What is the Untold Story of Kellogg's Breakfast Mate Failure?
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DearReaders,
WelcometothelatesteditionofTheEnterpriseWorld,whereweproudlypresent"TheMost SuccessfulBusinessLeadertoWatchOut."Inthisissue,webringyouinspiringstoriesof visionaryleaderswhohaveachievedremarkablesuccessintheirrespectivefieldsandarepoised tomakeevengreaterstridesinthecomingyear
AtTheEnterpriseWorld,wearecommittedtoshowcasingthejourneysofexceptionalindividuals whoembodythespiritofentrepreneurship,innovation,andexcellence.Throughinsightful interviews,thought-provokingarticles,andin-depthprofiles,weaimtoprovideourreaderswith valuableinsightsintothestrategies,philosophies,andpracticesthathavepropelledtheseleaders tothepinnacleofsuccess.
Fromdisruptivestartupstoestablishedindustrygiants,eachfeaturedleaderhasdemonstrateda uniqueblendofforesight,resilience,andleadershipacumeninnavigatingthechallengesof today'sbusinesslandscape.Whethertheyarerevolutionizingtraditionalindustries,driving technologicalinnovation,orchampioningsocialandenvironmentalcauses,theseleadersserveas inspiringrolemodelsforaspiringentrepreneursandseasonedprofessionalsalike.
Asyouexplorethestoriesoftheseremarkableindividuals,weencourageyoutoreflectontheir experiences,learnings,andstrategiesforsuccess.Maytheirjourneysinspireyoutopursueyour ownentrepreneurialdreams,overcomeobstacleswithresilience,andstriveforexcellenceinall yourendeavors.
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Shalmali W.Forthecoverreadabout-
Ming-ChienChyustandsasanimpactfulpioneeronthecuttingedgeof healthcareengineering.Withacareercharacterizedbyinnovationand dedication,Chyuhasleftanindeliblemarkonthefield.Hisgroundbreaking workandvisionarythinkinghavenotonlyadvancedtheboundariesof healthcaretechnologybuthavealsosignificantlyimprovedpatientcare.
Inthisbriefexploration,wewilldelveintotheremarkablejourneyand achievementsofDr.Ming-ChienChyu,sheddinglightonthetransformative impacthehashadinshapingthelandscapeofhealthcareengineering.
TheIllustriousJourneyofDr.Ming-ChienChyu
Dr.Ming-ChienChyuisaProfessorintheDepartmentofMechanical Engineering,TexasTechUniversityandanAdjunctProfessorintheSchoolof Medicine,TexasTechUniversityHealthSciencesCenter.Dr.Chyuhasbeena staunchadvocateforcollaborationbetweenengineeringandhealthcare.He hasearnedrecognitionasatrailblazerinHealthcareEngineering,often referredtoasthe"FatherofHealthcareEngineering"by18prominentglobal magazinesbasedintheUnitedStates.
HeholdstheesteemedpositionofFoundingPresidentwithintheHealthcare EngineeringAllianceSociety(HEALS),arenownedglobalorganization dedicatedtoenhancingandadvancinghealthcarethroughtheapplicationof engineeringprinciples.
Ming-ChienChyustandsasanimpactfulpioneeronthecuttingedgeof
healthcareengineering.Withacareercharacterizedbyinnovationand dedication,Chyuhasleftanindeliblemarkonthefield.His groundbreakingworkandvisionarythinkinghavenotonlyadvancedtheboundaries ofhealthcaretechnologybuthavealsosignificantlyimprovedpatientcare.
Inthisbriefexploration,wewilldelveintotheremarkablejourneyandachievements ofDr.Ming-ChienChyu,sheddinglightonthetransformativeimpacthehashadin shapingthelandscapeofhealthcareengineering.
TheIllustriousJourneyofDr.Ming-ChienChyu
Dr.Ming-ChienChyuisaProfessorintheDepartmentofMechanicalEngineering, TexasTechUniversityandanAdjunctProfessorintheSchoolofMedicine,Texas TechUniversityHealthSciencesCenter.Dr.Chyuhasbeenastaunchadvocatefor collaborationbetweenengineeringandhealthcare.Hehasearnedrecognitionasa trailblazerinHealthcareEngineering,oftenreferredtoasthe"FatherofHealthcare Engineering"by18prominentglobalmagazinesbasedintheUnitedStates.
