SEPTEMBER/OCTOBER - £3.00
Your TAKE STOCK magazine
SEPT/OCT
2013
We Grill
Lisa Faulkner
Booming Buffets Take our Tech-savvy Test Deck your
Halls
CHAMPIONING INDEPENDENT BRITISH CATERING
Visit us online
TAKE STOCK
www.takestockmagazine.com
Hi &
welcome... The heatwave is a distant memory as the air feels chillier and the darker nights are creeping in. So, what better way to embrace the change
and you can read all about it, and them, in
of season than with an issue packed with
our special report!
Follow us on
Tweet us @TakeStockMag
delicious recipes, fabulous features and stunning photography.
It seems as if the worlds of technology and food are becoming more intimately
Iconic on the outside. Loved on the inside.
Our feature on cheaper cuts gives you
acquainted, and in Big Boys Toys you can
some hearty recipes perfect for the cooler
read about the businesses that are taking full
temperatures, and in foraging, we focus on
advantage of the tech revolution. Afterwards,
blackberries which are bursting onto the
you can take our tech-savvy test to see how
scene at this time of year.
up to speed you are.
It may only be Autumn, but before we know it
And finally, we had the pleasure of grilling
the silly season will be upon us. To make sure
Lisa Faulkner. The successful actress is now
you’re prepared, we’ve put together the best
wooing her audience with her culinary talent
decoration tips to make sure your premises
and literary skills with the publication of her
prove popular over the festive season.
second cook book.
In our regular Perfect Patisserie section we
So with plenty to get your teeth into, tuck
share some scrumptious sweet treats and
in - I’m off to put the heating on!
this issue’s Feed Your Eyes awards contenders will seduce your eyes with the array of
For more information visit www.cokepubandbar.co.uk Coca-Cola, Coke, the design of the Coca-Cola Contour Bottle and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company. *AC Nielsen Total Coverage MAT October 2012. **CCE Research Survey data 02/12/2012. :739 respondents
Published by the fabl. Nesfield House, Broughton Hall Skipton BD23 3AE www.thefabl.com hello@takestockmagazine.com
delicious dishes on display. In July, we attended the Skills for Chefs conference in Sheffield. We were honoured
The famous curves. The unmistakable taste. It could only be Coke. 73% of consumers prefer their favourite soft drink (it’s the UK’s No.1*) in the icon bottle.* And then poured into a branded glass with lots of ice and a slice of lemon.** Make sure you have big stocks. It’s the shape of sales to come.
Enjoy the read...
Cover shot courtesy of Chris Terry
to be in the presence of so many top chefs
Editor Mags Walker
Photography Kat Weatherill
News and Features Tracy Johnson Sarah Hardy Rebecca Cooper Julie Frankland Victoria McNeill Louise French Leah Sandamas
Art Director Richard Smith Digital Director Martin Kersey Brand Liaison David Jackson Social Media Miles Sharples
Take stock magazine 03
Contents 17
Food and Drink
Every Issue
Meat & Poultry Special:
Calendar
Everything but the squeal
Foraging - Berry Heaven Perfect Patisserie:
Super Sweet
It's in the Mix
20
33
12 - 15
The Stock Market - What's New We Grill - Lisa Faulkner
8 - 11 22 - 23
Feed Your Eyes
25 - 28
31
The Stock Exchange - Deep Clean
47 - 49
33
Big Boys Toys - Dining Digitally
50 - 53
17 29 - 35
A Perfect Partnership Cake and Tea 35
Spice up your Life!
40
04 Take stock magazine
54
50
Ginger Cheer 37 43
Recipes
Features
22
Food for Thought
12
6-7
18
Chicken Liver Parfait
13 15
Booming Buffets
18 - 19
Braised Duck Hearts with Crispy Rice
The Price is Right
20 - 21
Maple Banana Compote with Ginger Ice Cream 32
Cooking up a Storm
38 - 39
Chocolate Eclair Cake 34
Deck your Halls
40 - 41
How tech-savvy is your business?
44 - 46
25
38
43
Take stock magazine 05
Calendar 7 7-15 Sep
Sep
www.specialityandfinefoodfairs.co.uk
7-9
Oct
British Roast Dinner Week
The Restaurant Show - Earls Court 2
www.meatopia.co.uk
www.thecheeseweb.com
www.unileverfoodsolutions.co.uk/ promotions/roast_dinner
www.therestaurantshow.co.uk
7-13
10-13
London Cocktail Week
Falmouth Oyster Festival
Oct
Sept
This year, previous award winners have been invited to create four different themed bar spaces.
Oct
A celebration of all Cornish seafood with everything from a boat race to an oyster shucking competition.
www.diffordsguide.com/ London-Cocktail-Week
www.falmouthoysterfestival.co.uk
www.restaurantandbardesignawards.com
16-22
Sep
24-26 26 -27
Sep
Sep
The UK’s largest out-of-home exhibition
the LUNCH! TRADE SHOW London
dedicated to the entire leisure industry.
06 Take stock magazine
12-13
14-20
British Food Fortnight
RumFest - Nantwich
National Chocolate Week
www.lovebritishfood.co.uk
www.nationalcupcakeweek.co.uk
www.liw.co.uk
21 -6 Sep
National Cupcake Week
Leisure Industry Week NEC Birmingham
Oct
British Cheese Week
Restaurant and Bar Design Awards, London
Speciality and Fine Food Fair, London Olympia
30 -6 Sep
Sep
Meatopia - Tobacco Dock, London
12
8-10
SEPT - OCT
www.lunchshow.co.uk
Oct
Oct
www.rumfest.co.uk
27
Oct
www.chocolateweek.co.uk
Oct
British Summer Time ENDS
31
Oct
Know of an event which should be in our calendar? Get in touch by emailing editor@takestockmagazine.com
Halloween Take stock magazine 07
The Stock Market:
What’s new for Sept & Oct
Gluten-free cakes
T
his year, The Handmade Cake
vegetarians and sufferers of Coeliac disease.
Company is celebrating both its
They have a shelf life of 21 days and can
30th birthday and the introduction
be stored frozen for up to 12 months.
of its first gluten-free cakes. The independent bakery company from Berkshire has launched four new gluten-free flavours which include Caramel Heaven,
For more information visit: www.handmadecake.co.uk or speak to Dennis Edwards.
Chocolate Brownie, Katie's Fruity Cereal Bar and Raspberry and Almond Slice. The cakes are part of the packaged cakes, slices, and bars range which have become
modified ingredients or hydrogenated fats. They are UK tested and approved for
Take it away encourage traffic into your establishment.
ice cream for kids: Tractor Ted's Yummy
Offering a secure and convenient option to
Chocolate Ice Cream.
take away food and an option to take home
The ice cream is made from 60% fresh
leftover food will also tick boxes with families
organic milk produced by the cows on
and those with limited time for their sit
Marshfield farm, and it doesn’t contain
down meals.
is always an added bonus for parents when choosing a dessert for their kids. The farm in Wiltshire has been making ice
D
uni have created new flat bottom
The new paper take-away bags are made
take-away bags to help you to fulfill
to a good size to fit many different types of
the needs of on-the-go eaters
portions, and are available in brown or white.
and families.
They have been designed with a flat bottom
cream for 25 years and tries to use local
Fast lifestyles and limited time is dictating
to make transport easier with fewer spills,
produce as much as possible.
more and more the lifestyle choices of
they are also recyclable, which will satisfy
consumers- including how they eat. It is
many consumers' ethical standing.
For more information visit:
becoming crucial to have take-out or food
www.marshfield-icecream.co.uk or your
to go variants to offer your customers so
wholesaler at www.charles-saunders.com
as to cater to these trends and continue to
08 Take stock magazine
Visit www.cherizena.co.uk for more
It is already their most popular limited
Fruity revival G
edition blend.
and continues to promote the drink
information.
lobal Brands is keeping the revival of retro alco-pop,
Hooch well and truly alive with
two more flavours added to the range,
The coffee comes in a variety
create an extremely smooth chocolate
any artificial flavours or preservatives, which
add a more personal touch this Christmas.
- and started to take orders for - their limited
customers and Christmas shoppers this year.
flavourings or colours and no genetically
character Tractor Ted of Tractor Land to
printer on their premises, allowing you to
the ball! The family-run business have launched
and it will certainly be a favourite amongst
The cakes have no artificial preservatives,
have collaborated with the popular children’s
and other customers as they have a label
And coffee producer Cherizena is already on
special to serve up during the festive season,
not compromised.
Organic ice cream maker Marshfield Farm
creeping up on us.
specially to offer businesses something
of this fact, taste of the cakes is
has to end too. An all year round treat,
personalised packaging for retailers, cafés
and pecan nut flavours, it has been created
contamination or reliability. Regardless
T
coffee. Cherizena also offers the option for
the sound of jingle bells will be
with rum, hazelnut, cinnamon, vanilla, orange
bakery, there can be no question of
doesn’t mean our love of ice cream
also an option for regular or decaffeinated
summer, yet before we know it
A Colombian Excelsior medium bean blended
Baked separately in a gluten-free
he summer may be over, but that
W
e’ve only just said goodbye to
edition Christmas flavoured coffee.
extremely popular.
