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Stock CHAMPIONING INDEPENDENT BRITISH CATERING • CHRISTMAS 2016
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Merry
Christmas
It’s the most wonderful time of the year, and I for one, cannot wait! With research from Premier Foods announcing that almost two thirds of the British public dined out on Christmas Day last year, Christmas 2016 is set to be busier than ever for the foodservice industry. So, if it’s going to be a busy one, then organisation is key! From decorating your premises to toasting the occasion, we have every aspect of Christmas covered. With turkey still the number one choice at Christmas, we have brought you the best turkey tips on page 27. If you fancy a twist on tradition, chef Peter Lloyd, who has just opened his first restaurant Sticky Mango, has given us an amazing Asian-inspired Christmas Day lunch recipe - and it looks delicious! Vegetarians and vegans can sometimes feel left out at this time of year. To keep them happy - and guarantee their custom throughout year - check out our inspirational (and delicious) recipes on page 17. They are sure to make the season memorable, and may even tempt a few turkey eaters to switch! Of course, Christmas isn’t Christmas without bubbles! Our feature on Champagne on page 37 gives you the low-down on what to stock, and how to make sales sparkle too. You have to raise the bar this season - from premium spirits to port - so make sure
you are well stocked, and have the right POS materials so your customers know what you are offering. Don’t forget the non-drinkers! With 21% of adults not drinking alcohol at all, it’s crucial that you cater for teetotal customers. The festive season offers an opportunity to make the most of your soft drinks offering through choice and premium serves. The main thing is not to make non-alcoholic drinks boring, but exciting. That way, the bar will always be buzzing! And amidst the Christmas chaos, don’t forget to plan for New Year’s Eve. Our guide to the biggest party of the year will help you get the night organised and bring in the New Year with a bang!
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Take
Stock CHAMPIONING INDEPENDENT BRITISH CATERING • CHRISTMAS 2016
As a thank you for all our amazing FeedYourEyes entries over the year, we pay tribute to the winners. And if you chefs do get any spare time this Christmas, a cup of mulled wine at your local Christmas market is a treat worth taking - read our Time Out feature on page 62 for some suggestions. Last but not least, on behalf of the Take Stock team and Today’s Group, we wish you a very merry and prosperous Christmas and a happy and successful New Year. Here’s to 2017!
Tracy x 3
Merry Christmas
Published by the fabl. Nesfield House, Broughton Hall Skipton BD23 3AE www.thefabl.com hello@takestockmagazine.com For advertising contact david.jackson@thefabl.com Editor-in-Chief Mags Walker
Art Director Richard Smith
Editor Tracy Johnson
Designers Mark Longson Joe Harrison Antony Butler
News and Features David Jackson Sarah Hardy Fiona Kyle Alex Hinge Hollie Pickles Frankie Hebbert
Online Martin Kersey Hollie Pickles
takestockmagazine.com
CONTENTS FEATURES 12-15 Spicing up Christmas 17-21 A Very Veggie Christmas 22-24 Make Christmas Memorable 27 Turkey Tips 29 Free-from Feasting
37
34-35 The Perfect Pairing 37-38 Sparkling Success 41-42 Get Christmas Cracking! 44-45 Pouring Pleasure 47-48 Streets Ahead
29
51-52 Raise the Bar this
43
Christmas 55-56 Driving Home for Christmas
SPARKLING SUCCESS
FREE-FROM FEASTING
IT'S A MINI REVOLUTION
59-60 Party On!
12
SPICING UP CHRISTMAS
EVERY ISSUE 7 Calendar
55 8
DRIVING HOME FOR CHRISTMAS
WHAT’S NEW
8-10 What’s New 30-31 We Grill - Peter Lloyd 32-33 Feed Your Eyes 62-64 Time Out Christmas markets 66 Plan Ahead
30 takestockmagazine.com
4
WE GRILL PETER LLOYD
32
62
TIME OUT
RECIPES 13 Black Pepper Prawns
22 Smash & Paxo
with “Sun-Dried” Pineapple
Croquettes
13 Malaysian Style Roast
23 Turkey & Trimmings
Turkey
23 Honey & Thyme
13 Butternut Squash &
Roasted Parsnips
Ginger Purée
23 Spicy Braised Red
14 Crispy Brussel Sprouts,
Cabbage
Lemongrass Honey & Mint
23 Christmas Pudding
17 Beetroot & Horseradish
24 Christmas Turkey &
Dip
Champ Pie with Cranberry
17 Christmas Galette
& Apple Sauce
19 Chestnut & Butter Bean
24 Orange & Mince Pie
Wellington
27 Turkey, Cream Cheese,
19 Gravy
Apple & Celery, Pecan &
20 Fruity Trifle with
Mizuna Sandwich
Cashew Cream
29 Gluten-Free Stuffing
21 Christmas Cake
48 Torta de Adobada
19
Bacon & Onion Soup
23
17
48
22 Butternut Squash,
CHRISTMAS GALETTE
5
CHESTNUT & BUTTER BEAN WELLINGTON
CHRISTMAS PUDDING
TORTA DE ADOBADA
takestockmagazine.com
Calendar Nov-Dec
1
WORLD VEGAN DAY
3-5
CARLISLE BEER FESTIVAL
NOV
NOV
Portland Place
GOOD FOOD 4-6 BBC SHOW
1113
BBC GOOD FOOD SHOW London Olympia
NOV
1220 NOV
SINGHA BEER GRAND SLAM OF DARTS Wolverhampton
Glasgow SECC
BONFIRE NIGHT
NOV
REMEMBRANCE SUNDAY
13
FORMULA 1 BRAZIL
NOV
RUGBY UNION FOUR NATIONS
ATP 13- BARCLAYS WORLD TOUR 20 FINALS NOV
O2 Arena, London
DEC
520
THE 2016 FOUR NATIONS TOURNAMENT
6
NEW YORK CITY MARATHON
7
SCOTTISH CHEFS CONFERENCE
NOV
NOV
NOV
The Glasgow City Hotel
1112 NOV
CHESHIRE BEER FESTIVAL Chester Roodee Racecourse
NOV
WHARFEDALE BEER FESTIVAL Grassington Town Hall
NOV
293 DEC
3
33RD PIGS EAR BEER & CIDER FESTIVAL Hackney, London
THE GREAT CHRISTMAS PUDDING RACE Covent Garden, London
4 DEC
CRAFT GUILD OF CHEFS CHRISTMAS LUNCH Chiswick Moran Hotel????
1720 NOV
TASTE OF LONDON: THE FESTIVE EDITION Tobacco Dock
5
DEC
241
BRITISH TAKEAWAY AWARDS HANUKKAH
DEC
1820
FOODIES FESTIVAL Trueman Brewery, London
NOV
1920 NOV
1112
EICC, Edinburgh
DEC
NOV
53
25- FOODIES FESTIVAL 27 NOV
13 NOV
Birmingham NEC
NOV
NOV
5
GOOD FOOD 24- BBC SHOW 27
JAN
24
CHRISTMAS EVE
25
CHRISTMAS DAY
26
BOXING DAY
31
NEW YEAR'S EVE
DEC
THE NATIONAL POULTRY SHOW
DEC
The International Centre, Telford
BEER & 22- ROCHFORD CIDER FESTIVAL 26 Freight House, Rochford
NOV
DEC
DEC 7
takestockmagazine.com
New What’s
Christmas 2016
Dark Spirits Hot
Tomato!
Tia Maria has long been a Christmas favourite, so what better time than now to give yourself a new look? Distributed by William Grant & Sons, the new bottle gains an elegant silhouette and shape that
Walkers has introduced a fifth flavour to their best selling Deli range - Cayenne
is designed to appeal to buyer’s sub-consciousness. The black bottle is retained, offset by a deep red label - the combination
Chilli with Spanish Tomato.
generating real eye appeal. What remains unchanged is the
The launch is in response to feedback from publicans who wanted a broader choice and boldly different flavours in their crisp range. With chilli consistently among the most popular flavours across all key premium crisp brands, Deli’s chefs applied the same criteria to the existing range - thicker cut, longer cooked and ingredients with true provenance - and developed the mix of Cayenne Chilli and
unique blend of 100% Arabica coffee, Jamaican rum and Madagascan vanilla that has been a favourite with drinkers and bartenders around the world for years. Serve straight, over ice, with coffee, in desserts or in any number of classic cocktails, including the iconic Espresso Martini. At 26.5% ABV, this is a Christmas classic with year round appeal! tiamaria.com
Spanish Tomato. Available in packs of 18 x 40g this is a great addition to the fastest growing premium crisp brand. walkersdeli.co.uk
SHS Drinks are making major changes to the WKD range - all designed to abolish the drinks image as a sugar-laden alcopop and ‘reignite’ the RTD category. Not only is there a new retro-style 275ml glass bottle, but the range has been changed too. WKD ‘Original’
Wonderfully
WKD! takestockmagazine.com
in Blue and Iron Brew variants remain, but tapping into drinkers desire for healthier options, WKD Blush becomes Passionfruit and Red becomes Berry, and plans are afoot for two lower calorie variants to join the range shortly. The WKD range stays at 4% ABV and SHS will be supporting the re-brand with a multi-million pound campaign based on a ‘WKD for the Now’ slogan. wkd.co.uk
8
Flash Gordon’s Gordon’s has been around since 1769, establishing itself as one of the nation’s favourite gins. And now the range has a new look, designed to reassert Gordon’s position as the top selling gin brand. Still instantly recognisable as Gordon’s, the bottle is taller and slimmer, with the label applied to the D-shaped curved as opposed to the flat side of the old bottle. In addition, the bottle gains embossing and a signature ‘Boars Head’ logo that will form part of future Gordon’s campaigns. The brighter, modern re-brand gives Gordon’s Original (1.5l, 1l and 70cl), Gordon’s Sloe (70cl) and Gordon’s Spot of Elderflower (70cl) a premium look and enhanced presence on the shelf - all guaranteed to drive demand. gordons-gin.co.uk
Sicilian Blood
Premium Polish
The Whitley and Neill families have been involved in the creation of fine spirits since 1762,
Today’s drinkers demand a premium
using the best ingredients from around the
experience. If you can add the
world. Now, following in the footsteps
excitement of something different, then
of Africa-inspired award-winning
you’re on the way to a winner. New look
Whitley Neill small batch dry gin,
Żubrówka vodka from William Grant ticks
there’s a hand crafted vodka with
both these boxes. Produced in Poland,
the zesty flavour of Sicilian blood
the seven times distilled rye-based vodka
oranges. Possessed of a dynamic
is then infused with extract of bison grass,
citrus flavour and earthy spices,
hand picked in the Białowieża Forest.
the smooth tasting vodka is great
This gives Żubrówka both a uniquely
by itself, or in a wide range of
distinctive taste and a greenish hue that
serves, including the Sicilian Sunset
really commands attention. Available
combination of blood orange
in 70cl bottles complete with a bison
vodka, runny honey and fresh
adorned label, Żubrówka is 40% ABV.
orange and lime juices. 43% ABV
zubrowka.co.uk
and presented in an eye catching orange 70cl bottle, this is the first of a number of launches from
Sachet Success
the Whitley and JJ Neill stables, including a quince gin and a rhubarb vodka. whitleyneill.com
Mizkan has launched a range of their top selling condiments, in sachet format. Ideal for front of house or self-serve, the four variants available are Sarson’s Malt Vinegar (7g) and from Branston - Brown Sauce, Mayonnaise and Tomato Ketchup, all in 10g sachets. The tasty trio of Branston sauces are all produced in Britain, as is the Sarson’s vinegar. The sachets - which come in selfservice ready packaging containing 200 units - allow your customers to personalise their dishes while you control portion sizes, and reduce wastage. Perfect for takeaway use or when table space is limited. mizkan.co.uk
9
New What’s
Christmas Wrapping
Nov-Dec
Christmas 2016
Mango Fandango Cîroc has been so successful in meeting demand for flavoured vodka, that it is now Great Britain’s number one luxury vodka brand. However, that success hasn’t stopped Diageo from innovating, hence the launch of an eighth member of the family - Cîroc Mango. Still made from French grapes, the vodka is distilled five times before being infused with the taste of Carabano mango, citrus and other natural tropical flavours. The smooth and creamy combination mixes brilliantly with citrus mixers, on it’s own, or with Champagne and orange juice in a Mango Mimosa.
Wrap Film Systems - makers of the award-winning Wrapmaster range - has introduced a new ‘Easy Start’ feature to its PVC and PE cling films, making tangled and ripped film a thing of the past. Exclusive to Wrapmaster, Easy Start can be used with the Wrapmaster Duo, which dispenses two types of material while taking up 40% less space than two separate dispensers; the 4500, which caters for kitchens using high volumes of film; and the 3000, Compact and 1000
ciroc.com
dispenser for smaller operations. All machines can handle the full range of Wrap Film foil, baking parchment, grease
Rye Thoughts
proof paper and cling film, effortlessly
There’s no stopping the Guinness Brewers Project! Firstly the
washable, meeting health and safety
dispensing and cutting from readily available 30 and 45cm refills. What’s more, they’re safe to use and being as well as hygiene rules is as simple as
team at St. James Gate, Dublin launched Dublin & West Indies
popping the dispenser in the dishwasher.
