The Most Visionary Women Leaders To Watch In 2024

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MINOLI WICKRAMASINGHE

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F r o m E d i t o r ’ s D e s k

Inthismonth'seditionofTheEnterpriseWorld,weproudlypresentacompellingexplorationof themostvisionarywomenleaderspoisedtomakeasignificantimpactin2024andbeyond.Titled "TheMostVisionaryWomenLeadersToWatchIn2024,"thisissuecelebratestheinspiring achievementsandgroundbreakinginitiativesspearheadedbyfemaletrailblazersacrossdiverse industries.

Asadvocatesforgenderequalityandchampionsofempowerment,werecognizetheinvaluable contributionsofwomenleadersindrivinginnovation,fosteringinclusivity,andreshapingthebusiness landscape.Fromgroundbreakingentrepreneursdisruptingtraditionalparadigmstoseasoned executivespioneeringtransformativestrategies,eachfeaturedleaderexemplifiesthespiritofvisionary leadershipandresilience.

Throughengagingprofiles,insightfulinterviews,andexpertanalysis,wedelveintothestoriesbehind thesuccessoftheseremarkablewomen,uncoveringthedrivingforcesandguidingprinciplesthatfuel theirjourneytowardsexcellence.Whetherit'sharnessingemergingtechnologies,championing sustainabilityandsocialresponsibility,oradvocatingfordiversityandequity,theseleadersinspireus withtheirunwaveringcommitmenttopositivechange.

Aswenavigatethecomplexitiesofarapidlyevolvingworld,itismoreimportantthanevertoamplify thevoicesandexperiencesofwomenleaderswhoareshapingthefutureofbusiness.Byhighlighting theirachievementsandsharingtheirinsights,weaimtoinspireandempowerourreaderstoembrace theirownpotentialanddrivemeaningfulimpactintheirrespectivefields.

Joinusonthisinspiringjourneyaswecelebratethevisionarywomenleaderstowatchin2024,and together,letuspavethewaytowardsamoreinclusive,equitable,andprosperousfutureforall.

Shalmali W.

F r o m E d i t o r

Forthecoverreadabout-

SriLanka'srealestateindustry,onceamale-dominateddomain,iswitnessinga refreshingshift.Womenareincreasinglytakingcenterstage,bringingtheir uniqueperspectivesandleadershipstylestothetable.Drawinguponherrobust businessacumen, hasbeeninstrumentalinsteering MinoliWickramasinghe

CapitalTRUSTPropertiestowardsuccess.Hervisionaryleadershipasthe ManagingDirectorofthecompanyhaspropelledittonotableachievements, markedbypioneeringprojects,thedeliveryoftop-tierdevelopments,andthe promotionofsustainablegrowthwithintherealestatesphere.Widely acknowledgedandrespectedintheindustry,Minoli'sdedication,expertise,and pursuitofexcellencehavecementedherreputation.

MinoliWickramasinghe,thefounderofCapitalTRUSTProperties(Pvt)Ltd, (CTP)reflectedontheoriginsofhercompany.Ithadmodestbeginnings, confinedtoasingleroomwithjusttwoemployees.

L E A D E R S I N S P O T L I G H T

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Oaxaca: Mexico’s Hidden Heaven of Breathtaking Landscapes

Greenhouse Farming: The Essential Guide For Having Healthy Crops Round The Year

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Casestudy Beyond Rides: How Uber is Fueling Growth in the Transportation Industry

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C O V E R S T O R Y

MINOLI WICKRAMASINGHE

Building a Legacy of Expertise and Dedication in the Real Estate Industry

Capital TRUST Properties (Pvt) Ltd, Managing Director

Sri Lanka's real estate industry, once a male-dominated domain, is witnessing a refreshing shift. Women are increasingly taking center stage, bringing their unique perspectives and leadership styles to the table. Drawing upon her robust business acumen, Minoli

Wickramasinghe has been instrumental in steering Capital TRUST Properties toward success. Her visionary leadership as the Managing Director of the company has propelled it to notable achievements, marked by pioneering projects, the delivery of top-tier developments, and the promotion of sustainable growth within the real estate sphere. Widely acknowledged and respected in the industry, Minoli's dedication, expertise, and pursuit of excellence have cemented her reputation.

FromBoardroomstoBuildingDreams

MinoliWickramasinghe,thefounderofCapitalTRUST Properties(Pvt)Ltd,(CTP)reflectedontheoriginsofher company.Ithadmodestbeginnings,confinedtoasingle roomwithjusttwoemployees.Realestatewasn'tmerely acareerforher;itwasaprofoundpassioncoursing throughherveins.Whatfueledhermostwasthelonging foramoreethicalandprofessionalapproachwithinSri Lanka'srealestaterealm.Sheenvisionedacompanythat excelledinprofessionalismandupheldethicalandmoral standards.ThisvisionbecametheethosthatCTP embracedanddiligentlyworkedtowards.

