PortlandExploring The City Of Roses
Top 10 Strongest Currencies In The World CHANELA BRAND THAT REVOLUTIONISED WOMEN’S FASHION
MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Harshada S.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Divya B. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Made in India, Made for the World!
Thebusinesslandscapeisadynamictapestry,wovenwiththreadsofinnovation,disruption,andadaptation. In2024,visionaryleadershiphasbecomemorecrucialthanever Theseleadersaren’tmerelysteering companies;they'reanticipatingchallenges,shapingindustries,andinspiringanewgenerationofbusiness minds.
Theseleadersshareacommonthread:arelentlesspursuitofabettertomorrow Theypossesstheforesightto identifyemergingtrends,thecouragetodisruptthestatusquo,andtheempathytounderstandtheneedsof theirstakeholders–employees,customers,andcommunitiesalike.
Thisissueof isatestamenttothepowerof “The Most Visionary Business Leaders To Watch In 2024” humaningenuity,aroadmapfornavigatingthecomplexitiesofthemodernworld.Byshowcasingthese leaders'journeys,theirtriumphs,andeventheirsetbacks,wehopetoinspireanewwaveofvisionary thinkers.
Thecoverfeatures and Underthe GauravDureja,Director FounderatVizinIndiaPrivateLimited. leadershipofGaurav,Vizineffectivelytackledthisproblemthroughbackwardintegrationandanin-house factorythatcontinuestoproduceover40%ofitsrawmaterialstodate.Vizin’sprimaryproductcategories encompassadiverserangeofmobileaccessoriesdesignedtomeettheneedsoftoday’stech-savvy consumers.
Bycontinuallyexpandingandrefiningitsproductlines,Vizinaimstoprovidecomprehensivesolutionsthat enhanceeverydayconnectivityanddeviceusageforourcustomersinIndiaandacrosstheglobe.
Asweturnthepages,wehopeyou’llbeinspiredbytheleaderswhoareshapingtheworld,onebolddecision atatime.Lettheirstoriesigniteourownambition,remindingusthateventhemostaudaciousvisioncan becomearealitywithunwaveringdeterminationandacommitmenttoprogress!
Shalmali W. halmaliS
Onthecoverofthisissue,wehavefeaturedGaurav Dureja,Director FounderatVizinIndia and PrivateLimited.UndertheleadershipofGaurav, Vizineffectivelytackledthisproblemthrough backwardintegrationandanin-housefactorythat continuestoproduceover40%ofitsrawmaterials todate.Vizin’sprimaryproductcategories encompassadiverserangeofmobileaccessories designedtomeettheneedsoftoday’stech-savvy consumers.
GauravfoundedVIZINwithanobjectivetobecome aleadingOEM/ODMmanufacturerinthemobile accessoryindustry.Atthetime,nofactoriesfocused exclusivelyontheMakeinIndiainitiative.Tofill thisgapandturnitintoanopportunity,Vizinbegan itsjourneywithseventeammembersandlaunched itsinitialproductlineupoffivechargers.Overthe pastsixyears,asthemobileaccessoriesindustryhas grownandevolved,sohasVizin.
Gauravfirmlybelievesthatinnovationisvitalto stayingcompetitiveanddrivingsuccess.By continuallyexpandingandrefiningitsproductlines, Vizinaimstoprovidecomprehensivesolutionsthat enhanceeverydayconnectivityanddeviceusagefor ourcustomersinIndiaandacrosstheglobe.Catering toitsinternationalclientele,Vizinparticipatedin internationalexhibitionsin2023and 2024—receivingextraordinaryresponses.ItsMade inIndia,MadefortheWorldinitiativestrongly captivatedtheconsumers.
“Our journey reflects our vision of innovation, growth, and dedication to making a significant impact in the mobile accessories industry.”
10 GAURAV DUREJA 18
PORTLANDEXPLORING THE CITY OF ROSES
TOP 10 STRONGEST CURRENCIES IN THE WORLD
CASE STUDY ARTICLE 34
CHANEL- A BRAND THAT REVOLUTIONISED WOMEN’S FASHION
44
COMMON PITFALLS YOUR BUSINESS PARTNER AGREEMENT MUST AVOID
Cover Story Spearheading VIZIN to Become a Leading OEM-ODM Manufacturer Founder and Director Since launched by the Hon. Prime Minister Narendra Modi in 2014, the Make in India initiative has brought countless business success stories to life. Enabling local and global businesses to access an environment on Indian soil where they can compete and thrive has remained one of its core objectives.
However, not every industry was ready to take advantage of such growth opportunities due to unreliable ecosystems—the OEM industry being one of them. During its foundation year, one of the premier OEM players, Vizin India Private Limited, faced similar challenges. In 2018, Vizin noticed they needed the help of China and other countries to source even the tiniest components.
Under the leadership of Gaurav Dureja, Director and Co-founder, Vizin effectively tackled this problem through backward integration and an in-house factory that continues to produce over 40% of its raw materials to date—making him one of the most visionary business leaders to watch in 2024.