In the scoop
Prep your halls with cups of coffee
as being a perfect light, enjoyable
of sizes depending on whether
refreshment served over ice.
your preference is for bean or
Since the relaunch of Hooch Lemon
ground coffee, and there is
Brew last July, after a 10 year absence from the market, the drinks brand has seen huge growth, prompting Hooch to extend their offering. The two new
Go for M
aryland cookies are enjoyed in 1 out of 4 households across the UK*. Cookies are a certain go-to
Gooey
option for quick snacks and as indulgent treats and are great for dunking in a brew. In order to offer consumers ‘a new experience in the biscuit category’, Burton’s Biscuit Co have launched new indulgent chocolate chip cookies with a deliciously soft gooey centre from their popular Maryland brand. The cookies are available in Chocolate, Hazelnut and Triple Choc and are sure to be a favourite amongst your customers and clients as a snack option and will go nicely with afternoon tea and in breakfast and
flavours Hooch Orange and Hooch Blackcurrant, have been added to the range in response to popular demand after a social media campaign asked customers and fans of Hooch alcopops to vote for the flavours they want to see make a comeback. The retro concept has been a huge success with brand loyal consumers who remember the drink from the 1990s, as well as intriguing new generation drinkers whose love of flavoured varieties and retro products is being satisfied by the light and fruity RTDs. The 500ml bottles are available to both on and off trade sectors in crates of 12.
mini-bar snack baskets.
Visit www.globalbrands.co.uk for
For more information visit:
Visit www.burtonsbiscuits.com for more
more information.
www.duni.com/uk/for-your-business
information. *Source: Kantar Research
Take stock magazine 09
Foodservice best sellers to
GROW your biscuit sales...
The Stock Market:
What else is new
Connect with your clients A
s an independent business, you will
your revenue. You will be able to manage
certainly find that you have to
your online promotions directly, giving you
dedicate a lot of your time to
greater control and feedback.
maximising direct booking and increasing
With the new tools you will be able to analyse
your revenue. TripAdvisor have launched an
advertising results and encourage more user
efficient platform to make obtaining these
reviews, which is what will help increase
objectives easier for you.
your TripAdvisor rating and increase your
The new platform, TripAdvisor Connect will
engagement with potential customers. This
Code Product
Size
allow independent businesses to access
highly-anticipated launch is scheduled to
13563
CADBURY MINI FINGER PORTION
5x22g 110g x 8
the features that have originally only been
happen between September and December.
available to chains and major online travel
8853
LYONS DIGESTIVE
400g x 12
9136
ROYAL EDINBURGH THICK 250g x 24 FINGER S/BREAD CTN
123533
TripAdvisor’s Business Listings or become a subscriber to take advantage of this exciting
2 CDU CADBURY MINI FINGERS 40g x 24 SNACK
12595
CADBURY CHOCOLATE DIGESTIVE
300g x 122
11333
CADBURY CHOCOLATE RICH TEA
300gg x 12
CADBURY CHOCOLATE SHORTCAKE
300g x 12
12263
agencies. You must already be subscribed to
For more information please visit:
The new feature will allow you to post a link
www.tripadvisor.com/TripAdvisorConnectFAQ
onto your Trip Advisor profile which will drive
or email connect@tripadvisor.com. To
traffic directly to your bookings page and
sign up, please visit:
thus help to maximise your sales and boost
www.tripadvisor.co.uk/GetListedNew
Tag your tables
Great re e Prot Potential enttial • GGre arr Leading Br Brands ran nds • MMarket ar Pack Formats rm matss • VVarious For all enquiries please contact
new opportunity.
W 01253 658379
Burtons Biscuits Company, Charter Court, urt 74-78 Victoria Street Street, St Albans Albans, H Hertfordshire, ertf tf d hi AL1 3XH
burtonsbiscuits.com
All trade marks and copyright owned by Cadbury UK Ltd and used under licence
Learn to lunch
T
he UK's leading trade event for the food-to-go industry is back again this September for its sixth event.
The event features over 280 food, drink, packaging and equipment suppliers and also gives you an exclusive opportunity to learn from leading industry keynotes, network within the industry and discover all the current trends and new products. This year's event is to be headed up by the former Pret A Manger MD Andrew Walker who will be giving a session on 'Maximising your lunchtime opportunity'. Lunchtime has become an increasingly
ooden spoons on tables and
ordering point, allowing customers to find
lucrative sales opportunity with an increase
consumers waving their arms to
their own tables, as well as large areas
in consumers, in particular young people,
waiters may soon be a thing of
with outdoor seating and mixed dining and
who are opting to eat out more frequently.
the past thanks to Call System Technology
drinking areas.
You will be able to take away with you some
(CST) who have developed a device to ensure
The table tags are also water resistant, easy
truly valuable insights from this event which
that meals reach the right table.
to use and easily charged up whilst the
will ensure that you will continue to see your
Vuze comprises a small electronic tag, which
system itself is simple to set up and run.
sales soar.
is given to the customer upon placing their
Efficiency will be noticeably improved,
order. This interacts with a device located
guaranteeing an all round pleasant
The lunch! trade show will be held in
on each table, transmitting the customer’s
dining experience.
Islington, London over 26th-27th September.
food is ready to be served. This is ideal for
For more information please visit
For more information and to register for
establishments which operate from a central
www.call-systems.com.
the event, visit: www.lunchshow.co.uk.
location to your waiting staff when the
Take stock magazine 11
FOOD & DRINK
Meat & Poultry Special
Everything
but the squeal
value and more taste,” says Tony Reilly,
Managing Director. And the change of season is the perfect time for your customers to get their chops around these slow-cooked, appetising meals. Not only are they more sustainable, there is far more choice to tickle our taste buds. “Cuts like pork belly and ox cheeks are more interesting to cook and have much more flavour,” says Rupert Rowley, head chef at Over the past 12 months, foodservice
Derbyshire hotel Fischers. “You can play
wholesaler Holdsworth has received requests
around with them and be more adventurous.”
ranging from pig ears, pig tails, trotters, lamb
But it takes culinary magic to produce a
tongues, sweetbreads, ox cheeks, beef bone
meal that diners will be drooling over.
marrow and even duck's feet.
“Low cost ingredients provide a higher
“We have noticed a slight increase in 'cheaper
gross profit but more often require longer
cuts' sales and the demand for creating a new
preparation time, a higher level of skill,
meat dish with less costs involved,” says David
and energy in cooking that many prime
Wood, Butchery Operations Manager. “The
cuts don't necessarily require,” adds
good old fashioned 'cheap cuts' like belly
Gordon Cartwright.
pork, shoulders of lamb or lip-smacking ox tail, are great meals on a winters day.” Scotland-based supplier Food Options has invested £150k into a 2500 square feet
Chicken Liver Parfait by Paul Foster, head chef at Tuddenham Mill
factory in Livingston and now provides fresh meat alongside its 2000 chilled, frozen and ambient products. “We've seen an increased demand for Belly
Ingredients
Pork and Feather Blade. These cuts are used by good chefs who know they get better
Chicken livers 1 kilo, soaked in milk for
Reasons to give it a go 1 Great skill to use and pass to the next generation of chefs 2 Cheaper cuts generally have greater flavour than prime cuts
24 hours and drained Butter 600g, melted Red wine 300ml, reduced to a syrup Eggs 7 Sea salt
Method n Ensure all ingredients are at room temperature.
3 Great for the profit margin
n Blend the chicken livers with the red wine and eggs, and emulsify in the butter.
Take Stock's Tips 1 Understand fully Understanding the cooking process
hen I used to watch my granny
W
Now, everything from the nose to the tail
for the cut you've chosen in advance
devour the parson's nose with
is cooked. In truth, every part but the squeal.
will save you making costly mistakes.
as much pleasure as a dieter
“More than ever before chefs are seeking out
Seek out dependable recipes from
demolishing a chocolate bar, I never gave
flavour and many of the cheaper cuts provide
chefs in your peer set and don't feel
to embrace the new
it a second thought - until I found out what
this in abundance,” says Gordon Cartwright
disheartened if you don't get it right
it was!
of Visionary Dining. “Historically all we ever
first time. See the introduction to new
trend of cheaper cuts
But in these tough times, we've had to revert
used to eat was the low-cost cuts, so there's
ingredients as valuable development
back to the good old days when nothing
a wonderful sense of nostalgia in enjoying
time so you can eventually get the dish
was wasted. Chefs no longer have the luxury
ingredients almost encoded into our DNA.”
right for your customers.
With the change in season, what better time
sweeping the kitchen... 12 46Take Takestock stockmagazine magazine
of using just prime cuts.
2 Prepare your prep
Decide how much of the preparation you're
going to undertake. For example, are
you going to butcher pigs' cheeks direct
from a whole pig's head, or buy the cheeks
in separately and pre-prepared?
Cheaper cuts come in a variety of formats
from the simple to the complex and they
are costed accordingly.
3 Start small Initially, why not start using cheaper
cuts as a garnish to get experience.