Minolibringsawealthofexperiencetohercurrentrole asExecutiveDirectorofCapitalTRUSTHoldings Limitedandheadofitsrealestatecluster.Hercareer beganatprominentinstitutionslikeDFCCBankand MaerskLanka,whereshehonedherfinancialacumen. Throughoutheracademiccareer,Minolistudiedin Nigeria,Australia,andHongKong,fosteringaglobal perspectiveshenowbringstoSriLankanbusiness. HoldingbothaBBAandMBAfromEdithCowan UniversityinPerth,Australia,shecombinesacademic excellencewithreal-worldexperience.Drivenbyadesire toempowerothers,MinolithenfoundedSkillsLanka LimitedandservedasitsDirectorandHeadofCorporate Training.Inthisrole,shewascrucialinequipping employeesfromSriLanka'sleadingcompanieswiththe skillsnecessaryforsuccess.

GlobalVisionwithLocalStrength

CapitalTRUSTPropertieshasstrategicallyaligneditself withfourrenownedglobalentitiesintherealestate sector:KnightFrank,CBRE,Colliers,andSotheby’s. Throughthesepartnerships,thecompanyestablishes itselfasaformidablepresenceintheglobalmarket.Ithas earnedareputationforitsmeticulousduediligence services,particularlyforforeignmultinational corporations(MNCs)seekingentryintotheSriLankan market.

Thefirmhasnurturedstrongbondswithcommercial landlordsspanningallbuildingclassifications,fostering deepinterconnectionswithstakeholders.Bolsteringits innovativeedgeisanITsubsidiary,instrumentalin craftingarobustpropertyapplication.Commitmentto remainingabreastofglobalrealestatetrendsand advisorypracticesunderscoresthecompany'sdedication tomaintainingaleadingpositionwithintheindustry

FabricatingaRealEstatePowerhouse

Minolihasbeenhonoredwiththe‘Top50 Professional&CareerWomenGlobalAward’inthe RealEstateandConstructionSector.Shereceivedher awardattheGlobalAwardsCeremonyheldatthe Shangri-LaColombo.CapitalTRUSTProperties celebratesheraccomplishmentswithgreatpride, viewingthemasatestamenttothecompany's dedicationtonurturingadiverseandinclusive workplacewherewomenprofessionalscanflourish. AsasubsidiaryofCapitalTRUSTHoldings,CTP standsasafrontrunnerinSriLanka'srealestate sector.Itscoreactivitiesincludeproperty investments,brokering,managementservices,and development.Thecompanyhasorchestrated numerousstrategicdealsincollaborationwith governmentauthorities,boastingateamof90brokers andover400registeredagents.

AccordingtoMinoli,“Awardsrarelycontributeto theorganization'scredibilityandreputation-it'sa matterofhowabusinessconductsitselfdaily,andits professionalism,competence,morals,andethicsthesefactorsplaceitabovecompetitors,thereby achievingaworthygoal.Anawardismerelypublic recognitionofthisachievement.”Sheaddsthatitis importanttoensurefairnessinrankingsandawards, transparentcriteriaandobjectivesmustbeset.Ethical assessmentsbyanimpartialexpertpanelofreputable organizationsandindividualsareessential.Rankings shouldbebasedonethicalprinciplestoavoidunfair outcomesandprotecttheinterestsofcustomers, investors,andstakeholders.

ThePowerofIntegrity

TheCTPsteadfastlyadherestoethicalprinciples whilemanycompetitorsoptforshortcuts.Despite facingchallenges,includingencounterswith multinationalagentsattemptingunethicalpractices, thecompanyremainsresolute,ultimatelysecuring victoriesandearningclienttrust.Theseclients,even globalentities,nowrefrainfromengagingwith unethicalagents.Asalocalbrand,CTPmaintainsan untaintedethicalandprofessionalreputationinallits endeavors.Reflectingonthejourney,thefounder neveranticipatedsuchachievementsthroughstaunch adherencetoethicalprinciples,especiallyina developingcountrywhereunethicalbehaviorisoften normalized.

“Awards rarely contribute to the organization's credibility and reputation - it's a matter of how a business conducts itself daily, and its professionalism, competence, morals, and ethics - these factors place it above competitors, thereby achieving a worthy goal. An award is merely public recognition of this achievement.”