RoadtoBecomingaLeadingOEM/ODM GauravfoundedVIZINwithanobjectiveto becomealeadingOEM/ODMmanufacturerin themobileaccessoryindustry Atthetime,no factoriesfocusedexclusivelyontheMakein Indiainitiative.Tofillthisgapandturnitinto anopportunity,Vizinbeganitsjourneywith seventeammembersandlauncheditsinitial productlineupoffivechargers.Overthepast sixyears,asthemobileaccessoriesindustryhas grownandevolved,sohasVizin.
EnhancingDailyConnectivity VizinIndiaPrivateLimited’sprimaryproduct categoriesencompassadiverserangeofmobile accessoriesdesignedtomeettheneedsof today’stech-savvyconsumers.
ThelineupincludesSmartWatches,Power Banks,TWS,Neckbands,Chargers,andData Cables.Eachcategorygetsdevelopedwitha focusoninnovation,quality,anduser convenience.
“By continually expanding and refining our product lines, we aim to provide comprehensive solutions that enhance everyday connectivity and device usage for our customers in India and across the globe.”
MadeinIndia—MadefortheWorld Vizinrecognizedamassivebusiness opportunityintheoverseasmarketsearlyon, especiallyaftertheCOVID-19pandemic,asthe countrieswantedreliableproductalternatives. Soon,VizinbecamethefirstIndian-based mobileaccessoriesmanufacturertoexport internationally.
Cateringtoitsinternationalclientele,Vizin participatedininternationalexhibitionsin2023 and2024—receivingextraordinaryresponses. Its Made in India, Made for the World initiativestronglycaptivatedtheconsumers.
“This international exposure has significantly boosted our presence and reputation in the global market.”
Pandemic and its After-Effects The post-COVID-19 landscape created signicant opportunities for businesses led by the growing demand for Indian manufacturers globally, positioning India as the prime contender for reliable product alternatives.
With this shift, Indian businesses like Vizin were able to reach an advantageous position. Maximizing the opportunity and leveraging demand, Vizin established itself as a mobile accessory industry leader—meeting the global market needs with high-quality, Indian-made products.
Cover Story AWell-EquippedWorkforce Gauravfirmlybelievesthatateamisthecornerstonetoachieve businesssuccess.Vizinboastsahighlyskilledprofessional teamcapableoftacklinganychallenges.Throughtheir dedicationandexpertise,Vizinhasreachednewheightsof success.
Throughacollaborativeanddynamicworkenvironment,Vizin ensuresthateveryteammembercontributestoitsvisionand growth.Bydoingso,theorganizationcaninnovate consistentlyandexcelinthecut-throatmobileaccessories industry
Growingfrom7to800 Fromitsinitialteamof7,VizinIndiaPrivateLimitedhas grownsignificantlywithover800membersin2024.Offering morethan200SKU’s,VizinhasestablisheditselfasIndia’s onlymanufacturingunitcapableofproducingacompleterange ofmobileaccessoriesproducts.
“We are the first Indian Company to receive SMETA Certification, highlighting our commitment to ethical business practices.”
VizinisdedicatedtotheMakeinIndiainitiative,reducingits relianceonimportsfrom100%to50%bylocallydeveloping andsourcingitscomponents.
DuringtheCOVID-19pandemic,Vizinwasoneofthe vitalsupportersoftheIndianeconomy,employing morethan500people.Suchinitiativeshighlight Vizin’scommitmenttocontributingpositivelytothe communityandIndia’sgrowth.
“Our journey reflects our vision of innovation, growth, and dedication to making a significant impact in the mobile accessories industry.”
Design,Develop,andDeliver Gauravfirmlybelievesthatinnovationisvitalto stayingcompetitiveanddrivingsuccess.VizinIndia hasadoptedaconceptof3DApproach—Design, Develop,andDeliver Thisapproachenablesitto innovatecontinuouslyandenhanceitsproductsto meettheconstantlychangingmarketdemands.
Thein-housedesignteamcreatescutting-edgeyet aestheticallypleasingproducts.Byintricately understandingthemarkettrendsandcustomer preferences,theteamtranslatesinsightsinto innovativedesignsthatstandoutamongits competition.
“Managing the entire process from design to development, Vizin maintains high standards of Quality check and innovation in each of its products.”
Timeline: Gaurav Dureja’s Professional Journey 2007: Began the professional journey with a Nokia distributorship.
2010: Expanded into the yarn business.
2012: Co-founded Ambrane, a mobile accessories brand through a joint venture
2018: Established Vizin India Private Limited, an OEM/ODM mobile accessories manufacturing plant.
VIZIN’s Core values: “If you want to predict your Future - See your Current Actions” - Gaurav Dureja COREVALUES:VIZINbeginsbydirectingallitseffortstowardfosteringinnovationthatleveragesthepowerof teamwork.Itsmanufacturedproductsembodyintegrity,anditscustomerserviceisfoundedonprinciplesoftrustand honesty,ensuringthatthecustomerremainsitstoppriorityatalltimes.
Itaimstoworkwithintegrityinarealisticsetting,fosteringdiscussionandsharinginapositiveenvironment.VIZINtakes responsibilityandprideinallofitsworkanddesigns.
