The Most Outstanding Leaders Revamping Global Business Industry - 2024

BERGER

MARKETING COORDINATOR (EMEA)

Peter J.

PR & MARKETING COORDINATOR

James H.

BUSINESS DEVELOPMENT EXECUTIVE

Sophia L.

CREATIVE CONTENT EDITOR

Shalmali W.

CREATIVE DESIGN HEAD

Sankalp K.

GRAPHIC DESIGNER

Ashwini D.

SOCIAL MEDIA MANAGER

Narendra S.

DIGITAL CIRCULATION MANAGER

Amanda V.

WelcometothelatesteditionofTheEnterpriseWorld,wherewearethrilledtopresent "TheMostOutstandingLeadersRevampingtheGlobalBusinessIndustry-2024."

Inarapidlychanginggloballandscape,itisthevisionaries,innovators,andtrailblazers whoarereshapingindustries,settingnewbenchmarks,anddrivingtheworldtowardafutureof limitlesspossibilities.

Inthisspecialissue,wehighlighttheexceptionalleaderswhoareattheforefrontofthis transformation.Theseindividualsarenotonlyleadingtheircompaniestonewheightsbutalso redefiningthestandardsofleadershipandbusinessexcellence.Theyarethearchitectsofchange, pioneeringinnovativestrategiesandsolutionsthataddressthecomplexchallengesofourtimes.

Fromadvancementsintechnologyandsustainablepracticestorevolutionarybusinessmodelsand cutting-edgecustomerexperiences,theleadersfeaturedinthiseditionaretrulyoutstandingintheir fields.Theirstoriesareatestamenttothepowerofingenuity,resilience,andaforward-thinking mindset.Theyembodythespiritofprogressandareaninspirationtoallwhoaspiretomakea significantimpactintheglobalbusinessarena.

Wedelveintotheirjourneys,exploringhowtheyhavenavigatedobstacles,seizedopportunities,and driventransformativechange.Theirexperiencesofferinvaluableinsightsintothequalitiesthatmake aleaderoutstanding:vision,adaptability,innovation,andanunwaveringcommitmenttoexcellence.

Asyoureadthroughtheirinspiringstories,wehopeyougainnotonlyknowledgebutalsothe inspirationtoapplytheselessonsinyourownendeavors.Theseleadersarerevampingtheglobal businessindustry,andtheirinfluenceextendsfarbeyondtheirimmediatespheres,shapingthefuture ofbusinessonaglobalscale.

Thankyouforjoiningusincelebratingtheseremarkableindividuals.Welookforwardtowitnessing thecontinuedimpactoftheirleadershipintheyearstocome.

Warmregards

Shalmali W. halmaliS

Forthecoverreadabout-

HagenBergerisbasedinHannover,LowerSaxony, Germany.Hegraduatedfromthe Technical University of Braunschweig andworkedasa BusinessDevelopmentManageratViscomfornine years.Intheseyears,hehadalreadystartedworking onbatterycellinspection.Ittookawhileuntilthe firstsolutionwasdevelopedandsold,which establisheditsmarketpresenceandledtothegrowth ofthebusiness.

HagenhiredPhilipEiseletodevelopCTinspection methodstohaveaninlinesolutionthatcanhandle thecycletimesinbatteryproduction.Thisteamwork wassosuccessful,thatabroadercustomerbasewith higherdemandswasbuilt.Thisledtotheconclusion tospin-offowncompanyfromViscomAGtoreact fastertothemarketdemandsandmakedecisions muchfaster.Eversincethespin-offcompanyhas beengrowing.

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Hagen Berger

Santorini: A Volcanic Haven of Wonders

Exploring the Longest Rivers in America, the Breathtaking Natural Phenomena of the U.S. 20

38

Colgate Kitchen Entrees: A Disaster

Led With SkepticismWas it Real?

44

Elevate Your Tech Career 6 Highest-Paying Degrees You Can Pursue

HAGEN BERGER

Shaping the

Future

of Battery Inspection Industry

Managing Director

An exceptional leader is the driving force behind an organization’s success. He needs to have a clear vision for success and growth, while also motivating the team to achieve all the goals. He should possess a great skill set of strategic thinking, effective communication, and the ability to build strong relationships to run the organization.

Hagen Berger, Managing Director at Exacom GmbH, is one such leader who has taken the initiative to provide the best x-ray solutions tailored for battery cells and make changes in the industry for the better. He aims to foster a safer, greener, and more resource-efcient future.

