Portland: Exploring the City of Roses
Chanel: A Brand That Revolutionised Women’s Fashion
Discover Nature’s Magic: Explore Bioluminescent Waves around the World
Asian Meals
MICKEY QUAH Managing Director
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H. prajwal
BUSINESS DEVELOPMENT EXECUTIVE
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Ashwini D. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
A Food-forward Future!
Welcometo Intoday’sever- “TheMostTrustedFoodManufacturingCompaniesin2024.” evolvingfoodlandscape,navigatingthegroceryaislecanfeellikeanOlympicevent.We’re bombardedwithchoices,fromplant-basedalternativestolab-grownproteins,alongsidefamiliar favorites.Butamidsttheinnovation,onequestionremainsparamount:whocanwetrust?
Consumertrustinfoodmanufacturershasfluctuatedinrecentyears.Concernsabout sustainability,ethicalsourcing,andingredienttransparencyhaverightfullytakencenterstage. Thisissueaimstobeyourguide,recognizingthecompaniesthatprioritizenotjust deliciousness,butalsoresponsiblepractices.
Ourselectionprocessgoesbeyondbrandrecognition.We’vedelvedintoeachcompany’s commitmenttoSustainableSourcing,IngredientTransparency,InnovationforGood,and CommunityEngagement.Onthecoverofthisissue,wehavefeatured ,aleading AsianMeals manufacturerinthefoodandbeverageindustry AsianMealsspecializesintheproductionof instantfoodandsaucesthatofferconveniencewithoutcompromisingonqualityorflavor
Thecompaniesfeaturedherearen’tjustsellingproducts;they’rebuildingtrust.Theyunderstand thattrueloyaltycomesfromacommitmenttoquality,transparency,andasharedvisionfora healthierandmoresustainablefutureoffood.
Thisissueisaroadmapformakinginformeddecisionsasyoustockyourpantry.Weencourage youtoexplorethestoriesbehindthebrands,understandtheirvalues,andchoosethecompanies thatresonatewithyourown.Remember,witheachpurchase,youcastavoteforthekindoffood systemyouwanttoseethrive.
Let’s navigate this exciting food revolution together, one informed bite at a time!
Shalmali W. halmaliS
Forthecoverreadabout-
Onthecoverofthisissue,wehavefeaturedAsian Meals,aleadingmanufacturerinthefoodand beverageindustry.AsianMealsspecializesinthe productionofinstantfoodandsaucesthatoffer conveniencewithoutcompromisingonqualityor flavor
“The company was incorporated after at least two years of Research and Development for us to gain confidence that the parameters of which we would like to have our products defined are met.”—quotes MickeyQuah(FounderofAsianMeals).
Afterworkingforover16yearswithExxonand SimePlantations, startedhisown MickeyQuah company—CareFoodIndustriesPrivateLimited, Malaysia’slargestcondimentmanufacturerand exporter.BasedinKualaLumpur,thecompany operatesfromamodernmanufacturingfacility spanning16,000squarefeet.CareFoodIndustries specializesincraftingadiversearrayofsauces, instantnoodles,pre-packagedsoups,andpre-mixed pasteundertherenownedbrand,“AsianMeals”.
Offeringawiderangeofover400Asiansauce varieties,AsianMealsincludesMalay,Indian, Chinese,Japanese,Korean,Thai,andIndonesian optionstosatisfydiverseculinarypreferences.The companyservesRetailConsumers,FoodService (HORECA),PrivateLabels,OEM,andInstitutional accounts.Thecompanyshowsacommitmentto qualitybyusingproductsthatareminimally processedandnotretorted.Thisensuresthat restaurantclientscanenjoythesamelevelofquality asfreshlypreparedalternatives.
10
Asian Meals
20 28
Portland: Exploring the City of Roses
34
Chanel: A Brand That Revolutionised Women’s Fashion
44 Discover Nature’s Magic: Explore Bioluminescent Waves around the World
Mastering the Art of Business Communication 6 Tips for Businessmen
MICKEY QUAH Managing Director
Asian
Meeting the Needs of Modern Lifestyles
The food and beverage industry is growing rapidly. This growth is driven by changing consumer preferences and behaviors, such as a desire for transparency, online shopping, and organic food options. Convenience plays a crucial role in consumers' busy lifestyles, leading to the popularity of instant noodles and premade sauces for quick and easy meals.
However, it can be challenging for manufacturers to make a balance between taste and nutritional value in these products. Despite this challenge, industry leaders are actively working towards creating new and convenient options that satisfy the different tastes of consumers worldwide.
Asian Meals is a leading manufacturer in the food and beverage industry. It specializes in the production of instant food and sauces that offer convenience without compromising on quality or avor.
Cover Story
BuildingaBrand Cover Story
Afterworkingforover16yearswithExxonandSimePlantations,MickeyQuahstartedhisowncompany—CareFood IndustriesPrivateLimited,Malaysia’slargestcondimentmanufacturerandexporter.BasedinKualaLumpur,thecompany operatesfromamodernmanufacturingfacilityspanning16,000squarefeet.CareFoodIndustriesspecializesincraftinga diversearrayofsauces,instantnoodles,pre-packagedsoups,andpre-mixedpasteundertherenownedbrand,“AsianMeals”.