WORKINGCULTURE:VizinIndiaapproacheseachdesignprocesswithenthusiasmandapositivemindset.
• Consistencyiscrucialforcultivatingloyalclientswhocontributetoitscreativegrowth.
• Toestablishastrongpresenceintheinternationalmarket,VIZINemploysamultinationalapproachandinfrastructure, allwhileemphasizingitscreativeprocessandaligningitwithitsobjectives.
6P's:Everycreationanddesignforanyproductservesacentralpurposeandisintendedforspecificuse.Theplanning processfocusesondeterminingtheoptimalpricetoprovideitsclientswiththegreatestvalue.Effectiveplacementand promotionareessentialforexpandingitsbusinessandreachingtargetaudiencesthatvalueinnovationandsmarttechnology products.
Did you know Portland is the home to the smallest park in the World? Portland, the city of roses, is known for its green parks, quirky culture, and incredible foods. It promises to be an exciting venue that offers something for each of its visitorsstunning gardens, bike trails, coffee shops, and a bustling market. Whether you’re an outdoor enthusiast, food, or art lover, this city will always captivate you with its natural beauty and urban charm.
In this article, you will learn about the rich and fascinating history of the city, some of its interesting facts, and a brief guide on how to explore the city.
PORTLAND Located?
Portland, the most populous city in the US state of Oregon is located in the Pacic Northwest region. It sits in the northern part of the state at the conuence of the Willamette and Columbia rivers. Where is
Climate & Best Time to Visit KEY EVENTS You Should Never Miss InPortland,thesummersareshort, warm,dry,andmostlyclear.This seasonlastsfor2.9monthsfromJune 22toSeptember18withanaverage hightemperatureof76°F Thehottest monthoftheyearinthecityisAugust withanaveragehightemperatureof 83°Fandlowof57°F.
Wintersareverycold,wet,and overcast.Thisseasonlastsfor3.3 months,fromNovember14to February22,withadailyaveragehigh temperaturebelow52°F Thecoldest monthoftheyearinthecityis December,withanaveragelowof 36°Fandahighof45°F.
Thebesttimetovisitthecityisfrom JunetoAugust.Thisisthetimewhen youcangetthefullcityofroses experience,thetemperaturelies between50°Fto80°F.Gardensarein fullbloom,outdoormarketsareabuzz withactivity,andtheentirecitysets outtocelebratevariousevents. However,thecityisamajortourist attractionsothehotel'sseatsfill quickly.Ifyou’replanningtovisit theremakesuretobookyourseatsa coupleofmonthsearlier.
Event Name Month to Visit PDX Jazz Festival, KidFest
Waterfront Blues Festival, Oregon Brewer’s Fest, Oregon Zoo Concerts
Pickathon Music Festival
Time-Based Art Festival
Queer Film Festival Festival of Lights, Holiday Ale Festival
Christmas Ships Parade
September September to October November to December December
Northwest, Winter Festival
International Film Festival
Rose Festival World Naked Bike Ride
& History Rich Fascinating Thehistoryofthecitybeganin1843whenbusinesspartnersWilliamOvertonandAsaLovejoyfiledtoclaimlandonthe westernbankofRiverWillametteintheOregonStateof US.In1845,settlersarrivedandthenameofthecitywasgivenby cointossbetweenthesepartners.Lovejoywantedtonamethecityafterhishometown,Boston,whileWilliamwantedtoname itafterhishometown,Portland,Maine.
ItgrewrapidlyduetoitsstrategiclocationonthebanksoftheWillametteandColumbiaRivers.Intheearly20thcenturythe citybecamethemajorportandtheindustrialhubduetoitsrailroadsandeasyaccesstothePacificOcean.Italsogaineda reputationforprogressivepolitics,withinitiativesforurbanplanningandworkingonenvironmentalconservation.
Inthelatterhalfofthe20thcentury,thecitybecameknownforitsvibrantculture,attractingartists,musicians,andactivists. Theybegantoorganizemultipleeventsthatdrawattractionofpeoplefromacrosstheglobe.Today,itisknownforitsthriving foods,crafts,andbeautifulparks.
The Portland food has attracted foodies all across the globe. Chefs and restaurateurs have created a vibrant culinary scene lled with delightful dishes. Here, you can taste traditional food items from a variety of cultures and get a modern touch on your favorites with unique cuisines. The city’s food scene has something for everyone from salty to sweet or fancy to casual. Let’s have a quick look at some of the mouthwatering food items:
Doughnutsaregenerallymadefromflour,sugar,butter,yeast,andeggs withuniquetoppingslikebacon,cereal,orfruits.Chaiismadeofmilk andspiceslikecinnamon,cardamom,andginger.Peopleoftentry Doughnutswithahotcupofchaiforacozypairing.
ItismadeofChickenpieces,flour,buttermilk,andspiceslike(paprikaandgarlicpowder)andis bestenjoyedwhenitishotandcrispy
Themajoringredientsusedinitarepoachedchicken,flavoredrice,andginger-garlicsauce.Toenjoyitstasteyoucan mixthechickenandrice,thendipeachbiteintothesauce.
