The Most Trusted Cyber Security Companies to Watch In 2024

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CASE STUDY

Marlboro: From ‘Mild as May’ to the Iconic

‘The Marlboro Man’

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Cut Food Costs

6 Cheapest Meal Delivery Services UPSHOT Muscat: The Pearl of Arabia

Diptesh Saha

CISO & Practice Head

MARKETING COORDINATOR (APAC)

Suchita P.

PR & MARKETING COORDINATOR

James H.

BUSINESS DEVELOPMENT EXECUTIVE

Utkarsha P.

CREATIVE CONTENT EDITOR

Utkarsh D.

CREATIVE DESIGN HEAD

Sankalp K.

Shweta K. GRAPHIC DESIGNER

SOCIAL MEDIA MANAGER

Narendra S.

DIGITAL CIRCULATION MANAGER

Amanda V.

Intoday’sdigitalage,theimportanceofcybersecuritycannotbeoverstated.Asourworldbecomes increasinglyinterconnected,thethreatswefaceincyberspacegrowincomplexityandscale.Businesses, governments,andindividualsalikearealltargetsinthisnewfrontierofsecuritychallenges,makingit crucialtoremainvigilantandinformedaboutthebestpracticesandinnovationsinthefield.

Itiswithgreatpridethatwepresenttoyouourlatestissue, “The Most Trusted Cyber Security Companies to watch in 2024.” Thisissueisdedicatedtospotlightingthecompaniesthatarenotjustsettingthe standardsincybersecuritybutarealsoleadingthechargeinprotectingourdigitalfuture.

Thesecompanieshavedemonstratedexceptionalinnovation,reliability,andacommitmenttosafeguarding dataandprivacy.Theircontributionstotheindustryarenotjustaboutprovidingsolutions;theyareabout buildingtrustinanenvironmentwheresecurityisparamount.

Inthisissue,youwillfindin-depthprofilesofthesecybersecurityleaders,exploringtheirunique approaches,theirimpactontheindustry,andhowtheyarepoisedtoshapethefutureofcybersecurity We alsodelveintotheemergingtrendsthataredrivingthesectorforward,providingyouwiththeinsights neededtostayaheadinthisever-evolvinglandscape.

Onthecoverofthisissue,wehavefeatured Workingcloselywithitsclients,Accel AccelCybersecurity. designsandimplementscustomizedITsolutionsforcustomerstomeettheirspecific requirements—spanningEnterpriseITinfrastructure,cybersecurity,andbeyond,underscoringthe multifacetednatureofmodernITenvironments.

At webelievethatsecurityisthefoundationofprogress.Asyoureadthroughthis

The Enterprise World, issue,wehopeyougainvaluableknowledgeandinspirationfromthestoriesofthesetrailblazing companies.Together,let’scontinuetobuildasafer,moresecuredigitalworld.

Thankyouforyourcontinuedsupport,andwelookforwardtobringingyoumoreinsightfulcontentinthe future!

Onthecoverofthisissue,wehavefeaturedAccel Cybersecurity.Workingcloselywithitsclients,Accel designsandimplementscustomizedITsolutionsfor customerstomeettheirspecificrequirements—spanning EnterpriseITinfrastructure,cybersecurity,andbeyond, underscoringthemultifacetednatureofmodernIT environments.

AccelLtd.isaBSE-listedorganizationwitha31-yearhistory ofservingover600Fortune-classclients.Overtime,the companyhassolidifieditspositionasatrusted,long-term digitaltransformationpartnerfordiscerningenterprise customers.

Establishedin2016,Accel’sCybersecurityAdvisoryand ManagedSecurityServicesdivisionprovidestrategicadvisory toglobalclients.HeadquarteredinIndiawithoperationalhubs inChennai,Kerala,andtheUK,thecompanyhasaglobal reach,servingcustomersacrosstheAPAC,UK,andUS regionsinvariousindustries.

Accelspecializesindeliveringcomplexsecurityprojects acrossIT,operationaltechnology,andIoTdomains, particularlyinhighlyregulatedenvironments.Thecompany’s securityexperts,withanaverageoffifteenyearsofindustry experience,arequalifiedandcertifiedprofessionals.Accelis dedicatedtopartneringwithclientsfromprojectinceptionto completion,providingpragmaticandachievablesecurity solutions.Withapassionforinnovationandaclient-centric approach,AccelhasestablisheditselfasoneoftheMost TrustedCyberSecurityCompaniestoWatchIn2024.

10 ACCEL CYBERSECURITY

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Muscat: The Pearl of Arabia Understanding Twisted Pair Cabling: Benets And Applications

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Marlboro: From ‘Mild as May’ to the Iconic ‘The Marlboro Man’

40 Cut Food Costs 6 Cheapest Meal Delivery Services

DIPTESH SAHA

Cyber Security

CYBERSECURITY

C O V E R S T O R

ACCEL CYBERSECURITY

Consulting and Comprehensive Managed Security Services Partner Safeguarding Business

Compared to the previous eras, the role of a Chief Information Security Ofcer (CISO) has never been more demanding. The rapid technological advancements and a constantly mutating threat landscape have made CISOs pivotal in safeguarding sensitive data while driving business growth.

