Top 10 SME Business Advisors to watch in 2024

Manaus:

50

MARKETING COORDINATOR (APAC)

Suchita P.

PR & MARKETING COORDINATOR

James H.

BUSINESS DEVELOPMENT EXECUTIVE

Emma A.

CREATIVE CONTENT EDITOR

Shalmali W.

CREATIVE DESIGN HEAD

Sankalp K.

Ashwini D. GRAPHIC DESIGNER

SOCIAL MEDIA MANAGER

Narendra S.

DIGITAL CIRCULATION MANAGER

Amanda V.

WelcometothelatesteditionofTheEnterpriseWorld,wherewespotlightthe remarkableleadersandcompaniesmakingwavesinthebusinesslandscape.This month,weturnourfocustoavitalyetoftenunderappreciatedsector:smalland medium-sizedenterprises(SMEs).SMEsarethebackboneofglobaleconomies,driving innovation,employment,andeconomicgrowth.Asthesebusinessesnavigateanever-evolving market,theroleofskilledbusinessadvisorsbecomesincreasinglycritical.

Inthisissue,titled wecelebratethe "Top10SMEBusinessAdvisorstoWatchin2024," professionalswhoaretransformingtheSMElandscapewiththeirstrategicinsights,innovative solutions,andunwaveringdedication.Theseadvisorsaretheunsungheroeswhoprovide essentialguidanceonfinancialmanagement,operationalefficiency,digitaltransformation,and marketexpansion.Theirexpertisenotonlyhelpsbusinessessurvivebutthriveinacompetitive environment.

Ourfeaturedadvisorshavedemonstratedexceptionalprowessintheirfields,earningthema placeamongthetopinfluencersintheSMEsector.Theyarethevisionarieswhoforeseemarket trends,thestrategistswhoturnchallengesintoopportunities,andthementorswhoinspireand empowerbusinessowners.Theirstoriesareatestamenttotheimpactthatthoughtful, experienced,andforward-thinkingadvisorycanhaveonthesuccessofsmallandmedium-sized businesses.

Asyoudelveintothisissue,wehopeyoufindinspirationinthejourneysandachievementsof theseoutstandingadvisors.WhetheryouareanSMEownerlookingforguidanceorafellow advisorseekinginsights,thiseditionispackedwithvaluableinformationandinspiration.Joinus incelebratingthesetop10SMEbusinessadvisorswhoaresettomakeasignificantimpactin 2024andbeyond.

Happyreading!

Shalmali W. halmaliS

Forthecoverreadabout-

EricTjoengstartedhiscareerin1981withDeloitte inSydney.Hehadalongandsuccessfulcareer wherehetookSeniorManagementandGeneral managementrolesintopmultinationalcompaniesin AustraliaincludingAvisBudgetGroupand,Astre AutomotiveGroupbeforejoiningCADPartners,a leadingSMEBusinessAdvisory/FinancialControl Firmwithover60PartnersinAustraliaandNew ZealandasaPartnerin2005.There,overthecourse ofyears,hereceivedhonorablepostsandawardslike “AustraliaandNewZealandPartneroftheYear”, “BestPerformer”,“MarketeroftheYear”,“Team PlayeroftheYear”and“CommunityContribution Award”andbecametheJointCEO.

HefoundedBusinessGrowthandExitSpecialists PtyLtdin2015.Theinspirationtostartthis managementconsultancyfirmwasfromthe knowledgethathisfriendsownedandranSMEsand facednumerouschallengeswhiledoingsowithcash flow,profit,andsustainabilityandstruggledtomake adecentliving.Theydidn’thavethetimeor resourcestoaccessindustry-leadingexpertsor implementgame-changingmethodologies.His visionwastomakethebiggestpositiveimpacton SMEowners'livesbyleveragingthesamecreative andevidence-basedholisticstrategiesaslarge corporationsandthezealtomakethecomplex simple..

ERIC Tjoeng

18 26 Manaus: The Jewel Located in the Centre of the Amazon Rainforest

50 Most Interesting Facts about Nike You Have Never Heard off

36 Intel - A Legacy of Innovation and the Fight to Stay Ahead

44

The Role of Big Data in Personalizing Sports Betting Experiences for North Carolina Users

Cover Story

ERIC Tjoeng

Top Australian SME Business Advisors to watch in 2024

www.bges.co

Founder and CEO

An exceptional Small Medium Enterprises (SME) Business Advisor has the zeal to take his/her business client to great heights and create an organisation that inspires innovation, dedication, growth, sustainability and be exit ready. The zeal to make the complex simple, be proactive, adapt and ourish.

A great example of such SME Advisor is Eric Tjoeng, the Founder and CEO of Business Growth and Exit Specialists Pty Ltd (BGES). He is a passionate, creative and adaptive leading SME business advisor who has helped numerous Small and Medium Enterprises to achieve their goals by being a part of their team and bringing in independent views and expertise to produce remarkable results.

Eric has great knowledge of Business Strategy, Acquisition, Growth, Future Proong and Exit, which he combines with his proven methodology, years of experience, the ability to make complex simple, being proactive, the agility to adapt and ourish to transform and get successful outcomes for his clients.

Cover Story

InspiringCareerJourneyandtheestablishmentofthefirm

EricTjoengstartedhiscareerin1981withDeloitte inSydney.He hadalongandsuccessfulcareerwherehetookSenior ManagementandGeneralmanagementrolesintopmultinational companiesinAustraliaincludingAvisBudgetGroupand,Astre AutomotiveGroupbeforejoiningCADPartners,aleadingSME BusinessAdvisory/FinancialControlFirmwithover60Partnersin AustraliaandNewZealandasaPartnerin2005.There,overthe courseofyears,hereceivedhonorablepostsandawardslike “AustraliaandNewZealandPartneroftheYear”,“Best Performer”,“MarketeroftheYear”,“TeamPlayeroftheYear”and “CommunityContributionAward”andbecametheJointCEO.