ItisTortillachipstoppedwithmeltedcheese,jalapenos,beans,salsa,sourcream,andsometimesmeatlike groundbeef.Toenjoyitstastemakesuretodiginyourhandssothatyoucangetabitofeverythingineachbite
Itisasoft,steamedbaobunfilledwithajuicymeatpatty,pickledvegetables,and flavorfulsauces.Ifyouwantitsbettertastemakesuretoholditproperlywithboth handsandtakeabigbitetoexperiencebothtexturesandflavors.
1.DoughnutsandChai
2.FriedChicken
3.KhaoManGai
4.Nachos
5.SteamedBaoBurger
10 Interesting Facts About Portland You Didn’t Know 1.PortlandisthethirdgreenestcityinAmerica.
2.ThePortlandRoseGardenistheoldestpublicrosegardenintheUS. Thereareover10,000rosebushesinthegarden.
3.ItisthehometothesecondlargestcopperstatueintheUS.
4.Thenameofthecitywasdecidedbythecointoss.
5.ItisrankedasthebestcityintheUSforvegansandvegetarians.
6.Ithousesthelargestindependentlyownedbookstoreintheworld.
7.PortlanderscelebratetheWorldNakedBikeRide.
8.ReedCollegeinthecityhasitsownnuclearreactor.
9.Youcanfindabikelaneinthemiddleofthestreetinthecity
10.Thecherriesthatsitatopoficecreamweredevelopedinthiscity.
Tips for Travelers: Complete Guide 1.Transportation:GettingintothecityisquickandeasywithUberorevenbyrailservices.Travelingdestinationsare separatedapartyoumayneedUbertoreachthere.
2.CurrencyandMoney:ThecurrencyinthecityisUSD($).Creditcardsareacceptedeverywherebutmakesuretokeep somecashforurgency
3.StayingLocation:Therearemultiplehotelsavailablewithinwalkingdistanceoftraveldestinations.Thedesignsand amenitiesinthehotelsaregenerallygood.Toenjoythemall,youneedtobookyourseatsinadvance.
4.Safety:Oftenthecityissafe,butitisgoodtobemindfulwhenyou’retravelingespeciallyalone.
5.RentalCars:Ifyou’reaimingtoexploremorecitiesinOregonthenyou’llcertainlyneedarentalcar Therearemultiple pickupanddropoutlocationsavailableyoucanchooseasperyourcomfort.
Conclusion Portlandoffersavibrantblendofnature,culture,andfoodsthatcaptivatesvisitorsfromallacrosstheglobe.Itoffersan unforgettableexperienceforeveryonewhethertheyarediscoveringthecity’siconicbridges,tryinglocalcuisines,or exploringthelushgardensandparks.Planyournexttriptothisamazingdestination.
Haveyoueverwonderedwhichisthestrongest currencyintheworld?Ifyouthinkit’stheUS dollar,you’rewrong.Whileitisthemosttraded currencyontheglobalstage,itdoesn'tmeanitis thestrongest.Thereare9strongestcurrenciesin theworldthatareworthmorethanaUSdollar.
Inthisblog,wewillrunthroughthetop10listof thestrongestcurrenciesintheworldin2024.You maybesurprisedtoseewhatcomesatthetop.
1. Kuwaiti Dinar Symbol: 1 KWD
INR Value: INR 271.65
USD Value: $ 3.25
TheKuwaitiDinaristhenationalcurrencyofthe stateofKuwait.Itwasintroducedin1960,the sameyeartheKuwaitiCurrencyBoardwas created.Thecurrencyiswellknownforits exchangerate.Thevastquantityofoilthatis accessibleinthemarkethelpstomaintainthis rate.KuwaitiDinarbanknotesareprintedin denominationsof¼dinar,½dinar,1dinar,5 dinars,10dinars,and20dinars.
BahrainiDinarisonethesecondstrongestcurrenciesintheworld. Itisdividedinto1000smallercurrencyunitscalled“fils”.When tradingintheUSdollaryouwillreceive0.38Bahrainidinar
Before1965,BahrainwasusedinthePersianGulfrupeeasits currency.Bahrainidinarbegancirculationin1965andreplaced thePersianGulfrupeeataconversionrateofonedinarto10 rupees.After1973,thisresponsibilityfellunderthecontrolofthe BahrainMonetaryAgency
3. Omani Rial Symbol: 1 OMR
INR Value: INR 216.89
USD Value: $ 2.60
2. Bahraini Dinar Symbol: 1 BHD
INR Value: INR 221.50 USD Value: $ 2.65
OmaniRialisthenationalcurrencyoftheSultanateofOman.Itisoneof thethirdstrongestcurrenciesintheworld.Beginningin1970,theOMR wasknownastheRialSaidiandhadavalueequaltotheBritishPound.
ItbecamethecurrencyofOmanafterSultanQaboosbinSaidofficially changedthenameofthecountrytotheSultanateofOman.Themost notabledevelopmentinthehistoryoftheOmanirialtookplacein1970 whenSultanQaboosbinSaidassumedpowerafteroverthrowingand exilinghisfatherSultanSaidbinTaimur.Subsequently,heembarkedona programofeconomicandsocialreform.Hisreformsincludedthe establishmentoftheCentralBankofOmanin1974.TheCentralBank issuesandmanagestheOmaniRial.