However, striking this balance is not an easy task. With a three-decade legacy in delivering cutting-edge IT solutions, Accel Limited understands this challenge rsthand. Tackling the complexities of the business, its CISO & Practice Head-Cyber Security, Diptesh Saha, plays a pivotal role in Accel’s operations—from protecting customer data to mitigating nancial risks.

Working closely with its clients, Accel designs and implements customized IT solutions for customers to meet their specic requirements—spanning Enterprise IT infrastructure, cybersecurity, and beyond, underscoring the multifaceted nature of modern IT environments.

ShieldingBusinesses

Today,businessesaremorevulnerabletocybercrimethan ever Threatactorsaregettingsmarterandmore sophisticated,comingupwithmoremethodstoexploit businessesonline.Inthelastfewyears,therehasbeena significantincreaseinransomwareattacks.Notably,the WannaCry and NotPetya attackscausedwidespread disruptionthathasexposedvulnerabilitiesinboththe publicandprivatesectors.

Post-pandemic,phishingattackshaveresultedin compromisedaccounts,financialloss,andunauthorized accesstosensitiveinformation.Spear-phishingattacks, targetingindividualswithinanorganization,havebeen misusedtogainaccesstohigh-leveldata.

Fororganizations,handlinginsiderthreatsfromemployees orotherindividualswhomisusetheiraccesstodatafor maliciouspurposeshasbeenthebiggestworry.For example,adisgruntledemployeeleakingconfidential informationoranemployeebeingexploitedbyexternal actors.Sahasuggestskeepingacloseeyeonsupplychain attackslikeSolarWinds,wheremaliciouscodegets insertedintothecompany’ssoftwareupdates—affecting numerousorganizationsandIOTvulnerabilities.

TransformativeSolutions

AccelLtd.isaBSE-listedorganizationwitha31-year historyofservingover600Fortune-classclients.Over time,thecompanyhassolidifieditspositionasatrusted, long-termdigitaltransformationpartnerfordiscerning enterprisecustomers.

Establishedin2016,Accel'sCybersecurityAdvisoryand ManagedSecurityServicesdivisionprovidestrategic advisorytoglobalclients.HeadquarteredinIndiawith operationalhubsinChennai,Kerala,andtheUK,the companyhasaglobalreach,servingcustomersacrossthe APAC,UK,andUSregionsinvariousindustries.

Accelspecializesindeliveringcomplexsecurityprojects acrossIT,operationaltechnology,andIoTdomains, particularlyinhighlyregulatedenvironments.The company'ssecurityexperts,withanaverageoffifteenyears ofindustryexperience,arequalifiedandcertified professionals.Accelisdedicatedtopartneringwithclients fromprojectinceptiontocompletion,providingpragmatic andachievablesecuritysolutions.Withapassionfor innovationandaclient-centricapproach,Accelhas establisheditselfasoneofthe Most Trusted Cyber Security Companies to Watch In 2024.

The Dual Role

ThedualroleofCISOandpracticehead necessitatesdevelopingandrefiningthe organization'scybersecuritystrategy,while concurrentlybuildingtherequisiteskills andtechnologyinfrastructuretoempower customerstoachievecybersecurity maturityastheyundergodigital transformation.

Thisroleincludesimplementingand managingacomprehensivesecurity program,connectingthedotsbetween businessriskandcyberrisk—enablingthe demonstrationofthebusinessimpacton Accel’scustomerbase.

Sahaispassionateaboutbuildinganarray ofCyberSecurityPractices,withaprimary focusonthefollowingareas:

• SecurityAdvisoryServices,Maturity assessment

• BIA&RiskAssessment

• SecurityDesign&Implementation

• SOCUpliftmentDesign& ImplementationPrograms

• ISO27001,GDPR,SOC2Audit

Passion-DrivenNetworking Journey

DipteshSahacompletedhis EngineeringinElectronics& Communication.Hegotthe opportunitytolearnComputer Networksduringhisfinal semester—sparkinghisinterestin Networking.

Intheearly2000s,thedemandfor CCNAandCCNPcertificationswas growing,enablingpeopletoboost theirNetworkingcareers.To capitalizeonthepotentialgrowth opportunitiesandchannelhis passionbetter,Sahadecidedto pursuenetworkingashis professionalcareer.

Theinitialsignificantopportunity arrivedduringSaha’stenureasan engineerfortheAdityaBirla Group—leadingtoatransitionto NetworkSecurityEngineerwithan opportunityatNextgen.Thesame transitionhelpedhisprofessional developmentandpresentedhimwith anopportunityatCSSCorpasa TechnicalConsultantforaglobal project.

