The Most Trusted HubSpot Partners in 2021 by The Enterprise World

WWW.THEENTERPRISEWORLD.COM | USA EDITION | OCTOBER 2021

The Most

Trusted

HubSpot Partners in 2021

E ly s e F ly n n M e y e r President & Founder

Prism Global Marketing Solutions Marketing that Matter s!

FROM EDITOR’S DESK “Just don’t give up what you’re trying to do. Where there is love and inspiration, I don’t think you can go wrong.” — Ella Fitzgerald

ubSpot is a unique platform that offers the best CRM and sales automation solutions. HubSpot allows integrations with dozens of popular business software, enhancing client's functions and enabling them to achieve their goals. HubSpot and its partners offer some of the most innovative and advanced solutions. These solutions bring affordable, scalable, and unmatched results. This issue of The Enterprise World, The Most Trusted HubSpot Partners in 2021 features leading companies and most reliable HubSpot partners in 2021. Their services, support, and standards set them apart, making them one of the most sought-after and reliable HubSpot service providers. On the cover story is the unrivaled services and story of Prism Global Marketing Solutions. Prism Global Marketing Solutions is an award-winning inbound marketing agency. They are also a HubSpot Diamond Partner, providing strategic online and inbound marketing implementation, consulting, and support. Prism Global Marketing Solutions understands the constraints of marketing resources, time, and budgets. They collaborate with their clients to identify the most unique and effective solutions and help them achieve the greatest return on investment from their marketing, sales, and customer service strategy. The solutions offered by Prism Global Marketing Solutions are custom to the needs of their clients, offering creativity and flexibility to create an effective strategy that enables actual business growth. Read how Mojo Media Labs has truly evolved from a digital marketing agency to a revenue growth agency. Over the past several years, they have revamped their technology stack expertise, enhanced skills on the team, increase the knowledge and overall performance of the team, and also improved their client’s communications from marketing and sales measurables to growing their client’s businesses. Mojo Media Labs is unique with their approach and how they offer their services. Not only this but their services are carefully synced together and not stand-alone services, so, Mojo’s team can build and provide a customized growth plan for their clients, which not only makes their presence unique in the market but also sets them apart from the competition in the market. There is a lot more to read inside. Happy reading!

lik

Adeeb Ma

Adeeb Malik

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Sanyukta | Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Emily Creative Design Head: Sushant K. Social Media Manager Narendra S. Digital Circulation Manager Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight This issue of The Enterprise World, The Most Trusted HubSpot Partners in 2021 features, HubSpot is a powerful platform offering the best CRM and sales automation services. The platform has a plethora of offerings such as inbound marketing and sales, enabling companies to attract potential customers, generate leads, and close down clients. The selling point of HubSpot is the integration it allows with dozens of popular business software, that enhances client's functions and helps them achieve their goals. Featured in this edition are some of the leading HubSpot partners that offer exemplary and interactive services. These companies are leading the innovation curve, providing comprehensive, efficient, and flexible solutions that offer clients maximum results and growth. Their exhaustive list of loyal clients, unmatched brand name in the industry makes them the most trusted HubSpot partners in 2021. On the cover story is the unrivaled services and story of Prism Global Marketing Solutions. Prism Global Marketing Solutions is an award-winning inbound marketing agency. They are also a HubSpot Diamond Partner, providing strategic online and inbound marketing implementation, consulting, and support. Prism Global Marketing Solutions understands the constraints of marketing resources, time, and budgets. They collaborate with their clients to identify the most unique and effective solutions and help them achieve the greatest return on investment from their marketing, sales, and customer service strategy. The solutions offered by Prism Global Marketing Solutions are custom to the needs of their clients, offering creativity and flexibility to create an effective strategy that enables actual business growth.

Read how Mojo Media Labs has truly evolved from a digital marketing agency to a revenue growth agency. Over the past several years, they have revamped their technology stack expertise, enhanced skills on the team, to increase the knowledge and overall performance of the team, and also improved their client’s communications from marketing and sales measurables to growing their client’s businesses. Mojo Media Labs is unique with their approach and how they oﬀer their services. Not only this but their services are carefully synced together and not standalone services, so, Mojo’s team can build and provide a customized growth plan for their clients, which not only makes their presence unique in the market but also sets them apart from the competition in the market. In conversation with the CEO of Kiwi Creative, Jen Lombardi. Kiwi Creative is the go-to marketing agency for B2B software and technology companies looking to grow better. They’re a HubSpot Platinum Solutions Partner based out of Cleveland, Ohio, but have clients across the USA. Our clients range from start-ups going through Series A funding up to enterprise technology companies with locations around the globe. They are celebrating our 10th anniversary this summer. In conversation with the CEO & Founder of SmithBrown Marketing now known as LeadCoverage, Kara Brown. SmithBrown Marketing now known as LeadCoverage is a lead generation ﬁrm that focuses on businessto-business conversion, outsourced sales/marketing operations, and enablement in the heavy industrial and supply chain space. They are a full-service marketing consultancy that empowers leaders to scale with proven marketing strategies and measured results.