Offeringawiderangeofover400Asiansaucevarieties,AsianMealsincludesMalay,Indian,Chinese,Japanese,Korean, Thai,andIndonesianoptionstosatisfydiverseculinarypreferences.ThecompanyservesRetailConsumers,FoodService (HORECA),PrivateLabels,OEM,andInstitutionalaccounts.Thecompanyshowsacommitmenttoqualitybyusing productsthatareminimallyprocessedandnotretorted.Thisensuresthatrestaurantclientscanenjoythesamelevelofquality asfreshlypreparedalternatives.
The
growth of Asian Meals was driven by the following factors:
Introduction of products in retail chains like Costco
Addition of new products to the product line
Partnerships with other manufacturers and food businesses
Utilization of social media for marketing purposes
Expansion of the company’s market presence
QualityCollaboration
AsianMealsiscertifiedwiththehighestInternational qualitystandardsliketheHACCP,GMP,FSSC22000,ISO 9001,ISO22000,FDA,andHALAL.Ithasbeen collaboratingwithatopJapanesesaucemanufacturerfor overadecadetoproduceHalalJapanesesauces.This collaborationshowcasesAsianMeals’dedicationtoquality andcommitmenttomeetingthehighstandardssetbythe Japanesefoodindustry.
TheIR4.0digitalizationprogram,coveringallaspectsof productionandadministrationprocesses,hasrecentlybeen implementedbyAsianMeals.Italsoprioritizesautomation tominimizepotentialcontaminationrisksandimprovefood safety.Thisproactiveapproachdemonstratesthecompany’s commitmenttoimplementingtechnologicaladvancements andensuringthereliabilityoftheproducts.
“
The
company was incorporated after at least two years of Research and Development for us to gain condence that the parameters of which we would like to have our products dened are met.”
Mickey Quah
From Packet to Plate Cover Story
Instant Noodles
The company offers a variety of instant noodles with different avors, allowing customers to enjoy the taste of Asian cuisine in the comfort of their homes. Flavors include garlic sesame, curry laksa, TomYam and Kim Chi soup bases providing a range of choices to suit different preferences. Additionally, it offers noodles suitable for those who prioritize their health or follow a vegetarian diet.
Pre-mix Sauces
Asian Meals simplies home cooking with avorful sauce packets. These convenient packets offer a variety of classic Asian avors, from Chinese stir-fry sauce to spicy curry sauce to dips, marinades and pour overs.. With easy-to-follow instructions, anyone can prepare a delicious meal in no time. These sauces can be paired with any dish and promote home-cooked meals. Asian Meals’ sauce packets simplify cooking for individuals, whether they are busy parents, students, or professionals, making it simple, exible, and delicious.
HORECA Sauces
Over 400 sauce options are offered by Asian Meals, from Westernstyle pasta sauces to traditional Asian-style dipping and stir-fry sauces, catering to diverse kitchen needs. The sauces, crafted by experienced chefs, are free from additives, preservatives, trans fats, or articial avors, offering both delicious taste and healthier options. Customized sauce services tailored to local preferences help food service operators innovate and maintain consistency on the menus, enhancing brand reputation and satisfying customers’ palates.
Cover Story
PreservingAsianCulinaryTraditions
AsianMeals’visionwastocreateconvenientcookingsaucesthatwereauthenticandeasytouse,makingitaccessiblefor everyonetocookAsiandisheswithouttheneedforcomplexrecipes.Throughextensiveresearchanddevelopment,itensured thatthecompany’sproductsmethighstandards.Additionally,itwantedtoaddressthechallengesofsourcingunfamiliar ingredientsandsafeguardtraditionalrecipesthatwereatriskofbeingforgotten.
Thefirmhasencounteredasignificanthurdlewhentryingtodevelopashelf-stableproductthatcouldmatchthetasteand qualityoffreshlycookedmeals,allwhileavoidingtheuseofpreservativesorartificialcoloring.Despitelackingformalfood technologytraining,itapproachedthischallengewithdetermination.Seekingguidancefromexpertsandgovernment institutionsprovedtobeahelpfulresourceinthecompany’sjourney
AlthoughAsianMealsencounteredsetbacksandhadtodiscardseveralproductsinitially,itremaineddeterminedandhas graduated toovercomeobstaclesandgainknowledgetodirectthroughfuturechallenges.Thecompanystaysuptodatewith thelatestfoodtrends.Itadjuststheproductsandpresentationstocatertochangingtastepreferences.Withexpertisein sauces,AsianMealsprovidessolutionsthatmakecookingeasierandmoreefficient.Itisknownforculinaryinnovationand isreadytomeettheneedsofconsumers.
Recognition of Excellence
Recognized with prestigious awards,Asian Meals showcases exceptional food craftsmanship and an innovative spirit.Through collaborative teamwork, the company achieves significant milestones, establishing itself as an industry leader.
Rowinginthesameboat
UndertheleadershipofMickey,AsianMealsvaluesthecompany’slong-termemployeesandconsidersthemessentialteam members.Manyemployeeshavebeenwiththecompanyforover25years,representingunityandteamwork.AsianMeals’ leadershiphighlightscollectiveeffortandcollaborationtoovercomechallengesandachieveongoingsuccess.Employeesare treatedwithrespectandcare,nurturingaworkculturebasedonloyaltyandtrust,resultinginastrongcustomerbase.
