Muscat The Pearl Of Arabia
Pinterest The Journey To 10 Million Monthly Visitors
TOP
Transforming Dermatology Solution Providers Skin Health in 2024.
THE POWER OF NATURE to
MARKETING COORDINATOR (AMERICAS)
Peter J.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Emma R.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
GRAPHIC DESIGNER
Mahadev P.
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Pioneering Dermatological Excellence!
WelcometothelatestissueofTheEnterpriseWorld,whereweshineaspotlightontheforefront ofdermatologicalinnovation.Ourcoverstory,“TopDermatologySolutionProviders TransformingSkinHealthin2024,”isatestamenttotheremarkablestridesbeingmadeinthe realmofskincareanddermatology
Inaworldwhereskincarehasevolvedbeyondmerecosmeticconcernsintoacriticalcomponent ofoverallhealthandwellness,theroleofadvanceddermatologicalsolutionshasneverbeen morevital.Thisissuedelvesintothegroundbreakingtechnologiesandvisionarycompaniesthat areatthehelmofthistransformation.Fromcutting-edgetreatmentstorevolutionaryskincare products,thesepioneersarenotonlyredefiningbeautystandardsbutalsoenhancingskinhealth onaglobalscale.
Ourfeaturearticleshighlightthecompaniesleadingthischarge,showcasingtheirinnovative approachesanduniquecontributionstothefield.You’llfindin-depthinterviewswithkey industryleaders,profilesoftrailblazingorganizations,andinsightsintothelatestadvancements thataresettingnewbenchmarksindermatologicalcare.
Onthecoverofthisissue,wehavefeatured amedicaltechnologycompanystrivingto NeuEsse, improvethelivesofpeoplewithdamagedorageingskin.Theyrecognizethatskinissusceptible toinjuryandrequiresrepairthroughoutlife.Fromtreatingsevereburnsandwoundstorepairing skinafterbiopsiesorcosmeticprocedures,NeuEsseaimstoaddressthesechallenges.
Aswenavigatethroughthisissue,weinviteyoutoexploretheintersectionoftechnologyand skincareanddiscoverhowthesetopdermatologysolutionprovidersareaddressingtheevolving needsofconsumers.Theircommitmenttoexcellenceandinnovationisshapingthefutureof skinhealth,offeringsolutionsthatareaseffectiveastheyaretransformative.
Thankyouforjoiningusonthisjourneythroughthedynamicworldofdermatology.Wehope thisissueinspiresandinformsyouasmuchasithasinspiredus.
Shalmali W. halmaliS
Onthecoverofthisissue,wehavefeatured aNeuEsse, medicaltechnologycompanystrivingtoimprovethelives ofpeoplewithdamagedorageingskin.Theyrecognize thatskinissusceptibletoinjuryandrequiresrepair throughoutlife.Fromtreatingsevereburnsandwoundsto repairingskinafterbiopsiesorcosmeticprocedures, NeuEsseaimstoaddressthesechallenges.
NeuEsseisattheforefrontofskinrepairwithits innovativetechnologycenteredaroundOmegaSkin™,a humanskinsubstitutemadeentirelyfromsoyprotein. Thisall-natural,plant-basedproductboastspublished researchdemonstratingitsabilitytohealfull-thickness woundswithoutscarring.Itsregenerativeproperties promotehealingwithintacthairfolliclesandsweat glands.
NeuEsse,amedicaltechnologycompany,strivesto improvethelivesofpeoplewithdamagedorageingskin. Theyrecognizethatskinissusceptibletoinjuryand requiresrepairthroughoutlife.Fromtreatingsevereburns andwoundstorepairingskinafterbiopsiesorcosmetic procedures,NeuEsseaimstoaddressthesechallenges.
TheirinnovativesolutionisOmegaSkin™,ahumanskin substitutemadefromreadilyavailablesoyprotein.Unlike competingtherapies,iteliminatestheneedforcomplex laboratorypreparation,refrigeration,orotherlogistical hurdles.Thisnovelscaffolddressingisdesignedto improvehealingoutcomesandqualityoflifeforpatients sufferingfromwounds,burns,ulcers,andotherskin injuries.Ultimately,NeuEsse’smissionistoalleviatethe burdenofdamaged,diseased,traumatised,andageing skinformillionsofpeople.
NeuEsse’stechnologyextendsbeyondwoundcare, targetingunmetneedsindermatologyandaesthetics. OmegaSkin™canbeusedforprocedureslikebiopsies, Mohssurgery,post-lasertreatment,moleremoval,and breastreconstruction,offeringaversatilesolutionfor variousskinrepairneeds.
10 JOSEPH P. CONNELL
20
MUSCAT THE PEARL OF ARABIA
THE BEST MEDITATION APPS YOUR GUIDE TO FIND INNER PEACE
38
PINTEREST THE JOURNEY TO 10 MILLION MONTHLY VISITORS
HOW TO RUN A HEALTH AWARENESS CAMPAIGN
THE POWER OF NATURE to Heal and Rejuvenate Skin
JOSEPH P. CONNELL CHIEF EXECUTIVE OFFICER
Skin,ourbody'slargestorgan,playsavitalroleinprotectingusfromtheenvironment,regulatingtemperature,andfostering self-confidence.Yet,amultitudeofconditionscancompromiseitshealth.Fortunately,thefieldofdermatologyis experiencingasurgeofinnovation,withcompaniesarespearheadingtodevelopsolutionsthataretransformingskinhealthin 2024.
NeuEsseisattheforefrontofskinrepairwithitsinnovativetechnologycenteredaroundOmegaSkin™,ahumanskin substitutemadeentirelyfromsoyprotein.Thisall-natural,plant-basedproductboastspublishedresearchdemonstratingits abilitytohealfull-thicknesswoundswithoutscarring.Itsregenerativepropertiespromotehealingwithintacthairfollicles andsweatglands.