HeholdstheesteemedpositionofFoundingPresidentwithintheHealthcare EngineeringAllianceSociety(HEALS),arenownedglobalorganizationdedicatedto enhancingandadvancinghealthcarethroughtheapplicationofengineering principles.Thisdistinguishedorganizationiscommittedtobridgingthedivide betweenhealthcareandengineering,preparingbothengineeringstudentsand professionalsforimpactfulroleswithinthehealthcaresector.Italsostrivesto empowerhealthcareprofessionalstoharnessengineeringmethodologiesin addressinghealthcarechallenges.
Dr.Chyuhasconductedresearchfundedbythe NationalInstitutesofHealth,NationalScience Foundation,USDepartmentofEnergy,US DepartmentofAgriculture,national laboratories,professionalsocieties,state government,privatefoundations,andindustry Heparticipatedinsuperconductorresearchat ArgonneNationalLaboratory,designofthe InternationalSpaceStationatNASAJohnson SpaceCenter,andnuclearenergyresearchat SandiaNationalLaboratories.
Heservedonanumberoftechnicalcommittees inAmericanSocietyofMechanicalEngineers (ASME)andAmericanSocietyofHeating, Refrigerating,andAir-ConditioningEngineers (ASHRAE),includingtheChairofthe SuperconductivityTechnicalCommitteeinthe AdvancedEnergySystemsDivisionofASME.
Hehaspublished200technicalpublications including140archivaljournalpapersin engineeringandhealthcare.Hisresearch activitiescoverawidespectrumofspecialties fromepilepsytocancerdetectiontosurgery, frombonetojointtomusclebiomechanics, frombiophysicalstimulationstodietary supplementsforintervention,from mathematicalanalysistomodelsimulationto experiment,fromlaboratorytoanimalto humanstudies.
Dr.ChyuisaFellowofASME,aFellowof AmericanCollegeofHealthcareTrustees,and hasreceivedmorethan35honors/awards includingthosefrom18US-basedglobal professionalmagazines,suchas "World’s10 MostInfluentialEngineeringandTechnology Leadersin2023", "The Most Influential Leaders Across the Globe 2023”, “Transdisciplinary Innovation Award”, “Impactful Pioneer Award”,"Thought LeadershipAward","MostInfluentialLeaders inEngineering&TechnologyUSA",“World's VisionaryLeadersMakingaDifference–2022”,“Top100Innovators&Entrepreneurs”, "Top10EminentLeadersintheUSHealthcare Industry2023",“TransformationalBusiness LeadersoftheYear”,“BestInspiringLeaders oftheYear2022”,“MostVisionaryEducation LeadersintheUS”,“30MostInspiringLeaders toWatch2022”,and“InnovationExcellence
Award”.ItisunusualforDr.Chyuasanengineeringprofessortohave wonthefollowingprestigiousawardsinHealthcarefromfourglobal professionalmagazines: "World's Most Influential Leaders Making an Impact in Healthcare, 2023", "MostInfluentialLeadersinHealthcarein theUS–2022","10MostInnovativeHealthcareLeaderstoWatchinthe World-2022",and"Top10EminentLeadersintheUSHealthcare Industry2023”.TheHealthcareEngineeringAllianceSocietyhe establishedhasbeenrecognizedasoneofthe“MostInfluential Companies&OrganizationsoftheYear”(2022).Otherawardshehas receivedinclude“OutstandingResearcher”,“AwardofExcellence”, “BestPaper”,“MostUsefulPaper”,“ExcellenceinTeaching”,“Professor oftheYear”,“MostInfluentialFacultyMember”,and“Distinguished Achievement”fromgovernment,professionalsocieties,foundations, industry,university,andstudentorganization.
Dr.Chyuhasbeenakeyfigurein startingandorganizingservice platformsatHEALS.He'sbeenvitalin connectingmedicalexpertswho've developedinnovativeideaswith engineers,researchers,consultants,and companiestoguidetheirjourney throughFDAapproval,manufacturing, andcommercialization.