Porters that grabbed the headlines. Then there were the hugely
Easy to use, quick and efficient,
successful launches of a Golden Ale and Hop House 13 - a brew
Wrapmaster is the perfect dispensing
that has immediately become a UK top seller. And now there’s Guinness Rye Pale Ale joining the family. The fifth Brewers
solution for busy professional kitchens.
Project beer was originally brewed as a Christmas gift for
wrapfilm.com
friends and family of the St James Gate brewers. From there, it was made available to brewery visitors - reaction being so positive that Guinness have decided to share it with everyone. The brew itself offers a rustic peppery bite, balanced with citrusy grapefruit notes from mosaic and cascade hops - a taste that’s bang on trend - and it’s available now in 500ml bottles and at an ABV of 5%! guinness.com
takestockmagazine.com
10
My roast dinner is important COLMAN’S Stuffing helps me get it right every time FREE SAMPLE
Get your FREE sample today at ufs.com* *Open to UK bona fide caterers and chefs aged 18+. One sample per establishment and per IP address. To apply submit your details at www.ufs.com. Closing date for receipt of applications is 23.59 GMT on 31 December 2016 or when samples run out. See www.ufs.com for details.
Spice up Christmas Christmas dinner is without doubt the most important meal of the year. Operators are under more pressure than usual thanks to customers’ high expectations, as they look forward to over-indulging on the delicious, mouth-watering plate of food - which some have been craving all year round!
Turkey is still the number one choice for Christmas dinner (see our feature on page 27) however, you don’t have to stick with tradition. As an early seasonal gift, Take Stock brings you an alternative Christmas menu courtesy of chef Peter Lloyd to give the big day an Asian twist.
A South-east Asian Christmas Peter Lloyd’s new restaurant Sticky Mango, in London, celebrates his love of and expertise in Asian cuisine. Here, he shares his ultimate Christmas dinner, an Asian-inspired twist on the traditional. Be inspired and spice up your Christmas menu.
takestockmagazine.com
12
TAKE STOCK
FEATURE
Malaysian Style Roast Turkey Serves 6-7
INGREDIENTS
350g palm sugar
3kg turkey
30g dried chilli
100g candlenuts
80g Garam masala
100g lemongrass 50g garlic
METHOD
100g turmeric fresh
1.Blend all ingredients together - except
50g galangal
turkey - in a robot coupe to make marinade
100g shallots
2. Marinate turkey in paste overnight
50g salt
3. Roast turkey in oven at 170°C for 2 hours
400g sugar 300g coconut milk
(or until cooked)
4. Rest, slice and serve
Black Pepper Prawns with “Sun-Dried” Pineapple
Butternut Squash & Ginger Purée INGREDIENTS 1 large butternut squash 2 tbsp butter Salt and white pepper 200ml lemon juice 200g sugar
Serves 4
METHOD
INGREDIENTS
1. Preheat oven to 90°C. Put a rack on top
1/2 pineapple, peeled, cored, and cut into 1-inch chunks
Silpat
of a rimmed baking tray and line with a
3 tbsp grapeseed, corn, or other neutral oil
2. Put pineapple pieces on the Silpat in a
3 spring onions, trimmed & sliced
single, even layer and bake for around 2
200g ginger, peeled & grated 1 Thai chili split 50g pumpkin seeds 1 tbsp olive oil ½ tsp salt
hours until it is dried, shriveled, and chewy.
METHOD
1 tbsp fresh ginger, chopped
Remove and allow to cool
1 tbsp chopped garlic
1. Split the squash in half and remove
3. Heat 1 tbsp of oil over a medium-high
seeds. Season the squash and dot
1 3/4 tsp black peppercorns, crushed
heat and add spring onions, ginger, and
1 3/4 tsp fermented black beans, rinsed, squeezed dry & chopped
generously with 2 tbs of butter
garlic. Cook until softened and golden
2. Reassemble and wrap in foil. Bake at
4. Add peppercorns and cook until fragrant.
200°C until completely tender. Once cool,
3 tbsp sweet soy sauce
Add black beans, soy sauces, lime juice,
scoop out flesh
sugar, and salt and bring to a boil, stirring
3. To make the ginger syrup, combine sugar,
occasionally. Turn heat to medium and
lemon and chilli and bring to boil. Squeeze
simmer for 2 minutes. Transfer to a blender
ginger to extract juice. Add to the syrup and
12 large prawns, peeled, deveined, & halved crosswise
and purée until coarsely blended. Set aside
then throw in the pulp. Mix well. Cool at room
5. Heat the remaining oil until almost
temperature and strain through a chinois
30g jicama, diced
smoking, add the prawns and cook, turning
4. To make the purée, take 400g of the
10g baby pea shoots, thinly sliced
the pieces once, until crisp and browned.
roasted butternut flesh and combine with
3 tbsp oil
Remove from the pan, add the black pepper
200g of the ginger syrup. Add 12g of salt and
2 tbsp water
sauce and water
purée until smooth. Warm as needed
6. Cook, stirring, until the prawn is well-
5. Mix pumpkin seeds with olive oil and salt.
coated, then stir in the dried pineapple.
Combine and toss well. Spread onto a tray
Decoratively arrange on your serving plate,
lined with parchment and bake at 170°C
garnish with the jicama and pea shoots,
until golden. Use to garnish the purée
1 tbsp soy sauce 1 tbsp fresh lime juice 1 1/2 tbsp sugar 1/2 tsp salt
and serve
13
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1g sesame seeds, toasted
Crispy Brussel Sprouts, Lemongrass Honey & Mint Makes 2 servings
INGREDIENTS 120g Brussel sprouts, trimmed and quartered Cooking oil for deep frying 3g mint, wide chiffonade
juice, with a pinch of salt and vinegar in a
1 lemon wedge
blender. Pass through a chinois and keep
100g honey
2. To make the star anise salt, finely grind
15g lemongrass
the star anise in a blender and combine with
7g lemon juice
80g of salt, sugar and ground chili. Whisk
Pinch salt
until blended
12ml Champagne vinegar
3. Slice red finger chili on the bias and cover
80g salt
with rice vinegar
50g star anise, ground fine in blender 30g granulated sugar 3g ground dry Thai chili 20g red finger chilli
4. Peel and prep Brussel sprouts. Heat oil to 160°C oil and fry sprouts until lightly golden and crispy for 1 minute. Drain well and add to a mixing bowl and toss with the mint,
50ml rice vinegar
star anise salt, pickled chili, sesame seeds, lemongrass honey and a lemon wedge
METHOD 1. Combine honey, lemongrass, lemon
Roasties with a difference “Traditional options are always going to be a big hit with consumers at Christmas and no Christmas dinner would be complete without quality roast potatoes,” said Jonathan Taylor, McCain Foods’ Culinary Lead. “However, small twists on classic ingredients can work well for operators looking to create a more memorable experience and can help them to stand out from the competition. For example, roast potatoes with sage and zesty orange peel can add real interest to menus without straying too far away from the familiar options consumers know and love.”
Dreamy desserts Everyone has room for pudding! Here are Alex Hall, executive chef at Unilever Food Solutions suggestions for the big day: • Winterberry sherry trifle
To save time in the kitchen McCain Menu Signatures Roasts are
• Ginger and treacle sponge
made with 100% quality potato, simply peeled, chopped, blanched
with gingernut biscuit
and frozen and enable operators to profit from serving roasts
buttercream
cooked and seasoned in their own signature style in less than 30
• Mince crumble tart with
minutes. Because of the short cooking time, Signatures Roasts can be cooked while the meat for the roast is resting, ensuring oven space isn’t an issue.
orange crème fraiche • Christmas pudding cookies • Spiced poached figs with cinnamon cream
takestockmagazine.com
14
TAKE STOCK
FEATURE
Your Drinks
Menu
Serving the correct wines on the big day is as important as the food you serve. Here, John Mansfield, chief executive of The Society of Vintners shares his perfect wine list to accompany a Christmas dinner.
SPARKLING WINE Conti di Campiano Spumante Millesimato, Extra Brut. (11.5%) An IWC Commended Winner in 2016, and a great value party wine
Nua NV Prosecco Balanced, full bodied and full of flavour, this is a premium Prosecco with good presentation and style
CHAMPAGNE Jules Feraud NV Brut An award-winning house Champagne with delicacy combined with a rich full flavour. Refreshing and lively, this is a must try
WHITE WINES Riesling Coming back into fashion, this is an affordable wine that works well with spicy dishes
Finca Clasica Viognier, Mendoza, Argentina (13%) Crisp and dry, with aromas of ripe fruit and marzipan
Chablis or White Burgundy - special dry white wines that are perfect for special occasions
RED WINES Neptune Point Pinot Noir, New Zealand (13%) Light, smooth and perfectly balanced, with bags of flavour
Rioja Reserva - A quality Spanish favourite that when well oaked, perfectly matches turkey dishes
Irene Morales CarmÊnère / Cabernet Sauvignon, 2013, Chile (14.5%) A serious wine with notes of blueberry, black pepper and blackcurrant leaf, that is a must to drink with steak and other red meats
15
takestockmagazine.com
The proof is in the pudding
Kerrymaid Double does it all, outperforming on taste, functionality and versatility. Kerrymaid cream alternatives have been voted the creamiest and best looking cream alternatives by customers.* Coupled with multipurpose Kerrymaid Buttery - ideal for baking, cooking and spreading - chefs can create exceptional desserts this Christmas. For Christmas recipe ideas from brand ambassador Sophie Wright, visit www.kerrymaid.co.uk.
Irish Dairy Craft
*research conducted by Cambridge Direction
For more information contact Customer Services T: 0800 783 4321 E: info@kerry-foodservice.co.uk W: www.kerrymaid.co.uk @KerrymaidDairy
TAKE STOCK
A Very Veggie Christmas
FEATURE
Vegetarians and vegans deserve a hearty, well-prepared and scrumptious Christmas feast just like everybody else. Take Stock brings you the ultimate Christmas dinner suitable for vegetarians and vegans that will wow your customers and have them wanting to book again before the first cracker has been pulled! “Vegetarians and vegans want to feel valued and welcomed,
doesn’t cater well for their dietary requirement then they -
as well as catered for,” said Karin Ridgers from VeggieVision.
and their party - will go elsewhere.”
“And as vegetarians - particularly vegans - are often the
Take Stock brings you a selection of recipes to make your
decision maker in a group when eating out, if a restaurant
vegetarian and vegan Christmas lunch one to remember. pancake for around 2 minutes on each side,
Starter
Canapé
until set and lightly golden brown 3. Slide out of the pan and fold the edges in to create a square shape with the centre exposed. Place on a baking sheet, cover with foil or greaseproof paper, and keep warm in the oven. Repeat with the rest of the batter THE FILLING
INGREDIENTS 1 tbsp vegetable oil 300g mushrooms, sliced 2 cloves garlic, chopped
Beetroot & Horseradish Dip
40g walnuts, chopped
Christmas Galette
100g vegetarian or vegan cream cheese
By The Vegetarian Society, Festive Flavours
1 tsp Dijon mustard
Serves 4 Preparation time: 10 mins Cooking time: 25 mins
Salt and pepper
1 raw beetroot
PANCAKES
remaining ingredients and cook for a further 5
1 cup cashew nuts, soaked & drained
INGREDIENTS
minutes. Season to taste and keep warm
100g buckwheat flour
TO SERVE
By Juliette Bryant, Superfoods and How To Use Them Serves 8
INGREDIENTS 2 tbsp horseradish, grated 1/2 tin organic coconut cream 1/2 cup of olive oil Pinch sea salt
300ml milk or soya milk ½ tsp paprika 1 tbsp vegetable oil (and some extra for
100ml single cream or soya cream 1 tsp fresh thyme leaves, chopped
METHOD 1. Fry the mushrooms for 5 minutes. Add the
100g vegetarian Cheshire cheese or vegan cheese, crumbled or grated Mango chutney and/or cranberry sauce
METHOD
frying)
1. Blend all ingredients into a food
METHOD
1. Place each pancake on a warm plate, unfold
1. Whisk the buckwheat flour, milk or soya milk,
the edges and place a quarter of the filling in
paprika and vegetable oil together and set to
the centre, then refold
one side. Preheat the oven on its lowest setting
2. Sprinkle with cheese and add a dollop of
2. Add a quarter of the batter and cook the
mango chutney or cranberry sauce and salad
processor until smooth and place in the fridge to set 2. Serve on a sliced cucumber for canapes, or use as a dip
Small side salad (optional)
17
takestockmagazine.com
TAKE STOCK
FEATURE
Main
Chestnut & Butter Bean Wellington By The Vegetarian Society, Festive Flavours
Serves 4-6 Preparation time: 25 mins Cooking time: 1hr 15 mins
PASTRY
METHOD
INGREDIENTS
1. Heat a little of the sun-dried tomato oil (save
INGREDIENTS
500g vegan puff or shortcrust
some for later) in a large frying pan and gently
2 tbsp soya milk
pastry, in a block
fry the onion for 5 minutes. Add the remaining
Flour, for rolling out
ingredients, except the seasoning, and cook for
TO ASSEMBLE
10 minutes on a low heat, stirring often until dry
METHOD
1. Line a baking sheet with greaseproof paper
and holding together
and transfer the pastry to it. With the long edge
1. Preheat the oven to 180°C. Roll out the pastry
2. Season to taste and set aside to cool
facing you, use the back of a table knife to
to a rectangle measuring 40cm x 30cm. Cover and refrigerate until needed INNER FILLING
INGREDIENTS
TO GLAZE
lightly mark the pastry in half horizontally, giving OUTER FILLING
two long rectangles. Place the inner filling in the
INGREDIENTS
top rectangle, leaving a 3cm border around the
400g mixed mushrooms, chopped
edges, and form it into a sausage shape. Pat the
2 cloves garlic, finely chopped
mushroom and spinach layer all over the filling
50g sun-dried tomatoes (oil reserved)