However,throughunwaveringethicalstandards andself-belief,CTPhastranscendedobstacles. Thecommitmenttoethicalconductextendsto employees,andtheorganizationactively contributestothecommunityandcountry throughCSRinitiativesfocusedonsustainable health,education,andfemaleempowerment.By collaboratingwithgovernmentbodiesincluding commercialandresidentialpropertybuyersand sellersCTPaddsbettervaluetothecustomer experience.Astheleadingproperty transactionalcompany,itstayswell-informed abouttheindustrydynamicsandmakes informeddecisionsthatcanbenefitits stakeholders.

ReformingtheLandscapeofIndustry

Presently,CTPfacesvariouschallenges,notablystemmingfromthe substantialtaxationintheformofVAT.Despiteongoingdemand,there existsamarketmismatch.Whilethecompanyoperateswithin regulatedparameters,thebroadersectorneedsmoreregulation, resultinginlimitedbuyerknowledgeandunderstanding.This disconnectaffectsthealignmentofavailableproperties,pricing,and actualdemand.

Foreseeingaslowdownindemanduntilconditionsimprove,effortsare underwaytoreformspecificlandownershiplawstofacilitateforeign ownership.Nonetheless,asignificanthurdlepersistsasthebanking systemexhibitscautioninlendingtotherealestatesector,potentially hinderinggrowth.

Minoli gives the following pieces of advice to aspiring professionals looking to excel in the real estate industry:

• Perseverance is essential: Passion drives relentless pursuit in the career.

• Prioritize ethical conduct: Upholding ethical and correct practices is paramount.

• Commitment to community: Capital TRUST Properties is dedicated to giving back.

• Support for the health sector: Passionate about aiding healthcare initiatives.

• Promotion of women's empowerment: Actively engaged in advancing opportunities for women.

• Advocacy for education: Committed to enhancing educational access and quality.

• Corporate social responsibility (CSR) projects: Engaging in rewarding initiatives within health, women's empowerment, and education sectors.

PrioritizingTechnologyAdoption

CapitalTRUSTProptertiescapitalizeontech advancementstoenhancetheirofferingsbyprioritizing technologyadoptionandundertakingdigitalization acrossfunctions.Thesestrategieshelptoenhance efficiencyandaccuracy,andprovideaddedvalueand convenienceonpropertyneedstoallstakeholdersin addressingpropertyneeds.CTPisexpandingitsservice offeringsbyestablishingCapitalTRUSTValuations, aimingtoprovidecomprehensivepropertyservices whilemaintainingindependence.Thecompanyremains dedicatedtoprofessionalism,ensuringthatclients receiveA-Zsolutions.

Additionally,thesuccessfulventureintoshort-stay accommodationswithownedapartmentshighlightsthe commitmentofthecompanytomaintaininghigh standards.Anticipatingsignificantgrowthinthe propertysectorin2024,CTPiscloselymonitoring favorableconditionsinthecountry Asasocially responsibleentity,itleadsimpactfulhealth,education, women'sempowerment,diversity,andinclusion initiatives.ItsCSRprojectsconcentrateontheseareas, showcasingitscommitmenttomakingapositive societalimpact.

BedrockofTrustedPrinciples

Sincespearheadingtheexpansionofstockbrokingin 2010,MinolihassteeredCapitalTRUSTPropertiesto becometheforemostpropertytransactioncompanyin SriLanka,boastinganetworkofdevotedclientsand employees.Fueledbythetrustofitsclients,CTPwas thepioneerinimplementingasystematicapproachto realestateinSriLanka.Asaproudtrailblazerandleader guidingthecompanythroughthisestablishmentphase, Minolitakesgreatprideinthededicationandworkethic shehascultivatedwithinherselfandhercompany.

Continuingtoderiveimmensesatisfactionfromserving herclientswithexcellence,MinoliguidesCapital TRUSTPropertieswithasteadfastcommitmenttotrust, whichthecompanyvaluesasitsparamountasset.The companyendeavorstoadvanceonthebedrockoftrusted principlesandexemplaryprofessionalismbyfostering genuineconnectionswithclients.Minoli,atthehelm, continuestoflourishasaleader,eagerlypursuingnew realestateprospectswhilestrikingaharmoniousbalance betweenherstrengthasawoman,andblendingenduring femininitywithsharpbusinessacumen.

AMindsetFueledbyaPursuitofExcellence

Minoliharborsaprofounddesiretoleadasasuccessful womaninthecorporatearena,withtheaspirationto motivateotherwomentopursuetheirpathswithsteadfast values.Sheperceivesthejourneyofchangeasignitedby amindsetfueledbyapursuitofexcellence.Groundedin thisphilosophy,Minolicontinuesherpersonalgrowth whilemaintainingequilibriumbetweenherpersonaland professionalrealms,allwhileremainingtruetoher distinctiveidentityandlifepurpose.