Simultaneously,hehashelped engineers,engineering professors/researchers,andcompanies connectwithclinicianstoensuretheir inventionsmakearealimpacton patients.
Withhisextensiveexperience,he's establishedaplatform,CoCaCo (Connect,Catalyze,Collaborate)that encouragescollaborationamong healthcareprofessionals,engineers, researchers,inventors,consultants, investors,entrepreneurs,and companies.Thisteamworkisfocused onsuccessfullybringingnewmedical devicesandinnovativehealthcare technologiestothemarket.The platformbridgesgapsnotonlybetween healthcareandengineering,butalso betweenacademiaandindustry.
Theplatformprimarilyservesasa centralhubforbringingtogether varioustechnicalprojectsdedicatedto addressingunmetpatientcareneeds. Theseprojectsmainlyoriginatefrom clinicians,engineers,andmedical device/technologycompanies,seeking collaborationsthatencompassthe entireprocess—frominitialidea, research,design,prototyping,testing, andclinicaltrials,allthewaythrough regulatorycompliance,FDA clearance/approval,manufacturing,and securingcapitalfunding.
Additionally,thisplatformpresentsvaluable opportunitiesforengineeringstudentstogain practical,hands-onexperiencebyactively participatinginreal-worldhealthcareprojects, workingalongsideclinicians,engineers,andwellestablishedcompanies.
Dr.Chyuhasdevelopedapowerfulresourcefor studentsandhealthcareengineeringprofessionals. It'sauser-friendlyplatformcalledMedicalDevice Net,offeringcomprehensiveinformationonall medicaldevices,includingthemostrecentFDAcleared/approvedones,totalingover220,000.This platformiscontinuallyupdatedtostaycurrent.
Forengineeringresearchersandstudents conductinghealthcareresearch,itisoftena dilemmawhensearchingfortherightvenueto publishtheirresults.Theirpapersmightberejected byengineeringjournalsfortoomuchhealthcare
contentandhardtofindqualifiedengineeringreviewersto reviewtheirmanuscripts.Ontheotherhand,theymightbe alsorejectedbyhealthcare/biomedicaljournalsfortoo muchengineeringcontentandnoqualifiedreviewers.
Thesameproblemfaceshealthcare/biomedicalresearchers tryingtopublishtheirengineeringpapers.Todealwith suchissue,Dr.Chyuhasfoundedandservedasthe foundingeditor-in-chiefoftheJournalofHealthcare Engineering.Itisoneofthefirstjournalsthatpublish scientificarticlesontheintersectionofhealthcareand engineering.Italsoencouragescollaborativeresearchin thisfield,focusingonthedirectimpactonpatient outcomes.
Dr.ChyuhasalsointroducedtheHealthcareEngineering OnlineCommunities,bringinghealthcareandengineering communitiestogetherandprovidingupdatedinformation aboutmorethan500topicsfromartificialintelligenceto 3Dprintingforsurgery,engineeringforcancerdiagnosis, andnanomedicine.
Dr.Chyuplayedapivotalroleasavisionaryleader,guidinga groupof40respectedglobalexpertsincreatingasignificant whitepaperin2015.Thisimportantdocument,whichisalso prominentlyfeaturedonWikipedia.org,offersathoroughand authoritativedefinitionofHealthcareEngineering.Itclarifies HealthcareEngineeringasanacademicdiscipline,aspecialized fieldofexpertise,andadistinguishedprofession.Thepaper elaboratesonitsprimarypurpose,broadscope,relevanttopics, suitableplatforms,valuablecontributions,educational pathways,collaborativepotential,andpromisingfuture prospects.
Thisinfluentialpublication,dulyrecognizedandcitedby numerousreputablepublications,hasalreadybecomea cornerstoneinshapingthedevelopmentofHealthcare Engineeringworldwide.Itslastingimpactisexpectedtoendure formanyyearstocome.
Ming-Chien Chyu |
Professor
Dr.Chyuhaslaunchedaplatformwiththeaimofhelping engineeringstudentsandyoungengineerssucceedinthe healthcareindustry,whilealsoassistingthehealthcaresectorin recruitingwell-qualifiedengineers.Thehealthcareindustry requiresmoreskilledengineers,bothintermsofquantityand quality,acrossvariousengineeringdisciplines.