2 tsp soy sauce
to form the outer filling
drained & chopped
200g frozen spinach
2. Brush the pastry borders with a little water.
1 onion, chopped
1 lemon, juice & ½ zest
Fold the lower half of the pastry over to enclose
300g cooked chestnuts, mashed 400g tin butter beans, drained & mashed 2 tsp fresh thyme leaves, chopped 50g ready-to-eat prunes, chopped
the fillings and press all around to seal, then
METHOD
crimp the ends with a fork. Brush with the soya milk and bake for 45 minutes or until golden
1. Fry the mushrooms and garlic for 5 minutes
1 tsp mild curry powder
in tomato oil
100g mixed nuts, chopped
2. Add the soy sauce, spinach, lemon zest and
Salt and pepper
juice and cook for 10 minutes, or until all of the
3. Serve with trimmings of your choice
moisture has evaporated. Allow to cool
Gravy
INGREDIENTS
By The Vegetarian Society, Festive Flavours
1 tbsp olive oil
1 tsp dried mixed herbs
1 onion, finely chopped
Salt and pepper
METHOD
1 tsp mustard seeds
1. Fry the onion for 5 minutes. Add the mustard
Serves 4 Preparation time: 5 mins Cooking time: 25 mins
2 cloves garlic, chopped
600ml vegan vegetable stock
2. Add the stock, cranberry sauce, wine and
• Gluten-free • Wheat-free • Nut-free
(or gluten-free stock)
herbs, season and simmer for 15 minutes. Purée
2 tsp cranberry sauce
with a stick blender until smooth
1 stick celery, chopped 5 cherry tomatoes
seeds, garlic, celery and tomatoes and cook for another 5 minutes, stirring occasionally
3 tbsp vegan red wine
19
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Dessert
Fruity Trifle with Cashew Cream By The Vegetarian Society, Festive Flavours Serves 4 Preparation time: 40 mins • Gluten-free • Wheat-free • Raw
INGREDIENTS 70g cashew nuts ¼ tsp mixed spice 4 blood oranges 2 tsp vanilla extract 10 ready-to-eat prunes 2 tbsp cacao powder 3 tbsp date syrup 400g frozen summer fruits, thawed & drained
METHOD 1. To make the cashew cream, chop 20g of nuts with the mixed spice in a food processor and set aside. Juice 1 orange and pulse 1/2 with the remaining nuts and 1 tsp of vanilla extract until smooth and set aside 2. For the chocolate sauce, blend 3 prunes, cacao powder, remaining vanilla extract, juice of 1 orange and 2 tbsp of date syrup until smooth. Set aside 3. Pick 12 whole fruits from the summer fruits and set aside. Split the rest into two portions. Blend one portion with the remaining prunes and 1 tbsp date syrup. Set aside 4. For the compote, sieve remaining portion of summer to retain the juice; discard the pulp. Peel and segment remaining 2 oranges
TO ASSEMBLE 1. Divide the summer fruits between 4 serving glasses 2. Layer the cashew cream, chocolate sauce, orange segments and fruit purée on top. Finish with chopped nuts and a drizzle of compote
takestockmagazine.com
20
TAKE STOCK
FEATURE TOPPING
Dessert
INGREDIENTS 3 tbsp coconut butter, melted 1 cup cashews, soaked for at least 30 mins ½ tin coconut milk 1 tsp orange zest, grated 1 tsp ground cinnamon 3 tbsp maple syrup or agave nectar ½ tsp vanilla extract or vanilla pod extract BASE
METHOD 1. Blend the seeds and nuts until they’ve broken down into a biscuit-like consistency. Add the remaining ingredients and blend until all the fruit is broken down and you have a dough-like consistency
Christmas Cake
2. Pour into a silicon mould and press firmly down with your hand making a firm base
By Juliette Bryant, Superfoods and How To Use Them
3. Place in the freezer while you make the topping
Makes 12 slices
TOPPING
BASE
METHOD
INGREDIENTS
1. Blend the cashew nuts, coconut butter, maple syrup and
1 cup almonds, soaked for 1 hour & water discarded
coconut milk until creamy. Add in the vanilla, cinnamon and
1 cup mixed seeds (pumpkin seeds, sunflower seeds &
orange zest and re-blend until mixed
hemp seeds) ½ cup of walnuts
TO ASSEMBLE
¼ cup raisins or incan berries
1. Remove base from the freezer and spread the topping
¼ cup of goji berries ¼ cup of dried cranberries
over evenly
(without sulphur dioxide)
2. Place the cake back in the freezer to set for 30 mins
1 cup pitted dates 1 tbsp maple syrup
TO SERVE
½ tsp ground cinnamon
1. You can keep the cake in the freezer covered until the day
½ tsp mixed spice
you want to eat it. Take it out 1 hour prior to eating and leave
1 tbsp orange zest, grated
to defrost 2. Serve chilled with grated orange zest
Points to consider •
•
Some foods can be easily
•
Use more flavours and find out
love food and share photos on
swapped, for example vegan
about alternatives to cheese,
mince, sausages and chicken!
mayo, cream and yoghurt rather
than just leaving them out!
Vegans are loyal customers - they social media - do a great job at
Christmas and you’ll keep their
custom all year round!
•
Be inventive and not lazy - most
•
vegans eat fruit everyday but they
Advertise your menu - vegans
don’t want to see it as a starter or
have the same money to spend as
dessert on your menu
everybody else and are prepared
to travel for good food
•
Don’t be nervous - making vegan
•
Have a specials menu for vegan
than making a meat dish thanks
Source: Juliette Bryant
and vegetarian
to vegetables being full of flavour
julietteskitchen.tv
and vegetarian food is easier
21
takestockmagazine.com
In the UK there are an estimated 426,000 elderly and disabled people in residential care and for most residents, food remains one of the most important parts of the daily routine. “With such a vast range of dietary requirements and health conditions caterers need to take into account, we are continuing our journey to develop workable catering solutions for the care home sector, with the ultimate aim of supporting and improving standards of catering for elderly residents not only at Christmas, but in the long term,” said Preston Walker, Premier Foods' dysphagia catering expert. “An ageing population, and the increasing prevalence of conditions such as dysphagia, dementia and diabetes pose additional challenges to caterers, so we’ve worked with our experiences culinary team to develop
Make Christmas Memorable
solutions with your specific needs in mind.”
A traditional lunch Mark Rigby, executive chef at Premier Foods, shares his traditional Christmas dinner recipe.
INGREDIENTS 20ml olive oil 150g onion, chopped 6 rashers smoked streaky bacon, cut into small lardons 150g carrots, finely chopped
Butternut Squash, Bacon & Onion Soup Preparation time: 15 minutes Cooking time: 45 minutes Serves 10
150g celeriac, finely chopped
INGREDIENTS
450g butternut squash, peeled, seeded &
125g Smash
chopped
75g Paxo Stuffing
130g potatoes, peeled & chopped
400ml boiling water
1.5ltrs water
50ml double cream
35g Bisto Ham Bouillon
1 egg, beaten
Cracked black pepper
Salt & pepper
METHOD
METHOD
1. Heat olive oil in a deep casserole pan, add
1. Mix together Smash and Paxo Stuffing,
onions and bacon and cook for 3-4 minutes.
pour over the water and mix until smooth.
Add carrots and celeriac and continue cooking
Allow to cool slightly
for a further 4 minutes
2. Add cream and eggs and season to taste.
2. Add squash, potato and water. Bring to the boil, stir and reduce to a simmer. Cover and cook for 30 minutes until vegetables are soft. Add bouillon and stir until dissolved 3. Purée the soup, and add pepper to taste. Re-heat to serve
takestockmagazine.com
Smash & Potato Croquettes
22
Roll the mixture into 40g balls 3. Deep fry at 170°C until golden brown and serve
TAKE STOCK
FEATURE
Turkey & Trimmings Preparation time: 40 minutes Cooking time: 1 hour 15 minutes Serves 10
INGREDIENTS
with olive oil. Arrange the bacon side by side along the foil
Christmas Pudding
2. Flatten each turkey escalope then arrange down the centre of the bacon slightly overlapping them 3. Mix the sausage meat and stuffing and spread over the turkey to cover. Scatter over
Preparation time: 30 minutes
mozzarella and sage leaves
Cooking time: 5 hours
4. Roll up tightly like a Swiss roll. Wrap
Serves 10 Allergens: Nuts, Wheat, Soya, Milk, Eggs
10ml olive oil
tightly in the foil and twist the ends to seal
20 rashers streaky bacon
completely
1.2kg British turkey escalopes
5. Cook for approximately 45 minutes (to a
200g sausage meat
core temp of 72°C) then remove the foil and
200g Paxo Sage & Onion Stuffing, premade
reserve the cooking juices. Brush with honey,
175g raisins
via pack instructions (reduce amount of
turn the temperature up to 200°C and return
175 currants
water by 1/3)
to the oven for a further 10 minutes or until it
175g sultanas
50g Mozzerella, diced
starts to brown
50g whole blanched almonds
1 small bunch fresh sage leaves 50g honey
6. Bring the juices and water to the boil and stir in the gravy granules
2ltrs water 150g Bisto Turkey Gravy Granules
7. Rest the turkey for 30 minutes before serving it with all the trimmings
METHOD
(always check labels on any ingredients you use)
INGREDIENTS
1 orange, zest 1 lemon, zest 50g mixed peel 150g whole glacé cherries 1 carrot, peeled & finely grated 150ml brandy
1. Pre-heat the oven to 180°C. Lay a large
50ml Grand Marnier
piece of foil on the worktop and lightly brush
175g light muscovado sugar 175 fresh white breadcrumbs
Honey & Thyme Roasted Parsnips
METHOD
Preparation time: 10 minutes Cooking time: 30 minutes
sprinkle over thyme
INGREDIENTS 4 tbsp beef dripping (or vegetable oil)
125m McDougalls Self-Raising Flour 1 tsp mixed spice
1. Pre-heat the oven to 190°C
¼ tsp nutmeg, grated
2. Heat a pan with beef dripping in the oven
175g butter, melted
3. Remove from oven and put in parsnips, stirring well. Season with salt and pepper and 4. Return to the oven and cook for 25 minutes
1. Mix raisins, currants, sultanas, almonds, citrus zests, glacé cherries and carrot with brandy and Grand Marnier in a
Return to oven and cook for 5 minutes or
large mixing bowl. Cover and leave to soak
until golden
overnight 2. Mix all dry ingredients together, then
Salt & pepper
add to the soaked fruit mixture. Add
2 tbsp fresh thyme, chopped
butter and eggs and stir
3 tbsp clear honey
3. Grease a 1.5 litre pudding basin with butter and line the base with greaseproof 100g sultanas
paper. Spoon in mixture, press down well
1 large garlic clove, chopped 3 fresh sage leaves, chopped Black pepper
4. Cover surface with greaseproof paper, then cover the bowl with doublethickness greaseproof paper and foil, and
Preparation time: 20 minutes Cooking time: 1 hour
METHOD
INGREDIENTS
vegetable stock with the Bisto Vegetable
10g Bisto Vegetable Bouillon Paste
METHOD
5. Remove, pour over honey and coat well.
750g parsnips, peeled, cored & chopped
Spicy Braised Red Cabbage
2 eggs, broken
tie at the rim with string
1. Pre-heat oven to 170°C. Make the Bouillon and water. Add the red wine
125ml boiling water
2. Place cabbage, onion, apples, sultanas,
125ml red wine
garlic and sage into an ovenproof dish.
500g red cabbage, sliced
Season with a little pepper and pour over the
125g onion, sliced
liquid. Cover and place in the oven for 1 hour,
125g red apples, sliced with skin on
stirring occasionally
23
5. Steam the pudding for 5 hours or until cooked through. Allow to cool, then cover and store in a cool, dry cupboard (it will keep for up to a year) 6. To re-heat, steam for 1 hour before turning out. Remove from the oven and allow to cool, then serve, dusted with a little icing sugar
takestockmagazine.com
Festive flavours for dysphagics For residents with dysphagia, chef Preston Walker, Premier Foods’ dysphagia catering expert shares his recipes. “Christmas often involves a lot of food and over-indulging, so be careful not to overwhelm someone with dysphagia with too much food as eating can be a tiring process,” he explains. “It is all about quality not quantity."