Customer testimonials:
• “Authentic, premium recipes, Asian Meals is my top choice.”—Helmut F.J Holzer (Certied Chef from the American cooking reality show “MasterChef”)
• “These delicious, healthy, and all-natural Asian cuisine sauces are a must-have for every household.” —Barb Lance (Housewife, United States)
• “I’m thrilled to introduce Asian Meals’ premium Asian sauces to the American public! They’ve truly won over the hearts of Americans!”—Nick Johnson (CEO of Asian Etc LLC in Atlanta, USA)
• “This is the most delicious curry laksa instant noodles I’ve ever tasted.”—Christine Wong (Student, Kuala Lumpur, Malaysia)
• “Asian Meals is an excellent representation of Malaysian cuisine.” —Dorene Internicola (Reuters journalist, United States)
• “I can’t believe the black pepper sauce I tasted was from a pre-packaged sauce mix.” Stephanie Genkin (CNN journalist, United States)
Website Industry
Company size
Founded Specialties
https://asianmeals.com/
Food and Beverage Services
11-50 employees
1989
Halal sauce, instant noodles, meal kits, vegetarian sauce, curry paste, marinades, soup bases, pasta sauce, Asian sauces, salad dressings, dipping sauce, chili sauce, and OEM
Did you know Portland is the home to the smallest park in the World? Portland, the city of roses, is known for its green parks, quirky culture, and incredible foods. It promises to be an exciting venue that offers something for each of its visitorsstunning gardens, bike trails, coffee shops, and a bustling market. Whether you’re an outdoor enthusiast, food, or art lover, this city will always captivate you with its natural beauty and urban charm.
In this article, you will learn about the rich and fascinating history of the city, some of its interesting facts, and a brief guide on how to explore the city.
PORTLAND
Located?
Portland, the most populous city in the US state of Oregon is located in the Pacic Northwest region. It sits in the northern part of the state at the conuence of the Willamette and Columbia rivers. Where is
Climate & Best Time to Visit KEY EVENTS You Should Never Miss
InPortland,thesummersareshort, warm,dry,andmostlyclear.This seasonlastsfor2.9monthsfromJune 22toSeptember18withanaverage hightemperatureof76°F Thehottest monthoftheyearinthecityisAugust withanaveragehightemperatureof 83°Fandlowof57°F.
Wintersareverycold,wet,and overcast.Thisseasonlastsfor3.3 months,fromNovember14to February22,withadailyaveragehigh temperaturebelow52°F Thecoldest monthoftheyearinthecityis December,withanaveragelowof 36°Fandahighof45°F.
Thebesttimetovisitthecityisfrom JunetoAugust.Thisisthetimewhen youcangetthefullcityofroses experience,thetemperaturelies between50°Fto80°F.Gardensarein fullbloom,outdoormarketsareabuzz withactivity,andtheentirecitysets outtocelebratevariousevents. However,thecityisamajortourist attractionsothehotel'sseatsfill quickly.Ifyou’replanningtovisit theremakesuretobookyourseatsa coupleofmonthsearlier.
Event Name Month to Visit
PDX Jazz Festival, KidFest
Waterfront Blues Festival, Oregon Brewer’s Fest, Oregon Zoo Concerts
Pickathon Music Festival
Time-Based Art Festival
Queer Film Festival Festival of Lights, Holiday Ale Festival
Christmas Ships Parade
September September to October November to December December
Northwest, Winter Festival
International Film Festival
Rose Festival World Naked Bike Ride
&
History Rich Fascinating
Thehistoryofthecitybeganin1843whenbusinesspartnersWilliamOvertonandAsaLovejoyfiledtoclaimlandonthe westernbankofRiverWillametteintheOregonStateof US.In1845,settlersarrivedandthenameofthecitywasgivenby cointossbetweenthesepartners.Lovejoywantedtonamethecityafterhishometown,Boston,whileWilliamwantedtoname itafterhishometown,Portland,Maine.
ItgrewrapidlyduetoitsstrategiclocationonthebanksoftheWillametteandColumbiaRivers.Intheearly20thcenturythe citybecamethemajorportandtheindustrialhubduetoitsrailroadsandeasyaccesstothePacificOcean.Italsogaineda reputationforprogressivepolitics,withinitiativesforurbanplanningandworkingonenvironmentalconservation.
Inthelatterhalfofthe20thcentury,thecitybecameknownforitsvibrantculture,attractingartists,musicians,andactivists. Theybegantoorganizemultipleeventsthatdrawattractionofpeoplefromacrosstheglobe.Today,itisknownforitsthriving foods,crafts,andbeautifulparks.
The Portland food has attracted foodies all across the globe. Chefs and restaurateurs have created a vibrant culinary scene lled with delightful dishes. Here, you can taste traditional food items from a variety of cultures and get a modern touch on your favorites with unique cuisines. The city’s food scene has something for everyone from salty to sweet or fancy to casual. Let’s have a quick look at some of the mouthwatering food items:
Doughnutsaregenerallymadefromflour,sugar,butter,yeast,andeggs withuniquetoppingslikebacon,cereal,orfruits.Chaiismadeofmilk andspiceslikecinnamon,cardamom,andginger.Peopleoftentry Doughnutswithahotcupofchaiforacozypairing.
