Top 5 Influential Women To Watch in 2022

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | MAY 2022

Dean, Rollins College

Top 5

INFLUENTIAL WOMEN To Watch In 2022

Transforming You with the Best Education

From Editor’s Desk L

eadership and women have always had a special relationship, what with their apt personality traits for leadership roles. When women enter these roles, they take on a completely different persona, one that exuberates immense power and positivity. Because at the end of the day, being a leader is much more than just being in a leadership role. It requires actively acquiring new skills, adapting new styles to adjust. To sum it all up, taking on leadership requires a fundamental identity shift. And being the excellent shape shifters, women are known to influence that role with accuracy!

The Enterprise World is proud to feature these prominent women in this special issue of Top 5 Influential Women to Watch in 2022.

For the Cover Story read aboutDr. Deborah Crown, dean of the Crummer Graduate School of Business at Rollins College.

Dr. Crown has held leadership positions in business schools for more than twenty years, while also holding academic chairs in strategic leadership for much of her tenure.

Deborah also led the development and implementation of a new strategic plan for Crummer.

Lori Vann, an expert in coaching, counseling, and consulting with Vann and Associates for a healthy mind for the community and a healthy bottom line for businesses who want to attract, retain, and keep happy with their team members.

“I did not believe that quality mental health care should be a luxury item. It's a philosophy that I still believe in today and the reason why Vann and Associates offers a variety of services. Throughout the years, there have been many new ventures and opportunities to serve the community that did not occur to me when I started out in this profession over twenty years ago.”

In conversation with Jennifer Barnes, Founder, and CEO of Optima Office. Let's hear more about the company, her professional journey, and much more!

Optima office provides an entire accounting and HR team to businesses in all industries and of all sizes. We can also fill the gaps at any level, from the bookkeeping role to the CFO or HR Director. Our main focus is on providing our clients with strategic advice, financial statements they can rely on and human resource services that keep them out of trouble and their employees happy.

Pae (Utoomprurkporn) Natwilai is the founder of Trik. Trik is a drone mapping and 3D reporting software for structural inspection. Pae is truly a splendid example of an entrepreneur and is all set to catch the top spot of enterprising women of the year!

“When I was working as an inspection and maintenance engineer, the main pain point is being able to store and search for relevant information about the area I'm working on. I worked in an oil and gas industry where the site is in the middle of the ocean with a limited internet connection.”

Tania (Riahi) Amar, Founder, and CEO of CXP Consulting. CXP Consulting is based in Israel, one of the most vibrant technology ecosystems often named the “Start-up Nation”, where unique high-quality innovative solutions have the potential to revolutionize the world and even save lives (through hundreds of MedTech companies).

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Leaders in Spotlight The Enterprise World is proud to feature these prominent women in this special issue of Top 5 Influential Women to Watch in 2022.

For the Cover Story read aboutDr. Deborah Crown, dean of the Crummer Graduate School of Business at Rollins College.

Dr. Crown has held leadership positions in business schools for more than twenty years, while also holding academic chairs in strategic leadership for much of her tenure.

Deborah also led the development and implementation of a new strategic plan for Crummer.

Lori Vann, an expert in coaching, counseling, and consulting with Vann and Associates for a healthy mind for the community and a healthy bottom line for businesses who want to attract, retain, and keep happy with their team members.

“I did not believe that quality mental health care should be a luxury item. It's a philosophy that I still believe in today and the reason why Vann and Associates offers a variety of services. Throughout the years, there have been many new ventures and opportunities to serve the community that did not occur to me when I started out in this profession over twenty years ago.”

In conversation with Jennifer Barnes, Founder, and CEO of Optima Office. Let's hear more about the company, her professional journey, and much more!

Optima office provides an entire accounting and HR team to businesses in all industries and of all sizes.

We can also fill the gaps at any level, from the bookkeeping role to the CFO or HR Director. Our main focus is on providing our clients with strategic advice, financial statements they can rely on and human resource services that keep them out of trouble and their employees happy.