Orange & Mince Pie (Descriptor C - Thick Purée)
Serves 12 Cooking time: 25 minutes PASTRY
INGREDIENTS 250g McDougalls Pastry Mix (made up & cooked) 200ml smooth orange juice 300ml milk 20g vegi gel
METHOD 1. Blend the pastry into a fine crumb. Bring the crumbs, orange juice and milk to the boil
Christmas Turkey & Champ Pie with Cranberry & Apple Sauce Serves 8
and apple sauce together, spoon and spread
Cooking time: 30 minutes
over the filling
INGREDIENTS
6. Top the filling with the champ mixture. Keep warm
1 tbsp vegetable oil 300g onion, finely chopped 750g turkey mince 100g stuffing mix
METHOD FOR DESCRIPTOR C THICK PURÉE 1 portion using the above recipe weigh out -
500ml chicken stock
to fill 1 x 10cm presentation ring:
CHAMP TOPPING 180g Smash 450ml whole milk, heated 450ml boiling water
· 138 Turkey filling
· 2dsp Cranberry and apple sauce
· 150g Champ
25g butter
1. Place the cooked turkey mixture into a
200g baby leeks, thinly sliced
blender and blend. Adjust the texture to comply
2. Add the Vegi gel and cook for 2 minutes to
125ml water
with descriptor C by gradually adding sufficient
form a thick paste and spread between two
Salt & ground white pepper
chicken stock
sheets of baking parchment and lightly roll into
SAUCE
a sheet. Once set, cut to make the bases
2. Using a blender, purée the Smash and the
100g smooth cranberry juice
drained leeks (use the vegetable liquor from the
100g apple sauce
leeks to adjust the consistency of the mash).
4 scoops Thick & Easy (if needed)
Place in a piping bag
THE FILLING
INGREDIENTS
3. Place a 10cm round mould to one side of
400g mincemeat
METHOD
1 tsp ground cinnamon
1. Heat vegetable oil in pan and add onion. Stir
mixture, spoon the thickened cranberry and
200g tinned apple slices
fry for 5 minutes until soft and transparent. Add
apple sauce over the turkey fill and then top
100ml smooth orange juice
turkey mince and fry for 3 minutes
with piped champ
Food thickener
2. Add stuffing and chicken stock, mix well and
4. Remove the presentation ring and re-heat in
METHOD
cook for 20 minutes until the turkey is cooked.
a microwave until core temperature is reached.
1. Bring mincemeat, cinnamon, apple slices and orange to the boil and simmer for 5 minutes to soften the fruit 2. Blend and pass through a sieve to remove any bits. Complete texture checks and if required add food thickener
TO ASSEMBLE 1. Pipe the filling onto the orange pastry bases takestockmagazine.com
the serving plate. Fill two thirds with the turkey
Add more stock if required
5. To serve, pipe a zigzag of the cranberry and
3. Place leeks and water in a pan and poach for
apple sauce onto the serving plate of serve in a
10-15 minutes or until leeks are soft
small ramekin on the side
4. To make the champ, combine heated milk and boiling water, stir in Smash and mix well. Drain leeks and add to potato. Add butter and season to taste 5. Spoon cooked turkey filling into a heatproof serving dish. Mix cranberry sauce
24
Cooks notes: The turkey mixture can be cooked in a slow oven at 150°C for 1 hour. The cranberry and apple sauce has the consistency of apple purée which suited this recipe. Use a smooth cranberry sauce as it contains no skins
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TAKE STOCK
FEATURE
Turkey Tips If you are still wondering what’s the best turkey to buy, how to cook it and what to do with the leftovers, worry no more. Take Stock asked Lee Maycock, chairman of the Craft Guild of Chefs, to talk turkey.
How do you prep a turkey ready for cooking?
What’s the best turkey to buy?
Rub rapeseed or sunflower oil into the skin and season well. Rub butter under the skin and add a flavour like sage, lemon thyme, or fresh orange as that works really well. Do not cover when cooking otherwise the skin will not crisp up. The most important element of cooking is the resting time when the turkey should be placed somewhere warm. Keep it uncovered. Covering the turkey will steam it and soften the crispy skin. Remember the core temperature will continue to cook the bird once it’s out the oven so do not overcook it.
Like most things in life you get what you pay for. There are 43 different turkey breeds however, the most common types are the standard white, bronze and Norfolk Black. The bronze and Norfolk Black are specialist breeds which are slow growing and have a coarser texture, and a richer, slightly gamey flavour, especially the dark meat. These will cost more than standard white turkeys but they are seen as superior quality. Christmas comes but once a
Never wash a turkey! This will only spread bacteria around the kitchen and may contaminate other dishes. Instead, just remove it from the packaging and allow it to breathe in the fridge. Remove an hour before cooking to allow it to come up to room temperature before roasting.
Tips for cooking it?
year, so spend a little extra for an outdoor reared, free range, possibly organic bird.
When should you cook it?
Support your local farm shop or farmer’s
Cooking on the day will create a far superior end result. Turkey’s don’t actually take a long time to cook - the turkey is the
market or speak with your friendly local butcher now to discuss your options.
Main
A new take on the turkey sandwich by Michelin Star chef Steve Smith, Bohemia restaurant, Jersey
Turkey, Cream Cheese, Apple & Celery, Pecan & Mizuna Sandwich
easiest part. It’s the trimmings that require prep so I’d do all of that the day before! Like all birds the breast will cook quicker than the legs. The legs are working muscles so will need a little longer, you could remove the legs before roasting, still roast together but remove the breast from the oven before the legs to achieve that perfectly cooked turkey.
How long can you keep cooked turkey for? As long as it's kept refrigerated, then three days is fine. If you want to freeze it then remove the carcass and freeze that separately. If you freeze it in stock or gravy the meat will remain moist and succulent. Just remember if you reheat frozen turkey it must be to over 75 degrees.
Tips to tackle leftover turkey • A fresh turkey salad with juicy pomegranate seeds. • Asian salad with fresh clementine slices and a honey and soy dressing. • Pair with some Moroccan flavours like aubergine and spicy harissa.
INGREDIENTS
METHOD
8 slices rye/multiseed bread
1. Butter the bread. Divide the cream cheese
10 slices white turkey meat 100g sliced/flaked turkey leg meat
between 4 slices of bread and spread evenly. Sprinkle the pecan nuts and celery over
1 granny smith apple, sliced
2. Divide the turkey leg meat between the
24 pecan nuts, roughly chopped
sandwiches and cover with sliced apple. Season
1 stick celery, finely chopped
with salt and pepper
40g mizuna
3. Mix the mizuna with a little hazelnut dressing,
120g cream cheese or Philadelphia
place on top of the turkey meat. Place the white
Salt & pepper
turkey meat on top, and place the remaining
2 tbsp hazelnut vinaigrette
slice of bread on top. Slice in two and serve
25g butter
Makes 4 27
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TAKE STOCK
FEATURE
Free-from Feasting Christmas is a lucrative period for operators. However, it can be a difficult time for those who suffer with coeliac disease or who adhere to a gluten-free diet. With 1 in 100 people in the UK suffering with coeliac disease, operators could be losing out on potential Xmas sales from those diners who require a gluten-free diet and drive the decision on where to eat out. “Offering gluten-free food at Christmas - or any time of the year - attracts diners and has real profit potential,” says Kathryn Miller, head of food policy for Coeliac UK. “People with coeliac disease and the friends and family they eat with are
puddings to make it extra special • Chipolata sausages and stuffing generally contain gluten - see our gluten-free stuffing recipe below
and khorasan wheat. Visit coeliac.org.uk/chirstmas
juices is fine, but if using a stock make sure this is gluten free. Some gravy granules contain gluten so it is important to check before use or buy a gluten-free alternative • For mince pies make sure you make them with gluten-free flour and
hospitality industry. Whether you are
mincemeat, or buy ready to roll gluten-
producing gluten-free meals already and
free pastry. You can buy gluten-free
are not actively promoting your offer, or if
Christmas puddings too
your ingredients and processes, it is worth
include: wheat, rye, barley, oats, spelt
• Traditional gravy made with meat
worth an estimated £100 million to the
you need to make minor adjustments to
you must declare this on the list. These
• Alternative options for a Christmas
Gluten-free Stuffing By Coeliac UK Serves 6
INGREDIENTS 1 loaf gluten-free bread, breadcrumbed
dessert include crème brûlée or a
1 bunch parsley
pavlova - both gluten free. Or how
Catering gluten free doesn’t have to
50g margarine
about a cheese board? Cheese is
be difficult or mean those customers
2 onions, finely chopped
naturally gluten free and gluten-free
following a gluten-free diet have to miss
crackers are readily available
the time and investment in the long run.”
out on the season’s festivities. Here are some helpful tips from Coeliac UK to help make your Christmas a happy, gluten-free one...
• Cider, wine, sherry, port, spirits and liqueurs are all gluten free
fed on a gluten-containing cereal, the meat is gluten free
1. Melt margarine and soften onions over a low heat
2. Add mushrooms and cook for a
• Beer, lager, stout and ale contain gluten
further 4-5 minutes, then allow to cool
Checking labels
season to taste
3. Add parsley and breadcrumbs, and
• All poultry, meat and fish are naturally gluten free. Even if a bird has been
METHOD
Gluten-containing cereals are one of the 14 listed allergens that must be listed in
• All vegetables are naturally gluten free,
the ingredients list. Therefore, if you use a
and add some gluten-free Yorkshire
cereal containing gluten as an ingredient
29
4. Bind with egg and roll into balls about 4cm in diameter. Roast in hot fat for about 30 minutes at 190° until golden brown
takestockmagazine.com
We
Grill takestockmagazine.com
30
Peter Lloyd Peter Lloyd gained his first head chef position at the tender age of 23 and earned an impressive 2 Rosettes. Since then, the British chef has become famous for his interpretation of Asian cuisine; travelling the world as a guest chef and appearing regularly on TV. He has just opened his first restaurant in London, Sticky Mango. Tell us about Sticky Mango…
Asian food and coupled with my experience of knowing how to cook food, I put the two together to develop my own style - and I’ve never looked back!
Having my own restaurant was always important to me. When Spice Market in London - where I was working as executive chef - closed down in March this year, I knew it was the right time. I felt confident and mature enough that with all the experience I had gained I was finally able to present my own interpretation of Asian cuisine. I got a great location on the Southbank at Waterloo, across from the ITV studios, and not only did I want a cheeky, quirky name, but also something that represented a British chef cooking Southeast Asian street food - and it is an abbreviation of one of my classic street food dishes Sticky Mango Rice, so it was perfect! I have a team of seven and we do around 60 covers a day, but have the possibility to expand if we need to.
Your favourite restaurant? I actually have two; Kiin Kiin in Copenhagen and Issaya in Bangkok offer the perfect balance of modern interpretations of classic dishes. I admire the creativity that goes into the styles of service, the presentation of food and combinations of flavours. They have set a benchmark for the standard of Asian cuisine and that’s what I aspire to.
Where did your love of food come from? I had a very simple upbringing with food; I grew up on egg and chips and I couldn’t even spell vinaigrette never mind know what it was! My father was in the Army so I grew up in Germany. I never really took school too seriously, so when I left I joined the Army’s YTS scheme and opted for the cooking skill thanks to a friend’s recommendation. I’d always loved my food so thought that was a good start! I made it through to the finals of a YTS competition and that inspired my motivation and proved I could be successful. A year later, we moved to Woolwich and I gained an apprenticeship with Forte Hotels and I haven’t moved from London since.
Why is Asian cuisine so popular? Most of the successful restaurants in London are Asian-influenced and more and more of these restaurants are coming into the marketplace because it’s a cuisine most people love, but aren’t confident cooking at home. The style of service and the way you eat Asian food is all about sharing; it helps you engage with family, friends or colleagues so suits lots of occasions. There is always going to be room for fine dining but people are wanting more of a casual, fun dining experience and that’s what Asian restaurants offer.
What advice would you give to an aspiring chef?
What is your career history? I started as an apprentice at Forte Hotels and then moved to be commis chef at The Dorchester. From there I moved to RSJ Restaurant where I worked my way up from chef de partie to head chef where I gained my 2 AA Rosettes. Thanks to chef Ian Stabler I really learned how to cook there; he taught me how to understand the flavour of food and develop a menu. I was head chef at The Room Restaurant and Simpsons in the Strand before moving on to be a private chef to Sir Anthony and Lady Bamford aboard their yacht! One year later I moved to BANK restaurant as head chef before becoming executive chef at City Inn Westminster, then at the Sanderson Hotel - which is where I had my first experience of cooking Asian cuisine - before moving to the Spice Market at the W Hotel.