Try tempura of chicken oyster on a fish
dish or crispy chicken skin rendered
down into delicious crisps.
n Season with sea salt and pass through a fine sieve, pour into a lined terrine mould and bake in a water bath with the oven set to 75°C.
n Cook for around 1 hour until it has reached 56°C in the centre. It should have a steady wobble when shaken like a perfectly cooked crème brûlée.
n Remove from the oven and place into the fridge to set for 12 hours.
n When ready, remove from the mould very gently, slice and trim off the edges to serve.
Take stock magazine 13
Braised Duck Hearts with Crispy Rice 65% of people said they wanted to see roast dinners on menus throughout the week,* that’s why Knorr Gravy is excited to be sponsoring British Roast Dinner Week.
by Paul Foster, head chef at Tuddenham Mill
Claim your FREE sample sachet at www.britishroast dinnerweek.co.uk *Source: OnePoll Gravy Survey, Jan 2012 n=2,000.
Tastes than the leading competitor and gluten free UK chefs were asked to blind taste test Knorr Gravy Granules and the foodservice leading brand competitor gravy granules. They were asked to rate the taste of each product using a scale of 1-7 where 1=very poor and 7=excellent. Knorr achieved an average score of 4.6. The leading competitor received an average score of 3.4.
Serves 4
Ingredients Duck hearts 12 Elderflower heads 4 Vinegar 100ml Sugar 50g Chicken stock reduced brown 50g Butter 50g Double cream 100ml Sunflower oil 300ml
Source: Partner Research November 2011, 68 chefs.
Pine needles 50g Fennel 1 Lemon 1
For more detailed results see
www.unileverfoodsolutions.co.uk
Wild rice 50g Sunflower oil 400ml
Method n Bring the vinegar and sugar to the boil,
n Trim any sinew off the duck hearts and
add the elderflower and leave to infuse for 1
sauté in the butter until lightly golden, ensure
hour, pass the vinegar, and add the chicken
you they are kept very rare. Leave to rest for
stock and reduce to a syrup like consistency.
5 minutes.
n Blanch the pine needles in boiling water
n Bring the glaze to the boil and add the
for 20 seconds and chill in ice water. Blend into the 300ml sunflower oil until a smooth bright green oil and pass through a cloth.
n Slice the fennel lengthways and season with sea salt and a small squeeze of lemon juice. Heat the 400ml of oil to 210°C and fry the rice for 5 seconds until all popped. Drain
duck hearts. Cook for 30 seconds so they have a slightly sticky coating. Remove and dish them out evenly into the bowls, adding a little glaze, 1tsp of pine oil and 1tsp of cream to each one. Sprinkle over the crispy rice, add two slices of fennel, then finish with the chickweed.
and season with sea salt.
Sea salt Chickweed to finish
Take stock magazine 15
FORaGING
Berry heaven Autumn is drawing in, and berries are in plentiful supply and bursting with flavour.
A
Ambrosia is staging its biggest ever foodservice give-away with hundreds of prizes up for grabs. Winning is easy… Once you’ve purchased your Ambrosia Rice or Custard pots from your wholesaler, log on to www.premierfoodservice.co.uk/potofgold, enter your details and click to see if you’re a winner.
bundant throughout the UK,
have ample opportunity to pick and enjoy
blackberries are easy to find and
them at this time of the year. Store them in
even easier to use. Take an afternoon
the fridge - or freezer - and wash them when
to reap the bounty from the hedgerows, and
they’re ready to use, not before.
see how well this versatile fruit can work for
Ideal in a classic British dessert, such as
you. As the air begins to cool and the leaves
crumble, you can also preserve the current
start to turn, it can feel sad to say goodbye to
glut as jam or jelly to enjoy throughout
the warm summer months. However, autumn
the year.
brings its own charms, and foraging at this
Their sharp, fruity flavour also works well in
time of year can uncover some real gems.
a sauce with rich game or even as a glaze
The hedgerows are starting to groan under
for venison. Or replace traditional apple
the weight of ripening berries. These are
with blackberries to accompany roast pork.
some of the best of foraged food: sweet,
And after a hard day foraging, you can
sharp and bursting with natural flavour, you’ll
always relax with a crisp bramble cocktail
be hard pressed to find a better embodiment
- a refreshing mix of gin, lemon juice, sugar
of the rich taste of autumn. Blackberries must
syrup and blackberry served in tumbler
be some of the most common, and you’ll
filled with ice.
Get creative n Combine with feta and melon as a
refreshing salad.
n Serve as a sauce with spiced grilled
duck or pork ribs.
n Replace traditional strawberries
with blackberries for a new take on
Eton Mess.
n Add blackberries to traditional
cocktails to create a twist on a classic.
n Try a blackberry mojito or a pineapple
and blackberry sidecar.
For more information please visit: www.premierfoodservice.co.uk/potofgold @PremierFoods _ FS Competition open from 1st September – 31st October 2013. T&C’s apply. Please visit website for further information.
Take stock magazine 17
features
Sunrise to sunset Once only used at weddings and wakes, buffets are now a regular choice for the hungry diner. Mitchells & Butlers’ Crown Carveries started with an all-day roast dinner and then decided to introduce a carvery to its breakfast menu and make additional revenue from a traditionally quiet time. After a trial, the breakfast buffet proved popular and profitable and it’s now available in 90 pubs across the UK. For £2.99 customers can help themselves to a full English or Vegetarian breakfast. The company said that the buffet breakfast has enabled them to reach new guests through offering a different dining experience.
Booming
Buffets Gone are the days of soggy sausage rolls and pineapple on
a stick. Today, the buffet is bigger and better than ever before.
18 10 Take stock magazine
All-you-can-eat The Buffet Place featured in Brewer Fayre pubs have proved profitable. Whitbread rolled out the all-you-can-eat concept in 2010 and it includes a self-service counter and themed nights which include a Curry Night, Chip Shop Night and Chinese Night. Amanda Barnett from Brewers Fayre says, "The Buffet Place has been really successful in driving covers and offers a great value price point.”
Variety is the spice
Unlimited customer choice
The Red Hot World Buffet chain has
A buffet’s success is down to giving the
restaurants in seven cities throughout the
customer choice. As Red Hot World Buffet’s
UK. With kitchens dedicated to global
head chef Deepak Bahuguna explains,
cuisine, the chain proves that this popular
“There are no rules or limitations with this
style of dining isn't limited to just English
style of dining. The customer defines the
food. Their Indian kitchen whips up hundreds
experience they crave by deciding what goes
of custom-made specialities, and an
on their plate. It enables them to try new foods
eight-metre sushi counter offers a constant
or a mismatch of them all in the one place.”
supply of freshly rolled sushi. This is in
Mitchells & Butlers puts the success of its
addition to a gourmet burger counter,
breakfast buffet down to the fact that the
Italian kitchen, Thai and Chinese kitchens,
customer chooses what they want rather than
kids station and patisserie section.
having that choice made. They can build their
Director Helen Dhaliwal, who launched
own breakfast meal, just the way they want it.
the first Red Hot World Buffet venue, explains, “We revolutionised the idea of a buffet to offer freshly-cooked global cuisine at great value. We’ve painstakingly researched every element of what makes a great dining experience, from the type of food on offer to how it’s cooked, the price and the surroundings.”
The price is right
Eating establishments of all types are
The fixed cost of buffets appeals to both
adopting the self-service format and a
caterers and consumers. The majority of
dedicated high street chain concentrates
dishes can be prepared ahead and the diner
solely on this concept. So, now is the time
believes they are getting far more for their
to embrace the good old fashion spread
money. But with add ons, like drinks, it is the
and reap the rewards.
caterer who is winning.
of Advantages
a buffet:
ght options n Theme ni aff costs n Reduce st profit n High gross ities nal opportun n Promotio s service hour n Extended
Take stock magazine 19
features
The
Price is Right I
f you have ever fretted over whether your customers will stomach a price increase to
your menu then sit back and feast your eyes on what some restaurants get away with charging.
California Capitol City Dawg
Samundari Khazana
Take Stock looks at the some of the world’s most expensive dishes!
Currying Favour
Salad Days
Topping the spice list at London’s Bombay
What could be nicer at this time of year than
Brasserie is a princely curry fit for a
a good old-fashioned ham salad on your
maharajah. The wallet-busting Samundari
menu? Find £1,725, and you could raise your
Khazana (translation: seafood treasure)
game by ordering a 15lb Albarragena Jamon
curry will set you back a pricey £2,058
Iberico de Bellota from Spain. The pigs the
per portion. What makes it so expensive?
meat comes from are fed on only acorns and
Sugar Rush
It contains Devon crab, white truffle, Beluga
roots to give the ham a distinctive flavour.
A bun that breaks the bank? To provide
caviar, gold leaf, Scottish lobster coated in
It is then cured for three years before being
gamblers with an energy-boosting sugar
gold, four abalones and four quail eggs.
put in a wooden box with an apron, both
rush, Sweet Surrender at the Palazzo, Las
handmade by a Spanish tailor. Each ham
Vegas serves a £482 Decadence D’Or
comes with its own DNA certificate
cupcake. Created by Chef Olivier Dubreuil,
confirming its authenticity so there are
this is an iced bun with chocolate made
no worries over the supply chain! All this
from Venezuela’s rare Porcelana Criollo bean,
for only £116 per pound.
topped with Tahitian gold vanilla caviar and
Sky High Pie In 2005, The Fence Gate Inn in Fence, Lancashire created a gourmet steak and mushroom pie for a particularly
of Wagyu beef fillet, Chinese matsutake pound, winter black truffles and French
And finally, as pricey as liquid gold is a Albarragena Jamon Iberico de Bellota
Rothschild (a £1,119 per bottle red) and the
Dog Gone It
crust is covered in edible gold leaf. A side
If you thought hotdogs were cheap nosh,
In the Soup
water buffalo mozzarella.