Pae (Utoomprurkporn) Natwilai is the founder of Trik. Trik is a drone mapping and 3D reporting software for structural inspection. Pae is truly a splendid example of an entrepreneur and is all set to catch the top spot of enterprising women of the year!

“When I was working as an inspection and maintenance engineer, the main pain point is being able to store and search for relevant information about the area I'm working on. I worked in an oil and gas industry where the site is in the middle of the ocean with a limited internet connection.”

Tania (Riahi) Amar, Founder, and CEO of CXP Consulting. CXP Consulting is based in Israel, one of the most vibrant technology ecosystems often named the “Start-up Nation”, where unique high-quality innovative solutions have the potential to revolutionize the world and even save lives (through hundreds of MedTech companies).

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COVER STORY

Transforming You with the Best Education

Dean, Rollins College www.theenterpriseworld.com

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COVER STORY

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A visionary and strategic college dean committed to educational excellence is one of the most important aspects of college education. The dean is responsible to look after the academic programs and thus guarantee the quality of education is maintained at all costs. Because after all, to ready the future generation of economists, industrialists, businesspersons is not an easy task.

Featuring for the Cover Story of The Enterprise World's Top 5 Influential Women To Watch In 2022 is Dr. Deborah Crown, dean of the Crummer Graduate School of Business at Rollins College.

Dr. Crown's Successful Journey Dr. Crown has held leadership positions in business schools for more than twenty years, while also holding academic chairs in strategic leadership for much of her tenure. During her

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tenure at Crummer, the school has been ranked the #1 MBA in Florida by Forbes Magazine and #1 in the country for leadership for four years in a row

by HR.com. In addition to overseeing the School's successful re-accreditation process through the Association to Advance Collegiate Schools of Business (AACSB) International—a distinction earned by less than five percent of the world's business schools—Deborah also led the

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development and implementation of a new strategic plan for Crummer.

Before joining as the dean of Crummer, Dr. Crown was the dean of the largest private University's College of Business in Hawaii. She also led the Lucas Graduate School of Business and was a Lucas Endowed Professor of Strategic Leadership at San Jose State University. Dr. Crown's previous experience also includes serving as the director of graduate programs as well

as the faculty director of the Appalachian Regional Entrepreneurial Group in the College of Business and the Voinovich School for Leadership & Public Affairs respectively, both at Ohio University.

Prior to this, Dr. Crown spent 13 years at the University of Alabama where she was the Miles-Rose Professor of Leadership and Ph.D. Coordinator for Management. Additionally, her research on long-term performance,

COVER STORY

conducted first in football, basketball and baseball has led to performance gains in other industry sectors.

Deborah's primary research interests include leadership, performance issues, with special attention to international and multicultural environments, organizational work teams, professional and collegiate sport teams, and ethics and social responsibility.

Her work has been featured in national press publications such as the Wall

Street Journal, CNN, ABC National News, the New York Times, USA Weekend, Entrepreneur, as well as academic journals and books. She is also the recipient of a number of national awards for her research, as well as university and college awards for her teaching, mentoring, and service. She received her Ph.D. from the Leeds School of Business at the University of Colorado, a Master of Science from the University of

Colorado, Denver, and Executive Education at Harvard.

As business schools across the world quickly evolve to meet the expectations of a new, tech-savvy, collaborationoriented, and community engaged student population in an increasingly competitive marketplace, Crummer's ability to match modern offerings at other schools is absolutely essential in securing the long-term success of the School and delivering on its mission.

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“Working in partnership with other units at Rollins College, we are focused on raising funds for a new Crummer building—part of the Rollins Innovation Triangle project.”

This new Crummer Executive and Entrepreneurial Center is key to retaining and building upon Crummer's reputation for cutting-edge instruction, and it will enable the Crummer Graduate School of Business to expand its relationships with the business community in new and innovative ways. Located adjacent to an expanded Alfond Inn and a new Rollins Fine Art Museum, the facility will help deliver their mission by attracting

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professionals to Winter Park from around the world, providing learners with the tools and instruction necessary to compete in tomorrow's business environment, and acting as a hub not just for Rollins and Winter Park, but also for the wider Central Florida business community.