Be patient. Becoming a good chef is very much like building a house; if you don’t have a strong foundation you won't stay up. It’s crucial you vary your experience - from Michelin restaurants to hotel kitchens - each place will help you develop your own style.
Hobbies outside the kitchen? I’m an avid Manchester United fan. I try and watch them as much as possible. In fact, I was extremely fortunate to be the chef who cooked for David and Victoria Beckham on their first date at RSJ restaurant. I love watching Formula 1 too, and I also spend as much time as possible with my two daughters.
What attracts you to Asian cuisine?
Do you have a festive menu?
When I joined the Sanderson my experience was in British and European cuisine. The hotel had a Malaysian restaurant called Suka that we were supposed to be turning into French tapas but that never came off so with no real knowledge of Malaysian cuisine I had to learn fast! Thanks to reading and travelling, I began to understand the cuisine and it opened up a whole new world of flavours - it was like a new beginning for me; like starting my career again. I started to understand the concept of
Asian cuisine isn’t festive like ours so that is where the creativity comes in. I’ll use seasonal ingredients to give my dishes a festive twist; butternut squash flavoured with ginger syrup or crispy Brussel sprouts garnished with a chilli and tamarind sauce, for instance. Instead of a set course and individual dishes, our food is about sharing which makes it a perfect way to celebrate during the festivities.
www.stickymango.co.uk
31
takestockmagazine.com
Feed Your Eyes This year our Twitter followers have surpassed themselves with the number of entries they’ve posted. And the quality and range of each dish created has dazzled and impressed us too. We would like to take this opportunity to say a huge thanks to everyone who has posted. As a special reward for all of our winners this year, we thought it would be a touching tribute to show off their creativity once more! And, thanks goes to our sponsors RH Amar, Premier Foods and Kerrymaid for their support.
Here’s to a prosperous and creative Christmas! Please keep those entries coming in 2017!
Take
Stock CHAMPIONING INDEPENDENT BRITISH CATERING • JAN - FEB 2016
Time for Tea Crafty Ales
Join the Breakfast Club
JAN-FEB
James Stewart @jamesstewart25
Ross Leggitt @R_Leggitt -
Neil Ferguson @neilfergie -
- Second chef, Somerset Arms,
Freelance chef - Hake, salt cod
Pastry chef, Castlemartyr Resort,
Semington, Wiltshire - Pulled pork,
brandade, sautéed savoy, pancetta
Cork - Strawberry mousse, sugar
scotch egg, streaky bacon, black
& peas, sweet potato
tube, sablè crumb, basil gel,
pudding, celeriac & apple purée
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fermented milk ice-cream
32
Take
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Stock CHAMPIONING INDEPENDENT BRITISH CATERING • MARCH - APRIL 2016
Get Cracking for Easter
Raise the Bar with Premium Spirits
Asparagus Tips
WIN
tickets to the Crabbie's Grand National
POS Pointers
MAR-APR
Noel Keane @chefnoelk - Head
David Pigram @chefdave_82 -
Mark Ramshaw @
chef, Eabha Joans, Listowel,
Executive head chef, The Royal
feast4thesenses - Chef/owner,
Ireland - Mousse of confit wood
Society, London - Confit halibut,
Feast For The Senses, Stow-on-
pigeon, chocolate & cherries
fermented garlic, micro carrot,
the-Wold - The Lemon: parfait,
crispy chicken wing & sea beat
jelly skin, lemon thyme meringue, almond & limoncello
Take
Stock CHAMPIONING INDEPENDENT BRITISH CATERING • MAY - JUNE 2016
A Royal
Celebration
Cider
Success
Bank Holiday
Business
MAY-JUN
Dean Douglass @dean_douglass
Matthew Brewer @
Rebecca Marshman @
- Sous chef, Twins Farms,
mattlbrewer92 - Head chef,
Bexxmrondeau - Head pastry
Newcastle-upon-Tyne - King
The Peppered Pig, Turnbridge -
chef, Four Gables Food, Surrey
scallops, black pudding, pickled
Tasting of pork, asparagus, confit
- White chocolate & basil dome
cauliflower & crackling crumb
potatoes, cider sauce & smoked
with black olive & raspberry sorbet
apple
Take
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Stock CHAMPIONING INDEPENDENT BRITISH CATERING • JULY - AUGUST 2016
Put Your Walking Boots on!
A Sizzling
Summer! Perfect
Get into the Spirit
Pasta
JUL-AUG
Claudia Escobar @Justlovefood
Ben Bartlett @bbqben1 - BBQ
David Paton @Daveflipaburger -
- Head chef @Justlovefood, Leith
expert and author of The Haynes
CDP at The Three Crowns, Stoke
- Cod cheek, olive oil, shallot,
BBQ Manual - Chargrilled lobster
Newington, London - Beef short
rosemary, lime, sea salt, mixed
ribs four ways
pepper, talisker & single malt
Take
YOUR TAKE STOCK MAGAZINE
Stock CHAMPIONING INDEPENDENT BRITISH CATERING • SEPT - OCT 2016
Toast the Roast Crack Down on Food Waste
Worldly
Beers
Spice up your Menu!
SEP-OCT
George Dack @ChefDack -
Ronald Robson @ronnyrobson85
Neil Ferguson @neilfergie -
Head chef, The Last Wine Bar &
- Head chef, The Merchants
Pastry chef, Castlemartyr Resort,
Restaurant, Norwich - Sesame
Tavern, Newcastle-upon-Tyne
Cork - Rhubarb, lemon & milk
seed tuna loin, heirloom tomatoes
- Beef tartar, marmite, beer
& avocado
pickled onions, confit egg yolk & nasturtium leaves
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The
Perfect Pairing A cheese board is crucial at Christmas, however, create a premium choice, and drive sales, by pairing it with the appropriate drink. Fortified wines are perfect partners for most types of matured cheese as stronger tasting cheese won’t be dominated by the powerful flavours of the wine. Follow our guide for perfect pairings...
Sherry Fino - The lightest and driest of sherries it is best served chilled as an aperitif. Traditionally served with wafer thin slices of Manchego (Spanish hard sheep's milk cheese) it also works well with vintage cheddars (three-year-old Cornish Cheddar or Vintage Cathedral City). Slice using a cheese plane for small wafers.
Manzanilla - Is a dry Fino style sherry produced near the sea estuary of the Guadalquivir river which gives the sherry a tang of salt. Pair with England's finest hard sheep's milk cheese, Berkswell.
Amontillado - A naturally dry sherry with an amber colour, it can be sold lightly or medium sweetened. Perfect with brie and soft gooey goat’s cheese or a strong smoke flavour works well too, so offer a smoked cheese choice as well.
Oloroso - A sweet, rich, darker sherry with a nutty aroma. It is the most alcoholic of sherries, and works beautifully with blue stilton or other British blue cheeses such as Shropshire Blue, Cropwell Bishop's Beauvale or Long Clawson's Creamy Blue.
Palo Cortado - Dark coloured and dry however, not as heavy as Oloroso, it should be served chilled. Pair with Belton Farm's Traditional Red Leicester or Double Gloucester - both matured for a bit longer than standard varieties for extra flavour and a firmer texture.
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FEATURE
Port Bottle Aged Ports Ruby, Ruby Reserve and Pink - They only have two to three years in wood before bottling so are perfect with traditional cheddar - Quickes, Keens, Gould when they are at around 12 months of age. Also good with traditional Tasty Lancashire aged for three to four months - a softer texture than traditional cheddar and a more gentle but distinct flavour.
Vintage Port - Powerful, intense sweet - often 10 to 20 years old - is perfect for a mature, creamy blue stilton - Cropwell Bishop or Colston Bassett are generally matured that little bit longer for a stronger but still mellow flavour. Serve with nuts or figs for an added dimension.
Barrel Aged Ports Tawny and Colheita - Both aged for between eight and 15 years in barrels so that they get that tawny colour and mellow, rich, fine taste. Three-year-old Cornish cheddar where the slight sweetness and complexity of the cheese matches the sweeter nutty tones of the port. Serve with nuts or figs for an added dimension.
Drive your sales of sherries and port:
And don’t forget about the cheese… •
Create a cheese menu and include information on: provenance and maker, pasteurised and unpasteurised,
•
Brief and educate staff so they suggest a post-meal
perfect drink pairings
sherry or port or when the cheese board is ordered
•
Offer a selection of breads, biscuits or fruit
they can suggest the appropriate drink pairing.
•
Cut a wedge from cheeses such as brie or camembert to
•
Sherry isn’t just to drink with cheese! Educate your staff
encourage ripening
so they can suggest the type of sherry to complement
•
Include top quality salted and unsalted butter on the board
their dish. For example, Palo Cortado goes well with
•
Offer a range of chutneys to make the customer’s
pâté, an Amontillado suits roast beef, and Oloroso works
experience complete
well with mince pies. •
Have a lunchtime offer on port and sherry - this will help push sales on Christmas lunch parties.
“There’s a Port or Sherry for every customer, be they traditionalists or those looking for a fun, less formal drink. Try Port over ice to see what I mean and then let your imagination go from there!”
•
Create a special port and sherry menu, describing the flavours and tastes, and what dish they are best suited to.
•
Ask your supplier for relevant POS material which you can display accordingly so it catches the eye of customers and notifies them of your sherry and port offerings upon their entrance to the bar.
Goncalo Sousa Machado, MD, Offley Port UK
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FEATURE
Sparkling Success One of the keys to a successful business is making people feel special - and that’s especially the case in hospitality and catering. And what better way to do that than to hand your customer a flute of sparkling wine or Champagne? It’s a surefire way of making someone smile, and a great boost to your bottom line too. So as we approach a peak time for sales of Champagne, Take Stock shares some hints and tips for sparkling success. Know your audience
Your range
CGA research has shown that 61% of
The rise and rise of Prosecco has been
people drinking Champagne in pubs
well documented. That familiarity makes
and bars are also drinking Prosecco. The
its presence on your wine list a given.
same research also identifies typical fizz
Consider having a draught offering,
drinkers as coming from higher income
enabling quick and simple by the glass
groups, particularly graduates aged
sales. However, for that special occasion,
between 25-44 years.
nothing beats the ceremony of a popping
It is vital, therefore, to satisfy both
cork.
the demands of that demographic
To maximise eye appeal - and profitability
and extend your offering to reach the
- it’s important to have an offering with
broadest possible audience. This is best
good presentation and style. Nua from
done by having a range that covers entry
The Society of Vintners is an excellent
level to premium price points, and by
example.
making choosing a sparkling wine or Champagne both easy and exciting something younger drinkers especially demand.
price points that not only look good, but are exclusive to the on-trade. And banish any Brexit blues by listing some of the fabulous - and award winning - sparkling wines being produced here in Britain. Look for names like Hambledon, Berry Bros & Rudd and Nyetimber, all of whom are giving French Champagnes a real run for their money. Make sure you include rosé derivatives. Both Mateus and Italian Lambrusco are wines that have changed significantly from their sweeter historical styles, now successfully being offered in drier, brut form.
Then look beyond and stock something a little bit different. There are some excellent French, Italian, Spanish and Australian sparkling wines at a variety of
And finally, Champagne With a wide range of offerings, ranging from real entry level up to the Grand
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Marques - it’s important to get this right. Look for a ‘house’ Champagne that has consistent quality. Society of Vintners own brand Jules Feraud NV Brut is a former award winner and is also available in Rosé and Demi-Sec. Even more importantly for the hospitality market, it’s available in half bottles, magnums and jeroboams too! Then add names that your customers recognise - Mumm, Moët, Bollinger, Veuve Cliquot, etc - but get around customers retail market familiarity by opting for ‘specials’ from their respective ranges. So, for instance, the 2008 rosés recently announced by Moët & Chandon and Veuve Clicquot - the latter heralding a return to oak cask ageing for that house.
Presentation A special drink deserves special treatment. By all means have your
Sales of Champagne magnums have risen almost
sparkling wines and Champagnes in your wine list, but have a dedicated list
70%
too - both on and behind the bar and on a prominently sited blackboard. Run a sparkling wine and Champagne offer too.
over the last
5 years
Offer a half bottle within a meal deal. This gives you an opportunity to up sell, and once your customer has started with a sparkler, there’s every probability they’ll want to continue the fun with another. Stock magnums. Offering maximum
More than
£804m
theatre, these contain sufficient to fill 12 glasses - perfect for larger groups and guaranteed to get people talking and
of fizz has been sold by the on-trade in the past 12 months, a rise of
feeling good. And finally, make sure the fizz you sell
Glassware
is properly chilled and bubbly! If you’re
13%
left with a part finished bottle, either use
Presentation is an essential part of the
a professional stopper, or use the part
excitement surrounding sparkling wine
bottle in any one of the many cocktails
and Champagne. Whether you use
that have sparkling wine within. That
traditional ‘saucer’ glasses or modern
way, everyone gets their drink in the best
flutes, it’s essential your glassware is
possible condition.
polished and dry - thereby maximising the bubbles within. And if you’re catering for an event where there will be speeches, invest in Champagne toasting glasses - the prominent rim of which
over last year
We’re approaching the season to be jolly.
