The Most Successful Business Leaders to Watch in 2024 by The Enterprise World

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | FEBRUARY 2024

CASE STUDY Johnson & Johnson: The Dose of Innovation & Sustainability

The Most

SUCCESSFUL

BUSINESS

LEADERS to Watch in

UPSHOT

2024

Seychelles: Discover Paradise On Earth

REVIEW DEEL

ARTICLE THE PSYCHIC PERSPECTIVE: A Cost-Free Approach to Enhancing Business Decision-Making

An Irrigation Geek

TRANSFORMING

ROMULO NERI AGRONERI SISTEMAS DE IRRIGAÇÃO

CEO Fundador

AGRICULTURE

CASE STUDIES READ MORE From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

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WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | FEBRUARY 2024

ENTERPRISING

CASE STUDY Hermes: Crafting Success in the World of Luxury Fashion

Michael Hiron | Co-Founder Veriswitch Solutions

COMPANIES of the Year 2 0 2 4

UPSHOT Journey to the Trans-Himalayan Jewel: Mustang Valley

Umberto Mautone | Co-Founder Veriswitch Solutions

PIONEERING INNOVATION AND SECURITY IN TELECOM

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From Editor’s Desk

In the dynamic landscape of global business, where success is a symphony of vision, resilience, and innovation, The Enterprise World proudly presents our latest issue – "The Most Successful Business Leaders to Watch in 2024." Commanding the spotlight on our cover is none other than Romulo Neri, an individual whose strategic prowess and unparalleled achievements have earned him a well-deserved place among the most inﬂuential leaders in the business world. As we embark on a journey through the pages of this edition, we delve into the extraordinary story of Romulo Neri. A visionary leader, Romulo Neri's journey is marked by a trail of triumphs, lessons, and a relentless pursuit of excellence. This cover story offers readers a profound insight into the mindset and methodologies that have propelled him to the zenith of success. "The Most Successful Business Leaders to Watch in 2024" is not just a celebration of individual achievements; it is a testament to the diverse paths that lead to success in the intricate tapestry of the business realm. Romulo Neri's story serves as a beacon for aspiring leaders, providing a roadmap for navigating challenges and seizing opportunities in an ever-evolving global marketplace. Join us as we unfold the narrative of Romulo Neri and gain inspiration from the success strategies that deﬁne his leadership. In a world where innovation is the currency of progress, this edition is a compass guiding us to the forefront of business leadership, with Romulo Neri as the luminary illuminating the path forward in 2024.

Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Follow Us On: For Editorial Concerns: editors@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor

Marketing Coordinator (Americas)

Shalmali W.

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PR & Marketing Coordinator

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Creative Design Head

Graphic Designer

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Social Media Manager

Digital Circulation Manager

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Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Irrigation and crop productivity go hand-in-hand. Today, people are on the constant lookout for advanced ways of carrying out the process of agriculture and irrigation. However, proper knowledge about the irrigation process is necessary when it comes to expecting optimum results. Romulo Neri, CEO and Founder of AgroNeri Sistemas De Irrigacao, carried out a deep study of irrigation and water requirements to avoid water wastage and to execute optimum irrigation. He studied this as he noticed rural producers didn’t know how much and when to irrigate their respective crops. They weren’t getting any services, and no technical support, for both agronomic concerns and irrigation, which resulted in lower productivity. AgroNeri’s vision is to be a reference in irrigated crops in the world, contributing sustainably to food security. It aims to disseminate efﬁcient and sustainable irrigation technology aligned with agronomic aspects, taking special care of water resource management. It values truth, ethics, commitment, and family. AgroNeri delivers the best products and values the families of whoever is involved in the company, be it the employees’ or customers’ families.

LEADERS IN SPOTLIGHT

For the cover read about -

CONTENTS

Romulo Neri

UPSHOT

Seychelles: Discover Paradise On Earth

22 PRODUCT REVIEW

DEEL

Johnson & Johnson: The Dose of Innovation & Sustainability

CASE STUDY

THE PSYCHIC PERSPECTIVE: A Cost-Free Approach to Enhancing Business Decision-Making

Article

36 44

NEWS The Banking Sector Faces Renewed Concerns as Commercial Real Estate Losses Mount Worldwide READ MORE

Financial Institution’s Brace for Commercial Real Estate Turmoil Deutsche Pfandbriefbank, also known as PBB, a German financial institution specializing in real estate lending, has allocated additional funds to cover potential losses as it anticipates a significant decline in commercial real estate property values, marking the most severe downturn in 15 years. In a statement released on Wednesday, PBB announced an increase in provisions for loan losses in the fourth quarter of 2023, bringing the total amount set aside for the year to approximately €215 million ($231.7 million). The decision was attributed to the “persistent weakness of the real estate markets.” Increased Provisioning Amidst Looming Real Estate Crisis Despite the increased expenses, PBB emphasized its continued profitability, underscoring its financial resilience amid what it describes as the most substantial real estate crisis since the global financial crisis of 2008. During that period, banks faced substantial losses due to the collapse of the US housing market bubble and subsequent mortgage-related securities turmoil. READ MORE

Nearly a year after a banking crisis rattled the financial world, causing the collapse of three US regional lenders and the emergency takeover of Credit Suisse in Europe, a fresh wave of unease is gripping banks across global financial hubs such as New York, Tokyo, and Zurich. The common thread linking these institutions is the surge in losses stemming from exposure to the troubled commercial property sector. New York Community Bancorp Takes a Hit, Signaling Broader Concerns On Wednesday, New York Community Bancorp (NYCB) witnessed a staggering 38% plunge in its shares following the revelation of a $252 million loss in the last quarter. The regional lender set aside $552 million in the fourth quarter to absorb escalating loan losses, a significant jump from the previous quarter’s $62 million. The surge was driven partly by anticipated losses on a loan associated with an office building. NYCB’s woes contributed to a 6% dip in the KBW Regional Banking Index, marking its most substantial daily fall since the banking crisis of last May. The index continued its decline on Thursday, registering a 4.8% drop by mid-morning as NYCB and other regional banks faced sharp losses.