18. Kiwi Creative 24. Mojo Media Labs 34. SmithBrown Marketing

10. Mastervoice

Prism Global Marketing Solutions Marketing that Matters!

October 2021

Elyse Flynn Meyer

President & Founder

ne of the most valuable and resource-consuming parts of a business is undoubtedly marketing. Marketing is one of the critical keys to making a business/enterprise successful. No matter how competitive a product or service may be, without eﬀective marketing, the message doesn't get out to potential consumers in a way that will drive business growth. Prism Global Marketing Solutions is one of the names in the inbound marketing industry that oﬀers a complete range of inbound solutions and HubSpot expertise. The services they provide their clients are always up to date with the changing trends in the marketplace and the technology that can best support organizations. These factors, along with a track record of successful and award-winning client stories, make them highly soughtafter and one of the most trusted HubSpot partners in 2021.

Factors that Make Prism Global Marketing Solutions Successful Prism Global Marketing Solutions team helps their clients looking to adopt marketing technology and inbound marketing to drive organic growth, brand recognition, and revenue. To do this successfully, they leverage HubSpot as the primary marketing technology solution for clients looking to leverage marketing software, sales software, website hosting, and even customer service solutions. In addition, Prism Global Marketing Solutions focuses on constantly upskilling the team to ensure they are continually updated on the latest trends and practices in digital and inbound marketing. In addition to ensuring the team has all of the HubSpot certiﬁcations, their team also participates in regular Executive Education programs to provide a wellrounded approach to marketing and business growth programs for themselves and their clients.

The Company Prism Global Marketing Solutions is an award-winning inbound marketing agency. They are also a HubSpot Diamond Partner, providing strategic online and inbound marketing implementation, consulting, and support. Prism Global Marketing Solutions understands the constraints of marketing resources, time, and budgets. They collaborate with their clients to identify the most unique and effective solutions and help them achieve the greatest return on investment from their marketing, sales, and customer service strategy. The solutions offered by Prism Global Marketing Solutions are custom to the needs of their clients, offering creativity and flexibility to create an effective strategy that enables actual business growth. They come as one of the most trusted, acclaimed, and successful HubSpot partners, always ahead of the time and trends, leading the way for the competition, and setting benchmarks in the industry. Their team takes the time to fully understand the HubSpot platform, ensuring their clients maximize the use of the tool to see the most growth potential.

Also, their services' effectiveness and successful results are because they listen to their clients, understand their needs and challenges, and build custom plans to support each client individually. It is not a "one-size-fits-all" approach, and that is what their clients find the most valuable. They listen to their clients, fully understand their goals and challenges, and make sure they are developing an inbound marketing plan leveraging HubSpot to ensure that they not only meet but exceed their client's expectations. Services Offered by Prism Global Marketing Solutions and What Sets Them Apart Prism Global Marketing Solutions is one of the leading partners in the HubSpot ecosystem and has been a HubSpot partner since 2011, so they have a long history with the company and the technology. They are true experts in providing inbound marketing plans, leveraging HubSpot, and making sure their services bring the best results to their clients and enable them to grow and develop their brand recognition and thought leadership. Prism Global Marketing Solutions has a wide range of services to help their clients succeed, including: -

Inbound Marketing Strategy Development

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HubSpot Implementation HubSpot Management Search Engine Optimization Content Ampliﬁcation Social Media Marketing Lead Generation Conversion Rate Optimization Email Marketing Marketing Automation Sales Alignment Analytics

What sets Prism Global Marketing Solutions apart is their comprehensive solutions for their clients. This is different from many firms in the same space but sometimes just offers one or two solutions (i.e., just social media or email marketing). Prism Global Marketing Solutions has seen and proven that having a comprehensive inbound marketing program all running through a single primary technology program can drive tremendous results. How Prism Global Marketing Solutions Adapts to Changes in the Industry

worked in marketing and sales for start-ups to Fortune 500 organizations. Elyse obtained her Bachelor of Science in Marketing with an emphasis in International Business from The University of Arizona. Elyse has also received Executive Certiﬁcates from Thunderbird School of Global Management, Cornell University, and Pepperdine University. Elyse is on the advisory board for the Arizona Animal Welfare League and The University of Arizona. She is also a member of HubSpot's Partner Advisory Council and the Forbes Agency Council, contributing to Forbes.com. She has co-authored four books, including an inbound marketing book, Mastering Inbound Marketing, and a personal branding book, Brand YOU, and Brand NEW. Elyse has seen a lot of successes and challenges in her entrepreneurial journey. Still, either one did not deviate her from achieving her true goal, maintaining the same agility and passion when she entered into the world of business. Some of her achievements are: -

The Prism Global Marketing Solutions team is striving day in and out to remain one of the top HubSpot providers and pursue excellence in everything they do. They are constantly monitoring the market to learn about new strategies and tools for their clients.