However,asignificantchallengeisthatthemajorityofexisting engineeringcurricula,especiallyattheundergraduatelevel,do notprovidesufficientexposuretohealthcareorbiomedicine, exceptforbiomedicalengineering.Despitethis,thehealthcare industryisingreatneedofengineersfromfieldsotherthan biomedicalengineering,particularlythoseincomputer, chemical,electrical,andmechanicalengineering.Unfortunately, manyengineeringstudentsareunawareofthenumerouscareer opportunitiesavailableinthehealthcaresector.
Dr.Chyuhastakenpioneeringstepsinpreparingengineering studentsforhealthcarecareersbyintroducingaHealthcare EngineeringCertificateProgram.Thisprogramfeaturesan innovativeapproachcalled"Cutting-EdgeCoursesCustomized" (CeCoCu),whichallowsindividualstotailortheirlearning experiencetotheirbackgrounds,interests,careergoals,and marketdemands.Itempowerslearnerstodeterminethecourse topics,objectives,andscopethatbestsuittheirneeds.
Thiscertificateprogramservesatriplepurpose.Itnotonly preparesengineeringstudentsforhealthcarecareers,butalso facilitatesthetransitionofpracticingengineersfromvarious industrialsectorsintohealthcareandenableshealthcare professionals,suchasphysicians,dentists,nurses,pharmacists, andalliedhealthexperts,tointegrateengineeringprinciplesinto theirpractice,problem-solving,andhealthcareadvancement.
Dr.Chyucollaborateswithhealthcareengineeringprofessionals andindustryleaderstodevisestrategiesthatenhancethe preparationofengineeringstudentsforhealthcareroles.Healso assistsuniversityprofessorsandadministratorsinrefiningtheir curriculatomeettheevolvingneedsofthehealthcareindustry
Dr.Chyuwasthedrivingforcebehindaleading graduatehealthcareengineeringprogramatTexasTech University.Hehasintroducedgroundbreaking initiatives,suchastheworld'sfirstplatformtoassist engineersandengineeringstudentsintheirpursuitof careersandinternshipsinthehealthcareindustry Additionally,hehasdevelopedaplatformtosimplify therecruitmentprocessforhealthcarecompanies seekinghighlyskilledengineersandpromising engineeringstudents.
Dr.Chyu'sbrainchild,theHealthcareEngineering MentoringProgram,isavaluableresource.Inthis program,committedhealthcareengineering professionalsandindustryleadersgenerouslycontribute theirtime,knowledge,expertise,andexperience.Their primarygoalistosupportengineeringstudentsasthey embarkoncareersinhealthcareandmedicaltechnology whileempoweringyounghealthcareengineerstothrive intheirrespectivefields.
“Dr.Chyuhasbeenapioneerinthefieldofhealthcare engineeringandwasoneoftheearlyadvocatesfor applyingengineeringpracticestoeffortstoenhancethe deliveryofhealthcare.”
-JamesP.Bagian,MD,PE,USNationalAcademyof Medicine,USNationalAcademyofEngineering,former NASAAstronaut
“Dr.Chyumayhavealreadysecuredahistorical positioninthedevelopmentofhealthcareengineering.”
-FazleHussain,PhD,USNationalAcademyof Engineering,TheWorldAcademyofScience
Headquarters: Warsaw, Masovian Voivodeship
Founded: 2006
Size: 1,001-5,000 employees
Revenue: $204.9 Million
Britenet, a prominent IT rm, has been in the industry for 16+ years, creating innovative tech solutions. With a diverse team, including entrepreneurs and experts, they adapt to market changes. Starting small in 2006 with 10 employees, grown to over 1000 specialists, offering various services. It prioritizes trust, longterm relationships, and exibility as it expands in Poland and internationally.