HefoundedBusinessGrowthandExitSpecialistsPtyLtdin2015. Theinspirationtostartthismanagementconsultancyfirmwasfrom theknowledgethathisfriendsownedandranSMEsandfaced numerouschallengeswhiledoingsowithcashflow,profit,and sustainabilityandstruggledtomakeadecentliving.Theydidn’t havethetimeorresourcestoaccessindustry-leadingexpertsor implementgame-changingmethodologies.Hisvisionwastomake thebiggestpositiveimpactonSMEowners'livesbyleveragingthe samecreativeandevidence-basedholisticstrategiesaslarge corporationsandthezealtomakethecomplex simple.

NavigatingtheChallengesbyLeveraging theStrategyBasedProvenMethodology

Expressinghisviewsonthemanychallenges facedbysmallandmedium-sizedenterprises (SMEs),Ericsays,"ManySMEbusiness ownersdonotrealisetheimportanceof havingaclearbusinessstrategyfortheshort, medium,andlongtermasabusinessand financialroadmaptoachievepositiveresults. Theyoftenrequireassistanceindeveloping suchastrategyandobtainingtheresources andknowledgeneededtoimplementthe necessaryactionstotransformandenhance theirbusiness.”

"Runningabusinesswithoutaclearbusiness strategytoaddressandadapttoeconomic conditions,markettrends,customer preferences,competition,rapidtechnological advancements,governmentregulations,and theconstantlychanginginternationalpolitics andeconomyislikeenteringabattlewithout properweaponry."saysEric.

Theyareoftenunawarethattherearestrategy-based businessadvisoryfirms,suchasBusinessGrowthand ExitSpecialists,availabletoassistSMEsinachieving successintheirbusinessendeavors."

Ericandthe BGES TrackRecord

BusinessGrowthandExitSpecialistsPtyLtd.isan efficientone-stop-shopbusinessgrowthandexitservice providerforSmallandMediumEnterpriseswitha strongtrackrecordofachievingoutstandingresults, suchashelpingbusinessestobeincludedintheBRW Top100FastStartersListandbusinessawardswinners. ThecompanyhelpsSMEclientsbecomesmart, successful,andsustainablebusinessesbothtodayandin thefuture.

Erichasbeenacknowledgedasoneofthe10Australian BusinessStrategists&ExpertstoWatchin2021bythe AustralianBusinessJournal.Furthermore,Business GrowthandExitSpecialistsPtyLtdhasalsobeen namedastheTop10StrategicPlanningServices CompanyinAustraliain2023byBusiness ManagementReview.

AlistairRobertson,ManagingDirectorof32DegreesBuilding PtyLtd,stated:

“After previously receiving assistance from a few organisations and not achieving the desired business outcomes, we engaged Eric from Business Growth and Exit Specialists Pty Ltd to help grow our business and improve our profit, cash flow, and business value. Eric has been working as part of our team and using his holistic approach to implement his proven methodology to grow and improve our business.

By fine-tuning our Growth Strategy and Business Model, creating a clear Financial Road Map, improving our Marketing/Sales, Financial Control, Human Resources, Operational Efficiency, and Customer Service, we have increased our revenue fourfold, consistently achieved sevenfigure profits (even during the recent pandemic), and improved our cash flow. We have also had the satisfaction of winning business awards.

For small and medium-sized business owners who are serious about taking their business to the next level in a practical and sustainable way, we would recommend Eric and his team to partner with you on this rewarding journey.”

LinaTjoeng,ManagingDirectorofMLCLawyerssaid:

“As our business advisor and mentor, Eric’s assistance has been invaluable with our journey to becoming a Smart Business of today and tomorrow. This strategic approach to business growth has been a heaven sent and has led to many achievements; including winning the 2022 Australian Small Business Champion Awards for Legal Services, the 2022 Western Sydney Awards for Business Excellence in Small Business, the 2020 Fairfield City Business Person of the Year Award, 2017 and 2019 Fairfield City Award for the Most Outstanding Professional Services.

His holistic and pragmatic approach to business building and his strategy to future proof our business, while remaining relevant to our clients has proven to be priceless.

I have no hesitation to recommend Eric to business owners who are serious about growing and future proofing their businesses.”

TeamandWorkCulture

AtBusinessGrowthandExitSpecialistsPtyLtdErichasateamoftalentedandhard-workingteammembers.Eachmember oftheteamhashis/herownexpertiseandexperience.Theypossessaclearunderstandingoftheirrolesandeffectivelyutilise thembothinternallyandwithclientstoachievethedesiredoutcomes.Headdsthatmentoringandregularteamdiscussions regardingtrends,newinnovations,challenges,andsolutionshelpdevelopthetalentandknowledgeintheteam.

ImplementationofTechnologyandtheFirm’sSuccess

Inrecenttimes,technologyhasbeenapartofeverybusinesstransformationprocess.Talkingabouttheuseoftechnology, EricmentionsthatpartoftheirholisticbusinessadvisorytoSMEsisleveragingadvancedcloud-basedtechnologyandAIas appropriatetoenhanceproductivityandeffectiveness. Withregardstothebalancebetweentheneedtoinnovateandtakingriskstomaintainstabilityandprofitability,theyensure thattheyallocatetimetoinnovateandtakecalculatedriskstoprogressandmaintainstabilityandprofitability

Thefutureofthecompany’ssuccessisimportant.Tomaintainthatsuccess,italwayslooksoutfornewtrends,technology, andgovernmentregulationstoinnovateandadaptitsservices.