Sparkling wine sales in the on-trade are up
Follow these tips and you might just find that the season to be jolly lasts all
28.7%
year round!
allow for a satisfying clink.
year-on-year
Champagne bottles - A Quick Guide
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Name
Number of bottles
No of glasses
Piccolo 20cl
2
Demi
37.5cl
3
Standard Bottle
75cl/1 bottle
6
Magnum
2
12
Jéroboam
4
24
Réhoboam
6
36
Methuselah
8
48
Balthazar
16
96
Nebuchadnezzar
20
120
Solomon
24
144
Sovereign
35
210
Primat
36
216
40
240
Melchizedek
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GIVE ‘EM WHAT THEY WANT For further details please contact Neil Sturgess mobile: 07918 733220 email: neil.sturgess@tayto.com
TAKE STOCK
Get Christmas Cracking! It’s that time of year again to start scrambling around the store cupboard and dust off your trusty decorations - yes, the annual ‘trim-up’ has arrived! Whether you go for fullon glitzy, quirky and original or just sophisticated and subtle, how you decorate your premises is important. With the number of people anticipated to eat out increasing this year according to research from Horizons, customers’ reactions to your decorations could determine the extent of your sales. When to decorate?
If you have bookings for November then
a gold room, indoor Igloo and a Frozen
Christmas preparations are getting earlier
let the dust settle from Bonfire Night
room. “It brings in families as the kids love
before you start ‘decking your halls’,
it,” adds Mark. The cost each year is £1,000
otherwise, mid-November is fine.
- but for an operator to set this beaming
each year. According to figures from HospitalityGEM 59% of Christmas events are being planned at least three months
operation up from scratch it would cost a
ahead of the festive season - however,
Out shine the competition
beware of putting your decorations up
Customers flock in coach loads to The
as the money we make over Christmas
too soon, as you may scare off customers.
Hanging Gate at Chapel-en-le-Frith, in the
helps to carry us through the following
Peak District to see the pub with the most
three months,” said Mark.
decorations in Britain! It takes landlord
dazzling £20,000. “It’s money well spent,
Mark Thomas three weeks to decorate the
Be original
pub, which includes a 160-seat restaurant
If Christmas trees and tinsel make you shudder at the thought then opt for something less traditional. Subtle festive ornaments and candles on mantlepieces are simple but effective. The Last Wine Bar in Norwich sticks to minimal decorations. “We have always wanted to be different from other places so don’t have a Christmas tree or tinsel, just a few
with 35,000 twinkling lights and 7,000 sparkling baubles. “We’ve been doing it for 25 years,” said Mark. “It started small but because the customers were impressed each year we’ve added to it and it’s got bigger and bigger!” They have different themes each year, which have included
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Photo by: Simonpendrigh.com
FEATURE
to do something that would put us on the map,”
Tips to help stand out this Christmas:
said Jason. ”We wanted it to be a community event, and make local people aware that we are a child-friendly environment.” The pub
• Create a festive menu
charged each child £2.50 to visit Santa and receive a gift. “While we didn’t make a profit, the activity wasn’t about making money -
• Decorate your premises accordingly
the idea was to build up the goodwill of the community,” explained Jason. “And we’ve since recouped the cost as sales have increased this year by 50%.”
• Have festive napkins and disposables, as well as crackers • Promote your festivities via social media, website and in-house
lights around the bar,” said George Dack, head chef. The Old Sergeant and The Pig & Whistle, both in Wandsworth, South London decorate their pubs with Santa hats! Licensees Keris and Lee De Villiers wanted something that wasn’t traditional, but eye-catching, and the theme raised money for charity because the hats are sold to customers on Christmas Eve and Christmas Day for £1 - and it means they’ve no decorations to take down.
Go crackers!
Seasonal disposables
Your table should be as well presented as
Fun and festive seasonal disposables will
your interior. Customers love - and expect
encourage customers to spend more. If
- a good table setting when they come
you are an outlet that serves on-the-go
for the Christmas menu or to eat on the
hot drinks then the festive styles will bring
day itself. The choice of crackers, napkins
a smile to your loyal customer. Equally,
and tableware is endless, so you can’t
to improve sales have a takeaway cup
fail to make a good impression. And why
available for your tea and coffee offerings.
not throw in some party hats, blowouts
Adding this option - whatever your outlet
and party poppers for the fun of it? If you
- will boost trade, especially on Christmas
know children are eating consider festive
lunches when people have to leave to
headbands, reindeer antlers or Santa hats
return to work and don’t have time to stay
on the table to make them cheer. Little
any longer. The range of hot cups made
extra touches show the customer you
in the UK from PEFC Chain of Custody
are willing to go that extra mile for their
Certified Board has more than doubled in
special day and it will encourage them to
size this year due to its huge popularity
visit again.
in 2015, when each design sold out in the run up to Christmas.
Doing it for the kids Christmas is, after all, for the little ones, so why not invite Santa to your premises! Last year, the Prince of Wales in Risca, South Wales built a Santa’s grotto complete with reindeers - and thanks to its success are doing it all again this year. Landlord Jason Salmon invited the local Salvation Army brass band along and wrapped 100 selection boxes as gifts for the children on 21 December. “We are a little bit isolated so wanted
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Pouring Pleasure Last Christmas, Diageo told the on-trade: “Modern drinkers are going premium. Consumers are becoming better informed and adventurous, expanding their drinks repertoire beyond traditional brands and categories.” They were right! Sales increases of premium spirits - especially gin and golden rum have left other categories standing! So what’s planned this Christmas? The answer is imported malt and whiskies and liqueurs!
Who’s buying?
How to sell
Help your customer decide!
• Train your staff so they know all
New drinkers to malts and liqueurs both
and experiences
about your range - and can advise
want, and appreciate knowledgeable
customers knowledgably
guidance. You can achieve this by word
drinks they can make their own
• If they try, they’ll buy. So, have a
of mouth, or within your malts and
range of tasters on display and get
liqueurs menu.
• Drinkers looking for new tastes • Under 35’s looking for quality • Drinkers who want something
special for a late night occasion
• Cocktail drinkers - with men now
accounting for 45% of consumption according to CGA stats
staff to offer customers a taste. This can be done by using tasting straws
What to stock?
or 1oz plastic disposable glasses
You don’t need to be an expert to
• Group whisk(e)y by type and
develop your malts and liqueurs
country, liqueurs by style
selection - there’s lots of advice both online or through your wholesaler.
“Growth of the category is being driven
• Have a prominently displayed bar
by younger consumers -and not just the
menu for your malts & liqueurs
traditional ABC1’s - who are looking for
that includes:
quality products with provenance and
• A brief, easily understood taste
heritage, as well as those who have an
and Canada and the Far East. The
description. Jura Single Malt
interest in cocktail drinking,” said Stephen
whisky map opposite will help with your
whisky’s “Sweet & Smoky”
Watt, sales director for Whyte & Mackay.
buying decisions.
descriptive is a great illustration
“The category continues to hold loyalty with the traditional and experienced drinker due to their preference for drinking brands that they trust and understand."
However, as a basic guide you should have whisk(e)y and a great selection of malts from Scotland, Ireland, USA
• Provenance - where it’s from; how it’s made; any amusing
Y-o-Y Market growth
background story attached to it • Advice on how to drink it - straight; over ice; with which mixers; in what cocktails? • Hot options - liqueur coffees for example • Highlight award winners and new products - younger drinkers love to be the first in their peer group to try something - and to then tell their friends face to face, and online.
Imported whiskies
+ 4.0% Malts
+ 4.3%
• run promotions by: • tasting flights at a special price • a featured whisk(e)y and liqueur of the month If serving food, offer the malts & liqueurs menu to diners, either with coffee, or to match (or replace) a dessert. Others at the table will be tempted….
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Liqueurs
+ 5.8% Source: CGA Y-o-Y value growth figures to 6th August 2016
TAKE STOCK
FEATURE
the four core flavour profiles
How to get the best from your whisky experience: How to serve whisky - by Whyte & Mackay’s Master Blender, Richard Paterson 1. Use a Copita or Glencairn glass.
aromas every time.
the whisky’s taste and dimension
2. Take your whisky. Swirl it
5. Then taste. Hold the whisky on
without getting rawness or a
around. Admire the clarity and
top of the tongue, then under the
burning sensation.
colour.
tongue, then in the middle. Spend
Some drinkers like to have their
3. Stick your nose right into the
20 seconds taking in the texture.
whisky over ice. Many of the
glass and spend 20 seconds just
The golden rule is simple - Sip.
American flavoured ones, are
taking in the aroma.
Savour. Revere.”
designed to be enjoyed ‘on the
4. Bring the glass up to the nose
6. If adding water, it must be at
rocks’. However, remember that
a second and third time - you’ll
room temperature and add small
ice doesn’t do anything for a top
discover different nuances and
drops at a time. You’re looking
quality single malt - it masks and
for a point where you’re enjoying
bruises it.
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MALT WHISKY - SALES RISING
*
Malt whisky accounts for 17.1% of all whisk(e)y sales, up from 6.4% With drinkers now having a repertoire of drinks and access to better knowledge on a brand’s heritage and provenance, we see a rise in discovery malt whisky such as The Balvenie Malt Whisky
Glenfiddich is the most awarded single malt whisky in the world
For more about our Premium Brands, please visit: www.williamgrant.com Enjoy responsibly
*WG&S UK Market Report 2016
TAKE STOCK
FEATURE
Streets Ahead Street food is delicious and quick, so it is no wonder that the trend once seen as merely a fad - has grown dramatically over the past two years. This is great news for the eating out
Tacos - ideal for sharing or eating solo,
with prawn, chicken or vegetables. Take
market - especially at Christmas
‘Taco Tuesday’ is a quirky way to attract
inspiration from Dabbawal, in Newcastle-
when operators are faced with a higher
customers and the range of fillings is
upon-Tyne and think outside the box
turnover of customers and want good,
endless!
from a standard Indian curry. The
fast-food alternatives.
Burger success - burgers remain the
award-winning restaurant has a selection
“Wetherspoon decided that it wasn’t
number one item on menus, according
of street food classics which include
going to do a traditional Christmas meal
to Horizons Menu Trends Report. Easy,
lamb chops marinated in ginger, garlic,
and instead decided to offer its customers
tasty and quick to prepare, burgers are a
peppercorns and basil, and king
some Christmas alternatives with a
consistently good bet.
prawns with chilli, lemongrass and
twist,” said Wetherspoon spokesman,
Tortas - traditional hand-held bread,
Eddie Gershon. “Burgers are extremely
that can be grilled or served cold with
popular all year round, so we believe
a variety of fillings; notably pulled pork.
Spice up your sarnie
that a Christmas burger will appeal to
Perfect for diners eating in, or for those
Sandwiches are a popular lunch choice,
customers too. Our festive menus over
wanting a delicious snack to eat on the
however, why not to ring the changes,
the years have always proven popular and
go (see recipe).
take inspiration from the streets and
we are confident this will be the case this year too.”
What to serve?
Hot dogs - clearly, the dog has not had its day! Now a popular dish on most menus, there are even meat-free varieties. Newly opened Holmes Mill in
kaffir lime leaves.
introduce wraps, brioche buns, and sourdough bread served with a festive filling, which will bring excitement to the eating experience? Offer a lunch deal complete with drink and sweet treat, and
Burritos and tacos are the number one
Clitheroe, Lancashire has a whole section
street food sellers, followed by burgers
dedicated to hotdogs. It includes the
and then rice or noodle pots.
traditional sausage with mustard and
Burritos - favourites like chicken, steak
onions however, also offers a grilled
Winter drinks
and black bean are big sellers, add
halloumi with BBQ beans and a chilli
There is nothing nicer than the aroma
pumpkin or butternut squash for a
brisket with French fries.
of warming spices to lure in customers,
seasonal twist.
Asian cuisine - rice or noodle pots are a
so why not offer your customers some
winner! The rice noodles dish Pad Thai
traditional winter beverages? “Mulled
is gaining momentum. Healthy and delicious, it can be served
create pairing suggestions too.
cider in particular is experiencing phenomenal levels of growth,” said David Cantle, brand manager for Schwartz. “CGA statistics show that in 2015, sales reached 45 serves per outlet per week during cold periods - matching that of mulled wine in some venues.” Schwartz mulled wine and cider sachet mix provides vendors with the opportunity to differentiate from the ‘at-home drinking’ occasion by serving warming drinks and adding some theatre to the experience. Eggnog screams Christmas. An unusual
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drink, Eggnog is a popular choice during the festive season and should feature on your drinks menu. And don’t forget about alternative hot chocolate recipes for children and non-drinkers.
Don’t forget breakfast! Inspire your customers - offer a breakfast burrito wrap with spiced scrambled eggs, bacon, salsa and seasoning. Serve your food in a pot, wrap or box so customers have the option of eating their breakfast on the go.