Headquarters: Lakewood, Colorado
Founded: 1998
Size: 1,001-5,000 employees
Revenue: $630.2 Million
Itransition is a trusted global software company with 20+ years of experience. It serves clients from 40+ countries, from small businesses to Fortune 500 companies, offering various software services. With a team of 3000 skilled IT professionals, it can handle any project size. Their methods and efcient model have earned them recognition as a top outsourcing provider by industry authorities like IOAP and Software Magazine.
Headquarters: New York
Founded: 2019
Size: 501-1,000 employees
Revenue: N/A
Headquarters: Miami, Florida
Founded: 2003
Size: 1,001-5,000 employees
Revenue: $109.0 Million
LeverX, founded in 2003, focuses on SAP solutions. By merging LeverX and Emerline, it provides full-cycle technology services for business transformations. It has 20+ years of experience, collaborating with SAP as a Preferred Vendor. It prioritizes talent acquisition and maintains partnerships with universities. As an SAP Gold Partner, LeverX has completed 950+ projects for 800+ customers. Emerline offers software engineering services globally, specializing in web and mobile platforms. LeverX and Emerline work together to deliver innovative solutions for various industries.
Cloudight stands out as a premier full-service provider specializing in industrial digital transformation. Boasting a team of over 1000 procient IT strategists, consultants, data scientists, cloud specialists, and top-notch software architects, Cloudight elevates enterprise digitalization to unprecedented heights. From conceptualization to development and implementation, it accompanies companies throughout their journey. Leveraging its extensive experience and expertise, it strives to be your exible, dependable, and forward-thinking long-term partner.
Headquarters: Poland
Founded: 2010
Size: 51-200 employees
Revenue: $22.6 million
TestArmy Group has been helping clients improve their projects for 10 years. It focuses on making software safe, functional, and without errors before it’s released. It’s growing in Central Europe and has completed over 800 projects. Most clients come back because they trust TestArmy, especially in cybersecurity. It has certications and is recognized as a top company. The brand is exible, adapts to clients’ needs, and has lots of experience. It cares about keeping clients’ promises to their customers and making sure their products work well.
Headquarters: Tallinn
Founded: 2011
Size: 51-200 employees
Revenue: $16 Million
Lightpoint Global has been making software for over 12 years, always focusing on clients’ needs. They’re experts in IT consulting, web development, software testing, UI/UX design, and IT infrastructure. It works with businesses, big and small, providing tailored solutions to meet their needs. With years of experience, Lightpoint Global is known for doing top-notch work and serving a wide range of clients.
Headquarters: San Diego, California
Founded: 2000
Size: 201-500 employees
Revenue: $25.0 million
EffectiveSoft Software Outsourcing started in 2000. It makes software for other companies. It has over 300 workers and has nished more than 1500 projects. The company focuses on quality and making clients happy. It works with clients all over the world. The company’s goal is to use the best technology to make custom solutions for each client. It wants to be transparent and deliver on time. They are proud that many clients stay with them for a long time.
Headquarters: Kraków, małopolskie
Founded: 2003
Size: 11-50 employees
Revenue: N/A
This company has a team of experts in IT security. It helps with various IT solutions like web, mobile, and cloud. Its focus is working closely with clients and providing support from start to nish. Also, share its knowledge by speaking at IT security events around the globe.
Conclusion:
In this article, we've looked at the best IT companies in Poland.
From big names like Avenga and Itransition to local favorites like Britenet and LeverX, each company brings its strengths to the table. They're all focused on making their clients happy, taking care of their employees, and staying ahead in the tech game. Together, they're shaping the future of technology not only in Poland but around the world.
Inlinewiththeincreasingnumberof companiesthattakefulladvantageof cloudcomputingduringtheirdaily operations,thenecessitytokeepcloud costsundercontrolgrowsmoreandmore apparentfortheirITteams.Onetoolthat hasgainedsignificantpopularityamong organizationsforcloudcostmanagement isDatadog.Inthispost,wewilloutline somebestpracticesforefficientDatadog costsavingsthatcompaniescan implementtosimplifytheirDatadog expenses,improvethemanagementof theircloudcosts,andderivemaximum benefitfromDatadogpricing.