To do this, they are always looking for new methods, strategies, or tools that may integrate with HubSpot that would be beneficial for their clients. This is followed by structured beta testing with dedication and focus on marketing efforts to see if the new method or tool could be the next step in a client's marketing efforts. Leadership at Prism Global Marketing Solutions Prism Global Marketing Solutions has one of the best leaders in the field, taking the company ahead with innovation and a focus on client initiatives and team development. Elyse Flynn Meyer is the President & Founder of Prism Global Marketing Solutions. Elyse has extensive experience in marketing and sales management, specifically in inbound marketing, lead generation, marketing operations, and sales alignment. Before founding Prism Global Marketing Solutions, Elyse

October 2021

Featured in KNOW 2020 and 2021: Women to Know and Do Business With 4 Under 40: American Marketing Association Leader Award Arizona Republic's Top 35 Under 35 Entrepreneurs Several American Marketing Association Spectrum Awards Several HubSpot Impact Awards for Marketing Enablement and Innovation

Elyse's Take on the Responsibilities of an Entrepreneur A successful entrepreneur always needs to look at the market to see what is new, what needs to be modiﬁed, and how you can continue expanding and aligning your service oﬀerings with your clients and their growth goals. Continued innovation and perseverance are critical for any entrepreneur.

October 2021

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his post-pandemic period might be the best time for a medical spa to attract customers. Why? Because everyone is stressed, tense, and bored of staying home. But as a med-spa owner, you can't just rely on traditional marketing methods to get new clients. You have to move a step beyond and towards digital marketing. This extremely popular and fast-growing marketing method has become one of the best ways to reach new clients and interact with existing ones. But even though digital marketing is nothing new, many spa owners continue to struggle with it. They don't know where to start or how it works. And if the same is true for you, read the top 5 hacks below to understand how you can excel at digital marketing for medical spas. 5 Tips to Excel at Digital Marketing for Med Spas 1. Define your target audience To increase your client base and ensure that people show interest exclusively in your medical spa, you must know your audience first. Blindly advertising might do the job, but careful targeting of the audience will lead to a better response. For example, let's say that according to your stats, your client base has a majority of people lying in the age group of 3040. Then, you must tailor your campaigns to people of that particular age group. Similarly, focus on your audience's demographic too. Careful advertising to draw the interest of your target client base is extremely important, regardless of the services you offer. 2. Engage with your community An average person looking for a service online almost always goes through the reviews that google provides. In fact, in 2016, 90% of people read at least one review before n choosing a vendor or service. So, you must have positive customer feedback with good reviews. One of the best ways to do this is by the screening process. After a client visit, take feedback from them immediately. If the feedback is positive, give them an option to post a review. If the feedback is negative, you may

October 2021

directly contact the client to assist them and improve your service. By doing this, you provide a sense of importance to the client by considering their suggestions. And either way, you will have genuine clients speaking for you online – something that will always attract new leads. 3. An effective and creative website If you are new to online advertising, one of the first steps is creating a smoothly functioning website. It's also crucial that your website's backend and frontend are well taken care of. Your website should be compatible as well with mobile devices as it is with desktops. Since 2017, mobile web traffic has been responsible for half of all global web traffic. So don't ignore tablet/mobile competency of your website. People are more likely to stay on an easily navigable website with eye-catching graphics and images. Use more pictures and videos and less text for the website. As a spa, you won't have trouble clicking original, aesthetic images for your website. You can jazz them up by adding quirky taglines. Along with a creative website, ensure that the ads that will lead to the website are equally innovative and catchy for people to click on. Engagement of ads is also critical. PracticeBloom specialises in medical spa marketing and can help you design perfect and original ads leading to your landing page. So contacting them is a good idea if you're just starting. 4. Provide gift cards and incentives on referring friends As much as people like a rejuvenating experience, they're constantly looking for some profit along the way. Giving them some incentives and concessions is an excellent idea to increase your spa's popularity. Handing out online gift vouchers or discount coupons is sure to tempt them to visit your med spa more often. Moreover, it's a great way of advertising. Another fantastic way to increase your client base is by providing incentives for referring friends. This would also

lead to free-of-cost advertising along with more customers. You may provide complimentary services to clients who advertise you on their social media pages. Providing cool merchandise to your clients as a bonus is also a good option. 5. Choose the right social media platforms for marketing While social media, in general, can mean a lot of things, most of the audience is concentrated on famous platforms like Instagram (500 million active users), Facebook (1.84 billion daily users), and Twitter (330 million users monthly). All these platforms are excellent for med spa marketing because they let you post pictures and videos too. And for a spa, these speak more than words. But to ensure success on them, you must be active and aware. Social media marketing is very dynamic. So you have to be trendy and unique to be noticeable. If you aren't good at it yourself, hiring an expert social media marketer might be a good idea. Wrapping Up These were the top 5 digital marketing hacks for medical spas that will be most eﬀective for lifting your client count to new heights. Do remember, along with seeking new clients, you must also focus on retaining the old ones. Thus, along with good advertising, excellent services are mandatory for a business to reap maximum beneﬁts.