ForDipteshSaha,Redingtonwasa turningpointinhisprofessional career,wherehedrovetheSystem Engineeringpracticethateventually helpedhimbuildastrongskillsetin designandconsulting.

Theyears2015-16wereespecially pivotal,asSahatransitionedintoa specializedCybersecuritydesignand consultingrole.Withpassionand motivationfrommentors,he developedandacquiredskillsinthis domain.Sahaemphasizesthathe wasfortunatetohavetheopportunity tosetupaGlobalSecurity OperationsCenter (SOC)—encompassingpeople, processes,andtechnology.

ThisexperienceinaspecializedroleenhancedSaha’sabilitytoworkwith organizationsasanadvisor—enablinghimtohelpdevelopSecurity Programs,includingSOCupliftmentacrossIndiaandtheMiddleEast. Moreover,securingglobalgoldcertificationssuchasCISSPandCISM boostedSaha’shands-onlearningfurther

Bythistime,Sahahadnowamassedover15industrycertifications, expandinghisknowledgeovertheyearsandenablinghimtodeliver expectedresultsconsistently Workingwithvariousorganizationsenhanced Saha’sabilityasacybersecurityadvisor.Owingtotheseefforts,Sahawas entrustedtospearheadtheCybersecuritypracticeasaBusinessLeader

C

Success is not an accident, it’s hard work, perseverance, sacrifice, learning every day, and most importantly love of what you are doing.”

ChallengingyetRewardingLeadership

TheCOVID-19pandemicdramaticallyalteredthe cybersecuritylandscape.Asorganizationsshiftedtoremote work,cybercriminalsexploitedtheexpandedattack surface.Asurgeinphishingattacks,oftenCOVID-19 themed,andransomwaretargetingcriticalinfrastructure ensued.TherapidadoptionofVPNsintroducednew vulnerabilities,asmanystruggledtohandleincreased traffic.Economicuncertaintyfueledinsiderthreatsasjob insecurityrose.Overall,thepandemicaccelerateddigital transformationwhilesimultaneouslycreatingaperfect stormforcyberattacks.

ACISOmustbalancevariousfactors—tacklingevolving threats,regulatorycompliance,andtherighttalent acquisition.Withconstantevolution,CISOsneedtostay updatedandadapttheirsecuritystrategiesaccordingly

Findingtherighttalentandretainingthemisthebiggest challengefacingtheindustrytoday “If I need to say about reward, this role definitely provides a sense of purpose and accomplishment,” emphasizesSaha.Asyouhelp

organizationsshapethestrategicdirectionandhelpin reducingfinancialrisk,thepositionofCISOgivesyou goodrecognitionandrespectintheindustry

Tobecomeasuccessfulcybersecurityleader,onemust demonstratehighethicalstandards,integrity,anddeep technicalexpertise.Moreover,astronggraspofsecurity frameworkscoupledwiththeabilitytoidentify,assess,and mitigaterisksisvital.Strategicthinkingisessentialtoalign securityobjectiveswithbusinessgoals.

Strikingthatwork-lifebalanceisalsocrucial.Toachieve this,Sahaemphasizesdelegationandcollaborationand embracescontinuouslearning. “Build trust with your team and empower them. Establish clear boundaries for worklife balance and prioritize tasks.” Healsosuggests minimizingunproductivemeetingsandemailsand leveragingtechnologytostreamlinetasksandfocuson strategicinitiatives.

“Success is not an accident, it’s hard work, perseverance, sacrifice, learning every day, and most importantly love of what you are doing.”

Improvinganorganization'scybersecurityposturebeginswithacomprehensiveassessment.Identifyingcriticalassetsand evaluatingpotentialcyberrisksthroughaBusinessImpactAnalysis(BIA)iscrucial.Withastrategicroadmap,encompassing short-,medium,andlong-termgoals,businessescanimplementeffectivesecuritymeasures.

Beyondthat,prioritizingprocessandcontrolimprovementsiskeytoenhancingsecuritymaturity.Recognizingthathuman errorisacommonvulnerability,robustemployeeawarenessprogramsarevital.Byaligningbusinessriskswithhuman factorsandcyberthreats,organizationscandeveloptailoredstrategiestostrengthenoverallsecurityposture.

ThePearlofArabia

Nestled in the Arabian Peninsula is the capital city of Oman, Muscat, a city that seamlessly blends tradition and modernity. With contemporary Omani-styled buildings with round towers, huge walls, carved wooden doors, and small windows to keep out the heat to the soothing vibes of beaches and vast stretches of mountains, this city offers you layers of history and culture.

The total population of Muscat Governorate was estimated to be 1.72 million as of 2022. The metropolitan area of Muscat spans approximately 3,500 square kilometers (1,400 square miles) and includes six provinces called wilayats. This makes it the largest city in the Arabian Peninsula by area.