ARevolutioninSkinRepair
NeuEsse,amedicaltechnology company,strivestoimprovethelives ofpeoplewithdamagedorageingskin. Theyrecognizethatskinissusceptible toinjuryandrequiresrepairthroughout life.Fromtreatingsevereburnsand woundstorepairingskinafterbiopsies orcosmeticprocedures,NeuEsseaims toaddressthesechallenges.
Theirinnovativesolutionis OmegaSkin™,ahumanskinsubstitute madefromreadilyavailablesoy protein.Unlikecompetingtherapies,it eliminatestheneedforcomplex laboratorypreparation,refrigeration,or otherlogisticalhurdles.Thisnovel scaffolddressingisdesignedto improvehealingoutcomesandquality oflifeforpatientssufferingfrom wounds,burns,ulcers,andotherskin injuries.Ultimately,NeuEsse'smission istoalleviatetheburdenofdamaged, diseased,traumatised,andageingskin formillionsofpeople.
NeuEsse'stechnologyextendsbeyond woundcare,targetingunmetneedsin dermatologyandaesthetics. OmegaSkin™canbeusedfor procedureslikebiopsies,Mohs surgery,post-lasertreatment,mole removal,andbreastreconstruction, offeringaversatilesolutionforvarious skinrepairneeds.
AGreenSolutionforAdvanced WoundCare
OmegaSkin™,environmentally friendlytechnologyoffersasignificant advancementovertraditionalpost-laser ablationtreatments,whichoftenrely onpetroleum-basedproductslike VaselineorAquaphor.NeuEsse envisionsreadilyavailable,
anatomicallycorrectfacialsheetsmade fromOmegaSkin™specifically designedforpost-laserablationrepair kits.Thesesheetscouldbeeasily appliedtoacceleratehealing,promote rejuvenation,andenhanceskin elasticityaftertreatment.
NeuEsse'scommitmenttoinnovation extendsbeyondwoundcare.Theyhave developedahandheldelectro-spinner thatallowsphysicianstodeliverliquid skindirectlytothetreatmentarea withouttouchingthepatient.This deviceoffersadditionalfunctionality bydeliveringhyaluronicacidandantiwrinklecompounds,makingita valuableassetfordermatologists seekingtoenhancetheirtreatment options.
TheFutureofSkinRepair
NeuEsse'sdedicationtocontinuous advancementisfurtherevidencedby ongoingresearchcollaborationswith CarnegieMellonUniversityin Pittsburgh.Thisresearchaimsto validateOmegaSkin™astheperfect platformtechnologyfordelivering stemcellsandgrowthfactors.This breakthroughholdsimmensepromise fordevelopinga"wholenew armamentarium"fortreatingavast arrayofskinconditions.
NeuEsse,apioneeringcompanyinskin repairtechnology,hasprioritised researchanddevelopment,strategically allocatingavailablefundstoadvance itsinnovativesolutions.With anticipatedFDAapprovalbytheendof theyear,NeuEsseiscurrentlyengaged inaseed-plusfundinground.This capitalinfusionwillfuelthefurther developmentoftheircomprehensive dermatologyline,encompassingboth treatmentandaestheticapplications.
Cover Story
TheRiseof“SkinGun”
Beingcommittedtocontinuous improvement,NeuEsseisplanninga redesignoftheirhandheldelectrospinner,prioritisingarefinedaesthetic thatenhancesuserexperiencefor clinicians.Ultimately,thecompany aspirestoestablishastrongpresence indermatologybyequipping examinationroomswiththeir advancedtechnology,envisionedas the“skingun”ofthefuture.
Beyondcosmetics,NeuEsse's solutionscanbeusefulinvarious surgicalprocedures.Theirtechnology canbeappliedinminorprocedures likemoleremovalorskinbiopsies,as wellasinlargersurgeriessuchascyst removal,breastreconstruction,and MOHSsurgery.
Fortheseprocedures,NeuEssehas developedahand-heldelectrospinner thatcandeliverliquidskin,hyaluronic acid,andavarietyofothertherapies toaidintreatments.Thistechnology offerspromiseforanewerainskin repairandtreatment.
LeadingThroughAdversity
JosephP.Connell,CEOofNeuEsse, hasalwaysemployedacollaborative leadershipstylethroughouthis40yearcareerinthelifesciences industry.Presently,hefacesthe challengeofsevereunderfunding, whichmakesthisquestionparticularly complex.Withnopaidemployees,he heavilyreliesonhisfivescientific advisors,whoseadviceandwisdom areinvaluable.
Connell'scareerhasspanned managinglargeteamsandbuilding newcompanies,includingNeuEsse, wheretheentirestaffcouldfitintoa FordTaurus.Intimesofscarce resourcesandasmallleadershipteam, hebelievesitisessentialtoconvince othersofthemissionanddependon theirsupporttoachieveit.His leadershipphilosophyhasconsistently focusedontreatingpeoplefairlyto avoidbecominganegativetopicof conversationattheirfamilydinners forbeingapoorleader
FromWrinklestoReconstruction
NeuEssedevelopssolutionstoaddress variousskinconditions.Theirflagship product,OmegaSkin™,isahuman skinsubstitutemadefromsoyprotein. Thistechnologyoffersanewoption fordermatologiststreatingawide rangeofskinailments.
Thesolutionsofthecompanyextend tothecosmeticdermatologyfieldas well.Theyofferdermatologistsanallnatural,plant-basedskinpatchanda liquidsprayableskintreatment specificallydesignedtoaddress cosmeticconcernssuchaswrinkles, birthmarks,andscarring.These treatmentsaresaidtopromoterepair, rejuvenation,andhealingwithgreater elasticitythancurrentlyavailable therapies.