ABouquetofServices

BusinessGrowthandExitSpecialistsPtyLtd.isveryholisticinadvisoryservice.

Thefirm'skeyservicesare

• BoardAdvisor/BusinessAdvisor-FocusingonAchievingDesiredOutcomes

Cover Story

ProvidingahighlyqualifiedandexperiencedexternalBoardAdvisor/BusinessAdvisor,averypowerfulwayforbusiness owners/seniormanagementteamstogrow,future-proof,andorexitthebusinesseffectively.He/shewillprovidethestrategic adviceandcomplementaryskillsrequiredtoassistyourbusinessinproducingexcellentoutcomesandensuring sustainability.

• BusinessManager-FocusingonImprovingBusinessEfficiencyandOutcomes

Gettingtherighthelpfromahighlyqualifiedandexperiencedbusinessmanagerinall areasofbusinesscost-effectivelyenhancetheorganisation’sbusinessperformance.

• CFO/Accountant/Bookkeeper-ShowMetheMoney

BusinessFinancialControlandCompliancearecriticalelementsofbusinesssuccessandsustainability.Thecompanyworks withtheclientstoproducetimelyandaccuratefinancial/managementreports,fulfillingthecompliancerequirement(BAS andTaxation),advisinghowthebusinessisperforming,andformulatingactionstoimprovetheclient’sbusinessfinancial performance.

Apartfromhelpingitsclientswithrevenue,profit,cashflow,andbusinessvalueimprovement,aswellaspreparingthemfor businessexit,italsoprioritises"Future-proofing"theclients’businesses.Thisisacrucialaspectofitsservicesandbeliefs, supportedbyitsinnovativemethodologyandexperiencedpartners.

Philosophy&Beliefs

Ericfirmlybelievesinlifelonglearningandthepassiontoproducethebestoutcomesforclients reflecthisphilosophy,and itisreflectedinthecompany'svision.Healsoensuresthattheyonlyhaveteammemberswhoembracethatphilosophytobe partofthegreatteam.

Nestled in the heart of the Amazon rainforest is the beautiful city of Manaus, the capital of the Brazilian state of Amazonas. This enchanting city is a meeting point between the untamed wilderness and the vibrant energy of urban life. Here, the mighty Amazon River ows gracefully, intertwining with the bustling streets, creating a captivating fusion of natural wonders and modern marvels.

Known at the beginning of the century as the Heart of the Amazon and City of the Forest, Manaus is the seventh largest city in Brazil with an estimated population of 2.7 million. It is situated near the conuence of the Negro and Amazon rivers and is one of the two cities in the Amazon Rainforest with a huge population. The name Manaus comes from the native people called Manaós, which means Mother of the Gods.

Best Time to Visit

Manaus has a tropical climate with consistently high temperatures and humidity. It rains throughout the year, with daily rainstorms in the afternoon, even during the dry months. The best time to visit Manaus would be from July to September when the humidity is lower and the weather is great for exploring the city and rainforests.

Although, the best visiting months can depend on your preference.

If you want to explore the Amazon rainforests and spot wildlife, December to March would be ideal, as the water level recedes during this period.

If you're interested in experiencing festivals, there are music festivals in June and July, and the dazzling Amazonas carnival in February.

THERICH& FASCINATING HISTORY

Manauswasfoundedin1669and declaredatownin1832.OnOctober 24,1848,thecitywasestablishedand giventhenameCidadedaBarradoRio Negro.However,itwaslaterrenamed backtoManausonSeptember4,1856. In1669,thecolonizationofthearea beganwiththeconstructionofforts. ThePortuguesebuiltthesefortsto establishtheirdominanceintheregion anddefendagainstinvasions,suchas theDutchinvasionofSuriname.These fortsplayedacrucialroleinprotecting thePortugueseinterestsinthearea.

In1835,therewasarevoltcalled Cabanagemagainsttherulinggroupin thecity.Peoplefromdifferent backgrounds,includingblack, indigenous,andmixed-race individuals,protestedandeventually gainedpower.Theyrecruitedmore non-whitepeopleastheymoved throughthesettlementsinthearea. Thiswasaviolenttime,andaround 40%ofthepopulationlosttheirlives. Thepowerkeptshiftingbetweenthe differentgroupsuntil1840whenthe lastrebelgroupgavein.Thisrevolt hadalastingimpactontheareathat canstillbefelttoday.

Inthe19thCentury,Manauswasahuboftherubber industry.Wealthyrubberbaronsmadealotofmoney, andthecitybecameaplacewheretheycouldshowoff theirwealththrougharchitecture.Oneexampleofthis istheMercadoAdolphoLisboa,thecity'soldest market,foundedin1882.Ithasagrandbuilding inspiredbyParis'sfamousLesHallesmarket.Inside, youcanfindamaze-likebazaar,afishmarketthat smellsdelicious,andcozycafes.Butthemost impressiveexampleistheTeatroAmazonas,anopera housethatcost$10milliontobuild.Itwasconstructed in1884whenthecitywasatitsrichestandmost extravagant.