BestTimetoVisit

ThesummertimeinMuscatisextremely humid.Thetemperaturecanrangefrom 40ºCto45ºCsoit’sbettertoavoidthe monthsofApriltoSeptember Thebest timetovisitisfromOctobertoMarch whentheclimateischillyandcold. Travelingaroundthecityinthepleasant weathercanbecomfortableduringthese months.

TheRichHistory

Muscathasarichhistorydatingbackto theearly1stcenturyAD.Itwasan importanttradingportbetweentheWest andtheEast,anditsinfluenceextendedas farasEastAfricaandZanzibarinthe 18thcentury Thecitywasruledby variousindigenoustribesaswellas foreignpowerssuchasthePersians,the PortugueseEmpire,andtheOttoman Empireatdifferentpointsinitshistory. ThePortuguesegainedcontrolofMuscat andtheadjacentcoastin1508and maintainedatradingpostandnavalbase untiltheyweredrivenoutin1650.Inthe 19thcentury,theBritisharrived,using Muscatasamajorstagingpointbetween theirinterestsinIndia,Africa,andthe MiddleEast.

Thecityhasalsobeenthecapitalofan empireand,latterly,asultanate.Despite itshistoricalsignificanceasatradingport, Muscatwasbarelynoticedbytheoutside worldforcenturies,slippinginto obscurityuntilwellintothe13thcentury. TheSultanateofMuscatandOman, whichencompassedthepresent-day SultanateofOmanandpartsofpresentdayUnitedArabEmiratesandPakistan, wasasovereignstateinthesecondhalfof the19thcenturyand20thcentury The city'shistoricalexpansiontotheSwahili CoastandtheIndianOceanhas contributedtoitsculturaldiversity, makingOmandistinctfromotherArab StatesofthePersianGulf.

Famous for its ancient and modern structures, muscat is a city that goes beyond the beauty of its architecture. It is lled with glittering marketplaces, also known as souks, and delicious seafood. While Muscat has Arabic heritage, with it being the predominant language, English is also widely spoken. Here are a few more ways you can explore the culture and history of Muskat.

Al Alam Palace is a ceremonial palace located in the heart of Old Muscat. It is also known as the Flag Palace and has a rich history spanning over 200 years. The palace was adorned in regal colors of blue and gold. It was renovated in 1972 and is now used for ofcial ceremonies of His Majesty the Sultan. The palace is one of six royal residences and is surrounded by the 16th-century Portuguese Mirani and Jalali Forts. While visitors are not allowed to enter the palace, they are permitted to take pictures and walk around the palace grounds.

Sultan Qaboos Grand Mosque

It was inaugurated by Sultan Qaboos bin Said Al Said on May 4, 2001, to celebrate 30 years of his reign. The mosque is a signicant landmark, with a total site area of 416,000 square meters and a complex covering an area of 40,000 square meters. The main prayer hall, with its imposing dome, is anked by four minarets and colonnaded walkways, creating a visually stunning sight, especially in the evenings when the dome appears to glow from within.

Royal Oman Opera

The Royal Oman Opera House in Muscat offers a wide range of performances and educational programs. It was created by His Majesty Sultan Qaboos bin Said to promote cultural tourism. The Opera House hosts various shows including ballet, jazz, operas, Arab music, musicals, and world music performances. Artists from diverse countries such as Georgia, Argentina, Russia, and others also come to Muscat to showcase their talents.

Al Alam Palace

Mutrah Fort

The Mutrah area in Muscat offers stunning views along the bay, surrounded by buildings and mountains. One of the highlights of Muscat's tourism is the Mutrah Fort, constructed by the Portuguese in the 1580s for military use. The fort features cannons and three circular towers and is accessible through the Mutrah Souk.

Mutrah Souk

Mutrah Souk is the perfect place to nd the nest souvenirs. You can bargain for a wide variety of items including antiques, Arabian gems, silver jewelry, and traditional Omani attire. This market in Muscat also offers Omani caps (kumma) and essential oils.

Al Alam Palace

Oman National Museum

The Oman National Museum, which opened in 2016, showcases the culture and heritage of Oman. The idea for the museum originated in the 1970s with His Majesty Sultan Qaboos bin Said and took many years to come to life. The museum presents Oman’s maritime history, architectural wonders, unique irrigation systems, the culture of Islam, and more. It covers an area of 13,700 square meters, with 4,000 square meters dedicated to 14 permanent galleries.

Amouage Perfume Factory

Oman has been a signicant center for trading incense and myrrh. These precious ingredients are found only in the southern, mountainous area of Dhofar. You can easily explore this by visiting the Amouage Perfume Factory, which was established in 1983 and now sells its perfumes worldwide (exclusively in Harrods in the UK). A free tour of the factory provides a quick and interesting look at how the perfumes are made, along with complimentary Omani coffee and locally grown dates at the start.