Pioneering Study Challenges Superconductivity Norms

In a groundbreaking exploration of mysteries of superconductivity, researchers from Princeton University and the Japanese National Institute for Materials Science have stumbled upon a perplexing phenomenon that defies conventional understanding. Their experiment, focused on ultrathin layers of insulating material, revealed an unexpected “sudden death” of swirling quantum fluctuations at a critical transition point, challenging existing theories and potentially opening new frontiers in comprehending superconductivity. Mysteries of Superconductivity, likened to a traffic-choked highway transforming into a frictionless superhighway, allow electrons to flow effortlessly with zero resistance. The physicists were investigating this transition in a two-dimensional material when they observed a peculiar occurrence. As the material shifted from its normal, congested state to a superconductor, the anticipated chaotic dance of quantum fluctuations abruptly ceased. This “sudden death” defies current models, presenting a challenge akin to a car teleporting across a highway instead of smoothly changing lanes. Researchers are now racing to revise their understanding and formulate new models to elucidate this bizarre behavior. A series of unique quantum behaviors and properties The unexpected discovery holds the promise of advancing our comprehension of quantum physics in solids, contributing to the exploration of quantum condensed matter physics and potentially steering research in new directions. Published in the journal Nature Physics under the title “Unconventional Superconducting Quantum Criticality in Monolayer Wte2,” the study led by Sanfeng Wu, assistant professor of physics at Princeton University, unveils a series of unique quantum behaviors and properties associated with the abrupt cessation or “death” of quantum mechanical fluctuations. These findings challenge established theories, propelling the scientific community toward a deeper understanding of the intricate world of superconductivity.

Cover Story

12 | February 2024

ROMULO NERI An Irrigation Geek Transforming Agriculture

AGRONERI SISTEMAS DE IRRIGAÇÃO | CEO Fundador

rrigation and crop productivity go hand-inhand. Today, people are on the constant lookout for advanced ways of carrying out the process of agriculture and irrigation. However, proper knowledge about the irrigation process is necessary when it comes to expecting optimum results. Romulo Neri, CEO and Founder of AgroNeri Sistemas De Irrigacao, carried out a deep study of irrigation and water requirements to avoid water wastage and to execute optimum irrigation. He studied this as he noticed rural producers didn’t know how much and when to irrigate their respective crops. They weren’t getting any services, and no technical support, for both agronomic concerns and irrigation, which resulted in lower productivity. AgroNeri’s vision is to be a reference in irrigated crops in the world, contributing sustainably to food security. It aims to disseminate efﬁcient and sustainable irrigation technology aligned with agronomic aspects, taking special care of water resource management. It values truth, ethics, commitment, and family. AgroNeri delivers the best products and values the families of whoever is involved in the company, be it the employees’ or customers’ families.

Stirred up Development AGRONERI’s growth began since its creation, with a well-designed structuring of its values and purpose. The company was born to innovate the segment sustainably, aligning agronomic knowledge with irrigation technology, and consequently gaining its due space in the market. Its remarkable rise was the dimensioning of the largest fixed conventional sprinkler irrigation project that automates livestock farming in Brazil, a continuous area of 500 hectares, just 2 years after the company was founded. Still, in 2012, Rômulo felt the need to increase the company’s operations, taking exceptional work to all producers who lost productivity due to the water deficit. He wanted this expansion to be coordinated and very safe to guarantee the quality of AgroNeri’s methodology. He then designed an expansion using the franchise method and registered the brand. However, Romulo understood that this was not the time to franchise the brand, and decided to mature and capitalize on the company before the franchise expansion process. In 2022, with the company’s brand consolidated and capitalized, with a very strong presence in more than 14 Brazilian states and businesses in 5 countries, it then decided to resume the expansion process through franchising, a business model with 12 years of proficiency. In 2023 AGRONERI became the largest Irrigation franchise network in Brazil, with international recognition, and today it has more than 1,000 candidates interested in buying AgroNeri franchisees throughout Brazil. It is already preparing to internationalize its brand and methodology, aiming to take its exclusive way of working in irrigation to the world.

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“The Complete DROP” AgroNeri’s biggest advantage is operating irrigation technology in a technically ethical and responsible manner. Realizing the importance of water, efficient irrigation systems are designed that will increase productivity and maintain sustainability. Adopting a customer-focused and responsible approach, AgroNeri takes care of the entire production process from soil management, exclusive irrigation project, fertility management, irrigation management for high efficiency and better management of water resources, and financial viability of the enterprise. The company contributes to the best water management resources for the efficient and rational use of water, raising the level of sustainability, and providing food security by yielding higher quantities of food. The company considers itself “the complete DROP”, as irrigation is just one link in the entire production cycle, the drop of water used in irrigation must carry together: efficiency, water management, agronomic management, fertility, sustainability, productivity, and economic viability.