ItismadeofChickenpieces,flour,buttermilk,andspiceslike(paprikaandgarlicpowder)andis bestenjoyedwhenitishotandcrispy
Themajoringredientsusedinitarepoachedchicken,flavoredrice,andginger-garlicsauce.Toenjoyitstasteyoucan mixthechickenandrice,thendipeachbiteintothesauce.
ItisTortillachipstoppedwithmeltedcheese,jalapenos,beans,salsa,sourcream,andsometimesmeatlike groundbeef.Toenjoyitstastemakesuretodiginyourhandssothatyoucangetabitofeverythingineachbite
Itisasoft,steamedbaobunfilledwithajuicymeatpatty,pickledvegetables,and flavorfulsauces.Ifyouwantitsbettertastemakesuretoholditproperlywithboth handsandtakeabigbitetoexperiencebothtexturesandflavors.
1.DoughnutsandChai
2.FriedChicken
3.KhaoManGai
4.Nachos
5.SteamedBaoBurger
10 Interesting Facts About Portland You Didn’t Know
1.PortlandisthethirdgreenestcityinAmerica.
2.ThePortlandRoseGardenistheoldestpublicrosegardenintheUS. Thereareover10,000rosebushesinthegarden.
3.ItisthehometothesecondlargestcopperstatueintheUS.
4.Thenameofthecitywasdecidedbythecointoss.
5.ItisrankedasthebestcityintheUSforvegansandvegetarians.
6.Ithousesthelargestindependentlyownedbookstoreintheworld.
7.PortlanderscelebratetheWorldNakedBikeRide.
8.ReedCollegeinthecityhasitsownnuclearreactor.
9.Youcanfindabikelaneinthemiddleofthestreetinthecity
10.Thecherriesthatsitatopoficecreamweredevelopedinthiscity.
Tips for Travelers: Complete Guide
1.Transportation:GettingintothecityisquickandeasywithUberorevenbyrailservices.Travelingdestinationsare separatedapartyoumayneedUbertoreachthere.
2.CurrencyandMoney:ThecurrencyinthecityisUSD($).Creditcardsareacceptedeverywherebutmakesuretokeep somecashforurgency
3.StayingLocation:Therearemultiplehotelsavailablewithinwalkingdistanceoftraveldestinations.Thedesignsand amenitiesinthehotelsaregenerallygood.Toenjoythemall,youneedtobookyourseatsinadvance.
4.Safety:Oftenthecityissafe,butitisgoodtobemindfulwhenyou’retravelingespeciallyalone.
5.RentalCars:Ifyou’reaimingtoexploremorecitiesinOregonthenyou’llcertainlyneedarentalcar Therearemultiple pickupanddropoutlocationsavailableyoucanchooseasperyourcomfort.
Conclusion
Portlandoffersavibrantblendofnature,culture,andfoodsthatcaptivatesvisitorsfromallacrosstheglobe.Itoffersan unforgettableexperienceforeveryonewhethertheyarediscoveringthecity’siconicbridges,tryinglocalcuisines,or exploringthelushgardensandparks.Planyournexttriptothisamazingdestination.
Beach days are indeed fun. You can build creative sandcastles or slurp a good cocktail alongside the shore. You could also feel the breeze and the sound of waves.
But what about beach nights?
The dark beach brings you a spectacular view of Mother Nature’s magic. The Bioluminescent waves are returning to the beach. The glowing waves are nothing but nature’s invaluable bounty. A lot of these beaches also offer boat tours or swims to bring out the most of the Bioluminescent waves.
How do these waves glow? Is it science or is it magic? Is it harmful to your skin? Where can you see it? If you are curious about these waves, scroll through the blog to nd the answer.
Discover Nature’s Magic: Explore
HowdoBioluminescentWavesoccur?
TheBioluminescentwavesareanatural phenomenonrecordedbackinthe1900s.This beautifuloccurrenceleavesabluehueontheedgeof thewavesandattractsthousandsoftourists.What causesthesewaves?
Whatlookslikenature’smagicisnotwitchcraftor wizardrybutamanifestationofscience.Nature bestowsimmensepowerstoevenitstiniestcreatures. Thatiswhathappenshereaswell.
Thewavesarecausedbytinycreaturesthatconsist ofonlyonepercentoftheworld’sbiomassPhytoplankton.
Itisapetitealgaethatdriftsontheoceansurface, sea,andmanyotherwaterhabitats.Theyactasa foodsourceforunderwaterorganisms.Their populationisvisiblyhighinprotein-concentrated areas.Itcausesavisiblegreenorred-browntinton thesurface,oftenregardedasanalgalbloom.
Whatappearsasaredtideduringthedaycreates breathtaking,splendidsceneryatnight.Thetiny phytoplanktonbloomsemitablueorbluish-green lightwhendisturbed.Thisdisturbancemostoften occursonthecoastalwavesandcreates bioluminescentwaves.Manytinyplantsinthewater, suchastheNoctilucaScintillansalgae,produce bioluminescenceduetointernalchemicalreactions whenexternalfactorslikewaves,waterflow,boats, andevenswimmingfishdisturbthem.Theglowing effectcalled“milkysea”isn’tjustfoundnearthe coast.Itcanoccurfarawayfromthecoast,too.