Sup Up
mushrooms that cost around £257 per
of chips is extra!
gold leaf, the pizza is topped with organic
hand blown sugar fleur-de-lis.
per slice. Why? It contains £560 worth
bottles of vintage 1982 Chateau Mouton
from Piemonte. Besides truffle and 24 carat
de Remy Martin Cognac and comes in a
cost an eye-watering £9,171, or £1,145
£103 a pound. Its gravy is made with two
May - the truffle season. Truffles are flown in
edible gold flakes. It also includes Louis XII
well-heeled customer. This pricey pastry
bluefoot mushrooms, which go for around
It’s only available from October through to
think posh. The now-closed Capitol Dawg restaurant in Sacramento sold its California Capitol City Dawg (hot dog) for an upscale
A simple bowl of soup for lunch? At Kai
£94. Why? It’s a three-quarters of a pound,
Mayfair, London, a dish of its 'Buddha
18inch, all beef sausage that’s served with
Jumped Over the Wall' soup will cost
French mustard, garlic and herb mayo,
diners a pocket-lightening £108 a dish. It
sautéed shallots, mixed baby greens,
contains shark’s fin, abalone, Japanese flower
applewood smoked uncured bacon,
mushroom, sea cucumber, dried scallops,
Swedish moose cheese (it costs £129 per
chicken, hunan ham, pork and ginseng.
pound), tomato, dried cranberries, pepper
cocktail at the Playboy Club in London. The cocktail known as ‘Salvatore’s Legacy’ is a knockout £5,500 a shot and is officially recognised by the Guinness Book of World Records as the world’s most expensive. Its creator is Salvatore Calabrese, who concocted the drink from a mixture of rare booze - 1788 Clos de Griffier Vieux Cognac, 1770 Kummel Liqueur, 1860 Dubb Orange Curacao and early 20th century Angostura Bitters.
Salvatore’s Legacy
and a basil olive oil/cranberry-pear-coconut 'Buddha Jumped Over the Wall' soup
Decadence D’Or cupcake in Sweet Surrender at the Palazzo
balsamic vinaigrette in a herb focaccia roll toasted in white truffle butter. Tasty.
Pizza the Action Forget the margherita, if you want to increase your pizza margins, let Margo’s in Malta be your inspiration. It serves a white truffle and gold pizza for £1,556.
20 Take stock magazine
Take stock magazine 21
Tell us about your second book... I cook different things at different times which was the inspiration behind The Way I Cook. It's divided into chapters, such as, For Family and Friends, On Rainy Days, When the Sun is Shining...
Was this more nerve-racking than your first book? It's funny as when writing a second book there's quite a bit of pressure especially as the first did so well, but I loved writing it and I hope that people love cooking from it.
How does this differ from your first? That was a collection of recipes from my mum and friends and family. My mum passed away when I was 16 so it was influenced by my memories of her cooking as food was a big part of family life. My new one is along the same lines with explanations on why I've chosen certain recipes, but they are arranged into different chapters identified by the way I like to cook at certain times.
zone. My final three I was judged on were; goats cheese and red onion tart with thyme pastry served with red onion marmalade and a rocket salad, pan-fried monkfish with a butternut squash fondant and a dessert of almond panna cotta with poached tamarillos
Where do you like to eat out in the UK and what's your favourite restaurant abroad? When I go abroad I like to discover little restaurants but I do love Thomas Keller's
and berries.
restaurant Per Se at Columbus Circle on
Do you think there are similiarities between being an actress and a chef?
New York. There are so many in the UK but
I think they are very different disciplines. I'm still passionate about being an actor but my love of food has opened up so many new opportunities.
Have you had any cooking disasters? A few years ago I was cooking for a dinner party and making a meatball dish of Nigella's. I decided to do it in a slow cooker and it didn't cook so for some reason I put it on the hob where it then exploded!
the Fourth Floor of the Time Warner Center, I love Barrafina and the Opera Tavern.
What ingredient/product could you not live without? Marmite! I add a teaspoon to chilli, cottage pie, stocks and all sorts of things.
What is going to be the hit dish for Autumn? In terms of what I like to cook, then it will be the classics like venison, celeric and apple puree. While my comfort food is chicken-fried steak and creamed corn with mashed potato.
What's your signature dish? My family favourite is a roast dinner but I also
What's your earliest food memory? My mum cooking; hearing the knife on the chopping board and her wedding ring
Actress Lisa Faulkner was crowned Celebrity MasterChef in 2010. A mum to Billie, six, and dating John Torode, after the success of her debut book 'Recipes from my Mother to my Daughter' her second book 'The Way I Cook' is out in September...
as such, I just like to cook different dishes for the way I feel at that moment.
shaped the pastry. I've now got that glass
Who do you think is a better cook between you and John?!
rolling pin and it is my secret weapon in
John obviously! After I won MasterChef I
the art of pastry.
worked at the kitchens at Smiths of Smithfield
tinkling against her glass rolling pin as she
We Grill
love steak. I don't think I have a signature dish
to gain experience and saw how incredibly
What made you appear on MasterChef?
talented he is.
came up I thought I'd spend a couple of nice
What does your daughter like you to cook?
days filming, meeting John and Gregg and
She enjoys helping me in the kitchen and
of course cooking, which I loved. But as I got
loves food so I'm really lucky that I don't have
through each round I suddenly realised how
too much of a problem with her getting to
serious it is. They throw you in at the deep
eat. She doesn't eat chips, but although she
end and I had to cook in working restaurants,
isn't a biggest fan of fish she does like my
the Orient Express and in a Chateux in Paris.
fish cakes!
I love the series and when the opportunity
It was the most amazing experience and has opened so many doors.
What dishes helped you be crowned winner? There were so many which taught me processes, skills and of course boosted
What's your guilty pleasure? Chocolate or cheese. I love all kinds of cheese but there is one that tops the rest; a brie with truffles in which I got from Le Fromagerie for one Christmas - but I ate it before then!
The Way I Cook is out 26th September published by Simon & Schuster priced ÂŁ20. Follow Lisa on Twitter @lisafaulkner1 or log onto her website www.lisafaulkner.co.uk
my confidence as I was out of my comfort 22 34 Take stock magazine
Take stock magazine 23 35
It’s essential you don’t risk your reputation on the quality of your stock Stock is one of the cornerstones of a good kitchen. Whatever dish you are preparing, your choice of stock can make or
It’s a proven scientific fact that we eat with our eyes, given that how a dish looks is usually the first sensory criterion by which we judge it.
break it. In pursuit of the perfect stock, professional chefs are turning to the specialists to recreate that elusive kitchen-made taste and performance.
A
Fifteen years of technical know-how and first hand chef experience have gone into developing our comprehensive range of stocks, jus, gravies and glaces.
nd here in the Take Stock office, our
Each issue, our creative team will pick the
appetites have been well and truly
starter, main and pud they would most like
whetted by a visual feast of photos,
to eat, based purely on looks.
which our Twitter followers have sent in using #FeedYourEyes.
So don’t leave your choice of stocks to chance: See what Essential Cuisine brings to the table.
Call 01606 541 490, or visit www.essentialcuisine.com for Free Samples.
The winners from the last edition were; Jan Bretschneider for her spring pea salad,
They show a colourful array of delicious
Cevat Robert Elat for his monkfish and
looking starters, mains and desserts, all
Philip Yeomans for his strawberry
created by you, our very talented readers.
mascarpone delice.
We’ve pinned the most appetising photos
If you fancy being a Feed Your Eyes champ
on our Take Stock Magazine Pinterest board
- or even winner - in the next Take Stock,
under Feed Your Eyes - Starters, Feed Your
then photograph your chosen dish which
Eyes - Mains and Feed Your Eyes - Desserts.
you believe will have us drooling with desire.
To see them, simply log on to Pinterest and
The winners’ certificates will be hand
type in Take Stock Magazine.
delivered by their local wholesalers.
Send it to us on Twitter @TakeStockMag with #FeedYourEyes.
Take stock magazine 25
The Winners Ken Harker @gastrocat81
What a stunning display of food! This dish couldn’t help but draw attention. The flowers add an extra twist of vibrancy to an already exciting starter.
Winner MAINS
Winner
STARTERS
Gavin Groombridge @GavinGrooma
It’s the perfect balance between the warming meat and bright vegetables that attracted us to this plate. Just looking at it feels satisfying.
Welcome to Take Stock’s regular patisserie section! Sponsored by Tate and Lyle and inspired by our loyal Twitter followers, Perfect Patisserie brings you the latest trends, recipes, and ideas to keep your business sweet. In this edition we bring you a mouth-watering recipe from top pastry chef Sarah Hartnett, discover the new superfood maple syrup and look at the tasty trend of the cronut which is sweeping the nation.