TheMouthwateringOmaniCuisine

TradeandfusionhavebeenapartofthecultureofOman,andOmanicuisineisdirectlyinfluencedbythis.Thespicesfrom IndiaandEastAfricaareusedthroughoutthecuisine.Duetothepresenceoflongcoastlineandfertileseas,seafood, especiallyfish,makesabigpartofthecuisine.Becauseofextensivesummers,driedfishisacommoningredientamongthe dishes.Herearesomeofthedishesyoumusttry

Shuwa-ShuwaisapopularOmanidishmadefromlamborgoat,whichisslow-cookedinanundergroundovenwithspices.

Harees-Itisaporridgemadefromwheatandghee(clarifiedbutter),mixedwithsometypeofmeat,oftenchicken.Itis servedwithasweetsaucemadefromdatesorraisins.

Makbous-Similartokabsa,whichisapopularArabdishfromYemen,makbousisamealmadeofrice,meat,and vegetables,allflavoredwithspices.Makbousisdelicious,filling,andmakesforasubstantialmeal.

Mishkak-Oman'sfavoritestreetfood.Itismarinatedmeat,typicallychicken,mutton,orbeef,grilledonlongwooden sticks.It'sservedhotwithtamarindchutney

Halwa-Meaning"sweet"inArabic,HalwaisalsothenameofOman'smostfamoussweet.It'samixtureofsugar,honey, rosewater,eggs,spices,andnuts,creatingathick,paste-liketreat.

KhubzOmani-Itisathin,flakybreadsimilartoacrêpe,oftenfilledwithcheeseandhoney.It'salsoknownaskhubzragag andmakesawonderfulchoiceforbreakfast.

Finding a Cozy Stay

Choosing the right place to stay is important to relax and unwind for a comfortable stay. While staying in Muscat, it is important to consider what type of transportation arrangement you have and what kind of experience you want. Here are a few recommendations for you to consider.

City Seasons Hotel

Shuwa Harees Makbous Mishkak

Al Falaj Hotel and Mutrah Hotel

• City Seasons Hotel

• Ibis Muscat

• Al Falaj Hotel and Mutrah Hotel

• Kempinski Hotel Muscat

• The Chedi Muscat

• Royal Tulip Muscat

• Mysk Al Mouj Muscat

• Al Bustan Palace Ritz-Carlton

• Shangri-La Barr Al Jissah Resort

TipsForTRAVELERS

TipsForTravelers

• InOman,thecurrencyisOmaniRial(OMR) whichisequivalentto2.60USD.

• WhilesomeoftheareasinMuscatare walkableorpublictransportationisavailable, thecheapestoptionforgettingaroundisto rentacar.Dependingonthetypeofvehicle, it’llbearound $40 – $100 per day

• Thereisadresscodeforlocalsandtravelers alike.Thegeneralruleistocovershoulders, andupperarmsandfallbelowtheknees.Itis alsonotrecommendedtoappearinpublic dressedintighttrousers,bare-backedtops,or low-cutclothing.

• Youcanpayalmosteverywherewithacard (Visa,MasterCard,AmericanExpress), however,smallshopsonlyacceptcash.

Muscatisabeautifulgemsurroundedbymountains anddeserts.Withitsawe-strippingcontemporary architecturetocalmingbeaches,youcanplana smalltriptothiswonderfulcitytounwind,soakin historyandenjoyagetawaywithyourfamily

Benefits and Applications UNDERSTANDING TWISTED PAIR CABLING:

Intoday’stechnology-drivenworld,havingasecurenetworkis crucialforbusinessesofallsizes.Whetherit’sastartuporalarge corporation,havingasolidnetworkinfrastructureisvitalfor communication,dataexchange,andoverallbusinessfunctions. Twistedpaircablinghasbeenasuitablechoicefornetworking solutions.Thisarticleexplorestheadvantagesanddiverse applicationsoftwistedpaircablinginbusinesssettings.

WhatisTwistedPairCabling?

Firstofall,“Whatistwistedpaircabling?”.Twistedpaircabling isatypeofwiringusedinEthernetnetworks,telephonesystems, andotherdatatransmissionsetups.Itcomprisespairsofcopper conductorstwistedtogethertominimizeelectromagnetic

interference(EMI)andcross-talkbetweenneighboring pairs.AdvantagesofTwistedPair AdvantagesofTwistedPairCabling:

CostEffective:Onekeybenefitofutilizingtwisted paircablingisitsaffordability.Unlikefiberopticor coaxialcables,twistedpaircablesaremorebudgetfriendlywhilestilldeliveringperformance.

Versatility:Paircables’flexibilityandwidespread availabilitymakethemsuitableforapplications. Twistedpaircablesareversatilefortransmittingvoice anddata,makingthemidealfortelephonesystemsand computernetworks.