Hasthisoccurredinthepast?
Wecanfindvariousrecordsoftheglowingwavesinchaptersof thepast.Anaximenes,apre-Socraticphilosopher,oncedecidedto hittheseawithanoar.Heendedupwatchingthelightexhibited bythesea.ThefamousGreekphilosopherAristotle,too,mentions noticingabrightlightinsimilarcircumstances.Theseincidents areasoldas500B.C.and350B.C.respectively.TitusLivius describesseeingtheseashoresluminouswithfrequentfiresin216 B.C.In1605,FrancisBacon,anEnglishphilosopher,recordedthe spectacleofthesparklingandluminouseffectofseawaterwhen disturbed.ReneDescartes,aFrenchphilosopherandscientist,in 1637,concludedthatstrikingtheseawatergeneratessparkssimilar tothosefromflint.
WhencanyouseetheBioluminescentwaves?
Firstthingsfirst,youcannotseetheBioluminescentwaves withoutthedark.Thephytoplanktonstopsglowingatanyhintof light.Thatiswhyyouwillneedtowaitforatleast3-4hoursafter sunsettowatchnatureshowitsmagic.Thoughthenatural phenomenoncanoccurthroughouttheyear,thereisaslight tendencyforthewavestoarrivemorefrequentlyinspringthrough earlyfall.So,ifthesewavesareonyourbucketlist,youcanplana triptoanappropriatebeachfromMarchtoSeptember,especially afterJune.
Theredtideisanotherindicatorofthearrivaloftheglowing waves.Witnessingtheredtideduringthedayincreasesthe chancesofwatchingaglowingshoreinthedark.Youcan experiencetheoccurrenceevenifyoucan’tstayatthebeachtill thesunset.Justfillajarwithsomeredwaterduringtheredtide andplaceitinyourfridgeforaboutanhour.Ensureitisinadark environment.Shakethejarandseeitlightupwith bioluminescence.
Top beaches to experience the light
1. MosquitoBay,PuertoRico
Themosquitobayisapopulartouristspotandit holdstheGuinnessWorldrecordforhavingthe brightestbioluminescentbayintheworld.The beachislocatedonthesoutherncoastofVieques. Ithasanarrowentrythatopensuptothedolphinshapedbayofmangroves.Thesemangroves protectthebrightestbioluminescenceinthe world,producingacaptivatingandpristine setting.MosquitoBayisfilledwithdiamondbrightdinoflagellatesthatglowduringthenight. ThiscreatessereneBioluminescentWavesonthis beach.
Variousmeasureshavebeentakentoprotectthis bioluminescence.Althoughyoucanbookaboat tour,noswimmingisallowedonthisbeach.You canalsoexperiencebioluminescencethrougha glass-bottomkayaktour.
2. ColesBay,Tasmania
ColesBayatFreycinetNationalParkisathreehourdrivefromHobart.
ThewarmingseasbroughtBioluminescentWaves toTasmaniaintheearly1990s.Youcanplanatrip toexperiencewatersailing,kayaking,andeco cruisingthroughthedayandwatchoneofthebest seasparklesatnight.ColesBayalsohappensto bethefirsttownintheworldtobanplastic shoppingbagstopreservetheglowingwaves.
3. HaLongBay,Vietnam
Ifyoudreamofswimmingamongthelightsand experiencingstarsintheocean,addthisbeachto yourlistandwanderalongtheBioluminescent Waves.
HaLongBayislocatedinnortheastVietnam.Itis renownedforitslimestonepinnaclesthatstickout fromtheemeraldGulfofTonkin.Thesiteoffers variousovernightboattours,includingactivities suchassquidfishingandilluminatingthewater withlights.Typically,you’llhavetowaituntil midnightforthelightstobeturnedoff,allowing youtoswimandexperiencethesparkleof bioluminescentalgaeasyoumoveyourarms throughthewater
Conclusion
TheBioluminescentwavesareindeedmagical.However,differentbeaches havedifferentrules,especiallywhenthebeachisfloodedwithphytoplankton. ThisisbecausethetouchofsomeofthesealgaeJulycauseskinreactions. Manyplacesalsoprohibitswimminginthewatertoprotectthealgae. Toavoidthis,youcanaskthelocalsortheshopkeepersnearbyandlookout foranysignsorboards,too.Noneoftheseruleswilldisturbyourexperience. Instead,itwillenhancethem.
Ifyoudreamofflyingwiththestarsandplayingwiththelight,whatis stoppingyou?
Mosquito Bay, Puerto Rico
Coles Bay, Tasmania
Coles Bay, Tasmania
Luxuryfashionisthelanguageofpoiseandurbanity Wealldreamof owningluxuryitems.It’smorethanthestatusquo,itisassociatedwiththe notionoffreedomandhappiness.OwingproductsfrombrandslikeGucci, Chanel,andHermesbringrichnessandsatisfaction.Buthaveyouever wonderedhowthesebrandshavemadetheirname?
Inthisarticle,wewilldiveintothestoryofabrandthatissynonymous withtimelesselegance,class,andsophistication-Chanel.Fromitsiconic logotothetimelessbeautyofthe‘littleblackdress’,ithasrevolutionized fashionforwomensinceitsinception,andwecanthankGabrielleBonheur "Coco"Chanelforit.