Demonstratingastrongcommitmenttoherroleasan industryleaderandnavigatingthroughthechallengesof hercareerjourney,Minoliendeavorstoupholdtheunique essencethatsetsherapart.Sheemphasizesthe significanceofuncoveringone'strueselfandchanneling thatenergytowardaccomplishinggoals,viewingitasa pivotalsteptowardachievingsuccess.

COVER STORY

Oaxaca is a place where nature shows off its amazing sights – a paradise of valleys, diverse

plant and animal life, and grand mountains that capture your heart. This perfect spot combines the peace of green valleys with the magnicence of mountain views, creating a beautiful blend of nature.

This beautiful place isn’t just lovely to look at; it’s a haven for nature lovers. Different environments, ranging from the seaside to the high mountains, are home to various plants and animals. Whether you’re in the valleys or the mountains, every part of this scenery displays a colorful variety of Mexico’s ecosystems.

In Oaxaca, nature is like a haven and a playground. When you hike through the rough mountains, walk in the fertile valleys, and explore the different environments, each step reveals something beautiful. It’s a chance to see the wonders of a location where valleys, biodiversity, and mountains all come together in a perfect blend. This article is a quick journey to Oaxaca – a place with cool traditions, yummy foods, Spiritual festivals, weather, famous spots, and much more.

Cultural Heritage: A Tapestry Woven through Time

Oaxaca is a special place with lots of different cultures. People there speak different languages, and they keep old traditions alive. They have big celebrations, like the Day of the Dead, where they remember loved ones who passed away. It is famous for its talented artists who make colorful sculptures, clothes, and pottery. They also have ancient ruins at a place called Monte Albán, showing how clever and creative the people were a long time ago. The food in Oaxaca is delicious, especially a sauce called mole. The people there mix their old beliefs with newer ones, creating a unique way of celebrating and worshiping. Every year, they have a big party called the Guelaguetza Festival, where they dance and wear bright costumes to share their diverse cultures with everyone. It is a special and lively place with a rich history and lots of things to celebrate.

Climate:Year-RoundPleasantness

Ithasasub-tropicalclimatethatisgenerallypleasantyear-round,summersarerainy,withJuneasthewettestmonth.Spring ishotanddry,whilewintersaregenerallymild,experiencinglittlerain.Oaxaca’sweatheroffersdiverseexperiences,from lushsummerstocomfortablewinters.ThebesttimestovisitthisplaceareduringthemonthsofMaytoMayandSeptember toOctober.Bothspringandfallarecharacterizedbymoderatetemperaturesandfewertourists.

GeographicalRange:

MountainousTopography:ItsRockyMountainsareabeautifulandimpressivesightforadventuroustravelers.Whether you’rehikingintheSierraMadreorexploringthepeaksoftheMixtecaregion,thediversemountainsofferstunningviews andachancetoconnectwithnature.

LushValleys:Oaxacahasvalleys,suchasTlacolulaandOcotlán,whereagriculturegrowswell.Theselushlandscapes, packedwithgreenery,highlightthelocalexpertiseincultivatingcrops.Duringyourvisit,you’llwitnessthecultivationof uniquelocalproductsandengageyourselfinthepeacefulandtraditionalruralwayoflife.

Biodiversity: Oaxacahasmanydifferentplantsandanimals,showingalotofvarietyinitscoastalandmountainareas.If youlovenature,itislikeaparadise,greatforexploringMexico’sdifferentecosystems.

A Culinary Journey:

Mole

Memela:Memelaisayummystreetfoodfromthis place,smallerthantlayudas.It’slikeasmall,crunchy discmadefrommasa,toppedwithtastythingslike beans,salsa,chicken,guacamole,andfreshcheese. PeopleinOaxacaloveit!Youcanalsofindmemelas aspopularsnacksinotherplaceslikeGuerreroand PueblainMexico.Dependingonwhereyouare,they mighthavedifferentnameslikesopeorhuarache,but they’realldeliciousmasatreatswithdifferent toppings.

Enmoladas:Enmoladasarelikeatastyversionof enchiladasfromhere.They’remadebywrapping tortillasaroundyummyfillingsandthencovering themwithaspecialdarksaucecalledmolenegro. Thissauceiswhatmakesenmoladasdifferentand delicious.PeopleinOaxacaoftenhavethemfor breakfast,andyoucanfindtheminlocalmarkets. They’relikeaflavorfulMexicanmorningtreatwith toppingsliketasajo(curedbeef)andquesofresco (freshcheese)thataddevenmoreyumminess.