Cloudcostmanagementisakeypartof cloudcomputing,andorganizationsneed instrumentsthatwouldsimplifythe managementofcloudcostsforthem. AmongsuchplatformsisDatadog,which offersseveralcapabilitiesforcloudcost management,suchasmonitoringone’s cloudexpenses,analyzingtheincurred costs,andoptimizingtheoverallcost associatedwithcloudcomputing.Butif notmanagedwell,thepriceitselfmay pileupquitefast,amountingto considerablecosts,whichcouldbecome burdensometobusinesses.Inthisarticle, wearegoingtosummarisesometipsand referencesonhowtomanageDatadog costsandhowtoapproachcostreduction.
Datadogisarenownedcloudmonitoring platformthatoffersorganizationsanallinclusivesceneoftheirfullIT infrastructure.Itgathersinformationfrom allsortsoflocations–fromapplications anddatabasestoserversandcloud services,sotospeak–toprovideafull monitoringandanalyticssuite.Datadog hasbecomeaplatformonwhichITteams turnwhentheytrytomaketheir operationsmoreeffectiveandrelyon credibleinformationasabasisfor reasonabledecisions.
Oneofthemanykeyadvantagesof havingDatadogcloudcost managementisthatitdelivers financialtransparencyforthecloud inanorganization.Itiscapableof trackingthewayusersutilizethe cloud,detectingweaknesses,and pointingatopportunitiesforcost savingthatcomewithcloud resourcemanagement.Someofthe keyfeaturesofDatadogthatare relevanttocostreductioninclude:
Real-timemonitoring:Datadog offerslivevisibilityacrosscloud consumptionaswellas performance,enablingusersto quicklyidentifyissues.
Costanalytics:Datadogprovides deepcostanalyticsthatreporthow muchisbeingspentonvarious cloudresources.Thisenablesthe userstopointoutareasthatneed costreduction.
Resourceusageoptimization: OrganizationscanutilizeDatadog tofindwaysinwhichtheycando morewiththeirexistingresources andminimizeoperationalexpenses inthecloud.Assumingitsspeed anddealingwithmisplacedor otherabusedreserves,itcanenable ITgroupstosettleonasset-sharing choicesthatresultintremendous costreservefunds.
Theneedforeffectivecostreduction
Costmanagementisanintegralpartofgoodbusinessstructuresanditisevenmore emphasizedwhenitcomestosmallandmedium-sizedbusinesses.Neglectingcost optimizationregardingcloudusagecouldresultinhugefinancialwaste,especially duringvolatileeconomicclimates.Byadoptingappropriatestrategies,businessesare abletocutdowntheircloudcostsandinsteadchannelthesavedresourcestopromoting andexpandingtheiractivities.
Theimpactofunoptimizedexpensesonbusinessperformance
Cloudwastedelayscloudcanbeaproblemforanorganization’sbudgetand,inmost cases,impactnegativelyontheoverallperformanceoftheorganization.Spendingtoo muchoncloudresourcesmayleadtocostoverrunsthatcanruinabalancesheetand interferewithanorganization’scashflow.Italsoaffectsthecapacityofabusinessto investinnewprojects,productsorservicesthatspurgrowth.
TooptimizeDatadogcostreduction,businessescanincorporatethefollowingbest practices:
Definecostreductiongoals:ClearlyoutlinetheobjectivesandKPIsrelatingtocost minimization.Itwillassistyouinevaluatingtheoutcomeofyoureffortsandthe shapeofyourgoals.
Usecostallocationtags:Usecostallocationtagstogroupthecloudchargesand findoutareasthatcostyouunnecessarybills.
Optimizeresourceutilization:Reviewwhatresourcesyouuseanddeterminethe waysinwhichyouarewastingresources.Foragivencase,youshoulddetermine whatyouneedtoimprove,andifthereisaneedtoimproveyourresources,thenyou changethewayyouallocateresources.
Right-sizeinstancetypes:Usingright-sizeinstancetypescanbecost-effective becauseyouareabletoselectinstancesthatmatchyourapplicationandworkload requirements.
Schedulenon-criticalworkloads:Inthiscase,non-criticalworkloadsshouldbe programmedtoberunduringtheoff-peakhourswhentheamountoftimetheservice isusedisattenuatedandsoarethecosts.