Connor Carway @Chef_Carway
There’s a riot of colour in this carefully constructed dessert. It’s rich and vivid and just begs to be eaten.
28 Take stock magazine
Winner
DESSERTS
Enjoy!
SPONSORED BY
Take stock magazine 29
PATISSERIE
Super
Sweet The thought of pancakes slathered in yummy maple syrup always makes the Take Stock team drool.
S
o, imagine our delight when we heard that the sweet liquid has now been billed a superfood – meaning we no longer need an excuse to
eat it! Despite its high sugar content, maple syrup contains high levels of antioxidants that boost the immune system. Its characteristic earthy sweet taste comes from the raw ingredient: the sap of black and red maple trees that grow in abundance in Canada. Its antioxidant content includes compounds that
Typical uses n Replace table sugar as sweetener n Add to porridge n Gives a unique taste to tea and coffee n Used by pastry chefs to create desserts and
pastries such as maple syrup pecan plait
could help manage Type 2 diabetes, and act as an
More unusual uses
anti-cancer and anti-inflammatory agents. Described
n Add it with cinnamon to puréed cooked
by scientists in America as a ‘one-stop shop’ because of these compounds, it's also an excellent source of the trace mineral manganese and zinc.
How’s it made? The process begins with tapping (piercing) the maple tree, which allows the sap to run out freely. The fresh sap is clear, tasteless and very low in sugar. It is then boiled to evaporate the water and the concentrated syrup that’s produced has the characteristic maple flavour, colour and a sugar content of 60 per cent.
sweet potatoes
n Combine with orange juice and soy sauce as a
marinade for baked tofu or tempeh
n Treat for the kids: spread peanut butter on a piece
of whole wheat toast, top with sliced bananas and
drizzle over maple syrup
n Add to bacon at breakfast Lyle’s Golden Syrup maple flavour is now available.
Take stock magazine 31
PATISSERIE
Sarah Hartnett, head pastry chef at The Park Lane Hotel, London shares her recipe for a maple banana compote and ice cream.
It’s in the Mix We know about hybrid cars, we’ve heard mashups, we’ve even seen a liger. Well now is the time of hybrid desserts. Ginger ice cream
Ingredients
Egg yolks 120ml Granulated sugar 1 cup Salt 3g Milk 2¼ cups Whipping cream 2¼ cups Ginger 30g chopped
Method n Mix the milk, salt, chopped ginger and cream together and bring to the boil with half of the sugar. Leave to infuse for 20 minutes.
n Whisk the egg yolks and remaining half of the sugar together. Pour the milk/
Compote
Method
Ingredients
n Bring the brown sugar, maple syrup,
Bananas 5 Demerara brown sugar 45g Orange juice 1½ cups Maple syrup ½ cup Lemon juice 5ml Salt 2g Dark rum 125ml Unsalted butter 50g Pecan nuts 25g toasted, chopped Raisins optional
lemon juice, orange juice, rum and salt to the boil. n Reduce by half then add butter.
cream and ginger onto the egg yolks, and mix well.
As the ‘cronut’ continues to take the world
Piggy-back onto this hybrid trend and you
Keeping on trend through innovation will
by storm, we are gradually seeing more
could see your sales rise. A hybrid dessert
always be a hit with your customers, but
and more exciting and creative hybrids of
will be a welcomed addition to any dessert
drawing from a popular trend to create
desserts and pastries making their way to
menu and breathe new life into your offer.
something of your own will really capture
centre-shelf. Don’t let this opportunity
Now is the perfect time to begin developing
their attention. As Colin puts it, “We have
pass you by; start mixing up your recipes.
your hybrid treats; think mutated Halloween
an Italian theme, but are open to trying
If you haven’t already heard of the cronut, it’s
treats or more festive fusions in the run
interesting things. We might not make a
a crossbreed of a donut and a croissant. And
up to Christmas. Colin says, “A good way
cronut, but it might encourage us to think
customers of the Dominique Ansel Bakery
to experiment is to think about two things
about how we could adapt Italian dessert
in New York City can’t get enough. Here
you like and how they might complement
in an innovative way.”
in the UK, bakeries have begun trying
each other, rather than being wacky for
out variations of their own, such as the
wacky's sake. I love meringue and cupcakes.
‘duffin’ and the ‘townie’ developed by Bea’s
How about a cupcake with the sponge
of Bloomsbury Bakery in London. If you
hollowed out, and filled with a melon-
can’t guess, these are donuts combined
ball-sized meringue?
with muffins and brownie tarts.
You could even pipe a bit of amarena
Customers love to know that where
cherry juice in there.”
developing its offerings. The family-run bakery in Easingwold, Dough recently created something special of its own chocolate bread - brought back into
to an anglaise (82°c). Strain into a bowl
production due to popular demand.
and cool before churning.
Dough’s owner Colin Poma-Young
n Chop bananas roughly and add to the maple mixture. Cook until softened
Spoon the banana maple compote into
slightly, then add chopped pecan nuts.
a bowl, put a scoop of ginger ice cream on top and sprinkle with maple roasted pecan nuts.
Follow Dough on Twitter @DoughYork.
they eat is innovative and continuously
n Return to a clean saucepan, and cook
To serve:
Ultimately, the bottom line is: don’t get stale.
explains, “People love a fad, a trend, a craze. That's how they become trends. People want to try the exclusive new 'thing', and this, coupled with the democratisation of food and social media, means it's accessible to everyone.”
Townie photo at top of page from Bea’s of Bloomsbury Bakery
32 Take stock magazine
Take stock magazine 33
PATISSERIE
A Perfect Partnership by Debbie Mortensen Ingredients Crust
Method
For
n Preheat oven to 400ºF. Lightly grease
n Whip cream cheese in a medium
Water 1 cup
a 9" x 13" glass baking pan.
Butter 1/2 cup
For
Flour 1 cup Large eggs 4 large
Filling Cream cheese 8oz package, softened
the Eclair Crust
n In a medium saucepan, melt butter in water and bring to a boil. Remove
bowl. In separate bowl make vanilla pudding by beating the pudding mix and the milk for 3 minutes and put in the fridge until set.
n Make sure pudding is thick before
from heat.
mixing in with cream cheese.
n Stir in flour. Mix in one egg at a
n Slowly add pudding to cream cheese,
Vanilla instant pudding 1 large box
time, mixing completely before adding
5.1oz
another egg.
Milk 3 cups
the Filling
n Spread mixture into pan, covering the
Topping
bottom and sides evenly. Debbie says "If
Whipped cream/chocolate sauce
won't be able to get the mixture to stay
the sides of your pan are too greased you up the sides so make sure to just lightly grease. No big deal but I like the crust to go up the sides a bit."
n Bake for 30-40 minutes or until golden brown. You may want to check it occasionally-you don't want to overcook the crust, it will ruin the cake! Remove from oven and let cool.
mixing until there are no lumps. Allow to cool in fridge.
n When the crust is completely cooled, pour filling in.
n Top with layer of whipped cream however thick you want it and serve with a drizzle chocolate syrup. Source: www.the-girl-who-ate-everything.com
Cake and Tea
Everybody loves a good cuppa. And everyone loves cake. And thanks to Tetley, you can now make sure you get the combo spot on!
T
etley have launched The Tea Academy; an online resource that offers caterers an education in all
things tea. The idea behind the scheme is to create a community made up of those in foodservice who are passionate about tea and serving it the right way. In other words, enabling the nation’s favourite drink to complement the food you eat. To help caterers make the most out of their tea and food combinations, they’ve brought in Craft Guild of Chefs member and professional chef, Lee Maycock to put together a pairings menu. This tutorial section of the site reveals some interesting combinations which will certainly intrigue and please your customers if you try them out on your menus. Pairing your selection of teas with your patisserie offerings will create a whole new taste experience for your customers. The Academy provides caterers and businesses with insights and suggestions about how to cater to certain trends and consumer demands. Follow them at @TetleyTeaOOH.
You can also sign up to a monthly e-Newsletter which will provide you with more up-to-date education on tea blends as well as news on current trends, helping you get your offerings down to a ‘tea’. Take a look for yourself at www.tetleyteaacademy.co.uk.
Lee Maycock’s perfect pairing n Black Tea with Chocolate Truffles n Black Tea with Chocolate and
Orange Tart
n Earl Grey with Lemon and Poppy
Seed Muffin
n Camomile with Carrot and
Walnut Cake
n Camomile with Yorkshire Parkin n Redbush with Baklava
34 Take stock magazine
Take stock magazine 35
FOOD & DRINK
Ginger Cheer! Brits are returning to the taste of their childhood as ginger beer is back and taking centre stage in the drinks market.
H
ealth-conscious consumers have a thirst for natural ingredients and nostalgic flavours, so this additive-
free age-old recipe is just the tonic. And as the popularity of yesteryear drinks soars, it proves that classic tastes and flavours are the best. So, whatever the form - soft drink, tea or alcoholic version - ginger is here to stay!