AnInspiration-LedJourney

HagenBergerisbasedinHannover,Lower Saxony,Germany.Hegraduatedfromthe Technical University of Braunschweig andworked asaBusinessDevelopmentManageratViscomfor nineyears.Intheseyears,hehadalreadystarted workingonbatterycellinspection.Ittookawhile untilthefirstsolutionwasdevelopedandsold, whichestablisheditsmarketpresenceandledto thegrowthofthebusiness.

HagenhiredPhilipEiseletodevelopCTinspection methodstohaveaninlinesolutionthatcanhandle thecycletimesinbatteryproduction.This teamworkwassosuccessful,thatabroader customerbasewithhigherdemandswasbuilt.This ledtotheconclusiontospin-offowncompany fromViscomAGtoreactfastertothemarket demandsandmakedecisionsmuchfaster.Ever sincethespin-offcompanyhasbeengrowing.

ShapingtheFutureofBatteryIndustry

Exacomspecializesindesigning,developing,and manufacturingX-raysolutionstailoredforbattery cells.ThepeopleatExacomaredrivenbypassion, innovation,unconventionalthinking,honesty, reliability,andafocusonrapid,practical outcomes.Itscutting-edgehigh-speedX-ray imagingsolutionsareaimedatfosteringasafer, greener,andmoreresource-efficientfuture.Ithasa younganddynamicteam,thatishighlyfocusedon deliveringsolutions.WhatsetsExacomapartisits vibrantmixofindividualswhoenjoytheirwork, ultimatelybenefitingitscustomersimmensely.It ensuresthatitsbatterysolutionsprovidesafety, outstandingperformance,andlong-termstability

ThecorefocusofExacominvolvestheX-ray inspectionofbatterycellsagainstspecificquality andperformancecriteria.Itsellsthese sophisticatedsystemsandalsoprovides comprehensivemaintenanceandsupport. This ensuresthattheclientsreceivenotonlytop-tier technologybutalsoongoingassistancetomaintain optimaloperationandperformanceofthe equipment.Thisfull-serviceapproachhelps guaranteethatthesystemsfunctionattheirbest, therebyenhancingboththesafetyandefficacyof batterycellsusedinvariousapplications.

AtExacom,stayingattunedtothemarketandlisteningcloselyto itscustomer'sneedsisfundamentaltoitsstrategy.Itcontinuously refinesitsprocessesandincorporatesmorerigorouscontrols basedonwherethemajorityofthecustomersareheaded.The approachinvolvesnotjustreactingtothemarket,butactively shapingthedevelopmentthroughcustomerfeedback.The directionofthecompanyislargelyinfluencedbytheclient's needs,andtheteamstrategicallychooseswhichcustomerinsights tofollowtoalignitsofferings. Thiscommitmenttomarket observationandopennesstowardscustomerfeedbackensuresthat thecompanyremainsflexibleandresponsive,adapting technologiesandservicestomeetevolvingdemands.

Company’sBeliefsandPrinciples

Hagensaysthatself-organizationandpersonalizationplayan importantroleatExacom.Managersandcolleaguesstriveto identifywithcustomers'problemsanddeliversolutions,hence, tryingtoserveasrolemodelstothem.Thecompanyconstantly changestheorganizationalstructuresforthebetter,reactingto customerdemandsandinternalinsufficiencies.Itisimportantfor

theteamandorganizationtonotonlyteachthepeople howtechnicalororganizationalthingsworkbutalso educateeveryoneonhowacompanyworks. Transparencyishighlyvalued,andallactionsare carriedouttobeastransparentaspossible.

OvercomingHurdles

ThebiggestchallengeHagenandhisteamfaceat Exacomisfindingtherightpeoplewiththenecessary qualificationswhoareascommittedandenthusiastic astheoriginalfewwhostartedwiththeidea. Furthermore,turningtheseeffortsintoprofitable ventureshasbeenequallycrucial.Notably,theyhave builtoperationswithoutanyexternalfinancing;they don'trelyonloansorinvestors.Thisindependence fromexternalcapitalhasrequiredmeticulous financialplanningandexecution,makingtheir achievementsininnovationandmarketpenetration evenmoresignificant.