Cover Story
UnmatchedEffectiveness
StudieshaveshownthatOmegaSkin™ healsfull-thicknesswoundswithminimal tonoscarring,demonstratingits unparalleledefficacy Thissoyproteinbasedskinsubstituteisregenerative, promotingthegrowthoffunctionalhair folliclesandsweatglandsafterhealing. Thisrepresentsasignificantadvancement overtraditionalocclusivedressings, whichoftenleavepatientswiththick scars.Toensurepatientsafetyand effectiveness,OmegaSkin™has undergonecomprehensiveevaluationfor safety,biocompatibility,andefficacy. ThispavesthewayforfutureFDA approval.
Connellisoptimisticaboutitsfuture acceptanceandsuccessforpatients, giventhepromisingresultsfromanimal testing.Theresearchhasdemonstrated improvedefficacyandappearance throughOmegaSkin'sregenerative propertiesinanimalmodels.Witha commerciallaunchanticipatedinthefirst quarterof2025,Connelllooksforwardto numeroussuccessstoriesshowcasingthe positiveimpactofOmegaSkinon patients'lives.
Patient-CentredApproach
OmegaSkin™standsoutinthecrowded woundhealingmarketduetoits favourableavailability,affordability,and broadpatientacceptance.Unlikeother skinsubstitutes,itisreadilyavailableoffthe-shelf,eliminatingtheneedfor refrigeration,specialhandling,or laboratorypreparationthatcanhinder application.Thistranslatestoincreased accessibilityforbothpatientsand healthcareproviders,withstorage unaffectedbytemperaturefluctuations.
Furthermore,OmegaSkin™boasts significantcostadvantages.Productionis considerablylessexpensivecomparedto animal-derivedorcadaver-based
substitutes,whichrequirecomplex processeslikedecellularization, sterilisation,andpackaging.Despiteits affordability,OmegaSkin™fallsunder thesamereimbursementcodesasits moreexpensivecounterparts,makingit afinanciallyattractiveoptionfor dermatologists.
Theproductaddressesethicaland religiousconcerns.Traditionalskin substitutessourcedfrompigs,cows,or cadaversmaybeincompatiblewith certainreligiousbeliefsorcultural practices.OmegaSkin™,derivedfrom naturalplant-basedmaterials,offersa morewidelyacceptedalternativefor thesepatients.
Dermatology'sNextBreakthrough
Connellidentifiesseveralchallenges currentlyfacingthedermatology industry,includinganageing population,reimbursementissues,and anever-increasingdemandfor services.NeuEsseisdiligentlyworking tomakeOmegaSkinanFDA-approved toolfordermatologypractices.Their effortsarefocusedonensuringthat OmegaSkinisaffordable,acceptable, andprofitable.Connellisoptimistic
thattheseeffortswillsoonresultinthe availabilityofsoyproteinskinfor dermatologicaluse.
Dermatology,afieldconstantlyseeking advancements,iswitnessingarisein demandforproceduresbeyondcreams andlasers,particularlyasthe populationagesanddesiresamore youthfulappearance.NeuEsse recognizesthisshiftandisactively exploringtheincorporationofstem cellsandgrowthfactorsintotheir existingskinpatchandsprayableskin technologies.
BeyondWoundHealing
OngoingresearchatCarnegieMellon UniversityinPittsburghis investigatingOmegaSkin™'spotential astheidealplatformfordelivering stemcellsandgrowthfactors.The publicationofthisdataisanticipatedto propelNeuEssebeyondwoundhealing andintotherealmofadvancedskin rejuvenation.
Furthermore,NeuEsseisdevelopinga third-generationskinsubstitute featuringpatentedporousgradients. Thisinnovativedesignoffersamore
BuildingaDisruptiveForceinSkinCare
Cover Story
regenerativesolutioncomparedtotheir first-generationOmegaSkinpatches. Theporousgradientswillfacilitate enhancedcellinfiltration,promoting evengreaterskinrejuvenation.
AVisionforComprehensiveSkin
NeuEsse'sprimaryfocusliesin demonstratingOmegaSkin™'sefficacy inhealing,flexibility,andaffordability acrossvariousdermatological applications,encompassingsurgical procedures,aestheticenhancements, andgeneralskinrepair Theirambition istoestablishOmegaSkin™asthegotosolutionfordermatologistsand surgeonsalike,ultimatelyleadingto improvedpatientoutcomesandamore aestheticallypleasinghealingprocess.
Furthermore,NeuEsseisactively exploringthepotentialofincorporating varioustherapeuticagentsdirectlyinto theirskinsubstitute.Thisincludes wrinkle-reducingcompounds, antifungals,stemcells,andantibiotics. Byexpandingtheirproductportfolio withtheseintegratedfunctionalities, NeuEsseaimstoempower dermatologiststodelivertheultimate levelofskincaretotheirpatients.
NeuEsseoffersvaluableinsightsforaspiringentrepreneursinthecompetitiveworldof dermatology.Theircoremessageemphasisestheimportanceoftruedisruption.Inamarket saturatedwithexistingsolutions,simplyofferinga"me-too"productpresentsasignificant challenge.Thecompanyalsohighlightsthecriticalroleofastrongteamandadequatefunding. ThedevelopmentofOmegaSkin™faceddelaysduetobootstrapping,astrategyoffinancinga businesswithlimitedexternalfunding.Thisexperienceunderscorestheimportanceofsecuring sufficientresourcesupfronttoensureasmoothandtimelylaunch.
Nestled in the Arabian Peninsula is the capital city of Oman, Muscat, a city that seamlessly blends tradition and modernity. With contemporary Omani-styled buildings with round towers, huge walls, carved wooden doors, and small windows to keep out the heat to the soothing vibes of beaches and vast stretches of mountains, this city offers you layers of history and culture.
The total population of Muscat Governorate was estimated to be 1.72 million as of 2022. The metropolitan area of Muscat spans approximately 3,500 square kilometers (1,400 square miles) and includes six provinces called wilayats. This makes it the largest city in the Arabian Peninsula by area.