AGRONERI Solutions

1. The Complete DROP Irrigation Agriculture

The Complete DROP Irrigation Livestock

2. 3.

The Complete DROP Irrigation And Dust Removal Sport

The Complete DROP Irrigation Landscaping

4. 5.

The Complete DROP Nebulization Comfort

The Complete DROP Dedusting Conﬁna

AGRICULTURAL Specials AGRO Credit

Business Plan

Pickets And Rotation Project

14 | February 2024

Drinking Fountains Project

Soil Analysis

Pasture Project

Bromatological Analysis of Pasture

Irrigation Audit

Romulo e Eveline Neri

Cover Story

www.theenterpriseworld.com | 15

Cover Story Triumphing over Challenges

Innovation is the Key to Proﬁts

Every successful business has to face its share of challenges along the way, and AgroNeri is no exception to this. Romulo mentions the initial challenges were due to a lack of constant resources, alongside a lack of trained professionals with commitment. At the same time companies in the segment were injecting thousands of resources into marketing to sell their equipment. For higher sales ﬁgures and a lack of ethics towards irrigation technology, other companies vulgarized a predatory sale of equipment without responsibility for water use efﬁciency and rural producer productivity.

Romulo says, “Create, invent, try... just start, inertia creates a false illusion that is impossible”

Another challenge for Romulo was to make rural producers aware that irrigation technology depends on the tripod of “technical project, equipment, management”, which must be very well designed to achieve high results. Due to extremely aggressive resale policies simply aiming to earn revenue from the sale of irrigation equipment, the majority did not size an irrigation project speciﬁcally for the area in question, did not prioritize quality equipment, and were not concerned with the productivity of rural producers. The reason behind AgroNeri’s success is its welldeveloped guidelines and the way it develops each irrigation project. It is completely exclusive and devoted to each client and also takes care of all aspects involved in the clients’ production chain. AgroNeri is committed to and adopts each client’s sense of urgency for productivity, determining factors that differentiate it from other companies on the market, placing it as the best option when on-boarding an irrigation system. A Trailblazer in Irrigation Romulo believes in various positive factors when it comes to leadership. He keeps the employees motivated, maintains an exciting work environment, and values each employee through meritocracy. Commitment, truth, ethics, and creativity are the principles that he practices and values the most. When collaborating, he utilizes the best natural quality of each collaborator, thus providing conditions for greater performance, total freedom, and harmony. He ensures that his leadership is reﬂected throughout AgroNeri. Each employee is in sync with the company’s principles, motivating individual creativity with forecasting of adversities.

16 | February 2024

Romulo states that innovation is a part of his DNA as he considers we must constantly innovate, create something meaningful, and never copy. We unavoidably face risks, but he believes in giving a second thought about the time of risktaking. Every innovation and creation has certain risks, which govern the success or failure of the project. However, a wellcrafted project, with a period of maturation, withdraws all weak points, and minimizes the risks, thus maintaining the stability and profitability of the company. According to Romulo, the fear of taking risks does not provide great victories. “We must raise the standard of the unforeseeable, take evaluated risks, and achieve great victories,” he adds. Innovation and Adaptability Romulo’s passion for agribusiness makes him an eternal student and critic of the entire production process. He keeps analyzing at each stage and seeks to create sustainable solutions. He loves to create, invent, and try. He continuously devises strategies to sustainably solve all the customers’ needs. He identifies weaknesses and strengths and thus creates innovative tools to contribute sustainably to the customers. Remolding Methods with Technology The irrigation system technology aligned with “The complete DROP” efficiency provides a perfect experience for the customers, as the company remarkably increases productivity, with consequent profits in the order of U$5,000.00 (five thousand dollars) per hectare next year in the activity of beef cattle farming. It contributes directly to sustainability by reducing the need for large areas with low productivity. AGRONERI is remodeling the traditional way of working with irrigation. It approaches each irrigation project as if it were its own. The company doesn’t do anything that it would not find correct for others. The company won't sell what wouldn't buy for yourself.. With the AgroNeri Irrigation franchise network, it is getting closer to the customers and their demands day-by-day. The company doesn’t just want to earn profits. It wants to bring agronomic and irrigating efficiency to the customers, increase productivity with sustainability, and provide high profitability. This is its objective with “The Complete DROP”, and it is what moves the company every day.

Create, Invent, Try... Just Start, Inertia Creates A False Illusion That Is Impossible”