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Interview with TEW

Kiwi Creative Marketeers of the future

October 2021

arketing is the base and the strongest point of a business as it covers how the products/services are spread throughout the market and in a way that it makes a difference to the people and slingshots in their hearts, so not only the products/services solve their problems, needs, and requirements but also revolutionizes one looks at certain issues and predicaments. Marketing is simple to understand yet very complex in practice as it involves dealing with a lot of things right from the planning to implementation and right down to execution. Marketing is a very serious business department as it not only directly affects the sales but also the overall growth and development of the company. Marketing agencies are growing and booming year-to-year owing to the same reason, businesses and their marketing strategies are better handled and worked by professionals as a step wrong in the marketing strategies could cost one their business and these specialist agencies not only accurately plan and implement these strategies but also make it very profitable for the business and that too in a scalable and efficient way. Kiwi Creative is a leading marketing agency that is not only efficient but highly skilled and experts in the field for providing immaculate and unmatched marketing solutions for B2B software and technology companies. They are a platinum HubSpot solutions partner who make sure that their services are not only accurate but also one-of-the best in a class suited and tailormade to their client’s needs, demands, and requirements. Their

customers not only love them for their service standards, quality and ﬁnesse but also how they implement their services taking their client’s company to a new level of growth and development. Kiwi Creative not only revolutionizes the way traditional marketing agencies work but also takes the competition in the market by storm with their unmatched services and unrivalled implementation. In conversation with the CEO of Kiwi Creative, Jen Lombardi. Let’s hear more about the company, the journey, and her professional journey. Please tell us about Kiwi Creative, the initial challenges, and the factors pushing the company’s success through the roof. Kiwi Creative is the go-to marketing agency for B2B software and technology companies looking to grow better. We’re a HubSpot Platinum Solutions Partner based out of Cleveland, Ohio, but have clients across the USA. Our clients range from start-ups going through Series A funding up to enterprise technology companies with locations around the globe. We are celebrating our 10th anniversary this summer! Most agency founders didn’t go to business school, so while they are good at their craft, running the ﬁnances and operations of their venture can come with a steep learning curve. For a relatively small market, Cleveland has an excellent entrepreneurial support system that I was able to take advantage of. Through programs like Goldman Sachs 10,000 Small

Businesses and EO, I was introduced to business mentors and training programs that have shifted my mindset from a creative person to a true business owner. That said, it’s been a 10-year journey to get to this point…but I like to think that any initial challenges we faced have been instrumental in shaping the way we operate the agency today. For example, like any new company we initially struggled with attracting right-fit clients and employees who would take us to the next level; today, we've developed the type of culture that is appealing to topnotch talent, which in turn drives client success. Shifting from a “generalist” agency to one focused exclusively on software and technology was huge. Being a specialist in a vertical allows us to expand beyond our local region and service clients across the country. This is also the timeframe where we signed up to be in HubSpot’s agency partner program, which gave us the street cred to bring on a whole new type of clientele who used that software. More recently, we took a chance by bidding on an RFP for a huge technology corporation that frankly seemed a bit out of reach at the time. They were impressed by our skills and gave us a chance and the rest is history. We’ve been working with them for close to two years now and they continue to send us larger campaigns and refer us out to different divisions within the company. It was the confidence booster that we needed to prove we could service enterprise-level clients even if our agency was smaller in size.

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Interview with TEW

Tell us about the services the marketing agency offers, new additions, and the factors that set your company’s services apart from the competition in the market. We’ve developed a company culture founded on our four core values: staying innovative, communicating with clarity, taking initiative, and creating raving fans. When all of our employees exemplify those qualities daily, client success is practically guaranteed. We’re also firm believers that our agency should be a consultative partner, not simply an order taker. There are plenty of freelancers who can execute on a client’s specific idea at a much lower price point…we want to add value by working as an extension of the client’s internal marketing team where we’re able to bring great ideas to the table that contribute to the client’s success. As a full-service agency, we group our services into four main areas: branding, inbound marketing, websites, and sales enablement. While the services themselves may not be unique to our agency, the fact that we have deep expertise working with software/tech clients and come from a design-focused background means that our work is highly specific and engaging from both a content and a design standpoint. I come from a graphic design background, so the agency started as an extension of my freelance career. Over time, the graphic design grew to website design/development, branding, and