BestTimetoVisit
ThesummertimeinMuscatisextremely humid.Thetemperaturecanrangefrom 40ºCto45ºCsoit’sbettertoavoidthe monthsofApriltoSeptember Thebest timetovisitisfromOctobertoMarch whentheclimateischillyandcold. Travelingaroundthecityinthepleasant weathercanbecomfortableduringthese months.
TheRichHistory
Muscathasarichhistorydatingbackto theearly1stcenturyAD.Itwasan importanttradingportbetweentheWest andtheEast,anditsinfluenceextendedas farasEastAfricaandZanzibarinthe 18thcentury Thecitywasruledby variousindigenoustribesaswellas foreignpowerssuchasthePersians,the PortugueseEmpire,andtheOttoman Empireatdifferentpointsinitshistory. ThePortuguesegainedcontrolofMuscat andtheadjacentcoastin1508and maintainedatradingpostandnavalbase untiltheyweredrivenoutin1650.Inthe 19thcentury,theBritisharrived,using Muscatasamajorstagingpointbetween theirinterestsinIndia,Africa,andthe MiddleEast.
Thecityhasalsobeenthecapitalofan empireand,latterly,asultanate.Despite itshistoricalsignificanceasatradingport, Muscatwasbarelynoticedbytheoutside worldforcenturies,slippinginto obscurityuntilwellintothe13thcentury. TheSultanateofMuscatandOman, whichencompassedthepresent-day SultanateofOmanandpartsofpresentdayUnitedArabEmiratesandPakistan, wasasovereignstateinthesecondhalfof the19thcenturyand20thcentury The city'shistoricalexpansiontotheSwahili CoastandtheIndianOceanhas contributedtoitsculturaldiversity, makingOmandistinctfromotherArab StatesofthePersianGulf.
Famous for its ancient and modern structures, muscat is a city that goes beyond the beauty of its architecture. It is lled with glittering marketplaces, also known as souks, and delicious seafood. While Muscat has Arabic heritage, with it being the predominant language, English is also widely spoken. Here are a few more ways you can explore the culture and history of Muskat.
Al Alam Palace is a ceremonial palace located in the heart of Old Muscat. It is also known as the Flag Palace and has a rich history spanning over 200 years. The palace was adorned in regal colors of blue and gold. It was renovated in 1972 and is now used for ofcial ceremonies of His Majesty the Sultan. The palace is one of six royal residences and is surrounded by the 16th-century Portuguese Mirani and Jalali Forts. While visitors are not allowed to enter the palace, they are permitted to take pictures and walk around the palace grounds.
Sultan Qaboos Grand Mosque
It was inaugurated by Sultan Qaboos bin Said Al Said on May 4, 2001, to celebrate 30 years of his reign. The mosque is a signicant landmark, with a total site area of 416,000 square meters and a complex covering an area of 40,000 square meters. The main prayer hall, with its imposing dome, is anked by four minarets and colonnaded walkways, creating a visually stunning sight, especially in the evenings when the dome appears to glow from within.
Royal Oman Opera
The Royal Oman Opera House in Muscat offers a wide range of performances and educational programs. It was created by His Majesty Sultan Qaboos bin Said to promote cultural tourism. The Opera House hosts various shows including ballet, jazz, operas, Arab music, musicals, and world music performances. Artists from diverse countries such as Georgia, Argentina, Russia, and others also come to Muscat to showcase their talents.
Al Alam Palace
Mutrah Fort
The Mutrah area in Muscat offers stunning views along the bay, surrounded by buildings and mountains. One of the highlights of Muscat's tourism is the Mutrah Fort, constructed by the Portuguese in the 1580s for military use. The fort features cannons and three circular towers and is accessible through the Mutrah Souk.
Mutrah Souk
Mutrah Souk is the perfect place to nd the nest souvenirs. You can bargain for a wide variety of items including antiques, Arabian gems, silver jewelry, and traditional Omani attire. This market in Muscat also offers Omani caps (kumma) and essential oils.
Al Alam Palace
Oman National Museum
The Oman National Museum, which opened in 2016, showcases the culture and heritage of Oman. The idea for the museum originated in the 1970s with His Majesty Sultan Qaboos bin Said and took many years to come to life. The museum presents Oman’s maritime history, architectural wonders, unique irrigation systems, the culture of Islam, and more. It covers an area of 13,700 square meters, with 4,000 square meters dedicated to 14 permanent galleries.
Amouage Perfume Factory
Oman has been a signicant center for trading incense and myrrh. These precious ingredients are found only in the southern, mountainous area of Dhofar. You can easily explore this by visiting the Amouage Perfume Factory, which was established in 1983 and now sells its perfumes worldwide (exclusively in Harrods in the UK). A free tour of the factory provides a quick and interesting look at how the perfumes are made, along with complimentary Omani coffee and locally grown dates at the start.
TheMouthwateringOmaniCuisine
TradeandfusionhavebeenapartofthecultureofOman,andOmanicuisineisdirectlyinfluencedbythis.Thespicesfrom IndiaandEastAfricaareusedthroughoutthecuisine.Duetothepresenceoflongcoastlineandfertileseas,seafood, especiallyfish,makesabigpartofthecuisine.Becauseofextensivesummers,driedfishisacommoningredientamongthe dishes.Herearesomeofthedishesyoumusttry
Shuwa-ShuwaisapopularOmanidishmadefromlamborgoat,whichisslow-cookedinanundergroundovenwithspices.
Harees-Itisaporridgemadefromwheatandghee(clarifiedbutter),mixedwithsometypeofmeat,oftenchicken.Itis servedwithasweetsaucemadefromdatesorraisins.
Makbous-Similartokabsa,whichisapopularArabdishfromYemen,makbousisamealmadeofrice,meat,and vegetables,allflavoredwithspices.Makbousisdelicious,filling,andmakesforasubstantialmeal.