Bottled brews There has been an explosion of bottled alcoholic ginger drinks. Market leader Halewood International which manufactures Crabbie’s, estimates that its share of the market alone is worth £105 million in
Ginger Beer, which is botanically brewed, is
annual sales. Recent innovations have
now widely available. As brand manager John
seen additional flavours combined with
Carslake says, “Ginger has a wide variety of
ginger to make raspberry and strawberry
flavour twists and the increasing consumer
and lime ginger beer. Further extensions
demand for low-calorie drinks options will no
have seen lager combined with ginger:
doubt encourage numerous products aimed
Carling’s lager with a hint of ginger was
at satisfying this desire.”
launched this summer together with Ginger Joe’s, a ginger wine. As we approach autumn
Food matching
and winter, alcoholic mulled ginger wine is
The trend for ginger drinks is now spreading
a unique alternative that’s perfect for the colder months.
Soft drinks
to beer and food matching. Sharp’s brewery’s Chalky’s Bite, named after Rick Stein’s dog and created in collaboration with the chef, is specifically matched to Asian and seafood
Ginger beer is also appearing more in cafes,
dishes. Chef Mark Hix, owner of Hix
garden centres, restaurants and pubs as
restaurant in London's Soho, recommends
customers demand more variety in soft
Luscombe Hot Ginger Beer to accompany
drinks. Market leading Fentimans Traditional
his smoked salmon dish.
Recipe suggestion: How To Make A Shirley Temple Put some ice cubes into a glass. Add two parts ginger ale, one part orange juice, a teaspoon of grenadine and stir. Garnish with maraschino cherries and a slice of orange.
Take stock magazine 37
Eric Chavot's grilled mackeral & potato salad Matthew Fort Guardian Food & Drink editor
Rupert Rowley - Head Chef at Fischer's
Adam Brown - Head chef at award-winning Brockencote Hall
Eric Chavot's steak tartare
Skills for chefs conference
Rupert Rowley
Cooking up a storm
July's highly-anticipated Skills for Chefs conference didn't fail to deliver. The two-day event - now in its 16th year - was a huge success and kept us at Take Stock hungry for more...
H
Sheraton Park Lane Hotel, Will Holland,
Restaurant Team of the Year beating
the audience not solely with his culinary skills,
head chef of La Bécasse, and one of the
East Kent College, Hopwood Hall,
but with a humorous and engaging tale about
UK's best young Michelin-starred chefs, and
Liverpool Community College and Stoke
his career.
Adam Brown, head chef of Brockencote Hall.
By Nayland Hotel.
Hot on his heels was former pupil of the
And the day came to a perfect end with
“Everyone involved did a fabulous job
college and local boy Rupert Rowley.
a closing speech by world-renowned
and the feedback has been exceptional,”
restaurant critic Matthew Fort. The Great
said David McKown, director of Skills for
The Head Chef at Fischers, Baslow Hall,
British Menu judge delivered an insightful
Chefs.”Delegates left feeling inspired with
wowed the audience as he prepared his
speech on social media, prior to the Annual
new ideas and innovations.”
English rose veal dish followed by his
Closing Dinner held in the stunning Firth Hall. For more information
delicious chocolate tree trunk dessert.
eld at Sheffield City College on
This was followed by demonstrations
That evening, 'A Night at the Museum,' was
Wednesday 10th and Thursday
from Michelin-starred chefs Sat Bains from
held at Kelham Island Museum. Presented by
11th the event featured an
Restaurant Sat Bains and Adam Simmonds
Andy Gabbistas MCGB, guests feasted on a
explosion of talent.
from Danesfield House.
four-course meal in the unusual setting.
Andrew Bennett, MBE, opened the
Master class sessions were held during the day
Despite some sore heads from the previous
conference with an impressive speech
from James MacKenzie, of The Pipe & Glass
night's celebrations, Thursday's events
about his award-winning career and
Inn, Mick Burke, senior chef lecturer at Sheffield
kicked off with a demonstration from
how the industry has progressed over
City College and Alan Paton, executive head
the charismatic chef Eric Chavot, of
the past 50 years.
chef at Stoke by Nayland Hotel.
Chavot Brassiere.
38 Take stock magazine
The two-Michelin-starred chef entertained
After a Champagne and Canapé reception,
www.skillsforchefs.org.uk
Delegates were spoilt for choice by master
guests enjoyed a five course meal and it
Alternatively, please
class sessions from Sarah Hartnett,
was here that Sheffield City College was
call 0114 222 8907
award-winning head pastry chef at the
announced winner of the 2013 Young
Rupert Rowley's English rose veal
Sarah Hartnett Head pastry chef at The Park Lane hotel
Rupert Rowley's chocolate tree trunk
Take stock magazine 39
FEATURES
Deck
your halls The importance of kerb appeal Your festive feel should start from the doorstep. Decorating the outside of your
Before we know
premises has proven to attract trade and
it we'll be suffocated
is just as important as what's waiting for them inside. The American obsession of
by the sound of Slade
decorating externally has come across the
and joyful revellers
water and drawn us in. Christmas is the one time of year you can indulge and have fun,
wearing paper hats.
so enjoy decorating your premises. You really will reap the rewards. By creating a fantastic atmosphere your tills are bound to be ringing this Christmas.
Key trends Elegance and luxury are key this year, according to leading interior designer Kathryn Hill, with jewel tones such as aubergine, gold and crimson being the top colours. Kathryn explains, “Festive decorations are to get an exotic flair as designers embrace a Dr. Zhivago-inspired aesthetic and seek a decadent look. The shift is partly due to the recession and people’s need to indulge in sophistication and luxury. Christmas is one time when we all like to enjoy high style, rich details, luxurious finishes and sparkle.” Natural materials like pine cones and acorns are set to be popular too. The rustic approach was a main trend at the Christmasworld show in Frankfurt this year where the main display was ‘fantasy forest.’ This combined natural products with finely patterned glass and porcelain together with woollen fabrics and felts.
M
ake sure you're more prepared than Santa, and start thinking now about how you are going to
trim up your premises. It's key to a lucrative - and fun - Christmas. To help, Take Stock looks at what decoration trends will bring in the punters and get your jingle bells, and tills, ringing.
40 Take stock magazine
Become the destination
to this. For the past five years it has won
Festive and finance go hand in hand. But
the UK Christmas display’ and each year
how you decorate your business can have long-term effects. Done right, it can attract punters for a Christmas look-see and put you on the festive map for years to come. Barton Grange Garden Centre is savvy
the Garden Centre Association’s ‘Best in attracts visitors from all over the UK, to get into the Christmas spirit. This year's theme has not yet been unveiled.
The Scrooge effect
Christmas design and decorating company, explains, “Customers are looking for small seasonal investments but are willing to purchase more non-seasonal décor that can be dressed up outside of the Christmas period.”
Get in the professionals Trimming up is big business, so many call in the professionals to make sure they get it right. thechristmasdecorators.com is an experienced company that promises to create the perfect festive atmosphere. They aim to come up with a plan which suits and removes the pain of decorating your premises, leaving you to concentrate solely on your customer. Prices start at £600 for a simple indoor decoration scheme which may sound expensive but this equates to just £8 per day over the Christmas period.
Extensions of decorations
Trimming tips n Think who your customers are and
be consistent
The tree may be sparkling but if your tables
n Keep your decor in keeping with
aren't then you're in trouble. Napkins,
Decorations aren't just for Christmas!
place settings, and centre pieces should be
With everyone feeling the pinch, think
decorated too. “If you're catering for a party
seasonal rather than festive, start dressing
or sit down meals you have to think about how
your premises for autumn-winter, but
your tables look,” adds Kathryn Hill.
add some sparkle over Christmas. Some
“Balloons, flowers and other decorations
trimmings, like lights and candles, can be
are key, but everyone loves to pull a cracker
used before and once Christmas is over. Sara
so make sure these are sourced and match
Charlton of Nutcracker Designs, a bespoke
your overall colour scheme.”
your property
n Don't go mad - less can sometime
be more
n Pick a Christmas theme n Stretch your budget with an
autumn-winter theme
Take stock magazine 41
The
Authentic Taste Flavours from
around the world
Spice
up your life! Dried herbs and spices are essential to a good kitchen.
N
ot only do they add flavour to your dishes, they are easily available, convenient to use and have
antioxidant powers too. Here are Take Stock's top 10...
Basil Popular Italian seasoning, source of magnesium with anti-inflammatory and antibacterial characteristics. Great in pesto and white meats; cooking spoils the flavour
Parsley
so add last.
Dubbed the most popular herb, parsley is
Ground paprika
more than a decorative garnish. It contains vitamins K, C, and A. Use in pasta dishes, or sprinkle on fish and chicken.
This versatile spice adds depth and complexity to simple dishes. High in vitamin C, it's best in beef/chicken stews, fish dishes and in
Oregano
dry rubs.
Great antioxidant: one teaspoon equals
Ground cumin
three cups of broccoli. Ideal for Mexican and Mediterranean dishes; try on sliced tomatoes with black pepper and extra virgin olive oil.
Native to the Mediterranean and Asia, cumin contains heart-healthy antioxidants, cuts anaemia risk and fights infections.
Ground turmeric
Use in soups, entrées, salads and curries.
Used for its yellow colour more than its
Thyme
woodsy flavour, turmeric is good source of manganese, iron, and vitamin B6. Add to curries, or to flavour stir-fried veggies or rice.