Hagen Berger with Philip Eisele

AcceleratingGrowth

ACompany’sgrowthiscrucialforitssuccess. Exacomhasbeenestablishedafewyearsbackbut hasexperiencedrapidgrowthinseveralkeyareas. Theincreaseinitsworkforcehasbeennotablysteep, demonstratingexpandingcapabilitiesandthe industry'srecognitionofitsvalue.Alongsidethis,it hasseenasignificantriseinboththenumberof ordersreceivedandoverallrevenue.Thisupward trendunderscoresitssuccessinmeetingmarket demandsandsolidifiesitspositionasakeyplayerin theindustry,despiteitsrelativelyshorthistory

Thedevelopmentintheelectricvehiclesector markedapivotalmomentforExacom.Theemerging trendhighlightedtheneedforsafeandreliable batteriesforelectromobility.Significantinvestments frombothgovernments,whichenactedsupportive legislation,andcompanies,whichheavilyfundedthe expansionofbatterycapacities,catalyzedthisshift. Thisconvergenceofregulatorysupportandprivate investmentwasatriggerpointfortheirbusiness, propellingitforward.Thecompany’sabilitytomeet

theheighteneddemandforhigh-qualitybatteryinspectionsolutions haspositioneditstrategicallywithintheindustry,allowingitto growandinnovateinstepwiththeboomingelectricvehiclemarket.

TheJourneytoSuccess

Asarelativelyyoungcompany,Exacomhasestablisheditselfasa successfulplayerinthemarket.Hagenattributesthissuccessto theirsolution-orientedapproachandstrongcollaborationwithits customers.Thesecorevaluesnotonlysetthemapartbutalsoserve asthefoundationforbeliefinlong-termsuccess.Bycontinuously focusingoninnovativesolutionsandmaintainingexcellent customerrelationships,thecompanyisconfidentinitsabilityto thriveandadapttotheevolvinglandscapeoftechnologyand customerneeds.

Akeyaspectofitssuccessliesintheproductdevelopment approach,thatalltheproductstheyhaveintroducedtothemarket havebeendevelopedinclosecollaborationwithitscustomers. Ratherthanconceptualizingproductsinisolation,thecompany worksdirectlywithcustomerstotailoritssolutionstomeetthe customer'sspecificneeds.Thisprocessinvolvesengagingabroad customerbasetoensureitsproductsgenuinelyaddressmarket demands.

Co ver Sto ry

Asaresult,Exacomdoesn'tjustcreatebespoke solutionsforindividualclients;instead,Hagenand histeamhavebeenabletodevelopscalable,series solutionsthatcatertoadiverserangeofcustomers. Thisstrategynotonlymeetsthedirectneedsofits clientsbutalsopositionsthecompanytoadapt flexiblytobroadermarketrequirements.

LeadershipApproachforBetterGrowth

Hagenhasbeenagreatmentortohisteam.About theworkcultureandresponsibilitiesinhis organization,hesaidthateffectivecommunication isthecornerstoneofanysuccessfulventure.It's essentialtoengagewithasmanypeopleaspossible, asfrequentlyaspossible.Individualsvary-some requiremorecommunication,othersless,andone typicallydiscernsthisswiftly.Ifsomeoneneedsan in-depthdiscussion,it'simportanttogivethemthe timetoexpresstheirthoughtsratherthantelling themwhattodo.Instead,provideanoutlineofthe tasksthatneedtobedone.

AccordingtoHagen,itisimportanttostartwith smallresponsibilitiesandgraduallyescalate, delegatingmoreresponsibility.Somewillthrive underthistrust,othersmaystruggle.Forthelatter, moredirectinstructionsarenecessary.Surprisingly excellentresultsoftenemergefromthisapproach, sometimesexceedingexpectations.Thus,mentoring iscritical.Itinvolveshonestfeedbackaboutwhatis workingandwhatisn’t,deliveredstraightforwardly withoutfearofoffending.Ifsomethingis inadequate,it'smoreeffectivetobedirectand addresstheissuepromptly.Ratherthandwellingon pastmistakes,it’saboutlearningfromthemand movingforward.

StrategicApproachfortheCompany'sSuccess

AtExacom,decision-makingisacollaborative processthatvaluesdiverseperspectivesfrom variousdepartments,ensuringthatnosingle individualdrivesthecompany'sdirection.This collaborativeethosunderpinsitsapproach, recognizingthateachteammember'svoiceis crucialtotheteam’scollectivesuccess.Whilethe initialriskassessmentmayoriginatefromexecutive leadership,inputfromemployeesacrossall expertiseareasisintegraltorefiningthese evaluations.