Unfortunately,theprosperityofManausdidn'tlast long.Whentherubbertreeseedsweretakenoutofthe Amazonregion,thecityfellintoextremepoverty.It becamesopoorthatitcouldn'tevenaffordtoprovide electricitytoitsresidents,despitehavingelectricity linesinstalledduringthemoreprosperoustimes.Inthe 1950s,thecitywasdeclaredaDutyFreeZone,which meansthatcertaintaxesanddutiesonimportedgoods arewaived.Thishelpedboostthecity'seconomyand providedsomerelieffromthedifficulttimes.

EXPLORING CULTURAL

HERITAGE

ManaushasahugePortugueseinfluenceasitwasonceacolonyofPortugal.Thiscanbeseeninthereligionpracticed bythepeopleofManaus.Catholicismisstillthemainreligionfollowedinthecity,andthisispartlyduetothe immigrationofforeignnationalswhoalsobelieveinCatholicism.Apartfromit,thereareseveralreligionsand religiousgroups.

Handmadeproductsareahugepartoftheirculture.TherearemanyIndiantribesthatarestillactivelymakinglocal products.Eventhegroupsofpeoplelivingintheforestsparticipateinmakingsimilaritems.Theseproductsinclude baskets,hammocks,andothertraditionalindigenousgoods.Theyusematerialslikewood,vines,fibers,andseedsto createtheseitems.

Thecityhostsvariouseventsandfestivals.Oneofthemistheboi-bumbáfestivalwhichhasbeenpracticedsincethe early20thcentury.Ithasrootsinindigenoustraditionswhichnowcombinewithmodernelementsandiswidely celebrated.AmazonasCarnivalisanotherfestivalthathappenseveryFebruary.Thisvibranteventfeaturesdifferent sambaschoolsparadinginthecity'sConventionCenter,knownasthesambódromo.Thereareseveralotherfestivals thathappenthroughouttheyearandofferavarietyofculturalexperiencesandentertainmentforeveryonetoenjoy.

The Mouthwatering Cuisine of

M A N A U S

ThecuisineofManausCityishighlyinfluencedbyitslocationontheAmazonRiverintheheartoftheAmazonjungle. It combinesindigenoustraditionswithEuropean,African,Japanese,Lebanese,andItalianinfluences,amongothers.Thecity hascolossalfreshwaterfish,mouth-numbingplants,communalstreettableswithbottomlessbowlsofpowderedmanioc, andacrazyvarietyoffruits.

FishisthefoundationofAmazoniancuisine,aswellasofManaus’.Thecityisknownforitsvarietyoffishspecies, includingpirarucu,tucunare,tambaqui,andsurubim.Thesefishareoftenpreparedindifferentways,suchasstewed tambaqui,grilledpirarucuwithfriedplantainsandcheese,andotherdeliciousdishes.

TapiocaisthestapledishofManaus.Itisastarchextractedfromcassavaandistraditionallyconsumedwithafillingof Tucum,thefruitofanAmazonianpalm,whichhasastickyandfrivolouspulp.

ThecuisineofManausisafusionofdifferentculinarytraditionsandoffersavarietyofdiningoptions,includingsteakhouse cuisine.ChurrascariaBúfaloisapopularspotforsteaklovers,offeringBrazilianfarethatissuretotantalizeyourtastebuds.

Some Of The Must-try

Dishes Are

TAMBAQUI STEW -

Itismadewithfishinthickslices, spices,eggs,oliveoil,andtucupi.

TACACA -

Itismadewithjambu,andtucupi, cookedtapiocastarch,aswellasdried shrimpsandfragrant,smallyellow peppersknownas“pimentadecheiro”.

TAPIOQUINHA -

Itisaglutinouspancakemadefrom maniocstarch,usuallybutteredand filledwithtucumãpalmfruitand farmer’scheese.

BOLO DE MACAXEIRA -

Itisatastyglutinoustranslucentcake madefrommanioc.

WAKE YOUR INNER ADVENTURER

Manaus is a paradise for nature lovers and adventure seekers as it is surrounded by the beauty of the Amazon Rainforest. Apart from soaking in the beauty of nature, here are some more things you can do in Manaus.

ThePalacioRioNegro

Originallybuiltastheresidenceof KarlWaldemarScholz,thePalácioRio NegroCulturalCenterintheAmazon latertransformedintotheseatofthe regionalgovernment.Today,itserves asavibrantculturalhub,hosting exhibitions,recitals,booklaunches, andotheractivities,providingvisitors withanimmersiveexperiencein20thcenturypoliticsthroughpoliticalrelics andhistoricalphotographs.

AdolphoLisboaMarket

ItislocatedonthebanksoftheRio Negro,intheheartofManaus,andis inspiredbytheoldLesHallesmarket inParis.Itisamust-visitdestination offeringaglimpseintoAmazonian culturethroughitsdiverserangeof regionalproducts,handicrafts,and spices.Themarket,whichwasshipped fromEuropeinthelate19thcentury, showcasesvibrantdisplaysoflocal fruits,vegetables,andherbs,makingit anidealplacetofindaffordable handmadeleathergiftsandsouvenirs.

EncontrodasAguas

TheEncontrodasAguas,wherethe blackwatersoftheRioNegromeetthe sand-coloredwatersoftheAmazon, formsastunningspectaclewith distinctswirlsofcolorsduetothe varyingpropertiesofthetworivers. Thiscaptivatingphenomenoncanbe bestwitnessedbyboatorfromtheair, allowingvisitorstofullyappreciatethe mesmerizingsight.

SeringalVilaParaísoMuseum

Itwasoriginallycreatedforthefilmingof"ASelva," andoffersacaptivating journeyintotherubberboomera.Visitorscanexploretheentireprocessof rubberextractionandmanufacturing,gaininginsightintothecontrastinglives ofrubbertappersandplantationowners.Forauniqueexperience,guestscan evenparticipateintherubberharvestingprocess.