October 2021

eventually full-blown inbound marketing services. This natural progression of our skillset allowed our clients to grow along with us…we have some clients who have been with us the whole 10 years our agency has been around! Every month comes with the opportunity for exciting new projects. Our designers have been building interactive landing pages in Ceros (an experiential content creation platform) and taking our PowerPoint templates up a notch with amazing slide animations. Our website developers have been playing around with using GreenSock (a robust JavaScript toolset) for really cool site animations. Members of our analytics team have been implementing the newly revamped Google Analytics 4 for web properties. Since one of our core values is “stay innovative,” we embrace these challenges…it's what makes working in our industry exciting! Tell us about your professional journey. I graduated with a graphic design degree and spent the first six years of my career working as an Art Director at a large agency in the Cleveland area where I was the lead designer on high-profile accounts, like Verizon Wireless, Ocean Spray, Hyatt, and more. Ten years ago, I decided to make my freelance gig into a full-time job and officially launched the agency in the summer of 2011. Tell us about the work culture at Kiwi Creative. Creating a positive work culture has been our primary goal for the

past several years and our efforts are paying off: we have a team of high-performing, self-motivated employees who are doing amazing things for our clients. Some highlights include: - We offer (semi) unlimited PTO and schedule flexibility, because life happens during 9-5, too. - We hire for cultural fit first and train for technical skills as necessary. - We’ve all completed personality profiles and have cards on our desks highlighting our strengths and weaknesses. - We encourage all employees to grow beyond their primary role and take on projects that will stretch their skills. - We are constantly gathering 360 feedback and addressing any issues as they arise instead of waiting for them to grow out of control. - We have dedicated channels in Slack called #kiwi-kudos to give compliments to deserving coworkers and #help-me for when people need support from a coworker. - Each employee can give out a “core value coaster” to a coworker during our monthly meeting as a shout out for doing an excellent job in that specific area in the previous month. - Full-time employees get quarterly profit-sharing as a token of appreciation for keeping the agency profitable. - Pre-COVID, we had a regular team “fun events,” from weekly lunches at Chipotle to quarterly outings for glass blowing, charter sailing, escape rooms, and more. Your take on the competition in

the market and your way of handling it. There are thousands of marketing agencies in the country, so competing on price is a downward spiral toward the bottom. You don’t need to be the perfect ﬁt for everyone, you just need to be the best ﬁt for your ideal clients. For us, that’s knowing our strengths and being empowered to say “no” when a client or project isn’t right. It’s also easier for us because we can get clients from a national stage

because of our vertical specialization in software and technology, so we rarely come up against the same agencies over and over again in pitches. In the HubSpot ecosystem, agencies are more friends than competitors. Within that group, agencies will regularly refer out projects that aren’t a good ﬁt and will oﬀer up advice or best practices when other agencies are struggling. We understand that every agency has a slightly

diﬀerent specialty (whether it be a speciﬁc vertical, geographic region, or skillset), so the odds of overlapping with someone else completely is low. There’s enough work to go around and we’d rather see each other succeed than get pitted against one another. For us, competition is usually just against ourselves. Can we do a project better or faster? Can we bring on higher-value clients? Can we win more awards?

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The Most Trusted HubSpot Partners in 2021

THE PIONEERS IN MARKETEERS

October 2021

Nikole Rose

Michael Rose

President & COO

CEO & Founder

he pandemic has shifted maximum working online, although creating hurdles and problems but hiding new possibilities and potential for different and innovative techniques and methods to come up and revolutionize the way we understand and see things. One such field is Marketing, as the conventional methods of marketing involved physical form of approach such as ads, newspapers, posters, etc. but as digitalization stepped in, the complete face and methodologies of the marketing field changed. Digital promotion of products/services via personalized emails, bulk messages, social media marketing, etc. not only proved to be more cost-efficient methods but expanded the reach of the promotional strategies manifold, in turn generating more footfall and words going around the market about the particular products/services. Thus, the marketing industry has transitioned towards a more digitalized and advanced progress incorporating the latest technologies and innovating new strategies to reach the target audience and imprint the products/services in their minds. Mojo Media Labs has truly evolved as a company and as a service provider in the marketing industry. They not only offer unique and custom-made solutions to their clients but also provide them with a plethora of solutions which can be customized and made best suited for a client’s particular needs and demands. Their service standards have not only earned them a position among the pioneer of the industry but also has made them one of the most respectable and sought-after agencies when it comes to finding marketing solutions. Mojo Media Labs houses