Moreover,thecompanystrategicallymitigates potentialrisksbyleveragingitscoreexpertiseand relyingonavastnetworkofpartnerfirmswhereits knowledgemightbelessextensive.Relyingon thesepartnershipshelpstominimizevulnerabilities andenhancesoverallresilience.Thecompany nurturesacontinuousimprovementcultureby frequentlyreassessingtheorganizationalstructure. Insteadofrigidworkflows,Exacomembracesagile methodologiesandassemblesnecessary improvements.Thisadaptabilityiskeytothe abilitytostayalignedwithindustrychangesand maintainhighperformancelevels.

ImplementationofTechnology

Technologyhasbecomeanintegralpartofevery industry.Exacomofferscomprehensivecarewith technologythatdetectscriticaldefectswithin batteryproduction.Thecompany’ssystemsgo beyondsimplepass/failassessments;theseprovide detailedinsightsthathelpclientsrefinetheir manufacturingprocessesandsignificantlyreduce costsbyincreasingtheyieldofgoodcells.Its approachisnotjustaboutsorting;it'sabout makingatangiblecontributiontoprocess improvement,ensuringtheclientsnotonlydetect flawsbutalsoenhanceoverallproduction efficiencyandquality

RiskManagementfortheCompany’s Betterment

Innovationisakeyfactorinanorganization's success.Hagenbelievesinnovationinherently involvesrisks;onecanonlybeinnovativewith takingthem.Thecriticalaspectistoevaluatethe risklevel-determiningwhetheranactioncouldbe excessiveortrulybeneficialtosupportexisting initiatives.Essentially,wheninnovationisdirected towardstability,profitabilityfollowsnaturally.

However,it'svitaltoembracecertainrisks knowingly.Forinstance,afailedventurecould potentiallyruintheentirecompanyormerely resultinaminorfinancialsetback.Bycarefully evaluatingandwillinglytakingrisks,onecandrive innovationsthatenhancestability,andprofitability willensuealmosteffortlessly.Oncethereare innovativeproducts,theresttendstofallintoplace withminimaladditionalconcern.

A Volcanic Haven of Wonders

Aplace where nature's dramatic forces have sculpted a landscape

of unparalleled beauty— Santorini. The towering cliffs are home to charming villages with Cycladic architecture against a backdrop of azure skies. Both black and red beaches are remnants of volcanic eruptions and provide peaceful spots for sunbathing. The terraced vineyards on the volcanic slopes produce delicious wines that are well-loved. As the day comes to an end, the skies over Santorini are painted with a variety of colors, creating mesmerizing sunsets that reect the island's timeless charm. In this article, we will explore the unique blend of nature's power and human creativity in Santorini's captivating story.

Climate of Santorini

SantoriniboastsofaMediterraneanclimate characterizedbyhotdrysummersthataremild,wet winters.Duringsummer,temperaturesrangefrom25°C to35°C(77°Fto95°F).Hence,itisafantasticplacefor peoplewholovegoingtothebeachestohavefununder thesun.Thewinterisslightlycolder,butitremains greatfun.Thetemperatureisaround10°Cwithaverage temperaturesofabout15°C(50°Fto59°F).

GeographicalRange

Santorini’swell-knowncliffsandcrescentshapeareinagroupofGreekislandsCyclades,whichwasthe resultofadisastrousexplosionnearlyfourthousandyearsago;however,thiscatastropheforever significantlychangedthelivesofpeoplebuthasledtothecreationofthisuniquelocationweadmire currently ThisGreekislandhasbecomehugelypopularamongholidaymakersduetoitsscenicattraction combinedwithitsconnectionwithMinoancivilization.

Culture of Santorini

Santorinicontainsarichandactiveculture,revisitthisexotic sensationineachvillage.Ontheisland,itiscommontosee howvitaltraditioncontinuesinsideeachvillage.Avisitorto Santorinicanmaketheirholidayperiodmatch,withoneof theisland’sreligiousfestivals,locallyreferredtoas “AGIOMNISIA”,includingmarchesthroughthestreetsto livemusic.GatheringsofpeoplecelebratingWeddingsare oftensimilartoanimaginedperfectworld,somewherefar awaywhereeveryoneknowseachotherthroughdiverse traits.Onecannotignorethatwinesareproducedfrom varietiesofgrapesharvestedonSantoriniIsland.Itisfamous formanythingsasidefromitsfertilevolcanicland.The architectureinthisplacestandsoutsomuchmorebecauseof itswhite-paintedbuildingsonvariousheightsofland, symbolizinghowinheritancehasgoneonfromyeartoyear Itisabeautifulmergerofculture,faith,mealpreparation style,andbuildingdesignsthatshowsuswhatSantoriniis.