Two teaspoons contain more than half the dietary reference intake (DRI) of vitamin K. Add to beans, egg and veggies or try with
Curry powder
lamb. Great blended with bay and parsley.
Curry is a mix of many spices including chilli.
Dill
Give dishes a little kick with a mild curry powder or a punch with a hot one. Pick or mix a blend to suit your customers’ taste.
An aromatic herb with a fresh, distinctive aroma containing iron and calcium. Perfect
Today’s Kitchen King range of dried herbs
and quality check at every stage (from
and spices are the essential ingredient
arrival in UK to packing of finished products).
salmon, stews such as borscht, yoghurt
for every cuisine. Our products are all
It’s the authentic taste you want, at the right
and veg.
provenance assured and once they arrive
price and from the British company you can
in Britain, they are processed in our BRC
trust. Exclusively available from your Today’s
'A' grade facility in Northampton. We
member wholesaler.
are the only UK supplier to source, mill,
Order some today!
process and pack all ingredients ourselves
for brightening creamy or salt-cured foods,
Ground white pepper Warm, pungent flavour and hotter than black. A digestif and source of manganese, iron and vitamin K. Works well on the table and
Spice Tips:
On the Shelf Dried herbs and spices do lose their potency, so the way to get the best taste and value out of them is to store them well. Choose tightly sealed containers and store in a cool dark place. Government guidelines ‘best before’ is four years - two years for ground - but the best way to tell whether they are still usable is to taste and smell them.
Let your senses be the judge!
in white sauces, mash, cheese or fish dishes. Take stock magazine 43
TAKE OUR TEST
How Tech Savvy is Your Business? Nothing beats the personal touch when it comes to hospitality, but ignore the onward march of technology and you will get left behind.
Hotspot Hotshots Providing access to high-speed wireless internet (Wi-Fi) lets your customers go online via their laptops, smartphones and games consoles in your outlet. Outlets that provide free Wi-Fi hotspots are big draw to younger and business customers used to constant access to the net. You can use the service to market to these customers by providing loyalty apps to download, plus information or vouchers. Offering online gaming via
T
echnology now touches every part
2013, technology is driving everything.
of your business and is evolving fast.
Two-thirds said technology is likely to
Technology is vital to stay competitive,
add greatest value to their marketing and
attract customers and maximise their spend.
promotional activity, whilst over half think
Operators of even the smallest cafe, bar or
technology will reap benefits via online
restaurant need to understand how the smart
reservations and ordering, and staff training,
use of technology can benefit their bottom
recruitment and communication. Hi-tech
line and improve the customer’s experience.
payment solutions such as contactless
According to 120 senior hospitality execs
payments using mobiles, are cited by a
surveyed in Peach Business Leaders Survey
third of execs as making an impact.
free Wi-Fi keeps kids occupied and is an
Going Mobile
Tech Top 10
Read our guide and rate yourself with our tech trends index...
Wi-Fi with a fee
and deciding where to eat or drink based on
Free Wi-Fi hotspot
proximity, offers, social media reviews and
Wi-Fi hotspot and customer marketing
menus they find on the go via various sites and apps such as Foursquare. Foursquare claims 35 million users and 1.4 million businesses globally; sign up and any offers
Online Booking
Tweets & Likes
your customers, including pictures. Plus, anyone searching online close to your place will get an alert about any specials you offer. Mobile marketing can also be delivered by local Wi-Fi or Bluetooth systems; these will send a marketing message or alert to any Bluetooth or Wi-Fi enabled device such as a camera, phone or portable games console
Web Wonders
No Wi-Fi
With smartphones, people are researching
or info you post automatically gets sent to
So how tech savvy is your business?
added attraction for families.
within a certain proximity.
Nielsen’s Global Online Consumer Survey revealed that 90% of online consumers trust recommendations from people they know and 70% from people they don’t. With people relying on online reviews to choose where to eat and drink, social media such as Facebook, Twitter, Google+ is a must to spread the word and join in the chatter. Get started with a Twitter account and start
No mobile marketing
promoting some offers or specials of the day. Set up a Facebook page and link this to
Websites are a must-have for business
Can your customers book online or
Wi-Fi/Bluetooth marketing
today - even a one pager of essentials
order in advance? Offering these services
Mobile app marketing
such as contact details, location, and menu.
saves you time, cuts costs and gives you
If you have one, make it work harder with an
a marketing opportunity to offer your
Mobile and proximity marketing with data analysis
online reservation or order system and link
customers coupons and incentives to
it to Facebook or Twitter to communicate
book again, info on offers and events,
No social media
with customers. Get it modified for
and to get feedback and recommenda-
Twitter or Facebook
smartphone use and you’ll be promoted
tions on social media. You can also provide
to the Premier League. Some reservation
a game or some fun info. Technology can
Weekly posts
system operators will do this for free if
turn a simple order/reservation service into
you sign up to their service. One operator,
an entertainment destination or promotional
OpenTable said fewer than 10% of
experience to drive customer loyalty,
restaurants who take online reservations
increased spending and interest.
have websites that are optimised for smartphone use. No website Basic website Website with online booking Interactive site, smartphone-friendly 44 Take stock magazine
your website, online reservation program, mobile marketing and Wi-Fi engagement with customers.
Daily updates linked to website and marketing
specials. In the afternoon, tempt with teatime
Digital Menus
traffic and optimising menus to drive sales of certain products increases margins, as
or fitting touch screen consoles to tables
will linking menu items to what’s trending
provide multiple benefits for you and your
on social media or what your customers are
customers. For customers, self-ordering and
saying about you. Check out eMenu from
payment cuts minimum wait time. Digital
Bleep UK and Conceptic Touch UK.
menus give customers lots of information such as specials, promos and nutritional data; in-table consoles can also double up
Printed menus and blackboards
for online gaming or Internet surfing. For the
Digital menu
business, digital menus speed up service,
Online booking
improve order accuracy, cut printing costs
Interactive online services with marketing tools
for the after-school kids crowd. Anticipating
Offering digital menus on tablets or iPads,
No online services Online booking/ordering
specials or smoothies and hot chocolate
and save time on staff briefings on special dishes. Program them to reflect time of day and customer demographic; before 10am
Digital menu and boards programmed for different services Digital menus/in-table consoles integrated with marketing and social media
show only breakfast items and promote lunch Take stock magazine 45
Going Mobile
Stock Taking
The shift from cash to card was big, but soon
Stock taking and ordering can be digital
even plastic will be past it. By 2017, recent
with an automated inventory management
research estimates that more than a quarter
system. If you own or run more than one
of phone users will use their mobiles to pay
outlet, this can be a huge cost saver
bills. Using various systems from iPhone
helping you to avoid wastage and
apps, QR codes, e-gift vouchers and pre-pay
over-ordering of perishables. Racks are
cards, NFC chips, Google wallet and iPhone
automated so you always know when and
5-compatible Apple iWallet, the smartphone
what to order.
times, increase efficiency and since it won’t cut into consumption time the customer will never feel he’s being short changed. Cash only
Order books Computerised inventory Online ordering linked to computerised inventory Automated inventory management
Contactless/ mobile payments
Add up the points you and your business scored in sections 1 to 10 and find your Tech Savvy rating below: Zero points - The Tech-Phobic to the library since you probably don’t own a computer. Ask a librarian or any teenager to log you onto the Internet. Amazing isn’t it! Now search for ‘local computer classes’ and sign up for some - your business will go permanently offline if you don’t.
Cash and Card Pay at table mobile card readers
Big Data
10 points and below - The Crawler At least you know the difference between an iPod and a pea pod, so give yourself
Online Training Online staff training can supplement classroom, in-house and external training, cutting costs whilst raising standards - vital in an industry beset with a high staff turnovers and increasing customer demand for good service. Online training can cover everything from food prep to personnel management and regulatory requirements. No training Online training in internal sessions Web training programs Tailor-made web training, assessments and qualifications
Stock Exchange
With zero points, your best bet is to go
will become a replacement for cash, debit and credit cards. This will speed up transaction
How it all adds up
The
The more technology in your business, the
a pat on the back. Knowledge is power
more opportunity you have to find out about
though so start boning up on technology
what your customers like, what are their
and think about how, where and
habits and how you can get them to keep
when you could start using more new
on spending in your outlet. Big data is all
technology to enhance your business.
about linking all your technology together
First steps: offer customers Wi-Fi, or
to capture, organise and analyse data about
sign-up to Twitter and tweet your
customers, revenues, products, marketing,
daily specials.
staff and management. The more you know about your customers the better you can
20 points and below - The Walker
target your products, marketing, offers and
You can walk the tech walk and are
services to maximise revenue. Once you’ve
already an expert in one area, perhaps
set up your Big Data systems, technology
back of house such as stock control or
does the donkey-work leaving you to think
payments. Get savvy in more areas; use
about results and plan your next killer move.
technology to build better customer
Clean As autumn gets underway, one job that will set you up for the busy season ahead is a deep clean of your kitchen. To do it well will take a day at least, so if you don’t have a closed day, you may have to create one or work overnight.
relationships or find new customers via No data Feedback forms Online booking/ordering and payment data Integrated customer data capture and analysis
website and mobile marketing or social media. Integrate systems so they work harder for the business - and watch sales soar. Up to 30 points - The Flyer Your business is a tech pioneer using every tool to maximise efficiency, customer loyalty and revenue. Fly ahead by using technology to be different: for example some dishes at Heston Blumenthal's The Fat Duck come with a soundtrack on an iPod. As a USP, technology can complement your establishment or simply be fun - as long as it makes you number 1 with your customer.