a team of skilled experts with thorough knowledge about the industry and its changing trends, which not only makes them unique but also sets them apart from the competition in the market. The road to success Mojo Media Labs has truly evolved from a digital marketing agency to a revenue growth agency, the road to which was full of challenges and hurdles, but it was the Mojo Media Lab's team of highly skilled and motivated experts who not only excel in the work and services they offer but also in their respective fields, with thorough and extensive knowledge, always up to date with the latest trends and changes. Over the past several years, they have revamped their technology stack expertise, uptrain skills on the team, to increase the knowledge and overall performance of the team and also improve their client's communications from marketing and sales measurables to growing their client’s businesses. Every successful company faces a lot of initial challenges and hurdles which not only test the mettle of the team but also the motivation and dedication of the company as a whole. Mojo Media Labs did not back down from any challenge and emerge not only a winner but also a pioneer in marketing solutions. Some of their challenges revolved around teaching a growth mindset. They discovered companies have problems and people have pains, thus it is difficult to get to the root of any problem. So, they had to reengineer their sales process, to set the client and the Mojo team up for success by solving for the right problem, by addressing all the pains created by the problem. They have always taken a consultative

approach to their sales process but they have discovered and feel that they need to continue that approach through the service process as well. Mojo Media Labs and its success can be credited to their impeccable services, conservative approach, their respect in the industry and among their competitors but it foremost goes to these three reasons, culture, culture and culture. Mojo’s culture has been the root cause of their motivation and growth. As the agency was founded by a biochemist turned passionate marketer. It defines their affinity for working in the space between the scientific and the creative. Their culture does not confine them in one direction and way, which also shows in their team and the people they hire, which are ranging from the most talented creators, scientists, developers, data nuts, marketers and all-around unicorns. The result from such diversified ideology and team is that they get to work with amazing clients who help them achieve their dreams, being named an Inc Best Workplace and one of Inc 5000’s Fastest-Growing Companies in America in 2019, a HubSpot Diamond-Certified Partner and the DFW American Marketing Association (AMA) Marketer of the Year. Mojo has grown from humble beginnings as a small marketing shop, to one of the top 1% inbound marketing agencies in the country with offices in Dallas and Indianapolis. Services offered Mojo Media Labs is unique with their approach and how they offer their services, which not only is efficient and scalable for their clients but also their commitment towards helping their client and

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The Most Trusted HubSpot Partners in 2021 fuelling their growth is something they are respected for. Not only this but their services are carefully synced together and not stand-alone services so Mojo’s team can build and provide a customized growth plan for their clients, which not only makes their presence unique in the market but also sets them apart from the competition in the market. The services provided by Mojo Media Labs are: • Account-based marketing • Sales enablement • Branding + messaging • Website design and development. Mojo Media Labs takes its services ahead with the sole purpose of having satisfied and happy clients and thus work relentlessly to make their services as feasible and beneficial for their clients. And that is their plan to take their services ahead by adhering to such goals, they are not only improving their services altogether backed with the latest trends and technology but also providing their clients with an unparalleled experience and solution when it comes to marketing problems. They have always pushed for happy people as it equals happy clients. Mojo Media Labs has always believed in pushing their limits and boundaries when it comes to their services offered, right from its inception to execution, implementation, etc. They are developing new services as they feel the solutions to marketing problems should be updated and modified regularly. Their services should always be up to date, as in the field of marketing it does not take much time for a product/service to become obsolete.

October 2021

Mojo Media is working on two new services, one of them is they are now certified in Storybrand and the second is they have launched the award-winning CMS theme, MojoFlex to the HubSpot Marketplace. The unique leader behind the unique company Mojo Media Labs is a truly unique company in their niche and with their exemplary team and services they provide not only makes their mark in the marketing industry but also sets them apart as leading pioneers in the field. And the man behind setting up Mojo Media Labs and also skilfully taking the team ahead to unveil their full potential and also boosting the overall growth of the company is R. Michael Rose, the Founder & CEO of Mojo Media Labs. His growing years revolved around his grandparents’ home in Pennsylvania, his Northern Italian grandmother's lively table, dinner parties, the restaurant, and his dad's deli. People in this small town still remember his family’s hospitality. This instilled a feeling of care towards others and the responsibility of looking after the happiness and satisfaction of others in him. After high school, they moved back to Ft. Worth as it had more opportunities compared to the small Pennsylvania town. He became the first in the family to go to college. He didn’t want to pursue entrepreneurship or business like his father. Instead, chose pre-med and then switched to biochemistry. After graduation, he was offered two job opportunities to choose from — a crime lab in Ft. Worth, or the chemistry lab at Alcon. Michael

remarks if CSI wasn’t a thing back then he definitely would have gotten into the crime lab, so he chose Alcon. He loved the research and analytical side of working in the lab alongside really brilliant people. Four years into his career, he got the itch to try something new and enrolled in law school. He kept working full time while in school. The first summer after law school he started on a path that would lead him in a drastically different direction, away from the lab and the law. A friend of his gave him a promotional product catalogue to review the pricing for some custom embroidered shirts. He noticed the profit margins right away and a germ of an idea started to grow. Around the same time, his lab was switching to a more casual dress code, and he knew they would be purchasing golf shirts with an embroidered logo, like the ones he had seen in the product catalogue.