EasyInstallation:Oneadvantageoftwistedpair cablingisitsinstallationprocess,whichissimpler comparedtoothercabletypes.Thesecablesare lightweightandeasytohandleandcanbequickly installedinenvironmentswithouttheneedfor specializedtools.

Scalability:Additionally,twistedpaircablesoffer scalabilitybenefits,allowingbusinessestoexpand theirnetworkeffortlesslybyaddingconnectionsor upgradingexistinginstallationsusingconnectorswith minimaldisruption.

TypesofPairCables:

Therearetwotypesofpaircables:

1.UnshieldedTwistedPair(UTP):

Thistypeofcableiscommonlyusedduetoitscosteffectivenessandeaseofuse.UTPcablesaresuitable fornetworkingneedsinofficesettings,suchaslocal areanetworks(LAN).

2.ShieldedTwistedPair(STP):

STPcablesfeatureshieldingaroundeachconductor pair,providingenhancedprotectionagainst electromagneticinterference(EMI)forimproved performanceandsignalintegrity.

STPcablesarecommonlyutilizedinplaceswithhigh levelsofinterference,suchasindustrialenvironments orlocationscrowdedwithelectronicdevices.

Uses:

1.LocalAreaNetworks(LAN):

TwistedpaircablesareheavilyemployedinLANsetupstolink acompany’scomputers,printers,servers,andothernetwork devices.Theiradaptabilityandcost-effectivenessmakethema popularchoiceforbothbusinessesandlargecorporatenetworks.

2.VoiceoverInternetProtocol(VoIP)Systems:

Asinternet-basedtelephonysystemsgainprominence,twisted paircablinghasbecomeessentialforVoIPsetups.Thesecables ensureclearvoicecommunicationwhenconnectedtoIPphones oranalogtelephoneadapters.

3.SecuritySystems:

Twistedpaircablingpowerssecuritycameras,intercomsystems, accesscontrolpanels,andothersecuritydevicesinbuildingsand commercialareas.Itfacilitatescommunicationamongsecurity systemelements,enhancingsafety

4.BuildingAutomationSystems:

Twistedpaircablingisextensivelyusedinbuildingautomation systemstomanagelighting,HVACsystems,elevators,fire alarms,andmore.Thesesystemsrelyoncommunication channelssupportedbypaircablingtoenhanceefficiencyand convenienceindailybuildingoperations.

5.AccessandSupport:

Twistedpaircablinghasbeenaroundforyears,making itwidelyavailableandsupportedbyvarious manufacturersandindustryexperts.Thisaccessibility simplifiestheprocessoffindingcables,connectors,and othernecessarycomponents,ensuringcompatibilityand integrationintoexistingsystems.

6.FutureProofing:

Despiteitspresence,twistedpaircablinghasadaptedto meetthegrowingdemandsofnetworks.Technologies likeCategory6(Cat6)andCategory6A(Cat6A)cables haveenabledbandwidthsandfastertransmissionspeeds. Byincorporatingtheseupgradedversions,network infrastructurescanbesafeguardedagainstadvancements whileremainingcompatiblewithemergingnetwork technologies.

Conclusion

Twistedpaircablingpresentsarangeofadvantagesthat positionitasachoicefornetworkinfrastructure solutionsacrossindustries.Itscost-effectiveness, versatility,easeofinstallation,andscalabilitymakeit essentialforbusinessesofalltypes.Astechnology progresses,twistedpaircablingcontinuestoserveasan economicalsolutionthatmeetsorganizations’ networkingrequirements.

From Marlborough Street to a Global Brand

Marlboro is a brand that has become synonymous with rugged masculinity and freedom. It is an American brand of cigarettes owned and manufactured by Philip Morris USA. Philip Morris started a shop in London where he sold tobacco and rolled cigarettes in 1846. When he passed away from lung cancer in 1873, his brother Leopold and his widow Margaret kept the business going. They even opened a factory on Great Marlborough Street, London, which inspired the name of the brand. In 1902, a branch was opened in New York to sell many types of cigarettes. The name "Marlboro" was ofcially registered in the US in 1908, but the cigarettes didn't hit the market under this name until 1923. When they were launched in 1924, they were promoted as "America's luxury cigarette" and were mostly sold in fancy hotels and resorts.

Marlboro started as a brand that promoted cigarettes for women. They were milder and had a lter to be different from the stronger unltered cigarettes that men usually smoked. The lter had a red band to hide lipstick marks, and the tagline was ‘Mild as May’. But that changed in the 1960s when the era saw a major change in the tobacco industry when scientists published a study that cited the destructive nature of it on people's health.

Thebusinesseswerehavingahardtimeafterthestudywasreleased.Peopleweregettingwaryofsmokingwhichaffected theirsales.Toretaintheirsalesandimage,manybusinessesattemptedtodownplaytheseriousnessofthegovernment’s reportorevenchallengeditsvalidity,exceptMarlboro.Ratherthandenyingorignoringthestatistics,thebranddecidedto changeitsidentitytoapproachawideraudience.

