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b u f fa l o & w n y p r i d e f e s t i va l
W P RI E E D EK
S p o n s o r s h i p
are you ready to paint the town
red... orange, yellow, green, blue, & purple?!
2014
buffalo & wny pride week buffalo & wny pride week is back and ready to take over the region with a week’s worth of celebration, advocacy and community engagement. Whether you’re a returning sponsor or our new best friend, we want you to share your pride with more than 25,000 of Western New York’s most amazing people!
sunday, may 25
friday, may 30
sunday, june 1
out in the ballpark with queen city softball league
chroma: jim rolls memorial lgbt art opening
pride parade
tuesday, may 27
saturday, may 31
flag raising ceremony
dyke march
thursday, may 29
saturday, may 31
gay 5k run
no
other
sunday, june 1 pride festival at canalside
allen street festival
event
in
wny touches such a varied and large demographic cross
section of residents and visitors, while bringing neighbors together to celebrate pride in our community. Pride Week 2014 features a line-up as diverse as the LGBTQ community itself, allowing a unique opportunity for your company to customize its support to the events and activities that best complement your brand and mission. In addition to the event-specific benefits outlined on the following pages, you’ll also receive year-round exposure through the BuffaloPrideFestival.com website, our annual Pride Guide, and various social media sites.
as a sponsor, your dollars not only help to offset the cost of Pride Week, they also support the Pride Center of WNY’s efforts throughout the year to make our region a safe, healthy, and satisfying place for LGBTQ people to live, work, and establish their families.
we greatly appreciate your support of our mission and look forward to working with you to make Pride Week 2014 a success!
$20,000 Co-presenting sponsor $20,000 - recognition at all events/ co-naming of parade, festival & main stage
• The only level offering your company recognition at every official Pride Week 2014 event • Co-Naming rights to the Pride Parade, Pride Festival and Main Stage at Canalside • Two full-page ads, logo on the cover, & sponsor recognition (with logo) in the 2014 Pride Guide • Logo on all official Pride Week 2014 posters • Logo placed in all print media and media releases • Logo with click-through link on website homepage and in all e-publications • Double-sized booth with premium location at the Pride Festival • Speaking opportunity from the Pride Festival Main Stage • One parade float entry at the start of parade (walking after Gay & Lesbian Youth Services)
as a co-presenting sponsor for pride 2014, you’ll lead our weeklong celebration, securing brand loyalty from an affluent and diverse population of customers, patrons and clients. Your sponsorship will be targeted to Pride Week participants and supporters multiple times to maximize your exposure within the WNY community.
allen street festival sponsor - $10,000
sat, may 31 - Back in its 5th year, the Allen Street Festival continues to grow with live musical performances, food vendors, street art and activism. Join over 4,000 people in the heart of Buffalo’s historic Gayborhood to celebrate the LGBTQ community, with a particular focus on womyn.
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Naming rights to the Allen Street Festival
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Full-page ad and sponsor recognition (with logo) in the 2014 Pride Guide
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Logo on all official event posters
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Logo with click-through link on website and in all e-publications
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Logo prominent on all Allen Street Festival event signage
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Booth with premium location at the Allen Street Festival
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Booth with premium location at the Pride Festival
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Recognition by MC from stage
•
One Pride Parade float entry
gay 5k sponsor - $7,500
thurs, may 29 - One of the most popular recent additions to Pride Week, the Gay 5K gives Buffalo and Western New York’s LGBTQ community and their supporters the opportunity to literally take to the streets in a visible display of Pride that promotes health and fitness for all ages.
•
Naming rights to the Gay 5K run
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Logo with click-through link on website
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Full-page ad and sponsor recognition in the 2014 Pride Guide
•
Logo prominent on all Gay 5K event signage
•
Opportunity to place branded item in participant gift bag
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Booth at the Gay 5K Run
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Booth at the Pride Festival
•
One Pride Parade float entry
71%
of lgbtq adults a r e l i k e ly t o r e m a i n
loyal to a brand they believe to be
supportive to the lgbtq community.