Mishkak-Oman'sfavoritestreetfood.Itismarinatedmeat,typicallychicken,mutton,orbeef,grilledonlongwooden sticks.It'sservedhotwithtamarindchutney
Halwa-Meaning"sweet"inArabic,HalwaisalsothenameofOman'smostfamoussweet.It'samixtureofsugar,honey, rosewater,eggs,spices,andnuts,creatingathick,paste-liketreat.
KhubzOmani-Itisathin,flakybreadsimilartoacrêpe,oftenfilledwithcheeseandhoney.It'salsoknownaskhubzragag andmakesawonderfulchoiceforbreakfast.
Finding a Cozy Stay
Choosing the right place to stay is important to relax and unwind for a comfortable stay. While staying in Muscat, it is important to consider what type of transportation arrangement you have and what kind of experience you want. Here are a few recommendations for you to consider.
City Seasons Hotel
Shuwa Harees Makbous Mishkak
Al Falaj Hotel and Mutrah Hotel
• City Seasons Hotel
• Ibis Muscat
• Al Falaj Hotel and Mutrah Hotel
• Kempinski Hotel Muscat
• The Chedi Muscat
• Royal Tulip Muscat
• Mysk Al Mouj Muscat
• Al Bustan Palace Ritz-Carlton
• Shangri-La Barr Al Jissah Resort
Inthemodernworld,peopleoftencannotreplacesome qualitytimetorelaxandlookafterthemselves,that’swhy theyneedthebestmeditationapps.Anxietyandstressare somecommonconditionsthatcanaffectthelivesof millionsofpeople.Meditationremainsagreatwayfor individualstocountertheseproblemssinceithasmany positiveeffectsonthehumanmind,emotions,andeventhe physicalself.Meditation,especiallywiththeflexibility offeredbytechnology,hasbecomemucheasierthrough meditationapps.Inthisarticle,wewilldiscoverthebest meditationappsandlearnaboutthefacilitiestheyprovide andhowtheycanmakeyoufeelcalmandhappy
TheRiseoftheBestMeditationApps
TheNeedforMindfulness:
Intoday'sworld,morepeoplearelookingforwaystomaketheirliveshappierandhealthierwiththehelpofmeditation.The life-changingeffectsofmeditationincludestressreduction,improvedfocus,betteremotionalwell-being,andenhancedsleep. However,settingasidetimeandsearchingforaplaceforpracticecanbecomeamajorproblem.Thisisespeciallytruefora newclientwhodoesnotknowwhatkindofmeditationispreferable.
Technologymeetsmindfulness:
Thebestmeditationappshavebeendevelopedasasolutiontothisproblem,allowingpeopletobringmeditationintotheir lives.Theseapplicationshavedonationsforsessions,music,breathingexercises,andotherfacilitiesaccordingtothe requirements.Thesemeditationappsareeasilydownloadableandeasytouse.Everyone,includingchildren,preferstouse themtohelppromotemindfulnessandrelaxation.
FeaturesandBenefits:
Headspaceisoneofmyfavoritemeditationapplicationsbecauseithasalotofguided sessionstailoredtothepurpose,includingstress,focusing,sleeping,andanxiety The benefitisthatnomatterwhetherapersonisafirst-timeuseroftheapporan experiencedmeditator,itispossibletosearchforaspecifictypeofsessioneasily Headspaceisperfectfornewcomersandthosewholikeprogrammedmeditation. Hence,withadifferentcontentlibraryandafocusonprovidingpeoplewiththetools foreducation,thisisoneofthemostcompleteprogramsforself-improvementandwellbeing.
1. Headspace
FeaturesandBenefits:
Calmisanotherverypopularapplicationforlearningmeditation.Ithasasimpledesign andanextremelywidecollectionofguidedmeditations.Theapplicationiscenteredon relaxation,mindfulpresence,andimprovingthequalityofsleep.Ithasmanyfeatures fortheuser.Calmfitsbestfortheaudiencewhowantsanappwithabeautiful appearanceandagreatselectionofmeditativeandrelaxationmaterials.Duetothe concentrationonsleepandthemasterclassesledbyspecialists,itcanbeusefulfor improvingone’squalityoflife
3. Insight Timer
FeaturesandBenefits:
2. Calm
FeaturesandBenefits:
InsightTimerisafreemeditationappwiththelargestcollectionofguidedmeditations. Therearethousandsofsessionswithintheappcreatedbydifferentteachersand followingdifferenttraditions.Thesocialpartoftheapplicationmakesusersengagewith othersanddiscoverdifferenttypesofmeditation.Hence,InsightTimerissuitablefor thoseclientswhoarelookingforawide-rangingandcommunity-basedmeditationapp. Theresourcesofguidedmeditationthatitoffers,togetherwiththeavailabilityofits extensivelibraryforthousandsofsessions,makeithighlyusefulfornewandold meditationenthusiasts.
4. Ten Percent Happier
TenPercentHappierisanappthatoffersguidedmeditationwithinstructorstrainedto communicatewithcompletebeginners.CreatedbasedonthestoryrelatedbyDanHarris, theapplicationprovidesusefultipsonpracticingmeditationaswellasintroducingsuch anapproachtoone’slifestyle.Nothingissugar-coatedoroverpromisedinTenPercent Happier Thereforesuitsthosewhohavelittletonoknowledgeandexperiencein meditatingorthosewhoarestillindoubtregardingtheimpactsofmeditating.The practicalityofitsuseanditsimportanceineverydayapplicationsmakeitaneffective methodforincorporatingmindfulnessintoone’slifestyle.
5. Simple Habit
FeaturesandBenefits:
SimpleHabitisanappformeditationaimedathelpingpeoplewithabusyschedulefind shortyetefficientmindfulnessexercises.Anotheradvantagethatstandsoutisthe availabilityofmanyshorter,5to15-minute-longsessionsthatareeasilysuitablefora fast-pacedlife.GivenhoweasySimpleHabitistofitintoone’sdailyschedule,itis perfectforpeoplewithtightscheduleswhowishtobemindful.Duetoitsshortduration andconcentrationinthegivenbrief,itisaperfectstress-relievingandrelaxationaid.