About Rollins College Founded in 1885, Rollins College is a comprehensive college and nationally recognized leader in liberal arts education. The College defines its mission around two distinct pillars – educating students for global citizenship and responsible leadership

– and holds excellence, innovation, and community as guiding principles.

Rollins College's commitment to innovation and excellence led to the creation of the Crummer School's predecessor in 1957. The Crummer Graduate School of Business, as it exists today, was founded in 1980, when the School made the decision to enroll only master's-level students in both its full- and part-time programs.

In Fall 2013, the School expanded its programs to the doctoral level with the launch of its Executive Doctorate in Business Administration (EDBA) program.

COVER STORY

“All Crummer's programs are fully accredited by AACSB, the preeminent accreditation distinction awarded to only five percent of the world's business schools.”

alumni engagement. To do that well, it is necessary to have employees who work together cohesively as a team, and the professionals at Crummer do that day in and day out.

An Exceptional Team

Paving Her Way to Become the Dean

“We have exceptional faculty and staff members here at Crummer who are all uniquely committed to providing a highly personal and collaborative experience for our students.”

“When I first arrived, I became aware that one thing we could do to better deliver on our mission would be to increase, enhance, and encourage greater collaboration among our professional staff.”

For the faculty, that means thinking of the entire lifecycle of a learner, from prospective learner outreach through

The institute had many units doing incredible work, but doing so within

their own units, which resulted in communication challenges and missed opportunities. They quickly moved to better integrate the staff, starting with the centralization of their marketing efforts so that the team would make sure that they were singularly focused on communicating their mission.

Second, Dr. Crown and her team integrated all the student-facing groups into a singular cluster to optimize resources and ensure a seamless student experience. Finally, they aligned their external-facing centers and groups to ensure they were best serving all the external clients,

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including executive learners, entrepreneurs, non-profit leaders, and Crummer's extensive alumni network.

“Our vision has remained consistent through the years. We strive to be recognized as a world-class graduate business school.”

Crummer is renowned for its excellence in preparing global, innovative and responsible business leaders. And they expect them to positively impact their organizations, and also their communities.

“Since I joined Crummer close to six years ago, we have recommitted ourselves to that vision and mission to ensure we are providing the best education possible while also creating a mission-driven financial model that enables us to better focus on delivering on our vision and mission.”

The Road Ahead Crummer is a boutique business school by design. Crummer offers its students and clientele a personal, concierge environment that they won't find at larger business schools.

Its smaller class sizes and cohort structure translates into highly collaborative educational experience. The business school also hires experienced, professional faculty who are first and foremost great instructors who are all committed to the Crummer mission to produce global, responsible, and innovative business leaders who impact their organizations and communities.

“They are also fully committed to providing students with the personalized, collaborative experience for which Crummer is known.”

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The Evolution of Entrepreneurship The pandemic brought an unprecedented period of change to the workplace. Everyone had to quickly adapt to life in a virtual environment.

Having been forced to offer remote work alternatives for employees during the pandemic, many jobs have now gone remote permanently, while other jobs have returned to in-person roles.

This mixed-mode environment is not only something for Crummer to be aware of and adapt to; it is also

essential that they are providing an educational experience that mirrors the workplace and prepares their graduates to excel in mixed-mode environments.

“At the same time, these changes are providing enormous new opportunities for entrepreneurs.”

There has been increased entrepreneurial activity in Central Florida, and there also has been increased interest in funding these efforts. The institute's own annual

COVER STORY

Crummer Venture Plan Competition is the region's largest and most comprehensive annual business plan competition. This past year, they have partnered with Orange County to significantly increase their prize package.

“Our first-place winners, Ostrich, received a $50,000 grand prize. This kind of support is essential to making sure the Orlando area is at the forefront of entrepreneurship.”