Itwasbuiltinthe19thcenturyandthelocalshavemanagedtopreserveits architecture.Taketheguidedtourthroughtheoperahousetolearnalittlebit moreaboutthelifestyleinthe1800sinManaus.Thepricetoenteris10reales perperson.

GuidedtouratTeatroAmazonasorAmazonTheater

Nikewasestablishedon25January1964, makingitoneoftheoldestapparelbrandsin theindustry.Thecontroversiesandfacts aboutNikearenotlessthanthenumberof productsithaslaunchedinthemarket.

TherearealotoffactsaboutNikethatstill havethepowertoblowyourmind.Ifyou arethebiggestNikefan,thesefactswillact likeyourdailydoseofCaffeine.

ThehistoryofNikeisfullofinterestingfactsandcaptivating stories.HereareafewentertaininghistoricalfactsaboutNikefor alltheradicalfansoutthere:

CarolynDaviswasinspiredtodrawtheswooshfromthe Adidaslogo.

Daviswasgivensharesinthecompanyandagoldenring fortheircontributiontothelogo.

DavidsontransformedtheanglesoftheAdidaslogointoa bold,thick,andcontinuousemblemasatributetothespirit ofperseveranceinovercominginsurmountableobstacles.

MostoftheNikeproductsarenamedafterpopularsports franchises.Forinstance,theproduct,ColumbiaBlue,was inspiredbytheintercollegiatebasketballteamColumbia Lions,whowillforeverremainpopularfortheirbluelion logo.

TheLeBronshoeswereanacknowledgingstatementmade bythecompany’sdesigner,JasonPetrie,toappreciate LeBronJames’firstMVPcampaign.

PhilKnightwasnotonlyoneofthefoundersofthisshoe brand.HewasalsothefirstuseroftheNikeShoes.

NikeMag,knownforitsappearanceintheBacktothe Future-II,isnotthereplicaoftheshoefromthefilm.The shoelackspowerlaces,aprominentfeatureoftheshoe.

Nikehascollaboratedwithmultiplesportsstars.Ken GriffeyJr.isconsideredsuchagoldenfeatherinNike’s hat.

TheNikeAirGriffy1istheresultofthecollaborative effortstakenbyKenGriffeyandTerryTeague.

TheJordan13,popularforitson-fieldperformance,was usedbyMichaelJordanin1997-98.Thisistheshoethat propelledMJthroughhissixthandfinalchampionship duringthe1997-’98season.

AllthefansknowthefactsaboutNikeMagusedby MichaelJ.Fox’stime-travelingcharacterinthemovie ‘BacktotheFuture-II.’Butonlyafewfansknowthatthe shoeswereredesignedandrelaunchedbyTinkerHatfield andTiffanyBeers.

Nikehasproducedsomeamazingdesignsforathletes. HereareafewfactsaboutNikeshoedesigns:

NikeAirTrainer1,Nike’sfirstcross-trainingshoes gainedtheappreciationofnumerouspersonalitieslike BoJacksonandDeionSanders.

NikeMagwasthefirstrechargeablepairofshoes designedbyNike.

OtisDevistodateclaimsthatBillBowermandesigned hisfirstshoesforDavis.

ThetermNikecausednumerousfeudsbetweenthefans. The‘NikevsNykee’warwashaltedbythechairman PhilipKnightwhoconfirmedtheofficialpronouninthe year2014.

ThetrademarkoftheNikecompany—‘Justdoit’— wasinspiredbytheAmericanserialkillerGary Gilmore’slastwords-‘Let’sdoit.’

Nikehiredanadvertisingagencyandthengottheidea fortheirnewsloganfromGary’sfinalwords.

BowermancameupwiththeideaofWaffleshoesby pouringrubberonhiswife’swaffleiron.

Thewaffleshoeswereknownforhavinggrooveson theirsoles.

Themoonshoewasreleasedin1972.Thiswasthefirst timethatNikeincludeditslogoinitsshoes.

Nikehassignednumerouscollaborationsinthepastfewyears.HereareafewfactsaboutNikecollabs:

Ÿ NikelaunchedtheBlazerbasketballshowintheyear 1973whichgainedthempopularityamongstthe fans.TheshoewaswornbyGeorgeGervinwhowas alsoknownasthe‘iceman.’

Ÿ TheAirJordanonewasinitiallyproduced exclusivelyforMichaelJordan.Thiscontainedthe ‘Jumpman’logoforthefirsttime.

Ÿ ThefirstNikestorewasestablishedinDowntown Portland,Oregon.

Ÿ Oneoftheleast-knownfactsaboutNikeisthatits mostexpensiveshoeseversoldwereapairof‘Nike moonshoes.’Thiswassoldforanastonishingprice of$4,37,500.

Ÿ By2023,thetotalcountofthefootwearproductsthis brandproducedreached773.

Ÿ Nikehasincorporatedtheworksofvariousartistsas well.DunkLowPro,SBPariswasonesuch collectionthatfeaturesthepaintingsoflateFrench painterBernardBuffet.Thisshoeshowshowthe companyhasengagedwithbothartandculture.

Ÿ Here’safactaboutNikeforourfashionablefans. Beforehisuntimelypassing,DesignerVirgilAbloh createdanevolutionarysneakerthatmergedthe realmsofcultureandfashion.Heblendedtheiconic AirForce1withLouisVuitton’ssignaturestyle.