Itcameupwithanadcampaignthatisregardedasthemostsuccessfuladvertisingcampaignofalltime- The Marlboro Man. Thecampaignwasfirstconceivedin1954byLeoBurnett,aimingtorepositionthebrandfromawomen'scigarettetoa men'scigarette.Itfeaturedthetagline “Come to Marlboro Country,” invitingconsumerstojointhecowboylifestyle symbolizedbythebrand.Thisrepositioningledtoaremarkableincreaseinsales,from$5billionin1955to$20billionin 1957,representinga300%increasewithintwoyears.

TheMarlboroManbecameasymboloftheidealAmericanman,embodyingtoughness,hardwork,andindependence. DarrellWinfield,whomodeledforthebrandfrom1968to1989,becametheidealposterchildfortherugged,independent self-imagethatPhilipMorriswantedtoassociatewithitscustomers.

Ithasalsomadeitswayintopopularculture,beingreferencedinvarioussongsandevenservingasaninspirationfor charactersinmovies,suchas"HarleyDavidsonandtheMarlboroMan".Thecampaigninadvertentlymanagedtoattract womenaswell,demonstratingitsappealthattranscendsgender.Despitetheevolutionofmarketingregulationsandantismokingcampaigns,theMarlboroManremainsaniconicandenduringsymbolinadvertising.

PRODUCT DIVERSIFICATION Throughout The Years

Marlboro has diversied its product offerings in response to changing consumer preferences and regulatory pressures. The brand has introduced variations such as Marlboro Lights, Marlboro Menthol, and Marlboro Ultra Lights to cater to smokers seeking different experiences. With the growing demand for alternatives to traditional cigarettes, it has also released smokeless tobacco products and ecigarettes.

By introducing Marlboro HeatSticks, a heated tobacco product, the brand made its rst move into the emerging market of reduced-risk products. The brand offers different types of cigarettes to meet diverse consumer preferences and market segments.

From full-avored options to menthol varieties, it has various options available through its extensive product lineup.

In 2008, Philip Morris International made big changes to its brand worldwide. They created a new way to organize the different kinds of Marlboro cigarettes into three groups: Flavour, Gold, and Fresh. This new system was meant to meet the different tastes of adult customers. All three groups still had the same brand style and feeling of condence.

Challenges Faced by MARLBORO

One of the most pressing challenges for the brand has been the global decline in smoking rates. In the United States, the percentage of adults who smoke has decreased from 20.9% in 2005 to 11.5% in 2021.

The rise of alternative nicotine products, such as e-cigarettes and nicotine pouches, has intensied competition in the nicotine market. Marlboro has faced signicant challenges from new entrants offering these products. The market for reduced-risk products (RRPs) is highly fragmented, with many brands experiencing double-digit growth in recent years.

Consumer preferences have shifted towards reduced-risk products due to growing health concerns about traditional smoking. This shift has prompted Marlboro to introduce low-risk and health-conscious alternatives to stay in the market.

MARKET SHARE in Recent Years

Marlboro has historically held a dominant position in the cigarette market, with a signicant market share in the U.S. and a strong global brand value. Marlboro's global brand value was reported to be over 36 billion U.S. dollars as of 2022, making it the most valuable cigarette brand worldwide. However, its share value keeps uctuating and has seen a decline in recent years. Yet, it is still one of the popular brands in the tobacco industry despite the challenges and controversies.

6 Cheapest Meal Delivery Services

Choosing daily meals could be a tiring task. What if there is someone who will decide on tasty meals for us every day? There are meal services that would give you weekly meal plans and cooking instructions. They also provide vegetables, spices, and meats to cook. There is a large variety of cheapest meal delivery services available, we are here to narrow down these services to the cheapest and full of nutrients to better cater to your needs. These services offer meals that are fresh, vibrant, and tasty. They came in great budgets, which vary according to family size. These meals are so much easier to prepare rather than to shop in grocery shops and cook without a plan. In this blog, we will look at six of the cheapest meal delivery services to eat at affordable prices and in healthier ways.

Dinnerly:-

InDinnerly,therearealargeamountofdishesonthemenu.Thereare100 dishesontheweekly,whichisthelargestforanydeliveryservice.The ingredientsarealsotopqualityfortheprices.Thereisantibioticchickenand highproteinineverybox,aswellasorganicproducewhereverpossible. Also,Dinnerlyallowsyoutoorderaffordableadd-onseachweek.Theaddonscouldbesides,desserts,breakfasts,orevenpreparedmeals.Dinnerly offersflexibilitytochooseyourplanbetween3to6recipesfor2or4 persons.Thisallowsthemtoadapttosmallorlargehouseholds.Thisisone ofthebest,amongcheapestmealdeliveryservices.