"Fashion is not something in dresses only. Fashion in the street, fashion ideas, the way we live, happening.
Thebrandname‘Chanel’ signifiesclassandprosperity, yet,GabrielleBonheurChanel wasborninpovertyandgrewto beaninfluentialfashion designer.Beforeestablishing theiconicbrand,Gabrielle openedherfirststoreinParis. Initially,itwasahatstorecalled 'ChanelModes'.Thestore quicklygainedpopularity amongglamorousEuropean actresseswhoadmiredand imitatedCocoChanel'ssimple andelegantstyle.
Gabriellerevolutionizedfashion inhereraandmadewomen’s clothingmorebreathableand comfortable.In1913,she openedhersecondboutiquein Deauville,aseasideresortin Normandy.Thistime,sheadded acollectionofjersey 'sportswear'toherrangeof products.Theseclothesoffered womenafreshandexcitingway toshowcaseandembracetheir bodies.Thecollectionbecame aninstantsuccess,andher popularityspreadthroughout thecountry
TheRiseoftheIconicChanel
In1918,thewell-knownChanelstoreat21RueCambon openeditsdoors.Thislocationhascontinuedtoserveasthe headquartersfortheChanelbrandupuntilthepresentday In1924,Gabriellelaunchedherfirstlineofcosmetics, whichincludedfacepowdersandlipcolors.Aroundthe sametime,shefoundedtheSocietedesParfumsChanelto makethemostofthebrand'sexpandingbeautyand fragrancebusiness.Inthatsameyear,sheintroducedher iconictweedsuits.Shediscoveredthefabricduringhertrips toScotlandwiththeDukeofWestminster Tweedwas traditionallyassociatedwithmen'sclothing,butshegaveita femininetouch,creatinganew,modernuniformforwomen.
1927witnessedthebrand’sfirstlaunchofaskincareline, offering15productsaimedathelpingwomengainthe perfectcomplexion.In1945,afterenjoyinggreatsuccess andhaving4,000employeesandmultipleboutiquesacross France,GabriellefacedchallengesduringWorldWarII.Due tothewar,thehousehadtocloseallofitsboutiquesexcept fortheoneat21RueCambon.Despitethedifficulttimes andthewareffort,itsfragrancesandaccessoriesremained popular,especiallyamongAmericansoldierswhobought themasgiftstosendbackhome.In1954,sherelaunchedthe couturehousealongwithupdateddesignsandsomenew productlaunches.
On10January1971,Gabrielletookherlastbreathattheage of87.Manyknownpeoplemourneforher.In1978,the brandintroducedaready-to-wearcollectionforthefirst time.Thismeantthattheircollectionandaccessoriescould nowbesoldglobally,muchtothedelightoftheirfans.
A New Era
In1983,KarlLagerfeldwasnamedasthenewartisticdirectorofChanel.Hetook chargeofdesigningallthehigh-endcouture,ready-to-wear,andaccessorycollections. KarlwasalreadyfamousforhisinnovativeworkatFendi,andhecontinuedtowork thereaswell.Hebroughthisownuniquestyleandenergytothebrand,whichhad beenstrugglingtofindacleardirectionafterthepassingofGabrielle.Hewastedno timeinrevampingtheready-to-wearcollectionandalsotransformedtheinterlocking 'CC'logointoaniconicsymbolofthebrand.Hiscontributionsbreathednewlifeinto thebrandandhelpeditregainitsstatusasafashionpowerhouse.
Hetookthebrandtonextlevel,until2019whenhediedfrompancreaticcancer. Currently,FrenchbillionairebrothersGérardWertheimerandAlainWertheimerown thebrand.Theycontinuetokeepthebrandaliveandliveuptoitsnameofelegance andsophistication.
Jersey
GabriellerevolutionizedFrenchfashionbyutilizing jerseyfabric,originallyusedformen'sinnerwearand sportswear Withitsfluidityandflexibility,shesawits potentialforcreatingsleekandcomfortablegarments. ThisinnovativeapproachquicklymadeJerseyapopular choiceintheworldofhighfashion.Oneremarkable exampleisthe1916beltedblouse,craftedfromafinesilk jersey.ByNovember1916,hermasteryofworkingwith jerseywasrecognizedbyAmericanandBritishVogue, solidifyingherstatusasafashionicon.
TheLittleBlackDress
Gabrielleintroducedblackasafashionableandversatilechoice forwomen'sclothinginthelate1910s.Despiteitsassociation withservicerolesandmourningattire,shesawblackasasymbol ofmodernityandelegance.Herblackdaydressgainedglobal recognitionin1926,knownasthe'littleblackdress'orLBD.It becameasensationforitsabilitytotransitioneffortlesslyfrom daytoeveningwear,agroundbreakingconceptatatimewhen womenchangedoutfitsmultipletimesaday.Throughouther career,shecontinuedtoincorporateblackintoherdesigns,often emphasizingthesilhouetteandminimizingdecoration.