Ÿ Thebrandlaunchedoneofitsmostcontroversial shoes-Satanshoes-incollaborationwiththe AmericanmusicianLilNasXandMSCHF.The shoesarecalledoutforusingadropofhumanblood, whichwasclaimedtobedonatedby6ofthe MSCHFemployees.

Ÿ Nikeisknownforitsbolddesignsandstandoutcoloredsneakers.Butthebrandhasalsoproduced somequestionabledesigns.Onesuchweirddesign wastheAirMax1GolfNRG“Grass”whichwas coveredingrass.

Ÿ Nikeownsapproximately700storesaroundthe world.

Ÿ Thecompanyownedmorethan50%ofthemarketshare after1980.NikeownsonlyonesubsidiarycompanyConverseInc.Thisisalifestylebrandthatengagesin marketing,distributing,andlicensingfootwear,apparel, andaccessories.

Ÿ The2010ssawahugeboostinthesaleofshoesduetothe nostalgiaforthe90s.Numerousnewdesignswere launchedafterthis.ThisisanotablefactaboutNike, showcasingitsabilitytoadapttochangingconsumer preferenceswhilemaintainingitsbrandheritage.

Ÿ In1987,thefootwearcompanyusedthesong “Revolution”foranadfeaturingtheirNikeAirMax1 sneaker.TheBeatlessuedthemfor$15million,stating thattheydon’tendorsesneakersorpantyhose.After negotiations,Nikeprotestedandkeptairingthe commercialuntilthecampaignendedin1988.

Ÿ Thebrandisalsoknownforitsinnovativeandunique commercials.Thepopularityofthecommercialshasalso baggedNiketwoGrammyawards,onein2000andthe otherin2002.

Ÿ NikedesignedcustomizedbatbootswornbyMichael KeatoninaBatmanmovie.Theseshoeswerealsoputup forauctionandwereexpectedtobesoldfor$30,000

Ÿ Beforetheshoesbecamepopularamongathletes,tennis playerIIlieNastasewasthefirstprofessionalathleteto endorseNike.Hesignedacontractwiththemin1972.

Ÿ Nikehaslauncheda‘Reuse-a-shoe’drive.Thisprogram recycledmaterialsfromsneakerstocreatesurfacesfor playgrounds,tracks,andgymfloors.

Ÿ Theshoesbrandpossessesapatentforashoecontaining anembeddedcommunicationdevice,markingitasoneof thepioneeringbrandsofasportswearandapparel companyembracingsmartclothingtechnologyglobally.

Ÿ Overtheyears,thecompanyhascontributedsubstantial financialsupporttoaidintherenovationandupkeepof trackandfieldfacilitiesattheUniversityofOregon.

Ÿ Withover60%ofthemarketshare,Nikerulesoverthe shoeandsneakerindustry

AllofuslovewearingNike.Thebrandhas launched1000sofproductsinthemarket. Thecompanynotonlyproducesshoes,but itisthesymbolofourpersonality.Nikeis aglobalbrandwithalegacyofsuccess. ThesenoteworthyfactsaboutNike highlightitseffortstobuildasustainable brand.Ithasestablishedbusiness practices,leavingapositiveimpactonthe marketbeyonditsproducts.

Nikehasbeenapartofthefootwear industryforover60successfulyearsnow TheseinterestingfactsaboutNikehave blownourminds.

Silicon Valley, known as one of the hubs of innovation, a story began to spread. It was the story of an accidental encounter between two great people who talked about planning the future. Robert Noyce and Gordon Moore, whose names are forever etched in tech history, met by chance. The talk, directed by a mutual interest in exploring the limits of the impossible, sparked a revolution. This is the story of Intel—a living example of how a seed of idea, constant progress, and microprocessors made the impossible come true.

BackyardInspirationtoTech Revolution:

Inthespringof1968,RobertNoyceand GordonMoore,whowereveteransofthe electronicsindustryinSiliconValley,met viachanceintheformofasummer afternoon.Thiscasualtalkinthebackyard inspiredanideaaboutthefutureof technology.Itwasaphenomenonthat sparkedtheideaofIntel,acomputer companydedicatedtothedevelopmentof technology

RobertNoyce,GordonMoore,andAndy Grovehavegonethroughcommon problemsthateverysmallbusinesshas bothinitialfundingandthespaceoftheir garagetobeginexperimentswith. Althoughthesebarriersexisted,they remainedreadyforinnovationandto developmentofnoveltechnologies.They didnotstrayawayfromthefightwhen theyovercamethechallenge,andthey wererewardedwiththeworld'sfirst microprocessor,theIntel4004,whichwas releasedin1971.Theintroductionofthe advancedchipbroughtsweepingchanges tothecomputerindustry Thankstothese chips,PCsbecamecheaperandentered people'slives,beinganaturalpartofhow thesepeopleusedtechnology.

Intelendearedeverybodytoitselfby providingchips,suchasthe8086andthe "IntelInside"advertisingcampaignduring thecomputerera.Nevertheless, smartphones'risingpopularitywasoneof theissuesAMDhadwithitschips,and reshapingwasoneofthecriticaldecisions thatthecompanyhadtotake.Theymoved theirattentiontoARMSchipsformobile devices,tookatryonAItech,and cooperatedwithothercompaniesaswell. Today,whileitmaintainsapowerful industrypositionduetocontinuous innovationandtechnologyinvestments, Intelbelievesthepotentialforfuture competitionovertakes.