4. Jordanian Dinar Symbol: 1 JOD
INR Value: INR 117.79
Value: $1.41
ThenationalcurrencyofJordanisthe JordaniandinarorJOD,whichearnedthe positionasoneofthefourthstrongest currenciesintheworldtoday.1USdollar istransferableforaround0.71Jordanian Dinar ThiscurrencybecameJordan’s officialcurrencyin1950afteritreplaced thePalestinianpound.
TheBritishPound,alsoknownasthesterlingBritishPound usedintheUnitedKingdom,isoneofthestrongest currenciesintheworld.Thepoundwasfirstintroducedin the1400s.Itisthefourthmosttradedcurrencyglobally, accountingforaround12.8%ofdailytradesintheforeign exchangemarket.ItistheofficialcurrencyofJersey, Guernsey,theIsleofMan,SouthGeorgia,theSouth SandwichIslands,theBritishAntarcticTerritory,and TristandaCunha.
6. Cayman Islands Dollar Symbol: 1 KYD
5. British Pound TheofficialcurrencyoftheCaymanIslandsis theCaymanIslandsDollar.Itisoneofthe sixthstrongestcurrenciesintheworld.This currencyisexclusivelyusedintheterritory andholdsafixedexchangeratewiththe UnitedStatesDollar Thefixedexchangerate ensuresstabilityinthecurrencyandfacilitates economictransactionswithintheislands.
7.Gibraltar Pound Symbol: 1 GIP
INR Value: INR 105.10
USD Value: $1.26
TheGibraltarpoundisoneoftheseventhstrongestcurrenciesinthe world.ItistheofficialcurrencyofGibraltar,aBritishOverseasTerritory locatedatthesoutherntipoftheIberianPeninsula.
TheGibraltarPoundissubdividedinto100smallerunitscalledpence. Theyareavailableincoinsandbanknotes.Coinsareissuedin denominationsof1,2,5,10,20and50pence,aswellas1and2-pound coins.Banknotesareavailableindenominationsof5,10,20and50pounds. GibraltarFinancialServicesCommissionmanagesthecurrency
TheofficialcurrencyofSwitzerlandand LiechtensteinisSwissFranc.Itis consideredoneofthestrongestcurrencies intheworldforbusinessesandinvestors. This,however,isnosurprisethat Switzerlandisoneofthemoststableand wealthycountriesintheworld.TheSwiss Francwasintroducedin1850andwas laterbrieflypeggedtotheeuro.
Symbol: 1 CHF
Value: INR 92.38 USD Value: $1.11
9. Euro Symbol: 1 EUR
INR Value: INR 90.06
USD Value: $1.08
Euroisthesecondlargestreservecurrencyandthesecondmosttraded currencyworldwide.Itisoneofthestrongestcurrenciesintheworld, holdingtheninthposition.
TheEuroistheofficialcurrencyoftheeuro-zone,encompassing19of27 EuropeanUnionmemberstates.ThesenationsincludeAustria,Belgium, Cyprus,Estonia,Finland,France,Germany,Greece,Ireland,Italy,Latvia, Lithuania,Luxembourg,Malta,theNetherlands,Portugal,Slovakia, Slovenia,andSpain.Itsstrengthandstabilityaredrivenbyfactorslikea strongeconomy,politicalstability,andconsistentlylowinterestrates comparedtoothernations.
ThecurrencyoftheUnitedStatesofAmericaisUSDorUSDollars.Itis the10thstrongestcurrencyintheworld.Allotherunitsofcurrencyacross theglobeareworthlessthanUSdollars.Becauseofwidespreadadoption, theUSdollaralsoaccountsforaround88.3%ofdailytradesintheforeign exchangemarket.Asoneofthestrongestcurrenciesintheworld,theUS dollarplaysanimportantroleintradeandfinance.
Almosteverycentralbankandcommercialbankholdsitastheworld’s primaryreservecurrency.Itissaidthatnocurrencywilleverreplacethe USdollarasthemosttradedcurrency
Conclusion Itbecomesimportanttounderstandthestrongestcurrenciesintheworld. Thesepowerfulcurrenciesnotonlyshowthestrengthoftheircountriesbut alsotheirinvestmentsandglobaltrade.Ifyou’reinterestedininvestments, knowingaboutthesetopcurrenciescanhelpyoumakebetterdecisions.
10. US Dollar Symbol: 1 USD
INR Value: INR 83.50
USD Value: $1.00
Luxuryfashionisthelanguageofpoiseandurbanity Wealldreamof owningluxuryitems.It’smorethanthestatusquo,itisassociatedwiththe notionoffreedomandhappiness.OwingproductsfrombrandslikeGucci, Chanel,andHermesbringrichnessandsatisfaction.Buthaveyouever wonderedhowthesebrandshavemadetheirname?
Inthisarticle,wewilldiveintothestoryofabrandthatissynonymous withtimelesselegance,class,andsophistication-Chanel.Fromitsiconic logotothetimelessbeautyofthe‘littleblackdress’,ithasrevolutionized fashionforwomensinceitsinception,andwecanthankGabrielleBonheur "Coco"Chanelforit.