Top 5 Local Foods in Santorini

This cheese is extraordinary as it is a brined, tangy cheese made of the nest sheep or goat’s milk. Crumble it over some bread or put it in a green salad for an unforgettable taste of the regional avors.

Fava bean puree is a Santorini and Greece favorite. The smooth consistency of this dip makes it simply irresistible. People usually eat fava when it is drizzled with olive oil or topped with capers, diced onions, and lemon slices. It is an authentic Greek avor, which would make everyone happy.

These delicious fritters are made with juicy Santorini cherry tomatoes bursting with avor. Mixed with herbs, onions, and peppers, these fritters are deepfried to a perfect golden brown. Ntomatokeftedes are a beloved choice for a delightful appetizer or a light lunch.

Chlorotyri

Chlorotyri

Fava

Ntomatokeftedes (Tomato Fritters)

This delicious dip is made from roasted white eggplants, a special variety from Santorini. The eggplants are mashed with olive oil, lemon juice, garlic, and capers to create a smoky and creamy spread that is incredibly tempting. Melitzanosalata is the perfect addition to any meal, especially when paired with pita bread or fresh crudités.

If you're a meat lover, you have to try Apochti. This delicious airdried pork is like jerky and is made from pork loin that has been brined in vinegar, seasoned, and fried to perfection. Apochti is perfect for snacking or pairing with a glass of wine.

Melitzanosalata

Apochti

Famous Places in Santorini

Fira(Thera):ThecliffsidecapitalofSantoriniis amazeofcharmingwhitewashedhouses, charmingnarrowstreets,andstunningviewsof thecaldera.Firaisburstingwithlife,offering vibrantcafes,deliciousrestaurants,uniqueshops, andfascinatingmuseums.

Oia:Thisvillageisfamousforitsbreathtaking sunsets,wheretheskyburstswithvibrantcolors asthesunsetsbelowthehorizon.Oia'sdelightful streetsarefilledwithtraditionalCycladichouses, artgalleries,andboutiques.

Caldera:·Discoverthemagicalheartof Santorini,whichisthefloodedvolcaniccrater. Youcaneasilyhoponaboatorrideacablecarto explorethevolcanicislandsofNeaKameni, PaleaKameni,andThirassia.Don'tforgettotreat yourselftoarejuvenatingmudbathinthe geothermalsprings.

AkrotiriArchaeologicalSite:ThisMinoan settlementwasburiedbyavolcaniceruption aroundthe16thcenturyBC.Itistrulyamazingto seethewell-preservedstreets,houses,and artifactsthatofferaglimpseintoalost civilizationandprovidevaluableinsightinto Minoanlife.

PerissaBlackSandBeach:Perissa'sblacksand beachistrulyone-of-a-kind,formedbyvolcanic ashforauniqueexperienceunlikeanyotherin Santorini.Enjoysoakingupthesun,tryingout excitingwatersports,andindulgingindelicious mealsatthemanyrestaurantsandbeachbars alongtheshore.It'stheperfectplacetohavea blastandcreateunforgettablememories.

Things to Do in Santorini

Cruise the Caldera: You can enjoy a boat tour around the island's volcanic caldera, taking in the rugged cliffs and submerged crater. Explore Vineyards: Visit local wineries to sample Santorini’s exceptional wines, including the famous Assyrtiko varietal.

Hike from Fira to Oia: Enjoy a scenic hike along the Caldera rim, where you will be rewarded with panoramic views and charming villages.

Relax on Beaches: Santorini has a variety of beaches, from the black sands of Perissa to the tranquil coves of Kamari, making it a great destination for sun and sea lovers.

Dine with a View: Enjoy romantic meals overlooking the caldera in cliffside restaurants, savoring fresh seafood and local specialties.

BestTimetoVisitSantorini

ThebesttimetogotoSantoriniiseither inlatespring,whichisbetweenApril andJune,orearlyautumn,during SeptemberthroughOctober,with pleasanttemperaturesallowingmore peoplethanusualtovisititbecausethey arenotcrowdedliketheyusuallyare duringsummerwhenitishot.Such conditionsenableonetocomfortably travelaroundtheislandandengagein variousoutdoorevents,unlikein summerwhenitgetstoohot.

AdviceforTourists

• BookAccommodationEarly:Make sureyoubookaccommodationin yourdesiredlocationearlyenough, especiallyforhotelsduringthepick seasons.