Sensing the opportunity, he consulted with his father, Jack, who was a successful salesman at a printing company by that time, about buying embroidery equipment. “Why embroidery?” was his first reaction, but after consideration and scoping out the field, his father was on board and encouraged Michael to buy equipment. That is how Michael started an embroidery and promotional products business, his first venture into Marketing. He didn’t have room to store the equipment anywhere else, so he ran the business out of his parents’ backyard, in what they called the Dog Shed. Working in the lab during the day, fulfilling embroidery orders during every spare minute of the day and night, he was once again a team with his mother and father in the family business. His mother, Janett, the brains of the family, kept the

accounting side of the business in order. His father, Jack was his best unpaid salesman, drumming up new business left and right. Eventually, they landed a large account for Michael’s craft store, making all of the embroidered aprons for their employees to wear across the country.

pursue deeper relationships with people and clients, and one way to do that was by taking care of their broader marketing needs as a service agency. This was at a time when digital marketing and web services were in their infancy. It was obvious that this was the next right move.

The business in the Dog Shed was booming. They did $100,000 in sales in the ﬁrst six months. They expanded, bought more equipment, hired people to help his parents (who spent their evenings ﬁnishing aprons in front of the TV). And yes, they moved out of the Dog Shed. From that very humble beginning, making custom embroidery casual wear and expanding into promotional products, he got a passion for the business owner life. Years later, he changed course once again, from a product-driven business to a service-focused business, and launched Mojo Media Labs. He felt compelled to

Fast forward a decade, now Mojo Media Labs is a full-service marketing agency with offices in Dallas, Indianapolis and Oklahoma City. My #1 concern as a business owner is for our people. Happy People = Happy Clients. Their official vision statement for the company is to Enrich Lives. Michael often reflects on his mother, his father, and his grandparents, who taught him those values and how to care for people. It’s a better inheritance than a trust fund or business lessons could ever have been.

www.theenterpriseworld.com

October 2021

DIGITAL MARKETING AND ITS ADVANTAGES www.theenterpriseworld.com

he upcoming enterprises have incorporated social media in their everyday strategies, and that has helped them to up their sales and customer traffic by almost 20%, and the overall profit growth has seen a 60% rise. You need to connect your Enterprise World in the large web of social media and optimize it so as to increase the traffic on your website which will ultimately increase the customer base of your company. With digitization, the marketplace has become even more digital and even volatile. New benefits of digital marketing are unfolding daily. Digitization in your Enterprise World has become of utmost importance. And many of the enterprises are turning towards it to avoid being solo in the future because we are now looking at the world through a digital window, where the opportunities are endless. Now one might wonder why digital marketing is so important. Well, we live in a world where everyone is hooked to their mobile phones, everything is just a finger tap away, and so there is a need for the enterprises to get online, to get on social media. Even smaller businesses are engaging and applying social media or digital marketing tactics to target their customers. In this era, the digital market is evolving rapidly and has proved to be the best platform for companies to advertise and spread their brand name. Digital marketing is no wonder the most powerful tool of marketing. With just a single platform, it has the ability to reach millions of people and thereby increasing traffic on your website. Furthermore, digital marketing is also the most costeffective way of marketing the business. When targeting a large audience, it also is possible to cut costs at some points, and still have almost the same marketing effect. The other marketing tactics come with hidden costs, while the cost of implementing

October 2021

digital marketing is mostly just time.The digital marketing technique is also a measurable form of marketing. With the traditional methods of marketing such as the radio or television, it is hard to track the success of the marketing campaign. But with digital marketing, it gets easier to track the success of the marketing campaign. You can use digital marketing analytics, which uses the guesswork to see whether your marketing techniques are actually working or not. Another major advantage of digital marketing is that it can be used to target the ideal buyers of your product or service. The various SEO tools allow you to reach the customers who are searching the web for content or topics which can be related to your enterprise. So with the help of digital marketing, you can also make sure that the right customers are viewing your business. With digital marketing, you can also change the strategies you are using to reach the customers unlike the traditional marketing techniques like television or radio where one had to wait for the particular campaign to get over to implement new ideas. Here, with digital marketing, you can keep changing the marketing strategies, to suit the new market demands. So what are you holding back for? Connect your Enterprise World to the web immediately and increase the traﬃc on your websites. With plenty of advantages of digital marketing, traditional marketing strategies are just a subsidiary now. But before you decide to jump into this, make sure that you have a proper strategy for marketing. With the right strategy, you can target the right audience and increase the revenue of your company.