"Fashion is not something in dresses only. Fashion in the street, fashion ideas, the way we live, happening. Thebrandname‘Chanel’ signifiesclassandprosperity, yet,GabrielleBonheurChanel wasborninpovertyandgrewto beaninfluentialfashion designer.Beforeestablishing theiconicbrand,Gabrielle openedherfirststoreinParis. Initially,itwasahatstorecalled 'ChanelModes'.Thestore quicklygainedpopularity amongglamorousEuropean actresseswhoadmiredand imitatedCocoChanel'ssimple andelegantstyle.
Gabriellerevolutionizedfashion inhereraandmadewomen’s clothingmorebreathableand comfortable.In1913,she openedhersecondboutiquein Deauville,aseasideresortin Normandy.Thistime,sheadded acollectionofjersey 'sportswear'toherrangeof products.Theseclothesoffered womenafreshandexcitingway toshowcaseandembracetheir bodies.Thecollectionbecame aninstantsuccess,andher popularityspreadthroughout thecountry
TheRiseoftheIconicChanel In1918,thewell-knownChanelstoreat21RueCambon openeditsdoors.Thislocationhascontinuedtoserveasthe headquartersfortheChanelbrandupuntilthepresentday In1924,Gabriellelaunchedherfirstlineofcosmetics, whichincludedfacepowdersandlipcolors.Aroundthe sametime,shefoundedtheSocietedesParfumsChanelto makethemostofthebrand'sexpandingbeautyand fragrancebusiness.Inthatsameyear,sheintroducedher iconictweedsuits.Shediscoveredthefabricduringhertrips toScotlandwiththeDukeofWestminster Tweedwas traditionallyassociatedwithmen'sclothing,butshegaveita femininetouch,creatinganew,modernuniformforwomen.
1927witnessedthebrand’sfirstlaunchofaskincareline, offering15productsaimedathelpingwomengainthe perfectcomplexion.In1945,afterenjoyinggreatsuccess andhaving4,000employeesandmultipleboutiquesacross France,GabriellefacedchallengesduringWorldWarII.Due tothewar,thehousehadtocloseallofitsboutiquesexcept fortheoneat21RueCambon.Despitethedifficulttimes andthewareffort,itsfragrancesandaccessoriesremained popular,especiallyamongAmericansoldierswhobought themasgiftstosendbackhome.In1954,sherelaunchedthe couturehousealongwithupdateddesignsandsomenew productlaunches.
On10January1971,Gabrielletookherlastbreathattheage of87.Manyknownpeoplemourneforher.In1978,the brandintroducedaready-to-wearcollectionforthefirst time.Thismeantthattheircollectionandaccessoriescould nowbesoldglobally,muchtothedelightoftheirfans.
A New Era In1983,KarlLagerfeldwasnamedasthenewartisticdirectorofChanel.Hetook chargeofdesigningallthehigh-endcouture,ready-to-wear,andaccessorycollections. KarlwasalreadyfamousforhisinnovativeworkatFendi,andhecontinuedtowork thereaswell.Hebroughthisownuniquestyleandenergytothebrand,whichhad beenstrugglingtofindacleardirectionafterthepassingofGabrielle.Hewastedno timeinrevampingtheready-to-wearcollectionandalsotransformedtheinterlocking 'CC'logointoaniconicsymbolofthebrand.Hiscontributionsbreathednewlifeinto thebrandandhelpeditregainitsstatusasafashionpowerhouse.
Hetookthebrandtonextlevel,until2019whenhediedfrompancreaticcancer. Currently,FrenchbillionairebrothersGérardWertheimerandAlainWertheimerown thebrand.Theycontinuetokeepthebrandaliveandliveuptoitsnameofelegance andsophistication.
Jersey GabriellerevolutionizedFrenchfashionbyutilizing jerseyfabric,originallyusedformen'sinnerwearand sportswear Withitsfluidityandflexibility,shesawits potentialforcreatingsleekandcomfortablegarments. ThisinnovativeapproachquicklymadeJerseyapopular choiceintheworldofhighfashion.Oneremarkable exampleisthe1916beltedblouse,craftedfromafinesilk jersey.ByNovember1916,hermasteryofworkingwith jerseywasrecognizedbyAmericanandBritishVogue, solidifyingherstatusasafashionicon.
TheLittleBlackDress Gabrielleintroducedblackasafashionableandversatilechoice forwomen'sclothinginthelate1910s.Despiteitsassociation withservicerolesandmourningattire,shesawblackasasymbol ofmodernityandelegance.Herblackdaydressgainedglobal recognitionin1926,knownasthe'littleblackdress'orLBD.It becameasensationforitsabilitytotransitioneffortlesslyfrom daytoeveningwear,agroundbreakingconceptatatimewhen womenchangedoutfitsmultipletimesaday.Throughouther career,shecontinuedtoincorporateblackintoherdesigns,often emphasizingthesilhouetteandminimizingdecoration.