Out in the ballpark with queen city softball league - $5,000 America’s favorite pastime goes gay with a party at LaSalle Park to celebrate the Queen City Softball League’s (QCSL) 2014 season. The Queen City Softball League is one of the largest LGBTQ sports organizations in Western New York.
Chroma: art opening - $5,000 Pride’s annual art exhibition is curated by and comprised of LGBTQ artists from throughout Western New York. Celebrating the cultural depth of our region, this event is held in memoriam of Buffalo’s longtime LGBTQ and Buffalo Arts supporter, Mr. Jim Rolls.
flag raising ceremony - $2,500 Join City Officials and the Pride Center of Western New York as we kick-off Pride Week at Niagara Square in front of City Hall. This event receives high media coverage and participation from downtown workers.
pride village - $2,500 PART OF THE PRIDE FESTIVAL AT CANALSIDE - The Pride Village tent includes more than 200 vendors and nonprofit organizations that focus on LGBTQ issues. The tent is accessed by the 15,000+ attendees of the Pride Festival and serves as an important annual resource to LGBTQ individuals and their families.
retro dance tent - $2,500 PART OF THE PRIDE FESTIVAL AT CANALSIDE - Domo Arigato Mr. Gay-boto! New to Pride Week 2014, the Retro Dance Tent promises to be a highlight attraction of the Pride Festival, featuring entertainment that’s a blast from the gay past.
$5,000 $5,000 $2,500 $2,500 $2,500
• • • • • • •
Naming rights to the Out In the Ballpark event Half page ad and sponsor recognition in the 2014 Pride Guide Logo with click-through link on website Logo prominent on all Out In the Ballpark event signage Booth at Out In the Ballpark event Booth at Pride Festival One Pride Parade float entry
• • • • • • •
Naming rights to art opening event Half page ad and sponsor recognition in the 2014 Pride Guide Logo with click-through link on website Logo prominent on art opening event signage Booth at art opening Booth at Pride Festival One Pride Parade float entry
• • • • •
Opportunity to speak at Flag Raising Ceremony Logo prominent at Flag Raising Ceremony Quarter page ad and sponsor recognition in the 2014 Pride Guide Booth at Pride Festival One Pride Parade float entry
• • • • • •
Naming rights to Pride Village within Pride Festival at Canalside Quarter page ad and sponsor recognition in the 2014 Pride Guide Logo with click-through link on website Logo prominent on Pride Village tent Booth at Pride Festival One Pride Parade float entry
• • • • • •
Naming rights to the Retro Dance Tent Quarter page ad and sponsor recognition in the 2014 Pride Guide Logo with click-through link on website Logo prominent on Retro Dance Tent Booth at Pride Festival One Pride Parade float entry
sun
may
25 fri
may
30 tues
may
27 sun
jun
1
sun
jun
1
proceeds from pride week 2014 benefit the
pride center of western new york, inc. (pcwny), a 501(c)3 not-for-profit organization.
mission: The mission of PCWNY is to work with the community to make Western New York a safe, healthy, and satisfying place for lesbians, gay men, bisexuals, and transgender people to live, work and establish their families.
about: By working with organizations, businesses and individuals, PCWNY strives to: • Refer individuals and groups to LGBTQ organizations and allied organizations for healthcare, legal issues and other needed assistance • Enhance communication between organizations and businesses to make their mission and services known to each other and to the larger community • Develop leadership • Strengthen vehicles of communication and information • Expand the visibility of LGBTQ issues and accomplishments, and educate the general public about the value of the LGBTQ community in our society • Provide a safe, secure and private environment for groups and organizations to meet, allowing them to increase their impact on the community
Our communities are...
s tron ger & m o r e v i b r a n t than ever, & the power of pride to transform our society & improve the realities of peoples’ lives is reflected in all of us. it is with that sentiment that
w e i n v i te you to celebr ate this year’s
pride week
in
buffalo & wny.
contact justin azzarella
theresa woehrel
pride week coordinator 716.847.0212 x3316 justin@buffalopridefestival.com
pride week coordinator 716.847.0212 x3402 theresa@buffalopridefestival.com