FeaturesandBenefits:
Talkingaboutthebestmeditationapps,Breatheisanextensiveapplicationaimedat enhancingpsychologicalandemotionalqualitiesfortheusers,andtheapplication’s catalogincludesmanymaterialsofvariousthemesandformats.Theuserinterfaceof theappisquitefriendly,anditseemsthatnewusersarenotgoingtohavemanyissues adaptingtotheappwhenithasarathervastcontentcollection.Customersinterestedin all-inclusivemeditationappsshouldusetheBreatheapp,asithascustomizedmaterials andaccesstoalifecoach.Becauseitaddressesissuesconcerningthementaland emotionalcapacitiesofanindividual,itprovestobeabeneficialresourceforpersonal development.Henceitisalsothepopularandbestmeditationapps.
7. Smiling Mind
FeaturesandBenefits:
6. Breathe
FeaturesandBenefits:
SmilingMindisafree-to-usemeditationappthathasespeciallybeendevelopedfor citizensofallagesandchildrenandteenagersinparticular.Basedonitsdependenceon theprinciplesofresearchandconcernformentalwell-being,theappisusefulforthose whowanttoembracemindfulnessintheirandtheirfamilies’lives.SmilingMindis perfectforpeopleandhouseholdswhoarelookingforascientificallyresearched meditationapplicationthatisavailableforfree.Onaccountofthebook’sspecial emphasisonmentalhealthandage-appropriateinvolvement,thereaderwillfinditvery usefulincultivatingmindfulnessandpositivepsychologicalhealthineachphaseofthe lifecycle.
8. Mindfulness Daily
MindfulnessDailyisameditationapplicationthatassistsusersinpracticingmindfulness ineverydaylife.Itismorerigidthanthepreviousoneandisfocusedoncreating mindfulnessskills.Forexample,theMindfulnessDailyappwillsuituserswhowantto integratemindfulnessintotheirlives.Thus,theprimarystrengthofthisapplicationliesin itsdailyhabitsandtheprogress-trackingfeaturesthatmakeiteasyforonetodevelop mindfulnesspractice.
9. Aura
FeaturesandBenefits:
FeaturesandBenefits:
Auraisameditationapplicationthatadaptsmeditationsessionswiththehelpof artificialintelligencedependingontheuser’sfeedback.Itprovidesvastcontent exclusively,whichcanenhanceone’spsychologicalfitness.Auraisperfectforusers whowouldliketohaveameditationwithaprogramthatwillchangeaccordingtoone’s well-beingandmood.Duetoitsrestrictedsessionsandtheabilitytotrackmoods,itisa greatappforpeoplewithlittletime.
TheMindfulnessAppisplannedtoguideusersindevelopingastableand,atthesame time,easilymanageablemeditationroutine.Herearethefeaturesthatuserswillfind helpfulinimprovingtheirlevelofmindfulness.Thesebestmeditationappsaregreatfor peoplewhowanttomeditatedailybutatthesametimewantsomeorderinitbecause thereisanoptionforguidedandsilentmeditation.Duetoitssimplestructurebasedon thenotificationtoimprovemindfulnesslevelsandtherecordoftheresultsachieved,it isusefulforself-development.
Ÿ AccessibilityandConvenience:Mobileapplicationsthatofferguidedmeditationhelptointroducemindfulnesstopeople andletthemmeditatewhereandwhentheywant.Theadvantagethiscomeswithisthattheycanbeeasilyscheduledin theuser'sdailyschedulestostartincorporatingmeditation,regardlessoftheday’sbusyschedule.
Ÿ GuidedSupport:Asfornewcomerstomeditation,thepresenceofapplicationsismorethanusefulasitgivesthe necessaryguidanceandexplainstheprocessindetail,suggestingvariousmethodstocreateareliablebaseformeditation. Othergeneraladvantagesincludethoseforexperiencedmeditators.Gettingintroducedtonewpracticesandincreasing meditationisalwaysgoodforthemeditator.Togetsuchguidedsupportathomeisoneoftheimportantbenefitsofabove -mentionedbestmeditationapps.
Ÿ Personalization:Awidevarietyofmeditationapplicationsprovideuserswithspecificsofsuggestedmeditations accordingtotheusers’productiveprofiles,preferredstyles,andearlierpracticeexperiences.Thisformofpersonalization makesitpossiblefortheuserstogetcontentthatsuitsthembestandthereforemakestheprocessofmeditatingmore productiveandfuntoassume.
Ÿ CommunityEngagement:However,someapplicationsenableuserstomeetpeoplewithsimilaraimsandobjectivesand becomepartofacommunity.Severalfeaturesofthecommunitycanalsobeusedtofurtherencourageuserstostickto theirmeditationroutine.
Thesebestmeditationappshavetakenpracticesoncereservedformonksornew-agespiritualists.Andputthematone’s fingertips,allowingfortheconvenientandpainlessinsertionofmeditationintoone’sdailyroutine.Astheseappshave numerousfeatures,contents,andbenefits,theyarevaluableforenhancingmental,emotional,andphysicalhealth.Thereare varietiesofmeditationappsthatareavailableonthemarketwithdifferenttechniquesthathelpbeginnersaswellas experiencedmeditators.Therefore,byreadingthroughtheoffersbestmeditationapps,itwillbepossibletochoosethe practicesandmethodsthatmakesenseinthedailylivesofusers.
The Journey to 10 Million Monthly Visitors
Did you know that Pinterest was originally conceptualized as a catalog of online shopping ideas? When it launched in 2010, it was primarily aimed at helping users discover products they might want to buy. However, it quickly evolved into a broader platform for inspiration and creativity, where users could save and share ideas across various interests, from DIY projects to travel destinations and beyond. Let’s uncover how Pinterest transforms everyday browsing into a tailored experience of inspiration and discovery.