Mole:MoleisaspecialMexicansaucemadefromavarietyof ingredientslikechilipeppers,fruits,nuts,seeds,andchocolate. TherearemanytypesofmolerecipesfoundthroughoutMexico, withOaxacahavingover200variations.Makingauthentic Oaxacanmoleisatime-consumingprocess,oftentakingseveral days,butit’sconsideredalaboroflove.Theingredientsare toasted,ground,andsimmeredtocreateathickandflavorful sauce.Moleiscommonlyservedwithriceandmeat,suchas chickenorpork,orusedasadelicioussauceindisheslike enmoladas.It’sauniqueandcherishedpartofMexicanculinary tradition.

Tlayudas:TlayudasarelikespecialOaxacanpizzasthatpeople lovetoeat,especiallyonthestreets.Imagineabig,partlycrispy tortillawithtastybeans,porklard,andcheeseontop–that’sa Tlayuda!It’sabitlikeapizzabutwithuniqueflavors.These yummytreatsareabigdealinOaxacanfood,justlikehow everyonelovespizza.Originallyfromit,Tlayudashavebecomea popularsnackinthecity.Eachbiteisamixofcrunchyand delicious,tellingatastystoryaboutthewonderfulfoodinthis place.

DayoftheDead:ASpiritualCelebration:

OntheDayoftheDead,peoplebelievethatthespiritsoftheirloved onesreturntovisitthem.Children’sspiritscomefirst,followedby adults,oftenguidedbydogs.Insteadofbeingasadtime,it’sabig celebration!

Inthepast,mourningdeathwasseenasdisrespectfulinpreHispanicMexico.Peoplebelievedthatdeathwasjustaphysical separation,andmourningsuggestedthatthedepartedweregoneand nolongerpartofthecommunity

So,theDayoftheDead,or“DiadelosMuertos,”isagrand celebrationofthelivesofthosewhopassedaway.It’sawaytokeep theirmemoryalive,recognizingthatdeathisanaturalpartoflife’s cycle.It’snotsadorscary;instead,it’sapositivecelebrationwithan incredibleatmosphere!

Familiesvisitthegravesoftheirlovedones,makingcemeteries glowwithlights,flowers,anddecorations.It’strulyabreathtaking sight!Familiesalsocreatebeautifulaltarsathometohonorthe dead.Thesealtars,adornedwithcandles,photographs,andthe departed’sfavoritefoodanddrinks,servetoguidetheirspiritsback home.Theseofferingsprovidesustenanceasthespiritsjourney betweenworlds.

Top things to do:

HuatulcoNationalPark:HuatulcoNationalPark,orBahiasdeHuatulcoNationalPark,islikeaspecialnatureareain Oaxaca,Mexico.ThegovernmentdeclareditaNationalParkonJuly24,1998.It’sinSantaMaríaHuatulcoandisbig, covering11,890hectares(29,400acres).

Thisparkishometolotsofdifferentplantsandanimals.Therearearound9,000kindsofplants,264animalslikearmadillos anddeer,and701typesofbirdsincludinghummingbirdsandpelicans.Inthecoastalareas,you’llfindmangrovesandtall treesreaching50feethigh.

Peoplelovevisitingbecausetheycanseedolphins,whales,andturtlesintheocean.It’slikeaspecialplacewherenatureis protected,andeveryonecanenjoyitsbeauty

CascadasdeLlanoGrande:CascadasdeLlanoGrande,orLlanoGrandeWaterfalls,isabeautifulspotinOaxaca,Mexico.

Huatulco National Park:

Here,stunningwaterfallscreateapeacefulandscenicenvironment, offeringarefreshingescape.Surroundedbylushgreenery,it’saperfect placefornatureloversandthoseseekingacalmingretreat.Thesoundof flowingwaterandthenaturalbeautymakeCascadasdeLlanoGrandea memorabledestinationinOaxaca.

LaCrucecita:LaCrucecitaisacharmingtowninOaxaca,Mexico,near Huatulco.IthasacolorfulsquarewiththeChurchofLaVirgende Guadalupe,alivelymarket,andfriendlystreetsfilledwithshopsand cafes.ThetownisagreatbaseforexploringnearbybeachesandHuatulco NationalPark.Withwarmhospitalityandarelaxedvibe,LaCrucecita offersanauthenticMexicanexperience.

MagueyBay:MagueyBay,alsoknownasBahíaMaguey,isa beautifulandpeacefulcoastalspotinthisplace,Mexico.With goldensandsandclearwaterssurroundedbygreenhills,it’sa perfectplacetorelax.Visitorscanenjoyactivitieslikesnorkeling andboattoursinthisquietandunspoiledbay,offeringaserene escapealongthecoastline.