CHANELN°5 Sinceitslaunchin1921,CHANELN°5hasbeenthe mostimportantperfumeforChanel.Createdby Gabrielleherself,itbecametheiconicscentofthe fashionhouse.CraftedbyperfumerErnestBeaux, N°5wasauniquefragrancemadefromover80 ingredientslikejasmine,ylang-ylang,sandalwood, Mayrose,andneroli.Shehandpickeditfromten samples,choosingthenumberfivebecauseitwasher favoritenumber.N°5quicklybecametheworld's best-sellingfragranceandcontinuestobepopular today,thankstoitsmodernandtimelessappeal. RenownedfiguressuchastheQueenandMarilyn MonroewerefansofN°5.
TheTweedSuit TheChanelTweedSuitisoneofthemost famousdesignsandasymbolof Gabrielle’sfashionlegacyafterthewar Inthe1920s,shetransformedtweedsuits frombeingseenassportyoroutdoor wearintofashionabledaywear.However, itwasafterherreturntofashionin1954 thatthesuitbecamestronglyassociated withthebrand.Designedtobeelegant andcomfortable,thesuitallowedeasy movementwithitssoftfabricsand cardigan-likejacketcut.Itquickly becameapopularchoiceforinfluential womeninthe1950sand60s.Celebrities likePrincessGraceofMonaco,Elizabeth Taylor,JacquelineKennedy,andMarlene Dietrichwereregularbuyersofthese suits.
Two-toneShoe In1962,Gabrielleaskedashoemakercalled MassarotocreatetheperfectChanelshoe.She alwaysdesignedshoesthatshelikedtowear herself.Shechoseabeige-coloredleatherthat matchedherskintone,makingherlegslook longer.Therewasasmallblackpartonthefront oftheshoethataddedanicetouchandprotected thelighterleatherfromgettingscratched.The shoehadanelasticstrapandalowheel,soitwas comfortabletowearandeasytowalkin. Backthen,itwascommonforfancyclientsto orderspecialshoesfromtheirownshoemakersto gowitheachoutfit.Butshebelievedinsimplicity Sheworeherbeigeandblacktwo-toneslingbacks witheverything.
CostumeJewelry
OneofGabrielle’ssignaturestyleswasusing imitationpearlsinherdesigns.Sheincorporated themintonecklaces,brooches,andevenas buttonsonsuits.Infact,shewascreditedwith popularizingartificialpearlsinthefashionworld in1931.Herboutiquesofferedawiderangeof costumejewelryoptionstocomplementher clothingdesignsstartingfromtheearly1920s. Herjewelrycollectionsoftenfeaturedmotifslike flowers,wheatsheaves,stars,andthesun,which becamesynonymouswiththebrand'sstyle.The lion'shead,representingherzodiacsignLeo,was alsoacommondesignelementinherjewelry pieces.
The2.55Handbag Gabriellebelievedthataccessorieswereessentialin achievingabalancedandstylishlook.Theseaccessoriesnot onlydemonstratedherpracticalapproachtofashionbutalso showcaseddistinctfeaturesthatembodiedheruniquestyle. Amonghermostcovetedaccessorieswasthe2.55handbag, namedafteritscreationinFebruary1955.Thisiconicpiece quicklybecameasought-afterclassic.Craftedinvarious sizesandmaterialssuchaslambskin,jersey,orsilksatin,the handbagboastedafrontflapwitharectangularlockand adjustablemetalstraps,offeringversatilitytobecarriedby handorovertheshoulder.
MarketingStrategiesofChanel Ÿ Chanel’steamcreatedaspecialimageforthe brandthatappealstotheirtargetcustomers andmakesthemstandoutfromotherbrands. Forexample,itsfamous"C"logoandquilted handbagdesignarenowassociatedwith high-endfashionandluxury Theyalsomake suretousetop-qualitymaterialsandpay closeattentiontodetailinalltheirproducts, whichaddstotheideaofluxury
Ÿ Chanelusesfamouspeopletoendorsetheir brand,hostsexclusiveevents,andpartners withprestigiousinstitutionslikeart museums.Thismakespeopleseeitasa symbolofeleganceandluxury.Italsocreates afeelingofexclusivity,attractingcustomers whowanttobepartofthesespecial experiences.
Ÿ Itusesstorytellingandbrandidentityto connectwithitscustomersandcreatea strongrelationshipwiththem.Theytell storiesthroughtheiradvertisements,using imagesandmessagesthatappealtopeople's desiresanddreams.Italsocollaborateswith famousartists,photographers,and filmmakerstocreateshortfilmsand installationsthatbringtheircollectionstolife inuniqueandcaptivatingways.
Ÿ Thebrandlovesworkingwithartistsand puttingonfashionshowstoshowoffitsnew collectionsandideas.Theseshowsareheld infancyplacesliketheGrandPalaisinParis, andtheygetalotofattentionfrompeopleall overtheworld.
CurrentMarketValue In2023,Chanel'sbrandvalueworldwidewas around$19.4billion,whichwashigherthanthe previousyear.ThebrandvalueofChanelhas beenincreasingpositivelybetween2017and 2023,withagrowthof27percentinthemost recentperiod.