Key Features:

• Easy-to-follow,6-steprecipes

• 100+recipesonthemenueveryweek

• Dietaryoptionsincludevegetarian,low-calorie,dairy-free,andmore

EveryPlate:-

EveryPlatehasverylow-pricemenusbecauseitdoesn'thaveno-frillssides andproteins.Ithasalsocutcostsonthingslikeprintedrecipecardsand fancypackaging.Itisoneofthecheapestmealdeliveryservicesanddoesn't havelargedishesonthemenu.EveryPlateisnotbestfordiet-conscious people,butitstillhasgreatvegetarianandfamily-friendlyoptions.Every recipeinthisdeliveryserviceistasty,satisfying,andeasytoprepare. EveryPlatelikeDinnerlyrequiresaminimumorderof3mealsperweek, cateringto2or4persons.Thosewhoneedmorecouldorderfivemeals.

Key Features:

• Simplerecipesandheartyportions

• 30dishestochoosefromeachweek

• Somevegetarianandlow-calorieoptions

HelloFresh:-

InthemenuonHelloFresh,youcanfindmanyfamily-friendlyrecipesthat arepescatarianandfitwholesomecategories.Thereisevena20-minute plan,whichconsistsofmealsmadeinunder20minutesorless.Onthis deliveryservice,nomatterwhatplanyouchoose,you'llalwayshaveaccess tothefullmenu.Youcanalsocustomizesomedishes.HelloFreshalso introducedmoreplant-baseddishesonthemenu,whichisgoodnewsfor vegans.Theofferingsinthisdeliveryserviceisenvironmentallyconscious andpromiseshigh-quality,farm-freshingredientsthatareseasonal,longlasting,andethicallysourced.Theminimumorderhereistworecipesfor twopersonsperweek,butyoucanorderfourrecipesforsixpersonsata time.

Key Features:

• Seasonalproduceandsustainableproteins

• Over100tried-and-testedrecipesandothermenuitemsperweek

• Dietaryoptionsincludevegetarian,pescatarian,andlow-calorie

BlueApron:-

BlueApron'smenuhasablendoftraditionaland innovativerecipesthatcatertoawiderangeoftastes anddietarydifferences.Inthisdeliveryservice,you havethepowertochoosefromavarietyofoptionseach week,includingmeat,seafood,andvegetariandishes. ThequalityofingredientsisakeyfocusatBlueApron, whichiswhytheychoosefresh,seasonalproducethat elevatestheflavorofthedish.Themealkitscouldtake 25to50minutestoprepare,buttheaveragetimeis30 minutes.Thedeliveryservicealsohasconvenientaddons.Itincludesbreakfast,desserts,sides,andproteins.

Key Features:

• Menuchangesweekly

• Goodrangeofadd-ons

• Sustainable,non-GMOingredientsandrecyclable packaging

• Thisisoneofthemostaffordable,amongcheapest mealdeliveryservices

HomeChef:-

HomeChefhasthehighestlevelof customization.Here,ifyoudonotlikethe proteinchoiceinaparticularrecipe,youcan replaceitwithsomethingelse.Therecipes herecomeinvariousformats.Theexpress mealsherecouldbepreparedin30minutes.It hassomereadydishesthatneedtobereheated beforeserving.TheonlydrawbackofHome Chefisthatitdoesn'tcaterwelltovegans. Thevarietyofcuisineshereissoamazingthat youcanalmostfindeverything,including French,ClassicAmerican,Italian,Korean, Cajun,Greek,andmore.Themenuand customizationoptionschangeeveryweek,so youarenevergettingboredhere.

Key Features:

• Swap,upgrade,ordoubleuponprotein

• Dozensoflow-prepoptionsforbusyfolk

• 30+dishestochooseforeachweek

PurpleCarrot:-

PurpleCarrotisoneofthemostaffordable,cheapest mealdeliveryservicesforvegans.Itoffersloadsof newveggiesandintroducesyoutoawiderangeof newandexcitingingredients.Here,youcanchoose from30recipeseachweek.Twelveofthesearekits, andsixteenaremicrowavablepreparedmealsthatcan bemadein2to3minutes.PurpleCarrotoffersother dietaryaccommodations,too.Itoffersmealsthatare highinproteins,havelowercalories,aresoy-free, nut-free,gluten-free,andmore.Theminimumorder isthreemealkitsperweekfortwopeople.Shipping is$10butfreeforordersmorethan$99.

Key Features:

• Plant-basedmealkitsandpreparedmeals

• 30+dishestochoosefromeachweek,plusextras

• Dietaryoptionsincludehigh-protein,gluten-free, soy-free,andmore

These are the cheapest meal delivery services out there. Whether you are a dietconscious person or a food lover, there is something in the bag for you here. These services offer an abundance of fresh veggies, meat, and spices, so you never have to go to a grocery shop again. You can enjoy food with your family without any worry. Whether your family is small or large, there are plans for every size here.

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