www.theenterpriseworld.com | 17

Cover Story An Ideal Mentor Romulo constantly communicates with his employees. He conducts regular performance reviews to identify employees who excel in their roles, with frequent feedback meetings so that employees understand their areas of excellence and those that can be improved. He takes into consideration employees’ technical and interpersonal skills to possibility engage them in special projects that allow them to demonstrate their skills and leadership. Romulo has a dedicated Individual Development Plan (IDP) for employees based on their skills, interests, and career goals, providing training opportunities to improve employees’ technical and behavioral skills. All employees are internally mobile so they can explore different sectors and develop a more comprehensive understanding of the organization. Recent Achievements and Handling Risks AgroNeri marks the success of its franchise expansion as it has seen a huge demand for entrepreneurs wanting to acquire the AgroNeri franchise. It understands that the huge success is due to the consolidation of the brand in the market aligned with AgroNeri’s vast know-how. It is a business model tested and approved for more than 12 years. It chose the right time to launch the franchise. The world needs greater food production with efficiency and sustainability. As the population grows geometrically, so does the food production arithmetically. Thus, AgroNeri needs to produce more with less, and it acts precisely in this process. AgroNeri runs through risks all the time. However, it manages to mitigate them by predicting and anticipating certain actions. It always projects every situation to obtain more assertive predictability of each situation, thus reducing possible unplanned risks and adversities. The company carries a teaching from Romulo’s maternal grandmother “Don’t put off until tomorrow what you can accomplish today” (in memoria Ondina de Oliveira Farias), and this mitigates many risks because new challenges appear every day. So if you have everything organized, you have already resolved yesterday’s challenges, you are more prepared to resolve today’s challenges, and thus eliminate risks. Future Growth Plans AgroNeri is in the process of expansion and constant creation. It is developing software entirely dedicated to rural producers, where it gathers crucial information for decision-making with high levels of assertiveness. It results in minimized problems in the management of the farm. In 2024, it aims to launch the “@mais” software that will bring in a revolution in farm management, providing soil, plant, irrigation, fertility, and finance data to rural producers and consultants, thus making decision-making more assertive in farm management. Decision-making on the farm is often the responsibility of employees who do not have specific knowledge of a given decision, thus causing a low level of assertiveness. The company aims to create a completely cloud-based environment with specific and real instant information, in the palm of the producer and consultant’s hand.

18 | February 2024

Romulo Neri Social Work

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When you picture Africa, greenery, dense forests, and wildlife come to your mind, but imagine this. Turquoise water sloshing against your feet, hues of blue, pink, and gold painting the sky, and fresh scent of ﬂora and fauna. Such is the vibe of Seychelles, a small country located in the Indian Ocean, off East Africa. Consisting of 115 islands perfect for a romantic getaway, Seychelles has become a go-to honeymoon destination for couples across the globe. These archipelagos are divided into two parts, 40 central granitic islands and 70 outer coralline islands. They are the home of the numerous breathtaking beaches of Africa.

22 | February 2024

Best time to travel Have a beach trip in mind to the isolated, beautiful islands of Seychelles? The best month to explore the beauty of the land is November, as it marks the start of the summer season in Seychelles and is less crowded compared to December. Other than November, the next ideal months are from April and May or October when the humidity is less and you can relax under the shade of tropical trees.

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The beaches of Seychelles are ideal not just for thalassophile but also for diving enthusiasts. The coastline of Seychelles is spread with soft white sand and turquoise blue water, offering an idyllic view. It is home to remote and secluded beaches to the world-renowned Anse Lazio, every single one of them being a treat for your eyes and soul. These beaches not only offer a soothing retreat but also a wide range of activities like surfing, snorkeling, and paraboarding. It is a paradise for divers offering the underwater beauty of coral reefs, shipwrecks, rock formations swarming with colorful fishes, sea turtles, and whale sharks. One of the best diving spots of Seychelles is Aldabra Atoll offering over a thousand species of fish and seven hundred species of corals. Let yourself immerse in these captivating beaches of Seychelles -

1. Anse Source d’Argent (La Digue Island) This beach is known as the most photographed beach in the world and photographers and ﬁlmmakers love coming to this beach. Surrounded by naturally sculptured granite boulders and sheltered by reefs, this beach is a sight to behold. However, this beauty comes with a price as you need to pay a small entrance fee to access this beach.

2. Anse Lazio (Praslin Island) Being one of the most popular beaches globally, it attracts a lot of crowds. It has a broad stretch of soft white sand merging with calm, tranquil clear turquoise water with a slight gradient, and beautiful granite rocks on both ends. This beach is the perfect destination for swimming and snorkeling enthusiasts.

24 | February 2024

3. Anse Intendance (Mahe Island) Located in the far south of Mahe Island, this beach is jaw-droppingly beautiful. It is spread over half a mile, where you can ﬁnd the whitest sand with the backdrop of lush greenery, palm trees, huge boulders, and forest-covered hills. With no reef, the waves are much larger than other beaches in the country, making it the perfect beach for surﬁng.

4. Anse Cocos (La Digue Island) Want to get away from the chatter of the crowd and immerse yourself in calm and peace? Then this hidden gem is the perfect spot for you. Tucked away on the eastern coast of La Digue Island, this beach has similar vibes as Anse Source d’Argent beach, having the advantage of less to no crowd. To reach here, you have to take a hike for about 30 minutes from Grand Anse.

5. Petite Anse (Mahe Island) Surrounded by two giant granite cliffs, it offers powder-white sand and clear water. This beach faces northwards so you get to enjoy the mesmerizing views of Mahe Island’s verdant peaks. To gain access, you have to register at the gates of Four Seasons Resort and take a ﬁfteen-minute walk down the hill. You can avoid this hassle by staying in the resort itself.

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Exploring The Seychelles Culture The Islands of Seychelles reside around 90,000 people with 90% of that population located in the main island of Mahe. While the ofﬁcial languages are Creole, English, and French, most of the population speak their own Creole variant called Seychellois Creole or Seselwa - a mix of African languages with French inﬂuence. Seychelles holds a multi-ethnic culture, with the majority of its population being of Creole descent and others of European origin. Furthermore, this country also has roots in France, India, the UK, and China. The majority of the Seychelles population follows Roman Catholicism followed by Anglician Christianity, Hinduism, and Islam. Some minor populations also indulge in the spiritual belief of witchcraft, magic, and superstition. Following the enthusiasm and beauty of African dances, the two dance forms prevalent in Seychellois society are sega and moutya, mirroring its customs. These dance forms which were originally performed under the moonlight under the beats of drums are sensual and bends religion and social relations.