• RespectLocalCustoms:Itisquite importantwhilevisitingSantorinito payattentiontolocaltraditions hencedresscodesofreligious placesotherthangeneraletiquette withinthecommunity.

• StayHydrated:Toremainboth hydratedaswellassun-protected, oneshouldcarryawaterbottle togetherwithsunscreenlotion becausesummerheatsupsomuch inthisregion.

• ExploreBeyondtheTourist Hotspots:EventhoughOiaandFira aremust-visits,thereissomuch moreexposureforyouasatraveler inless-knowntownsonTheIsland, aswellashiddengems.

Conclusion

Santoriniisnotsimplyanisland; instead,itisanenchantingencounter thatcomprisesoverwhelmingnatural beauty,pleasingfoods,aswellas profoundculturalexperiences.Santorini invitesanyoneinterestedinexploring romance,gettingentertainedthrillingly, aswellasdelvingdeepinsideGreek cultureheartily.

SANTORINI

Exploring the Longest RIVERS IN

the Breathtaking Natural Phenomena of the U.S.

America is a bright western country where the rivers occupy 3.5 miles of land (approximately 4.9% of the country). The longest rivers in America also hold a place in some of the longest rivers in the world. These rivers include all sizes, from large river systems- like the Mississippi and Missouri to small streams and creeks.

The Native Americans also held great spiritual and cultural signicance for these rivers. The longest rivers in America, like the Mississippi, Missouri, and Colorado, ow across multiple states. They are the primary source of water for the Native Americans. These rivers facilitated transport within the country, helping the economy ourish. Many Native American cultures believed that rivers were embedded with spiritual signicance and worshiped them. These tribes conducted rituals and ceremonies on the river bank.

The signicance of rivers increased with time. That is why various geographical surveys take place to measure any notable changes happening to them. One such research is- measuring the length of the river.

You might wonder- what are the major rivers that ow around you? We got the answer to your question.

Longest Rivers in America:

The Missouri River

The Blackfeet, Crow, and Native American people have made the upper Missouri River their home for centuries. The Missouri is the longest river in the U.S. Although some people can argue to the contrary, The Missouri River surpasses the Mississippi River by 200 miles (322 km). The Missouri River originates from the Rocky Mountains and ows up to 2540 miles. Also popularly known as the Big Muddy River, owing through the seven states- Montana, North Dakota, South Dakota, Nebraska, Kansas, and Missouri and then unites with the mighty Mississippi River around St. Louis.

The Mississippi River

The Mississippi River originates from the Minnesota Woodlands. Some people consider it the major river in the country, while others view it as one of the longest rivers in America. It once acted as the boundary between the American West and the rest of the country. The river ows through 10 states and travels a journey of 2,340 Miles. It deposits itself in the Gulf of Mexico. The river holds enormous historical signicance. It is an important trade route that has molded the economic and cultural landscape of the U.S. It has inspired various artists and musicians and symbolizes the true spirit of America.

The Yukon River

The Yukon River emerges from the Pelly Mountains in Canada’s Yukon Territory in British Columbia. This mighty river streams across 1980 miles (3,187 km) through the rocky terrains of Alaska and deposits in the Bering Sea. The Yukon River drainage system covers 52,865 square kilometers, which is larger than Turkey. The river creates an easy way for the citizens to travel. The river linked the remote villages to each other and gave access to resources like salmon and freshwater. The river’s magnicent course brings it to the list of the longest rivers in America.

The Rio Grande

The Rio Grande, also known as the Big River in Spanish, is one of the longest rivers in America. It paves up to 1,900 miles (3,058 km), forming a natural border between the United States and Mexico. Its origins lie in the San Juan Mountains of Colorado. The river ows through New Mexico and Texas before reaching the Gulf of Mexico.

Rio Grande’s river basin covers 336,000 square miles (540,740 square km). It has carved out impressive canyons as it ows. One such canyon is the Santa Elena Canyon in Texas, famous for its tall limestone cliffs and breathtaking scenery. However, Rio Grande’s unpredictable ow has led to many disputes between the U.S. and Mexico due to water rights. The ghts extend to the rights of water distribution for agriculture and communities.

The Arkansas River commences close to the Continental Division in the rocky mountains of Colorado. It is renowned for being one of the best places in the country for whitewater rafting. The thrill of the Arkansas River attracts adventurous people from all over the world. People who want to tackle its exciting rapids, like the famous Royal Gorge section, visit here often. The river system covers 161,000 square miles.

The river travels up to 1,469 miles (2,364 km) through Kansas and Oklahoma before meeting the Mississippi River in Arkansas.

