasurablegoalsallows bothpartiestoassesstheeffectivenessofthemarketing initiatives.

Co-OpAdvertising:Co-operativeadvertisingisacommon mechanismwithinMDFprograms.Inco-opadvertising,both themanufacturerandthechannelpartnercontributetothe costofanadvertisement,maximizingtheimpactofthe campaign.Thiscollaborativeapproachstrengthensthe partnershipandalignstheinterestsofbothparties.

BenefitsofMarketingDevelopmentFunds:

MarketExpansion:MarketingDevelopmentFunds (MDF)empowerschannelpartnerstoextendtheirreach andenternewmarkets.Byprovidingfinancialsupportfor marketingactivities,manufacturersenablepartnersto exploreandcapturediversecustomersegments.

BrandVisibility:Collaborativemarketinginitiatives fundedbyMDFcontributetoincreasedbrandvisibility. Co-brandedcampaignsandpromotionshelpreinforcethe brandidentity,creatingastrongerpresenceintheminds ofconsumers.

SalesGrowth:TheultimategoalofMDFistodrive sales.Byinvestingintargetedmarketingactivities, channelpartnerscangenerateleads,attractcustomers,and ultimatelyincreasesalesrevenue.Manufacturersbenefit fromtheexpandedsalesnetworkandmarketshare.

RelationshipBuilding:MDFprogramsfosterstronger relationshipsbetweenmanufacturersandchannel partners.Thecollaborativenatureofplanningand executingmarketingcampaignsencouragesopen communication,sharedgoals,andasenseofpartnership.

CompetitiveAdvantage:Companiesthateffectively utilizeMDFgainacompetitiveadvantageinthe marketplace.Strategicmarketinginitiativessupportedby MDFcandifferentiateproductsandservices,positioning themfavorablyagainstcompetitors.

EffectiveUtilizationofMarketingDevelopment Funds:

StrategicPlanning:Developacomprehensivemarketing strategyalignedwiththeoverallgoalsofthemanufacturer andthechannelpartner.Identifytargetaudiences,key messages,anddesiredoutcomes.Awell-definedstrategy servesasthefoundationforsuccessfulMDFutilization.

ClearCommunication:Establishclearcommunication channelsbetweenmanufacturersandchannelpartners. Clearlyarticulatetheobjectives,guidelines,and expectationsassociatedwithMDFprograms.Regular communicationensuresthatbothpartiesarealignedand committedtothesuccessofmarketinginitiatives.

CustomizedCampaigns:Tailormarketingcampaignsto suittheuniquecharacteristicsofthetargetmarket. Considerlocalnuances,preferences,andtrendstocreate campaignsthatresonatewiththeaudience.Customization enhancestheeffectivenessofMarketingDevelopment Funds(MDF)-supportedactivities.

DigitalTransformation:Embracedigitalmarketingchannels tomaximizetheimpactofMDFinitiatives.Leveragesocial media,onlineadvertising,contentmarketing,andotherdigital platformstoreachabroaderaudienceandengagewith customersinacost-effectivemanner

MeasurableMetrics:Defineclearandmeasurablemetricsto evaluatethesuccessofmarketingcampaigns.Trackkey performanceindicatorsrelatedtosalesgrowth,lead generation,brandawareness,andcustomerengagement. RegularlyanalyzetheresultstooptimizefutureMDF utilization.

ComplianceandReporting:Adheretocompliance requirementsoutlinedbymanufacturerswhenutilizingMDF. Maintainaccuraterecordsofexpenses,activities,and outcomes.Timelyreportingensurestransparencyand strengthensthetrustbetweenmanufacturersandchannel partners.

ChallengesandConsiderations:

BudgetConstraints:Channelpartnersmayfacebudget constraints,limitingtheirabilitytofullycapitalizeonMDF opportunities.Manufacturersshouldconsiderproviding guidanceoncost-effectivestrategiesandprioritizesupportfor partnerswithlimitedresources.