ChallengesFacedl:

StiffCompetitionfromAMD:

Thesteepeningcompetitionthathas occurredbetweenAMDandIntelhas provokedInteltostayaheadofthe curvebydesigningnewerproductsas wellasestablishingcompetitiveprices. Thiscompetitionisthemostopen betweencompetitorsintheCPUor CentralProcessingUnitfront.Forquite along,ithadthepredominantposition amongthechipmanufacturers; however,thisdecade,AMDhas equallyledthemarketasits advancementsliketheZenarchitecture haveseriouslychallengedit's superiorityinperformance.This situationhasresultedinapricewar whichhashadanimpactonitsprofit marginduetothecompany'slowtwist intheshareratiochoice.

MobileComputingRevolution:

Thetransitionfromdesktopstosmall handhelddevicessuchassmartphones andtablets,whichareincreasingly becomingpopular,hasaffected significantlythedemandfortraditional PCs,whichusedtoformitscore market.Thefast-growingmarketof smartphonesandtabletshasinfluenced thesalesofPCsinanegativeway whichisnotgoodfortheIntel

business.Ithasmadequitegood itsprocessors(AtomSeries)–thoughisnotassuccessfulin mobileCPUsasitisinPCCPUs. Theydidn'thaveanyotherchoice buttodiversifytheirproductsand enterintoothermarketsaside fromthemainstreamcomputing market.

SkyrocketingManufacturing Costs:

Theriseincomplexityinchip manufacturingduetothe tighteningofprofitmarginsis deprivingmanufacturersof healthyaprofit.Thevery refinementofchiptechnology andtheimplosionof miniaturizationconstantly complicatesandmakesthe productionprocessmore expensive.Thisinvolvesthehigh expensesofconductingnew processdevelopmentand constructionofhigh-cost facilities(e.g.,transitioningfrom 7nmor5nmtechnologiestochipqualitydevices).Theseescalating costsmountpressureonIntelto devisesystemsthatcanyield betterproductiontechniqueswith highefficiencyforthebusinessto remaincompetitive.

Security Vulnerabilities and Loss of Trust:

Like Meltdown and Spectre security vulnerabilities pulled down the trust and to deal with the issue a huge effort is required. These major security issues of its processors that could lead to cyberattacks are just examples of how these products can be used and misused in detrimental ways for the users and the brand. This is caused by a loss of condence and a bad name for the brand. Dealing with such weaknesses required both a great deal of engineering efforts and chip design redesign which in turn, had an even bigger implication on the loss of prot margin and further postponement of launching the products. The fallout of these vulnerabilities also signicantly impacted consumer perception while largely undermining its reputation. So, the company was forced to invest in xing this issue.

Top 5 Competitors

AMD(AdvancedMicroDevices):AMDstandsinIntel'splace,byintroducingtheirproductswhicharecomparably performantbutatacheaperprice.Duringtheseyears,AMD’smarketsharehasrisenduetothecost-effectiveandinnovative technologiesincludingmulti-coreprocessorsandenergyefficiencyinthedesignedchips.Consumershavearatherfavorable opinionaboutAMD'sRyzenseriesprocessorswhichhavebecomequiteacoupforthefieldofPCprocessorindustryand presentedIntelwithaverytroublesomerival.

Samsung:Samsungisamajorplayerinthesemiconductorcartel,wherethemobileprocessorsandmemorychipsare LEDs.SamsungnotonlyproduceschipsforitsproductsbutalsocompeteswithIntelacrossvariousproductsincluding SSDsandmemorytechnologies.Theirissuesonthelevelofmobilechipsetsandmemoryarchitectureshavemadethem Intel'smostseriouscompetitorsbytakingoversomesignificantmarketsegments.

TSMC(TaiwanSemiconductorManufacturingCompany):TSMCbeingafamouscontractproducerofsemiconductors iswellknownforfabricatingthechipsformanyleadingcompaniessuchasIntelandAMD.InadditiontoIntelwhichhas internalproductioncapacityformanyofitschips,thecompanyhasTSMCasitspartnerforotherproductsortechnologies. AdvancesinsemiconductormanufacturingbyTSMCandthecompany'ssemiconductorprocessingcapabilitieshavemadeit possibleforbothIntelandAMDtohavebest-in-classsemiconductorcomponentsandimprovetheirofferings.

NVIDIA:NVIDIAisfamousintheworldbecauseofitsGPUs(graphicsprocessingunits),anditspowerfulpresencehas beenmarkedbythegamingandprofessionalgraphicssectors.Meanwhile,NvidiaisalsodiversifyingintoAIand autonomousdrivingtechnologies,whichcanevenbecomegroundsforcompetitionwithIntelinAIacceleratorsaswellas autonomousvehiclecomputingplatforms.TheirmasscapabilitytoproduceAI-specifichardwareandGPU-accelerated computinglargelymakesthemaninterestingcompanytobeconsideredasacompetitorintheoverallsemiconductor industry

Qualcomm:Qualcommtopsasthemarketleaderinmobileprocessors,especiallytheSnapdragonseriesthatismostusedin smartphoneswheretheypowermostmobilephonesaroundtheworld.IntellargelyfacedrivalryfromQualcomminthe domainofmobilecomputing,especiallyinthedomainofpowerefficiencyandbindingtogetherofmodemtechnologyinto thechipset. Qualcomm'soutstandingmobileconnectivityandsystem-on-chip(SoC)designsmadeitakeynoteinthe mobilesemiconductormarket,butalsostrongcompetitionagainstIntelinmobileoperations.

PERFORMANCE FOCUS

Intel emphasizes the performance and processing power of its processors, targeting gamers, content creators, and professionals.