Dr. Crown's Message to the Budding Entrepreneurs “Entrepreneurs need to be experts in all areas of business, which can be overwhelming as individuals work tirelessly to launch their ventures. It's important for entrepreneurs to leverage connections with other entrepreneurs as well as opportunities for further education and training. With our extensive and highly engaged alumni community, as well as our expertise, the Crummer School can be an

invaluable resource for regional entrepreneurs,” said Dean Crown. “Our Crummer Center for Advanced Entrepreneurship provides resources and support to help guide entrepreneurs. And many entrepreneurs choose to enroll in one of our MBA programs, as we provide unmatched educational opportunities specifically tailored to the entrepreneurial community.”

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Jennifer Barnes,Founder & CEO

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All Your Resources at one Place!

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stablishing a business is no easy feat. It requires much more than just a good business model, capital, business plan, etc. At its core, it requires a talented and indomitable leadership that fuels the company and runs its products/services in the market effectively and progressively.

A lot of things come to mind when the word entrepreneur pops up. But despite the definitions, aspiration, and motivation attached to it, it becomes a different word when one steps out in the market.

In this edition of The Enterprise World, we feature and commend some of the most enterprising women of the year.

In conversation with Jennifer Barnes, Founder, and CEO of Optima Office. Let's hear more about the company, her professional journey, and much more!

Tell us about Optima Office, and what inspired you to start your company?

I started Optima in October of 2018 after my expartners did a hostile takeover of my first company. I made the mistake of being in a situation with my first company where I only owned 45% of the organization. I brought in over 90% of all the revenue and most of the employees.

We were the 5th fastest growing company in San Diego our 4th year in business and things seemed

to be going extremely well, until- well- they weren't. In year 6, after a couple of years of being in a bad relationship with my partners, they found a way to do a hostile takeover of the company. I was walked out with security and had everything taken from me.

Within three days, however, I started company #2 and within three weeks, I moved across the street from them. 27 of the employees came with me and I ended up prevailing pretty quickly in court by being allowed to compete against the other company I owned. Fast forward 3 and a half years later, Optima is twice the size. It turned out to be the best thing that ever happened to me!

What are the products or services the company focuses on?

Optima provides an entire accounting and HR team to businesses in all industries and of all sizes. We can also fill the gaps at any level, from the bookkeeping role to the CFO or HR Director.

Our main focus is on providing our clients with strategic advice, financial statements they can rely on and human resource services that keep them out of trouble and their employees happy.

How are your services different from those in the market?

We personalize our services to every client. We always have availability at every level and never squeeze square pegs into round holes. We are also one of the only female-run accounting firms around.

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Please tell us about your team?

We have 85 employees and are 65% women currently. Half of our team are Controller level and above and we have some of the most talented professionals in the market. We promote worklife balance and take exceptional care of our team. Retention is our biggest focus and we do everything we can to live by the theme that happy staff equals happy clients.

Tell us about your professional experience?

I started my career in the accounting department at Petco after I graduated from the University of Arizona with a Bachelor's degree in Finance, Accounting, and Marketing. I moved my way up the ladder quickly and a few years after graduating ended up in a consulting role as a Controller for numerous companies and nonprofits throughout San Diego.

Learning quickly that I needed to further my education I earned an MBA from San Diego State University in 2008 (EMBA 17) and completed the Becker CPA courses in 2011. After consulting for two of our current competitors for almost 5 years, I started my first company and the rest is history.

Please share some of the key achievements of your business journey?

I was placed in the top 40 under 40 business leaders in San Diego County and earned the spot in the SDBJ's Women who Mean Business for 5 years in a row. I was featured in the woman of the year for San Diego Magazine for the past two years in a row, a finalist for CEO of the year in 2017 as well as being named the 2017 Young Entrepreneur of the year for the San Diego Chamber of Commerce.

I was also awarded the most influential leader in 2016 by the Connected Women of Influence and

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in the same year was a semi-finalist in EY's Entrepreneur of the year. At Optima, I have been bestowed with another 22 awards. The latest ones are: ● CEO of the year Winner in Medium Business - Issued by SDBJ ● Enterprising Women of the year- over $5 million - Issued by Enterprising ● San Diego 500 Top Influential People in San Diego -Issued by SDBJ ● Top 20 Workplaces 2021- Issued by SD Union-Tribune ● Finalist for Women of the Year - Issued by San Diego Magazine ● Corporate Citizen Award - Issued by SDBJ ● Industry Leader- Celebrating Women Issued by San Diego Magazine ● Inspirational Women Finalist- Issued by LA Times ● Resilience AwardResilience Award Issued by Connected Women of Influence In their 4th year of business, Optima is going to do over $9 million in revenue, up from 6.3 million in year 3.