Common Pitfalls Your Business Partner Agreement Must Avoid Goingintobusinesswithsomeoneelseisanexcitingopportunity,butstillposesplentyofrisks.Abusinesscontractbetween partnershastobeairtight,orelsetheentirejointenterprisemayfallapart.Inthisguide,wesetoutsevencommonbusiness partneragreementpitfallsandhowyoucanavoidthem.
Herearethe7commonpitfallsyourbusinesspartneragreementmustavoid
1.UnclearPartnershipDefinitions
Youragreementshouldclarifythepartnership'spreciseterms.Thisincludeswhereeachparty'sdutiesstartandend — and willformthebackboneofanysuccessfuljointventure.Yourcontractmustbeasspecificaspossibleacrosseveryclause. Otherwise,theremaybeseriousdelaysordeadlocksinkeydecisions.
Youcanavoidtheseissuesbydefiningeachpartner'stitle,position,andresponsibilities.Ontopofthis,thedocumentshould establishaclearreportingstructureandnotethetypesofdecisionseitherofyoumightmake.Theremustbesomeflexibility, however,includinganannualreviewofthisdynamic.
2.NoSharedVision Manypeoplerushintobusinesspartnershipsasameansof makingmoney.However,thesearesuretofailifyoudon't shareavisionorkeycompanyvalues.Yourbusinesspartner agreementmightevenreflectthesedifferentgoals.However, youshouldinsteadagreeuponamissionstatementthatfits yourpartnership.
Thisstatementcanactuallybeapartofyourbusiness partneragreement.Youcouldevenreferbacktoitatevery opportunitytomakesureyou'restillfollowingthesame vision.Whenplacingyoursharedvaluesintheagreement, outlineanypossibleconsequencesapartnermightfaceif theybreakthem.
3.UnequalProfits Justasmoneycancreatepartnerships,itmayevenbring themtoanearlyend.Youragreementmustspecifyif partnersshareequalprofits.Ifnot,itshouldalsosetoutthe reasonsforthis.Forexample,apartnerwithmore responsibilitiesmightcreatemorevalueforthebusiness.
Addeachparty'spercentagestaketothebusinesspartner agreement;thishastoaccountfortheirmaincontributions. Ifactivepartnersmakethesameamountaspassive investors,however,theycanendupfeelingundervalued. Thisresentmentthenleadstoarguments;aswellasthe possibilityofalegalchallenge.
4.UsingtheWrongStructure Ageneralpartnershipisthemostcommonformatfor businessarrangements.Thisisarelativelysimplestructure thatiseasytoestablish,butitmightnotfityourunique needs.Ifyou'dbenefitfrompassiveinvestors,limited partnershipsletthemjoinwithouttakingcontrolawayfrom activepartners.
Youandyourpartner(orpartners)mustcomparelimitedand generalsetupsbeforedefiningthearrangementonewayor another.Onceyoubothagreeonastructurethatworks,write thisintoyouragreement.Allpartiesshouldalsobeopento thepossibilityofthebeststructurechangingovertime.
5.PoorConflictResolution Youragreementneedstodetailhowyourpartnershipwill handledisputes.Theseformapartofvirtuallyanybusiness deal,buthowyourespondtoitcandefineitssuccessor failure.Withoutamechanismtoresolvetheseproblems, theywilllikelycontinuetoescalateuntilyourpartnership ends.
Youcanfixthisbyaddingthoroughconflictresolution processestoyourbusinesspartneragreement.Thisshould includeroutesforarbitrationandmediation,preferably withhelpfromathirdparty.Ifyoucannotreacha compromise,thebusinesswillsuffer; andmaybeunable tomakecriticaldecisions.
6.ForegoinganExitStrategy Youmightwanttoholdoffonimplementinganexit strategyincasethissuggestsyouaren'tverycommittedto thepartnership.However,you'resimplybeing realistic — theagreementwilllikelyneedtoendoneday. Whenitdoes,youhavetomakesureit'saseamless transition.
Leavingtheexitstrategytothefuturewilljustmakeit hardertoagreeoncethatdaycomes.Youandyourpartner mustdecideuponthisfromthestart.Inmanycases,the exitstrategychangesovertime,whichisentirelynormal; butyoumustupdatetheagreement.
7.NoLegalAid Evenwhengoingintobusinesswithsomeoneyoutrust implicitly,getalawyertolookoveryouragreement.A legalprofessionalwillhelpguaranteethecontractisfairto youateverystage.It'sparamountthatyouhaveafullidea ofyourlegalobligationsbeforethepartnershipbegins.
Thismightseemlikeanirrelevantinvestmentifyouand yourpartnerbothhaveaclearideaofyourgoals. However,gettingthecontracttothehighestpossible standardfromthestartwillonlymakeeverythingeasier foryou.Forthisreasonalone,alwaysconsulta professional.
Conclusion
Nomatterthestepsyoutake,there'salwaysriskina businesspartnership.Astrongagreementthatremainsfair throughout,however,couldsaveeveryonealotofstress. Withthehelpofanonlinetemplate,youcanbuilda legally-sounddocumentthatletsyoumakethemostof yourarrangement.