Datadogisaneffectivecloudcost managementplatformforcostdecreaseand resourceallocationoptimization.However, applyingthebestpracticesdescribedinthis articlegivesacompanyanopportunityto optimizeitsDatadogexpensesandmeetits overallcloudcostmanagementobjectives. Thismeansthattheimplementationofall thesestrategiesmaychangethefinancial performancesideoftheenterprise positively,allowingthecompanytoinvestin growthopportunities.
Fororganizationsaimingtostreamlinethe expensesinvolvingtheuseofcloud technology,cloudcostmanagementis highlycritical.Datadogisagreatplatform forcloudcostmanagementbut implementingiteasilywithoutagood designplanislikelytocostafortuneinthe longrun.Byembracingthebeststrategies discussedinthisarticleconcerningDatadog, businessescanpreparetoreducetheircosts significantly,hencebenefittingfrom increasedrevenuesattheendofthefiscal year.Ifyouwanttoknowmoreabouthow tooptimizetheDatadogcosts,takealookat Finout,asitprovidesyouwithadetailed manualonthegivenissues.
Kellogg's Breakfast Mate was a breakfast product introduced by Kellogg's, a renowned food company known for its cereal and snack offerings. Breakfast Mates aims to provide consumers with a convenient and quick breakfast solution, ideal for busy mornings or on-the-go lifestyles. The product typically consisted of a combination of ingredients such as cereal, fruit, nuts, and yogurt, packaged together in a single serving container. With its promise of convenience and nutrition, Kellogg's Breakfast Mates entered the market as a potential solution for consumers seeking a hassle-free breakfast option.
Launch Year: 1998
Discontinued Year:
Company/Parent Company:
Price:
Competitors:
Total Invested Amount in Marketing:
Kids can prepare breakfast for themselves and they do not have to depend on their parents.
A ready-to-eat perfect snack during any time of the day. Due to increased working hours of the day, many people in the U.S. do not get enough time to make food for themselves. So Breakfast Mates would have been an easy choice for them.
Competing with the fast-food industry. People do not have any choice but to eat highly nutritious food when it comes to the fast-food industry. However, Breakfast Mates offers a healthy and ready-to-eat option to kill your starving and not compromise on nutrition.
Kellogg’s Breakfast Mates included four popular brands: Corn Flakes, Fruit Loops, Mini Wheats, and Frosted Flakes. Along with a container of aseptically packaged milk [no refrigeration required] and a plastic spoon, Kellogg placed the product in the refrigerator dairy section besides yogurt, Jell-O pudding, and other refrigerated desserts. It was perceived by the company that most Americans eat cereals by pouring milk over cereal so they will welcome the Breakfast Mates.
Kellogg’s started marketing its products through various advertisements in which the company promoted its nutritional value for kids as well as adults. Having a breakfast that consists of high nutritional value was the Unique Selling Point (USP) of Kellogg’s. However, this USP failed when the company launched a new product named Breakfast Mates which came along with cereal, milk, and spoon in it. Due to a lack of market research and understanding of customer choices, the product couldn’t reach up to the mark. According to studies, the following factors were responsible for its failure:
What was Breakfast Mates Consisted
Factor one: Warm Milk. Yes, though we eat cereals with milk, many customers did not like the idea of eating cereals with warm milk. Each container of milk was ‘aseptically packaged,’ it didn’t need refrigeration.
Factor two: As it was reected in the advertisement, the idea of opening the package was not that easy. The advertisement showed that children open Breakfast Mates package when their parents are asleep, however, it couldn’t be the same. The product wasn’t child-friendly.
Factor three: Consumers found Breakfast Mates too expensive and competitors like Nestle, Quaker, etc. offered better choices. Its retail price ranged from $1.39 to $1.69 depending on the retail store. Combining milk with cereal is considered as Kellogg’s move to enter into the dairy industry.
Factor four: Breakfast Mate was re-educating people on how to eat milk with cereal when consumers were not ready to buy milk in the same package of cereal. However, people expect to have cold milk with cereal of their own choice.
Factor ve: Many Americans who have tried eating aseptically packaged milk were not satised with the taste. Some of them had given reviews that the milk’s taste was burnt. Targeting the wrong audience can prove to be a disaster for any company.