AlignmentofGoals:Manufacturersandchannelpartners mustaligntheirgoalsandexpectations.Misalignmentcanlead toineffectiveuseofMDFandpotentialstrainonthe partnership.Clearcommunicationandasharedunderstanding ofobjectivesarecrucial.

Adaptability:Thebusinesslandscapeisdynamic,and marketingstrategiesmustadapttochangingmarket conditions.Bothmanufacturersandchannelpartnersshould remainagile,adjustingtheirapproachesbasedonmarket trendsandcustomerpreferences.

LegalandRegulatoryCompliance:MDFprogramsmust adheretolegalandregulatoryrequirements.Ensurethat marketingactivitiescomplywithrelevantlawsandindustry standardstoavoidlegalcomplications.

Conclusion:

MarketingDevelopmentFundsrepresentapowerfulcatalyst forcollaborativesuccessinthebusinessecosystem.When harnessedeffectively,MDFprogramscreateasymbiotic relationshipbetweenmanufacturersandchannelpartners, drivingsalesgrowth,enhancingbrandvisibility,andfostering long-termpartnerships.Asbusinessesnavigatethecompetitive landscape,MDFemergesasastrategictooltounlocknew markets,differentiateproducts,andgainacompetitiveedge.

Investingisnoteveryone’scupoftea,andtherehavebeenfarlesssuccessful

stories.Naturally,whenitcomestoinvesting,youcan’thelpbutdraw inspirationfromMichaelBurry.Justayoungboy,tryingouthishandin investingwhileinmedicalschool,MichaelBurrycaughtthespotlight,wherehis nameevenreachedhighlyregardedcompanieslikeVanguard.

MichaelBurrythenwentontoshortthehousingmarket,wherehemaderoughlya $100million.HewasalsooneofthemaincharactersinanOscar-winningmovie–TheBigShort.Now,ifyouhaveseenthemovie,youmusthavewonderedwhatit wouldtaketoinvestlike‘the’MichaelBurry Whileitmaynotbeaseasyasit seems,letustakealookathisportfolioandhisuniqueapproachtoinvesting.

Where is Michael Burry Investing?

5. Alibaba Group Holding Limited (NYSE:BABA)

ScionCapital’sQ32023Investment:$4.3million

AlibabaGroupHoldingLimited(NYSE:BABA)isabigonlinesellerandtech companyworldwide.It'sratedStrongBuyandanalyststhinkitsshareprice couldgoupby$57,aimingforanaveragesharepricetargetof$140.

InJune2023,outof910hedgefunds,112ownedsharesofAlibabaGroup HoldingLimited(NYSE:BABA).ThelargestofthesewasDavidTepper’s AppaloosaManagementLP,withasignificantinvestmentworth$372million.

4. Booking Holdings Inc. (NASDAQ:BKNG)

ScionCapital’sQ32023Investment:$4.6million

BookingHoldingsInc.(NASDAQ:BKNG)isacompanythatprovidestravel services.It'sinterestingtonotethatMichaelBurryhada$4.6million investmentinthecompanyasofSeptember2023,buthealsohadputoptions worth$7.7million.ThissuggeststhatBurrymightbeanticipatingadropinthe stockpriceandhastakenstepstoprotecthisinvestments.AlongsideAlibaba andJD,BookingHoldingsInc.wasanewadditiontoScion’sinvestment portfolioinQ3.

InQ22023,78outof910hedgefundshadinvestedinBookingHoldingsInc. (NASDAQ:BKNG).ThelargestshareholderatthattimewasArrowstreet Capital,ledbyPeterRathjens,BruceClarke,andJohnCampbell.Theyowned 511,104sharesvaluedat$1.3billion.