54%
of consumers are eating street food
Torta de Adobada By Mark Rigby, executive chef for Premier Foods Preparation time: 30 mins Cooking time: 4-6 hours Serves 10
buy street food two to three times a week
is main time to eat street food
2.5kg boneless pork shoulder 2 lemons, zest & juice 1 orange, zest & juice 2 red chillies, finely chopped 10g cumin seeds, crushed 10g coriander seeds 20ml red wine vinegar 200g Homepride BBQ Sauce
1. Pre-heat the oven to 150°C 2. Pat the pork shoulder dry. Blend the lemon and orange zests and juice, chilli, cumin, coriander and Bisto Chicken Bouillon and rub over the pork vinegar, cover with parchment paper then foil
1. Chinese 2. Caribbean 3. Mexican
and cook for 4 - 6 hours. Remove from the oven and rest for 1 hour 4. Remove the shoulder from the tray (reserve the juices), and shred into bite-sized pieces. Mix the remaining meat juices and bbq sauce together, then fold into the pork
4. British 5. BBQ
TOP 5 DISHES
PICKLED RED ONION 200g red onions, sliced 30g salt
2. Burger (beef or chicken)
10g mustard seeds
3. Rice dish/noodle pot 4. Thai 5. Vegetarian dish
10g smoked paprika
METHOD 1. Pre-heat the oven to 200°C. Place the McDougalls Soft Bap Mix in a bowl fitted with a dough hook. Add the water and mix on a low speed for 1 minute 2. Add the paprika and mix for a further 6 3. Divide the mixture into 10 dough balls and shape into 14 inch-long rolls, scoring the top. 4. Leave to prove for 15 - 20 minutes or until they double in size. Bake until golden brown SALSA
INGREDIENTS 400g tomatoes, skinned, deseeded & chopped 100g onions, finely diced 2 cloves garlic, crushed 2 Habanero pepper, finely chopped 4 limes, juiced Fresh coriander, chopped
1. Combine the tomatoes, onion, pepper, lime juice, garlic and coriander. Season to taste and place to one side
50g caster sugar 200ml white wine vinegar
METHOD
TO ASSEMBLE 1. Slice the fresh tortas in half and place a generous portion of the pulled pork inside
1. Bring the salt, mustard seeds, vinegar and Source: Santa Maria
takestockmagazine.com
550ml warm water
METHOD
INGREDIENTS
1. Burrito/tacos/carnitas
1kg McDougalls Soft Bap Mix
minutes on a medium speed
3. Place in a roasting tray with the red wine
TOP 5 CUISINES:
and cool
INGREDIENTS
INGREDIENTS
METHOD
Lunchtime
covered for 5 minutes. Remove from the stove
TORTAS
PULLED PORK
50g Bisto Chicken Bouillon
1 in 4
sugar to a simmer. Add in the onions and cook
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2. Top with the salsa, pickled onion and serve
TAKE STOCK
FEATURE
Raise the Bar this Christmas The bar is a busy place at Christmas. Christmas 2015 drove an incremental 762 serves per outlet versus an average month. Customers are also more likely to choose more premium spirits at Christmas too with the premium share up by 1.9% per person versus the rest of the year. Cocktails, sparkling wines and Champagne also spike at this time of year with people celebrating with a special drink or two.
To take advantage of these trends, make
Make recommendations - 1/3 of people
sure your bar is well-stocked and your
visiting a bar are undecided about what
bartenders are prepped and ready to
they are going to order. Recommend
upsell and pour out more premium
a drink you think they’ll love that you
serves.
can make quickly and you’ll find them
Take Stock spoke to Diageo to get
coming back all night. 9/10 customers
some helpful hints to really wow your
would buy a drink again if it was served
customers. We are delighted that they
correctly.
have also provided an exclusive cocktail
Work on your memory - Learning
recipe for Christmas and Halewood has
cocktail recipes, so you can make them
provided one for New Year’s Eve.
accurately every time, is an important
Christmas tips for bartenders
skill for a bartender. Memorising large
Smile - Acknowledge your guests with a smile as they arrive at the bar. People
drinks orders helps you make them with speed and efficiency, improving your guests experience and the amount of
will tolerate a much longer wait for service if they feel they’ve been acknowledged and you know they’re waiting! 8/10 customers see service as the most important thing for a bar to improve upon. Clean as you go - Nothing highlights an unprofessional bartender more than a messy bar! Clean as you go and your bar station will always look neat and tidy no
Consumers are more interested in
premium spirits at Christmas
matter how busy you get.
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Christmas 2015
29%
drove an incremental
of cocktail drinkers seek a skinny option so stock and serve
per outlet vs an average month
lower calorie alternatives
762 serves
1 in 4 on trade outlets now stock cocktails - that’s a
20% distribution increase on previous years
money in the till and tip jar at the end of the night.
The Ultimate Christmas Cocktail - Winter White Russian
Legal age - If in doubt, always ask for ID. You’re responsible for the customers you serve. Glassware - A critical element of any
This rich mix of Cîroc, coffee liqueur and cream is a decadent dessert style cocktail, perfect as a replacement for pudding or as a digestif to round off a meal.
cocktail or mixed drink, glassware has a huge impact on your guests perception
Serves: 1
METHOD
the higher the quality of the glassware
Glass: Short Tumbler
1. Fill the glass with ice, add the
the better the perception of the quality
INGREDIENTS
vodka, coffee liqueur and cream and
of the finished drink, even when the
25ml Cîroc
stir gently to mix
ingredients are identical. Regardless of
25ml coffee liqueur
2. Garnish with a light dusting of
150ml single cream
cinnamon on the surface
Drop of vanilla extract or essence
of the drink and serve
of quality. All other things being equal,
what glassware you’re using, there are certain principles you should always apply; check your glass is cold, clean and free from any damage; only ever handle
Cinnamon, to garnish
the glass by the bottom third, thereby ensuring that your hands will never come into contact with the portion of the glass your guest will drink from and, whenever possible, always serve your finished drink with the glass placed on a
The Ultimate New Year Cocktail - Whitley Neill Martinez
bar napkin - to catch any condensation and allow your guest to wipe up any accidental spillages.
This is an elegant post-dinner cocktail that carries enough of a punch to carry you through to midnight!
Cocktails account for
6% of total
Serves: 1
Method
Glass: V-shaped martini glass
1. Add all of the ingredients to a
INGREDIENTS
shaker. Stir and strain into a cut
50ml Whitley Neill Gin
glass V-shaped martini glass
20ml Sweet Vermouth
2. Garnish with a large twist of
10ml Dry Vermouth
orange peel
5ml Maraschino 1 dash Bitters
spirit serves
takestockmagazine.com
52
CK Y O DA ST TO UP
OFFER YOUR CUSTOMERS A TOUCH OF GLASS
with the number one UK produced bottled water
Our distinctive glass range – including 330ml and 1 litre, still & sparkling takestockmagazine.com
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Source: Zenith Bottled Water Report 2015
TAKE STOCK
FEATURE
Driving Home for Christmas
It’s a challenging time for the licensed trade. An increasing proportion of young adults avoid drinking alcohol altogether and drink-driving legislation means that at least one member of every car-borne party will be keeping ‘dry’.
same is true of low and no alcohol drinks
And it’s unlikely things will get any easier
Presentation is key - serves should be
in the future. Scotland has now adopted
prepared with the same care as a cocktail.
Europe’s lower blood/alcohol limits for
So, in the correct glass and accompanied
Labrador Sea Lemonade - Simply dip
drivers and there’s increasing pressure
by sparkling ice, fresh fruit garnishes
the rim of a glass in sea salt before filling
on people to lead a healthier
and swizzle sticks. "We know that 42%
with ice and lemonade. Looks and tastes
lifestyle - which often means
of consumers are more likely to order a
great!
cutting back on alcohol, be
soft drink if it's presented attractively," said
that all year round, or during
Roxana parvizi, senior brand manager,
Strawberry Daiquiri - A blend of lime
months such as ‘Dry January’
Orangina. "So, for winter and autumn,
and ‘Stoptober’.
serving a premium adult soft drink like
So how do you attract the
Orangina or Orangina Light over ice with
custom of this teetotal
a cinnamon stick or a skewer of dark
audience during the festivities?
berries will ensure something special is
- brewers like AB Inbev now have nonalcoholic beers that 1-in-5 drinkers can’t tell from the real deal.
Menu suggestions Mojito - Muddle six mint leaves in the bottom of a glass to extract the juices and flavour. Add apple juice, lime juice
The trick to profitably and making the
and elderflower cordial. Add crushed ice,
most of these offerings are:
stir and top up with soda water. Garnish
Don’t be predictable or boring -
with a sprig of mint.
customers demand more and are
The country’s most popular cocktail, but
prepared to pay a premium if they feel
alcohol free!
they’re getting a premium drinking
Soft Pornstar - Passion fruit purée mixed
experience!
with orange juice and sugar. Garnish with
added to the experience."
more passion fruit and serve with a side of soda.
juice, sugar, strawberries and ice, served with a strawberry or orange slice garnish. Shirley Temple - Add a splash of Grenadine to a glass of 7Up. Garnish with a Maraschino cherry and a swizzle stick. Let the customer stir the mix together.
Going soft
Offer a varied choice - develop a range
Firstly, the good news. Recent
of offerings that complement simple
times have seen major changes
serves. Alongside familiar favourites
Gunner - a 50/50 mix of ginger beer and
in the soft drink arena, with the
like Coca-Cola, Schweppes, Orangina,
ginger ale, plus a splash of Angostura
introduction of new flavours
Appletize and Britvic’s J2O, use a mixture
bitters and of lime cordial.
and styles directly developed
of ingredients to have your own house
And if the Champagne corks are popping,
for more adult tastes. And the
specials.
keep everyone involved with:
55
Arnold Palmer - A mixture of iced tea and lemonade.
takestockmagazine.com
Promote any drink offers or new choices
Soft drinks is the second biggest category for on-trade in volume with
22.3% share Source: CGA Total
on your website, social media and via in-house POS material. The more customers know about it, the more sales you’ll make. Remember, sophisticated non-alcoholic drinks aren’t just for Christmas. Keep developing your range - and tell the world about it.
Coca-Cola’s Designated Driver campaign For the third year running, Coca-Cola’s Designated Driver campaign will be in
Free from fizz - Cold white grape juice
modern non-alcoholic beer is produced
topped up with chilled ginger ale. Serve
in exactly the same way at a traditional
in a Champagne flute, decorated with a
brew, before undergoing a gentle de-
frozen raspberry - so the drinker doesn’t
alcoholisation process to remove the
pick up the wrong glass!
alcohol from the beer, while keeping the same, great taste.
operation this Christmas. The initiative encourages outlets to say thanks to all those customers who help friends and family get home this Christmas with a buy one, get one free offer on soft drinks. Talk to your Coca-
Hot stuff!
A number of suppliers have developed
Cola representative or Business Support
‘Tis the season to spice up your drink
top tasting alternatives to their alcoholic
Centre to get involved and use the free
offering - and just because there is zero
ranges. Look for low and no-alcohol
bar activation kit to let customers know
alcohol, doesn’t mean it should be any
brews from Bitburger, Kopparberg, Super
that your establishment is taking part.
different. Don’t be afraid to experiment
Bock, Brewdog, Budvar, Estrella and
M
with your hot serves and spices. Cordials
Sagres, among others.
Y
and juices infused with spices such as cinnamon and clove make a delicious non-alcoholic alternative to a mulled wine or add them to hot apple juice as an alternative to mulled cider. Nutmeg and mint can be paired with citrus-based flavours, apple and dark berries to give them a kick, and a hot ginger beer paired with cinnamon becomes a mulled ginger beer.
And the same can be said of wine too. Indeed, there is no reason you cannot have a low/no alcohol option in virtually every category of your craft ale, cider and wine listings. It takes just a little effort, to tap into a huge and growing market.
Top tips Make non-drinkers feel welcome!
21%
of adults don’t drink alcohol at all
Develop a menu of non-alcoholic drinks and publicise it in-house, on your social media sites and website. Combine a mix of well-established, popular brands with innovative and new products like non-alcoholic gin and tonic, so there is something for everyone, however adventurous they are feeling.