HISTORY OF PINTEREST
Founding and Launch:
Ÿ Co-founded by Ben Silbermann, Paul Sciarra, and Evan Sharp.
Ÿ Launched as a closed beta in March 2010, available by invitation only.
Design and Features:
Ÿ Simple design focused on easy pinning and organizing of images.
Ÿ The “Pin It” button became a central feature.
User Growth:
Ÿ Initially struggled to gain traction.
Ÿ Ben Silbermann personally emailed the rst 5,000 users for feedback.
Early Users:
Ÿ Early adopters were mainly designers, crafters, and creatives.
Ÿ Popular categories included fashion, home decor, and DIY projects.
Growth Strategy:
Ÿ Leveraged social media and word-ofmouth for growth.
Ÿ Users invited friends and family to join.
Recognition:
Ÿ Named one of Time magazine’s “50 Best Websites of 2011.”
Ÿ Became one of the fastest-growing social networks, reaching 10 million unique monthly visitors quickly.
Community and Culture:
Funding:
Ÿ Early funding from angel investors and venture capital rms, including Andreessen Horowitz, in 2011.
Ÿ Launched iPhone app in March 2011, boosting engagement.
Ÿ Nurtured a sense of community through shared passions and connections.
Ÿ The visual nature and focus on inspiration resonated with a broad audience.
Mobile Shift:
BusinessModelofPinterest
Pinterestgeneratesrevenueprimarily throughadvertising,withafocuson PromotedPinsandShoppingAds. PromotedPinsareseamlesslyintegrated intouser-generatedcontent,appearing naturallyinusers’feedsandsearchresults. ShoppingAdssimplifydirecttransactions bylinkinguserstoretailers’websites.
Asidefromadvertising,Pinterestis exploringnewrevenuestreams,suchas affiliatemarketingandpotential subscriptionservices,todiversifyits incomesources.Pinterest’suserbaseis predominantlyfemale,makingup approximately71%ofitstotalusers globally Thisdemographicinfluenceshapes theplatform’scontentandmarketing strategies,whichemphasizecategorieslike homedécor,fashion,food,andlifestyle.
WhilePinterestiswell-establishedinthe UnitedStates,itisalsoexpandingglobally andattractinguserswithdiverse backgroundsandinterestsfromvarious regions.
Pinterest’sSuccess
Pinterest’ssuccessisattributedtoitsuniquevalueplanasavisual discoveryplatformwhereuserscancuratecollectionsofimagesand videos,knownas“pins,”onthemedboards.Thisapproachencourages creativityandself-expressionwhilehelpingusersdiscovercontent basedontheirinterests.
User-generatedcontentisessentialtoPinterest,withusersactively displayingboardsandsharingcontentthatresonateswiththem.Brands andinfluencersalsoplayasignificantroleinshapingtheplatform’s contentbycollaboratingoncampaignsthatbalanceseamlesslywith user-generatedcontent.Thefocusondisplaycontentandeditorial boardshelpstoboostuserengagementandloyalty.
Pinterestcontinuestoinnovatetoimproveuserexperience.Advanced AIandmachinelearningalgorithmspowerfeatureslikePinterestLens, whichallowsuserstosearchforvisuallysimilaritemsusingtheir smartphonecameras.Thisvisualsearchcapabilitystreamlinesthe discoveryprocessandpositionsPinterestasaleaderinvisual technologywithinsocialmediaplatforms.ChallengesFacedby Pinterest
Pinteresthasencounteredseveralchallengesinitsearlydaysand continuestoaddressvariousissuesasitexpands.Belowisanoverview ofthechallengesPinterestfacedinthebeginningandiscurrently facing,aswellasthestrategiesthecompanyisimplementingto overcometheseobstacles.
Initial Challenges
User Acquisition
Ÿ Challenge: Attracting users against established platforms.
Ÿ Solution: Used invite-only strategy and inuencer marketing.
Value Proposition
Ÿ Challenge: Differentiating from other social media.
Ÿ Solution: Invested in robust backend systems and cloud services.
Technical Infrastructure
Ÿ Challenge: Scaling to support growth.
Ÿ Solution: Invested in robust backend systems and cloud services.
Monetization
Ÿ Challenge: Monetizing without disrupting user experience.
Ÿ Solution: Introduced Promoted Pins and seamless advertising solutions.
Current Challenges
Competition
Ÿ Challenge: Competing with platforms like Instagram and TikTok,
Ÿ Solution: Innovated with features like Idea Pins and focused on niche areas.
User Retention
Ÿ Challenge: Keeping users engaged long-term.
Ÿ Solution: Personalized recommendations and continuous content updates.
Global Expansion
Ÿ Challenge: Catering to diverse cultures.
Ÿ Solution: Localized content and marketing, partnered with local inuencers.
Content Moderation
Ÿ Challenge: Maintaining a safe and positive space.
Ÿ Solution: Stricter moderation policies and AI-driven tools.
Revenue Growth
Ÿ Challenge: Increasing revenue without harming user experience.
Ÿ Solution: Expanded e-commerce, improved ad targeting, and explored subscriptions.
Privacy and Security
Ÿ Challenge: Ensuring data security and regulatory compliance.
Ÿ Solution: Adhered to regulations like GDPR, and invest in advanced security measures.
Future Prospects of Pinterest
Strategic Initiatives
In the future, Pinterest is looking to broaden its presence in new markets and demographics, as well as improve its shopping features and capabilities. Strategic partnerships and collaborations with tech companies are expected to be key in driving future growth and innovation.
Predictions and Market Trends
As visual content continues to dominate digital media, Pinterest is wellpositioned to capitalize on this trend. Augmented reality (AR) experiences, enhanced personalization, and deeper integration with other digital platforms are likely to shape Pinterest’s evolution in the coming years.