Any client experience you would like to highlight?

We have a bunch of amazing testimonials on our website. We currently serve well over 200 companies and are growing.

What is your favorite quote?

Happy Staff=Happy Clients.

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Founder, Trik

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Pae Natwilai

Revolutionizing the Third Dimension!

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ntrepreneurs are no doubt the leaders of today, the inspiration of tomorrow, but most importantly they are the key to the future. It is because of their innovation and class apart thinking, that companies offer exemplary and unique products/services that alleviate life and the technology as a whole.

We came across another visionary, entrepreneur, and leader. Pae (Utoomprurkporn) Natwilai is the founder of Trik. Trik is a drone mapping and 3D reporting software for structural inspection. Pae is truly a splendid example of an entrepreneur and is all set to catch the top spot of enterprising women of the year!

Let's get to know more about Trik, its services, and Pae's professional journey. All along the lines of some interesting conversation in this Enterprise World's exclusive interview.

Brief us about the company, what inspired you to start the company?

Trik is a drone data analytic software for structural inspection. It works like a google map but for buildings and it works in 3D. We use multiple photographs to create a digital 3D model of the

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structure and allow you to simply store, search and analyze these data seamlessly in 3D. When I was working as an inspection and maintenance engineer, the main pain point is being able to store and search for relevant information about the area I'm working on. I worked in an oil and gas industry where the site is in the middle of the ocean with a limited internet connection.

You need to properly plan everything before you take a helicopter to the site. This means I need to search through decades of photos and reports to get the best understanding of the area to plan what I need when I'm there.

Because all the information is stored in a folder system, it is very difficult to find photos of the nearby area, and find which section of the monthly reports related to the area you are interested in.

If the actual structures in the world are in 3D, why can't we store digital information about these structures in 3D as well? With my frustration (and also many of my colleague's), I decided to create that technology myself.

What are the products or services the company focuses on? How are your services different from those in the market?

Not only that you can create a digital 3D model from drone pictures, but the key difference of

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our offer is also that you can then use these 3D models as a folder system to store information and track change over time in 3D. You can simply click anywhere on the 3D model to search for photos that you want. For example, if you use a drone for a small 8-story building inspection, you may end up with over 2,000 photos of similar-looking windows and facades.

It's very hard to trace back where each photo came from because the GPS that is embedded in the photos is not accurate enough to tell the difference between pictures taken from the 3rd floor and 4th floor.

With Trik, you can simply click on the 3D model to see every photo of the window you are interested in.

We also have an AI algorithm that can automatically detect any change in 3D, making it much easier to compare what you built with the design, compare the progress on of your construction site each day, as well as track deuteriations of the structure over time in 3D. Please tell us about your team.

We have a team of 7 incredible people with experiences ranging from an expert in Drone, Real-time 3D mapping, Computer vision, AI, system architecture, and UX/UI designer to technical support.

Please brief us about your professional experience.

I'm a Mechanical Engineer by trade. I used to work as an inspection and maintenance engineer in the Oil and Gas industry before I decided to expand my knowledge to study Innovation design and create my startup as a spin-out of my masters degree.

What are the key achievements of your business journey?

Since I started my business, we have been selected for many awards and were featured in much international news. I was selected as one of the Forbes 30 under 30 (2018), as well as one of the Top 100 BAME leaders influencing the tech sector, (Financial Times, 2019), Top 100 Asian stars in UK tech list (Asian in Tech, 2021) We were interviewed on the BBC Business live morning news, Bloomsburg, the Financial Times, Huffington post as well as many other national and international media. We were also selected as one of the Top 10 most innovative aviation and aerospace solution providers by Insight success, 2018 What is your favorite quote?

Shoot for the moon. Even if you miss, you will land among the stars.

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