Source: ONS
Include non-alcoholic drinks when
Teetotal tipple While low or no alcohol beers and ciders
making food and drink matching suggestions on your menu.
have suffered from a poor reputation
Make it special! For the one fifth of UK
in the past, in recent times, things have
adults who now say they don’t drink
moved on. One of the world’s leading
alcohol, make sure their soft option is
brewers has found that nearly a fifth of
an indulgent choice. From eye-catching
Brits are unable to taste the difference
garnishes to attractive presentation, it
between today’s alcoholic and alcohol-
will ensure something special is added to
free beers. This is probably because
the occasion.
takestockmagazine.com
56
21.9m consumers drink soft drinks in bars, pubs & restaurants &
30%
drink premium soft drinks as an alternative to alcohol Source: CGA Strategy & Mintel Attitudes
C
CM
MY
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CMY
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TAKE STOCK
FEATURE
Party On! It’s the biggest night of the year, so make sure your New Year’s Eve event is an occasion to remember! Whether you are having an informal gathering or a ticketed event, planning the occasion correctly to suit your customer’s needs is crucial. “It is very important to give your customers a great experience
queues, pitchers will be bought in quantity for ease and
on New Year’s Eve, because that way they will continue
value. Visit our website takestockmagazine.com for tips and
to book with you for the rest of the year,” said Steve Wilmot,
recipe ideas to make sure the till is ringing and customers are
chef-proprietor of Korova Restaurant, London. “But mess it
happy. Don’t forget to stock up on bottle beers and lager, and
up, and you’ll never see them again!”
apply the same theory to beer buckets as pitchers! A good selection of brandy is essential - read our feature on malts
What to eat?
and liquors on page 44 - and a selection of whisky too. Visit
If your establishment is not having a formal, sit-down meal
takestockmagazine.com for ideas.
then create a food offering that is as easy, and stress-free as possible. Bar bites, nibbles, sharing platters or easy-to-eat finger
Teetotal tipples
food such as hot dogs, burgers and pizza are perfect - or even
Not everyone will be drinking on New Year’s Eve (read our
consider a good old fashioned buffet! Add premium to food
feature on page 55) so make sure the non-drinkers are catered
by offering sweet potato fries rather than the standard chip,
for and you have stocked up on a varied choice of premium soft
or spice up your wedges with seasoning and a dip.
drinks and hot beverages. Remember, if customers are driving then they will be driving drinkers home so you want them all
Cheers!
to stay (and spend) until the bar is closed. Steve Wilmot from
Stocking up on Prosecco is a given, however, make sure
Korova Restaurant is serving a hibiscus spritz - a hibiscus flower and syrup with soda water served in a Champagne flute.
you have a selection of sparkling wines and even bottles of Champagne chilled and handy too. Read our feature on page 37 for the best selections. Remember, it’s a long night, so make
Be organised
sure you have enough for the new year toast! Cocktails will
Publish your event (whatever shape or size) via your social
be in full swing so make sure your bartenders are prepped
media channels, in-house POS material and word of mouth.
and ready. Pitchers are a great idea. Not only do they reduce
Is all your event information clear from starting and closing
59
takestockmagazine.com
times, to food and additional costs? The sooner you advertise the night, the sooner you can get organised once you know the size of event you are dealing with. In the chaos of Christmas, designate a member of staff to manage the new year numbers
Care to party
and orders - the last thing you want is to not have stocked up
For care home celebrations, timing is key to
for the big night. If you need temporary staff for the night, book them in now! Good staff will be snapped up if you don’t
making sure everyone enjoys the fun.
act soon.
“Helping care home residents celebrate New Year’s Eve can be quite tricky, as most will be in
Be original
bed by midnight, so a tea party in the day is a
“Our thing is picking something that is relevant to the local area
good idea,” said Sue Dunk editor of Care Home
and what the local community want, rather than us dictating
Catering. “Colourful streamers, party hats and
what we think they want,” said Sarah Brookfield-Almond,
sparkly table decorations will help to make the
marketing manager for Individual Inns Ltd. The Spread Eagle
place feel special - residents could get involved
at Sawley, Lancashire had an all-request New Year’s Eve last
and help make some glittery DIY decorations to
year. As part of their set price dinner - which included a glass
transform the dining areas and lounges.”
of bubbly - they put slips of paper on every table and guests
She suggests a finger food buffet as an ideal
requested their favourite tunes from the DJ all night long. “The
meal as it lets residents eat at their own pace.
idea of letting customers choose their own music guaranteed a
“Mix up the traditional favourites - such as
really successful evening, as the dance floor was constantly full
sausage rolls, sandwiches, vol-au-vents, cheese
and that created a real party atmosphere - so we are planning
and pineapple sticks, cheese straws, pork pies,
the same for this year,” added Sarah. They also had a photo
mini scotch eggs, chicken drumsticks, etc -
booth with fun accessories so guests could take pictures
with seasonal specialities from other countries,”
and take them home as memorabilia for the evening. The
added Sue.
Wheatsheaf in Brigsteer had an open mic night. The historic,
For a tipple, she recommends fruit punch or
village pub spread the word among its locals to bring in
sparkling grape juice. “This will keep residents
an instrument to play, sing a song, or even read a poem,
hydrated throughout the busy occasion. A
during the evening celebrations.
glass of bubbly during the day (medication permitting) is OK - but probably not at
Keep them entertained
midnight!”
Whether you are throwing a 1980s party or a karaoke night, if you are playing music of some sort then you need to check whether you need to apply for a music licence. Visit takestockmagazine.com/let-music-play/ to find out more information. Board games and activities will keep the party spirit going. If you are having a firework display, again visit takestockmagazine.com/bonfire-night-safety/ for all the safety information.
A thank you “New Year’s Eve can be a tricky night for restaurants, as everyone who books is going to have pretty much the same schedule, so you will need a menu that is opulent, but not too difficult to get out there,” said Steve Wilmot, chef-proprietor of Korova Restaurant. “New Year’s Eve is just another night so we don’t charge any entrance fee or bump up our prices. For us, it’s a chance to look after the people that have decided to spend this important night (and their money) in your venue.”
Snacking success If you choose not to serve food then having snacks available to buy is a must - so stock up now! Nuts, crisps, pork scratchings and even mixed olives are all essential snacks to have readily available. Make sure to buy a variety too, as people love something different. Chilli peanuts to hot and spicy flavoured crisps are all great choices for the celebration. takestockmagazine.com
60
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There is nothing better to get you in the festive mood than to wrap up warm and go visit a Christmas market. The popular, bustling events stretch up and down the country, and are loved by visitors everywhere. Sipping mulled wine from decorative cups to feasting on mouth-watering seasonal street food, there is no nicer treat this time of year. So, what are you waiting for?
Your
WIN!
And for one lucky reader, Take Stock is giving away £250 Love2shop vouchers courtesy of Premier Foods. For a chance to win, visit www.takestockmagazine.com/ competitions and www.todays.co.uk for T&Cs. Entries close on 16 December 2016 and the winner will be drawn at random.
Photo credit: Mark Waugh
H OF £200 WORT S VOUCHER P O SH E2 LOV
MANCHESTER CHRISTMAS MARKETS
HYDE PARK WINTER WONDERLAND
WHERE: City Centre
WHERE: London
WHEN: 10 November - 20 December
WHEN: 18 November - 2 January
WHAT'S ON: Arguably the largest and best, Manchester Christmas markets are spread across the city centre. Including, Albert Square and St Anne's Square, there are more than 300 stalls offering international food, drinks and Yuletide gifts.
WHAT'S ON: Celebrating its 10th year, Hyde Park’s Winter Wonderland provides fun for all the family. As well as a huge Christmas market, attractions include ice skating, the Magical Ice Kingdom Arctic adventure, Bar Ice, giant observation wheel, Zippo’s Christmas circus, Cirque Beserk and the Sooty Christmas Show.
MORE INFO: manchester.gov.uk/christmasmarkets
MORE INFO: hydeparkwinterwonderland.com
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62
DICKENSIAN FESTIVAL
YORK CHRISTMAS FESTIVAL
WHERE: Grassington, North Yorkshire WHEN: 3 - 11 December
WHERE: York
WHAT'S ON: Traditional Christmas market on the streets of Grassington, with villagers dressed in Victorian costume. Attractions include musicians, dancers, street entertainers and exhibitions of traditional country crafts, as well as the sights, smells and tastes from Victorian Grassington.
WHEN: 17 November - 23 December. WHAT'S ON: In addition to the traditional snug Christmas market stalls of the St Nicholas Fair lining the streets of York, attractions include pantomimes at the York Theatre Royal and the Grand Opera House, and the York Early Music Christmas Festival.
MORE INFO: grassington.uk.com/dickensianfestival
MORE INFO: visityork.org/christmas
VICTORIAN MATLOCK CHRISTMAS WEEKEND AND MARKETS WHERE: Derbyshire WHEN: 2 - 4 December WHAT'S ON: 150 stalls in the centre of Matlock offering locally produced goods along with street entertainers, marching bands, funfair, Santa’s grotto and a firework display at 5:15pm on the Sunday. MORE INFO: matlock.gov.uk/victorian-matlock-christmas-weekend-and-markets 63
takestockmagazine.com
CHRISTMAS CONTINENTAL MARKET
BELFAST CHRISTMAS MARKET
WHERE: Glasgow
WHERE: Belfast City Hall
WHEN: 10 November - 22nd December
WHEN: 19 November - 22 December
WHAT'S ON: Glasgow on ice, ice skating rink, Glasgow santa dash along with a variety of festive stalls offering gifts, food and drink as well as jewellery, clothing and accessories.
WHAT'S ON: A selection of festive stalls with a range of continental foods, decorations and arts and crafts from across Europe as well as a Santa’s Grotto.
MORE INFO: glasgowloveschristmas.com
MORE INFO: belfastcity.gov.uk/events
GOING GLOBAL... GERMANY
CZECH REPUBLIC
BELGIUM
WHERE: Düsseldorf
WHERE: Prague
WHERE: Brussels
WHEN: 17 November - 23
WHEN: 26 November - 1 January
WHEN: 25 November - 1 January
December
WHAT'S ON: The main markets at the
WHAT'S ON: The winter festival
WHAT'S ON: An exciting mix of
Old Town Square and Wenceslas Square
boasts the magical illuminations
Christmas markets, particularly
offer hand-crafted gifts from glassware
at the Grand-Place Christmas
round the Königsallee where the
and jewellery to gloves and scarves all
markets in the city centre, merry-
themed markets lead the way along
sold from the festive traditional wooden
go-rounds, ferris wheel, ice rinks
the most popular shopping streets
huts. Visitors can sample local produce
and stalls for stocking up on food
in Düsseldorf. Other features include
such as meat and pastries whilst kids
and gifts within a 2km trail.
the free entry ice rink and merry-
can stroke the animals in the stable at
go-round.
the Old Town Square.
MORE INFO:
MORE INFO:
germany-christmas-market.org.uk
czechtourism.com
takestockmagazine.com
64
MORE INFO: visitbrussels.be
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Dry January
New Year New You
Valentine's Day
Plan Ahead The beginning of January is commonly perceived as a quieter time for operators but if you market your business effectively you could see a busy and profitable start to 2017 instead. New year, new you By the time Big Ben strikes his twelfth dong, new year’s resolutions will have already been made. And with losing weight being one of the top declarations, why not tweak your menu to reflect this healthier attitude. • Have a daily ‘diet’ option • Try to list the calorie content for each dish • Experiment with lower-fat versions of popular dishes • Offer customers skimmed milk with their tea or coffee • Some chains offer ‘Saint’ and ‘Sinners' menus for the month of January. Sitting alongside three indulgent dishes and cocktails are three lower calorie alternative dishes with a mocktail. Why not try a similar idea in your outlet to encourage your customers to visit?
Dry January After the over-indulgence of the festive season, more customers are opting for a Dry January. But instead of dreading this booze-free time indulge, go with it and look for the potential profit to be made takestockmagazine.com
and don’t forget those who are still up for a pint. • 2FOR1 offers on food • Free pint of lager or soft drink with food • Pub quiz to liven up a quiet night - the prize could even be a meal for two later in the year • Children’s day - why not have a fun day one weekend with a DJ or magician? Or keep it cheap with face painting and colouring, plus games and giveaways. While the kids are playing, the chances are at that at least one of the parents will be indulging in a glass or two
• Promote with in-house posters and advertise via your website. Brief staff to let customers know what you are doing • Use social media - especially Instagram - to showcase pictures of your new dishes and drinks
Spread the love The day of love is just around the corner, and with Valentine’s Day falling on a Tuesday next year, it is a prime opportunity to boost a typically quiet night.
• Make your soft drinks offering premium (see our feature on page 55 for ideas)
• Have a lunchtime offer or an early doors menu - mid-week customers may not want a late night
Try January
• Stock up on Prosecco!
Try January, set up by the industry to counter the sales dip created by Dry January, is a programme to encourage customers to venture out of home and try new drinks and food throughout the month. Use the hashtag #TryJanuary on your social media to let customers know you are supporting the initiative. • Introduce new drinks and dishes to your menu that you’ve never had before
66
• Advertise your offers on social media, website and in-house at the beginning of January. This gives people something to look forward to - especially if they have been doing Dry January • Offer a Valentine’s menu throughout the weekend before - some couples, especially those with children, may struggle to celebrate the event on the day
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Cocktails with a festive twist That magical time of the year when people get together & get mixing is fast approaching. And with shoppers looking for a little more, it’s only right we serve up something special. Which is why we’ve teamed up with a collection of mixologists to create a range of 12 cocktail recipes with a creative Christmas twist. From clove-studded lemons to Christmas cranberries, each unique recipe is finished off with a festive garnish and created using one of Schweppes’ finest mixers – ready to inspire your customers at any seasonal celebration.
No.1
JINGLE&TONIC Go to www.takestockmagazine.com Tools and Guides section for all 12 Festive Recipes!
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