46 Take stock magazine
Take stock magazine 47
AVAILABLE IN MAJOR WHOLESALERS/ CASH & CARRY OPERATORS
The Stock Exchange
C
leaning experts recommend that you always use good quality, job specific chemicals. Although more expensive
to buy, commercial cleaning products save both time and money in the long run since you use less and they work better and faster - they are also less risky to use because they comply with health and safety regulations for commercial kitchen use. To use these chemicals safely, you and your staff must wear protective gloves and clothing - even safety glasses - and make sure areas are well ventilated during use. Good quality cleaning products will provide protective clothing and safety advice – so go through them with your staff. Products for different purposes will have their own recommendations so to be safe make sure your staff understand the differences. You will also need good quality clean cloths, brushes and mops so stock up on the right tools before you start.
Nightmare ovens Cleaning ovens is the dirtiest job in every kitchen. It’s best to get this done first and then the rest will seem easy. There are oven-cleaning services out there but if you choose to do it yourself, buy the best commercial oven cleaner you can - that way you’ll get it done well in one go. Look for a thixotropic oven cleaning gel for painting on with a high caustic content
PROFESSIONAL STRENGTH FOR PROFESSIONAL CLEANING.
designed to remove stubborn stains on professional grade ovens, griddles, grills and brat pans, fryer exteriors, hoses and gaskets. Wearing protective clothing is a must here as is good ventilation.
Degrease
Steel Care
Grease builds up in a kitchen no matter
To keep stainless steel looking good for
how scrupulous your daily wipe-down
longer, use a special protection spray
routines are. Grease also gets everywhere
every couple of months. First degrease
from the tops of cabinets to pipe work,
your appliances or cabinets, or clean using a
walls and appliances.
sanitising cleanser to kill germs. Once dry,
There are industrial strength multi-purpose
spray on the stainless steel clean and protect
degreasers available and the best ones need
spray and leave to dry. You can leave as is or
to be diluted with water for use. These allow
buff up to a high shine if you prefer. As well
you to create more concentrated formulas
as protecting the steel and looking good,
for heavy grease areas such as around
these products also make your steel-ware
cookers, ovens and extraction fan units and
easier to clean in the future.
cooking utensils, and weaker solutions for general cleaning of walls, doors, cabinets and surfaces. Scouring pads are useful on areas where grease is harder to remove. Most degreasers need to be rinsed off with plain water and left to dry. However, you can also finish up with an anti-bacterial solution to kill any remaining germs.
Top Tips n Invest in commercial strength cleaners
n Use the right product for the
Floor to ceiling
right job
It is vital for deep cleaning walls and floors in
n Wear protective clothing
kitchens that the cleaning products chosen include a bactericide to kill off the nasty
n Train staff in deep cleaning
germs that can lurk in kitchens. It must also
methods
be odour-free. Chemicals with odours are not
n Clean on your closed day
allowed in kitchens for a variety of reasons, but mainly because perfumes can taint food
n Hire in an overnight crew
and also mask tiny particles of rotting food
n Ensure cleaning products are
that are a health risk. Again, buy concentrated industrial strength cleaner - which is both better value and more
perfume-free
n Do dirtiest jobs first - ovens!
useful. For floors, a strong solution is needed, and make sure the mops you use are just for kitchen use. For cleaning walls, cabinets, shelves and drawers, a weaker solution will do the job - just clean as normal with a fresh cloth.
www.scjohnson-professional.co.uk For more information contact: Emma Palmer Customer Services Team Leader DCS Europe plc | Timothy’s Bridge Road | Stratford-upon-Avon | CV37 9YL Contact | Tel: 01789 208023 www.dcseurope.com 46 Take stock magazine
Take stock magazine 49
\
Big boys toys
DINING
Menus are perhaps the most vital sales tool that any restaurant has. An interesting, eye-catching and well-thought out one can be imperative when customers are making a decision about whether to dine with you or not, and more importantly, if they will return.
DIGITALLY
What does it do: n Show pictures of each dish n Promote daily specials n Interact with customers at other tables n Give detailed info on ingredients and
Quirky and appealing menus are a great asset
calorie intake
for any restaurant, but what about moving
n View bills and offer credit card payment
away from paper altogether? As mentioned
in our article on page 43, digital menus are the next step that restaurants should consider
on eMenu
n Order meals
in order to keep up with the ever-evolving
n Provide interactive games
technology-driven world of today.
n Call the waiting staff
Offering menus on tablets can bring real interactivity to the customer choosing their meal, as well as minimising any mistakes that
n Allow diners to customise dishes by selecting
from a range of options
n Help increase sales by upselling options
could be made with an order - keeping your
customers smiling on both counts!
n Collect valuable feedback from customers
With a digital menu, meals can be ordered quickly, with minimum fuss, and bills paid online - making the whole process smooth for all involved.
depending on the choices a customer makes
n Play music n Be multi-lingual All of these services can be configured to work within any size of restaurant and fit your outlets' exact needs.
50 Take stock magazine
Take stock magazine 51
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(serving suggestion)
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Aside from the various features, a digital menu really enhances the customers’ experience with a
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restaurant. In fact, technology is now becoming part
n Keep it simple - having the opportunity to give
of the furniture literally in some restaurants. With the
customers lots of information can easily lead to
new eTables, either part or all of the table surface has
over-load. Try to resist chucking everything in:
been transformed into a digital screen so customers
keep dish descriptions short and snappy, give
can fully customise the look and feel of their table, as
them the option to ‘read more’.
well as order their food from it or indulge in any of the services provided by tablet menus. Inamo, an oriental restaurant in London has taken the digital concept firmly on board. Diners place orders from an illustrated food and drinks menu projected on to their table surface. “We wanted to give guests control over the dining experience. Order when you want, get your bill when
n Photographs are key - giving customers the
opportunity to see your dishes means you need
to make them look their very best. Don’t settle
for a quick snap taken on your phone - get some
quality pictures taken and watch your customers
fall under their spell!
n Promote yourselves - on a paper menu there’s
limited room for any self-promotion, but on a
digital platform, you can go all out! Tell your
customers about your latest news, job openings
in Rotterdam. “This frees the waiting staff up to be more
or exciting events.
sociable and observant on the floor, so the human
n Capture their data - use this platform as a way to
you want and call a waiter at the touch of a button,” explains Noel Hunwick, co-owner and director of Inamo, which has two restaurants in London and Izkaya
(serving suggestion)
Take Stock's tips:
element is very much still present. A great deal of charm and theatre is added to this highly functional system via features such as being able to set the ambience (by customising your table-top), view live images from the kitchen, play games, even order a cab home.”
Big boys toys
talk and listen to them, ask for their email address
in return for offers and discounts, get them to
‘Like’ you on Facebook or follow you on Twitter -
the power to do all those things instantly is right
there in your customers hands with a digital menu.
We all know that technology is constantly evolving, and there’s little you can do other than get with the programme. So stop wasting money on paper menus that end up looking torn, chewed and goodness knows what else after just a few outings. Go digital and enhance your customers’ experience and your own operation.
Take stock magazine 53
FOOD FOR THOUGHT
And finally...
Good service is priceless When you remember your favourite restaurants, it won’t just be the food you recall with fondness. Personable or brilliantly efficient waiting staff make a huge impact on the dining experience.
B
ut so does an encounter with someone
staff face irate kitchen staff and customers,
captured, but makes a world of difference.
surly, untrained or overbearing. With
manic service with too much to remember,
If staff feel like part of a team and are proud
business as competitive as ever, not
dozens of heavy, hot plates to deliver and
of the establishment, they will create a good
getting service right is a major problem.
all manner of unexpected problems. I’ve
impression no matter how savvy customers
You’ve laboured over the ingredients, found
done it and it’s a tough gig. But being polite
get. Have an honest think about how you
the right suppliers and honed your skills.
is part of the job.
prepare and work with your employees.
You’ve tested and perfected dishes. But there
The cult of TripAdvisor and the ever-omniscient
Proper training is essential, not just for practical
is still the final link between the kitchen and
Twitter is making the service challenge even
skills but also about how to communicate
table: the service.
more critical for businesses. Today, a bad
with diners.
A sulky or rude waiter or waitress can take
experience isn’t only shared with family and
Waiting staff are the face of your company.
the shine off even the most beauteous plate
friends. Via social media, a bad review can
The good ones are worth their weight in gold.
of well-crafted, precisely-presented food.
influence the decisions of every potential
This remains true whether you’re serving a
Equally, an over-zealous, corporate zombie
customer with five minutes to spare and
pub lunch or the finest in haute cuisine.
regurgitating marketing spiel and constantly
access to the Internet.
With so much choice out there, poor service
asking if everything is OK, is equally annoying.
The key to really good service may come
could be the thing that puts a customer off
I do have some sympathy. Waiting on
down to something that can’t be easily
for good.
54 Take stock magazine
For tomato ketchup that’s grown not made