3. Star Bulk Carriers Corp. (NASDAQ:SBLK)

ScionCapital’sQ32023Investment:$4.8million

StarBulkCarriersCorp.(NASDAQ:SBLK)isaGreekcompanythatshipsdry bulkcargo.Itssuccessistiedtoastrongglobaleconomy,andanalyststhinkits sharesareaStrongBuyonaverage,withanaveragepricetargetof$23.97.

IntheJunequarterof2023,portfoliosof910hedgefundswereanalyzed, revealingthat15hadpurchasedsharesofStarBulkCarriersCorp. (NASDAQ:SBLK).HowardMarks’OaktreeCapitalManagementemergedas thelargestinvestoramongthem,withsharesvaluedat$461million.

2. Nexstar Media Group, Inc. (NASDAQ:NXST)

ScionCapital’sQ32023Investment:$6.9million

NexstarMediaGroup,Inc.(NASDAQ:NXST)isanAmericancompanythat focusesontelevisionandbroadcasting.Dr.Burryhadasignificantincreasein hisinvestmentinthecompanyduringthethirdquarter,boostinghisholdingsby 225%,whichwasoneofthelargestjumpsseen.Additionally,analystsratethe company'ssharesasaStrongBuy,withanexpectedaveragepriceincreaseof around$55.

AsoftheendoftheJunequarterin2023,30outof910hedgefundswere investorsinNexstarMediaGroup,Inc.Thelargesthedgefundshareholderat thattimewasAmyMinella’sCardinalCapital,withholdingsvaluedat$129 million.

1. Stellantis N.V. (NYSE:STLA)

ScionCapital’sQ32023Investment:$7.6million

StellantisN.V.(NYSE:STLA)isamongthelargestcarmakersglobally Currently,thecompanyisaddressingtheaftermathofsignificantunionstrikes intheUnitedStates.Tomanagethis,it'sofferingbuyoutoptionstoworkers, aimingtocreatefinancialroomforproducingelectricvehicleswhilealso honoringunionagreements.

Inthesecondquarterof2023,27outof910hedgefundshadinvestmentsin StellantisN.V.(NYSE:STLA).Thelargeststakeamongthesewasheldby ArrowstreetCapital,ledbyPeterRathjens,BruceClarke,andJohnCampbell, valuedat$420million.

The Investment Approach of Michael Burry

MichaelBurry,avalueinvestor,followstheprinciplesoutlinedinthebookSecurity AnalysisbyBenjaminGrahamandDavidDodd.Hefocusesonakeyideacalledthe "marginofsafety."Thismeanshelooksforcompanieswhosestockpriceislowerthan whatthey'reactuallyworth.Burrybelievesthatinvestinginsuchcompaniesissafe becausetheirstockpricesarelikelytoincreaseovertimetomatchtheirtruevalue.

Manyinvestorsuseavalueinvestingstrategy,butBurryhassomeuniquemethodsthat sethimapartandcontributetohissuccess.Here'swhatmakeshisapproachdifferent:

Hesearchesforvalueeverywhere,saying,"IfIsee valueinit,it'sapotentialportfoliocandidate.”

Hismostfamousinvestmentwasn'tastock,butcredit defaultswapsthatheusedtobetagainstthehousingmarket.

Hemakesdecisionsbasedonhisownanalysis, notinfluencedbyothersormarketemotions.

Burryiswillingtotakeadifferentstancefrom thecrowdandreliesonhisownresearch.

Heofteninvestsinunpopularsectors,believingit'sachance tobuystrongcompaniesduringtimesofirrationalselling.

Burryisknownforbeingselectiveinhisinvestments.Atthecloseof2022, ScionAssetManagementheldonlyninestocks,reflectingBurry'spreference forqualityoverquantity.Heoptsforstocksthatoffergoodvalueanda marginofsafety,ratherthanspreadinghisinvestmentsacrossnumerous companies.Thisapproachcontrastswiththestrategyofinvestinginmany companieswiththehopethatafewwillyieldsignificantreturns,asBurry aimstomakeeachinvestmentcount.