Pinterest’s journey from a startup founded on creative inspiration to a global platform inuencing digital discovery highlights its resilience, innovation, and user-centric approach. By staying true to its core values and continually changing with market trends, Pinterest is well-positioned to overcome the challenges and seize opportunities in the dynamic social media landscape.
How to Run a Health Awareness Campaign?
Many of us always pray to God to give us a healthy life. In my teenage years, I didn’t understand this prayer. However, with growing age, I understood the importance of health. An unhealthy person goes through the pain of ailment. They depend on others whereas a healthy person is more active and productive.
We are living in a fast-paced life in which everyone is stressed out. Environmental pollution, stress, and the agony of life have resulted in the formation of many ailments. A few years back old people were more prone to disease but at present, we nd many young people suffering from many diseases such as anxiety, depression, blood pressure, sugar, and many more. What is the solution to save our new generation from these ailments? The answer is running a health awareness campaign.
If you are working in an NGO and you want to create awareness about health campaigns in your country then you can run the campaign without any communication barriers. However, the problem comes when you want to run a healthcare awareness campaign in different countries. Worry not. You can solve the problem of the communication barrier by taking assistance from healthcare translation services.
Objective of the Health Campaign
You must have seen health campaigns that are tailored to specic diseases. For example, the month of October is dedicated to create awareness regarding breast cancer. Different health campaigns are run to create awareness for different diseases. However, the objective of every campaign is to improve public health.
AwarenesstoAction
Thebestpartofrunningthehealth awarenesscampaignisthatitthrows completelightonspecificdiseaseslike heartattacksandmanyothers.Inthese campaigns,peoplearetoldhowthey cansavethemselvesfromheartdisease bymodifyingtheirlifestyle.In developedcountries,peopleare literate.Moreover,theyenjoystate-ofthe-arthealthcareservices.Therefore, thenecessityofahealthcarecampaign ismoreindevelopingcountries.People livingindevelopingcountriescan understandwhatyouaretellingthemif youspeaktotheminthelanguagethat theyunderstand.
Healthcaretranslationservicesmake peopleunderstandtheseverityofheart diseaseintheirnativelanguage.These servicesalsoguidethemhowtheycan takeappropriateactionstosave themselvesandgetpropertreatment. However, togetimpeccable translationservices,onemusthirean experiencedMedicaltranslation agency.
ShapingHabitsforaHealthier Future
Theotherobjectiveofthehealth campaignistomakepeopleadopt healthierlifebehaviors.Thiscanbe eatinglotsofveggiesandfruitsand doingexerciseregularly Toshapethe behaviortowardsahealthylifestyle, healthpractitionersusedifferent persuasivetechniques.Forexample, theyshowapictureoftonguecancer forsmokers.Thiscreatesfearamong somepeopleandtheyquitsmoking.
MakingPreventionaPriority
Apartfromchangingbehaviors,health campaignspromotepreventive measuresfordifferentdiseasesand healthconditions.Thisincludesa
distincttypeofhealthvaccinationfor fluandcough.Moreover,using sunscreentopreventskincancerand manymore.WhenCOVID-19hitthe worldin2019,weobservedmasses goingforCovidvaccination.
Bytakingthesepreventivemeasures, peoplecanleadahealthylife.They canalsomitigatethespreadofany viraldisease.Ifyourhealthcareor pharmaceuticalcompanywantsto createawarenessaboutvaccinations thentheymusttakeassistancefrom anymedicaltranslationagency.They canprovidepeoplewithinformationin thelanguagethattheyunderstand.
AStep-by-StepGuidetoBuildinga HealthCampaign
Doyouwanttoplayyourroleinthe communitybyrunningahealth awarenesscampaign?Let’sfindoutthe stepstogetstarted.
IdentifytheSpecificBehaviorthat youwanttoaddress
Beforelaunchingyourhealthcare campaign,youmustdefineyourniche andthebehaviorofthepeoplethatyou wantthemtochange.Thisisthefirst stepinplanningthecampaign.For example,peoplefocusontheir physicalhealthandignoretheirmental health.Mentalhealthisasimportantas physicalhealth.Mostofpeopledon’t knowthattheyaresufferingfrom depressionandtheythinkonlymad peoplevisitpsychologists.Youcan changethisbehaviorofpeopleby runningahealthawarenesscampaign regardingdepression.
Research
Yourhealthcampaigncanbeeffective ifyouhavedoneextensiveresearch.It canhelpyouindiggingtherootcause
ofahealthproblem.Forinstance,if youwanttoaddressthehealthissueof depressioninyouththenyouhaveto researchthecausesthatareresponsible forthismentalailment.Thereasoncan beanytragedyinlife,unemployment, inflationdivorce,andmanyother socialissues.Youcantellinyour healthcampaigns,howtodealwith theseissuesandhowtoprevent depression.
Doyouknowthatyoucanalsocheck theimpactofthehealthcampaignand itsresults?Ifanyonecanleadahealthy andhappylifewiththeresultofyour healthcampaign.Itcanbeabig achievementforyou.
SelectYourTargetMarket
Youcanselectthetargetmarketbased onthehealthissuethatyouwantto address.Forexample,ifyouwantto addresstheuseofdrugsinyouththen yourtargetaudienceisadolescents.In suchcases,youcandevelopyour campaignmessageaccordingtothe agebracketofthepeople.Moreover,it shouldsharetheeffectivewaystoquit drugsandtoavoidtheirsideeffects.
WrappingUp
Sometimes,healthawareness campaignscanfeelliketheyneedto solveentireproblemsovernight. However,itisnotarealisticapproach. Evensmallshiftsinawarenessor behaviorcanmakeabigdifferencefor individualsandcommunities.
Thinkofitlikeclimbingamountain. Eachstep,eachconversation,eachtiny bitofknowledgesharedgetsyou closertothepeakofbetterhealthand well-being.Raisingawarenessand bringingchangeinthesocietyisa greatsuccess.