MonteAlbán:MonteAlbáninOaxaca,Mexico,isanancient cityonamountainplateau.BuiltbytheZapoteccivilization,it reacheditspeakbetween300and900CE.Thesitefeatures pyramids,temples,andballcourts,showcasingadvanced architecture.Withceremonialplazasandstonereliefslikethe Danzantes,MonteAlbánoffersinsightsintoZapotecculture.A UNESCOWorldHeritagesite,itstandsasatestamentto Oaxaca’srichhistoryandtheskillsofitsancientinhabitants.

SafetyTipsforTravelers:EmbracingCulturalSensitivity

DE LLANO GRANDE

VisitorstoOaxacashouldbekindtolocalcustomsandtraditions.It’sgoodtorespecthowpeopledressandbehavefora happytrip.Also,knowingabouthealthandsafetytipskeepseveryonewellduringthevisit.

Conclusion:TimelessGlamor

AswefinishourlookatOaxaca,it’slikeabeautifulartworkfullofrichculture,stunningnature,anddeepspirituality.From theamazingmountainstothelivelymarkets,everyexperienceinthisplacetakesyouonajourneywhereoldtraditionsmix withmodernlife.TheDayoftheDead,withitsspecialmeaning,makesthisplaceevenmoreenchanting.

IneverycornerofOaxaca,fromlivelyfestivalstomouth-wateringculinarydelights,astoryunfolds.Theregion’s commitmenttosustainabletourismensuresthatitstreasuresendure,promisinganimmersiveexperienceforgenerationsto come.Itisnotjustadestination;it’saninvitationtodelveintothesoulofMexico,whereeverystreetcornertellsastory, everyfestivalechoesancienttraditions,andeverydishservedisaculinarymasterpiece.Asyouexplorethewondersofthis place,youembarkonanimmersivejourneyintotheheartandspiritofthisextraordinaryplace.

CASCADAS

www.theenterpriseworld.com

What is Greenhouse Farming?

Why is it Important For Farmers?

Advantages of Greenhouse Farming

Challenges Faced While Opting For A Greenhouse Types of Greenhouses

Crops to Grow in a Greenhouse

Tips to Take Care of the Crops and Your Greenhouse

T ABLE OF C ONTENTS

The Essential Guide For Having Healthy Crops Round

Blog - Greenhouse Farming: The Essential Guide For Having Healthy Crops Round The Year

Withtheincreasingpopulationaroundtheglobe,therehasbeenasubstantial demandforconstantfreshproduce,evenduringoff-seasons.Tofulfillthese requirements,greenhousefarmingplaysamajorrole.

Greenhousefarminghasbeeninpracticesincethe19thcentury.AFrenchbotanist CharlesLucienBonapartebuiltthefirsteverpracticalgreenhousetogrowtropical medicinalplants.Throughouttheyears,therehasbeenadvancementintheprocess offarming.Inthisarticle,we’llcoverallthefactorsthatareimportantin greenhousefarming.

What is Greenhouse Farming?

Greenhouse farming is the process of growing crops under a sheltered structure and providing them with partial or fully favorable environment growth conditions to grow seasonal and off-seasonal produce.

Greenhouses are framed structures covered with transparent or semi-transparent materials. They are large enough to grow the crops for their maximum growth and productivity.

Why is it Important For Farmers?

Greenhouses are an important part of modern agriculture. They allow farmers to extend the growing season of a crop as in some parts; they are limited. By enclosing their crops in the greenhouse, they can create a favorable climate for them, allowing them to grow despite the non favourable weather outside.

They also provide protection from natural disasters and pests. Extreme weather events like hail, frost, and storms can damage the plants. Conning them inside a greenhouse can protect them. They also help provide a barrier against the pests. This reduces the need for chemical pesticides and lowers the chances of infestation.

Blog

- Greenhouse

Farming: The Essential Guide For Having Healthy Crops Round The Year

Following are the advantages of including the technology of greenhouse in your farming practice.

Ÿ You can have an optimal climate for your plants to grow. The greenhouses offer precise control over factors like temperature, humidity, and light levels.

Ÿ With this precise control over the climate, you can extend the growing season and have a consistent year-round production. It increases the quality of crops as well.

Ÿ The controlled environment creates a physical barrier. This helps in keeping out the pests and reduces the use of harmful pesticides and fungicides.

Ÿ This method enables efcient resource utilization such as water, light, energy, and fertilizers, compared to traditional farming.

Ÿ It enables you to cultivate a diverse range of crops, allowing you to produce exotic or out-of-season fruits and vegetables to meet the market demand.