The Arkansas River

RIVERS

America is a country with geographical glory. The rivers and coastlines in America are as pretty as its heavy terrains and deep valleys. These were the longest rivers in America. All these rivers have a beautiful coastline. You can see many tourist sites on these coasts. Have you witnessed the beauty of any of these?

The Colorado River

The iconic Colorado River system extends over 1,450 miles (2,334 km). This river has carved the awe-inspiring Grand Canyon in a period of a million years. The river is also the home to several dams, including the Hoover Dam.

The Atchafalaya River

The Atchafalaya River is one of the major distributaries of the Mississippi River. It splits from the main channel of Mississippi at Simmesport and ows across 95,100 square miles. This river streams towards the Gulf of Mexico. The river acts like a natural ood relief valve. The ood control solutions by the U.S. Army Corps of Engineers help to eradicate the risk of destructive oods in the downstream areas. The Atchafalaya River, stretching 1,420 miles (2,285 km), acts important in protecting Louisiana’s unique ecosystems.

The Ohio River

The Ohio River is formed by the convergence of the Allegheny and Monongahela Rivers in Pittsburgh, owing up to 1,310 miles (2,108 km), and is one of the longest rivers in America. It serves as the largest tributary of the Mississippi River. Its river system lies 203,000 square miles (326,697 square km). Rivers like the Tennessee, Cumberland, and Kanawha contribute to the river basin of Ohio. Many major cities have developed around the banks of this river.

The Brazos River

The Brazos is the ninth longest river in the U.S. that streams down for 1,280 miles (2,060 km). The Brazos River is known to be the longest river in the state of Texas. The river ows from the panhandle to the Lone Star state and opens up in the Gulf of Mexico.

COLGATE

A Disaster Led With Skepticism - Was it Real?

Whenever you hear the brand name - Colgate, a range of avored toothpaste or mouthwash pops into your mind, especially the mint-avored toothpaste. Now can you imagine the same brand name associated with the food industry? Yeah, that sounds disgusting, right? Yet, Colgate did venture into the frozen food industry from the early 1960s to the 1980s. Or did it?

The skepticism behind whether Colgate launched Kitchen Entrees remains to this date, some articles claim it did, and some question it but the major debate is over Colgate’s Beef Lasagna that ‘Museum of Failures’ showcased in 2017. In this article, we’ll learn more about the brand diversion and why it failed.

KitchenEntrees

Colgate-Palmolive

ThebrandColgatewasfoundedbyWilliam Colgate,anEnglishimmigrantontheDutch streetofNewYorkCity.Hewasasoapand candlemaker,whostartedsellinghis productsunderthenameWilliamColgate& Company.AfterWilliamColgatediedin 1857,hissonSamuelColgatetookoverthe companyanditwasrenamedColgate& Company.In1928,Palmoliveacquired Colgate,formingtheColgate-Palmolive-Peet Company.Inrecentyears,ColgatePalmolivehasfocusedonoralcare,personal care,homecare,andpetnutritionproducts. Ithasintroducedinnovationssuchasthe first-of-its-kindrecyclabletoothpastetube andtheacquisitionofthepremiumskincare brandFilorga.Colgate-Palmolivehasbeen recognizedasoneoftheworld'smostethical companiesandiscommittedtosustainability andcorporateresponsibility Today,ColgatePalmoliveisagloballeaderintheconsumer goodsindustry,withapresenceinover200 countriesandterritoriesworldwide.

“Sometimes, even the best brands need to learn that success in one industry doesn't guarantee triumph in another.”

ColgateKitchenEntreesbyColgateisoneofthe examplesthatfollowsthisquote.Whilethebrand neverclarifiedaboutdivergingintothefrozenfood industry,itissaidthatInthe1980s,Colgatetried toenterthefrozenfoodmarketintheUS.They launchedarangeoffrozendinners,includingan Italianclassic.However,theproductfailedand Colgatenevermentioneditagain.Whenthe MuseumofFailureopenedinHelsingborg, Sweden,in2017,newsoutletspickeduponthis failedproductandfeatureditintheirarticles.

Theproductwascalled"ColgateLasagna"and wasillustratedwithapictureofayellowboxand Colgate'slogo.However,thelasagnamaynothave actuallyexistedinthefirstplace.Colgatedenies theexistenceoftheir1980slineofmicrowavable cuisine,includingthelasagna.TheMuseumof Failuresfeaturesareplicaofthebox,butColgate doesnotacknowledgetheproduct.