www.theenterpriseworld.com

Kara Brown

SmithBrown Marketing Marketing at its best

October 2021

he world of business is a complex place full of ideas, capital, technology, methodologies, and much more that makes it a place for people to provide products and services that cater to the world and resolve problems, needs, and requirements of other businesses and most of all the customers. But the most important aspect of any business is to make sure that their products/services reach the masses and especially their targeted audience as many businesses die owing to their poor marketing and planning strategies that fail them to reach out and spread awareness. This not only takes their chance of showcasing the specialties and telling how their products/services can change the face of many industries, problems, provide solutions, and become a successful business but all of that goes in vain due to a problem or misﬁre in the marketing department. Marketing no matter how small it appears is the crux of any successful business and thus, requires specialized solutions from industry-leading experts. SmithBrown Marketing is as good as a marketer comes. They are not only specialized professionals with a team of skilled and expert personnel with thorough industry knowledge, always up to date the latest industry trends and practices, their dedication, relentless work giving them a boost ahead of the competition in the market. They oﬀer comprehensive services that not only cover all the domains of marketing but also planning which are unlike the traditional solutions provided by other marketing agencies, truly making them one of

the top leaders in the marketing consultancy industry. Their long list of satisfied and loyal customers speaks highly of their efficient, scalable, and efficient services, taking their company ahead of the learning curve and innovators of the new world of marketing strategies. In conversation with the CEO & Founder of SmithBrown Marketing, Kara Brown. Let’s hear more about the leading marketing consultancy, the journey, and her entrepreneurial journey. Please tell us about SmithBrown Marketing, the initial blips in the journey of the company, and the reasons catapulting the company to success. SmithBrown Marketing is a lead generation firm that focuses on business-to-business conversion, outsourced sales/marketing operations, and enablement in the heavy industrial and supply chain space. We are a full-service marketing consultancy that empowers leaders to scale with proven marketing strategies and measured results.

spinning far too many plates for the number of hands available. Growth was enabled by specializing in our services. We began standardizing our processes and turned them into sellable products. We started with email marketing, social media conversion, and marketing automation and then began branching out into PPC, SEO, and more specialized services. The team we’ve built is the primary factor in our success. Our employees are innovative, persistent, and hard-working individuals that build meaningful relationships with our customers. This level of dedication and attention has enabled leadership to scale the business and set a strategy to continue our success. Tell us about the services SmithBrown Marketing oﬀers, new additions, and the factors that set these services apart and ahead of the competition in the market.

Initially, the company was a (very) small team of women working in a competitive and male-dominated industry. We had to break down many barriers to earn our seat at the table and prove that we were experts in our industry. Beyond that, we were three women doing the workload of a full-service team. There was a period where we were all managing clients, executing deliverables, and closing deals all at once, so you could say we were

SmithBrown specializes in: - Marketing automation. - Demand generation. - Inbound/outbound marketing. - SEO, SEM & Paid Social. - Project management. - Sales Alignment Strategies. Unlike other traditional marketing agencies, we provide marketing strategies that are revenuegenerating and move the needle for our clients. We don’t do creativity or branding. A new product we’ve developed over the past year is the new outsourced SDR program.

www.theenterpriseworld.com

Interview with TEW

Jenna

Unfortunately, many sales reps were furloughed or let go due to the pandemic. However, our clients still had leads to be nurtured and needed people on the phone with prospects. We developed the SDR program to put sales reps back to work, but also provide a costeffective solution for our clients. 2020 and the pandemic allowed us to test different products, like our Sales Development Representative (SDR) program and webinar strategies. It wasn’t a clear decision, but more seeing a need to fill in operational gaps that then were turned into products when we began seeing significant results. Please tell us about your professional journey. I am the Chief Revenue Officer at LeadCoverage, a B2B demand gen, sales, and PR consultancy specializing in the supply chain,

October 2021

heavy industrial, and technology industries. I was one of the ﬁrst employees at Echo Global Logistics, which grew quickly in three years and my name is on the company’s 2009 IPO press release [NYSE: ECHO]. The company focuses on all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing operations and enablement, inbound/outbound content, SEO/SEM, social conversion, PR, and measurement. I am also dedicated to empowering women leaders. I’m on the board of the Entrepreneur’s Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales. Tell us about the work culture at SmithBrown Marketing. Culture plays a huge part in the success of our company. We came from humble beginnings and keep

Liz

that culture and mentality to this day. Our team collaborates, ideates, and strategizes well together on top of a fun and light-hearted company culture. We’re not afraid to talk about social issues or potential growth opportunities for ourselves as individuals and our team as a whole. It only works because we’re honest, hard-working, and continuously look out for each other. Your views on the competition in the market and how do you handle it. Competition is like a rising tide - it raises all ships. I once did an Ironman because my high school crush told me I couldn’t. Yes. Competition brings out the best - if you don’t have others to benchmark your progress against, how do you know if you’re winning?