BRANDING AND RECOGNITION

The "Intel Inside" campaign has created lasting brand recognition, associating Intel with high-quality computing.

Marketing Strategies of INTEL

PARTNERSHIPS

Intel collaborates with major PC manufacturers and software developers to ensure compatibility and optimize performance.

SUSTAINABILITY INITIATIVES

Increasingly, Intel highlights its commitment to sustainability in manufacturing and resource management.

Well-known Marketing Campaigns:

IntelInside"(1991-Present): ThisiconiccampaignsuccessfullypositionedIntelasthebrainsbehindpersonal computers.

"SponsorshipsofMajorSportingEvents": ItsassociationwithmajorsportingeventsliketheOlympicsshowcasesitstechnological prowess.

"TheVerge"InfluencerCampaign: Partneringwithtechinfluencersbroadenedit'sreachtoayounger,tech-savvyaudience.

InnovationrunsinthebloodofIntel.FromtheaccidentalbeginningtotheconquestofthePCmarketbyIdeaand itsre-imagingasaproviderofthemostadvancedprocessors.Ontheotherhandconsideracasewheretechnology isadvancingdaybydayThecompetition,thespreadofmobilecomputing,theincreaseofproductioncost,andthe existingcybersecurityproblemaretheongoingchallengesthatitneedstoaddresscontinually.

Thoughthesestrugglesappear,ithasamajoredgeinthedigitalworld.Anintegralpartoftheirsuccessistheir solidresearchanddevelopmentactivitiesandalsothestrategicpartnershipscoupledwiththegreenagendaguide themformoreaccomplishments.Throughaccentuatingregionssuchasartificialintelligence(AI),Internetof Things(IoT),andnext-generationmobileprocessors,itcantaketheedgeandshapetheeventuallyheavily technologicalfield.

TheDawnofaNewErainSportsBetting

NorthCarolina’sentryintothesportsbettingdomainunderscoresabroader nationaltrendtowardembracingdigitalgamblingplatforms.

Withthestatepoisedtorolloutonlinesportswagering,adiversearrayof bettingsitesandapps,includinghouseholdnameslikeFanDuel,BetMGM, DraftKings,andCaesars,aresettomaketheirdebut.Theseplatformshavebeen gearinguptoofferanunprecedentedlevelofengagement,leveraging partnershipswithlocalsportsentitiestoensurecompliancewithstatemandates andenhancethebettingecosystem.

UsingBigDatainSportsBettingforEnhancedUserExperiences

Attheheartoftheevolvingsportsbettinglandscapeisbigdataanalytics,a powerfultoolthattransformsvastvolumesofdataintoactionableinsights.For NorthCarolinabettors,thismeansashifttowardshighlypersonalizedbetting experiences.

Bigdatainsportsbettingenablesplatformstoanalyzeuserbehavior, preferences,andbettingpatterns,tailoringrecommendationsandoddsto individualusers.Thepersonalizationnotonlyenhancesuserengagementbut alsoincreasesthepotentialforresponsiblegamblingbyprovidingbettorswith morecontrolandinsightintotheirbettinghabits.

TheImpactofPersonalizationonEngagementandLoyalty

Theapplicationofbigdatainsportsbettingindustryhasmadeitpossiblefor platformstoprovidecustomerswithextremelytailoredexperiences.Platforms arenowabletocomprehenduserpreferences,bettingtrends,andengagement indicatorswithnever-before-seenaccuracythankstotheanalysisofenormous databases.

Everyaspectofthebettingexperience ishighlypersonalized,fromthekinds ofbetsavailabletotheway informationisshowntoindividual users.

Contentdeliveryisoneimportantarea wherebigdataexcels.Upcoming platformsmaygreatlyincreaseuser engagementbycustomizingthe informationtomeettheirinterests.For example,auserwhohasgambledon basketballgamesinthepastmayget suggestionsforfutureNBAgamesin additiontoinformativestatisticsabout teamperformanceandbettingodds.It increasesuserpleasurebysimplifying thedecision-makingprocessand makingtheplatformmorerelevantto theuser.

Moreover,personalizationplaysa crucialroleinpromotionalactivities. Throughtargetedoffersandbonuses likeupcomingNorthCarolinabetting promos,platformscancatertothe uniqueinterestsandbetting behaviors ofeachuser,enhancingthevalue propositionandincentivizingfurther engagement.Itensuresthatpromotions arenotonlymoreappealingtothe recipientbutalsomorelikelytobe utilized,drivingloyaltyandrepeat usage.

EnhancingUserExperienceswith GeolocationTechnology

Geolocationtechnologystandsasa cornerstoneofthelegaland personalizedonlinesportsbetting experienceinNorthCarolina.

Geolocationtechnologynotonly complieswithlegalrequirementsbut alsocreatesopportunitiesforlocationbasedpersonalizationbyverifyingthat usersareinsidestateboundaries.By usingthistechnology,upcoming platformsmayprovidewagersand promosthatarepertinenttonearby sportingeventsandactivities,giving playersanadditionallevelof involvement.

Theintegrationoflocalsportsevents intothebettingexperienceisa significantadvantage.Userscan receivenotificationsandaccessodds forgameshappeningintheirvicinity, makingthebettingexperiencemore immediateandrelevant.Forexample, ifthere’sasignificantcollegefootball gameinNorthCarolina,usersinthe areamightreceivetailoredbetting optionsandpromotionsrelatedto thatevent.

Thelocalfocusnotonlyfostersa strongerconnectiontothe communitybutalsoenhancesthe overalluserexperiencebymakingit morerelevantandengaging.