Thereisabigskepticismaboutwhetherthe ColgateLasagnawasrealorfakeastheboxinthe museumisamock-upmeanttoillustrateawider productrange,anditwastheonly‘fake’thingin thatmuseum.Mostarticlesmentionthisfact,but theyoftenoverlookthepossibilitythatthereason behinditcouldbethatColgateneveractually madetheproduct.Theyusuallysuggestthat Colgatewastooembarrassedtoparticipate.

But,Itseemsthatpeoplewererighttohavedoubts abouttheexistenceof"ColgateLasagne." Accordingto Google Trends,searchesforthis termonlystartedaftertheMuseumofFailure introducedtheconceptin2017.WhileColgate KitchenEntreesismentionedin Matt Haig's book from 2003,thereisnoreferencetoalasagne,and thereisnomentionofitbeinglaunchedin1982as somearticlessuggest.

WasThereColgateKitchenEntreesAndWhat WasIncludedInIt?

ManyresearcherssuggestthatColgateKitchen Entreesdidexist,butitwasmuchearlierthan 1982.Inthe1960s,Colgate-Palmolivefacedtough competitionfromProctor&Gambleandwanted toexpandintootherareas.Amagazineprofile from1966mentionedthatGeorgeHenryLesch becamethenewchairmanandpresidentofthe companyin1961andhismaintaskwastooversee thisexpansion.Theprofilementionedthatalineof driedchickenandcrabmeatentreesunderthe ColgateKitchenlabelwasintroducedbutquickly withdrawn.Theyalsomentionedanotherproduct calledSnapples,whichwasanapplechipthatwas testedonandofffortwoyears.Thechickenand crabmeatentreeswerespecificallymentionedina weeklydigestfromthe American Institute of Food Distribution in 1966.Theyclaimedthatthese productsweretest-marketedin1964,butonlyin Madison,Wisconsin,andwerewithdrawnayear later

Insummary,ColgateKitchenEntreesincluded, driedchicken,crabmeat,andSnapplesbutnotbeef lasagna,whichwasclaimedtobelaunchedin 1982.

WhyDidColgateKitchenEntreesFail?

Colgateisabrandassociatedwithoralhealth.Whenpeople thinkofColgate,theyimmediatelyassociateitwithtoothpaste. ittakestimeforabrandtobecomerecognizableamongits customers.Unfortunately,Colgatedidn'tinvestenoughtimein buildingthatrecognition,socustomerswerenotpreparedfor theirexpansionintootherproducts.

Therewasalreadytoughcompetitionfrombigcompanies,and Colgatewasn'tpreparedtocompeteonsuchalargescale.Asa result,Colgatestruggledtoconvincetheircustomerstoassociate themwithfoodentreesinsteadofjusttoothpaste.Thischangein perceptionaffectedcustomers'mindsetsandgoals.

Theymadethemistakeofcontinuingwiththesamebrandname insteadofcreatingasub-brandthatpeoplecanassociatewith whenitcomestothefrozenfoodindustry. Theyalsofailedto createawarenessabouttheirfrozenmealsamongconsumers. ThecustomerswhodidtryColgate'sfrozenmealswereleft unsatisfiedwiththeirtasteandquality

MarketingTakeaway

Colgatefailedtorecognizethatconsumersassociatedtheir brandwithdentalhygiene,notfood.Thislackofunderstanding ledtoadisconnectbetweentheproductanditsintended consumers.Beforelaunchinganewproduct,itisessentialto conductthoroughmarketresearchandensurethatthereisa genuineneedanddesireforyourofferingamongyourtarget audience.

Thebrandfailedtoeffectivelycommunicatetheuniqueselling pointsofitsfrozenfoodline.Consumerswereleftconfused aboutwhytheyshouldchooseColgatefortheirmealswhen therewerealreadyestablishedplayersinthemarket.It's importanttoexplainwhyyournewproductisspecialandhowit canbenefitpeople.Thishelpsyoustandoutfromyour competitionandgetpeopleinterestedinwhatyou'reoffering.

DespitethedebateoverColgate’sBeefLasagnain1982,its KitchenEntreeswaslaunchedin1964andwasahugefail. Colgateisabigbrandbutfailedtorealizethatventuringintoa newindustrymightnotresultinsuccessastheyareknownfor theiroralhealthcareproducts.Otherbrandscanlearnfromtheir mistakeandiftheywanttodiverge,theyneedtomakesurethat theircustomerscanassociatewiththeirnewproductsanddothe propermarketing.