Ÿ It enables you to integrate smart agricultural technologies like precision agriculture and remote monitoring systems. This helps in reducing labor costs and automating processes.

Ÿ It prevents your plants from extreme conditions and birds and animals that can harm the crops.

Ÿ Greenhouses are multifunctional and can support a diverse range of plant species under one roof.

ChallengesFacedWhileOptingForAGreenhouse

Whiletherearemanyadvantages,therearemany challengeswhenyoustartyourowngreenhousefarming.

Ÿ Becauseofthespecializedequipmentandmaterials, investinginagreenhousecanbeexpensiveatitsinitial stage.

Ÿ Energydependencyishigh.Thecropsneedconsistent energyinputforheatingandlightingtomaintainan idealgrowthenvironment.

Ÿ Sometimes,moldscanoccur Youshoulddisinfectthe entiresystemaftereachharvestusingwaterand hydrogenperoxidemix.

Ÿ Pestsanddiseasescanstilloccur,butyoucanprevent theriskbydoinggoodagronomicpractices.

TypesofGreenhouses

Thereareawidevarietyofmaterialsandtypesof greenhouses,rangingfromcheaptoexpensive,depending onyourneeds.

GreenhouseMaterials-

Ÿ PlasticPiping-Itistheleastexpensivematerialbut lacksrigidityforalargeconstruction.

Ÿ MetalPiping-Itislong-lastinganddurablebutit’snot agoodinsulator

Ÿ Polycarbonate-Itisabudget-friendly,strong,and lightweightmaterialbutitdiffuseslightratherthan transmittingitdirectly.

Ÿ Fiberglass-Itistheleastexpensiveandworkswellin extremeclimates,butitmayturnyellowovertime.

Ÿ Wood-Itisagoodthermalinsulatorforcoldclimates.

Ÿ Acrylic-It’sexpensivebutlong-lasting.Unlikeglass,it canbemoldedintoshapes.

Ÿ Glass-Itisatraditionalgreenhousematerialandis expensive.

Ÿ Gablestyle

Ÿ AFrame

Ÿ Geodesicdome

Ÿ Gothicarch

Ÿ Hoophouse

Ÿ Saw-tooth

Ÿ Unevenspan

Ÿ Lean-to

Ÿ Abutting

Tips to Take Care of the Crops and Your Greenhouse

Ÿ Makeascheduletocleanandorganizeyour greenhouseweeklyormonthly

Ÿ Checkthematerialofyourgreenhouseforany damageandfixitassoonaspossibleotherwise, theycangetworsewithtime.

Ÿ Inspecteachnewplantyoubringinforpests anddisposeofthedamagedplants.

Ÿ Makesureyourventilationsystemisrunning wellforbettercirculation.

Ÿ Checkyourirrigationsystemdailyforany damagesandreplaceitasneeded.

Ÿ Checkthestructureofyourgreenhouse regularlyandoilorfixthemasperyourneed.

Ÿ Ifyouwanttoconstructagreenhouseinyour farmorbackyard,makesureit’sfacingsouth.

Ÿ Thetemperatureinsideyourgreenhouseshould bebetween18-24degreesCelsius.

GreenhouseFarminginModernTimes

Greenhouseshavebeeninusesincethe19th century.Inthe19thcentury,peoplebeganusing greenhousestogrowandprotectspecificcrops fromextremeweather Theynamedthesestructures afterthecrops,suchasorangeriesorpineapple pits.Butwiththechangingtimes,andintroduction ofnewtechnologies,itbecameeasierforfarmers toproducecrops.Today,farmersusemany advancedtechnologiesingreenhousefarming, includingAquaponicgreenhouses,cooling systems,lighting,irrigationsystems,automation, climatesystems,controlsystems,and environmentalmonitoring.Withthesenew technologies,theproductionoffreshcrops throughouttheyeariseasierandfarmerscanprofit fromitalot.

Blog - Greenhouse Farming: The Essential Guide For Having Healthy Crops Round The Year

Crops to Grow in a GREENHOUSE

Belowisthelistofcropsthatyoucangrowinyourgreenhousewhichareprofitableaswell.

The most profitable crop to grow in a greenhouse is tomatoes, sincetheyareprolific.Otherthan tomatoes,youcanalsoplantlettuce,peppers,cucumbers,spinach,herbs,strawberries, microgreens,onions,kale,peas,stringbeans,andgarlictomakemostoftheprofit.

Uberemergedasatransformativeforceinthefieldofglobaltransportation thatconnectscustomerstodriversthroughinnovativemobileplatforms.