26 | February 2024

Dive Into Mouth Watering Cuisine The Creole or Seychellois cuisine’s flavors are majorly influenced by France, China, and India having its own unique blend of herbs and spices. Dominated mostly by seafood, you can also find a wide range of vegetarian and vegan-friendly options. It has an array of native and fresh tropical fruits, juices, and some bizarre food options that you might want to try at least once. Being a tropical land with exotic fruits, it has over 23 banana species. The people of Seychelles use banana leaves for cooking as well as storing. Coconut husk is used as a tinder in the grill fires, giving the meat of coconut a sweetened flavor and aroma. Some of the dishes you can try are: Ÿ Bouyon Blan (a thick soup made with whitefish, loffa, and bilenbi) Ÿ Salted fish Ÿ Giraffe Crab soup Ÿ Octopus curry Ÿ Breadfruit Chips Ÿ Shark Chutney Ÿ and Ladob (a dessert made with banana/sweet potato and coconut milk) If you want to experience authentic Creole cuisine, local restaurants like Le Reduit restaurant, Mimi’s Cafe, and Mi mum Takeaway are good options.

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If you are traveling for the ﬁrst time, we recommend staying in Mahe, where you can ﬁnd many budget-friendly options. The next best options are the dreamy islands of Praslin and La Digue.

Ÿ Constance Ephelia (Luxury Hotel) Ÿ Story (Luxury Hotel) Ÿ Carana Beach (Mid-range hotel) Ÿ L’Habitation Cerf Island (Budget friendly hotel) Ÿ Vallon (Budget friendly hotel) Ÿ RedCoconut Villa (Airbnb) Ÿ Cozy House (Airbnb)

Ÿ Sea Splash (Budget friendly hotel) Ÿ Paradise Sun (Mid-range hotel) Ÿ Terrasse Sur Lazio (Luxury Hotel)

Ÿ The currency of Seychelles is Rupee, but US dollars and Euros are widely used. Ÿ Credit cards are accepted in hotels and resorts. Ÿ Expenses like rentals, entry fees, etc. are quoted in Euros and US dollars. Ÿ Seychellois Rupee is mostly used in shops and local stores. Ÿ No visa is required to visit Seychelles, though you should have your passport the whole time. Ÿ Carry lightweight clothes, trekking essentials, and smart casuals for your stay.

28 | February 2024

Ÿ Le Domaine de L’Orangeraie (Luxury Hotel) Ÿ La Digue Apartments (Budget friendly hotel) Ÿ Le Repaire (Mid-range hotel) Ÿ Villa Familia (Airbnb)

Apart from scuba diving, sunbathing, shopping, and island hopping, try some of these adventurous activities Ÿ Rock Climbing - Constance Ephélia Resort offers various grades of rock climbing, from beginners to advanced. Challenge yourself with this one of the best adventure sports of Seychelles. Ÿ Copolia Trail in Mahe Island - This trail leading to the granite hilltop offers an enchanting view and is absolutely free and a perfect activity to try for trekkers and hikers. Ÿ Vallee de Mai Tour - Love birds? Then you must visit Vallee de Mai. It is considered a World Heritage Site by UNESCO and is one of the rarest places where coco de mer palm (sea coconut) grows in its natural form. Ÿ Coconut Plantation House - One of the best things to do is to explore the vintage plantation house of La Digue which showcases its historical and cultural signiﬁcance.

If you want to escape the hustle and stress of your life, this small county can be your next destination. Imagine cold and gentle waves touching your feet in the summer heat and calming your soul, vibrant hues of dusk and dawn casting upon the turquoise water, and a peaceful time with your loved ones. Seychelles offers an amalgamation of different ethnicities with African culture and should be a part of your bucket list.

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Review Establishment Year: Founder:

2018 Alex Bouaziz, Shuo Wang, and Ofer Simon

Headquartered:

San Francisco, California

No. of Employees:

2,200

Website:

https://www.deel.com/

Overview of Deel: Deel was established in 2018 in San Francisco and is a leader in global hiring and payroll services. Founded by Alex Bouaziz, Shuo Wang, and Ofer Simon, the platform addresses the challenges of recruiting international talent. Specializing in professional employer organization (PEO) services and payroll solutions, it caters to startups, small businesses, and HR teams managing remote workforces. The platform streamlines international hiring, payroll, and compliance, providing tools for handling local labor laws, multiple currencies, and international payroll taxes. With features like automated tax form collection, Employer of Record (EOR) services, and a user-friendly dashboard, it is a go-to solution for companies with a global workforce operating in over 150 countries.

32 | February 2024

Pros and Cons of Deel: Pros:

Cons:

•

Automated Compliance: Deel ensures contracts and payments follow local laws, providing businesses peace of mind regarding the legality of their global operations.

•

Learning Curve: Some users may ﬁnd its extensive features overwhelming initially, requiring time for new users to become experts.

•

Multiple Currencies: The platform supports payouts in various currencies, simplifying payments for international team members in their local currency.

Price Point: The cost can be a hurdle for small operations, making it potentially less cost-effective for businesses with very small teams.

•

Integration Limitations: While Deel incorporates major accounting software, some users may ﬁnd it lacking in broader third-party integrations, meaning it might not sync with every tool your business currently uses.

•

EOR Services: It acts as an employer of record, sparing businesses from the complicated process of establishing legal entities in different countries.