CHANELN°5
Sinceitslaunchin1921,CHANELN°5hasbeenthe mostimportantperfumeforChanel.Createdby Gabrielleherself,itbecametheiconicscentofthe fashionhouse.CraftedbyperfumerErnestBeaux, N°5wasauniquefragrancemadefromover80 ingredientslikejasmine,ylang-ylang,sandalwood, Mayrose,andneroli.Shehandpickeditfromten samples,choosingthenumberfivebecauseitwasher favoritenumber.N°5quicklybecametheworld's best-sellingfragranceandcontinuestobepopular today,thankstoitsmodernandtimelessappeal. RenownedfiguressuchastheQueenandMarilyn MonroewerefansofN°5.
TheTweedSuit
TheChanelTweedSuitisoneofthemost famousdesignsandasymbolof Gabrielle’sfashionlegacyafterthewar Inthe1920s,shetransformedtweedsuits frombeingseenassportyoroutdoor wearintofashionabledaywear.However, itwasafterherreturntofashionin1954 thatthesuitbecamestronglyassociated withthebrand.Designedtobeelegant andcomfortable,thesuitallowedeasy movementwithitssoftfabricsand cardigan-likejacketcut.Itquickly becameapopularchoiceforinfluential womeninthe1950sand60s.Celebrities likePrincessGraceofMonaco,Elizabeth Taylor,JacquelineKennedy,andMarlene Dietrichwereregularbuyersofthese suits.
Two-toneShoe
In1962,Gabrielleaskedashoemakercalled MassarotocreatetheperfectChanelshoe.She alwaysdesignedshoesthatshelikedtowear herself.Shechoseabeige-coloredleatherthat matchedherskintone,makingherlegslook longer.Therewasasmallblackpartonthefront oftheshoethataddedanicetouchandprotected thelighterleatherfromgettingscratched.The shoehadanelasticstrapandalowheel,soitwas comfortabletowearandeasytowalkin. Backthen,itwascommonforfancyclientsto orderspecialshoesfromtheirownshoemakersto gowitheachoutfit.Butshebelievedinsimplicity Sheworeherbeigeandblacktwo-toneslingbacks witheverything.
CostumeJewelry
OneofGabrielle’ssignaturestyleswasusing imitationpearlsinherdesigns.Sheincorporated themintonecklaces,brooches,andevenas buttonsonsuits.Infact,shewascreditedwith popularizingartificialpearlsinthefashionworld in1931.Herboutiquesofferedawiderangeof costumejewelryoptionstocomplementher clothingdesignsstartingfromtheearly1920s. Herjewelrycollectionsoftenfeaturedmotifslike flowers,wheatsheaves,stars,andthesun,which becamesynonymouswiththebrand'sstyle.The lion'shead,representingherzodiacsignLeo,was alsoacommondesignelementinherjewelry pieces.
The2.55Handbag
Gabriellebelievedthataccessorieswereessentialin achievingabalancedandstylishlook.Theseaccessoriesnot onlydemonstratedherpracticalapproachtofashionbutalso showcaseddistinctfeaturesthatembodiedheruniquestyle. Amonghermostcovetedaccessorieswasthe2.55handbag, namedafteritscreationinFebruary1955.Thisiconicpiece quicklybecameasought-afterclassic.Craftedinvarious sizesandmaterialssuchaslambskin,jersey,orsilksatin,the handbagboastedafrontflapwitharectangularlockand adjustablemetalstraps,offeringversatilitytobecarriedby handorovertheshoulder.
MarketingStrategiesofChanel
Ÿ Chanel’steamcreatedaspecialimageforthe brandthatappealstotheirtargetcustomers andmakesthemstandoutfromotherbrands. Forexample,itsfamous"C"logoandquilted handbagdesignarenowassociatedwith high-endfashionandluxury Theyalsomake suretousetop-qualitymaterialsandpay closeattentiontodetailinalltheirproducts, whichaddstotheideaofluxury
Ÿ Chanelusesfamouspeopletoendorsetheir brand,hostsexclusiveevents,andpartners withprestigiousinstitutionslikeart museums.Thismakespeopleseeitasa symbolofeleganceandluxury.Italsocreates afeelingofexclusivity,attractingcustomers whowanttobepartofthesespecial experiences.
Ÿ Itusesstorytellingandbrandidentityto connectwithitscustomersandcreatea strongrelationshipwiththem.Theytell storiesthroughtheiradvertisements,using imagesandmessagesthatappealtopeople's desiresanddreams.Italsocollaborateswith famousartists,photographers,and filmmakerstocreateshortfilmsand installationsthatbringtheircollectionstolife inuniqueandcaptivatingways.
Ÿ Thebrandlovesworkingwithartistsand puttingonfashionshowstoshowoffitsnew collectionsandideas.Theseshowsareheld infancyplacesliketheGrandPalaisinParis, andtheygetalotofattentionfrompeopleall overtheworld.
CurrentMarketValue
In2023,Chanel'sbrandvalueworldwidewas around$19.4billion,whichwashigherthanthe previousyear.ThebrandvalueofChanelhas beenincreasingpositivelybetween2017and 2023,withagrowthof27percentinthemost recentperiod.