Factor six: Breakfast Mate had portable packaging so that children who live away from home can have it. It could be kept in a lunchbox, suitcase, brown bag, etc. However, the problem was that milk can get warm at room temperature which changes its taste.
Factor seven: Packaging and Portion Size Issues: Packaging that did not appeal to consumers or portion sizes that were deemed inadequate or excessive may have contributed to dissatisfaction with the product.
Factor eight: Distribution Network Issues: Issues with the distribution network, such as logistical problems or inefciencies, could have hindered the product's reach to target markets.
After one year of experimentation, Kellogg decided to dismantle Breakfast Mate in 1999 and announced that it would stop production. Cereal, milk, and spoon were not just needed to make the launch successful and only one parameter can prove a fatal mistake. There are few lessons new food companies can learn from the mistakes of Kellogg:
Ÿ For any food and beverages company, it is important to do deep research which helps to understand customer choices and preferences. For example, Kellogg's failed miserably in its initial move into the Indian market because the company showed how Indian breakfast is harmful to health.
Ÿ Do not try to confuse the customers. Adding milk with cereals did not offer anything new but showed that the combo would be easy to eat. Through the advertisements, Kellogg was implying that it is needed to store in a refrigerator.
Ÿ Selling the brand in the right place. Selling cereal was the main agenda rather than anything else, however, including milk in the Breakfast Mates was a bad decision as where will you exactly nd it on the shelves of the supermarket?
Ÿ Being best in at least one thing. It is an important lesson that can be learned from Kellogg’s failure of Breakfast Mates. Focusing on a single product is more essential than combining both of them in a single package.
Ÿ If you are introducing something new in the market, keep the price low. Why will a consumer prefer to try a new product by paying more than the usual one?
By learning from Kellogg’s mistakes, we hope you have received important insights. The company soared high and achieved new milestones in the market and never looked back. The next time you are shopping at the supermarket and watching different avors of Kellogg’s, do not forget to buy it separately and not with the milk.
Plans offered by Drata:
Drataoffersflexibleplansandpricingtosuitthebudgetsofbusinesses,whethertheyaresmallorlarge. Theannualcostvariesforeachclient,takingintoaccountfactorsliketeamsize,securityneeds,and supportrequirements.
Typically,clientscananticipateanannualcostrangingfrom$10,000toover$50,000.Thespecific package,add-ons,andserviceschosenbyclientsinfluencetheoverallprice.Thispricingflexibility enablesuserstopickapackagethatalignswithboththeirsecurityrequirementsandfinancial considerations.
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• Automated Compliance Management
• Intuitive User Interface
• Expert Guidance and Support
• Confusing User Interface
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"EasytoOnboardandoperate":TheimplementationofDrata,comingfromaprevious solution,waseasy:simplestagedonboardingsteps,pre-cannedpoliciestoreview(andleverage whichsavedus$$$intechnicalwritingreviewcosts)combinedwitheasyagentstoconfigurefor employeedevices.TheintegratedapproachwithourSaaSecosystemhelpsreduceoperationaltime andspeedsupourcomplianceactivity.I'mhappytodiveintoDratadailyandtheircustomer supportisbothinteractiveandhuman!
"Excellentsoftwaretomonitoracertification":Welikeditbecauseitmonitorsdifferent securityparametersanditalsotrackswhodidwhatfromasecuritystandpoint.Weuseditfirst whenweweredoingourIso27001certificationandwearestillusingittomonitorourcurrent performance.ItwasalsoveryusefulwhenweupgradedfromISO27001-13to27001-22.Itis comprehensive,makingthequalificationandauditeasierforusandforthereviewer.
"Excellentsoftwaretomonitoracertification":Welikeditbecauseitmonitorsdifferent securityparametersanditalsotrackswhodidwhatfromasecuritystandpoint.Weuseditfirst whenweweredoingourIso27001certificationandwearestillusingittomonitorourcurrent performance.ItwasalsoveryusefulwhenweupgradedfromISO27001-13to27001-22.Itis comprehensive,makingthequalificationandauditeasierforusandforthereviewer