Attendance Management

Contractor Management

Document Management

Contact Management

HR & Payroll

Employee Self-Service Management

Compliance Management

Payroll Management Billing & Invoicing

Performance Management

Background Screening

Features of Deel:

Time & Attendance Management

Performance Appraisal

Contract Management Equipment Tracking

Reporting/Analytics

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Deel Plans: Plan Name

Price

EOR Contractors Global Payroll Deel HR Immigration

Starting at $599/month Starting at $49/month Custom Quote Free for up to 200 people Custom Quote

Deel Customer Reviews: “Necessary ally”: I am relieved to have Deel as my payroll platform. We the contractors needed a flexible tool like this that offers different methods of withdrawing your money, clarity on contract management, and many useful tools that are constantly added while keeping its GUI simple. The most valuable tool for me is the "advance Deel" tool that allows you to request multiple cash advances of your contract payments at very low rates. You don't have to wait for your client to pay you to have the funds. It would be more comfortable to have language management for the GUI, but that's more a desire than a need. Deel Helped Me Focus on My Job: Deel provides an intuitive and user-friendly platform that simplifies the entire process of working with international clients. As a programmer from Brazil, navigating through the platform was seamless, making it easy to understand and use. This helps me focus solely on my job instead of getting worried about my finances and how I'm going to receive payments that month. Once a month I open the app and check my

34 | February 2024

current contract, withdrawing to my account or advancing a payment. All documents and invoices are conveniently placed and it's easy to transfer everything to my accounting service. Another great thing to consider is customer support, available in multiple languages, which helped me when I got started. One small issue I had, which was more on my end, was relying on the Deel advance service. I had to pause a contract for a month, and when resuming it I couldn't use the advance as it required two consecutive months of payment. Great Platform (Robust and good support team): I have been using Deel for a year now and I have seen many new features coming all this time moreover the most important and best thing that I like is the fast withdrawal everything else is just the cherry on top + when you withdraw the support team is always there to support in case you need any other assistance. Regarding usability, I can add my fullday / half-day leave and new expenses, and payment tracking is just amazing. I think the wallet thing they have set up is a bit expensive to withdraw and use.

Case Study

THE DOSE OF

Innovation

Sustainability

Speaking of pharma giants, Johnson & Johnson comes into the mind without any second thought. A brand so enormous, that it’s impossible to miss it. From skin-care products, consumer products, medical devices, prescription pharmaceuticals, and hair-care products, they have it all. Headquartered in New Jersey, Johnson & Johnson was founded by three brothers in 1886. Robert Johnson, James Johnson, and Edward Johnson. They started by selling ready-to-use sterile surgical dressings. The common stock of the component is the component of the Dow Jones Industrial Average, and the company is ranked at number 40 on the 2023 Fortune 500 companies list of the United States Corporations.

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In 2023, the company split off its consumer healthcare business sector into a new publicly traded company called as Kenvue. It is exclusively focused on developing and producing pharmaceutical prescription drugs and medical device technologies. Johnson & Johnson is the world's most valuable company and has a prime credit rating of AAA. The company has a long history of innovation and product diversiﬁcation designed to improve human health and well-being. Via mergers, acquisitions, and the formation of new companies, Johnson & Johnson has become the world’s largest healthcare company. At present, the company employs approximately 1,19,000 people in more than 57 countries. It sells products in more than 175 countries and serves the pharmaceutical, consumer, and medical devices and diagnostics market. The focus is researchbased and to build technology-driven products.

Johnson & Johnson has issued dividends to shareholders every quarter since 1944.

Sales gures have been on a constant rise for 75 years.

Dividends have been on the rise for 46 consecutive years.

The company was ranked in the 36th position on the 2007 Fortune 500 companies list.

The investment returns for shareholders have averaged more than 17% over the past 20 years.

Start Thinking About Purchasing J&J's Stocks! Here's Why: Johnson & Johnson has reported more than two decades of double-digit revenue earnings. The returns provided by the company to its shareholders are impeccable. Over the past 5 years, the returns for shareholders have averaged almost 30%. The CAGR of the company over 10 years shows the shareholder returns exceeding other indices. Some reasons for shareholders to be satisﬁed are:

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Marketing Strategy of J&J: Johnson & Johnson is one of the best multinational corporations that operates in various sectors like healthcare, pharmaceutical, consumer goods, and more. The company’s products treat a wide range of conditions like cancer, cardiovascular disease, and infectious diseases. It leads the medical device industry too. In the context of global marketing strategy, the company has kept up with the times and has established a strong network for distribution purposes. Let’s go through some marketing strategies of J&J:

Branding and trust building: A strong brand that shows continuous growth is bound to make it big. Despite the ﬁerce competition in the market, Johnson & Johnson has been successful in raising the bar constantly. Consumers love relatability and emotional connection when they see a commercial. The “Band-Aid Brand” campaign did just that. The company prioritizes authenticity to the fullest. Any type of customer issues are addressed immediately which depicts accountability and integrity.

Innovation and Research: Johnson & Johnson holds high regard for research and innovation as part of its marketing strategy. It invests heavily in R&D to develop products that solve consumers' issues daily. E.g. the Ebola vaccine. It was developed rapidly in a short period in response to the 2014-2016 West African epidemic. The company conducts regular clinical trials and evidence-based marketing to support the potency of its products. The company acknowledges the fact that ideas can be generated from anywhere and everywhere. Hence, they encourage external contributions via crowdsourcing platforms like InnoCentive and JLabs. Intellectual Property Rights are signiﬁcantly regarded as for securing patents, trademarks, and copyrights.