“Igniteopportunitybysettingtheworldinmotion”isamissionofthe organizationanditoperatesin900citiesworldwide.Moreover,ithas representedamultifacetedbusinessmodelbyofferingride-hailing,food delivery,andfreightlogisticsservices.Itleveragesadvancedtechnologieslike GPStrackingandmachinelearningthatcancopewithredefinedurban mobility.Despiteanycontroversiesandchallenges,Uber’scommitmentto excellenceisnever-endingandinthisarticle,wearegoingtostudyhowthe companyconqueredmountainsofsuccess.

HistoricalBackground

GarrettCampandTravisKalanickfoundedUberin2009fromthefrustrationofnotbeingabletohailacabinSanFrancisco. Initially,thebusinessmodelfocusedontheideaofsendingarequesttobookacabbyusingamobileandconnectingthem withnearbydrivers.Byprovidingamoreconvenientandefficientway,thiscabservicedisruptedthetraditional transportationindustry.ItwasnamedUberCabandlaterchangedtoUberasitexpandeditsservicesbeyondtaxisincluding UberX,UberPools,andUberEats.Thisexpansionmarkedthebeginningofthecompanyfromasimpleride-hailingserviceto aglobaltechgiantrevolutionizingtransportationandlogistics.

RevenueStreams

Intermsofitssuccess,manyfactorscontributed toit.Robusttechnologyisatthecenterofitdue towhichuserexperienceregardingbookingand cancelingthecabhasimprovedinadditionto thepaymentprocess.Togeneraterevenue,it chargesriderstheride-hailingfeesforeachtrip withacommissionfromdrivers’faresasa servicefee.UberPassandUberRewardsare partofitssubscriptionservicesthatoffer additionalrevenuestreamswithbenefits regardingdiscountedfaresandfreedeliveryfor UberEatsformonthlyandyearlyfees. Additionally,itmonetizesitsplatformthrough advertisingpartnershipswithbusinessesand brands,alongwithrevenuefromventuressuch asUberFreightandUberHealth.

EconomicContribution

Intermsofjobcreation,Uberisprovidingjobsto unskilledgigworkersinurbanareaswithoutany socialsecurity.Byofferingadjustableemployment opportunitiesasindependentcontractors,Uber encouragescountlessindividualstoearnincomeon theirown.Throughthis,theappisimmensely contributingtoworkforceparticipationandthe globaleconomy.Duetothegrowthin transportation,thereisariseinmobility,tourism activities,andlocalbusinesses.Furthermore,the apphasreshapedtransportationpatternsby redefiningwaysofhowpeoplemovewithincities. Duetoconvenientandon-demandcabservices, peoplearedivertedfrombuyingandowningcars duetolesscongestionandlowerairpollutionwith increasedpublictransitoptions.

BrandingandMarketingStrategies

Inresponsetothecrisisandchallengingsituations,Uber hasimplementedvariousmarketingandbranding strategiestoupholdcustomertrustandbrandreputation. Itemphasizedtransparencyandaccountabilityby apologizingandcorrectingactionsthroughsocialmedia campaigns.Itsdigitalmarketingteamleveragedexposure tosocialmediaandprovidedreal-timeupdatesonservice improvements.

Investinginproactivemarketingandbrandinginitiatives, Uberhashighlighteditscommitmenttosustainability, innovation,safety,etc.Theappensuresvehiclesafety standardsalongwithparticipatinginenvironmental initiatives.Furthermore,ithascollaboratedwith reputableorganizationsandinfluencerstoamplify positivemessagingandrebuildstakeholdertrust.These effortsreflectitsproactiveapproachtomanagingcrises andreinforcingitsbrandimageamidstchallenging situations.

FutureOutlookoftheTransportationIndustry

Autonomous Vehicles: Investmentinself-driving cartechnologycouldsignificantlyalterthegame. Driverlesscarscouldreducecostsandfurther improveefficiency

Urban Mobility Solutions: Byintegratingvarious transportationoptions(bikes,scooters,publictransit) intotheirapp,Ubercanbecomeaone-stopshopfor urbanmobility.

Logistics Powerhouse: TheexpansionofUber Freight'sreachandserviceshasthepotentialto disruptthetraditionallogisticsindustry,offering moreefficientanddata-drivenfreightmovement.

Conclusion

Insummary,thecasestudyhighlightsits groundbreakingjourneyintransforming urbanmobility.Fromitsinceptionasa ride-hailingstartuptoitsglobaltech dominance,Uberhasrevolutionized transportation.Despitechallengeslike regulatoryhurdlesandcompetition,its resilience,andinnovationcontinueto shapetheindustry.Asitchartsitsfuture path,itsimpactremainsprofound, reshapinghowwenavigatecitiesand definingthefutureoftransportation.