Mastering the Art of Business Communication
Intoday’scompetitivebusinessworld,effective communicationforbusinessmenisessentialfordriving successandfosteringinnovationacrossvarioussectors.The capacitytoexpressstrategies,motivateteams,andestablish enduringrelationshipsthroughcommunicationisn’tjust advantageous;it’snecessary.Take,forinstance,arecent statisticthatemphasizesthesignificanceofadept communication:companiesexcellingincommunicationand supportprogramsare3.5timesmorelikelytooutperform theirrivals.Thisclearfacthighlightsthepivotalroleof communicationinenablingbusinessestothriveinabustling market.Inthisarticle,weexploresixvitalcommunication practicesthatcanelevateordinaryinteractionsintopotent strategiesforbusinesssuccess.Eachsuggestioniscraftedto providebusinessmenwiththetoolsnecessaryforhoning theircommunicationstrategies,ensuringtheynotonlymeet butexceedthedynamicdemandsoftheirroles.
Hereare6tipsofcommunicationforbusinessmen:
1.ImprovingStakeholderEngagement
Incommunicationforbusinessmen,involvingkeyplayersis crucial.Toenhancethisinvolvement,thefirststepisto clearlypinpointwhothesekeyplayersare—beitinvestors, employees,customers,orsuppliers.Knowingtheneeds, expectations,andpreferencesofthesediversegroupscan greatlyinfluencehowyouinteractwiththem.Forinstance, investorsJulyrequirethoroughfinancialupdates,while employeesmightneedmorefrequentprojectstatusreports andmotivationalmessages.Adaptingyourcommunication styleandcontenttosuitthespecificaudiencenotonly maintainstheirinterestbutalsoensurestheyfeelappreciated andheard.
Providingregularupdatesandbeingtransparentinsharing bothachievementsandchallengesareessentialtacticsthat buildtrustandkeepkeyplayersactivelyengagedinthe discussion.Additionally,utilizingstakeholderrelationship managementsoftwarecanfurtherelevatestakeholder engagementbystreamliningcommunicationprocessesand facilitatingbetterinteractionwithkeyplayers.
2.EnhancingClarityandConciseness
Clearcommunicationforbusinessmenisakeyaspectof successfulbusinessinteractions.Inafast-pacedworld,the abilitytoconveyideasanddirectionsclearlyandbrieflyis crucial.Thisinvolvesfocusingonstraightforwardnessand steeringclearoftechnicaltermsthatmightpuzzlethe recipient.
Usingsimplerlanguagedoesn’tweakenthemessagebut insteadmakessureit’sunderstandabletoallparties. Whenyoucommunicateclearly,youminimize confusionandenhancetheeffectivenessofyourbusiness activities.
3.MasteringNon-VerbalCommunication
Intheworldofbusiness,whatyoudocanspeaklouder thanwhatyousay.Afirmhandshake,unwaveringgaze, andassuredstancecanconveyproficiencyand genuineness.Conversely,avoidingeyecontactor adoptingadefensiveposturecanconveynegativity, regardlessofverbalcontent.
Effectivebusinessmenarehighlyattunedtotheirbody languageandmakedeliberateeffortstosynchronize theirnon-verbalsignalswiththeirspokenwords.This harmonyfostersconnectionandreliabilitywith communicationcounterparts,enhancingtheefficiencyof interactions.
4.UtilizingTechnologyEffectively
Intoday’sdigitallandscape,thewaybusinesses communicatehasundergoneasignificantshift.Awide arrayoftoolsnowexiststofosterconnectionswith colleaguesandstakeholdersworldwide.Whetherit’s throughemails,instantmessaging,videoconferences,or collaborativeplatforms,technologyenablesswiftand effectivecommunication.Yet,thekeyliesinselecting theappropriatetoolforthetaskathand.
Forinstance,whileemailsexcelatconveyingdetailed progressreports,instantmessagingJulybemoresuitable forbriefupdatesorurgentinquiries.Masteringtheartof whenandhowtoutilizethesetoolscangreatlybolster yourcommunicationstrategy,ensuringmessagesare deliveredpromptlyandinthedesiredmanner
5.DevelopingListeningSkills
Inbusinesscommunication,activelisteningtendstoget overlooked.It’snotjustabouthearingwords;it’sabout graspingthespeaker’smessageandintentions.
Tolisteneffectively,youneedtechniquesliketaking notes,repeatingorsummarizingwhat’ssaid,andasking clarifyingquestions.Improvinghowwellyoulisten guaranteesadeepergraspofinformation,resultingin smarterchoicesandfewermix-ups.
6.FosteringaCultureofOpen Communication
Buildingaworkplacewhereeveryonefeels comfortablespeakingupcangreatly enhancehowwellpeoplecommunicateina company Whenpeoplefeelfreetoshare theirideasandworries,itboostscreativity, helpscatchproblemsearly,andkeeps thingsrunningsmoothly.
Tomakethishappen,holdteammeetings often,setupwaysforanonymous feedback,andmakesurepeoplefeel encouragedtotalkopenly Whenyoumake communicationeasier,you’realsomaking teamworkandhonestystronger,whichare keytoanybusinessdoingwell.
Final Thoughts
Improving how you communicate in business is an ongoing journey that greatly impacts your career achievements. Whether it’s connecting well with stakeholders or truly hearing out your team’s worries, every communication for businessmen facet shapes business results. Begin by putting these suggestions into practice daily and watch how they enhance your business environment.