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Multi-channel marketing: Multi-channel marketing is an inclusive approach that makes use of multiple communication platforms and points of contact. The brand’s omnipresence on digital mediums like social media, online channels, search engines, and e-commerce websites makes the brand reach a humongous number of people. The engagement rates and visibility of diverse audiences are immense.

Partnerships and Collaborations: Research collaborations with academic institutions, research organizations, and non-profit firms come together with Johnson & Johnson to conduct in-depth research and scrutiny to develop innovative solutions to face medical challenges. Alliances with distributors, wholesalers, and retail chains around the globe prove significant in capturing the attention of a global audience. These partnerships provide mutual benefits to leverage their respective strengths and networks.

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Competitors:

1. Pzer

2. Novartis

Ÿ Product type: Pharmaceutical and medical equipment Ÿ Industry: Healthcare Ÿ Revenue: $12.734B (June 30, 2023) Ÿ Market Cap: $191.62B (September 11, 2023).

Ÿ Product Type: Pharmaceutical and medical equipment Ÿ Industry: Healthcare Ÿ Revenue: $13.936B (June 30, 2023) Ÿ Market Cap: $210.35B (September 12, 2023)

Pfizer is one of the largest pharmaceutical and research-based companies. It manufactures vaccines and medicines for many areas of medicine including oncology, cardiology, immunology, diabetology, and many more. To manage its commercial operations the company gets help from its two business segments, namely, Pfizer Innovative Health, and Pfizer Essential Health. The company has an excellent R&D wing that comes up with excellent and innovative products.

Novartis is a Swiss pharmaceutical company headquartered in Basel, Switzerland. It is considered as one of the largest in the pharmacy sector by sales and market capitalization. It produces medicines for respiratory and infectious diseases, neuroscience, dermatology, urinary issues, visual issues, and animal health problems. The main focus of Novartis is to research, develop, and promote thoughtful products related to medicine that will help to cure the suffering of people and help them lead a better quality of life.

5. Roche

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Ÿ Product Type: Pharmaceutical and medical equipment Ÿ Industry: Healthcare Ÿ Revenue: $69.608B (2022) Ÿ Market Cap: $231.58 Billion (September 2023)

3. Bayer

4. Merck

Ÿ Product Type: Pharmaceutical and medical equipment Ÿ Industry: Healthcare Ÿ Revenue: $15,445B (March 31, 2023) Ÿ Market Cap: $54.19B (September 2023)

Ÿ Product Type: Pharmaceutical and medical equipment Ÿ Industry: Healthcare Ÿ Revenue: $15.035B (June 30, 2023) Ÿ Market Cap: $275.57B (September 12, 2023).

A life science, and pharmaceutical company, based in Germany, Bayer, is headquartered in Germany. It is a multinational company with its core skills in the life science ﬁelds of agriculture and healthcare. The organization’s main business idea includes veterinary, human medicines, agriculture chemicals, and biotechnology products. The organization's main strength lies in the products related to pediatric vitamins and dietary supplements which have a total share of 25%.

One of the largest pharmaceutical companies in the world, Merck is headquartered in the United States. It was founded in the year 1891; it is a global healthcare company. The company provides various health solutions through its vaccines, medicines, and animal health products. The Animal Health segment produces and sells animal health products, including vaccines. They are sold to animal producers, veterinarians, and distributors. The Company's Healthcare Services offer services and solutions that will focus on engagement, health analytics, and clinical services.

The Swiss healthcare company, Roche operates worldwide under two divisions i.e. Diagnostics and Pharmaceuticals. Roche is one of the pioneers to commence targeted treatments for patients. With its strength in pharmaceuticals and diagnostics, the company is prepared well to promote customized healthcare. Two-thirds of the diagnostics projects are based on their research and development. The company boasts of producing a variety of antiretroviral drugs and HIV tests.

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Weaknesses of J&J: 1. Litigation risks:

Competitive Advantage: 1. Heavy investments in research and development:

The company faces potential litigation risks from various government investigations that can result in high costs and damage its reputation. As the litigations go on for a prolonged period, the news spreads globally, directly affecting the consumption of the products and resulting in low sales volumes.

Johnson & Johnson spends a huge amount on research and development which is a key factor. To develop new products and technologies, that improve the patient results and to meet unmet medical needs the amount of investment becomes mandatory. The investments are focused on therapeutic areas like oncology, neuroscience, infectious diseases, and immunology.

2. Product recalls:

2. Thorough Global Reach:

The pharmaceuticals segment has seen sluggish growth in recent years due to increased competition and pricing pressure. It has impacted the company’s overall growth in terms of sales ﬁgures.

With operations in over 60 countries, Johnson & Johnson has a global reach. This presence allows the company to access a diverse range of resources and markets. It diminishes the dependence on a single region. The extensive reach helps the company to target a diverse audience, unlike its competitors, who have targets region-wise. 3. Excellent Supply Chain Management: The heavy investments in technology and processes improve the efﬁciency of the supply chain. Johnson & Johnson’s competitive advantage also accommodates its effective supply chain. It allows the company to manage costs and respond quickly to the market demand. It is an important factor for ﬁelds like healthcare, where speed and availability are quite vital. 4. Innovative Culture: The company has a legacy of innovation with many groundbreaking products and technologies that have transformed the healthcare sector. The innovation culture is backed by collaborations and partnerships, academic institutions, research organizations, and other companies. By adhering to an innovative culture, Johnson & Johnson can continue to bring new products and technologies to the market that address the unmet medical needs of the people.

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The company has often faced recalls which has impacted its reputation and ﬁnancial performance. Handling the product recalls is a daunting task for the customers, as they don't get to use the product and have to return it. It becomes a hassle for them. 3. Slow growth in some segments:

4. Currency risks: Johnson & Johnson has its operations in various countries and is exposed to currency risks that can impact its ﬁnancial performance. The exchange rates may shift from one number to a different number abruptly. So it is risky for the company to carry out smooth business in all the functioning areas. 5. Patent expirations: Some of the important products of the company suffer from expired patents that have led to increased competition and pricing pressure. Conclusion: Johnson & Johnson is a brand that has a legacy of its own. Sustainability and continuous efforts towards research and innovation are a culture nurtured at all times. The company knows its priorities straight and remains stuck to them no matter what. The company’s commitment to consumer safety is impeccable. Crisis communication is also an element to learn from the brand. Sustained trust and resilience is what it is known for.

THE PSYCHIC PERSPECTIVE: A Cost-Free Approach to Enhancing Business Decision-Making

n the complex tapestry of modern business, the clarity of decision-making is often obscured by data overload and unpredictable market dynamics.

Amidst this, the Psychic Perspective in Business emerges as a refreshing, cost-free approach to augmenting business acumen. Leveraging intuition and insights beyond the reach of conventional analytics, this approach beckons a deeper understanding of market trends, employee morale, and customer needs. Cultivating Intuition

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Developing a Mindful Workspace: At its core, the psychic perspective relies on honed intuition, a seemingly ethereal faculty that resides within every business leader. Cultivating this aspect involves creating a mindful workspace that encourages reﬂective thinking. This can be achieved by allocating time for meditation and encouraging a culture where silent contemplation is respected and valued. In these moments of stillness, leaders often report epiphanies or gut feelings that guide their next course of action.

Training the Intuitive Muscle: Like any skill, intuition can be developed with practice. Begin by making small predictions based on gut feelings in low-risk situations and gradually increase the stakes as your conﬁdence grows. Journaling decisions and their outcomes is an effective way to track progress and patterns, ultimately sharpening the intuitive sense.

Leveraging External Resources: As part of developing intuition, leaders can engage with external resources to expand their

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perspective. For instance, a free psychic reading could serve as an unconventional yet enlightening experience that prompts leaders to view their business challenges from a completely different angle. While the validity of such readings can be subjective, the exercise itself can stimulate the leader’s own intuitive processes and potentially unlock new insights.

Encouraging a Holistic Team Approach Ÿ

Fostering Intuitive Collaboration: The Psychic Perspective in Business thrives in an environment where team members feel comfortable expressing their instincts. Facilitating sessions where employees are encouraged to share their gut feelings about projects or decisions can lead to valuable insights that might not emerge from data alone.

Building Collective Intuition: Teams with diverse experiences and backgrounds can create a collective intuition that is more powerful than the sum of its parts. Encourage team members to voice their hunches and explore them without immediate judgment. This diversity of intuition can lead to a more robust and nuanced approach to business challenges.

Integrating Intuition with Data Ÿ

Balancing Quantitative with Qualitative: In the domain of business, data is indisputably valuable. However, slavish reliance on data without the balance of intuition can lead to rigid decision-making. To counteract this, successful leaders integrate their gut feelings with hard data. For example, when predictive models fail to reach a consensus on a market trend, a leader’s intuition might tip the scales. Bulleting the Synergy: To effectively blend intuition with data, consider the following steps:

Evaluate the available data and acknowledge its limitations.

Reﬂect on past experiences and outcomes of similar situations.

Weigh the data against your gut feeling, checking for alignment or disparity. Ÿ Make a provisional decision based on data, then adjust it slightly with your intuition if necessary.

Case Studies and Real-World Applications Ÿ

Continuously reﬁne this balance through reﬂection and adjustment.

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Analyzing Success Stories: Many business leaders who have relied on their intuition can recount specific instances where it led to success. Analyzing these case studies helps in understanding the conditions under which intuitive decisions were made and the thought processes involved. Learning from Failures: Equally important is the examination of failures. Intuition is not infallible, and understanding the circumstances where it led astray can provide critical lessons. This reflective practice ensures that the use of intuition is continuously refined and not blindly trusted.

Strategic Intuition in Leadership Development Ÿ

Integrating into Leadership Training: The most forwardthinking companies are integrating the development of intuitive skills into their leadership training programs. This includes exercises designed to simulate decisionmaking scenarios where intuition must be relied upon, thereby fostering conﬁdence in leaders to trust their gut alongside analytics.

Empowering Decisive Action: Empowering leaders to make decisive actions based on a combination of analytics and intuition can result in a more agile and proactive business environment. Leaders who trust their intuition are often more adept at navigating through uncertainty and ambiguity, which are everpresent in the business world.

Conclusion The psychic perspective in business is not about eschewing data or abandoning analytical rigor; it is about enhancing these with the depth of human insight. It represents a cost-free, often underutilized resource that can provide a competitive edge in decisionmaking. As we recognize the power of intuition, we begin to see its value not as a replacement for data, but as a complementary force that, when harnessed correctly, can lead to greater innovation and strategic foresight in business. In a world that is rapidly changing and increasingly complex, the Psychic Perspective in Business offers a timeless tool: the human instinct, reﬁned and applied with intention.

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